Statsig on LinkedIn: Experimentation Week Day 2: Today, Product Manager vineeth madhusudanan…

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on LinkedIn: Experimentation Week Day 2: Today, Product Manager vineeth madhusudanan…","thumbnailUrl":"https://media.licdn.com/dms/image/v2/D5605AQE1dVT65WS8gA/videocover-high/videocover-high/0/1732039480590?e=2147483647&v=beta&t=z3mhEijgqkFtlpTtLlmJsVsDz_fOw2Bwf1WHKJpSVb4","uploadDate":"2024-11-19T18:04:56.117Z","description":"Experimentation Week Day 2: Today, Product Manager vineeth madhusudanan explores the types of tests B2B companies should run, along with the challenges and solutions involved.\n\n📈 In PLG approaches, success depends on users actively using your product and realizing its value — this is what ultimately drives retention and ARR growth.\n\n🛣 At every stage of the customer journey, there are numerous opportunities to learn and optimize key metrics by running experiments:\n- How can you get more users to complete sign-up?\n- Then, how can you ensure they activate without friction and experience their 'aha moment' quickly?\n- How can you reduce time-to-value and deepen engagement with the product?\n- Finally, can you sustain usage and encourage renewal or upgrades?\n\n😈 The tricky part, however, is that the 'customer' is the organization, which means you often need to randomize at the company level. There are additional challenges to address as well:\n- Smaller sample sizes compared to B2C\n- Large ‘whale’ customers skewing results\n\n💡 At Statsig, a third of our enterprise customers are B2B companies, which has driven us to develop crucial features such as:\n- Winsorization\n- Stratified sampling\n- Flexible targeting, and more!\n\nKeep following us throughout the week for more B2B experimentation content, and don’t forget to check out related posts today from Pierre Estephan, Michael Makris and Siddharth (Sid) Sharath Kumar","potentialAction":{"@type":"SeekToAction","target":"https://www.linkedin.com/posts/statsig_experimentation-week-day-2-today-product-activity-7264700186822606849-XwQM?t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"transcript":"Hi, my name is Vineet. I'm a product manager here at Stat Singh. People assume experimentation is for B2C companies, not for B2B companies. But the reality is that statistic almost a third of our enterprise customers are B2B companies. In the old days, you only had to worry about selling to the buyer and you didn't worry as much about actual usage and deployment. Those days are long gone. Now often you're involved with the trial process where you want to get teams to an aha moment. You care about actual usage within the enterprise because you often start with a PLG like Motion if you're a Figma or even an Atlassian. The most common thing I see is enterprise companies needing to run company level experiments where you randomizing at the company and not the user level. You want everyone within that company to have a consistent experience and have the same set of features. The problems that we often solve. Is how we can normalize and measure experiments at a per user level, even when you are doing this randomization at the company level. There's a bunch of interesting problems that we've had to solve as we worked in the B2B space. The sample sizes tend to be much smaller. There are often whale customers, so simple randomization doesn't work. We ended up having to build features like stratified sampling and winterization and even more flexible targeting so that you can target features or experiments at certain skews or classes of companies. Remember 1/3 of statistics customers are B2B customers."} </script>  </head> <body dir="ltr">  <form class="google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="0909ead5-bf2d-42e0-8962-9b7927af66b4" type="hidden">  <input name="trk" value="public_post_google-one-tap-submit" type="hidden"> <code id="termsAndConditionsRendered" style="display: none"></code> <div class="google-one-tap__module hidden fixed flex flex-col items-center top-[20px] right-[20px] z-[9999]"> <div class="relative top-2 bg-color-background-container-tint pl-2 pr-1 pt-2 pb-3 w-[375px] rounded-md shadow-2xl"> <p class="text-md font-bold text-color-text"> Agree & Join LinkedIn </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 !text-sm !text-color-text" data-impression-id="public_post_one-tap-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a 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class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words attributed-text-segment-list__content-truncated" dir="ltr" data-test-id="main-feed-activity-card__commentary">Experimentation Week Day 2: Today, Product Manager vineeth madhusudanan explores the types of tests B2B companies should run, along with the challenges and solutions involved. 📈 In PLG approaches, success depends on users actively using your product and realizing its value — this is what ultimately drives retention and ARR growth. 🛣 At every stage of the customer journey, there are numerous opportunities to learn and optimize key metrics by running experiments: - How can you get more users to complete sign-up? - Then, how can you ensure they activate without friction and experience their 'aha moment' quickly? - How can you reduce time-to-value and deepen engagement with the product? - Finally, can you sustain usage and encourage renewal or upgrades? 😈 The tricky part, however, is that the 'customer' is the organization, which means you often need to randomize at the company level. There are additional challenges to address as well: - Smaller sample sizes compared to B2C - Large ‘whale’ customers skewing results 💡 At Statsig, a third of our enterprise customers are B2B companies, which has driven us to develop crucial features such as: - Winsorization - Stratified sampling - Flexible targeting, and more! Keep following us throughout the week for more B2B experimentation content, and don’t forget to check out related posts today from <a class="link" href="https://www.linkedin.com/in/pierreestephan?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Pierre Estephan</a>, <a class="link" href="https://www.linkedin.com/in/mpmakris?