CINXE.COM
Blog | Demandbase
<!DOCTYPE html> <html lang="en-US"> <head> <!-- Ketch --> <script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=new URLSearchParams(document.location.search),o=e.has("property")?e.get("property"):"demandbase",n=document.createElement("script");n.type="text/javascript",n.src="https://global.ketchcdn.com/web/v3/config/demandbase/".concat(o,"/boot.js"),n.defer=n.async=!0,document.getElementsByTagName("head")[0].appendChild(n)}();</script> <script> window.ketch('on', 'consent', function(c) { let functional_cookies = c?.purposes?.functional_cookies ?? false; if (functional_cookies && !document.getElementById('optimizely-loaded')) { let optimizely_script = document.createElement('script'); optimizely_script.id = 'optimizely-loaded'; optimizely_script.type = 'text/javascript'; optimizely_script.src = 'https://cdn.optimizely.com/js/28388750012.js'; document.head.appendChild(optimizely_script); } }); </script> <!-- End Ketch --> <!-- Google Tag Manager --> <script defer>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TGXH9V');</script> <!-- End Google Tag Manager --> <!-- Marketo forms --> <script defer src="https://app-ab48.marketo.com/js/forms2/js/forms2.min.js"></script> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="facebook-domain-verification" content="qs5s44zr3223nttocl74zqk7ehr9lb" /> <style type="text/css"> :where(span.icon svg) { width:16px; height:16px; } </style> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v23.5) - https://yoast.com/wordpress/plugins/seo/ --> <title>Blog | Demandbase</title> <meta name="description" content="Read more B2B blog content from Demandbase here!" /> <link rel="canonical" href="https://www.demandbase.com/blog/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Blog" /> <meta property="og:description" content="Read more B2B blog content from Demandbase here!" /> <meta property="og:url" content="https://www.demandbase.com/blog/" /> <meta property="og:site_name" content="Demandbase" /> <meta property="article:publisher" content="https://www.facebook.com/Demandbase/" /> <meta property="article:modified_time" content="2024-09-30T20:58:53+00:00" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@Demandbase" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="1 minute" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.demandbase.com/blog/","url":"https://www.demandbase.com/blog/","name":"Blog | Demandbase","isPartOf":{"@id":"https://www.demandbase.com/#website"},"datePublished":"2024-09-20T21:07:11+00:00","dateModified":"2024-09-30T20:58:53+00:00","description":"Read more B2B blog content from Demandbase here!","breadcrumb":{"@id":"https://www.demandbase.com/blog/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.demandbase.com/blog/"]}]},{"@type":"BreadcrumbList","@id":"https://www.demandbase.com/blog/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.demandbase.com/"},{"@type":"ListItem","position":2,"name":"Blog"}]},{"@type":"WebSite","@id":"https://www.demandbase.com/#website","url":"https://www.demandbase.com/","name":"Demandbase","description":"Discover how Account-Based Marketing drives success for your B2B marketing.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.demandbase.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}</script> <!-- / Yoast SEO Premium plugin. --> <link rel="alternate" type="application/rss+xml" title="Demandbase » Feed" href="https://www.demandbase.com/feed/" /> <script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.demandbase.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.2"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='swiper-css' href='https://www.demandbase.com/wp-content/themes/demandbase/assets/dist/lib/swiper/swiper-bundle.min.css?ver=11.1.9' media='all' /> <link rel='stylesheet' id='demandbase-css' href='https://www.demandbase.com/wp-content/themes/demandbase/assets/dist/css/main.min.css?ver=1731421047' media='all' /> <link rel="https://api.w.org/" href="https://www.demandbase.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.demandbase.com/wp-json/wp/v2/pages/34729" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.demandbase.com/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://www.demandbase.com/?p=34729' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.demandbase.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.demandbase.com%2Fblog%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.demandbase.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.demandbase.com%2Fblog%2F&format=xml" /> <link rel="next" href="https://www.demandbase.com/blog/page/2/" /> <link rel="icon" href="https://www.demandbase.com/wp-content/uploads/2024/07/favicon-150x150.png" sizes="32x32" /> <link rel="icon" href="https://www.demandbase.com/wp-content/uploads/2024/07/favicon-300x300.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.demandbase.com/wp-content/uploads/2024/07/favicon-300x300.png" /> <meta name="msapplication-TileImage" content="https://www.demandbase.com/wp-content/uploads/2024/07/favicon-300x300.png" /> </head> <body class="page-template-default page page-id-34729"> <div class="page-wrapper"> <header class="header"> <div class="header__container container container--full"> <div> <a href="https://www.demandbase.com"> <img src="https://www.demandbase.com/wp-content/themes/demandbase/assets/dist/img/logo-demandbase-d.svg" height="28" alt="Demandbase" class="header__brand-d h-[28px] xs:hidden"> <img src="https://www.demandbase.com/wp-content/themes/demandbase/assets/dist/img/logo-demandbase.svg" height="20" alt="Demandbase" class="header__brand-demandbase h-[20px] max-xs:hidden"> </a> </div> <nav class="nav"> <div class="nav__header"> <div> <img src="https://www.demandbase.com/wp-content/themes/demandbase/assets/dist/img/logo-demandbase-d.svg" alt="Demandbase" class="h-[28px]"> </div> <button type="button" class="nav-toggle-close"> <span class="icon text-3xl" aria-label="close"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M480-424 284-228q-11 11-28 11t-28-11q-11-11-11-28t11-28l196-196-196-196q-11-11-11-28t11-28q11-11 28-11t28 11l196 196 196-196q11-11 28-11t28 11q11 11 11 28t-11 28L536-480l196 196q11 11 11 28t-11 28q-11 11-28 11t-28-11L480-424Z"/></svg></span> <span class="sr-only">Close navigation</span> </button> </div> <div class="nav__container"> <ul class="nav__menu nav__menu--primary nav__menu--fade-out"> <li class="nav__menu-item"> <a href="https://www.demandbase.com/products/" class="nav__menu-item__container "> Platform <span class="icon" aria-label="chevron_down"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="m12 12.9 3.9-3.9c.2-.2.4-.3.7-.3s.5.1.7.3.3.4.3.7-.1.5-.3.7l-4.6 4.6c-.1.1-.2.2-.3.2s-.2.1-.4.1c-.1 0-.3 0-.4-.1-.1 0-.2-.1-.3-.2l-4.6-4.6c-.2-.2-.3-.4-.3-.7s.1-.5.3-.7.4-.3.7-.3.5.1.7.3z"/></svg></span> </a> <div class="nav__submenu nav__submenu--lg"> <div class="nav__submenu-header"> <button type="button" class="nav__submenu-back"> <span class="icon text-base" aria-label="chevron_left"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m432-480 156 156q11 11 11 28t-11 28q-11 11-28 11t-28-11L348-452q-6-6-8.5-13t-2.5-15q0-8 2.5-15t8.5-13l184-184q11-11 28-11t28 11q11 11 11 28t-11 28L432-480Z"/></svg></span> Back </button> </div> <div class="nav__submenu-container"> <div class="tablet-nav:-mx-4 tablet-nav:-mt-4 mb-4 p-6 tablet-nav:p-8 bg-surface-200-inverted tablet-nav:bg-brand-gradient-primary rounded"> <h3 class="mb-4 text-2xl tablet-nav:text-4xl uppercase trackcking-[-.1em]"><strong class="font-bold">DEMANDBASE</strong> <span class="font-light">ONE™</span></h3> <p class="text-xs">Our account-based go-to-market platform that leverages data and AI-powered insights to accelerate your marketing, advertising, and sales strategies with confidence.</p> <div class="mt-8"> <a href="https://www.demandbase.com/products/" class="btn btn--primary"> Explore the Platform <span class="icon" aria-label="arrow_forward"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M647-440H200q-17 0-28.5-11.5T160-480q0-17 11.5-28.5T200-520h447L451-716q-12-12-11.5-28t12.5-28q12-11 28-11.5t28 11.5l264 264q6 6 8.5 13t2.5 15q0 8-2.5 15t-8.5 13L508-188q-11 11-27.5 11T452-188q-12-12-12-28.5t12-28.5l195-195Z"/></svg></span> </a> </div> </div> <ul class="menu"> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="bar_chart"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M680-160q-17 0-28.5-11.5T640-200v-200q0-17 11.5-28.5T680-440h80q17 0 28.5 11.5T800-400v200q0 17-11.5 28.5T760-160h-80Zm-240 0q-17 0-28.5-11.5T400-200v-560q0-17 11.5-28.5T440-800h80q17 0 28.5 11.5T560-760v560q0 17-11.5 28.5T520-160h-80Zm-240 0q-17 0-28.5-11.5T160-200v-360q0-17 11.5-28.5T200-600h80q17 0 28.5 11.5T320-560v360q0 17-11.5 28.5T280-160h-80Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/products/account-based-experience/" class="menu__item-title link-stretched ">Marketing</a> <small class="menu__item-subtitle">Best-in-class Account Identification, Web Personalization, Orchestration, & Analytics</small> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="query_stats"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M70-258q-13-9-15.5-24.5T60-312l151-242q11-17 30.5-18.5T275-559l85 99 127-207q11-19 33.5-19t34.5 18l41 62q11 17 6.5 32.5T585-550q-13 8-28.5 6.5T530-562l-7-10-123 200q-11 17-31 19t-34-14l-85-99-122 197q-9 15-26.5 18.5T70-258Zm573 121q-75 0-127.5-52.5T463-317q0-75 52.5-127.5T643-497q75 0 127.5 52.5T823-317q0 26-7 50.5T795-221l96 96q12 12 12.5 28T892-69q-12 12-28.5 12T835-69l-97-96q-20 14-44.5 21t-50.5 7Zm0-80q42 0 71-29t29-71q0-42-29-71t-71-29q-42 0-71 29t-29 71q0 42 29 71t71 29Zm49-331q-13-8-18-23t6-32l152-241q9-14 26-18t31 7q13 9 16 24.5t-5 29.5L747-561q-11 17-26.5 19t-28.5-6Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/products/sales-intelligence/" class="menu__item-title link-stretched ">Sales</a> <small class="menu__item-subtitle">Powerful sales tools and orchestration using trustworthy account, contact, and buying group identification</small> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="ads_click"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M480-640q-66 0-113 47t-47 113q0 45 22.5 83t62.5 59q16 8 22.5 23.5T427-283q-7 14-21 21t-28 0q-63-30-100.5-89T240-480q0-100 70-170t170-70q71 0 130.5 37.5T699-580q6 14-.5 28T678-532q-16 7-32 0t-24-23q-21-40-59-62.5T480-640Zm0-160q-134 0-227 93t-93 227q0 126 83 216t208 102q17 2 29.5 15t11.5 30q-1 17-12.5 28T451-79q-78-5-145.5-39t-118-88.5q-50.5-54.5-79-125T80-480q0-83 31.5-156T197-763q54-54 127-85.5T480-880q157 0 273.5 107T881-509q2 16-9.5 27.5T843-469q-17 1-30.5-11T797-509q-15-120-104.5-205.5T480-800Zm302 700L650-231l-30 91q-5 14-19 13.5T582-141l-91-303q-4-11 5-20t20-5l303 91q14 5 14.5 19T820-340l-91 30 132 132q17 17 17 39t-17 39q-17 17-39.5 17T782-100Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/products/advertising/" class="menu__item-title link-stretched ">Advertising</a> <small class="menu__item-subtitle">Intent-based, hyper targeted B2B ads from our industry-leading native DSP</small> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="database"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M480-520q150 0 255-47t105-113q0-66-105-113t-255-47q-150 0-255 47T120-680q0 66 105 113t255 47Zm0 100q41 0 102.5-8.5T701-456q57-19 98-49.5t41-74.5v100q0 44-41 74.5T701-356q-57 19-118.5 27.5T480-320q-41 0-102.5-8.5T259-356q-57-19-98-49.5T120-480v-100q0 