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data-path="http://blog.seattlepi.com/techchron/2014/07/23/flywheel-taxi-app-adds-advance-booking-for-airport-trips/">—</span></a></li><li class="share-end"></li></ul></div></div></div> <div class="entry"> <div style="width:310px;" class="wp-caption alignright"> <a href="https://web.archive.org/web/20140727224310/http://blog.sfgate.com/techchron/files/2014/07/Flywheel-ad.jpeg"><img class="size-medium wp-image-32770" alt="Flywheel ad" src="https://web.archive.org/web/20140727224310im_/http://blog.sfgate.com/techchron/files/2014/07/Flywheel-ad-300x225.jpeg" width="300" height="225"></a> <p class="wp-caption-text">San Francisco Muni buses now carry ads for Flywheel, a smartphone app for hailing, tracking and paying for taxi rides, one way the beleaguered taxi industry tries to combat incursions by Uber and Lyft. Flywheel now lets SF riders pre-book trips to local airports.</p> </div> <div class="widget ad_position widget-ad-position-A300 widget-fake"> <div class="hdn-ad-position ad-A300"> <div class="juice-ad-position juice-ad-position-A300"> <script type="text/javascript" id="A300-0-45689800-1406500990">window.ad_position_widget.place_named_ad('A300', 'A300-0-45689800-1406500990');</script> </div> </div> </div> <p>Taxi companies scored a new weapon in their battle against the ride companies like Uber, Lyft and Sidecar, which have siphoned their business.</p> <p>Starting Wednesday, taxi passengers can schedule rides in advance to airports in San Francisco, San Jose and Oakland using <span style="line-height:1.5em;"><a href="https://web.archive.org/web/20140727224310/http://www.sfgate.com/technology/article/Cabdrivers-fight-back-with-their-own-ride-app-5222431.php">Flywheel, the smartphone app adopted by most San Francisco cabs as a way to compete against the tech-enabled newcomers</a>. </span></p> <p><span style="line-height:1.5em;">While Uber, etc. drop off passengers at the airport — although SFO officials aren’t thrilled with their presence — those startups exclusively operate “on demand.” (One company that uses regular people driving their own cars, called Wingz, <a href="https://web.archive.org/web/20140727224310/http://blog.sfgate.com/techchron/2014/03/18/wingz-gets-puc-green-light-as-official-tnc-provider/">in fact has built its business model around scheduled trips to and from the airport, but it is a much smaller enterprise</a>.)</span></p> <p>“This was the top request on customer focus groups,” said Steve Humphreys, CEO of Redwood City’s Flywheel. About 80 percent of SF cabs now use his app in addition to traditional dispatch and street hails, he said. Flywheel offers the same features as the apps for Uber, Lyft, etc., including quick ride requests, real-time maps of a cab’s location and credit card processing,</p> <p>Flywheel passengers pay the regular metered rate plus a $1 fee that goes to Flywheel, which also takes 10 percent of the fare. Airport rides do not cost extra.</p> <p>“Pre-booking is tricky; if someone has to be at the airport at 5 a.m., it has to be 100 percent guaranteed,” Humphreys said. “We have systems in place to make sure you get picked up no matter what.”</p> <p>The advance reservations are only for airport drop-offs. For pick-ups — which Uber and Lyft are barred from providing — passengers still must queue up at the airport.</p> <p>For now, the reservations are only for passengers within San Francisco proper, but the service will expand to other parts of the Bay Area in the coming months. Seattle and Los Angeles will get pre-booking of airport rides later this summer.</p> <p>“Flywheel in my mind is the savior for the taxi industry,” said Hansu Kim, owner of San Francisco’s DeSoto Cab Co. Rides booked via Flywheel account for about 20 percent “and growing” of the business for his 200-cab fleet. “With the right marketing push to let people know about our technology, the taxi industry can win back market share.”</p> <p><a href="https://web.archive.org/web/20140727224310/http://www.sfgate.com/bayarea/article/App-based-ride-services-lure-drivers-from-S-F-5197168.php">Still, he and others say the number of taxi drivers and passengers has fallen as they’re lured to the new ride services</a>.</p> <p>The San Francisco MTA is lending a hand with that marketing push, displaying ads for Flywheel whenever it has extra space inside or outside Muni buses or at bus stops. 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