Media - Aurora

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<div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="mb-2 ml-4 pl-2"> <a href="/web/20170921171345/http://aurora.dawn.com/" class=""> <h1 class="text-hide logo "> Aurora Magazine </h1> </a> <h3 class="subtitle size-three text--400 ">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-social-bar mr-2"> <div class="mast__social mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20170921171345/https://www.facebook.com/auroramagazine"><img src="/web/20170921171345im_/http://aurora.dawn.com/_img/facebook.png"/></a> <a target="_blank" href="https://web.archive.org/web/20170921171345/https://twitter.com/AuroraMag"><img src="/web/20170921171345im_/http://aurora.dawn.com/_img/twitter.png"/></a> </div> <div class="search-box text-center "> <form action="/web/20170921171345/http://aurora.dawn.com/search"> <input type="hidden" name="cx" 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{"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1142364" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142364/the-new-influencers"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/large/2017/09/59bf4f9c1d723.jpg" alt="The new influencers"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="tag size-three text-center "><a title="Digital" href="/web/20170921171345/http://aurora.dawn.com/media/digital" class="">Digital</a></span> </div>  <h2 data-layout="story" data-id="1142364" class="story__title size-seven text-center text--400 px-2"><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142364/the-new-influencers" class="story__link"><strong>The new influencers</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">The marketing potential of Facebook's secret and closed groups. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1142358" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142358/nigaah-art-awards-celebrating-pakistani-art"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/large/2017/09/59b7be9049cc7.jpg" alt="Nigaah Art Awards – Celebrating Pakistani art"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="tag size-three text-center "><a title="Buzz" href="/web/20170921171345/http://aurora.dawn.com/recent/buzz" class="">Buzz</a></span> </div>  <h2 data-layout="story" data-id="1142358" class="story__title size-seven text-center text--400 px-2"><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142358/nigaah-art-awards-celebrating-pakistani-art" class="story__link"><strong>Nigaah Art Awards – Celebrating Pakistani art</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">The Nigaah Art Awards honoured the work of Pakistan’s emerging and established artists across a variety of genres. </div> </article>  </div> </div> </div> <div class="col-lg-5 col-12"> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story theme mb-4 equalize" data-id="1142324" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142324/ubl-launches-its-digital-design-lab"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/thumbnail/2017/09/59b10f364cdf5.jpg" alt="UBL launches its Digital Design Lab"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="tag size-three text-center "><a title="Launches" href="/web/20170921171345/http://aurora.dawn.com/recent/launches" class="">Launches</a></span> </div>  <h2 data-layout="story" data-id="1142324" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142324/ubl-launches-its-digital-design-lab" class="story__link"><strong>UBL launches its Digital Design Lab</strong></a></h2> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story theme mb-4 equalize" data-id="1142323" data-layout="story">  <figure class="media col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142323/the-digital-landscape-of-pakistan"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/thumbnail/2017/09/59b0cf4177c01.jpg" alt="The digital landscape of Pakistan"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="tag size-three text-center "><a title="Digital" href="/web/20170921171345/http://aurora.dawn.com/media/digital" class="">Digital</a></span> </div>  <h2 data-layout="story" data-id="1142323" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142323/the-digital-landscape-of-pakistan" class="story__link"><strong>The digital landscape of Pakistan</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story theme mb-4 equalize" data-id="1142300" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142300/finding-the-perfect-content-mix"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/thumbnail/2017/08/59a65914cf3d2.jpg" alt="Finding the perfect content mix"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="tag size-three text-center "><a title="Digital" href="/web/20170921171345/http://aurora.dawn.com/media/digital" class="">Digital</a></span> </div>  <h2 data-layout="story" data-id="1142300" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142300/finding-the-perfect-content-mix" class="story__link"><strong>Finding the perfect content mix</strong></a></h2> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story theme mb-4 equalize" data-id="1142113" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142113/rethinking-digital"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/thumbnail/2017/08/59a5499a86619.png" alt="Rethinking digital"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="tag size-three text-center "><a title="Digital" href="/web/20170921171345/http://aurora.dawn.com/media/digital" class="">Digital</a></span> </div>  <h2 data-layout="story" data-id="1142113" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142113/rethinking-digital" class="story__link"><strong>Rethinking digital</strong></a></h2> </article>  </div> </div><div class="clear--both"> </div></div> </div> <div class="col-12"> <div class="my-4 pt-4 pb-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;max-width:728px;max-height:90px"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> </div> <div class="col-lg-8 col-12"> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142299" data-layout="story">  <span class="tag size-three mb-2"><a title="Feature" href="/web/20170921171345/http://aurora.dawn.com/media/feature" class="">Feature</a></span>  <h2 data-layout="story" data-id="1142299" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142299/princess-diana-a-hapless-victim-or-savvy-manipulator" class="story__link"><strong>Princess Diana – A hapless victim or savvy manipulator?</strong></a></h2>  <figure class="media media--left col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142299/princess-diana-a-hapless-victim-or-savvy-manipulator"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/medium/2017/08/59a52941eff9e.jpg" alt="Princess Diana – A hapless victim or savvy manipulator?"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">How Princess Diana used the media and her universal appeal to drive her charitable work. