Why This Ad?

<!DOCTYPE html> <html lang="en" dir="ltr"> <head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=Edge"> <meta name="viewport" content="width=device-width,initial-scale=1.0,maximum-scale=1.0"> <title>Why This Ad? | Yahoo</title> <meta name="description" content=""> <meta name="keywords" content=""> <link rel="apple-touch-icon" sizes="180x180" href="https://s.yimg.com/rz/l/favicon.ico"> <link rel="icon" type="image/png" sizes="32x32" href="https://s.yimg.com/rz/l/favicon.ico"> <link rel="icon" type="image/png" sizes="16x16" href="https://s.yimg.com/rz/l/favicon.ico">  <link rel="mask-icon" href="https://s.yimg.com/ge/toc/assets/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#ffffff"> <link rel="stylesheet" href="https://s.yimg.com/zz/combo?cv/apiv2/ys/ga/css/h_f_v1.min.css&cv/apiv2/ys/ga/css/l_n_v1.min.css&cv/apiv2/ys/ga/css/m_n_v1.min.css&cv/apiv2/ys/ga/css/g_v1.1.min.css"> <link rel="stylesheet" href="https://s.yimg.com/zz/combo?cv/apiv2/ys/lyc/css/y_p_v1.min.css&cv/apiv2/ys/lyc/css/p_p_e_v1.03.min.css"> <script src="https://s.yimg.com/ge/toc/ass/js/modernizr.min.js"></script>  <script src="https://s.yimg.com/ss/rapid3.js"></script> </head> <body data-nodeid=12180> <header class="site-header" id="site-header"> <div class="sticky-content"> <div class="container"> <a class="logo" href="https://www.yahooinc.com/"><img class="full" src="https://s.yimg.com/cv/apiv2/yahooincsites/images/yahoo_logo_purple.svg" alt="Yahoo logo" title="Yahoo" /><img class="short" src="https://s.yimg.com/cv/apiv2/yahooincsites/images/yahoo_logo_purple.svg" alt="Yahoo logo" title="Yahoo" /></a> <nav class="site-nav" role="navigation"> <button class="btn-menu disable-hover"><span class="burger"><span></span></span></button> </nav> </div> </div> </header> <div class="page-menu" id="page-menu" aria-hidden="true"> <div class="container"> <nav role="navigation"> <button class="circle btn-close disable-hover"><i class="times"></i></button> <ul class="menu-primary" id="menu-primary-navigation"> <li class="menu-item"> <div class="line-wrap"> <a href="/us/en/yahoo/terms/otos/index.html">Terms</a> </div> </li><li class="menu-item menu-parent"> <div class="line-wrap"> <span>Privacy Center</span> </div> <div class="menu-submenu"> <button class="btn-back disable-hover"><i class="chevron-left"></i>Back</button> <ul class="menu-nodes"> <li> <div class="line-wrap"> <a href="/us/en/yahoo/privacy/index.html">Privacy Center</a> </div> </li> <li> <a href="/us/en/yahoo/privacy/topics/index.html">Topics</a> </li> <li> <a href="/us/en/yahoo/privacy/products/index.html">Products</a> </li> <li> <a href="/us/en/yahoo/privacy/topics/thirdparties/index.html">Third Parties</a> </li> <li class="menu-item menu-subParent menu-item_mobile"> <div class="line-wrap"> <span>State Privacy Rights</span> </div> <div class="menu-submenu"> <button class="btn-return disable-hover"><i class="chevron-left"></i>Back</button> <ul class="menu-nodes"> <li class="timing-delay-1"> <div class="line-wrap"> <h4>State Privacy Rights</h4> </div> </li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=CA">California</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=CO">Colorado</a></li> <li><a class="grandChild" href="/us/en/yahoo/privacy/states/connecticut/ctdpa/index.html">Connecticut</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=FL">Florida</a></li> <li><a class="grandChild" href="/us/en/yahoo/privacy/states/montana/cdpa/index.html">Montana</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=OR">Oregon</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=TX">Texas</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=UT">Utah</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=VA">Virginia</a></li> <li><a class="grandChild" href="/us/en/yahoo/privacy/states/washington/mhmd/index.html">Washington</a></li> </ul> </div> </li> <li class="menu-item menu-item_desktop"> <a class="accordion" href="" aria-expanded="false" aria-controls="State Privacy Rights">State Privacy Rights</a> <div class="menu-submenu" id="State Privacy Rights" aria-labelledby="State Privacy Rights"> <ul