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Innovation

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<div class="PromoTextOverlay-info-wrapper"> <div class="PromoTextOverlay-info"> <div class="PromoTextOverlay-title">Inventing for customers is in our DNA</div> <div class="PromoTextOverlay-description">Take a look at some of the innovations pioneered by Amazon. <span class="PromoTextOverlay-button mood-color"><a class="Link" href="https://web.archive.org/web/20200801045533/https://www.aboutamazon.com/innovation/inventing-for-customers-is-in-our-dna" data-cms-ai="0">Continue Reading </a></span> </div> </div> </div> </div> </div> <div class="CategoryPage-above"> <div class="CategoryPage-above-content"> <span class="mood-color"> <div class="CategoryPage-breadcrumbs"> <div class="CategoryPage-breadcrumbs-item">Innovation</div> </div> </span> <div class="CategoryPage-above-columns"> <div class="CategoryPage-above-columnOne"> <span class="mood-color"> <div class="CategoryPage-above-description"> </div> </span> <div class="CategoryPage-above-columnOne-modules"> <div class="ListOrdered"> <div 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data-amzn-id="00000173-9c19-d014-adfb-bddd27640002" data-cms-ai="0">Amazon receives FCC approval for Project Kuiper satellite constellation</a></h3> <div class="mood-color"> <div class="PromoImageOnTop-small-description">The authorization allows Project Kuiper to deliver satellite-based broadband services in the United States, helping expand internet access to households and communities across the country.</div> </div> <span class="mood-color"> <div class="PromoImageOnTop-small-button"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/company-news/amazon-receives-fcc-approval-for-project-kuiper-satellite-constellation" data-amzn-id="00000173-9c19-d014-adfb-bddd27640002" data-cms-ai="0">Continue Reading </a> </div> </span> </div> </div></div> <div class="ListThreeColumn-items-item"><div class="PromoImageOnTop-small" data-content-type="article"> <div class="PromoImageOnTop-small-media"><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/devices/a-commitment-to-accessibility-and-inclusion" data-amzn-id="00000173-544a-dd28-a5fb-556f1d6d0002" data-cms-ai="0"><picture> <source width="800" height="800" media="(min-width: 768px)" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/d63c491/2147483647/strip/true/crop/1500x1500+250+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F32%2F98%2F3645027a4e0a9f5905d784b5186b%2Freadingruler.jpg 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/c6013a7/2147483647/strip/true/crop/1500x1500+250+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F32%2F98%2F3645027a4e0a9f5905d784b5186b%2Freadingruler.jpg 2x"> <source width="800" height="800" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/d63c491/2147483647/strip/true/crop/1500x1500+250+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F32%2F98%2F3645027a4e0a9f5905d784b5186b%2Freadingruler.jpg 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/c6013a7/2147483647/strip/true/crop/1500x1500+250+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F32%2F98%2F3645027a4e0a9f5905d784b5186b%2Freadingruler.jpg 2x"> <img class="Image" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="> </picture></a></div> <hr class="mood-bgcolor"/> <div class="PromoImageOnTop-small-info"> <div class="PromoImageOnTop-small-category"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/devices" data-amzn-id="0000015f-35ed-d5ad-ad7f-3dfd4ec10000" data-cms-ai="0">Devices</a> </div> <h3><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/devices/a-commitment-to-accessibility-and-inclusion" data-amzn-id="00000173-544a-dd28-a5fb-556f1d6d0002" data-cms-ai="0">A commitment to accessibility and inclusion</a></h3> <div class="mood-color"> <div class="PromoImageOnTop-small-description">Discover Kindle’s features helping people with reading disabilities read more.