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2022: Redefining Event Attendance
<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8"> <title>2022: Redefining Event Attendance</title> <link rel="canonical" href="https://www.gcb.de/en/wissen-und-innovation/future-meeting-space/research-phase-2022/"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="description" content="With its research focus 2021, Future Meeting Space will explore the question of why people attend face-to-face events in the future."> <meta property="og:url" content="https://www.gcb.de/en/wissen-und-innovation/future-meeting-space/research-phase-2022/" /> <meta property="og:title" content="Redefining Event Attendance" /> <meta property="og:description" content="With its research focus 2021, Future Meeting Space will explore the question of why people attend face-to-face events in the future." /> <meta property="og:image" content="https://www.gcb.de/site/assets/files/43552/grau_300ppi.1200x630.jpg" /> <meta name="theme-color" content="#E3000B" media="(prefers-color-scheme: light)"> <meta name="theme-color" content="#E3000B" media="(prefers-color-scheme: dark)"> <meta name="msapplication-TileColor" content="#fff"> <meta name="msapplication-config" content="/site/templates/images/favicon/IEconfig.xml"> <link rel="shortcut icon" href="/site/templates/images/favicon/favicon.ico" type="image/ico"> <link rel="apple-touch-icon" sizes="180x180" href="/site/templates/images/favicon/apple-touch-icon.png"> <link rel="apple-touch-icon" sizes="60x60" href="/site/templates/images/favicon/apple-touch-icon-60x60.png"> <link rel="apple-touch-icon" sizes="76x76" href="/site/templates/images/favicon/apple-touch-icon-76x76.png"> <link rel="apple-touch-icon" sizes="120x120" href="/site/templates/images/favicon/apple-touch-icon-120x120.png"> <link rel="apple-touch-icon" sizes="152x152" href="/site/templates/images/favicon/apple-touch-icon-152x152.png"> <link rel="apple-touch-icon" sizes="180x180" href="/site/templates/images/favicon/apple-touch-icon-180x180.png"> <link rel="icon" type="image/png" sizes="32x32" href="/site/templates/images/favicon/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/site/templates/images/favicon/favicon-16x16.png"> <link rel="mask-icon" href="/site/templates/images/favicon/safari-pinned-tab.svg" color="#fff"> <link rel="manifest" href="/site/templates/images/favicon/site.webmanifest"> <link href="/site/templates/js/mapbox-gl.css" rel="stylesheet"> <link href="/site/templates/fontawesome/css/all.min.css" rel="stylesheet"> <link href="/site/templates/css/gcb/site.min.css?v=1732399656" rel="stylesheet"> <script src="/site/templates/js/jquery-3.4.1.min.js"></script> <script> var _paq = window._paq = window._paq || []; 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pos: left">©<span class="sg-screenreader-only"> GCB</span></small> </div> </figure> </div> </div> </div> </div> <!-- Text und Link(Fläche) --> <div class="sg-teaser-circle-body-wrapper"> <div class="sg-teaser-body"> <h1>Redefining Event Attendance</h1> <p>Why do people attend face-to-face events in the future?</p> </div> </div> </div> </div> </section> <main class=""> <article> <section class="sg-article-wrapper"> <div class="sg-article-intro-wrapper"> </div> <div class="box-left box-left-out sg-nav-content-wrapper"> <ul class="uk-nav sg-nav-content"> <li class="sg-nav-content-heading sg-nav-haschildren"> <a class="sg-nav-parent" href="/en/wissen-und-innovation/future-meeting-space/"> Future Meeting Space </a> </li> <li> <span class="sg-nav-parent-active">2022: Redefining Event Attendance</span> </li> <li> <a href="/en/wissen-und-innovation/future-meeting-space/research-phase-2022/statements-research-partners-2022/"> Statements Research Partners 2022 </a> </li> </ul> </div> <div class="sg-article-intro-wrapper"> <p class="sg-text-abstract">In the new ecosystem of business events, which is characterized by digital and hybrid formats as much as by the longing for authentic locations, emotional experiences and sustainable concepts, people's motivations are also shifting when they decide for or against physical participation in events.