YouTube for Press

<!DOCTYPE html> <html class="no-js" lang="en-us" data-locale="en-us"> <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title> YouTube for Press </title> <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=1.0, minimum-scale=1.0" /> <meta name="optimize_experiments" content="">  <meta name="description" content="<p data-block-key="m0h91">Quickly find the stats, photos and videos you’re looking for, along with guidelines for crediting and broadcasting them.</p><p data-block-key="qvr2q">For any additional press inquiries, contact <a href="mailto:press@google.com">press@google.com</a></p>"/> <meta name="keywords" content="None"/>  <meta property="og:type" content="website" /> <meta property="og:title" content="YouTube for Press"/> <meta property="og:description" content="<p data-block-key="m0h91">Quickly find the stats, photos and videos you’re looking for, along with guidelines for crediting and broadcasting 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guidelines for crediting and broadcasting them.</p><p data-block-key="qvr2q">For any additional press inquiries, contact <a href="mailto:press@google.com">press@google.com</a></p></div> </div> </div> </div> </section> <section class="yt-essentials" data-analytics-module='{ "module_name": "YouTube Essentials", "section_header": "Spotlight", "has_impression": true }'> <div class="yt-essentials__container"> <div class="yt-essentials__row"> <h2 class="yt-essentials__title">Spotlight</h2> <div class="yt-essentials__scroller"> <ul class="yt-essentials__items no-bullet"> <li class="yt-essentials__item yt-essentials__item--url"> <a href="https://blog.youtube/news-and-events/youtube-music-premium-100-million-subscribers/" title="Crossing 100 million YouTube Music and Premium subscribers, thanks to you" class="yt-essentials__item-external-link" data-analytics-click=' { "event": "trackEvent", "eventCategory": "module interaction", "eventAction": "press external link click", "eventLabel": "Crossing 100 million YouTube Music and Premium subscribers, thanks to you - https://blog.youtube/news-and-events/youtube-music-premium-100-million-subscribers/", "componentType": "press external" }' data-ga4-analytics-click='{ "event": "essentials_click", "link_text": "Crossing 100 million YouTube Music and Premium subscribers, thanks to you" }'> <figure aria-hidden="true" class="yt-essentials__item-image " > <div class="yt-image-bk yt-image-placeholder yt-aspect-ratio" style="padding-top: 88%"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/lyor_100_million.max-100x100.format-webp.webp" alt="" class="yt-aspect-ratio__image" loading="lazy" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/lyor_100_million.width-300.format-webp.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/lyor_100_million.max-540x304.format-webp.webp" }'> </div> <figcaption class="yt-essentials__caption"> <h3 class="yt-essentials__item-title"> Crossing 100 million YouTube Music and Premium subscribers, thanks to you </h3> <p class="yt-essentials__item-subtitle">From small beginnings to a community of 100M across more than 100 countries, we’re grateful to our subscribers for their support!</p> </figcaption> </figure> </a> </li> <li class="yt-essentials__item yt-essentials__item--url"> <a href="https://blog.youtube/news-and-events/made-on-youtube-2023/" title="Made on YouTube: Empowering anyone to Create on YouTube" class="yt-essentials__item-external-link" data-analytics-click=' { "event": "trackEvent", "eventCategory": "module interaction", "eventAction": "press external link click", "eventLabel": "Made on YouTube: Empowering anyone to Create on YouTube - https://blog.youtube/news-and-events/made-on-youtube-2023/", "componentType": "press external" }' data-ga4-analytics-click='{ "event": "essentials_click", "link_text": "Made on YouTube: Empowering anyone to Create on YouTube" }'> <figure aria-hidden="true" class="yt-essentials__item-image " > <div class="yt-image-bk yt-image-placeholder " style=""> <div class="yt-mp4-video__container"> <video autoplay loop muted playsinline