</div> </div> <span class="mood-color"> <div class="PromoImageOnTop-small-button"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/devices/a-commitment-to-accessibility-and-inclusion" data-amzn-id="00000173-544a-dd28-a5fb-556f1d6d0002" data-cms-ai="0">Continue Reading </a> </div> </span> </div> </div></div> </div> </div> </div> </div> </div> </div> </div> <div class="ListThreeColumn"> <div class="ListThreeColumn-content"> <div class="ListThreeColumn-items"> <div class="ListThreeColumn-items-item"><div class="PromoImageOnTop-small" data-content-type="article"> <div class="PromoImageOnTop-small-media"><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/small-business/small-business-success-in-challenging-times" data-amzn-id="00000173-55f4-ddbb-a577-55fe1e180002" data-cms-ai="0"><picture> <source width="800" height="800" media="(min-width: 768px)" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/d5a6990/2147483647/strip/true/crop/1334x1334+312+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fce%2F5c%2Fb438e4e942ecb31bddae9ad96e2b%2Fyoung-woman-working-in-her-apothecary.jpg 1x, 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https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/c25ffa2/2147483647/strip/true/crop/1334x1334+312+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fce%2F5c%2Fb438e4e942ecb31bddae9ad96e2b%2Fyoung-woman-working-in-her-apothecary.jpg 2x"> <img class="Image" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="> </picture></a></div> <hr class="mood-bgcolor"/> <div class="PromoImageOnTop-small-info"> <div class="PromoImageOnTop-small-category"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/small-business" data-amzn-id="00000161-5843-d00d-a5eb-5f5bdb1d0000" data-cms-ai="0">Small business</a> </div> <h3><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/small-business/small-business-success-in-challenging-times" data-amzn-id="00000173-55f4-ddbb-a577-55fe1e180002" data-cms-ai="0">Small business success in challenging times</a></h3> <div class="mood-color"> <div class="PromoImageOnTop-small-description">Insights from the 2020 SMB Impact Report.</div> </div> <span class="mood-color"> <div class="PromoImageOnTop-small-button"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/small-business/small-business-success-in-challenging-times" data-amzn-id="00000173-55f4-ddbb-a577-55fe1e180002" data-cms-ai="0">Continue Reading </a> </div> </span> </div> </div></div> <div class="ListThreeColumn-items-item"><div class="PromoImageOnTop-small" data-content-type="article"> <div class="PromoImageOnTop-small-media"><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/company-news/were-acquiring-zoox-to-help-bring-their-vision-of-autonomous-ride-hailing-to-reality" data-amzn-id="00000172-e9bc-d481-abf2-fdbcbcf00002" data-cms-ai="0"><picture> <source width="800" height="800" media="(min-width: 768px)" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/c50c130/2147483647/strip/true/crop/1000x1000+486+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fe7%2F1d%2Fc07b31c14817b488e2ee2273f4d5%2Fiimage-updated1.png 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/ab78150/2147483647/strip/true/crop/1000x1000+486+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fe7%2F1d%2Fc07b31c14817b488e2ee2273f4d5%2Fiimage-updated1.png 2x"> <source width="800" height="800" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/c50c130/2147483647/strip/true/crop/1000x1000+486+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fe7%2F1d%2Fc07b31c14817b488e2ee2273f4d5%2Fiimage-updated1.png 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/ab78150/2147483647/strip/true/crop/1000x1000+486+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fe7%2F1d%2Fc07b31c14817b488e2ee2273f4d5%2Fiimage-updated1.png 2x"> <img class="Image" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="> </picture></a></div> <hr class="mood-bgcolor"/> <div class="PromoImageOnTop-small-info"> <div class="PromoImageOnTop-small-category"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/company-news" data-amzn-id="00000163-23d0-d0a2-af67-27ddad5a0000" data-cms-ai="0">Company news</a> </div> <h3><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/company-news/were-acquiring-zoox-to-help-bring-their-vision-of-autonomous-ride-hailing-to-reality" data-amzn-id="00000172-e9bc-d481-abf2-fdbcbcf00002" data-cms-ai="0">We’re acquiring Zoox to help bring their vision of autonomous ride-hailing to reality</a></h3> <div class="mood-color"> <div class="PromoImageOnTop-small-description">Amazon has signed an agreement to acquire Zoox, a California-based company working to design autonomous ride-hailing vehicles from the ground up. Aicha Evans, Zoox CEO, and Jesse Levinson, Zoox co-founder and CTO, will continue to lead the team as they innovate and drive towards their mission.