Email Marketing: Levels of Permission

<!DOCTYPE html> <html lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("http://web.archive.org/web"); __wm.wombat("https://lsoft.com/resources/emailpermission.asp","20240420003655","http://web.archive.org/","web","/_static/", "1713573415"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="title" content="Email Marketing: Levels of Permission"/> <meta name="author" content="L-Soft"/> <meta property="og:title" content="Email Marketing: Levels of Permission"/> <meta property="og:type" content="website"/> <meta property="og:url" content="http://web.archive.org/web/20240420003655/https://www.lsoft.com/resources/emailpermission.asp"/> <meta property="og:image" content="/web/20240420003655im_/https://lsoft.com/icons/favicon-144x144.png"/> <meta property="og:site_name" content="L-Soft"/> <meta name="theme-color" content="#0C3C60"/> <meta name="SKYPE_TOOLBAR" content="SKYPE_TOOLBAR_PARSER_COMPATIBLE"/> <meta name="msapplication-TileColor" content="#FFFFFF"/> <meta name="msapplication-TileImage" content="/icons/favicon-144x144.png"/> <link rel="icon" sizes="192x192" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-192x192.png"/> <link rel="icon" sizes="160x160" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-160x160.png"/> <link rel="icon" sizes="128x128" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-128x128.png"/> <link rel="icon" sizes="96x96" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-96x96.png"/> <link rel="icon" sizes="64x64" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-64x64.png"/> <link rel="icon" sizes="32x32" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-32x32.png"/> <link rel="icon" sizes="16x16" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-16x16.png"/> <link rel="apple-touch-icon" sizes="180x180" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-180x180.png"/> <link rel="apple-touch-icon" sizes="152x152" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-152x152.png"/> <link rel="apple-touch-icon" sizes="144x144" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-144x144.png"/> <link rel="apple-touch-icon" sizes="120x120" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-120x120.png"/> <link rel="apple-touch-icon" sizes="114x114" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-114x114.png"/> <link rel="apple-touch-icon" sizes="76x76" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-76x76.png"/> <link rel="apple-touch-icon" sizes="72x72" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-72x72.png"/> <link rel="apple-touch-icon" sizes="57x57" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-57x57.png"/> <link rel="image_src" href="/web/20240420003655im_/https://lsoft.com/icons/favicon-96x96.png"/> <link rel="canonical" href="http://web.archive.org/web/20240420003655/https://www.lsoft.com/resources/emailpermission.asp"/> <link href="http://web.archive.org/web/20240420003655cs_/https://fonts.googleapis.com/css?family=Open+Sans" rel="stylesheet"> <link href="http://web.archive.org/web/20240420003655cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"> <link href="/web/20240420003655cs_/https://lsoft.com/css/20240205.css" rel="stylesheet"> <title>Email Marketing: Levels of Permission</title> <script src="/web/20240420003655js_/https://lsoft.com/js/jquery-3.3.1.min.js"></script> <script src="/web/20240420003655js_/https://lsoft.com/js/lightbox-2.6.min.js"></script> <script src="/web/20240420003655js_/https://lsoft.com/js/20230131.js"></script> </head> <body onload="setHeight()" onresize="setHeight()"> <div class="header-wrap" id="header"> <div class="header"> <div class="logocontainer"><a href="/web/20240420003655/https://lsoft.com/"><img src="/web/20240420003655im_/https://lsoft.com/images/lsoft30_135x80.png" class="logo" alt="L-Soft" title="L-Soft"/></a></div> <div class="navigation"> <div id="software" class="menuitem" onmouseover="showMenu('software')">Software</div> <div id="software-sub" class="software-sub"> <div class="sub-left"> <ul class="nav"> <li class="top"><a href="/web/20240420003655/https://lsoft.com/products/listserv.asp">LISTSERV<br/>Email List Software</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listserv_checklist.asp">Features</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listserv_license.asp">Pricing</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listserv_os.asp">Operating Systems</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listserv_hardware.asp">Hardware Requirements</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listserv_support.asp">Technical Support</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listserv_remoteinstall.asp">Installation Service</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listserv_flash_demo.asp">LISTSERV Demo</a></li> </ul> </div> <div class="sub-right"> <ul class="nav"> <li