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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><title>What is Conversion Rate Optimization (CRO)? A Complete Guide</title><meta name="robots" content="index,follow"/><meta name="description" content="A user-centric guide about conversion rate optimization (CRO): what it is, how to get started, and what experts recommend to get the best results."/><meta property="og:title" content="What is Conversion Rate Optimization (CRO)? 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src="//images.ctfassets.net/gwbpo1m641r7/1zNQ5Gd3LGGKaEN0Iqh8Uk/24fa9153263087ee32cc4256e6b6aeb1/experience-analytics_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Experience Analytics</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Visualize journeys and level up engagement</p><a aria-label="Experience Analytics" class="absolute inset-0 z-[5]" href="/platform/experience-analytics/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li><li class="space-y-3 rounded-lg max-lg:border max-lg:border-grey-pastel max-lg:p-5 max-lg:pb-4"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="Product Analytics Icon" loading="lazy" width="32" height="33" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/4YUBF2yJs3o6U1T6xy4Yl7/2f2fa56cc720433ea57f07b92e34f7f6/product-analytics.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/4YUBF2yJs3o6U1T6xy4Yl7/2f2fa56cc720433ea57f07b92e34f7f6/product-analytics.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/4YUBF2yJs3o6U1T6xy4Yl7/2f2fa56cc720433ea57f07b92e34f7f6/product-analytics.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Product Analytics</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Get the whole picture of multi-session journeys</p><a aria-label="Product Analytics" class="absolute inset-0 z-[5]" href="/platform/product-analytics/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li><li class="space-y-3 rounded-lg max-lg:border max-lg:border-grey-pastel max-lg:p-5 max-lg:pb-4"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="Voice Of Customer Icon" loading="lazy" width="32" height="33" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5mTjvKCNm6NzGsszOzgjGl/634860682d77b8d395e54c3e91496841/VOC_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5mTjvKCNm6NzGsszOzgjGl/634860682d77b8d395e54c3e91496841/VOC_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5mTjvKCNm6NzGsszOzgjGl/634860682d77b8d395e54c3e91496841/VOC_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Voice of Customer</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Make better decisions with fast user feedback</p><a aria-label="Voice of Customer" class="absolute inset-0 z-[5]" href="/platform/voice-of-customer/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li><li class="space-y-3 rounded-lg max-lg:border max-lg:border-grey-pastel max-lg:p-5 max-lg:pb-4"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="Experience Monitoring Icon" loading="lazy" width="32" height="33" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/7bX0tCQkpfOsX7rUPdsJsv/6c0ca8717d628c7168e540fd1b1bcea6/Experience_Monitoring_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/7bX0tCQkpfOsX7rUPdsJsv/6c0ca8717d628c7168e540fd1b1bcea6/Experience_Monitoring_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/7bX0tCQkpfOsX7rUPdsJsv/6c0ca8717d628c7168e540fd1b1bcea6/Experience_Monitoring_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Experience Monitoring</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Power up performance and remove friction</p><a aria-label="Experience Monitoring" class="absolute inset-0 z-[5]" href="/platform/experience-monitoring/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li></ul><div class="border-grey-pastel max-lg:rounded-lg max-lg:border max-lg:p-5 md:col-span-3"><span class="submenu-heading mb-2 opacity-[.65] lg:mb-4 lg:mt-2 lg:pl-[0.625rem]">Features</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Session Replay" class="absolute inset-0 z-20" href="/platform/capabilities/session-replay/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Session Replay Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/nCI0BAucJJyAEr41YWyUy/bb803f6cdd3e95eb6f6173e65747cdf7/Session_Replay_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/nCI0BAucJJyAEr41YWyUy/bb803f6cdd3e95eb6f6173e65747cdf7/Session_Replay_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/nCI0BAucJJyAEr41YWyUy/bb803f6cdd3e95eb6f6173e65747cdf7/Session_Replay_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Session Replay</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Heatmaps" class="absolute inset-0 z-20" href="/platform/capabilities/heatmaps/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Heatmaps Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/1DxfZwGaWOx0bzP72oqmUW/7056b2ca6cfb613bb65bcdc21afb9f7e/Heatmaps_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/1DxfZwGaWOx0bzP72oqmUW/7056b2ca6cfb613bb65bcdc21afb9f7e/Heatmaps_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/1DxfZwGaWOx0bzP72oqmUW/7056b2ca6cfb613bb65bcdc21afb9f7e/Heatmaps_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Heatmaps</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Journey Analysis" class="absolute inset-0 z-20" href="/platform/capabilities/journeys/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Journeys Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/4fUaI1HYOXYt33AhNP0QyJ/afeace35980d614f3827663655b0c3e2/Journeys_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/4fUaI1HYOXYt33AhNP0QyJ/afeace35980d614f3827663655b0c3e2/Journeys_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/4fUaI1HYOXYt33AhNP0QyJ/afeace35980d614f3827663655b0c3e2/Journeys_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Journey Analysis</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Web Analytics" class="absolute inset-0 z-20" href="/platform/web-analytics/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Web Analytics Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2fgTpATNONFvjWbHqCBQVT/aeaa5b5a042b3704981cf6aaf88d493d/Web_Analytics_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/2fgTpATNONFvjWbHqCBQVT/aeaa5b5a042b3704981cf6aaf88d493d/Web_Analytics_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/2fgTpATNONFvjWbHqCBQVT/aeaa5b5a042b3704981cf6aaf88d493d/Web_Analytics_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Web Analytics</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Error & Frustration" class="absolute inset-0 z-20" href="/platform/capabilities/error-analysis/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Errors Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2bxEPEPyHz0CzQXq51woc5/41f07db2eb24fb7529102b4f5cb5a2c8/Errors_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/2bxEPEPyHz0CzQXq51woc5/41f07db2eb24fb7529102b4f5cb5a2c8/Errors_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/2bxEPEPyHz0CzQXq51woc5/41f07db2eb24fb7529102b4f5cb5a2c8/Errors_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Error & Frustration</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Mobile Apps" class="absolute inset-0 z-20" href="/platform/capabilities/mobile/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 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srcSet="//images.ctfassets.net/gwbpo1m641r7/mgBFXwWsaiiIDXXHtPexB/efc008ff8cfd311d3c660c39efa3b093/Boost_A_B_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/mgBFXwWsaiiIDXXHtPexB/efc008ff8cfd311d3c660c39efa3b093/Boost_A_B_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/mgBFXwWsaiiIDXXHtPexB/efc008ff8cfd311d3c660c39efa3b093/Boost_A_B_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Boost A/B testing results</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Find & fix errors" class="absolute inset-0 z-20" href="/solutions/use-case/find-and-fix-errors/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Find Errors Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/45F4fJIFKSJGUmMFXh5Bsx/fcffbcbeeeecd0f489cee6281d13c77d/Find_Errors_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/45F4fJIFKSJGUmMFXh5Bsx/fcffbcbeeeecd0f489cee6281d13c77d/Find_Errors_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/45F4fJIFKSJGUmMFXh5Bsx/fcffbcbeeeecd0f489cee6281d13c77d/Find_Errors_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Find & fix errors</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Act on feedback" class="absolute inset-0 z-20" href="/solutions/use-case/feedback/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Act on Feedback Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/fSdXzDo0BZAwqA4zKfrkT/2bbc005d2ef89a85934ed38aa1c61d0c/Act_on_Feedback_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/fSdXzDo0BZAwqA4zKfrkT/2bbc005d2ef89a85934ed38aa1c61d0c/Act_on_Feedback_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/fSdXzDo0BZAwqA4zKfrkT/2bbc005d2ef89a85934ed38aa1c61d0c/Act_on_Feedback_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Act on feedback</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></ul><ul class="border-grey-pastel max-lg:rounded-lg max-lg:border max-lg:p-5 max-lg:pb-4 lg:border-r lg:px-[1.1rem] lg:py-6 basis-[29.53%]"><span class="submenu-heading mb-3 opacity-[.65] md:mb-4 md:pl-[0.625rem]">For Teams</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Digital Marketing" class="absolute inset-0 z-20" href="/solutions/teams/digital-marketing/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Digital Marketing Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5t1Dly1OwsTRUCmH8hIGHQ/9f3923dcacafa6fa2953a21dfbda8c9e/Digital_Marketing_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5t1Dly1OwsTRUCmH8hIGHQ/9f3923dcacafa6fa2953a21dfbda8c9e/Digital_Marketing_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5t1Dly1OwsTRUCmH8hIGHQ/9f3923dcacafa6fa2953a21dfbda8c9e/Digital_Marketing_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Digital Marketing</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Product" class="absolute inset-0 z-20" href="/solutions/teams/product/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Product Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5RhbkqNTlr1oXS1fHgg8Kp/96fe5b1207d026212e741eef00f816e5/Product_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5RhbkqNTlr1oXS1fHgg8Kp/96fe5b1207d026212e741eef00f816e5/Product_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5RhbkqNTlr1oXS1fHgg8Kp/96fe5b1207d026212e741eef00f816e5/Product_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Product</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Analytics" class="absolute inset-0 z-20" href="/solutions/teams/analytics/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Analytics Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2cYX4NeSttp5rTUOXXE98q/0f4aa0dfebb6513e64ae94da554e9ce1/Analytics_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/2cYX4NeSttp5rTUOXXE98q/0f4aa0dfebb6513e64ae94da554e9ce1/Analytics_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/2cYX4NeSttp5rTUOXXE98q/0f4aa0dfebb6513e64ae94da554e9ce1/Analytics_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Analytics</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="eCommerce" class="absolute inset-0 z-20" href="/solutions/teams/ecommerce/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Ecommerce Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5GKw5XwKzLISIMoUfBBxzf/b3ff49a117b05b431201ba4c34bf23b0/Ecommerce_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5GKw5XwKzLISIMoUfBBxzf/b3ff49a117b05b431201ba4c34bf23b0/Ecommerce_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5GKw5XwKzLISIMoUfBBxzf/b3ff49a117b05b431201ba4c34bf23b0/Ecommerce_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">eCommerce</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Design & UX" class="absolute inset-0 z-20" href="/solutions/teams/design-ux/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Icon — Pencil & Ruler" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/4tAs2bqLywqyrTspTmerMH/c213072aed52120bd53067c985f9a056/Design_UX_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/4tAs2bqLywqyrTspTmerMH/c213072aed52120bd53067c985f9a056/Design_UX_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/4tAs2bqLywqyrTspTmerMH/c213072aed52120bd53067c985f9a056/Design_UX_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Design & UX</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Technical & IT" class="absolute inset-0 z-20" href="/solutions/teams/tech-and-it/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Tech IT Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2MdNK6i7YgQs5HPYXl3jQP/2fd7a7ffc116d2b3424e3778f2a65b24/Tech_IT_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/2MdNK6i7YgQs5HPYXl3jQP/2fd7a7ffc116d2b3424e3778f2a65b24/Tech_IT_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/2MdNK6i7YgQs5HPYXl3jQP/2fd7a7ffc116d2b3424e3778f2a65b24/Tech_IT_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Technical & IT</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></ul><ul class="border-grey-pastel max-lg:rounded-lg max-lg:border max-lg:p-5 max-lg:pb-4 lg:border-r lg:px-[1.1rem] lg:py-6 lg:!border-0 basis-[32.47%]"><span class="submenu-heading mb-3 opacity-[.65] md:mb-4 md:pl-[0.625rem]">For Industries</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="BFSI" class="absolute inset-0 z-20" href="/solutions/industry/banking-and-financial-services/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="BFSI Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/6ASTVgiv7JazqFP5GPLttl/ad5085f12e0dc49d51c4ba37a09f8a2a/BFSI_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/6ASTVgiv7JazqFP5GPLttl/ad5085f12e0dc49d51c4ba37a09f8a2a/BFSI_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/6ASTVgiv7JazqFP5GPLttl/ad5085f12e0dc49d51c4ba37a09f8a2a/BFSI_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">BFSI</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="eCommerce & Retail" class="absolute inset-0 z-20" href="/solutions/industry/ecommerce-retail/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Icon — Shopping Bag" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/27ayXju92YK1eAVrDz7KS/4121cd8fe8fe3269aef306c52d4203af/Ecommerce_Travel_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/27ayXju92YK1eAVrDz7KS/4121cd8fe8fe3269aef306c52d4203af/Ecommerce_Travel_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/27ayXju92YK1eAVrDz7KS/4121cd8fe8fe3269aef306c52d4203af/Ecommerce_Travel_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">eCommerce & Retail</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Tech" class="absolute inset-0 z-20" href="/solutions/industry/tech-saas/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Tech Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/3mMpcixbazz9CsnBM4oX8G/38e99e455067eeb2a14c3fa59c7dbdd0/Tech_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/3mMpcixbazz9CsnBM4oX8G/38e99e455067eeb2a14c3fa59c7dbdd0/Tech_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/3mMpcixbazz9CsnBM4oX8G/38e99e455067eeb2a14c3fa59c7dbdd0/Tech_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Tech</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Travel & Hospitality" class="absolute inset-0 z-20" href="/solutions/industry/travel-hospitality/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Travel Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/1HIDkaNX5suLgYKBXgffF4/04387001a686ef35345fa1d55be0c2ad/Travel_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/1HIDkaNX5suLgYKBXgffF4/04387001a686ef35345fa1d55be0c2ad/Travel_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/1HIDkaNX5suLgYKBXgffF4/04387001a686ef35345fa1d55be0c2ad/Travel_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Travel & Hospitality</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="B2B" class="absolute inset-0 