CINXE.COM

Tipps für Dein Outreach Linkbuilding • 2025 • Lightweb Media

<!DOCTYPE html> <html lang="de" prefix="og: https://ogp.me/ns#"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="profile" href="http://gmpg.org/xfn/11"> <link rel="pingback" href="https://lightweb-media.de/xmlrpc.php"> <title>Tipps für Dein Outreach Linkbuilding • 2025 • Lightweb Media</title> <link rel="preload" as="font" href="https://lightweb-media.de/wp-content/themes/lightweb-media_theme/images/lightweb-header-small.svg" crossorigin><link rel="preload" data-rocket-preload as="image" href="https://lightweb-media.de/wp-content/uploads/2022/02/google-outreach-suche-1024x396.png.webp" fetchpriority="high"> <meta name="description" content="TEMPLATE: Outreach Linkaufbau ist eines der angesagtesten Marketing &amp; SEO Kampagnen • Hier erfährst Du wie Du vorgehen kannst."/> <meta name="robots" content="follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"/> <link rel="canonical" href="https://lightweb-media.de/seo/outreach-linkbuilding/" /> <meta property="og:locale" content="de_DE" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Tipps für Dein Outreach Linkbuilding • 2025 • Lightweb Media" /> <meta property="og:description" content="TEMPLATE: Outreach Linkaufbau ist eines der angesagtesten Marketing &amp; SEO Kampagnen • Hier erfährst Du wie Du vorgehen kannst." /> <meta property="og:url" content="https://lightweb-media.de/seo/outreach-linkbuilding/" /> <meta property="og:site_name" content="Lightweb Media GmbH" /> <meta property="article:publisher" content="https://www.facebook.com/lightweb.media.agentur" /> <meta property="article:author" content="https://www.facebook.com/jo.bj.35/" /> <meta property="article:section" content="SEO" /> <meta property="og:updated_time" content="2023-10-12T17:36:47+02:00" /> <meta property="og:image" content="https://lightweb-media.de/wp-content/uploads/2022/03/marketing-seo-tipps-fuer-dein-outreach-linkbuilding.png" /> <meta property="og:image:secure_url" content="https://lightweb-media.de/wp-content/uploads/2022/03/marketing-seo-tipps-fuer-dein-outreach-linkbuilding.png" /> <meta property="og:image:width" content="800" /> <meta property="og:image:height" content="450" /> <meta property="og:image:alt" content="marketing seo tipps fuer dein outreach linkbuilding" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="Tipps für Dein Outreach Linkbuilding • 2025 • Lightweb Media" /> <meta name="twitter:description" content="TEMPLATE: Outreach Linkaufbau ist eines der angesagtesten Marketing &amp; SEO Kampagnen • Hier erfährst Du wie Du vorgehen kannst." /> <meta name="twitter:image" content="https://lightweb-media.de/wp-content/uploads/2022/03/marketing-seo-tipps-fuer-dein-outreach-linkbuilding.png" /> <meta name="twitter:label1" content="Verfasst von" /> <meta name="twitter:data1" content="Joel Burghardt" /> <meta name="twitter:label2" content="Lesedauer" /> <meta name="twitter:data2" content="5 Minuten" /> <link rel="alternate" type="application/rss+xml" title="Lightweb Media GmbH &raquo; Tipps für Dein Outreach Linkbuilding Kommentar-Feed" href="https://lightweb-media.de/seo/outreach-linkbuilding/feed/" /> <link data-minify="1" rel='stylesheet' id='lightweb-gutenberg-style-css-css' href='https://lightweb-media.de/wp-content/cache/min/1/wp-content/plugins/lightweb-gutenberg_plugin/dist/lightweb.css?ver=1733477115' type='text/css' media='all' /> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <style id='wp-block-library-inline-css' type='text/css'> :root{--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,161;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px;--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color)}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}.wp-element-button{cursor:pointer}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}.has-text-align-center{text-align:center}.has-text-align-left{text-align:left}.has-text-align-right{text-align:right}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{border:0;clip:rect(1px,1px,1px,1px);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-wrap:normal!important}.screen-reader-text:focus{background-color:#ddd;clip:auto!important;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style*=border-top-color]){border-top-style:solid}html :where([style*=border-right-color]){border-right-style:solid}html :where([style*=border-bottom-color]){border-bottom-style:solid}html :where([style*=border-left-color]){border-left-style:solid}html :where([style*=border-width]){border-style:solid}html :where([style*=border-top-width]){border-top-style:solid}html :where([style*=border-right-width]){border-right-style:solid}html :where([style*=border-bottom-width]){border-bottom-style:solid}html :where([style*=border-left-width]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <link data-minify="1" rel='stylesheet' id='google_business_reviews_rating_wp_css-css' href='https://lightweb-media.de/wp-content/cache/min/1/wp-content/plugins/g-business-reviews-rating/wp/css/css.css?ver=1733477115' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='lwm-trust-slider-css' href='https://lightweb-media.de/wp-content/cache/min/1/wp-content/plugins/lwm-trust-slider/dist/main.css?ver=1733477115' type='text/css' media='all' /> <link rel='stylesheet' id='cmplz-general-css' href='https://lightweb-media.de/wp-content/plugins/complianz-gdpr/assets/css/cookieblocker.min.css?ver=1739400945' type='text/css' media='all' /> <link rel='stylesheet' id='lightweb-style-css' href='https://lightweb-media.de/wp-content/themes/lightweb-media_theme/style.css?ver=6.6.2' type='text/css' media='all' /> <link rel='stylesheet' id='lightweb-bs-css-css' href='https://lightweb-media.de/wp-content/themes/lightweb-media_theme/static/bootstrap.min.css?ver=6.6.2' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='lightweb-bs-icons-css-css' href='https://lightweb-media.de/wp-content/cache/min/1/wp-content/themes/lightweb-media_theme/static/bootstrap-icons.css?ver=1733477115' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='lightweb-fonts-css-css' href='https://lightweb-media.de/wp-content/cache/min/1/wp-content/themes/lightweb-media_theme/static/fonts.css?ver=1733477115' type='text/css' media='all' /> <link rel='stylesheet' id='lightweb-main-css-css' href='https://lightweb-media.de/wp-content/themes/lightweb-media_theme/dist/main.min.css?ver=2.1.1' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='lightweb-fixes-css' href='https://lightweb-media.de/wp-content/cache/min/1/wp-content/themes/lightweb-media_theme/static/fixes.css?ver=1733477115' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='lightweb-slick-main-css-css' href='https://lightweb-media.de/wp-content/cache/min/1/wp-content/themes/lightweb-media_theme/static/slick/slick.css?ver=1733477115' type='text/css' media='all' /> <style id='generateblocks-inline-css' type='text/css'> :root{--gb-container-width:1100px;}.gb-container .wp-block-image img{vertical-align:middle;}.gb-grid-wrapper .wp-block-image{margin-bottom:0;}.gb-highlight{background:none;}.gb-shape{line-height:0;} </style> <style id='rocket-lazyload-inline-css' type='text/css'> .rll-youtube-player{position:relative;padding-bottom:56.23%;height:0;overflow:hidden;max-width:100%;}.rll-youtube-player:focus-within{outline: 2px solid currentColor;outline-offset: 5px;}.rll-youtube-player iframe{position:absolute;top:0;left:0;width:100%;height:100%;z-index:100;background:0 0}.rll-youtube-player img{bottom:0;display:block;left:0;margin:auto;max-width:100%;width:100%;position:absolute;right:0;top:0;border:none;height:auto;-webkit-transition:.4s all;-moz-transition:.4s all;transition:.4s all}.rll-youtube-player img:hover{-webkit-filter:brightness(75%)}.rll-youtube-player .play{height:100%;width:100%;left:0;top:0;position:absolute;background:url(https://lightweb-media.de/wp-content/plugins/wp-rocket/assets/img/youtube.png) no-repeat center;background-color: transparent !important;cursor:pointer;border:none;}.wp-embed-responsive .wp-has-aspect-ratio .rll-youtube-player{position:absolute;padding-bottom:0;width:100%;height:100%;top:0;bottom:0;left:0;right:0} </style> <script type="text/javascript" id="ruigehond006_javascript-js-extra"> /* <![CDATA[ */ var ruigehond006_c = {"bar_attach":"fixed-top","bar_color":"#00bdb0","bar_height":".5vh","aria_label":"Lese-Prozess-Balken","mark_it_zero":"on","post_types":["post","case_studies"],"post_identifier":".post-928.post.type-post.status-publish.format-standard.has-post-thumbnail.hentry.category-seo.category-marketing","post_id":"928"}; /* ]]> */ </script> <script type="text/javascript" src="https://lightweb-media.de/wp-content/plugins/wp-reading-progress/wp-reading-progress.min.js?ver=1.6.0" id="ruigehond006_javascript-js" data-rocket-defer defer></script> <script type="text/javascript" src="https://lightweb-media.de/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js" data-rocket-defer defer></script> <script type="text/javascript" src="https://lightweb-media.de/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js" data-rocket-defer defer></script> <script data-minify="1" type="text/javascript" src="https://lightweb-media.de/wp-content/cache/min/1/wp-content/plugins/g-business-reviews-rating/wp/js/js.js?ver=1733477115" id="google_business_reviews_rating_wp_js-js" data-rocket-defer defer></script> <link rel="https://api.w.org/" href="https://lightweb-media.de/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://lightweb-media.de/wp-json/wp/v2/posts/928" /><link rel='shortlink' href='https://lightweb-media.de/?p=928' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://lightweb-media.de/wp-json/oembed/1.0/embed?url=https%3A%2F%2Flightweb-media.de%2Fseo%2Foutreach-linkbuilding%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://lightweb-media.de/wp-json/oembed/1.0/embed?url=https%3A%2F%2Flightweb-media.de%2Fseo%2Foutreach-linkbuilding%2F&#038;format=xml" /> <meta name="generator" content="performance-lab 3.8.0; plugins: "> <script type="application/ld+json">{"@context":"https://schema.org","@type":"LocalBusiness","name":"Lightweb Media","image":{"@type":"ImageObject","url":"https://lightweb-media.de/wp-content/uploads/2022/04/lightweb-media-logo.png","width":1500,"height":201},"telephone":"088233223320","url":"https://lightweb-media.de","address":{"@type":"PostalAddress","streetAddress":"Gebirgspionierstr 22","addressLocality":"Mittenwald","postalCode":"82481","addressRegion":"Bayern","addressCountry":"DE"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"5","reviewCount":"22"},"priceRange":"$$","openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"10:00","closes":"18:00"}],"geo":{"@type":"GeoCoordinates","latitude":"47.444967122266725","longitude":"11.270524769319094"}}</script><script type="application/ld+json">{"@context":"https://schema.org","@type":"BlogPosting","mainEntityOfPage":{"@type":"WebPage","@id":"https://lightweb-media.de/seo/outreach-linkbuilding/"},"headline":"Tipps für Dein Outreach Linkbuilding","image":{"@type":"ImageObject","url":"https://lightweb-media.de/wp-content/uploads/2022/03/marketing-seo-tipps-fuer-dein-outreach-linkbuilding.png","width":800,"height":450},"datePublished":"2021-10-25T08:17:11+0000","dateModified":"2023-10-12T17:36:47+0000","author":{"@type":"Person","name":"Joel Burghardt","url":"https://lightweb-media.de/author/joel-burghardt"},"publisher":{"@type":"Organization","name":"Lightweb Media","logo":{"@type":"ImageObject","url":"https://lightweb-media.de/wp-content/uploads/2022/04/lightweb-media-logo.png"}},"description":"TEMPLATE: Outreach Linkaufbau ist eines der angesagtesten Marketing & SEO Kampagnen • Hier erfährst Du wie Du vorgehen kannst."}</script><script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","mainEntityOfPage":{"@type":"WebPage","@id":"https://lightweb-media.de/seo/outreach-linkbuilding/"},"headline":"Tipps für Dein Outreach Linkbuilding","image":{"@type":"ImageObject","url":"https://lightweb-media.de/wp-content/uploads/2022/03/marketing-seo-tipps-fuer-dein-outreach-linkbuilding.png","width":800,"height":450},"datePublished":"2021-10-25T08:17:11+0000","dateModified":"2023-10-12T17:36:47+0000","author":{"@type":"Person","name":"Joel Burghardt","url":"https://lightweb-media.de/author/joel-burghardt"},"publisher":{"@type":"Organization","name":"Lightweb Media","logo":{"@type":"ImageObject","url":"https://lightweb-media.de/wp-content/uploads/2022/04/lightweb-media-logo.png"}},"description":"TEMPLATE: Outreach Linkaufbau ist eines der angesagtesten Marketing & SEO Kampagnen • Hier erfährst Du wie Du vorgehen kannst."