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<!DOCTYPE html><html lang="en-MY"><head><title>Ecommerce Copywriting: How To Write Words That Sell (2024) - Shopify Malaysia</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="There’s much more to ecommerce copywriting than listing your products’ best features. The secret to high-performing copy? Listen to your best prospects."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Ecommerce Copywriting: How To Write Words That Sell (2024) - Shopify Malaysia"/><meta property="og:description" content="There’s much more to ecommerce copywriting than listing your products’ best features. The secret to high-performing copy? 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shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/my/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/my/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/my/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopifyacademy.com/" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/my/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/my/blog/copywriting"/><meta itemProp="dateModified" content="2024-02-01T20:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/my/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/my/blog/topics/conversion" class="no-underline hover:text-link-light-hover topic-link">Conversion</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Ecommerce Copywriting: How To Write Words That Sell (2024)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">There’s much more to ecommerce copywriting than listing your products’ best features. The secret to high-performing copy? Listen to your best prospects.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/my/blog/authors/elise-dopson" class="no-underline" itemProp="url"><span itemProp="name">Elise Dopson</span></a></span></div><div class="text-body-sm text-shade-50">Published on <time>1 Feb 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20copywriting.png?v=1727452086&originalWidth=1848&originalHeight=782" alt="ecommerce copywriting" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20copywriting.png?v=1727452086&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20copywriting.png?v=1727452086&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20copywriting.png?v=1727452086&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20copywriting.png?v=1727452086&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20copywriting.png?v=1727452086&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20copywriting.png?v=1727452086&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20copywriting.png?v=1727452086&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20copywriting.png?v=1727452086&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20copywriting.png?v=1727452086&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">On this page<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">On this page</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">What is ecommerce copywriting?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">Benefits of ecommerce copywriting</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">Where is ecommerce copywriting used?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">7 proven ecommerce copywriting tips</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">Common ecommerce copywriting mistakes</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">How to conduct ecommerce copywriting research</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">Ecommerce copywriting FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Start your online business today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a href="https://accounts.shopify.com/store-create?locale=en-MY&language=en&signup_page=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fcopywriting&signup_types%5B%5D=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] 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text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 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article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Selling products online is tricky. Potential customers can’t touch, smell, or see the item in the flesh. Instead, they rely on images and copy—the text marketers write to describe a product’s features, the problems it solves, and how it can make buyers feel.</p> <p>Ecommerce copywriting is a skill most business owners haven’t spent time refining. However, strong copywriting skills have the power to convince more readers to click, sign up, or buy.</p> <p>Great copy also can change the way people think about a specific problem, and tell them what role a product can play in the solution.</p><div id="text-cta" class="hidden lg:block"></div> <p>So, what does good ecommerce writing look like? And how do you write with your potential customer in mind? This guide shares the process for copywriting text for ecommerce stores.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/VxwzT-Mq55M?si=5r8lLnxX3WIh_8wF" class="absolute inset-0 w-full h-full"></div></div> <h2 id="1">What is ecommerce copywriting?</h2> <p>Ecommerce copywriting is the process of crafting text that convinces your target audience to take an action. For example, you could convince your audience to visit your ecommerce store, join your email list, or purchase a product. It’s often referred to as direct response copywriting or sales copy for this reason.</p> <h2 id="2">Benefits of ecommerce copywriting</h2> <p>Persuasive, fluff-free ecommerce copy is the key to boosting sales without investing more in acquisition, hence why having good copywriting across every touchpoint is one of the most effective ways to move prospects or buyers through the <a href="/my/blog/sales-funnel">sales funnel</a>.</p> <p>“I helped <a href="http://archerandolive.com/" target="_blank">Archer and Olive</a>, a bullet-planner-style ecommerce shop, grow its profits from $72,000 to $1.9 million in the first year of our website copywriting being live," says <a href="https://kaylahollatz.com/blog/website-copywriting-case-study/" target="_blank" rel="nofollow noopener noreferrer">Kayla Hollatz</a>, freelance copywriter.</p> <p>“We tweaked the headline to highlight the eco-friendliness of [the brand’s] products. We reminded visitors of the brand’s differentiators on product pages. While this growth can’t only be attributed to copywriting, it played a large role in their growth.”</p> <figure><img alt="Product page for a grid notebook with a descriptive product description." src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-copy-example.png?v=1677069724"> <figcaption>Homepage copywriting featured on Archer and Olive, a bullet-planner-style ecommerce store.</figcaption> </figure> <h2 id="3">Where is ecommerce copywriting used?</h2> <p>Regardless of where you’re placing this text, ecommerce copy is a critical ingredient to your entire digital marketing strategy.</p> <h3>Ecommerce websites</h3> <p>You never get a second chance to make a first impression. Strong copy on your <a href="/my/blog/homepage-design">homepage</a> will communicate quickly and clearly what you sell and why it’s different, so users don’t bounce.</p> <p>Similarly, website visitors want to see information about the company behind the site they’re viewing. Make people fall in love with the brand behind the website through the copy on your <a href="/my/blog/how-to-write-an-about-us-page">About page</a>.</p> <h4>Landing pages</h4> <p>Really great brands make every word matter, even on something like their <a href="/my/blog/shipping-policy" target="_blank">shipping policy page</a>.</p> <p>“Any time I want to evaluate how seriously a brand takes their customer experience, I check the pages in their footer,” says freelance copywriter <a href="https://samarowais.com/" target="_blank" rel="nofollow noopener noreferrer">Samar Owais</a>. “FAQ, Contact Us, Shipping and Returns—these are the pages customers who’re super interested in your brand will check out.</p> <p>“Most brands treat these pages as an afterthought. Yes, very few website visitors will visit them, but the ones that do will have a much higher chance of becoming a long-term customer or a brand evangelist.” </p> <p>The bottom line? If you’re losing ideal customers on your website’s landing pages, it won’t matter if you have the most amazing ecommerce copy on product pages.</p> <h4>Category pages</h4> <p>Sometimes website visitors hop on your site hoping to solve a problem, but are unsure which product will help them do so. They’ll visit category pages or collections to filter products that fit what they’re looking for. </p> <p>On these category pages, explain the grouping of products and offer guiding snippets about individual products. </p> <h4>Product pages</h4> <p>Why should people buy the product you’re selling? Help your ideal customer base visualize owning, touching, or using it through your product descriptions. <a href="https://www.bisoncoolers.com/" target="_blank" rel="nofollow noopener noreferrer">Bison Coolers</a>’ product description, for example, uses persuasive copywriting to make a boring product (a cooling box) seem more exciting. </p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/product-description-example.png?v=1677069916" alt="Product page for a beige ice chest cooler." loading="lazy"> <figcaption>Bison Coolers’ product page.</figcaption> </figure> <h3>Social media content</h3> <p>The average person spends about <a href="https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/" target="_blank" rel="nofollow noopener noreferrer">2.5 hours</a> browsing social media every day. By focusing on the copy in your social media posts, you can drive them away from social media and toward your online business.</p> <h3>Other marketing materials</h3> <p>It’s not just your website that needs top-notch copy. Every interaction you have with potential customers should be optimized. Oftentimes, that starts long before they visit your online store. Here are some other areas to focus on:</p> <ul> <li> <a href="/my/blog/how-to-write-meta-descriptions" target="_blank"><strong>Meta titles and descriptions</strong></a><strong>. </strong>Search engines pull these snippets of copy and show them on the search page. Copy is the only medium here—there are no images or videos to influence a decision. Intriguing SEO copywriting, which sprinkles in related keywords, could be the difference between a potential customer clicking your website or on a competitor’s.</li> <li> <strong>Direct mail. </strong>Write leaflets and postcards that get customers in your local area to visit your brick-and-mortar store. </li> <li> <strong>Advertising. </strong>Be it a Google ad, a Facebook campaign, or a billboard, advertising is really about the intersection of copy and creative. Pair eye-catching visuals with ad copy that makes your target audience stick around long enough to influence a sale.</li> <li> <strong>Emails. </strong>Every type of email marketing campaign (including promotions, abandoned cart campaigns, and purchase confirmations) need to be written with the customer in mind. Reflecting their language in your email copywriting takes them out of their inbox and onto your site through a <a href="/my/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work" target="_blank">call to action</a> (CTA).</li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Create branded emails in minutes with Shopify Email</p> <p>With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.</p> <a href="/my/email-marketing?itcat=coreblog&itterm=shopify-email-cta" class="marketing-button marketing-button--small" target="_blank">Discover Shopify Email</a> </div> <h2 id="4">7 proven ecommerce copywriting tips</h2> <ul> <li><a href="#8">1. Replicate your customer’s tone of voice</a></li> <li><a href="#9">2. Sell the benefits, not the features</a></li> <li><a href="#10">3. Sprinkle unbiased copy</a></li> <li><a href="#11">4. Avoid meaningless drivel</a></li> <li><a href="#12">5. Limit adjectives</a></li> <li><a href="#13">6. Tell stories, not facts</a></li> <li><a href="#14">7. Have a strong point of view</a></li> </ul> <h3 id="8">1. Replicate your customer’s tone of voice</h3> <p>What good is your copywriting research if you don’t use it to write your copy?</p> <p>Head back to your research spreadsheet and pull terminology your customers have used in reviews, interviews, or surveys. You’ll likely find each demographic or persona has a specific vocabulary. Including that same vocabulary on your online store builds rapport. Customers land there thinking, “This brand gets me.”</p> <p><a href="https://harperwilde.com/" target="_blank" rel="nofollow noopener noreferrer">Harper Wilde</a> is a great example of this. All over its ecommerce website, you’ll find sentences its target audience likely use (or are at least familiar with)—like the idea that its bra is so comfortable “we can’t believe it’s not butter.”</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/tone-of-voice-example.png?v=1677070054" alt="Harper Wilde website has a casual tone of voice using words like “V-chic”." loading="lazy"> <figcaption>Harper Wilde’s relaxed product copy.</figcaption> </figure> <h3 id="9">2. Sell the benefits, not the features</h3> <p>While you may think it showcases your products in their best light, the truth is that <a href="https://www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html#:~:text=Why%20aren't%20consumers%20truthful,also%2C%20decision%20making%20in%20general." target="_blank" rel="nofollow noopener noreferrer">most purchases are emotionally driven</a>.</p> <p>The fact your duvet linen has a 400 thread count doesn’t spark those “I need to purchase this!” emotions. A luxurious, comfortable duvet cover that makes you fall asleep instantly? That does.</p> <p>Each time you list a feature, follow it with a benefit. That leaves you more space to use valuable real estate, particularly a catchy headline and product descriptions, to sell rather than tell.</p> <p>Copy and user experience should work together. There are so many ways to distill quick facts that customers care about—using icons, badges, or bullet points—without boring people with product specs.</p> <p>There are many benefits to pull on in your copywriting; each depends on the reason why customers are buying the product. Does it solve a problem? Increase pleasure and happiness? Make people feel like they’re part of a community?</p> <p>For example, your oven might have a fast preheat system. This feature makes you more relaxed about getting dinner ready on time. The benefit is an increase in pleasure (feeling more relaxed), and it makes cooking less stressful (taking away the pain of stress). These feelings of joy and anticipation are <a href="https://unbounce.com/conversion-benchmark-report/?" target="_blank" rel="nofollow noopener noreferrer">proven to increase</a> performance on ecommerce landing pages.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/benefits-of-product-homepage.png?v=1677070148" by="" class="block block--bordered alt=" homepage="" and="" kettle="" on="" icons="" illustrated="" broth="" bone="" drinking="" of="" benefits="" loading="lazy"> <figcaption>Kettle and Fire’s homepage copy is straight to the point on the benefits of using the product.</figcaption> </figure> <h3 id="10">3. Sprinkle unbiased copy</h3> <p>Imagine you’re browsing two websites. The first is written by a copywriter who raves about how great a product is. The second website does the same, only some of the text is written by happy customers who can vouch for what the website says.</p> <p>Which one are you more likely to engage with? Chances are, it’s the second. It uses social proof—reviews from other happy customers—to make you trust the product more.</p> <p><a href="/my/blog/social-proof" target="_blank">Social proof</a> is a type of content that makes copy feel less biased. Testimonials, reviews, and user-generated content are your most influential ecommerce marketing assets, proven to increase sales page conversion rates <a href="https://trustpulse.com/social-proof-statistics/" target="_blank" rel="nofollow noopener noreferrer">by 34%</a>.</p> <p>For example, <a href="https://www.hisurely.com/" target="_blank" rel="nofollow noopener noreferrer">Surely</a> creates social proof with its “Over 20,000+ Wine Loving Customers” headline above a carousel of positive customer reviews.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/social-proof-example.png?v=1677070186" class="block block--bordered img alt=" page="" product="" its="" on="" testimonials="" customer="" three="" shows="" surely="" loading="lazy"> <figcaption>Surely lets its customers do the talking.</figcaption> </figure> <h3 id="11">4. Avoid meaningless drivel</h3> <p>Top-shelf words like “world class,” “market-leading,” and “innovative” are used so frequently they’ve lost much of their impact. Now they’re just filler—taking up space without adding meaning.</p> <p>Put on your devil’s advocate hat and, for each word, ask yourself: What does this mean? If you can’t come up with a specific answer immediately, cut or rephrase until your text is concrete and meaningful.</p> <p>❌ <strong>Meaningless drivel:</strong> Innovative office chairs from a world-leading manufacturer.</p> <p><strong>✅ Try instead:</strong> Office chairs with lumbar support used in more than 150,000 offices in the US.</p> <p>Meaningless drivel distracts and wears your reader down. In contrast, facts and figures increase your credibility. Where possible, include numbers and write them as digits (7) rather than words (seven) because <a href="http://www.nngroup.com/articles/web-writing-show-numbers-as-numerals/" target="_blank">numerals stop wandering eyes</a>.</p> <h3 id="12">5. Limit adjectives</h3> <p>Adjectives help us to explain what our products look like (appearance), what they do (features), and how they make our buyers feel (benefits). </p> <p>In moderation, adjectives are useful. They help customers visualize what a product looks, feels, or smells like—most often your unique selling point. But an overdose gives your reader a headache, because it makes your content hard to read. Take this sentence for example:</p> <center> <p><em>This relaxed, romantic collection of beautiful cookware has a unique look, up-to-date yet completely classic, with a result that’s perfect for your kitchen.</em></p> </center> <p>The problem with so many adjectives is that it slows your reader down and confuses them. What about simply saying:</p> <center> <p><em>This romantic cookware collection suits most kitchen styles.</em></p> </center> <p>When using adjectives, follow these essential best practices:</p> <ul> <li> <strong>Use only one adjective before a noun.</strong> Rather than “relaxed, romantic collection,” go for "romantic collection."</li> <li> <strong>Don’t use adjectives to state the obvious.</strong> Don’t describe what a product looks like if you’re showing it in a picture.</li> <li> <strong>Choose sensory or emotional words. </strong>They make your reader feel something. Words like “nice,” “good,” or “effective” are rather bland. Opt for delightful, dazzling, or tantalizing instead.</li> </ul> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/studio-neat-copy.png?v=1677070252" for="" class="block block--bordered alt=" macbook="" a="" page="" product="" studio="" loading="lazy"> <figcaption>Copywriting on Studio Neat’s product page strikes the perfect balance between descriptive adjectives and being benefit-driven.</figcaption> </figure> <h3 id="13">6. Tell stories, not facts</h3> <p>Facts increase the credibility of your product description, but facts on their own don’t make your content persuasive. Facts are cold. Facts don’t have soul or brand personality.