z-20" href="/solutions/industry/b2b/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="B2B Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/cl97CnWwAtG4I597SkQ4c/c2f490931c6b24ffb871f9455a0ad476/B2B_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/cl97CnWwAtG4I597SkQ4c/c2f490931c6b24ffb871f9455a0ad476/B2B_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/cl97CnWwAtG4I597SkQ4c/c2f490931c6b24ffb871f9455a0ad476/B2B_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">B2B</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Public Sector" class="absolute inset-0 z-20" href="/solutions/industry/public-sector/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Public Sector Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5x4SrmYiowLbOh565xKhWi/131aa53efdac765170018a3de95baf35/Public_Sector_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5x4SrmYiowLbOh565xKhWi/131aa53efdac765170018a3de95baf35/Public_Sector_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5x4SrmYiowLbOh565xKhWi/131aa53efdac765170018a3de95baf35/Public_Sector_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Public Sector</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></ul></menu></div></div></li><li><a class="transition-opacity duration-300 hover:opacity-30" href="/customers/"><span class="main-menu-item">Customers</span></a></li><li class="relative"><button type="button" aria-label="Open undefined submenu" class="transition-opacity duration-300 hover:opacity-30 false"><span class="main-menu-item">Resources</span></button><div class="submenu-transition left-[-50%] z-[5] w-max origin-top-left text-black lg:absolute lg:top-[200%]" style="transform:scale(0.7) translateX(-34.8%)" aria-hidden="true"><div class="z-10 overflow-hidden rounded-xl pointer-events-none invisible absolute left-0 h-0 w-0 opacity-0"><menu class="grid overflow-hidden rounded-lg max-lg:gap-y-4 lg:w-[57.375rem] lg:grid-cols-3"><div class="lg:border-r lg:border-grey-pastel lg:p-6"><div class="relative mb-4 aspect-[247/145] w-full overflow-hidden rounded-lg md:mb-5"><img alt="Resources Menu Thumbnail" loading="lazy" width="247" height="145" decoding="async" data-nimg="1" class="h-full w-full object-cover" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5icjHvgMtFOl1VEplPE28O/903168c844941437ac9005c2f31edd1e/Resources_Menu_Thumbnail.svg?w=256&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5icjHvgMtFOl1VEplPE28O/903168c844941437ac9005c2f31edd1e/Resources_Menu_Thumbnail.svg?w=640&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5icjHvgMtFOl1VEplPE28O/903168c844941437ac9005c2f31edd1e/Resources_Menu_Thumbnail.svg?w=640&q=100&fit=fill"/></div><div class="max-lg:rounded-lg max-lg:border max-lg:border-grey-pastel max-lg:p-5 max-lg:pb-4"><span class="submenu-heading mb-3 opacity-[.65]">Resource By Type</span><ul class=""><li><a class="group flex items-center p-1 max-lg:justify-between max-lg:space-x-3 max-lg:px-0" target="" aria-label="Blog" href="/blog/"><span class="text-14">Blog</span><div class="w-4 shrink-0 transform transition-transform md:mt-px md:group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></a></li><li><a class="group flex items-center p-1 max-lg:justify-between max-lg:space-x-3 max-lg:px-0" target="" aria-label="Guides" href="/guides/"><span class="text-14">Guides</span><div class="w-4 shrink-0 transform transition-transform md:mt-px md:group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></a></li><li><a class="group flex items-center p-1 max-lg:justify-between max-lg:space-x-3 max-lg:px-0" target="" aria-label="eBooks & Reports" href="/ebooks-reports/"><span class="text-14">eBooks & Reports</span><div class="w-4 shrink-0 transform transition-transform md:mt-px md:group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></a></li><li><a class="group flex items-center p-1 max-lg:justify-between max-lg:space-x-3 max-lg:px-0" target="" aria-label="Partner Stories" href="/partner-stories/"><span class="text-14">Partner Stories</span><div class="w-4 shrink-0 transform transition-transform md:mt-px md:group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></a></li><li><a class="group flex items-center p-1 max-lg:justify-between max-lg:space-x-3 max-lg:px-0" target="" aria-label="Events & Webinars" href="/events/"><span class="text-14">Events & Webinars</span><div class="w-4 shrink-0 transform transition-transform md:mt-px md:group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></a></li></ul></div></div><ul class="max-lg:divide-y max-lg:divide-grey-pastel lg:space-y-3 lg:border-r lg:border-grey-pastel lg:p-6"><li class="space-y-3 max-lg:py-5 max-lg:first:pt-4 max-lg:last:pb-4 lg:rounded-lg"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="CX-Circle Icon" loading="lazy" width="32" height="32" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/KSJbG3H19iaX09R6AA4Cy/c5aa2d2d3a26fb865f823ef9c0e8f898/CX-Circle_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/KSJbG3H19iaX09R6AA4Cy/c5aa2d2d3a26fb865f823ef9c0e8f898/CX-Circle_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/KSJbG3H19iaX09R6AA4Cy/c5aa2d2d3a26fb865f823ef9c0e8f898/CX-Circle_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">CX Circle</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Your go-to event for all things customer experience</p><a aria-label="CX Circle" class="absolute inset-0 z-[5]" href="/cx-circle/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li><li class="space-y-3 max-lg:py-5 max-lg:first:pt-4 max-lg:last:pb-4 lg:rounded-lg"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="[Asset] Icon - 2025 BenchmarksReport" loading="lazy" width="32" height="32" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/1gXuEwwRItHgVyxfH69Uq6/f3c48d7e76fd8b7ba3d8d4ff3bd62c09/partner-stories.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/1gXuEwwRItHgVyxfH69Uq6/f3c48d7e76fd8b7ba3d8d4ff3bd62c09/partner-stories.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/1gXuEwwRItHgVyxfH69Uq6/f3c48d7e76fd8b7ba3d8d4ff3bd62c09/partner-stories.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">2025 Digital Experience Benchmarks</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Insights to refine your customer experience</p><a aria-label="2025 Digital Experience Benchmarks" class="absolute inset-0 z-[5]" href="https://go.contentsquare.com/en/digital-experience-benchmark?utm_source=website&utm_medium=organic&utm_content=content&utm_partner=mktg"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li><li class="space-y-3 max-lg:py-5 max-lg:first:pt-4 max-lg:last:pb-4 lg:rounded-lg"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="Community Icon" loading="lazy" width="32" height="32" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/6rYoqnBkkbaR7OpPfiVg14/a782bfb1afeb215490d28667eabbba5b/Community_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/6rYoqnBkkbaR7OpPfiVg14/a782bfb1afeb215490d28667eabbba5b/Community_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/6rYoqnBkkbaR7OpPfiVg14/a782bfb1afeb215490d28667eabbba5b/Community_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Community</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Share tips and tricks with other Contentsquare users</p><a aria-label="Community" class="absolute inset-0 z-[5]" href="https://community.contentsquare.com/private/login"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li></ul><div class="relative space-y-6 p-5 max-lg:rounded-t-lg max-lg:pb-4 lg:p-6 lg:pr-5"><div class="absolute inset-0 bg-paleGrey max-lg:rounded-t-lg"></div><div class="!mt-0"><span class="submenu-heading mb-2 opacity-[.65] md:mb-3 lg:pl-[0.625rem]">Using Contentsquare</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="_blank" aria-label="Help Center" class="absolute inset-0 z-20" href="https://support.contentsquare.com/hc/en-gb"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Help Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/3ngFpRD1Q0ElS4tHDxkG13/e5d6dc26c003b54cb4fc61a342036945/Help_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/3ngFpRD1Q0ElS4tHDxkG13/e5d6dc26c003b54cb4fc61a342036945/Help_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/3ngFpRD1Q0ElS4tHDxkG13/e5d6dc26c003b54cb4fc61a342036945/Help_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Help Center</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="_blank" aria-label="Learning Hub" class="absolute inset-0 z-20" href="https://learn.contentsquare.com/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="Learning Hub Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/7tPlAr0gDqGMmBvROSHdfd/2082e7fda83d23ee5e60d58acf00a90e/Learning_Hub_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/7tPlAr0gDqGMmBvROSHdfd/2082e7fda83d23ee5e60d58acf00a90e/Learning_Hub_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/7tPlAr0gDqGMmBvROSHdfd/2082e7fda83d23ee5e60d58acf00a90e/Learning_Hub_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 mr-1">Learning Hub</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Partner Ecosystem" class="absolute inset-0 z-20" href="/partner-ecosystem/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 flex-shrink-0 rounded-[0.125rem]"><img alt="On Demand Participants Icon" loading="lazy" width="32" height="32" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/77aw5SBHAwFOJOLYnOsEww/786f9223d0cc72de0e66de0d5a820869/On_Demand_Participants_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/77aw5SBHAwFOJOLYnOsEww/786f9223d0cc72de0e66de0d5a820869/On_Demand_Participants_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/77aw5SBHAwFOJOLYnOsEww/786f9223d0cc72de0e66de0d5a820869/On_Demand_Participants_Icon.svg?w=64&q=100&fit=fill"/></div><span class="text-14 mr-1">Partner Ecosystem</span></div><div class="z-20 ml-2 w-[.6rem] flex-shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 flex-shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></div></div></menu></div></div></li><li><a class="transition-opacity duration-300 hover:opacity-30" href="/pricing/"><span class="main-menu-item">Pricing</span></a></li></ul></nav><div class="ml-auto hidden items-center gap-x-4 md:flex xl:gap-x-6"><div class="flex gap-x-2.5 xl:gap-x-3"><a target="" href="/request-a-demo/"><div class="button group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.6875rem] border border-black text-black hover:bg-black hover:text-white"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Book a demo</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Book a demo</span></div></div></a><a target="_blank" href="https://insights.hotjar.com/register?cs_lite=1&utm_source=csq_website"><div class="button group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.6875rem] border border-transparent bg-coral-shade text-white hover:bg-coral-dark"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Start for free</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Start for free</span></div></div></a></div></div><div class="ml-auto md:ml-0 lg:hidden"><div class="" aria-label="Show menu" role="button" tabindex="0"><div class="relative h-6 w-6"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 28 28" fill="none"><path d="M1 2H27V4.88889H1V2ZM1 12.1111H27V15H1V12.1111ZM1 22.2222H27V25.1111H1V22.2222Z" fill="currentColor"></path></svg></div></div></div></div></div></header><main id="main-content" tabindex="-1" class="jsx-2916698091"><nav class="z-[15] w-full bg-lilac-pastel py-3 md:sticky md:top-[3.7rem] md:top-16 lg:top-20"><div class="container-large container"><div class="relative flex w-full justify-center"><div class="absolute inset-y-0 left-0 w-20 bg-gradient-to-r from-lilac-pastel transition-opacity duration-300 sm:w-28 lg:w-40 opacity-0"></div><ul class="hide-scrollbar flex gap-x-3 overflow-x-auto whitespace-nowrap"><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/conversion-rate-optimization/">Conversion rate optimization 101: the user-centric approach to CRO</a></li><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/conversion-rate-optimization/audit/">How to perform a successful CRO audit of your website in 9 steps</a></li><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/conversion-rate-optimization/metrics/">10 key conversion rate optimization metrics + KPIs to build a better digital experience</a></li><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/conversion-rate-optimization/tools/">9 popular CRO tools to improve UX and increase conversions</a></li></ul><div class="absolute inset-y-0 right-0 w-20 bg-gradient-to-l from-lilac-pastel transition-opacity duration-300 sm:w-28 lg:w-40 opacity-0"></div></div></div></nav><section class="container-large container space-y-6 pt-10 sm:space-y-8 sm:pt-12 md:space-y-16 lg:pt-20"><div class="space-y-10"><div class="mx-auto flex w-full max-w-[42.375rem] flex-col items-center"><div class="text-14 font-medium !leading-none text-black/80"><span class="mr-1 text-lilac-dark">Guide</span><span><span class="text-grey-light">—</span> 11 min read</span></div><h1 class="text-h1 mt-6 text-center sm:mt-8">Conversion rate optimization 101: the user-centric approach to CRO</h1><p class="text-20 mx-auto mt-4 w-full max-w-[38.75rem] text-center text-black/80">A user-centric guide about conversion rate optimization (CRO): what it is, how to get started, and what experts recommend to get the best results.</p></div></div><div class="relative aspect-[1320/688] overflow-hidden rounded-xl bg-grey-pastel"><img alt="Digital-Marketing-Masthead" fetchpriority="high" width="1320" height="688" decoding="async" data-nimg="1" class="h-full w-full object-cover" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/1SHaCzbI4lawdNE0uGRN1d/f80e99f69ccbcc760f67f805e5e648f5/Digital-Marketing-Masthead.png?w=1920&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/1SHaCzbI4lawdNE0uGRN1d/f80e99f69ccbcc760f67f805e5e648f5/Digital-Marketing-Masthead.png?w=3840&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/1SHaCzbI4lawdNE0uGRN1d/f80e99f69ccbcc760f67f805e5e648f5/Digital-Marketing-Masthead.png?w=3840&q=100&fit=fill&fm=avif"/><div class="absolute z-10 !h-fit false bg-white text-white " style="border-radius:12px 0 0 0;height:2rem;bottom:0px;right:0px;width:0px"><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:0;bottom:100%;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:100%;bottom:0;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="aspect-[80/44] h-6 md:h-11"></div></div></div></section><section class="pb-16 pt-12 sm:pt-16 md:pb-164 lg:pt-24 xl:pt-164"><div class="container-large container grid gap-10 md:grid-cols-12 md:flex-row md:gap-6"><div class="md:col-span-3"><aside class="w-full shrink-0 self-start md:sticky md:top-32 lg:top-40 md:max-w-[19.5rem] md:pr-3 lg:pr-6 !pr-0 lg:max-w-[16rem]"><nav class="space-y-4 max-md:hidden xl:pr-8 mb-8 border-b border-black/5 pb-6 lg:pb-10"><div class="text-14 text-black/[.65]">Table of contents</div><ul class="space-y-3"><li class="text-16 is-smaller font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>Summary</span></button></li><li class="text-16 is-smaller font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>What is conversion rate optimization or CRO?</span></button></li><li class="text-16 is-smaller font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>CRO quick start guide: 6 steps for success</span></button></li><li class="text-16 is-smaller font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>CRO tips and best practices</span></button></li><li class="text-16 is-smaller font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>🚀 Your CRO journey has just begun</span></button></li><li class="text-16 is-smaller font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>Conversion Rate Optimization FAQs</span></button></li></ul></nav><div class="mb-8 grid gap-y-6"><div class="grid gap-y-2 border-b border-black/5 pb-6"><span class="text-14 opacity-65">Published</span><span class="text-16">January 30, 2024</span></div><div class="grid gap-y-2 border-b border-black/5 pb-6"><span class="text-14 opacity-65">Last Updated</span><span class="text-16">November 06, 2024</span></div></div><div class="flex flex-col gap-3 lg:flex-row lg:items-center"><div class="text-14 text-black/[.65]">Share article</div><div class="flex gap-x-1.5 text-black"></div></div></aside></div><div class="md:col-span-8 lg:col-span-7"><article><div class="prose prose-616"><p class="">Whether you own an ecommerce website, manage an online marketing team, or are responsible for your brand’s SEO efforts, you’ll know how vital conversions are to your business. Conversion rate optimization practices maximize your potential for drawing in customers.