}</script><script type="application/ld+json">{"@context":"https:\/\/schema.org","@graph":[{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","id":"site-navigation","name":"SEO Audit","url":"https:\/\/lightweb-media.de\/seo-audit-check\/"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","id":"site-navigation","name":"WordPress Theme","url":"https:\/\/lightweb-media.de\/wordpress-theme-erstellen-lassen\/"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","id":"site-navigation","name":"Tools","url":"https:\/\/lightweb-media.de\/tools\/"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","id":"site-navigation","name":"Blog","url":"https:\/\/lightweb-media.de\/blog\/"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","id":"site-navigation","name":"Administration","url":"https:\/\/lightweb-media.de\/administration\/"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","id":"site-navigation","name":"Sicherheit","url":"https:\/\/lightweb-media.de\/sicherheit\/"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","id":"site-navigation","name":"DSGVO","url":"https:\/\/lightweb-media.de\/dsgvo\/"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","id":"site-navigation","name":"Webentwicklung","url":"https:\/\/lightweb-media.de\/webentwicklung\/"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","id":"site-navigation","name":"Marketing","url":"https:\/\/lightweb-media.de\/marketing\/"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","id":"site-navigation","name":"Barrierefreiheit","url":"https:\/\/lightweb-media.de\/barrierefreiheit\/"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","id":"site-navigation","name":"WordPress","url":"https:\/\/lightweb-media.de\/wordpress\/"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","id":"site-navigation","name":"Pagespeed","url":"https:\/\/lightweb-media.de\/pagespeed\/"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","id":"site-navigation","name":"SEO","url":"https:\/\/lightweb-media.de\/seo\/"}]}</script><script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"WebSite","name":"Lightweb Media GmbH","url":"https:\/\/lightweb-media.de","potentialAction":[{"@type":"SearchAction","target":"https:\/\/lightweb-media.de\/?s={search_term_string}","query-input":"required name=search_term_string"}]}</script><script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/lightweb-media.de\/","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/lightweb-media.de\/seo\/","name":"SEO"}},{"@type":"ListItem","position":3,"item":{"@id":"https:\/\/lightweb-media.de\/seo\/outreach-linkbuilding\/","name":"Tipps f\u00fcr Dein Outreach Linkbuilding"}}]}</script> <style>.cmplz-hidden { display: none !important; }</style><script type="application/ld+json" id="lwm-product-schema"> { "@context": "http://schema.org", "@type": "Product", "name": "Lightweb Media GmbH", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.7", "reviewCount": "403", "bestRating":5, "worstRating":1 }, "description": "Wir bei Lightweb Media haben es uns zur Aufgabe gemacht, Deine digitalen Projekte auf das nächste Level zu bringen. Mit unserer Leidenschaft für Technologie unterstützen wir Dich dabei, Deine Visionen Wirklichkeit werden zu lassen. Unser erfahrenes Team aus Experten arbeitet engagiert und zielorientiert an Deinem Erfolg. Unser Anspruch ist Qualität. Durch unsere hohe Qualität und Expertise in den Bereichen SEO, Webentwicklung und WordPress setzen wir uns als Dein Partner für digitale Lösungen von anderen Anbietern ab. Vertraue auch Du auf Lightweb Media und lass uns gemeinsam Dein Projekt zum Erfolg führen.", "image": [ "https://lightweb-media.de/wp-content/themes/lightweb-media_theme/images/lightweb-media-logo.svg" ], "brand": { "@type": "Brand", "name": "Lightweb Media GmbH" } } </script> <script id="lwm-faq-schema" type="application/ld+json"> {"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Wie finde ich passende Websites?","acceptedAnswer":{"@type":"Answer","text":"Schaut Euch dafür die Konkurrenz an. Ich verwende meistens Ahrefs.com und prüfe die Top 5 der eingehenden Links, die nicht auf einfachen Weg zu bekommen sind (Einfach: Verzeichnisse, Blogkommentare, Foren etc..). Diese Portale kann man zielgerichtet anschreiben, da Du ja bereits weißt, dass diese Portale einen themenrelevanten Backlink vergeben haben. Hier musst Du versuchen, weiteren relevanten Mehrwert zu bringen."}},{"@type":"Question","name":"Welche Blogs oder Websites sollten generell angeschrieben werden?","acceptedAnswer":{"@type":"Answer","text":"Ich möchte nicht nur Blogs über mein Thema anschreiben, sondern auch Blogs rund um mein Thema. Hier gibt es meist viel mehr Auswahl und die Relevanz ist weiterhin gegeben. Eine Apotheke könnte zum Beispiel Links über Reiseapotheken von Reiseveranstaltern bekommen. Hier einfach mal etwas über den Tellerrand hinaus schauen und man findet genug geeignete Kandidaten."}}]} </script> <style>#ruigehond006_wrap{z-index:10001;position:fixed;display:block;left:0;width:100%;margin:0;overflow:visible}#ruigehond006_inner{position:absolute;height:0;width:inherit;background-color:rgba(255,255,255,.2);-webkit-transition:height .4s;transition:height .4s}html[dir=rtl] #ruigehond006_wrap{text-align:right}#ruigehond006_bar{width:0;height:100%;background-color:transparent}</style> <style id="wpsp-style-frontend"></style> <link rel="icon" href="https://lightweb-media.de/wp-content/uploads/2022/03/cropped-lw-favicon-70x70.png.webp" sizes="32x32" /> <link rel="icon" href="https://lightweb-media.de/wp-content/uploads/2022/03/cropped-lw-favicon-360x360.png.webp" sizes="192x192" /> <link rel="apple-touch-icon" href="https://lightweb-media.de/wp-content/uploads/2022/03/cropped-lw-favicon-360x360.png.webp" /> <meta name="msapplication-TileImage" content="https://lightweb-media.de/wp-content/uploads/2022/03/cropped-lw-favicon-360x360.png" /> <style type="text/css" id="wp-custom-css"> .lightweight-accordion-title h3 { font-family: "GT Zirkon", sans-serif!important; font-weight: 400 !important; position: relative; font-size: 1.8rem!important; letter-spacing: -0.04em; word-spacing: -0.05em; font-weight: normal!important; } @media (max-width: 1200px) { .lightweight-accordion-title h3 { font-size: calc(1.325rem + .9vw)!important; } } .single-weekly-news .main-content .atomic { padding-left:10px; padding-right:10px; } /* table post 7738 */ @media (min-width: 501px) { body.postid-7738 table td:first-child { hyphens: auto; width: 238px; } } @media (max-width: 500px) { body.postid-7738 table tr { display: flex; flex-direction: column; } body.postid-7738 table tr td:first-child { padding-bottom: 0; font-weight: 700; } } a {word-break:break-all;} .post-teaser h2 a {word-break: break-word;} .main-content a {word-break:break-word;} #sib_signup_form_1 { background: #272b33; display: table; width: 100%; border-collapse: collapse; border-spacing: 0; empty-cells: show; min-width: 100%; font-size: 1em; padding:1rem; margin:1rem; color: #cfd5e0; margin-bottom:2em; } #sib_signup_form_1 em { text-align:center; } #sib_signup_form_1 label { display: inline-block; } .sib_signup_box_inside_1 { padding:1rem; } #sib_signup_form_1 h2 { text-align:center; margin-bottom:1rem!important; } #sib_signup_form_1 .flex-center { display:flex; width:100%; text-align:center; } #sib_signup_form_1 .flex-center em, #sib_signup_form_1 .flex-center button { margin:auto auto; min-height:50px; margin-top:1rem; margin-bottom:1.5rem; } .flex-center button { border-radius: 18px; font-size: .9rem; letter-spacing: 0.08em; padding: .5rem 1rem; } #sib_signup_form_1 .last p { display:flex; } #sib_signup_form_1 .last p span { padding-left:0.5em; } @media (min-width: 768px) { .cgt-wrapper, .sg-wrapper{ width: 125%; margin-left: -12.5%; } } .page-id-10655 .main-content ul:not([class*="ez-toc-list"]) li:not(:last-child){padding-bottom:0px; } .timo-specht{ border-radius:10px; } .timo-specht figure{ border-radius:10px; } figure.is-style-gradiant-caption img {border: 2px solid #00BDB0; border-bottom: none;} .no-pad {margin:-20px 0 -60px 0;} .kostentabelle .lightweb-alert {margin-bottom:0px;} @media (min-width: 768px) { .kostentabelle { width: 125%; margin-left: -12.5%; } } </style> <noscript><style id="rocket-lazyload-nojs-css">.rll-youtube-player, [data-lazy-src]{display:none !important;}</style></noscript><style id="rocket-lazyrender-inline-css">[data-wpr-lazyrender] {content-visibility: auto;}</style><meta name="generator" content="WP Rocket 3.18.1.4" data-wpr-features="wpr_defer_js wpr_minify_js wpr_preload_fonts wpr_lazyload_images wpr_lazyload_iframes wpr_automatic_lazy_rendering wpr_oci wpr_image_dimensions wpr_cache_webp wpr_minify_css wpr_desktop wpr_preload_links" /></head> <body class="post-template-default single single-post postid-928 single-format-standard wp-embed-responsive wp-schema-pro-2.7.23" itemscope itemtype="https://schema.org/WebPage"> <header class="head fixed-top bg-white shadow-sm"> <div class="container"> <div class="d-flex justify-content-between align-items-center"> <div class="logo"> <a href="/" title="Lightweb Media"> <img src="https://lightweb-media.de/wp-content/themes/lightweb-media_theme/images/lightweb-media-logo.svg" width="200" height="27" alt="Lightweb Media" /> </a> </div> <div class="menus"> <div class="mobile-toggle-menu"> <button id="mobile-toggle-menu" class="justify-content-between align-items-center" aria-label="Menu öffnen"> <div class="lwm-menu" id="lwm-menu"> <div class="bar"></div> <div class="bar"></div> <div class="bar"> </div> </div> </button> </div> <div class="main-menu-container" id="main-menu-container"> <div class="main-menu"><ul id="main-menu" class="main-menu m-0 d-flex"><li class="menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-8571 lvl-0"><a href="https://lightweb-media.de/seo-audit-check/">SEO Audit</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-8700 lvl-0"><a href="https://lightweb-media.de/wordpress-theme-erstellen-lassen/">WordPress Theme</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-7283 lvl-0"><a href="https://lightweb-media.de/tools/">Tools</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children nav-item nav-item-3648 lvl-0"><a href="https://lightweb-media.de/blog/">Blog</a><span id="toggle-3648" class="arrow lvl-0"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="#fff" width="24" height="24"><path stroke-linecap="round" stroke-linejoin="round" d="M19.5 8.25l-7.5 7.5-7.5-7.5" /></svg></span><div class="sub-menu-container container"><ul class="sub-menu lvl-0" id="menu-3646"> <li class="menu-item menu-item-type-taxonomy menu-item-object-category nav-item nav-item-12545 lvl-1" style="flex: 0 0 calc( calc( 8.33333% * 4 ) - 1rem );"><a href="https://lightweb-media.de/administration/">Administration</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category nav-item nav-item-12544 lvl-1" style="flex: 0 0 calc( calc( 8.33333% * 4 ) - 1rem );"><a href="https://lightweb-media.de/sicherheit/">Sicherheit</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category nav-item nav-item-9433 lvl-1" style="flex: 0 0 calc( calc( 8.33333% * 4 ) - 1rem );"><a href="https://lightweb-media.de/dsgvo/">DSGVO</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category nav-item nav-item-2015 lvl-1" style="flex: 0 0 calc( calc( 8.33333% * 4 ) - 1rem );"><a href="https://lightweb-media.de/webentwicklung/">Webentwicklung</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent nav-item nav-item-2016 lvl-1" style="flex: 0 0 calc( calc( 8.33333% * 4 ) - 1rem );"><a href="https://lightweb-media.de/marketing/">Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category nav-item nav-item-12669 lvl-1" style="flex: 0 0 calc( calc( 8.33333% * 4 ) - 1rem );"><a href="https://lightweb-media.de/barrierefreiheit/">Barrierefreiheit</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category nav-item nav-item-2014 lvl-1" style="flex: 0 0 calc( calc( 8.33333% * 4 ) - 1rem );"><a href="https://lightweb-media.de/wordpress/">WordPress</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category nav-item nav-item-2017 lvl-1" style="flex: 0 0 calc( calc( 8.33333% * 4 ) - 1rem );"><a href="https://lightweb-media.de/pagespeed/">Pagespeed</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent nav-item nav-item-2012 lvl-1" style="flex: 0 0 calc( calc( 8.33333% * 4 ) - 1rem );"><a href="https://lightweb-media.de/seo/">SEO</a></li> </ul></div></li> </ul></div> <div class="menu-main-cta-container"><ul id="menu-main-cta" class=""><li><a href="https://lightweb-media.de/kontakt/" class="btn btn-orange pill">Kontakt</a></li> </ul></div><div class="socials"><ul id="socials" class=""><li><a title="facebook" target="_blank" rel="noopener noreferrer" href="https://www.facebook.com/lightweb.media.agentur"><i class="bi bi-facebook"></i></a></li> <li><a title="linkedin" target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/company/lightweb-media-agentur/"><i class="bi bi-linkedin"></i></a></li> <li><a title="github" target="_blank" rel="noopener noreferrer" href="https://github.com/Lightweb-Media"><i class="bi bi-github"></i></a></li> </ul></div> </div> </div> <div class="menu-main-cta-container"><ul id="menu-main-cta-1" class=""><li><a href="https://lightweb-media.de/kontakt/" class="btn btn-orange pill">Kontakt</a></li> </ul></div> </div> </div> </header> <div