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3.222 5.814 3.891 3.817.835 8.109 1.774 8.109 6.866 0 4.19-3.51 6.907-8.83 6.907-4.753-.113-8.489-2.49-9.62-6.567Zm87.724-43.82c3.282 0 5.32 1.925 5.546 4.869h-11.319c.453-3.284 2.603-4.87 5.773-4.87Zm-22.412.226c3.509 0 5.886 2.491 5.886 6.568 0 4.076-2.264 6.567-5.773 6.567s-5.886-2.378-5.886-6.567c0-4.077 2.377-6.568 5.773-6.568Zm-32.26 6.568c0-5.775 3.849-9.738 9.395-9.738 5.886 0 9.508 4.416 9.055 10.643H112.06c.113 3.624 2.377 5.662 5.999 5.662 2.603 0 4.301-.906 5.207-2.717l3.395.566c-1.471 3.51-4.414 5.209-8.602 5.209-5.886.113-9.735-3.737-9.735-9.625Zm9.508-6.794c3.283 0 5.32 1.925 5.547 4.869H112.06c.452-3.284 2.603-4.87 5.772-4.87ZM82.064 24.685 74.14 1.132h4.075l5.886 18.23 5.32-18.23h3.17l5.433 18.23 5.886-18.23h4.075l-8.037 23.553h-3.622L90.893 6.568l-5.32 18.117h-3.51ZM30.674 58.88V31.818c0-1.019-.791-1.811-1.81-1.811a1.788 1.788 0 0 0-1.811 1.811v27.063H0V1.132h16.186v27.063c0 1.02.793 1.812 1.811 1.812a1.788 1.788 0 0 0 1.811-1.812V1.132H37.92v27.063c0 1.02.793 1.812 1.811 1.812a1.788 1.788 0 0 0 1.811-1.812V1.132h16.187v57.75H30.675Z" fill="currentColor"></path></svg></a><nav class="sc-24e0d80a-5 jexCTA"><div class="sc-24e0d80a-6 eUEzAM"><a href="#main" class="sc-24e0d80a-7 hwNYrU">Skip to content</a><button class="sc-9ce05ad3-2 fFCvcU"><span class="sc-9ce05ad3-0 eiiRRz">Motion</span><span class="sc-9ce05ad3-1 cqWGBy">off</span></button></div><ul class="sc-24e0d80a-9 chxhhK"><li class="sc-24e0d80a-8 khDLjE"><button aria-label="Open sub menu" data-type="default" data-active="false" class="sc-24e0d80a-10 ivXpbo"><span class="jsx-2603747583">About</span></button><div tabindex="-1" data-testid="sentinelStart"></div><div tabindex="-1" class="sc-cd236c3f-0 iOFwPT"><div class="sc-cd236c3f-1 jDSbTo"><div class="sc-cd236c3f-2 fqdiac"><div class="sc-cd236c3f-3 bjjvNM"></div><div class="sc-cd236c3f-4 EoJnW"><div class="sc-462b3ab5-0 eKtbXS"><a href="/about/" class="sc-462b3ab5-4 kHGfNQ"><p class="sc-462b3ab5-1 ejctxR">About<svg width="24" height="24" 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186.138 36.6155C185.731 36.1903 185.502 35.6135 185.502 35.0121V1H163.796V35.0121C163.796 35.6135 163.567 36.1903 163.16 36.6155C162.753 37.0407 162.201 37.2796 161.625 37.2796C161.05 37.2796 160.498 37.0407 160.09 36.6155C159.683 36.1903 159.455 35.6135 159.455 35.0121V1H139.919V73.5592H172.478V39.5471C172.478 38.9457 172.707 38.369 173.114 37.9437C173.521 37.5185 174.073 37.2796 174.649 37.2796V37.2796C175.225 37.2796 175.777 37.5185 176.184 37.9437C176.591 38.369 176.82 38.9457 176.82 39.5471Z" fill="transparent" stroke="black" stroke-width="1.6"></path><path d="M107.36 111.214V144.478H139.919V108.996V73.5137H120.384V106.778C120.384 107.366 120.155 107.931 119.748 108.346C119.341 108.762 118.789 108.996 118.213 108.996C117.637 108.996 117.085 108.762 116.678 108.346C116.271 107.931 116.042 107.366 116.042 106.778V73.5137H94.336V106.778C94.336 107.366 94.1073 107.931 93.7002 108.346C93.2932 108.762 92.741 108.996 92.1654 108.996C91.5897 108.996 91.0376 108.762 90.6305 108.346C90.2234 107.931 89.9947 