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class="fusion-background-highlight"><span class="menu-text">Latest Blogs</span><span class="fusion-open-nav-submenu"></span></a><button type="button" aria-label="Open submenu of Latest Blogs" aria-expanded="false" class="fusion-open-nav-submenu fusion-open-nav-submenu-on-click" onclick="fusionNavClickExpandSubmenuBtn(this);"></button><div class="fusion-megamenu-wrapper fusion-columns-2 columns-per-row-2 columns-7 col-span-4"><div class="row"><div class="fusion-megamenu-holder lazyload" style="width:33.3332vw;" data-width="33.3332vw"><ul class="fusion-megamenu fusion-megamenu-border"><li id="menu-item-3514" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-3514 fusion-megamenu-submenu menu-item-has-link fusion-megamenu-columns-2 col-lg-6 col-md-6 col-sm-6" style="width:50%;"><span class="background-default transition-center"></span><span class="background-active transition-center"></span><div class='fusion-megamenu-title'><a class="awb-justify-title" href="https://zutrix.com/blog/category/general-marketing/"><span class="fusion-megamenu-icon"><i class="glyphicon fa-bullhorn fas" aria-hidden="true"></i></span>General Marketing</a></div></li><li id="menu-item-3515" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-3515 fusion-megamenu-submenu menu-item-has-link fusion-megamenu-columns-2 col-lg-6 col-md-6 col-sm-6" style="width:50%;"><span class="background-default transition-center"></span><span class="background-active transition-center"></span><div class='fusion-megamenu-title'><a class="awb-justify-title" href="https://zutrix.com/blog/category/general-seo/"><span class="fusion-megamenu-icon"><i class="glyphicon fa-dolly fas" aria-hidden="true"></i></span>General SEO</a></div></li></ul><ul class="fusion-megamenu fusion-megamenu-row-2 fusion-megamenu-row-columns-2 fusion-megamenu-border"><li id="menu-item-3516" class="menu-item 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href="https://zutrix.com/blog/category/technical-seo/"><span class="fusion-megamenu-icon"><i class="glyphicon fa-cogs fas" aria-hidden="true"></i></span>Technical SEO</a></div></li></ul></div><div style="clear:both;"></div></div></div></li><li id="menu-item-3509" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3509 fusion-dropdown-menu" data-item-id="3509"><span class="background-default transition-center"></span><span class="background-active transition-center"></span><a href="#" class="fusion-background-highlight"><span class="menu-text">SEO Tools</span><span class="fusion-open-nav-submenu"></span></a><button type="button" aria-label="Open submenu of SEO Tools" aria-expanded="false" class="fusion-open-nav-submenu fusion-open-nav-submenu-on-click" onclick="fusionNavClickExpandSubmenuBtn(this);"></button><ul class="sub-menu"><li id="menu-item-3524" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3524 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fusion-page-title-bar-breadcrumbs fusion-page-title-bar-center"> <div class="fusion-page-title-row"> <div class="fusion-page-title-wrapper"> <div class="fusion-page-title-captions"> <h1 class="entry-title">What is Link Juice in SEO?</h1> </div> </div> </div> </div> </div> <main id="main" class="clearfix width-100"> <div class="fusion-row" style="max-width:100%;"> <section id="content" style="width: 100%;"> <div id="post-4277" class="post-4277 post type-post status-publish format-standard has-post-thumbnail hentry category-general-seo category-link-building"> <div class="post-content"> <div class="fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center" style="max-width:calc( 1260px + 10px );margin-left: calc(-10px / 2 );margin-right: calc(-10px / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_4_5 4_5 fusion-flex-column fusion-animated" data-animationType="fadeInUp" data-animationDuration="0.8" data-animationOffset="top-into-view"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column" style="background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 30px 0px 30px;"><div class="fusion-content-tb fusion-content-tb-1" style="margin-bottom:30px;"><p><span data-preserver-spaces="true">If you’re into <a href="https://en.wikipedia.org/wiki/Link_building" class="external" rel="nofollow" target="_blank">link building</a> or SEO, you </span><span data-preserver-spaces="true">most probably have</span><span data-preserver-spaces="true"> heard the term “link juice” quite a few times from various SEO experts.</span></p> <p><span data-preserver-spaces="true">But the question is, what does it mean?</span></p> <p><span data-preserver-spaces="true">If you’re also confused about the term “link juice” and want to understand why most SEO experts value it so much, you have landed in the right place.