</p> </div> </section> <div class="sg-fld-article sg-subfld-downloads box-center"> <h2 class="sg-headline-medium">Download the Full Research Report</h2> <p class="uk-margin-medium-bottom">In-person events as a tool for employee networking, retention and inspiration</p> <ul class="sg-downloadlist"> <li class="uk-margin-bottom"> <div class="uk-card uk-card-default"> <a href="#docmodal72886" data-uk-toggle="target: #docmodal72886" > <div data-uk-grid> <div class="uk-card-media-left uk-width-1-1 uk-width-1-3@s uk-text-center"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/72886/fms_2022_keyvisual.250x250.png 1x, /site/assets/files/72886/fms_2022_keyvisual.250x250-hidpi.png 2x" src="/site/assets/files/72886/fms_2022_keyvisual.250x250.png" alt="" title="" > </div> </figure> </div> <div class="uk-width-2-3@s"> <div class="uk-card-body"> <h3 class="uk-card-title"> Redefining Event Attendance </h3> <p> Download file </p> <span class="sg-icon sg-icon-download uk-position-bottom-right"></span> </div> </div> </div> </a> <div id="docmodal72886" class="sg-docmodal uk-flex-top" data-uk-modal=""> <div class="uk-modal-dialog uk-margin-auto-vertical"> <button class="uk-modal-close-default uk-padding uk-close-large" type="button" data-uk-close><span class="sg-screenreader-only">#Schließen#</span></button> <div class="uk-modal-body uk-padding" data-uk-overflow-auto> <h1>Secure Downloads</h1><div class="uk-margin-medium-bottom"><p>With our Secure Download we offer you the possibility to download documents (e.g. whitepapers and studies) free of charge. 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December 14, 2022</h2> <iframe width="800" height="450" data-name="vimeo" data-src="https://player.vimeo.com/video/786213491" allowfullscreen data-uk-responsive data-uk-video="autoplay: false"> </iframe> </div> <div class="sg-fld-article sg-subfld-headline box-center"> <h2 class="sg-headline-medium">Research Results</h2> </div> <div class="sg-fld-article sg-subfld-teaser box-center"> <div class="sg-fld-article sg-subfld-cta"> <ul class="sg-cta-box"> <li class="sg-cta-size-m sg-teaser-ext"> <a href="https://www.gcb.de/en/media/newsroom/#/pressreleases/why-people-attend-in-person-events-results-of-future-meeting-space-research-on-redefining-event-attendance-3223583" class="sg-cta-item " target="_blank" > <i class="fa-solid fa-arrow-right-long"></i> Press Release: Results of 2022 Research </a> </li> <li class="sg-cta-size-m sg-teaser-ext"> <a href="https://www.gcb.de/en/media/newsroom/#/pressreleases/business-travel-promotes-staff-retention-register-now-future-meeting-space-presents-research-results-on-14-dec-2022-3215987" class="sg-cta-item " target="_blank" > <i class="fa-solid fa-arrow-right-long"></i> Press Release: "Business Travel Promotes Staff Retention" </a> </li> <li class="sg-cta-size-m sg-teaser-ext"> <a href="https://www.gcb.de/en/media/newsroom/#/pressreleases/inspiration-networking-learning-attending-events-fuels-our-working-life-interim-results-from-current-future-meeting-space-research-3207167" class="sg-cta-item " target="_blank" > <i class="fa-solid fa-arrow-right-long"></i> Press Release: "Inspiration, Networking, Learning: Attending Events Fuels our Working Life" </a> </li> </ul> </div> </div> <div class="sg-fld-article sg-subfld-downloads box-center"> <h2 class="sg-headline-medium">Infographic: Survey 1</h2> <ul class="sg-downloadlist"> <li class="uk-margin-bottom"> <div class="uk-card uk-card-default"> <a href="/site/assets/files/65772/fms-22_infografik_sprint-1_en.pdf" target="_blank" > <div data-uk-grid> <div class="uk-card-media-left uk-width-1-1 uk-width-1-3@s uk-text-center"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/65772/fms-22_infografik_sprint-1_en.250x250.jpg 