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layout-container clearfix"><div id="main" class="layout-main clearfix section"><main id="content" class="column main-content"> <div class="ttn-main talk-hbsp-form"><div class="hbspt-form popup-form ttn-form" data-formid="f9d7588e-e40b-49d0-8524-c48405c57597"></div></div> <div class="ttn-main subs-hbsp-form"><div class="hbspt-form popup-form2 ttn-form" data-formid="7a02d2db-8a8f-44bb-94ac-85b3421eea2d"></div></div><section class="section"><div class="wrapper"><a id="main-content" tabindex="-1"></a> <div class="region region-content"> <div id="block-ttnd-content" class="block block-system block-system-main-block"> <div class="content"> <article data-history-node-id="10061" class="node node--type-success-story-pages node--promoted node--view-mode-full clearfix"> <header> </header> <div class="node__content clearfix"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><div class="about-clients-sp"><div class="row"><div class="col-md-12 client-logo"><img alt="viacom 18" data-entity-type="file" data-entity-uuid="ee9d257b-63b7-4278-81e3-8e0460415450" src="/cms-assets/s3fs-public/inline-images/Viacom_0.png" width="190" height="48" loading="lazy"></div><div class="col-md-12 about-client"><div class="client-country"><span class="country">India</span> <span class="pink">|</span> <span class="categry">Media & Entertainment</span></div></div></div><div class="row"><div class="col-md-12 client-desc">Viacom18 is one of India鈥檚 fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences.</div></div></div></div> </div></article> </div> </div> </div></div></section><div class="middle-layout"></div><div class="page-bottom"> <div class="region region-bottom"> <div id="block-successstorycontent" class="block block-ttnd-success-story-pages block-success-story-content-block"> <div class="content"> <div class="wrapper"><div class="all-sections"><div class="center success-heading-main">Highlights</div><div class="highlight-sucess"><div class="conatiner-box"><div class="blue-box"> </div><div class="blue-box white-box"><div class="highlight-text">Published primetime shows with an exceptional <span class="font-bold">TAT</span> of <span class="font-bold">35 mins</span></div></div></div><div class="conatiner-box"><div class="blue-box"> </div><div class="blue-box white-box"><div class="highlight-text">Successfully managed & optimized <span class="font-bold">8 YouTube channels</span> of Viacom18</div></div></div><div class="conatiner-box"><div class="blue-box"> </div><div class="blue-box white-box"><div class="highlight-text">Deployed a dedicated team for the project with <span class="font-bold">24*7 operations support</span></div></div></div></div></div></div><div class="download-cta all-sections"><div class="sp-text wrapper center"><span><b>TO THE NEW</b></span> successfully managed seamless <span class="pink font-bold">content delivery</span>, <span class="pink font-bold">consumption</span>, <span class="pink font-bold">packaging</span>, and <span class="pink font-bold">monetization</span> for <span class="pink font-bold">300+ videos</span> daily for <span><b>Viacom18</b>.</span></div><div class="center dwnld"><span class="hs-cta-wrapper" id="hs-cta-wrapper-2308ffb9-c421-42c0-8812-b19bbdc3a333"><span class="hs-cta-node hs-cta-2308ffb9-c421-42c0-8812-b19bbdc3a333" id="hs-cta-2308ffb9-c421-42c0-8812-b19bbdc3a333"><a href="https://cta-redirect.hubspot.com/cta/redirect/481864/2308ffb9-c421-42c0-8812-b19bbdc3a333"><img alt="New call-to-action" class="hs-cta-img" id="hs-cta-img-2308ffb9-c421-42c0-8812-b19bbdc3a333" src="https://no-cache.hubspot.com/cta/default/481864/2308ffb9-c421-42c0-8812-b19bbdc3a333.png" style="border-width:0px;" /></a></span><script charset="utf-8" src="https://js.hscta.net/cta/current.js"></script><script type="text/javascript"> hbspt.cta.load(481864, '2308ffb9-c421-42c0-8812-b19bbdc3a333', {"useNewLoader":"true","region":"na1"}); </script></span></div></div><div class="all-sections wrapper" style="padding-top: 60px;"><div class="center success-heading-main">Objectives</div> <div class="sub-sections"><div class="sp-objectives"><div class="objective"><div class="objective-image"><img alt="multiple platforms" data-entity-type="file" src="/cms-assets/s3fs-public/2021-12/ytube.svg" /></div><div class="obejective-text">To optimize YouTube for a seamless user experience</div></div><div class="objective"><div