</span></p> <p><span data-preserver-spaces="true">In this post, we will discuss </span><span data-preserver-spaces="true">what </span><span data-preserver-spaces="true">is</span><span data-preserver-spaces="true"> link juice</span><span data-preserver-spaces="true"> in SEO, why it’s </span><span data-preserver-spaces="true">important</span><span data-preserver-spaces="true">, how it is </span><span data-preserver-spaces="true">actually</span><span data-preserver-spaces="true"> measured, and how you can maximize the efficiency of it by following some simple tips.</span></p> <p><span data-preserver-spaces="true">So, without wasting any further time, let’s dive right in.</span></p> <h2><span data-preserver-spaces="true">What is Link Juice in SEO?</span></h2> <p><img decoding="async" class="lazyload size-full wp-image-4280 aligncenter" src="https://zutrix.com/blog/wp-content/uploads/2024/06/What-is-link-juice-in-SEO-min.png" data-orig-src="https://zutrix.com/blog/wp-content/uploads/2024/06/What-is-link-juice-in-SEO-min.png" alt="What is link juice in SEO" width="2240" height="1260" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272240%27%20height%3D%271260%27%20viewBox%3D%270%200%202240%201260%27%3E%3Crect%20width%3D%272240%27%20height%3D%271260%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://zutrix.com/blog/wp-content/uploads/2024/06/What-is-link-juice-in-SEO-min-200x113.png 200w, https://zutrix.com/blog/wp-content/uploads/2024/06/What-is-link-juice-in-SEO-min-300x169.png 300w, https://zutrix.com/blog/wp-content/uploads/2024/06/What-is-link-juice-in-SEO-min-400x225.png 400w, https://zutrix.com/blog/wp-content/uploads/2024/06/What-is-link-juice-in-SEO-min-600x338.png 600w, https://zutrix.com/blog/wp-content/uploads/2024/06/What-is-link-juice-in-SEO-min-768x432.png 768w, https://zutrix.com/blog/wp-content/uploads/2024/06/What-is-link-juice-in-SEO-min-800x450.png 800w, https://zutrix.com/blog/wp-content/uploads/2024/06/What-is-link-juice-in-SEO-min-1024x576.png 1024w, https://zutrix.com/blog/wp-content/uploads/2024/06/What-is-link-juice-in-SEO-min-1200x675.png 1200w, https://zutrix.com/blog/wp-content/uploads/2024/06/What-is-link-juice-in-SEO-min-1536x864.png 1536w, https://zutrix.com/blog/wp-content/uploads/2024/06/What-is-link-juice-in-SEO-min.png 2240w" data-sizes="auto" data-orig-sizes="(max-width: 2240px) 100vw, 2240px" /></p> <p><span data-preserver-spaces="true">Link juice </span><strong><em><span data-preserver-spaces="true">(sometimes known as link equity) </span></em></strong><span data-preserver-spaces="true">is a term used across the SEO space that determines the value of authority a page passes to another one through hyperlinks.</span></p> <p><span data-preserver-spaces="true">In simple words:</span></p> <p><span data-preserver-spaces="true">When a web page links to another link page, it transfers authority or ranking power from one page to another. </span></p> <p><span data-preserver-spaces="true">And</span><span data-preserver-spaces="true"> this exchange of ranking power is referred to as </span><strong><span data-preserver-spaces="true">“Link Juice”</span></strong><span data-preserver-spaces="true"> in the SEO world.</span></p> <p><span data-preserver-spaces="true">Even though Link juice is a non-technical word and does not exist in Google’s algorithm, SEO professionals believe it still plays a crucial role in </span><span data-preserver-spaces="true">the overall efficiency of a backlink</span><span data-preserver-spaces="true">.</span></p> <h2><span data-preserver-spaces="true">Why is Link Juice Important For SEO?</span></h2> <p><span data-preserver-spaces="true">Now that you know what link juice is, let’s understand why it’s too crucial for SEO and how it can potentially skyrocket your Google rankings.</span></p> <p><span data-preserver-spaces="true">It’s essential for SEO because it helps Google understand how valuable and relevant a web page is.</span></p> <p><span data-preserver-spaces="true">When a web page receives link juice from an authoritative and prominent website, it sends a strong signal to Google algorithm that your content is a worthy candidate to rank for the specific keyword phrase.</span></p> <p><span data-preserver-spaces="true">The more juice a web page has, the higher </span><span data-preserver-spaces="true">the chances it has</span><span data-preserver-spaces="true"> of ranking in the search results compared to a web page with comparatively lower juice.</span></p> <h2><span data-preserver-spaces="true">How is Link Juice Measured?