class="hero"> <div data-style="background-image: url('https://lightweb-media.de/wp-content/themes/lightweb-media_theme/images/lightweb-header-large.svg'); display: none;" class="hero-image large"></div> <div data-style="background-image: url('https://lightweb-media.de/wp-content/themes/lightweb-media_theme/images/lightweb-header-small.svg');" class="hero-image small"></div> <div class="hero-widget-top"> <div class="container"> <div class="hero-widget-content"> <div> <h1>Tipps für Dein Outreach Linkbuilding</h1> </div> <div> <nav aria-label="breadcrumbs" class="rank-math-breadcrumb"><p><a href="https://lightweb-media.de/" data-wpel-link="internal" target="_self" rel="noopener noreferrer" title="Lightweb Media">Lightweb Media</a><span class="separator"></span><a href="https://lightweb-media.de/seo/" data-wpel-link="internal" target="_self" rel="noopener noreferrer" title="SEO">SEO</a></p></nav> </div> </div> </div> </div> </div> <div id="holder"> <div class="container main-content"> <div class="post-meta"> <span class="author"><i class="bi bi-person-circle"></i> Joel Burghardt</span> <span><i class="bi bi-calendar3"></i> 12. Oktober 2023</span> <span><i class="bi bi-clock"></i> 5 Minuten Lesezeit</span> </div> <div class="single-post-content"> <div id="ez-toc-container" class="ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction"> <div class="ez-toc-title-container"> <p class="ez-toc-title" style="cursor:inherit">Inhaltsverzeichnis</p> <span class="ez-toc-title-toggle"><a href="#" class="ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle" aria-label="Toggle Table of Content"><span class="ez-toc-js-icon-con"><span class=""><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #999;color:#999" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #999;color:#999" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></span></a></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#hier_sind_meine_tipps_zum_perfekten_outreach" title="Hier sind meine Tipps zum perfekten Outreach">Hier sind meine Tipps zum perfekten Outreach</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#e-mails_an_die_richtige_person_senden" title="E-Mails an die richtige Person senden">E-Mails an die richtige Person senden</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#wie_finde_ich_passende_websites" title="Wie finde ich passende Websites?">Wie finde ich passende Websites?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#welche_blogs_oder_websites_sollten_generell_angeschrieben_werden" title="Welche Blogs oder Websites sollten generell angeschrieben werden?">Welche Blogs oder Websites sollten generell angeschrieben werden?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#aufgepasst_%e2%80%93_e-mailadressen_koennen_schnell_verbrannt_werden" title="Aufgepasst &#8211; E-Mailadressen können schnell verbrannt werden">Aufgepasst &#8211; E-Mailadressen können schnell verbrannt werden</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#suche_nach_inseraten_bei_google" title="Suche nach Inseraten bei Google">Suche nach Inseraten bei Google</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#mehrwert_durch_hinweise_auf_broken_links" title="Mehrwert durch Hinweise auf Broken Links">Mehrwert durch Hinweise auf Broken Links</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-8" href="#fazit" title="Fazit">Fazit</a></li></ul></nav></div> <p><strong>Backlinks</strong> haben beim Ranking weiterhin einen hohen Stellenwert. Gerade wenn die Konkurrenz stark ist, also Wettbewerb um ein gewisses Keyword besteht, sind Backlinks oft der Schlüssel zum Erfolg. </p> <p>Nun gibt es viele verschiedene Arten von Backlinks. Wir wollen heute auf eine ganz besondere eingehen: den <strong>Backlinks durch Outreach</strong>.</p> <div class="wp-block-image is-style-gradiant-caption"> <figure class="aligncenter size-large is-resized"><img fetchpriority="high" decoding="async" src="https://lightweb-media.de/wp-content/uploads/2022/02/google-outreach-suche-1024x396.png.webp" alt="tipps für dein outreach linkbuilding google outreach suche outreach linkbuilding" class="wp-image-932" style="width:580px;height:224px" width="580" height="224" title="Tipps für Dein Outreach Linkbuilding google outreach suche Outreach Linkbuilding"></figure></div> <p>Beim <strong>Outreach Linkbuilding</strong> wollen wir hochwertige Gastbeiträge auf interessanten Blogs und großen Magazinen publizieren, ohne dafür Geld zu zahlen. </p> <div class="wp-block-lightweb-alert lightweb-alert blue"><div class="headline"><i class="u003ci class=u0022bi bi-pin-angleu0022u003eu003c/iu003e"></i><strong>Merke</strong></div><div class="paragraph"><p>Das oberste Gebot ist hier, <strong>absoluten Mehrwert </strong>für die Kooperation zu bieten.</p></div></div> <p>Die Besucher der verweisenden Seite sollen unseren (guten!) Content lesen und gleichzeitig bekommen wir ein Backlink. Der beste Outreach ist kein Linkbetteln, sondern eine Kooperation auf Augenhöhe mit einem Win-Win für beide Seiten.</p> <iframe loading="lazy" style="width:100%;" src="about:blank" height="871" frameborder="0" allowfullscreen="" title="Eingebetteter Beitrag" data-rocket-lazyload="fitvidscompatible" data-lazy-src="https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7059436000770490369"></iframe><noscript><iframe style="width:100%;" src="https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7059436000770490369" height="871" frameborder="0" allowfullscreen="" title="Eingebetteter Beitrag"></iframe></noscript> <h2 class="wp-block-heading" id="hier-sind-meine-tipps-zum-perfekten-outreach"><span class="ez-toc-section" id="hier_sind_meine_tipps_zum_perfekten_outreach"></span>Hier sind meine Tipps zum perfekten Outreach<span class="ez-toc-section-end"></span></h2> <p>Damit Deine Outreach Skills auf das nächste Level gehoben werden und Du schlussendlich Erfolg hast, müssen wir eins klarstellen:</p> <div class="wp-block-lightweb-alert lightweb-alert blue"><div class="headline"><i class="bi bi-info-circle"></i><strong>Wir sind der Meinung:</strong></div><div class="paragraph"><p>Persönlich per E-Mail zu kontaktieren funktioniert weiterhin, wenn man es richtig angeht.</p></div></div> <p class="has-text-align-left">Natürlich sollte man nicht direkt mit der Tür ins Haus fallen. Direkt die Werbung und das Produkt verkaufen ist nicht ratsam und wird oft nicht von Erfolg gekrönt.</p> <div class="wp-block-lightweb-alert lightweb-alert turquoise"><div class="headline"><i class="bi bi-info-circle"></i><strong>Eine Mailvorlage</strong></div><div class="paragraph"><p>Sehr geehrtes <strong>Website</strong>-Team,<br><strong>Der|Ihr</strong> Artikel zum <strong>Thema</strong> (<strong>URL</strong>) ist nicht nur sehr informativ, sondern verlinkt auch auf wertvolle Quellen des gleichen Themas. Großes Lob an den Autor des Textes!<br>Nun wollte ich fragen, ob Sie unseren Artikel ebenfalls als inhaltliche Ergänzung und weiterführende Quelle im Artikel verlinken können.<br>Sollte dem nicht so sein, dann nehmen Sie diese Anfrage bitte als Anerkennung für Ihren erstklassigen Artikel an.<br>Viele Grüße aus <strong>Stadt</strong><br><strong>Name</strong></p></div></div> <div class="wp-block-lightweb-alert lightweb-alert orange"><div class="headline"><i class="u003ci class=u0022bi bi-exclamation-triangleu0022u003eu003c/iu003e"></i><strong>Achtung!</strong></div><div class="paragraph"><p>Du solltest immer versuchen, die Mail an die richtige Person zu senden und so wenig wie möglich im Standard bleiben. Hebe Dich von Deiner Konkurrenz ab und Du wirst Erfolg haben. <strong>Die obere Mail ist eher als Massenmail zu verstehen.</strong></p></div></div> <h2 class="wp-block-heading" id="e-mails-an-die-richtige-person-senden"><span class="ez-toc-section" id="e-mails_an_die_richtige_person_senden"></span>E-Mails an die richtige Person senden<span class="ez-toc-section-end"></span></h2> <p>Die E-Mails gehen meistens an die falsche Person. Meistens wird die E-Mail einfach an die im Impressum stehende Adresse verfasst und erreicht die nächste Werksstudentin oder den Firmenverteiler.</p> <p>Die E-Mail wird sicherlich nicht an den möglichen Verantwortlichen (SEO, Marketingabteilung, Chef, Blogger, Presseabteilung) weitergeben und dadurch sinken unsere Erfolgschancen.</p> <div class="wp-block-lightweb-alert lightweb-alert undefined"><div class="headline"><strong>Gestalte es möglichst einfach für die Gegenpartei</strong></div><div class="paragraph"><p>Der Themenvorschlag, der komplette Ablauf und Dein gesamtes Angebot solltest Du gleich an die richtige Person schicken.<br>Von daher sollte der erste Schritt eine kurze Recherche bei LinkedIn sein.</p></div></div> <p><strong>Wer ist zuständig für die Website?</strong> Das kann der Blogger selbst sein, aber auch die Marketingabteilung oder Presseabteilung kann gut durch LinkedIn gefunden werden.</p> <p>Auch könntest Du die E-Mail-Adresse des Autors im Blog herausfinden, um diese Person direkt anzuschreiben.</p> <p class="no-margin"><strong>Dein Vorteil wäre:</strong></p> <ul class="wp-block-list"> <li>Du landest bei der richtigen Person</li> <li>Du kannst die Person mit Namen ansprechen und bist direkt persönlicher</li> <li>die Person merkt, dass Du Dir Mühe gegeben hast</li> </ul> <p><strong>Auch gibt es Tools zum Herausfinden solcher Kontaktadressen:</strong></p> <div class="wp-block-lightweb-alert lightweb-alert blue"><div class="headline"><i class="u003ci class=u0022bi bi-lightbulbu0022u003eu003c/iu003e"></i><strong>Tipp</strong></div><div class="paragraph"><p><strong><a href="https://hunter.io/" target="_blank" rel="noopener">Hunter.io</a> </strong>&#8211; Dort gibt man den Namen der Firma ein und man bekommt die E-Mails der Firma inklusive Quellen, wo diese gefunden wurden.</p></div></div> <p></p> <div class="wp-block-image is-style-gradiant-caption"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="473" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20473'%3E%3C/svg%3E" alt="tipps für dein outreach linkbuilding hunter io outreach linkbuilding" class="wp-image-930" title="Tipps für Dein Outreach Linkbuilding hunter io Outreach Linkbuilding" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/02/hunter_io-1024x473.png.webp"><noscript><img decoding="async" width="1024" height="473" src="https://lightweb-media.de/wp-content/uploads/2022/02/hunter_io-1024x473.png.webp" alt="tipps für dein outreach linkbuilding hunter io outreach linkbuilding" class="wp-image-930" title="Tipps für Dein Outreach Linkbuilding hunter io Outreach Linkbuilding"></noscript><figcaption class="wp-element-caption">Hunter.io Frontend &#8211; Kostenlose Suche nach Emailadressen einer Firma</figcaption></figure></div> <div class="wp-block-lightweb-alert lightweb-alert blue"><div class="headline"><i class="u003ci class=u0022bi bi-pencil-squareu0022u003eu003c/iu003e"></i><strong>Meine Empfehlung</strong></div><div class="paragraph"><p>Ein weiteres Tool wäre <strong><a href="https://www.voilanorbert.com/" target="_blank" rel="noopener">voilanorbert.com</a></strong>. Hier kannst Du bis zu 50 kostenlose Suchen durchführen. Dieses Tool ist mein Favorit, da es um einiges genauer arbeitet und Wahrscheinlichkeiten mit ausgibt. <br><strong>Als weiteren Kandidat gibt es noch clearbit.com</strong>, ein Plugin für Gmail und Outlook &#8211;<em> auch kostenlos</em>.</p></div></div> <p>Früher gingen noch <strong>whois Abfragen</strong>, aber dies ist seit der DSGVO schwieriger geworden.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <div class="rll-youtube-player" data-src="https://www.youtube.com/embed/nAIWG8883uo" data-id="nAIWG8883uo" data-query="feature=oembed" data-alt="How to Write Outreach Emails (That Won’t Get Ignored)"></div><noscript><iframe title="How to Write Outreach Emails (That Won’t Get Ignored)" width="500" height="281" src="https://www.youtube.com/embed/nAIWG8883uo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></noscript> </div><figcaption class="wp-element-caption">Sehr gutes Video von Ahrefs.com (englisch)</figcaption></figure> <h2 class="wp-block-heading" id="konkurrenzanalyse"><span class="ez-toc-section" id="wie_finde_ich_passende_websites"></span><strong>Wie finde ich passende Websites?</strong><span class="ez-toc-section-end"></span></h2> <p>Schaut Euch dafür die Konkurrenz an. Ich verwende meistens <strong>Ahrefs.com</strong> und prüfe die Top 5 der eingehenden Links, die nicht auf einfachen Weg zu bekommen sind (<strong>Einfach</strong>: Verzeichnisse, Blogkommentare, Foren etc..).</p> <p>Diese Portale kann man <strong>zielgerichtet anschreiben</strong>, da Du ja bereits weißt, dass diese Portale einen themenrelevanten Backlink vergeben haben. Hier musst Du versuchen, weiteren relevanten Mehrwert zu bringen.</p> <h2 class="wp-block-heading" id="themenrelevanz"><span class="ez-toc-section" id="welche_blogs_oder_websites_sollten_generell_angeschrieben_werden"></span>Welche Blogs oder Websites sollten generell angeschrieben werden?