44 41 74.5t98 49.5q57 19 118.5 27.5T480-420Zm0 200q41 0 102.5-8.5T701-256q57-19 98-49.5t41-74.5v100q0 44-41 74.5T701-156q-57 19-118.5 27.5T480-120q-41 0-102.5-8.5T259-156q-57-19-98-49.5T120-280v-100q0 44 41 74.5t98 49.5q57 19 118.5 27.5T480-220Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/products/data/" class="menu__item-title link-stretched ">Data</a> <small class="menu__item-subtitle">Our powerful data & AI insights, seamlessly in your systems</small> </span> </li> </ul> <div class="menu-divider"></div> <ul class="menu"> <li class="menu__item"> <span class="menu__item-body"> <a href="https://partners.demandbase.com/integrations" class="menu__item-title link-stretched ">Integrations</a> </span> </li> <li class="menu__item"> <span class="menu__item-body"> <a href="https://www.demandbase.com/product-tours/" class="menu__item-title link-stretched ">Product Tours</a> </span> </li> </ul> </div> </div> </li> <li class="nav__menu-item"> <a href="/problems-we-solve/" class="nav__menu-item__container "> Solutions <span class="icon" aria-label="chevron_down"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="m12 12.9 3.9-3.9c.2-.2.4-.3.7-.3s.5.1.7.3.3.4.3.7-.1.5-.3.7l-4.6 4.6c-.1.1-.2.2-.3.2s-.2.1-.4.1c-.1 0-.3 0-.4-.1-.1 0-.2-.1-.3-.2l-4.6-4.6c-.2-.2-.3-.4-.3-.7s.1-.5.3-.7.4-.3.7-.3.5.1.7.3z"/></svg></span> </a> <div class="nav__submenu nav__submenu--3-cols"> <div class="nav__submenu-header"> <button type="button" class="nav__submenu-back"> <span class="icon text-base" aria-label="chevron_left"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m432-480 156 156q11 11 11 28t-11 28q-11 11-28 11t-28-11L348-452q-6-6-8.5-13t-2.5-15q0-8 2.5-15t8.5-13l184-184q11-11 28-11t28 11q11 11 11 28t-11 28L432-480Z"/></svg></span> Back </button> </div> <div class="nav__submenu-container"> <div class="nav__submenu-columns"> <div class="nav__submenu-column"> <p class="nav__submenu-column__heading">By Role</p> <ul class="menu"> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="campaign"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M840-440h-80q-17 0-28.5-11.5T720-480q0-17 11.5-28.5T760-520h80q17 0 28.5 11.5T880-480q0 17-11.5 28.5T840-440ZM664-288q10-14 26-16t30 8l64 48q14 10 16 26t-8 30q-10 14-26 16t-30-8l-64-48q-14-10-16-26t8-30Zm120-424-64 48q-14 10-30 8t-26-16q-10-14-8-30t16-26l64-48q14-10 30-8t26 16q10 14 8 30t-16 26ZM200-360h-40q-33 0-56.5-23.5T80-440v-80q0-33 23.5-56.5T160-600h160l139-84q20-12 40.5 0t20.5 35v338q0 23-20.5 35t-40.5 0l-139-84h-40v120q0 17-11.5 28.5T240-200q-17 0-28.5-11.5T200-240v-120Zm360 14v-268q27 24 43.5 58.5T620-480q0 41-16.5 75.5T560-346Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/marketing/" class="menu__item-title link-stretched ">Marketing</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="monitoring"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M160-120q-17 0-28.5-11.5T120-160v-40q0-17 11.5-28.5T160-240q17 0 28.5 11.5T200-200v40q0 17-11.5 28.5T160-120Zm160 0q-17 0-28.5-11.5T280-160v-220q0-17 11.5-28.5T320-420q17 0 28.5 11.5T360-380v220q0 17-11.5 28.5T320-120Zm160 0q-17 0-28.5-11.5T440-160v-140q0-17 11.5-28.5T480-340q17 0 28.5 11.5T520-300v140q0 17-11.5 28.5T480-120Zm160 0q-17 0-28.5-11.5T600-160v-200q0-17 11.5-28.5T640-400q17 0 28.5 11.5T680-360v200q0 17-11.5 28.5T640-120Zm160 0q-17 0-28.5-11.5T760-160v-360q0-17 11.5-28.5T800-560q17 0 28.5 11.5T840-520v360q0 17-11.5 28.5T800-120ZM560-481q-16 0-30.5-6T503-504L400-607 188-395q-12 12-28.5 11.5T131-396q-11-12-10.5-28.5T132-452l211-211q12-12 26.5-17.5T400-686q16 0 31 5.5t26 17.5l103 103 212-212q12-12 28.5-11.5T829-771q11 12 10.5 28.5T828-715L617-504q-11 11-26 17t-31 6Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/sales/" class="menu__item-title link-stretched ">Sales</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="support_agent"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M480-120q-17 0-28.5-11.5T440-160q0-17 11.5-28.5T480-200h280v-284q0-117-81.5-198.5T480-764q-117 0-198.5 81.5T200-484v204q0 17-11.5 28.5T160-240q-33 0-56.5-23.5T80-320v-80q0-21 10.5-39.5T120-469l3-53q8-68 39.5-126t79-101q47.5-43 109-67T480-840q68 0 129 24t109 66.5Q766-707 797-649t40 126l3 52q19 9 29.5 27t10.5 38v92q0 20-10.5 38T840-249v49q0 33-23.5 56.5T760-120H480ZM360-400q-17 0-28.5-11.5T320-440q0-17 11.5-28.5T360-480q17 0 28.5 11.5T400-440q0 17-11.5 28.5T360-400Zm240 0q-17 0-28.5-11.5T560-440q0-17 11.5-28.5T600-480q17 0 28.5 11.5T640-440q0 17-11.5 28.5T600-400Zm-359-62q-7-106 64-182t177-76q89 0 156.5 56.5T720-519q-91-1-167.5-49T435-698q-16 80-67.5 142.5T241-462Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/customer-success/" class="menu__item-title link-stretched ">Customer Success</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="construction"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M714-162 537-339l84-84 177 177q17 17 17 42t-17 42q-17 17-42 17t-42-17Zm-552 0q-17-17-17-42t17-42l234-234-68-68q-11 11-28 11t-28-11l-23-23v90q0 14-12 19t-22-5L106-576q-10-10-5-22t19-12h90l-22-22q-12-12-12-28t12-28l114-114q20-20 43-29t47-9q20 0 37.5 6t34.5 18q8 5 8.5 14t-6.5 16l-76 76 22 22q11 11 11 28t-11 28l68 68 90-90q-4-11-6.5-23t-2.5-24q0-59 40.5-99.5T701-841q8 0 15 .5t14 2.5q9 3 11.5 12.5T737-809l-65 65q-6 6-6 14t6 14l44 44q6 6 14 6t14-6l65-65q7-7 16.5-5t12.5 12q2 7 2.5 14t.5 15q0 59-40.5 99.5T701-561q-12 0-24-2t-23-7L246-162q-17 17-42 17t-42-17Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/operations/" class="menu__item-title link-stretched ">Revenue Operations</a> </span> </li> </ul> </div> <div class="nav__submenu-column"> <p class="nav__submenu-column__heading">By Industry / Segment</p> <ul class="menu"> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="cases"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M120-80q-33 0-56.5-23.5T40-160v-400q0-17 11.5-28.5T80-600q17 0 28.5 11.5T120-560v400h640q17 0 28.5 11.5T800-120q0 17-11.5 28.5T760-80H120Zm160-160q-33 0-56.5-23.5T200-320v-400q0-17 11.5-28.5T240-760h160v-80q0-33 23.5-56.5T480-920h160q33 0 56.5 23.5T720-840v80h160q17 0 28.5 11.5T920-720v400q0 33-23.5 56.5T840-240H280Zm200-520h160v-80H480v80Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/business-services/" class="menu__item-title link-stretched ">Business Services</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="account_balance"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M200-320v-200q0-17 11.5-28.5T240-560q17 0 28.5 11.5T280-520v200q0 17-11.5 28.5T240-280q-17 0-28.5-11.5T200-320Zm240 0v-200q0-17 11.5-28.5T480-560q17 0 28.5 11.5T520-520v200q0 17-11.5 28.5T480-280q-17 0-28.5-11.5T440-320ZM120-120q-17 0-28.5-11.5T80-160q0-17 11.5-28.5T120-200h720q17 0 28.5 11.5T880-160q0 17-11.5 28.5T840-120H120Zm560-200v-200q0-17 11.5-28.5T720-560q17 0 28.5 11.5T760-520v200q0 17-11.5 28.5T720-280q-17 0-28.5-11.5T680-320Zm160-320H116q-15 0-25.5-10.5T80-676v-22q0-11 5.5-19t14.5-13l344-172q17-8 36-8t36 8l342 171q11 5 16.5 15t5.5 21v15q0 17-11.5 28.5T840-640Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/financial-services/" class="menu__item-title link-stretched ">Financial Services</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="manufacturing"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M222-540q-12-5-22.5-10.5T178-564l-29 9q-13 4-25.5-1T104-572l-8-14q-7-12-5-26t13-23l22-19q-2-13-2-26t2-26l-22-19q-11-9-13-22.5t5-25.5l9-15q7-11 19-16t25-1l29 9q11-8 21.5-13.5T222-820l6-29q3-14 13.5-22.5T266-880h16q14 0 24.5 9t13.5 23l6 28q12 5 22.5 10.5T370-796l29-9q13-4 25.5 1t19.5 16l8 14q7 12 5 26t-13 23l-22 19q2 13 2 26t-2 26l22 19q11 9 13 22.5t-5 25.5l-9 15q-7 11-19 16t-25 1l-29-9q-11 8-21.5 13.5T326-540l-6 29q-3 14-13.5 22.5T282-480h-16q-14 0-24.5-9T228-512l-6-28Zm52-60q33 0 56.5-23.5T354-680q0-33-23.5-56.5T274-760q-33 0-56.5 23.5T194-680q0 33 23.5 56.5T274-600Zm300 476q-17-6-31.5-14.5T514-158l-38 12q-18 6-36-.5T412-170l-11-19q-10-17-7-36.5t18-32.5l30-26q-2-18-2-36t2-36l-30-27q-15-13-18-32t7-36l11-19q10-17 28-23.5t36-.5l38 12q14-11 28.5-19.5T574-516l9-41q4-19 18.5-31t34.5-12h24q20 0 34.5 12t18.5 31l9 41q17 6 31.5 14.5T782-482l38-12q18-6 36 .5t28 23.5l11 19q10 17 7 36.5T884-382l-30 26q2 18 2 36t-2 36l30 27q15 13 18 32t-7 36l-11 19q-10 17-28 23.5t-36 .5l-38-12q-14 11-28.5 19.5T722-124l-9 41q-4 19-18.5 31T660-40h-24q-20 0-34.5-12T583-83l-9-41Zm74-76q50 0 85-35t35-85q0-50-35-85t-85-35q-50 0-85 35t-35 85q0 50 35 85t85 35Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/manufacturing/" class="menu__item-title link-stretched ">Manufacturing</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="memory"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M360-400v-160q0-17 11.5-28.5T400-600h160q17 0 28.5 11.5T600-560v160q0 17-11.5 28.5T560-360H400q-17 0-28.5-11.5T360-400Zm0 240v-40h-80q-33 0-56.5-23.5T200-280v-80h-40q-17 0-28.5-11.5T120-400q0-17 11.5-28.5T160-440h40v-80h-40q-17 0-28.5-11.5T120-560q0-17 11.5-28.5T160-600h40v-80q0-33 23.5-56.5T280-760h80v-40q0-17 11.5-28.5T400-840q17 0 28.5 11.5T440-800v40h80v-40q0-17 11.5-28.5T560-840q17 0 28.5 11.5T600-800v40h80q33 0 56.5 23.5T760-680v80h40q17 0 28.5 11.5T840-560q0 17-11.5 28.5T800-520h-40v80h40q17 0 28.5 11.5T840-400q0 17-11.5 28.5T800-360h-40v80q0 33-23.5 56.5T680-200h-80v40q0 17-11.5 28.5T560-120q-17 0-28.5-11.5T520-160v-40h-80v40q0 17-11.5 28.5T400-120q-17 0-28.5-11.5T360-160Zm320-120v-400H280v400h400Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/technology/" class="menu__item-title link-stretched ">Technology</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="source_environment"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M80-160v-590q0-10 4-18t12-14l160-120q11-8 24-8t24 8l160 120q8 6 12 14t4 18v70h360q17 0 28.5 11.5T880-640v480q0 17-11.5 28.5T840-120H120q-17 0-28.5-11.5T80-160Zm80-40h80v-80h-80v80Zm0-160h80v-80h-80v80Zm0-160h80v-80h-80v80Zm0-160h80v-80h-80v80Zm160 0h80v-80h-80v80Zm0 480h480v-400H320v400Zm280-320h80q17 0 28.5 11.5T720-480q0 17-11.5 28.5T680-440h-80q-17 0-28.5-11.5T560-480q0-17 11.5-28.5T600-520Zm0 160h80q17 0 28.5 11.5T720-320q0 17-11.5 28.5T680-280h-80q-17 0-28.5-11.5T560-320q0-17 11.5-28.5T600-360ZM480-480q0 17-11.5 28.5T440-440q-17 0-28.5-11.5T400-480q0-17 11.5-28.5T440-520q17 0 28.5 11.5T480-480Zm-40 200q-17 0-28.5-11.5T400-320q0-17 11.5-28.5T440-360q17 0 28.5 11.5T480-320q0 17-11.5 28.5T440-280Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/enterprise/" class="menu__item-title link-stretched ">Enterprise</a> </span> </li> </ul> </div> <div class="nav__submenu-column"> <p class="nav__submenu-column__heading">By Use Case</p> <ul class="menu"> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="build"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M360-360q-100 0-170-70t-70-170q0-20 3-40t11-38q5-10 12.5-15t16.5-7q9-2 18.5.5T199-689l105 105 72-72-105-105q-8-8-10.5-17.5T260-797q2-9 7-16.5t15-12.5q18-8 38-11t40-3q100 0 170 70t70 170q0 23-4 43.5T584-516l202 200q29 29 29 71t-29 71q-29 29-71 29t-71-30L444-376q-20 8-40.5 12t-43.5 4Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/build/" class="menu__item-title link-stretched ">Build a B2B GTM Foundation</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="data_loss_prevention"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M440-560q33 0 56.5-23.5T520-640q0-33-23.5-56.5T440-720q-33 0-56.5 23.5T360-640q0 33 23.5 56.5T440-560Zm0 160q45 0 84.5-19t68.5-54q-35-23-73.5-35T440-520q-41 0-79.5 12T287-473q29 35 68.5 54t84.5 19Zm0 160q-134 0-227-93t-93-227q0-134 93-227t227-93q134 0 227 