</span></h2> <p><span data-preserver-spaces="true">Measuring link juice in absolute terms is impossible as no specific metric is available or provided by any SEO tools.</span></p> <p><span data-preserver-spaces="true">However, there are a few key factors that affect how much </span><span data-preserver-spaces="true">of a</span><span data-preserver-spaces="true"> link equity a web page </span><span data-preserver-spaces="true">is going to get</span><span data-preserver-spaces="true">.</span></p> <p><span data-preserver-spaces="true">Let’s have a look at them individually.</span></p> <h3><span data-preserver-spaces="true">1. Website Authority</span></h3> <p><span data-preserver-spaces="true">Website authority, or what we can also call </span><strong><em><span data-preserver-spaces="true">“domain authority,”</span></em></strong><span data-preserver-spaces="true"> is a metric that shows how powerful a website’s backlink profile is.</span></p> <p><span data-preserver-spaces="true">Websites with a higher domain authority pass more link equity or link equity than websites with a lower “Domain Authority.”</span></p> <p><span data-preserver-spaces="true">For example, a link from the DA80 website will benefit your web page more than </span><span data-preserver-spaces="true">a link</span><span data-preserver-spaces="true"> from the DA30 website.</span></p> <p><span data-preserver-spaces="true">Google already trusts higher-authority websites, so when you get a link from them, it instantly makes your web page more credible in the eyes of Google.</span></p> <p><span data-preserver-spaces="true">This is the most critical factor </span><span data-preserver-spaces="true">that determines the amount of link juice</span><span data-preserver-spaces="true"> passed to your web page.</span></p> <h2><span data-preserver-spaces="true">2. Link Relevance</span></h2> <p><span data-preserver-spaces="true">Apart from domain authority, relevance is another crucial factor affecting link juice.</span></p> <p><span data-preserver-spaces="true">When you <a href="https://zutrix.com/blog/link-building-strategies/">build a backlink</a> from an external page, it should be somewhat related to either your niche or content topic.</span></p> <p><span data-preserver-spaces="true">Having an <a href="https://zutrix.com/blog/inbound-link/">Inbound link</a> from a page that is relevant to your content passes more link equity than links from irrelevant pages or websites.</span></p> <p><span data-preserver-spaces="true">For example, if you get a backlink from a page related to “architecture,” but your content is related to “digital marketing,” the link equity exchanged between the pages will be far less.</span></p> <h3><span data-preserver-spaces="true">3. Link Type</span></h3> <p><span data-preserver-spaces="true">Another thing that can affect the amount of link juice passed is the type of link you’re getting.</span></p> <p><span data-preserver-spaces="true">In-content links perform far better and provide more link equity than links in the navigational or footer menu.</span></p> <p><span data-preserver-spaces="true">Apart from that, no-follow links do not pass any equity.</span></p> <p><span data-preserver-spaces="true">So, if the link you’re getting is marked as no-follow, no link equity will be transferred from that web page to yours.</span></p> <h2><span data-preserver-spaces="true">How to Maximize Link Juice Efficiency</span></h2> <p><span data-preserver-spaces="true">There is a way to maximize link equity efficiency on your website.</span></p> <p><span data-preserver-spaces="true">To get the most out of link juice, you must equally divide the incoming equity among other pages on your website that competitively have less authority.</span></p> <p><span data-preserver-spaces="true">For example, sales pages </span><span data-preserver-spaces="true">mostly</span><span data-preserver-spaces="true"> do not attract too many backlinks.</span></p> <p><span data-preserver-spaces="true">So, to build your sales page’s authority, you can internally link it from another web page on your website with a higher number of backlinks and link equity.</span></p> <p><span data-preserver-spaces="true">The link equity stored on your web page will be transferred to your sales pages, and it will start ranking higher without needing any external backlinks.</span></p> <h2><span data-preserver-spaces="true">Conclusion</span></h2> <p><span data-preserver-spaces="true">We hope now you </span><span data-preserver-spaces="true">clearly</span><span data-preserver-spaces="true"> know what is link juice in SEO, why it’s </span><span data-preserver-spaces="true">important</span><span data-preserver-spaces="true">, and how it’s measured.