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Scientists win when they are social with their work, study shows | Fortune

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social with their work, study shows</h1><div class="sc-1b197338-3 eAUloF"><div data-cy="article-author-and-date" class="sc-1b197338-4 kSuJSK"><div class="sc-1b197338-5 hVFrww"><div class="sc-cc7d6b4a-0 lNYKf article-info"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/mathew-ingram/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Mathew Ingram author&#x27;s page">Mathew Ingram</a></span></div></div><div class="sc-1b197338-6 bGyoBg"></div></div><div class="sc-dd958c2-0 glqbtz"><div class="sc-dd958c2-2 fIciQk article-redesign"><div role="button" tabindex="0" aria-label="share-button"><svg class="share-icon" width="30" height="33" aria-hidden="true" viewBox="0 0 30 33" xmlns="http://www.w3.org/2000/svg"><path d="M25.1306 32.8766C23.843 32.8766 22.7402 32.4177 21.8224 31.4999C20.9046 30.5821 20.4457 29.4793 20.4457 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alt="Medical student doing experiment in laboratory" fetchPriority="high" width="768" height="512" decoding="async" data-nimg="1" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image/svg+xml;charset=utf-8,%3Csvg xmlns=&#x27;http://www.w3.org/2000/svg&#x27; viewBox=&#x27;0 0 768 512&#x27;%3E%3Cfilter id=&#x27;b&#x27; color-interpolation-filters=&#x27;sRGB&#x27;%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3CfeColorMatrix values=&#x27;1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1&#x27; result=&#x27;s&#x27;/%3E%3CfeFlood x=&#x27;0&#x27; y=&#x27;0&#x27; width=&#x27;100%25&#x27; height=&#x27;100%25&#x27;/%3E%3CfeComposite operator=&#x27;out&#x27; in=&#x27;s&#x27;/%3E%3CfeComposite in2=&#x27;SourceGraphic&#x27;/%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3C/filter%3E%3Cimage width=&#x27;100%25&#x27; height=&#x27;100%25&#x27; x=&#x27;0&#x27; y=&#x27;0&#x27; preserveAspectRatio=&#x27;none&#x27; style=&#x27;filter: url(%23b);&#x27; href=&#x27;data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg==&#x27;/%3E%3C/svg%3E&quot;)" sizes="100vw" srcSet="https://fortune.com/img-assets/wp-content/uploads/2015/05/457992393.jpg?w=320&amp;q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2015/05/457992393.jpg?w=384&amp;q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2015/05/457992393.jpg?w=480&amp;q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2015/05/457992393.jpg?w=576&amp;q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2015/05/457992393.jpg?w=768&amp;q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2015/05/457992393.jpg?w=1024&amp;q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2015/05/457992393.jpg?w=1280&amp;q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2015/05/457992393.jpg?w=1440&amp;q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2015/05/457992393.jpg?w=1440&amp;q=75"/><div data-cy="caption" class="sc-762dcccc-9 fbephs">Medical student doing experiment in laboratory</div><div data-cy="credit" class="sc-762dcccc-10 ebMnGM">Photograph by Matt Lincoln — Getty Images/Cultura Exclusive</div></div></div><div class="sc-9d11c37b-6 ccKQGH trinity-player"><div class="trinity-tts-pb" dir="ltr"></div></div><div class="sc-9d11c37b-1 gGsili"><div class="sc-9d11c37b-2 diFVtX"><div id="article-content" class="sc-9d11c37b-3 kZBgtU"><div><div data-cy="article-content" class="rawHtml-content-no-nativo"><p>Scientific publishing is much like the regular media world, except that instead of being measured by clicks or pageviews, researchers are judged according to the number of citations they get in papers written by other scientists. But in both cases, being social with your work seems to help a great deal: <a href="https://www.academia.edu/?study" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to https://www.academia.edu/?study" rel="noopener">according to a study by Academia.edu</a> that was released this week, scientists who shared their papers on the service got 83% more citations than those who didn’t.