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Gemma D’Auria | McKinsey & Company

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data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">Senior partner, global leader of McKinsey’s Apparel, Fashion &amp; Luxury sector<a data-component="mdc-c-link" href="https://www.mckinsey.com/it/overview" class="mdc-c-link___lBbY1_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Milan</span></a></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mdc-u-mb-2 mdc-u-mt-3 mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="#" class="mdc-c-link-icon___SEKyg_2734c4f" aria-haspopup="dialog" title="Email" aria-label="Email" data-sid="6C995320-5A5B-47CF-9A3E-076C43152654" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f 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FullBleedProfile_mck-c-full-bleed-profile__description__z6O7H"><p>Supports retail, fashion, and luxury brands in driving transformations for higher performance and health</p></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-o-container__body Profile_mck-c-profile__wrapper__BqMov"><div class="Profile_mck-c-profile__container-main__rUO05"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S"><p>As the global leader of McKinsey’s apparel, fashion and luxury sector, Gemma partners with companies and their executives on holistic transformations to accelerate sustainable growth and create lasting change in performance and health. </p> <p>Bringing over two decades of consulting expertise across the United States, the Middle East, and Europe, she advises clients on growth strategies, customer experience, commercial topics, advanced analytics and digital transformations, as well as capability-building at scale. Gemma is passionate about fostering leadership growth, enhancing customer experience, and driving innovation. </p> <p>As one of the global leaders in CEO Excellence Practice, Gemma works closely in with CEOs and their organizations on their leadership journey, as well as with family-owned businesses to ensure they are “fit for purpose” in terms of operating model, capabilities, and leadership skills.</p> <p>Examples of Gemma’s recent work includes: </p> <ul> <li>driving a holistic performance and health transformation for a leading beauty company in Europe</li> <li>leading the customer experience and commercial growth transformation to help drive deeper customer insights, engagement, and experience at a leading luxury corporation</li> <li>supporting a performance acceleration program at a leading retail organization in Europe, the Middle East, and Africa (EMEA)</li> <li>backing a holistic digital and advanced analytics transformation with a prominent B2C conglomerate across the grocery, retail, luxury shopping malls, and leisure and entertainment industries </li> <li>defining a lifestyle ecosystem strategy and supporting its implementation for a leading retail group in EMEA</li> <li>establishing a corporate academy for a private-sector conglomerate encompassing a school of leadership, analytics and technology, and customer experience</li> <li>transforming the operating model and culture of a prominent family-owned business, from passive investor to a strategic architect of a number of businesses</li> </ul> <p>Gemma regularly publishes knowledge and insights relevant to the retail, fashion, and luxury sectors, and coauthors McKinsey’s annual State of Fashion report, published in collaboration with Business of Fashion, as well as the annual Sporting Goods Industry report.</p> <p>Before joining McKinsey, she worked in the investment banking division of J.P. Morgan in London. Her curiosity has led her to live and work in different parts of the world (from Europe to the USA and the Middle East) and she now lives in Milan with her husband and four children. In her free time, she enjoys traveling, reading, and is an avid fitness enthusiast.</p></div><div class="Profile_mck-c-profile__area-a__YIGXu container-placeholder mdc-u-grid mdc-u-grid-gutter-lg"></div></div><div class="Profile_mck-c-profile__sidebar-wrapper__E52KM"><div class="container-sidebar mdc-u-grid mdc-u-grid-gutter-xxl"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-email-icon Profile_mck-c-profile__contact-icon__Xw5Jp"></span></button><div class="mdc-u-grid mdc-u-grid-gutter-xxl" data-layer-region="profile-expertise"><div><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div><ul class="List_mck-c-list___Lb7q"><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients/apparel-fashion-luxury" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Apparel, Fashion & Luxury</span></a></li><li><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Consumer Packaged Goods</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/people-and-organizational-performance/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">People & Organizational Performance</span></a></li><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Retail</span></a></li><li><div class="List_mck-c-list__non-link-item__lRyc0"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span>Leadership & Management</span></div></li></ul></div></div></div></div></div><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S Profile_mck-c-profile__additional-body__hv_Ft"><h3>Education</h3> <p><strong>Stanford Graduate School of Business</strong><br /> MBA</p> <p><strong>LSE (London School of Economics)</strong><br /> BSc., government and economics <em>(First Class Honors)</em></p></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-mt-5"><div><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h3><div class="mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-1 mdc-u-grid-col-md-2 mdc-u-grid-col-lg-4"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start PublishedWork_mck-c-published-work__item__jbQFr GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/retail/our-insights/state-of-fashion" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Woman standing in abstract 3d maze. 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data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-9"><div class="mck-u-links-inline mck-c-generic-item__description">February 28, 2022</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start PublishedWork_mck-c-published-work__item__jbQFr GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/retail/our-insights/grocers-can-fuel-growth-with-advanced-analytics" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Grocers can fuel growth with advanced analytics" src="/~/media/mckinsey/industries/retail/our%20insights/grocers%20can%20fuel%20growth%20with%20advanced%20analytics/gettyimages-163685226-edit-bt%201536x1536.jpg?cq=50&amp;mw=767&amp;car=42:25&amp;cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/retail/our-insights/grocers-can-fuel-growth-with-advanced-analytics" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Grocers can fuel growth with advanced analytics</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-9"><div class="mck-u-links-inline mck-c-generic-item__description">June 03, 2021</div></div></div></div></div></div><div class="mdc-u-align-center mdc-u-mt-5"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f"></button></div></div></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Gemma D Auria","displayName":"Gemma D 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