</p> <p>The most persuasive product descriptions include both story and fact. Stories engage your reader, while facts help justify their purchase. Our brains are <a href="https://www.wrvo.org/health/2013-07-21/neuroscience-shows-the-brain-is-wired-for-story" target="_blank" rel="nofollow noopener noreferrer">wired to think in stories</a>. It’s why helping a customer visualize the product in their life is the hidden gem in crafting direct response copywriting that nudges them toward a sale. </p> <p>A simple story can help potential buyers visualize the benefits of your products—especially if they’re complicated; but stories also add brand personality. You can tell stories about the development, testing, or sourcing of your products to make them more fascinating or to increase the perception of high quality. </p> <p>Imagine you’re selling an office chair with lumbar support. You can tell a simple story about a customer who tries different chairs and continues to suffer from back pain—until they bought yours.</p> <p>So, how do you inject these mini-stories into your online store? Here are three quick tips:</p> <ul> <li> <strong>Learn from investigative journalists.</strong> Dig deeper to uncover fascinating product details. Talk to your suppliers and existing customers. The more you listen and learn, the more stories you have to tell in your product descriptions and landing pages.</li> <li> <strong>Keep your stories concise and concrete.</strong> Focus your story on just one simple idea.</li> <li> <strong>Avoid the obvious.</strong> Tell unexpected stories to engage, entertain, and sell.</li> </ul> <p>When potential buyers read stories, they forget they’re being sold something. Any pre-existing barriers to your sales messages go down, and your content becomes more engaging and persuasive.</p> <p><a href="https://meowmeowtweet.com/" target="_blank" rel="nofollow noopener noreferrer">Meow Meow Tweet</a>, for example, gives new subscribers a brief backstory of the brand in its welcome email. It doesn’t come across as overly salesly, but it still helps new subscribers connect with the brand. </p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/welcome-email-copy.png?v=1677070290" alt="Email that explains how Meow Meow Tweet is vegan and prioritizes low waste." loading="lazy"> <figcaption>The short backstory of Meow Meow Tweet.</figcaption> </figure> <p>Sometimes, things need to be mentioned on an ecommerce product page to meet laws or compliance. In a <a href="https://www.psychologytoday.com/us/blog/brain-wise/201310/the-power-the-word-because-get-people-do-stuff" target="_blank" rel="nofollow noopener noreferrer">1978 Harvard study</a>, researchers found that using the word “because” increases compliance from 60% to 94%. So, when listing need-to-know facts, tell people why they’re important. For example, “This adhesive type is great because it’s required by law.”</p> <h3 id="4">7. Have a strong point of view</h3> <p>Many big-box ecommerce sites sound like what they are: big corporations without a soul. They don’t connect; they don’t engage; they hardly sell the value of the products they offer. They simply provide bread, butter, beer, and toothpaste.</p> <p>But nobody likes chatting with a faceless company. Nobody likes ringing a soulless call center. So why create text that sounds like a dull corporation?</p> <p>To connect with your readers, you need a dash of personality on your ecommerce site. Think about your brand voice—if your website was a real salesperson talking to a customer, how would you like them to sound? What stories would they tell? What jokes would they crack? Which words would they choose?</p> <p>Remember to visualize one buyer and write as you’d talk to them in real life. Ditch the corporate jargon in favor of copy that sounds more like a conversation.</p> <p>The footer of <a href="https://www.greats.com/" target="_blank" rel="nofollow noopener noreferrer">GREATS’</a> product page uses phrases its ideal customer knows, including “Friends with benefits,” “Drop us a line,” and “Get first dibs.”</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/copy-example.png?v=1677070352" class="block block--bordered img alt=" details="" service="" customer="" newsletter="" a="" and="" shipping="" free="" showing="" footer="" website="" loading="lazy"> <figcaption>GREATS’ product footer is very casual.</figcaption> </figure> <h2 id="5">Common ecommerce copywriting mistakes</h2> <h3>Lack of variation in sentence structure</h3> <p>Copy can get monotonous when readers know what to expect. Mixing longer sentences with shorter ones creates variety. </p> <p>Interrupting patterns work wonders in ecommerce copywriting. If you have a few long sentences in a row, people fall into the rhythm. But if you follow that up with a short one-liner, it throws people off from what they’d expect to read. This can reclaim a visitor’s attention and make them laser focused on the words you’re saying because they can’t preempt it. </p> <h3>Appealing to everyone</h3> <p>Great copywriting is like a crossword puzzle where the answer key consists of the words your ideal customers use to describe their problem. In order to write performant copy, you need research—you need to know your paying customers’ motivations and hurdles.</p> <p>That’s a far cry from how most ecommerce business owners and online retailers view copywriting, which often is built on the belief that the most creative copy wins.</p> <p>“The most powerful research tool I use to write conversion copy, a.k.a. sales emails and landing pages, is as basic as a 20-minute phone interview,” says Kira Hug, cofounder of <a href="http://www.thecopywriterclub.com/" target="_blank">The Copywriter Club</a>.</p> <p>“While I find a lot of value in surveys—because you can collect a ton of data from hundreds (or even thousands) of people—I find nothing beats two people chatting.”</p> <p>“Typically, I follow every survey with at least eight to 10 customer interviews. This gives me a chance to go deeper into an individual’s story, challenges, desires, goals, objections, and more. It’s amazing what a stranger will share with you in only 20 minutes when you ask the right questions.”</p> <h3>Never refreshing your website copy</h3> <p>Markets are constantly changing—as is your ideal customer. The phrases they used in 2015 wouldn’t be relevant now, which proves that your website copy needs refreshing regularly. </p> <p>Set a reminder to dive through <a href="/my/blog/15359677-why-online-store-owners-should-embrace-online-reviews" target="_blank">ecommerce reviews</a>, customer interviews, and support tickets. Add the information to your user research repository, such as your Google Sheet template, to spot emerging themes. </p> <p>This doesn’t just help your website copy connect with your target market as it evolves; it also can serve as a competitive advantage. If you’ve got your finger on the pulse and know exactly what your customers need to hear before buying something online, you’ll beat your competitors and help potential customers think, “This brand knows exactly what I need.”</p> <h3>Going for quantity over quality</h3> <p>Word count isn’t the single most important factor when writing ecommerce copy. Some of the most effective landing pages and product descriptions have just a few sentences—but those sentences pack a punch. </p> <p>The fewer words, the better. Punchy sentences are easier to read and show a sense of confidence, so cut any fluff and make a direct impact with the copy on your site.</p> <h2 id="6">How to conduct ecommerce copywriting research</h2> <p>There’s a four-step process that professional ecommerce copywriters use to write copy and <a href="/my/blog/120261189-conversion-rate-optimization" target="_blank">increase conversions</a>—one that you can steal and use for yourself. For the sake of simplicity, for the remainder of this article we’re going to imagine you’re trying to understand how you can increase initial purchases on your site.</p> <h3>1. Define your audience and segments</h3> <p>High-converting copy meets the right person, with the right message, in the right place, at the right time. There’s a vast difference between converting a new user on your homepage versus reengaging someone who added a product and abandoned their cart.</p> <p>Here are some common segments you might want to explore: </p> <ul> <li> <a href="/my/blog/shopping-cart-abandonment" target="_blank"><strong>Abandoned carts</strong></a>. Identify pre-conversion friction (anxieties, fears, frustrations, etc.) that prevent visitors from buying. Remember, cart abandonment isn’t normal, just normalized. People don’t leave full carts for no reason.</li> <li> <strong>New customers.</strong> You’ll identify more of that pre-conversion friction. What almost prevented them from buying? Why did they choose you over competitors? What was frustrating during checkout? You’ll learn about product quality and understand how well you deliver on your <a href="/my/blog/value-proposition">value proposition</a> by answering these questions.</li> <li> <strong>Repeat customers. </strong>Get to the heart of what products pair well together, how long the buying cycle is, and what the customer lifecycle looks like.</li> <li> <strong>Inactive customers. </strong>Calculate your lifetime value (which can help with paid ad spend planning) and retention. How many purchases did they make in total? Why did they stop purchasing from you? What could you have done better?</li> </ul> <p>These are general segments that could apply to any store. However, you might want to get more specific. For example, isolate customers based on product categories or new customers who purchased from you twice in six months.</p> <p><strong>💡 PRO TOOL: </strong>Organize your copywriting research with <a alt="copywriting research organizer in excel" href="https://cdn.shopify.com/s/files/1/0070/7032/files/Copywriting_Research_Organizer_e7bb6eaf-3f1b-404f-9453-63be06954d86.xlsx?v=1711397348" target="_blank" rel="nofollow noopener noreferrer">this free template</a>.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/copywriting-research-part-1.png?v=1677070468" class="block block--bordered img alt=" customers="" inactive="" and="" repeat="" new="" abandoned="" from:="" choose="" to="" segments="" four="" loading="lazy"> <figcaption>Choose the appropriate segment in your copywriting research template.</figcaption> </figure> <h3>2. Research who you’re writing for </h3> <p>When you know what you want to know and the segments that can help you find out, you’re ready to start diving into qualitative research.</p> <p>“If there’s one thing most companies miss, overlook, or ignore, it’s that every single ecommerce conversion is the result of a conversation your lead is having with your copy,” says Joel Klettke of <a href="http://businesscasualcopywriting.com/" target="_blank">Business Casual Copywriting</a> and <a href="https://http/sestudybuddy.com/" target="_blank" rel="nofollow noopener noreferrer">Case Study Buddy</a>.</p> <p>“I know of no other factor that makes a bigger difference to the results of your copy than the quality and depth of research you conduct.”</p> <p>This type of copywriting research can be done using these four methods:</p> <ul> <li> <strong>Internal interviews. </strong>Talk to sales and support staff (if you have them) and gather existing data from internal sources, like your CRM. Go over the logs from the past three to six months. Highlight recurring questions, pains, benefits, objections, and frustrations. </li> <li> <strong>Customer interviews. </strong>Stay within the segments you’ve selected and screen for specifics (e.g., purchases, purchase frequency, demographic). Reach out to these people with a simple email that politely asks for their time in exchange for something. This could be anything from a $20 voucher or free product to behind-the-scenes HQ visits for die-hard fans.</li> <li> <strong>Surveys.</strong> There are two types of surveys you can use to uncover which copywriting styles your target audience best responds to: on-site and customer surveys. Both can help you better understand that initial purchase decision.</li> <li> <strong>Review mining. </strong>Third-party sites are full of customer testimonials, reviews, complaints, etc., that you can tap into. They’re usually less biased than if they were solicited. But even on sites where only happy customers post reviews, it’s useful to see which things people continually mentioned as the reason they loved a product so much.</li> </ul> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/testimonial-tracking.png?v=1677070621" class="block block--bordered img alt=" customer="" a="" of="" objections="" and="" pain="" the="" showing="" table="" loading="lazy"> <figcaption>Copywriting interview data.</figcaption> </figure> <h3>3. Identify patterns</h3> <p>By this point, you’ve collected your audience research. Next, you’ll need to dive into the data and begin identifying patterns. At this stage you’re looking for:</p> <ul> <li>Words and phrases that stand out to you, that were particularly memorable, or that were often repeated</li> <li>Objections, products, benefits, questions, pain points, points of friction on the site, etc., that were often repeated</li> </ul> <p>Of course, you’re also looking to understand the language your segment uses, along with the words and phrases they use. This will help you write the way the audience speaks.</p> <p>It can be helpful to take data from the spreadsheet and organize it based on the exact page you’re writing copy for. Here’s what that might look like for a <a href="/my/blog/product-page">product page</a>:</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/research-example.jpg?v=1677070677" for="" class="block block--bordered img alt=" product="" game="" video="" a="" template="" research="" audience="" loading="lazy"> <figcaption>Record your research in the free template.</figcaption> </figure> <h3>4. Define the messaging hierarchy and wireframe</h3> <p>You’re now better equipped to write data-informed, customer-driven copy that converts. Next, we need to turn the data into solutions.</p> <p>Rely on a messaging hierarchy for this—a graph that helps visualize the importance of each message. The more frequently a pain point, benefit, or question comes up during your research, the higher it should be on your messaging hierarchy.</p> <p>Once you have that high-level concept, you can start building a wireframe using tools like <a href="https://www.figma.com/" target="_blank" rel="nofollow noopener noreferrer">Figma</a> or <a href="https://www.sketch.com/" target="_blank" rel="nofollow noopener noreferrer">Sketch</a>. This is another graph that shows the design of the page, including spaces available for copy. </p> <p>“I audit any of my client’s current messaging and determine what’s working and what’s not,” says freelance copywriter Kayla Hollatz. “From there, I create simple wireframes, with formatting and layout in mind, but without the design, so I am able to craft a copywriting strategy that’s easy for visual thinkers to process.”</p> <p>Do this even if you already have your design nailed. Chances are, you might see certain elements that could be moved around on your website, depending on the benefits and features you’re communicating.</p> <h2>Ecommerce copy can make or break your online store</h2> <p>Good ecommerce copywriting is relatively easy to learn, but hard to master. Great copywriters test and measure their copy to ensure it is driving results. </p> <p>Outstanding copywriting involves great research and great editing—more so than clever writing. So, ditch the assumptions and get your hands dirty with the research process. Survey potential customers, interview existing ones and mine competitor reviews.</p> <p>It’s only when you reflect existing customer stories and provoke emotions in your copy that you create words that do their job: Sell.</p> <h3></h3> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/my/blog/product-research">Product Research in 2024 - How to Find Product Ideas</a></li><li class="mt-2"><a href="/my/blog/unique-selling-proposition">What Is a Unique Selling Proposition? (Plus 10 Examples)</a></li><li class="mt-2"><a href="/my/blog/return-policy">How To Write a Return Policy (+ Free Template) (2024)</a></li><li class="mt-2"><a href="/my/blog/how-to-build-a-brand">How to Build Your Own Brand From Scratch in 7 Steps</a></li><li class="mt-2"><a href="/my/blog/candle-business">How to Start a Candle Business (with Examples)</a></li><li class="mt-2"><a href="/my/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography">DIY Guide To the Perfect Product Photography Setup (2024)</a></li><li class="mt-2"><a href="/my/blog/15359677-why-online-store-owners-should-embrace-online-reviews">Why Online Reviews Are Essential (and How to Get Them)</a></li><li class="mt-2"><a href="/my/blog/16546468-how-to-dramatically-improve-your-conversion-rates-in-2015-using-these-3-analytics-reports">How to Dramatically Improve Your Conversion Rates in 2015 Using These 3 Analytics Reports</a></li><li class="mt-2"><a href="/my/blog/ecommerce-marketing-personalization">The Hidden Potential of On-Site Personalization (And 3 Ways to Get Started)</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="7">Ecommerce copywriting FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What is an ecommerce copywriter?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>An ecommerce writer creates written content for online stores or websites. They produce product descriptions, blog posts, marketing copy, and other written materials. Optimization is a key aspect of their work, as they must craft content that appeals to both human readers and organic search engine algorithms to improve the store’s visibility and drive sales.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What are the 6 core copywriting skills?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <ul> <li>Research: Knowing your audience, product, and competition</li> <li>Clarity: Being able to craft a clear, concise, and memorable message</li> <li>Creativity: Developing unique and compelling copy</li> <li>Storytelling: Crafting stories and narratives to engage readers</li> <li>Persuasion: Understanding how to influence and convince readers</li> <li>SEO: Optimizing copy for search engine algorithms</li> </ul> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How much does an ecommerce copywriter make?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>According to Ziprecruiter, the annual pay for an ecommerce copywriter in the United States is $76,000 per year. The highest earners can make in excess of $120,000.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What are the 4 Cs of copywriting?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>The four Cs of great copywriting are clear, concise, compelling, and credible. If the copy on your ecommerce website meets this criteria, you’ll have better chances of converting the people who read it into customers.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What are examples of ecommerce copywriting?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Content marketing is the process of creating and distributing content (such as blogs, social media posts, videos, etc.) to attract and engage potential customers with the goal of driving profitable customer action. Landing pages, ads, and <a href="/my/retail/how-to-make-your-product-copy-more-persuasive">product copy</a> are other examples of ecommerce copywriting.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row justify-between flex-row-reverse"><div class="h-16 w-16 tablet-xl:mr-4 grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden flex justify-center items-center text-white text-xl font-extrabold"><div>ED</div></div><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/my/blog/authors/elise-dopson" class="no-underline" itemProp="url"><span itemProp="name">Elise Dopson</span></a></span></div><div class="text-body-sm 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New\",[1435],{\"_1436\":1213,\"_1251\":1252,\"_1253\":1344,\"_1246\":1437},\"simple\",[1438,1441],{\"_1239\":544,\"_385\":1439,\"_1240\":1440,\"_1261\":546,\"_1253\":1254,\"_1255\":543},\"https://changelog.shopify.com\",{\"_1242\":1243,\"_1244\":544},{\"_1239\":759,\"_385\":1442,\"_1240\":1443,\"_1261\":761,\"_1253\":1254,\"_1255\":758},\"https://shopify.com/news\",{\"_1242\":1243,\"_1244\":759},\"segments\",\"isNewNavFooter\",false,\"($locale)/blog/$article\",{\"_1449\":1450,\"_1509\":1481,\"_123\":1510,\"_1511\":1512,\"_1513\":1514,\"_1537\":493,\"_1538\":1539,\"_2222\":1469,\"_2223\":2224,\"_2238\":2239,\"_2293\":2294,\"_2335\":1484,\"_2336\":-7,\"_2337\":2338,\"_385\":2324,\"_2339\":2324,\"_2340\":899,\"_2341\":960,\"_2342\":2343,\"_2344\":2345,\"_2346\":960,\"_2347\":960,\"_1203\":1204,\"_2348\":2349,\"_2350\":-7,\"_2351\":2352,\"_2452\":2453,\"_1461\":2454,\"_2455\":1446,\"_2456\":2457,\"_3943\":-7,\"_1013\":3944},\"article\",{\"_1451\":1452,\"_1453\":1454,\"_162\":1460,\"_1461\":1462,\"_340\":1463,\"_1464\":1465,\"_1466\":1467,\"_1476\":1477,\"_123\":1479,\"_1480\":1481,\"_1482\":1483,\"_1484\":1485,\"_1487\":1488,\"_1501\":1469,\"_1502\":1471,\"_1503\":960,\"_1504\":-7,\"_1505\":-7,\"_1506\":1507,\"_1508\":1465},\"__typename\",\"Article\",\"authorV2\",{\"_1451\":1455,\"_19\":1456,\"_1457\":1458,\"_1459\":1446},\"ArticleAuthor\",\"Elise Dopson\",\"avatarUrl\",\"https://www.gravatar.com/avatar/cb1b669baf54d184a6138c7f4607efc3?