</p><div class="paywall-selector"></div><div class="paywall"><p>Interestingly enough, the influence of this social behavior seems to display a kind of <a href="http://en.wikipedia.org/wiki/Long_tail" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to http://en.wikipedia.org/wiki/Long_tail" rel="noopener">“long tail” effect</a> over time—after one year of being shared on the network, papers have an average of 37% more citations, and after three years that climbs to 58% more citations, and hits 83% after five years. The study looked at more than 44,000 papers on a wide range of scientific topics.</p><p>Since <a href="http://academia.edu" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to http://academia.edu" rel="noopener">Academia.edu</a> is a venture-funded social network whose entire purpose is to get researchers to publish their papers there, this result may not come as a big surprise. But CEO Richard Price—who started the company after getting a doctorate in philosophy at Oxford—says the study and its conclusions were rigorously tested by the data scientists at Polynumeral. Academia.edu is also publishing <a href="https://github.com/polynumeral/academia-citations" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to https://github.com/polynumeral/academia-citations" rel="noopener">all of the data behind</a> the paper on the code-sharing and blogging site Github so anyone can challenge it. Said Price:</p><blockquote><p>I think this may be the most scrutinized piece of research ever done in this area. We are posting the study, along with the data set of 44,000 papers, and we are posting the code on Github, in keeping with our open-science principles. We’re also going to email the study and data to all 21 million of our members.</p></blockquote><p>The study also showed that posting a paper on Academia.edu was better—from a citation point of view—than just publishing it on a personal blog, or on any of the sites that also offer open-access scientific publishing, such as ArXiv or PLoS (the Public Library of Science). After five years, papers published on Academia.edu <a href="https://www.academia.edu/?study" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to https://www.academia.edu/?study" rel="noopener">had an average of 75%</a> more citations than those published elsewhere online.</p><p>The key, Price said, is the discovery tools that the site has developed, which are similar to social features offered by social platforms like Facebook or Twitter. Scientists can choose to follow certain topics and get notified of new research, and they can also follow specific authors. Articles that fit their criteria show up in a Facebook-style “news feed.” Said Price:</p><blockquote><p>Scientists used to go to the library and thumb through the journals on the academic journal rack if they wanted to catch up on the latest research in their field. But open-access networks like Academia.edu are the new journal rack—and they are better because they are social, and you have discovery features, so you can reach a lot more people.</p></blockquote><p>Much like the traditional media industry, academic publishing has been undergoing a sea change over the past several years—but instead of a broad market of newspapers and magazines fighting for advertising as digital and mobile take over, academic publishing has seen the <a href="http://www.theguardian.com/technology/2012/apr/22/academic-publishing-monopoly-challenged" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to http://www.theguardian.com/technology/2012/apr/22/academic-publishing-monopoly-challenged" rel="noopener">cozy oligopoly of publishers</a> like Elsevier disrupted by the rise of more digitally oriented, “open access” networks such as Academia.edu, PLoS (the Public Library of Science), ArXiv.org, and ResearchGate.</p><p>For years, Elsevier and others had a great business publishing scientific research in a variety of restricted-access journals and then charging universities and academics relatively huge sums to get access to those articles. This system was what activist and hacker Aaron Swartz was fighting against <a href="http://www.theatlantic.com/technology/archive/2013/03/editors-note-to-quinn-nortons-account-of-the-aaron-swartz-investigation/273666/" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to http://www.theatlantic.com/technology/archive/2013/03/editors-note-to-quinn-nortons-account-of-the-aaron-swartz-investigation/273666/" rel="noopener">when he broke into</a> the MIT computer network and downloaded millions of articles from the JSTOR service (he was subsequently charged with a number of felonies and later committed suicide).