class="top"><a href="/web/20240420003655/https://lsoft.com/products/maestro.asp">LISTSERV Maestro<br/>Email Marketing Software</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/maestro_checklist.asp">Features</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/maestro_license.asp">Pricing</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/maestro_os.asp">Operating Systems</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/maestro_hardware.asp">Hardware Requirements</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/maestro_support.asp">Technical Support</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/maestro_remoteinstall.asp">Installation Service</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/maestro_demo.asp">LISTSERV Maestro Demo</a></li> </ul> </div> <div class="sub-bottom"> <a href="/web/20240420003655/https://lsoft.com/products/listserv_hpo.asp"><img src="/web/20240420003655im_/https://lsoft.com/images/navthumb_hpo.png" alt="LISTSERV HPO Special Offer" title="LISTSERV HPO Special Offer" style="width:100%"/></a> </div> </div> <div id="services" class="menuitem" onmouseover="showMenu('services')">Hosting</div> <div id="services-sub" class="services-sub"> <div class="sub-left"> <ul class="nav"> <li class="top"><a href="/web/20240420003655/https://lsoft.com/products/listplex.asp">ListPlex<br/>Email List Hosting</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listplex_checklist.asp">Features</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listplex_pricing.asp">Pricing</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listplex_support.asp">Technical Support</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listplex_flash_demo.asp">ListPlex Demo</a></li> </ul> </div> <div class="sub-right"> <ul class="nav"> <li class="top"><a href="/web/20240420003655/https://lsoft.com/products/listplex_maestro.asp">ListPlex Maestro<br/>Email Marketing Service</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listplex_maestro_checklist.asp">Features</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listplex_maestro_pricing.asp">Pricing</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listplex_maestro_support.asp">Technical Support</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listplex_maestro_demo.asp">ListPlex Maestro Demo</a></li> </ul> </div> </div> <div id="download" class="menuitem" onmouseover="showMenu('download')">Download</div> <div id="download-sub" class="download-sub"> <div class="sub-center"> <ul class="nav"> <li class="top"><a href="/web/20240420003655/https://lsoft.com/download/download.asp">Download Evaluation</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/download/listserv.asp">LISTSERV</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/download/listservlite.asp">LISTSERV Lite</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/download/listservfree.asp">LISTSERV Lite Free</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/download/maestro.asp">LISTSERV Maestro</a></li> </ul> </div> </div> <div id="support" class="menuitem" onmouseover="showMenu('support')">Support</div> <div id="support-sub" class="support-sub"> <div class="sub-left"> <ul class="nav"> <li class="top"><a href="/web/20240420003655/https://lsoft.com/resources/resources.asp">Resource Center</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/resources/support.asp">Technical Support</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/resources/manuals.asp">Manuals</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/resources/learnlistserv.asp">Learn LISTSERV</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/resources/learnlistservmaestro.asp">Learn LISTSERV Maestro</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/resources/whitepaper.asp">White Papers</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/resources/tuneup.asp">Software Tune-Up</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/resources/remoteinstall.asp">Remote Installation</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/resources/renewals.asp">Renewal Details</a></li> <div class="sub-spacer"></div> <br/> <a href="/web/20240420003655/https://lsoft.com/courses/courses.asp"><img src="/web/20240420003655im_/https://lsoft.com/images/navthumb_learn.png" alt="Learn LISTSERV Email Course" title="Learn LISTSERV Email Course"/></a> </ul> </div> <div class="sub-right"> <ul class="nav"> <li class="top"><a href="/web/20240420003655/https://lsoft.com/products/tcservices.asp">Training and Consulting</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/training.asp">Training</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/consulting.asp">Consulting</a></li> </ul> <div class="sub-spacer"></div> <ul class="nav"> <li class="top"><a href="/web/20240420003655/https://lsoft.com/resources/techtip.asp">Tech