</div> </div> <span class="mood-color"> <div class="PromoImageOnTop-small-button"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/company-news/were-acquiring-zoox-to-help-bring-their-vision-of-autonomous-ride-hailing-to-reality" data-amzn-id="00000172-e9bc-d481-abf2-fdbcbcf00002" data-cms-ai="0">Continue Reading </a> </div> </span> </div> </div></div> <div class="ListThreeColumn-items-item"><div class="PromoImageOnTop-small" data-content-type="article"> <div class="PromoImageOnTop-small-media"><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/company-news/scalable-testing-for-coronavirus" data-amzn-id="00000171-606c-d997-a5f1-61fe7da70002" data-cms-ai="0"><picture> <source width="800" height="800" media="(min-width: 768px)" 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Coronavirus</a></h3> <div class="mood-color"> <div class="PromoImageOnTop-small-description">A team of Amazonians with a variety of skills—from research scientists and program managers to procurement specialists and software engineers—have moved from their normal day jobs onto a dedicated team to work on this initiative.</div> </div> <span class="mood-color"> <div class="PromoImageOnTop-small-button"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/company-news/scalable-testing-for-coronavirus" data-amzn-id="00000171-606c-d997-a5f1-61fe7da70002" data-cms-ai="0">Continue Reading </a> </div> </span> </div> </div></div> </div> </div> </div><div class="PromoImage"> <div class="PromoImage-media"><a class="Link" href="https://web.archive.org/web/20200801045533/https://email.aboutamazon.com/l/637851/2018-10-26/7z82j?Traffic_Source=About&amp;Module=midway" target="_blank" data-amzn-id="00000165-91cb-d546-a9fd-b3db246e0000" data-cms-ai="0"><picture> 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class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/operations/amazon-introduces-distance-assistant" data-amzn-id="00000172-b924-d803-a3f3-bbbc70380002" data-cms-ai="0"><picture> <source width="800" height="800" media="(min-width: 768px)" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/87b7b15/2147483647/strip/true/crop/3411x3411+761+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F9d%2F72%2Ff51f919d4da78a3f4a33dc4d332c%2Famazon-distance-assistant-image.jpg 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/7601e70/2147483647/strip/true/crop/3411x3411+761+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F9d%2F72%2Ff51f919d4da78a3f4a33dc4d332c%2Famazon-distance-assistant-image.jpg 2x"> <source width="800" height="800" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/87b7b15/2147483647/strip/true/crop/3411x3411+761+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F9d%2F72%2Ff51f919d4da78a3f4a33dc4d332c%2Famazon-distance-assistant-image.jpg 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/7601e70/2147483647/strip/true/crop/3411x3411+761+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F9d%2F72%2Ff51f919d4da78a3f4a33dc4d332c%2Famazon-distance-assistant-image.jpg 2x"> <img class="Image" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="> </picture></a></div> <hr class="mood-bgcolor"/> <div class="PromoImageOnTop-small-info"> <div class="PromoImageOnTop-small-category"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/operations" data-amzn-id="0000015f-35f0-dae2-a3ff-3ffc3ba90000" data-cms-ai="0">Operations</a> </div> <h3><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/operations/amazon-introduces-distance-assistant" data-amzn-id="00000172-b924-d803-a3f3-bbbc70380002" data-cms-ai="0">Amazon introduces &#x27;Distance Assistant&#x27;</a></h3> <div class="mood-color"> <div class="PromoImageOnTop-small-description">The company’s latest innovation provides real-time social distancing feedback and we plan to open source the technology</div> </div> <span class="mood-color"> <div class="PromoImageOnTop-small-button"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/operations/amazon-introduces-distance-assistant" data-amzn-id="00000172-b924-d803-a3f3-bbbc70380002" data-cms-ai="0">Continue Reading </a> </div> </span> </div> </div></div> <div class="ListThreeColumn-items-item"><div class="PromoImageOnTop-small" data-content-type="article"> <div class="PromoImageOnTop-small-media"><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/transportation/meet-scout" data-amzn-id="00000168-76fb-df99-ab7f-f7ffb0210002" data-cms-ai="0"><picture> <source width="800" height="800" media="(min-width: 768px)" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/f8b8902/2147483647/strip/true/crop/2249x2249+375+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F08%2F87%2F79fb66964eb3b4ddbda0fa0e1736%2Famazonscout-3.jpg 