</p><p>Over time, however, more and more academics have been publishing their research on open networks like ArXiv and Academia.edu, and some government agencies and other charitable institutions that fund research <a href="https://libraries.mit.edu/scholarly/publishing/research-funders/" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to https://libraries.mit.edu/scholarly/publishing/research-funders/" rel="noopener">have mandated that any studies</a> they help to finance must be made available publicly. Over time, Price said, the industry will likely shift to one in which funding bodies pay directly to have their research published in open-access journals—a system called APC, for “article processing charge.”</p><p>That’s great if you are an open-access network like Academia.edu or PLoS or ArXiv. But if you are Elsevier and other traditional publishers, all you can see is the $10 billion or so that is spent on journal publishing going to open access instead of into your pocket. That’s part of the reason why Elsevier <a href="http://www.newyorker.com/tech/elements/when-the-rebel-alliance-sells-out" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to http://www.newyorker.com/tech/elements/when-the-rebel-alliance-sells-out" rel="noopener">acquired one of the early</a> open-access networks, known as Mendeley, in 2013. The company has also used takedown orders in the past to try and cripple sites like Academia.edu.</p><p>Price said in the near future, his service wants to become a full-fledged academic publisher—and that includes implementing features that will change the way that academic peer-review is done, he said. “The current process is just much too slow and too cumbersome,” he said. “My thesis took three years to get published, and there’s just no reason why it has to take that long. We’d also like researchers to be able to share the code and datasets behind their research.”</p><p>According to Price, Academia.edu is already the largest social-publishing network for scientists, with about 35 million unique visitors a month and about 21 million registered users. The CEO says Quantcast numbers show that not only is Academia.edu the largest, but it is larger than all of its competitors put together. The company has raised $17.5 million in financing in several rounds since it was founded in 2008, the last of which was led by Silicon Valley-based Khosla Ventures.</p></div></div></div><div class="sc-d331eee9-11 grvWtf"><div class="sc-d331eee9-10 cYdiLE simple"></div></div><div class="sc-9d11c37b-5 czxqeH"></div></div><div class="sc-6cf2855c-0 kExlxv latest-popular-module"><div class="sc-6cf2855c-3 arJkf heading"><h2 class="sc-3358ecfd-0 sc-6cf2855c-4 iHarim dpCFYu latest-popular-title">Latest in Tech</h2></div><ul data-cy="post-list" class="sc-6cf2855c-1 kHgwqz latest-popular-content"><li class="sc-6cf2855c-2 lmrGQL content-wrapper"><span class="sc-6cf2855c-5 gngcCZ time-ago-wrapper">0 minutes ago</span><div class="sc-e3c4bc02-0 dvEGRk content"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="OpenAI CEO Sam Altman" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image/svg+xml;charset=utf-8,%3Csvg xmlns=&#x27;http://www.w3.org/2000/svg&#x27; 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pistol that went off by itself","titleLink":"https://fortune.com/2024/11/21/gunmaker-sig-sauer-ordered-pay-11-million-philadelphia-man-wounded-pistol/?itm_source=parsely-api"},{"authors":[{"name":"Christiaan Hetzner","uri":"/author/christiaan-hetzner","__typename":"MostPopularAuthors","email":"","image":"","sameAs":"","type":"","url":"/author/christiaan-hetzner/"}],"contentType":null,"date":"2024-11-22T13:00:53","dateFormatted":"November 22, 2024","dateGMT":"2024-11-22T13:00:53","dateGMTFormatted":"November 22, 2024","dateUpdated":"2024-11-22T17:05:12","dateUpdatedFormatted":"November 22, 2024","dateUpdatedGMT":"2024-11-22T22:05:12","dateUpdatedGMTFormatted":"November 22, 2024","excerpt":"Trump promised voters tariffs are a panacea for the economy, but