<span class="ez-toc-section-end"></span></h2> <p>Ich möchte nicht nur Blogs <strong>über mein Thema</strong> anschreiben, sondern auch Blogs <strong>rund um mein Thema</strong>.</p> <p>Hier gibt es meist viel mehr Auswahl und die Relevanz ist weiterhin gegeben. </p> <p>Eine Apotheke könnte zum Beispiel Links über Reiseapotheken von Reiseveranstaltern bekommen. Hier einfach mal etwas <strong>über den Tellerrand hinaus schauen</strong> und man findet genug geeignete Kandidaten.</p> <h2 class="wp-block-heading"><span class="ez-toc-section" id="aufgepasst_%e2%80%93_e-mailadressen_koennen_schnell_verbrannt_werden"></span>Aufgepasst &#8211; E-Mailadressen können schnell verbrannt werden<span class="ez-toc-section-end"></span></h2> <p>Ich bekomme täglich Outreach Mails von unbekannten, generischen gmail-Konten. Diese sind für mich Spam, aber auch oftmals notwendig für deren Outreach. Zu oft werden Domains von Gmail oder anderen Webservern gesperrt/auf eine Blacklist gesetzt aufgrund Spamverdacht. Deshalb sollte man z.B. seine Newsletter auch über spezifische Anbieter versenden und niemals über den eigenen Mailaccount gehen. </p> <div class="wp-block-lightweb-alert lightweb-alert undefined"><div class="headline"><strong>Fakt ist</strong></div><div class="paragraph"><p>Versendest Du zu schnell, zu oft und die gleichen Inhalten kann/wird Dein Mailaccount gesperrt. Solltest Du also weder die Kapazitäten, noch die Erfahrung oder die Zeit haben, würden wir wie bei Newslettern immer externe Services und Anbieter wie z.b. <a href="https://outreach360.io/" target="_blank" rel="noreferrer noopener">Outreach360</a> empfehlen.</p></div></div> <p> </p> <h2 class="wp-block-heading" id="suche-bei-google"><span class="ez-toc-section" id="suche_nach_inseraten_bei_google"></span>Suche nach Inseraten bei Google <span class="ez-toc-section-end"></span></h2> <p class="no-margin"><em><a href="https://www.performanceliebe.de/linkbuilding-agentur/" class="rank-math-link" target="_blank" rel="noopener">Die Linkbuilding Agentur von Patrick Tomforde und Michael Jahn</a> hat mir diese tolle Vorgehensweise beim Linkbuilding gezeigt (vielen Dank nochmal!). </em></p> <p class="no-margin">Nutze folgendes Schema, um einfach bei Google nach guten Möglichkeiten zu suchen:</p> <ul class="wp-block-list"> <li>Keyword + „Gastautor werden“</li> <li>Keyword + „Autorenrichtlinien“</li> <li>Keyword + „Gastbeitrag“</li> <li>Keyword + „Autor werden“</li> <li>Keyword + „Gastartikel“</li> </ul> <p>Hier findest Du schnell Seiten, die speziell nach Gastautoren für Dein gewähltes Keyword suchen.</p> <div class="wp-block-image is-style-gradiant-caption"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="396" src="https://lightweb-media.de/wp-content/uploads/2022/02/google-outreach-suche-1024x396.png.webp" alt="tipps für dein outreach linkbuilding google outreach suche outreach linkbuilding" class="wp-image-932" title="Tipps für Dein Outreach Linkbuilding google outreach suche Outreach Linkbuilding"><figcaption class="wp-element-caption">Bei Google Outreachplätze suchen</figcaption></figure></div> <h2 class="wp-block-heading" id="mehrwert-durch-hinweise-auf-broken-links"><span class="ez-toc-section" id="mehrwert_durch_hinweise_auf_broken_links"></span>Mehrwert durch Hinweise auf Broken Links <span class="ez-toc-section-end"></span></h2> <p class="has-text-align-left">Das ist schon ziemlich alt, klappt aber trotzdem noch. </p> <div class="wp-block-lightweb-alert lightweb-alert blue"><div class="headline"><i class="u003ci class=u0022bi bi-lightbulbu0022u003eu003c/iu003e"></i><strong>Suche nach Broken Links auf der Zielseite</strong></div><div class="paragraph"><p>Nimm dafür meinen absoluten Favoriten <a href="https://lightweb-media.de/seo/screaming-frog-anleitung/">ScreamingFrog</a> zur Hand. Weiß den Besitzer der Seite auf den kaputten Link hin (Mehrwert) und hoffe dadurch, eine bessere Chance für den Gastbeitrag zu haben. Auch kannst Du dem Besitzer ein von Deinen Links anbieten als Austausch für den defekten. </p></div></div> <h2 class="wp-block-heading" id="fazit"><span class="ez-toc-section" id="fazit"></span>Fazit<span class="ez-toc-section-end"></span></h2> <p>Linkbuilding durch Outreach ist alt, aber weiterhin effektiv. Es kommt auf den Mehrwert drauf an. Sollte Dein Gegenüber eine langweilige Standardmail erhalten, wird er nicht antworten. Direkte Ansprachen, Witz und Mehrwert sind weiterhin der Schlüssel zum Erfolg.</p> <p><strong>Hast Du noch</strong> <strong>weitere Möglichkeiten für Outreach? Dann schreibe mir doch gerne in die Kommentare.</strong></p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <div class="rll-youtube-player" data-src="https://www.youtube.com/embed/V4NbsJ35ihY" data-id="V4NbsJ35ihY" data-query="feature=oembed" data-alt="Kostenlose Backlinks für Startups &amp; Nischenseiten"></div><noscript><iframe title="Kostenlose Backlinks für Startups &amp; Nischenseiten" width="500" height="281" src="https://www.youtube.com/embed/V4NbsJ35ihY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></noscript> </div><figcaption class="wp-element-caption">Gute, kostenlose Backlinks</figcaption></figure> </div> <div data-wpr-lazyrender="1" id="comments" class="comments-area"> <h3 class="comments-title"> 5 Kommentare </h3> <ol class="comment-list"> <li class="comment even thread-even depth-1 parent" id="comment-513"> <div id="div-comment-513" class="comment-body"> <div class="comment-meta"> <span class="author"> Marco Frazzetta </span> <span class="time"> 25. Januar 2021 at 9:31 </span> <span class="reply"> <a rel='nofollow' class='comment-reply-link' href='#comment-513' data-commentid="513" data-postid="928" data-belowelement="div-comment-513" data-respondelement="respond" data-replyto="Antworte auf Marco Frazzetta" aria-label='Antworte auf Marco Frazzetta'>Antworten</a> </span> </div> <div class="comment-details"> <a href="https://lightweb-media.de/seo/outreach-linkbuilding/#comment-513" title="Kommentar 513"></a> <p>Hi Joel,</p> <p>danke! Die Tipps von Evergreenmedia sind Klasse! Dazu passend gibt es auch eine Übersicht von SEO Offpage Tools mit denen man passende Linkquellen für die eigene Website finden kann.</p> <p>Viel Erfolg bei der SEO</p> </div> </div> <ol class="children"> <li class="comment byuser comment-author-joel-burghardt bypostauthor odd alt depth-2" id="comment-514"> <div id="div-comment-514" class="comment-body"> <div class="comment-meta"> <span class="author"> Joel Burghardt </span> <span class="time"> 25. Januar 2021 at 9:35 </span> <span class="reply"> <a rel='nofollow' class='comment-reply-link' href='#comment-514' data-commentid="514" data-postid="928" data-belowelement="div-comment-514" data-respondelement="respond" data-replyto="Antworte auf Joel Burghardt" aria-label='Antworte auf Joel Burghardt'>Antworten</a> </span> </div> <div class="comment-details"> <a href="https://lightweb-media.de/seo/outreach-linkbuilding/#comment-514" title="Kommentar 514"></a> <p>Hi Marco,<br /> vielen Dank für Deinen Input. Tolle Toolsammlung, ich arbeite selbst an einer und werde diese die kommenden Tage online bringen.</p> </div> </div> </li><!-- #comment-## --> </ol><!-- .children --> </li><!-- #comment-## --> <li class="comment even thread-odd thread-alt depth-1 parent" id="comment-2031"> <div id="div-comment-2031" class="comment-body"> <div class="comment-meta"> <span class="author"> Daniel </span> <span class="time"> 1. April 2022 at 15:26 </span> <span class="reply"> <a rel='nofollow' class='comment-reply-link' href='#comment-2031' data-commentid="2031" data-postid="928" data-belowelement="div-comment-2031" data-respondelement="respond" data-replyto="Antworte auf Daniel" aria-label='Antworte auf Daniel'>Antworten</a> </span> </div> <div class="comment-details"> <a href="https://lightweb-media.de/seo/outreach-linkbuilding/#comment-2031" title="Kommentar 2031"></a> <p>Hi Joel, cooler Artikel! Die Vorlage hatte ich auch schon so genutzt, allerdings noch etwas ausführlicher &#8230;. Am besten nutzt du die Vorlage mit individuellen Feldern, um auf Masse zu gehen. </p> <p>Das fand ich sehr spannend &#8230; Stand jetzt kommt da bei mir aber nur Spam raus und das ist leider nicht sehr zielführend &#8230; Naja, ich probiere weiter.</p> <p>Liebe Grüße Daniel</p> </div> </div> <ol class="children"> <li class="comment byuser comment-author-joel-burghardt bypostauthor odd alt depth-2" id="comment-2033"> <div id="div-comment-2033" class="comment-body"> <div class="comment-meta"> <span class="author"> Joel Burghardt </span> <span class="time"> 1. April 2022 at 23:06 </span> <span class="reply"> <a rel='nofollow' class='comment-reply-link' href='#comment-2033' data-commentid="2033" data-postid="928" data-belowelement="div-comment-2033" data-respondelement="respond" data-replyto="Antworte auf Joel Burghardt" aria-label='Antworte auf Joel Burghardt'>Antworten</a> </span> </div> <div class="comment-details"> <a href="https://lightweb-media.de/seo/outreach-linkbuilding/#comment-2033" title="Kommentar 2033"></a> <p>Hey Daniel, danke für Deinen Input! Welche zusätzlichen individuellen Felder nutzt Du den für Deine Outreach Mails?</p> </div> </div> </li><!-- #comment-## --> </ol><!-- .children --> </li><!-- #comment-## --> <li class="comment even thread-even depth-1" id="comment-2043"> <div id="div-comment-2043" class="comment-body"> <div class="comment-meta"> <span class="author"> Daniel </span> <span class="time"> 17. August 2022 at 12:02 </span> <span class="reply"> <a rel='nofollow' class='comment-reply-link' href='#comment-2043' data-commentid="2043" data-postid="928" data-belowelement="div-comment-2043" data-respondelement="respond" data-replyto="Antworte auf Daniel" aria-label='Antworte auf Daniel'>Antworten</a> </span> </div> <div class="comment-details"> <a href="https://lightweb-media.de/seo/outreach-linkbuilding/#comment-2043" title="Kommentar 2043"></a> <p>Hi Joel, ich nutze hauptsächlich, die URLs (meine und die des Partners) sowie Anrede (männlich, weiblich), Name und Domain 🙂<br /> Liebe Grüße</p> </div> </div> </li><!-- #comment-## --> </ol> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title">Schreibe einen Kommentar <small><a rel="nofollow" id="cancel-comment-reply-link" href="/seo/outreach-linkbuilding/#respond" style="display:none;">Antworten abbrechen</a></small></h3><form action="https://lightweb-media.de/wp-comments-post.php" method="post" id="commentform" class="comment-form"><p class="comment-notes"><span id="email-notes">Deine E-Mail-Adresse wird nicht veröffentlicht.</span> <span class="required-field-message">Erforderliche Felder sind mit <span class="required">*</span> markiert</span></p><div class="row pt-3"> <div class="col-lg-6 pb-3"> <input required id="author" class="form-control" placeholder="* Name" name="author" type="text" value="" /> </div> <div class="col-lg-6 pb-3"> <input required class="form-control "id="email" placeholder="* E-Mail-Adresse" name="email" type="text" value="" /> </div> </div> <div class="form-group"><textarea autocomplete="new-password" placeholder="Schreibe was..." id="f21f8dc11f" name="f21f8dc11f" class="form-control" cols="45" rows="8" aria-required="true" required></textarea><textarea id="comment" aria-label="hp-comment" aria-hidden="true" name="comment" autocomplete="new-password" style="padding:0 !important;clip:rect(1px, 1px, 1px, 1px) !important;position:absolute !important;white-space:nowrap !important;height:1px !important;width:1px !important;overflow:hidden !important;" tabindex="-1"></textarea><script data-noptimize>document.getElementById("comment").setAttribute( "id", "a7581c7fcd70ade6cff201ac8ddeb304" );document.getElementById("f21f8dc11f").setAttribute( "id", "comment" );</script></div> <div class="pb-3 form-check fs-6"> <label> <input id="privacy" class="form-check-input" name="privacy" type="checkbox" aria-required="true" /> <span class="wpcf7-list-item-label"> * Ich habe die Hinweise zum <a href="/datenschutz/" target="_blank" title="Datenschutzerklärung">Datenschutz</a> gelesen und akzeptiere diese. </span> </label> </div> <p class="form-submit"><input name="submit" type="submit" id="submit" class="submit" value="Kommentar abschicken" /> <input type='hidden' name='comment_post_ID' value='928' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /> </p></form> </div><!