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/556246302754\",\"handle\",\"copywriting\",\"Ecommerce Copywriting: How To Write Words That Sell (2024)\",\"publishedAt\",\"2024-02-01T20:00:00Z\",\"image\",{\"_1451\":1468,\"_385\":1469,\"_1470\":1471,\"_1472\":1473,\"_1474\":1475},\"Image\",\"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20copywriting.png?v=1727452086\",\"altText\",\"ecommerce copywriting\",\"width\",1848,\"height\",782,\"tags\",[1478],\"Conversion\",\"\u003cp\u003eSelling products online is tricky. Potential customers can’t touch, smell, or see the item in the flesh. Instead, they rely on images and copy—the text marketers write to describe a product’s features, the problems it solves, and how it can make buyers feel.\u003c/p\u003e\\n\u003cp\u003eEcommerce copywriting is a skill most business owners haven’t spent time refining. However, strong copywriting skills have the power to convince more readers to click, sign up, or buy.\u003c/p\u003e\\n\u003cp\u003eGreat copy also can change the way people think about a specific problem, and tell them what role a product can play in the solution.\u003c/p\u003e\\n\u003cp\u003eSo, what does good ecommerce writing look like? And how do you write with your potential customer in mind? This guide shares the process for copywriting text for ecommerce stores.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is ecommerce copywriting?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eBenefits of ecommerce copywriting\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eWhere is ecommerce copywriting used?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003e7 proven ecommerce copywriting tips\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eCommon ecommerce copywriting mistakes\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eHow to conduct ecommerce copywriting research\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eEcommerce copywriting FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/VxwzT-Mq55M?si=5r8lLnxX3WIh_8wF\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is ecommerce copywriting?\u003c/h2\u003e\\n\u003cp\u003eEcommerce copywriting is the process of crafting text that convinces your target audience to take an action. For example, you could convince your audience to visit your ecommerce store, join your email list, or purchase a product. It’s often referred to as direct response copywriting or sales copy for this reason.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eBenefits of ecommerce copywriting\u003c/h2\u003e\\n\u003cp\u003ePersuasive, fluff-free ecommerce copy is the key to boosting sales without investing more in acquisition, hence why having good copywriting across every touchpoint is one of the most effective ways to move prospects or buyers through the \u003ca href=\\\"/blog/sales-funnel\\\"\u003esales funnel\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e“I helped \u003ca href=\\\"http://archerandolive.com/\\\" target=\\\"_blank\\\"\u003eArcher and Olive\u003c/a\u003e, a bullet-planner-style ecommerce shop, grow its profits from $72,000 to $1.9 million in the first year of our website copywriting being live,\\\" says \u003ca href=\\\"https://kaylahollatz.com/blog/website-copywriting-case-study/\\\" target=\\\"_blank\\\"\u003eKayla Hollatz\u003c/a\u003e, freelance copywriter.\u003c/p\u003e\\n\u003cp\u003e“We tweaked the headline to highlight the eco-friendliness of [the brand’s] products. We reminded visitors of the brand’s differentiators on product pages. While this growth can’t only be attributed to copywriting, it played a large role in their growth.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Product page for a grid notebook with a descriptive product description.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-copy-example.png?v=1677069724\\\"\u003e\\n\u003cfigcaption\u003eHomepage copywriting featured on Archer and Olive, a bullet-planner-style ecommerce store.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"3\\\"\u003eWhere is ecommerce copywriting used?\u003c/h2\u003e\\n\u003cp\u003eRegardless of where you’re placing this text, ecommerce copy is a critical ingredient to your entire digital marketing strategy.\u003c/p\u003e\\n\u003ch3\u003eEcommerce websites\u003c/h3\u003e\\n\u003cp\u003eYou never get a second chance to make a first impression. Strong copy on your \u003ca href=\\\"/blog/homepage-design\\\"\u003ehomepage\u003c/a\u003e will communicate quickly and clearly what you sell and why it’s different, so users don’t bounce.\u003c/p\u003e\\n\u003cp\u003eSimilarly, website visitors want to see information about the company behind the site they’re viewing. Make people fall in love with the brand behind the website through the copy on your \u003ca href=\\\"/blog/how-to-write-an-about-us-page\\\"\u003eAbout page\u003c/a\u003e.\u003c/p\u003e\\n\u003ch4\u003eLanding pages\u003c/h4\u003e\\n\u003cp\u003eReally great brands make every word matter, even on something like their \u003ca href=\\\"/blog/shipping-policy\\\" target=\\\"_blank\\\"\u003eshipping policy page\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e“Any time I want to evaluate how seriously a brand takes their customer experience, I check the pages in their footer,” says freelance copywriter \u003ca href=\\\"https://samarowais.com/\\\" target=\\\"_blank\\\"\u003eSamar Owais\u003c/a\u003e. “FAQ, Contact Us, Shipping and Returns—these are the pages customers who’re super interested in your brand will check out.\u003c/p\u003e\\n\u003cp\u003e“Most brands treat these pages as an afterthought. Yes, very few website visitors will visit them, but the ones that do will have a much higher chance of becoming a long-term customer or a brand evangelist.” \u003c/p\u003e\\n\u003cp\u003eThe bottom line? If you’re losing ideal customers on your website’s landing pages, it won’t matter if you have the most amazing ecommerce copy on product pages.\u003c/p\u003e\\n\u003ch4\u003eCategory pages\u003c/h4\u003e\\n\u003cp\u003eSometimes website visitors hop on your site hoping to solve a problem, but are unsure which product will help them do so. They’ll visit category pages or collections to filter products that fit what they’re looking for. \u003c/p\u003e\\n\u003cp\u003eOn these category pages, explain the grouping of products and offer guiding snippets about individual products. \u003c/p\u003e\\n\u003ch4\u003eProduct pages\u003c/h4\u003e\\n\u003cp\u003eWhy should people buy the product you’re selling? Help your ideal customer base visualize owning, touching, or using it through your product descriptions. \u003ca href=\\\"https://www.bisoncoolers.com/\\\" target=\\\"_blank\\\"\u003eBison Coolers\u003c/a\u003e’ product description, for example, uses persuasive copywriting to make a boring product (a cooling box) seem more exciting. \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/product-description-example.png?v=1677069916\\\" alt=\\\"Product page for a beige ice chest cooler.\\\"\u003e\\n\u003cfigcaption\u003eBison Coolers’ product page.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003eSocial media content\u003c/h3\u003e\\n\u003cp\u003eThe average person spends about \u003ca href=\\\"https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/\\\" target=\\\"_blank\\\"\u003e2.5 hours\u003c/a\u003e browsing social media every day. By focusing on the copy in your social media posts, you can drive them away from social media and toward your online business.\u003c/p\u003e\\n\u003ch3\u003eOther marketing materials\u003c/h3\u003e\\n\u003cp\u003eIt’s not just your website that needs top-notch copy. Every interaction you have with potential customers should be optimized. Oftentimes, that starts long before they visit your online store. Here are some other areas to focus on:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/how-to-write-meta-descriptions\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eMeta titles and descriptions\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eSearch engines pull these snippets of copy and show them on the search page. Copy is the only medium here—there are no images or videos to influence a decision. Intriguing SEO copywriting, which sprinkles in related keywords, could be the difference between a potential customer clicking your website or on a competitor’s.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDirect mail. \u003c/strong\u003eWrite leaflets and postcards that get customers in your local area to visit your brick-and-mortar store. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAdvertising. \u003c/strong\u003eBe it a Google ad, a Facebook campaign, or a billboard, advertising is really about the intersection of copy and creative. Pair eye-catching visuals with ad copy that makes your target audience stick around long enough to influence a sale.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eEmails. \u003c/strong\u003eEvery type of email marketing campaign (including promotions, abandoned cart campaigns, and purchase confirmations) need to be written with the customer in mind. Reflecting their language in your email copywriting takes them out of their inbox and onto your site through a \u003ca href=\\\"/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\\\" target=\\\"_blank\\\"\u003ecall to action\u003c/a\u003e (CTA).\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eCreate branded emails in minutes with Shopify Email\u003c/p\u003e\\n\u003cp\u003eWith Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\u003c/p\u003e\\n\u003ca href=\\\"/email-marketing?itcat=coreblog\u0026amp;itterm=shopify-email-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eDiscover Shopify Email\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"4\\\"\u003e7 proven ecommerce copywriting tips\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e1. Replicate your customer’s tone of voice\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e2. Sell the benefits, not the features\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e3. Sprinkle unbiased copy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e4. Avoid meaningless drivel\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e5. Limit adjectives\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e6. Tell stories, not facts\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e7. Have a strong point of view\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"8\\\"\u003e1. Replicate your customer’s tone of voice\u003c/h3\u003e\\n\u003cp\u003eWhat good is your copywriting research if you don’t use it to write your copy?\u003c/p\u003e\\n\u003cp\u003eHead back to your research spreadsheet and pull terminology your customers have used in reviews, interviews, or surveys. You’ll likely find each demographic or persona has a specific vocabulary. Including that same vocabulary on your online store builds rapport. Customers land there thinking, “This brand gets me.”\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://harperwilde.com/\\\" target=\\\"_blank\\\"\u003eHarper Wilde\u003c/a\u003e is a great example of this. All over its ecommerce website, you’ll find sentences its target audience likely use (or are at least familiar with)—like the idea that its bra is so comfortable “we can’t believe it’s not butter.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/tone-of-voice-example.png?v=1677070054\\\" alt=\\\"Harper Wilde website has a casual tone of voice using words like “V-chic”.\\\"\u003e\\n\u003cfigcaption\u003eHarper Wilde’s relaxed product copy.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"9\\\"\u003e2. Sell the benefits, not the features\u003c/h3\u003e\\n\u003cp\u003eWhile you may think it showcases your products in their best light, the truth is that \u003ca href=\\\"https://www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html#:~:text=Why%20aren't%20consumers%20truthful,also%2C%20decision%20making%20in%20general.\\\" target=\\\"_blank\\\"\u003emost purchases are emotionally driven\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eThe fact your duvet linen has a 400 thread count doesn’t spark those “I need to purchase this!” emotions. A luxurious, comfortable duvet cover that makes you fall asleep instantly? That does.\u003c/p\u003e\\n\u003cp\u003eEach time you list a feature, follow it with a benefit. That leaves you more space to use valuable real estate, particularly a catchy headline and product descriptions, to sell rather than tell.\u003c/p\u003e\\n\u003cp\u003eCopy and user experience should work together. There are so many ways to distill quick facts that customers care about—using icons, badges, or bullet points—without boring people with product specs.\u003c/p\u003e\\n\u003cp\u003eThere are many benefits to pull on in your copywriting; each depends on the reason why customers are buying the product. Does it solve a problem? Increase pleasure and happiness? Make people feel like they’re part of a community?\u003c/p\u003e\\n\u003cp\u003eFor example, your oven might have a fast preheat system. This feature makes you more relaxed about getting dinner ready on time. The benefit is an increase in pleasure (feeling more relaxed), and it makes cooking less stressful (taking away the pain of stress). These feelings of joy and anticipation are \u003ca href=\\\"https://unbounce.com/conversion-benchmark-report/?\\\" target=\\\"_blank\\\"\u003eproven to increase\u003c/a\u003e performance on ecommerce landing pages.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/benefits-of-product-homepage.png?v=1677070148\\\" by=\\\"\\\" class=\\\"block block--bordered alt=\\\" homepage=\\\"\\\" and=\\\"\\\" kettle=\\\"\\\" on=\\\"\\\" icons=\\\"\\\" illustrated=\\\"\\\" broth=\\\"\\\" bone=\\\"\\\" drinking=\\\"\\\" of=\\\"\\\" benefits=\\\"\\\"\u003e\\n\u003cfigcaption\u003eKettle and Fire’s homepage copy is straight to the point on the benefits of using the product.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"10\\\"\u003e3. Sprinkle unbiased copy\u003c/h3\u003e\\n\u003cp\u003eImagine you’re browsing two websites. The first is written by a copywriter who raves about how great a product is. The second website does the same, only some of the text is written by happy customers who can vouch for what the website says.\u003c/p\u003e\\n\u003cp\u003eWhich one are you more likely to engage with? Chances are, it’s the second. It uses social proof—reviews from other happy customers—to make you trust the product more.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/social-proof\\\" target=\\\"_blank\\\"\u003eSocial proof\u003c/a\u003e is a type of content that makes copy feel less biased. Testimonials, reviews, and user-generated content are your most influential ecommerce marketing assets, proven to increase sales page conversion rates \u003ca href=\\\"https://trustpulse.com/social-proof-statistics/\\\" target=\\\"_blank\\\"\u003eby 34%\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eFor example, \u003ca href=\\\"https://www.hisurely.com/\\\" target=\\\"_blank\\\"\u003eSurely\u003c/a\u003e creates social proof with its “Over 20,000+ Wine Loving Customers” headline above a carousel of positive customer reviews.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/social-proof-example.png?v=1677070186\\\" class=\\\"block block--bordered img alt=\\\" page=\\\"\\\" product=\\\"\\\" its=\\\"\\\" on=\\\"\\\" testimonials=\\\"\\\" customer=\\\"\\\" three=\\\"\\\" shows=\\\"\\\" surely=\\\"\\\"\u003e\\n\u003cfigcaption\u003eSurely lets its customers do the talking.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"11\\\"\u003e4. Avoid meaningless drivel\u003c/h3\u003e\\n\u003cp\u003eTop-shelf words like “world class,” “market-leading,” and “innovative” are used so frequently they’ve lost much of their impact. Now they’re just filler—taking up space without adding meaning.\u003c/p\u003e\\n\u003cp\u003ePut on your devil’s advocate hat and, for each word, ask yourself: What does this mean? If you can’t come up with a specific answer immediately, cut or rephrase until your text is concrete and meaningful.\u003c/p\u003e\\n\u003cp\u003e❌ \u003cstrong\u003eMeaningless drivel:\u003c/strong\u003e Innovative office chairs from a world-leading manufacturer.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e✅ Try instead:\u003c/strong\u003e Office chairs with lumbar support used in more than 150,000 offices in the US.\u003c/p\u003e\\n\u003cp\u003eMeaningless drivel distracts and wears your reader down. In contrast, facts and figures increase your credibility. Where possible, include numbers and write them as digits (7) rather than words (seven) because \u003ca href=\\\"http://www.nngroup.com/articles/web-writing-show-numbers-as-numerals/\\\" target=\\\"_blank\\\"\u003enumerals stop wandering eyes\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e5. Limit adjectives\u003c/h3\u003e\\n\u003cp\u003eAdjectives help us to explain what our products look like (appearance), what they do (features), and how they make our buyers feel (benefits). \u003c/p\u003e\\n\u003cp\u003eIn moderation, adjectives are useful. They help customers visualize what a product looks, feels, or smells like—most often your unique selling point. But an overdose gives your reader a headache, because it makes your content hard to read. Take this sentence for example:\u003c/p\u003e\\n\u003ccenter\u003e\\n\u003cp\u003e\u003cem\u003eThis relaxed, romantic collection of beautiful cookware has a unique look, up-to-date yet completely classic, with a result that’s perfect for your kitchen.\u003c/em\u003e\u003c/p\u003e\\n\u003c/center\u003e\\n\u003cp\u003eThe problem with so many adjectives is that it slows your reader down and confuses them. What about simply saying:\u003c/p\u003e\\n\u003ccenter\u003e\\n\u003cp\u003e\u003cem\u003eThis romantic cookware collection suits most kitchen styles.\u003c/em\u003e\u003c/p\u003e\\n\u003c/center\u003e\\n\u003cp\u003eWhen using adjectives, follow these essential best practices:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUse only one adjective before a noun.\u003c/strong\u003e Rather than “relaxed, romantic collection,” go for \\\"romantic collection.\\\"\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDon’t use adjectives to state the obvious.\u003c/strong\u003e Don’t describe what a product looks like if you’re showing it in a picture.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eChoose sensory or emotional words. \u003c/strong\u003eThey make your reader feel something. Words like “nice,” “good,” or “effective” are rather bland. Opt for delightful, dazzling, or tantalizing instead.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/studio-neat-copy.png?v=1677070252\\\" for=\\\"\\\" class=\\\"block block--bordered alt=\\\" macbook=\\\"\\\" a=\\\"\\\" page=\\\"\\\" product=\\\"\\\" studio=\\\"\\\"\u003e\\n\u003cfigcaption\u003eCopywriting on Studio Neat’s product page strikes the perfect balance between descriptive adjectives and being benefit-driven.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"13\\\"\u003e6. Tell stories, not facts\u003c/h3\u003e\\n\u003cp\u003eFacts increase the credibility of your product description, but facts on their own don’t make your content persuasive. Facts are cold. Facts don’t have soul or brand personality.