Tips</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/resources/faq.asp">FAQs</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/resources/glossary.asp">Glossary of Email Terms</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/resources/optinlaws.asp">Opt-In Laws US, EU, CA</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/resources/gdpr.asp">GDPR Overview</a></li> </ul> <div class="sub-spacer"></div> <br/> <p class="center sub">Advance Your Skills:<br/>Sign Up for a Free Email Course</p> <div class="sub-spacer"></div> <div align="center"><input type="button" value="LISTSERV" onclick="location.href='/courses/learnlistserv.asp'" style="width: 160px"/></div> <div class="sub-spacer"></div> <div align="center"><input type="button" value="LISTSERV Maestro" onclick="location.href='/courses/learnlistservmaestro.asp'" style="width: 160px"/></div> </div> </div> <div id="news" class="menuitem" onmouseover="showMenu('news')">News</div> <div id="news-sub" class="news-sub"> <div class="sub-center"> <ul class="nav"> <li class="top"><a href="/web/20240420003655/https://lsoft.com/news/news.asp">Latest News & Tips</a></li> </ul> <ul class="nav"> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/news/newsletter.asp">Newsletter</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/blog">Blog</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/news/forums.asp">User Forums</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/news/socialmedia.asp">Social Media</a></li> </ul> <div class="sub-spacer"></div> <a href="http://web.archive.org/web/20240420003655/https://maestro.lsoft.com/list/subscribe.html?mContainer=277&mOwner=G1d1f1g&mListId=HL%23719"><img src="/web/20240420003655im_/https://lsoft.com/images/navthumb_newsletter1.png" alt="Subscribe to the LISTSERV at Work Newsletter" title="Subscribe to the LISTSERV at Work Newsletter"/></a> <br/> <br/> <p class="center sub">Get the Latest News:<br/>Subscribe to the LISTSERV at Work Newsletter</p> <br/> <div align="center"><input type="button" value="SUBSCRIBE" onclick="location.href='http://web.archive.org/web/20240420003655/https://maestro.lsoft.com/list/subscribe.html?mContainer=277&mOwner=G1d1f1g&mListId=HL%23719'"/></div> <br/> </div> </div> <div id="customers" class="menuitem" onmouseover="showMenu('customers')">Customers</div> <div id="customers-sub" class="customers-sub"> <div class="sub-center"> <ul class="nav"> <li class="top"><a href="/web/20240420003655/https://lsoft.com/customers/customers.asp">Customer List</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/customers/casestudies.asp">Case Studies</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/customers/testimonials.asp">Testimonials</a></li> </ul> <div class="sub-spacer"></div> <ul class="nav"> <li class="top"><a href="/web/20240420003655/https://lsoft.com/resources/listserv-community.asp">LISTSERV Community</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listserv_on_campus.asp" target="_blank">LISTSERV in Education</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/products/listserv_citygov.asp" target="_blank">LISTSERV in Government</a></li> </ul> <div class="sub-spacer"></div> <a href="/web/20240420003655/https://lsoft.com/contact/econtact.asp?id=testimonial"><img src="/web/20240420003655im_/https://lsoft.com/images/navthumb_feedback.png" alt="Talk to Us" title="Talk to Us" style="width:100%"/></a> </div> </div> <div id="contact" class="menuitem" onmouseover="showMenu('contact')">Contact</div> <div id="contact-sub" class="contact-sub"> <div class="sub-center"> <ul class="nav"> <li class="top"><a href="/web/20240420003655/https://lsoft.com/contact/contact.asp">Contact L-Soft</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/contact/econtact.asp?id=sales">Sales</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/contact/econtact.asp?id=support">Technical Support</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/contact/econtact.asp?id=training">Training</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/contact/econtact.asp?id=consulting">Consulting</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/contact/econtact.asp?id=pressinfo">Public Relations</a></li> <li class="sub"><a href="/web/20240420003655/https://lsoft.com/contact/econtact.asp?id=hr">Human Resources</a></li> </ul> <div class="sub-spacer"></div> <a href="/web/20240420003655/https://lsoft.com/contact/contact.asp"><img src="/web/20240420003655im_/https://lsoft.com/images/navthumb_contact.png" alt="Contact L-Soft" title="Contact L-Soft" style="width:100%"/></a> </div> </div> </div> <div class="search"><div class="menuitem"><a href="/web/20240420003655/https://lsoft.com/search/search.asp"><img src="/web/20240420003655im_/https://lsoft.com/images/icon_altsearch_black.png" alt="Search Site" title="Search Site"/></a></div></div> <div class="altnav"><img src="/web/20240420003655im_/https://lsoft.com/images/icon_altnav_black.png" class="icon-altsearch" alt="Open