93t93 227q0 56-18 105.5T692-364l160 160q11 11 11 28t-11 28q-11 11-28 11t-28-11L636-308q-41 32-90.5 50T440-240Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/find/" class="menu__item-title link-stretched ">Find and Prioritize Accounts</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="target"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M480-80q-83 0-156-31.5T197-197q-54-54-85.5-127T80-480q0-83 31.5-156T197-763q54-54 127-85.5T480-880q83 0 156 31.5T763-763q54 54 85.5 127T880-480q0 83-31.5 156T763-197q-54 54-127 85.5T480-80Zm0-80q134 0 227-93t93-227q0-134-93-227t-227-93q-134 0-227 93t-93 227q0 134 93 227t227 93Zm0-80q-100 0-170-70t-70-170q0-100 70-170t170-70q100 0 170 70t70 170q0 100-70 170t-170 70Zm0-80q66 0 113-47t47-113q0-66-47-113t-113-47q-66 0-113 47t-47 113q0 66 47 113t113 47Zm0-80q-33 0-56.5-23.5T400-480q0-33 23.5-56.5T480-560q33 0 56.5 23.5T560-480q0 33-23.5 56.5T480-400Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/engage/" class="menu__item-title link-stretched ">Engage Target Accounts</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="new_releases"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m438-452-58-57q-11-11-27.5-11T324-508q-11 11-11 28t11 28l86 86q12 12 28 12t28-12l170-170q12-12 11.5-28T636-592q-12-12-28.5-12.5T579-593L438-452ZM326-90l-58-98-110-24q-15-3-24-15.5t-7-27.5l11-113-75-86q-10-11-10-26t10-26l75-86-11-113q-2-15 7-27.5t24-15.5l110-24 58-98q8-13 22-17.5t28 1.5l104 44 104-44q14-6 28-1.5t22 17.5l58 98 110 24q15 3 24 15.5t7 27.5l-11 113 75 86q10 11 10 26t-10 26l-75 86 11 113q2 15-7 27.5T802-212l-110 24-58 98q-8 13-22 17.5T584-74l-104-44-104 44q-14 6-28 1.5T326-90Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/close/" class="menu__item-title link-stretched ">Close Opportunities Efficiently</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="currency_exchange"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M486-314q33 0 56.5-15.5T566-378q0-29-24.5-47T454-466q-59-21-86.5-50T340-592q0-41 28.5-74.5T446-710v-15q0-14 10.5-24.5T481-760q14 0 24.5 10.5T516-725v15q29 2 53.5 19.5T609-648q7 11 1 23.5T590-607q-13 5-26 1t-21-15q-10-12-25-19.5t-36-7.5q-35 0-53.5 15T410-592q0 26 23 41t83 35q72 26 96 61t24 77q0 29-10 51t-26.5 37.5Q583-274 561-264.5T514-250v15q0 14-10.5 24.5T479-200q-14 0-24.5-10.5T444-235v-17q-38-8-65-30t-43-56q-6-14 .5-27t20.5-18q13-5 26 .5t20 17.5q14 26 35.5 38.5T486-314Zm-6 274q-112 0-206-51T120-227v67q0 17-11.5 28.5T80-120q-17 0-28.5-11.5T40-160v-160q0-17 11.5-28.5T80-360h160q17 0 28.5 11.5T280-320q0 17-11.5 28.5T240-280h-59q48 72 126.5 116T480-120q141 0 242.5-94T838-445q2-16 14-25.5t28-9.5q17 0 29 10.5t10 25.5q-7 85-44 158.5t-96 128q-59 54.5-135.5 86T480-40Zm0-800q-141 0-242.5 94T122-515q-2 16-14 25.5T80-480q-17 0-29-10.5T41-516q7-85 44-158.5t96-128q59-54.5 135.5-86T480-920q112 0 206 51t154 136v-67q0-17 11.5-28.5T880-840q17 0 28.5 11.5T920-800v160q0 17-11.5 28.5T880-600H720q-17 0-28.5-11.5T680-640q0-17 11.5-28.5T720-680h59q-48-72-126.5-116T480-840Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/expand-retain/" class="menu__item-title link-stretched ">Expand & Retain Customers</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="straighten"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M160-240q-33 0-56.5-23.5T80-320v-320q0-33 23.5-56.5T160-720h120v200q0 17 11.5 28.5T320-480q17 0 28.5-11.5T360-520v-200h80v200q0 17 11.5 28.5T480-480q17 0 28.5-11.5T520-520v-200h80v200q0 17 11.5 28.5T640-480q17 0 28.5-11.5T680-520v-200h120q33 0 56.5 23.5T880-640v320q0 33-23.5 56.5T800-240H160Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/measure/" class="menu__item-title link-stretched ">Measure Engagement</a> </span> </li> </ul> </div> </div> </div> </div> </li> <li class="nav__menu-item"> <a href="https://www.demandbase.com/pricing/" class="nav__menu-item__container "> Pricing </a> </li> <li class="nav__menu-item"> <a href="/resources/" class="nav__menu-item__container current-menu-ancestor current-menu-parent"> Resources <span class="icon" aria-label="chevron_down"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="m12 12.9 3.9-3.9c.2-.2.4-.3.7-.3s.5.1.7.3.3.4.3.7-.1.5-.3.7l-4.6 4.6c-.1.1-.2.2-.3.2s-.2.1-.4.1c-.1 0-.3 0-.4-.1-.1 0-.2-.1-.3-.2l-4.6-4.6c-.2-.2-.3-.4-.3-.7s.1-.5.3-.7.4-.3.7-.3.5.1.7.3z"/></svg></span> </a> <div class="nav__submenu"> <div class="nav__submenu-header"> <button type="button" class="nav__submenu-back"> <span class="icon text-base" aria-label="chevron_left"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m432-480 156 156q11 11 11 28t-11 28q-11 11-28 11t-28-11L348-452q-6-6-8.5-13t-2.5-15q0-8 2.5-15t8.5-13l184-184q11-11 28-11t28 11q11 11 11 28t-11 28L432-480Z"/></svg></span> Back </button> </div> <div class="nav__submenu-container"> <ul class="menu"> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="account_box"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M480-440q58 0 99-41t41-99q0-58-41-99t-99-41q-58 0-99 41t-41 99q0 58 41 99t99 41ZM200-120q-33 0-56.5-23.5T120-200v-560q0-33 23.5-56.5T200-840h560q33 0 56.5 23.5T840-760v560q0 33-23.5 56.5T760-120H200Zm0-80h560v-46q-54-53-125.5-83.5T480-360q-83 0-154.5 30.5T200-246v46Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/resources/case-studies/" class="menu__item-title link-stretched ">Customer Stories</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/blog/" class="menu__item-title link-stretched current-menu-item">Blog</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="podcasts"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M440-120v-291q-18-11-29-28.5T400-480q0-33 23.5-56.5T480-560q33 0 56.5 23.5T560-480q0 23-11 41t-29 28v291q0 17-11.5 28.5T480-80q-17 0-28.5-11.5T440-120Zm-207-99q-12 12-29 12t-28-13q-45-53-70.5-119T80-480q0-83 31.5-156T197-763q54-54 127-85.5T480-880q83 0 156 31.5T763-763q54 54 85.5 127T880-480q0 75-25.5 141T784-220q-11 13-27.5 13.5T728-218q-11-11-11-28t11-30q34-42 53-94t19-110q0-134-93-227t-227-93q-134 0-227 93t-93 227q0 58 19 109.5t54 93.5q11 13 11.5 29.5T233-219Zm113-113q-12 12-29 12.5T290-333q-23-31-36.5-68T240-480q0-100 70-170t170-70q100 0 170 70t70 170q0 42-13.5 79.5T670-333q-10 13-27 13.5T614-331q-11-11-11.5-28t9.5-31q13-20 20.5-42.5T640-480q0-66-47-113t-113-47q-66 0-113 47t-47 113q0 26 7.5 48t20.5 42q10 14 9.5 30.5T346-332Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/podcasts/" class="menu__item-title link-stretched ">Podcasts</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="videocam"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M160-160q-33 0-56.5-23.5T80-240v-480q0-33 23.5-56.5T160-800h480q33 0 56.5 23.5T720-720v180l126-126q10-10 22-5t12 19v344q0 14-12 19t-22-5L720-420v180q0 33-23.5 56.5T640-160H160Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/dbtv/" class="menu__item-title link-stretched ">Videos</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="event"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M580-240q-42 0-71-29t-29-71q0-42 29-71t71-29q42 0 71 29t29 71q0 42-29 71t-71 29ZM200-80q-33 0-56.5-23.5T120-160v-560q0-33 23.5-56.5T200-800h40v-40q0-17 11.5-28.5T280-880q17 0 28.5 11.5T320-840v40h320v-40q0-17 11.5-28.5T680-880q17 0 28.5 11.5T720-840v40h40q33 0 56.5 23.5T840-720v560q0 33-23.5 56.5T760-80H200Zm0-80h560v-400H200v400Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/resources/events-and-webinars/" class="menu__item-title link-stretched ">Events & Webinars</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="workspace_premium"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m480-483-68 52q-6 5-12 .5t-4-11.5l26-84-70-56q-5-5-3-11.5t9-6.5h86l26-82q2-7 10-7t10 7l26 82h85q7 0 9.5 6.5T608-582l-71 56 26 84q2 7-4 11.5t-12-.5l-67-52Zm0 363L293-58q-20 7-36.5-5T240-95v-254q-38-42-59-96t-21-115q0-134 93-227t227-93q134 0 227 93t93 227q0 61-21 115t-59 96v254q0 20-16.5 32T667-58l-187-62Zm0-200q100 0 170-70t70-170q0-100-70-170t-170-70q-100 0-170 70t-70 170q0 100 70 170t170 70Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/resources/abm-certification/" class="menu__item-title link-stretched ">ABM Certification</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="calculate"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M320-320v50q0 13 8.5 21.5T350-240q13 0 21.5-8.5T380-270v-50h50q13 0 21.5-8.5T460-350q0-13-8.5-21.5T430-380h-50v-50q0-13-8.5-21.5T350-460q-13 0-21.5 8.5T320-430v50h-50q-13 0-21.5 8.5T240-350q0 13 8.5 21.5T270-320h50Zm230 50h140q13 0 21.5-8.5T720-300q0-13-8.5-21.5T690-330H550q-13 0-21.5 8.5T520-300q0 13 8.5 21.5T550-270Zm0-100h140q13 0 21.5-8.5T720-400q0-13-8.5-21.5T690-430H550q-13 0-21.5 8.5T520-400q0 13 8.5 21.5T550-370Zm70-208 35 35q9 9 21 9t21-9q8-8 8.5-20.5T698-585l-36-37 35-35q9-9 9-21t-9-21q-9-9-21-9t-21 9l-35 35-35-35q-9-9-21-9t-21 9q-9 9-9 21t9 21l35 35-36 37q-8 9-8 21t9 21q9 9 21 9t21-9l35-35Zm-340-14h140q13 0 21.5-8.5T450-622q0-13-8.5-21.5T420-652H280q-13 0-21.5 8.5T250-622q0 13 8.5 21.5T280-592Zm-80 472q-33 0-56.5-23.5T120-200v-560q0-33 23.5-56.5T200-840h560q33 0 56.5 23.5T840-760v560q0 33-23.5 56.5T760-120H200Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/calculators/roi/revenue-impact/" class="menu__item-title link-stretched ">Revenue Impact Calculator</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="ad"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M200-120q-33 0-56.5-23.5T120-200v-560q0-33 23.5-56.5T200-840h560q33 0 56.5 23.5T840-760v560q0 33-23.5 56.5T760-120H200Zm0-80h560v-440H200v440Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/calculators/advertising/" class="menu__item-title link-stretched ">Advertising Planning Calculator</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="screen_search_desktop"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M460-420q21 0 39.5-5.5T536-442l61 63q8 9 20.5 8.5T639-379q9-9 9.5-21.5T640-422l-62-62q11-17 16.5-36t5.5-40q0-59-41.5-99.5T460-700q-57 0-98.5 40.5T320-560q0 59 41.5 99.5T460-420Zm0-60q-33 0-56.5-23.5T380-560q0-33 23.5-56.5T460-640q32 0 56 23.5t24 56.5q0 33-23.5 56.5T460-480ZM80-120q-17 0-28.5-11.5T40-160q0-17 11.5-28.5T80-200h800q17 0 28.5 11.5T920-160q0 17-11.5 28.5T880-120H80Zm80-120q-33 0-56.5-23.5T80-320v-440q0-33 23.5-56.5T160-840h640q33 0 56.5 23.5T880-760v440q0 33-23.5 56.5T800-240H160Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://engage.demandbase.com/" class="menu__item-title link-stretched " target="_blank">Try our B2B Intent Data</a> </span> </li> </ul> </div> </div> </li> <li class="nav__menu-item"> <span tabindex="0" class="nav__menu-item__container"> Customers <span class="icon" aria-label="chevron_down"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="m12 12.9 3.9-3.9c.2-.2.4-.3.7-.3s.5.1.7.3.3.4.3.7-.1.5-.3.7l-4.6 4.6c-.1.1-.2.2-.3.2s-.2.1-.4.1c-.1 0-.3 0-.4-.1-.1 0-.2-.1-.3-.2l-4.6-4.6c-.2-.2-.3-.4-.3-.7s.1-.5.3-.7.4-.3.7-.3.5.1.7.3z"/></svg></span> </span> <div class="nav__submenu"> <div class="nav__submenu-header"> <button type="button" class="nav__submenu-back"> <span class="icon text-base" aria-label="chevron_left"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m432-480 156 156q11 11 11 28t-11 28q-11 11-28 11t-28-11L348-452q-6-6-8.5-13t-2.5-15q0-8 2.5-15t8.5-13l184-184q11-11 28-11t28 11q11 11 11 28t-11 28L432-480Z"/></svg></span> Back </button> </div> <div class="nav__submenu-container"> <ul class="menu"> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="group"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M40-272q0-34 17.5-62.5T104-378q62-31 