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Amazon Jettisons Plans for $1.7 Billion iRobot Purchase | PYMNTS.com
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</span> <span class="small muted text-uppercase d-block d-md-inline">January 29, 2024</span> </div> <div class="col-6 text-end my-auto"> <!-- <span class="d-none d-sm-inline">Share:</span> --> <a href="https://www.facebook.com/sharer.php?u=https://www.pymnts.com/acquisitions/2024/amazon-jettisons-plans-for-1-7-billion-irobot-purchase/&t=Amazon+Jettisons+Plans+for+%241.7+Billion+iRobot+Purchase%C2%A0" title="Share on Facebook"><i class="bi bi-facebook me-1 text-dark"></i></a><a href="https://twitter.com/share?text=Amazon+Jettisons+Plans+for+%241.7+Billion+iRobot+Purchase%C2%A0 -&url=https://www.pymnts.com/acquisitions/2024/amazon-jettisons-plans-for-1-7-billion-irobot-purchase/" title="Tweet This Post"><i class="bi bi-twitter-x mx-1 mx-1 text-dark"></i></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.pymnts.com/acquisitions/2024/amazon-jettisons-plans-for-1-7-billion-irobot-purchase/&title=Amazon+Jettisons+Plans+for+%241.7+Billion+iRobot+Purchase%C2%A0&summary=&source=" title="Share on LinkedIn"><i class="bi bi-linkedin mx-1 mx-1 text-dark"></i></a><a href="mailto:?subject=Amazon Jettisons Plans for $1.7 Billion iRobot Purchase &BODY=I found this article interesting and want to share it with you. Check it out: https://www.pymnts.com/acquisitions/2024/amazon-jettisons-plans-for-1-7-billion-irobot-purchase/"><i class="bi bi-envelope-fill ms-1 me-0 ms-1 me-md-1 text-dark"></i></a> <span class="d-none d-md-inline"> | </span> <span class="d-block d-md-inline"> <button class="d-none d-lg-inline-block noHover audioPlay border-0 px-0 article-play-button fw-normal py-1 my-0" type="button" value="Play"> <i class="bi bi-play-circle-fill mx-1 text-dark"></i></button> <button class="d-lg-none noHover audioPlay border-0 px-0 article-play-button fw-normal py-1 my-0" type="button" value="Play"><span class="listenToArticle small text-uppercase"></span><i class="bi bi-play-circle-fill text-dark mx-1"></i></button> <button class="noHover audioPause border-0 px-0 article-pause-button py-1 my-0"><i class="bi bi-pause-circle-fill text-dark mx-0"></i></button> </span> </div></div> </div> </div> <div id="post-feat-img" class="left relative mb-3"> <img class="py-desktop w-100 h-auto pymnts-featured-sm-image " width="1000" height="600" alt="iRobot Roomba in boxes" src="https://www.pymnts.com/wp-content/uploads/2024/01/Amazon-iRobot.jpg?w=768" /> </div> <div class="post-feat-text"> </div> <!--post-feat-img--> <div id="pymnts-content1697140" class="single lh-article mt-1 lnk-article"> <p style="font-weight: 400;">Citing a tough regulatory environment, Amazon has called off its $1.7 billion purchase of iRobot.</p> <p style="font-weight: 400;">The tech giant announced Monday (Jan. 29) that its agreement to purchase the robot vacuum maker — first <a href="https://www.pymnts.com/acquisitions/2022/amazon-acquire-irobot-roomba-robot-vacuum-maker/" target="_blank" rel="noopener">signed in 2022</a> — “has no path to regulatory approval” in the European Union (EU) and was therefore being <a href="https://press.aboutamazon.com/2024/1/amazon-and-irobot-agree-to-terminate-pending-acquisition" target="_blank" rel="noopener">canceled</a> by the two companies.</p> <p style="font-weight: 400;">“We’re disappointed that Amazon’s acquisition of iRobot could not proceed,” <a href="https://ir.aboutamazon.com/officers-and-directors/person-details/default.aspx?ItemId=a50f322c-de07-476b-aa3c-3c99d081653c" target="_blank" rel="noopener">David Zapolsky</a>, Amazon SVP and General Counsel, said in a news release, calling it the result of “undue and disproportionate regulatory hurdles.”