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0 45.416V10.584C0 3.78 3.78 0 10.584 0H45.43C52.22 0 56 3.78 56 10.584V45.416Z"></path><path d="M36.0079 25.2698V19.9218L37.9399 17.9898V22.6238L39.6199 24.3038L46.3819 17.5418L48.0479 19.2078C48.0339 17.9478 47.7819 14.2938 44.6879 11.2558C41.3559 8.03583 37.7439 9.49183 36.5119 10.7238L29.7639 17.4718L31.4859 19.1938L27.9999 22.7078L24.5139 19.2218L26.2359 17.4998L19.4879 10.7518C18.2559 9.51983 14.6439 8.06383 11.3119 11.2838C8.2179 14.3218 7.9659 17.9758 7.9519 19.2358L9.6179 17.5698L16.3799 24.3318L18.0599 22.6518V18.0178L19.9919 19.9498V25.2978L22.7079 27.9998L9.3239 41.3838L14.6159 46.6618L27.9999 33.2918L41.3839 46.6758L46.6759 41.3978L33.2919 27.9998L36.0079 25.2698Z" fill="#2B2D33"></path></svg></div></a><div class="Burgerstyles__BurgerWrapper-sc-kapo7v-0 hJvuSR"><button type="button" class="Buttonstyles__Box-sc-vmym2s-0 MOHSA"><span class="Buttonstyles__ContentWrapper-sc-vmym2s-1 gffHjf"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="20" height="20" fill="currentColor"><path d="M22 18v2H2v-2h20zm0-7v2H2v-2h20zm0-7v2H2V4h20z"></path></svg></span></button></div></div><div class="TopMenustyles__MiddleSectionWrapper-sc-1uvceqp-2 danDJy"><div class="LeftSidestyles__LeftSideWrapper-sc-vy7ptc-0 deOqQE"><div selected="" class="MenuItemstyles__MenuItemWrapper-sc-f5y02m-0 iPHFyS"><a href="/" target="_self" class="Linkstyles__Box-sc-1c9c2bd-1 bdjHWa"><div class="MenuItemstyles__LinkSectionWrapper-sc-f5y02m-1 fAVeFO"><span>Частным лицам</span></div></a></div><div tabindex="1" class="LeftSidestyles__CollapsedMenuWrapper-sc-vy7ptc-1 GtpdT"><div class="MoreItemsstyles__MoreItemsWrapper-sc-1gof5j6-0 fkUuzp"><div class="MenuItemstyles__MenuItemWrapper-sc-f5y02m-0 eloJnO"><a class="Linkstyles__Box-sc-1c9c2bd-1 bdjHWa"><div class="MenuItemstyles__LinkSectionWrapper-sc-f5y02m-1 fAVeFO"><span>Ещё...</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="20" height="20" fill="#808185"><path d="M12.06 14.31h-.12C10.55 11.31 7.81 9 4 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4.64l.25.22zM6.91 11v-.12c.91-.18 1.16-.49 1.3-1.4.34-2.03 1.27-4.35 2.79-5.2V11H6.91zM13 19.72V13h4.09v.12c-.91.18-1.16.49-1.3 1.4-.31 2.03-1.27 4.35-2.79 5.2zM2.92 11v-.12c.89-.22 1.19-.52 1.5-1.44.64-1.91 2-3.57 3.94-4.64l-.25-.22c-1.13 1.5-1.76 3.37-2 5.44-.08.71-.41.98-1.18.98H2.92zM11 19.72c-1.52-.85-2.48-3.17-2.79-5.2-.14-.91-.39-1.22-1.3-1.4V13H11v6.72zm-2.89-.3l.25-.22c-1.94-1.07-3.3-2.73-3.94-4.64-.31-.92-.61-1.22-1.5-1.44V13h2.01c.77 0 1.1.27 1.18.98.23 2.07.87 3.94 2 5.44zM12 22c5.52 0 10-4.47 10-10 0-5.52-4.48-10-10-10S2 6.48 2 12c0 5.53 4.48 10 10 10z"></path></svg></a></div><div class="Chatstyles__ChatWrapper-sc-1phcp6g-0 cILnJX"><button type="button" class="Buttonstyles__Box-sc-vmym2s-0 MOHSA"><span class="Buttonstyles__ContentWrapper-sc-vmym2s-1 gffHjf"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="20" height="20" fill="currentColor"><path d="M20 3H4c-.6 0-1 .5-1 1v14c0 .5.4 1 1 1h1.9c.6 0 1-.4 1-1H7v3c0 1 .9 1.3 1.7.7l3.6-2.7H20c.5 0 1-.5 1-1V4c0-.5-.5-1-1-1zm-1 14h-7c-.2 0-.4.1-.6.2L9 19v-1c0-.5-.5-1-1-1H5V5h14v12z"></path></svg></span></button></div><div class="OnlineBankstyles__OnlineBankWrapper-sc-2gq81g-0 iovNdp"><a target="_blank" href="https://online.raiffeisen.ru/" type="button" class="Buttonstyles__Box-sc-vmym2s-0 hBiybg"><span