EGU - Education - Planet Press - Writing an EGU Planet Press release

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class="text-uppercase">Education</small> Writing an EGU Planet Press release <small></small> </h1> </div> </section> <div id="breadcrumbs" class="breadcrumbs"> <div class="container d-sm-flex align-items-baseline"> <div class="flex-grow-1"><nav aria-label="breadcrumb"><ol class="breadcrumb"><li class="breadcrumb-item"><a href="/">Home</a></li><li class="breadcrumb-item"><a href="/education/">Education</a></li><li class="breadcrumb-item"><a href="/education/planet-press/">Planet Press</a></li><li class="breadcrumb-item active" aria-current="page"><a href="/education/planet-press/writing/">Writing an EGU Planet Press release</a></li></ol></nav></div> <div class="d-none d-sm-block text-nowrap ml-2"></div> <div class="d-none d-sm-block text-nowrap ml-2"> <form method="GET" action="/search/" class="form-inline auto-submit flex-nowrap"> <label for="site_keywords" class="sr-only">Site search</label> <div class="input-group"> <input placeholder="Site search" type="text" class="form-control 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releases can also be read and used by anyone, so try to make them as easy to understand as possible. </p> <p> When writing a Planet Press text from the original press release, it is important to take into account best practices for good science writing. In addition to checking <a href="/education/planet-press/articles/">previous texts</a>, we recommend you follow these five key pointers when writing a Planet Press article: </p> <ul> <li> <h2 class="h4">Keep it simple</h2> <p> As you can see, our Planet Press releases are written using simple, clear language. We avoid using ‘jargon’ and, when we do, we explain what the scientific term means using words commonly used in conversational language. Even words that are not technical jargon are sometimes easy to misinterpret. Make it a rule that if you are unsure whether a word is ‘jargon’ or not, assume it is and simplify it. </p> </li> <li> <h2 class="h4">Stay within 300 words</h2> <p>If you are not a scientist, reading about science can be daunting at the best of times so keep the text short and simple. Try to explain the key concepts outlined in the original press release in as few sentences as possible, avoiding unnecessary detail.</p> </li> <li> <h2 class="h4">Develop a narrative</h2> <p>Everything is more engaging when there is a storyline to it. It is also easier to understand. Try to include a beginning that eases the reader into the story, a middle that gets to the centre of the research and an end to your Planet Press text that a reader can easily follow, and be engaged enough that they get to the end of the release.</p> </li> <li> <h2 class="h4">Make it relevant</h2> <p>It is always easier to understand a story when there is an element of relevance to your own life within it. Try to engage with the reader of your Planet Press release by adding context to the story that speaks directly to them by making simple analogies to their everyday lives.</p> </li> <li> <h2 class="h4">Round it off</h2> <p>Give your Planet Press release an ending. It doesn’t need to be exciting, but try to think about providing a key message (that can be different from that of the scientific research). Try to put the research into a broader world context by giving it a positive spin.</p> </li> </ul> <div class="headline"> <h2>Contact</h2> </div> <p> If you’d like to help <a href="/education/planet-press/writing/">write</a>, <a href="/education/planet-press/translating/">translate</a> or <a href="/education/planet-press/reviewing/">review</a> Planet Presses, or have any questions about the project, please contact EGU's Media Relations Manager: </p> <div class="team row"> <div class="col"> <div class="d-flex flex-row justify-content-start flex-wrap"> <div class="mr-4"> <img alt="Asmae Ourkiya" class="img-fluid img-thumbnail mt-2" src="https://www.egu.eu/media/people/photos/2024/05/07/1ac57544-2972-45c7-9d79-2d5effcc03a2.jpg.160x160_q90_crop_target-39%2C59_upscale_zoom-50.webp" srcset="https://www.egu.eu/media/people/photos/2024/05/07/1ac57544-2972-45c7-9d79-2d5effcc03a2.jpg.160x160_q90_crop_target-39%2C59_upscale_zoom-50.webp 1x, https://www.egu.eu/media/people/photos/2024/05/07/1ac57544-2972-45c7-9d79-2d5effcc03a2.jpg.320x320_q90_crop_target-39%2C59_upscale_zoom-50.webp 2x" loading="lazy"> </div> <div> <div class="h4">Asmae Ourkiya</div> <small>Media