YouTube monetisation policies - How YouTube Works

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ytr-monetization-policies" id="content"> <section class="ytr-section"> <div class="lb-padding-top-s lb-padding-bottom-s ytr-hero"> <div class="ytr-section__window"> <div class="lb-grid lb-grid--image-right"> <div class="lb-grid__cell lb-grid__cell--span-7 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__details"> <small class="ytr-eyebrow lb-margin-bottom-l ytr-hero__eyebrow"> <span class="lb-font-weight-600 lb-font-eyebrow ytr-eyebrow__text"> Rules and policies </span> <img class="ytr-eyebrow__underline" src="/web/20231006094830im_/https://www.youtube.com/howyoutubeworks/static/images/eyebrow-underline.png" role="presentation"> </small> <h1> <span class="lb-font-weight-600 lb-font-alpha-headline"> Monetisation policies </span> </h1> </div> <div class="lb-grid__cell lb-grid__cell--offset-8-span-4 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__image-wrapper"> <img class="ytr-hero__image" src="http://web.archive.org/web/20231006094830im_/https://lh3.googleusercontent.com/URfb2i2krhwA_kxFA0dLt16Eeu5Cz-FPZsTBUVuKeUB33_m4bYDIA_57LwexCm9nF7r-6duS9MfnkEB--kvNZGNQjO_Ct0QsFOu0=v3-s20-fblur=1,20" srcset="http://web.archive.org/web/20231006094830im_/https://lh3.googleusercontent.com/URfb2i2krhwA_kxFA0dLt16Eeu5Cz-FPZsTBUVuKeUB33_m4bYDIA_57LwexCm9nF7r-6duS9MfnkEB--kvNZGNQjO_Ct0QsFOu0=v1-s452 452w, http://web.archive.org/web/20231006094830im_/https://lh3.googleusercontent.com/URfb2i2krhwA_kxFA0dLt16Eeu5Cz-FPZsTBUVuKeUB33_m4bYDIA_57LwexCm9nF7r-6duS9MfnkEB--kvNZGNQjO_Ct0QsFOu0=v1-s679 679w, http://web.archive.org/web/20231006094830im_/https://lh3.googleusercontent.com/URfb2i2krhwA_kxFA0dLt16Eeu5Cz-FPZsTBUVuKeUB33_m4bYDIA_57LwexCm9nF7r-6duS9MfnkEB--kvNZGNQjO_Ct0QsFOu0=v0-s1358 1358w" alt="Monetisation policies" aria-hidden="false"> </div> </div> </div> </div> </section> <section class="ytr-section ytr-section--article" data-lb-auto-init="ArticlePage"> <div class="ytr-section__window"> <div class="lb-grid ytr-article"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <ul class="ytr-article__tabs ytr-js-tabs"> <li class="ytr-article__tabs-tab-wrapper"> <a href="#overview" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Overview </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#advertising-policies" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Advertising policies </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#enforcing-policies" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Enforcing policies </a> </li> </ul> </div> <div class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-offset-4-span-8 ytr-article__content-wrapper"> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="overview"> <p class="md md-p">Being accepted into the YouTube Partner Programme (YPP) is a major milestone in any creator's journey. As part of YPP, creators can start monetising their content, receive email and chat support and get access to the <a class="md md-a" href="http://web.archive.org/web/20231006094830/https://support.google.com/youtube/answer/7648743" rel="noopener" target="_blank">Copyright Match Tool</a> to help protect their content.</p> <p class="md md-p">A key eligibility requirement for YPP is to follow the <a class="md md-a" href="http://web.archive.org/web/20231006094830/https://support.google.com/youtube/answer/1311392" rel="noopener" target="_blank">YouTube monetisation policies</a>, which include YouTube's <a class="md md-a" href="http://web.archive.org/web/20231006094830/http://www.youtube.com/t/community_guidelines" rel="noopener" target="_blank">Community Guidelines</a>, <a class="md md-a" href="http://web.archive.org/web/20231006094830/https://www.youtube.com/t/terms" rel="noopener" target="_blank">Terms of Service</a> and the <a class="md md-a" href="http://web.archive.org/web/20231006094830/https://support.google.com/adsense/answer/48182?ctx=checklist" rel="noopener" target="_blank">Google AdSense programme policies</a>. These policies apply to a creator's channel as a whole, and not just to individual videos.</p> <h2 class="md md-h2">Setting a higher bar for monetisation</h2> <p class="md md-p">Over the last few years, YouTube has taken steps to strengthen the requirements for monetisation so that spammers, impersonators and other bad actors can't hurt the ecosystem or take advantage of good creators producing high-quality content.