Qu'est-ce qu'une CDP (Customer Data Platform) ?

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Accessibility</a> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Product Roadmap</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Product Roadmap</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2024-09/Icon_Roadmap%20%281%29.svg" alt="" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/node/55416">Product Roadmap</a> </div> </div> </div> </div> </div> </li> <div 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href="https://accounts.acquia.com/sign-in?site=cloud&path=a" class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Login</a> </li> <li class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-up?path=a&site=cloud" class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Signup</a> </li> </ul> </li> <li class="menu-item menu-item--expanded language-selector menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded language-selector js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Language</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/" class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">English</a> </li> <li class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/fr" class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Français</a> </li> <li class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/jp" class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">日本語</a> </li> </ul> </li> <li class="menu-item support menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="https://acquia.my.site.com/s/" class="menu-item support js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element">Support</a> </li> <li class="menu-item demo menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/node/39991" class="menu-item demo js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="node/39991">Demander une démonstration</a> </li> </ul> </div> </ul> </div> </div> </li> <li class="menu-item menu-item--level-1 menu-item--expanded menu__link menu--main__link js__menu--main__link"> <span>All Products</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">All Products</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <ul class="menu menu--main menu-level-2"> <li class="menu-item menu-item-- menu-item--level-2 menu-item--expanded menu__link menu--main__link js__menu--main__link"> <span>Manage</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Manage</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__inner__menu--description"> <div>Everything you need to maintain and deliver your content.</div> </div> <ul class="menu menu--main menu-level-3"> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Drupal</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Drupal</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/drupal"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon medium"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2024-10/Drupal%20Logo_Rebrand.svg" alt="Drupal Logo" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Drupal </div> <div class="menu__link__dropdown__inner__secondary__links--description"> The open source, hybrid CMS at the core of world-class digital experiences </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Acquia Cloud Platform</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia Cloud Platform</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/products/acquia-cloud-platform"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon medium"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Cloud%20Platform%20Logo.svg" alt="Cloud Platform Logo" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Acquia Cloud Platform </div> <div class="menu__link__dropdown__inner__secondary__links--description"> A platform built for stronger Drupal applications, fully managed and hosted by Acquia </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Acquia DAM</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia DAM</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/products/acquia-dam"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon medium"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/DAM%20Logo.svg" alt="DAM Logo" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Acquia DAM </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Single source to store and manage organization-wide creative assets </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Acquia PIM</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia PIM</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/products/acquia-pim"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon medium"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/styles/large/public/media/image/2024-05/Product%20Logo.png?itok=3CUZCy5i" width="370" height="480" alt="Acquia PIM Logo" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Acquia PIM <div class="flag--text pink"> <div>New</div> </div> </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Centralize, optimize and distribute your e-commerce data </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Acquia Site Factory</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia Site Factory</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/products/acquia-site-factory"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon medium"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Site%20Factory%20Logo.svg" alt="Site Factory Logo" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Acquia Site Factory </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Create, manage, and update all your websites from one spot </div> </div> </div> </a> </div> </div> </li> <div class="utility__menu__mobile__cta__links"> <ul class="menu menu--utility menu-level-0"> <li class="menu-item search menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/search" class="menu-item search js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="search">Recherche</a> </li> <li class="menu-item menu-item--expanded register menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded register js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Register</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-in?site=cloud&path=a" class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Login</a> </li> <li class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-up?path=a&site=cloud" class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Signup</a> </li> </ul> </li> <li class="menu-item menu-item--expanded language-selector menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded language-selector js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Language</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/" class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">English</a> </li> <li class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/fr" class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Français</a> </li> <li class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/jp" class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">日本語</a> </li> </ul> </li> <li class="menu-item support menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="https://acquia.my.site.com/s/" class="menu-item support js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element">Support</a> </li> <li class="menu-item demo menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/node/39991" class="menu-item demo js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="node/39991">Demander une démonstration</a> </li> </ul> </div> </ul> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu-item--expanded menu__link menu--main__link js__menu--main__link"> <span>Drive ROI</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Drive ROI</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__inner__menu--description"> <div>Elevate your site for increased visibility, accessibility and relevance.</div> </div> <ul class="menu menu--main menu-level-3"> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Acquia Optimize</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia Optimize</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/products/acquia-optimize"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon medium"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2024-10/Acquia%20Optimize%20Logo_Form.svg" alt="Acquia Optimize Logo" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Acquia Optimize </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Website accessibility and optimization </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Acquia SEO</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia SEO</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/products/acquia-seo"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon medium"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/styles/large/public/media/image/2024-05/Product%20Logo%20%281%29.png?itok=xSYqY4lB" width="252" height="326" alt="Acquia SEO Logo" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Acquia SEO </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Streamline content creation and optimize workflows </div> </div> </div> </a> </div> </div> </li> <div class="utility__menu__mobile__cta__links"> <ul class="menu menu--utility menu-level-0"> <li class="menu-item search menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/search" class="menu-item search js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="search">Recherche</a> </li> <li class="menu-item menu-item--expanded register menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded register js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Register</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-in?site=cloud&path=a" class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Login</a> </li> <li class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-up?path=a&site=cloud" class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Signup</a> </li> </ul> </li> <li class="menu-item menu-item--expanded language-selector menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded language-selector js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Language</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/" class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">English</a> </li> <li class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/fr" class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Français</a> </li> <li class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/jp" class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">日本語</a> </li> </ul> </li> <li class="menu-item support menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="https://acquia.my.site.com/s/" class="menu-item support js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element">Support</a> </li> <li class="menu-item demo menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/node/39991" class="menu-item demo js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="node/39991">Demander une démonstration</a> </li> </ul> </div> </ul> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu-item--expanded menu__link menu--main__link js__menu--main__link"> <span>Inform</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Inform</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__inner__menu--description"> <div>Take action on data-driven decisions.