disablepictureinpicture controls controlsList="nodownload nofullscreen noremoteplayback noplaybackrate" class="lazy yt-blur yt-essentials__media " id="YoutubeEssentials779" yt-mp4-video-custom poster=" https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/wagtailvideo-rex7t78f_thumb.jpg " title="Made on YT GIF"> <source data-src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/MadeOnYT_LOgo.mp4" type="video/mp4"> Video format not supported </video> <div id="videoControlsYoutubeEssentials779" class="yt-mp4-video__controls" data-state="hidden"> <div id="playPauseContainerYoutubeEssentials779"> <button aria-label="Play/pause video" class="yt-mp4-video__button-container "> <svg aria-hidden="true" class="yt-mp4-video__button "> <use id="playPauseYoutubeEssentials779" data-xlink="/static/blog_youtube/images/icons.svg?version=pr20241113-1756#yt_mp4_video_pause_button"></use> </svg> </button> </div> <div id="progressContainerYoutubeEssentials779" class="yt-mp4-video__progress-bar-container" aria-hidden="true"> <div role="slider" tabindex="0" id="progressYoutubeEssentials779" class="yt-mp4-video__progress-bar-clickable"> <span class="yt-mp4-video__progress-bar-background"></span> <span class="yt-mp4-video__progress-bar-progress" style="width: 20%;"></span> </div> </div> </div> </div> </div> <figcaption class="yt-essentials__caption"> <h3 class="yt-essentials__item-title"> Made on YouTube: Empowering anyone to Create on YouTube </h3> <p class="yt-essentials__item-subtitle">Why YouTube is the best place to create, period.</p> </figcaption> </figure> </a> </li> <li class="yt-essentials__item yt-essentials__item--url"> <a href="https://blog.youtube/news-and-events/nfl-sunday-ticket-features-guide/" title="Ready for kickoff? 6 features to add to your game plan for NFL Sunday Ticket this season" class="yt-essentials__item-external-link" data-analytics-click=' { "event": "trackEvent", "eventCategory": "module interaction", "eventAction": "press external link click", "eventLabel": "Ready for kickoff? 6 features to add to your game plan for NFL Sunday Ticket this season - https://blog.youtube/news-and-events/nfl-sunday-ticket-features-guide/", "componentType": "press external" }' data-ga4-analytics-click='{ "event": "essentials_click", "link_text": "Ready for kickoff? 6 features to add to your game plan for NFL Sunday Ticket this season" }'> <figure aria-hidden="true" class="yt-essentials__item-image " > <div class="yt-image-bk yt-image-placeholder yt-aspect-ratio" style="padding-top: 75%"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/NFL_Network_Channel_page_LR_and.max-100x100.format-webp.webp" alt="" class="yt-aspect-ratio__image" loading="lazy" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/NFL_Network_Channel_page_LR_and_M.width-300.format-webp.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/NFL_Network_Channel_page_LR_and.max-540x304.format-webp.webp" }'> </div> <figcaption class="yt-essentials__caption"> <h3 class="yt-essentials__item-title"> Ready for kickoff? 6 features to add to your game plan for NFL Sunday Ticket this season </h3> <p class="yt-essentials__item-subtitle">From monthly payment plans to more multiview options, get game day ready with YouTube this NFL season.</p> </figcaption> </figure> </a> </li> <li class="yt-essentials__item yt-essentials__item--url"> <a href="https://blog.youtube/news-and-events/taking-music-discovery-to-the-next-level-with-samples/" title="Taking music discovery to the next level with Samples" class="yt-essentials__item-external-link" data-analytics-click=' { "event": "trackEvent", "eventCategory": "module interaction", "eventAction": "press external link click", "eventLabel": "Taking music discovery to the next level with Samples - https://blog.youtube/news-and-events/taking-music-discovery-to-the-next-level-with-samples/", "componentType": "press external" }' data-ga4-analytics-click='{ "event": "essentials_click", "link_text": "Taking music discovery to the next level with Samples" }'> <figure aria-hidden="true" class="yt-essentials__item-image " > <div class="yt-image-bk yt-image-placeholder yt-aspect-ratio" style="padding-top: 100%"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/YTM-Samples-PR-Stills-03-1280x1.max-100x100.format-webp.webp" alt="" class="yt-aspect-ratio__image" loading="lazy" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/YTM-Samples-PR-Stills-03-1280x128.width-300.format-webp.