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Michael Makris</a> and <a class="link" href="https://www.linkedin.com/in/sid-sharath-kumar?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Siddharth (Sid) Sharath Kumar</a> </p> <button class="attributed-text-segment-list__btn-truncation absolute right-0 bottom-0 pl-1 bg-color-background-container text-color-text-secondary text-sm font-medium babybear:font-bold invisible cursor-pointer hover:text-color-link-hover hover:underline" 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social-action-bar__button social-action-bar__button--transcript !pr-0" data-tracking-control-name="public_post_show-less-html-btn" aria-label="i18n_transcript" aria-expanded="true"> <icon class="show-more-less-html__button-icon show-more-less-button-icon social-action-bar__icon--transcript" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> Transcript  </button> <div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-0 relative overflow-hidden bg-color-surface-tint p-2 pt-1 pb-1 mt-1 mb-1 rounded-lg text-sm"> <h5><strong>Transcript</strong></h5> Hi, my name is Vineet. I'm a product manager here at Stat Singh. People assume experimentation is for B2C companies, not for B2B companies. But the reality is that statistic almost a third of our enterprise customers are B2B companies. In the old days, you only had to worry about selling to the buyer and you didn't worry as much about actual usage and deployment. Those days are long gone. Now often you're involved with the trial process where you want to get teams to an aha moment. You care about actual usage within the enterprise because you often start with a PLG like Motion if you're a Figma or even an Atlassian. The most common thing I see is enterprise companies needing to run company level experiments where you randomizing at the company and not the user level. You want everyone within that company to have a consistent experience and have the same set of features. The problems that we often solve. Is how we can normalize and measure experiments at a per user level, even when you are doing this randomization at the company level. There's a bunch of interesting problems that we've had to solve as we worked in the B2B space. The sample sizes tend to be much smaller. There are often whale customers, so simple randomization doesn't work. We ended up having to build features like stratified sampling and winterization and even more flexible targeting so that you can target features or experiments at certain skews or classes of companies. Remember 1/3 of statistics customers are B2B customers. </div> </section> </div>  <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fstatsig_experimentation-week-day-2-today-product-activity-7264700186822606849-XwQM&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </section> <section class="core-section-container my-3 related-posts">  <h2 class="core-section-container__title section-title"> More Relevant Posts </h2>  <div class="core-section-container__content break-words"> <ul> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Georgi Furnadzhiev" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/georgi-furnadzhiev_experimentation-growth-b2bmarketing-activity-7246409689955995648-v0o5" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7246409689955995648" data-featured-activity-urn="urn:li:activity:7246409689955995648" data-attributed-urn="urn:li:share:7245706411593068544">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://nl.linkedin.com/in/georgi-furnadzhiev?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGEf6WhqzFnJQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1728632562651?e=2147483647&v=beta&t=DvRk-767yHAmc5Wo5HbdgYz0h01vcybtfc_uN3cuMBg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Georgi Furnadzhiev, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://nl.linkedin.com/in/georgi-furnadzhiev?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Georgi Furnadzhiev" data-tracking-will-navigate> Georgi Furnadzhiev </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Growth @ The Growth Syndicate | Experimentation and Growth Tactics | ex-Founder </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fgeorgi-furnadzhiev_experimentation-growth-b2bmarketing-activity-7246409689955995648-v0o5&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7246409689955995648" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Experimenting randomly won't help you move the needle. If we stop for a second you can see that most SaaS teams have an ad hoc approach to implementing such programs. At the end of the day, you just throw dust in the eyes of your C-level by striking short-term dopamine levels, interpreting the results in your favor or measuring vanity metrics. 1️⃣ Your efforts might be hardly repeatable due to budget constraints or other non-influential factors 2️⃣ You most likely won't know the true result as you skipped the documentation part around the process and now your CEO wants to compare the impact of it Instead what you can do is introduce a systematic approach to it. It doesn't need to be an extreme system from day one. It is way better to have something extremely scrappy and move from there. Here are a few folks who do it great <a class="link" href="https://www.linkedin.com/in/jaxlieu?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Jax Lieu 🦢</a> <a class="link" href="https://pt.linkedin.com/in/allanformigoni?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Allan Formigoni</a> <a class="link" href="https://www.linkedin.com/in/eddie-casado?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Eduardo "Eddie" Casado</a> <a class="link" href="https://fr.linkedin.com/in/clarademond/en?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Clara Demond</a> <a class="link" href="https://uk.linkedin.com/in/canberkbeker?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Canberk Beker</a> <a class="link" href="https://nl.linkedin.com/in/tarek-reslan?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Tarek Reslan</a> <a class="link" href="https://nl.linkedin.com/in/jorn-van-heeswijk-a056a21b6?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Jorn van Heeswijk</a> <a class="link" href="https://es.linkedin.com/in/ccollroca?