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field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Brand Photography Library</h1> <p>Photography is essential in telling the UCSF story in a compelling way. The Brand Photography Library is a valuable resource available to all members of the UCSF community. </p> </div></div></div> </div> </div> </div> </div> <div id="main-wrapper"> <div id="main" class="clearfix"> <div id="content" class="column"> <div class="inside"> <a id="main-content"></a> <div class="tabs"></div> <div class="region region-content"> <div id="block-system-main" class="block block-system"> <div class="content"> <div id="node-156" class="node node-page header--light--navy clearfix" about="/photography-video/brand-photography-library" typeof="sioc:Item foaf:Document"> <span property="dc:title" content="Brand Photography Library" class="rdf-meta element-hidden"></span><span property="sioc:num_replies" content="0" datatype="xsd:integer" class="rdf-meta element-hidden"></span> <div class="content"> <div class="field field-name-field-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Our UCSF <a href="https://photolibrary.ucsf.edu/login/" target="_blank">Brand Photography Library</a> includes a curated collection of approved imagery that reflects our photography style and quality, and depicts our actual patients, students, faculty and staff. All images contained in the library have been cleared for non-advertising use on UCSF materials. New images are added to the library on a regular basis so check back frequently.</p> <p><img alt="dad playing with child" height="495" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF_20160830_4th%20Street%20Park_008_0.jpg" width="1000" /></p> <h2>Navigating the Library</h2> <ul style="margin-left: 40px;"> <li>Access the Brand Photography Library by logging in through <strong>MyAccess</strong>. If outside vendors and partners need access, please send their email address and affiliation to UCSF to <a href="/cdn-cgi/l/email-protection#137e726b3d7e7c61607653667060753d767766">Max Morse</a>.</li> <li>You can use the drop-down filters to narrow your search such as: <b data-stringify-type="bold">asset type</b>, <b data-stringify-type="bold">mission area, schools and programs, campus, and year</b></li> <li>If you’re looking for a <strong>type of photo</strong>, try searching a keyword like “doctor”, “patient”, “researcher”, “post-doc”, “student”, “lab”, or “surgery”.</li> <li>You can create and share <strong>collections</strong> for later reference or to share with collaborators.</li> <li>Tip 1: When you type in a <strong>new search</strong>, make sure to <strong>clear</strong> any previous searches.</li> <li>Tip 2: When <strong>downloading</strong>, choose only the file size you need. </li> </ul> <p><a id="photopolicy" name="photopolicy"></a>Policy</p> <p><strong>Usage Rights:</strong> Please be advised the photos may not be used commercially without permission. Commercial use includes all paid advertising or placement. Paid advertising includes books, city pole banners, billboards and periodicals.</p> <p><strong>Patient Photos:</strong> These images are available by request only. This is in an effort to protect our patients from being misrepresented.</p> <p><strong>Photo Context:</strong> Please be careful to read the captions in the library. Photos should always be used in the appropriate context. For example: a student should not be depicted as a cancer patient.<strong><a id="consent" name="consent"></a></strong></p> <p><strong>Consent Forms:</strong> All patient photography requires a <a href="https://ucsf.box.com/s/3iqi43my1v3owhd4kd1xpyi9tebk9674">HIPAA consent form</a> completed by the patient/guardian with a UCSF staff member (non-UCSF staff cannot administer HIPAA consent to our patients). <a href="https://ucsf.box.com/s/haez1wjng9hnld16ftro4kuqku5qo8ne">Media consent forms</a> are now required for both patients and non-patients. All forms are available in English, Spanish, Russian and Chinese. </p> <p><strong>Consent Talking Points:</strong> Use these <a href="https://ucsf.box.com/s/u0lyjn7bw88fsnvbry7qdc571w0suloa">required talking points</a> to obtain consent. This ensures those being photographed are properly informed of how their image may be used.</p> <h2>Photography Ideas</h2> <p>If you have ideas for additions to the <a href="https://photolibrary.ucsf.edu/login/" target="_blank">Brand Photography Library</a> that could be used widely across UCSF, please email to <a href="/cdn-cgi/l/email-protection#4d24292823392439340d382e3e2b63282938"><span class="__cf_email__" data-cfemail="2c45484942584558556c594f5f4a02494859">[email protected]</span></a>.