class="Buttonstyles__ContentWrapper-sc-vmym2s-1 gffHjf">Онлайн-банк</span></a></div></div></div></div><div><div class="MainMenustyled__WideDisplay-sc-8zcqv-2 cSWLFA"><div class="MainMenustyled__MainMenuWrapper-sc-8zcqv-0 cMiwbZ"><a data-testid="main-menu-link" target="_self" id="9fd267e2-ab61-48bb-a34c-da34ad542e2f" class="Linkstyles__Box-sc-1c9c2bd-1 fUQcWT"><div data-testid="main-menu-link-wrapper" class="MainMenuLinkstyled__MenuLinkWrapper-sc-1pafqce-0 jmTeQH main-menu_link-item">Райффайзен Банк</div></a><a data-testid="main-menu-link" target="_self" id="c53a84e4-4c02-4999-8790-101e6bcc0d64" class="Linkstyles__Box-sc-1c9c2bd-1 fUQcWT"><div data-testid="main-menu-link-wrapper" class="MainMenuLinkstyled__MenuLinkWrapper-sc-1pafqce-0 jmTeQH main-menu_link-item">Пресс-центр</div></a><a data-testid="main-menu-link" target="_blank" id="a1de9824-f6f6-4631-acd6-e1d7ef4135a1" href="https://career.raiffeisen.ru/" class="Linkstyles__Box-sc-1c9c2bd-1 fUQcWT"><div data-testid="main-menu-link-wrapper" class="MainMenuLinkstyled__MenuLinkWrapper-sc-1pafqce-0 jmTeQH main-menu_link-item">Карьера</div></a><a data-testid="main-menu-link" target="_self" id="13b30e01-900f-4394-9f6c-11d3f4e74936" href="/about/investors/" class="Linkstyles__Box-sc-1c9c2bd-1 fUQcWT"><div data-testid="main-menu-link-wrapper" class="MainMenuLinkstyled__MenuLinkWrapper-sc-1pafqce-0 jmTeQH main-menu_link-item">Инвесторам</div></a><a data-testid="main-menu-link" target="_self" id="4a0dbd15-cd6b-4ed3-830e-84b908739199" href="/about/analytics/" class="Linkstyles__Box-sc-1c9c2bd-1 fUQcWT"><div data-testid="main-menu-link-wrapper" class="MainMenuLinkstyled__MenuLinkWrapper-sc-1pafqce-0 jmTeQH main-menu_link-item">Аналитика</div></a><a data-testid="main-menu-link" target="_self" id="8fe83eff-eaf7-4d79-a281-74b3c24b3c0b" class="Linkstyles__Box-sc-1c9c2bd-1 fUQcWT"><div data-testid="main-menu-link-wrapper" class="MainMenuLinkstyled__MenuLinkWrapper-sc-1pafqce-0 jmTeQH main-menu_link-item">Еще</div></a><div><div><a data-testid="main-menu-link" id="MoreButton" class="Linkstyles__Box-sc-1c9c2bd-1 fUQcWT"><div data-testid="main-menu-link-wrapper" class="MainMenuLinkstyled__MenuLinkWrapper-sc-1pafqce-0 jmTeQH main-menu_link-item">Ещё...<div class="MoreButtonstyled__IconWrapper-sc-ocdyln-0 biVzGC"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="20" height="20" fill="currentColor" data-testid="select-hide-icon"><path d="M12.06 14.31h-.12C10.55 11.31 7.81 9 4 9v2c2.96 0 4.99 1.59 7.03 5.28.25.45.52.72.97.72.45 0 .74-.27.99-.72C15.03 12.59 17.04 11 20 11V9c-3.81 0-6.55 2.31-7.94 5.31z"></path></svg></div></div></a></div></div></div><div class="MainMenustyled__RightSide-sc-8zcqv-1 bSkLlP"></div></div></div></div><div class="Headerstyles__Referer-sc-1nkuxwi-1 cnKQqB"></div><div id="opacityWrapper" class="Headerstyles__OpacityWrapper-sc-1nkuxwi-2 fmniak"></div><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><div id=""></div><div class="Displaystyles__Responsive-sc-c1c21l-0 jppdHc"><div class="Promostyles__MobilePromoSlide-sc-xezhz2-9 kIVmo"><div class="Promostyles__BackgroundBox-sc-xezhz2-4 juWUCv"><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Promostyles__TopBox-sc-xezhz2-0 dGhzTv"><h1 color="brand-white" class="Headingstyles__Box-sc-vu5axy-0 gspeCp">Главные принципы этичного маркетинга в группе RZB</h1><div size="16" class="Promostyles__Description-sc-xezhz2-2 