126-46.5T360-440q66 0 130 15.5T616-378q29 15 46.5 43.5T680-272v32q0 33-23.5 56.5T600-160H120q-33 0-56.5-23.5T40-240v-32Zm698 112q11-18 16.5-38.5T760-240v-40q0-44-24.5-84.5T666-434q51 6 96 20.5t84 35.5q36 20 55 44.5t19 53.5v40q0 33-23.5 56.5T840-160H738ZM360-480q-66 0-113-47t-47-113q0-66 47-113t113-47q66 0 113 47t47 113q0 66-47 113t-113 47Zm400-160q0 66-47 113t-113 47q-11 0-28-2.5t-28-5.5q27-32 41.5-71t14.5-81q0-42-14.5-81T544-792q14-5 28-6.5t28-1.5q66 0 113 47t47 113Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/customer-portal/" class="menu__item-title link-stretched ">Customer Portal</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="business_center"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M440-360v-80h80v80h-80Zm-40-360h160v-80H400v80ZM160-120q-33 0-56.5-23.5T80-200v-160h280v40q0 17 11.5 28.5T400-280h160q17 0 28.5-11.5T600-320v-40h280v160q0 33-23.5 56.5T800-120H160ZM80-440v-200q0-33 23.5-56.5T160-720h160v-80q0-33 23.5-56.5T400-880h160q33 0 56.5 23.5T640-800v80h160q33 0 56.5 23.5T880-640v200H600v-40q0-17-11.5-28.5T560-520H400q-17 0-28.5 11.5T360-480v40H80Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/why-demandbase/services-support/" class="menu__item-title link-stretched ">Professional Services</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="school"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M840-320v-236L518-381q-18 10-38 10t-38-10L104-565q-11-6-15.5-15T84-600q0-11 4.5-20t15.5-15l338-184q9-5 18.5-7.5T480-829q10 0 19.5 2.5T518-819l381 208q10 5 15.5 14.5T920-576v256q0 17-11.5 28.5T880-280q-17 0-28.5-11.5T840-320ZM442-141 242-249q-20-11-31-30t-11-41v-152l242 131q18 10 38 10t38-10l242-131v152q0 22-11 41t-31 30L518-141q-9 5-18.5 7.5T480-131q-10 0-19.5-2.5T442-141Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/resources/academy/" class="menu__item-title link-stretched ">Demandbase Academy</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="groups_2"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M411-480q-28 0-46-21t-13-49l12-72q8-43 40.5-70.5T480-720q44 0 76.5 27.5T597-622l12 72q5 28-13 49t-46 21H411Zm24-80h91l-8-49q-2-14-13-22.5t-25-8.5q-14 0-24.5 8.5T443-609l-8 49ZM124-441q-23 1-39.5-9T63-481q-2-9-1-18t5-17q0 1-1-4-2-2-10-24-2-12 3-23t13-19l2-2q2-19 15.5-32t33.5-13q3 0 19 4l3-1q5-5 13-7.5t17-2.5q11 0 19.5 3.5T208-626q1 0 1.5.5t1.5.5q14 1 24.5 8.5T251-596q2 7 1.5 13.5T250-570q0 1 1 4 7 7 11 15.5t4 17.5q0 4-6 21-1 2 0 4l2 16q0 21-17.5 36T202-441h-78Zm676 1q-33 0-56.5-23.5T720-520q0-12 3.5-22.5T733-563l-28-25q-10-8-3.5-20t18.5-12h80q33 0 56.5 23.5T880-540v20q0 33-23.5 56.5T800-440ZM0-280v-23q0-44 44.5-70.5T160-400q13 0 25 .5t23 2.5q-14 20-21 43t-7 49v65H40q-17 0-28.5-11.5T0-280Zm240 0v-25q0-65 66.5-105T480-450q108 0 174 40t66 105v25q0 17-11.5 28.5T680-240H280q-17 0-28.5-11.5T240-280Zm560-120q72 0 116 26.5t44 70.5v23q0 17-11.5 28.5T920-240H780v-65q0-26-6.5-49T754-397q11-2 22.5-2.5t23.5-.5ZM435-560l8-49q2-14 12.5-22.5T480-640q14 0 25 8.5t13 22.5l8 49h-91Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/why-demandbase/community/" class="menu__item-title link-stretched ">Community</a> </span> </li> </ul> </div> </div> </li> <li class="nav__menu-item"> <span tabindex="0" class="nav__menu-item__container"> Company <span class="icon" aria-label="chevron_down"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="m12 12.9 3.9-3.9c.2-.2.4-.3.7-.3s.5.1.7.3.3.4.3.7-.1.5-.3.7l-4.6 4.6c-.1.1-.2.2-.3.2s-.2.1-.4.1c-.1 0-.3 0-.4-.1-.1 0-.2-.1-.3-.2l-4.6-4.6c-.2-.2-.3-.4-.3-.7s.1-.5.3-.7.4-.3.7-.3.5.1.7.3z"/></svg></span> </span> <div class="nav__submenu"> <div class="nav__submenu-header"> <button type="button" class="nav__submenu-back"> <span class="icon text-base" aria-label="chevron_left"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m432-480 156 156q11 11 11 28t-11 28q-11 11-28 11t-28-11L348-452q-6-6-8.5-13t-2.5-15q0-8 2.5-15t8.5-13l184-184q11-11 28-11t28 11q11 11 11 28t-11 28L432-480Z"/></svg></span> Back </button> </div> <div class="nav__submenu-container"> <ul class="menu"> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="waving_hand"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M680-39q-17 0-28.5-12T640-80q0-17 11.5-28.5T680-120q66 0 113-47t47-113q0-17 12-29t29-12q17 0 28.5 12t11.5 29q0 100-70.5 170.5T680-39ZM80-640q-17 0-29-11.5T39-680q0-100 70.5-170.5T280-921q17 0 29 11.5t12 28.5q0 17-12 29t-29 12q-66 0-113 47t-47 113q0 17-11.5 28.5T80-640Zm132 429q-91-91-91-219t91-219l58-59q5-5 12-5t12 5q29 29 29 70.5T294-567l-14 14q-12 12-12 28.5t12 28.5l36 36q26 26 26 63t-26 63q-9 9-9 21.5t9 21.5q9 9 21.5 9t21.5-9q44-44 44-105.5T358-503l-22-22q26-26 37-58.5t9-66.5l179-179q12-12 28.5-12t28.5 12q12 12 12 28.5T618-772L431-585l42 42 241-240q12-12 28-12t28 12q12 12 12 28t-12 28L530-486l42 42 212-212q12-12 28.5-12t28.5 12q12 12 12 28.5T841-599L629-387l42 42 162-162q12-12 28.5-12t28.5 12q12 12 12 28.5T890-450L650-211q-91 91-219 91t-219-91Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/about-us/" class="menu__item-title link-stretched ">About Us</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="work"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M160-120q-33 0-56.5-23.5T80-200v-440q0-33 23.5-56.5T160-720h160v-80q0-33 23.5-56.5T400-880h160q33 0 56.5 23.5T640-800v80h160q33 0 56.5 23.5T880-640v440q0 33-23.5 56.5T800-120H160Zm240-600h160v-80H400v80Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/about-us/careers/" class="menu__item-title link-stretched ">Careers</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="handshake"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M484-120q-17 0-28.5-11.5T444-160q0-7 3-14.5t9-13.5l171-171q6-6 6-14.5t-6-14.5q-6-6-14.5-5.5T598-387L428-217q-6 6-13 9t-15 3q-17 0-28.5-11.5T360-245q0-10 3-16.5t8-11.5l171-171q6-6 6-14t-6-14q-6-6-14-6t-14 6L343-302q-6 6-13 9t-16 3q-16 0-28-12t-12-28q0-8 3-15t9-13l170-170q6-6 6-14.5t-6-14.5q-6-6-14-6t-14 6L258-386q-5 5-12 8t-17 3q-17 0-28.5-11.5T189-415q0-8 3-15t9-13l196-196q11-11 27.5-10t27.5 12l122 122q11 11 26 17.5t30 6.5q32 0 56-22.5t24-57.5q0-14-5-29t-18-28L550-765q-11-11-14.5-24t3.5-25q9-15 23-22t31-7q21 0 43 10t40 28l169 170q18 18 26.5 40t8.5 51q0 20-9 40.5T845-466L512-132q-8 8-14 10t-14 2ZM116-475q-19-14-28.5-33.5T78-550q0-23 9.5-45t27.5-40l169-170q17-17 37.5-26t43.5-9q25 0 48.5 9t40.5 26l205 205q5 5 8.5 12.5T671-572q0 17-11.5 28.5T631-532q-8 0-15.5-3.5T603-544L480-666q-23-23-56.5-23T367-666L179-478q-13 13-30.5 13.5T116-475Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/about-us/partners/" class="menu__item-title link-stretched ">Partners</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="full_coverage"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M160-120q-33 0-56.5-23.5T80-200v-440q0-17 11.5-28.5T120-680q17 0 28.5 11.5T160-640v440h560q17 0 28.5 11.5T760-160q0 17-11.5 28.5T720-120H160Zm160-160q-33 0-56.5-23.5T240-360v-440q0-17 11.5-28.5T280-840h600q17 0 28.5 11.5T920-800v440q0 33-23.5 56.5T840-280H320Zm120-200h80q17 0 28.5-11.5T560-520v-120q0-17-11.5-28.5T520-680h-80q-17 0-28.5 11.5T400-640v120q0 17 11.5 28.5T440-480Zm200 0h80q17 0 28.5-11.5T760-520q0-17-11.5-28.5T720-560h-80q-17 0-28.5 11.5T600-520q0 17 11.5 28.5T640-480Zm0-120h80q17 0 28.5-11.5T760-640q0-17-11.5-28.5T720-680h-80q-17 0-28.5 11.5T600-640q0 17 11.5 28.5T640-600Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/about-us/news/" class="menu__item-title link-stretched ">Newsroom</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="emoji_events"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M280-528v-152h-80v40q0 38 22 68.5t58 43.5Zm400 0q36-13 58-43.5t22-68.5v-40h-80v152ZM440-200v-124q-49-11-87.5-41.5T296-442q-75-9-125.5-65.5T120-640v-40q0-33 23.5-56.5T200-760h80q0-33 23.5-56.5T360-840h240q33 0 56.5 23.5T680-760h80q33 0 56.5 23.5T840-680v40q0 76-50.5 132.5T664-442q-18 46-56.5 76.5T520-324v124h120q17 0 28.5 11.5T680-160q0 17-11.5 28.5T640-120H320q-17 0-28.5-11.5T280-160q0-17 11.5-28.5T320-200h120Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/why-demandbase/reviews-rankings/?content=mega-menu" class="menu__item-title link-stretched ">Reviews & Rankings</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="lock"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M240-80q-33 0-56.5-23.5T160-160v-400q0-33 23.5-56.5T240-640h40v-80q0-83 58.5-141.5T480-920q83 0 141.5 58.5T680-720v80h40q33 0 56.5 23.5T800-560v400q0 33-23.5 56.5T720-80H240Zm240-200q33 0 56.5-23.5T560-360q0-33-23.5-56.5T480-440q-33 0-56.5 23.5T400-360q0 33 23.5 56.5T480-280ZM360-640h240v-80q0-50-35-85t-85-35q-50 0-85 35t-35 85v80Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://trust.demandbase.com/" class="menu__item-title link-stretched " target="_blank">Trust Site</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="mail"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M160-160q-33 0-56.5-23.5T80-240v-480q0-33 23.5-56.5T160-800h640q33 0 56.5 23.5T880-720v480q0 33-23.5 56.5T800-160H160Zm320-287q5 0 10.5-1.5T501-453l283-177q8-5 12-12.5t4-16.5q0-20-17-30t-35 1L480-520 212-688q-18-11-35-.5T160-659q0 10 4 17.5t12 11.5l283 177q5 3 10.5 4.5T480-447Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/about-us/contact-us/" class="menu__item-title link-stretched ">Contact Us</a> </span> </li> </ul> </div> </div> </li> </ul> <ul class="nav__menu nav__menu--secondary nav__menu--fade-out"> <li class="nav__menu-item" style="display:none !important;"> <button type="button" class="site-search-toggle nav__menu-item__container"> <span class="icon" aria-label="search"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M380-320q-109 0-184.5-75.5T120-580q0-109 75.5-184.5T380-840q109 0 184.5 75.5T640-580q0 44-14 83t-38 69l224 224q11 11 11 28t-11 28q-11 11-28 11t-28-11L532-372q-30 24-69 38t-83 14Zm0-80q75 0 127.5-52.5T560-580q0-75-52.5-127.5T380-760q-75 0-127.5 52.5T200-580q0 75 52.5 127.5T380-400Z"/></svg></span> Search </button> </li> <li class="nav__menu-item"> <span tabindex="0" class="nav__menu-item__container"> <span class="icon" aria-label="person"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M480-480q-66 0-113-47t-47-113q0-66 47-113t113-47q66 0 113 47t47 113q0 66-47 113t-113 47ZM160-240v-32q0-34 17.5-62.5T224-378q62-31 126-46.5T480-440q66 0 130 15.5T736-378q29 15 46.5 43.5T800-272v32q0 33-23.5 56.5T720-160H240q-33 0-56.5-23.5T160-240Z"/></svg></span> Login </span> <div class="nav__submenu nav__submenu--sm"> <div class="nav__submenu-header"> <button type="button" class="nav__submenu-back"> <span class="icon text-base" aria-label="chevron_left"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m432-480 156 156q11 11 11 28t-11 28q-11 11-28 11t-28-11L348-452q-6-6-8.5-13t-2.5-15q0-8 2.5-15t8.5-13l184-184q11-11 28-11t28 11q11 11 11 28t-11 28L432-480Z"/></svg></span> Back </button> </div> <div class="nav__submenu-container"> <ul class="menu"> <li class="menu__item"> <span class="menu__item-body"> <a href="https://web.demandbase.com/" class="menu__item-title link-stretched" target="_blank">Demandbase One - Marketing</a> </span> </li> <li class="menu__item"> <span class="menu__item-body"> <a href="http://web.demandbase.com/sales" class="menu__item-title link-stretched" target="_blank">Demandbase One - Sales</a> </span> </li> </ul> </div> </div> </li> </ul> </div> <ul class="nav__actions flex gap-4"> <li class="nav__menu-item"> <a href="/on-demand-demo/" id="main-nav-btn-primary" class="btn btn--primary">Watch a Demo</a> </li> <li class="nav__menu-item"> <a href="/book-meeting/" id="main-nav-btn-secondary" class="btn btn--secondary">Get a Live Tour</a> </li> </ul> </nav> <button type="button" class="nav-toggle-open"> <span class="icon text-3xl" aria-label="menu"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M160-240q-17 0-28.5-11.5T120-280q0-17 11.5-28.5T160-320h640q17 0 28.5 11.5T840-280q0 17-11.5 28.5T800-240H160Zm0-200q-17 0-28.5-11.5T120-480q0-17 11.5-28.5T160-520h640q17 0 28.5 11.5T840-480q0 17-11.5 28.5T800-440H160Zm0-200q-17 0-28.5-11.5T120-680q0-17 11.5-28.5T160-720h640q17 0 28.5 11.5T840-680q0 17-11.5 28.5T800-640H160Z"/></svg></span> <span class="sr-only">Open navigation</span> </button> </div> </header> <!