</p><p class="">This multi-chapter guide dispels a few myths about conversion optimization, shares tips from 20+ conversion experts, and gives you a free, three-step CRO plan to help you gather the high-quality data you need to improve your conversion rates over and over again. It all starts here in Chapter 1, with an in-depth introduction to user-centric CRO.</p><h2 id="summary" class="">Summary</h2><ul class="custom-ul"><li class="custom-li"><p class=""><strong>Conversion rate optimization definition</strong>: CRO is the practice of increasing the percentage of users who perform a desired action—or conversion—on a website.</p></li><li class="custom-li"><p class=""><strong>6 steps for CRO success</strong>: </p><ul class="custom-ul"><li class="custom-li"><p class=""><strong>Step 1</strong>: identify important conversions. Decide on the desired action you want to target, depending on your business.</p></li><li class="custom-li"><p class=""><strong>Step 2</strong>: analyze your conversion funnel. Conduct funnel analysis to identify factors that make visitors leave before converting.</p></li><li class="custom-li"><p class=""><strong>Step 3</strong>: gather user data. Gather as much information as you can about your users to understand their drivers, barriers, and hooks.</p></li><li class="custom-li"><p class=""><strong>Step 4</strong>: create hypotheses. Use the insights you gathered to hypothesize what funnel features to add, adjust, or remove.</p></li><li class="custom-li"><p class=""><strong>Step 5</strong>: test your hypotheses. Implement data-driven optimizations and A/B test web page variants.</p></li><li class="custom-li"><p class=""><strong>Step 6</strong>: review and iterate. Continuously review everything you’ve done and mark the effect your tested changes had on your conversion rate.</p></li></ul></li><li class="custom-li"><p class=""><strong>CRO best practice tips</strong>: there’s no single, guaranteed CRO solution that will work for every business. Your users’ needs, pain points, and motivations should ultimately dictate your CRO program.</p></li></ul><h2 id="what-is-conversion-rate-optimization-or-cro" class=""><strong>What is conversion rate optimization or CRO?</strong></h2><p class="">Conversion rate optimization is <strong>the practice of increasing the percentage of users who perform a desired action on a website</strong>. Desired actions, also called conversions, can include purchasing a product, clicking ‘add to cart’, or filling out a form. Successful CRO strategies aim to increase conversions by focusing on the customer experience.</p><h3><strong>Why you should take a customer-centric approach to CRO</strong></h3><p class="">You’ll notice many conversion rate optimization strategies concentrate heavily on percentages, averages, and benchmarks. While improving conversions is the ultimate goal of CRO, taking a purely numerical approach won’t get you very far—the more you look at spreadsheets full of data points and actions, the less you consider the individuals behind them.</p><p class=""><strong>A holistic approach to CRO puts people front and center by trying to understand what drives, stops, and persuades them to convert. </strong></p><p class="">That said, let’s dive into six easy steps to kick off your customer-centric CRO strategy.</p><div class="not-prose lg:py-4 my-8 md:my-12 lg:my-20"><div class="relative rounded-xl bg-coral-dark text-white px-6 py-7 sm:p-8 lg:px-[3.25rem] lg:py-12"><h2 class="text-h5 text-white">Find CRO success with Contentsquare!</h2><p class="text-16 mb-4 mt-2 w-full max-w-[25.9375rem] text-white/80 md:mb-6">Use Contentsquare to see what's really happening, identify problems, and increase conversions.</p><ul class="flex space-x-3 sm:space-y-0 "><li class="unstyled-li"><a href="https://contentsquare.com/pricing?utm_source=content_guide" target="_blank" rel="noreferrer" class="link-element group inline-flex"><div class="button group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.8125rem] border border-transparent bg-white text-black hover:border-white hover:bg-transparent hover:text-white"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Sign up</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Sign up</span></div></div></a></li></ul><div class="absolute z-10 !h-fit false bg-white text-white " style="border-radius:12px 0 0 0;height:2rem;bottom:0px;right:0px;width:0px"><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:0;bottom:100%;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:100%;bottom:0;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="aspect-[80/44] h-7 md:h-12"></div></div></div></div><h2 id="cro-quick-start-guide-6-steps-for-success" class=""><strong>CRO quick start guide: 6 steps for success</strong></h2><p class="">We can’t say it enough: <strong>the winning approach to CRO involves understanding your customers</strong> and using the insights you gain to build an optimization strategy that improves your business <em>and</em> the user experience. We explain how to do this in practice in the CRO program chapter of this guide. But for now, let’s take a look at the steps and tools that will get you there.</p><p class="">📝 <strong>Note</strong>: Contentsquare provides an entire suite of customer-centric analytics tools you can effortlessly access from one platform. Throughout this piece, we’ll use our tools as examples of how to conduct a truly user-centric optimization process.</p><h3><strong>Step 1: identify important conversions</strong></h3><p class="">Conversions—or the specific actions you want more users to take—look different from business to business and will vary depending on your goal. If you run an ecommerce site, a conversion might be a completed purchase; for a software-as-a-service (SaaS) company, it might be signing up for a free trial.</p><p class="">Once you identify the desired action you want to target, it’s time to optimize the rate at which visitors complete said action—in other words, your ‘conversion rate’.</p><h4><strong>Calculate your conversion rate</strong></h4><p class="">To optimize your conversion rate, you’ll first need to know how to calculate it. It’s pretty simple: divide the number of conversions (desired actions taken) by the total number of visitors and multiply the result by 100 to get a percentage.</p><figure class="prose-image my-8 md:my-[3.75rem]"><img alt="[Visual] CR calculation" loading="lazy" width="960" height="236" decoding="async" data-nimg="1" class="w-full rounded-lg" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/1PzFRy0kX2tosBfgfuF729/3fc9b4f9bab29dc698be36a5757f4c05/conversion-rate-equation.svg?w=1080&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/1PzFRy0kX2tosBfgfuF729/3fc9b4f9bab29dc698be36a5757f4c05/conversion-rate-equation.svg?w=1920&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/1PzFRy0kX2tosBfgfuF729/3fc9b4f9bab29dc698be36a5757f4c05/conversion-rate-equation.svg?w=1920&q=100&fit=fill"/></figure><p class="">For example, if your web page had 18 sales and 450 visitors last month, your conversion rate is 18 divided by 450 (0.04), multiplied by 100 = 4%. </p><p class="">Most CRO tools will do this calculation for you, but it helps to understand the math behind it.</p><h4><strong>🧐 What is the average conversion rate?</strong></h4><p class="">Depending on the sources you consult, the average conversion rate is anywhere between 1% and 4%.</p><p class="">But we’ll be the first to say it: this figure is sort of meaningless. That’s because</p><ul class="custom-ul"><li class="custom-li"><p class="">Every website, page, and audience is different</p></li><li class="custom-li"><p class="">Most businesses don't publish their conversion data anyway</p></li><li class="custom-li"><p class="">Good conversion rates differ wildly depending on the conversion goal (ad clicks, checkout completions, newsletter signups, etc.)</p></li></ul><p class="">Averages may be useful as starting points for benchmarking, but what do they really have to do with <em>your</em> website? You’re better off focusing on developing an in-depth understanding of what actually matters to your users, so you can give it to them. Conversions will naturally follow.</p><h3><strong>Step 2: analyze your conversion funnel</strong></h3><p class="">Next, it’s time to take a magnifying glass to each page of your conversion funnel. 🔎 This process is called funnel analysis, and the goal is to identify factors that make visitors ‘drop off’ and leave before converting.</p><p class="">You can calculate your conversion rate <em>and</em> find out where and why people drop off with a web analytics tool like Contentsquare’s <a href="https://support.contentsquare.com/hc/en-gb/articles/6075026902556-Introduction-to-Funnel-Analysis" target="_blank" rel="noopener noreferrer"><u>Funnel Analysis</u></a> that visualizes how traffic moves through your site.</p><p class="">Funnel Analysis lets you pinpoint high-exit pages and analyze every step of your conversion funnel, enabling you to get to the bottom of low conversion rates with additional help from integrated behavior analytics tools that capture how real users interact with your website, like heatmaps and session recordings.</p><p class="">You can dive deeper and filter conversion data by key demographics—like geographic region or social media traffic—to segment users and tailor your funnels to fit each target audience.</p><h3><strong>Step 3: gather user data</strong></h3><p class="">After you determine key drop-off points in your funnel, start gathering as much information as you can about your users. This is arguably the most important step in any user-centric CRO strategy, and you’ll find that not every conversion blocker is quantifiable or clear-cut. </p><p class="">Yes: sometimes an issue is as simple as one bug preventing 80% of your users from taking a desired action. But other times, your site might function perfectly, and people still don’t convert. When this happens, you’ll need to keep exploring the why behind the data and focus on your users’ needs—that’s what CRO is <em>actually</em> about. </p><p class="">Focusing on the final action—the conversion—is obviously important, but in reality, a lot happens <em>before</em> that point:</p><ul class="custom-ul"><li class="custom-li"><p class="">Specific drivers bring people to your website</p></li><li class="custom-li"><p class="">Specific barriers make them leave</p></li><li class="custom-li"><p class="">Specific hooks persuade them to convert</p></li></ul><h4><strong>🚗 Drivers</strong></h4><p class="">Determine what factors lead people to your site by analyzing funnel website traffic data or running a traffic attribution survey to account for offline drivers like word-of-mouth referrals.</p><p class="">Even better, follow the steps outlined in our article on creating user personas that represent your user base and their motivations, then organize all the data you collect into a list of the main things people want to accomplish on your site. </p><p class="">Contentsquare’s <a href="https://contentsquare.com/platform/voice-of-customer/" target="_blank" rel="noopener noreferrer"><u>Voice of Customer (VoC)</u></a> is a great tool for running online surveys that get to the root of who your users are and what brings them to your business—you can embed a survey directly on a page to target visitors at key conversion moments, trigger a pop-up poll when they first land your homepage, or send existing customers a more in-depth questionnaire via email. </p><p class="">You can expedite the research process by letting AI generate a goal-oriented survey for you in seconds. Once responses start rolling in, you’ll get a tailored summary report that presents actionable takeaways from the feedback you collect, so you can focus on translating conversion insights into practice.</p><figure class="prose-image my-8 md:my-[3.75rem]"><img alt="[Visual] AI survey > survey goal" loading="lazy" width="873" height="663" decoding="async" data-nimg="1" class="w-full rounded-lg" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2YHLhJlL1JQqhMWO0gMYyr/d8003cbda13fd6bf1932a1f98ae7aa8f/VoC_-_Create_a_survey_with_AI.png?w=1080&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/2YHLhJlL1JQqhMWO0gMYyr/d8003cbda13fd6bf1932a1f98ae7aa8f/VoC_-_Create_a_survey_with_AI.png?w=1920&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/2YHLhJlL1JQqhMWO0gMYyr/d8003cbda13fd6bf1932a1f98ae7aa8f/VoC_-_Create_a_survey_with_AI.png?w=1920&q=100&fit=fill&fm=avif"/></figure><p class=""><em>Get started in seconds with AI-generated survey questions in Contentsquare</em></p><h4><strong>⛔️ Barriers</strong></h4><p class="">If people aren’t converting at the rates you’re aiming for, there’s bound to be a hurdle or two standing in their way that you can work to remove. To find out what might stop potential customers from converting once they’ve landed on your site, you can turn to user behavior analytics tools like Heatmaps and Session Replays.</p><p class="">Contentsquare’s <a href="https://contentsquare.com/platform/capabilities/heatmaps/" target="_blank" rel="noopener noreferrer"><u>Heatmaps</u></a> give you powerful user insights by visualizing what users do on your pages—where they click, how far they scroll, and what they look at or ignore—so you can remove friction and identify features they’re missing on both desktop and mobile devices. Then, our <a href="https://contentsquare.com/platform/capabilities/session-replay/" target="_blank" rel="noopener noreferrer"><u>Session Replays</u></a> integrate seamlessly with Heatmaps to give you the full picture of people interacting with your site in real time.</p><h3>Heatmaps 🤝 Session Replays: a match made in CRO heaven</h3><p class="">If your heatmap in Contentsquare shows a trend of increased rage clicks—repeated, frustration-induced clicking on a specific element—over time, zoom in on individual users’ journeys by watching companion session replays that reveal what these users were doing at the moment they encountered a barrier along their journey.</p><p class="">Similarly, if you notice a user struggling to perform an action in a replay, zoom out in a single click to view the related heatmap and determine whether multiple users are facing the same blocker. This way, you’ll clear the path to potential conversions.</p><h4><strong>🪝 Hooks</strong></h4><p class="">What better way to determine which factors ‘hook’ people in than to consult the ones who are already hooked? Ask your existing customers what persuaded them to convert, and what almost caused them not to, so you can have a solid grasp of what went right and what to avoid along the conversion funnel. </p><p class="">Running another on-page or external link survey would yield helpful results, but if you want to gather even richer data, try interviewing your users. Our Interviews tool offers the full package for conducting user interviews, from recruitment and scheduling to hosting and recording. Interviews will automatically transcribe your conversations, and you can chat, highlight key clips, and add notes to keep your team in the loop.