-- #respond --> </div> <div class="related-posts-container"> <h3> Weitere Beiträge </h3> <div class="related-posts"> <div class="related-post"> <div class="related-post-image"> <a href="https://lightweb-media.de/marketing/die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft/" title="Die Bedeutung von LinkedIn für die Jobsuche in der heutigen Wirtschaft"> <img width="768" height="432" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3C/svg%3E" class="rounded wp-post-image" alt="marketing die bedeutung von linkedin fuer die jobsuche in der heutigen wirtschaft png" decoding="async" data-lazy-srcset="https://lightweb-media.de/wp-content/uploads/2024/04/marketing-die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft-768x432.png.webp 768w,https://lightweb-media.de/wp-content/uploads/2024/04/marketing-die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft-120x68.png.webp 120w,https://lightweb-media.de/wp-content/uploads/2024/04/marketing-die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft-180x101.png.webp 180w,https://lightweb-media.de/wp-content/uploads/2024/04/marketing-die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft-576x324.png.webp 576w,https://lightweb-media.de/wp-content/uploads/2024/04/marketing-die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft-360x203.png.webp 360w,https://lightweb-media.de/wp-content/uploads/2024/04/marketing-die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft.png.webp 800w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" title="marketing die bedeutung von linkedin fuer die jobsuche in der heutigen wirtschaft - Lightweb-media.de" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2024/04/marketing-die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft-768x432.png.webp"><noscript><img width="768" height="432" src="https://lightweb-media.de/wp-content/uploads/2024/04/marketing-die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft-768x432.png.webp" class="rounded wp-post-image" alt="marketing die bedeutung von linkedin fuer die jobsuche in der heutigen wirtschaft png" decoding="async" srcset="https://lightweb-media.de/wp-content/uploads/2024/04/marketing-die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft-768x432.png.webp 768w,https://lightweb-media.de/wp-content/uploads/2024/04/marketing-die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft-120x68.png.webp 120w,https://lightweb-media.de/wp-content/uploads/2024/04/marketing-die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft-180x101.png.webp 180w,https://lightweb-media.de/wp-content/uploads/2024/04/marketing-die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft-576x324.png.webp 576w,https://lightweb-media.de/wp-content/uploads/2024/04/marketing-die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft-360x203.png.webp 360w,https://lightweb-media.de/wp-content/uploads/2024/04/marketing-die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft.png.webp 800w" sizes="(max-width: 768px) 100vw, 768px" title="marketing die bedeutung von linkedin fuer die jobsuche in der heutigen wirtschaft - Lightweb-media.de"></noscript> </a> </div> <p class="related-post-title"><a href="https://lightweb-media.de/marketing/die-bedeutung-von-linkedin-fuer-die-jobsuche-in-der-heutigen-wirtschaft/" title="Die Bedeutung von LinkedIn für die Jobsuche in der heutigen Wirtschaft">Die Bedeutung von LinkedIn für die Jobsuche in der heutigen Wirtschaft</a></p> </div> <div class="related-post"> <div class="related-post-image"> <a href="https://lightweb-media.de/seo/bilder-seo/" title="Bilder in SEO &#8211; So findet Google Bilder gut"> <img width="768" height="432" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3C/svg%3E" class="rounded wp-post-image" alt="seo bilder in seo so findet google bilder gut" decoding="async" data-lazy-srcset="https://lightweb-media.de/wp-content/uploads/2023/04/seo-bilder-in-seo-so-findet-google-bilder-gut-768x432.png.webp 768w,https://lightweb-media.de/wp-content/uploads/2023/04/seo-bilder-in-seo-so-findet-google-bilder-gut-120x68.png.webp 120w,https://lightweb-media.de/wp-content/uploads/2023/04/seo-bilder-in-seo-so-findet-google-bilder-gut-180x101.png.webp 180w,https://lightweb-media.de/wp-content/uploads/2023/04/seo-bilder-in-seo-so-findet-google-bilder-gut-576x324.png.webp 576w,https://lightweb-media.de/wp-content/uploads/2023/04/seo-bilder-in-seo-so-findet-google-bilder-gut-360x203.png.webp 360w,https://lightweb-media.de/wp-content/uploads/2023/04/seo-bilder-in-seo-so-findet-google-bilder-gut.png.webp 800w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" title="seo bilder in seo so findet google bilder gut - Lightweb-media.de" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2023/04/seo-bilder-in-seo-so-findet-google-bilder-gut-768x432.png.webp"><noscript><img width="768" height="432" src="https://lightweb-media.de/wp-content/uploads/2023/04/seo-bilder-in-seo-so-findet-google-bilder-gut-768x432.png.webp" class="rounded wp-post-image" alt="seo bilder in seo so findet google bilder gut" decoding="async" srcset="https://lightweb-media.de/wp-content/uploads/2023/04/seo-bilder-in-seo-so-findet-google-bilder-gut-768x432.png.webp 768w,https://lightweb-media.de/wp-content/uploads/2023/04/seo-bilder-in-seo-so-findet-google-bilder-gut-120x68.png.webp 120w,https://lightweb-media.de/wp-content/uploads/2023/04/seo-bilder-in-seo-so-findet-google-bilder-gut-180x101.png.webp 180w,https://lightweb-media.de/wp-content/uploads/2023/04/seo-bilder-in-seo-so-findet-google-bilder-gut-576x324.png.webp 576w,https://lightweb-media.de/wp-content/uploads/2023/04/seo-bilder-in-seo-so-findet-google-bilder-gut-360x203.png.webp 360w,https://lightweb-media.de/wp-content/uploads/2023/04/seo-bilder-in-seo-so-findet-google-bilder-gut.png.webp 800w" sizes="(max-width: 768px) 100vw, 768px" title="seo bilder in seo so findet google bilder gut - Lightweb-media.de"></noscript> </a> </div> <p class="related-post-title"><a href="https://lightweb-media.de/seo/bilder-seo/" title="Bilder in SEO &#8211; So findet Google Bilder gut">Bilder in SEO &#8211; So findet Google Bilder gut</a></p> </div> <div class="related-post"> <div class="related-post-image"> <a href="https://lightweb-media.de/marketing/die-rolle-des-media-buyings-in-der-werbewelt/" title="Die Rolle des Media Buyings in der Werbewelt"> <img width="768" height="432" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3C/svg%3E" class="rounded wp-post-image" alt="marketing die rolle des media buyings in der werbewelt" decoding="async" data-lazy-srcset="https://lightweb-media.de/wp-content/uploads/2023/01/marketing-die-rolle-des-media-buyings-in-der-werbewelt-768x432.png.webp 768w,https://lightweb-media.de/wp-content/uploads/2023/01/marketing-die-rolle-des-media-buyings-in-der-werbewelt-120x68.png.webp 120w,https://lightweb-media.de/wp-content/uploads/2023/01/marketing-die-rolle-des-media-buyings-in-der-werbewelt-180x101.png.webp 180w,https://lightweb-media.de/wp-content/uploads/2023/01/marketing-die-rolle-des-media-buyings-in-der-werbewelt-576x324.png.webp 576w,https://lightweb-media.de/wp-content/uploads/2023/01/marketing-die-rolle-des-media-buyings-in-der-werbewelt-360x203.png.webp 360w,https://lightweb-media.de/wp-content/uploads/2023/01/marketing-die-rolle-des-media-buyings-in-der-werbewelt.png.webp 800w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" title="marketing die rolle des media buyings in der werbewelt - Lightweb-media.de" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2023/01/marketing-die-rolle-des-media-buyings-in-der-werbewelt-768x432.png.webp"><noscript><img width="768" height="432" src="https://lightweb-media.de/wp-content/uploads/2023/01/marketing-die-rolle-des-media-buyings-in-der-werbewelt-768x432.png.webp" class="rounded wp-post-image" alt="marketing die rolle des media buyings in der werbewelt" decoding="async" srcset="https://lightweb-media.de/wp-content/uploads/2023/01/marketing-die-rolle-des-media-buyings-in-der-werbewelt-768x432.png.webp 768w,https://lightweb-media.de/wp-content/uploads/2023/01/marketing-die-rolle-des-media-buyings-in-der-werbewelt-120x68.png.webp 120w,https://lightweb-media.de/wp-content/uploads/2023/01/marketing-die-rolle-des-media-buyings-in-der-werbewelt-180x101.png.webp 180w,https://lightweb-media.de/wp-content/uploads/2023/01/marketing-die-rolle-des-media-buyings-in-der-werbewelt-576x324.png.webp 576w,https://lightweb-media.de/wp-content/uploads/2023/01/marketing-die-rolle-des-media-buyings-in-der-werbewelt-360x203.png.webp 360w,https://lightweb-media.de/wp-content/uploads/2023/01/marketing-die-rolle-des-media-buyings-in-der-werbewelt.png.webp 800w" sizes="(max-width: 768px) 100vw, 768px" title="marketing die rolle des media buyings in der werbewelt - Lightweb-media.de"></noscript> </a> </div> <p class="related-post-title"><a href="https://lightweb-media.de/marketing/die-rolle-des-media-buyings-in-der-werbewelt/" title="Die Rolle des Media Buyings in der Werbewelt">Die Rolle des Media Buyings in der Werbewelt</a></p> </div> </div> </div> <div data-wpr-lazyrender="1" class="maybe-interested-on-cats"> <p><strong>Wir teilen unser Wissen insbesondere bei den Themen</strong></p> <div> <a href="https://lightweb-media.de/administration/" title="Administration">Administration</a><a href="https://lightweb-media.de/barrierefreiheit/" title="Barrierefreiheit">Barrierefreiheit</a><a href="https://lightweb-media.de/dsgvo/" title="DSGVO">DSGVO</a><a href="https://lightweb-media.de/gutenberg/" title="Gutenberg">Gutenberg</a><a href="https://lightweb-media.de/marketing/" title="Marketing">Marketing</a><a href="https://lightweb-media.de/pagespeed/" title="Pagespeed">Pagespeed</a><a href="https://lightweb-media.de/seo/" title="SEO">SEO</a><a href="https://lightweb-media.de/sicherheit/" title="Sicherheit">Sicherheit</a><a href="https://lightweb-media.de/tools/" title="Tools">Tools</a><a href="https://lightweb-media.de/webentwicklung/" title="Webentwicklung">Webentwicklung</a><a href="https://lightweb-media.de/wordpress/" title="WordPress">WordPress</a> </div> </div> </div> <div data-wpr-lazyrender="1" class="marquee"><ul class="marquee-content"><li class="marquee-2248"><img width="180" height="120" alt="Maßstab:werk Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="default" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-1-1-180x120.png.webp" /><noscript><img width="180" height="120" alt="Maßstab:werk Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-1-1-180x120.png.webp" class="default" loading="lazy" /></noscript><img width="180" height="120" alt="Maßstab:werk Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="org" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-4-180x120.png.webp" /><noscript><img width="180" height="120" alt="Maßstab:werk Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-4-180x120.png.webp" class="org" loading="lazy" /></noscript></li><li class="marquee-2290"><img width="180" height="120" alt="Steinbock & Partner Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="default" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-17-180x120.png.webp" /><noscript><img width="180" height="120" alt="Steinbock & Partner Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-17-180x120.png.webp" class="default" loading="lazy" /></noscript><img width="180" height="120" alt="Steinbock & Partner Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="org" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-16-180x120.png.webp" /><noscript><img width="180" height="120" alt="Steinbock & Partner Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-16-180x120.png.webp" class="org" loading="lazy" /></noscript></li><li class="marquee-2310"><img width="180" height="120" alt="Coco Baba Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="default" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-5-1-180x120.png.webp" /><noscript><img width="180" height="120" alt="Coco Baba Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-5-1-180x120.png.webp" class="default" loading="lazy" /></noscript><img width="180" height="120" alt="Coco Baba Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="org" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-4-1-180x120.png.webp" /><noscript><img width="180" height="120" alt="Coco Baba Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-4-1-180x120.png.webp" class="org" loading="lazy" /></noscript></li><li class="marquee-2253"><img width="180" height="120" alt="Rigidentis Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="default" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-3-180x120.png.webp" /><noscript><img width="180" height="120" alt="Rigidentis Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-3-180x120.png.webp" class="default" loading="lazy" /></noscript><img width="180" height="120" alt="Rigidentis Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="org" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-2-180x120.png.webp" /><noscript><img width="180" height="120" alt="Rigidentis Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-2-180x120.png.webp" class="org" loading="lazy" /></noscript></li><li class="marquee-2280"><img width="180" height="120" alt="AB Glanz Entertainment Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="default" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-2-2-180x120.png.webp" /><noscript><img width="180" height="120" alt="AB Glanz Entertainment Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-2-2-180x120.png.webp" class="default" loading="lazy" /></noscript><img width="180" height="120" alt="AB Glanz