class="menu-nodes"> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=CA">California</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=CO">Colorado</a></li> <li><a class="grandChild" href="/us/en/yahoo/privacy/states/connecticut/ctdpa/index.html">Connecticut</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=FL">Florida</a></li> <li><a class="grandChild" href="/us/en/yahoo/privacy/states/montana/cdpa/index.html">Montana</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=OR">Oregon</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=TX">Texas</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=UT">Utah</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=VA">Virginia</a></li> <li><a class="grandChild" href="/us/en/yahoo/privacy/states/washington/mhmd/index.html">Washington</a></li> </ul> </div> </li> <li> <a href="/us/en/yahoo/privacy/dashboard/index.html">Dashboard & Controls</a> </li> <li> <a href="/us/en/yahoo/privacy/adinfo/index.html">Relevant Advertising</a> </li> </ul> </div> </li><li class="menu-item menu-parent"> <div class="line-wrap"> <span>Intellectual Property</span> </div> <div class="menu-submenu"> <button class="btn-back disable-hover"><i class="chevron-left"></i>Back</button> <ul class="menu-nodes"> <li> <div class="line-wrap"> <a href="/us/en/yahoo/ip/index.html">Intellectual Property</a> </div> </li> <li> <a href="/us/en/yahoo/ip/counterfeits/index.html">Counterfeit Goods</a> </li> <li> <a href="/us/en/yahoo/ip/counter-notification/index.html">Counter Notice Process</a> </li> <li> <a href="/us/en/yahoo/ip/recidivism/index.html">Repeat Infringer Policy</a> </li> <li> <a href="https://policies.yahoo.com/us/en/yahoo/ip/trademarklist/index.html">Trademarks</a> </li> </ul> </div> </li><li class="menu-item"> <div class="line-wrap"> <a href="/us/en/yahoo/permissions/requests/index.html">Permissions</a> </div> </li><li class="menu-item"> <div class="line-wrap"> <a href="https://www.yahooinc.com/accessibility/captioning/">Closed Captioning</a> </div> </li><li class="menu-item"> <div class="line-wrap"> <a href="/us/en/yahoo/guidelines/index.html">Community Guidelines</a> </div> </li> </ul> </nav> </div> </div> <div class="with-sidebar with-no-mobile-padding"> <div class="container" id="outer-wrapper"> <div class="grid"> <aside class="sidebar col-12 col-3-small col-3-medium" id="site-sidebar" role="region"> <div class="sidebar-navigation"> <div class="page-navigation" id="page-navigation"> <div class="container"> <nav role="navigation"> <ul class="menu-secondary" id="menu-secondary-navigation"> <li class="menu-item"> <a href="/us/en/yahoo/terms/otos/index.html">Terms</a> </li><li class="menu-item"> <a href="/us/en/yahoo/privacy/index.html" aria-expanded="false" aria-controls="Privacy Center">Privacy Center</a> <div class="menu-submenu" id="Privacy Center" aria-labelledby="Privacy Center"> <ul class="menu-nodes"> <li> <a href="/us/en/yahoo/privacy/topics/index.html">Topics</a> </li> <li> <a href="/us/en/yahoo/privacy/products/index.html">Products</a> </li> <li> <a href="/us/en/yahoo/privacy/topics/thirdparties/index.html">Third Parties</a> </li> <li class="menu-item menu-subParent menu-item_mobile"> <div class="line-wrap"> <span>State Privacy Rights</span> </div> <div class="menu-submenu"> <button class="btn-return disable-hover"><i class="chevron-left"></i>Back</button> <ul class="menu-nodes"> <li class="timing-delay-1"> <div class="line-wrap"> <h4>State Privacy Rights</h4> </div> </li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=CA">California</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=CO">Colorado</a></li> <li><a class="grandChild" href="/us/en/yahoo/privacy/states/connecticut/ctdpa/index.html">Connecticut</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=FL">Florida</a></li> <li><a class="grandChild" href="/us/en/yahoo/privacy/states/montana/cdpa/index.html">Montana</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=OR">Oregon</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=TX">Texas</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=UT">Utah</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=VA">Virginia</a></li> <li><a class="grandChild" href="/us/en/yahoo/privacy/states/washington/mhmd/index.html">Washington</a></li> </ul> </div> </li> <li