1x, /site/assets/files/65772/fms-22_infografik_sprint-1_en.250x250-hidpi.jpg 2x" src="/site/assets/files/65772/fms-22_infografik_sprint-1_en.250x250.jpg" alt="" title="" > </div> </figure> </div> <div class="uk-width-2-3@s"> <div class="uk-card-body"> <h3 class="uk-card-title"> Factors Influencing On-Site Event Participation </h3> <p> Download file <span>(PDF, 3.1 MB)</span> </p> <span class="sg-icon sg-icon-download uk-position-bottom-right"></span> </div> </div> </div> </a> </div> </li> </ul> </div> <div class="sg-fld-article sg-subfld-downloads box-center"> <h2 class="sg-headline-medium">Infographic: Survey 2</h2> <ul class="sg-downloadlist"> <li class="uk-margin-bottom"> <div class="uk-card uk-card-default"> <a href="/site/assets/files/68363/fms-2022_infographic-sprint-2_en.pdf" target="_blank" > <div data-uk-grid> <div class="uk-card-media-left uk-width-1-1 uk-width-1-3@s uk-text-center"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/68363/fms-2022_infographic-sprint-2_en.250x250.jpg 1x, /site/assets/files/68363/fms-2022_infographic-sprint-2_en.250x250-hidpi.jpg 2x" src="/site/assets/files/68363/fms-2022_infographic-sprint-2_en.250x250.jpg" alt="" title="" > </div> </figure> </div> <div class="uk-width-2-3@s"> <div class="uk-card-body"> <h3 class="uk-card-title"> Business Events as a Factor of Employer Attractiveness </h3> <p> Download file <span>(PDF, 3.0 MB)</span> </p> <span class="sg-icon sg-icon-download uk-position-bottom-right"></span> </div> </div> </div> </a> </div> </li> </ul> </div> <div class="sg-fld-article sg-subfld-downloads box-center"> <h2 class="sg-headline-medium">Infographic: Survey 3</h2> <ul class="sg-downloadlist"> <li class="uk-margin-bottom"> <div class="uk-card uk-card-default"> <a href="/site/assets/files/69446/fms-2022_infographic-3_en.pdf" target="_blank" > <div data-uk-grid> <div class="uk-card-media-left uk-width-1-1 uk-width-1-3@s uk-text-center"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/69446/fms-2022_infographic-3_en.250x250.jpg 1x, /site/assets/files/69446/fms-2022_infographic-3_en.250x250-hidpi.jpg 2x" src="/site/assets/files/69446/fms-2022_infographic-3_en.250x250.jpg" alt="" title="" > </div> </figure> </div> <div class="uk-width-2-3@s"> <div class="uk-card-body"> <h3 class="uk-card-title"> What business events and destinations need to offer </h3> <p> Download file <span>(PDF, 3.0 MB)</span> </p> <span class="sg-icon sg-icon-download uk-position-bottom-right"></span> </div> </div> </div> </a> </div> </li> </ul> </div> <div class="sg-fld-article sg-subfld-downloads box-center"> <h2 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srcset="/site/assets/files/3261/signet_visit_koeln_ccb.400x300.png 1x, /site/assets/files/3261/signet_visit_koeln_ccb.400x300-hidpi.png 2x" src="/site/assets/files/3261/signet_visit_koeln_ccb.400x300.png" alt="Cologne Convention Bureaus | © Köln Tourismus GmbH" title="Cologne Convention Bureaus | © Köln Tourismus GmbH" > </div> </figure> </a> </div> <div> <a href="https://www.encore-emea.com" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3251/encore_logo_tagline_rgb_kopie.400x300.png 1x, /site/assets/files/3251/encore_logo_tagline_rgb_kopie.400x300-hidpi.png 2x" src="/site/assets/files/3251/encore_logo_tagline_rgb_kopie.400x300.png" alt="Encore logo | © Encore" title="Encore logo | © Encore" > </div> </figure> </a> </div> <div> <a href="https://www.evvc.org/" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3252/evvc_logo_4c_300dpi_rgb_transparent.400x300.png 1x, /site/assets/files/3252/evvc_logo_4c_300dpi_rgb_transparent.400x300-hidpi.png 2x" src="/site/assets/files/3252/evvc_logo_4c_300dpi_rgb_transparent.400x300.png" alt="EVVC logo | © EVVC" title="EVVC logo | © EVVC" > </div> </figure> </a> </div> <div> <a href="https://www.mcc-halle-muensterland.de/en/" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/43922/mcc_logo_cmyk_high.400x300.jpg 1x, /site/assets/files/43922/mcc_logo_cmyk_high.400x300-hidpi.jpg 