Entertainment Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="org" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-3-2-180x120.png.webp" /><noscript><img width="180" height="120" alt="AB Glanz Entertainment Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-3-2-180x120.png.webp" class="org" loading="lazy" /></noscript></li><li class="marquee-2255"><img width="180" height="120" alt="Rail Parts Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="default" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-1-180x120.png.webp" /><noscript><img width="180" height="120" alt="Rail Parts Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-1-180x120.png.webp" class="default" loading="lazy" /></noscript><img width="180" height="120" alt="Rail Parts Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="org" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-180x120.png.webp" /><noscript><img width="180" height="120" alt="Rail Parts Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-180x120.png.webp" class="org" loading="lazy" /></noscript></li><li class="marquee-2276"><img width="180" height="120" alt="KC Analysts AG Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="default" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-1-2-180x120.png.webp" /><noscript><img width="180" height="120" alt="KC Analysts AG Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-1-2-180x120.png.webp" class="default" loading="lazy" /></noscript><img width="180" height="120" alt="KC Analysts AG Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="org" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-5-180x120.png.webp" /><noscript><img width="180" height="120" alt="KC Analysts AG Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-5-180x120.png.webp" class="org" loading="lazy" /></noscript></li><li class="marquee-2285"><img width="180" height="120" alt="Autohub Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="default" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-13-180x120.png.webp" /><noscript><img width="180" height="120" alt="Autohub Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-13-180x120.png.webp" class="default" loading="lazy" /></noscript><img width="180" height="120" alt="Autohub Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="org" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-12-180x120.png.webp" /><noscript><img width="180" height="120" alt="Autohub Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-12-180x120.png.webp" class="org" loading="lazy" /></noscript></li><li class="marquee-2298"><img width="180" height="120" alt="Rednux Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="default" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-10-180x120.png.webp" /><noscript><img width="180" height="120" alt="Rednux Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-10-180x120.png.webp" class="default" loading="lazy" /></noscript><img width="180" height="120" alt="Rednux Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="org" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-11-180x120.png.webp" /><noscript><img width="180" height="120" alt="Rednux Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-11-180x120.png.webp" class="org" loading="lazy" /></noscript></li><li class="marquee-2258"><img width="180" height="120" alt="Freie Kunstschule Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="default" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-2-1-180x120.png.webp" /><noscript><img width="180" height="120" alt="Freie Kunstschule Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-2-1-180x120.png.webp" class="default" loading="lazy" /></noscript><img width="180" height="120" alt="Freie Kunstschule Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="org" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-3-1-180x120.png.webp" /><noscript><img width="180" height="120" alt="Freie Kunstschule Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-3-1-180x120.png.webp" class="org" loading="lazy" /></noscript></li><li class="marquee-2302"><img width="180" height="120" alt="Emma Heming Willis Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="default" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-9-180x120.png.webp" /><noscript><img width="180" height="120" alt="Emma Heming Willis Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-9-180x120.png.webp" class="default" loading="lazy" /></noscript><img width="180" height="120" alt="Emma Heming Willis Logos Lightweb Kunden" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" class="org" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-8-180x120.png.webp" /><noscript><img width="180" height="120" alt="Emma Heming Willis Logos Lightweb Kunden" src="https://lightweb-media.de/wp-content/uploads/2022/01/Logos-Lightweb-Kunden-8-180x120.png.webp" class="org" loading="lazy" /></noscript></li></ul></div> </div><!-- #holder --> <footer data-wpr-lazyrender="1"> <div class="container py-5"> <div class="row"> <div class="col-lg-7 cta"> <div> <a title="Mit uns Kontakt aufnehmen" href="https://lightweb-media.de/kontakt/" title="Kontakt aufnehmen" class="btn btn-orange pill">Kontakt aufnehmen</a></li> </div> <div class="socials"><ul id="socials" class=""><li><a title="facebook" target="_blank" rel="noopener noreferrer" href="https://www.facebook.com/lightweb.media.agentur"><i class="bi bi-facebook"></i></a></li> <li><a title="linkedin" target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/company/lightweb-media-agentur/"><i class="bi bi-linkedin"></i></a></li> <li><a title="github" target="_blank" rel="noopener noreferrer" href="https://github.com/Lightweb-Media"><i class="bi bi-github"></i></a></li> </ul></div> </div> <div class="col-lg-5 links"> <div class="footer-menu"><ul id="footer-menu" class="footer-menu m-0 d-flex"><li><a title="Lightweb Media &#8211; HTML Sitemap" href="https://lightweb-media.de/html-sitemap/">Sitemap</a></li> <li><a title="Impressum von Lightweb Media" href="https://lightweb-media.de/impressum/">Impressum</a></li> <li><a title="Unsere Datenschutzerklärung" href="https://lightweb-media.de/datenschutz/">Datenschutz</a></li> </ul></div> </div> </div> </div> </footer> <!-- Consent Management powered by Complianz | GDPR/CCPA Cookie Consent https://wordpress.org/plugins/complianz-gdpr --> <div id="cmplz-cookiebanner-container"><div class="cmplz-cookiebanner cmplz-hidden banner-1 oh-nein-ein-cookie optin cmplz-center cmplz-categories-type-view-preferences" aria-modal="true" data-nosnippet="true" role="dialog" aria-live="polite" aria-labelledby="cmplz-header-1-optin" aria-describedby="cmplz-message-1-optin"> <div class="cmplz-header"> <div class="cmplz-logo"></div> <div class="cmplz-title" id="cmplz-header-1-optin">Cookie-Zustimmung verwalten</div> <div class="cmplz-close" tabindex="0" role="button" aria-label="Dialog schließen"> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="times" class="svg-inline--fa fa-times fa-w-11" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 352 512"><path fill="currentColor" d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg> </div> </div> <div class="cmplz-divider cmplz-divider-header"></div> <div class="cmplz-body"> <div class="cmplz-message" id="cmplz-message-1-optin">Wir verwenden Cookies, um unsere Website und unseren Service für unsere Besucher zu verbessern.</div> <!-- categories start --> <div class="cmplz-categories"> <details class="cmplz-category cmplz-functional" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Funktional</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin" tabindex="0"><span class="screen-reader-text">Funktional</span></label> </span> Immer aktiv </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">Die technische Speicherung oder der Zugang ist unbedingt erforderlich für den rechtmäßigen Zweck, die Nutzung eines bestimmten Dienstes zu ermöglichen, der vom Teilnehmer oder Nutzer ausdrücklich gewünscht wird, oder für den alleinigen Zweck, die Übertragung einer Nachricht über ein elektronisches Kommunikationsnetz durchzuführen.</span> </div> </details> <details class="cmplz-category cmplz-preferences" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Vorlieben</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Vorlieben</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">Die technische Speicherung oder der Zugriff ist für den rechtmäßigen Zweck der Speicherung von Präferenzen erforderlich, die nicht vom Abonnenten oder Benutzer angefordert wurden.</span> </div> </details> <details class="cmplz-category cmplz-statistics" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Statistiken</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Statistiken</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">Die technische Speicherung oder der Zugriff, der ausschließlich zu statistischen Zwecken erfolgt.</span> <span class="cmplz-description-statistics-anonymous">Die technische Speicherung oder der Zugriff, der ausschließlich zu anonymen statistischen Zwecken verwendet wird. Ohne eine Vorladung, die freiwillige Zustimmung deines Internetdienstanbieters oder zusätzliche Aufzeichnungen von Dritten können die zu diesem Zweck gespeicherten oder abgerufenen Informationen allein in der Regel nicht dazu verwendet werden, dich zu identifizieren.</span> </div> </details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">Die technische Speicherung oder der Zugriff ist erforderlich, um Nutzerprofile zu erstellen, um Werbung zu versenden oder um den Nutzer auf einer Website oder über mehrere Websites hinweg zu ähnlichen Marketingzwecken zu verfolgen.</span> </div> </details> </div><!-- categories end --> </div> <div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Optionen verwalten</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview">Dienste verwalten</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper">Verwalten von {vendor_count}-Lieferanten</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/">Lese mehr über diese Zwecke</a> </div> <div class="cmplz-divider cmplz-footer"></div> <div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Alle Cookies akzeptieren</button> <button class="cmplz-btn cmplz-deny">Ablehnen</button> <button class="cmplz-btn cmplz-view-preferences">Einstellungen anzeigen</button> <button class="cmplz-btn cmplz-save-preferences">Einstellungen speichern</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Einstellungen anzeigen</a> </div> <div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a> </div> </div> </div> <div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Zustimmung verwalten</button> </div><script type="text/javascript">window.addEventListener('DOMContentLoaded', function() {/* <![CDATA[ */!function(e,n){var r={"selectors":{"block":"pre.EnlighterJSRAW","inline":"code.EnlighterJSRAW"},"options":{"indent":4,"ampersandCleanup":true,"linehover":true,"rawcodeDbclick":false,"textOverflow":"scroll","linenumbers":true,"theme":"atomic","language":"generic","retainCssClasses":false,"collapse":false,"toolbarOuter":"","toolbarTop":"{BTN_RAW}{BTN_COPY}{BTN_WINDOW}{BTN_WEBSITE}","toolbarBottom":""},"resources":["https:\/\/lightweb-media.de\/wp-content\/plugins\/enlighter\/cache\/enlighterjs.min.css?gvVAzgQDOaqgdqz","https:\/\/lightweb-media.de\/wp-content\/plugins\/enlighter\/resources\/enlighterjs\/enlighterjs.min.js"]},o=document.getElementsByTagName("head")[0],t=n&&(n.error||n.log)||function(){};e.EnlighterJSINIT=function(){!function(e,n){var r=0,l=null;function c(o){l=o,++r==e.length&&(!0,n(l))}e.forEach(function(e){switch(e.match(/\.([a-z]+)(?:[#?].*)?$/)[1]){case"js":var n=document.createElement("script");n.onload=function(){c(null)},n.onerror=c,n.src=e,n.async=!0,o.appendChild(n);break;case"css":var r=document.createElement("link");r.onload=function(){c(null)},r.onerror=c,r.rel="stylesheet",r.type="text/css",r.href=e,r.media="all",o.appendChild(r);break;default:t("Error: invalid file extension",e)}})}(r.resources,function(e){e?t("Error: failed to dynamically load EnlighterJS resources!",e):"undefined"!=typeof EnlighterJS?EnlighterJS.init(r.selectors.block,r.selectors.inline,r.options):t("Error: EnlighterJS resources not loaded yet!")})},(document.querySelector(r.selectors.block)||document.querySelector(r.selectors.inline))&&e.EnlighterJSINIT()}(window,console);!function(e){"undefined"!=typeof jQuery&&jQuery(document).on("ajaxComplete",function(){"undefined"!