class="menu-item menu-item_desktop"> <a class="accordion" href="" aria-expanded="false" aria-controls="State Privacy Rights">State Privacy Rights</a> <div class="menu-submenu" id="State Privacy Rights" aria-labelledby="State Privacy Rights"> <ul class="menu-nodes"> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=CA">California</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=CO">Colorado</a></li> <li><a class="grandChild" href="/us/en/yahoo/privacy/states/connecticut/ctdpa/index.html">Connecticut</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=FL">Florida</a></li> <li><a class="grandChild" href="/us/en/yahoo/privacy/states/montana/cdpa/index.html">Montana</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=OR">Oregon</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=TX">Texas</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=UT">Utah</a></li> <li><a class="grandChild" href="https://guce.yahoo.com/state-controls?locale=en-US&state=VA">Virginia</a></li> <li><a class="grandChild" href="/us/en/yahoo/privacy/states/washington/mhmd/index.html">Washington</a></li> </ul> </div> </li> <li> <a href="/us/en/yahoo/privacy/dashboard/index.html">Dashboard & Controls</a> </li> <li> <a href="/us/en/yahoo/privacy/adinfo/index.html">Relevant Advertising</a> </li> </ul> </div> </li><li class="menu-item"> <a href="/us/en/yahoo/ip/index.html" aria-expanded="false" aria-controls="Intellectual Property">Intellectual Property</a> <div class="menu-submenu" id="Intellectual Property" aria-labelledby="Intellectual Property"> <ul class="menu-nodes"> <li> <a href="/us/en/yahoo/ip/counterfeits/index.html">Counterfeit Goods</a> </li> <li> <a href="/us/en/yahoo/ip/counter-notification/index.html">Counter Notice Process</a> </li> <li> <a href="/us/en/yahoo/ip/recidivism/index.html">Repeat Infringer Policy</a> </li> <li> <a href="https://policies.yahoo.com/us/en/yahoo/ip/trademarklist/index.html">Trademarks</a> </li> </ul> </div> </li><li class="menu-item"> <a href="/us/en/yahoo/permissions/requests/index.html">Permissions</a> </li><li class="menu-item"> <a href="https://www.yahooinc.com/accessibility/captioning/">Closed Captioning</a> </li><li class="menu-item"> <a href="/us/en/yahoo/guidelines/index.html">Community Guidelines</a> </li> </ul> </nav> </div> </div> </div> </aside> <main class="col-12 col-6-small col-6-medium privacyArticle" id="site-main"> <section class="no-top-margin full-width-mobile"> <div class="container"> <div class="grid"> <div class="grid-item col-10-small content-container entry__content"> <h1>Why This Ad?</h1> <h4 style="color:Black;"><strong>For Consumers</strong></h4> <ul><li>The sites and apps you use work with online advertising companies to provide you with advertising that is as relevant and useful as possible. Personalization may be informed by various factors such as the content of the site or app you are using, information you provide, historical searches you conduct, what your friends or contacts recommend to you, apps on your device, or based on your other interests. Read about <a href="/us/en/yahoo/privacy/topics/adserving/index.html">Yahoo's privacy and advertising practices</a> to learn more about how Yahoo selects the ads you see.</li> <li>See <a href="/us/en/yahoo/privacy/advertising/index.html">How Advertising Works</a> for more information about how we use your data to provide personalised advertising and for more information on your choices and controls.</li> </ul><h4 style="color:Black;"><strong>Who placed this ad?聽</strong></h4> <ul><li>This ad was served by <a href="https://advertising.yahoo.com/">Yahoo </a> or one of <a href="/us/en/yahoo/privacy/topics/thirdparties/index.html">Yahoo's advertising partners</a>.</li> </ul><h4 style="color:Black;"><strong>Why was this ad served?</strong></h4> <ul><li>Certain factors like your activity, <a href="/us/en/yahoo/privacy/products/searchservices/index.html">searches</a>, demographic data, apps on your device, and location information may be used to select the ads you see.</li> </ul><h4 style="color:Black;"><strong>What choices do I have?