-- [page-builder] --> <div class=" module-container"> <div class="module featured-posts" data-theme="light"> <div class="container" data-width="js"> <div class="swiper featured-posts__swiper -mx-container px-container"> <div class="swiper-wrapper"> <div class="swiper-slide featured-post"> <div class="featured-post__container"> <div class="featured-post__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/08/img-6sense-alternative-featured_optimized.jpg" class="db-img " alt="15 Best 6sense Competitors & Alternatives Right Now" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/08/img-6sense-alternative-featured_optimized.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/08/img-6sense-alternative-featured_optimized-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/08/img-6sense-alternative-featured_optimized-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="featured-post__main"> <div> <div class="tag-list nocls tag-list--expandable"> <a href="https://www.demandbase.com/blog/" class="tag"> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/abm/" class="tag"> ABM </a> <a href="https://www.demandbase.com/resources/resource_category/abx/" class="tag"> ABX </a> <a href="https://www.demandbase.com/resources/resource_category/data/" class="tag"> Data </a> <a href="https://www.demandbase.com/resources/resource_category/marketing/" class="tag"> Marketing </a> <a href="https://www.demandbase.com/resources/resource_category/sales/" class="tag"> Sales </a> <a href="https://www.demandbase.com/resources/resource_category/sales-content-hub/" class="tag"> Sales Content Hub </a> <a href="https://www.demandbase.com/resources/resource_category/sales-intelligence/" class="tag"> Sales Intelligence </a> </div> </div> <div class="grid gap-6 md:grid-cols-[auto_min(37.5%,300px)]"> <h2 class="heading-lg text-pretty mb-0"> 15 Best 6sense Competitors & Alternatives Right Now </h2> <div> <p class="line-clamp-4"> Explore the best 6sense alternatives for your ABM needs. Compare features, pricing, and more to find the perfect fit for your business. </p> <div class="mt-4 md:mt-8"> <a href="https://www.demandbase.com/blog/6sense-competitors-alternatives/" class="btn btn--primary"> Read the Story <span class="icon" aria-label="arrow_forward"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M647-440H200q-17 0-28.5-11.5T160-480q0-17 11.5-28.5T200-520h447L451-716q-12-12-11.5-28t12.5-28q12-11 28-11.5t28 11.5l264 264q6 6 8.5 13t2.5 15q0 8-2.5 15t-8.5 13L508-188q-11 11-27.5 11T452-188q-12-12-12-28.5t12-28.5l195-195Z"/></svg></span> </a> </div> </div> </div> </div> </div> </div> <div class="swiper-slide featured-post"> <div class="featured-post__container"> <div class="featured-post__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/09/trv-0127-BlackBox_Blog_featuredimg.png" class="db-img " alt="Black Box Secrecy is Martech’s Biggest Scandal" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/09/trv-0127-BlackBox_Blog_featuredimg.png 800w, https://www.demandbase.com/wp-content/uploads/2024/09/trv-0127-BlackBox_Blog_featuredimg-300x201.png 300w, https://www.demandbase.com/wp-content/uploads/2024/09/trv-0127-BlackBox_Blog_featuredimg-768x516.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="featured-post__main"> <div> <div class="tag-list nocls tag-list--expandable"> <a href="https://www.demandbase.com/blog/" class="tag"> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/abm/" class="tag"> ABM </a> <a href="https://www.demandbase.com/resources/resource_category/b2b-data/" class="tag"> B2B Data </a> <a href="https://www.demandbase.com/resources/resource_category/data/" class="tag"> Data </a> <a href="https://www.demandbase.com/resources/resource_category/marketing/" class="tag"> Marketing </a> </div> </div> <div class="grid gap-6 md:grid-cols-[auto_min(37.5%,300px)]"> <h2 class="heading-lg text-pretty mb-0"> Black Box Secrecy is Martech’s Biggest Scandal </h2> <div> <p class="line-clamp-4"> Uncover why transparency in martech is crucial for success. Learn how Demandbase One™ offers visibility and control in your GTM strategy. </p> <div class="mt-4 md:mt-8"> <a href="https://www.demandbase.com/blog/black-box-secrecy-martech-scandal/" class="btn btn--primary"> Read the Story <span class="icon" aria-label="arrow_forward"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M647-440H200q-17 0-28.5-11.5T160-480q0-17 11.5-28.5T200-520h447L451-716q-12-12-11.5-28t12.5-28q12-11 28-11.5t28 11.5l264 264q6 6 8.5 13t2.5 15q0 8-2.5 15t-8.5 13L508-188q-11 11-27.5 11T452-188q-12-12-12-28.5t12-28.5l195-195Z"/></svg></span> </a> </div> </div> </div> </div> </div> </div> <div class="swiper-slide featured-post"> <div class="featured-post__container"> <div class="featured-post__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/09/intent_wishful_thinkingfeatured_800x537-80.jpg" class="db-img " alt="Intent Data (On Its Own) Is Just Wishful Thinking" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/09/intent_wishful_thinkingfeatured_800x537-80.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/09/intent_wishful_thinkingfeatured_800x537-80-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/09/intent_wishful_thinkingfeatured_800x537-80-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="featured-post__main"> <div> <div class="tag-list nocls tag-list--expandable"> <a href="https://www.demandbase.com/blog/" class="tag"> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/b2b-data/" class="tag"> B2B Data </a> <a href="https://www.demandbase.com/resources/resource_category/data/" class="tag"> Data </a> </div> </div> <div class="grid gap-6 md:grid-cols-[auto_min(37.5%,300px)]"> <h2 class="heading-lg text-pretty mb-0"> Intent Data (On Its Own) Is Just Wishful Thinking </h2> <div> <p class="line-clamp-4"> Explore the real worth of intent data for sales success. Demystify buyer intent and learn how to leverage it effectively in your selling strategy. </p> <div class="mt-4 md:mt-8"> <a href="https://www.demandbase.com/blog/intent-data-on-its-own-is-just-wishful-thinking/" class="btn btn--primary"> Read the Story <span class="icon" aria-label="arrow_forward"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M647-440H200q-17 0-28.5-11.5T160-480q0-17 11.5-28.5T200-520h447L451-716q-12-12-11.5-28t12.5-28q12-11 28-11.5t28 11.5l264 264q6 6 8.5 13t2.5 15q0 8-2.5 15t-8.5 13L508-188q-11 11-27.5 11T452-188q-12-12-12-28.5t12-28.5l195-195Z"/></svg></span> </a> </div> </div> </div> </div> </div> </div> <div class="swiper-slide featured-post"> <div class="featured-post__container"> <div class="featured-post__media"> <img loading="lazy" class="db-img " alt="What the Heck is a Go-To-Market (GTM) Strategy and What Do I Need to Know?" src="https://www.demandbase.com/wp-content/themes/demandbase/assets/dist/img/resources-fallbacks/blog.jpg"> </div> <div class="featured-post__main"> <div> <div class="tag-list nocls tag-list--expandable"> <a href="https://www.demandbase.com/blog/" class="tag"> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/customer-success/" class="tag"> Customer Success </a> <a href="https://www.demandbase.com/resources/resource_category/marketing/" class="tag"> Marketing </a> <a href="https://www.demandbase.com/resources/resource_category/sales/" class="tag"> Sales </a> </div> </div> <div class="grid gap-6 md:grid-cols-[auto_min(37.5%,300px)]"> <h2 class="heading-lg text-pretty mb-0"> What the Heck is a Go-To-Market (GTM) Strategy and What Do I Need to Know? </h2> <div> <p class="line-clamp-4"> What is Go-To-Market strategies in business? Chris Moody takes on ChatGPT in explaining what GTM is at Demandbase. </p> <div class="mt-4 md:mt-8"> <a href="https://www.demandbase.com/blog/what-is-a-go-to-market-gtm-strategy/" class="btn btn--primary"> Read the Story <span class="icon" aria-label="arrow_forward"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M647-440H200q-17 0-28.5-11.5T160-480q0-17 11.5-28.5T200-520h447L451-716q-12-12-11.5-28t12.5-28q12-11 28-11.5t28 11.5l264 264q6 6 8.5 13t2.5 15q0 8-2.5 15t-8.5 13L508-188q-11 11-27.5 11T452-188q-12-12-12-28.5t12-28.5l195-195Z"/></svg></span> </a> </div> </div> </div> </div> </div> </div> <div class="swiper-slide featured-post"> <div class="featured-post__container"> <div class="featured-post__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/09/DB-Intent-Salesforce_featuredimg.png" class="db-img " alt="Demandbase and Salesforce Unite: Introducing a Powerful New Integration for B2B Sales" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/09/DB-Intent-Salesforce_featuredimg.png 800w, https://www.demandbase.com/wp-content/uploads/2024/09/DB-Intent-Salesforce_featuredimg-300x201.png 300w, https://www.demandbase.com/wp-content/uploads/2024/09/DB-Intent-Salesforce_featuredimg-768x516.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="featured-post__main"> <div> <div class="tag-list nocls tag-list--expandable"> <a href="https://www.demandbase.com/blog/" class="tag"> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/abm/" class="tag"> ABM </a> <a href="https://www.demandbase.com/resources/resource_category/abx/" class="tag"> ABX </a> <a href="https://www.demandbase.com/resources/resource_category/account-intelligence/" class="tag"> Account Intelligence </a> <a href="https://www.demandbase.com/resources/resource_category/advertising-products/" class="tag"> Advertising </a> <a href="https://www.demandbase.com/resources/resource_category/b2b-data/" class="tag"> B2B Data </a> <a href="https://www.demandbase.com/resources/resource_category/customer-success/" class="tag"> Customer Success </a> <a href="https://www.demandbase.com/resources/resource_category/data/" class="tag"> Data </a> <a href="https://www.demandbase.com/resources/resource_category/marketing/" class="tag"> Marketing </a> <a href="https://www.demandbase.com/resources/resource_category/marketing-operations/" class="tag"> Marketing Operations </a> <a href="https://www.demandbase.com/resources/resource_category/sales/" class="tag"> Sales </a> </div> </div> <div class="grid gap-6 md:grid-cols-[auto_min(37.5%,300px)]"> <h2 class="heading-lg text-pretty mb-0"> Demandbase and Salesforce Unite: Introducing a Powerful New Integration for B2B Sales </h2> <div> <p class="line-clamp-4"> </p> <div class="mt-4 md:mt-8"> <a href="https://www.demandbase.com/blog/salesforce-integration-b2b-sales-intent-data/" class="btn btn--primary"> Read the Story <span class="icon" aria-label="arrow_forward"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M647-440H200q-17 0-28.5-11.5T160-480q0-17 11.5-28.5T200-520h447L451-716q-12-12-11.5-28t12.5-28q12-11 28-11.5t28 11.5l264 264q6 6 8.5 13t2.5 15q0 8-2.5 15t-8.5 13L508-188q-11 11-27.5 11T452-188q-12-12-12-28.5t12-28.5l195-195Z"/></svg></span> </a> </div> </div> </div> </div> </div> </div> </div> <div class="swiper-navigation swiper-navigation--hide-disabled"> <div class="container relative"> <div class="pagination pagination--inverted"> <button type="button" class="swiper-nav-prev pagination__prev btn btn--circle"> <span class="icon" aria-label="arrow_back"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m313-440 196 196q12 12 11.5 28T508-188q-12 11-28 11.5T452-188L188-452q-6-6-8.5-13t-2.5-15q0-8 2.5-15t8.5-13l264-264q11-11 27.5-11t28.5 11q12 12 12 28.5T508-715L313-520h447q17 0 28.5 11.5T800-480q0 17-11.5 28.5T760-440H313Z"/></svg></span> </button> <button type="button" class="swiper-nav-next pagination__next btn btn--circle"> <span class="icon" aria-label="arrow_forward"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M647-440H200q-17 0-28.5-11.5T160-480q0-17 11.5-28.5T200-520h447L451-716q-12-12-11.5-28t12.5-28q12-11 28-11.5t28 11.5l264 264q6 6 8.5 13t2.5 15q0 8-2.5 15t-8.5 13L508-188q-11 11-27.5 11T452-188q-12-12-12-28.5t12-28.5l195-195Z"/></svg></span> </button> </div> </div> </div> </div> </div> </div> <div class="module feed " data-theme="light"> <div class="container"> <div class="feed-container" data-feed-id="db-feed-1"> <div class="wysiwyg mb-12"> <p class="eyebrow" style="text-align: center;">Browse all blogs</p> </div> <div class="filters mb-12 lg:mb-16" data-toggle-wrapper> <div class="grid gap-10"> <div class="flex flex-wrap items-center justify-between gap-x-6 gap-y-6"> <!