\u003c/p\u003e\\n\u003cp\u003eThe most persuasive product descriptions include both story and fact. Stories engage your reader, while facts help justify their purchase. Our brains are \u003ca href=\\\"https://www.wrvo.org/health/2013-07-21/neuroscience-shows-the-brain-is-wired-for-story\\\" target=\\\"_blank\\\"\u003ewired to think in stories\u003c/a\u003e. It’s why helping a customer visualize the product in their life is the hidden gem in crafting direct response copywriting that nudges them toward a sale. \u003c/p\u003e\\n\u003cp\u003eA simple story can help potential buyers visualize the benefits of your products—especially if they’re complicated; but stories also add brand personality. You can tell stories about the development, testing, or sourcing of your products to make them more fascinating or to increase the perception of high quality. \u003c/p\u003e\\n\u003cp\u003eImagine you’re selling an office chair with lumbar support. You can tell a simple story about a customer who tries different chairs and continues to suffer from back pain—until they bought yours.\u003c/p\u003e\\n\u003cp\u003eSo, how do you inject these mini-stories into your online store? Here are three quick tips:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLearn from investigative journalists.\u003c/strong\u003e Dig deeper to uncover fascinating product details. Talk to your suppliers and existing customers. The more you listen and learn, the more stories you have to tell in your product descriptions and landing pages.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eKeep your stories concise and concrete.\u003c/strong\u003e Focus your story on just one simple idea.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAvoid the obvious.\u003c/strong\u003e Tell unexpected stories to engage, entertain, and sell.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eWhen potential buyers read stories, they forget they’re being sold something. Any pre-existing barriers to your sales messages go down, and your content becomes more engaging and persuasive.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://meowmeowtweet.com/\\\" target=\\\"_blank\\\"\u003eMeow Meow Tweet\u003c/a\u003e, for example, gives new subscribers a brief backstory of the brand in its welcome email. It doesn’t come across as overly salesly, but it still helps new subscribers connect with the brand. \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/welcome-email-copy.png?v=1677070290\\\" alt=\\\"Email that explains how Meow Meow Tweet is vegan and prioritizes low waste.\\\"\u003e\\n\u003cfigcaption\u003eThe short backstory of Meow Meow Tweet.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eSometimes, things need to be mentioned on an ecommerce product page to meet laws or compliance. In a \u003ca href=\\\"https://www.psychologytoday.com/us/blog/brain-wise/201310/the-power-the-word-because-get-people-do-stuff\\\" target=\\\"_blank\\\"\u003e1978 Harvard study\u003c/a\u003e, researchers found that using the word “because” increases compliance from 60% to 94%. So, when listing need-to-know facts, tell people why they’re important. For example, “This adhesive type is great because it’s required by law.”\u003c/p\u003e\\n\u003ch3 id=\\\"4\\\"\u003e7. Have a strong point of view\u003c/h3\u003e\\n\u003cp\u003eMany big-box ecommerce sites sound like what they are: big corporations without a soul. They don’t connect; they don’t engage; they hardly sell the value of the products they offer. They simply provide bread, butter, beer, and toothpaste.\u003c/p\u003e\\n\u003cp\u003eBut nobody likes chatting with a faceless company. Nobody likes ringing a soulless call center. So why create text that sounds like a dull corporation?\u003c/p\u003e\\n\u003cp\u003eTo connect with your readers, you need a dash of personality on your ecommerce site. Think about your brand voice—if your website was a real salesperson talking to a customer, how would you like them to sound? What stories would they tell? What jokes would they crack? Which words would they choose?\u003c/p\u003e\\n\u003cp\u003eRemember to visualize one buyer and write as you’d talk to them in real life. Ditch the corporate jargon in favor of copy that sounds more like a conversation.\u003c/p\u003e\\n\u003cp\u003eThe footer of \u003ca href=\\\"https://www.greats.com/\\\" target=\\\"_blank\\\"\u003eGREATS’\u003c/a\u003e product page uses phrases its ideal customer knows, including “Friends with benefits,” “Drop us a line,” and “Get first dibs.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/copy-example.png?v=1677070352\\\" class=\\\"block block--bordered img alt=\\\" details=\\\"\\\" service=\\\"\\\" customer=\\\"\\\" newsletter=\\\"\\\" a=\\\"\\\" and=\\\"\\\" shipping=\\\"\\\" free=\\\"\\\" showing=\\\"\\\" footer=\\\"\\\" website=\\\"\\\"\u003e\\n\u003cfigcaption\u003eGREATS’ product footer is very casual.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"5\\\"\u003eCommon ecommerce copywriting mistakes\u003c/h2\u003e\\n\u003ch3\u003eLack of variation in sentence structure\u003c/h3\u003e\\n\u003cp\u003eCopy can get monotonous when readers know what to expect. Mixing longer sentences with shorter ones creates variety. \u003c/p\u003e\\n\u003cp\u003eInterrupting patterns work wonders in ecommerce copywriting. If you have a few long sentences in a row, people fall into the rhythm. But if you follow that up with a short one-liner, it throws people off from what they’d expect to read. This can reclaim a visitor’s attention and make them laser focused on the words you’re saying because they can’t preempt it. \u003c/p\u003e\\n\u003ch3\u003eAppealing to everyone\u003c/h3\u003e\\n\u003cp\u003eGreat copywriting is like a crossword puzzle where the answer key consists of the words your ideal customers use to describe their problem. In order to write performant copy, you need research—you need to know your paying customers’ motivations and hurdles.\u003c/p\u003e\\n\u003cp\u003eThat’s a far cry from how most ecommerce business owners and online retailers view copywriting, which often is built on the belief that the most creative copy wins.\u003c/p\u003e\\n\u003cp\u003e“The most powerful research tool I use to write conversion copy, a.k.a. sales emails and landing pages, is as basic as a 20-minute phone interview,” says Kira Hug, cofounder of \u003ca href=\\\"http://www.thecopywriterclub.com/\\\" target=\\\"_blank\\\"\u003eThe Copywriter Club\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e“While I find a lot of value in surveys—because you can collect a ton of data from hundreds (or even thousands) of people—I find nothing beats two people chatting.”\u003c/p\u003e\\n\u003cp\u003e“Typically, I follow every survey with at least eight to 10 customer interviews. This gives me a chance to go deeper into an individual’s story, challenges, desires, goals, objections, and more. It’s amazing what a stranger will share with you in only 20 minutes when you ask the right questions.”\u003c/p\u003e\\n\u003ch3\u003eNever refreshing your website copy\u003c/h3\u003e\\n\u003cp\u003eMarkets are constantly changing—as is your ideal customer. The phrases they used in 2015 wouldn’t be relevant now, which proves that your website copy needs refreshing regularly. \u003c/p\u003e\\n\u003cp\u003eSet a reminder to dive through \u003ca href=\\\"/blog/15359677-why-online-store-owners-should-embrace-online-reviews\\\" target=\\\"_blank\\\"\u003eecommerce reviews\u003c/a\u003e, customer interviews, and support tickets. Add the information to your user research repository, such as your Google Sheet template, to spot emerging themes. \u003c/p\u003e\\n\u003cp\u003eThis doesn’t just help your website copy connect with your target market as it evolves; it also can serve as a competitive advantage. If you’ve got your finger on the pulse and know exactly what your customers need to hear before buying something online, you’ll beat your competitors and help potential customers think, “This brand knows exactly what I need.”\u003c/p\u003e\\n\u003ch3\u003eGoing for quantity over quality\u003c/h3\u003e\\n\u003cp\u003eWord count isn’t the single most important factor when writing ecommerce copy. Some of the most effective landing pages and product descriptions have just a few sentences—but those sentences pack a punch. \u003c/p\u003e\\n\u003cp\u003eThe fewer words, the better. Punchy sentences are easier to read and show a sense of confidence, so cut any fluff and make a direct impact with the copy on your site.\u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003eHow to conduct ecommerce copywriting research\u003c/h2\u003e\\n\u003cp\u003eThere’s a four-step process that professional ecommerce copywriters use to write copy and \u003ca href=\\\"/blog/120261189-conversion-rate-optimization\\\" target=\\\"_blank\\\"\u003eincrease conversions\u003c/a\u003e—one that you can steal and use for yourself. For the sake of simplicity, for the remainder of this article we’re going to imagine you’re trying to understand how you can increase initial purchases on your site.\u003c/p\u003e\\n\u003ch3\u003e1. Define your audience and segments\u003c/h3\u003e\\n\u003cp\u003eHigh-converting copy meets the right person, with the right message, in the right place, at the right time. There’s a vast difference between converting a new user on your homepage versus reengaging someone who added a product and abandoned their cart.\u003c/p\u003e\\n\u003cp\u003eHere are some common segments you might want to explore: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/shopping-cart-abandonment\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eAbandoned carts\u003c/strong\u003e\u003c/a\u003e. Identify pre-conversion friction (anxieties, fears, frustrations, etc.) that prevent visitors from buying. Remember, cart abandonment isn’t normal, just normalized. People don’t leave full carts for no reason.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eNew customers.\u003c/strong\u003e You’ll identify more of that pre-conversion friction. What almost prevented them from buying? Why did they choose you over competitors? What was frustrating during checkout? You’ll learn about product quality and understand how well you deliver on your \u003ca href=\\\"/blog/value-proposition\\\"\u003evalue proposition\u003c/a\u003e by answering these questions.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eRepeat customers. \u003c/strong\u003eGet to the heart of what products pair well together, how long the buying cycle is, and what the customer lifecycle looks like.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eInactive customers. \u003c/strong\u003eCalculate your lifetime value (which can help with paid ad spend planning) and retention. How many purchases did they make in total? Why did they stop purchasing from you? What could you have done better?\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThese are general segments that could apply to any store. However, you might want to get more specific. For example, isolate customers based on product categories or new customers who purchased from you twice in six months.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡 PRO TOOL: \u003c/strong\u003eOrganize your copywriting research with \u003ca alt=\\\"copywriting research organizer in excel\\\" href=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Copywriting_Research_Organizer_e7bb6eaf-3f1b-404f-9453-63be06954d86.xlsx?v=1711397348\\\" target=\\\"_blank\\\"\u003ethis free template\u003c/a\u003e.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/copywriting-research-part-1.png?v=1677070468\\\" class=\\\"block block--bordered img alt=\\\" customers=\\\"\\\" inactive=\\\"\\\" and=\\\"\\\" repeat=\\\"\\\" new=\\\"\\\" abandoned=\\\"\\\" from:=\\\"\\\" choose=\\\"\\\" to=\\\"\\\" segments=\\\"\\\" four=\\\"\\\"\u003e\\n\u003cfigcaption\u003eChoose the appropriate segment in your copywriting research template.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003e2. Research who you’re writing for \u003c/h3\u003e\\n\u003cp\u003eWhen you know what you want to know and the segments that can help you find out, you’re ready to start diving into qualitative research.\u003c/p\u003e\\n\u003cp\u003e“If there’s one thing most companies miss, overlook, or ignore, it’s that every single ecommerce conversion is the result of a conversation your lead is having with your copy,” says Joel Klettke of \u003ca href=\\\"http://businesscasualcopywriting.com/\\\" target=\\\"_blank\\\"\u003eBusiness Casual Copywriting\u003c/a\u003e and \u003ca href=\\\"http:/sestudybuddy.com/\\\" target=\\\"_blank\\\"\u003eCase Study Buddy\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e“I know of no other factor that makes a bigger difference to the results of your copy than the quality and depth of research you conduct.”\u003c/p\u003e\\n\u003cp\u003eThis type of copywriting research can be done using these four methods:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eInternal interviews. \u003c/strong\u003eTalk to sales and support staff (if you have them) and gather existing data from internal sources, like your CRM. Go over the logs from the past three to six months. Highlight recurring questions, pains, benefits, objections, and frustrations. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCustomer interviews. \u003c/strong\u003eStay within the segments you’ve selected and screen for specifics (e.g., purchases, purchase frequency, demographic). Reach out to these people with a simple email that politely asks for their time in exchange for something. This could be anything from a $20 voucher or free product to behind-the-scenes HQ visits for die-hard fans.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSurveys.\u003c/strong\u003e There are two types of surveys you can use to uncover which copywriting styles your target audience best responds to: on-site and customer surveys. Both can help you better understand that initial purchase decision.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eReview mining. \u003c/strong\u003eThird-party sites are full of customer testimonials, reviews, complaints, etc., that you can tap into. They’re usually less biased than if they were solicited. But even on sites where only happy customers post reviews, it’s useful to see which things people continually mentioned as the reason they loved a product so much.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/testimonial-tracking.png?v=1677070621\\\" class=\\\"block block--bordered img alt=\\\" customer=\\\"\\\" a=\\\"\\\" of=\\\"\\\" objections=\\\"\\\" and=\\\"\\\" pain=\\\"\\\" the=\\\"\\\" showing=\\\"\\\" table=\\\"\\\"\u003e\\n\u003cfigcaption\u003eCopywriting interview data.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003e3. Identify patterns\u003c/h3\u003e\\n\u003cp\u003eBy this point, you’ve collected your audience research. Next, you’ll need to dive into the data and begin identifying patterns. At this stage you’re looking for:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eWords and phrases that stand out to you, that were particularly memorable, or that were often repeated\u003c/li\u003e\\n\u003cli\u003eObjections, products, benefits, questions, pain points, points of friction on the site, etc., that were often repeated\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eOf course, you’re also looking to understand the language your segment uses, along with the words and phrases they use. This will help you write the way the audience speaks.\u003c/p\u003e\\n\u003cp\u003eIt can be helpful to take data from the spreadsheet and organize it based on the exact page you’re writing copy for. Here’s what that might look like for a \u003ca href=\\\"/blog/product-page\\\"\u003eproduct page\u003c/a\u003e:\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/research-example.jpg?v=1677070677\\\" for=\\\"\\\" class=\\\"block block--bordered img alt=\\\" product=\\\"\\\" game=\\\"\\\" video=\\\"\\\" a=\\\"\\\" template=\\\"\\\" research=\\\"\\\" audience=\\\"\\\"\u003e\\n\u003cfigcaption\u003eRecord your research in the free template.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003e4. Define the messaging hierarchy and wireframe\u003c/h3\u003e\\n\u003cp\u003eYou’re now better equipped to write data-informed, customer-driven copy that converts. Next, we need to turn the data into solutions.\u003c/p\u003e\\n\u003cp\u003eRely on a messaging hierarchy for this—a graph that helps visualize the importance of each message. The more frequently a pain point, benefit, or question comes up during your research, the higher it should be on your messaging hierarchy.\u003c/p\u003e\\n\u003cp\u003eOnce you have that high-level concept, you can start building a wireframe using tools like \u003ca href=\\\"https://www.figma.com/\\\" target=\\\"_blank\\\"\u003eFigma\u003c/a\u003e or \u003ca href=\\\"https://www.sketch.com/\\\" target=\\\"_blank\\\"\u003eSketch\u003c/a\u003e. This is another graph that shows the design of the page, including spaces available for copy. \u003c/p\u003e\\n\u003cp\u003e“I audit any of my client’s current messaging and determine what’s working and what’s not,” says freelance copywriter Kayla Hollatz. “From there, I create simple wireframes, with formatting and layout in mind, but without the design, so I am able to craft a copywriting strategy that’s easy for visual thinkers to process.”\u003c/p\u003e\\n\u003cp\u003eDo this even if you already have your design nailed. Chances are, you might see certain elements that could be moved around on your website, depending on the benefits and features you’re communicating.\u003c/p\u003e\\n\u003ch2\u003eEcommerce copy can make or break your online store\u003c/h2\u003e\\n\u003cp\u003eGood ecommerce copywriting is relatively easy to learn, but hard to master. Great copywriters test and measure their copy to ensure it is driving results. \u003c/p\u003e\\n\u003cp\u003eOutstanding copywriting involves great research and great editing—more so than clever writing. So, ditch the assumptions and get your hands dirty with the research process. Survey potential customers, interview existing ones and mine competitor reviews.\u003c/p\u003e\\n\u003cp\u003eIt’s only when you reflect existing customer stories and provoke emotions in your copy that you create words that do their job: Sell.\u003c/p\u003e\\n\u003ch3\u003e\u003c/h3\u003e\\n\u003chr\u003e\u003ccenter\u003e\\n\u003ch3\u003eReady to create your business? Start your free trial of Shopify—no credit card required.\u003c/h3\u003e\\n\u003cdiv data-signup=\\\"\\\"\u003e\u003c/div\u003e\\n\u003c/center\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"7\\\"\u003eEcommerce copywriting FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is an ecommerce copywriter?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eAn ecommerce writer creates written content for online stores or websites. They produce product descriptions, blog posts, marketing copy, and other written materials. Optimization is a key aspect of their work, as they must craft content that appeals to both human readers and organic search engine algorithms to improve the store’s visibility and drive sales.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are the 6 core copywriting skills?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eResearch: Knowing your audience, product, and competition\u003c/li\u003e\\n\u003cli\u003eClarity: Being able to craft a clear, concise, and memorable message\u003c/li\u003e\\n\u003cli\u003eCreativity: Developing unique and compelling copy\u003c/li\u003e\\n\u003cli\u003eStorytelling: Crafting stories and narratives to engage readers\u003c/li\u003e\\n\u003cli\u003ePersuasion: Understanding how to influence and convince readers\u003c/li\u003e\\n\u003cli\u003eSEO: Optimizing copy for search engine algorithms\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow much does an ecommerce copywriter make?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eAccording to Ziprecruiter, the annual pay for an ecommerce copywriter in the United States is $76,000 per year. The highest earners can make in excess of $120,000.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are the 4 Cs of copywriting?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eThe four Cs of great copywriting are clear, concise, compelling, and credible. If the copy on your ecommerce website meets this criteria, you’ll have better chances of converting the people who read it into customers.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are examples of ecommerce copywriting?