</p><figure class="prose-image my-8 md:my-[3.75rem]"><img alt="[Visual] Interviews" loading="lazy" width="958" height="871" decoding="async" data-nimg="1" class="w-full rounded-lg" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/OJv8U4tcGgzOA6jCrQLif/5265dac22d4eb60c9ae1896e0dac8adb/User_interview.png?w=1080&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/OJv8U4tcGgzOA6jCrQLif/5265dac22d4eb60c9ae1896e0dac8adb/User_interview.png?w=1920&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/OJv8U4tcGgzOA6jCrQLif/5265dac22d4eb60c9ae1896e0dac8adb/User_interview.png?w=1920&q=100&fit=fill&fm=avif"/></figure><p class=""><em>Interview customers to understand what persuaded them to convert</em></p><p class="">Once you’ve spoken to real people from your customer base, compare what persuaded them to convert with the factors that blocked them so you can start reflecting on what features to lean into and away from.</p><h3><strong>Step 4: create hypotheses</strong></h3><p class="">The next step is tying together all the insights from the data you collect in Step 3 by developing hypotheses and determining what funnel features to add, adjust, or remove to increase conversions. </p><p class="">It may seem daunting to draw sound conclusions from such a wealth of data, but that’s what the next step is for: testing your hypotheses to determine which changes lead to impactful results and which changes you should scrap. You’ll have to do some trial and error to confirm your hypotheses, so don’t stress too much about getting things right on the first try—CRO is an iterative process.</p><h3><strong>Step 5: test your hypotheses</strong></h3><p class="">Now it’s time to put your theories to the test and implement data-driven optimizations geared towards increasing conversions. When it comes to CRO tests, <a href="https://contentsquare.com/blog/qualitative-vs-quantitive/" target="_blank" rel="noopener noreferrer"><u>quantitative and qualitative metrics</u></a> should be intertwined—one gives you the <em>what</em>, while the other gives you the <em>why</em>. </p><p class="">A/B testing variants of each web page is an excellent method for trying out new UX page designs and sales funnel flows. </p><p class="">👉 <em>Read our comprehensive guide on </em><a href="https://contentsquare.com/guides/ab-testing/how-to/" target="_blank" rel="noopener noreferrer"><em><u>A/B testing</u></em></a><em> to come up with a game plan and figure out which modifications drive conversions.</em></p><h3><strong>Step 6: review and iterate</strong></h3><p class="">The last (and continuing) step is to review everything you’ve done and mark the effect your tested changes had on your conversion rate. Conversion rates will improve incrementally the more you iterate, so keep monitoring your conversion rate and decide which areas of your funnel need addressing with an ongoing CRO program. </p><p class="">Contentsquare gives you dashboards to help you effortlessly stay on top of your CRO metrics, visual insights, and user feedback. These dashboards don’t just give you a bird's-eye overview of your most crucial metrics—they also allow you to effortlessly zoom in to the specific session replays, heatmaps, or user feedback impacting these metrics.</p><figure class="prose-image my-8 md:my-[3.75rem]"><img alt="Image — Hero Dashboard Visual — Mobile" loading="lazy" width="1054" height="596" decoding="async" data-nimg="1" class="w-full rounded-lg" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/gyrb4VqxBNH63OYakVnjA/d962628d674964a9fda694beb9edb7bb/mobile-dashboard.svg?w=1080&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/gyrb4VqxBNH63OYakVnjA/d962628d674964a9fda694beb9edb7bb/mobile-dashboard.svg?w=3840&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/gyrb4VqxBNH63OYakVnjA/d962628d674964a9fda694beb9edb7bb/mobile-dashboard.svg?w=3840&q=100&fit=fill"/></figure><p class=""><em>A marketing dashboard in Contentsquare</em></p><h2 id="cro-tips-and-best-practices" class=""><strong>CRO tips and best practices</strong></h2><p class="">If you’ve already done some research into digital marketing strategies, chances are you’ve come across a few ‘best practice’ lists. Best practices, within the context of CRO, are commonly held beliefs that a particular optimization will guarantee an increase in conversion rate. </p><p class="">Suggested optimizations might include </p><ul class="custom-ul"><li class="custom-li"><p class="">Using a strong color for all call-to-action (CTA) buttons</p></li><li class="custom-li"><p class="">Relying on urgency (e.g., time-limited offers) to drive sales</p></li><li class="custom-li"><p class="">Always displaying testimonials </p></li></ul><p class="">But are these best practices always good for improving <em>your</em> conversion rate? Debatable.</p><p class="">First of all, best practice is—by definition—past practice: it's something that worked in the past for someone else. You can’t guarantee it’s going to work today, and just because it worked for someone doesn’t mean it’s going to work for you.</p><p class="">In the long term, blindly applying best practices won’t lead to your full potential for growth. </p><p class="">There is, however, <em>one</em> core principle we can recommend as always valid: spend time understanding your users and customers—or, as we like to say around here at Contentsquare, <strong>build a customer-centric culture by </strong><strong><em>obsessing</em></strong><strong> over your users and customers</strong>. Fixate on their needs and desired outcomes, learn as much as you can about their concerns and hesitations, and then deliver solutions that address them.</p><div class="not-prose lg:py-4 my-8 md:my-12 lg:my-20"><div class="relative rounded-xl bg-coral-dark text-white px-6 py-7 sm:p-8 lg:px-[3.25rem] lg:py-12"><h2 class="text-h5 text-white">Find CRO success with Contentsquare!</h2><p class="text-16 mb-4 mt-2 w-full max-w-[25.9375rem] text-white/80 md:mb-6">Use Contentsquare to see what's really happening, identify problems, and increase conversions.</p><ul class="flex space-x-3 sm:space-y-0 "><li class="unstyled-li"><a href="https://contentsquare.com/pricing?utm_source=content_guide" target="_blank" rel="noreferrer" class="link-element group inline-flex"><div class="button group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.8125rem] border border-transparent bg-white text-black hover:border-white hover:bg-transparent hover:text-white"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Sign up</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Sign up</span></div></div></a></li></ul><div class="absolute z-10 !h-fit false bg-white text-white " style="border-radius:12px 0 0 0;height:2rem;bottom:0px;right:0px;width:0px"><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:0;bottom:100%;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:100%;bottom:0;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="aspect-[80/44] h-7 md:h-12"></div></div></div></div><h2 id="your-cro-journey-has-just-begun" class="">🚀 Your CRO journey has just begun</h2><p class="">We have so much more to show you. The following chapters of this guide cover</p><ol class="custom-ol"><li class="custom-li"><p class=""><strong>Our three-step CRO program</strong>: a free, downloadable CRO process that helps you understand the drivers that bring people to your site, the barriers that stop them from converting, and the hooks that persuade them to stay </p></li><li class="custom-li"><p class=""><strong>20+ expert CRO tips</strong>: 20+ expert CRO practitioners answer the question: ‘What's the one thing you recommend to people working on improving their conversion rate?’ </p></li><li class="custom-li"><p class=""><strong>6 benefits of a user-centric CRO approach</strong>: you’ve done the hard part—getting potential customers on your site. Now, discover what you stand to gain from a higher conversion rate. </p></li><li class="custom-li"><p class=""><strong>How to perform a successful CRO audit of your website</strong>: a nine-step guide to a proven CRO audit method to identify opportunities to improve your site’s conversion rate </p></li><li class="custom-li"><p class=""><strong>CRO glossary</strong>: an explanation of the most commonly used terms and messaging in CRO, from split testing and CTA buttons to multivariate testing</p></li></ol><h2 id="conversion-rate-optimization-faqs" class=""><strong>Conversion Rate Optimization FAQs</strong></h2><div class="not-prose !my-10 md:!my-[3.75rem]"><ul class="faqs-list space-y-5 md:space-y-6"><li class="overflow-hidden rounded-lg border border-grey-pastel !p-0"><button type="button" aria-label="[object Object]" class="faq-button flex w-full items-center justify-between space-x-4 p-4 text-left md:p-6"><span class="text-h7">How do I improve my conversion rate?</span><div class="h-3 w-[.6rem] shrink-0 transition-transform duration-200 rotate-180"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 8 6" fill="none"><title>Chevron</title><path d="M3.99997 3.66681L7.11111 0.555664L8 1.44456L3.99997 5.44457L-3.88548e-08 1.44456L0.888883 0.555664L3.99997 3.66681Z" fill="currentColor"></path></svg></div></button><div aria-hidden="false" tabindex="-1" style="height:0px;opacity:0;margin-top:0px"><div class="rich-text-no-embed prose prose-opacity-80 prose-16 prose space-y-3 px-4 pb-4 md:space-y-5 md:px-6 md:pb-6 "><p class="">To improve your website conversion rate, use CRO tools to analyze web pages that are underperforming according to your conversion goals, and find out what could be preventing visitors from taking a desired action—for example, clicking a CTA button, joining an email list, or adding something to their shopping cart.</p><p class="">Once you’ve identified any blockers your website visitors are experiencing, you can make more informed decisions about what changes should be tested on your pages (with A/B testing or multivariate testing) to improve conversion rates.</p><p class="">Note: you should also analyze your highest-converting pages to see what <em>does</em> work—what is it that convinces customers to make it through the conversion funnel on those pages?</p></div></div></li><li class="overflow-hidden rounded-lg border border-grey-pastel !p-0"><button type="button" aria-label="[object Object]" class="faq-button flex w-full items-center justify-between space-x-4 p-4 text-left md:p-6"><span class="text-h7">What can help you analyze conversion optimization?</span><div class="h-3 w-[.6rem] shrink-0 transition-transform duration-200 "><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 8 6" fill="none"><title>Chevron</title><path d="M3.99997 3.66681L7.11111 0.555664L8 1.44456L3.99997 5.44457L-3.88548e-08 1.44456L0.888883 0.555664L3.99997 3.66681Z" fill="currentColor"></path></svg></div></button><div aria-hidden="true" tabindex="-1" style="height:0px;opacity:0;margin-top:0px"><div class="rich-text-no-embed prose prose-opacity-80 prose-16 prose space-y-3 px-4 pb-4 md:space-y-5 md:px-6 md:pb-6 "><p class="">To analyze conversion optimization, dive into metrics with <a href="https://contentsquare.com/platform/product-analytics/" target="_blank" rel="noopener noreferrer"><u>Contentsquare Product Analytics</u></a>. Or use <a href="https://contentsquare.com/blog/contentsquare-vs-ga4/" target="_blank" rel="noopener noreferrer"><u>Google Analytics and Contentsquare</u></a> together. </p><p class="">During your analysis, take note of these three things so you can optimize efficiently:</p><ul class="custom-ul"><li><p class="">The drivers that bring people to your website</p></li><li><p class="">The barriers that might stop them or make them leave</p></li><li><p class="">The hooks that persuade them to convert</p></li></ul><p class=""></p></div></div></li><li class="overflow-hidden rounded-lg border border-grey-pastel !p-0"><button type="button" aria-label="[object Object]" class="faq-button flex w-full items-center justify-between space-x-4 p-4 text-left md:p-6"><span class="text-h7">How do you measure conversion rate?</span><div class="h-3 w-[.6rem] shrink-0 transition-transform duration-200 "><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 8 6" fill="none"><title>Chevron</title><path d="M3.99997 3.66681L7.11111 0.555664L8 1.44456L3.99997 5.44457L-3.88548e-08 1.44456L0.888883 0.555664L3.99997 3.66681Z" fill="currentColor"></path></svg></div></button><div aria-hidden="true" tabindex="-1" style="height:0px;opacity:0;margin-top:0px"><div class="rich-text-no-embed prose prose-opacity-80 prose-16 prose space-y-3 px-4 pb-4 md:space-y-5 md:px-6 md:pb-6 "><p class="">To measure and calculate your conversion rate, divide the number of conversions by the total number of visitors, and multiply by 100:</p><p class=""><em>Conversion rate = (conversions / visitors) x 100</em></p><p class="">Keep track of changes you make to your site, and measure your conversion rate often so you can find out if the changes you make increase conversions.</p></div></div></li></ul></div><p class=""></p></div></article><div class="mt-10 space-y-4 md:mt-[3.5rem] md:space-y-6"><div class="mx-auto w-full max-w-[38.5rem] "><div class="flex w-full flex-col items-start gap-x-5 rounded-xl border border-grey-pastel px-6 py-7 sm:max-w-[38.5rem] sm:flex-row sm:p-8 lg:p-10 lg:pt-9"><div class="flex-1 max-sm:mt-2.5 lg:pt-2"><div class="text-18 font-medium text-black lg:!leading-none">Contentsquare's Content Team</div><p class="text-18 mt-3 text-black/80">We’re an international team of content experts and writers with a passion for all things customer experience (CX). From best practices to the hottest trends in digital, we’ve got it covered. Explore our guides to learn everything you need to know to create experiences that your customers will love. Happy reading!