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Carla Coll</a> Eventually, you will notice 2 approaches toward your experimentation program. ✅ Running experiments from your backlog (if your issue is still not solved) or ✅ Crafting a new insight-backed batch of experiments Now mind you I didn't mention anything about A/B testing 👉 I speak about company-level growth <a class="link" href="https://nl.linkedin.com/in/claudiofray?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Claudio Fray</a> The best part of all of this? 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border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fgeorgi-furnadzhiev_experimentation-growth-b2bmarketing-activity-7246409689955995648-v0o5&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Shalini Nair Tekwani" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/shalininairtekwani_a-product-launch-can-be-stressful-but-more-activity-7217137389897465857-C0hg" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7217137389897465857" data-featured-activity-urn="urn:li:activity:7217137389897465857" data-attributed-urn="urn:li:share:7217137389138247682">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/in/shalininairtekwani?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Shalini Nair Tekwani, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/in/shalininairtekwani?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Shalini Nair Tekwani" data-tracking-will-navigate> Shalini Nair Tekwani </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Building Threado AI - the AI wingman for CX teams. </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 4mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div 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outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">A product launch can be stressful, but more than that it comes with a bunch of learnings and the whole team coming together to make it successful! A couple of key learnings from <a class="link" href="https://www.linkedin.com/company/threadohq?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Threado AI</a>'s past 15 Product Hunt launches are 👇 🏀 It's a great platform to overcome inertia and get the inbound lead engine going - it helps with visibility because of the amazing community PH has built over the years! 🧐 About 60% ICPs will visit your website, but not take action right away/enter your product funnel - it's important to reach out to those who showed intent, for their feedback on the expectations from the product. Maybe they came looking for something which the product missed. 👀 Keep the conversion expectation low. The launch helps with visibility for the product, not generate leads. If your product and messaging are on point - the conversions will happen. 🦾 Continue shipping high-value drops periodically for your TG, it's a great organic way to generate leads, provided you're able to nail the value given. PS: While shooting content for this launch, we discovered our team are natural actors! 🤣</p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQGNJrsgSJNdUg/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1720699640608?e=2147483647&v=beta&t=oJkcZxOPbqnhuWsNDSdr48-V57WZKEwlXt8e5_pSWdM" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex 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border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fshalininairtekwani_a-product-launch-can-be-stressful-but-more-activity-7217137389897465857-C0hg&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Kaushal Puri" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/kaushal-puri-54a327126_product-0to1-activity-7179326417174736896-uO60" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7179326417174736896" data-featured-activity-urn="urn:li:activity:7179326417174736896" data-attributed-urn="urn:li:share:7179188032544149504">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://in.linkedin.com/in/kaushal-puri-54a327126?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHrbCNDlOUuQw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1725958823664?e=2147483647&v=beta&t=gR4RWF9ZxskalMsvVT1WwwU7GNf5fx0Rs4GbhaN0Q4A" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Kaushal Puri, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://in.linkedin.com/in/kaushal-puri-54a327126?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Kaushal Puri" data-tracking-will-navigate> Kaushal Puri </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Product X Tech - Guy || Strategy || B2B || B2C || Building and Scaling Products </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 8mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" 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class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">There are two main ways to build a product from 0 to 1: 1️⃣ Focus on acquiring a large user base ↓ Convert users into active customers This approach is... → "Passive" → Highly scalable → But relies on market adoption → And on achieving viral growth Hint: it's incredibly challenging. (Hence why there's only a handful of products succeeding in doing it) But there's the other one... 2️⃣ Initiates direct engagement with potential users ↓ Converts engagement into loyal customers This approach is... → Not passive → Scalable up to a point → But doesn't rely solely on market trends → And 100% achievable for anyone 2nd approach is slow but helps in longer run!! P.S. Approach is for 0 to 1 not to go from 1 to 10. <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproduct&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#product</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2F0to1&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#0to1</a> <a class="link" href="https://in.linkedin.com/in/kaushal-puri-54a327126?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Kaushal Puri</a></p>  </div>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fkaushal-puri-54a327126_product-0to1-activity-7179326417174736896-uO60&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="3 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="3" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 3 </span> </a> <code 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class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://de.linkedin.com/in/akanksha-yadav-71ab5a67?