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eContent marketing is the process of creating and distributing content (such as blogs, social media posts, videos, etc.) to attract and engage potential customers with the goal of driving profitable customer action. Landing pages, ads, and \u003ca href=\\\"/retail/how-to-make-your-product-copy-more-persuasive\\\"\u003eproduct copy\u003c/a\u003e are other examples of ecommerce copywriting.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"excerpt\",\"There’s much more to ecommerce copywriting than listing your products’ best features. The secret to high-performing copy? Listen to your best prospects.\",\"excerptHtml\",\"\u003cimg alt=\\\"ecommerce copywriting\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce_20copywriting.png?v=1677502706\\\"\u003e\\n\u003cp\u003eThere’s much more to ecommerce copywriting than listing your products’ best features. The secret to high-performing copy? Listen to your best prospects.\u003c/p\u003e\",\"seo\",{\"_1451\":1486,\"_340\":1463,\"_1261\":1481},\"SEO\",\"metafields\",[-5,-5,-5,1489,1495,-5,1498],{\"_1451\":1490,\"_1491\":1492,\"_1493\":1494},\"Metafield\",\"value\",\"{\\\"en\\\":\\\"https://www.shopify.com/blog/copywriting\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/copywriting\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/copywriting\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/copywriting\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/copywriting\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/copywriting\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/copywriting\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/copywriting\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/copywriting\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/copywriting\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/copywriting\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/copywriting\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/copywriting\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/copywriting-para-ecommerce\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/werbetexte-schreiben\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/117956933-consejos-de-copywriting-para-tiendas-en-el-comercio-electronico\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/copywriting-e-commerce-comment-rediger-du-contenu-promotionnel\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/copywriting-per-ecommerce\\\"}\",\"key\",\"hreflang_json\",{\"_1451\":1490,\"_1491\":1496,\"_1493\":1497},\"[{\\\"title\\\":\\\"Product Research in 2024 - How to Find Product Ideas\\\",\\\"url\\\":\\\"blog/product-research\\\"},{\\\"title\\\":\\\"What Is a Unique Selling Proposition? (Plus 10 Examples)\\\",\\\"url\\\":\\\"blog/unique-selling-proposition\\\"},{\\\"title\\\":\\\"How To Write a Return Policy (+ Free Template) (2024)\\\",\\\"url\\\":\\\"blog/return-policy\\\"},{\\\"title\\\":\\\"How to Build Your Own Brand From Scratch in 7 Steps\\\",\\\"url\\\":\\\"blog/how-to-build-a-brand\\\"},{\\\"title\\\":\\\"How to Start a Candle Business (with Examples)\\\",\\\"url\\\":\\\"blog/candle-business\\\"},{\\\"title\\\":\\\"DIY Guide To the Perfect Product Photography Setup (2024)\\\",\\\"url\\\":\\\"blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\\\"},{\\\"title\\\":\\\"Why Online Reviews Are Essential (and How to Get Them)\\\",\\\"url\\\":\\\"blog/15359677-why-online-store-owners-should-embrace-online-reviews\\\"},{\\\"title\\\":\\\"How to Dramatically Improve Your Conversion Rates in 2015 Using These 3 Analytics Reports\\\",\\\"url\\\":\\\"blog/16546468-how-to-dramatically-improve-your-conversion-rates-in-2015-using-these-3-analytics-reports\\\"},{\\\"title\\\":\\\"The Hidden Potential of On-Site Personalization (And 3 Ways to Get Started)\\\",\\\"url\\\":\\\"blog/ecommerce-marketing-personalization\\\"}]\",\"interlinkings_json\",{\"_1451\":1490,\"_1491\":1499,\"_1493\":1500},\"[{\\\"title\\\":\\\"How To Make Money on Instagram in 2025 (9 Actionable Ideas)\\\",\\\"tags\\\":[\\\"Social Media Optimization\\\"],\\\"handle\\\":\\\"make-money-on-instagram\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\\\",\\\"imageAltText\\\":\\\"Graphic of a mobile phone with heart shapes bubbles floating around it\\\",\\\"modifiedAt\\\":\\\"2023-11-08\\\"},{\\\"title\\\":\\\"How To Start an Ecommerce Business: Guide for 2025\\\",\\\"tags\\\":[\\\"Starting Up\\\"],\\\"handle\\\":\\\"ecommerce-business-blueprint\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\\\",\\\"imageAltText\\\":\\\"3D models of a shopping cart and a smartphone on a turquoise background.\\\",\\\"modifiedAt\\\":\\\"2023-09-01\\\"},{\\\"title\\\":\\\"What Is Dropshipping and How Does It Work? (2025)\\\",\\\"tags\\\":[\\\"Guides\\\"],\\\"handle\\\":\\\"what-is-dropshipping\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\\\",\\\"imageAltText\\\":\\\"\\\",\\\"modifiedAt\\\":\\\"2023-12-05\\\"},{\\\"title\\\":\\\"What Is Print on Demand \u0026 How To Start a Business (2025)\\\",\\\"tags\\\":[\\\"Find an Idea\\\"],\\\"handle\\\":\\\"print-on-demand\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\\\",\\\"imageAltText\\\":\\\"An introduction to print on demand and how to get started.\\\",\\\"modifiedAt\\\":\\\"2023-11-09\\\"},{\\\"title\\\":\\\"How To Create a Website in 9 Steps (2025)\\\",\\\"tags\\\":[\\\"Sell Online\\\"],\\\"handle\\\":\\\"build-a-website\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\\\",\\\"imageAltText\\\":\\\"Placeholder\\\",\\\"modifiedAt\\\":\\\"2023-09-20\\\"},{\\\"title\\\":\\\"How To Start an Online Store in 2025 (Step-by-Step Guide)\\\",\\\"tags\\\":[\\\"Starting Up\\\"],\\\"handle\\\":\\\"start-online-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\\\",\\\"imageAltText\\\":\\\"illustration of a chef cooking up a shopify store: how to start an online store\\\",\\\"modifiedAt\\\":\\\"2023-11-23\\\"},{\\\"title\\\":\\\"How To Make and Sell Merch Your Fans Will Love (2025)\\\",\\\"tags\\\":[\\\"Find an Idea\\\"],\\\"handle\\\":\\\"make-sell-merch\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\\\",\\\"imageAltText\\\":\\\"sweatshirt and socks from MrBeast merch line\\\",\\\"modifiedAt\\\":\\\"2023-12-02\\\"},{\\\"title\\\":\\\"10 Best Ecommerce Website Builders for Your Online Store (2025)\\\",\\\"tags\\\":[\\\"Sell Online\\\"],\\\"handle\\\":\\\"best-ecommerce-website-builder\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\\\",\\\"imageAltText\\\":\\\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\\\",\\\"modifiedAt\\\":\\\"2023-11-06\\\"}]\",\"popular_blog_post_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"createdAt\",\"createdAtRaw\",\"modifiedAt\",\"1 Feb 2024\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003eSelling products online is tricky. Potential customers can’t touch, smell, or see the item in the flesh. Instead, they rely on images and copy—the text marketers write to describe a product’s features, the problems it solves, and how it can make buyers feel.\u003c/p\u003e\\n\u003cp\u003eEcommerce copywriting is a skill most business owners haven’t spent time refining. However, strong copywriting skills have the power to convince more readers to click, sign up, or buy.\u003c/p\u003e\\n\u003cp\u003eGreat copy also can change the way people think about a specific problem, and tell them what role a product can play in the solution.\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eSo, what does good ecommerce writing look like? And how do you write with your potential customer in mind? This guide shares the process for copywriting text for ecommerce stores.\u003c/p\u003e\\n\\n\u003cdiv class=\\\"relative aspect-video mb-8\\\"\u003e\u003cdiv data-component=\\\"youtube-facade\\\" data-src=\\\"https://www.youtube.com/embed/VxwzT-Mq55M?si=5r8lLnxX3WIh_8wF\\\" class=\\\"absolute inset-0 w-full h-full\\\"\u003e\u003c/div\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is ecommerce copywriting?\u003c/h2\u003e\\n\u003cp\u003eEcommerce copywriting is the process of crafting text that convinces your target audience to take an action. For example, you could convince your audience to visit your ecommerce store, join your email list, or purchase a product. It’s often referred to as direct response copywriting or sales copy for this reason.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eBenefits of ecommerce copywriting\u003c/h2\u003e\\n\u003cp\u003ePersuasive, fluff-free ecommerce copy is the key to boosting sales without investing more in acquisition, hence why having good copywriting across every touchpoint is one of the most effective ways to move prospects or buyers through the \u003ca href=\\\"/my/blog/sales-funnel\\\"\u003esales funnel\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e“I helped \u003ca href=\\\"http://archerandolive.com/\\\" target=\\\"_blank\\\"\u003eArcher and Olive\u003c/a\u003e, a bullet-planner-style ecommerce shop, grow its profits from $72,000 to $1.9 million in the first year of our website copywriting being live,\\\" says \u003ca href=\\\"https://kaylahollatz.com/blog/website-copywriting-case-study/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eKayla Hollatz\u003c/a\u003e, freelance copywriter.\u003c/p\u003e\\n\u003cp\u003e“We tweaked the headline to highlight the eco-friendliness of [the brand’s] products. We reminded visitors of the brand’s differentiators on product pages. While this growth can’t only be attributed to copywriting, it played a large role in their growth.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Product page for a grid notebook with a descriptive product description.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-copy-example.png?v=1677069724\\\"\u003e\\n\u003cfigcaption\u003eHomepage copywriting featured on Archer and Olive, a bullet-planner-style ecommerce store.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"3\\\"\u003eWhere is ecommerce copywriting used?\u003c/h2\u003e\\n\u003cp\u003eRegardless of where you’re placing this text, ecommerce copy is a critical ingredient to your entire digital marketing strategy.\u003c/p\u003e\\n\u003ch3\u003eEcommerce websites\u003c/h3\u003e\\n\u003cp\u003eYou never get a second chance to make a first impression. Strong copy on your \u003ca href=\\\"/my/blog/homepage-design\\\"\u003ehomepage\u003c/a\u003e will communicate quickly and clearly what you sell and why it’s different, so users don’t bounce.\u003c/p\u003e\\n\u003cp\u003eSimilarly, website visitors want to see information about the company behind the site they’re viewing. Make people fall in love with the brand behind the website through the copy on your \u003ca href=\\\"/my/blog/how-to-write-an-about-us-page\\\"\u003eAbout page\u003c/a\u003e.\u003c/p\u003e\\n\u003ch4\u003eLanding pages\u003c/h4\u003e\\n\u003cp\u003eReally great brands make every word matter, even on something like their \u003ca href=\\\"/my/blog/shipping-policy\\\" target=\\\"_blank\\\"\u003eshipping policy page\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e“Any time I want to evaluate how seriously a brand takes their customer experience, I check the pages in their footer,” says freelance copywriter \u003ca href=\\\"https://samarowais.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eSamar Owais\u003c/a\u003e. “FAQ, Contact Us, Shipping and Returns—these are the pages customers who’re super interested in your brand will check out.\u003c/p\u003e\\n\u003cp\u003e“Most brands treat these pages as an afterthought. Yes, very few website visitors will visit them, but the ones that do will have a much higher chance of becoming a long-term customer or a brand evangelist.”\u0026nbsp;\u003c/p\u003e\\n\u003cp\u003eThe bottom line? If you’re losing ideal customers on your website’s landing pages, it won’t matter if you have the most amazing ecommerce copy on product pages.\u003c/p\u003e\\n\u003ch4\u003eCategory pages\u003c/h4\u003e\\n\u003cp\u003eSometimes website visitors hop on your site hoping to solve a problem, but are unsure which product will help them do so. They’ll visit category pages or collections to filter products that fit what they’re looking for.\u0026nbsp;\u003c/p\u003e\\n\u003cp\u003eOn these category pages, explain the grouping of products and offer guiding snippets about individual products.\u0026nbsp;\u003c/p\u003e\\n\u003ch4\u003eProduct pages\u003c/h4\u003e\\n\u003cp\u003eWhy should people buy the product you’re selling? Help your ideal customer base visualize owning, touching, or using it through your product descriptions. \u003ca href=\\\"https://www.bisoncoolers.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eBison Coolers\u003c/a\u003e’ product description, for example, uses persuasive copywriting to make a boring product (a cooling box) seem more exciting.\u0026nbsp;\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/product-description-example.png?v=1677069916\\\" alt=\\\"Product page for a beige ice chest cooler.\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eBison Coolers’ product page.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003eSocial media content\u003c/h3\u003e\\n\u003cp\u003eThe average person spends about \u003ca href=\\\"https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e2.5 hours\u003c/a\u003e browsing social media every day. By focusing on the copy in your social media posts, you can drive them away from social media and toward your online business.\u003c/p\u003e\\n\u003ch3\u003eOther marketing materials\u003c/h3\u003e\\n\u003cp\u003eIt’s not just your website that needs top-notch copy. Every interaction you have with potential customers should be optimized. Oftentimes, that starts long before they visit your online store. Here are some other areas to focus on:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/my/blog/how-to-write-meta-descriptions\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eMeta titles and descriptions\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eSearch engines pull these snippets of copy and show them on the search page. Copy is the only medium here—there are no images or videos to influence a decision. Intriguing SEO copywriting, which sprinkles in related keywords, could be the difference between a potential customer clicking your website or on a competitor’s.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDirect mail. \u003c/strong\u003eWrite leaflets and postcards that get customers in your local area to visit your brick-and-mortar store.\u0026nbsp;\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAdvertising. \u003c/strong\u003eBe it a Google ad, a Facebook campaign, or a billboard, advertising is really about the intersection of copy and creative. Pair eye-catching visuals with ad copy that makes your target audience stick around long enough to influence a sale.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eEmails. \u003c/strong\u003eEvery type of email marketing campaign (including promotions, abandoned cart campaigns, and purchase confirmations) need to be written with the customer in mind. Reflecting their language in your email copywriting takes them out of their inbox and onto your site through a \u003ca href=\\\"/my/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\\\" target=\\\"_blank\\\"\u003ecall to action\u003c/a\u003e (CTA).\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eCreate branded emails in minutes with Shopify Email\u003c/p\u003e\\n\u003cp\u003eWith Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\u003c/p\u003e\\n\u003ca href=\\\"/my/email-marketing?itcat=coreblog\u0026amp;itterm=shopify-email-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eDiscover Shopify Email\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"4\\\"\u003e7 proven ecommerce copywriting tips\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e1. Replicate your customer’s tone of voice\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e2. Sell the benefits, not the features\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e3. Sprinkle unbiased copy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e4. Avoid meaningless drivel\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e5. Limit adjectives\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e6. Tell stories, not facts\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e7. Have a strong point of view\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"8\\\"\u003e1. Replicate your customer’s tone of voice\u003c/h3\u003e\\n\u003cp\u003eWhat good is your copywriting research if you don’t use it to write your copy?\u003c/p\u003e\\n\u003cp\u003eHead back to your research spreadsheet and pull terminology your customers have used in reviews, interviews, or surveys. You’ll likely find each demographic or persona has a specific vocabulary. Including that same vocabulary on your online store builds rapport. Customers land there thinking, “This brand gets me.”\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://harperwilde.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eHarper Wilde\u003c/a\u003e is a great example of this. All over its ecommerce website, you’ll find sentences its target audience likely use (or are at least familiar with)—like the idea that its bra is so comfortable “we can’t believe it’s not butter.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/tone-of-voice-example.png?v=1677070054\\\" alt=\\\"Harper Wilde website has a casual tone of voice using words like “V-chic”.\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eHarper Wilde’s relaxed product copy.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"9\\\"\u003e2. Sell the benefits, not the features\u003c/h3\u003e\\n\u003cp\u003eWhile you may think it showcases your products in their best light, the truth is that \u003ca href=\\\"https://www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html#:~:text=Why%20aren't%20consumers%20truthful,also%2C%20decision%20making%20in%20general.\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003emost purchases are emotionally driven\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eThe fact your duvet linen has a 400 thread count doesn’t spark those “I need to purchase this!” emotions. A luxurious, comfortable duvet cover that makes you fall asleep instantly? That does.\u003c/p\u003e\\n\u003cp\u003eEach time you list a feature, follow it with a benefit. That leaves you more space to use valuable real estate, particularly a catchy headline and product descriptions, to sell rather than tell.\u003c/p\u003e\\n\u003cp\u003eCopy and user experience should work together. There are so many ways to distill quick facts that customers care about—using icons, badges, or bullet points—without boring people with product specs.\u003c/p\u003e\\n\u003cp\u003eThere are many benefits to pull on in your copywriting; each depends on the reason why customers are buying the product. Does it solve a problem? Increase pleasure and happiness? Make people feel like they’re part of a community?\u003c/p\u003e\\n\u003cp\u003eFor example, your oven might have a fast preheat system. This feature makes you more relaxed about getting dinner ready on time. The benefit is an increase in pleasure (feeling more relaxed), and it makes cooking less stressful (taking away the pain of stress). These feelings of joy and anticipation are \u003ca href=\\\"https://unbounce.com/conversion-benchmark-report/?\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eproven to increase\u003c/a\u003e performance on ecommerce landing pages.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/benefits-of-product-homepage.png?v=1677070148\\\" by=\\\"\\\" class=\\\"block block--bordered alt=\\\" homepage=\\\"\\\" and=\\\"\\\" kettle=\\\"\\\" on=\\\"\\\" icons=\\\"\\\" illustrated=\\\"\\\" broth=\\\"\\\" bone=\\\"\\\" drinking=\\\"\\\" of=\\\"\\\" benefits=\\\"\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eKettle and Fire’s homepage copy is straight to the point on the benefits of using the product.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"10\\\"\u003e3. Sprinkle unbiased copy\u003c/h3\u003e\\n\u003cp\u003eImagine you’re browsing two websites. The first is written by a copywriter who raves about how great a product is. The second website does the same, only some of the text is written by happy customers who can vouch for what the website says.\u003c/p\u003e\\n\u003cp\u003eWhich one are you more likely to engage with? Chances are, it’s the second. It uses social proof—reviews from other happy customers—to make you trust the product more.