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/YTM-Samples-PR-Stills-03-1280x1.max-540x304.format-webp.webp" }'> </div> <figcaption class="yt-essentials__caption"> <h3 class="yt-essentials__item-title"> Taking music discovery to the next level with Samples </h3> <p class="yt-essentials__item-subtitle">We’re introducing a new personalized music discovery feature in YouTube Music that shows viewers samples of new music.</p> </figcaption> </figure> </a> </li> </ul> </div> </div> </div> </section> <div class="yt-block-press-statistics" data-component="yt-video-stories" data-has-video="no-video" data-analytics-module='{ "module_name": "Statistics carousel", "section_header": "YouTube by the numbers", "has_impression": true }'> <div class="yt-block-press-statistics__wrapper"> <ul class="yt-block-video-stories__videos no-bullet"> <li class="yt-block-video-stories__card yt-block-press-statistics__list-statistics" tabindex="0"> <h4 class="yt-block-press-statistics__headline"> YouTube by the numbers </h4> <h2 class="yt-block-press-statistics__main-statistic"> Viewers globally watch more than 1 billion hours on average of YouTube content on their TVs every day </h2> <p class="yt-block-press-statistics__secondary-statistic"> That's a lot of content! </p> </li> <li class="yt-block-video-stories__card yt-block-press-statistics__list-statistics" tabindex="0"> <h4 class="yt-block-press-statistics__headline"> Youtube by the numbers </h4> <h2 class="yt-block-press-statistics__main-statistic"> There are more more than 8 million subscribers to YouTube TV </h2> <p class="yt-block-press-statistics__secondary-statistic"> And as of January 2024, we surpassed 100 million Music and Premium subscribers, including trials </p> </li> <li class="yt-block-video-stories__card yt-block-press-statistics__list-statistics" tabindex="0"> <h4 class="yt-block-press-statistics__headline"> YouTube by the numbers </h4> <h2 class="yt-block-press-statistics__main-statistic"> YouTube Shorts is now averaging over 70 billion daily views </h2> <p class="yt-block-press-statistics__secondary-statistic"> Clocking in billions of monthly logged-in users </p> </li> <li class="yt-block-video-stories__card yt-block-press-statistics__list-statistics" tabindex="0"> <h4 class="yt-block-press-statistics__headline"> YouTube by the numbers </h4> <h2 class="yt-block-press-statistics__main-statistic"> 100+ countries around the world, across 80 languages </h2> <p class="yt-block-press-statistics__secondary-statistic"> There are localized versions of YouTube in over 100 countries around the world, across 80 languages </p> </li> <li class="yt-block-video-stories__card yt-block-press-statistics__list-statistics" tabindex="0"> <h4 class="yt-block-press-statistics__headline"> YouTube by the numbers </h4> <h2 class="yt-block-press-statistics__main-statistic"> 500+ hours of content uploaded every minute </h2> <p class="yt-block-press-statistics__secondary-statistic"> More than 500 hours of content are 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viewBox="0 0 18 29" > <use xmlns:xlink="http://www.w3.org/1999/xlink" data-xlink="/static/blog_youtube/images/icons.svg?version=pr20241113-1756#chevron_right"></use> </svg> </button> <p class="yt-block-video-stories__pagination" aria-hidden="true"> <span class="yt-block-video-stories__pagination--current">1</span> <span class="yt-block-video-stories__pagination--separator" role="presentation"></span> <span class="yt-block-video-stories__pagination--total">5</span> </p> </div> </div> <section class="js-yt-gtm-media-paragraph yt-article-paragraph-media yt-article-paragraph-media--image_paragraph yt-article-paragraph-media--sticky-left yt-article-paragraph-media--" data-media-type="image_paragraph" > <div