Walmart finance chief John David Rainey warned they will be inflationary for customers.","eyebrowSectionLabel":"Retail","eyebrowSectionLink":"/section/retail","eyebrowTagLabel":"","eyebrowTagLink":"","image":{"altText":"","caption":"","mediaItemUrl":"https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2182526059_d40562-e1732276775549.jpg"},"title":"Walmart just leveled with Americans: China won’t be paying for Trump’s tariffs, in all likelihood you will","titleLink":"https://fortune.com/2024/11/22/donald-trump-economy-trade-tariffs-china-imports-walmart/?itm_source=parsely-api"},{"authors":[{"name":"Orianna Rosa Royle","uri":"/author/orianna-royle","__typename":"MostPopularAuthors","email":"","image":"","sameAs":"","type":"","url":"/author/orianna-royle/"}],"contentType":null,"date":"2024-11-22T11:33:29","dateFormatted":"November 22, 2024","dateGMT":"2024-11-22T11:33:29","dateGMTFormatted":"November 22, 2024","dateUpdated":"2024-11-22T13:46:40","dateUpdatedFormatted":"November 22, 2024","dateUpdatedGMT":"2024-11-22T18:46:40","dateUpdatedGMTFormatted":"November 22, 2024","excerpt":"Acronyms to make the list include IRL and WFH—despite the latter dominating workplace conversations for well over four years.","eyebrowSectionLabel":"Success","eyebrowSectionLink":"/section/success","eyebrowTagLabel":"","eyebrowTagLink":"","image":{"altText":"","caption":"","mediaItemUrl":"https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1091917536-e1732272210927.jpg"},"title":"Bosses: Gen Z and millennial workers have no clue what you’re talking about when you use these acronyms","titleLink":"https://fortune.com/2024/11/22/bosses-workers-no-clue-what-youre-talking-about-acronyms-kpi-crm-vpn/?itm_source=parsely-api"}],"subdomain":"own","footer":{"footerDisclaimer":"\u003cp\u003e© 2024 Fortune Media IP Limited. 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Ingram","sameAs":"","type":"Person","uri":"/author/mathew-ingram/","url":"https://fortune.com/author/mathew-ingram/","role":"","funFactHeader":"","funFactValue":"","social":{"instaUrl":"","linkedinUrl":"","twitterUrl":"","__typename":"AuthorSocialUrlsFields"},"shortIntro":"","__typename":"Co-authors"}],"breadcrumbs":{"items":[]},"bypassPaywall":{"postBypassLinkEnabled":"","postBypassLinkUnique":""},"canonicalUrl":null,"channel":"Tech","content":"\u003cp\u003eScientific publishing is much like the regular media world, except that instead of being measured by clicks or pageviews, researchers are judged according to the number of citations they get in papers written by other scientists. But in both cases, being social with your work seems to help a great deal: \u003ca href=\"https://www.academia.edu/?study\"\u003eaccording to a study by Academia.edu\u003c/a\u003e that was released this week, scientists who shared their papers on the service got 83% more citations than those who didn\u0026#8217;t.\u003c/p\u003e\u003cdiv class=\"paywall-selector\"\u003e\u003c/div\u003e\u003cdiv class=\"paywall\"\u003e\n\u003cp\u003eInterestingly enough, the influence of this social behavior seems to display a kind of \u003ca href=\"http://en.wikipedia.org/wiki/Long_tail\"\u003e\u0026#8220;long tail\u0026#8221; effect\u003c/a\u003e over time—after one year of being shared on the network, papers have an average of 37% more citations, and after three years that climbs to 58% more citations, and hits 83% after five years. The study looked at more than 44,000 papers on a wide range of scientific topics.\u003c/p\u003e\n\u003cp\u003eSince \u003ca href=\"http://academia.edu\"\u003eAcademia.edu\u003c/a\u003e is a venture-funded social network whose entire purpose is to get researchers to publish their papers there, this result may not come as a big surprise. But CEO Richard Price—who started the company after getting a doctorate in philosophy at Oxford—says the study and its conclusions were rigorously tested by the data scientists at Polynumeral. Academia.edu is also publishing \u003ca href=\"https://github.com/polynumeral/academia-citations\"\u003eall of the data behind\u003c/a\u003e the paper on the code-sharing and blogging site Github so anyone can challenge it. Said Price:\u003c/p\u003e\n\u003cblockquote\u003e\u003cp\u003eI think this may be the most scrutinized piece of research ever done in this area. We are posting the study, along with the data set of 44,000 papers, and we are posting the code on Github, in keeping with our open-science principles. We\u0026#8217;re also going to email the study and data to all 21 million of our members.