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGe-27BnaB-QA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1713787766899?e=2147483647&v=beta&t=C3hraAkYgKRtDE_H88DBvlIYyne1VdwDhHg9v_RNFn4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Akanksha Yadav, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://de.linkedin.com/in/akanksha-yadav-71ab5a67?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Akanksha Yadav" data-tracking-will-navigate> Akanksha Yadav </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Head of Growth @ graswald.ai | MBA | Product Marketer </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 8mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">✴ Hot take - half of the tech products launched today are un-sellable. 👉 But this is not because they're bad products, or not useful. ⛑ It's because companies often make the critical mistake of 'build first, ask later.' 👉 Successful companies know that beautiful products are built with a deep understanding of the market and customer. 👁 Product marketers can act as the eyes & ears of product teams, helping them ingest market information to create wonderful, market-ready products. So, here's *three actionable tips* on how product marketers can assist product teams to create products that solve real-world problems. ✅ User Research: collaborate on conducting comprehensive user research to gain insights into the target audience's needs, behaviors, and pain points. ⚡ Expert tip: Try the User Interviews platform to find real-world participants for your market research. ✅ Continuous Feedback Loop: Establishing a seamless feedback loop between product marketers and product teams is crucial to ensure that user needs are prioritized throughout the development cycle. ⚡ Expert tip: Schedule weekly meetings to relay market feedback to the product team and evaluate feature priorities together. ✅ Iterative Testing and Optimization: Implement an iterative testing and optimization process to validate assumptions and refine the product based on user feedback. ⚡Expert tip: Use beta releases to gather first feedback before implementing features fully. Let me know what you think and if you want more tips and tricks! <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproductmarketing&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#productmarketing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fuserresearch&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#userresearch</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ffeedbackloop&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#feedbackloop</a> <a class="link" 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border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fakanksha-yadav-71ab5a67_productmarketing-userresearch-feedbackloop-activity-7173943715462316032-4lg7&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Ankit kumar" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/ankit-kumar2121993_productmanagement-productdiscovery-usercentric-activity-7207670260798218240-QbZs" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7207670260798218240" data-featured-activity-urn="urn:li:activity:7207670260798218240" data-attributed-urn="urn:li:share:7207670257937780736">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://in.linkedin.com/in/ankit-kumar2121993?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGgsIAIIRY0nQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1681941449761?e=2147483647&v=beta&t=ft5lMSKmCcJjbthYzArdKqAj0UwOFJR-VFJ7OzwdCPQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Ankit kumar, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://in.linkedin.com/in/ankit-kumar2121993?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Ankit kumar" data-tracking-will-navigate> Ankit kumar </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Ex-Product @Simpo AI, Ex-Data Analyst (Power BI) at TATA CONSULTANCY SERVICES </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 5mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fankit-kumar2121993_productmanagement-productdiscovery-usercentric-activity-7207670260798218240-QbZs&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7207670260798218240" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">🔍 Top Learnings from Week 2 of our PM Cohort at <a class="link" href="https://in.linkedin.com/company/theproductspace?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Product Space</a> 🔍 👉 Product Discovery is a continuous process of uncovering what users need and building successful products to address those needs. Key aspects of product discovery include: User-Centric: Focusing on the needs and pain points of users. Iterative and Experimental: Continuously testing hypotheses and iterating on product ideas. Data-Driven: Utilizing data to inform decisions and validate assumptions. Cross-Functional: Involving various teams such as engineering, design, marketing, and sales to gain diverse perspectives. ✌ Why is Product Discovery Important? Product discovery is crucial because it helps us identify the right problems to solve and determine which problems our product should tackle first. By focusing on the right issues, product teams can ensure they are building the right products for the right reasons. Example: <a class="link" href="https://cn.linkedin.com/company/pinduoduoinc?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Pinduoduo</a>’s Approach to Product Discovery <a class="link" href="https://cn.linkedin.com/company/pinduoduoinc?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Pinduoduo</a>, a major Chinese e-commerce platform, excels in product discovery through its innovative strategies: User-Centric Approach: <a class="link" href="https://cn.linkedin.com/company/pinduoduoinc?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Pinduoduo</a> leverages social commerce, encouraging users to share deals with friends and family, thereby understanding user preferences through social interactions. Iterative Testing: The platform frequently experiments with flash sales, group buying deals, and limited-time offers to gauge user interest and refine their offerings. Data-Driven Decisions: <a class="link" href="https://cn.linkedin.com/company/pinduoduoinc?