class="yt-article-paragraph-media__row"> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__media-container "> <div class="yt-article-paragraph-media__row--desktop-rel-articles"> </div> <div class="yt-article-paragraph-media__media-wrapper yt-article-paragraph-media__media-wrapper--video-no-img "> <figure class="yt-article-paragraph-media__source-container"> <div class="yt-image-placeholder yt-image-bk "> <img class="yt-article-paragraph-media__img" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DSC_1673.max-100x100.format-webp_lfaayQM.webp" alt="Neal Mohan headshot" loading="lazy" width="800" height="532" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DSC_1673.width-500.format-webp.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DSC_1673.width-800.format-webp.webp" }' > </div> </figure> </div> <div data-sticky-dest class="yt-article-paragraph-media__media-destination"></div> </div> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__p-container"> <div class="yt-article-paragraph-media__p js-yt-ga-paragraph-media" data-analytics-module='{ "module_name": "Paragraph with Media", "event": "inline_link_click", "section_header": "YouTube for Press", "topic_tags": "undefined" }'> <div class="rich-text"><h2 data-block-key="1ju2g"></h2><h2 data-block-key="1gnm">Neal Mohan, CEO of YouTube</h2><p data-block-key="8n2ho"></p><p data-block-key="fe3jj">Neal Mohan is Chief Executive Officer of YouTube, which is used by over two billion people across the globe to watch and share video, access information, build community, and shape culture. </p><p data-block-key="dppoi">Before his appointment as CEO, Neal served as the company’s Chief Product Officer, where he was responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally. </p><p data-block-key="9i5e4">Prior to YouTube, he was Senior Vice President of Display and Video Ads at Google. In this role, Neal was responsible for the company’s ad products on YouTube, the Google Display Network, AdSense, AdMob, and DoubleClick, which are used by millions of Google's advertising and media partners around the world. </p><p data-block-key="877rf">Before joining Google, Neal was Senior Vice President of Strategy and Product Development at DoubleClick where he built the company's strategic plan, rapidly grew the business and helped pioneer the digital media industry. He played a critical role in the sale of DoubleClick to Google, and subsequently led the integration. </p><p data-block-key="8a613">Neal serves on the Board of Directors for 23andMe and StitchFix, and is a member of the Council on Foreign Relations. He has also served on the Management Board for the Stanford Graduate School of Business. Neal has been a member of the Board of Directors for the Internet Advertising Bureau and the Mobile Marketing Association. </p><p data-block-key="eevd1">Neal earned an MBA from the Stanford Graduate School of Business where he was an Arjay Miller Scholar. He holds a bachelor’s degree in electrical engineering from Stanford University. He was born in 1973 in Lafayette, Indiana.</p></div> </div> <div data-sticky-dest class="yt-article-paragraph-media__p-destination"></div> </div> </div> <div class="yt-article-paragraph-media__row--mobile-rel-articles"> </div> </section> <section class="yt-press-gallery" data-component="yt-press-gallery" data-static-icons='{ "download": "/static/blog_youtube/images/icons.svg?version=pr20241113-1756#mi_arrow_sort" }' data-analytics-module='{ "module_name": "Press gallery", "section_header": "Gallery", "has_impression": true }'> <div class="yt-press-gallery__container"> <div class="yt-press-gallery__row"> <h2 class="yt-press-gallery__title">Gallery</h2> </div> <div class="yt-press-gallery__row"> <form class="yt-press-gallery__filters"> <label for="tag" class="yt-press-gallery__filters-label"> Filter by: </label> <div class="yt-press-gallery__filters-wrapper"> <div class="uni-blog-select" data-analytics-module='{ "module_name": "Press Gallery", "section_header": "Gallery" }'> <select id="tag" name="tag" class="uni-blog-select__options"> <option