</div> </div> <ul class="menu menu--main menu-level-3"> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Acquia CDP</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia CDP</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/products/acquia-cdp"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon medium"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/CDP%20Logo.svg" alt="Acquia CDP Logo" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Acquia CDP </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Actionable, accessible customer data all in one place </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Acquia Campaign Studio</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia Campaign Studio</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/products/acquia-campaign-studio"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon medium"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Campaign%20Studio%20Logo.svg" alt="Campaign Studio Logo" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Acquia Campaign Studio </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Homebase to power all your multichannel marketing campaigns </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Acquia Convert</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia Convert</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/products/acquia-convert"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon medium"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/styles/large/public/media/image/2024-05/Product%20Logo_0.png?itok=CcnoFAfG" width="252" height="326" alt="Acquia Convert Logo" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Acquia Convert </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Understand user behaviors, test strategies, and personalize experiences </div> </div> </div> </a> </div> </div> </li> <div class="utility__menu__mobile__cta__links"> <ul class="menu menu--utility menu-level-0"> <li class="menu-item search menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/search" class="menu-item search js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="search">Recherche</a> </li> <li class="menu-item menu-item--expanded register menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded register js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Register</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-in?site=cloud&path=a" class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Login</a> </li> <li class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-up?path=a&site=cloud" class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Signup</a> </li> </ul> </li> <li class="menu-item menu-item--expanded language-selector menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded language-selector js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Language</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/" class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">English</a> </li> <li class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/fr" class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Français</a> </li> <li class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/jp" class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">日本語</a> </li> </ul> </li> <li class="menu-item support menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="https://acquia.my.site.com/s/" class="menu-item support js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element">Support</a> </li> <li class="menu-item demo menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/node/39991" class="menu-item demo js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="node/39991">Demander une démonstration</a> </li> </ul> </div> </ul> </div> </div> </li> <div class="utility__menu__mobile__cta__links"> <ul class="menu menu--utility menu-level-0"> <li class="menu-item search menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/search" class="menu-item search js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="search">Recherche</a> </li> <li class="menu-item menu-item--expanded register menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded register js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Register</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-in?site=cloud&path=a" class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Login</a> </li> <li class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-up?path=a&site=cloud" class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Signup</a> </li> </ul> </li> <li class="menu-item menu-item--expanded language-selector menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded language-selector js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Language</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/" class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">English</a> </li> <li class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/fr" class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Français</a> </li> <li class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/jp" class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">日本語</a> </li> </ul> </li> <li class="menu-item support menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="https://acquia.my.site.com/s/" class="menu-item support js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element">Support</a> </li> <li class="menu-item demo menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/node/39991" class="menu-item demo js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="node/39991">Demander une démonstration</a> </li> </ul> </div> </ul> </div> </div> </li> </ul> <button class="menu__close--button"> <span class="visually-hidden">Close Products submenu</span> </button> </div> </div> </li> <li class="menu-item menu-item--solutions menu-item--level-0 menu-item--expanded menu__link menu--main__link js__menu--main__link"> <span title="Solutions">Solutions</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Solutions</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <ul class="menu menu--main menu-level-1"> <li class="menu-item menu-item--level-1 menu-item--expanded menu__link menu--main__link js__menu--main__link"> <span>Acquia Solutions</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia Solutions</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <ul class="menu menu--main menu-level-2"> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Drupal Hosting</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Drupal Hosting</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/solutions/drupal-hosting"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon large"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Infrastructure%20Icon.svg" alt="Drupal Hosting" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Drupal Hosting </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Host and manage your digital presence, optimized for Drupal. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Content Management</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Content Management</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/solutions/content-management"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon large"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Consistent%20Brand%20Icon.svg" alt="Content Management logo" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Content Management </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Build content workflows that shape outstanding digital experiences. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Digital Experience Optimization</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Digital Experience Optimization</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/solutions/digital-experience-optimization"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon large"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2024-05/Navy%20Blue%20Digital%20Experience.svg" alt="Navy Blue Digital Experience Optimization Logo" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Digital Experience Optimization <div class="flag--text light-blue"> <div>New</div> </div> </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Optimizing content for enhanced digital customer journeys. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Product Experience Management</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Product Experience Management</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/solutions/product-information-management"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon large"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Consistnet%20Brand%20Icon.svg" alt="Product Information Management logo" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Product Experience Management <div class="flag--text light-blue"> <div>New</div> </div> </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Manage product listings and configure distribution channels. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>AI Experiences</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">AI Experiences</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/solutions/ai"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon large"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-11/AI%20Solution%20Icon.svg" alt="AI-Crafted Experiences" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> AI Experiences <div class="flag--text navy"> <div>Featured</div> </div> </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Deliver engaging experiences to broader audiences at the perfect time. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Customer Data Management</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Customer Data Management</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/solutions/customer-data-management"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon large"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Real%20Time%20Data%20Icon.svg" alt="Customer Data Management Icon" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Customer Data Management </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Corral customer data and inform campaign decisions. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Brand Management</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Brand Management</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/solutions/brand-management"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon large"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Content%20Icon.svg" alt="Brand Management Icon" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Brand Management </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Promote brand awareness and control digital assets. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Commerce</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Commerce</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/solutions/commerce"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--icon large"> <article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Accelerate%20Web%20Icon_0.svg" alt="Commerce Icon" loading="lazy" /> </div> </div> </article> </div> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Commerce </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Engage shoppers using first-party data. </div> </div> </div> </a> </div> </div> </li> <div class="utility__menu__mobile__cta__links"> <ul class="menu menu--utility menu-level-0"> <li class="menu-item search menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/search" class="menu-item search js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="search">Recherche</a> </li> <li class="menu-item menu-item--expanded register menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded register js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Register</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-in?site=cloud&path=a" class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Login</a> </li> <li class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-up?path=a&site=cloud" class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Signup</a> </li> </ul> </li> <li class="menu-item menu-item--expanded language-selector menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded language-selector js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Language</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/" class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">English</a> </li> <li class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/fr" class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Français</a> </li> <li class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/jp" class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">日本語</a> </li> </ul> </li> <li class="menu-item support menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="https://acquia.my.site.com/s/" class="menu-item support js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element">Support</a> </li> <li class="menu-item demo menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/node/39991" class="menu-item demo js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="node/39991">Demander une démonstration</a> </li> </ul> </div> </ul> <div class="menu__link__dropdown__see__more--link"> <div><a href="/fr/solutions">See all solutions</a></div> </div> </div> </div> </li> <li class="menu-item menu-item--level-1 menu-item--expanded