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/my/blog/social-proof\\\" target=\\\"_blank\\\"\u003eSocial proof\u003c/a\u003e is a type of content that makes copy feel less biased. Testimonials, reviews, and user-generated content are your most influential ecommerce marketing assets, proven to increase sales page conversion rates \u003ca href=\\\"https://trustpulse.com/social-proof-statistics/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eby 34%\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eFor example, \u003ca href=\\\"https://www.hisurely.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eSurely\u003c/a\u003e creates social proof with its “Over 20,000+ Wine Loving Customers” headline above a carousel of positive customer reviews.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/social-proof-example.png?v=1677070186\\\" class=\\\"block block--bordered img alt=\\\" page=\\\"\\\" product=\\\"\\\" its=\\\"\\\" on=\\\"\\\" testimonials=\\\"\\\" customer=\\\"\\\" three=\\\"\\\" shows=\\\"\\\" surely=\\\"\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eSurely lets its customers do the talking.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"11\\\"\u003e4. Avoid meaningless drivel\u003c/h3\u003e\\n\u003cp\u003eTop-shelf words like “world class,” “market-leading,” and “innovative” are used so frequently they’ve lost much of their impact. Now they’re just filler—taking up space without adding meaning.\u003c/p\u003e\\n\u003cp\u003ePut on your devil’s advocate hat and, for each word, ask yourself: What does this mean? If you can’t come up with a specific answer immediately, cut or rephrase until your text is concrete and meaningful.\u003c/p\u003e\\n\u003cp\u003e❌ \u003cstrong\u003eMeaningless drivel:\u003c/strong\u003e Innovative office chairs from a world-leading manufacturer.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e✅ Try instead:\u003c/strong\u003e Office chairs with lumbar support used in more than 150,000 offices in the US.\u003c/p\u003e\\n\u003cp\u003eMeaningless drivel distracts and wears your reader down. In contrast, facts and figures increase your credibility. Where possible, include numbers and write them as digits (7) rather than words (seven) because \u003ca href=\\\"http://www.nngroup.com/articles/web-writing-show-numbers-as-numerals/\\\" target=\\\"_blank\\\"\u003enumerals stop wandering eyes\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e5. Limit adjectives\u003c/h3\u003e\\n\u003cp\u003eAdjectives help us to explain what our products look like (appearance), what they do (features), and how they make our buyers feel (benefits).\u0026nbsp;\u003c/p\u003e\\n\u003cp\u003eIn moderation, adjectives are useful. They help customers visualize what a product looks, feels, or smells like—most often your unique selling point. But an overdose gives your reader a headache, because it makes your content hard to read. Take this sentence for example:\u003c/p\u003e\\n\u003ccenter\u003e\\n\u003cp\u003e\u003cem\u003eThis relaxed, romantic collection of beautiful cookware has a unique look, up-to-date yet completely classic, with a result that’s perfect for your kitchen.\u003c/em\u003e\u003c/p\u003e\\n\u003c/center\u003e\\n\u003cp\u003eThe problem with so many adjectives is that it slows your reader down and confuses them. What about simply saying:\u003c/p\u003e\\n\u003ccenter\u003e\\n\u003cp\u003e\u003cem\u003eThis romantic cookware collection suits most kitchen styles.\u003c/em\u003e\u003c/p\u003e\\n\u003c/center\u003e\\n\u003cp\u003eWhen using adjectives, follow these essential best practices:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUse only one adjective before a noun.\u003c/strong\u003e Rather than “relaxed, romantic collection,” go for \\\"romantic collection.\\\"\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDon’t use adjectives to state the obvious.\u003c/strong\u003e Don’t describe what a product looks like if you’re showing it in a picture.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eChoose sensory or emotional words. \u003c/strong\u003eThey make your reader feel something. Words like “nice,” “good,” or “effective” are rather bland. Opt for delightful, dazzling, or tantalizing instead.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/studio-neat-copy.png?v=1677070252\\\" for=\\\"\\\" class=\\\"block block--bordered alt=\\\" macbook=\\\"\\\" a=\\\"\\\" page=\\\"\\\" product=\\\"\\\" studio=\\\"\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eCopywriting on Studio Neat’s product page strikes the perfect balance between descriptive adjectives and being benefit-driven.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"13\\\"\u003e6. Tell stories, not facts\u003c/h3\u003e\\n\u003cp\u003eFacts increase the credibility of your product description, but facts on their own don’t make your content persuasive. Facts are cold. Facts don’t have soul or brand personality.\u003c/p\u003e\\n\u003cp\u003eThe most persuasive product descriptions include both story and fact. Stories engage your reader, while facts help justify their purchase. Our brains are \u003ca href=\\\"https://www.wrvo.org/health/2013-07-21/neuroscience-shows-the-brain-is-wired-for-story\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003ewired to think in stories\u003c/a\u003e. It’s why helping a customer visualize the product in their life is the hidden gem in crafting direct response copywriting that nudges them toward a sale.\u0026nbsp;\u003c/p\u003e\\n\u003cp\u003eA simple story can help potential buyers visualize the benefits of your products—especially if they’re complicated; but stories also add brand personality. You can tell stories about the development, testing, or sourcing of your products to make them more fascinating or to increase the perception of high quality.\u0026nbsp;\u003c/p\u003e\\n\u003cp\u003eImagine you’re selling an office chair with lumbar support. You can tell a simple story about a customer who tries different chairs and continues to suffer from back pain—until they bought yours.\u003c/p\u003e\\n\u003cp\u003eSo, how do you inject these mini-stories into your online store? Here are three quick tips:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLearn from investigative journalists.\u003c/strong\u003e Dig deeper to uncover fascinating product details. Talk to your suppliers and existing customers. The more you listen and learn, the more stories you have to tell in your product descriptions and landing pages.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eKeep your stories concise and concrete.\u003c/strong\u003e Focus your story on just one simple idea.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAvoid the obvious.\u003c/strong\u003e Tell unexpected stories to engage, entertain, and sell.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eWhen potential buyers read stories, they forget they’re being sold something. Any pre-existing barriers to your sales messages go down, and your content becomes more engaging and persuasive.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://meowmeowtweet.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eMeow Meow Tweet\u003c/a\u003e, for example, gives new subscribers a brief backstory of the brand in its welcome email. It doesn’t come across as overly salesly, but it still helps new subscribers connect with the brand.\u0026nbsp;\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/welcome-email-copy.png?v=1677070290\\\" alt=\\\"Email that explains how Meow Meow Tweet is vegan and prioritizes low waste.\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eThe short backstory of Meow Meow Tweet.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eSometimes, things need to be mentioned on an ecommerce product page to meet laws or compliance. In a \u003ca href=\\\"https://www.psychologytoday.com/us/blog/brain-wise/201310/the-power-the-word-because-get-people-do-stuff\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e1978 Harvard study\u003c/a\u003e, researchers found that using the word “because” increases compliance from 60% to 94%. So, when listing need-to-know facts, tell people why they’re important. For example, “This adhesive type is great because it’s required by law.”\u003c/p\u003e\\n\u003ch3 id=\\\"4\\\"\u003e7. Have a strong point of view\u003c/h3\u003e\\n\u003cp\u003eMany big-box ecommerce sites sound like what they are: big corporations without a soul. They don’t connect; they don’t engage; they hardly sell the value of the products they offer. They simply provide bread, butter, beer, and toothpaste.\u003c/p\u003e\\n\u003cp\u003eBut nobody likes chatting with a faceless company. Nobody likes ringing a soulless call center. So why create text that sounds like a dull corporation?\u003c/p\u003e\\n\u003cp\u003eTo connect with your readers, you need a dash of personality on your ecommerce site. Think about your brand voice—if your website was a real salesperson talking to a customer, how would you like them to sound? What stories would they tell? What jokes would they crack? Which words would they choose?\u003c/p\u003e\\n\u003cp\u003eRemember to visualize one buyer and write as you’d talk to them in real life. Ditch the corporate jargon in favor of copy that sounds more like a conversation.\u003c/p\u003e\\n\u003cp\u003eThe footer of \u003ca href=\\\"https://www.greats.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eGREATS’\u003c/a\u003e product page uses phrases its ideal customer knows, including “Friends with benefits,” “Drop us a line,” and “Get first dibs.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/copy-example.png?v=1677070352\\\" class=\\\"block block--bordered img alt=\\\" details=\\\"\\\" service=\\\"\\\" customer=\\\"\\\" newsletter=\\\"\\\" a=\\\"\\\" and=\\\"\\\" shipping=\\\"\\\" free=\\\"\\\" showing=\\\"\\\" footer=\\\"\\\" website=\\\"\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eGREATS’ product footer is very casual.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"5\\\"\u003eCommon ecommerce copywriting mistakes\u003c/h2\u003e\\n\u003ch3\u003eLack of variation in sentence structure\u003c/h3\u003e\\n\u003cp\u003eCopy can get monotonous when readers know what to expect. Mixing longer sentences with shorter ones creates variety.\u0026nbsp;\u003c/p\u003e\\n\u003cp\u003eInterrupting patterns work wonders in ecommerce copywriting. If you have a few long sentences in a row, people fall into the rhythm. But if you follow that up with a short one-liner, it throws people off from what they’d expect to read. This can reclaim a visitor’s attention and make them laser focused on the words you’re saying because they can’t preempt it.\u0026nbsp;\u003c/p\u003e\\n\u003ch3\u003eAppealing to everyone\u003c/h3\u003e\\n\u003cp\u003eGreat copywriting is like a crossword puzzle where the answer key consists of the words your ideal customers use to describe their problem. In order to write performant copy, you need research—you need to know your paying customers’ motivations and hurdles.\u003c/p\u003e\\n\u003cp\u003eThat’s a far cry from how most ecommerce business owners and online retailers view copywriting, which often is built on the belief that the most creative copy wins.\u003c/p\u003e\\n\u003cp\u003e“The most powerful research tool I use to write conversion copy, a.k.a. sales emails and landing pages, is as basic as a 20-minute phone interview,” says Kira Hug, cofounder of \u003ca href=\\\"http://www.thecopywriterclub.com/\\\" target=\\\"_blank\\\"\u003eThe Copywriter Club\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e“While I find a lot of value in surveys—because you can collect a ton of data from hundreds (or even thousands) of people—I find nothing beats two people chatting.”\u003c/p\u003e\\n\u003cp\u003e“Typically, I follow every survey with at least eight to 10 customer interviews. This gives me a chance to go deeper into an individual’s story, challenges, desires, goals, objections, and more. It’s amazing what a stranger will share with you in only 20 minutes when you ask the right questions.”\u003c/p\u003e\\n\u003ch3\u003eNever refreshing your website copy\u003c/h3\u003e\\n\u003cp\u003eMarkets are constantly changing—as is your ideal customer. The phrases they used in 2015 wouldn’t be relevant now, which proves that your website copy needs refreshing regularly.\u0026nbsp;\u003c/p\u003e\\n\u003cp\u003eSet a reminder to dive through \u003ca href=\\\"/my/blog/15359677-why-online-store-owners-should-embrace-online-reviews\\\" target=\\\"_blank\\\"\u003eecommerce reviews\u003c/a\u003e, customer interviews, and support tickets. Add the information to your user research repository, such as your Google Sheet template, to spot emerging themes.\u0026nbsp;\u003c/p\u003e\\n\u003cp\u003eThis doesn’t just help your website copy connect with your target market as it evolves; it also can serve as a competitive advantage. If you’ve got your finger on the pulse and know exactly what your customers need to hear before buying something online, you’ll beat your competitors and help potential customers think, “This brand knows exactly what I need.”\u003c/p\u003e\\n\u003ch3\u003eGoing for quantity over quality\u003c/h3\u003e\\n\u003cp\u003eWord count isn’t the single most important factor when writing ecommerce copy. Some of the most effective landing pages and product descriptions have just a few sentences—but those sentences pack a punch.\u0026nbsp;\u003c/p\u003e\\n\u003cp\u003eThe fewer words, the better. Punchy sentences are easier to read and show a sense of confidence, so cut any fluff and make a direct impact with the copy on your site.\u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003eHow to conduct ecommerce copywriting research\u003c/h2\u003e\\n\u003cp\u003eThere’s a four-step process that professional ecommerce copywriters use to write copy and \u003ca href=\\\"/my/blog/120261189-conversion-rate-optimization\\\" target=\\\"_blank\\\"\u003eincrease conversions\u003c/a\u003e—one that you can steal and use for yourself. For the sake of simplicity, for the remainder of this article we’re going to imagine you’re trying to understand how you can increase initial purchases on your site.\u003c/p\u003e\\n\u003ch3\u003e1. Define your audience and segments\u003c/h3\u003e\\n\u003cp\u003eHigh-converting copy meets the right person, with the right message, in the right place, at the right time. There’s a vast difference between converting a new user on your homepage versus reengaging someone who added a product and abandoned their cart.\u003c/p\u003e\\n\u003cp\u003eHere are some common segments you might want to explore:\u0026nbsp;\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/my/blog/shopping-cart-abandonment\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eAbandoned carts\u003c/strong\u003e\u003c/a\u003e. Identify pre-conversion friction (anxieties, fears, frustrations, etc.) that prevent visitors from buying. Remember, cart abandonment isn’t normal, just normalized. People don’t leave full carts for no reason.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eNew customers.\u003c/strong\u003e You’ll identify more of that pre-conversion friction. What almost prevented them from buying? Why did they choose you over competitors? What was frustrating during checkout? You’ll learn about product quality and understand how well you deliver on your \u003ca href=\\\"/my/blog/value-proposition\\\"\u003evalue proposition\u003c/a\u003e by answering these questions.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eRepeat customers. \u003c/strong\u003eGet to the heart of what products pair well together, how long the buying cycle is, and what the customer lifecycle looks like.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eInactive customers. \u003c/strong\u003eCalculate your lifetime value (which can help with paid ad spend planning) and retention. How many purchases did they make in total? Why did they stop purchasing from you? What could you have done better?\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThese are general segments that could apply to any store. However, you might want to get more specific. For example, isolate customers based on product categories or new customers who purchased from you twice in six months.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡 PRO TOOL: \u003c/strong\u003eOrganize your copywriting research with \u003ca alt=\\\"copywriting research organizer in excel\\\" href=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Copywriting_Research_Organizer_e7bb6eaf-3f1b-404f-9453-63be06954d86.xlsx?v=1711397348\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003ethis free template\u003c/a\u003e.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/copywriting-research-part-1.png?v=1677070468\\\" class=\\\"block block--bordered img alt=\\\" customers=\\\"\\\" inactive=\\\"\\\" and=\\\"\\\" repeat=\\\"\\\" new=\\\"\\\" abandoned=\\\"\\\" from:=\\\"\\\" choose=\\\"\\\" to=\\\"\\\" segments=\\\"\\\" four=\\\"\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eChoose the appropriate segment in your copywriting research template.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003e2. Research who you’re writing for\u0026nbsp;\u003c/h3\u003e\\n\u003cp\u003eWhen you know what you want to know and the segments that can help you find out, you’re ready to start diving into qualitative research.\u003c/p\u003e\\n\u003cp\u003e“If there’s one thing most companies miss, overlook, or ignore, it’s that every single ecommerce conversion is the result of a conversation your lead is having with your copy,” says Joel Klettke of \u003ca href=\\\"http://businesscasualcopywriting.com/\\\" target=\\\"_blank\\\"\u003eBusiness Casual Copywriting\u003c/a\u003e and \u003ca href=\\\"https://http/sestudybuddy.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eCase Study Buddy\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e“I know of no other factor that makes a bigger difference to the results of your copy than the quality and depth of research you conduct.”\u003c/p\u003e\\n\u003cp\u003eThis type of copywriting research can be done using these four methods:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eInternal interviews. \u003c/strong\u003eTalk to sales and support staff (if you have them) and gather existing data from internal sources, like your CRM. Go over the logs from the past three to six months. Highlight recurring questions, pains, benefits, objections, and frustrations.\u0026nbsp;\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCustomer interviews. \u003c/strong\u003eStay within the segments you’ve selected and screen for specifics (e.g., purchases, purchase frequency, demographic). Reach out to these people with a simple email that politely asks for their time in exchange for something. This could be anything from a $20 voucher or free product to behind-the-scenes HQ visits for die-hard fans.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSurveys.\u003c/strong\u003e There are two types of surveys you can use to uncover which copywriting styles your target audience best responds to: on-site and customer surveys. Both can help you better understand that initial purchase decision.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eReview mining. \u003c/strong\u003eThird-party sites are full of customer testimonials, reviews, complaints, etc., that you can tap into. They’re usually less biased than if they were solicited. But even on sites where only happy customers post reviews, it’s useful to see which things people continually mentioned as the reason they loved a product so much.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/testimonial-tracking.png?v=1677070621\\\" class=\\\"block block--bordered img alt=\\\" customer=\\\"\\\" a=\\\"\\\" of=\\\"\\\" objections=\\\"\\\" and=\\\"\\\" pain=\\\"\\\" the=\\\"\\\" showing=\\\"\\\" table=\\\"\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eCopywriting interview data.