jVsRmW"><p color="brand-white" class="Textstyles__Box-sc-duhd8d-0 bOuLEI"></p></div></div><div><div height="auto" class="Groupsstyles__Box-sc-1m1smum-0 kzzxAf"></div></div><p color="brand-white" class="Textstyles__Box-sc-duhd8d-0 dDUNxW Promostyles__MarkedText-sc-xezhz2-10 kdgiKU"></p></div></div></div></div><div class="Displaystyles__Responsive-sc-c1c21l-0 geqwGZ"><div class="Promostyles__DesktopPromo-sc-xezhz2-6 ROtkv"><div class="Promostyles__BackgroundBox-sc-xezhz2-4 fVMvNX"><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Row-sc-1vbgwyi-0 cANDyf"><div size="6" offset="0" class="Colstyles__Box-sc-jus11i-0 jGJMYg"><div class="Promostyles__TextContent-sc-xezhz2-8 fzaouG"><h1 color="brand-white" class="Headingstyles__Box-sc-vu5axy-0 keTCIr">Главные принципы этичного маркетинга в группе RZB</h1><div><span class="Displaystyles__Responsive-sc-c1c21l-0 gmUYrE"></span><span class="Displaystyles__Responsive-sc-c1c21l-0 jBnUbR"></span></div><p color="brand-white" class="Textstyles__Box-sc-duhd8d-0 dDUNxW Promostyles__MarkedText-sc-xezhz2-10 kXPVcg"></p></div></div><div size="6" offset="0" class="Colstyles__Box-sc-jus11i-0 jGJMYg"><div class="Promostyles__Align-sc-xezhz2-7 gjkSfv"></div></div></div></div></div></div></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><div id="" class="HeadlineWrapper " data-search="Headlineh2"><h2 class="TypographyHeading TypographyHeadingSize-m TypographyHeadingMargin-none TypographyHeadingColor-brand-primary HeadlineItem" style="font-feature-settings:normal;text-align:left;text-transform:none">Основное</h2></div></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><p class="Paragraph Paragraph_size-l Paragraph_color-black" data-search="Paragraph" id=""><span class="markup_replaced">Все маркетинговые коммуникации должны быть честными, открытыми, соответствовать законодательству.<br/><br/>К работе над маркетинговыми коммуникациями необходимо подходить с профессиональной ответственностью, принимая во внимание тот факт, что за маркетинговые коммуникации мы несем ответственность перед обществом. В соответствии с этим, необходимо придерживаться общепринятого принципа честной конкуренции в бизнесе.<br/><br/>Маркетинговые коммуникации не должны содержать утверждения, аудио- или видео сообщения или трактовки, которые могут иметь оскорбительный характер для общепринятых норм в данной стране или культурном социуме.</span></p></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><div data-search="Information" id="" class="Alertstyles__Box-sc-178cdbu-3 hiSWhR"><div class="Alertstyles__IconContainer-sc-178cdbu-0 cSeIrc"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24" fill="currentColor"><defs></defs><path d="M12.41 12.01H9v-2h3c.6 0 1 .4 1 1v5h2v2H9v-2h2v-2.13c0-1.06.53-1.62 1.41-1.75v-.12zM12 20c4.42 0 8-3.58 8-8s-3.58-8-8-8-8 3.58-8 8 3.58 8 8 8zm0 2C6.48 22 2 17.52 2 12S6.48 2 12 2s10 4.48 10 10-4.48 10-10 10zm1.5-14.49c0 .83-.67 1.5-1.5 1.5s-1.5-.67-1.5-1.5.67-1.5 1.5-1.5 1.5.67 1.5 1.5z"></path></svg></div><div class="Alertstyles__TextContainer-sc-178cdbu-2 gwEFRv"><div>При создании маркетинговых коммуникаций необходимо придерживаться в работе рамок или границ, которые не позволяют ввести в заблуждение или обмануть доверие потребителей или использовать отсутствие их опыта или недостаточность знаний в определенной области.