</p></div></div></div></div></div></div></section><section class="bg-paleGrey py-12 md:py-32"><div class="container-large container grid md:grid-cols-4 md:gap-x-6"><div class="pb-6 md:col-span-4 md:pb-8"><h2 class="text-h5">Continue reading</h2></div><ul class="grid gap-6 md:col-span-3 md:grid-cols-2"><li><div class="group relative"><div class="relative mb-5 aspect-[312/163] w-full overflow-hidden rounded-[.375rem] bg-paleGrey"><img alt="[Guide] [Website analytics] Homepage " loading="lazy" width="624" height="432.0507399577167" decoding="async" data-nimg="1" class="transition-scale h-full w-full object-cover duration-500 group-hover:scale-[1.04]" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2UZ27P5MaxkUlKktO6d0Bn/0fdd8ddfb9a959efef0664b86ad56a34/Guide_-_website_analytics_-_homepage_.jpeg?w=640&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/2UZ27P5MaxkUlKktO6d0Bn/0fdd8ddfb9a959efef0664b86ad56a34/Guide_-_website_analytics_-_homepage_.jpeg?w=1920&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/2UZ27P5MaxkUlKktO6d0Bn/0fdd8ddfb9a959efef0664b86ad56a34/Guide_-_website_analytics_-_homepage_.jpeg?w=1920&q=100&fit=fill&fm=avif"/></div><div><div class="mb-2 md:mb-3"><div class="text-14 space-x-2 !font-medium"><span class="text-coral-dark">Guide</span></div></div><h3 class="text-h6 md:mt-4">Website analysis: your go-to optimization resource</h3><a class="absolute inset-0" aria-label="Website analysis: your go-to optimization resource" href="/website-analysis/"></a></div></div></li><li><div class="group relative"><div class="relative mb-5 aspect-[312/163] w-full overflow-hidden rounded-[.375rem] bg-paleGrey"><img alt="Behavior analytics hero" loading="lazy" width="624" height="416.23405851462866" decoding="async" data-nimg="1" class="transition-scale h-full w-full object-cover duration-500 group-hover:scale-[1.04]" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/RQkm03FrS9h0KWVL4YQny/857538a9433765b922002bcaf8c7afd8/Behavior_analytics_hero_.jpeg?w=640&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/RQkm03FrS9h0KWVL4YQny/857538a9433765b922002bcaf8c7afd8/Behavior_analytics_hero_.jpeg?w=1920&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/RQkm03FrS9h0KWVL4YQny/857538a9433765b922002bcaf8c7afd8/Behavior_analytics_hero_.jpeg?w=1920&q=100&fit=fill&fm=avif"/></div><div><div class="mb-2 md:mb-3"><div class="text-14 space-x-2 !font-medium"><span class="text-coral-dark">Guide</span></div></div><h3 class="text-h6 md:mt-4"> The beginner’s guide to behavior analytics</h3><a class="absolute inset-0" aria-label=" The beginner’s guide to behavior analytics" href="/behavior-analytics/"></a></div></div></li></ul><div class="max-md:mt-4"></div></div></section></main><section class="pb-6 pt-12 md:pb-[2.625rem] md:pt-[9rem] 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text-white rounded-[0.2875rem] p-[.45rem] bg-coral-dark hover:bg-coral-shade focus:bg-coral-shade" href="https://www.youtube.com/@Contentsquare"><img alt="Youtube Icon" loading="lazy" width="18" height="17" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5LwCj5CpvDhHFKyhURKQyL/5cc8b039087b0a743cf44ecab5580bfc/Youtube_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5LwCj5CpvDhHFKyhURKQyL/5cc8b039087b0a743cf44ecab5580bfc/Youtube_Icon.svg?w=48&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5LwCj5CpvDhHFKyhURKQyL/5cc8b039087b0a743cf44ecab5580bfc/Youtube_Icon.svg?w=48&q=100&fit=fill"/></a></li><li><a aria-label="Instagram Account" target="_blank" class="flex-center transition-colors duration-200 h-[1.75rem] w-[1.75rem] text-white rounded-[0.2875rem] p-[.45rem] bg-coral-dark hover:bg-coral-shade focus:bg-coral-shade" href="https://www.instagram.com/contentsquareofficial/?hl=en"><img alt="Instagram Icon" loading="lazy" width="14" height="15" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/3GFtUDZ3rnIenDg8jnKJBk/53a120bb02138c0860080f8ba64cf85a/Instagram_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/3GFtUDZ3rnIenDg8jnKJBk/53a120bb02138c0860080f8ba64cf85a/Instagram_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/3GFtUDZ3rnIenDg8jnKJBk/53a120bb02138c0860080f8ba64cf85a/Instagram_Icon.svg?w=32&q=100&fit=fill"/></a></li></ul><div><menu class="locale-select relative"><button type="button" aria-haspopup="true" aria-expanded="false" aria-label="Select site language" class="flex items-center space-x-2 border border-white/10 p-[0.375rem] pr-3 transition-colors duration-200 hover:border-white/60 focus:border-white/60 rounded-lg p-[0.375rem]"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>United Kingdom Flag</title><g clip-path="url(#clip0_6222_14804)"><mask id="mask0_6222_14804" maskUnits="userSpaceOnUse" x="-18" y="-4" width="57" height="29"><path d="M-17.1279 -3.31348V24.3144H38.1279V-3.31348H-17.1279Z" fill="white"></path></mask><g mask="url(#mask0_6222_14804)"><path d="M-17.1279 -3.31348V24.3144H38.1279V-3.31348H-17.1279Z" fill="#012169"></path><path d="M-17.1279 -3.31348L38.1279 24.3144L-17.1279 -3.31348ZM38.1279 -3.31348L-17.1279 24.3144L38.1279 -3.31348Z" fill="white"></path><path d="M-17.1279 -3.31348L38.1279 24.3144M38.1279 -3.31348L-17.1279 24.3144" stroke="white" stroke-width="5.52558"></path><mask id="mask1_6222_14804" maskUnits="userSpaceOnUse" x="-18" y="-4" width="57" height="29"><path d="M10.5 10.5005H38.1279V24.3144L10.5 10.5005ZM10.5 10.5005V24.3144H-17.1279L10.5 10.5005ZM10.5 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xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>United Kingdom Flag</title><g clip-path="url(#clip0_6222_14804)"><mask id="mask0_6222_14804" maskUnits="userSpaceOnUse" x="-18" y="-4" width="57" height="29"><path d="M-17.1279 -3.31348V24.3144H38.1279V-3.31348H-17.1279Z" fill="white"></path></mask><g mask="url(#mask0_6222_14804)"><path d="M-17.1279 -3.31348V24.3144H38.1279V-3.31348H-17.1279Z" fill="#012169"></path><path d="M-17.1279 -3.31348L38.1279 24.3144L-17.1279 -3.31348ZM38.1279 -3.31348L-17.1279 24.3144L38.1279 -3.31348Z" fill="white"></path><path d="M-17.1279 -3.31348L38.1279 24.3144M38.1279 -3.31348L-17.1279 24.3144" stroke="white" stroke-width="5.52558"></path><mask id="mask1_6222_14804" maskUnits="userSpaceOnUse" x="-18" y="-4" width="57" height="29"><path d="M10.5 10.5005H38.1279V24.3144L10.5 10.5005ZM10.5 10.5005V24.3144H-17.1279L10.5 10.5005ZM10.5 10.5005H-17.1279V-3.31348L10.5 10.5005ZM10.5 10.5005V-3.31348H38.1279L10.5 10.5005Z" fill="white"></path></mask><g mask="url(#mask1_6222_14804)"><path d="M-17.1279 -3.31348L38.1279 24.3144L-17.1279 -3.31348ZM38.1279 -3.31348L-17.1279 24.3144L38.1279 -3.31348Z" fill="white"></path><path d="M-17.1279 -3.31348L38.1279 24.3144M38.1279 -3.31348L-17.1279 24.3144" stroke="#C8102E" stroke-width="3.68372"></path></g><path d="M10.5 -3.31348V24.3144V-3.31348ZM-17.1279 10.5005H38.1279H-17.1279Z" fill="white"></path><path d="M10.5 -3.31348V24.3144M-17.1279 10.5005H38.1279" stroke="white" stroke-width="9.2093"></path><path d="M10.5 -3.31348V24.3144V-3.31348ZM-17.1279 10.5005H38.1279H-17.1279Z" fill="white"></path><path d="M10.5 -3.31348V24.3144M-17.1279 10.5005H38.1279" stroke="#C8102E" stroke-width="5.52558"></path></g></g><defs><clipPath id="clip0_6222_14804"><rect width="55.2558" height="27.6279" fill="white" transform="translate(-17.1279 -3.31348)"></rect></clipPath></defs></svg></div><span>English</span></button></li><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to French" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>France Flag</title><mask id="mask0_11113_313928" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="22" height="22"><path d="M22 0H0V22H22V0Z" fill="white"></path></mask><g mask="url(#mask0_11113_313928)"><path d="M7.33332 21.3816V0.619141C3.07083 2.13164 0 6.21082 0 11.0004C0 15.79 3.07083 19.8691 7.33332 21.3816Z" fill="#231D9A"></path><path d="M14.6663 0.61875C13.5205 0.229167 12.283 0 10.9997 0C9.71633 0 8.47883 0.229167 7.33301 0.61875V21.3583C8.47883 21.7708 9.71633 22 10.9997 22C12.283 22 13.5205 21.7708 14.6663 21.3813V0.61875Z" fill="white"></path><path d="M14.667 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7.3335H0.61875C0.229167 8.47932 0 9.71682 0 11.0002Z" fill="#F0263C"></path><path d="M0.619141 7.33332H21.3587C19.8691 3.07083 15.79 0 11.0004 0C6.21079 0 2.13164 3.07083 0.619141 7.33332Z" fill="black"></path><path d="M21.3816 14.6665H0.619141C2.13164 18.929 6.21079 21.9998 11.0004 21.9998C15.79 21.9998 19.8691 18.929 21.3816 14.6665Z" fill="#FFD400"></path></g></svg></div><span>German</span></button></li><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to Italian" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>German Flag</title><mask id="mask0_11113_313797" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="22" height="22"><path d="M22 0H0V22H22V0Z" fill="white"></path></mask><g mask="url(#mask0_11113_313797)"><path d="M7.33332 21.3812V0.618652C3.07083 2.13115 0 6.21033 0 10.9999C0 15.7895 3.07083 19.8687 7.33332 21.3812Z" fill="#1E5B00"></path><path d="M14.6663 0.61875C13.5205 0.229167 12.283 0 10.9997 0C9.71633 0 8.47883 0.229167 7.33301 0.61875V21.3583C8.47883 21.7708 9.71633 22 10.9997 22C12.283 22 13.5205 21.7708 14.6663 21.3813V0.61875Z" fill="white"></path><path d="M14.667 0.618652V21.3582C18.9295 19.8687 22.0003 15.7895 22.0003 10.9999C22.0003 6.21033 18.9295 2.13115 14.667 0.618652Z" fill="#F0263C"></path></g></svg></div><span>Italian</span></button></li><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to Spanish" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg 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Decide on the desired action you want to target, depending on your business.","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Step 2","nodeType":"text"},{"data":{},"marks":[],"value":": analyze your conversion funnel. Conduct funnel analysis to identify factors that make visitors leave before converting.","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Step 3","nodeType":"text"},{"data":{},"marks":[],"value":": gather user data. Gather as much information as you can about your users to understand their drivers, barriers, and hooks.","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Step 4","nodeType":"text"},{"data":{},"marks":[],"value":": create hypotheses. 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Continuously review everything you’ve done and mark the effect your tested changes had on your conversion rate.","nodeType":"text"}]}]}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"CRO best practice tips","nodeType":"text"},{"data":{},"marks":[],"value":": there’s no single, guaranteed CRO solution that will work for every business. Your users’ needs, pain points, and motivations should ultimately dictate your CRO program.","nodeType":"text"}]}]}]},{"data":{},"nodeType":"heading-2","content":[{"data":{},"marks":[{"type":"bold"}],"value":"What is conversion rate optimization or CRO?","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Conversion rate optimization is ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"the practice of increasing the percentage of users who perform a desired action on a website","nodeType":"text"},{"data":{},"marks":[],"value":". Desired actions, also called conversions, can include purchasing a product, clicking ‘add to cart’, or filling out a form. Successful CRO strategies aim to increase conversions by focusing on the customer experience.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Why you should take a customer-centric approach to CRO","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"You’ll notice many conversion rate optimization strategies concentrate heavily on percentages, averages, and benchmarks. While improving conversions is the ultimate goal of CRO, taking a purely numerical approach won’t get you very far—the more you look at spreadsheets full of data points and actions, the less you consider the individuals behind them.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"A holistic approach to CRO puts people front and center by trying to understand what drives, stops, and persuades them to convert. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"That said, let’s dive into six easy steps to kick off your customer-centric CRO strategy.","nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4xasirP5wxDPWw3OcrV01","type":"Entry","createdAt":"2024-10-31T13:08:14.818Z","updatedAt":"2024-11-25T10:25:37.262Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"cta"}},"locale":"en"},"fields":{"adminName":"[Guide][CRO] CTA (Sign up)","layout":"Default","heading":"Find CRO success with Contentsquare!","content":"Use Contentsquare to see what's really happening, identify problems, and increase conversions.","buttons":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3FiPU5yJlk9NSQjJyA2XyG","type":"Entry","createdAt":"2024-10-29T14:20:54.529Z","updatedAt":"2025-02-07T10:24:41.944Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":23,"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"button"}},"locale":"en"},"fields":{"internalName":"[Content UTMs] Guides \u003e Sign up","title":"Sign up","externalUrl":"https://contentsquare.com/pricing?utm_source=content_guide","type":"Button Solid — Deep Grey"}}]}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"nodeType":"heading-2","content":[{"data":{},"marks":[{"type":"bold"}],"value":"CRO quick start guide: 6 steps for success","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"We can’t say it enough: ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"the winning approach to CRO involves understanding your customers","nodeType":"text"},{"data":{},"marks":[],"value":" and using the insights you gain to build an optimization strategy that improves your business ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"and","nodeType":"text"},{"data":{},"marks":[],"value":" the user experience. We explain how to do this in practice in the CRO program chapter of this guide. But for now, let’s take a look at the steps and tools that will get you there.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"📝 ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Note","nodeType":"text"},{"data":{},"marks":[],"value":": Contentsquare provides an entire suite of customer-centric analytics tools you can effortlessly access from one platform. Throughout this piece, we’ll use our tools as examples of how to conduct a truly user-centric optimization process.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Step 1: identify important conversions","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Conversions—or the specific actions you want more users to take—look different from business to business and will vary depending on your goal. If you run an ecommerce site, a conversion might be a completed purchase; for a software-as-a-service (SaaS) company, it might be signing up for a free trial.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Once you identify the desired action you want to target, it’s time to optimize the rate at which visitors complete said action—in other words, your ‘conversion rate’.","nodeType":"text"}]},{"data":{},"nodeType":"heading-4","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Calculate your conversion rate","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"To optimize your conversion rate, you’ll first need to know how to calculate it. It’s pretty simple: divide the number of conversions (desired actions taken) by the total number of visitors and multiply the result by 100 to get a percentage.","nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"1PzFRy0kX2tosBfgfuF729","type":"Asset","createdAt":"2024-10-31T12:53:54.867Z","updatedAt":"2025-01-20T14:56:03.537Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":2,"locale":"en"},"fields":{"title":"[Visual] CR calculation","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/1PzFRy0kX2tosBfgfuF729/3fc9b4f9bab29dc698be36a5757f4c05/conversion-rate-equation.svg","details":{"size":46957,"image":{"width":960,"height":236}},"fileName":"conversion-rate-equation.svg","contentType":"image/svg+xml"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"For example, if your web page had 18 sales and 450 visitors last month, your conversion rate is 18 divided by 450 (0.04), multiplied by 100 = 4%. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Most CRO tools will do this calculation for you, but it helps to understand the math behind it.","nodeType":"text"}]},{"data":{},"nodeType":"heading-4","content":[{"data":{},"marks":[{"type":"bold"}],"value":"🧐 What is the average conversion rate?","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Depending on the sources you consult, the average conversion rate is anywhere between 1% and 4%.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"But we’ll be the first to say it: this figure is sort of meaningless. That’s because","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Every website, page, and audience is different","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Most businesses don't publish their conversion data anyway","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Good conversion rates differ wildly depending on the conversion goal (ad clicks, checkout completions, newsletter signups, etc.)","nodeType":"text"}]}]}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Averages may be useful as starting points for benchmarking, but what do they really have to do with ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"your","nodeType":"text"},{"data":{},"marks":[],"value":" website? You’re better off focusing on developing an in-depth understanding of what actually matters to your users, so you can give it to them. Conversions will naturally follow.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Step 2: analyze your conversion funnel","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Next, it’s time to take a magnifying glass to each page of your conversion funnel. 🔎 This process is called funnel analysis, and the goal is to identify factors that make visitors ‘drop off’ and leave before converting.