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class='material-symbols-outlined'>arrow_back</span> </button> </div> <div class='ctsa__topArtInner'><a href='/innovation/evo-hair' class='cts__art'> <div class='cts__artImgCont'> <img alt='Reduced Plastic Haircare Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/530/530123/530123_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Reduced Plastic Haircare Packaging </div> </div> </a><a href='/innovation/infinitemist' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Haircare Refill Systems Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/456/456286/456286_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Haircare Refill Systems </div> </div> </a><a href='/innovation/kevinmurphy-packaging' class='cts__art'> <div class='cts__artImgCont'> <img alt='Green Salon Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/370/370230/370230_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Green Salon Initiatives </div> </div> </a><a href='/innovation/licor-del-polo' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Friendly Oral Care Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/433/433025/433025_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Oral Care Packaging </div> </div> </a><a href='/innovation/cream-packaging' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Friendly Cream Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/422/422871/422871_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Cream Packaging </div> </div> </a><a href='/innovation/innersence-organic-beauty' class='cts__art'> <div class='cts__artImgCont'> <img alt='Water-Economizing Refill Pouches Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/459/459210/459210_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Water-Economizing Refill Pouches </div> </div> </a><a href='/innovation/ecoconscious-beauty-packaging' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Conscious Beauty Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/525/525720/525720_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Conscious Beauty Packaging </div> </div> </a><a href='/innovation/c-pack' class='cts__art'> <div class='cts__artImgCont'> <img alt='Renewable Cosmetics Packagings Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/473/473444/473444_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Renewable Cosmetics Packagings </div> </div> </a><a href='/innovation/recyclable-paper-vessel' class='cts__art'> <div class='cts__artImgCont'> <img alt='Shower-Friendly Carton Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/476/476370/476370_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Shower-Friendly Carton Packaging </div> </div> </a><a href='/innovation/plant-based-beauty' class='cts__art'> <div class='cts__artImgCont'> <img alt='Plant-Based Beauty Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/460/460194/460194_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Plant-Based Beauty Packaging </div> </div> </a><a href='/innovation/red-edition' class='cts__art'> <div class='cts__artImgCont'> <img alt='Zero-Waste Beauty Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/428/428870/428870_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Zero-Waste Beauty Packaging </div> </div> </a><a href='/innovation/duo-haircare' class='cts__art'> <div class='cts__artImgCont'> <img alt='Waste-Reducing Haircare Systems Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/519/519996/519996_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Waste-Reducing Haircare Systems </div> </div> </a><a href='/innovation/plaine-products-offers' class='cts__art'> <div class='cts__artImgCont'> <img alt='Recyclable Aluminum Beauty Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/473/473887/473887_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Recyclable Aluminum Beauty Packaging </div> </div> </a><a href='/innovation/ralph-rice' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainability-Focused Salons Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/369/369896/369896_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainability-Focused Salons </div> </div> </a><a href='/innovation/sustainable-packaging-for-ecommerce-consumers' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Ecommerce Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/475/475421/475421_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Ecommerce Packaging </div> </div> </a><a href='/innovation/purezero-clean-beauty' class='cts__art'> <div class='cts__artImgCont'> <img alt='Accessible Carbon-Free Hair Care Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/473/473789/473789_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Accessible Carbon-Free Hair Care </div> </div> </a><a href='/innovation/sustainable-skincare-packaging' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Skincare Packaging Pivots Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/498/498667/498667_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Skincare Packaging Pivots </div> </div> </a><a href='/innovation/refillable-natural-haircare' class='cts__art'> <div class='cts__artImgCont'> <img alt='Refillable Natural Haircare Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527570/527570_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Refillable Natural Haircare </div> </div> </a><a href='/innovation/aveda' class='cts__art'> <div class='cts__artImgCont'> <img alt='Haircare Take-Back Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/502/502805/502805_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Haircare Take-Back Initiatives </div> </div> </a><a href='/innovation/non-gender-specific-1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Hemp Cosmetic Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/446/446016/446016_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Hemp Cosmetic Packaging </div> </div> </a></div> <div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--next'> <label class='ctsa__topArtBtnLbl'>Next<Br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--next' aria-label='Hot Bar Next Set'> <span class='material-symbols-outlined'>arrow_forward</span> </button> </div> </div> <div class='ctsa__articleInner'> <div class='ctsa__articleLeft'> <div class='ctsa__gallery'> <div class='ctsa__imgCont'> <img alt='Sustainable Haircare Services Main Gallery Image' src='https://cdn.trendhunterstatic.com/thumbs/536/wella-company.jpeg?auto=webp' class='ctsa__img' /> </div> <div class='ctsa__gControls'> <button type='button' class='ctsa__gBtn ctsa__gBtn--next' aria-label='Gallery Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>Wella Company Unveils a New Sustainable Packaging Overhaul</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/kanesadavid'>Kanesa D — June 10, 2024</a> <div class='ctsa__refs'>References: <a target=_blank href='https://www.businesswire.com/news/home/20240422655055/en/Wella-Company-Launches-New-Sustainable-WELLOXON-PERFECT-Professional-Color-Developer-That-Delivers-Same-High-Quality-Performance' class='ctsa__ref' rel='nofollow noreferrer'>businesswire</a> & <a target=_blank href='https://www.wellacompany.com/' class='ctsa__ref' rel='nofollow noreferrer'>wellacompany</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <div class='cts__bannerIconCont'> <img width=80 height=60 alt='The challenge is enormous Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-enormous-challenge-icon10.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>The challenge is enormous</div> </a></div> <p class='cts__p'>Wella Company has launched a redesigned and more sustainable version of its WELLOXON PERFECT salon color developer. This new product line is crafted with a strong focus on sustainability. The updated formula is now vegan and free from any animal-derived ingredients. It also eliminates using mineral oil, a non-renewable fossil fuel derivative. </p><p class='cts__p'>Additionally, WELLOXON PERFECT is the first product in the beauty and cosmetics industry to incorporate carbon-reduced hydrogen peroxide. This innovative ingredient is certified to reduce carbon emissions compared to the hydrogen peroxide used previously.</p><p class='cts__p'>The new bottle design utilizes an innovative multi-layer molding technology, allowing for the replacement of virgin plastic with up to 70% post-consumer recycled plastic. This change supports Wella Company’s material circularity initiatives and is projected to save approximately 90 metric tons of plastic annually compared to the previous packaging. Furthermore, the bottle is designed to be 100% recyclable and compact (excluding the safety seal) in countries with established recycling systems.</p><p class='cts__p'>Image Credit: Wella Company </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>partly_cloudy_day</span> <label class='ctsa__navItemLbl'>Our Mission</label> </a> <a href='/carboncapture' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>co2</span> <label class='ctsa__navItemLbl'>Carbon Capture</label> </a> </div> </nav> </aside> </div> </article> <div class='cts__below'> <div class='cts__belowContent'> <section class='cts__section '> <h3 class='cts__sectionHeader'> <div class='cts__sectionHeaderInner'>Related Innovations</div> </h3> <div class='cts__articlesCont'><div class='cts__articles'><a href='/innovation/innersence-organic-beauty' class='cts__art'> <div class='cts__artImgCont'> <img alt='Water-Economizing Refill Pouches Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/459/459210/459210_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Water-Economizing Refill Pouches </div> </div> </a><a 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