</div></div></div></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><div id="" class="HeadlineWrapper " data-search="Headlineh2"><h2 class="TypographyHeading TypographyHeadingSize-m TypographyHeadingMargin-none TypographyHeadingColor-brand-primary HeadlineItem" style="font-feature-settings:normal;text-align:left;text-transform:none">Социальная ответственность</h2></div></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><p class="Paragraph Paragraph_size-l Paragraph_color-black" data-search="Paragraph" id=""><span class="markup_replaced">Маркетинговые коммуникации должны уважать человеческое достоинство и не должны побуждать к любой форме дискриминации по таким признакам как расизм, страна происхождения, религия, половая принадлежность, возраст, ограничение физических возможностей или сексуальная ориентация.<br/><br/>Маркетинговые коммуникации не должны:</span></p></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><ul data-search="Bullets" id="" class="Bulletsstyles__BulletsBox-sc-1to4nxx-0 oXseM"><span class="markup_replaced"><li>содержать в своих сообщениях, без соответствующей на то причины, информацию, которая позволит играть на страхах или эксплуатировать тему человеческих страданий или несчастий.</li><li>унижать кого-либо: отдельного человека или группу лиц, фирму, организацию, промышленную или коммерческую деятельность, профессию или продукт, и преподносить информацию в такой форме, которая не будет вызывать презрения или насмешек людей и общества.</li><li>содержать или ссылаться на рекомендации, подтверждения или любую другую документацию до тех пор, пока не установлена подлинность информации. Не следует использовать рекомендации или утверждения, которые могут привести к обману потребителя.</li></span></ul></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><div id="" class="HeadlineWrapper " data-search="Headlineh2"><h2 class="TypographyHeading TypographyHeadingSize-m TypographyHeadingMargin-none TypographyHeadingColor-brand-primary HeadlineItem" style="font-feature-settings:normal;text-align:left;text-transform:none">Копирование, воспроизведение информации третьих лиц, ссылки на индивидуальную собственность</h2></div></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><p class="Paragraph Paragraph_size-l Paragraph_color-black" data-search="Paragraph" id="">Маркетинговые коммуникации не должны:</p></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><ul data-search="Bullets" id="" class="Bulletsstyles__BulletsBox-sc-1to4nxx-0 oXseM"><span class="markup_replaced"><li>содержать или ссылаться на отдельного человека или группу лиц, ни во время личных, ни во время публичных активностей, до тех пор, пока нет на то соответствующего разрешения.</li><li>копировать коммуникации других участников рынка, поскольку это может ввести в заблуждение потребителя, например, схожий текст, слоган, музыка, общий имидж.</li></span></ul></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><div id="" class="HeadlineWrapper " data-search="Headlineh2"><h2 class="TypographyHeading TypographyHeadingSize-m TypographyHeadingMargin-none TypographyHeadingColor-brand-primary HeadlineItem" style="font-feature-settings:normal;text-align:left;text-transform:none">Безопасность и здоровье</h2></div></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><p class="Paragraph Paragraph_size-l Paragraph_color-black" data-search="Paragraph" id="">Маркетинговые коммуникации, без особых на то обстоятельств и без разрешения со стороны образовательных или социальных институтов, не должны содержать визуальные образы или любые описания потенциально опасных практик или ситуаций, которые могут показать пример создания подобной ситуации, или привести к невнимательному отношению к здоровью, понятие которого определено местными стандартами.