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/a2865cf/2147483647/strip/true/crop/2249x2249+375+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F08%2F87%2F79fb66964eb3b4ddbda0fa0e1736%2Famazonscout-3.jpg 2x"> <source width="800" height="800" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/f8b8902/2147483647/strip/true/crop/2249x2249+375+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F08%2F87%2F79fb66964eb3b4ddbda0fa0e1736%2Famazonscout-3.jpg 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/a2865cf/2147483647/strip/true/crop/2249x2249+375+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F08%2F87%2F79fb66964eb3b4ddbda0fa0e1736%2Famazonscout-3.jpg 2x"> <img class="Image" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="> </picture></a></div> <hr class="mood-bgcolor"/> <div class="PromoImageOnTop-small-info"> <div class="PromoImageOnTop-small-category"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/transportation" data-amzn-id="0000015f-35f1-dae2-a3ff-3ffd1ee40000" data-cms-ai="0">Transportation</a> </div> <h3><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/transportation/meet-scout" data-amzn-id="00000168-76fb-df99-ab7f-f7ffb0210002" data-cms-ai="0">Meet Scout</a></h3> <div class="mood-color"> <div class="PromoImageOnTop-small-description">Field testing a new delivery system with Amazon Scout. </div> </div> <span class="mood-color"> <div class="PromoImageOnTop-small-button"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/transportation/meet-scout" data-amzn-id="00000168-76fb-df99-ab7f-f7ffb0210002" data-cms-ai="0">Continue Reading </a> </div> </span> </div> </div></div> <div class="ListThreeColumn-items-item"><div class="PromoImageOnTop-small" data-content-type="article"> <div class="PromoImageOnTop-small-media"><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/sustainability/we-are-all-in-on-the-climate-pledge-net-zero-carbon-by-2040" data-amzn-id="00000172-de57-d1b1-abf6-feff916f0002" data-cms-ai="0"><picture> <source width="800" height="800" media="(min-width: 768px)" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/ce82eb3/2147483647/strip/true/crop/1333x1333+334+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F41%2Fa5%2F47d3ea664732bdd274d6a7593aaf%2Fsustainability.jpg 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/dd253cc/2147483647/strip/true/crop/1333x1333+334+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F41%2Fa5%2F47d3ea664732bdd274d6a7593aaf%2Fsustainability.jpg 2x"> <source width="800" height="800" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/ce82eb3/2147483647/strip/true/crop/1333x1333+334+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F41%2Fa5%2F47d3ea664732bdd274d6a7593aaf%2Fsustainability.jpg 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/dd253cc/2147483647/strip/true/crop/1333x1333+334+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F41%2Fa5%2F47d3ea664732bdd274d6a7593aaf%2Fsustainability.jpg 2x"> <img class="Image" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="> </picture></a></div> <hr class="mood-bgcolor"/> <div class="PromoImageOnTop-small-info"> <div class="PromoImageOnTop-small-category"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/sustainability" data-amzn-id="0000015f-35f0-d5ad-ad7f-3dfdf0aa0000" data-cms-ai="0">Sustainability</a> </div> <h3><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/sustainability/we-are-all-in-on-the-climate-pledge-net-zero-carbon-by-2040" data-amzn-id="00000172-de57-d1b1-abf6-feff916f0002" data-cms-ai="0">We are all in on The Climate Pledge: net zero carbon by 2040</a></h3> <div class="mood-color"> <div class="PromoImageOnTop-small-description">Climate change is accelerating, and so are we—in our mission to help slow the crisis.</div> </div> <span class="mood-color"> <div class="PromoImageOnTop-small-button"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/sustainability/we-are-all-in-on-the-climate-pledge-net-zero-carbon-by-2040" data-amzn-id="00000172-de57-d1b1-abf6-feff916f0002" data-cms-ai="0">Continue Reading </a> </div> </span> </div> </div></div> </div> </div> </div> <a class="PromoBannerTextOverlayTall" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/devices/the-inside-story-of-how-the-kindle-was-born" target="" data-text-alignment="align-left" data-amzn-id="0000015f-c20c-d3e8-a1ff-db8e509d0001" data-cms-ai="0"> <div class="PromoBannerTextOverlayTall-background"></div> <div class="PromoBannerTextOverlayTall-wrapper"> <div class="PromoBannerTextOverlayTall-info align-left"> <div class="PromoBannerTextOverlayTall-title">The inside story of how the Kindle was born</div> <div class="PromoBannerTextOverlayTall-description">Early development team reveals untold details <br> on Kindle e-reader’s 10-year anniversary</div> <span class="PromoBannerTextOverlayTall-button mood-color">turn the page</span> </div> <div class="PromoBannerTextOverlayTall-media"><picture> <source width="1440" height="450" media="(min-width: 768px)" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/82dd46d/2147483647/strip/true/crop/2000x625+0+0/resize/1440x450!