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href="https://www.zoeticamedia.com/blog"><span >Blog</span></a></li> <li id="menu-item-2028" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2028"><a href="https://www.zoeticamedia.com/contact"><span >Contact</span></a></li> </ul></nav></div></section> </div></div></header><div class="site-container"><div class="site-inner"><div class="content-sidebar-wrap"><main class="content"><article class="post-2810 post type-post status-publish format-standard has-post-thumbnail category-smbhou category-featured category-industrytrends tag-433 tag-facebook tag-instagram tag-linkedin tag-social-media tag-trends tag-twitter entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="The Evolution of Social Media Over a Decade (2010-2020)"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/the-evolution-of-social-media-over-a-decade">The Evolution of Social Media Over a Decade (2010-2020)</a></h2> <p class="entry-meta"><time class="entry-time">January 10, 2020</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/katiemoreno" class="entry-author-link" rel="author"><span class="entry-author-name">Katie Moreno</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/the-evolution-of-social-media-over-a-decade" aria-hidden="true" tabindex="-1"><img fetchpriority="high" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2020/01/SMBHOU-10-Year-Social-Media-Evolution-380x150.png" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p><em>A lot can happen in 10 years. </em> We interviewed social media professionals (and those who use social media regularly in their jobs) about how social media has changed over the past decade. We gathered our intel from people who have been attending the <a rel="noreferrer noopener" aria-label="Houston Social Media Breakfast (opens in a new tab)" href="https://www.facebook.com/HoustonSocialMedia/" target="_blank">Houston Social Media Breakfast</a> for all or a part of the past 10 years. In May of 2009, SMBHOU was officially launched by the founder of Zoetica Media, Kami Huyse, and Jennifer Texada, who now lives in California. Over <a class="more-link" href="https://www.zoeticamedia.com/the-evolution-of-social-media-over-a-decade" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/community/smbhou" rel="category tag">#SMBHOU</a>, <a href="https://www.zoeticamedia.com/category/featured" rel="category tag">Featured</a>, <a href="https://www.zoeticamedia.com/category/industrytrends" rel="category tag">Industry Trends</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/2020" rel="tag">2020</a>, <a href="https://www.zoeticamedia.com/tag/facebook" rel="tag">Facebook</a>, <a href="https://www.zoeticamedia.com/tag/instagram" rel="tag">Instagram</a>, <a href="https://www.zoeticamedia.com/tag/linkedin" rel="tag">LinkedIn</a>, <a href="https://www.zoeticamedia.com/tag/social-media" rel="tag">social media</a>, <a href="https://www.zoeticamedia.com/tag/trends" rel="tag">trends</a>, <a href="https://www.zoeticamedia.com/tag/twitter" rel="tag">Twitter</a></span></p></footer></article></main><aside class="sidebar sidebar-primary widget-area" role="complementary" aria-label="Primary Sidebar"><section id="enews-ext-2" class="widget enews-widget"><div class="widget-wrap"><div class="enews enews-2-fields"><h4 class="widget-title widgettitle">Subscribe to get the newsletter and premiums</h4> <p>Enter your email to subscribe:</p> <form id="subscribeenews-ext-2" class="enews-form" action="https://app.convertkit.com/forms/766090/subscriptions" method="post" target="_blank" name="enews-ext-2" > <input type="text" id="subbox1" class="enews-subbox enews-fname" value="" aria-label="First Name" placeholder="First Name" name="first_name" /> <input type="email" value="" id="subbox" class="enews-email" aria-label="E-Mail Address" placeholder="E-Mail Address" name="email_address" required="required" /> <input type="submit" value="Subscribe me!" id="subbutton" class="enews-submit" /> </form> </div></div></section> <section id="simple-social-icons-2" class="widget simple-social-icons"><div class="widget-wrap"><ul class="aligncenter"><li class="ssi-linkedin"><a href="http://www.linkedin.com/in/kamihuyse" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-linkedin" aria-labelledby="social-linkedin-2"><title