</strong></h4> <ul><li><a href="/us/en/yahoo/privacy/dashboard/index.html">Manage</a>聽interest-based advertising categories, or opt-out of all categories, from Yahoo.</li> <li>View our other <a href="/us/en/yahoo/privacy/dashboard/index.html">privacy controls</a>.</li> <li>Visit the <a href="https://thenai.org/about-online-advertising/">Network Advertising Initiative</a> (US) and the Digital Advertising Alliance <img alt="Ad Choices" height="13" src="https://lh4.googleusercontent.com/gPBfgKvIFe2wJ1t_B7MdavHjT7K2-Ohil7DSiB0ZsVtjd-CxjfcwG-XJ9Y-cCVmkwBsBlK7aaUT5-TkA3EV7-4PfkwLMCxd3aSs8NltxOfWQslWmmVjN3_dnY2O6x7nQN49WruVH" width="13" /> - <a href="https://www.aboutads.info/consumers/">DAA</a> (US), <a href="https://www.youronlinechoices.com/">EDAA</a> (EU), <a href="http://youradchoices.ca/understanding-online-advertising">DAAC</a> (Canada), ADAA (<a data-saferedirecturl="https://www.google.com/url?q=https://www.youronlinechoices.com.au/&source=gmail&ust=1551375879461000&usg=AFQjCNHi-dSiNMpqzdLSmeuQ1qeusousrg" href="https://www.youronlinechoices.com.au/" target="_blank">AU</a>/<a data-saferedirecturl="https://www.google.com/url?q=https://www.youronlinechoices.co.nz/&source=gmail&ust=1551375879461000&usg=AFQjCNFjihhNmEHfEE5bviUcG2u-auRNVA" href="https://www.youronlinechoices.co.nz/" target="_blank">NZ</a>) to see your opt-out choices from other participating companies.</li> <li>Explore other <a href="https://thenai.org/opt-out/">controls and tools</a> to help set and maintain your privacy choices.</li> <li>If you are using Safari or a browser enabled with Intelligent Tracking Protection (ITP) or similar cookie-blocking technology, if you wish to opt out of receiving personalized ads, you will need to do so directly via the <a href="/us/en/yahoo/privacy/dashboard/index.html">Yahoo Privacy Center</a>.</li> <li>While Yahoo does not share personally identifiable information with third parties for advertising purposes, if you have provided your email address to third parties in another context, you may be able to opt-out of further use of your data by exercising the Network Advertising Initiative鈥檚 Audience Matched Advertising opt-out control at聽<a href="https://optout.networkadvertising.org/?c=1" rel="nofollow noopener" target="_blank" title="Follow link">optout.networkadvertising.org</a>.</li> </ul> </div> </div> </div> </section> </main> </div> </div> </div>  <script src="https://s.yimg.com/cv/apiv2/ys/ga/js/r_k_v1.min.js"></script> <script src="https://s.yimg.com/cv/apiv2/ys/ga/js/r_c_v1.min.js"></script>  <script src="https://s.yimg.com/zz/combo?ge/toc/ass/js/2.2.4/jquery.min.js&ge/toc/ass/js/libs.min.js&ge/toc/ass/js/tocCustom.js&cv/apiv2/oath/policies/js/app-min-v2.js"></script> <script src="https://s.yimg.com/zz/ge/oath/policies/js/oathplcy_custom_min.js"></script> <script type="text/javascript" src="https://s.yimg.com/zz/combo?ge/oath/policies/v1/dist/scripts/aimdata-min.js&ge/policies/js/v2/redirectTool_links_replacement_v2.js"></script> <script src="https://s.yimg.com/cv/apiv2/oathsites/overlay/js/verizon-overlay-v3-min.js"></script> <script src="https://s.yimg.com/cv/apiv2/vzmsites/policies/js/cpqp_v2.js"></script> <script src="https://s.yimg.com/cv/apiv2/ys/ga/js/g_v1.min.js"></script> <script src="https://s.yimg.com/cv/apiv2/ys/lyc/js/d_d_v1.min.js"></script> <script src="https://s.yimg.com/zz/combo?cv/apiv2/ys/lyc/js/y_p_v1.min.js&cv/apiv2/ys/lyc/js/l_n_v1.min.js&cv/apiv2/ys/lyc/js/p_p_e_v1.03.min.js"></script> <script src="https://s.yimg.com/cv/apiv2/ys/lyc/js/o_a_v1.1.min.js"></script> <div class="gridder hidden"> <div class="container"> <div class="grid grid-gutters"> <span class="grid-item col-1-gridder">1</span> <span class="grid-item col-1-gridder">2</span> <span class="grid-item col-1-gridder">3</span> <span class="grid-item col-1-gridder">4</span> <span class="grid-item col-1-gridder">5</span> <span class="grid-item col-1-gridder">6</span> <span class="grid-item col-1-gridder">7</span> <span class="grid-item col-1-gridder">8</span> <span class="grid-item col-1-gridder">9</span> <span class="grid-item col-1-gridder">10</span> <span class="grid-item col-1-gridder">11</span> <span class="grid-item col-1-gridder">12</span> </div> </div> </div> </body> </html>

CINXE.COM

Why This Ad? | Yahoo