2x" src="/site/assets/files/43922/mcc_logo_cmyk_high.400x300.jpg" alt="Halle Münsterland | © Halle Münsterland" title="Halle Münsterland | © Halle Münsterland" > </div> </figure> </a> </div> <div> <a href="https://www.jenakultur.de" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3253/jk_logo_farbe_gross.400x300.jpg 1x, /site/assets/files/3253/jk_logo_farbe_gross.400x300-hidpi.jpg 2x" src="/site/assets/files/3253/jk_logo_farbe_gross.400x300.jpg" alt="Logo of JenaKultur | © JenaKultur" title="Logo of JenaKultur | © JenaKultur" > </div> </figure> </a> </div> <div> <a href="https://www.leipziger-messe.de/en/" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/43936/leipziger_messe_logo.400x300.jpg 1x, /site/assets/files/43936/leipziger_messe_logo.400x300-hidpi.jpg 2x" src="/site/assets/files/43936/leipziger_messe_logo.400x300.jpg" alt="Logo Leipziger Messe | © Leipziger Messe" title="Logo Leipziger Messe | © Leipziger Messe" > </div> </figure> </a> </div> <div> <a href="https://www.nuernberg-convention.de/en" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3262/nuernbergconvention_logo.400x300.jpg 1x, /site/assets/files/3262/nuernbergconvention_logo.400x300-hidpi.jpg 2x" src="/site/assets/files/3262/nuernbergconvention_logo.400x300.jpg" alt="Logo of Nürnberg Convention | © Nürnberg Convention" title="Logo of Nürnberg Convention | © Nürnberg Convention" > </div> </figure> </a> </div> <div> <a href="https://www.pwc.de/en.html" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/44076/pwc_fl_160mmh_c.400x300.jpg 1x, /site/assets/files/44076/pwc_fl_160mmh_c.400x300-hidpi.jpg 2x" src="/site/assets/files/44076/pwc_fl_160mmh_c.400x300.jpg" alt=" | © PwC" title=" | © PwC" > </div> </figure> </a> </div> <div> <a href="https://www.radissonhotelgroup.com/" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3263/rhg_logo_rgb.400x300.png 1x, /site/assets/files/3263/rhg_logo_rgb.400x300-hidpi.png 2x" src="/site/assets/files/3263/rhg_logo_rgb.400x300.png" alt="Logo of Radisson Hotel Group | © Radisson Hotel Group" title="Logo of Radisson Hotel Group | © Radisson Hotel Group" > </div> </figure> </a> </div> <div> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3264/logo_7cities.400x300.jpg 1x, /site/assets/files/3264/logo_7cities.400x300-hidpi.jpg 2x" src="/site/assets/files/3264/logo_7cities.400x300.jpg" alt="7Cities logo | © 7Cities" title="7Cities logo | © 7Cities" > </div> </figure> </div> <div> <a href="https://www.siemens.com/de/de.html" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/50405/siemens_logo_2023.400x300.png 1x, /site/assets/files/50405/siemens_logo_2023.400x300-hidpi.png 2x" src="/site/assets/files/50405/siemens_logo_2023.400x300.png" alt=" | © Siemens AG" title=" | © Siemens AG" > </div> </figure> </a> </div> <div> <a href="https://www.stadt-muenster.de/tourismus" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3265/muenster_marketing_46mm_4c.400x300.jpg 1x, /site/assets/files/3265/muenster_marketing_46mm_4c.400x300-hidpi.jpg 2x" src="/site/assets/files/3265/muenster_marketing_46mm_4c.400x300.jpg" alt="Münster Marketing logo | © Stadt Münster / Münster Marketing" title="Münster Marketing logo | © Stadt Münster / Münster Marketing" > </div> </figure> </a> </div> </div> </div> </div> </div> <div class="sg-fld-article sg-subfld-logolist box-center"> <div class="sg-logos"> <div class="sg-container-medium"> <div class="sg-grid-boxes sg-grid-boxes-2@s sg-grid-boxes-4@m sg-logos-wrapper-full sg-logos-count1"> <div class="sg-grid-catch-row"> <h4>In Cooperation with</h4> </div> <div> <a href="https://www.germany.travel/en/home.html" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/4372/2022_deutschland_en_b2b_kooperation-kombi.300x225.jpg 1x, /site/assets/files/4372/2022_deutschland_en_b2b_kooperation-kombi.300x225-hidpi.jpg 2x" src="/site/assets/files/4372/2022_deutschland_en_b2b_kooperation-kombi.300x225.jpg" alt="Logo of GNTB for cooperations | © GNTB" title="Logo of GNTB for cooperations | © GNTB" > </div> </figure> </a> </div> </div> </div> </div> </div> </article> </main> <div class="sg-after-content"> <div class="sg-container-small sg-nav-categories"> <h4> More from the categories </h4> <ul class="sg-categorylist sg-row"> <li> <a href="/en/kategorien/zielgruppen/innovationsbegeisterte/"> Innovation enthusiasts </a> </li> <li> <a href="/en/kategorien/zielgruppen/netzwerkpartner/"> Network partners </a> </li> <li> <a href="/en/kategorien/themen/forschung/"> Research </a> </li> <li> <a href="/en/kategorien/zielgruppen/tipps-fuer-planer-innen/"> Tips for event planners </a> </li> </ul> </div> <div class="sg-container-small sg-breadcrumb"> <h4>Path to page</h4> <a href="/en/">gcb.de</a> <a href="/en/wissen-und-innovation/">Knowledge and Innovation</a> <a href="/en/wissen-und-innovation/future-meeting-space/">Future Meeting Space</a> <span>2022: Redefining Event Attendance</span> </div> </div> <footer> <section class="sg-container-full foo-social"> <div class="sg-container-medium"> <div class="sg-row"> <h3>Also visit us on:</h3> <div> <ul> <li> <a href="https://www.youtube.com/user/GermanyMeetings" target="_blank" title="YouTube"> <span class="fab 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class="foo-links-info"> <li> <a href="/en/terms-conditions/" class="sg-link sg-link-btn"> Terms and Conditions </a> </li> <li> <a href="/en/privacy-policy/" class="sg-link sg-link-btn"> Privacy Policy </a> </li> <li> <a href="/en/imprint/" class="sg-link sg-link-btn"> Imprint </a> </li> <li> <a onclick="return klaro.show();" class="sg-link sg-link-btn"> Cookie and privacy settings </a> </li> </ul> </div> </div> </section> <section class="sg-container-full foo-end"> <div class="sg-container-medium"> <div class="sg-row"> <div class="foo-logo"> <a href="/en/" title="To home page"> <img src="/site/templates/images/logo--gcb-sign.svg" alt="Logo: German Convention Bureau"> <span class="sg-screenreader-only">German Convention Bureau</span> </a> </div> <div class="foo-adress foo-adress-us"> <p> <strong>GCB German Convention Bureau e. V.</strong><br> c/o German National Tourist Board<br> 1350 Broadway, Suite 440<br> New York, NY 10018<br> USA<br> <br> Phone: 001 646 761 7746<br> Internet: <a href="http://www.germany-meetings.com">www.germany-meetings.com</a><br> E-Mail: <a href="mailto:hilchey@germany-meetings.com">hilchey@germany-meetings.com</a> </p> </div> <div class="foo-adress"> <p><strong>GCB German Convention Bureau e. V.</strong><br /> c/o WeWork<br /> Taunusanlage 8<br /> 60329 Frankfurt<br /> Germany<br /> <br /> Phone: 0049 - 69 - 24 29 30 - 0<br /> Internet: <a href="https://www.gcb.de" target="_blank" rel="noreferrer noopener">www.gcb.de</a><br /> E-Mail: <a href="mailto:info@gcb.de">info@gcb.de</a></p> </div> <div class="foo-adress foo-adress-cn"> <p> <strong>GCB German Convention Bureau e. V.</strong><br> c/o German National Tourist Board<br> 6F DRC Liangmaqiao Diplomatic Office Building<br> 0602D, 19 Dongfang East Road, Chaoyang District<br> 100600 Beijing, PR China<br> <br> Phone: 0086 10 6590 6445<br> Internet: <a href="https://www.germany-meetings.cn">www.germany-meetings.cn</a><br> E-Mail: <a href="mailto:yang@germany-meetings.com">yang@germany-meetings.com</a> </p> </div> </div> </div> <a href="#top" title="To top" data-uk-scroll> <span class="fas fa-2x fa-arrow-to-top"></span><span class="sg-screenreader-only">To top</span> </a> </section> </footer> <div class="sg-nav-services"> <ul class="sg-nav-services-container" data-uk-switcher="#ocswitcher"> <li hidden> <a href="#"> </a> </li> <li> <a href="#menu" class="sg-nav-services-item" data-uk-tooltip="title: Search; pos:left" data-uk-toggle> <span class="fas fa-search"></span> <span class="sg-screenreader-only">Search</span> </a> </li> <li> <a href="#menu" class="sg-nav-services-item" data-uk-tooltip="title: Members 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