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Pinduoduo</a> uses extensive data analytics to monitor user behavior, track performance metrics, and optimize product listings and promotional strategies. Cross-Functional Collaboration: Teams from marketing, product development, and customer service work together to create seamless user experiences and respond quickly to market trends. Overall, product discovery helps product teams ensure they’re building the right products for the right reasons. Excited to dive deeper into this journey! Happy to discuss more on this topic. DM me. 😊 <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproductmanagement&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#ProductManagement</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproductdiscovery&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#ProductDiscovery</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fusercentric&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#UserCentric</a> <a class="link" 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aria-label="View profile for Vivek A G" data-tracking-will-navigate> Vivek A G </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Experienced IT System Administrator | MCSA, MCP & ITIL V3 Certified | Expert in Network Management, Technical Support, and Active Directory | Proven Track Record in Executive Support & IT Service Operations </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 5mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary"> Hi Everyone, This is the learning from Session 5 of the Fellowship Product Management Program by @Grow Junction. Topic: Growth, User Acquisition & Product Marketing #<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmy&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#My</a> learnings from this session CHASM stage in product management: The chasm emerges when start-ups struggle to bridge the gap between the visionary Early Adopters and the pragmatist Early Majority Channels of Acquisition: The funnel of acquisition in product management comes from digital marketing efforts such as SEO, social media, PPC, partnerships and sometimes direct sales. Acquisition focuses on bringing users into the funnel. Ways to do this include knowing your target audience, using the right channels (such as SEO, social media, PPC, partnership and sales), sending right ads to the right audience on the right platform to increase your chances of conversion, and doing all in a cost-efficient manner. Outbound marketing, Inbound marketing, App store optimisation and word of mouth Customer Acquisition and Retention Analytics: Customer acquisition and retention analytics in product management track and analyse user behaviour to optimize strategies for attracting and retaining customers, ensuring sustainable growth and profitability. Getting knowledge on Bounce rate, click through rate, Customer churn, Customer lifetime Value, Active users, Number of Content and Revenue Generated Knowledge on 5'C: Competition, Customers, Company, Collaborators and Climate Product Market Strategy: Perfect start storm, Unique and Undeserved Thanks to the mentor <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fkunalparek&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#KunalParek</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fgrowjunction&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#Growjunction</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ffellowgrowjunction&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#fellowgrowjunction</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproductmanagment&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#productmanagment</a></p>  </div>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a 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data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by John Gusiff" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/johngusiff_plg-jtbd-onboarding-activity-7169752323089481728-YuEG" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7169752323089481728" data-featured-activity-urn="urn:li:activity:7169752323089481728" data-attributed-urn="urn:li:share:7169752320505831424">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" 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aria-label="View profile for John Gusiff" data-tracking-will-navigate> John Gusiff </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Chief Experience Officer | CX Strategy | Brand Loyalty | Customer JTBD | Experience Design | makeit toolit | Behavioral Science | GenAI | </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 8mo <span aria-hidden="true" class="text-color-text-low-emphasis before:middot"></span> <span> Edited </span> </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" 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break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary"> Customer JTBD and the Product-Led Growth (PLG) FLYWHEEL. A deeper look at how Customer JTBD research informs each of these stages: -> ACTIVATE: JTBD research uncovers the specific needs or “jobs” customers hire a product to do, guiding the creation of a tailored activation experience. By focusing on how the product directly addresses these needs from the first interaction, companies can ensure users recognize the value of the product immediately. This understanding helps in designing an onboarding process that not only educates but also excites users about the product's ability to meet their needs effectively, leading to a strong initial engagement. -> ADOPT: The adoption phase is about turning initial engagement into regular use. JTBD research helps in understanding the deeper, ongoing jobs that users expect the product to fulfill. By continually aligning the product’s features and functionalities with these jobs, companies can ensure that the product becomes an integral part of the users’ daily routines. This alignment ensures that as users’ needs evolve, the product evolves with them, maintaining its relevance and indispensability. -> ADORE: For users to