id="social-linkedin-2">LinkedIn</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-linkedin"></use></svg></a></li><li class="ssi-rss"><a href="http://feeds.feedburner.com/communicationovertones" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-rss" aria-labelledby="social-rss-2"><title id="social-rss-2">RSS</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-rss"></use></svg></a></li><li class="ssi-twitter"><a href="https://twitter.com/kamichat" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-twitter" aria-labelledby="social-twitter-2"><title id="social-twitter-2">Twitter</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-twitter"></use></svg></a></li></ul></div></section> <section id="search-3" class="widget widget_search"><div class="widget-wrap"><form class="search-form" method="get" action="https://www.zoeticamedia.com/" role="search"><input class="search-form-input" type="search" name="s" id="searchform-1" placeholder="Search this website"><input class="search-form-submit" type="submit" value="Search"><meta content="https://www.zoeticamedia.com/?s={s}"><label class="apbct_special_field" id="apbct_label_id29319" for="apbct__email_id__search_form_29319">29319</label><input id="apbct__email_id__search_form_29319" class="apbct_special_field apbct__email_id__search_form" autocomplete="off" name="apbct__email_id__search_form_29319" type="text" value="29319" size="30" apbct_event_id="29319" maxlength="200" /><input id="apbct_submit_id__search_form_29319" class="apbct_special_field apbct__email_id__search_form" name="apbct_submit_id__search_form_29319" type="submit" size="30" maxlength="200" value="29319" /></form></div></section> <section id="text-8" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">About Zoetica</h4> <div class="textwidget"><a href="https://zoetica.wpenginepowered.com/wp-content/uploads/2017/06/cropped-zoetica_square.png"><img class="size-full wp-image-2156 alignright" alt="Zoetica Swish Small" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2017/06/cropped-zoetica_square.png" width="72" height="70" /></a>Welcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our <a href="https://www.zoeticamedia.com/blog">blog, Zoetica Talks</a>, browse our <a href="https://www.zoeticamedia.com/social_media_resources">Resources</a>, and check out our <a href="https://www.zoeticamedia.com/services">Sevices.</a>We can't wait to get to know you better.</div> </div></section> <section id="recent-posts-3" class="widget widget_recent_entries"><div class="widget-wrap"> <h4 class="widget-title widgettitle">Recent Posts</h4> <ul> <li> <a href="https://www.zoeticamedia.com/from-social-media-to-sales-how-to-create-unforgettable-customer-journeys">From Social Media to Sales: How to Create Unforgettable Customer Journeys</a> </li> <li> <a href="https://www.zoeticamedia.com/unlock-the-secrets-to-creating-standout-short-form-videos">Unlock the Secrets to Creating Standout Short-Form Videos</a> </li> <li> <a href="https://www.zoeticamedia.com/how-to-supercharge-your-networking-on-linkedin-and-other-platforms">How to Supercharge your Networking on LinkedIn and Other Platforms</a> </li> <li> <a href="https://www.zoeticamedia.com/embracing-diversity-in-marketing">Embracing Diversity in Marketing</a> </li> <li> <a href="https://www.zoeticamedia.com/how-to-unleash-your-superpower-online">How To Unleash Your Superpower Online</a> </li> </ul> </div></section> <section id="text-14" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Zoetica in the News</h4> <div class="textwidget"><p><a href="http://ow.ly/wGRY3" target="_blank">5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline</a></p> <p><a href="http://ow.ly/wGS5Z" target="_blank">2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention)</a> </p> <p><a href="http://ow.ly/wGRW2" target="_blank">Digital PR & Social Media Guidebook – Contributing Author</a></p> <p><a href="http://ow.ly/wGRUp" target="_blank">How Communicators Can Get Started with PR Measurement, PR News Mention</a> </p> <p><a href="http://ow.ly/wGS7W" target="_blank">Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)</a> </p> <p><a href="http://ow.ly/wGRP7" target="_blank">A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline</a></p> <p><a href="http://ow.ly/wGQw4" target="_blank">Named as one of AGBeat's top 50 industry influencers in 2014</a> </p> <p><a href="http://ow.ly/wGSdN" target="_blank">Will Houston