Navigation Menu" title="Open Navigation Menu" onclick="toggleMobileMenu()"/></div> <div id="mobilenav" class="mobilenav"> <ul class="nav"> <li class="top closed" onclick="showMobileSubmenu('1')" id="software-mobile-top">Software</li> <li> <ul id="software-mobile-menu" class="menu"> <li class="sub" onclick="location.href='/products/emaillistsoftware.asp'">Email List Management</li> <li class="toptoptop closed" onclick="showMobileSubmenu('1a')" id="software-listserv-mobile-top">LISTSERV</li> <li> <ul id="software-listserv-mobile-menu" class="menu"> <li class="subsubsub" onclick="location.href='/products/listserv.asp'">Overview</li> <li class="subsubsub" onclick="location.href='/products/listserv_checklist.asp'">Features</li> <li class="subsubsub" onclick="location.href='/products/listserv_license.asp'">Pricing</li> <li class="subsubsub" onclick="location.href='/products/listserv_os.asp'">Operating Systems</li> <li class="subsubsub" onclick="location.href='/products/listserv_hardware.asp'">Hardware Requirements</li> <li class="subsubsub" onclick="location.href='/products/listserv_support.asp'">Technical Support</li> <li class="subsubsub" onclick="location.href='/products/listserv_remoteinstall.asp'">Installation Service</li> <li class="subsubsub" onclick="location.href='/products/listserv_demo.asp'">LISTSERV Demo</li> </ul> </li> <li class="sub" onclick="location.href='/products/emailmarketing.asp'">Email Marketing</li> <li class="toptoptop closed" onclick="showMobileSubmenu('1b')" id="software-maestro-mobile-top">LISTSERV Maestro</li> <li> <ul id="software-maestro-mobile-menu" class="menu"> <li class="subsubsub" onclick="location.href='/products/maestro.asp'">Overview</li> <li class="subsubsub" onclick="location.href='/products/maestro_checklist.asp'">Features</li> <li class="subsubsub" onclick="location.href='/products/maestro_license.asp'">Pricing</li> <li class="subsubsub" onclick="location.href='/products/maestro_os.asp'">Operating Systems</li> <li class="subsubsub" onclick="location.href='/products/maestro_hardware.asp'">Hardware Requirements</li> <li class="subsubsub" onclick="location.href='/products/maestro_support.asp'">Technical Support</li> <li class="subsubsub" onclick="location.href='/products/maestro_remoteinstall.asp'">Installation Service</li> <li class="subsubsub" onclick="location.href='/products/maestro_demo.asp'">LISTSERV Maestro Demo</li> </ul> </li> </ul> </li> <li class="top closed" onclick="showMobileSubmenu('2')" id="services-mobile-top">Hosting</li> <li> <ul id="services-mobile-menu" class="menu"> <li class="sub" onclick="location.href='/products/emaillisthosting.asp'">Email List Hosting</li> <li class="toptoptop closed" onclick="showMobileSubmenu('2a')" id="services-listplex-mobile-top">ListPlex</li> <li> <ul id="services-listplex-mobile-menu" class="menu"> <li class="subsubsub" onclick="location.href='/products/listplex.asp'">Overview</li> <li class="subsubsub" onclick="location.href='/products/listplex_checklist.asp'">Features</li> <li class="subsubsub" onclick="location.href='/products/listplex_pricing.asp'">Pricing</li> <li class="subsubsub" onclick="location.href='/products/listplex_support.asp'">Technical Support</li> <li class="subsubsub" onclick="location.href='/products/listplex_demo.asp'">ListPlex Demo</li> </ul> </li> <li class="toptoptop closed" onclick="showMobileSubmenu('2b')" id="services-maestro-mobile-top">ListPlex Maestro</li> <li> <ul id="services-maestro-mobile-menu" class="menu"> <li class="subsubsub" onclick="location.href='/products/listplex_maestro.asp'">Overview</li> <li class="subsubsub" onclick="location.href='/products/listplex_maestro_checklist.asp'">Features</li> <li class="subsubsub" onclick="location.href='/products/listplex_maestro_pricing.asp'">Pricing</li> <li class="subsubsub" onclick="location.href='/products/listplex_maestro_support.asp'">Technical Support</li> <li class="subsubsub" onclick="location.href='/products/listplex_maestro_demo.asp'">ListPlex Maestro Demo</li> </ul> </li> </ul> </li> <li class="top closed" onclick="showMobileSubmenu('3')" id="download-mobile-top">Download</li> <li> <ul id="download-mobile-menu" class="menu"> <li class="sub" onclick="location.href='/download/download.asp'">Overview</li> <li class="sub" onclick="location.href='/download/listserv.asp'">LISTSERV</li> <li class="sub" onclick="location.href='/download/listservlite.asp'">LISTSERV Lite</li> <li class="sub" onclick="location.href='/download/listservfree.asp'">LISTSERV Lite Free</li> <li class="sub" onclick="location.href='/download/maestro.asp'">LISTSERV Maestro</li> </ul> </li> <li class="top closed open" onclick="showMobileSubmenu('4')" id="support-mobile-top">Support</li> <li> <ul id="support-mobile-menu"> <li class="sub" onclick="location.href='/resources/resources.asp'">Resource Center</li> <li