truly adore a product, it must consistently exceed their expectations and provide exceptional value. JTBD research can pinpoint what makes the product indispensable to users and identify opportunities to surprise and delight them. By focusing on delivering outstanding experiences and outcomes that go beyond merely accomplishing jobs, companies can foster a deep emotional connection with the product. This connection is crucial for turning satisfied users into passionate fans. -> ADVOCATE: Users who adore a product are naturally inclined to advocate for it. JTBD research informs which aspects of the product are most impactful and satisfying to users, providing a foundation for advocacy. Understanding why users adore the product allows companies to craft more compelling referral programs and encourages organic, enthusiastic sharing of the product with others who have similar needs. Advocacy driven by genuine satisfaction and love for the product is far more effective and leads to sustainable, organic growth. By applying JTBD research throughout these stages, companies can ensure that every aspect of the PLG Flywheel is deeply rooted in understanding and meeting the actual needs of their users. My Customer JTBD courses: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2Fguntcz2f&urlhash=oka6&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/guntcz2f</a> P.S. If you liked this post, please give it a share, or a simple comment. Insightful 💡or Love ❤️ it! <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fplg&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#plg</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fjtbd&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#jtbd</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fonboarding&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#onboarding</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Factivation&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#activation</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fadoption&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#adoption</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fadvocay&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#advocay</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcustomerloyalty&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#customerloyalty</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQF46t7gFlN3YQ/feedshare-shrink_800/feedshare-shrink_800/0/1709402159811?e=2147483647&v=beta&t=KKfx3JQnjBwZRtTaLBa4gbcCUh2zNCcICR6ZwEiVPbw" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="Product-led Growth Flywheel">  </li> </ul>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a 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</a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://ca.linkedin.com/in/jananikumar28?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Janani Kumar" data-tracking-will-navigate> Janani Kumar </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  MBA Marketing </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 2w  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex 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class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">This week, we officially launched paid ads focused on generating demo requests—and wow, it’s been an eventful journey so far! Until now, I’ve mainly had conversations with founders I know personally or those where I’ve been the end user. This allowed me to refine the product to fit my vision and expectations. But now, connecting with a wider range of clients and seeing the product through their eyes has been incredibly insightful. Every conversation has brought fresh perspectives and has truly underscored the value of direct customer feedback. As you might imagine, it’s been a bit chaotic in this early stage! From analysing the campaigns, appointment setting to leading each demo myself, I’m wearing many hats right now. In the coming weeks, I plan to put more streamlined processes in place to make things smoother, but for now, it’s a hands-on learning experience that’s been invaluable. Excited to share metrics and insights soon as we continue growing! <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fstartuplife&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#StartupLife</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcustomerfeedback&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#CustomerFeedback</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproductlaunch&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#ProductLaunch</a> <a class="link" 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link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Ayush Garg" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/gargayush909_productmanagement-strategy-analytics-activity-7165691661400858624-HQHF" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7165691661400858624" data-featured-activity-urn="urn:li:activity:7165691661400858624" data-attributed-urn="urn:li:share:7165691659156905986">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://in.linkedin.com/in/gargayush909?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHfr9KHjzc6IA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1708415080801?e=2147483647&v=beta&t=tA6-xbn-0ytuzyMeRnBHGe9GZEFg7NW5bMuzwG8GgEk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Ayush Garg, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://in.linkedin.com/in/gargayush909?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Ayush Garg" data-tracking-will-navigate> Ayush Garg </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Building Skill Arbitrage @Lawsikho | Ex- @PW(Physics Wallah), Narra8ive, College Setu </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 9mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" 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data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">🌟 Unlocking the Secrets of Growth, User Acquisition & Product Marketing in Product Management with <a class="link" href="https://in.linkedin.com/in/kp27?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Kunal Parekh</a>! 