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003e3. Identify patterns\u003c/h3\u003e\\n\u003cp\u003eBy this point, you’ve collected your audience research. Next, you’ll need to dive into the data and begin identifying patterns. At this stage you’re looking for:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eWords and phrases that stand out to you, that were particularly memorable, or that were often repeated\u003c/li\u003e\\n\u003cli\u003eObjections, products, benefits, questions, pain points, points of friction on the site, etc., that were often repeated\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eOf course, you’re also looking to understand the language your segment uses, along with the words and phrases they use. This will help you write the way the audience speaks.\u003c/p\u003e\\n\u003cp\u003eIt can be helpful to take data from the spreadsheet and organize it based on the exact page you’re writing copy for. Here’s what that might look like for a \u003ca href=\\\"/my/blog/product-page\\\"\u003eproduct page\u003c/a\u003e:\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/research-example.jpg?v=1677070677\\\" for=\\\"\\\" class=\\\"block block--bordered img alt=\\\" product=\\\"\\\" game=\\\"\\\" video=\\\"\\\" a=\\\"\\\" template=\\\"\\\" research=\\\"\\\" audience=\\\"\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eRecord your research in the free template.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003e4. Define the messaging hierarchy and wireframe\u003c/h3\u003e\\n\u003cp\u003eYou’re now better equipped to write data-informed, customer-driven copy that converts. Next, we need to turn the data into solutions.\u003c/p\u003e\\n\u003cp\u003eRely on a messaging hierarchy for this—a graph that helps visualize the importance of each message. The more frequently a pain point, benefit, or question comes up during your research, the higher it should be on your messaging hierarchy.\u003c/p\u003e\\n\u003cp\u003eOnce you have that high-level concept, you can start building a wireframe using tools like \u003ca href=\\\"https://www.figma.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eFigma\u003c/a\u003e or \u003ca href=\\\"https://www.sketch.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eSketch\u003c/a\u003e. This is another graph that shows the design of the page, including spaces available for copy.\u0026nbsp;\u003c/p\u003e\\n\u003cp\u003e“I audit any of my client’s current messaging and determine what’s working and what’s not,” says freelance copywriter Kayla Hollatz. “From there, I create simple wireframes, with formatting and layout in mind, but without the design, so I am able to craft a copywriting strategy that’s easy for visual thinkers to process.”\u003c/p\u003e\\n\u003cp\u003eDo this even if you already have your design nailed. Chances are, you might see certain elements that could be moved around on your website, depending on the benefits and features you’re communicating.\u003c/p\u003e\\n\u003ch2\u003eEcommerce copy can make or break your online store\u003c/h2\u003e\\n\u003cp\u003eGood ecommerce copywriting is relatively easy to learn, but hard to master. Great copywriters test and measure their copy to ensure it is driving results.\u0026nbsp;\u003c/p\u003e\\n\u003cp\u003eOutstanding copywriting involves great research and great editing—more so than clever writing. So, ditch the assumptions and get your hands dirty with the research process. Survey potential customers, interview existing ones and mine competitor reviews.\u003c/p\u003e\\n\u003cp\u003eIt’s only when you reflect existing customer stories and provoke emotions in your copy that you create words that do their job: Sell.\u003c/p\u003e\\n\u003ch3\u003e\u003c/h3\u003e\\n\\n\u003cdiv id=\\\":R0:\\\" data-component-name=\\\"blog-read-more\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\\\"\u003e\u003ch2 class=\\\"!mt-0 mb-6 font-aktivgroteskextended\\\"\u003eRead more\u003c/h2\u003e\u003cul class=\\\"!mt-0 !mb-0\\\"\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/my/blog/product-research\\\"\u003eProduct Research in 2024 - How to Find Product Ideas\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/my/blog/unique-selling-proposition\\\"\u003eWhat Is a Unique Selling Proposition? (Plus 10 Examples)\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/my/blog/return-policy\\\"\u003eHow To Write a Return Policy (+ Free Template) (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/my/blog/how-to-build-a-brand\\\"\u003eHow to Build Your Own Brand From Scratch in 7 Steps\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/my/blog/candle-business\\\"\u003eHow to Start a Candle Business (with Examples)\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/my/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\\\"\u003eDIY Guide To the Perfect Product Photography Setup (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/my/blog/15359677-why-online-store-owners-should-embrace-online-reviews\\\"\u003eWhy Online Reviews Are Essential (and How to Get Them)\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/my/blog/16546468-how-to-dramatically-improve-your-conversion-rates-in-2015-using-these-3-analytics-reports\\\"\u003eHow to Dramatically Improve Your Conversion Rates in 2015 Using These 3 Analytics Reports\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/my/blog/ecommerce-marketing-personalization\\\"\u003eThe Hidden Potential of On-Site Personalization (And 3 Ways to Get Started)\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"7\\\"\u003eEcommerce copywriting FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is an ecommerce copywriter?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eAn ecommerce writer creates written content for online stores or websites. They produce product descriptions, blog posts, marketing copy, and other written materials. Optimization is a key aspect of their work, as they must craft content that appeals to both human readers and organic search engine algorithms to improve the store’s visibility and drive sales.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are the 6 core copywriting skills?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eResearch: Knowing your audience, product, and competition\u003c/li\u003e\\n\u003cli\u003eClarity: Being able to craft a clear, concise, and memorable message\u003c/li\u003e\\n\u003cli\u003eCreativity: Developing unique and compelling copy\u003c/li\u003e\\n\u003cli\u003eStorytelling: Crafting stories and narratives to engage readers\u003c/li\u003e\\n\u003cli\u003ePersuasion: Understanding how to influence and convince readers\u003c/li\u003e\\n\u003cli\u003eSEO: Optimizing copy for search engine algorithms\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow much does an ecommerce copywriter make?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eAccording to Ziprecruiter, the annual pay for an ecommerce copywriter in the United States is $76,000 per year. The highest earners can make in excess of $120,000.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are the 4 Cs of copywriting?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eThe four Cs of great copywriting are clear, concise, compelling, and credible. If the copy on your ecommerce website meets this criteria, you’ll have better chances of converting the people who read it into customers.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are examples of ecommerce copywriting?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eContent marketing is the process of creating and distributing content (such as blogs, social media posts, videos, etc.) to attract and engage potential customers with the goal of driving profitable customer action. Landing pages, ads, and \u003ca href=\\\"/my/retail/how-to-make-your-product-copy-more-persuasive\\\"\u003eproduct copy\u003c/a\u003e are other examples of ecommerce copywriting.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"latestArticles\",[],\"contentNavigationLinks\",[1515,1519,1522,1525,1528,1531,1534],{\"_1516\":1517,\"_383\":1518},\"href\",\"#1\",\"What is ecommerce copywriting?\",{\"_1516\":1520,\"_383\":1521},\"#2\",\"Benefits of ecommerce copywriting\",{\"_1516\":1523,\"_383\":1524},\"#3\",\"Where is ecommerce copywriting used?\",{\"_1516\":1526,\"_383\":1527},\"#4\",\"7 proven ecommerce copywriting tips\",{\"_1516\":1529,\"_383\":1530},\"#5\",\"Common ecommerce copywriting mistakes\",{\"_1516\":1532,\"_383\":1533},\"#6\",\"How to conduct ecommerce copywriting research\",{\"_1516\":1535,\"_383\":1536},\"#7\",\"Ecommerce copywriting FAQ\",\"blogHandle\",\"settings\",{\"_1540\":1541,\"_1549\":1550,\"_1557\":1570,\"_1574\":1575,\"_1717\":1718,\"_2014\":2015,\"_2047\":2048,\"_2168\":2169,\"_2199\":2200,\"_2202\":2203},\"topSectionImages\",[1542,1545,1547],{\"_1543\":1544},\"src\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641\",{\"_1543\":1546},\"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641\",{\"_1543\":1548},\"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641\",\"images\",{\"_1551\":1552,\"_1553\":1554,\"_1555\":1556,\"_1557\":1558,\"_1561\":1562,\"_1563\":1564,\"_1565\":1566},\"guides-modal-default\",\"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg\",\"guides-modal-photography\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg\",\"guides-modal-seo\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg\",\"subscription\",{\"_1466\":1559},{\"_7\":1560},\"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040\",\"rightColSideBannerImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png\",\"rightColSideBannerGetInTouchImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png\",\"articleNavigation\",{\"_1567\":1568},\"banner\",{\"_7\":1569},\"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png\",{\"_1538\":1571},{\"_1572\":1573},\"subscriptionId\",\"DE84EF61-2A02-4778-8807-F01B108DE974\",\"citation\",{\"_1576\":1577,\"_1590\":1591,\"_1636\":1637,\"_1671\":1672,\"_1691\":1692},\"high-ticket-affiliate-programs\",[1578,1581,1584,1587],{\"_383\":1579,\"_385\":1580},\"Zip Recruiter - [High ticket affiliate marketing salary]\",\"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary\",{\"_383\":1582,\"_385\":1583},\"Zip Recruiter - [Affiliate Marketing Salary]\",\"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary\",{\"_383\":1585,\"_385\":1586},\"Smartway - [Affiliate Marketing Smart Way]\",\"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/\",{\"_383\":1588,\"_385\":1589},\"Ryan Robinson - [How I earned $35,218.31 blogging last month]\",\"https://www.ryrob.com/blog-income-report-march-2021/\",\"amazon-affiliate-marketing\",[1592,1595,1598,1601,1604,1607,1610,1612,1615,1618,1621,1624,1627,1630,1633],{\"_383\":1593,\"_385\":1594},\"Datanyze - [Affiliate Networks Software Market Share]\",\"https://www.datanyze.com/market-share/affiliate-networks--69\",{\"_383\":1596,\"_385\":1597},\"Amazon Associates - [Amazon’s affiliate marketing program]\",\"https://affiliate-program.amazon.com/\",{\"_383\":1599,\"_385\":1600},\"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]\",\"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon\",{\"_383\":1602,\"_385\":1603},\"Amazon Associates - [Associates Program Participation Requirements]\",\"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F\",{\"_383\":1605,\"_385\":1606},\"Themenhero - [Men’s Guide For Brands \u0026 Fashion]\",\"https://themenhero.com/\",{\"_383\":1608,\"_385\":1609},\"Zip Recruiter - [Amazon Affiliate Salary]\",\"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary\",{\"_383\":1602,\"_385\":1611},\"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements\",{\"_383\":1613,\"_385\":1614},\"Amazon - [Application Review Process]\",\"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM\",{\"_383\":1616,\"_385\":1617},\"Coffee Brewing Pro - [Coffee Brewing Pro]\",\"https://coffeebrewingpro.com/\",{\"_383\":1619,\"_385\":1620},\"Sprocker Lovers - [Sprocker Lovers]\",\"https://sprockerlovers.com/\",{\"_383\":1622,\"_385\":1623},\"McKinsey \u0026 Company - [What is omnichannel marketing?]\",\"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing\",{\"_383\":1625,\"_385\":1626},\"Package Free Shop - [Package Free Shop]\",\"https://packagefreeshop.com/\",{\"_383\":1628,\"_385\":1629},\"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]\",\"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products\",{\"_383\":1631,\"_385\":1632},\"The Every Day Farmhouse - [Homesteading Gift Ideas]\",\"https://theeverydayfarmhouse.com/homesteading-gift-ideas/\",{\"_383\":1634,\"_385\":1635},\"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]\",\"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon\",\"pinterest-affiliate-marketing\",[1638,1641,1644,1647,1650,1653,1656,1659,1662,1665,1668],{\"_383\":1639,\"_385\":1640},\"Pinterest- [Your audience is here]\",\"https://business.pinterest.com/audience/\",{\"_383\":1642,\"_385\":1643},\"Pinterest - [Community guidelines]\",\"https://policy.pinterest.com/en/community-guidelines\",{\"_383\":1645,\"_385\":1646},\"FTC - [Online advertising disclosure guidelines]\",\"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf\",{\"_383\":1648,\"_385\":1649},\"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]\",\"https://www.thewaystowealth.com/author/rjweiss/\",{\"_383\":1651,\"_385\":1652},\"Pinterest - [Pinterest Scheduling]\",\"https://later.com/pinterest-scheduling/\",{\"_383\":1654,\"_385\":1655},\"Hootsuite - [Pinterest Scheduler \u0026 Analytics]\",\"https://www.hootsuite.com/pinterest\",{\"_383\":1657,\"_385\":1658},\"Pinterest - [Rich Pins Help]\",\"https://help.pinterest.com/en/business/article/rich-pins\",{\"_383\":1660,\"_385\":1661},\"Pinterest - [Crochet Community Board]\",\"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/\",{\"_383\":1663,\"_385\":1664},\"Side Hustle Tips - [Side Hustle Tips]\",\"https://www.sidehustle.tips/\",{\"_383\":1666,\"_385\":1667},\"Pinterest - [Pinterest Analytics]\",\"https://analytics.pinterest.com/\",{\"_383\":1669,\"_385\":1670},\"Pinterest - [Creative Best 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Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1113\":2824,\"_1239\":2825,\"_2643\":2820,\"_2777\":2821,\"_2785\":2786},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1113\":2828,\"_1239\":2829,\"_2643\":2820,\"_2777\":2821,\"_2785\":2786},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1113\":2832,\"_1239\":2833,\"_2643\":2791,\"_2777\":2834},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1113\":2837,\"_1239\":2838,\"_2643\":2820,\"_2777\":2839},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1113\":2842,\"_1239\":2843,\"_2643\":2844,\"_2777\":2845},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1113\":2848,\"_1239\":2849,\"_2643\":2850,\"_2777\":2851},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"case_studies\",{\"_1113\":2854,\"_1239\":2855,\"_2643\":2856,\"_2777\":2857},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1113\":2860,\"_1239\":2861,\"_2643\":2820,\"_2777\":2862},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1113\":2865,\"_1239\":2866,\"_2643\":2820,\"_2777\":2867},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1113\":2870,\"_1239\":2871,\"_2643\":2820,\"_2777\":2872},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1113\":2875,\"_1239\":2876,\"_2643\":2820,\"_2777\":2877},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",{\"_1113\":2879,\"_1239\":2880,\"_2643\":2807,\"_2777\":2881},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1113\":2884,\"_1239\":2885,\"_2643\":2791,\"_2777\":2886},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.\",\"Get the template delivered right to your inbox.\",\"customer_journey\",{\"_1113\":2889,\"_1239\":2890,\"_2643\":2791,\"_2777\":2886,\"_2785\":2786},\"Free Customer Journey Map Template\",\"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.\",\"customerservice\",{\"_1113\":2893,\"_1239\":2894,\"_2643\":2807,\"_2777\":2895},\"Free Reading List: Customer Service Strategies\",\"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1113\":2898,\"_1239\":2899,\"_2643\":2820,\"_2777\":2886,\"_2785\":2786},\"Free Decision Matrix Template\",\"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.\",\"design\",{\"_1113\":2902,\"_1239\":2903,\"_2643\":2807,\"_2777\":2904},\"Free Reading List: Online Store Design Tips\",\"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.\",\"Get our Store Design reading list delivered right to your inbox.\",\"digital_marketing_kit\",{\"_1113\":2907,\"_1239\":2908,\"_2643\":2813,\"_2777\":2909,\"_2785\":2910},\"Free Digital Marketing Toolkit\",\"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1113\":2912,\"_1239\":2913,\"_2643\":2776,\"_2777\":2914},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"expense_report\",{\"_1113\":2917,\"_1239\":2918,\"_2643\":2820,\"_2777\":2821,\"_2785\":2786},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1113\":2921,\"_1239\":2922,\"_2643\":2776,\"_2777\":2923},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1113\":2926,\"_1239\":2927,\"_2643\":2791,\"_2777\":2928},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1113\":2931,\"_1239\":2932,\"_2643\":2933,\"_2777\":2934,\"_2785\":2786},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1113\":2937,\"_1239\":2938,\"_2643\":2933,\"_2777\":2939,\"_2785\":2786},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1113\":2942,\"_1239\":2943,\"_2643\":2813,\"_2777\":2944,\"_2785\":2945},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1113\":2948,\"_1239\":2949,\"_2643\":2950,\"_2777\":2951,\"_2785\":2952},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1113\":2955,\"_1239\":2956,\"_2643\":2791,\"_2777\":2886},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1113\":2959,\"_1239\":2960,\"_2643\":2791,\"_2777\":2961,\"_2785\":2952},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1113\":2964,\"_1239\":2965,\"_2643\":2791,\"_2777\":2966,\"_2785\":2967},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"okr_template\",{\"_1113\":2970,\"_1239\":2971,\"_2643\":2820,\"_2777\":2966,\"_2785\":2967},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1113\":2974,\"_1239\":2975,\"_2643\":2820,\"_2777\":2966,\"_2785\":2967},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1113\":2978,\"_1239\":2979,\"_2643\":2980,\"_2777\":2981,\"_2785\":2786},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1113\":2984,\"_1239\":2985,\"_2643\":2807,\"_2777\":2986},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1113\":2989,\"_1239\":2990,\"_2643\":2991,\"_2777\":2992},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1113\":2995,\"_1239\":2996,\"_2643\":2820,\"_2777\":2997},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1113\":3000,\"_1239\":3001,\"_2643\":2813,\"_2777\":3002},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1113\":3005,\"_1239\":3006,\"_2643\":2791,\"_2777\":2821,\"_2785\":2786},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1113\":3009,\"_1239\":3010,\"_2643\":3011,\"_2777\":3012},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1113\":3015,\"_1239\":3016,\"_2643\":2791,\"_2777\":2886},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1113\":3019,\"_1239\":3020,\"_2643\":3021,\"_2777\":3022},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1113\":3025,\"_1239\":3026,\"_2643\":3027,\"_2777\":2944},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1113\":3030,\"_1239\":3031,\"_2643\":3032,\"_2777\":3033},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1113\":3036,\"_1239\":3037,\"_2643\":3032,\"_2777\":3038,\"_2785\":2786},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1113\":3041,\"_1239\":3042,\"_2643\":2791,\"_2777\":2886,\"_2785\":2786},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1113\":3045,\"_1239\":3046,\"_2643\":2791,\"_2777\":2886,\"_2785\":2786},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1113\":3049,\"_1239\":3050,\"_2643\":2820,\"_2777\":3051},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1113\":3054,\"_1239\":3055,\"_2643\":2820,\"_2777\":2886,\"_2785\":2786},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1113\":3058,\"_1239\":3059,\"_2643\":2820,\"_2777\":2886,\"_2785\":2786},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1113\":3062,\"_1239\":3063,\"_2643\":2807,\"_2777\":3064},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1113\":3066,\"_1239\":3067,\"_2643\":3068,\"_2777\":3069},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1113\":3072,\"_1239\":3073,\"_2643\":2820,\"_2777\":2886,\"_2785\":2786},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1113\":3076,\"_1239\":