value="" selected>All Topics</option> <option value="executives" >Executives</option> <option value="gaming" >Gaming</option> <option value="go" >Go</option> <option value="kids" >Kids</option> <option value="ytpress-made-on-youtube" >Made On YouTube</option> <option value="music" >Music</option> <option value="originals" >Originals</option> <option value="premium" >Premium</option> <option value="shorts" >Shorts</option> <option value="studio" >Studio</option> <option value="tv" >TV</option> <option value="vr" >VR</option> <option value="youtube-logo" >YouTube logo</option> <option value="youtube-space-rio" >YouTube Space - Rio</option> </select> <svg aria-hidden="true" class="h-c-icon h-c-icon--24px" viewBox="0 0 24 24" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-dropdown"></use> </svg> </div> </div> <div class="yt-press-gallery__filters-submit-wrapper"> <button type="button" class="yt-button-elem">Clear All</button> </div> </form> </div> <div class="yt-press-gallery__row"> <ul class="yt-press-gallery__assets no-bullet list-compact js-load-more-content"> </ul> </div> <div class="yt-press-gallery__row yt-press-gallery__load-more-wrapper"> <button class="yt-press-gallery__load-more js-load-more-button yt-button-elem data-layer-init-data" data-analytics-click=' { "event": "trackEvent", "eventCategory": "module interaction", "eventAction": "gallery load more click", "eventLabel": "Load More", "componentType": "gallery" }' data-ga4-analytics-click='{ "event": "view_more_click", "link_text": "Load More" }' > <span class="yt-press-gallery__load-more-loader">Loading...</span> <span class="yt-press-gallery__load-more-label">Load More</span> </button> </div> <div class="yt-press-gallery__row"> <div class="yt-press-cta__wrapper" data-analytics-module= '{ "module_name": "Gallery", "section_header": "More brand resources" }'> <article class="yt-press-cta"> <h2 class="yt-press-cta__title"> More brand resources </h2> <div class="yt-press-cta__content"> <p class="yt-press-cta__copy"> Access the logos, icons, color palettes and guidelines that help inform the YouTube brand. </p> <a href="https://www.youtube.com/about/brand-resources/#logos-icons-colors" class="yt-button-elem" data-analytics-click=' { "event": "trackEvent", "eventCategory": "module interaction", "eventAction": "gallery more resources click", "eventLabel": "Visit", "componentType": "gallery" }' data-ga4-analytics-click='{ "event": "cta_click", "content_category": "undefined", "topic_tags": "undefined" }' > Visit </a> </div> </article> </div> </div> </div> </section> <section class="js-yt-gtm-media-paragraph yt-article-paragraph-media yt-article-paragraph-media--image_paragraph yt-article-paragraph-media--sticky-left yt-article-paragraph-media--" data-media-type="image_paragraph" > <div class="yt-article-paragraph-media__row"> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__media-container "> <div class="yt-article-paragraph-media__row--desktop-rel-articles"> </div> <div class="yt-article-paragraph-media__media-wrapper yt-article-paragraph-media__media-wrapper--video-no-img "> <figure class="yt-article-paragraph-media__source-container"> <div class="yt-image-placeholder yt-image-bk "> <img class="yt-article-paragraph-media__img" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/press-photo.max-100x100.format-webp.webp" alt="alt=""" loading="lazy" width="660" height="440" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/press-photo.width-500.format-webp.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/press-photo.width-800.format-webp.webp" }' > </div> </figure> </div> <div data-sticky-dest class="yt-article-paragraph-media__media-destination"></div> </div> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__p-container"> <div class="yt-article-paragraph-media__p js-yt-ga-paragraph-media" data-analytics-module='{ "module_name": "Paragraph with Media", "event": "inline_link_click", "section_header": "YouTube for Press", "topic_tags": "undefined" }'> <div class="rich-text"><h2 data-block-key="m21by">Non-commercial use of YouTube videos in the press</h2><p data-block-key="e5of0"><b>Ownership and credit</b></p><p data-block-key="0i9f5">YouTube channel owners control the rights to the content displayed on the site. We encourage you to reach out to them directly if you find a video you'd like to display and/or reference. When displaying a YouTube video in a broadcast or webcast, please provide both in-screen and verbal attribution by showing the username or real name of the applicable content owner.