class="sub" onclick="location.href='/resources/support.asp'">Technical Support</li> <li class="sub" onclick="location.href='/products/training.asp'">Training</li> <li class="sub" onclick="location.href='/products/consulting.asp'">Consulting</li> <li class="sub" onclick="location.href='/resources/manuals.asp'">Manuals</li> <li class="sub" onclick="location.href='/resources/learnlistserv.asp'">Learn LISTSERV</li> <li class="sub" onclick="location.href='/resources/learnlistservmaestro.asp'">Learn LISTSERV Maestro</li> <li class="sub" onclick="location.href='/resources/whitepaper.asp'">White Papers</li> <li class="sub" onclick="location.href='/resources/tuneup.asp'">Software Tune-Up</li> <li class="sub" onclick="location.href='/resources/remoteinstall.asp'">Remote Installation</li> <li class="sub" onclick="location.href='/resources/renewals.asp'">Renewal Details</li> <li class="sub" onclick="location.href='/resources/techtip.asp'">Tech Tips</li> <li class="sub" onclick="location.href='/resources/faq.asp'">FAQs</li> <li class="sub" onclick="location.href='/resources/glossary.asp'">Glossary of Email Terms</li> <li class="sub" onclick="location.href='/resources/optinlaws.asp'">Opt-In Laws in US, EU, CA</li> <li class="sub" onclick="location.href='/resources/gdpr.asp'">GDPR Overview</li> </ul> </li> <li class="top closed" onclick="showMobileSubmenu('5')" id="news-mobile-top">News</li> <li> <ul id="news-mobile-menu" class="menu"> <li class="sub" onclick="location.href='/news/news.asp'">Latest News & Tips</li> <li class="sub" onclick="location.href='/news/optin.asp'">Subscription Center</li> <li class="sub" onclick="location.href='/news/newsletter.asp'">Newsletter</li> <li class="sub" onclick="location.href='/blog'">Blog</li> <li class="sub" onclick="location.href='/news/forums.asp'">User Forums</li> <li class="sub" onclick="location.href='/news/socialmedia.asp'">Social Media</li> </ul> </li> <li class="top closed" onclick="showMobileSubmenu('6')" id="customers-mobile-top">Customers</li> <li> <ul id="customers-mobile-menu" class="menu"> <li class="sub" onclick="location.href='/customers/customers.asp'">Customer List</li> <li class="sub" onclick="location.href='/customers/casestudies.asp'">Case Studies</li> <li class="sub" onclick="location.href='/customers/testimonials.asp'">Testimonials</li> <li class="sub" onclick="location.href='/resources/listserv-community.asp'">LISTSERV Community</li> </ul> </li> <li class="top closed" onclick="showMobileSubmenu('7')" id="contact-mobile-top">Contact</li> <li> <ul id="contact-mobile-menu" class="menu"> <li class="sub" onclick="location.href='/contact/contact.asp'">Contact L-Soft</li> <li class="sub" onclick="location.href='/contact/econtact.asp?id=sales'">Sales</li> <li class="sub" onclick="location.href='/contact/econtact.asp?id=support'">Technical Support</li> <li class="sub" onclick="location.href='/contact/econtact.asp?id=training'">Training</li> <li class="sub" onclick="location.href='/contact/econtact.asp?id=consulting'">Consulting</li> <li class="sub" onclick="location.href='/contact/econtact.asp?id=pressinfo'">Public Relations</li> <li class="sub" onclick="location.href='/contact/econtact.asp?id=hr'">Human Resources</li> </ul> </li> </ul> <form action="/web/20240420003655/https://lsoft.com/search/search.asp" method="post"> <table class="search"> <tr> <td class="leftcol"><input type="text" name="searchinput" placeholder="Search Site" class="searchinput"/></td> <td class="rightcol"><input type="submit" name="go" value="Search"/></td> </tr> </table> </form> </div> </div> </div> <div id="incontent" onmouseover="closeAllMenus()"> <div class="container"> <div id="inmainarea"> <div class="padding"> <div id="breadcrumbs"> <p class="breadcrumbs"><a href="resources.asp">Support</a> > <a href="/web/20240420003655/https://lsoft.com/resources/emailpermission.asp">Email Marketing: Levels of Permission</a></p><hr/> </div> <h1>Email Marketing: Levels of Permission</h1> <p>Permission to send email to your subscribers comes in many forms, ranging from weak to strong. Obtaining permission, or consent, is a necessary foundation for communication that people want and expect to receive on a continuous basis. It's easy to see why giving people power over the email messages that they receive has a positive impact on the relationship between senders and subscribers.</p> <br/> <h3 class="noline">Levels of Consent</h3> <div align="center"><img src="/web/20240420003655im_/https://lsoft.com/news/issue5-2017/permission_635.jpg" alt="Nuances of Permission" title="Nuances of Permission" class="image-center border"/></div> <br/> <br/> <p>The graphic above illustrates the levels of email permission from none, to weak, to strong. Consent obtained through double opt-in builds a strong foundation for email marketing. When email messages are expected, the sender-subscriber relationship is active and strong.