menu__link menu--main__link js__menu--main__link"> <span>By Industry</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">By Industry</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <ul class="menu menu--main menu-level-2"> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Healthcare</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Healthcare</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Healthcare%20Icon.svg" alt="Healthcare Icon" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/solution-by-industry/healthcare">Healthcare</a> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Government</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Government</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Government%20Icon.svg" alt="Government Icon" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/solution-by-industry/government">Government</a> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Retail</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Retail</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/E-Commerce%20Icon.svg" alt="E-Commerce Icon" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/solution-by-industry/retail">Retail</a> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Financial Services</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Financial Services</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Financial%20Services%20Icon.svg" alt="Financial Services Icon" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/solution-by-industry/financial-services">Financial Services</a> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Education</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Education</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Education%20Icon.svg" alt="Education Icon" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/solution-by-industry/education">Education</a> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Beauty & Cosmetics</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Beauty & Cosmetics</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-08/Icon_Industry_Beauty%20and%20Cosmetics_Navy.svg" alt="navy icon of a makeup brush" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/solution-by-industry/beauty-and-cosmetics">Beauty & Cosmetics</a> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>High-Tech</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">High-Tech</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/High%20Tech%20Icon.svg" alt="High Tech Icon" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/solution-by-industry/high-tech">High-Tech</a> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Non-Profits</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Non-Profits</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Public%20Sector%20Icon.svg" alt="Public Sector Icon" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/solution-by-industry/non-profits">Non-Profits</a> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Life Sciences</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Life Sciences</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Life-sciences%20Icon.svg" alt="Life-sciences Icon" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/solution-by-industry/life-sciences">Life Sciences</a> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Media & Entertainment</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Media & Entertainment</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Media%20%26%20Entertainment%20Icon.svg" alt="Media & Entertainment Icon" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/solution-by-industry/media-and-entertainment">Media & Entertainment</a> </div> </div> </div> </div> </div> </li> <div class="utility__menu__mobile__cta__links"> <ul class="menu menu--utility menu-level-0"> <li class="menu-item search menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/search" class="menu-item search js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="search">Recherche</a> </li> <li class="menu-item menu-item--expanded register menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded register js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Register</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-in?site=cloud&path=a" class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Login</a> </li> <li class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-up?path=a&site=cloud" class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Signup</a> </li> </ul> </li> <li class="menu-item menu-item--expanded language-selector menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded language-selector js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Language</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/" class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">English</a> </li> <li class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/fr" class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Français</a> </li> <li class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/jp" class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">日本語</a> </li> </ul> </li> <li class="menu-item support menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="https://acquia.my.site.com/s/" class="menu-item support js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element">Support</a> </li> <li class="menu-item demo menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/node/39991" class="menu-item demo js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="node/39991">Demander une démonstration</a> </li> </ul> </div> </ul> <div class="menu__link__dropdown__see__more--link"> <div><a href="/fr/solution-by-industry">See All Industries</a></div> </div> </div> </div> </li> </ul> <button class="menu__close--button"> <span class="visually-hidden">Close Solutions submenu</span> </button> </div> </div> </li> <li class="menu-item menu-item--resources menu-item--level-0 menu-item--expanded menu__link menu--main__link js__menu--main__link"> <span title="Resources">Resources</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Resources</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <ul class="menu menu--main menu-level-1"> <li class="menu-item menu-item--level-1 menu-item--expanded menu__link menu--main__link js__menu--main__link"> <span>Learning Hubs</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Learning Hubs</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <ul class="menu menu--main menu-level-2"> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Acquia TV</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia TV</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-11/Acquia%20TV%20Icon.svg" alt="TV Icon" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/node/50086">Acquia TV</a> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--description"> <div>The new streaming spot for all things digital experience.</div> </div> </div> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Resource Center</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Resource Center</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Resource%20Center%20Icon.svg" alt="Resource Center Icon" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/resources">Resource Center</a> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--description"> <div>Videos, case studies, blogs, infographics, really anything you need.<br /> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Blog</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Blog</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Blog%20Icon.svg" alt="Blog Icon" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/blog">Blog</a> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--description"> <div>Keep tabs on what’s going on across the digital experience industry.</div> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--sublink--title"> Featured Articles </div> <ul class="menu__link__dropdown__sidebar__links--content--sublinks"> <li><a href="/fr/blog/content-management-system">Content Management System Basics </a></li> <li><a href="/fr/blog/customer-data-platform">Customer Data Platform Basics </a></li> <li><a href="/fr/blog/digital-asset-management">Digital Asset Management Basics</a></li> </ul> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Customer Stories</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Customer Stories</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Case%20Study%20Icon.svg" alt="Case Study Icon" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/resources/customer-stories">Customer Stories</a> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--description"> <div>Real examples of how Acquia’s products help customers. </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu__link menu--main__link js__menu--main__link"> <span>Webinars</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Webinars</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <div class="menu__link__dropdown__sidebar__links--content"> <div class="menu__link__dropdown__sidebar__links--content--heading"> <div class="menu__link__dropdown__sidebar__links--content--icon"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-05/Webinar%20Icon.svg" alt="Webinar Icon" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--link"> <a href="/fr/events/online">Webinars</a> </div> </div> <div class="menu__link__dropdown__sidebar__links--content--description"> <div>Check out on-demand and upcoming video series.</div> </div> </div> </div> </div> </li> <div class="utility__menu__mobile__cta__links"> <ul class="menu menu--utility menu-level-0"> <li class="menu-item search menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/search" class="menu-item search js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="search">Recherche</a> </li> <li class="menu-item menu-item--expanded register menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded register js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Register</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-in?site=cloud&path=a" class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Login</a> </li> <li class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-up?path=a&site=cloud" class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Signup</a> </li> </ul> </li> <li class="menu-item menu-item--expanded language-selector menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded language-selector js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Language</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/" class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">English</a> </li> <li class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/fr" class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Français</a> </li> <li class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/jp" class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">日本語</a> </li> </ul> </li> <li class="menu-item support menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="https://acquia.my.site.com/s/" class="menu-item support js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element">Support</a> </li> <li class="menu-item demo menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/node/39991" class="menu-item demo js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="node/39991">Demander une démonstration</a> </li> </ul> </div> </ul> </div> </div> </li> <li class="menu-item menu-item--level-1 menu-item--expanded menu__link menu--main__link js__menu--main__link"> <span>All resources</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">All resources</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <ul class="menu menu--main menu-level-2"> <li class="menu-item menu-item-- menu-item--level-2 menu-item--expanded menu__link menu--main__link js__menu--main__link"> <span>Become An Expert</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Become An Expert</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <ul class="menu menu--main menu-level-3"> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Acquia Academy</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia Academy</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="https://www.acquiaacademy.com/learn/signin"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Acquia Academy </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Sharpen, measure, and maintain your Drupal and Acquia knowledge. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Certification</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Certification</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/support/acquia-training-certification"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Certification </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Validate and promote your skill at using Acquia products and Drupal. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Developer Portal</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Developer Portal</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="https://dev.acquia.com/"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Developer Portal </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Peruse best-in-class Drupal and Acquia developer resources. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Product Documentation</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Product Documentation</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="https://docs.acquia.com/"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Product Documentation </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Geek out a bit: view product specs, code snippets, and tutorials. </div> </div> </div> </a> </div> </div> </li> <div class="utility__menu__mobile__cta__links"> <ul class="menu menu--utility menu-level-0"> <li class="menu-item search menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/search" class="menu-item search js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="search">Recherche</a> </li> <li class="menu-item menu-item--expanded register menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded register js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Register</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-in?site=cloud&path=a" class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Login</a> </li> <li class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-up?path=a&site=cloud" class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Signup</a> </li> </ul> </li> <li class="menu-item menu-item--expanded language-selector menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded language-selector js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Language</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/" class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">English</a> </li> <li class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/fr" class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Français</a> </li> <li class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/jp" class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">日本語</a> </li> </ul> </li> <li class="menu-item support menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="https://acquia.my.site.com/s/" class="menu-item support js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element">Support</a> </li> <li class="menu-item demo menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/node/39991" class="menu-item demo js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="node/39991">Demander une démonstration</a> </li> </ul> </div> </ul> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu-item--expanded menu__link menu--main__link js__menu--main__link"> <span>Community</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Community</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <ul class="menu menu--main menu-level-3"> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Events</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Events</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/events/in-person"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Events </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Mautic Community</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Mautic Community</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/why-acquia/ecosystem/mautic-community"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Mautic Community </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Drupal Community</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Drupal Community</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/why-acquia/ecosystem/drupal-community"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Drupal Community </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Acquia DAM Community</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia DAM Community</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/node/46196"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Acquia DAM Community </div> </div> </div> </a> </div> </div> </li> <div class="utility__menu__mobile__cta__links"> <ul class="menu menu--utility menu-level-0"> <li class="menu-item search menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/search" class="menu-item search js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="search">Recherche</a> </li> <li class="menu-item menu-item--expanded register menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded register js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Register</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-in?site=cloud&path=a" class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Login</a> </li> <li class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-up?path=a&site=cloud" class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Signup</a> </li> </ul> </li> <li class="menu-item menu-item--expanded language-selector menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded language-selector js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Language</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/" class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">English</a> </li> <li class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/fr" class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Français</a> </li> <li class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/jp" class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">日本語</a> </li> </ul> </li> <li class="menu-item support menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="https://acquia.my.site.com/s/" class="menu-item support js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element">Support</a> </li> <li class="menu-item demo menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/node/39991" class="menu-item demo js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="node/39991">Demander une démonstration</a> </li> </ul> </div> </ul> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-2 menu-item--expanded menu__link menu--main__link js__menu--main__link"> <span>Drupal</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Drupal</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <ul class="menu menu--main menu-level-3"> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Acquia + Drupal</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia + Drupal</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/drupal/acquia-drupal"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Acquia + Drupal </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Drupal 11</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Drupal 11</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/node/54171"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Drupal 11 </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Drupal Overview</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Drupal Overview</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/drupal"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Drupal Overview </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Drupal for your team</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Drupal for your team</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/drupal/for-your-team"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Drupal for your team </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Features</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Features</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/drupal/features"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Features </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item-- menu-item--level-3 menu__link menu--main__link js__menu--main__link"> <span>Why Drupal?</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Why Drupal?</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/drupal/why-drupal"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Why Drupal? </div> </div> </div> </a> </div> </div> </li> <div class="utility__menu__mobile__cta__links"> <ul class="menu menu--utility menu-level-0"> <li class="menu-item search menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/search" class="menu-item search js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="search">Recherche</a> </li> <li class="menu-item menu-item--expanded register menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded register js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Register</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-in?site=cloud&path=a" class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Login</a> </li> <li class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-up?path=a&site=cloud" class="menu-item signup js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Signup</a> </li> </ul> </li> <li class="menu-item menu-item--expanded language-selector menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded language-selector js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Language</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/" class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">English</a> </li> <li class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/fr" class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Français</a> </li> <li class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/jp" class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">日本語</a> </li> </ul> </li> <li class="menu-item support menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="https://acquia.my.site.com/s/" class="menu-item support js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element">Support</a> </li> <li class="menu-item demo menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/node/39991" class="menu-item demo js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="node/39991">Demander une démonstration</a> </li> </ul> </div> </ul> </div> </div> </li> <div class="utility__menu__mobile__cta__links"> 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menu-item--expanded menu__link menu--main__link js__menu--main__link"> <span title="About Acquia">About Acquia</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">About Acquia</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <ul class="menu menu--main menu-level-1"> <li class="menu-item menu-item--level-1 menu__link menu--main__link js__menu--main__link"> <span>About Us</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">About Us</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/about-us"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> About Us </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Check out Acquia’s history, mission, and values. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item--level-1 menu__link menu--main__link js__menu--main__link"> <span>Accessibility</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Accessibility</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/node/52166"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Accessibility <div class="flag--text navy"> <div>New</div> </div> </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Learn how Acquia is building a more inclusive digital world. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item--level-1 menu__link menu--main__link js__menu--main__link"> <span>Our Brand</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Our Brand</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/node/40051"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Our Brand </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Get to know the Acquia brand. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item--level-1 menu__link menu--main__link js__menu--main__link"> <span>Customer Success</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Customer Success</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/why-acquia/digital-experience-platform/customer-success"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Customer Success </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Learn how Acquia puts customer needs first. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item--level-1 menu__link menu--main__link js__menu--main__link"> <span>Acquia Partners</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Acquia Partners</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/node/47636"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Acquia Partners </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Partnerships that deliver engaging experiences. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item--level-1 menu__link menu--main__link js__menu--main__link"> <span>Global Impact</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Global Impact</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/esg"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Global Impact </div> <div class="menu__link__dropdown__inner__secondary__links--description"> See Acquia’s comprehensive environmental, social, and governance programs. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item--level-1 menu__link menu--main__link js__menu--main__link"> <span>Newsroom</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Newsroom</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/about-us/newsroom"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Newsroom </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Stay up to date on Acquia’s movements. </div> </div> </div> </a> </div> </div> </li> <li class="menu-item menu-item--level-1 menu__link menu--main__link js__menu--main__link"> <span>Why Acquia</span> <button type="button" class="js--show-menu-subnav"> <span class="js--show-menu-subnav__label ">Why Acquia</span> </button> <div class="menu__link__dropdown"> <div class="menu__link__dropdown__inner"> <a class="menu__link__dropdown__inner__secondary__links" href="/fr/node/47666"> <div class="menu__link__dropdown__inner__secondary__links--wrapper"> <div class="menu__link__dropdown__inner__secondary__links--content"> <div class="menu__link__dropdown__inner__secondary__links--title"> Why Acquia <div class="flag--text light-blue"> <div>Featured</div> </div> </div> <div class="menu__link__dropdown__inner__secondary__links--description"> Learn how Acquia tips the scales in your favor. </div> </div> </div> </a> </div> </div> </li> </ul> <div class="menu__link__dropdown__sidebar__featured--content"> <div class="menu__link__dropdown__sidebar__featured--content--image"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <img src="/sites/default/files/media/image/2023-08/About%20Acquia%20Tab%20Graphic.svg" alt="navy line art of an octopus holding various digital gadgets" loading="lazy" /> </div> </div> </article> </div> </div> <div class="menu__link__dropdown__sidebar__featured--content--text"> <div class="menu__link__dropdown__sidebar__featured--content--link"> <div><a href="/fr/dxp">What Is a Digital Experience Platform (DXP)?</a></div> </div> <div class="menu__link__dropdown__sidebar__featured--content--description"> <div>Learn what a DXP is and why brands need one to connect with customers across channels.</div> </div> </div> </div> <button class="menu__close--button"> <span class="visually-hidden">Close About Acquia submenu</span> </button> </div> </div> </li> <div class="utility__menu__mobile__cta__links"> <ul class="menu menu--utility 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js__menu--utility__link__element menu--utility__link__element">日本語</a> </li> </ul> </li> <li class="menu-item support menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="https://acquia.my.site.com/s/" class="menu-item support js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element">Support</a> </li> <li class="menu-item demo menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/node/39991" class="menu-item demo js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="node/39991">Demander une démonstration</a> </li> </ul> </div> </ul> </nav> <nav role="navigation" aria-labelledby="block-utility-menu" id="block-utility" class="settings-tray-editable block block--utility" data-drupal-settingstray="editable"> <h2 class="visually-hidden" id="block-utility-menu">Utility</h2> <ul class="menu menu--utility menu-level-0"> <li class="menu-item search menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/search" class="menu-item search js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="search">Recherche</a> </li> <li class="menu-item menu-item--expanded register menu__link menu--utility__link js__menu--utility__link menu__link--0"> <button class="menu-item menu-item--expanded register js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" type="button">Register</button> <ul class="menu menu--utility menu-level-1"> <li class="menu-item login js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://accounts.acquia.com/sign-in?site=cloud&path=a" class="menu-item 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menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/" class="menu-item en js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">English</a> </li> <li class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/fr" class="menu-item fr js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">Français</a> </li> <li class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element menu__link menu--utility__link"> <a href="https://www.acquia.com/jp" class="menu-item ja js__menu--utility__link menu__link--1 menu__link__element js__menu--utility__link__element menu--utility__link__element">日本語</a> </li> </ul> </li> <li class="menu-item support menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="https://acquia.my.site.com/s/" class="menu-item support js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element">Support</a> </li> <li class="menu-item demo menu__link menu--utility__link js__menu--utility__link menu__link--0"> <a href="/fr/node/39991" class="menu-item demo js__menu--utility__link menu__link--0 menu__link__element js__menu--utility__link__element menu--utility__link__element" data-drupal-link-system-path="node/39991">Demander une démonstration</a> </li> </ul> </nav> </div> </header> <main role="main"> <span id="main-content" tabindex="-1"></span> <div class="region--pre-content"> </div> <div class="region--content"> <article class="ct-article ct-article--full ct-article--theme--blue-to-orange article--series"> 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srcset="/sites/default/files/styles/blog_hero_image_mobile/public/media/image/2022-02/CDP%20pillar%20article%20graphic.webp?itok=X1ySiUye 1x, /sites/default/files/styles/blog_hero_image_mobile_retina/public/media/image/2022-02/CDP%20pillar%20article%20graphic.webp?itok=VHxKp9w0 2x" media="all and (max-width: 619px)" type="image/webp" width="300" height="150"/> <source srcset="/sites/default/files/styles/blog_hero_image_desktop/public/media/image/2022-02/CDP%20pillar%20article%20graphic.jpeg?itok=GmXhodpz 1x, /sites/default/files/styles/blog_hero_image_desktop_retina/public/media/image/2022-02/CDP%20pillar%20article%20graphic.jpeg?itok=zhs6lWzq 2x" media="all and (min-width: 1024px)" type="image/jpeg" width="345" height="173"/> <source srcset="/sites/default/files/styles/article_hero_image_tablet/public/media/image/2022-02/CDP%20pillar%20article%20graphic.jpeg?h=8d1c1116&itok=1__wqkKI 1x, /sites/default/files/styles/blog_hero_image_tablet_retina/public/media/image/2022-02/CDP%20pillar%20article%20graphic.jpeg?itok=4_Lu-7Zk 2x" media="all and (min-width: 620px) and (max-width: 1023px)" type="image/jpeg" width="1025" height="338"/> <source srcset="/sites/default/files/styles/blog_hero_image_mobile/public/media/image/2022-02/CDP%20pillar%20article%20graphic.jpeg?itok=X1ySiUye 1x, /sites/default/files/styles/blog_hero_image_mobile_retina/public/media/image/2022-02/CDP%20pillar%20article%20graphic.jpeg?itok=VHxKp9w0 2x" media="all and (max-width: 619px)" type="image/jpeg" width="300" height="150"/> <img src="/sites/default/files/styles/blog_hero_image_mobile/public/media/image/2022-02/CDP%20pillar%20article%20graphic.jpeg?itok=X1ySiUye" width="300" height="150" alt="Centered on a blue background, overlapping outlines of a yellow circle, blue circle, and pink triangle" loading="lazy" /> </picture> </div> </article> </div> </div> <div class="ct-article__blog__series"> <h2>Collection</h2> <div class="ct-article__blog__series--category"> <a href="/blog/series/customer-data-platform" hreflang="en">Customer Data Platform</a> </div> </div> <div class="ct-article__table-of-contents"> </div> <div class="ct-article__call-to-action"> <div class="ct-article__call-to-action--wrapper"> <div class="ct-article__call-to-action__text"> <div>See Forrester's overview of customer data platform providers</div> </div> <div class="ct-article__call-to-action__url"> <div><a href="/fr/node/30171">Get the Report</a></div> </div> </div> </div> </div> <div class="ct-article__right"> <div class="ct-article__intro__category">Customer Data Management</div> <h1 class="ct-article__intro__title"><span>Qu'est-ce qu'une CDP (Customer Data Platform) ?</span> </h1> <div class="ct-article__intro__details"> <span class="date">February 10, 2022</span> <span class="read-time">10 minute read<span></div> <div class="ct-article__social-links-wrapper social-links-mobile-show"> <div class="ct-article__social-links"> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https://www.acquia.com/fr/blog/customer-data-platform"> <div class="social-link linkedin">Share this blog post on LinkedIn</div> </a> <a href="https://twitter.com/intent/tweet?text=Qu'est-ce qu'une CDP (Customer Data Platform) ?&url=https://www.acquia.com/fr/blog/customer-data-platform&via=acquia"> <div class="social-link twitter">Share this blog post on Twitter</div> </a> <a href="/cdn-cgi/l/email-protection#a09fd3d5c2cac5c3d49df1d586839093999bc5d3d48dc3c580d1d586839093999bd5cec580e3e4f08088e3d5d3d4cfcdc5d280e4c1d4c180f0ccc1d4c6cfd2cd8962009f86c1cdd09bc2cfc4d99dc8d4d4d0d39a8f8fd7d7d78ec1c3d1d5c9c18ec3cfcd8fc6d28fc2cccfc78fc3d5d3d4cfcdc5d28dc4c1d4c18dd0ccc1d4c6cfd2cd"> <div class="social-link email">Share this blog post via Email</div> </a> </div> </div> <div class="ct-article__intro__description"> Une CDP ou plateforme de données client met à disposition et unifie vos données client et génère des informations très détaillées qui favorisent l'engagement. Découvrez-en plus dans ce guide. </div> <div class="ct-article__display__image mobile-show"> <div><article> <div> <picture> <source srcset="/sites/default/files/styles/blog_hero_image_desktop/public/media/image/2022-02/CDP%20pillar%20article%20graphic.webp?itok=GmXhodpz 1x, /sites/default/files/styles/blog_hero_image_desktop_retina/public/media/image/2022-02/CDP%20pillar%20article%20graphic.webp?itok=zhs6lWzq 2x" media="all and (min-width: 1024px)" type="image/webp" width="345" height="173"/> <source srcset="/sites/default/files/styles/article_hero_image_tablet/public/media/image/2022-02/CDP%20pillar%20article%20graphic.webp?h=8d1c1116&itok=1__wqkKI 1x, /sites/default/files/styles/blog_hero_image_tablet_retina/public/media/image/2022-02/CDP%20pillar%20article%20graphic.webp?itok=4_Lu-7Zk 2x" media="all and (min-width: 620px) and (max-width: 1023px)" type="image/webp" width="1025" height="338"/> <source srcset="/sites/default/files/styles/blog_hero_image_mobile/public/media/image/2022-02/CDP%20pillar%20article%20graphic.webp?itok=X1ySiUye 1x, /sites/default/files/styles/blog_hero_image_mobile_retina/public/media/image/2022-02/CDP%20pillar%20article%20graphic.webp?itok=VHxKp9w0 2x" media="all and (max-width: 619px)" type="image/webp" width="300" height="150"/> <source srcset="/sites/default/files/styles/blog_hero_image_desktop/public/media/image/2022-02/CDP%20pillar%20article%20graphic.jpeg?itok=GmXhodpz 1x, /sites/default/files/styles/blog_hero_image_desktop_retina/public/media/image/2022-02/CDP%20pillar%20article%20graphic.jpeg?itok=zhs6lWzq 2x" media="all and (min-width: 1024px)" type="image/jpeg" width="345" height="173"/> <source srcset="/sites/default/files/styles/article_hero_image_tablet/public/media/image/2022-02/CDP%20pillar%20article%20graphic.jpeg?h=8d1c1116&itok=1__wqkKI 1x, /sites/default/files/styles/blog_hero_image_tablet_retina/public/media/image/2022-02/CDP%20pillar%20article%20graphic.jpeg?itok=4_Lu-7Zk 2x" media="all and (min-width: 620px) and (max-width: 1023px)" type="image/jpeg" width="1025" height="338"/> <source srcset="/sites/default/files/styles/blog_hero_image_mobile/public/media/image/2022-02/CDP%20pillar%20article%20graphic.jpeg?itok=X1ySiUye 1x, /sites/default/files/styles/blog_hero_image_mobile_retina/public/media/image/2022-02/CDP%20pillar%20article%20graphic.jpeg?itok=VHxKp9w0 2x" media="all and (max-width: 619px)" type="image/jpeg" width="300" height="150"/> <img src="/sites/default/files/styles/blog_hero_image_mobile/public/media/image/2022-02/CDP%20pillar%20article%20graphic.jpeg?itok=X1ySiUye" width="300" height="150" alt="Centered on a blue background, overlapping outlines of a yellow circle, blue circle, and pink triangle" loading="lazy" /> </picture> </div> </article> </div> </div> <div class="ct-article__blog__series--mobile-show"> <h2>Collection :</h2> <div class="ct-article__blog__series--category"> <a href="/blog/series/customer-data-platform" hreflang="en">Customer Data Platform</a> </div> </div> <div class="ct-article__content ckeditor"> <div><p><span><span><span><span><span><span>Il n'est pas simple de créer une bonne expérience client et en cas d'erreur, le coût peut être très élevé. Près de trois consommateurs sur quatre sont susceptibles de passer à la concurrence </span></span></span></span></span></span><a href="https://www.northridgegroup.com/wp-content/uploads/2019/11/The-Northridge-Groups-2019-State-of-Customer-Service-Experience-Report.pdf"><span><span><span><span><span><u><span><span>après une mauvaise expérience</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. Il est donc vital d'écouter les consommateurs et d'apprendre d'eux, afin de créer un parcours client adapté.