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"You can calculate your conversion rate ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"and","nodeType":"text"},{"data":{},"marks":[],"value":" find out where and why people drop off with a web analytics tool like Contentsquare’s ","nodeType":"text"},{"data":{"uri":"https://support.contentsquare.com/hc/en-gb/articles/6075026902556-Introduction-to-Funnel-Analysis"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"Funnel Analysis","nodeType":"text"}]},{"data":{},"marks":[],"value":" that visualizes how traffic moves through your site.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Funnel Analysis lets you pinpoint high-exit pages and analyze every step of your conversion funnel, enabling you to get to the bottom of low conversion rates with additional help from integrated behavior analytics tools that capture how real users interact with your website, like heatmaps and session recordings.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"You can dive deeper and filter conversion data by key demographics—like geographic region or social media traffic—to segment users and tailor your funnels to fit each target audience.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Step 3: gather user data","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"After you determine key drop-off points in your funnel, start gathering as much information as you can about your users. This is arguably the most important step in any user-centric CRO strategy, and you’ll find that not every conversion blocker is quantifiable or clear-cut. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Yes: sometimes an issue is as simple as one bug preventing 80% of your users from taking a desired action. But other times, your site might function perfectly, and people still don’t convert. When this happens, you’ll need to keep exploring the why behind the data and focus on your users’ needs—that’s what CRO is ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"actually","nodeType":"text"},{"data":{},"marks":[],"value":" about. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Focusing on the final action—the conversion—is obviously important, but in reality, a lot happens ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"before","nodeType":"text"},{"data":{},"marks":[],"value":" that point:","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Specific drivers bring people to your website","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Specific barriers make them leave","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Specific hooks persuade them to convert","nodeType":"text"}]}]}]},{"data":{},"nodeType":"heading-4","content":[{"data":{},"marks":[{"type":"bold"}],"value":"🚗 Drivers","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Determine what factors lead people to your site by analyzing funnel website traffic data or running a traffic attribution survey to account for offline drivers like word-of-mouth referrals.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Even better, follow the steps outlined in our article on creating user personas that represent your user base and their motivations, then organize all the data you collect into a list of the main things people want to accomplish on your site. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Contentsquare’s ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/platform/voice-of-customer/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"Voice of Customer (VoC)","nodeType":"text"}]},{"data":{},"marks":[],"value":" is a great tool for running online surveys that get to the root of who your users are and what brings them to your business—you can embed a survey directly on a page to target visitors at key conversion moments, trigger a pop-up poll when they first land your homepage, or send existing customers a more in-depth questionnaire via email. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"You can expedite the research process by letting AI generate a goal-oriented survey for you in seconds. 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To find out what might stop potential customers from converting once they’ve landed on your site, you can turn to user behavior analytics tools like Heatmaps and Session Replays.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Contentsquare’s ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/platform/capabilities/heatmaps/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"Heatmaps","nodeType":"text"}]},{"data":{},"marks":[],"value":" give you powerful user insights by visualizing what users do on your pages—where they click, how far they scroll, and what they look at or ignore—so you can remove friction and identify features they’re missing on both desktop and mobile devices. Then, our ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/platform/capabilities/session-replay/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"Session Replays","nodeType":"text"}]},{"data":{},"marks":[],"value":" integrate seamlessly with Heatmaps to give you the full picture of people interacting with your site in real time.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"Heatmaps 🤝 Session Replays: a match made in CRO heaven","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"If your heatmap in Contentsquare shows a trend of increased rage clicks—repeated, frustration-induced clicking on a specific element—over time, zoom in on individual users’ journeys by watching companion session replays that reveal what these users were doing at the moment they encountered a barrier along their journey.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Similarly, if you notice a user struggling to perform an action in a replay, zoom out in a single click to view the related heatmap and determine whether multiple users are facing the same blocker. This way, you’ll clear the path to potential conversions.","nodeType":"text"}]},{"data":{},"nodeType":"heading-4","content":[{"data":{},"marks":[{"type":"bold"}],"value":"🪝 Hooks","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"What better way to determine which factors ‘hook’ people in than to consult the ones who are already hooked? Ask your existing customers what persuaded them to convert, and what almost caused them not to, so you can have a solid grasp of what went right and what to avoid along the conversion funnel. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Running another on-page or external link survey would yield helpful results, but if you want to gather even richer data, try interviewing your users. Our Interviews tool offers the full package for conducting user interviews, from recruitment and scheduling to hosting and recording. Interviews will automatically transcribe your conversations, and you can chat, highlight key clips, and add notes to keep your team in the loop.","nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"OJv8U4tcGgzOA6jCrQLif","type":"Asset","createdAt":"2024-10-28T12:30:54.065Z","updatedAt":"2024-10-28T13:26:16.793Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"locale":"en"},"fields":{"title":"[Visual] Interviews","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/OJv8U4tcGgzOA6jCrQLif/5265dac22d4eb60c9ae1896e0dac8adb/User_interview.png","details":{"size":924455,"image":{"width":958,"height":871}},"fileName":"User interview.png","contentType":"image/png"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"italic"}],"value":"Interview customers to understand what persuaded them to convert","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Once you’ve spoken to real people from your customer base, compare what persuaded them to convert with the factors that blocked them so you can start reflecting on what features to lean into and away from.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Step 4: create hypotheses","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"The next step is tying together all the insights from the data you collect in Step 3 by developing hypotheses and determining what funnel features to add, adjust, or remove to increase conversions. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"It may seem daunting to draw sound conclusions from such a wealth of data, but that’s what the next step is for: testing your hypotheses to determine which changes lead to impactful results and which changes you should scrap. You’ll have to do some trial and error to confirm your hypotheses, so don’t stress too much about getting things right on the first try—CRO is an iterative process.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Step 5: test your hypotheses","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Now it’s time to put your theories to the test and implement data-driven optimizations geared towards increasing conversions. 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","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"👉 ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Read our comprehensive guide on ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/ab-testing/how-to/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"},{"type":"italic"}],"value":"A/B testing","nodeType":"text"}]},{"data":{},"marks":[{"type":"italic"}],"value":" to come up with a game plan and figure out which modifications drive conversions.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Step 6: review and iterate","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"The last (and continuing) step is to review everything you’ve done and mark the effect your tested changes had on your conversion rate. 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","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Suggested optimizations might include ","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Using a strong color for all call-to-action (CTA) buttons","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Relying on urgency (e.g., time-limited offers) to drive sales","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Always displaying testimonials ","nodeType":"text"}]}]}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"But are these best practices always good for improving ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"your","nodeType":"text"},{"data":{},"marks":[],"value":" conversion rate? Debatable.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"First of all, best practice is—by definition—past practice: it's something that worked in the past for someone else. You can’t guarantee it’s going to work today, and just because it worked for someone doesn’t mean it’s going to work for you.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"In the long term, blindly applying best practices won’t lead to your full potential for growth. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"There is, however, ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"one","nodeType":"text"},{"data":{},"marks":[],"value":" core principle we can recommend as always valid: spend time understanding your users and customers—or, as we like to say around here at Contentsquare, ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"build a customer-centric culture by ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"},{"type":"bold"}],"value":"obsessing","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" over your users and customers","nodeType":"text"},{"data":{},"marks":[],"value":". Fixate on their needs and desired outcomes, learn as much as you can about their concerns and hesitations, and then deliver solutions that address them.","nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4xasirP5wxDPWw3OcrV01","type":"Entry","createdAt":"2024-10-31T13:08:14.818Z","updatedAt":"2024-11-25T10:25:37.262Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"cta"}},"locale":"en"},"fields":{"adminName":"[Guide][CRO] CTA (Sign up)","layout":"Default","heading":"Find CRO success with Contentsquare!","content":"Use Contentsquare to see what's really happening, identify problems, and increase conversions.","buttons":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3FiPU5yJlk9NSQjJyA2XyG","type":"Entry","createdAt":"2024-10-29T14:20:54.529Z","updatedAt":"2025-02-07T10:24:41.944Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":23,"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"button"}},"locale":"en"},"fields":{"internalName":"[Content UTMs] Guides \u003e Sign up","title":"Sign up","externalUrl":"https://contentsquare.com/pricing?utm_source=content_guide","type":"Button Solid — Deep Grey"}}]}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"nodeType":"heading-2","content":[{"data":{},"marks":[],"value":"🚀 Your CRO journey has just begun","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"We have so much more to show you. 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See how users interact with a page","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Knowing the number of views a particular landing page receives will only get you so far—far more important knowledge lies in understanding your users’ behavior. What’s working for them on the page? Where are they struggling? 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Get real-time feedback on how users experience your site","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"To collect hyper-targeted ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/user-feedback/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"feedback","nodeType":"text"}]},{"data":{},"marks":[],"value":" on what users love and hate about your website, try introducing some feedback widgets. You can uncover how to better meet their needs when you listen to the thoughts they share about their experience.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Feedback widgets, like Contentsquare’s Feedback Collection capability, can be used as a floating widget or embedded on the page to capture real-time feedback on how users feel as they experience your site. 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You can learn","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Why users want to leave your site with an ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"exit-intent survey","nodeType":"text"},{"data":{},"marks":[],"value":" or ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"churn survey","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Where users heard about you with a","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" traffic attribution survey","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"How easy to use users find your site/product with a ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"website usability survey","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"What users feel about the content on a specific page with a ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"content feedback survey","nodeType":"text"}]}]}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"5. Interview users to understand their experience in even more detail ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Analyzing how users interact with individual pages or sites as a whole is a source of valuable knowledge. It becomes even more useful when you pair it with an understanding of why users take the actions they take.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"You can collect more nuanced feedback to analyze by actually talking to your users in ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/user-interviews/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"user interviews","nodeType":"text"}]},{"data":{},"marks":[],"value":"—getting first-hand insights from them and asking follow-up questions to get to the bottom of why they aren’t ‘feeling’ your site, so to speak.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"If you’re worried about finding people to talk to, don’t sweat it: nowadays, tools like Contentsquare’s ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/platform/capabilities/interviews/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"Interviews","nodeType":"text"}]},{"data":{},"marks":[],"value":" make it easy to recruit interviewees and turn user insights into achievable actions.