</p> <br/> <h3 style="color:#008000" class="noline"><img src="/web/20240420003655im_/https://lsoft.com/news/issue5-2017/happy.png" style="float:left; padding:0px 5px 0px 0px"/> Strong Permission: Double Opt-In, Also Known as Confirmed Opt-In</h1> <p>The strongest form of subscriber consent is indisputable, informed, specific, explicit and actively given. Double opt-in permission, which is also referred to as confirmed opt-in, is the most commonly used practice that email senders use to achieve this. As its name implies, it requires two action steps for a subscriber to join an email list: signing up an email address and then confirming that same email address by clicking a link in a confirmation message to activate the email list subscription. The <a href="gdpr.asp">EU GDPR</a> requires <b>verified consent</b>, and double opt-in is an efficient way to obtain that verification.</p> <br/> <h3 style="color:#99cc66" class="noline"><img src="/web/20240420003655im_/https://lsoft.com/news/issue5-2017/smile.png" style="float:left; padding:0px 5px 0px 0px"/> Weak Permission: Single Opt-In</h3> <p>Single opt-in is not as strong or recommended type of permission as double opt-in, yet it's still a form of obtaining subscriber consent. With single opt-in, an active signup is required, but the address is not confirmed to belong to the person who submitted it. Sending a <b>welcome email message</b> confirming the signup and providing an <b>unsubscribe link</b> in that message is helpful to strengthen this opt-in method. This way the recipient can quickly notice if someone else submitted her or his email address and can unsubscribe with a click.</p> <br/> <h3 style="color:#6699cc" class="noline"><img src="/web/20240420003655im_/https://lsoft.com/news/issue5-2017/sad.png" style="float:left; padding:0px 5px 0px 0px"/> No Permission: Opt-Out</h3> <p>The opt-out approach means that the sender assumes the right to send email until the recipient opts out by unsubscribing from future mailings. This is legal in some countries, for example in the United States under the CAN-SPAM act. However, recipients do not expect and in many cases do not want commercial bulk messages. Such messages contribute to in-box clutter, waste resources and are illegal in many countries, including Australia, Canada and the European Union.</p> <p>Many email service providers (ESPs) prohibit the use of external sources of email addresses, for example purchased or rented email lists from a third party. The consensus is that it's a <b>bad email practice</b>. It results in low deliverability, high bounce rates, low response rates and also damages the sender's and the ESP's reputation. A specific, explicit, opt-in email address is simply not an easily transferable trading commodity. Behind every email address is a person who deserves to only receive the email that they have expressly asked to receive from a trusted source. Would you like someone to sell your email address? Probably not.</p> <p>What about all the leads collected, for example at a conference? Companies can send opt-out email marketing messages to addresses that they collected themselves but without specific prior consent only in the countries where this practice is still legal, like in the United States. The stronger the assumed permission by way of a customer relationship, the better. All things considered, with the ever-changing legal framework, companies need to pay more attention to shifting from opt-out mailings to opt-in ones, even in the United States.</p> <br/> <h3 style="color:#FF0000" class="noline"><img src="/web/20240420003655im_/https://lsoft.com/news/issue5-2017/grumpy.png" style="float:left; padding:0px 5px 0px 0px"/> Illegal: Spam</h3> <p>Spam, junk mail or unsolicited email is the clearest case of zero prior permission from a recipient. This type of mass email communication generally violates applicable laws. There is no relationship between sender and subscriber or trust to build on. In short, <b>never do this</b>.</p> <br/> <h3 class="noline">Permission is Just a Start</h3> <img src="/web/20240420003655im_/https://lsoft.com/news/issue5-2017/blur_635.jpg" alt="Permission is Just a Start" title="Permission is Just a Start" class="image-right-full border"/> <p>Permission can be seen as perishable goods, with an ingredient list and a date stamp. If the permission is weak to begin with or the messages not valuable, they can remain unopened or get deleted without being read. Even the strongest permission can fade if you don't deliver what you build expectations for and nurture it well.</p> <p>The power of permission is that it constitutes a relationship – you reach people who want to hear from you. It is your recipients who have the <b>power to join, stay and leave</b>, and perhaps rejoin your mailing lists again later.