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fd8%2F70%2F0c06acdd41d5a35473ca4246d33b%2F20171109stevenkesselportrait-js-01-sized.JPG 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/8b90129/2147483647/strip/true/crop/2000x625+0+0/resize/2880x900!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fd8%2F70%2F0c06acdd41d5a35473ca4246d33b%2F20171109stevenkesselportrait-js-01-sized.JPG 2x"> <source width="800" height="800" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/4b4267a/2147483647/strip/true/crop/1322x1322+606+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fd8%2F70%2F0c06acdd41d5a35473ca4246d33b%2F20171109stevenkesselportrait-js-01-sized.JPG 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/c56e0dc/2147483647/strip/true/crop/1322x1322+606+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fd8%2F70%2F0c06acdd41d5a35473ca4246d33b%2F20171109stevenkesselportrait-js-01-sized.JPG 2x"> <img class="Image" alt="20171109stevenkesselportrait-js-01_SIZED.JPG" src="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/82dd46d/2147483647/strip/true/crop/2000x625+0+0/resize/1440x450!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fd8%2F70%2F0c06acdd41d5a35473ca4246d33b%2F20171109stevenkesselportrait-js-01-sized.JPG"> </picture></div> </div> </a> <div class="ListThreeColumn"> <div class="ListThreeColumn-content"> <div class="ListThreeColumn-items"> <div class="ListThreeColumn-items-item"><div class="PromoImageOnTop-small" data-content-type="article"> <div class="PromoImageOnTop-small-media"><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/devices/amazon-donating-5-million-in-devices-globally" data-amzn-id="00000171-61a7-d709-a179-fbbf84370000" data-cms-ai="0"><picture> <source width="800" height="800" media="(min-width: 768px)" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/ee619da/2147483647/strip/true/crop/1333x1333+143+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F8a%2F07%2F654df24b42a0be91c9d69e5f56d3%2Ffire-hd-10-lifestyle-4-blog.jpg 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/9c5b4aa/2147483647/strip/true/crop/1333x1333+143+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F8a%2F07%2F654df24b42a0be91c9d69e5f56d3%2Ffire-hd-10-lifestyle-4-blog.jpg 2x"> <source width="800" height="800" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/ee619da/2147483647/strip/true/crop/1333x1333+143+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F8a%2F07%2F654df24b42a0be91c9d69e5f56d3%2Ffire-hd-10-lifestyle-4-blog.jpg 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/9c5b4aa/2147483647/strip/true/crop/1333x1333+143+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F8a%2F07%2F654df24b42a0be91c9d69e5f56d3%2Ffire-hd-10-lifestyle-4-blog.jpg 2x"> <img class="Image" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="> </picture></a></div> <hr class="mood-bgcolor"/> <div class="PromoImageOnTop-small-info"> <div class="PromoImageOnTop-small-category"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/devices" data-amzn-id="0000015f-35ed-d5ad-ad7f-3dfd4ec10000" data-cms-ai="0">Devices</a> </div> <h3><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/devices/amazon-donating-5-million-in-devices-globally" data-amzn-id="00000171-61a7-d709-a179-fbbf84370000" data-cms-ai="0">Amazon donating $5 million in devices globally</a></h3> <div class="mood-color"> <div class="PromoImageOnTop-small-description">Donations will help healthcare workers, patients, students, and communities impacted by COVID‑19.