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HeroWithPartnershipMark_mck-c-hwpm__content-block__3UD71"><div class="mdc-u-grid mck-o-container--wrapped mck-o-container--mobile-spacing HeroWithPartnershipMark_mck-c-hwpm__column-container__QWJaJ"><div class="mdc-u-grid mdc-u-grid-gutter-md HeroWithPartnershipMark_mck-c-hwpm__column___TF2K"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_d932867 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_d932867"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_d932867 mdc-u-ts-2 HeroWithPartnershipMark_mck-c-hwpm__heading__ftsxA mck-c-hwpm__heading--text-m"><div>Unlocking profitable B2B growth through gen AI</div></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_d932867 mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Gen AI can enhance profitable B2B sales growth. Seven use cases show how leaders can maximize benefits and minimize risks for impact and sustainability with a tailored strategy.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_d932867 mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/our-insights/unlocking-profitable-b2b-growth-through-gen-ai" class="mdc-c-link-cta___NBQVi_d932867" aria-label=""><span class="mdc-c-link__label___Pfqtd_d932867">Transform your sales strategy </span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_d932867 mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" data-module-gradient-position="top-left" class="mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing mck-o-edge-to-edge" data-layer-region="hightlight-bar"><div 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class="mdc-c-bg-image___GJdv1_d932867 background-image-382e0a16-6ff8-4439-b586-be974af3ba70-left TwoUpMedium_mck-c-two-up-medium__bg-image__Zkj2w "></div><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" data-module-gradient-position="bottom-left" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--right__GpqGn"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_d932867 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_d932867"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_d932867 mdc-u-ts-2"><div>How incumbents can succeed in climate-driven growth investments </div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_d932867 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">The race to meet climate goals will open abundant new opportunities to invest in climate technologies. 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href="/about-us/new-at-mckinsey-blog" class="mdc-c-link-cta___NBQVi_d932867"><span class="mdc-c-link__label___Pfqtd_d932867">Read more on our blog</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_d932867 mck-link-arrow-right-icon"></span></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by1__6krte"><div class="video-wrapper VideoComponent_mck-c-video-component__K3_eG"><video id="bc-video-6312093379112" data-video-id="6312093379112" data-account="1971571337001" 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