\u003c/p\u003e\u003c/blockquote\u003e\n\u003cp\u003eThe study also showed that posting a paper on Academia.edu was better—from a citation point of view—than just publishing it on a personal blog, or on any of the sites that also offer open-access scientific publishing, such as ArXiv or PLoS (the Public Library of Science). After five years, papers published on Academia.edu \u003ca href=\"https://www.academia.edu/?study\"\u003ehad an average of 75%\u003c/a\u003e more citations than those published elsewhere online.\u003c/p\u003e\n\u003cp\u003eThe key, Price said, is the discovery tools that the site has developed, which are similar to social features offered by social platforms like Facebook or Twitter. Scientists can choose to follow certain topics and get notified of new research, and they can also follow specific authors. Articles that fit their criteria show up in a Facebook-style \u0026#8220;news feed.\u0026#8221; Said Price:\u003c/p\u003e\n\u003cblockquote\u003e\u003cp\u003eScientists used to go to the library and thumb through the journals on the academic journal rack if they wanted to catch up on the latest research in their field. But open-access networks like Academia.edu are the new journal rack—and they are better because they are social, and you have discovery features, so you can reach a lot more people.\u003c/p\u003e\u003c/blockquote\u003e\n\u003cp\u003eMuch like the traditional media industry, academic publishing has been undergoing a sea change over the past several years—but instead of a broad market of newspapers and magazines fighting for advertising as digital and mobile take over, academic publishing has seen the \u003ca href=\"http://www.theguardian.com/technology/2012/apr/22/academic-publishing-monopoly-challenged\"\u003ecozy oligopoly of publishers\u003c/a\u003e like Elsevier disrupted by the rise of more digitally oriented, \u0026#8220;open access\u0026#8221; networks such as Academia.edu, PLoS (the Public Library of Science), ArXiv.org, and ResearchGate.\u003c/p\u003e\n\u003cp\u003eFor years, Elsevier and others had a great business publishing scientific research in a variety of restricted-access journals and then charging universities and academics relatively huge sums to get access to those articles. This system was what activist and hacker Aaron Swartz was fighting against \u003ca href=\"http://www.theatlantic.com/technology/archive/2013/03/editors-note-to-quinn-nortons-account-of-the-aaron-swartz-investigation/273666/\"\u003ewhen he broke into\u003c/a\u003e the MIT computer network and downloaded millions of articles from the JSTOR service (he was subsequently charged with a number of felonies and later committed suicide).\u003c/p\u003e\n\u003cp\u003eOver time, however, more and more academics have been publishing their research on open networks like ArXiv and Academia.edu, and some government agencies and other charitable institutions that fund research \u003ca href=\"https://libraries.mit.edu/scholarly/publishing/research-funders/\"\u003ehave mandated that any studies\u003c/a\u003e they help to finance must be made available publicly. Over time, Price said, the industry will likely shift to one in which funding bodies pay directly to have their research published in open-access journals—a system called APC, for \u0026#8220;article processing charge.\u0026#8221;\u003c/p\u003e\n\u003cp\u003eThat\u0026#8217;s great if you are an open-access network like Academia.edu or PLoS or ArXiv. But if you are Elsevier and other traditional publishers, all you can see is the $10 billion or so that is spent on journal publishing going to open access instead of into your pocket. That\u0026#8217;s part of the reason why Elsevier \u003ca href=\"http://www.newyorker.com/tech/elements/when-the-rebel-alliance-sells-out\"\u003eacquired one of the early\u003c/a\u003e open-access networks, known as Mendeley, in 2013. The company has also used takedown orders in the past to try and cripple sites like Academia.edu.