</p> </div></div></div> </div> </div> </div> </div> </div> </div> </div> <div id="sidebar" class="column"> <div class="sidebar"> <div class="section"> <div class="region region-sidebar"> <div id="block-fieldblock-node-page-default-field-textarea-hero-sidebar" class="block block-fieldblock sidebar-banner"> <div class="content"> <div class="field field-name-field-textarea-hero-sidebar field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><a href="/print-digital/print-guidelines">P</a><a href="/photography-and-video/photography-standards">hotography Standards</a><a href="/print-digital/digital-guidelines"> »</a></p> <p><strong><a href="/photography-video/brand-photography-library">Brand Photography Library »</a></strong></p> <p><a href="/photography-video/video-standards">Video Standards »</a></p> <p> </p> </div></div></div> </div> </div> <div id="block-fieldblock-node-page-default-field-blockref-sidebar" class="block block-fieldblock sidebar-widgets"> <div class="content"> <div class="field field-name-field-blockref-sidebar field-type-blockreference field-label-hidden"><div class="field-items"><div class="field-item even"><div id="block-block-36" class="block block-block"> <h3>Photo Permissions</h3> <div class="content"> <p>Obtaining proper permissions when taking and using photographs is crucial, for legal and privacy reasons. This includes:</p> <p> </p> <ul> <li>Always obtaining signed consent forms from people being photographed.</li> <li>Informing people being photographed on how images may be used.</li> <li>Secure appropriate usage rights for photography before using it.</li> <li>Using photography in its proper context and not misrepresenting the subjects.</li> </ul> <p> </p> <p><a href="/photography-video/brand-photography-library#photopolicy">Review UCSF's photography policies</a> before starting any photography project.</p> </div> </div></div></div></div> </div> </div> </div> </div> </div> </div> </div></div> <div id="footer"> <div class="section"> <div class="region region-footer"> <div id="block-block-41" class="block block-block"> <div class="content"> <div class="wysiwyg_threecols layout--33-33-33"> <div class="wysiwyg_threecols--first bg--undefined bg--transparent"> <h5><a href="/brand-guide" style="color: #ffffff;">BRAND GUIDE</a></h5> <hr color="white" /> <p><a href="/brand-guide/logos" style="color: #ffffff;">Brand Story</a><br /> <a href="/brand-guide/logos" style="color: #ffffff;">Logos</a><br /> <a href="/brand-guide/color" style="color: #ffffff;">Colors</a><br /> <a href="/brand-guide/fonts" style="color: #ffffff;">Fonts/Typography</a><br /> <a href="/brand-guide/editorial-expression" style="color: #ffffff;">Editorial Expression</a><br /> <a href="/brand-guide/visual-framework" style="color: #ffffff;">Visual Framework</a><br /> <a href="/brand-guide/using-ucsf-name" style="color: #ffffff;">Using the UCSF Name</a><br /> <a href="/brand-guide/ucsf-health" style="color: #ffffff;">UCSF Health Guidelines</a></p> <p> </p> </div> <div class="wysiwyg_threecols--second bg--undefined bg--transparent"> <h5><a href="/print-digital" style="color: #ffffff;">PRINT & DIGITAL</a></h5> <hr color="white" /> <p><a href="/print-digital/digital-guidelines" style="color: #ffffff;">Print Guidelines</a><br /> <a href="/print-digital/digital-guidelines" style="color: #ffffff;">Digital Guidelines</a><br /> <a href="/print-digital/digital-colors" style="color: #ffffff;">Digital Colors</a><br /> <a href="/print-digital/websites" style="color: #ffffff;">Websites</a><br /> <a href="/print-digital/social-media" style="color: #ffffff;">Social Media</a></p> <p> </p> <h5><a href="/photography-video" style="color: #ffffff;">PHOTOGRAPHY & VIDEO</a></h5> <hr color="white" /> <p><a href="/photography-and-video/photography-standards" style="color: #ffffff;">Photography Standards</a><br /> <a href="/photography-video/brand-photography-library" style="color: #ffffff;">Brand Photography Library</a><br /> <a href="/photography-video/video-standards" style="color: #ffffff;">Video Standards</a></p> <p> </p> </div> <div class="wysiwyg_threecols--third bg--undefined bg--transparent"> <h5><a href="/templates-examples" style="color: #ffffff;">TEMPLATES & EXAMPLES</a></h5> <hr color="white" /> <p><a href="/templates-examples/correspondence" style="color: #ffffff;">Correspondence</a><br /> <a href="/templates-examples/presentation" style="color: #ffffff;">Presentation</a><br /> <a href="/templates-examples/print-materials" style="color: #ffffff;">Print Materials</a><br /> <a href="/templates-examples/posters-digital-signage" style="color: #ffffff;">Posters and Digital Signage</a><br /> <a href="/templates-examples/campus-signage" style="color: #ffffff;">Campus Signage</a><br /> <a href="/templates-examples/merchandise" style="color: #ffffff;">Merchandise</a></p> </div> </div> </div> </div> </div> <div class="footer-bottom"> <nav aria-label="Footer Navigation" class="footer--navigation"> <ul> <li><a href="https://www.ucsf.edu/accessibility-resources">Accessibility</a></li> <li><a href="https://www.ucsf.edu/website-privacy-policy">Privacy Policy</a></li> <li><a href="https://websites.ucsf.edu/website-terms-use">Terms of Use </a></li> <li><a href="https://websites.ucsf.edu/azlist">A-Z Website List</a></li> </ul> </nav> <div class="footer--copyright"> <p>© 2024 The Regents of the University of California</p> </div> </div> </div> </div> </div> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type="text/javascript"> <![CDATA[//><!]]> </script> <script type="text/javascript"> /*<![CDATA[*/ (function() { var sz = document.createElement('script'); sz.type = 'text/javascript'; sz.async = true; sz.src = '//siteimproveanalytics.com/js/siteanalyze_8343.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(sz, s); })(); /*]]>*/ </script> </body> </html>