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"💡Pro tip","nodeType":"text"},{"data":{},"marks":[],"value":": focus on spotting key user engagement insights while Interviews seamlessly hosts, records, and transcribes your user calls. Don’t forget to have your whole team join the call. 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Psychographics and user personas","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"What they are:","nodeType":"text"},{"data":{},"marks":[],"value":" ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/blog/user-personas/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"user personas","nodeType":"text"}]},{"data":{},"marks":[],"value":" are semi-fictional characters that represent the real people who use your website.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Why they’re important:","nodeType":"text"},{"data":{},"marks":[],"value":" by creating a fleshed-out persona, you will get to know the motivations, fears, and concerns of your ideal website user. 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It’s simple to collect it with an on-page survey on a highly trafficked page of your website.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Collect relevant demographic details, like age, occupation, and income, but also ask questions that address the following 3 overarching queries","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Who are you?","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"What’s your main goal?","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"What’s your main barrier to achieving this goal?","nodeType":"text"}]}]}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Analyze the data (we have a ","nodeType":"text"},{"data":{"uri":"https://docs.google.com/spreadsheets/d/1jtcnH3IotGNMZw5OXudfKwOfz2A5vlddg1JEZYvBh98/edit#gid=0"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"user persona analysis template","nodeType":"text"}]},{"data":{},"marks":[],"value":" that can help), and use the most frequent answers to build a persona that represents the largest chunk of your user base.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"2. Market research","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"What it is","nodeType":"text"},{"data":{},"marks":[],"value":": ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/blog/market-research/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"market research","nodeType":"text"}]},{"data":{},"marks":[],"value":" is a set of techniques used to better understand a company’s target market and potential users. Some common market research techniques are surveys, focus groups, 1-on-1 interviews, and customer observation.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Why it’s important","nodeType":"text"},{"data":{},"marks":[],"value":": market research allows you to learn directly about the people who use your website. This helps you override false assumptions about your user base, improve the user experience, and even come up with marketing and ideas for future products.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"How to do it:","nodeType":"text"},{"data":{},"marks":[],"value":" many people associate the term market research with external marketing agencies, but you can run lean market research on your own. For example, here is our 4-step method of DIY market research:","nodeType":"text"}]},{"data":{},"nodeType":"ordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Create user personas (as described in the previous section) using data gathered from user surveys.","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Conduct observational research by watching users as they interact with your website, either in person or using a tool (for example, through ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/session-recordings/user-analysis/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"session replays","nodeType":"text"}]},{"data":{},"marks":[],"value":").","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Run informational interviews with users to gather data on both how they interact with your site and their motivations and opinions.","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Once you’ve collected all this data, analyze it to create flow models, ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/customer-journey-map/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"customer journey maps","nodeType":"text"}]},{"data":{},"marks":[],"value":", and other useful visualizations. 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These allow you to watch videos of how users interact with your website to see the paths they take, the way they interact with important features, and any major obstacles they encounter.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Take notes on their actions and anything that surprises you or differs from how you expect users to behave. ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/usability-testing/analysis/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"Analyze the data","nodeType":"text"}]},{"data":{},"marks":[],"value":" you collected to draw conclusions and improve your website’s usability.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"4. 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You usually set them up on one or multiple website pages, and they show up as slide-ins from the bottom of the page allowing users to add their reply.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Pro tip","nodeType":"text"},{"data":{},"marks":[],"value":": read more about ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/user-feedback/collect/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"how to collect user feedback","nodeType":"text"}]},{"data":{},"marks":[],"value":" or, if you’re looking for inspiration, check out this list of ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/user-feedback/examples/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"user feedback examples","nodeType":"text"}]},{"data":{},"marks":[],"value":" to see how other businesses leverage feedback to improve UX and increase conversions.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"5. Behavior analytics","nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"7q4KlAZp8BvTjZLKa3yf5T","type":"Asset","createdAt":"2024-10-28T13:30:20.878Z","updatedAt":"2024-10-28T13:30:20.878Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"[Visual] Heatmaps \u0026 Engagements","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/7q4KlAZp8BvTjZLKa3yf5T/ad3512811b1c7a0b1c9d6846968c14d1/Heatmaps___Engagements.png","details":{"size":451741,"image":{"width":1002,"height":924}},"fileName":"Heatmaps \u0026 Engagements.png","contentType":"image/png"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"What it is:","nodeType":"text"},{"data":{},"marks":[],"value":" behavior analytics tools help you understand the behavior of your users as they interact with your website. Popular ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/behavior-analytics/tools/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"behavior analytics tools","nodeType":"text"}]},{"data":{},"marks":[],"value":" include user recordings (also a form of usability testing) and heatmaps.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Why it’s important","nodeType":"text"},{"data":{},"marks":[],"value":": with ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/platform/product-analytics/?tab=1"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"web analytics","nodeType":"text"}]},{"data":{},"marks":[],"value":", you usually get quantitative data that depicts a ‘clean’ set of events (e.g., someone visited a homepage → clicked on a button → visited a pricing page, spent a lot of time on it) but you can’t quite know what happened in between those things—and how people behaved throughout the journey.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"For example: maybe your users' time on page is high because they are trying to find something they can't immediately see; or maybe they got to the page by mistake and now they’re stuck because they don't know where else to go. Behavior analytics provides qualitative data that allows you a close-up view of what’s happening on your site with clear visual data points. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"How to do it","nodeType":"text"},{"data":{},"marks":[],"value":": one of the most popular tools in this category are heatmaps. These are visual representations of data that show the most popular (hot) and unpopular (cold) elements on your webpage.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/heatmaps/how-to-create/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"Heatmaps are easy to set up","nodeType":"text"}]},{"data":{},"marks":[],"value":" and provide useful data for making decisions about the website design process. Use them to make sure people are seeing your most important content, clicking on the elements you want them to, and aren’t becoming confused or distracted when interacting with your pages.","nodeType":"text"}]},{"data":{},"nodeType":"heading-2","content":[{"data":{},"marks":[{"type":"bold"}],"value":"4 more types of traditional website analysis ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Traditional website analysis generally falls into 4 categories. Here’s a closer look at each. ","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"1. SEO analysis and auditing tools","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"SEO analysis takes many forms, and the most common actions include","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"On-page SEO audits","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Website search engine ranking analysis","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Backlink analysis","nodeType":"text"}]}]}]},{"data":{},"nodeType":"heading-4","content":[{"data":{},"marks":[{"type":"bold"}],"value":"On-page SEO audits","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"On-page SEO auditing helps you check your website for common technical issues that can affect search engine performance, like missing \u003ctitle\u003e tags or broken redirections. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"This kind of analysis is usually performed using specialized tools—some of which are automated to provide helpful suggestions (like Google's own Search Console), while others are highly customizable and allow you to perform advanced analysis (like Screaming Frog). ","nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"2A4gkhIiW6CzRfCF0IXylx","type":"Asset","createdAt":"2024-10-30T17:16:50.526Z","updatedAt":"2024-10-30T17:16:50.526Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"locale":"en"},"fields":{"title":"[Visual] Screaming frog ","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/2A4gkhIiW6CzRfCF0IXylx/6d6e09d31581d13bf66685e12dcfd55e/screaming-frog-example.png","details":{"size":49932,"image":{"width":750,"height":423}},"fileName":"screaming-frog-example.png","contentType":"image/png"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"italic"}],"value":"What the Screaming Frog dashboard looks like ","nodeType":"text"}]},{"data":{},"nodeType":"heading-4","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Website search engine ranking analysis","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"If you’ve already dipped your toes into SEO, then you know just how important keyword research is for making sure people find your site when browsing search results. Search engine ranking analysis shows you where your website appears for specific keywords on search engines like Google or Bing.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Some rank trackers will calculate your website performance based on a keyword of your choice, like Serpbook, while others will also show you all the found keywords you rank for (for example, Ahrefs). Usually, these SEO checker tools also show how your website performs in different locations, e.g. United States vs United Kingdom, and across different devices such as. desktop vs mobile.","nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"8GbQMK7ZzNa1BGV9u18It","type":"Asset","createdAt":"2024-10-30T17:18:31.728Z","updatedAt":"2024-10-30T17:18:31.728Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"locale":"en"},"fields":{"title":"[Visual] Ahrefs example","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/8GbQMK7ZzNa1BGV9u18It/9d96b658e5c0002eaa446b251b0c3c8e/ahrefs-example-serp.png","details":{"size":41983,"image":{"width":750,"height":403}},"fileName":"ahrefs-example-serp.png","contentType":"image/png"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"italic"}],"value":"The Ahrefs interface","nodeType":"text"}]},{"data":{},"nodeType":"heading-4","content":[{"data":{},"marks":[{"type":"bold"}],"value":"Backlink analysis","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Analyzing your website's backlinks helps you find out which pages link to your site and with which anchor text, so you can compare your backlink profile to that of your competitors. This data will also inform your link-building campaigns. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Most SEO tools have a backlink analysis feature built-in (Moz, Ahrefs, MajesticSEO, and so on), but you can also find a list of your backlinks in Google Search Console. \n","nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"6BI3kitqxFWyONcy5NFQMH","type":"Asset","createdAt":"2024-10-30T17:20:22.663Z","updatedAt":"2024-10-30T17:20:22.663Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"locale":"en"},"fields":{"title":"[Visual] Search console example","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/6BI3kitqxFWyONcy5NFQMH/e2ce0369307e887928e1a54da1badbab/search-console-links.jpeg","details":{"size":31210,"image":{"width":750,"height":426}},"fileName":"search-console-links.jpeg","contentType":"image/jpeg"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"italic"}],"value":"The link profile feature in Google Search Console","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"→ ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Did you know this guide includes an industry round-up of the top ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/website-analysis/tools/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"},{"type":"bold"}],"value":"recommended SEO tools","nodeType":"text"}]},{"data":{},"marks":[{"type":"bold"}],"value":"?","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"2. Website speed and performance tools","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"There are 2 main problems with slow-loading websites: users don't like them, and, as a result, neither do search engines. That's why speed testing is a second key area of website analysis.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"A good general rule is to gather some data about web page speed—for example, what elements of it are too slow, too large, etc—and then use this information as a starting point to make the website faster.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"There are many tools available you can use to analyze website speed. Google's ","nodeType":"text"},{"data":{"uri":"https://pagespeed.web.dev/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"PageSpeed Insights","nodeType":"text"}]},{"data":{},"marks":[],"value":" is a good starting point, and will show you key speed metrics like First Contentful Paint (FCP), which is the time it takes for a browser to start displaying content. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"If you need more advanced insights, Contentsquare's ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/platform/capabilities/speed-analysis/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"Speed Analysis","nodeType":"text"}]},{"data":{},"marks":[],"value":" goes beyond basic tools like. It monitors Core Web Vitals across your site, helping you understand how speed affects conversion rates, bounce rates, and SEO. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"With capabilities like ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/platform/capabilities/impact-quantification/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"Impact Quantification","nodeType":"text"}]},{"data":{},"marks":[],"value":" and Waterfall Analysis, you can dive deep into the causes of performance issues and take immediate action to improve user experience. For example, ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/customers/specsavers/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"Specsavers","nodeType":"text"}]},{"data":{},"marks":[],"value":" saw a ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"33% boost in conversion rate","nodeType":"text"},{"data":{},"marks":[],"value":" after optimizing their site speed with Contentsquare.","nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"6FGwAk0oiRXksVeagFhLcK","type":"Asset","createdAt":"2024-10-21T09:48:49.806Z","updatedAt":"2024-10-21T09:48:49.806Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"locale":"en"},"fields":{"title":"Speed Analysis Hero Image","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/6FGwAk0oiRXksVeagFhLcK/152efc070874bf25adfa4263088e9c52/speed_analysis_hero_image.png","details":{"size":61209,"image":{"width":2280,"height":1206}},"fileName":"speed analysis hero image.png","contentType":"image/png"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"italic"}],"value":"See the timeline for every element of your page including scripts, images, media, and more","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://go.contentsquare.com/improve-your-website-performance-guide?cid=7017T0000009Iy1QAE\u0026utm_source=website%20\u0026utm_campaign=en-blog\u0026utm_medium=cta-global"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"Website performance","nodeType":"text"}]},{"data":{},"marks":[],"value":" analysis helps you determine if your site is slow, fast, or average—but it also lets you diagnose why. You can also test mobile and desktop separately, and get an overall performance score and color-coded breakdown of the main areas and severity of the issues reported.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"By analyzing key metrics like page size, load time, http requests, image compression, and browser caching, you can access the data you need to speed up your site and give your users a smoother experience. Even better is conducting ongoing ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/platform/digital-experience-monitoring/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"experience monitoring","nodeType":"text"}]},{"data":{},"marks":[],"value":", so you can make sure updates aren’t making things worse. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"→","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" We cover more ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/website-analysis/tools/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"},{"type":"bold"}],"value":"website performance tools","nodeType":"text"}]},{"data":{},"marks":[{"type":"bold"}],"value":" later on in this guide! ","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"3. Competitive analysis tools","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Almost all online businesses have competitors who offer a similar product, service, or experience to the same target audience. Competitive analysis is the practice of identifying and analyzing competing companies, quantifying the threats they pose, and finding opportunities and advantages that can be uniquely leveraged in your business. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Researching competitors is a key part of SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). For ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/solutions/teams/ecommerce/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"ecommerce","nodeType":"text"}]},{"data":{},"marks":[],"value":" and online businesses, competitor analysis can be distilled down into two key questions","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"How do our products/services compare to others in the space? ","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"What are our competitors doing in terms of messaging?","nodeType":"text"}]}]}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Manual research is an effective way to collect and analyze data relating to a competitor website. You can get started very simply by just recording a few key insights and SWOT points on a spreadsheet for easy comparison. ","nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"269pFQeaBT5ttWRrzk2VR9","type":"Asset","createdAt":"2024-10-30T17:23:20.487Z","updatedAt":"2024-10-30T17:23:20.487Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"locale":"en"},"fields":{"title":"[Visual] Competitive analysis ","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/269pFQeaBT5ttWRrzk2VR9/e96bdac5a31bf652055f1ca98d8a4899/competitive-analysis-template.jpeg","details":{"size":35097,"image":{"width":750,"height":220}},"fileName":"competitive-analysis-template.jpeg","contentType":"image/jpeg"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"italic"}],"value":"Source: shopify.co.uk/blog/competitive-analysis","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Competitor analysis tools like SEMRush or SimilarWeb can also help you discover insights about how popular competitors' websites are (traffic volume) and how customers find them (traffic source).","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[{"type":"bold"}],"value":"→ Discover more ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/website-analysis/tools/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"},{"type":"bold"}],"value":"competitive analysis tools","nodeType":"text"}]},{"data":{},"marks":[{"type":"bold"}],"value":" in this guide’s industry round-up!","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[{"type":"bold"}],"value":"4. Traffic analysis tools","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"If you’re looking into your competitors’ web traffic, you’ll definitely want to analyze your own. Traffic analysis helps you monitor the volume and activity of visitors to your website, and determine your most successful pages and traffic generation techniques. ","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Knowing where website traffic originates (e.g. from organic search or social media), how popular your pages are, which traffic sources convert better, and where on the website you lose potential customers helps you double-down on successful digital marketing campaigns and invest resources accordingly.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Most websites use traditional website analytics tools like Google Analytics to measure website traffic, but there are plenty of more advanced alternatives available, like Contentsquare’s ","nodeType":"text"},{"data":{"uri":"https://contentsquare.com/platform/product-analytics/"},"nodeType":"hyperlink","content":[{"data":{},"marks":[{"type":"underline"}],"value":"Product Analytics","nodeType":"text"}]},{"data":{},"marks":[],"value":".","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Contentsquare PA provides a deeper understanding of user behavior across your entire digital ecosystem. It tracks multi-session journeys","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"},{"data":{},"marks":[],"value":"across websites, apps, and other branded experiences, helping you improve both conversion and retention over time.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"With Product Analytics, you can dive into detailed user segmentation, understand what drives customer loyalty, and replay sessions to pinpoint areas for improvement. 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The tracking code is also easy to add to third-party platforms you use to run your website or product, like Shopify, BigCommerce, Webflow, and SquareSpace.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Some tools integrate directly with other software like your CMS, a marketing tool, and Google Analytics. For example, you can integrate Contentsquare with WordPress, Wix, and Google Tag Manager. 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A/B testing tools","marks":[{"type":"bold"}],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"A/B testing tools let you test changes to your site or app so you can discover which variation performs better (i.e. the variation that results in more clicks, signups, sales, etc.).","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"","marks":[],"data":{},"nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/ab-testing/how-to/"},"nodeType":"hyperlink","content":[{"value":"A/B testing","marks":[{"type":"underline"}],"data":{},"nodeType":"text"}]},{"value":" is ideal for testing a hypothesis you developed based on other user data or insights.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"For example:","marks":[{"type":"bold"}],"data":{},"nodeType":"text"},{"value":" you want more users to upgrade their subscription to your product, and you think a shorter form will remove barriers and convert more upgrades. You split test the existing version with 8 fields against a test variation with 5 fields to determine whether your hypothesis is right.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"value":"2. 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They can tell you why they’re abandoning their cart, why they’re about to exit your site, or what’s stopping them from taking action.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Depending on the situation, you can ask your users closed- or open-ended questions and even ask for a rating with surveys like ","marks":[],"data":{},"nodeType":"text"},{"data":{"uri":"https://contentsquare.com/platform/capabilities/nps-surveys/"},"nodeType":"hyperlink","content":[{"value":"Net Promoter® Score","marks":[{"type":"underline"}],"data":{},"nodeType":"text"}]},{"value":" (NPS®) or ","marks":[],"data":{},"nodeType":"text"},{"data":{"uri":"https://contentsquare.com/survey-templates/csat-customer-satisfaction/"},"nodeType":"hyperlink","content":[{"value":"Customer Satisfaction","marks":[{"type":"underline"}],"data":{},"nodeType":"text"}]},{"value":" (CSAT).","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"For example:","marks":[{"type":"bold"}],"data":{},"nodeType":"text"},{"value":" you want to improve your homepage, so instead of making random guesses about what might work, you use an on-page survey that appears 5 seconds after the homepage loads.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"First, you ask: “Did you find what you were looking for today?”","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Then:","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"value":"If the answer is 'Yes,' ask: “If you could change this page in any way, what would you have us do?”","marks":[],"data":{},"nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"value":"If the answer is 'No,' ask: “What’s missing?” or \"How can we improve the page for you?\"","marks":[],"data":{},"nodeType":"text"}]}]}]},{"data":{},"nodeType":"heading-2","content":[{"value":"Top 4 benefits of behavior analytics for businesses","marks":[{"type":"bold"}],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"You’ll see benefits from implementing behavior analytics with virtually any growth goal you can dream of","marks":[{"type":"bold"}],"data":{},"nodeType":"text"},{"value":": more leads, more customers, stronger customer retention, increased product usage, more customer referrals—you get the picture.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Knowing your users sets you up to win across the board, but here are the top 4 benefits of behavior analytics","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"value":"1. See what stops users from taking action","marks":[{"type":"bold"}],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Find out:","marks":[{"type":"bold"}],"data":{},"nodeType":"text"},{"value":" what do users do in the moments before they close your app or abandon a sign-up form? What about before they abandon their cart?","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Here's how:","marks":[{"type":"bold"}],"data":{},"nodeType":"text"},{"value":" ","marks":[],"data":{},"nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/session-recordings/user-analysis/"},"nodeType":"hyperlink","content":[{"value":"session replays","marks":[{"type":"underline"}],"data":{},"nodeType":"text"}]},{"value":" let you peek over users' shoulders to see how they behave on and interact with your site or app, and reveal frustrating blockers like bugs or broken elements. You can also trigger an ","marks":[],"data":{},"nodeType":"text"},{"data":{"uri":"https://contentsquare.com/survey-templates/exit-intent/"},"nodeType":"hyperlink","content":[{"value":"exit intent survey","marks":[{"type":"underline"}],"data":{},"nodeType":"text"}]},{"value":" to pop up before visitors leave your site to find out how you can get them to stay (and take action).","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"value":"2. Understand what users pay attention to, ignore, and get distracted by","marks":[{"type":"bold"}],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Find out:","marks":[{"type":"bold"}],"data":{},"nodeType":"text"},{"value":" does your product page feature a video in the hero section, but you’re struggling to prove it makes a difference? Or do you have a CTA that doesn’t convert as well as you'd hoped?","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Here’s how:","marks":[{"type":"bold"}],"data":{},"nodeType":"text"},{"value":" ","marks":[],"data":{},"nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/heatmaps/click-maps/"},"nodeType":"hyperlink","content":[{"value":"click heatmaps","marks":[{"type":"underline"}],"data":{},"nodeType":"text"}]},{"value":" show you where visitors (in aggregate) click or tap so you can see if they're interacting with important page elements. ","marks":[],"data":{},"nodeType":"text"},{"data":{"uri":"https://contentsquare.com/guides/heatmaps/scroll-maps/"},"nodeType":"hyperlink","content":[{"value":"Scroll heatmaps","marks":[{"type":"underline"}],"data":{},"nodeType":"text"}]},{"value":" show you the percentage of users that see your CTA, or another important element, and add context to your conversion rate.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"👉 ","marks":[],"data":{},"nodeType":"text"},{"value":"A real-world example:","marks":[{"type":"bold"}],"data":{},"nodeType":"text"},{"value":" Zenprint, an online printing service provider, wanted to decrease their drop-off rate, but couldn’t identify the cause of the drop-offs using standard web analytics tools.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"They used session replays and heatmaps together and identified a design issue in the pricing table. From there, they A/B tested various layouts and decreased the drop-off rate by 7%, and increased conversions by 2%.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"value":"3. Get in-the-moment feedback","marks":[{"type":"bold"}],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Find out:","marks":[{"type":"bold"}],"data":{},"nodeType":"text"},{"value":" want to know why users are taking certain actions (or not), what they want and need from your product or service, and how you can improve the user experience—in their own words? 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