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Pour offrir une telle </span></span></span></span></span></span><a href="/node/3016"><span><span><span><span><span><u><span><span>expérience, de bout en bout, centrée sur le client</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, les marques ont besoin d'une source unique de vérité regroupant toutes leurs données client. C'est l'objectif d'une plateforme de données client, ou CDP. Une CDP met à disposition et unifie les données client. Elle génère des informations très détaillées, utilisables par les marketeurs pour favoriser l'engagement et augmenter le retour sur investissement (ROI).</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>De nombreuses grandes entreprises utilisent des outils de vente, par exemple une plateforme de gestion de la relation client (CRM), pour gérer toutes leurs données client. </span></span></span></span></span></span><a href="/node/4746"><span><span><span><span><span><u><span><span>Si les principes de la technologie CRM sont fondamentaux pour une CDP,</span></span></u></span></span></span></span></span></a> <span><span><span><span><span><span>la CDP va cependant au-delà pour rassembler et analyser les données client.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Examinons les avantages, les fonctionnalités clés et d'autres informations importantes concernant les CDP. </span></span></span></span></span></span></p> <h2 id="what-is-a-cdp"><span><span><span><span><span><span>Qu'est-ce qu'une CDP ? </span></span></span></span></span></span></h2> <table> <tbody> <tr> <td><span><span><span><span><span><span>Une </span></span></span></span></span></span><span><span><span><strong><span><span>plateforme de données client (CDP)</span></span></strong></span></span></span><span><span><span><span><span><span> est un logiciel d'entreprise qui collecte et unifie les données client sur tous les canaux et systèmes afin de créer une source unique de vérité pour ces données. Elle regroupe les données </span></span></span></span></span></span><span><span><span><span><span><span><span>zero, first et third party pour créer des profils client complets sur 360º, et les met à jour en temps réel. </span></span></span></span></span></span></span><span><span><span><span><span><span>Les marketeurs disposent ainsi des renseignements nécessaires pour </span></span></span></span></span></span><span><span><span><span><span><span><span>recommander des produits et des services au bon moment, sur le bon canal, avec le bon message.</span></span></span></span></span></span></span></td> </tr> </tbody> </table> <p><span><span><span><span><span><span><span>Lors de la sélection d'une CDP, il est important d'examiner les fonctionnalités offertes par chaque solution. Les CDP d'entreprise unifient toutes les données client, utilisent le </span></span></span></span></span></span></span><a href="/node/1701"><span><span><span><span><span><span><u><span><span>machine learning</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> pour effectuer des analyses sophistiquées et fournissent des rapports explicites qui aident les équipes à prendre des décisions avisées.</span></span></span></span></span></span></span><span><span><span><span><span><span> Ces fonctionnalités aident également les équipes à tout prévoir, depuis les recommandations produits jusqu'aux moments optimaux pour l'envoi d'e-mails et au prochain canal pour l'engagement tactique. </span></span></span></span></span></span><span><span><span><span><span><span><span>Les CDP sont uniques dans leur capacité à découvrir des informations exploitables qui orientent la stratégie marketing. La plupart des directeurs marketing ont d'ailleurs une CDP dans leur liste de souhaits.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Mais avant d'explorer les fonctionnalités et les avantages d'une CDP, examinons de plus près ce que signifie « donnée client ».</span></span></span></span></span></span></span></p> <h3 id="what-is-customer-data"><span><span><span><span><span><span>Qu'est-ce qu'une donnée client ? </span></span></span></span></span></span></h3> <table> <tbody> <tr> <td>Les <span><span><span><strong><span><span>données client</span></span></strong></span></span></span><span><span><span><span><span><span> correspondent à chaque élément d'information sur un client pouvant être capturé et enregistré. Il peut s'agir de ses coordonnées (nom, adresse e-mail, etc.), d'informations démographiques (son âge, sa localisation), d'informations comportementales (ce qu'il aime acheter, selon quelle fréquence). Il peut également s'agir de l'historique de ses interactions (pages web visitées, inscription à des listes de diffusion).</span></span></span></span></span></span></td> </tr> </tbody> </table> <p><span><span><span><span><span><span>Pour de nombreuses grandes entreprises, il est réellement difficile de capturer et de comprendre ces données client, puis de les utiliser pour créer des expériences omnicanales. Dans notre</span></span></span></span></span></span><a href="/node/19676"><span><span><span><span><span><u><span><span> Rapport 2019 sur les tendances de l'expérience client</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, 83 % des marketeurs indiquaient que leurs données client résidaient dans des silos. Les données provenant de leurs différents canaux et systèmes étaient stockées sur des serveurs, dans des clouds et dans des bases de données séparés, dispersés dans de multiples départements.</span></span></span></span></span></span></p> <p>U<span><span><span><span><span><span>ne CDP gère toute une gamme de données client qui aident à créer des expériences client personnalisées :</span></span></span></span></span></span></p> <ul> <li><span><span><span><span><span><span>Démographiques</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Géographiques</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Préférence d'appareil</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Préférence de canal</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Historique d'achats</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Comportement de navigation et/ou de messagerie le plus récent</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Historique du service client</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Valeur-vie</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Propension à s'engager</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Probabilité d'achat</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Prochaine meilleure recommandation produit</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Meilleur canal suivant</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Probabilité de désabonnement</span></span></span></span></span></span></li> </ul> <p><span><span><span><span><span><span>Une CDP utilise tout un ensemble de fonctionnalités pour unifier ces données client et révéler des informations exploitables permettant d'améliorer chaque étape du parcours client.</span></span></span></span></span></span></p> <h2 id="customer-data-platform-features"><span><span><span><span><span><span>Fonctionnalités d'une CDP</span></span></span></span></span></span></h2> <p><span><span><span><span><span><span>Il existe de nombreux </span></span></span></span></span></span><a href="/node/4951"><span><span><span><span><span><u><span><span>types de CDP</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. Elles peuvent généralement être organisées en quelques catégories principales, chaque catégorie ayant un ensemble distinct de fonctionnalités. Les organisations qui envisagent d'investir dans une CDP doivent définir leurs besoins, puis évaluer chaque solution en fonction de ces besoins.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Voici les fonctions CDP les plus souvent citées comme vitales pour le marketing d'entreprise :</span></span></span></span></span></span></p> <ul> <li><span><span><span><span><span><span>Résolution d'identité</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Analyse</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Machine learning</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Analyse de cohorte</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Requêtes interactives</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Partage de données</span></span></span></span></span></span></li> </ul> <p><span><span><span><span><span><span>Examinons de plus près chacune de ces fonctionnalités. </span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Résolution d'identité</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Les équipes commerciales et marketing doivent associer les données de comportement du client à un seul enregistrement ou profil. Or cette opération s'avère impossible lorsqu'il existe plusieurs ID client sur différents systèmes cloisonnés. Une CDP utilise des connecteurs de données, basés sur des API, pour surveiller en permanence chaque interaction client et </span></span></span></span></span></span><a href="/node/22691"><span><span><span><span><span><u><span><span>résoudre avec précision les identités client</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. Grâce à cette fonctionnalité, tout comportement pertinent est attribué à la bonne identité et les équipes n'envoient pas de messages incohérents au même client en raison d'ID client en double.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Analyse</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Les analyses, les rapports et les tableaux de bord prêts à l'emploi sont des outils vitaux pour les utilisateurs techniques et non techniques. Une robuste fonction d'</span></span></span></span></span></span><a href="https://www.acquia.com/products/marketing-cloud/customer-data-platform/analytics"><span><span><span><span><span><u><span><span>analyse de CDP</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> permet d'obtenir d'un coup d'œil des éclairages qui simplifient les prises de décisions complexes. Vous pouvez concevoir des analyses personnalisées pour vos besoins spécifiques. Vous pouvez associer les métriques d'engagement à ce qui compte réellement, à savoir la valeur-vie client.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Machine learning</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Le machine learning alimente les modèles de probabilité, le clustering avancé et les recommandations. Il permet aux marketeurs de proposer la bonne expérience à chaque client, à grande échelle. Les équipes peuvent déterminer quand les clients seront enclins à payer le prix fort. Elles peuvent segmenter les audiences en fonction de nouveaux comportements, anticiper la prochaine étape pour chaque client, et bien plus. Le </span></span></span></span></span></span><a href="https://www.acquia.com/products/marketing-cloud/customer-data-platform/machine-learning"><span><span><span><span><span><u><span><span>machine learning</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> d'une CDP apporte aux spécialistes des données et aux utilisateurs non techniques les outils nécessaires pour atteindre leurs objectifs.