=typeof EnlighterJSINIT&&e.setTimeout(function(){EnlighterJSINIT.apply(e)},180)})}(window); /* ]]> */});</script><style id='wp-block-paragraph-inline-css' type='text/css'> .is-small-text{font-size:.875em}.is-regular-text{font-size:1em}.is-large-text{font-size:2.25em}.is-larger-text{font-size:3em}.has-drop-cap:not(:focus):first-letter{float:left;font-size:8.4em;font-style:normal;font-weight:100;line-height:.68;margin:.05em .1em 0 0;text-transform:uppercase}body.rtl .has-drop-cap:not(:focus):first-letter{float:none;margin-left:.1em}p.has-drop-cap.has-background{overflow:hidden}:root :where(p.has-background){padding:1.25em 2.375em}:where(p.has-text-color:not(.has-link-color)) a{color:inherit}p.has-text-align-left[style*="writing-mode:vertical-lr"],p.has-text-align-right[style*="writing-mode:vertical-rl"]{rotate:180deg} </style> <style id='wp-block-image-inline-css' type='text/css'> .wp-block-image img{box-sizing:border-box;height:auto;max-width:100%;vertical-align:bottom}.wp-block-image[style*=border-radius] img,.wp-block-image[style*=border-radius]>a{border-radius:inherit}.wp-block-image.has-custom-border img{box-sizing:border-box}.wp-block-image.aligncenter{text-align:center}.wp-block-image.alignfull img,.wp-block-image.alignwide img{height:auto;width:100%}.wp-block-image .aligncenter,.wp-block-image .alignleft,.wp-block-image .alignright,.wp-block-image.aligncenter,.wp-block-image.alignleft,.wp-block-image.alignright{display:table}.wp-block-image .aligncenter>figcaption,.wp-block-image .alignleft>figcaption,.wp-block-image .alignright>figcaption,.wp-block-image.aligncenter>figcaption,.wp-block-image.alignleft>figcaption,.wp-block-image.alignright>figcaption{caption-side:bottom;display:table-caption}.wp-block-image .alignleft{float:left;margin:.5em 1em .5em 0}.wp-block-image .alignright{float:right;margin:.5em 0 .5em 1em}.wp-block-image .aligncenter{margin-left:auto;margin-right:auto}.wp-block-image :where(figcaption){margin-bottom:1em;margin-top:.5em}.wp-block-image.is-style-circle-mask img{border-radius:9999px}@supports ((-webkit-mask-image:none) or (mask-image:none)) or (-webkit-mask-image:none){.wp-block-image.is-style-circle-mask img{border-radius:0;-webkit-mask-image:url('data:image/svg+xml;utf8,<svg viewBox="0 0 100 100" xmlns="http://www.w3.org/2000/svg"><circle cx="50" cy="50" r="50"/></svg>');mask-image:url('data:image/svg+xml;utf8,<svg viewBox="0 0 100 100" xmlns="http://www.w3.org/2000/svg"><circle cx="50" cy="50" r="50"/></svg>');mask-mode:alpha;-webkit-mask-position:center;mask-position:center;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:contain;mask-size:contain}}:root :where(.wp-block-image.is-style-rounded img,.wp-block-image .is-style-rounded img){border-radius:9999px}.wp-block-image figure{margin:0}.wp-lightbox-container{display:flex;flex-direction:column;position:relative}.wp-lightbox-container img{cursor:zoom-in}.wp-lightbox-container img:hover+button{opacity:1}.wp-lightbox-container button{align-items:center;-webkit-backdrop-filter:blur(16px) saturate(180%);backdrop-filter:blur(16px) saturate(180%);background-color:#5a5a5a40;border:none;border-radius:4px;cursor:zoom-in;display:flex;height:20px;justify-content:center;opacity:0;padding:0;position:absolute;right:16px;text-align:center;top:16px;transition:opacity .2s ease;width:20px;z-index:100}.wp-lightbox-container button:focus-visible{outline:3px auto #5a5a5a40;outline:3px auto -webkit-focus-ring-color;outline-offset:3px}.wp-lightbox-container button:hover{cursor:pointer;opacity:1}.wp-lightbox-container button:focus{opacity:1}.wp-lightbox-container button:focus,.wp-lightbox-container button:hover,.wp-lightbox-container button:not(:hover):not(:active):not(.has-background){background-color:#5a5a5a40;border:none}.wp-lightbox-overlay{box-sizing:border-box;cursor:zoom-out;height:100vh;left:0;overflow:hidden;position:fixed;top:0;visibility:hidden;width:100%;z-index:100000}.wp-lightbox-overlay .close-button{align-items:center;cursor:pointer;display:flex;justify-content:center;min-height:40px;min-width:40px;padding:0;position:absolute;right:calc(env(safe-area-inset-right) + 16px);top:calc(env(safe-area-inset-top) + 16px);z-index:5000000}.wp-lightbox-overlay .close-button:focus,.wp-lightbox-overlay .close-button:hover,.wp-lightbox-overlay .close-button:not(:hover):not(:active):not(.has-background){background:none;border:none}.wp-lightbox-overlay .lightbox-image-container{height:var(--wp--lightbox-container-height);left:50%;overflow:hidden;position:absolute;top:50%;transform:translate(-50%,-50%);transform-origin:top left;width:var(--wp--lightbox-container-width);z-index:9999999999}.wp-lightbox-overlay .wp-block-image{align-items:center;box-sizing:border-box;display:flex;height:100%;justify-content:center;margin:0;position:relative;transform-origin:0 0;width:100%;z-index:3000000}.wp-lightbox-overlay .wp-block-image img{height:var(--wp--lightbox-image-height);min-height:var(--wp--lightbox-image-height);min-width:var(--wp--lightbox-image-width);width:var(--wp--lightbox-image-width)}.wp-lightbox-overlay .wp-block-image figcaption{display:none}.wp-lightbox-overlay button{background:none;border:none}.wp-lightbox-overlay .scrim{background-color:#fff;height:100%;opacity:.9;position:absolute;width:100%;z-index:2000000}.wp-lightbox-overlay.active{animation:turn-on-visibility .25s both;visibility:visible}.wp-lightbox-overlay.active img{animation:turn-on-visibility .35s both}.wp-lightbox-overlay.show-closing-animation:not(.active){animation:turn-off-visibility .35s both}.wp-lightbox-overlay.show-closing-animation:not(.active) img{animation:turn-off-visibility .25s both}@media (prefers-reduced-motion:no-preference){.wp-lightbox-overlay.zoom.active{animation:none;opacity:1;visibility:visible}.wp-lightbox-overlay.zoom.active .lightbox-image-container{animation:lightbox-zoom-in .4s}.wp-lightbox-overlay.zoom.active .lightbox-image-container img{animation:none}.wp-lightbox-overlay.zoom.active .scrim{animation:turn-on-visibility .4s forwards}.wp-lightbox-overlay.zoom.show-closing-animation:not(.active){animation:none}.wp-lightbox-overlay.zoom.show-closing-animation:not(.active) .lightbox-image-container{animation:lightbox-zoom-out .4s}.wp-lightbox-overlay.zoom.show-closing-animation:not(.active) .lightbox-image-container img{animation:none}.wp-lightbox-overlay.zoom.show-closing-animation:not(.active) .scrim{animation:turn-off-visibility .4s forwards}}@keyframes turn-on-visibility{0%{opacity:0}to{opacity:1}}@keyframes turn-off-visibility{0%{opacity:1;visibility:visible}99%{opacity:0;visibility:visible}to{opacity:0;visibility:hidden}}@keyframes lightbox-zoom-in{0%{transform:translate(calc((-100vw + var(--wp--lightbox-scrollbar-width))/2 + var(--wp--lightbox-initial-left-position)),calc(-50vh + var(--wp--lightbox-initial-top-position))) scale(var(--wp--lightbox-scale))}to{transform:translate(-50%,-50%) scale(1)}}@keyframes lightbox-zoom-out{0%{transform:translate(-50%,-50%) scale(1);visibility:visible}99%{visibility:visible}to{transform:translate(calc((-100vw + var(--wp--lightbox-scrollbar-width))/2 + var(--wp--lightbox-initial-left-position)),calc(-50vh + var(--wp--lightbox-initial-top-position))) scale(var(--wp--lightbox-scale));visibility:hidden}} </style> <style id='wp-block-heading-inline-css' type='text/css'> h1.has-background,h2.has-background,h3.has-background,h4.has-background,h5.has-background,h6.has-background{padding:1.25em 2.375em}h1.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h1.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h2.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h2.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h3.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h3.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h4.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h4.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h5.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h5.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h6.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h6.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]){rotate:180deg} </style> <style id='wp-block-list-inline-css' type='text/css'> ol,ul{box-sizing:border-box}:root :where(ul.has-background,ol.has-background){padding:1.25em 2.375em} </style> <style id='wp-block-embed-inline-css' type='text/css'> .wp-block-embed.alignleft,.wp-block-embed.alignright,.wp-block[data-align=left]>[data-type="core/embed"],.wp-block[data-align=right]>[data-type="core/embed"]{max-width:360px;width:100%}.wp-block-embed.alignleft .wp-block-embed__wrapper,.wp-block-embed.alignright .wp-block-embed__wrapper,.wp-block[data-align=left]>[data-type="core/embed"] .wp-block-embed__wrapper,.wp-block[data-align=right]>[data-type="core/embed"] .wp-block-embed__wrapper{min-width:280px}.wp-block-cover .wp-block-embed{min-height:240px;min-width:320px}.wp-block-embed{overflow-wrap:break-word}.wp-block-embed :where(figcaption){margin-bottom:1em;margin-top:.5em}.wp-block-embed iframe{max-width:100%}.wp-block-embed__wrapper{position:relative}.wp-embed-responsive .wp-has-aspect-ratio .wp-block-embed__wrapper:before{content:"";display:block;padding-top:50%}.wp-embed-responsive .wp-has-aspect-ratio iframe{bottom:0;height:100%;left:0;position:absolute;right:0;top:0;width:100%}.wp-embed-responsive .wp-embed-aspect-21-9 .wp-block-embed__wrapper:before{padding-top:42.85%}.wp-embed-responsive .wp-embed-aspect-18-9 .wp-block-embed__wrapper:before{padding-top:50%}.wp-embed-responsive .wp-embed-aspect-16-9 .wp-block-embed__wrapper:before{padding-top:56.25%}.wp-embed-responsive .wp-embed-aspect-4-3 .wp-block-embed__wrapper:before{padding-top:75%}.wp-embed-responsive .wp-embed-aspect-1-1 .wp-block-embed__wrapper:before{padding-top:100%}.wp-embed-responsive .wp-embed-aspect-9-16 .wp-block-embed__wrapper:before{padding-top:177.77%}.wp-embed-responsive .wp-embed-aspect-1-2 .wp-block-embed__wrapper:before{padding-top:200%} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} </style> <script data-minify="1" type="text/javascript" src="https://lightweb-media.de/wp-content/cache/min/1/wp-content/plugins/lwm-trust-slider/dist/main.js?ver=1733477115" id="lwm-trust-slider-js" data-rocket-defer defer></script> <script type="text/javascript" id="ez-toc-scroll-scriptjs-js-extra"> /* <![CDATA[ */ var eztoc_smooth_local = {"scroll_offset":"30","add_request_uri":""}; /* ]]> */ </script> <script type="text/javascript" src="https://lightweb-media.de/wp-content/plugins/easy-table-of-contents/assets/js/smooth_scroll.min.js?ver=2.0.72" id="ez-toc-scroll-scriptjs-js" data-rocket-defer defer></script> <script type="text/javascript" src="https://lightweb-media.de/wp-content/plugins/easy-table-of-contents/vendor/js-cookie/js.cookie.min.js?ver=2.2.1" id="ez-toc-js-cookie-js" data-rocket-defer defer></script> <script type="text/javascript" src="https://lightweb-media.de/wp-content/plugins/easy-table-of-contents/vendor/sticky-kit/jquery.sticky-kit.min.js?ver=1.9.2" id="ez-toc-jquery-sticky-kit-js" data-rocket-defer defer></script> <script type="text/javascript" id="ez-toc-js-js-extra"> /* <![CDATA[ */ var ezTOC = {"smooth_scroll":"1","visibility_hide_by_default":"1","scroll_offset":"30","fallbackIcon":"<span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span>","visibility_hide_by_device":"1","chamomile_theme_is_on":""}; /* ]]> */ </script> <script type="text/javascript" src="https://lightweb-media.de/wp-content/plugins/easy-table-of-contents/assets/js/front.min.js?ver=2.0.72-1738679447" id="ez-toc-js-js" data-rocket-defer defer></script> <script type="text/javascript" id="rocket-browser-checker-js-after"> /* <![CDATA[ */ "use strict";var _createClass=function(){function defineProperties(target,props){for(var i=0;i<props.length;i++){var descriptor=props[i];descriptor.enumerable=descriptor.enumerable||!1,descriptor.configurable=!0,"value"in descriptor&&(descriptor.writable=!0),Object.defineProperty(target,descriptor.key,descriptor)}}return function(Constructor,protoProps,staticProps){return protoProps&&defineProperties(Constructor.prototype,protoProps),staticProps&&defineProperties(Constructor,staticProps),Constructor}}();function _classCallCheck(instance,Constructor){if(!(instance instanceof Constructor))throw new TypeError("Cannot call a class as a function")}var RocketBrowserCompatibilityChecker=function(){function RocketBrowserCompatibilityChecker(options){_classCallCheck(this,RocketBrowserCompatibilityChecker),this.passiveSupported=!1,this._checkPassiveOption(this),this.options=!!this.passiveSupported&&options}return _createClass(RocketBrowserCompatibilityChecker,[{key:"_checkPassiveOption",value:function(self){try{var options={get passive(){return!(self.passiveSupported=!0)}};window.addEventListener("test",null,options),window.removeEventListener("test",null,options)}catch(err){self.passiveSupported=!1}}},{key:"initRequestIdleCallback",value:function(){!1 in window&&(window.requestIdleCallback=function(cb){var start=Date.now();return setTimeout(function(){cb({didTimeout:!1,timeRemaining:function(){return Math.max(0,50-(Date.now()-start))}})},1)}),!1 in window&&(window.cancelIdleCallback=function(id){return clearTimeout(id)})}},{key:"isDataSaverModeOn",value:function(){return"connection"in navigator&&!0===navigator.connection.saveData}},{key:"supportsLinkPrefetch",value:function(){var elem=document.createElement("link");return elem.relList&&elem.relList.supports&&elem.relList.supports("prefetch")&&window.IntersectionObserver&&"isIntersecting"in IntersectionObserverEntry.prototype}},{key:"isSlowConnection",value:function(){return"connection"in navigator&&"effectiveType"in navigator.connection&&("2g"===navigator.connection.effectiveType||"slow-2g"===navigator.connection.effectiveType)}}]),RocketBrowserCompatibilityChecker}(); /* ]]> */ </script> <script type="text/javascript" id="rocket-preload-links-js-extra"> /* <![CDATA[ */ var RocketPreloadLinksConfig = {"excludeUris":"\/plugins\/enlighter\/cache\/|\/tools\/chatgpt-tool\/|\/(?:.