and Communications Officer</small> <address> <i class="fas fa-fw fa-phone" title="Phone" aria-hidden="true"></i><span class="sr-only">Phone</span> +49-89-2050-76340<br> <i class="fas fa-fw fa-envelope" title="Email" aria-hidden="true"></i><span class="sr-only">Email</span> <a href="mailto:media@egu.eu">media@egu.eu</a> </address> </div> </div> </div> </div> </div> </main>  <footer class="d-print-none"> <div class="footer"> <div class="container"> <div class="row"> <div class="col-md-6 mb-4 mb-md-0"> <div class="footer-heading"> <h2>About EGU</h2> </div> <p>EGU, the European Geosciences Union, is Europe’s premier geosciences union, dedicated to the pursuit of excellence in the Earth, planetary, and space sciences for the benefit of humanity, worldwide. It was established in September 2002 as a merger of the European Geophysical Society (EGS) and the European Union of Geosciences (EUG), and has headquarters in Munich, Germany.</p> <p class="small"> Header image: Participants at a GIFT workshop (Credit: Jane Robb/EGU) </p> <div class="footer-heading mt-4"> <h2>Follow us</h2> </div> <ul class="list-inline socialicons"> <li class="list-inline-item"><a title="Follow us on X" aria-label="Follow us on X" href="https://x.com/EuroGeosciences"><i class="rounded-sm fab fa-fw fa-x-twitter"></i></a></li><li class="list-inline-item"><a title="Follow us on Facebook" aria-label="Follow us on Facebook" href="https://www.facebook.com/EuropeanGeosciencesUnion"><i class="rounded-sm fab fa-fw fa-facebook"></i></a></li><li class="list-inline-item"><a title="Find us on LinkedIn" aria-label="Find us on LinkedIn" href="https://www.linkedin.com/company/european-geosciences-union"><i class="rounded-sm fab fa-fw fa-linkedin"></i></a></li><li class="list-inline-item"><a title="Find us on Instagram" aria-label="Find us on Instagram" href="https://www.instagram.com/eurogeosciences/"><i class="rounded-sm fab fa-fw fa-instagram"></i></a></li><li class="list-inline-item"><a title="Find us on YouTube" aria-label="Find us on YouTube" href="https://www.youtube.com/user/EuroGeosciencesUnion"><i class="rounded-sm fab fa-fw fa-youtube"></i></a></li> </ul> </div> <div class="col-md-6 mb-4 mb-md-0"> <div class="row"> <div class="col-md-6 mb-4"> <div class="footer-heading"> <h2>Information for</h2> </div> <ul class="list-unstyled list-footer-links"> <li><a href="/membership/benefits/">Researchers</a></li> <li><a href="/ecs/">Early career scientists</a></li> <li><a href="/news/">Media</a></li> <li><a href="/education/">Educators & children</a></li> </ul> </div> <div class="col-md-6 mb-4"> <div class="footer-heading"> <h2>External links</h2> </div> <ul class="list-unstyled list-footer-links"> <li> <a class="external" href="https://www.egu25.eu">General Assembly 2025</a> <small>Europe's largest geoscience conference</small> </li> <li> <a class="external" href="https://blogs.egu.eu/">EGU blogs</a> <small>Blogs hosted by the EGU</small> </li> <li> <a class="external" href="https://imaggeo.egu.eu/">Imaggeo</a> <small>The geosciences image and video repository</small> </li> </ul> </div> </div> <div class="footer-heading"> <h2>EGU Newsletter</h2> </div> <p class="small">Subscribe to our monthly <a href="/newsletter/">newsletter</a> and stay up to date with the latest EGU news.</p> </div> </div> </div> </div> <div class="links"> <div class="container"> <div class="row"> <div class="col-md-12 text-center text-md-left"> <div class="d-lg-flex"> <ul class="list-inline mr-md-5 mb-2 mb-md-0"> <li class="list-inline-item">© 2024 European Geosciences Union</li> </ul> <ul class="list-inline"> <li class="list-inline-item"><a href="/contact/">Contact</a></li> <li class="list-inline-item">|</li> <li class="list-inline-item"><a href="/imprint/">Imprint</a></li> <li class="list-inline-item">|</li> <li class="list-inline-item"><a href="/privacy-policy/">Privacy policy</a></li> <li class="list-inline-item">|</li> <li class="list-inline-item"><a href="/visual-identity/">Visual identity</a></li> </ul> </div> </div> </div> </div> </div> </footer> <script src="https://www.egu.eu/static/104194bb/vendors/jquery/jquery.min.js"></script> <script src="https://www.egu.eu/static/104194bb/vendors/bootstrap4/js/bootstrap.bundle.min.js"></script> <script src="https://www.egu.eu/static/104194bb/js/core.min.js"></script> <noscript><p><img src="https://pwk.egu.eu/p.pwk?idsite=1&rec=1" style="border:0" alt="" /></p></noscript> </body> </html>

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