\u003c/p\u003e\n\u003cp\u003ePrice said in the near future, his service wants to become a full-fledged academic publisher—and that includes implementing features that will change the way that academic peer-review is done, he said. \u0026#8220;The current process is just much too slow and too cumbersome,\u0026#8221; he said. \u0026#8220;My thesis took three years to get published, and there\u0026#8217;s just no reason why it has to take that long. We\u0026#8217;d also like researchers to be able to share the code and datasets behind their research.\u0026#8221;\u003c/p\u003e\n\u003cp\u003eAccording to Price, Academia.edu is already the largest social-publishing network for scientists, with about 35 million unique visitors a month and about 21 million registered users. The CEO says Quantcast numbers show that not only is Academia.edu the largest, but it is larger than all of its competitors put together. The company has raised $17.5 million in financing in several rounds since it was founded in 2008, the last of which was led by Silicon Valley-based Khosla Ventures.\u003c/p\u003e\u003c/div\u003e","databaseId":1113688,"dateGmt":"2015-05-08T16:58:55","dek":"","description":"A study by Academia.edu, a network for scientists, shows that researchers who share their work publicly get over 80% more citations.","faq":[],"featuredMediaType":"image","floatingNavContent":"","floatingNavTitle":"","footnotes":null,"id":"cG9zdDoxMTEzNjg4","image":"https://fortune.com/img-assets/wp-content/uploads/2015/05/457992393.jpg?resize=1200,600","imageCaption":"Medical student doing experiment in laboratory","imageCredit":"Photograph by Matt Lincoln — Getty Images/Cultura Exclusive","keywords":"Academic, Science, Research, Social, Publishing, Media, Academia.edu, open-access networks, scientific journals, PLoS, the Public Library of Science, ResearchGate, ArXiv, Elsevier","link":"https://fortune.com/2015/05/08/scientists-social-study/","metaTitle":"Scientists win when they are social with their work, study shows","modifiedGmt":"2015-05-08T18:02:23","pageType":"article","platformCD":"own","postId":1113688,"postSettings":{"postSettingsDek":null,"enableSubscriptionPlea":false,"subscriptionPleaDesign":null,"subscriptionPleaPosition":null,"subscriptionPleaTextLined":null,"bylineCommentary":null,"mediaItem":{"altText":"Medical student doing experiment in laboratory","caption":"","mediaItemUrl":"https://fortune.com/img-assets/wp-content/uploads/2015/05/457992393.jpg"},"__typename":"Settings"},"premiumCategory":{"name":"legacy","premiumCategoryId":-1},"primaryPostTag":{"link":"","name":"","primaryPostTagId":-1,"uri":""},"primarySection":{"name":"Tech","primarySectionId":447824897,"link":"https://fortune.com/section/tech/","uri":"/section/tech/","__typename":"BrandedArticlePrimarySectionIdFieldsFields"},"primaryTopic":{"name":"","primaryTopicId":-1},"relatedVideoId":"","relatedVideoType":"no_video","reviewedBy":null,"sectionNames":["Tech"],"sections":[{"name":"Tech","sectionId":447824897,"slug":"tech","__typename":"BrandedArticleClassificationSectionFieldsFields"}],"series":[],"showModifiedTimestamp":0,"socialDescription":"","socialTitle":"","stickyCta":null,"tagNames":["Elsevier","Research","science","scientific journals"],"tags":[{"name":"Elsevier","tagId":357496,"__typename":"BrandedArticleClassificationTagFieldsFields"},{"name":"Research","tagId":668,"__typename":"BrandedArticleClassificationTagFieldsFields"},{"name":"science","tagId":173,"__typename":"BrandedArticleClassificationTagFieldsFields"},{"name":"scientific journals","tagId":787041,"__typename":"BrandedArticleClassificationTagFieldsFields"}],"templateType":"default","thumbnailUrl":"https://fortune.com/img-assets/wp-content/uploads/2015/05/457992393.jpg","title":"Scientists win when they are social with their work, study shows","topicNames":[],"topics":[],"url":"https://fortune.com/2015/05/08/scientists-social-study/","videoId":null,"widgetCss":null},"articleData":{"adTags":[],"audienceDek":"A study by Academia.edu, a network for scientists, shows that researchers who share their work publicly get over 80% more citations.","authorNames":["Mathew Ingram"],"authors":[{"email":"","image":"","name":"Mathew