+\/)?feed(?:\/(?:.+\/?)?)?$|\/(?:.+\/)?embed\/|\/(index.php\/)?(.*)wp-json(\/.*|$)|\/refer\/|\/go\/|\/recommend\/|\/recommends\/","usesTrailingSlash":"1","imageExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php","fileExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php|html|htm","siteUrl":"https:\/\/lightweb-media.de","onHoverDelay":"100","rateThrottle":"3"}; /* ]]> */ </script> <script type="text/javascript" id="rocket-preload-links-js-after"> /* <![CDATA[ */ (function() { "use strict";var r="function"==typeof Symbol&&"symbol"==typeof Symbol.iterator?function(e){return typeof e}:function(e){return e&&"function"==typeof Symbol&&e.constructor===Symbol&&e!==Symbol.prototype?"symbol":typeof e},e=function(){function i(e,t){for(var n=0;n<t.length;n++){var i=t[n];i.enumerable=i.enumerable||!1,i.configurable=!0,"value"in i&&(i.writable=!0),Object.defineProperty(e,i.key,i)}}return function(e,t,n){return t&&i(e.prototype,t),n&&i(e,n),e}}();function i(e,t){if(!(e instanceof t))throw new TypeError("Cannot call a class as a function")}var t=function(){function n(e,t){i(this,n),this.browser=e,this.config=t,this.options=this.browser.options,this.prefetched=new Set,this.eventTime=null,this.threshold=1111,this.numOnHover=0}return e(n,[{key:"init",value:function(){!this.browser.supportsLinkPrefetch()||this.browser.isDataSaverModeOn()||this.browser.isSlowConnection()||(this.regex={excludeUris:RegExp(this.config.excludeUris,"i"),images:RegExp(".("+this.config.imageExt+")$","i"),fileExt:RegExp(".("+this.config.fileExt+")$","i")},this._initListeners(this))}},{key:"_initListeners",value:function(e){-1<this.config.onHoverDelay&&document.addEventListener("mouseover",e.listener.bind(e),e.listenerOptions),document.addEventListener("mousedown",e.listener.bind(e),e.listenerOptions),document.addEventListener("touchstart",e.listener.bind(e),e.listenerOptions)}},{key:"listener",value:function(e){var t=e.target.closest("a"),n=this._prepareUrl(t);if(null!==n)switch(e.type){case"mousedown":case"touchstart":this._addPrefetchLink(n);break;case"mouseover":this._earlyPrefetch(t,n,"mouseout")}}},{key:"_earlyPrefetch",value:function(t,e,n){var i=this,r=setTimeout(function(){if(r=null,0===i.numOnHover)setTimeout(function(){return i.numOnHover=0},1e3);else if(i.numOnHover>i.config.rateThrottle)return;i.numOnHover++,i._addPrefetchLink(e)},this.config.onHoverDelay);t.addEventListener(n,function e(){t.removeEventListener(n,e,{passive:!0}),null!==r&&(clearTimeout(r),r=null)},{passive:!0})}},{key:"_addPrefetchLink",value:function(i){return this.prefetched.add(i.href),new Promise(function(e,t){var n=document.createElement("link");n.rel="prefetch",n.href=i.href,n.onload=e,n.onerror=t,document.head.appendChild(n)}).catch(function(){})}},{key:"_prepareUrl",value:function(e){if(null===e||"object"!==(void 0===e?"undefined":r(e))||!1 in e||-1===["http:","https:"].indexOf(e.protocol))return null;var t=e.href.substring(0,this.config.siteUrl.length),n=this._getPathname(e.href,t),i={original:e.href,protocol:e.protocol,origin:t,pathname:n,href:t+n};return this._isLinkOk(i)?i:null}},{key:"_getPathname",value:function(e,t){var n=t?e.substring(this.config.siteUrl.length):e;return n.startsWith("/")||(n="/"+n),this._shouldAddTrailingSlash(n)?n+"/":n}},{key:"_shouldAddTrailingSlash",value:function(e){return this.config.usesTrailingSlash&&!e.endsWith("/")&&!this.regex.fileExt.test(e)}},{key:"_isLinkOk",value:function(e){return null!==e&&"object"===(void 0===e?"undefined":r(e))&&(!this.prefetched.has(e.href)&&e.origin===this.config.siteUrl&&-1===e.href.indexOf("?")&&-1===e.href.indexOf("#")&&!this.regex.excludeUris.test(e.href)&&!this.regex.images.test(e.href))}}],[{key:"run",value:function(){"undefined"!=typeof RocketPreloadLinksConfig&&new n(new RocketBrowserCompatibilityChecker({capture:!0,passive:!0}),RocketPreloadLinksConfig).init()}}]),n}();t.run(); }()); /* ]]> */ </script> <script type="text/javascript" class="custom-script-loader" data-src="https://lightweb-media.de/wp-content/themes/lightweb-media_theme/static/bootstrap.min.js?ver=1.0.0" id="lightweb-bs-js-js"></script> <script type="text/javascript" src="https://lightweb-media.de/wp-content/themes/lightweb-media_theme/dist/main.min.js?ver=2.1.1" id="lightweb-main-js-js" data-rocket-defer defer></script> <script data-minify="1" type="text/javascript" src="https://lightweb-media.de/wp-content/cache/min/1/wp-content/themes/lightweb-media_theme/static/slick/slick.js?ver=1733477115" id="lightweb-slick-main-js-js" data-rocket-defer defer></script> <script data-minify="1" type="text/javascript" src="https://lightweb-media.de/wp-content/cache/min/1/wp-content/themes/lightweb-media_theme/static/slick/slider.js?ver=1733477115" id="lightweb-slick-slider-js-js" data-rocket-defer defer></script> <script type="text/javascript" id="cmplz-cookiebanner-js-extra"> /* <![CDATA[ */ var complianz = {"prefix":"cmplz_","user_banner_id":"1","set_cookies":[],"block_ajax_content":"1","banner_version":"59","version":"7.3.0","store_consent":"","do_not_track_enabled":"","consenttype":"optin","region":"eu","geoip":"","dismiss_timeout":"","disable_cookiebanner":"","soft_cookiewall":"1","dismiss_on_scroll":"","cookie_expiry":"30","url":"https:\/\/lightweb-media.de\/wp-json\/complianz\/v1\/","locale":"lang=de&locale=de_DE","set_cookies_on_root":"0","cookie_domain":"","current_policy_id":"38","cookie_path":"\/","categories":{"statistics":"Statistiken","marketing":"Marketing"},"tcf_active":"","placeholdertext":"Bitte hier klicken, um Youtube-Inhalte zu aktivieren","css_file":"https:\/\/lightweb-media.de\/wp-content\/uploads\/complianz\/css\/banner-{banner_id}-{type}.css?v=59","page_links":{"eu":{"cookie-statement":{"title":"Cookie-Richtlinie ","url":"https:\/\/lightweb-media.de\/cookie-richtlinie-eu\/"},"privacy-statement":{"title":"Datenschutzerkl\u00e4rung","url":"https:\/\/lightweb-media.de\/datenschutz\/"},"impressum":{"title":"Impressum","url":"https:\/\/lightweb-media.de\/impressum\/"}},"us":{"impressum":{"title":"Impressum","url":"https:\/\/lightweb-media.de\/impressum\/"}},"uk":{"impressum":{"title":"Impressum","url":"https:\/\/lightweb-media.de\/impressum\/"}},"ca":{"impressum":{"title":"Impressum","url":"https:\/\/lightweb-media.de\/impressum\/"}},"au":{"impressum":{"title":"Impressum","url":"https:\/\/lightweb-media.de\/impressum\/"}},"za":{"impressum":{"title":"Impressum","url":"https:\/\/lightweb-media.de\/impressum\/"}},"br":{"impressum":{"title":"Impressum","url":"https:\/\/lightweb-media.de\/impressum\/"}}},"tm_categories":"","forceEnableStats":"","preview":"","clean_cookies":"","aria_label":"Bitte hier klicken, um Youtube-Inhalte zu aktivieren"}; /* ]]> */ </script> <script defer type="text/javascript" src="https://lightweb-media.de/wp-content/plugins/complianz-gdpr/cookiebanner/js/complianz.min.js?ver=1739400945" id="cmplz-cookiebanner-js"></script> <script type="text/javascript" id="cmplz-cookiebanner-js-after"> /* <![CDATA[ */ document.addEventListener("cmplz_enable_category", function () { document.querySelectorAll('[data-rocket-lazyload]').forEach(obj => { if (obj.hasAttribute('data-lazy-src')) { obj.setAttribute('src', obj.getAttribute('data-lazy-src')); } }); }); /* ]]> */ </script> <!-- Statistics script Complianz GDPR/CCPA --> <script data-category="functional">var _paq = window._paq || []; _paq.push(['trackPageView']); _paq.push(['enableLinkTracking']); _paq.push(['requireCookieConsent']); (function() { var u="https://klick.lightweb-media.de/"; _paq.push(['setTrackerUrl', u+'matomo.php']); _paq.push(['setSiteId', '1']); _paq.push(['setSecureCookie', window.location.protocol === "https:" ]); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.type='text/javascript'; g.async=true; g.src=u+'matomo.js'; s.parentNode.insertBefore(g,s); })(); document.addEventListener("cmplz_fire_categories", function (e) { var consentedCategories = e.detail.categories; if (!cmplz_in_array( 'statistics', consentedCategories )) { _paq.push(['forgetCookieConsentGiven']); } else { _paq.push(['rememberCookieConsentGiven']); } }); </script><!-- Script Center statistics script Complianz GDPR/CCPA --> <script async type="text/plain" data-category="statistics"> /* var _paq = window._paq = window._paq || []; _paq.push(['trackPageView']); _paq.push(['enableLinkTracking']); (function() { var u="//klick.lightweb-media.de/"; _paq.push(['setTrackerUrl', u+'matomo.php']); _paq.push(['setSiteId', '1']); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.type='text/javascript'; g.async=true; g.src=u+'matomo.js'; s.parentNode.insertBefore(g,s); })(); */ var _mtm = window._mtm = window._mtm || []; _mtm.push({'mtm.startTime': (new Date().getTime()), 'event': 'mtm.Start'}); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.async=true; g.src='https://klick.lightweb-media.de/js/container_v1FHtzz8.js'; s.parentNode.insertBefore(g,s); </script> <script type="text/javascript" id="wpsp-script-frontend"></script> <script>window.lazyLoadOptions=[{elements_selector:"img[data-lazy-src],.rocket-lazyload,iframe[data-lazy-src]",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,callback_loaded:function(element){if(element.tagName==="IFRAME"&&element.dataset.rocketLazyload=="fitvidscompatible"){if(element.classList.contains("lazyloaded")){if(typeof window.jQuery!="undefined"){if(jQuery.fn.fitVids){jQuery(element).parent().fitVids()}}}}}},{elements_selector:".rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,}];window.addEventListener('LazyLoad::Initialized',function(e){var lazyLoadInstance=e.detail.instance;if(window.MutationObserver){var observer=new MutationObserver(function(mutations){var image_count=0;var iframe_count=0;var rocketlazy_count=0;mutations.forEach(function(mutation){for(var i=0;i<mutation.addedNodes.length;i++){if(typeof mutation.addedNodes[i].getElementsByTagName!=='function'){continue} if(typeof mutation.addedNodes[i].getElementsByClassName!=='function'){continue} images=mutation.addedNodes[i].getElementsByTagName('img');is_image=mutation.addedNodes[i].tagName=="IMG";iframes=mutation.addedNodes[i].getElementsByTagName('iframe');is_iframe=mutation.addedNodes[i].tagName=="IFRAME";rocket_lazy=mutation.addedNodes[i].getElementsByClassName('rocket-lazyload');image_count+=images.length;iframe_count+=iframes.length;rocketlazy_count+=rocket_lazy.length;if(is_image){image_count+=1} if(is_iframe){iframe_count+=1}}});if(image_count>0||iframe_count>0||rocketlazy_count>0){lazyLoadInstance.update()}});var b=document.getElementsByTagName("body")[0];var config={childList:!0,subtree:!0};observer.observe(b,config)}},!1)</script><script data-no-minify="1" async src="https://lightweb-media.de/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js"></script><script>function lazyLoadThumb(e,alt,l){var t='<img data-lazy-src="https://i.ytimg.com/vi_webp/ID/hqdefault.webp" alt="" width="480" height="360"><noscript><img src="https://i.ytimg.com/vi_webp/ID/hqdefault.webp" alt="" width="480" height="360"></noscript>',a='<button class="play" aria-label="Play Youtube video"></button>';if(l){t=t.replace('data-lazy-','');t=t.replace('loading="lazy"','');t=t.replace(/<noscript>.*?<\/noscript>/g,'');}t=t.replace('alt=""','alt="'+alt+'"');return t.replace("ID",e)+a}function lazyLoadYoutubeIframe(){var e=document.createElement("iframe"),t="ID?autoplay=1";t+=0===this.parentNode.dataset.query.length?"":"&"+this.parentNode.dataset.query;e.setAttribute("src",t.replace("ID",this.parentNode.dataset.src)),e.setAttribute("frameborder","0"),e.setAttribute("allowfullscreen","1"),e.setAttribute("allow","accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"),this.parentNode.parentNode.replaceChild(e,this.parentNode)}document.addEventListener("DOMContentLoaded",function(){var exclusions=["marquee","marquee-content","hero-image"];var e,t,p,u,l,a=document.getElementsByClassName("rll-youtube-player");for(t=0;t<a.length;t++)(e=document.createElement("div")),(u='https://i.ytimg.com/vi_webp/ID/hqdefault.webp'),(u=u.replace('ID',a[t].dataset.id)),(l=exclusions.some(exclusion=>u.includes(exclusion))),e.setAttribute("data-id",a[t].dataset.id),e.setAttribute("data-query",a[t].dataset.query),e.setAttribute("data-src",a[t].dataset.src),(e.innerHTML=lazyLoadThumb(a[t].dataset.id,a[t].dataset.alt,l)),a[t].appendChild(e),(p=e.querySelector(".play")),(p.onclick=lazyLoadYoutubeIframe)});</script> </body> </html> <!-- This website is like a Rocket, isn't it? Performance optimized by WP Rocket. Learn more: https://wp-rocket.me - Debug: cached@1739762216 -->

Pages: 1 2 3 4 5 6 7 8 9 10