</span></p> <p><span data-preserver-spaces="true">External links gained from authority websites pass a tremendous amount of link equity, which can help raise your website’s overall authority and rank higher.</span></p> <p><span data-preserver-spaces="true">But <a href="https://zutrix.com/blog/internal-linking-for-seo/">internal linking</a> your pages is non-negotiable to get the most out of it.</span></p> </div></div><style type="text/css">.fusion-body .fusion-builder-column-3{width:80% !important;margin-top : 0px;margin-bottom : 60px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 30px !important;margin-right : 5px;padding-bottom : 0px !important;padding-left : 30px !important;margin-left : 5px;}@media only screen and (max-width:1035px) {.fusion-body .fusion-builder-column-3{width:65% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 5px;margin-left : 5px;}}@media only screen and 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srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27500%27%20height%3D%27383%27%20viewBox%3D%270%200%20500%20383%27%3E%3Crect%20width%3D%27500%27%20height%3D%27383%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://zutrix.com/blog/wp-content/uploads/2024/03/What-is-an-Inbound-link-500x383.png 1x, https://zutrix.com/blog/wp-content/uploads/2024/03/What-is-an-Inbound-link-500x383@2x.png 2x" width="500" height="383" alt="What is an Inbound Link? (Explained)" /> <div class="fusion-rollover"> <div class="fusion-rollover-content"> <a class="fusion-rollover-link" href="https://zutrix.com/blog/inbound-link/">What is an Inbound Link? (Explained)</a> <div class="fusion-rollover-sep"></div> <a class="fusion-rollover-gallery" href="https://zutrix.com/blog/wp-content/uploads/2024/03/What-is-an-Inbound-link.png" data-id="4248" data-rel="iLightbox[gallery]" data-title="What is an Inbound link" data-caption=""> Gallery </a> <h4 class="fusion-rollover-title"> <a class="fusion-rollover-title-link" href="https://zutrix.com/blog/inbound-link/"> What is an Inbound Link? (Explained) </a> </h4> <a class="fusion-link-wrapper" href="https://zutrix.com/blog/inbound-link/" aria-label="What is an Inbound Link? 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calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion-flex-column"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column" style="background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;"><div class=" sm-text-align-center"><span class=" fusion-imageframe imageframe-none imageframe-2 hover-type-none"><img decoding="async" width="300" height="65" alt="Zutrix Blog Logo New" title="Zutrix Blog Logo New" src="https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-blog-logo-new.png" data-orig-src="https://blog.zutrix.com/wp-content/uploads/2021/10/zutrix-blog-logo-new-300x65.png" class="lazyload img-responsive wp-image-3494" 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.fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}</style></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_5 1_5 fusion-flex-column"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column" style="background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;"><style type="text/css">@media only screen and (max-width:1035px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}</style><div class="fusion-title title fusion-title-1 fusion-sep-none fusion-title-text 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.fusion-builder-column-7{width:20% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 9.6%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 9.6%;}@media only screen and (max-width:1035px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 2;margin-top : 60px;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;margin-bottom : 40px;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}</style></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_5 1_5 fusion-flex-column"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column" style="background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;"><style type="text/css">@media only screen and (max-width:1035px) {.fusion-title.fusion-title-2{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-2{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}</style><div class="fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two" style="font-size:22px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;"><h2 class="title-heading-left md-text-align-center sm-text-align-center" style="font-family:"DM Sans";font-weight:400;margin:0;font-size:1em;color:#000000;">Main Tools</h2></div><div class="fusion-text 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