CINXE.COM

<!doctype html> <html lang="en-AU"> <head> <style type="text/css"> h2.gform_title { color: #68f5b2 !important; font-size: 1.125rem !important; font-weight: 600 !important; } /*Hidden*/ .agency-survey-24 .navbar-collapse, .agency-survey-24 #navbarNavDropdown, .agency-survey-24 footer .justify-content-between { display: none !important; } .agency-survey-24 h2{font-size:36px; padding: 0 0 12px 0;} </style> <meta name="google-site-verification" content="4D-pUTj2bVXnjcEUHjz6sX1ErdvsMOjd2WWLbUfNeRs" />  <script async src="https://www.googletagmanager.com/gtag/js?id=G-N99GZ2BJV4"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-N99GZ2BJV4'); gtag('config', 'G-68BYWS0B7C'); </script>  <script type="text/javascript"> (function(h,o,t,j,a,r){ h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)}; h._hjSettings={hjid:1493650,hjsv:6}; a=o.getElementsByTagName('head')[0]; r=o.createElement('script');r.async=1; r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv; a.appendChild(r); })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv='); </script> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <script type="text/javascript"> /* <![CDATA[ */ var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener("DOMContentLoaded",o):document.addEventListener("gform_main_scripts_loaded",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook("action",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook("filter",o,n,r,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,n){gform.removeHook("action",o,n)},removeFilter:function(o,n,r){gform.removeHook("filter",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+"_"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){"function"!=typeof(t=o.callable)&&(t=window[t]),"action"==n?t.apply(null,r):r[0]=t.apply(null,r)})),"filter"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}}); /* ]]> */ </script> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>THE TRANSFORMATIVE POWER OF IMMERSIVE SENSORY EXPERIENCES - GPJ ANZ</title> <link rel="canonical" href="https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="THE TRANSFORMATIVE POWER OF IMMERSIVE SENSORY EXPERIENCES - GPJ ANZ" /> <meta property="og:description" content="As the experience economy continues to evolve, GPJ’s Jess Quiney and Spinifex’s Cathy Rule sat down to chat about the transformative power of truly immersive, sensory experiences and the opportunities for businesses and brands to raise the bar. Jess: The Experience Economy (a term coined in Pine and Gilmore’s seminal article in the Harvard Business …" /> <meta property="og:url" content="https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/" /> <meta property="og:site_name" content="GPJ ANZ" /> <meta property="article:published_time" content="2023-08-16T04:31:31+00:00" /> <meta property="article:modified_time" content="2023-10-05T01:28:57+00:00" /> <meta property="og:image" content="https://i4.swiftpic.io/gpj/B/pd4rFx5q1b7pyxKcCct0a8mSQTWkvFlpQlzd+0tTw=/format:jpg;cover:1200,630/https://www.gpj.com/wp-content/uploads/sites/3/2023/08/vivid-header.jpg" /> <meta property="og:image:width" content="1920" /> <meta property="og:image:height" content="1280" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="George P. Johnson" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="George P. Johnson" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="4 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/","url":"https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/","name":"THE TRANSFORMATIVE POWER OF IMMERSIVE SENSORY EXPERIENCES - GPJ ANZ","isPartOf":{"@id":"https://www.gpj.com.au/#website"},"primaryImageOfPage":{"@id":"https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/#primaryimage"},"image":{"@id":"https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/#primaryimage"},"thumbnailUrl":"https://www.gpj.com.au/wp-content/uploads/sites/3/2023/08/vivid-header.jpg","datePublished":"2023-08-16T04:31:31+00:00","dateModified":"2023-10-05T01:28:57+00:00","author":{"@id":"https://www.gpj.com.au/#/schema/person/cacf60aea4d69d4cd1eea2d40e116c49"},"breadcrumb":{"@id":"https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/#primaryimage","url":"https://www.gpj.com.au/wp-content/uploads/sites/3/2023/08/vivid-header.jpg","contentUrl":"https://www.gpj.com.au/wp-content/uploads/sites/3/2023/08/vivid-header.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.gpj.com.au/"},{"@type":"ListItem","position":2,"name":"News & Insights","item":"https://www.gpj.com.au/home/news-insights/"},{"@type":"ListItem","position":3,"name":"THE TRANSFORMATIVE POWER OF IMMERSIVE SENSORY EXPERIENCES"}]},{"@type":"WebSite","@id":"https://www.gpj.com.au/#website","url":"https://www.gpj.com.au/","name":"GPJ ANZ","description":"Experiential Marketing & Events, Live, Virtual & Hybrid","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.gpj.com.au/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https://www.gpj.com.au/#/schema/person/cacf60aea4d69d4cd1eea2d40e116c49","name":"George P. Johnson","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https://www.gpj.com.au/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/a172166895e5666f5396aaa811f33f30?