-- Search --> <div class="relative grow md:max-w-[250px]"> <input type="search" placeholder="Search" aria-label="Search" class="form-control pr-10" data-filter-search> <button type="button" class="btn rounded absolute right-0 top-0 p-2" data-filter-search-submit> <span class="icon !text-2xl" aria-label="Search"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M380-320q-109 0-184.5-75.5T120-580q0-109 75.5-184.5T380-840q109 0 184.5 75.5T640-580q0 44-14 83t-38 69l224 224q11 11 11 28t-11 28q-11 11-28 11t-28-11L532-372q-30 24-69 38t-83 14Zm0-80q75 0 127.5-52.5T560-580q0-75-52.5-127.5T380-760q-75 0-127.5 52.5T200-580q0 75 52.5 127.5T380-400Z"/></svg></span> </button> </div> <!-- Filters and/or Sort --> <div class="flex items-center gap-x-5 ml-auto"> <!-- Filter toggle --> <div> <button type="button" class="btn rounded p-0 text-nowrap" data-toggle="db-feed-1-filters"> <span class="icon" aria-label="Filters"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M440-160q-17 0-28.5-11.5T400-200v-240L168-736q-15-20-4.5-42t36.5-22h560q26 0 36.5 22t-4.5 42L560-440v240q0 17-11.5 28.5T520-160h-80Z"/></svg></span> <span> <span data-label="show">Show</span> <span class="sr-only">/</span> <span data-label="hide">Hide</span> Filters </span> </button> </div> <!-- Divider --> <span class="h-9 inline-block border-l border-divider"> <span class="sr-only">|</span> </span> <!-- Sort --> <div class="flex items-center gap-x-3"> <label for="db-feed-1-sort" class="form-label mb-0">Sort</label> <select id="db-feed-1-sort" class="form-control max-w-[250px]" data-filter-sort> <option value="post_date_desc" selected="selected">Most recent</option><option value="post_title_asc">Alphabetical</option> </select> </div> </div> </div> </div> <div class="toggled" data-toggle-id="db-feed-1-filters"> <div class="toggled__content"> <div class="grid grid-cols-2 lg:flex gap-y-6 max-lg:gap-x-6 mt-12 lg:divide-x divide-divider"> <div class=" lg:px-8 first:lg:pl-0 last:lg:pr-0 col-span-2"> <h3 class="subtitle-sm mb-6">Topic</h3> <div class=" columns-2 gap-6 *:mb-2.5" data-filter-resource-category> <div class="form-check"> <input type="checkbox" name="topic" value="abm" class="form-check__control" id="db-feed-1-topic-abm"> <label for="db-feed-1-topic-abm" class="form-check__label">ABM</label> </div> <div class="form-check"> <input type="checkbox" name="topic" value="account-intelligence" class="form-check__control" id="db-feed-1-topic-account-intelligence"> <label for="db-feed-1-topic-account-intelligence" class="form-check__label">Account Intelligence</label> </div> <div class="form-check"> <input type="checkbox" name="topic" value="advertising" class="form-check__control" id="db-feed-1-topic-advertising"> <label for="db-feed-1-topic-advertising" class="form-check__label">Advertising</label> </div> <div class="form-check"> <input type="checkbox" name="topic" value="ai" class="form-check__control" id="db-feed-1-topic-ai"> <label for="db-feed-1-topic-ai" class="form-check__label">AI</label> </div> <div class="form-check"> <input type="checkbox" name="topic" value="b2b-data" class="form-check__control" id="db-feed-1-topic-b2b-data"> <label for="db-feed-1-topic-b2b-data" class="form-check__label">B2B Data</label> </div> <div class="form-check"> <input type="checkbox" name="topic" value="marketing-sales-alignment" class="form-check__control" id="db-feed-1-topic-marketing-sales-alignment"> <label for="db-feed-1-topic-marketing-sales-alignment" class="form-check__label">Marketing & Sales Alignment</label> </div> <div class="form-check"> <input type="checkbox" name="topic" value="marketing-metrics" class="form-check__control" id="db-feed-1-topic-marketing-metrics"> <label for="db-feed-1-topic-marketing-metrics" class="form-check__label">Marketing Metrics</label> </div> <div class="form-check"> <input type="checkbox" name="topic" value="sales-productivity" class="form-check__control" id="db-feed-1-topic-sales-productivity"> <label for="db-feed-1-topic-sales-productivity" class="form-check__label">Sales Productivity</label> </div> <div class="form-check"> <input type="checkbox" name="topic" value="sales-prospecting" class="form-check__control" id="db-feed-1-topic-sales-prospecting"> <label for="db-feed-1-topic-sales-prospecting" class="form-check__label">Sales Prospecting</label> </div> </div> </div> <div class=" lg:px-8 first:lg:pl-0 last:lg:pr-0"> <h3 class="subtitle-sm mb-6">Role</h3> <div class=" *:mb-2.5" data-filter-resource-category> <div class="form-check"> <input type="checkbox" name="persona" value="customer-success" class="form-check__control" id="db-feed-1-persona-customer-success"> <label for="db-feed-1-persona-customer-success" class="form-check__label">Customer Success</label> </div> <div class="form-check"> <input type="checkbox" name="persona" value="marketing" class="form-check__control" id="db-feed-1-persona-marketing"> <label for="db-feed-1-persona-marketing" class="form-check__label">Marketing</label> </div> <div class="form-check"> <input type="checkbox" name="persona" value="marketing-operations" class="form-check__control" id="db-feed-1-persona-marketing-operations"> <label for="db-feed-1-persona-marketing-operations" class="form-check__label">Marketing Operations</label> </div> <div class="form-check"> <input type="checkbox" name="persona" value="sales" class="form-check__control" id="db-feed-1-persona-sales"> <label for="db-feed-1-persona-sales" class="form-check__label">Sales</label> </div> </div> </div> <div class=" lg:px-8 first:lg:pl-0 last:lg:pr-0"> <h3 class="subtitle-sm mb-6">Product</h3> <div class=" *:mb-2.5" data-filter-resource-category> <div class="form-check"> <input type="checkbox" name="product" value="abx" class="form-check__control" id="db-feed-1-product-abx"> <label for="db-feed-1-product-abx" class="form-check__label">ABX</label> </div> <div class="form-check"> <input type="checkbox" name="product" value="advertising-products" class="form-check__control" id="db-feed-1-product-advertising-products"> <label for="db-feed-1-product-advertising-products" class="form-check__label">Advertising</label> </div> <div class="form-check"> <input type="checkbox" name="product" value="data" class="form-check__control" id="db-feed-1-product-data"> <label for="db-feed-1-product-data" class="form-check__label">Data</label> </div> <div class="form-check"> <input type="checkbox" name="product" value="sales-intelligence" class="form-check__control" id="db-feed-1-product-sales-intelligence"> <label for="db-feed-1-product-sales-intelligence" class="form-check__label">Sales Intelligence</label> </div> </div> </div> </div> </div> </div> </div> <div class="feed-ajax-response"> <div class="grid gap-x-6 gap-y-10 xs:grid-cols-2 lg:grid-cols-4 loading"> <div class=" card post-id-38620 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/11/img-cross-chanel-marketing-featured.jpg" class="db-img " alt="Mastering Cross-Channel Marketing" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/11/img-cross-chanel-marketing-featured.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/11/img-cross-chanel-marketing-featured-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/11/img-cross-chanel-marketing-featured-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/mastering-cross-channel-marketing/" class="link-stretched"> Mastering Cross-Channel Marketing </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/jonathan-costello/">Jonathan Costello</a> </p> </div> </div> <div class=" card post-id-38120 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/11/img-cookieless-advertising-solutions-featured.jpg" class="db-img " alt="11 Best Cookieless Advertising Solutions for B2B Marketing" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/11/img-cookieless-advertising-solutions-featured.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/11/img-cookieless-advertising-solutions-featured-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/11/img-cookieless-advertising-solutions-featured-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/marketing/" class="badge "> Marketing </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/cookieless-advertising-solutions/" class="link-stretched"> 11 Best Cookieless Advertising Solutions for B2B Marketing </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/gareth-noonan/">Gareth Noonan</a> </p> </div> </div> <div class=" card post-id-30018 post-type-blog"> <div class="card__header"> <div class="card__media"> <img loading="lazy" class="db-img " alt="Powering Enterprise Alignment: Demandbase Use Cases" src="https://www.demandbase.com/wp-content/themes/demandbase/assets/dist/img/resources-fallbacks/blog.jpg"> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/marketing/" class="badge "> Marketing </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/pipeline-nurture-enterprise-smarter-go-to-market-gtm/" class="link-stretched"> Powering Enterprise Alignment: Demandbase Use Cases </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/demandbase/">Demandbase</a> </p> </div> </div> <div class=" card post-id-37133 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/10/img-sourcing-pipeline-featured.jpg" class="db-img " alt="Why Sourcing Pipeline is Causing More Harm Than You Think" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/10/img-sourcing-pipeline-featured.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/10/img-sourcing-pipeline-featured-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/10/img-sourcing-pipeline-featured-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/marketing/" class="badge "> Marketing </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/why-sourcing-pipeline-harms-sales-marketing-alignment/" class="link-stretched"> Why Sourcing Pipeline is Causing More Harm Than You Think </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/tom-keefe/">Tom Keefe</a> </p> </div> </div> <div class=" card post-id-36842 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/10/img-zoominfo-alternative-featured.jpg" class="db-img " alt="16 Best ZoomInfo Alternatives & Competitors Right Now" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/10/img-zoominfo-alternative-featured.