</p> <p class="md md-p">To apply for membership in YPP, channels must meet eligibility thresholds related to watch time and subscribers. Following application, YouTube's review team ensures that the channel has not gone against YouTube's monetisation, content and copyright policies. Only channels that meet eligibility thresholds and follow all of our guidelines will be admitted to the programme, which makes them eligible to receive access to ads and other monetisation products.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20231006094830/https://support.google.com/youtube/answer/72851?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about YouTube Partner Programme eligibility <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20231006094830/https://support.google.com/youtube/answer/1311392?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about YouTube channel monetisation policies <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20231006094830/https://support.google.com/youtube/answer/9962575?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about how data helps creators track their performance on YouTube <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="advertising-policies"> <h2 class="md md-h2">Advertiser-friendly content guidelines</h2> <p class="md md-p">Just because a creator is allowed to monetise, it doesn't mean that all videos on their channel will be eligible to have ads. Each video must also comply with our advertiser-friendly content guidelines. This is by design, as we understand that there are important conversations that have a place on YouTube, such as discussion of mental health or sensitive world events, that might not be deemed brand suitable by advertisers. Other examples of content that is not suitable for ads include some forms of inappropriate language, violence, adult content and harmful acts.</p> <p class="md md-p">To help creators understand which videos on their channel are suitable for ads, we have worked closely with advertisers to create clear and comprehensive advertiser-friendly content guidelines. Eligible creators also have the ability to self-rate their content per <a class="md md-a" href="http://web.archive.org/web/20231006094830/https://support.google.com/youtube/answer/9194476?hl=en&ref_topic=9153642" rel="noopener" target="_blank">these guidelines</a> and turn on ads monetisation for individual videos on their channel.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20231006094830/https://support.google.com/youtube/answer/6162278?hl=en&ref_topic=9153642" target="_blank" rel="noreferrer nofollow"> Review advertiser-friendly content guidelines <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="enforcing-policies"> <h2 class="md md-h2">What action does YouTube take for videos that do not comply with the advertiser-friendly content guidelines?</h2> <p class="md md-p">If a creator has turned on ads monetisation for a video, but our reviewers and automated systems identify that the video does not comply with our advertiser-friendly content guidelines, the video will have <a class="md md-a" href="http://web.archive.org/web/20231006094830/https://support.google.com/youtube/answer/9269824" rel="noopener" target="_blank">limited or no ads</a> appear against it. However, if creators believe that their video is still suitable for all brands, they can <a class="md md-a" href="http://web.archive.org/web/20231006094830/https://support.google.com/youtube/answer/7083671" rel="noopener" target="_blank">request human review</a> of that video.</p> </div> </div> </div> </div> </section> <section class="ytr-related-content ytr-section "> <div class="ytr-section__window lb-padding-top-xl lb-padding-bottom-xl"> <h2 class="lb-margin-bottom-l"> <span class="lb-font-weight-600 lb-font-gamma-headline"> Related articles </span> </h2> <ul class="lb-grid ytr-related-content__article-list"> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-subhead-1 lb-margin-bottom-xs"> Copyright </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20231006094830/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/copyright/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-subhead-1 lb-margin-bottom-xs"> Sharing revenue </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20231006094830/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/sharing-revenue/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-subhead-1 lb-margin-bottom-xs"> Monetisation for creators </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20231006094830/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/monetization/" 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