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/a172166895e5666f5396aaa811f33f30?s=96&d=mm&r=g","caption":"George P. Johnson"},"url":"https://www.gpj.com.au/news-insights/author/gpj_admin/"}]}</script>  <link rel='dns-prefetch' href='//www.google.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.gpj.com.au\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.gpj.com.au/wp-includes/css/dist/block-library/style.min.css?ver=6.6.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--secondary: #68f5b2;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='google/font-css' href='https://fonts.googleapis.com/css2?family=Poppins%3Awght%40100%3B200%3B300%3B400%3B500%3B600%3B700%3B800%3B900&display=swap&ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='sage/main.css-css' href='https://www.gpj.com.au/wp-content/themes/main/dist/styles/main_49581ccf39f454fbcc43.css' type='text/css' media='all' /> <script type="text/javascript" src="https://www.gpj.com.au/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.gpj.com.au/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <link rel="https://api.w.org/" href="https://www.gpj.com.au/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.gpj.com.au/wp-json/wp/v2/posts/5517" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.gpj.com.au/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://www.gpj.com.au/?p=5517' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.gpj.com.au/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.gpj.com.au%2Fnews-insights%2Fthe-transformative-power-of-immersive-sensory-experiences%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.gpj.com.au/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.gpj.com.au%2Fnews-insights%2Fthe-transformative-power-of-immersive-sensory-experiences%2F&format=xml" /> <link rel="alternate" href="https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/" hreflang="en-AU" /> <link rel="icon" href="https://www.gpj.com.au/wp-content/uploads/sites/3/2022/08/cropped-icon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://www.gpj.com.au/wp-content/uploads/sites/3/2022/08/cropped-icon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.gpj.com.au/wp-content/uploads/sites/3/2022/08/cropped-icon-180x180.png" /> <meta name="msapplication-TileImage" content="https://www.gpj.com.au/wp-content/uploads/sites/3/2022/08/cropped-icon-270x270.png" /> </head> <body class="post-template-default single single-post postid-5517 single-format-standard the-transformative-power-of-immersive-sensory-experiences app-data index-data singular-data single-data single-post-data single-post-the-transformative-power-of-immersive-sensory-experiences-data"> <header class="banner navbar navbar-dark navbar-expand-lg bg-black"> <div class="container-fluid mx-3"> <button class="navbar-toggler me-3" type="button" data-bs-toggle="collapse" data-bs-target="#navbarNavDropdown" aria-controls="navbarNavDropdown" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button> <a class="navbar-brand mx-auto mx-lg-0" href="https://www.gpj.com.au/"> <img src="https://www.gpj.com.au/wp-content/themes/main/dist/images/logo-white_bd68dd36cfd4aca51e8e.svg" alt="GPJ Logo" height="43"> </a> <ul class="navbar-nav"> <li class="nav-item dropdown"> <a class="nav-link dropdown-toggle" href="#" id="navbarDropdownMenuLink" role="button" data-bs-toggle="dropdown" aria-expanded="false"> <button class="country-select-button btn p-0" type="button"> <span class="d-md-none country-code">AU</span> <span class="d-none d-md-block flag-icon flag-icon-au flag-icon-squared rounded-circle"> <span class="visually-hidden">Select Country</span> </span> </button> </a> <ul class="dropdown-menu dropdown-menu-end dropdown-menu-dark" aria-labelledby="navbarDropdownMenuLink"> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.com/news-insights/the-transformative-power-of-immersive-sensory-experiences/?from_lang=3"> <span class="flag-icon flag-icon-us flag-icon-squared rounded-circle me-2"></span> USA </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.co.jp/news-insights/the-transformative-power-of-immersive-sensory-experiences/?from_lang=3"> <span class="flag-icon flag-icon-ja flag-icon-squared rounded-circle me-2"></span> Japan </a> </li> <li> <a class="dropdown-item d-flex align-items-center fw-bolder " href="https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/?from_lang=3"> <span class="flag-icon flag-icon-au flag-icon-squared rounded-circle me-2"></span> ANZ </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpjco.cn/news-insights/the-transformative-power-of-immersive-sensory-experiences/?from_lang=3"> <span class="flag-icon flag-icon-cn flag-icon-squared rounded-circle me-2"></span> Greater China </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://gpj.de/news-insights/the-transformative-power-of-immersive-sensory-experiences/?from_lang=3"> <span class="flag-icon flag-icon-de flag-icon-squared rounded-circle