B2B companies answer the social media call? - Houston Business Journal</a> </p> <p><a href="http://ow.ly/wGS94" target="_blank">Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)</a></p> <p><a href="http://ow.ly/wGQbk" target="_blank">Top 100 Social Media Power Influencers in Houston 2013</a></p> <p><a href="http://ow.ly/wGQyJ" target="_blank">Named as one of 30 PR Experts You Should Follow on Twitter by e-releases</a></p> <p><a href="http://ow.ly/wGRMr" target="_blank">BusinessWire Congrats for Making the Top 100 Women on Twitter</a></p></div> </div></section> <section id="text-13" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Posts by Topic</h4> <div class="textwidget"><a title="Kami Huyse Blog" href="https://www.zoeticamedia.com/blog"><img loading="lazy" class="size-full wp-image-2157 aligncenter" alt="Zoetica Talks" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/03/Zoetica-Talks.jpg" width="158" height="83" /></a> <a style="float: right; padding-bottom: 10px; padding-left: 15px" href="https://www.zoeticamedia.com/blog><img src=" width="120" alt="Kami Huyse Blog" 03 2014 uploads wp-content zoetica.wpengine.netdna-cdn.com http: zoetica-talks.jpg?></a> <p> </p> <table cellspacing="0" cellpadding="2" width="336" border="0"> <tbody> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/SMBHOU">#SMBHOU</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Influencer">Influencer Outreach</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Best-Ranked-Posts">Best Ranked</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Measurement">Measurement</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Book-Shelf">Book Shelf</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/causemarketing">Nonprofit and CSR</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/community">Community</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/ethics">Online Ethics</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Cool-Tools">CoolTools</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/socialmediatactics">Social Media Tactics</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Crisis-Communication">Crisis</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Social-Networking-Guidelines">Guidelines</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/How-To">How To</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Social-Networks">Social Networks</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Humor">Humor</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Speaking">Speaking</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/IndustryTrends">Trends</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Strategy">Strategy</a></p></td></td></tr></tbody></table></div> </div></section> <section id="text-9" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Latest Tweets</h4> <div class="textwidget"><a class="twitter-timeline" href="https://twitter.com/kamichat" data-widget-id="334438365590065152" width="300">Tweets by @kamichat</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script> </div> </div></section> </aside></div></div><div class="footer-widgets"><div class="wrap"><div class="widget-area footer-widgets-1 footer-widget-area"><section id="text-16" class="widget widget_text"><div class="widget-wrap"> <div class="textwidget">© Zoetica, LLC | <a href="https://www.zoeticamedia.com/disclaimer"> Disclaimer </a> | <a href=" https://www.zoeticamedia.com/terms-and-conditions">Terms & Conditions</a> | <a href="https://www.zoeticamedia.com/zoetica-llc-privacy-policy">Privacy Policy</a> </div> </div></section> </div></div></div><footer class="site-footer"><div class="wrap"><div class="creds"><p>Copyright © 2024 - <a href="https://www.zoeticamedia.com/" title="Zoetica Media rel="nofollow"">Zoetica Media</a> · designed/developed by <a href="http://www.petersenmediagroup.com" target="_blank">Petersen Media Group</a></div></div></footer></div><script> document.addEventListener('DOMContentLoaded', function () { setTimeout(function(){ if( document.querySelectorAll('[name^=ct_checkjs]').length > 0 ) { apbct_public_sendREST( 'js_keys__get', { callback: apbct_js_keys__set_input_value } ) } },0) }) </script> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TS8G8P8" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); 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