3077,\"_2643\":2820,\"_2777\":2786},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1113\":3080,\"_1239\":3081,\"_2643\":2791,\"_2777\":2886},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"retail_marketing\",{\"_1113\":3084,\"_1239\":3085,\"_2643\":3032,\"_2777\":3086,\"_2785\":2786},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1113\":3089,\"_1239\":3090,\"_2643\":3091,\"_2777\":3092,\"_2785\":2786},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1113\":3095,\"_1239\":3096,\"_2643\":2820,\"_2777\":3097},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1113\":3100,\"_1239\":3101,\"_2643\":2820,\"_2777\":3102,\"_2785\":2786},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1113\":3105,\"_1239\":3106,\"_2643\":2950,\"_2777\":3107,\"_2785\":2786},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1113\":3110,\"_1239\":3111,\"_2643\":2950,\"_2777\":3112,\"_2785\":2786},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1113\":3115,\"_1239\":3116,\"_2643\":2791,\"_2777\":3117,\"_2785\":2786},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1113\":3120,\"_1239\":3121,\"_2643\":2820,\"_2777\":3122,\"_2785\":2786},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1113\":3125,\"_1239\":3126,\"_2643\":2820,\"_2777\":3102,\"_2785\":2786},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1113\":3128,\"_1239\":3129,\"_2643\":2980,\"_2777\":3130},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1113\":3133,\"_1239\":3134,\"_2643\":2991,\"_2777\":3135,\"_2785\":3136},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1113\":3139,\"_1239\":3140,\"_2643\":2980,\"_2777\":2944},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1113\":3143,\"_1239\":3144,\"_2643\":2980,\"_2777\":2944},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1113\":3146,\"_1239\":3147,\"_2643\":3148,\"_2777\":3149,\"_2785\":3136},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_kit\",{\"_1113\":3152,\"_1239\":3153,\"_2643\":2813,\"_2777\":3154,\"_2785\":2815},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1113\":3156,\"_1239\":3157,\"_2643\":3158,\"_2777\":3159,\"_2785\":3136},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1113\":3162,\"_1239\":3163,\"_2643\":2813,\"_2777\":3164,\"_2785\":3165},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1113\":3156,\"_1239\":3157,\"_2643\":3158,\"_2777\":3168,\"_2785\":2786},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1113\":3171,\"_1239\":3172,\"_2643\":2791,\"_2777\":2821,\"_2785\":2786},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"store_layouts\",{\"_1113\":3175,\"_1239\":3176,\"_2643\":2950,\"_2777\":3112,\"_2785\":2786},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"swot\",{\"_1113\":3179,\"_1239\":3180,\"_2643\":2820,\"_2777\":3181},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1113\":3184,\"_1239\":3185,\"_2643\":2783,\"_2777\":3032,\"_2785\":3136},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",\"trust\",{\"_1113\":3188,\"_1239\":3189,\"_2643\":3190,\"_2777\":2944},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1113\":3193,\"_1239\":3194,\"_2643\":2813,\"_2777\":2851,\"_2785\":3136},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.\",\"ttp_guide\",{\"_1113\":3197,\"_1239\":3198,\"_2643\":2783,\"_2777\":3032,\"_2785\":3136},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1113\":3200,\"_1239\":3201,\"_2643\":2776,\"_2777\":3202},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1113\":3205,\"_1239\":3206,\"_2643\":2791,\"_2777\":2821,\"_2785\":2786},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"value_chain\",{\"_1113\":3209,\"_1239\":3210,\"_2643\":2820,\"_2777\":2821,\"_2785\":2786},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1113\":3213,\"_1239\":3214,\"_2643\":2791,\"_2777\":2886,\"_2785\":2786},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1113\":3216,\"_1239\":3217,\"_2643\":2807,\"_2777\":2895},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1113\":3220,\"_1239\":3221,\"_2643\":2820,\"_2777\":2886,\"_2785\":2786},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"pages/blog/$article/ctas\",{\"_2690\":3224,\"_1565\":3290,\"_2752\":3329,\"_2047\":3368},{\"_2204\":3225,\"_2210\":3264},{\"_3226\":3227},\"clusters\",[3228,3232,3236,3240,3244,3248,3252,3256,3260],{\"_3229\":584,\"_1113\":3230,\"_2641\":3231},\"cluster\",\"START DROPSHIPPING TODAY\",\"Connect your store to dropshipping suppliers and sell with the internet's best checkout.\",{\"_3229\":3233,\"_1113\":3234,\"_2641\":3235},\"start a business\",\"START YOUR BUSINESS WITH SHOPIFY\",\"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow.\",{\"_3229\":3237,\"_1113\":3238,\"_2641\":3239},\"business ideas\",\"DISCOVER YOUR BUSINESS\",\"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow.\",{\"_3229\":3241,\"_1113\":3242,\"_2641\":3243},\"print on demand\",\"PRINT ON DEMAND WITH SHOPIFY\",\"Create and sell custom products without the stress of shipping.\",{\"_3229\":3245,\"_1113\":3246,\"_2641\":3247},\"shopify branded\",\"BUILD YOUR DREAM BRAND\",\"Join millions of entrepreneurs who've built successful brands with Shopify.\",{\"_3229\":3249,\"_1113\":3250,\"_2641\":3251},\"how to make money\",\"START A BUSINESS FOR FREE\",\"Sell products, find customers, and create your brand with Shopify.\",{\"_3229\":3253,\"_1113\":3254,\"_2641\":3255},\"online store\",\"LAUNCH YOUR STORE WITH SHOPIFY\",\"Build your online store with Shopify’s free trial—no credit card required.\",{\"_3229\":3257,\"_1113\":3258,\"_2641\":3259},\"marketing strategy\",\"EXPAND YOUR REACH WITH SHOPIFY\",\"Reach customers with email, SEO, targeted ads, and social media.\",{\"_3229\":3261,\"_1113\":3262,\"_2641\":3263},\"ecommerce platforms/marketplaces\",\"SELL EVERYWHERE WITH SHOPIFY\",\"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out.\",{\"_3226\":3265},[3266,3269,3271,3273,3276,3278,3281,3284,3287],{\"_3229\":584,\"_1113\":3267,\"_2641\":3268},\"DROPSHIPPING? LET'S GO.\",\"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout.\",{\"_3229\":3233,\"_1113\":2711,\"_2641\":3270},\"Shopify has everything you need to build, run, and grow your business. All you have to do is start.\",{\"_3229\":3237,\"_1113\":3272,\"_2641\":3239},\"HEY, THAT'S A GREAT IDEA!\",{\"_3229\":3241,\"_1113\":3274,\"_2641\":3275},\"CLICK, PRINT, CHA-CHING 🛍️\",\"Create and sell custom print-on-demand products without the stress of storage or shipping.\",{\"_3229\":3245,\"_1113\":3277,\"_2641\":3247},\"SEE WHY BRANDS TRUST SHOPIFY\",{\"_3229\":3249,\"_1113\":3279,\"_2641\":3280},\"STARTING A SIDE HUSTLE?\",\"With Shopify’s tools and apps, holding down a side hustle has never been easier.\",{\"_3229\":3253,\"_1113\":3282,\"_2641\":3283},\"READY TO OPEN YOUR STORE?\",\"Try Shopify’s website builder, world-leading checkout, and sales tools for free.\",{\"_3229\":3257,\"_1113\":3285,\"_2641\":3286},\"CRAFT WINNING CAMPAIGNS\",\"Turn clicks into customers with Shopify's multichannel marketing tools.\",{\"_3229\":3261,\"_1113\":3288,\"_2641\":3289},\"MULTICHANNEL SELLING SIMPLIFIED\",\"Simplify multichannel selling with seamless social media and marketplace integrations.\",{\"_2204\":3291,\"_2210\":3310},{\"_3226\":3292},[3293,3295,3297,3298,3300,3302,3304,3306,3308],{\"_3229\":584,\"_2603\":3294,\"_2605\":2606},\"Start your dropshipping business today.\",{\"_3229\":3233,\"_2603\":3296,\"_2605\":2606},\"Build your dream business today.\",{\"_3229\":3237,\"_2603\":3296,\"_2605\":2606},{\"_3229\":3241,\"_2603\":3299,\"_2605\":960},\"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.\",{\"_3229\":3245,\"_2603\":3301,\"_2605\":2606},\"Create your online store today.\",{\"_3229\":3249,\"_2603\":3303,\"_2605\":2606},\"Start your side hustle today.\",{\"_3229\":3253,\"_2603\":3305,\"_2605\":2606},\"Start your online store today.\",{\"_3229\":3257,\"_2603\":3307,\"_2605\":2606},\"Try Shopify’s marketing tools today.\",{\"_3229\":3261,\"_2603\":3309,\"_2605\":960},\"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e\",{\"_3226\":3311},[3312,3314,3316,3319,3320,3322,3324,3325,3327],{\"_3229\":584,\"_2603\":3313,\"_2605\":960},\"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e\",{\"_3229\":3233,\"_2603\":3315,\"_2605\":960},\"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.\",{\"_3229\":3237,\"_2603\":3317,\"_2605\":3318},\"Turn ideas into\u003cbr/\u003e income with a\",\"free trial.\",{\"_3229\":3241,\"_2603\":3317,\"_2605\":3318},{\"_3229\":3245,\"_2603\":3321,\"_2605\":960},\"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e\",{\"_3229\":3249,\"_2603\":3323,\"_2605\":960},\"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.\",{\"_3229\":3253,\"_2603\":3315,\"_2605\":960},{\"_3229\":3257,\"_2603\":3326,\"_2605\":960},\"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e\",{\"_3229\":3261,\"_2603\":3328,\"_2605\":960},\"Move your business to Shopify.\",{\"_2204\":3330,\"_2210\":3349},{\"_3226\":3331},[3332,3334,3336,3337,3339,3341,3343,3345,3347],{\"_3229\":584,\"_383\":3333},\"Click here to start dropshipping with Shopify\",{\"_3229\":3233,\"_383\":3335},\"Click here to start your business with Shopify\",{\"_3229\":3237,\"_383\":3335},{\"_3229\":3241,\"_383\":3338},\"Click here to build your print on demand store\",{\"_3229\":3245,\"_383\":3340},\"Click here to build your online store with Shopify\",{\"_3229\":3249,\"_383\":3342},\"Click here to start your side hustle with Shopify\",{\"_3229\":3253,\"_383\":3344},\"Click here to start building your online store\",{\"_3229\":3257,\"_383\":3346},\"Click here to start marketing on Shopify\",{\"_3229\":3261,\"_383\":3348},\"Start your business with Shopify’s all-in-one platform\",{\"_3226\":3350},[3351,3353,3355,3356,3358,3360,3362,3364,3366],{\"_3229\":584,\"_383\":3352},\"🚀 Click here to launch your dropshipping store\",{\"_3229\":3233,\"_383\":3354},\"🚀 Click here to launch your business with Shopify\",{\"_3229\":3237,\"_383\":3354},{\"_3229\":3241,\"_383\":3357},\"🚀 Click here to launch your print on demand store\",{\"_3229\":3245,\"_383\":3359},\"🚀 Click here to launch your store with Shopify\",{\"_3229\":3249,\"_383\":3361},\"🚀 Click here to launch your side hustle\",{\"_3229\":3253,\"_383\":3363},\"🚀 Click here to launch your store\",{\"_3229\":3257,\"_383\":3365},\"🚀 Click here to launch your next marketing campaign\",{\"_3229\":3261,\"_383\":3367},\"🚀 Click here to launch with Shopify’s all-in-one platform\",{\"_2049\":3369,\"_2052\":3373,\"_2055\":3377,\"_2058\":3381,\"_2061\":3385,\"_2064\":3389,\"_2066\":3393,\"_2069\":3397,\"_2072\":3401,\"_2075\":3405,\"_2078\":3409,\"_2080\":3412,\"_2083\":3416,\"_2085\":3419,\"_2088\":3423,\"_2091\":3427,\"_2094\":3431,\"_2097\":3435,\"_2100\":3439,\"_2103\":3443,\"_2106\":3447,\"_2109\":3451,\"_2111\":3454,\"_2114\":3458,\"_2117\":3462,\"_2120\":3466,\"_2123\":3470,\"_2126\":3474,\"_2128\":3476,\"_2131\":3480,\"_2133\":3483,\"_2136\":3487,\"_2139\":3491,\"_2142\":3495,\"_2145\":3499,\"_2148\":3503,\"_2151\":3507,\"_2153\":3510,\"_2156\":3514,\"_2159\":3518,\"_2162\":3520,\"_2165\":3524},{\"_1113\":3370,\"_2641\":3371,\"_2643\":3372},\"Get paid by brands you love with Shopify Collabs\",\"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\",\"Learn about Shopify Collabs\",{\"_1113\":3374,\"_2641\":3375,\"_2643\":3376},\"Find influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1113\":3378,\"_2641\":3379,\"_2643\":3380},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1113\":3382,\"_2641\":3383,\"_2643\":3384},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1113\":3386,\"_2641\":3387,\"_2643\":3388},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1113\":3390,\"_2641\":3391,\"_2643\":3392},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1113\":3394,\"_2641\":3395,\"_2643\":3396},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1113\":3398,\"_2641\":3399,\"_2643\":3400},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1113\":3402,\"_2641\":3403,\"_2643\":3404},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1113\":3406,\"_2641\":3407,\"_2643\":3408},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1113\":3410,\"_2641\":3411,\"_2643\":3408},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1113\":3413,\"_2641\":3414,\"_2643\":3415},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1113\":3417,\"_2641\":3418,\"_2643\":3415},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1113\":3420,\"_2641\":3421,\"_2643\":3422},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1113\":3424,\"_2641\":3425,\"_2643\":3426},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1113\":3428,\"_2641\":3429,\"_2643\":3430},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1113\":3432,\"_2641\":3433,\"_2643\":3434},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1113\":3436,\"_2641\":3437,\"_2643\":3438},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1113\":3440,\"_2641\":3441,\"_2643\":3442},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1113\":3444,\"_2641\":3445,\"_2643\":3446},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1113\":3448,\"_2641\":3449,\"_2643\":3450},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1113\":3452,\"_2641\":3453,\"_2643\":3450},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1113\":3455,\"_2641\":3456,\"_2643\":3457},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1113\":3459,\"_2641\":3460,\"_2643\":3461},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1113\":3463,\"_2641\":3464,\"_2643\":3465},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1113\":3467,\"_2641\":3468,\"_2643\":3469},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1113\":3471,\"_2641\":3472,\"_2643\":3473},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1113\":3475,\"_2641\":3472,\"_2643\":3473},\"Increase average order values with the Shopify Bundles app\",{\"_1113\":3477,\"_2641\":3478,\"_2643\":3479},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1113\":3481,\"_2641\":3482,\"_2643\":3479},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1113\":3484,\"_2641\":3485,\"_2643\":3486},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1113\":3488,\"_2641\":3489,\"_2643\":3490},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1113\":3492,\"_2641\":3493,\"_2643\":3494},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1113\":3496,\"_2641\":3497,\"_2643\":3498},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1113\":3500,\"_2641\":3501,\"_2643\":3502},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1113\":3504,\"_2641\":3505,\"_2643\":3506},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1113\":3508,\"_2641\":3509,\"_2643\":3506},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1113\":3511,\"_2641\":3512,\"_2643\":3513},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1113\":3515,\"_2641\":3516,\"_2643\":3517},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1113\":2663,\"_2641\":3519,\"_2643\":2665},\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",{\"_1113\":3521,\"_2641\":3522,\"_2643\":3523},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1113\":3525,\"_2641\":3526,\"_2643\":3527},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",\"pages/blog/$article/quiz_cta\",{\"_3530\":3531},\"steps\",{\"_3532\":3533,\"_3539\":3540,\"_3569\":3570},\"first\",{\"_121\":3534,\"_1113\":3535,\"_1466\":3536},\"Find your next move\",\"Want to start \u003cbr/\u003e a business?\",{\"_2695\":3537,\"_1543\":3538},\"Two women in a store\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/df9e72ff9ac5e96023bc845cee04f0a9.png\",\"second\",{\"_3541\":3542,\"_1113\":3568},\"answers\",[3543,3548,3553,3558,3563],{\"_1255\":3544,\"_383\":3547},{\"_1543\":3545,\"_2695\":3546},\"https://cdn.shopify.com/b/shopify-brochure2-assets/f131d37fec928de52288a34726eaea52.svg\",\"Message icon\",\"Brainstorming and exploring ideas\",{\"_1255\":3549,\"_383\":3552},{\"_1543\":3550,\"_2695\":3551},\"https://cdn.shopify.com/b/shopify-brochure2-assets/31c8a6a1446732f1d290432b4a2262da.svg\",\"Flower icon\",\"Unsure how to bring my idea to life\",{\"_1255\":3554,\"_383\":3557},{\"_1543\":3555,\"_2695\":3556},\"https://cdn.shopify.com/b/shopify-brochure2-assets/22d627c8d3b8046d3bcb5d7ce2a0bd76.svg\",\"Box icon\",\"Need help sourcing my product\",{\"_1255\":3559,\"_383\":3562},{\"_1543\":3560,\"_2695\":3561},\"https://cdn.shopify.com/b/shopify-brochure2-assets/269ed153fc36296cf4205d1d6e8a0436.svg\",\"Bag icon\",\"Ready to start selling\",{\"_1255\":3564,\"_383\":3567},{\"_1543\":3565,\"_2695\":3566},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_3571\":3572},\"cards\",[3573,3589,3599,3611,3620],{\"_3574\":3575,\"_3578\":3579,\"_2467\":3582},\"headingGroup\",{\"_2670\":3576,\"_2749\":3577},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_2695\":3580,\"_1543\":3581},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[3583,3586],{\"_383\":3584,\"_385\":3585},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_383\":3587,\"_385\":3588},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_3574\":3590,\"_3578\":3593,\"_2467\":3595},{\"_2670\":3591,\"_2749\":3592},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_2695\":3580,\"_1543\":3594},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[3596],{\"_383\":3597,\"_385\":3598},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_3574\":3600,\"_3578\":3603,\"_2467\":3605},{\"_2670\":3601,\"_2749\":3602},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_2695\":3580,\"_1543\":3604},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[3606,3608],{\"_383\":817,\"_385\":3607},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_383\":3609,\"_385\":3610},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_3574\":3612,\"_3578\":3615,\"_2467\":3617},{\"_2670\":3613,\"_2749\":3614},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_2695\":3580,\"_1543\":3616},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[3618],{\"_383\":295,\"_385\":3619},\"https://accounts.shopify.com/store-create\",{\"_3574\":3621,\"_3578\":3624,\"_2467\":3626},{\"_2670\":3622,\"_2749\":3623},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_2695\":3580,\"_1543\":3625},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[3627],{\"_383\":3628,\"_385\":2723},\"Learn about Shopify\",{\"_3630\":3631,\"_3711\":3712,\"_1079\":3723,\"_3732\":3733,\"_2636\":3737,\"_3741\":3742,\"_3925\":3926},\"webinar\",{\"_3632\":3633,\"_3634\":3635,\"_19\":3636,\"_427\":3639,\"_3642\":3643,\"_340\":3646,\"_1075\":3649,\"_3651\":3652,\"_3655\":3656,\"_3661\":3662,\"_3678\":3679,\"_3693\":3694,\"_3696\":3697,\"_3705\":3706,\"_3708\":3709},\"error_heading\",\"Sorry but we’re having some problems completing your registration.\",\"error_message_html\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_56\":3637,\"_270\":3638},\"Full name\",\"Please enter your full name\",{\"_56\":3640,\"_270\":3641},\"Business email\",\"Please enter a valid email address\",\"phone\",{\"_56\":3644,\"_270\":3645},\"Business phone\",\"Please enter your business phone number\",{\"_56\":3647,\"_270\":3648},\"Job title\",\"Please enter your job title\",{\"_56\":1076,\"_270\":3650},\"Please enter your company 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I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",\"thanks\",{\"_1113\":3698,\"_342\":3699,\"_3700\":3701,\"_3702\":3703,\"_461\":3704},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"subheading_onehourbefore\",\"A link for you to watch the event will be emailed to you shortly.\",\"subheading_after\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",\"homeLink\",{\"_383\":3707},\"Go to Shopify.com\",\"protected\",{\"_342\":3710},\"This is a private event.\",\"event\",{\"_3696\":3713},{\"_1113\":3698,\"_3714\":3715,\"_3716\":3717,\"_342\":3718,\"_3719\":3720,\"_3721\":3722,\"_461\":3704},\"heading_bookmeeting\",\"Thank you for your request\",\"heading_isFull\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"subheading_bookmeeting\",\"We will reach out shortly to confirm your meeting.\",\"subheading_isFull\",\"We will be in touch to confirm your registration status.\",{\"_3696\":3724,\"_3727\":3728},{\"_1113\":3725,\"_461\":3726},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",\"callUs\",{\"_1113\":3729,\"_461\":3730,\"_2697\":3731},\"Want to chat sooner? 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