🚀 Here's a comprehensive breakdown of the key learnings that have reshaped my understanding of this dynamic field: 📈 Product Lifecycle Insights: - Explored the stages of the product lifecycle: Introduction, Growth, Maturity, and Decline. Understanding these phases is crucial for effective product management strategies. 🎯 Target Segmentation Strategies: - Delved into the different target segments: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. Identifying and catering to each segment's needs is essential for product success. 🔑 Strategic Approaches: - Learned about key strategies like Personification, Quick Wins, Data-Driven Decision Making, and Continuous Support. These tactics are pivotal for driving product growth and customer satisfaction. 📢 Customer Acquisition Tactics: - Explored diverse customer acquisition plans including Content Marketing, Lead Generation, SEO, and Referral Marketing. Understanding the channels of acquisition is crucial for reaching target audiences effectively. 🔄 A/B Testing & Analytics Mastery: - Discussed the importance of A/B Testing and Customer Acquisition & Retention Analytics. Metrics like Bounce Rate, Click Through Rate, Customer Churn, and Lifetime Value are indispensable for optimizing product performance. 🚀 Go-to-Market Strategy & Product Market Strategy: - Explored the intricacies of Go-to-Market Strategy, including Discovery, Customer Journey, Design MVP, and Launch. Additionally, delved into Product Market Strategy, focusing on Competitive Advantage, Target Customers, and Marketing Strategy. This session has not only expanded my knowledge but also provided actionable insights that I'm eager to implement in my own endeavors. 🌟 Special thanks to Kunal Parekh for his invaluable guidance and expertise! 💬 Let's connect and continue the conversation! I'm passionate about Product Management and eager to exchange insights with fellow enthusiasts. What strategies have you found most effective in your product management journey? Let's learn and grow together! 🌱 <a class="link" href="https://in.linkedin.com/company/growjunction?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Growjunction</a> <a class="link" href="https://in.linkedin.com/in/jahangeer-asif?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Jahangeer Asif</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproductmanagement&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#ProductManagement</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fstrategy&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#Strategy</a> <a class="link" 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target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#LearningAndDevelopment</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fkunalparekhsession&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#KunalParekhSession</a> 🚀✨</p>  </div>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fgargayush909_productmanagement-strategy-analytics-activity-7165691661400858624-HQHF&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate 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link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by David Barlev" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/davidbarlev_productmanagement-productdevelopment-runway-activity-7249418293982191617-GxvN" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7249418293982191617" data-featured-activity-urn="urn:li:activity:7249418293982191617" data-attributed-urn="urn:li:ugcPost:7249208423731355650">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a 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Founder & CEO of Goji Labs | Helping Companies Launch & Scale | Product Strategy Expert | Angel Investor </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fdavidbarlev_productmanagement-productdevelopment-runway-activity-7249418293982191617-GxvN&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7249418293982191617" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words attributed-text-segment-list__content-truncated" dir="ltr" data-test-id="main-feed-activity-card__commentary">The success of any new product often comes down to your team’s ability to run small, focused experiments. These experiments help you test and validate different aspects of your product and marketing strategy, validating the market need and preparing for scale. 🧪 Why Small Experiments Matter Betting everything on one large-scale launch is risky. Teams often build the solution but overlook the go-to-market strategy and how the product will resonate with users. Instead, small experiments help you: * Validate core features. * Optimize user flows to drive conversion. * Refine messaging to find value propositions that resonate. 📊 Learn from Real Data Assumptions don’t hold up in the real world. Until you run tests and gather data, you’re guessing which parts of your product matter most. A/B testing, cohort analysis, and MVP launches reveal what’s working and what isn’t. This approach identifies user behavior patterns, helps refine strategies, and reduces the risk of over-investing in unproven features. 🎙️ Calibrate Messaging for Adoption A vital part of these experiments is calibrating your messaging. If users don’t understand what problem it solves, adoption will suffer. Testing and iterating on messaging through user feedback lets you quickly adjust and communicate the right benefits, boosting adoption and retention. 🔋 Optimize Resources and Extend Runway Small experiments improve your product and optimize resource allocation. By limiting upfront investment and testing different approaches, you can avoid depleting your budget early. This lean approach allows you to test multiple strategies. Once you identify what works, you can scale confidently, ensuring efficient resource use and extending your product's runway. 🎯 Find Product-Market Fit A critical challenge for any product team is finding product-market fit—the point where your product meets the needs of a specific audience. Small experiments test hypotheses about your target market and the most essential features. Feature flagging lets you roll out features to a small user group, minimizing risk while gathering valuable engagement data. 