me-2"></span> Germany </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpjindia.com/news-insights/the-transformative-power-of-immersive-sensory-experiences/?from_lang=3"> <span class="flag-icon flag-icon-in flag-icon-squared rounded-circle me-2"></span> India </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://br.gpj.com/news-insights/the-transformative-power-of-immersive-sensory-experiences/?from_lang=3"> <span class="flag-icon flag-icon-br flag-icon-squared rounded-circle me-2"></span> Brazil </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.co.uk/news-insights/the-transformative-power-of-immersive-sensory-experiences/?from_lang=3"> <span class="flag-icon flag-icon-gb flag-icon-squared rounded-circle me-2"></span> UK </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://kor.gpj.com/news-insights/the-transformative-power-of-immersive-sensory-experiences/?from_lang=3"> <span class="flag-icon flag-icon-kr flag-icon-squared rounded-circle me-2"></span> South Korea </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://sg.gpj.com/news-insights/the-transformative-power-of-immersive-sensory-experiences/?from_lang=3"> <span class="flag-icon flag-icon-sg flag-icon-squared rounded-circle me-2"></span> Singapore </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://ae.gpj.com/news-insights/the-transformative-power-of-immersive-sensory-experiences/?from_lang=3"> <span class="flag-icon flag-icon-ae flag-icon-squared rounded-circle me-2"></span> Dubai </a> </li> </ul> </li> </ul> <div class="collapse navbar-collapse" id="navbarNavDropdown"> <nav class="nav-primary mx-auto"> <div class="menu-primary-container"><ul id="menu-primary" class="nav flex-column flex-lg-row"><li id="menu-item-4270" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4270"><a href="https://www.gpj.com.au/home/what-weve-done/">Work</a></li> <li id="menu-item-4271" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4271"><a href="https://www.gpj.com.au/what-we-do/">Services</a></li> <li id="menu-item-4272" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-4272"><a href="https://www.gpj.com.au/home/news-insights/">News & Insights</a></li> <li id="menu-item-4273" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4273"><a href="https://www.gpj.com.au/who-we-are/">About</a></li> <li id="menu-item-4274" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4274"><a href="https://www.gpj.com.au/contact-us/">Contact</a></li> </ul></div> </nav> </div> </div> </header> <div class="wrap" role="document"> <div class="content"> <main class="main"> <article class="post-5517 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog tag-brand-experiences tag-experience-marketing tag-immersive tag-transformational-power-of-immersive-sensory-experiences tag-vivid-sydney"> <header class="hero"> <div class="carousel slide carousel-fade" data-bs-ride="carousel" data-bs-pause="false"> <div class="carousel-inner"> <div class="fittext"> <div> <h1>THE TRANSFORMATIVE POWER OF IMMERSIVE SENSORY EXPERIENCES</h1> </div> </div> <div class="carousel-item active"> <img src="https://i0.swiftpic.io/gpj/R08KAsqPVba2RneSDi6LnFt8aix1tYKKTZrVxHWmrX4=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/3/2023/08/vivid-header.jpg" class="d-block w-100" alt="" srcset="https://i8.swiftpic.io/gpj/fWugKD8iBFjQOu95xei/B3ibZ+AXAExwHAbIbhnkE3U=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/3/2023/08/vivid-header.jpg 1920w, https://i0.swiftpic.io/gpj/R08KAsqPVba2RneSDi6LnFt8aix1tYKKTZrVxHWmrX4=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/3/2023/08/vivid-header.jpg 1440w, https://i7.swiftpic.io/gpj/z741wEH4GhL0MivUrSRlr0yust4d8NbD4t9kIlEw16M=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/3/2023/08/vivid-header.jpg 640w" sizes="100vw"> </div> <div class="carousel-item"> <img src="https://i9.swiftpic.io/gpj/ZjMzrEr9ZUt3rpj+smXqo/LC8aMYXyiClCj5KYdAiq8=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/3/2023/08/196681-97-grade-copy-e1692160615454-2048x1351.jpg" class="d-block w-100" alt="" srcset="https://i4.swiftpic.io/gpj/Zkg4seHrdFJAsbeKzRUKhOpEvtvataeKXOZrAxMsct4=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/3/2023/08/196681-97-grade-copy-e1692160615454-2048x1351.jpg 1920w, https://i9.swiftpic.io/gpj/ZjMzrEr9ZUt3rpj+smXqo/LC8aMYXyiClCj5KYdAiq8=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/3/2023/08/196681-97-grade-copy-e1692160615454-2048x1351.jpg 1440w, https://i2.swiftpic.io/gpj/z23ge6AzCbC18Bi7ndBlUmIPhTm1ZW/8BdRYnf0hxTw=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/3/2023/08/196681-97-grade-copy-e1692160615454-2048x1351.jpg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="entry-content container content-wrapper"> <h6 class="wp-block-heading has-secondary-color has-text-color" style="font-style:normal;font-weight:500">As the experience economy continues to evolve, GPJ’s Jess Quiney and Spinifex’s Cathy Rule sat down to chat about the transformative power of truly immersive, sensory experiences and the opportunities for businesses and brands to raise the bar.