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Analyse de cohorte</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>L'analyse de cohorte permet d'obtenir des informations sur les performances des campagnes au niveau de la cohorte, pour l'ensemble des canaux et des campagnes. Elle est utilisée pour se concentrer sur des publics sélectionnés et identifier de nouveaux publics (par exemple, les utilisateurs d'Instagram qui s'inscrivent à une newsletter par e-mail). </span></span></span></span></span></span><a href="https://www.acquia.com/products/marketing-cloud/customer-data-platform/cohort-analysis"><span><span><span><span><span><u><span><span>L'analyse de cohorte</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> peut également être utile pour générer des rapports sur les ventes, les performances des campagnes et l'analyse des profils.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Requêtes interactives</span></span></span></span></span></span></h3> <p>Les <a href="https://www.acquia.com/products/marketing-cloud/customer-data-platform/interactive-queries"><span><span><span><span><span><u><span><span>requêtes interactives</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> offrent un accès SQL complet à des données nettoyées, traitées et enrichies de la CDP. Ces données incluent des récapitulatifs sur les clients, le détail des transactions jusqu'au niveau de la ligne, des micro-événements, et bien plus. Toutes les données sont automatiquement actualisées, quotidiennement, sans configuration ni maintenance.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Partage de données</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Les outils de partage de données permettent d'intégrer les données d'une CDP à d'autres processus de l'organisation. Cette approche évitent les coûts, maux de tête et retards associés aux anciennes méthodes de partage de données, lesquelles fournissent uniquement des tranches de données anciennes. Avec le partage de données, les données sont immédiatement disponibles pour toutes les équipes. Aucune transformation, reconstruction, aucun déplacement de données ou chargement n'est nécessaire.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Données intégrées</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>La plupart des entreprises utilisent un certain nombre de bases de données qui doivent être intégrées à la CDP. L'intégration de ces données permet de combiner et d'organiser les données client en un système unique regroupant toutes les sources de l'entreprise.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Connecteurs temps réel</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Les CDP utilisent des connecteurs temps réel pour ingérer les données de différents systèmes et les rendre utilisables dans les profils client à 360º. Lorsqu'un client effectue un achat, son profil client est immédiatement mis à jour. Le prochain message marketing peut ainsi être personnalisé pour le canal pertinent et les actions futures.</span></span></span></span></span></span></p> <h2><span><span><span><span><span><span>Les avantages d'une CDP</span></span></span></span></span></span></h2> <p><span><span><span><span><span><span>En 2026, les ventes mondiales du retail en ligne </span></span></span></span></span></span><a href="https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/"><span><span><span><span><span><u><span><span>devraient atteindre 8,1 billions de dollars US</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. Seules les marques disposant de capacités avancées en matière de données client pourront capturer une grande partie de ces revenus en ligne en créant les expériences digitales personnalisées attendues des clients. Avec une CDP, les entreprises peuvent s'adapter rapidement aux changements de comportements. Elles peuvent acquérir plus de clients, réduire le taux de désabonnement, optimiser l'expérience digitale, augmenter les conversions et la valeur-vie des clients.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Offrir aux marketeurs la possibilité de travailler avec une vue à 360º de leurs clients, basée sur les données et provenant de toutes les sources pertinentes, offre de nombreux avantages :</span></span></span></span></span></span></p> <ul> <li><span><span><span><span><span><span>Une acquisition client plus performante</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>La réduction du taux de désabonnement</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>La réduction du coût total de possession de la technologie</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Une expérience client optimisée</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Un engagement et des conversions accrus</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Une valeur-vie client supérieure</span></span></span></span></span></span></li> </ul> <p><span><span><span><span><span><span>Comme de nombreux espaces logiciels d'entreprise, le </span></span></span></span></span></span><a href="https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/"><span><span><span><span><span><u><span><span>paysage des technologies marketing (martech) est vaste</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>... et en pleine expansion ! Avec autant de solutions, il existe forcément des chevauchements. Difficile de savoir où s'arrête une solution et où commence la suivante.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Examinons d'un peu plus près ce qu'une CDP </span></span></span></span></span></span><span><span><span><span><em><span>n'est pas</span></em></span></span></span></span><span><span><span><span><span><span> et comment elle recouvre certaines des fonctions assurées par d'autres outils couramment utilisés.</span></span></span></span></span></span></p> <h2><span><span><span><span><span><span>Ce qu'une CDP n'est pas</span></span></span></span></span></span></h2> <p><span><span><span><span><span><span>CRM, DMP, lac de données, CDP... Il est difficile de différencier toutes les solutions technologiques utilisées pour gérer les données client. Un système CRM ne fait-il pas tout ce dont un département marketing a besoin ? Pas nécessairement à l'échelle de toute l'entreprise. Les systèmes CRM et d'autres solutions gèrent chacun une partie du problème plus vaste que doit résoudre le directeur marketing, mais ils ne gèrent pas la totalité de ce problème. C'est pourquoi de nombreuses marques, qui disposent d'un système CRM, d'une plateforme de gestion de données (DMP) et d'un lac de données ont malgré tout besoin d'une CDP.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Voici les solutions de données les plus courantes souvent confondues avec une CDP lors des processus de décision.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>CRM</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Les systèmes CRM sont des outils opérationnels largement utilisés par les équipes commerciales B2B. Ces dernières années, ces systèmes ont également été utilisés par les entreprises B2C. La nécessité de capacités supplémentaires est alors devenue évidente. C'est là que les CDP sont entrées en scène. Un système CRM traditionnel ne peut pas collecter en temps réel des informations à partir de plusieurs canaux, ni les utiliser pour fournir un contenu pertinent tout au long du cycle de vie client.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Les systèmes CRM restent de puissants outils de vente. Toutefois, ils ne sont pas conçus pour extraire et unifier les données de manière à créer les profils clients complets nécessaires aux entreprises pour offrir des expériences omnicanales. Ils ne disposent généralement pas du type de machine learning nécessaire pour analyser leurs données. La plupart des marques utilisant un système CRM ont malgré tout besoin d'une CDP pour leur stratégie marketing. Les systèmes CRM étant l'une des solutions les plus fréquemment confondues avec une CDP, il est important de savoir </span></span></span></span></span></span><a href="/node/4746"><span><span><span><span><span><u><span><span>où s'arrête un système CRM et où commence une CDP</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>DMP</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Les plateformes de gestion de données, ou DMP, sont un autre type de</span></span></span></span></span></span><a href="/node/4771"><span><span><span><span><span><u><span><span> logiciel d'entreprise couramment confondu avec les CDP</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. Elles ont été conçues à l'origine pour les campagnes digitales, mais l'engagement des clients va aujourd'hui bien au-delà des publicités digitales. Les DMP fonctionnent bien avec des données client anonymes, recueillies à partir de cookies. Elles ne peuvent pas intégrer les données first party nécessaires à la résolution d'identité assurée par une CDP.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Étant donné qu'elles fonctionnent avec des cookies et d'autres données d'usage anonymes, les DMP posent problème face à l'augmentation des règlementations sur la confidentialité des données. </span></span></span></span></span></span><span><span><span><span><span><span>C'est pourquoi de nombreux marketeurs, utilisant encore des DMP, améliorent leurs campagnes publicitaires avec les données complètes fournies par une CDP.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Lacs de données</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Un lac de données est un grand ensemble de données brutes et non structurées. Les lacs de données offrent un endroit parfait pour placer toutes les données disponibles en un seul endroit. Cependant, ils ne rendent pas ces données utilisables pour les équipes marketing. De nombreuses entreprises utilisent des lacs de données pour alimenter, et non remplacer, leur CDP.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Dans un lac de données, les données client sont mêlées à d'autres ensembles de données d'entreprise complexes, par exemple les innombrables données produit d'un géant des ventes en ligne. Les organisations disposant d'un lac de données ont besoin d'une CDP pour faciliter l'accès, l'analyse et l'utilisation de leurs données.</span></span></span></span></span></span></p> <h2><span><span><span><span><span><span>FAQ - Plateforme de données client</span></span></span></span></span></span></h2> <p><span><span><span><span><span><span>Les principales différences entre une CDP et d'autres solutions de données étant maintenant claires, voici les questions fréquentes des marketeurs à propos des CDP.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Comment fonctionne une CDP ?</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Une CDP fonctionne un peu comme le cerveau humain. Elle collecte et unifie les données brutes de toutes les sources et de tous les canaux et systèmes disponibles pour traduire une quantité massive d'informations aléatoires en informations utiles, en prédictions et en actions possibles. Une CDP libère et unifie toutes les données client disponibles. Elle crée des profils client complets qui permettent de personnaliser chaque point de contact du parcours client de façon individualisée.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Lorsqu'une CDP est ajoutée à une pile martech, elle s'intègre à toutes les sources de données disponibles pour créer une source unique de vérité pour les données client. Cette source est organisée en profils client sur 360º, mise à jour en temps réel et analysée par le machine learning pour obtenir des informations plus approfondies sur le comportement des clients. Les marketeurs utilisent ensuite ces informations pour favoriser l'engagement et augmenter le retour sur investissement. Une CDP utilise les données client pour apporter aux marketeurs les renseignements dont ils ont besoin. Ils peuvent ensuite diffuser des messages cohérents et pertinents sur tous les canaux et appareils.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Qui a besoin d'une CDP ?