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142298" data-layout="story">  <span class="tag size-three mb-2"><a title="Opinion " href="/web/20170921171345/http://aurora.dawn.com/media/opinion" class="">Opinion </a></span>  <h2 data-layout="story" data-id="1142298" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142298/of-political-puns-and-social-commentary" class="story__link"><strong>Of political puns and social commentary</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142298/of-political-puns-and-social-commentary"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/medium/2017/08/59a11188f2654.jpg" alt="Of political puns and social commentary"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Is Pakistani advertising swaying to political blues yet? </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142116" data-layout="story">  <span class="tag size-three mb-2"><a title="OOH & Activation" href="/web/20170921171345/http://aurora.dawn.com/media/ooh-activation" class="">OOH & Activation</a></span>  <h2 data-layout="story" data-id="1142116" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142116/outdoors-goes-digital" class="story__link"><strong>Outdoors goes digital</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142116/outdoors-goes-digital"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/medium/2017/07/59780497e3a00.jpg" alt="Outdoors goes digital"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">How brands and media agencies can take advantage of the Out of Home digital opportunity. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142294" data-layout="story">  <span class="tag size-three mb-2"><a title="Digital" href="/web/20170921171345/http://aurora.dawn.com/media/digital" class="">Digital</a></span>  <h2 data-layout="story" data-id="1142294" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142294/is-it-the-end-of-the-road-for-millennial-focused-marketing" class="story__link"><strong>Is it the end of the road for Millennial-focused marketing?</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142294/is-it-the-end-of-the-road-for-millennial-focused-marketing"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/medium/2017/08/599ea99348296.jpg" alt="Is it the end of the road for Millennial-focused marketing?"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Is it time we shifted from our obsession with Millennials to the yet unconquered demographic of Gen Zs? </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142276" data-layout="story">  <span class="tag size-three mb-2"><a title="Electronic" href="/web/20170921171345/http://aurora.dawn.com/media/electronic" class="">Electronic</a></span>  <h2 data-layout="story" data-id="1142276" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142276/singing-for-their-supper" class="story__link"><strong>Singing for their supper</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142276/singing-for-their-supper"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/medium/2017/08/599adde573243.jpg" alt="Singing for their supper"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Can shows like Coke Studio and Pepsi Battle of the Bands profit the music industry without compromising on quality? </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142143" data-layout="story">  <span class="tag size-three mb-2"><a title="Campaigns" href="/web/20170921171345/http://aurora.dawn.com/recent/campaigns" class="">Campaigns</a></span>  <h2 data-layout="story" data-id="1142143" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142143/campaign-watch" class="story__link"><strong>Campaign Watch</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142143/campaign-watch"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/medium/2017/08/598c45b6d95d1.jpg" alt="Campaign Watch"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">A review of the latest advertising campaigns. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142152" data-layout="story">  <span class="tag size-three mb-2"><a title="Buzz" href="/web/20170921171345/http://aurora.dawn.com/recent/buzz" class="">Buzz</a></span>  <h2 data-layout="story" data-id="1142152" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142152/shes-not-that-girl" class="story__link"><strong>She’s (not) that girl!</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1142152/shes-not-that-girl"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/medium/2017/08/5982f81eb6056.jpg" alt="She’s (not) that girl!"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">The new Lux girls, Mawra Hocane and Maya Ali, lack star power, aura and an established celebrity status. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141288" data-layout="story">  <span class="tag size-three mb-2"><a title="Opinion " href="/web/20170921171345/http://aurora.dawn.com/media/opinion" class="">Opinion </a></span>  <h2 data-layout="story" data-id="1141288" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1141288/confessions-of-a-media-wary-young-adult" class="story__link"><strong>Confessions of a media-wary young adult</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1141288/confessions-of-a-media-wary-young-adult"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/medium/2015/11/5641872dbcc6a.jpg" alt="Confessions of a media-wary young adult"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Welcome to Pakistan, where growing up isn’t always easy and the local media does nothing about it. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="8" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141831" data-layout="story">  <span class="tag size-three mb-2"><a title="Digital" href="/web/20170921171345/http://aurora.dawn.com/media/digital" class="">Digital</a></span>  <h2 data-layout="story" data-id="1141831" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1141831/are-you-delighting-your-online-customer" class="story__link"><strong>Are you delighting your online customer?</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1141831/are-you-delighting-your-online-customer"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/medium/2017/07/596df1df71e49.jpg" alt="Are you delighting your online customer?"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">The importance of providing a seamless online retail experience. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="9" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141276" data-layout="story">  <span class="tag size-three mb-2"><a title="Digital" href="/web/20170921171345/http://aurora.dawn.com/media/digital" class="">Digital</a></span>  <h2 data-layout="story" data-id="1141276" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1141276/strategising-for-digital" class="story__link"><strong>Strategising for digital</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170921171345/http://aurora.dawn.com/news/1141276/strategising-for-digital"><img src="https://web.archive.org/web/20170921171345im_/http://i.dawn.com/medium/2015/10/562928d76a43a.jpg" alt="Strategising for digital"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">What agencies must do to slip seamlessly, yet effectively, into the digital space. </div> </article>  </div> </div><div class="clear--both"> </div></div> <div class="my-2 px-2 text-right"> <h2 class="tag size-four text--700 tag--readmore theme--cream-light p-2"><a title="More Stories" href="/web/20170921171345/http://aurora.dawn.com/archive/media" class="">More Stories</a></h2> </div> </div> <div class="col-lg-4 col-12">  <section class="widget theme widget-poll " data-type="poll" data-id="524"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Should Pakistani brands use Indian celebrities to endorse their products?</span></h2> <div class="widget__container__body "> <div id="widgetPoll-3142260"> <script 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