</p> <p>So choose to work with double opt-in from the start, and you will have a strong permission-based email list. Then make your email content match your subscribers' expectations with value.</p> <br/> <br/> <br/> <script type="text/javascript" src="http://web.archive.org/web/20240420003655js_/https://platform-api.sharethis.com/js/sharethis.js#property=651f3fbd6ee9de001217ae6d&product=inline-share-buttons&source=platform" async="async"></script> <div class="sharethis-inline-share-buttons"></div> <br/> <br/> <hr/> <p class="boilerplate"><a href="/web/20240420003655/https://lsoft.com/corporate/legal.asp">LISTSERV is a registered trademark</a> licensed to <span class="nowrap">L-Soft</span> international, Inc.</p> <p class="boilerplate">See <a href="/web/20240420003655/https://lsoft.com/corporate/trademark.asp">Guidelines for Proper Usage of the LISTSERV Trademark</a> for more details.</p> <p class="boilerplate">All other trademarks, both marked and unmarked, are the property of their respective owners.</p> <br/> <script async src="http://web.archive.org/web/20240420003655js_/https://www.googletagmanager.com/gtag/js?id=UA-3167554-2"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-3167554-2'); </script> <div id="tip"></div> </div> </div> <div id="mobileinsidebar" onclick="toggleMobileSubMenu()" title="Submenu">Menu</div> <div id="insidebar"> <img src="/web/20240420003655im_/https://lsoft.com/images/sidebartop.png" class="sidebartop" alt=""/> <div class="sidenavoff pointer" onclick="location.href='/resources/resources.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/resources.asp">Resource Center</a></div> <div class="sidenavoff pointer" onclick="location.href='/resources/support.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/support.asp">Technical Support</a></div> <div class="sidenavoff pointer" onclick="location.href='/resources/manuals.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/manuals.asp">Manuals</a></div> <div class="sidenavoff pointer" onclick="location.href='/resources/learnlistserv.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/learnlistserv.asp">Learn LISTSERV</a></div> <div class="sidenavoff pointer" onclick="location.href='/resources/learnlistservmaestro.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/learnlistservmaestro.asp">Learn LISTSERV Maestro</a></div> <div class="sidenavoff pointer" onclick="location.href='/resources/whitepaper.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/whitepaper.asp">White Papers</a></div> <div class="sidenavoff pointer" onclick="location.href='/resources/tuneup.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/tuneup.asp">Software Tune-Up</a></div> <div class="sidenavoff pointer" onclick="location.href='/resources/remoteinstall.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/remoteinstall.asp">Remote Installation</a></div> <div class="sidenavoff pointer" onclick="location.href='/resources/renewals.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/renewals.asp">Renewal Details</a></div> <div class="sidenavoff pointer" onclick="location.href='/resources/techtip.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/techtip.asp">Tech Tips</a></div> <div class="sidenavoff pointer" onclick="location.href='/resources/faq.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/faq.asp">FAQs</a></div> <div class="sidenavoff pointer" onclick="location.href='/resources/glossary.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/glossary.asp">Glossary of Email Terms</a></div> <div class="sidenavoff pointer" onclick="location.href='/resources/optinlaws.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/optinlaws.asp">Opt-In Laws (US, EU, CA)</a></div> <div class="sidenavon pointer" onclick="location.href='/resources/emailpermission.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/emailpermission.asp">Levels of Permission</a></div> <div class="sidenavoff pointer" onclick="location.href='/resources/gdpr.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/gdpr.asp">EU GDPR Overview</a></div> <div class="sidenavoff pointer" onclick="location.href='/resources/gdpr-faq.asp'"><a href="/web/20240420003655/https://lsoft.com/resources/gdpr-faq.asp">EU GDPR FAQ</a></div> </div> </div> </div> <div class="footer-wrap" id="footer"> <div class="footer"> <div class="cell-s"> <div class="footer-header"><a href="/web/20240420003655/https://lsoft.com/corporate/corporate.asp">About L-Soft</a></div> <div class="footer-links"><a href="/web/20240420003655/https://lsoft.com/corporate/management.asp">Management</a><br/><a href="/web/20240420003655/https://lsoft.com/corporate/history-lsoft.asp">Story of L-Soft</a><br/><a href="/web/20240420003655/https://lsoft.com/corporate/history-listserv.asp">Story of LISTSERV</a><br/><a href="/web/20240420003655/https://lsoft.com/corporate/jobs.asp">Jobs at L-Soft</a><br/><a href="/web/20240420003655/https://lsoft.com/corporate/legal.asp">LISTSERV