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class="wp-block-group animated-icon is-nowrap is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon animated-icon__icon animated-icon__icon--left"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/arrow_left.svg" alt=""/></figure> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/blog/">Zur眉ck zum Blog</a></p> </div> </div> <h1 class="wp-block-query-title">Kategorie: <span>Banken & Finanzunternehmen</span></h1> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex" style="font-style:normal;font-weight:700">10 <p>Autor</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-21 wp-block-column-is-layout-flow" style="flex-basis:75%"> <article id="single-post_content" class="wp-block-group single-post_content is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-44 wp-block-group-is-layout-constrained"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-24147 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-banken-und-finanzunternehmen"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/web-analytics-software-fuer-banken-selber-bauen-oder-einkaufen/" target="_self" ><img width="771" height="301" src="https://piwikpro.de/wp-content/uploads/sites/2/2019/04/Web-Analytics-for-Banks-cover-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Web Analytics-Software f眉r Banken: Selber bauen oder einkaufen?" style="object-fit:cover;" decoding="async" fetchpriority="high" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2019/04/Web-Analytics-for-Banks-cover-1.jpg 771w, https://piwikpro.de/wp-content/uploads/sites/2/2019/04/Web-Analytics-for-Banks-cover-1-300x117.jpg 300w, https://piwikpro.de/wp-content/uploads/sites/2/2019/04/Web-Analytics-for-Banks-cover-1-768x300.jpg 768w" sizes="(max-width: 771px) 100vw, 771px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2019-05-14T12:00:19+00:00">Mai 14, 2019</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/web-analytics-software-fuer-banken-selber-bauen-oder-einkaufen/" target="_self" >Web Analytics-Software f眉r Banken: Selber bauen oder einkaufen?</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">F眉r Banken ist es wichtiger als je zuvor, eine 360-Grad-Ansicht ihrer Kunden zu erzeugen. Der Trend geht in Richtung einer personalisierten und individuellen User Experience, bei der der User das passende Angebot zur richtigen Zeit bekommt. Doch aufgrund strenger Gesetze und interner Richtlinien ist es schwieriger geworden, alle M枚glichkeiten auszusch枚pfen, die User-Daten potenziell bieten. 脺blicherweise…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/web-analytics-software-fuer-banken-selber-bauen-oder-einkaufen/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-19188 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-banken-und-finanzunternehmen"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/digital-banking-experience-innovativ-und-individuell-muss-es-sein/" target="_self" ><img width="770" height="300" src="https://piwikpro.de/wp-content/uploads/sites/2/2018/08/Banking-Cover-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Digital Banking Experience: Innovativ und Individuell muss es sein" style="object-fit:cover;" decoding="async" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2018/08/Banking-Cover-1.jpg 770w, https://piwikpro.de/wp-content/uploads/sites/2/2018/08/Banking-Cover-1-300x117.jpg 300w, https://piwikpro.de/wp-content/uploads/sites/2/2018/08/Banking-Cover-1-768x299.jpg 768w" sizes="(max-width: 770px) 100vw, 770px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2018-08-09T13:34:12+00:00">August 9, 2018</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/digital-banking-experience-innovativ-und-individuell-muss-es-sein/" target="_self" >Digital Banking Experience: Innovativ und Individuell muss es sein</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Werden Banken 眉berfl眉ssig? Eines ist klar, wir sind an einem Punkt, an dem Bargeld an der Supermarktkasse abgehoben wird und 脺berweisungen am Handy get盲tigt werden. Banken sind also gezwungen, innovativ zu handeln und die Digitalisierung mitzugestalten wenn sie wettbewerbsf盲hig bleiben m枚chten. Zu den Konkurrenten des Bankwesens z盲hlen nicht nur FinTechs, sondern auch branchenfremde Unternehmen, die…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/digital-banking-experience-innovativ-und-individuell-muss-es-sein/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-15406 post type-post status-publish format-standard has-post-thumbnail hentry category-banken-und-finanzunternehmen category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/mobiles-banking-fuer-die-finanzbranche/" target="_self" ><img width="770" height="300" src="https://piwikpro.de/wp-content/uploads/sites/2/2017/12/m_banking-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Mobiles Banking f眉r die Finanzbranche" style="object-fit:cover;" decoding="async" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2017/12/m_banking-1.png 770w, https://piwikpro.de/wp-content/uploads/sites/2/2017/12/m_banking-1-300x117.