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/10/img-zoominfo-alternative-featured-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/10/img-zoominfo-alternative-featured-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/abm/" class="badge "> ABM </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/zoominfo-competitors-alternatives/" class="link-stretched"> 16 Best ZoomInfo Alternatives & Competitors Right Now </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/jonathan-costello/">Jonathan Costello</a> </p> </div> </div> <div class=" card post-id-36560 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/10/img-100-wis-featured.jpg" class="db-img " alt="100 Powerful Women in Sales – 2024" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/10/img-100-wis-featured.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/10/img-100-wis-featured-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/10/img-100-wis-featured-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/sales/" class="badge "> Sales </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/100-powerful-women-in-sales-2024/" class="link-stretched"> 100 Powerful Women in Sales – 2024 </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/alexine-mudawar/">Alexine Mudawar</a>, <a href="https://www.demandbase.com/author/vahbiz-cooper/">Vahbiz Cooper</a> </p> </div> </div> <div class=" card post-id-36404 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/10/RevenueMarketing-blog_featuredimg.jpg" class="db-img " alt="Revenue Marketing: Defined & Explained (+FAQs)" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/10/RevenueMarketing-blog_featuredimg.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/10/RevenueMarketing-blog_featuredimg-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/10/RevenueMarketing-blog_featuredimg-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/abm/" class="badge "> ABM </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/what-is-revenue-marketing-guide/" class="link-stretched"> Revenue Marketing: Defined & Explained (+FAQs) </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/jonathan-costello/">Jonathan Costello</a> </p> </div> </div> <div class=" card post-id-36298 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/10/img-intent-data-for-sales-and-marketing-featured.jpg" class="db-img " alt="How to Use Intent Data for B2B Sales and Marketing" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/10/img-intent-data-for-sales-and-marketing-featured.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/10/img-intent-data-for-sales-and-marketing-featured-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/10/img-intent-data-for-sales-and-marketing-featured-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/b2b-data/" class="badge "> B2B Data </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/how-to-use-intent-data/" class="link-stretched"> How to Use Intent Data for B2B Sales and Marketing </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/jay-tuel/">Jay Tuel</a> </p> </div> </div> <div class=" card post-id-36139 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/10/img-q424-db1s-featured.jpg" class="db-img " alt="Demandbase One for Sales: Ushering Sellers into a New Era of Sales Transformation" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/10/img-q424-db1s-featured.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/10/img-q424-db1s-featured-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/10/img-q424-db1s-featured-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/sales-productivity/" class="badge "> Sales Productivity </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/demandbase-one-for-sales-ushering-sellers-into-a-new-era-of-sales-transformation/" class="link-stretched"> Demandbase One for Sales: Ushering Sellers into a New Era of Sales Transformation </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/ruth-juni/">Ruth Juni</a> </p> </div> </div> <div class=" card post-id-36054 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/10/img-db1-blog-featured.jpg" class="db-img " alt="Demandbase One™: Unifying B2B Sales & Marketing" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/10/img-db1-blog-featured.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/10/img-db1-blog-featured-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/10/img-db1-blog-featured-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/abx/" class="badge "> ABX </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/introducing-reimagined-demandbase-one-platform/" class="link-stretched"> Demandbase One™: Unifying B2B Sales & Marketing </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/gabe-rogol/">Gabe Rogol</a> </p> </div> </div> <div class=" card post-id-32076 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/09/DB-Intent-Salesforce_featuredimg.png" class="db-img " alt="Demandbase and Salesforce Unite: Introducing a Powerful New Integration for B2B Sales" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/09/DB-Intent-Salesforce_featuredimg.png 800w, https://www.demandbase.com/wp-content/uploads/2024/09/DB-Intent-Salesforce_featuredimg-300x201.png 300w, https://www.demandbase.com/wp-content/uploads/2024/09/DB-Intent-Salesforce_featuredimg-768x516.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/sales/" class="badge "> Sales </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/salesforce-integration-b2b-sales-intent-data/" class="link-stretched"> Demandbase and Salesforce Unite: Introducing a Powerful New Integration for B2B Sales </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/bill-cao/">Bill Cao</a> </p> </div> </div> <div class=" card post-id-31169 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/08/img-6sense-alternative-featured_optimized.jpg" class="db-img " alt="15 Best 6sense Competitors & Alternatives Right Now" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/08/img-6sense-alternative-featured_optimized.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/08/img-6sense-alternative-featured_optimized-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/08/img-6sense-alternative-featured_optimized-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/sales-intelligence/" class="badge "> Sales Intelligence </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/6sense-competitors-alternatives/" class="link-stretched"> 15 Best 6sense Competitors & Alternatives Right Now </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/jonathan-costello/">Jonathan Costello</a> </p> </div> </div> <div class=" card post-id-31175 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/09/trv_blog_ABMBuyersJourney_featuredimg.jpg" class="db-img " alt="Leveraging the ABM Buyer’s Journey for Pipeline and Revenue Acceleration" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/09/trv_blog_ABMBuyersJourney_featuredimg.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/09/trv_blog_ABMBuyersJourney_featuredimg-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/09/trv_blog_ABMBuyersJourney_featuredimg-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/abx/" class="badge "> ABX </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/leveraging-abm-buyers-journey/" class="link-stretched"> Leveraging the ABM Buyer’s Journey for Pipeline and Revenue Acceleration </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/brian-harris/">Brian Harris</a> </p> </div> </div> <div class=" card post-id-31111 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/09/img-is-zoominfo-worth-it-featured.jpg" class="db-img " alt="Is ZoomInfo Worth It? We Did the Research" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/09/img-is-zoominfo-worth-it-featured.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/09/img-is-zoominfo-worth-it-featured-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/09/img-is-zoominfo-worth-it-featured-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/data/" class="badge "> Data </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/is-zoominfo-right-for-you-find-out-now/" class="link-stretched"> Is ZoomInfo Worth It? We Did the Research </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/jonathan-costello/">Jonathan Costello</a> </p> </div> </div> <div class=" card post-id-8127 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/08/img-3rd-party-cookie-deprecation-featured.jpg" class="db-img " alt="Half-Baked: Are Third-Party Cookies Back on the Menu?" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/08/img-3rd-party-cookie-deprecation-featured.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/08/img-3rd-party-cookie-deprecation-featured-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/08/img-3rd-party-cookie-deprecation-featured-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/marketing-operations/" class="badge "> Marketing Operations </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/google-reverses-third-party-cookies-decision/" class="link-stretched"> Half-Baked: Are Third-Party Cookies Back on the Menu? </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/gareth-noonan/">Gareth Noonan</a> </p> </div> </div> <div class=" card post-id-26925 post-type-blog"> <div class="card__header"> <div class="card__media"> <img width="800" height="537" src="https://www.demandbase.com/wp-content/uploads/2024/09/img-forrester-wave-featured-1.jpg" class="db-img " alt="Demandbase Named a Leader in Forrester Wave™ for B2B Revenue Marketing Platforms" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/09/img-forrester-wave-featured-1.jpg 800w, https://www.demandbase.com/wp-content/uploads/2024/09/img-forrester-wave-featured-1-300x201.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/09/img-forrester-wave-featured-1-768x516.