</h6> <p>Jess: The Experience Economy (a term coined in Pine and Gilmore’s seminal article in the Harvard Business Review) is evolving. According to Pine, the next iteration is the Transformation Economy. Beyond memorable encounters curated by businesses, people are seeking a more authentic, meaningful and transformational connection with brands.</p> <p>Cathy: A great way to achieve this is through the creation of imaginative, interactive and immersive experiences. Ones that go beyond being a branded moment and instead enable two-way, ongoing conversations between audiences and brands about things that really matter.</p> <p>Jess: By combining the age-old art of storytelling with the tools of the digital age, we can tell stories in new and innovative ways and create magical, memorable experiences. Getting this right is what will make experiences stand out in the Transformation Economy.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p class="has-text-align-center has-medium-font-size"><strong><strong>World-class immersive experiences</strong></strong></p> </blockquote> <div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile back-and-forth"><div class="wp-block-media-text__content"> <p>Cathy: There are so many examples of incredible immersive experiences from around the world. We are seeing some super exciting long-burn projects finally coming to fruition in the theme park space such as the <a href="https://www.universalorlando.com/web/en/us/universal-orlando-resort/the-wizarding-world-of-harry-potter/hub">Wizarding World of Harry Potter</a> at Universal Studios Orlando, and the <a href="https://www.universalorlando.com/web/en/us/things-to-do/whats-new">Epic Universe</a> slated for completion in 2025. Large-scale, digital exhibitions and immersive galleries that bring the work of artists to life have taken the world by storm. And <a href="https://www.teamlab.art/">teamLab</a>, an international art collective, continues to push the boundaries of what’s possible for immersive museum experiences around the globe. These captivating and interactive engagements are testament to the true value at the seamless convergence of digital design and cutting-edge technology. </p> <p>Jess: Moreover, the general public’s expectation now around entertainment is so high, traditional arts, and certainly branded engagements need to engage at a visceral level; a great example of this is the epic light show at <a href="https://www.youtube.com/watch?v=REhQTwChTT0">Coldplay</a> gig where LED wristbands light up the arena on another level. The opportunity for digital elevation to truly capture attention and entertain is endless. </p> </div><figure class="wp-block-media-text__media"><img fetchpriority="high" decoding="async" width="1296" height="858" src="https://www.gpj.com.au/wp-content/uploads/sites/3/2023/08/vivid-1.jpg" alt="" class="wp-image-5548 size-large" srcset="https://www.gpj.com.au/wp-content/uploads/sites/3/2023/08/vivid-1.jpg 1296w, https://www.gpj.com.au/wp-content/uploads/sites/3/2023/08/vivid-1-300x199.jpg 300w, https://www.gpj.com.au/wp-content/uploads/sites/3/2023/08/vivid-1-768x508.jpg 768w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure></div> <div class="wp-block-media-text alignwide is-stacked-on-mobile back-and-forth"><figure class="wp-block-media-text__media"><img decoding="async" width="1296" height="858" src="https://www.gpj.com.au/wp-content/uploads/sites/3/2023/08/forence-flowers-customs-1-1296x858.jpg" alt="" class="wp-image-5542 size-full" srcset="https://www.gpj.com.au/wp-content/uploads/sites/3/2023/08/forence-flowers-customs-1-1296x858.jpg 1296w, https://www.gpj.com.au/wp-content/uploads/sites/3/2023/08/forence-flowers-customs-1-300x199.jpg 300w, https://www.gpj.com.au/wp-content/uploads/sites/3/2023/08/forence-flowers-customs-1-768x509.jpg 768w, https://www.gpj.com.au/wp-content/uploads/sites/3/2023/08/forence-flowers-customs-1-1536x1017.jpg 1536w, https://www.gpj.com.au/wp-content/uploads/sites/3/2023/08/forence-flowers-customs-1-2048x1356.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure><div class="wp-block-media-text__content"> <p></p> <p>Cathy: Vivid Sydney, our homegrown annual celebration of creativity, innovation and technology, has just transformed Sydney and filled the city with boundary-pushing art installations and 3D light projections including our very own. This year, Spinifex helped celebrate Australian interior design, projecting beautiful hand-drawn wallpaper and fabric design onto the façade of Customs House. Pulling from the Australian Museum of Design’s extensive collection of more than 7,500 works from the ’60s, ’70s and ’80s, Inside Out was an animated journey through three decades of Australian décor and style. At Vivid House, we delivered an immersive 360° experience across a hyper-real world inspired by Australia’s many natural wonders; the dream-like journey soared across our snow-capped mountains, verdant valleys and sublime sunsets before diving deep to our ocean floor, visiting our native marine life, birds and more along the way. And at Cadmans Cottage we helped 12 young artists’ dreams come true, projecting their imaginative worlds of “endangered species” onto one of Sydney’s oldest buildings.  </p> </div></div> <p class="has-text-align-center has-medium-font-size"><strong><strong><strong>What does this mean for corporates?</strong></strong></strong></p> <p>Jess: As experiences continue to become more and more extraordinary, people’s expectations get higher and higher. This raises the bar for corporates trying to compete for their audience’s time and attention with their own brand experiences. Those who can’t keep up risk getting left behind.</p> <p>Cathy: With expectations sky-high, the curation and delivery of memorable experiences has never been more important. And one of the most effective ways to ensure people walk away from your experience feeling transformed is to make it interactive and immersive. Big, sensory installs are able to not only effectively convey the power of a brand, but, when done well, also prompt online chatter that amplifies the reach beyond the physical experience.</p> <p>Jess: World-class immersive experiences aren’t just for artists, musicians and creative folks. Brands that jump feet first into this arena are the ones who will succeed in the Transformation Economy.</p> <figure class="wp-block-pullquote has-medium-font-size"><blockquote><p><strong><strong>Want to find out more</strong>?</strong> <br>Sister agencies <a href="https://www.gpj.com.au/">GPJ ANZ</a> and <a href="https://www.spinifexgroup.com.au/">Spinifex Australia</a> are both passionate about creating extraordinary experiences. If something in our conversation has piqued your interest, please reach out to Jess (<a href="mailto:jessica.quiney@gpj.com">jessica.quiney@gpj.com</a>) and Cathy (<a href="mailto:cathy.rule@spinifexgroup.com">cathy.rule@spinifexgroup.com</a>).</p></blockquote></figure> </div> <footer> <div class="pagination mb-3"> </div> </footer> </article> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://www.gpj.com.au/"> <span class="screen-reader-text">GPJ ANZ</span> </a> </div> <section class="widget nav_menu-3 widget_nav_menu"><h3>About Us</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-4275" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4275"><a href="https://www.gpj.com.au/who-we-are/">About us</a></li> <li id="menu-item-4277" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4277"><a href="https://www.gpj.com.au/home/what-weve-done/">Work</a></li> <li id="menu-item-4278" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4278"><a href="https://www.gpj.com.au/what-we-do/">Services</a></li> <li id="menu-item-4276" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4276"><a href="https://www.gpj.com.au/who-we-are/">Leadership</a></li> </ul></div></section><section class="widget nav_menu-4 widget_nav_menu"><h3>Legal</h3><div class="menu-legal-container"><ul id="menu-legal" class="menu"><li id="menu-item-4790" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4790"><a href="https://www.gpj.com.au/privacy-2/">Privacy</a></li> <li id="menu-item-4280" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4280"><a href="https://www.gpj.com.au/cookie-policy/">Cookie Policy</a></li> </ul></div></section><section class="widget nav_menu-5 widget_nav_menu"><h3>Contact</h3><div class="menu-contact-container"><ul id="menu-contact" class="menu"><li id="menu-item-4284" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4284"><a href="https://www.gpj.com.au/contact-us/">Contact Us</a></li> <li id="menu-item-4285" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4285"><a href="https://www.gpj.com.au/who-we-are/careers/">Careers</a></li> </ul></div></section><section class="widget block-10 widget_block"><script type="text/javascript"></script> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_2' ><style>#gform_wrapper_2[data-form-index="0"].gform-theme,[data-parent-form="2_0"]{--gf-color-primary: #204ce5;--gf-color-primary-rgb: 32, 76, 229;--gf-color-primary-contrast: #fff;--gf-color-primary-contrast-rgb: 255, 255, 255;--gf-color-primary-darker: #001AB3;--gf-color-primary-lighter: #527EFF;--gf-color-secondary: #fff;--gf-color-secondary-rgb: 255, 255, 255;--gf-color-secondary-contrast: #112337;--gf-color-secondary-contrast-rgb: 17, 35, 55;--gf-color-secondary-darker: #F5F5F5;--gf-color-secondary-lighter: #FFFFFF;--gf-color-out-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-out-ctrl-light-rgb: 17, 35, 55;--gf-color-out-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-out-ctrl-light-lighter: #F5F5F5;--gf-color-out-ctrl-dark: #585e6a;--gf-color-out-ctrl-dark-rgb: 88, 94, 106;--gf-color-out-ctrl-dark-darker: #112337;--gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-color-in-ctrl: #fff;--gf-color-in-ctrl-rgb: 255, 255, 255;--gf-color-in-ctrl-contrast: #112337;--gf-color-in-ctrl-contrast-rgb: 17, 35, 55;--gf-color-in-ctrl-darker: #F5F5F5;--gf-color-in-ctrl-lighter: #FFFFFF;--gf-color-in-ctrl-primary: #204ce5;--gf-color-in-ctrl-primary-rgb: 32, 76, 229;--gf-color-in-ctrl-primary-contrast: #fff;--gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255;--gf-color-in-ctrl-primary-darker: #001AB3;--gf-color-in-ctrl-primary-lighter: #527EFF;--gf-color-in-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-in-ctrl-light-rgb: 17, 35, 55;--gf-color-in-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-in-ctrl-light-lighter: #F5F5F5;--gf-color-in-ctrl-dark: #585e6a;--gf-color-in-ctrl-dark-rgb: 88, 94, 106;--gf-color-in-ctrl-dark-darker: #112337;--gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-radius: 3px;--gf-font-size-secondary: 14px;--gf-font-size-tertiary: 13px;--gf-icon-ctrl-number: url("data:image/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z' fill='rgba(17, 35, 55, 0.65)'/%3E%3C/svg%3E");--gf-icon-ctrl-select: url("data:image/svg+xml,%3Csvg width='10' height='6' viewBox='0 0 10 6' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z' fill='rgba(17, 35, 55, 0.65)'/%3E%3C/svg%3E");--gf-icon-ctrl-search: url("data:image/svg+xml,%3Csvg version='1.1' xmlns='http://www.w3.org/2000/svg' width='640' height='640'%3E%3Cpath d='M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z' fill='rgba(17, 35, 55, 0.65)'/%3E%3C/svg%3E");--gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary);--gf-ctrl-border-color: #686e77;--gf-ctrl-size: var(--gf-ctrl-size-md);--gf-ctrl-label-color-primary: #112337;--gf-ctrl-label-color-secondary: #112337;--gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md);--gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md);--gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md);--gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md);--gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md);--gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md);--gf-ctrl-btn-border-color-secondary: #686e77;--gf-ctrl-file-btn-bg-color-hover: #EBEBEB;--gf-field-pg-steps-number-color: rgba(17, 35, 55, 0.8);}</style> <div class='gform_heading'> <h2 class="gform_title">Subscribe</h2> <p class='gform_description'>Stay informed</p> <p class='gform_required_legend'>"<span class="gfield_required gfield_required_asterisk">*</span>" indicates required fields</p> </div><form method='post' enctype='multipart/form-data' id='gform_2' action='/news-insights/the-transformative-power-of-immersive-sensory-experiences/' data-formid='2' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LcMdoAiAAAAAK3wmrqsREYGQ_Bmi4ksg7PSXyn_' data-tabindex='0'><input id="input_c599f72f82d4a850e820b72105c86b2f" class="gfield_recaptcha_response" type="hidden" name="input_c599f72f82d4a850e820b72105c86b2f" value=""/></div> <div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below'><div id="field_2_7" class="gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_2_7" ><label class='gfield_label gform-field-label' for='input_2_7'>First Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_2_7' type='text' value='' class='large' placeholder='First Name' aria-required="true" aria-invalid="false" /> </div></div><div id="field_2_12" class="gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_2_12" ><label class='gfield_label gform-field-label' for='input_2_12'>Last Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_12' id='input_2_12' type='text' value='' class='large' placeholder='Last Name' aria-required="true" aria-invalid="false" /> </div></div><div id="field_2_11" class="gfield gfield--type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_2_11" ><label class='gfield_label gform-field-label' for='input_2_11'>Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_11' id='input_2_11' type='email' value='' class='large' placeholder='Email' aria-required="true" aria-invalid="false" /> </div></div><fieldset id="field_2_13" class="gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_2_13" ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Privacy Policy<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></legend><div class='ginput_container ginput_container_consent'><input name='input_13.1' id='input_2_13_1' type='checkbox' value='1' aria-required="true" aria-invalid="false" /> <label class="gform-field-label gform-field-label--type-inline gfield_consent_label" for='input_2_13_1' >I understand and agree to the <a href="/privacy-2" target="_blank"> privacy policy</a><span class="gfield_required gfield_required_asterisk">*</span></label><input type='hidden' name='input_13.2' value='I understand and agree to the <a href="/privacy-2" target="_blank"> privacy policy</a>' class='gform_hidden' /><input type='hidden' name='input_13.3' value='1' class='gform_hidden' /></div></fieldset><div id="field_2_15" class="gfield gfield--type-html gfield--width-full gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_2_15" >This site is protected by reCAPTCHA and the Google <a class="text-nowrap" href="https://policies.google.com/privacy">Privacy Policy</a> and <a class="text-nowrap" href="https://policies.google.com/terms">Terms of Service</a> apply.