📈Scale What Works Once validated, the next step is scaling. Channel more resources into effective areas, whether it’s a feature driving engagement or a marketing channel with high ROI. Scaling based on data from prior experiments lets you focus resources where they’ll have the most impact. ➡️ The Bottom Line: Small Experiments Lead to Big Payoffs The success of your product launch doesn’t depend on one big push. It’s about running small, calculated experiments, learning from feedback, and scaling what works. This reduces risk, ensures better user alignment, and leads to a successful product launch. Are you using small experiments to guide your product strategy? How do you decide when to scale? 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lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li 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focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) 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ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_post_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5k9cgtx8rhoyqkcxfoncu1svl" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_post_contextual-sign-in-modal-header"> Unlock more content </h2> <p class="contextual-sign-in-modal__subtitle mb-2 mx-12 babybear:mx-0 text-center font-sans text-md text-color-text"> Create your free account or sign in to continue your search </p>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_post_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary" data-tracking-client-ingraph data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_post_contextual-sign-in_sign-in-modal">  Sign in </button> <div class>  <div id="public_post_contextual-sign-in_sign-in-modal" class="modal modal--sign-in" data-outlet="public_post_contextual-sign-in_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_post_contextual-sign-in_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] 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style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="0909ead5-bf2d-42e0-8962-9b7927af66b4" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_post_contextual-sign-in_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="public_post_contextual-sign-in_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_post_contextual-sign-in_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_post_contextual-sign-in_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="public_post_contextual-sign-in_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_post_contextual-sign-in_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/posts/statsig_experimentation-week-day-2-today-product-activity-7264700186822606849-XwQM" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_post_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_post_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fstatsig_experimentation-week-day-2-today-product-activity-7264700186822606849-XwQM&trk=public_post_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fstatsig_experimentation-week-day-2-today-product-activity-7264700186822606849-XwQM&trk=public_post_contextual-sign-in-modal_join-link" data-tracking-control-name="public_post_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="public_post_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> Never miss a beat on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell_post2" data-tracking-client-ingraph data-tracking-control-name="public_post_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="public_post_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> <code id="activityUrn" style="display: none"></code> <div id="toasts" class="toasts fixed z-8 babybear:right-4 mamabear:right-4 papabear:min-h-[96px] invisible top:auto bottom-4 left-4 papabear:w-[400px] toasts--bottom" type="bottom"> <template id="toast-template"> <div class="toast container-raised flex toast--bottom transition ease-accelerate duration-xxslow " data-id="toast"> <div class="toast__message flex flex-1 babybear:items-center mamabear:items-center papabear:items-start py-2 px-1.5" data-id="toast__message" role="alert" tabindex="-1"> <div class="toast__message-content-container" data-id="toast__message-content-container"> <p class="toast__message-content font-sans text-sm opacity-90 inline babybear:self-center mamabear:self-center papabear:self-start" data-id="toast__message-content"></p> </div> </div> <button class="toast__dismiss-btn cursor-pointer babybear:self-center mamabear:self-center papabear:self-start pt-3 pb-2 papabear:py-2 pl-0.5 pr-0" data-id="toast__dismiss-btn" aria-label="Close"> <svg width="24" height="24" class="fill-color-icon"><path d="M13 4.32 9.31 8 13 11.69 11.69 13 8 9.31 4.31 13 3 11.69 6.69 8 3 4.31 4.31 3 8 6.69 11.68 3Z"></path></svg> </button> </div> </template> <template id="toast-icon-caution"> <icon class="text-color-icon-caution toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/u6kgm8vi5s4rhtbgmjlphlp6"></icon> </template> <template id="toast-icon-error"> <icon class="text-color-icon-negative toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2ffvlzyh9wb65459t9va8w2ph"></icon> </template> <template id="toast-icon-gdpr"> <icon class="text-color-icon-neutral toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0d85elrpgg38lskvq1kvzb3"></icon> </template> <template id="toast-icon-notify"> <icon class="text-color-icon-neutral toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/de23f5me7dfm17unsj9up4vga"></icon> </template> <template id="toast-icon-success"> <icon class="text-color-icon-positive toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c44ryoszao52cyd0y87z7s0uf"></icon> </template> <template id="toast-cta"> <a class="toast__cta cta-link font-medium ml-0.5 text-sm text-inherit inline" target="_blank"></a> </template> </div> <script src="https://static.licdn.com/aero-v1/sc/h/4kdl05tfo7lc1e6o63oput2ah" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/6m1b8t00vuxmc30ew42uoizb7" async defer></script> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/81wy0f4hfrhoilx9eqdwg202z" data-module-id="media-player"></script>  </body> </html>

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Statsig on LinkedIn: Experimentation Week Day 2: Today, Product Manager vineeth madhusudanan…