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https://www.hfndigital.com/wp-content/uploads/sites/14/2024/11/Lord-Taylor-landing-page-snip-to-fit-1024x547.png 1024w, https://www.hfndigital.com/wp-content/uploads/sites/14/2024/11/Lord-Taylor-landing-page-snip-to-fit-768x410.png 768w, https://www.hfndigital.com/wp-content/uploads/sites/14/2024/11/Lord-Taylor-landing-page-snip-to-fit-875x468.png 875w, https://www.hfndigital.com/wp-content/uploads/sites/14/2024/11/Lord-Taylor-landing-page-snip-to-fit-309x165.png 309w, https://www.hfndigital.com/wp-content/uploads/sites/14/2024/11/Lord-Taylor-landing-page-snip-to-fit-408x218.png 408w, https://www.hfndigital.com/wp-content/uploads/sites/14/2024/11/Lord-Taylor-landing-page-snip-to-fit-234x125.png 234w, https://www.hfndigital.com/wp-content/uploads/sites/14/2024/11/Lord-Taylor-landing-page-snip-to-fit-281x150.png 281w, https://www.hfndigital.com/wp-content/uploads/sites/14/2024/11/Lord-Taylor-landing-page-snip-to-fit-120x64.png 120w, https://www.hfndigital.com/wp-content/uploads/sites/14/2024/11/Lord-Taylor-landing-page-snip-to-fit-900x481.png 900w, https://www.hfndigital.com/wp-content/uploads/sites/14/2024/11/Lord-Taylor-landing-page-snip-to-fit-187x100.png 187w, https://www.hfndigital.com/wp-content/uploads/sites/14/2024/11/Lord-Taylor-landing-page-snip-to-fit.png 1166w" sizes="(max-width: 426px) 100vw, 426px" /><figcaption id="caption-attachment-305141" class="wp-caption-text">Image provided by Lord & Taylor/ Regal Brands Global</figcaption></figure> <p>New York – The <a href="https://lordandtaylor.com/?srsltid=AfmBOopmKet6K2CHtcjqQECU2PVE6E43l6dJLPKyHlnZNGRRdSQ0ANaO" target="_blank" rel="noopener">Lord & Taylor</a> brand is getting a reboot, launching next month as a DTC featuring apparel and home products.</p> <p>The company’s intellectual property was acquired earlier this year by <a href="https://regalbrandsglobal.com/" target="_blank" rel="noopener">Regal Brands Global</a>, which now owns the Lord & Taylor trademarks, brand assets and proprietary designs. The DTC placeholder site is now live. Though it is not yet selling product, visitors are invited to subscribe to a newsletter to stay updated on the re-launch and upcoming collections.</p> <p>“We are aiming for a mid-December soft launch, with an aggressive focus on expanding our offerings in 2025 with new vendors and products,” said Sina Yenel, chief strategy and brand officer for Lord & Taylor.</p><div class="article_dfp_ads"> <div id="div-gpt-ad-article_inline_ad_300x250a" class="div-gpt-ad-article_inline_ad_300x250a article_inline_ad_300x250a dfp_ad_pos"> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type='text/javascript'> googletag.cmd.push(function () { googletag.display('div-gpt-ad-article_inline_ad_300x250a'); googletag.pubads().collapseEmptyDivs(true); }); </script> </div> </div> <p>The initial assortment will focus on apparel for all sizes and genders, footwear, accessories and handbags. After the soft launch, the site will expand into home textiles, then move into furniture and décor items. The company also plans to introduce specialty foods and beverages.</p> <p>“The website will feature a significant home textile section,” said Yenel. “We plan to introduce some European brands to the site, if our strategy permits.”</p> <p>Lord & Taylor is in talks with potential vendors for sheets, towels and curtains. The full soft home assortment will also include pillows, throws, quilts, table linens and kitchen textiles. Regal Brands is still accepting applications from potential licensees for all home textile categories, he said.</p><div class="article_dfp_ads"> <div id="div-gpt-ad-article_inline_ad_300x250b" class="div-gpt-ad-article_inline_ad_300x250b article_inline_ad_300x250b dfp_ad_pos"> <script type='text/javascript'> googletag.cmd.push(function () { googletag.display('div-gpt-ad-article_inline_ad_300x250b'); googletag.pubads().collapseEmptyDivs(true); }); </script> </div> </div> <p>“Additionally, we are in discussions with potential home textile licensees to bring the brand to brick-and-mortar stores,” he added.</p> <p>The original Lord & Taylor department store was founded in 1826. Like many legacy operations in the channel, it found itself struggling to compete against the plethora of off-mall, big box and specialty stores that blossomed in the 80s and 90s. Its New York flagship closed in 2019 and its remaining stores went dark in 2020. Lord & Taylor’s then-owner, <a href="https://www.yahoo.com/lifestyle/inside-demise-lord-taylor-181500878.html" target="_blank" rel="noopener">Saadia Group</a>, relaunched the brand as a website in early 2021.</p> <p>Regal Brands is bringing back the iconic Lord & Taylor logo and positioning the brand as one offering classic elegance, said Yenel.</p><div class="article_dfp_ads"></div> <p>“We are dedicated to restoring Lord & Taylor’s reputation for exceptional customer service and quality,” he added.</p> <h4>See also:</h4> <ul> <li><a href="https://www.hometextilestoday.com/industry-news/lord-taylor-to-shutter-all-stores/?related" target="_blank" rel="noopener">Lord & Taylor to shutter all stores</a></li> <li><a href="https://www.hometextilestoday.com/industry-news/hbc-sells-flagship-lord-taylor-building-other-real-estate/?related" target="_blank" rel="noopener">HBC sells flagship Lord & Taylor building, other real estate</a></li> </ul> <p> </p> </div> <div class="row"></div> <div 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