</div></div></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_2' class='gform_button button' value='Submit' onclick='if(window["gf_submitting_2"]){return false;} if( !jQuery("#gform_2")[0].checkValidity || jQuery("#gform_2")[0].checkValidity()){window["gf_submitting_2"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_2"]){return false;} if( !jQuery("#gform_2")[0].checkValidity || jQuery("#gform_2")[0].checkValidity()){window["gf_submitting_2"]=true;} jQuery("#gform_2").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_2' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='2' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_2' value='WyJ7XCIxMy4xXCI6XCJiOWI1MjVkOGI0ODdiNjNlYmQ4ZDFhNDg0ZTZkNTYyMFwiLFwiMTMuMlwiOlwiOWY1YmFhZDI1MmFhODgyY2NkOWRmYTE2YTE5MGJkYThcIixcIjEzLjNcIjpcImI5YjUyNWQ4YjQ4N2I2M2ViZDhkMWE0ODRlNmQ1NjIwXCJ9IiwiNWIzMTE2ODk2NTZmYzViNDA4NzNiZjVkMWFhNzUwZWQiXQ==' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_2' id='gform_target_page_number_2' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_2' id='gform_source_page_number_2' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() {gformInitSpinner( 2, 'https://www.gpj.com.au/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery('#gform_ajax_frame_2').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_2');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_2').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_2').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_2').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_2').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_2').val();gformInitSpinner( 2, 'https://www.gpj.com.au/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [2, current_page]);window['gf_submitting_2'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_2').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [2]);window['gf_submitting_2'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_2').text());}, 50);}else{jQuery('#gform_2').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [2, current_page]);gform.utils.trigger({ event: 'gform/postRender', native: false, data: { formId: 2, currentPage: current_page } });} );} ); /* ]]> */ </script> </section> </div> <div class="text-end mt-6 pww"> <span class="me-2">Part of the <a style="color: inherit;" href="https://www.project.com/">Project</a> network</span> <a href="https://www.project.com/"><img src="https://www.gpj.com.au/wp-content/themes/main/dist/images/pww-logo_8f8f4a7f75eb5ecaf571.jpg" alt="Project Worldwide logo" height="46"></a> </div> <hr class="my-3"> <div class="subfooter row align-items-center g-3 flex-column-reverse flex-md-row"> <div class="col"> <small class="fw-light">Copyright ©2024 George P. Johnson. All rights reserved. <br class="d-none">A Project Worldwide Agency. <br class="d-none d-lg-block">George P. Johnson and its logo are registered trademarks of Project.</small> </div> <div class="col-auto"> <ul class="footer-social-icons list-inline"> <li class="list-inline-item"><a class="rounded-circle" href="https://www.facebook.com/GPJAustraliaNewZealand/"><i class="fa-brands fa-facebook-f"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://twitter.com/gpjanz"><i class="fa-brands fa-x-twitter"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://www.linkedin.com/company/george-p-johnson-australia-and-new-zealand/"><i class="fa-brands fa-linkedin-in"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://www.instagram.com/gpjanz/"><i class="fa-brands fa-instagram"></i></a> </li> </ul> </div> </div> </div> </footer> <link rel='stylesheet' id='gform_basic-css' href='https://www.gpj.com.au/wp-content/plugins/gravityforms/assets/css/dist/basic.min.css?ver=2.8.3' type='text/css' media='all' /> <link rel='stylesheet' id='gform_theme_components-css' href='https://www.gpj.com.au/wp-content/plugins/gravityforms/assets/css/dist/theme-components.min.css?ver=2.8.3' type='text/css' media='all' /> <link rel='stylesheet' id='gform_theme_ie11-css' href='https://www.gpj.com.au/wp-content/plugins/gravityforms/assets/css/dist/theme-ie11.min.css?ver=2.8.3' type='text/css' media='all' /> <link rel='stylesheet' id='gform_theme-css' href='https://www.gpj.com.au/wp-content/plugins/gravityforms/assets/css/dist/theme.min.css?ver=2.8.3' type='text/css' media='all' /> <script type="text/javascript" src="https://www.gpj.com.au/wp-content/plugins/page-links-to/dist/new-tab.js?ver=3.3.7" id="page-links-to-js"></script> <script type="text/javascript" id="gforms_recaptcha_recaptcha-js-extra"> /* <![CDATA[ */ var gforms_recaptcha_recaptcha_strings = {"site_key":"6LcMdoAiAAAAAK3wmrqsREYGQ_Bmi4ksg7PSXyn_","ajaxurl":"https:\/\/www.gpj.com.au\/wp-admin\/admin-ajax.php","nonce":"3e94815ff4"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.google.com/recaptcha/api.js?render=6LcMdoAiAAAAAK3wmrqsREYGQ_Bmi4ksg7PSXyn_&ver=1.4.0" id="gforms_recaptcha_recaptcha-js"></script> <script type="text/javascript" id="gforms_recaptcha_recaptcha-js-after"> /* <![CDATA[ */ (function($){grecaptcha.ready(function(){$('.grecaptcha-badge').css('visibility','hidden');});})(jQuery); /* ]]> */ </script> <script type="text/javascript" src="https://www.gpj.com.au/wp-content/themes/main/dist/scripts/main_c7bc65ee3cb6440e2a82.js" id="sage/main.js-js"></script> <script