Ingram","sameAs":"","type":"Person","uri":"/author/mathew-ingram/","url":"https://fortune.com/author/mathew-ingram/","role":"","funFactHeader":"","funFactValue":"","social":{"instaUrl":"","linkedinUrl":"","twitterUrl":"","__typename":"AuthorSocialUrlsFields"},"shortIntro":"","__typename":"Co-authors"}],"breadcrumbs":{"items":[]},"bypassPaywall":{"postBypassLinkEnabled":"","postBypassLinkUnique":""},"canonicalUrl":null,"channel":"Tech","content":"\u003cp\u003eScientific publishing is much like the regular media world, except that instead of being measured by clicks or pageviews, researchers are judged according to the number of citations they get in papers written by other scientists. But in both cases, being social with your work seems to help a great deal: \u003ca href=\"https://www.academia.edu/?study\"\u003eaccording to a study by Academia.edu\u003c/a\u003e that was released this week, scientists who shared their papers on the service got 83% more citations than those who didn\u0026#8217;t.\u003c/p\u003e\u003cdiv class=\"paywall-selector\"\u003e\u003c/div\u003e\u003cdiv class=\"paywall\"\u003e\n\u003cp\u003eInterestingly enough, the influence of this social behavior seems to display a kind of \u003ca href=\"http://en.wikipedia.org/wiki/Long_tail\"\u003e\u0026#8220;long tail\u0026#8221; effect\u003c/a\u003e over time—after one year of being shared on the network, papers have an average of 37% more citations, and after three years that climbs to 58% more citations, and hits 83% after five years. The study looked at more than 44,000 papers on a wide range of scientific topics.\u003c/p\u003e\n\u003cp\u003eSince \u003ca href=\"http://academia.edu\"\u003eAcademia.edu\u003c/a\u003e is a venture-funded social network whose entire purpose is to get researchers to publish their papers there, this result may not come as a big surprise. But CEO Richard Price—who started the company after getting a doctorate in philosophy at Oxford—says the study and its conclusions were rigorously tested by the data scientists at Polynumeral. Academia.edu is also publishing \u003ca href=\"https://github.com/polynumeral/academia-citations\"\u003eall of the data behind\u003c/a\u003e the paper on the code-sharing and blogging site Github so anyone can challenge it. Said Price:\u003c/p\u003e\n\u003cblockquote\u003e\u003cp\u003eI think this may be the most scrutinized piece of research ever done in this area. We are posting the study, along with the data set of 44,000 papers, and we are posting the code on Github, in keeping with our open-science principles. We\u0026#8217;re also going to email the study and data to all 21 million of our members.\u003c/p\u003e\u003c/blockquote\u003e\n\u003cp\u003eThe study also showed that posting a paper on Academia.edu was better—from a citation point of view—than just publishing it on a personal blog, or on any of the sites that also offer open-access scientific publishing, such as ArXiv or PLoS (the Public Library of Science). After five years, papers published on Academia.edu \u003ca href=\"https://www.academia.edu/?study\"\u003ehad an average of 75%\u003c/a\u003e more citations than those published elsewhere online.\u003c/p\u003e\n\u003cp\u003eThe key, Price said, is the discovery tools that the site has developed, which are similar to social features offered by social platforms like Facebook or Twitter. Scientists can choose to follow certain topics and get notified of new research, and they can also follow specific authors. Articles that fit their criteria show up in a Facebook-style \u0026#8220;news feed.\u0026#8221; Said Price:\u003c/p\u003e\n\u003cblockquote\u003e\u003cp\u003eScientists used to go to the library and thumb through the journals on the academic journal rack if they wanted to catch up on the latest research in their field. But open-access networks like Academia.edu are the new journal rack—and they are better because they are social, and you have discovery features, so you can reach a lot more people.