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2017/12/m_banking-1-768x299.png 768w" sizes="(max-width: 770px) 100vw, 770px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2017-12-13T15:45:05+00:00">Dezember 13, 2017</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/mobiles-banking-fuer-die-finanzbranche/" target="_self" >Mobiles Banking f眉r die Finanzbranche</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Laut Marketing-Agentur Tecmark greift der durchschnittliche Nutzer 221 Mal pro Tag zu seinem Smartphone. Mehr und mehr Aktionen werden jetzt mobil, in Apps oder im mobilen Browser durchgef眉hrt. Smartphones und Tablets werden neben station盲ren Rechnern eingesetzt oder ersetzen diesen sogar. Banken investieren daher zunehmend in mobile Kan盲le, indem sie Banking-Webseiten oder -Apps bereitstellen und neue…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/mobiles-banking-fuer-die-finanzbranche/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-14100 post type-post status-publish format-standard has-post-thumbnail hentry category-banken-und-finanzunternehmen category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/in-6-schritten-die-customer-journey-im-banking-ueber-alle-kanaele-tracken/" target="_self" ><img width="770" height="300" src="https://piwikpro.de/wp-content/uploads/sites/2/2017/08/6-steps-to-tracking-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="In 6 Schritten: Tracken Sie die Customer Journey im Banking 眉ber alle Kan盲le" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2017/08/6-steps-to-tracking-1.jpg 770w, https://piwikpro.de/wp-content/uploads/sites/2/2017/08/6-steps-to-tracking-1-300x117.jpg 300w, https://piwikpro.de/wp-content/uploads/sites/2/2017/08/6-steps-to-tracking-1-768x299.jpg 768w" sizes="auto, (max-width: 770px) 100vw, 770px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2017-10-19T10:05:03+00:00">Oktober 19, 2017</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/in-6-schritten-die-customer-journey-im-banking-ueber-alle-kanaele-tracken/" target="_self" >In 6 Schritten: Tracken Sie die Customer Journey im Banking 眉ber alle Kan盲le</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Bankkunden haben sich an die Annehmlichkeiten des Omnichannels gew枚hnt – an die M枚glichkeit, einen Prozess in einer mobilen App zu starten, diesen dann auf dem Desktop fortzusetzen und anschlie脽end das gesamte Prozedere in einer Filiale abzuschlie脽en. Banken sollten daher die Customer Experience ihrer Online- und Mobile-Banking-Services 眉berpr眉fen, um den reibungslosen Wechsel von einem Ger盲t zu…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/in-6-schritten-die-customer-journey-im-banking-ueber-alle-kanaele-tracken/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-14082 post type-post status-publish format-standard has-post-thumbnail hentry category-banken-und-finanzunternehmen category-datenschutz category-dsgvo"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/der-richtige-umgang-mit-marketing-daten-im-banking/" target="_self" ><img width="770" height="300" src="https://piwikpro.de/wp-content/uploads/sites/2/2017/08/how-to-handle-marketing-data-the-right-way-cover1-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Der richtige Umgang mit Marketing-Daten im Banking" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2017/08/how-to-handle-marketing-data-the-right-way-cover1-1.png 770w, https://piwikpro.de/wp-content/uploads/sites/2/2017/08/how-to-handle-marketing-data-the-right-way-cover1-1-300x117.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2017/08/how-to-handle-marketing-data-the-right-way-cover1-1-768x299.png 768w" sizes="auto, (max-width: 770px) 100vw, 770px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2017-08-17T10:10:21+00:00">August 17, 2017</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/der-richtige-umgang-mit-marketing-daten-im-banking/" target="_self" >Der richtige Umgang mit Marketing-Daten im Banking</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Die Bearbeitung von Marketingdaten im Bankenwesen kann zu einem riskanten Gesch盲ft werden. Schlie脽lich jonglieren Finanzinstitutionen mit gesch盲ftsbezogenen sensiblen Daten und m眉ssen gleichzeitig die branchen眉blichen strengen Restriktionen wie beispielsweise der EU-Datenschutz-Grundverordnung (EU-DSGVO) einhalten. Dabei handelt es sich um die neue europ盲ische Verordnung, die in weniger als einem Jahr in Kraft tritt und einen erheblichen Einfluss darauf…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/der-richtige-umgang-mit-marketing-daten-im-banking/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-13949 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-banken-und-finanzunternehmen"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/erfolgreiche-webanalyse-fuer-banken/" target="_self" ><img width="770" height="300" src="https://piwikpro.de/wp-content/uploads/sites/2/2017/08/KPIs-cover-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Erfolgreiche Webanalyse f眉r Banken" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2017/08/KPIs-cover-1.png 770w, https://piwikpro.de/wp-content/uploads/sites/2/2017/08/KPIs-cover-1-300x117.