</p> <p style="font-weight: 400;">With the deal dead, iRobot — maker of the Roomba vacuum cleaner — said it is beginning a restructuring that will result in the loss of 350 jobs, or 31% of its staff. CEO and Chairman <a href="https://www.linkedin.com/in/colinangle" target="_blank" rel="noopener">Colin Angle</a> will also step down, the company said Monday.</p> <p style="font-weight: 400;">These decisions are being made so iRobot can “rapidly align our operating model and cost structure to our future as a standalone company,” board chairman Andrew Miller said.</p> <p style="font-weight: 400;">The announcement follows reports from last week that Amazon had met with EU representatives who told them the deal was <a href="https://www.pymnts.com/connectedeconomy/2024/flutter-soars-irobot-crashes-on-amazon-deal-doubt-as-ce-100-index-dips-0-6/" target="_blank" rel="noopener">likely to be rejected</a>, though a final decision wouldn’t come until next month.</p> <p style="font-weight: 400;">Amazon missed a deadline last week to submit remedies that would have addressed the EU’s concerns over the deal’s impact on competition.</p> <p style="font-weight: 400;">The European Commission (EC) had launched an investigation into the acquisition during the summer of 2023.</p> <p style="font-weight: 400;">“Amazon is both an online marketplace and a retailer,” Margrethe Vestager, executive vice president in charge of competition policy at the EC, said in a news release. “We are concerned that, by acquiring iRobot, Amazon may use such <a href="https://www.pymnts.com/antitrust/2023/european-commission-opens-investigation-amazon-planned-acquisition-irobot/" target="_blank" rel="noopener">dual role</a> to foreclose access by iRobot’s rivals to its marketplace. With our in-depth investigation, we will also investigate whether Amazon would use data collected by iRobot to strengthen its position as an online marketplace provider.”</p> <p style="font-weight: 400;">Two months later, the EC reportedly <a href="https://www.pymnts.com/acquisitions/2023/european-commission-delays-decision-on-amazons-acquisition-of-irobot/" target="_blank" rel="noopener">suspended its investigation</a>, saying that it was missing crucial information from both companies.</p> <p style="font-weight: 400;">The cancellation of the deal is happening at a time when consumers are growing more <a href="https://www.pymnts.com/connectedeconomy/2023/smartphones-smart-tvs-drive-surge-in-connected-device-ownership-in-2023/" target="_blank" rel="noopener">comfortable with smart devices</a> in their homes.</p> <p style="font-weight: 400;">For example, as noted here last month, “ownership of smart refrigerators has risen from 5% in 2019 to 9% in 2023, indicating a growing interest in <a href="https://www.pymnts.com/study_posts/multitasking-consumers-want-to-shop-and-work-at-the-same-time/" target="_blank" rel="noopener">connected appliances</a>.”</p> <div class="pymnt-e9f8dd0f1f9df9285d5d6f6ccf72d387 pymnt-bottom-of-article" id="pymnt-e9f8dd0f1f9df9285d5d6f6ccf72d387"></div> <div id="bottom-ad"> </div> <div class="row row-cols-1 row-cols-lg-1 recommended-articles" style="clear:both;"> <div class="col mb-1"> <h4 class="header-border text-uppercase small mb-0"> <span class="border-layer border-secondary"> Recommended </span> </h4> <div class="row item noBorderLast remove-col-3"> <div class="col-12 col-md-3 border-bottom border-light py-2 fw-bolder recommended-1"> <a href="https://www.pymnts.com/fraud-prevention/2024/anti-fraud-innovations-keep-instant-payments-on-right-track/" class="small recommended-link" rel="bookmark" title="Anti-Fraud Innovations Keep Instant Payments on Right Track">Anti-Fraud Innovations Keep Instant Payments on Right Track</a> </div> <div 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