class="objective-image"><img alt="digital technology" data-entity-type="file" src="/cms-assets/s3fs-public/2022-01/viacomobj2_1.svg" style="height:44px;" /></div><div class="obejective-text">To improve monetization on YouTube by creating a solution to manage YouTube content</div></div><div class="objective"><div class="objective-image"><img alt="digital technology" data-entity-type="file" src="/cms-assets/s3fs-public/2021-12/incrs.svg" /></div><div class="obejective-text">To increase subscriber base and content discoverability</div></div></div></div></div><div class="all-sections wrapper"><div class="center success-heading-main">The Solution</div><div class="center sucess-para">TO THE NEW worked with Viacom18 to achieve a key business objective of higher monetization of its content on digital platforms including 3<sup>rd</sup> Party Digital Platforms and its own OTT platform named VOOT.</div><div class="soln-sp sub-sections"><div class="soln row"><div class="col-md-2 sol-img"><img alt="ttnbuilt" data-entity-type="file" src="/cms-assets/s3fs-public/2021-12/vdio.svg" /></div><div class="col-md-10 sol-text">Managed content packaging through linear video processing/editing, adding localized content, keywords, metadata, video subtitling, etc</div></div><div class="soln row"><div class="col-md-2 sol-img"><img alt="projects" data-entity-type="file" src="/cms-assets/s3fs-public/2021-12/csavings.svg" /></div><div class="col-md-10 sol-text">Created & optimized digital assets for all YouTube channels including designing high-quality custom video thumbnails & channel banners</div></div><div class="soln row"><div class="col-md-2 sol-img"><img alt="ttnbuilt" data-entity-type="file" src="/cms-assets/s3fs-public/2022-01/viacomsol3_1.svg" /></div><div class="col-md-10 sol-text">Created customized playlists on the channel for recaps, highlights, full episodes, trending shows, celebrity introductions & more and optimized the playlists for higher visibility</div></div><div class="soln row"><div class="col-md-2 sol-img"><img alt="projects" data-entity-type="file" src="/cms-assets/s3fs-public/2022-01/primetime_shows.svg" /></div><div class="col-md-10 sol-text">Published primetime shows with an exceptional TAT of 35 mins; generated overall 25% cost savings on the claim management process through quick content monetization and reference ID creation</div></div></div><div class="center sub-sections extra-margin-btm"><span class="hs-cta-wrapper" id="hs-cta-wrapper-2308ffb9-c421-42c0-8812-b19bbdc3a333"><span class="hs-cta-node hs-cta-2308ffb9-c421-42c0-8812-b19bbdc3a333" id="hs-cta-2308ffb9-c421-42c0-8812-b19bbdc3a333"><a href="https://cta-redirect.hubspot.com/cta/redirect/481864/2308ffb9-c421-42c0-8812-b19bbdc3a333"><img alt="New call-to-action" class="hs-cta-img" id="hs-cta-img-2308ffb9-c421-42c0-8812-b19bbdc3a333" src="https://no-cache.hubspot.com/cta/default/481864/2308ffb9-c421-42c0-8812-b19bbdc3a333.png" style="border-width:0px;" /></a></span><script charset="utf-8" src="https://js.hscta.net/cta/current.js"></script><script type="text/javascript"> hbspt.cta.load(481864, '2308ffb9-c421-42c0-8812-b19bbdc3a333', {"useNewLoader":"true","region":"na1"}); </script></span></div></div><div><div class="value-delivered all-sections viacom"><div class="center success-heading-main">Value Delivered</div><div class="wrapper center sucess-para" style="margin-bottom:15px;"><span class="font-bold">TO THE NEW </span>published, packaged, monetized, and optimized content for 300+ videos daily on 8 YouTube channels of<br /><span class="font-bold">Viacom18</span> in 7 Indian languages.</div><div class="values-del sub-sections wrapper center"><p class="values">Achieved <span class="font-bold">400% subscriber growth </span>over the period of 7 years</p><p class="values">Generated over <span class="font-bold">25% cost savings</span> on the claim management process</p><p class="values">Increased the <span class="font-bold">efficiency</span> of the publishing process by <span class="font-bold">automated</span> content updation</p></div></div></div> </div> </div><div id="block-talktoourexperts-sucess-pages" class="talk-expert block block-banner-alter block-talktoour-expets"> <div class="content"> <div class="popup-overlay"></div><div class="overlay blue"><div class="banner-text"><h3 class="heading">Looking for a seasoned OTT 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