\u003c/p\u003e\u003c/blockquote\u003e\n\u003cp\u003eMuch like the traditional media industry, academic publishing has been undergoing a sea change over the past several years—but instead of a broad market of newspapers and magazines fighting for advertising as digital and mobile take over, academic publishing has seen the \u003ca href=\"http://www.theguardian.com/technology/2012/apr/22/academic-publishing-monopoly-challenged\"\u003ecozy oligopoly of publishers\u003c/a\u003e like Elsevier disrupted by the rise of more digitally oriented, \u0026#8220;open access\u0026#8221; networks such as Academia.edu, PLoS (the Public Library of Science), ArXiv.org, and ResearchGate.\u003c/p\u003e\n\u003cp\u003eFor years, Elsevier and others had a great business publishing scientific research in a variety of restricted-access journals and then charging universities and academics relatively huge sums to get access to those articles. This system was what activist and hacker Aaron Swartz was fighting against \u003ca href=\"http://www.theatlantic.com/technology/archive/2013/03/editors-note-to-quinn-nortons-account-of-the-aaron-swartz-investigation/273666/\"\u003ewhen he broke into\u003c/a\u003e the MIT computer network and downloaded millions of articles from the JSTOR service (he was subsequently charged with a number of felonies and later committed suicide).\u003c/p\u003e\n\u003cp\u003eOver time, however, more and more academics have been publishing their research on open networks like ArXiv and Academia.edu, and some government agencies and other charitable institutions that fund research \u003ca href=\"https://libraries.mit.edu/scholarly/publishing/research-funders/\"\u003ehave mandated that any studies\u003c/a\u003e they help to finance must be made available publicly. Over time, Price said, the industry will likely shift to one in which funding bodies pay directly to have their research published in open-access journals—a system called APC, for \u0026#8220;article processing charge.\u0026#8221;\u003c/p\u003e\n\u003cp\u003eThat\u0026#8217;s great if you are an open-access network like Academia.edu or PLoS or ArXiv. But if you are Elsevier and other traditional publishers, all you can see is the $10 billion or so that is spent on journal publishing going to open access instead of into your pocket. That\u0026#8217;s part of the reason why Elsevier \u003ca href=\"http://www.newyorker.com/tech/elements/when-the-rebel-alliance-sells-out\"\u003eacquired one of the early\u003c/a\u003e open-access networks, known as Mendeley, in 2013. The company has also used takedown orders in the past to try and cripple sites like Academia.edu.\u003c/p\u003e\n\u003cp\u003ePrice said in the near future, his service wants to become a full-fledged academic publisher—and that includes implementing features that will change the way that academic peer-review is done, he said. \u0026#8220;The current process is just much too slow and too cumbersome,\u0026#8221; he said. \u0026#8220;My thesis took three years to get published, and there\u0026#8217;s just no reason why it has to take that long. We\u0026#8217;d also like researchers to be able to share the code and datasets behind their research.\u0026#8221;\u003c/p\u003e\n\u003cp\u003eAccording to Price, Academia.edu is already the largest social-publishing network for scientists, with about 35 million unique visitors a month and about 21 million registered users. The CEO says Quantcast numbers show that not only is Academia.edu the largest, but it is larger than all of its competitors put together. The company has raised $17.5 million in financing in several rounds since it was founded in 2008, the last of which was led by Silicon Valley-based Khosla Ventures.\u003c/p\u003e\u003c/div\u003e","databaseId":1113688,"dateGmt":"2015-05-08T16:58:55","dek":"","description":"A study by Academia.edu, a network for scientists, shows that researchers who share their work publicly get over 80% more citations.","faq":[],"featuredMediaType":"image","floatingNavContent":"","floatingNavTitle":"","footnotes":null,"id":"cG9zdDoxMTEzNjg4","image":"https://fortune.com/img-assets/wp-content/uploads/2015/05/457992393.jpg?resize=1200,600","imageCaption":"Medical student doing experiment in laboratory","imageCredit":"Photograph by Matt Lincoln — Getty Images/Cultura Exclusive","keywords":"Academic, Science, Research, Social, Publishing, Media, Academia.edu, open-access networks, scientific journals, PLoS, the Public Library of Science, ResearchGate, ArXiv, 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