Trademark</a><br/><a href="/web/20240420003655/https://lsoft.com/corporate/trademark.asp">Trademark Usage</a><br/><a href="/web/20240420003655/https://lsoft.com/corporate/privacypolicy.asp">Privacy Policy</a></div> </div> <div class="cell-s"> <div class="footer-header"><a href="/web/20240420003655/https://lsoft.com/resources/resources.asp">Resource Center</a></div> <div class="footer-links"><a href="/web/20240420003655/https://lsoft.com/resources/support.asp">Technical Support</a><br/><a href="/web/20240420003655/https://lsoft.com/resources/manuals.asp">Manuals</a><br/><a href="/web/20240420003655/https://lsoft.com/resources/renewals.asp">Renewals</a><br/><a href="/web/20240420003655/https://lsoft.com/resources/tuneup.asp">Software Tune-Up</a><br/><a href="/web/20240420003655/https://lsoft.com/resources/techtip.asp">Tech Tips</a><br/><a href="/web/20240420003655/https://lsoft.com/resources/whitepaper.asp">White Papers</a><br/><a href="/web/20240420003655/https://lsoft.com/courses/learnlistserv.asp">Learn LISTSERV</a></div> </div> <div class="cell-s"> <div class="footer-header"><a href="/web/20240420003655/https://lsoft.com/news/news.asp">News Center</a></div> <div class="footer-links"><a href="/web/20240420003655/https://lsoft.com/news/optin.asp">Subscription Center</a><br/><a href="/web/20240420003655/https://lsoft.com/news/newsletter.asp">Newsletter</a><br/><a href="/web/20240420003655/https://lsoft.com/news/forums.asp">User Forums</a><br/><a href="/web/20240420003655/https://lsoft.com/news/rss.asp">RSS Feeds</a><br/><a href="/web/20240420003655/https://lsoft.com/news/socialmedia.asp">Social Media</a><br/><a href="/web/20240420003655/https://lsoft.com/news/releases.asp">Press Releases</a><br/><a href="/web/20240420003655/https://lsoft.com/blog">Blog</a></div> </div> <div class="cell-s"> <div class="footer-header"><a href="/web/20240420003655/https://lsoft.com/contact/contact.asp">Contact L-Soft</a></div> <div class="footer-links"><a href="/web/20240420003655/https://lsoft.com/contact/econtact.asp?id=sales">Sales</a><br/><a href="/web/20240420003655/https://lsoft.com/contact/econtact.asp?id=support">Technical Support</a><br/><a href="/web/20240420003655/https://lsoft.com/contact/econtact.asp?id=training">Training</a><br/><a href="/web/20240420003655/https://lsoft.com/contact/econtact.asp?id=consulting">Consulting</a><br/><a href="/web/20240420003655/https://lsoft.com/contact/econtact.asp?id=pressinfo">Public Relations</a><br/><a href="/web/20240420003655/https://lsoft.com/contact/econtact.asp?id=hr">Human Resources</a><br/><a href="/web/20240420003655/https://lsoft.com/contact/econtact.asp?id=webmaster">Webmaster</a></div> </div> <div class="cell-l"> <div class="footer-header"><a href="/web/20240420003655/https://lsoft.com/news/newsletter.asp">Subscribe to L-Soft's Newsletter</a></div> <div class="footer-text">Get latest news, tips and more:</div> <div class="footer-subscribe"> <form action="/web/20240420003655/https://lsoft.com/listserv-at-work.asp" method="get"> <input type="text" name="mAddress" placeholder="Email Address" style="width: 165px"/> <input type="submit" name="ok" value="Subscribe"/> </form> </div> <div class="footer-links"><a href="/web/20240420003655/https://lsoft.com/news/archives.asp" target="_blank">See Newsletter Archives</a></div> <div class="footer-social"> <a href="/web/20240420003655/https://lsoft.com/news/optin.asp"><img src="/web/20240420003655im_/https://lsoft.com/images/icon_listserv_white_20x20.png" alt="L-Soft Subscription Center" title="L-Soft Subscription Center" style="padding-right: 5px"/></a> <a href="http://web.archive.org/web/20240420003655/https://www.facebook.com/listserv" target="_blank"><img src="/web/20240420003655im_/https://lsoft.com/images/icon_facebook_white_20x20.png" alt="LISTSERV on Facebook" title="LISTSERV on Facebook" style="padding-right: 5px"/></a> <a href="http://web.archive.org/web/20240420003655/https://twitter.com/LSoftLISTSERV" target="_blank"><img src="/web/20240420003655im_/https://lsoft.com/images/icon_twitter_white_20x20.png" alt="L-Soft on Twitter" title="L-Soft on Twitter" style="padding-right: 5px"/></a> <a href="http://web.archive.org/web/20240420003655/https://www.youtube.com/LSoftLISTSERV" target="_blank"><img src="/web/20240420003655im_/https://lsoft.com/images/icon_youtube_white_20x20.png" alt="L-Soft's YouTube Channel" title="L-Soft's YouTube Channel" style="padding-right: 5px"/></a> <a href="http://web.archive.org/web/20240420003655/https://www.linkedin.com/company/l-soft" target="_blank"><img src="/web/20240420003655im_/https://lsoft.com/images/icon_linkedin_white_20x20.png" alt="L-Soft on LinkedIn" title="L-Soft on LinkedIn" style="padding-right: 5px"/></a> </div> </div> </div> </div> <script type="text/javascript">var owidth = $(window).width();</script> </body> </html>

CINXE.COM

Email Marketing: Levels of Permission