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2017/08/KPIs-cover-1-768x299.png 768w" sizes="auto, (max-width: 770px) 100vw, 770px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2017-08-08T09:31:58+00:00">August 8, 2017</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/erfolgreiche-webanalyse-fuer-banken/" target="_self" >Erfolgreiche Webanalyse f眉r Banken</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Zunehmend informieren sich Kunden online 眉ber Bankprodukte, schlie脽en online Vertr盲ge ab und nutzen regelm盲脽ig Online-Banking – Die digitale Transformation macht auch nicht vor Banken halt. Die Internetnutzung ist vom Jahr 2000 mit 18,3 Mio. Nutzern in Deutschland auf 58,0 Mio. Nutzer im Jahr 2016 gestiegen – Somit sind bereits mehr als die H盲lfte aller Bundesb眉rger…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/erfolgreiche-webanalyse-fuer-banken/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-13838 post type-post status-publish format-standard has-post-thumbnail hentry category-banken-und-finanzunternehmen category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/wie-banken-die-customer-journey-durch-multi-channel-tracking-optimal-messen-koennen/" target="_self" ><img width="770" height="300" src="https://piwikpro.de/wp-content/uploads/sites/2/2017/07/Content-personalisation-for-banking1-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Wie Banken die Customer-Journey durch Multi-Channel-Tracking optimal messen k枚nnen" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2017/07/Content-personalisation-for-banking1-1.jpg 770w, https://piwikpro.de/wp-content/uploads/sites/2/2017/07/Content-personalisation-for-banking1-1-300x117.jpg 300w, https://piwikpro.de/wp-content/uploads/sites/2/2017/07/Content-personalisation-for-banking1-1-768x299.jpg 768w" sizes="auto, (max-width: 770px) 100vw, 770px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2017-07-13T12:35:10+00:00">Juli 13, 2017</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/wie-banken-die-customer-journey-durch-multi-channel-tracking-optimal-messen-koennen/" target="_self" >Wie Banken die Customer-Journey durch Multi-Channel-Tracking optimal messen k枚nnen</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Sie m枚chten Ihre Marketingaktivit盲ten optimieren und Kosten senken? Dann empfiehlt es sich, einen n盲heren Blick auf die Customer Journey Ihrer Kunden zu werfen und diese genau zu analysieren. Spezielle Webanalyse-Tools erm枚glichen das Tracking des Nutzerverhaltens, ohne Bruch, 眉ber s盲mtliche Kan盲le, auch f眉r Banken und Finanzdienstleister – egal ob auf der Webseite, im E-Banking oder in…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/wie-banken-die-customer-journey-durch-multi-channel-tracking-optimal-messen-koennen/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-13795 post type-post status-publish format-standard has-post-thumbnail hentry category-banken-und-finanzunternehmen category-content-personalisierung"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/bessere-user-experience-beim-online-banking-durch-content-personalisierung/" target="_self" ><img width="770" height="300" src="https://piwikpro.de/wp-content/uploads/sites/2/2017/07/Content-personalisation-for-banking-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Bessere User Experience beim Online-Banking durch Content-Personalisierung" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2017/07/Content-personalisation-for-banking-1.jpg 770w, https://piwikpro.de/wp-content/uploads/sites/2/2017/07/Content-personalisation-for-banking-1-300x117.jpg 300w, https://piwikpro.de/wp-content/uploads/sites/2/2017/07/Content-personalisation-for-banking-1-768x299.jpg 768w" sizes="auto, (max-width: 770px) 100vw, 770px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2017-07-07T06:47:27+00:00">Juli 7, 2017</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/bessere-user-experience-beim-online-banking-durch-content-personalisierung/" target="_self" >Bessere User Experience beim Online-Banking durch Content-Personalisierung</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Infolge der starken Zunahme von Bankinstituten und der fortschreitenden Digitalisierung der Welt werden Banken immer kundenorientierter. Die Technologie hat die Erwartungen der Kunden nachhaltig ver盲ndert und Banken m眉ssen, genau wie Telefongesellschaften und