</div> </div> <span class="mood-color"> <div class="PromoImageOnTop-small-button"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/devices/amazon-donating-5-million-in-devices-globally" data-amzn-id="00000171-61a7-d709-a179-fbbf84370000" data-cms-ai="0">Continue Reading </a> </div> </span> </div> </div></div> <div class="ListThreeColumn-items-item"><div class="PromoImageOnTop-small" data-content-type="article"> <div class="PromoImageOnTop-small-media"><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/devices/alexa-and-amazon-devices-covid-19-resources" data-amzn-id="00000171-19de-d1be-a9fb-bddf226e0000" data-cms-ai="0"><picture> <source width="800" height="800" media="(min-width: 768px)" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/2a499bf/2147483647/strip/true/crop/1500x1500+500+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F91%2F41%2Fd400563a46619c3da83aefe687c1%2Fecho-show-black-calling.jpg 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/2df2361/2147483647/strip/true/crop/1500x1500+500+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F91%2F41%2Fd400563a46619c3da83aefe687c1%2Fecho-show-black-calling.jpg 2x"> <source width="800" height="800" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/2a499bf/2147483647/strip/true/crop/1500x1500+500+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F91%2F41%2Fd400563a46619c3da83aefe687c1%2Fecho-show-black-calling.jpg 1x, 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Up close.</div> <div class="PromoBannerTextOverlayTall-description">Breaking news and deep-dive <br>storytelling, every day on the <br>Day One blog.</div> <span class="PromoBannerTextOverlayTall-button mood-color">explore Day One</span> </div> <div class="PromoBannerTextOverlayTall-media"><picture> <source width="1440" height="450" media="(min-width: 768px)" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/03afc99/2147483647/strip/true/crop/2024x632+0+138/resize/1440x450!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fbc%2F2a%2F867d388649e698a2279cf815e721%2Fmotoman-0032-blog-12.JPG 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/ea6d832/2147483647/strip/true/crop/2024x632+0+138/resize/2880x900!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fbc%2F2a%2F867d388649e698a2279cf815e721%2Fmotoman-0032-blog-12.JPG 2x"> <source width="800" height="800" srcset="https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/c0fbb3b/2147483647/strip/true/crop/1333x1333+284+0/resize/800x800!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fbc%2F2a%2F867d388649e698a2279cf815e721%2Fmotoman-0032-blog-12.JPG 1x, https://web.archive.org/web/20200801045533im_/https://d39w7f4ix9f5s9.cloudfront.net/dims4/default/98ddf97/2147483647/strip/true/crop/1333x1333+284+0/resize/1600x1600!/quality/90/?url=http%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fbc%2F2a%2F867d388649e698a2279cf815e721%2Fmotoman-0032-blog-12.JPG 2x"> <img class="Image" alt="A helmeted motorcyclist wears a large black backpack with the Amazon smile logo. 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TV?</a></h3> <div class="mood-color"> <div class="PromoImageOnTop-small-description">The official YouTube app is now live on compatible Fire TV devices.</div> </div> <span class="mood-color"> <div class="PromoImageOnTop-small-button"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/devices/can-i-watch-youtube-on-fire-tv" data-amzn-id="0000016b-6764-d7c2-a1ef-7fe514840002" data-cms-ai="0">Continue Reading </a> </div> </span> </div> </div></div> <div class="ListThreeColumn-items-item"><div class="PromoImageOnTop-small" data-content-type="listicle"> <div class="PromoImageOnTop-small-media"><a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/devices/top-10-alexa-skills-of-2019" data-amzn-id="0000016f-016e-ddea-a7ff-39ef7e2c0002" data-cms-ai="0"><picture> <source width="800" height="800" media="(min-width: 768px)" 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<div class="PromoImageOnTop-small-description">As we head into 2020, we celebrate the best Alexa skills that developers have created to make the everyday easier, more entertaining, and more delightful for customers. </div> </div> <span class="mood-color"> <div class="PromoImageOnTop-small-button"> <a class="Link" href="https://web.archive.org/web/20200801045533/https://blog.aboutamazon.com/devices/top-10-alexa-skills-of-2019" data-amzn-id="0000016f-016e-ddea-a7ff-39ef7e2c0002" data-cms-ai="0">Continue Reading </a> </div> </span> </div> </div></div> </div> </div> </div><div class="ListThreeColumnLandscape"> <div class="ListThreeColumnLandscape-content"> <span class="mood-color"><div class="ListThreeColumnLandscape-title">More innovation</div></span> <div class="ListThreeColumnLandscape-items"> <div class="ListThreeColumnLandscape-items-item"><div class="PromoImageOnTop-landscape" data-content-type="article"> <div class="PromoImageOnTop-landscape-media"><a class="Link" 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