type="text/javascript" src="https://www.gpj.com.au/wp-includes/js/dist/dom-ready.min.js?ver=f77871ff7694fffea381" id="wp-dom-ready-js"></script> <script type="text/javascript" src="https://www.gpj.com.au/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script type="text/javascript" src="https://www.gpj.com.au/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */ </script> <script type="text/javascript" id="wp-a11y-js-translations"> /* <![CDATA[ */ ( function( domain, translations ) { var localeData = translations.locale_data[ domain ] || translations.locale_data.messages; localeData[""].domain = domain; wp.i18n.setLocaleData( localeData, domain ); } )( "default", {"translation-revision-date":"2022-07-04 04:03:07+0000","generator":"GlotPress\/4.0.0-alpha.1","domain":"messages","locale_data":{"messages":{"":{"domain":"messages","plural-forms":"nplurals=2; plural=n != 1;","lang":"en_AU"},"Notifications":["Notifications"]}},"comment":{"reference":"wp-includes\/js\/dist\/a11y.js"}} ); /* ]]> */ </script> <script type="text/javascript" src="https://www.gpj.com.au/wp-includes/js/dist/a11y.min.js?ver=d90eebea464f6c09bfd5" id="wp-a11y-js"></script> <script type="text/javascript" defer='defer' src="https://www.gpj.com.au/wp-content/plugins/gravityforms/js/jquery.json.min.js?ver=2.8.3" id="gform_json-js"></script> <script type="text/javascript" id="gform_gravityforms-js-extra"> /* <![CDATA[ */ var gform_i18n = {"datepicker":{"days":{"monday":"Mo","tuesday":"Tu","wednesday":"We","thursday":"Th","friday":"Fr","saturday":"Sa","sunday":"Su"},"months":{"january":"January","february":"February","march":"March","april":"April","may":"May","june":"June","july":"July","august":"August","september":"September","october":"October","november":"November","december":"December"},"firstDay":1,"iconText":"Select date"}}; var gf_legacy_multi = []; var gform_gravityforms = {"strings":{"invalid_file_extension":"This type of file is not allowed. Must be one of the following:","delete_file":"Delete this file","in_progress":"in progress","file_exceeds_limit":"File exceeds size limit","illegal_extension":"This type of file is not allowed.","max_reached":"Maximum number of files reached","unknown_error":"There was a problem while saving the file on the server","currently_uploading":"Please wait for the uploading to complete","cancel":"Cancel","cancel_upload":"Cancel this upload","cancelled":"Cancelled"},"vars":{"images_url":"https:\/\/www.gpj.com.au\/wp-content\/plugins\/gravityforms\/images"}}; var gf_global = {"gf_currency_config":{"name":"Australian Dollar","symbol_left":"$","symbol_right":"","symbol_padding":" ","thousand_separator":",","decimal_separator":".","decimals":2,"code":"AUD"},"base_url":"https:\/\/www.gpj.com.au\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/www.gpj.com.au\/wp-content\/plugins\/gravityforms\/images\/spinner.svg","version_hash":"a5aa551c24f09320d8b606982d5001e1","strings":{"newRowAdded":"New row added.","rowRemoved":"Row removed","formSaved":"The form has been saved. The content contains the link to return and complete the form."}}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="https://www.gpj.com.au/wp-content/plugins/gravityforms/js/gravityforms.min.js?ver=2.8.3" id="gform_gravityforms-js"></script> <script type="text/javascript" defer='defer' src="https://www.gpj.com.au/wp-content/plugins/gravityforms/js/placeholders.jquery.min.js?ver=2.8.3" id="gform_placeholder-js"></script> <script type="text/javascript" defer='defer' src="https://www.gpj.com.au/wp-content/plugins/gravityforms/assets/js/dist/utils.min.js?ver=50c7bea9c2320e16728e44ae9fde5f26" id="gform_gravityforms_utils-js"></script> <script type="text/javascript" defer='defer' src="https://www.gpj.com.au/wp-content/plugins/gravityforms/assets/js/dist/vendor-theme.min.js?ver=54e7080aa7a02c83aa61fae430b9d869" id="gform_gravityforms_theme_vendors-js"></script> <script type="text/javascript" id="gform_gravityforms_theme-js-extra"> /* <![CDATA[ */ var gform_theme_config = {"common":{"form":{"honeypot":{"version_hash":"a5aa551c24f09320d8b606982d5001e1"}}},"hmr_dev":"","public_path":"https:\/\/www.gpj.com.au\/wp-content\/plugins\/gravityforms\/assets\/js\/dist\/"}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="https://www.gpj.com.au/wp-content/plugins/gravityforms/assets/js/dist/scripts-theme.min.js?ver=bab19fd84843dabc070e73326d787910" id="gform_gravityforms_theme-js"></script> <script type="text/javascript" src="https://www.gpj.com.au/wp-content/plugins/gravityformsrecaptcha/js/frontend.min.js?ver=1.4.0" id="gforms_recaptcha_frontend-js"></script> <script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() { jQuery(document).on('gform_post_render', function(event, formId, currentPage){if(formId == 2) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); /* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() {jQuery(document).trigger('gform_post_render', [2, 1]);gform.utils.trigger({ event: 'gform/postRender', native: false, data: { formId: 2, currentPage: 1 } });} ); /* ]]> */ </script> </body> </html>