</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Tous les responsables et directeurs marketing qui souhaitent créer des expériences client omnicanales personnalisées ont besoin d'une CDP. Les marques B2C et B2B de tous les secteurs, </span></span></span></span></span></span><a href="https://www.acquia.com/resources/white-paper/customer-data-platform-use-cases-retail"><span><span><span><span><span><u><span><span>en particulier les retailers en ligne</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, peuvent utiliser une CDP. Elle leur permet d'accroître l'engagement client, de réduire le coût total de possession de la technologie marketing et d'augmenter les métriques de valeur-vie client.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Une CDP apporte à chaque membre de l'équipe marketing de meilleures informations sur la manière dont il peut améliorer sa partie du parcours client ou optimiser les performances de ses campagnes. Toute marque qui souhaite un aperçu clair et exploitable de ses clients, la possibilité de personnaliser les messages et les offres, ou de meilleures prédictions sur le comportement des clients, a besoin d'une CDP.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Comment choisir une CDP ?</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Pour choisir une CDP, il est préférable de prendre en compte toutes les </span></span></span></span></span></span><a href="/node/4906"><span><span><span><span><span><u><span><span>exigences métier essentielles</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (notamment les besoins du directeur marketing). Ces exigences peuvent aider à affiner la recherche. De nombreux fournisseurs baptisent leur plateforme « CDP », mais n'offrent en réalité qu'une fraction des fonctionnalités d'une CDP d'entreprise. Ils peuvent fournir des fonctionnalités avancées telles que la gestion des balises ou la personnalisation web. Cependant, très souvent, ils ne prennent pas en charge la liste complète des fonctionnalités caractéristiques des systèmes d'entreprise. Afin d'éviter ces systèmes limités et de trouver une solution CDP évolutive, répondant à des objectifs spécifiques, posez des questions de ce type :</span></span></span></span></span></span></p> <ul> <li><span><span><span><span><span><span>Cette CDP unifie-t-elle toutes les données, en ligne et hors ligne, pour créer un profil client complet ?</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Cette CDP inclut-elle le machine learning et la modélisation des données pour rendre les données client exploitables ?</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Cette CDP fournit-elle des rapports fiables ?</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Cette CDP garantit-elle la qualité des données et la résolution d'identité ?</span></span></span></span></span></span><br>  </li> </ul> <p><span><span><span><span><span><span>Si la réponse à toutes ces questions est « oui », alors il s'agit d'une CDP digne d'une entreprise. Si l'une des réponses est « non », poursuivez votre recherche.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Vous souhaitez en savoir plus sur la façon dont une CDP d'entreprise peut aider votre marque face à l'évolution des conditions du marché et des comportements client ? </span></span></span></span></span></span><a href="https://www.acquia.com/products/marketing-cloud/customer-data-platform"><span><span><span><strong><span><u><span><span>Découvrez la plateforme de données client d'Acquia</span></span></u></span></strong></span></span></span></a><span><span><span><strong><span><span>.</span></span></strong></span></span></span></p> <h2><span><span><span><span><span><span>Ressources additionnelles</span></span></span></span></span></span></h2> <p><a href="https://www.acquia.com/resources/white-paper/customer-data-platform-use-cases-retail"><span><span><span><span><span><u><span><span>CDP Use Cases for Retail</span></span></u></span></span></span></span></span></a><br> <a href="/node/4951"><span><span><span><span><span><u><span><span>Get to Know the 5 Types of CDPs</span></span></u></span></span></span></span></span></a><br> <a href="/node/5291"><span><span><span><span><span><u><span><span>The Advantages of Identity Resolution</span></span></u></span></span></span></span></span></a><br> <a href="/node/27496"><span><span><span><span><span><u><span><span>How to Evaluate if You Need a CDP</span></span></u></span></span></span></span></span></a><br> <a href="/node/5351"><span><span><span><span><span><u><span><span>4 Reasons to Ditch Your Marketing Service Provider for a CDP</span></span></u></span></span></span></span></span></a><br> <a href="/node/25011"><span><span><span><span><span><u><span><span>Why Customer Data Platforms Will Drive Retail Strategy in 2021</span></span></u></span></span></span></span></span></a></p></div> </div> <div class="ct-article__author-section"> <article lang="en" class="ct-person ct-person--post-content-attribution"> <div class="ct-person__container"> <div class="ct-person__image"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <picture> <source srcset="/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2022-09/Mark%20Picone_Pink.webp?h=6c83441f&itok=4hPebgSz 1x, /sites/default/files/styles/post_content_attribution_headshot_retina/public/media/image/2022-09/Mark%20Picone_Pink.webp?h=6c83441f&itok=Innng-gV 2x" media="all and (min-width: 1024px)" type="image/webp" width="132" height="132"/> <source srcset="/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2022-09/Mark%20Picone_Pink.webp?h=6c83441f&itok=4hPebgSz 1x, /sites/default/files/styles/post_content_attribution_headshot_retina/public/media/image/2022-09/Mark%20Picone_Pink.webp?h=6c83441f&itok=Innng-gV 2x" media="all and (min-width: 620px) and (max-width: 1023px)" type="image/webp" width="132" height="132"/> <source srcset="/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2022-09/Mark%20Picone_Pink.webp?h=6c83441f&itok=4hPebgSz 1x, /sites/default/files/styles/post_content_attribution_headshot_retina/public/media/image/2022-09/Mark%20Picone_Pink.webp?h=6c83441f&itok=Innng-gV 2x" media="all and (max-width: 619px)" type="image/webp" width="132" height="132"/> <source srcset="/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2022-09/Mark%20Picone_Pink.png?h=6c83441f&itok=4hPebgSz 1x, /sites/default/files/styles/post_content_attribution_headshot_retina/public/media/image/2022-09/Mark%20Picone_Pink.png?h=6c83441f&itok=Innng-gV 2x" media="all and (min-width: 1024px)" type="image/png" width="132" height="132"/> <source srcset="/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2022-09/Mark%20Picone_Pink.png?h=6c83441f&itok=4hPebgSz 1x, /sites/default/files/styles/post_content_attribution_headshot_retina/public/media/image/2022-09/Mark%20Picone_Pink.png?h=6c83441f&itok=Innng-gV 2x" media="all and (min-width: 620px) and (max-width: 1023px)" type="image/png" width="132" height="132"/> <source srcset="/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2022-09/Mark%20Picone_Pink.png?h=6c83441f&itok=4hPebgSz 1x, /sites/default/files/styles/post_content_attribution_headshot_retina/public/media/image/2022-09/Mark%20Picone_Pink.png?h=6c83441f&itok=Innng-gV 2x" media="all and (max-width: 619px)" type="image/png" width="132" height="132"/> <img src="/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2022-09/Mark%20Picone_Pink.png?h=6c83441f&itok=4hPebgSz" width="132" height="132" alt="Mark Picone" loading="lazy" /> </picture> </div> </div> </article> </div> </div> <div class="ct-person__content"> <span class="ct-person__content__name"><a href="/about-us/team/mark-picone"><span>Mark Picone</span> </a></span> <p class="ct-person__content__position"> <span class="ct-person__content__position__info">Former SVP and GM, Marketing Cloud</span> <span class="ct-person__content__position__info">Acquia</span> </p> </div> </div> </article> </div> </div> <div class="ct-article__social-links-wrapper social-links-mobile-hide"> <div class="ct-article__social-links"> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https://www.acquia.com/fr/blog/customer-data-platform"> <div class="social-link linkedin">Share this blog post on LinkedIn</div> </a> <a href="https://twitter.com/intent/tweet?text=Qu'est-ce qu'une CDP (Customer Data Platform) ?&url=https://www.acquia.com/fr/blog/customer-data-platform&via=acquia"> <div class="social-link twitter">Share this blog post on Twitter</div> </a> <a href="/cdn-cgi/l/email-protection#e3dc90968189868097deb296c5c0d3d0dad8869097ce8086c39296c5c0d3d0dad8968d86c3a0a7b3c3cba09690978c8e8691c3a7829782c3b38f8297858c918eca2143dcc5828e93d8818c879ade8b97979390d9cccc949494cd828092968a82cd808c8ecc8591cc818f8c84cc809690978c8e8691ce87829782ce938f8297858c918e"> <div class="social-link email">Share this blog post via Email</div> </a> </div> </div> </div> </div> </article> <div class="ct-article__related-content"> <div class="ct-article__related-content__container"> <div class="ct-article__related-content__header"> <h2 class="ct-article__related-content__header__title">Keep Reading</h2> <a href="/fr/resources" class="ct-article__related-content__header__link">View More Resources</a> </div> <div class="ct-article__related-content__content"> <article class="ct-article ct-article--card"> <div class="ct-article--card-wrapper"> <a href="/fr/blog/how-choose-customer-data-platform-6-essential-requirements" class="ct-article__card-container"> <div class="ct-article__image blue-to-orange"> <div><article> <div class="image-container"> <div class="visually-hidden">Image</div> <div> <picture> <source srcset="/sites/default/files/styles/card_desktop/public/media/image/2022-03/GettyImages-1253985593.webp?h=119335f7&itok=dubvwM6x 1x, /sites/default/files/styles/card_desktop_retina/public/media/image/2022-03/GettyImages-1253985593.webp?h=119335f7&itok=SooN8nek 2x" media="all and (min-width: 1024px)" type="image/webp" width="350" height="200"/> <source srcset="/sites/default/files/styles/card_tablet/public/media/image/2022-03/GettyImages-1253985593.webp?h=119335f7&itok=GYdkZs6q 1x, /sites/default/files/styles/card_tablet_retina/public/media/image/2022-03/GettyImages-1253985593.webp?h=119335f7&itok=E7TCeYCo 2x" media="all and (min-width: 620px) and (max-width: 1023px)" type="image/webp" width="400" height="200"/> <source srcset="/sites/default/files/styles/card_mobile/public/media/image/2022-03/GettyImages-1253985593.webp?h=119335f7&itok=iiLoJhfv 1x, /sites/default/files/styles/card_mobile_retina/public/media/image/2022-03/GettyImages-1253985593.webp?h=119335f7&itok=mghP9IjI 2x" media="all and (max-width: 619px)" type="image/webp" width="315" height="190"/> <source srcset="/sites/default/files/styles/card_desktop/public/media/image/2022-03/GettyImages-1253985593.jpg?h=119335f7&itok=dubvwM6x 1x, /sites/default/files/styles/card_desktop_retina/public/media/image/2022-03/GettyImages-1253985593.jpg?h=119335f7&itok=SooN8nek 2x" media="all and (min-width: 1024px)" type="image/jpeg" width="350" height="200"/> <source srcset="/sites/default/files/styles/card_tablet/public/media/image/2022-03/GettyImages-1253985593.jpg?h=119335f7&itok=GYdkZs6q 1x, /sites/default/files/styles/card_tablet_retina/public/media/image/2022-03/GettyImages-1253985593.jpg?h=119335f7&itok=E7TCeYCo 2x" media="all and (min-width: 620px) and (max-width: 1023px)" type="image/jpeg" width="400" height="200"/> <source srcset="/sites/default/files/styles/card_mobile/public/media/image/2022-03/GettyImages-1253985593.jpg?h=119335f7&itok=iiLoJhfv 1x, /sites/default/files/styles/card_mobile_retina/public/media/image/2022-03/GettyImages-1253985593.jpg?h=119335f7&itok=mghP9IjI 2x" media="all and (max-width: 619px)" type="image/jpeg" width="315" height="190"/> <img src="/sites/default/files/styles/card_tablet/public/media/image/2022-03/GettyImages-1253985593.jpg?h=119335f7&itok=GYdkZs6q" width="400" height="200" alt="On red background, graphic of man at intersection of two paths: one is a curved line and the other is a squiggle" loading="lazy" /> </picture> </div> </div> </article> </div> </div> <div class="ct-article__content"> <div class="ct-article__content__label--wrapper"> <span class="ct-article__content__type">Blog Article</span> <span class="ct-article__content__read-time">7 min</span> </div> <h6 class="ct-article__content__title"> <span>Comment choisir une CDP : Le guide</span> </h6> <div class="ct-article__content__description"> Le processus de sélection d'une CDP peut s'avérer délicat. 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