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="badge-list "> <a href="https://www.demandbase.com/blog/" class="badge "> <span class="icon" aria-label="chat"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m240-240-92 92q-19 19-43.5 8.5T80-177v-623q0-33 23.5-56.5T160-880h640q33 0 56.5 23.5T880-800v480q0 33-23.5 56.5T800-240H240Zm40-160h240q17 0 28.5-11.5T560-440q0-17-11.5-28.5T520-480H280q-17 0-28.5 11.5T240-440q0 17 11.5 28.5T280-400Zm0-120h400q17 0 28.5-11.5T720-560q0-17-11.5-28.5T680-600H280q-17 0-28.5 11.5T240-560q0 17 11.5 28.5T280-520Zm0-120h400q17 0 28.5-11.5T720-680q0-17-11.5-28.5T680-720H280q-17 0-28.5 11.5T240-680q0 17 11.5 28.5T280-640Z"/></svg></span> Blog </a> <a href="https://www.demandbase.com/resources/resource_category/advertising-products/" class="badge "> Advertising </a> </div> </div> <div class="card__main"> <div class="card__main-header"> <h3 class="card__title subtitle-md line-clamp-none"> <a href="https://www.demandbase.com/blog/demandbase-leader-forrester-wave-q3-2024/" class="link-stretched"> Demandbase Named a Leader in Forrester Wave™ for B2B Revenue Marketing Platforms </a> </h3> </div> <p class="card__author"> <a href="https://www.demandbase.com/author/kelly-hopping/">Kelly Hopping</a> </p> </div> </div> </div> <nav class="pagination mt-12 lg:mt-16 loading"> <button class="pagination__prev btn btn--circle" type="button" disabled> <span class="icon" aria-label="Previous page"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m314-440 114 114q12 12 11.5 28T428-270q-12 12-28.5 12.5T371-269L188-452q-12-12-12-28t12-28l183-183q12-12 28.5-11.5T428-690q11 12 11.5 28T428-634L314-520h446q17 0 28.5 11.5T800-480q0 17-11.5 28.5T760-440H314Z"/></svg></span> </button> <span class="pagination__pages"> <a href="https://www.demandbase.com/blog/" class="pagination__item btn btn--circle pagination__item--current" data-paged-value="1">1</a> <a href="https://www.demandbase.com/blog/page/2/" class="pagination__item btn btn--circle" data-paged-value="2">2</a> <a href="https://www.demandbase.com/blog/page/3/" class="pagination__item btn btn--circle" data-paged-value="3">3</a> <span class="pagination__ellipsis btn btn--circle">…</span> <a href="https://www.demandbase.com/blog/page/20/" class="pagination__item btn btn--circle" data-paged-value="20">20</a> </span> <a href="https://www.demandbase.com/blog/page/2/" class="pagination__next btn btn--circle" data-paged-value="2"> <span class="icon" aria-label="Next page"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M646-440H200q-17 0-28.5-11.5T160-480q0-17 11.5-28.5T200-520h446L532-634q-12-12-11.5-28t11.5-28q12-12 28.5-12.5T589-691l183 183q6 6 8.5 13t2.5 15q0 8-2.5 15t-8.5 13L589-269q-12 12-28.5 11.5T532-270q-11-12-11.5-28t11.5-28l114-114Z"/></svg></span> </a> </nav> </div></div> </div> </div> </div> <!-- [/page-builder] --> <footer class="footer text-xs lg:text-sm text-text-100 bg-surface-100-inverted" data-theme="dark"> <div class="container container--full py-8 md:py-16 lg:py-24"> <div class="flex flex-col lg:flex-row lg:gap-8"> <div class="max-lg:mb-12 lg:basis-48"> <a href="https://www.demandbase.com"> <img src="https://www.demandbase.com/wp-content/themes/demandbase/assets/dist/img/logo-demandbase-d.svg" height="56" alt="Demandbase" class="h-[56px]"> </a> </div> <div class="grid grid-cols-2 sm:grid-cols-3 md:flex md:grow md:*:basis-48 gap-x-6 gap-y-10 mb-24 text-text-300-inverted"> <div> <h3 class="subtitle-md mb-8 text-text-100-inverted">Platform</h3> <ul class="grid gap-3"> <li><a href="https://www.demandbase.com/products/">Demandbase One™</a></li> <li><a href="https://www.demandbase.com/on-demand-demo/">On-Demand Demos</a></li> <li><a href="https://www.demandbase.com/product-tours/">Product Tours</a></li> <li><a href="https://partners.demandbase.com/integrations/">Integrations</a></li> <li><a href="https://www.demandbase.com/pricing/">Pricing</a></li> </ul> </div> <div> <h3 class="subtitle-md mb-8 text-text-100-inverted">Why Demandbase</h3> <ul class="grid gap-3"> <li><a href="https://www.demandbase.com/why-demandbase/reviews-rankings/">Reviews & Rankings</a></li> <li><a href="https://www.demandbase.com/why-demandbase/flexible-and-transparent/">Flexible & Transparent</a></li> <li><a href="https://www.demandbase.com/why-demandbase/only-b2b-dsp/">Best B2B Ad Tech</a></li> <li><a href="https://www.demandbase.com/why-demandbase/true-partner/">A True Partner</a></li> <li><a href="https://www.demandbase.com/why-demandbase/6sense/">Demandbase vs. 6sense</a></li> <li><a href="https://www.demandbase.com/why-demandbase/terminus/">Demandbase vs. Terminus</a></li> <li><a href="https://www.demandbase.com/why-demandbase/zoominfo/">Demandbase vs. Zoominfo</a></li> <li><a href="https://www.demandbase.com/why-demandbase/account-based-gtm-leader/">Account-Based GTM Leader</a></li> </ul> </div> <div> <h3 class="subtitle-md mb-8 text-text-100-inverted">Resources</h3> <ul class="grid gap-3"> <li><a href="https://www.demandbase.com/resources/">Resource Center</a></li> <li><a href="https://www.demandbase.com/faq/">FAQs</a></li> <li><a href="https://www.demandbase.com/resources/case-studies/">Customer Stories</a></li> <li><a href="https://www.demandbase.com/blog/" class=" current-menu-item">Blog</a></li> <li><a href="https://www.demandbase.com/podcasts/">Podcasts</a></li> <li><a href="https://www.demandbase.com/resources/events-and-webinars/">Events & Webinars</a></li> <li><a href="https://www.demandbase.com/resources/abm-certification/">ABM Certification</a></li> <li><a href="https://engage.demandbase.com/" target="_blank">Try Our B2B Intent Data</a></li> </ul> </div> <div> <h3 class="subtitle-md mb-8 text-text-100-inverted">Customers</h3> <ul class="grid gap-3"> <li><a href="https://www.demandbase.com/customer-portal/">Customer Portal</a></li> <li><a href="https://www.demandbase.com/why-demandbase/services-support/">Professional Services</a></li> <li><a href="https://www.demandbase.com/resources/academy/">Demandbase Academy</a></li> <li><a href="https://www.demandbase.com/why-demandbase/community/">Community Portal</a></li> <li><a href="https://www.demandbase.com/user-research-lab/">Research Lab</a></li> </ul> </div> <div> <h3 class="subtitle-md mb-8 text-text-100-inverted">Company</h3> <ul class="grid gap-3"> <li><a href="https://www.demandbase.com/about-us/">About Us</a></li> <li><a href="https://www.demandbase.com/about-us/news/">Newsroom</a></li> <li><a href="https://www.demandbase.com/about-us/contact-us/">Contact Us</a></li> <li><a href="https://www.demandbase.com/about-us/partners/">Partners</a></li> <li><a href="https://www.demandbase.com/about-us/careers/">Careers</a></li> <li><a href="https://trust.demandbase.com/" target="_blank">Trust Site</a></li> </ul> </div> </div> </div> <div class="text-text-300-inverted xl:flex xl:gap-8 xl:justify-between"> <div class="lg:flex lg:gap-8 lg:justify-between xl:contents"> <ul class="flex gap-5 max-xl:mb-8 text-text-400-inverted text-lg [&_svg]:block [&_a]:flex [&_a]:transition-colors [&_a]:duration-100 hover:[&_a]:text-text-100-inverted"> <li> <a href="https://www.facebook.com/Demandbase/" target="_blank"> <span class="icon" aria-label="facebook"><svg enable-background="new 0 0 20 20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="m10 0c-5.5 0-10 4.5-10 10 0 4.7 3.2 8.6 7.6 9.7v-6.6h-2.1v-3.1h2.1v-1.3c0-3.4 1.5-5 4.9-5 .6 0 1.7.1 2.2.2v2.8c-.2 0-.6 0-1.2 0-1.6 0-2.3.6-2.3 2.2v1.1h3.3l-.6 3.1h-2.7v6.9c5-.6 8.8-4.8 8.8-9.9 0-5.6-4.5-10.1-10-10.1z"/></svg></span> </a> </li> <li> <a href="https://www.twitter.com/Demandbase" target="_blank"> <span class="icon" aria-label="x"><svg enable-background="new 0 0 20 20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="m15.3 1.7h2.8l-6.1 7 7.2 9.6h-5.7l-4.4-5.8-5.1 5.8h-2.8l6.6-7.5-7-9.1h5.8l4 5.3zm-1 14.9h1.6l-10.1-13.3h-1.7z"/></svg></span> </a> </li> <li> <a href="https://www.linkedin.com/company/demandbase" target="_blank"> <span class="icon" aria-label="linkedin"><svg enable-background="new 0 0 20 20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="m18.5 0h-17c-.8 0-1.5.6-1.5 1.4v17.1c0 .9.7 1.5 1.5 1.5h17c.8 0 1.5-.6 1.5-1.4v-17.2c0-.8-.7-1.4-1.5-1.4zm-12.6 17h-2.9v-9.5h3v9.5zm-1.5-10.8c-1 0-1.7-.8-1.7-1.7s.8-1.7 1.7-1.7 1.7.8 1.7 1.7c.1.9-.7 1.7-1.7 1.7zm12.6 10.8h-3v-4.6c0-1.1 0-2.5-1.5-2.5s-1.8 1.2-1.8 2.5v4.6h-3v-9.5h2.8v1.3c.4-.8 1.4-1.5 2.8-1.5 3 0 3.6 2 3.6 4.5v5.2z"/></svg></span> </a> </li> <li> <a href="https://www.glassdoor.com/Overview/Working-at-Demandbase-EI_IE271272.11,21.htm" target="_blank"> <span class="icon" aria-label="glassdoor"><svg viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="m14.3 17.1h-11.4c0 1.6 1.3 2.9 2.9 2.9h8.6c1.6 0 2.9-1.3 2.9-2.9v-11.7c0-.1 0-.1-.1-.1h-2.7c-.1 0-.1 0-.1.1zm0-17.1c1.6 0 2.9 1.3 2.9 2.9h-11.5v11.7c0 .1 0 .1-.1.1h-2.6c-.1 0-.1 0-.1-.1v-11.7c0-1.6 1.2-2.9 2.8-2.9z"/></svg></span> </a> </li> <li> <a href="https://www.instagram.com/demandbase/" target="_blank"> <span class="icon" aria-label="instagram"><svg enable-background="new 0 0 20 20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="m10 4.8c-2.8 0-5.2 2.3-5.2 5.2s2.3 5.2 5.2 5.2 5.2-2.3 5.2-5.2-2.4-5.2-5.2-5.2zm0 8.5c-1.8 0-3.3-1.5-3.3-3.3s1.5-3.3 3.3-3.3 3.3 1.5 3.3 3.3-1.5 3.3-3.3 3.3z"/><circle cx="15.4" cy="4.7" r="1.2"/><path d="m18.4 1.7c-1-1.1-2.5-1.7-4.2-1.7h-8.4c-3.5 0-5.8 2.3-5.8 5.8v8.3c0 1.7.6 3.2 1.7 4.3 1.1 1 2.5 1.6 4.2 1.6h8.2c1.7 0 3.2-.6 4.2-1.6 1.1-1 1.7-2.5 1.7-4.3v-8.3c0-1.6-.6-3.1-1.6-4.1zm-.2 12.5c0 1.2-.4 2.3-1.2 2.9-.7.7-1.7 1-2.9 1h-8.2c-1.2 0-2.2-.4-2.9-1-.7-.7-1.1-1.7-1.1-3v-8.3c0-1.2.4-2.2 1.1-2.9s1.7-1 2.9-1h8.3c1.2 0 2.2.4 2.9 1.1s1.1 1.7 1.1 2.9z"/></svg></span> </a> </li> </ul> <ul id="menu-footer-legal" class="flex flex-wrap lg:justify-end xl:justify-start gap-y-4 gap-x-8 max-xl:mb-8"><li id="menu-item-5173" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5173"><a href="https://www.demandbase.com/privacy/">Privacy Notice</a></li> <li id="menu-item-5174" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5174"><a href="/privacy-center.html">Privacy Center</a></li> <li id="menu-item-5175" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5175"><a href="https://www.demandbase.com/terms-of-use/">Terms of Use</a></li> <li id="menu-item-5176" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5176"><a href="https://www.demandbase.com/cookie-policy/">Cookie Policy</a></li> <li id="menu-item-24325" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-24325"><a href="https://www.demandbase.com/security-policy/">Security Policy</a></li> <li id="menu-item-24326" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-24326"><a href="https://www.demandbase.com/privacy-center.html?ketch_preferences_tab=rightsTab">Do Not Sell My Info</a></li> <li id="menu-item-38275" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-38275"><a href="https://www.demandbase.com/content-moderation-guidelines/">Content Moderation Guidelines</a></li> </ul> </div> <div class="lg:text-right"> <span class="inline-block">Copyright © 2024 Demandbase.</span> <span class="inline-block">All rights reserved.</span> </div> </div> </div> </footer> <script src="https://www.demandbase.com/wp-content/themes/demandbase/assets/dist/lib/swiper/swiper-bundle.min.js?ver=11.1.9" id="swiper-js" defer data-wp-strategy="defer"></script> <script id="demandbase-js-extra"> var demandbase = {"rest_root":"https:\/\/www.demandbase.com\/wp-json\/demandbase\/v1","rest_nonce":"f82d970d5f","post_id":"34729"}; </script> <script src="https://www.demandbase.com/wp-content/themes/demandbase/assets/dist/js/main.min.js?ver=1731421051" id="demandbase-js" defer data-wp-strategy="defer"></script> <!-- Search dialog --> <dialog class="site-search" id="search-dialog"> <div class="site-search__dialog"> <form method="get" action="/" class="flex w-full max-w-[600px] mt-[25vh]"> <input type="search" name="s" placeholder="Search" aria-label="Search" class="form-control form-control--lg bg-cloud-500 hover:bg-white"> <button type="button" class="btn btn--secondary btn--circle site-search__close" data-close="modal"> <span class="icon" aria-label="close"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M480-424 284-228q-11 11-28 11t-28-11q-11-11-11-28t11-28l196-196-196-196q-11-11-11-28t11-28q11-11 28-11t28 11l196 196 196-196q11-11 28-11t28 11q11 11 11 28t-11 28L536-480l196 196q11 11 11 28t-11 28q-11 11-28 11t-28-11L480-424Z"/></svg></span> </button> </form> </div> </dialog> <script type="text/javascript"> window.DBFEEDS = {"db-feed-1":"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"}; </script> </div> </body> </html>