Einzelh盲ndler, nachziehen und sich an den gesch盲ftigen Alltag ihrer Kunden anpassen. Heutzutage setzt kaum noch jemand einen Fu脽 in eine Bankfiliale – m枚glichst…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/bessere-user-experience-beim-online-banking-durch-content-personalisierung/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-13356 post type-post status-publish format-standard has-post-thumbnail hentry category-banken-und-finanzunternehmen category-datenschutz category-dsgvo"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/welchen-einfluss-hat-die-neue-eu-dsgvo-auf-den-bankensektor/" target="_self" ><img width="770" height="300" src="https://piwikpro.de/wp-content/uploads/sites/2/2017/06/will-new-eu-reg-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Welchen Einfluss hat die neue EU-DSGVO auf den Banken- und Finanzsektor?" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2017/06/will-new-eu-reg-blog-1.png 770w, https://piwikpro.de/wp-content/uploads/sites/2/2017/06/will-new-eu-reg-blog-1-300x117.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2017/06/will-new-eu-reg-blog-1-768x299.png 768w" sizes="auto, (max-width: 770px) 100vw, 770px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-40 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2017-06-13T14:20:40+00:00">Juni 13, 2017</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/welchen-einfluss-hat-die-neue-eu-dsgvo-auf-den-bankensektor/" target="_self" >Welchen Einfluss hat die neue EU-DSGVO auf den Banken- und Finanzsektor?</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Dieser Artikel wurde zuerst im Englischen auf Banking Exchange ver枚ffentlicht. Strenge Verbraucherschutz- und Sicherheitsbestimmungen sind f眉r den Finanzdienstleistungssektor nicht neu. Die bevorstehende Europ盲ische Datenschutzerkl盲rung (DSGVO) und die ePrivacy-Regulierung erh枚hen jedoch die Komplexit盲t und zwingen die Finanzdienstleister sich anzupassen. Diese Regelungen gelten nicht nur f眉r Banken und Finanzdienstleistungsunternehmen in Europa, sondern auch f眉r US-Banken, die Dienstleistungen…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/welchen-einfluss-hat-die-neue-eu-dsgvo-auf-den-bankensektor/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-11359 post type-post status-publish format-standard has-post-thumbnail hentry category-banken-und-finanzunternehmen category-content-personalisierung"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/die-starken-von-content-personalisierung-im-banken-und-finanzsektor-ausspielen/" target="_self" ><img width="770" height="300" src="https://piwikpro.de/wp-content/uploads/sites/2/2017/05/Verschwommene-Menschengruppe-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Die St盲rken von Content-Personalisierung im Banken- und Finanzsektor ausspielen" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2017/05/Verschwommene-Menschengruppe-1.png 770w, https://piwikpro.de/wp-content/uploads/sites/2/2017/05/Verschwommene-Menschengruppe-1-300x117.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2017/05/Verschwommene-Menschengruppe-1-768x299.png 768w" sizes="auto, (max-width: 770px) 100vw, 770px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-42 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2017-05-30T09:46:48+00:00">Mai 30, 2017</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/die-starken-von-content-personalisierung-im-banken-und-finanzsektor-ausspielen/" target="_self" >Die St盲rken von Content-Personalisierung im Banken- und Finanzsektor ausspielen</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Dieser Artikel wurde ins deutsche 眉bersetzt und erschien zuerst bei ABA Bank Marketing. Heutzutage gibt es 3 entscheidende Kan盲le, wo Banken und Finanzinstitute den Marketing ROI Ihrer Finanzprodukte und -dienstleistungen deutlich steigern k枚nnen. Mit Hilfe der Content-Personalisierung erreichen sie ihr Ziel. Marketer f眉r Finanzgesch盲fte stehen vor neuen Herausforderungen. Fast kein Kunde muss mehr einen Schritt…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/die-starken-von-content-personalisierung-im-banken-und-finanzsektor-ausspielen/">Mehr lesen</a></p></div></div> </div> </div> </li></ul> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-43 wp-block-group-is-layout-constrained" style="border-top-color:var(--wp--preset--color--grey-40);border-top-width:1px;padding-top:var(--wp--preset--spacing--16)"></div> </div> </div> </article> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <form role="search" method="get" action="/" class="wp-block-search__no-button wp-block-search"><label class="wp-block-search__label screen-reader-text" for="wp-block-search__input-3">Suche</label><div class="wp-block-search__inside-wrapper "><input class="wp-block-search__input" id="wp-block-search__post-type" placeholder="Suche" 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