</p><p data-block-key="6bqw9"><b>Contacting a YouTube channel owner</b></p><p data-block-key="nuty1">Clicking on a YouTube username will take you to the main page of the user's channel. From there, you can use YouTube's on-site messaging system to contact the channel owner as long as you are logged into your own Google account. Simply click on the “About” tab, then select “Send Message” and fill out the electronic form.</p><p data-block-key="8w5pk"><br/></p></div> </div> <div data-sticky-dest class="yt-article-paragraph-media__p-destination"></div> </div> </div> <div class="yt-article-paragraph-media__row--mobile-rel-articles"> </div> </section> <section class="yt-external-links" data-analytics-module='{ "module_name": "External links", "section_header": "Regional blogs", "has_impression": true }'> <div class="yt-external-links__container"> <div class="yt-external-links__row"> <h2 class="yt-external-links__title yt-sticky-title">Regional blogs</h2> <div class="yt-external-links__items"> <ul class="yt-external-links__links no-bullet list-compact"> <li class="yt-external-links__link"> <div class="yt-external-links__link-wrapper"> <a href="https://blog.youtube/intl/es-419" title="YouTube Blog (Spanish)" class="yt-external-links__link-text" data-ga4-analytics-click='{ "event": "general_link_click" }'> YouTube Blog (Spanish) </a> </div> </li> <li class="yt-external-links__link"> <div class="yt-external-links__link-wrapper"> <a href="https://blog.youtube/intl/pt-br" title="YouTube Blog (Portuguese)" class="yt-external-links__link-text" data-ga4-analytics-click='{ "event": "general_link_click" }'> YouTube Blog (Portuguese) </a> </div> </li> <li class="yt-external-links__link"> <div class="yt-external-links__link-wrapper"> <a href="https://blog.youtube/intl/de-de" title="YouTube Blog (German)" class="yt-external-links__link-text" data-ga4-analytics-click='{ "event": "general_link_click" }'> YouTube Blog (German) </a> </div> </li> </ul> </div> </div> </div> </section> <section class="yt-press__contact-us"> <div class="yt-press__contact-us-container"> <div class="yt-press__contact-us-row"> <h2 class="yt-press__contact-us-title">Contact us</h2> <div class="yt-press__contact-us-copy" data-analytics-module='{ "module_name": "Contact Section", "event": "inline_link_click", "section_header": "Contact us" }'> <div class="rich-text"><p data-block-key="f4c0c"><br/></p><p data-block-key="v7iqk"></p><p data-block-key="rjffr">For up-to-date stats and additional press inquiries, contact <a href="mailto:press@google.com">press@google.com</a></p><p data-block-key="s4hei"></p><p data-block-key="suvpf">Only members of the press will receive a response. For all other inquiries, visit our <a href="https://support.google.com/youtube/?hl=en#topic=9257498">Help Center</a>. Images on this page may be used for publication with credit: "Source: YouTube."</p><p data-block-key="gjhh5"></p></div> </div> </div> </div> </section> <div class="yt-newsletter-toast" data-component="yt-newsletter-toast"> <div class="yt-newsletter-toast__container"> <div class="yt-newsletter-toast__content" data-analytics-module='{ "module_name": "newsletter toast", "section_header": "YouTube for Press" }'> <div class="yt-newsletter-toast__content--info"> <span class="yt-newsletter-toast__content--img"> <svg role="presentation" class="icon" > <use xmlns:xlink="http://www.w3.org/1999/xlink" data-xlink="/static/blog_youtube/images/icons.svg?version=pr20241113-1756#yt_mail_toast"></use> </svg> </span> <p class="yt-newsletter-toast__content--text"> Want more from The YouTube Blog? 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