</p></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><div id="" class="HeadlineWrapper " data-search="Headlineh2"><h2 class="TypographyHeading TypographyHeadingSize-m TypographyHeadingMargin-none TypographyHeadingColor-brand-primary HeadlineItem" style="font-feature-settings:normal;text-align:left;text-transform:none">Деловая репутация (гудвилл)</h2></div></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><p class="Paragraph Paragraph_size-l Paragraph_color-black" data-search="Paragraph" id=""><span class="markup_replaced">Маркетинговые коммуникации не должны неоправданно использовать фамилии, инициалы, логотип и/или товарные знаки другой фирмы, компании или организации.<br/><br/>Маркетинговые коммуникации не должны без предварительного согласия пользоваться деловой репутацией, заработанной другими маркетинговыми кампаниями.</span></p></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><div data-search="Information" id="" class="Alertstyles__Box-sc-178cdbu-3 hiSWhR"><div class="Alertstyles__IconContainer-sc-178cdbu-0 cSeIrc"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24" fill="currentColor"><defs></defs><path d="M12.41 12.01H9v-2h3c.6 0 1 .4 1 1v5h2v2H9v-2h2v-2.13c0-1.06.53-1.62 1.41-1.75v-.12zM12 20c4.42 0 8-3.58 8-8s-3.58-8-8-8-8 3.58-8 8 3.58 8 8 8zm0 2C6.48 22 2 17.52 2 12S6.48 2 12 2s10 4.48 10 10-4.48 10-10 10zm1.5-14.49c0 .83-.67 1.5-1.5 1.5s-1.5-.67-1.5-1.5.67-1.5 1.5-1.5 1.5.67 1.5 1.5z"></path></svg></div><div class="Alertstyles__TextContainer-sc-178cdbu-2 gwEFRv"><div>Маркетинговые коммуникации не должны поощрять или оправдывать действия направленные на нарушение закона, общественно регулируемые нормы и общепринятые стандарты поведения.</div></div></div></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><div id="" class="HeadlineWrapper " data-search="Headlineh2"><h2 class="TypographyHeading TypographyHeadingSize-m TypographyHeadingMargin-none TypographyHeadingColor-brand-primary HeadlineItem" style="font-feature-settings:normal;text-align:left;text-transform:none">Политика безопасности</h2></div></div></div><div class="AdaptiveContainerstyles__AdaptiveContainer-sc-q9lyvh-0 ckJLtI"><div class="Spacingstyles__Spacing-sc-1a6ga45-0 gQmsXR"><p class="Paragraph Paragraph_size-l Paragraph_color-black" data-search="Paragraph" id=""><span class="markup_replaced">При сборе персональных данных частных лиц требуется уделять особое внимание хранению и защите данных в соответствии с установленными правилами и процедурами.<br/><br/>Соответствующие меры безопасности должны быть соблюдены, принимая во внимание уровень конфиденциальности данных с тем, чтобы не допустить несанкционированный доступ, раскрытие или утечку персональных данных.<br/><br/>При передаче персональных данных третьим лицам, необходимо удостовериться, что они соблюдают аналогичный уровень мер по соблюдению безопасности.</span></p></div></div><div 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