107.366 89.9947 106.778V73.5137H70.459V144.478H103.019V111.214C103.019 110.625 103.247 110.061 103.654 109.645C104.061 109.23 104.613 108.996 105.189 108.996C105.765 108.996 106.317 109.23 106.724 109.645C107.131 110.061 107.36 110.625 107.36 111.214Z" fill="transparent" stroke="black" stroke-width="1.6"></path><path d="M245.495 111.214V144.478H277.697V108.996V73.5137H258.376V106.778C258.376 107.366 258.15 107.931 257.747 108.346C257.345 108.762 256.799 108.996 256.229 108.996C255.66 108.996 255.114 108.762 254.711 108.346C254.309 107.931 254.082 107.366 254.082 106.778V73.5137H232.615V106.778C232.615 107.366 232.388 107.931 231.986 108.346C231.583 108.762 231.037 108.996 230.468 108.996C229.898 108.996 229.352 108.762 228.95 108.346C228.547 107.931 228.321 107.366 228.321 106.778V73.5137H209V144.478H241.202V111.214C241.202 110.625 241.428 110.061 241.831 109.645C242.233 109.23 242.779 108.996 243.349 108.996C243.918 108.996 244.464 109.23 244.867 109.645C245.269 110.061 245.495 110.625 245.495 111.214Z" fill="transparent" stroke="black" stroke-width="1.6"></path></svg></div></div></div></div><button aria-label="Close menu" class="sc-cd236c3f-9 hBnpHv"></button></div><div tabindex="-1" data-testid="sentinelEnd"></div></li><li class="sc-24e0d80a-8 khDLjE"><button aria-label="Open sub menu" data-type="card" data-active="true" class="sc-24e0d80a-10 ivXpbo"><span class="jsx-2603747583">Work</span></button><div tabindex="-1" data-testid="sentinelStart"></div><div tabindex="-1" class="sc-cd236c3f-0 iOFwPT"><div class="sc-cd236c3f-1 jDSbTo"><div class="sc-cd236c3f-2 fqdiac"><div class="sc-cd236c3f-3 bjjvNM"></div><div class="sc-cd236c3f-4 EoJnW"><div class="sc-462b3ab5-0 eKtbXS"><a href="/work/" class="sc-462b3ab5-4 kHGfNQ"><p class="sc-462b3ab5-1 ejctxR">Work<svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" class="sc-462b3ab5-3 lbHoMI"><path d="M18.75 12H5.25M13.5 6.75 18.75 12l-5.25 5.25" stroke="currentColor" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></svg></p></a><p class="sc-462b3ab5-2 kpSGvb">Brave ideas that drive impact.</p></div><div class="sc-4acf61bc-0 cgVYqN sc-cd236c3f-7 hQsSqD"><svg width="279" height="218" viewBox="0 0 279 218" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M37.9008 183.047V217.059H70.4604V144.5H50.9246V178.512C50.9246 179.114 50.696 179.69 50.2889 180.115C49.8818 180.541 49.3297 180.78 48.754 180.78C48.1783 180.78 47.6262 180.541 47.2191 180.115C46.8121 179.69 46.5834 179.114 46.5834 178.512V144.5H24.877V178.512C24.877 179.114 24.6483 179.69 24.2412 180.115C23.8342 180.541 23.2821 180.78 22.7064 180.78C22.1307 180.78 21.5786 180.541 21.1715 180.115C20.7644 179.69 20.5357 179.114 20.5357 178.512V144.5H1V217.059H33.5596V183.047C33.5596 182.446 33.7882 181.869 34.1953 181.444C34.6024 181.019 35.1545 180.78 35.7302 180.78C36.3059 180.78 36.858 181.019 37.2651 181.444C37.6721 181.869 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37.2796C187.097 37.2796 186.545 37.0407 186.138 36.6155C185.731 36.1903 185.502 35.6135 185.502 35.0121V1H163.796V35.0121C163.796 35.6135 163.567 36.1903 163.16 36.6155C162.753 37.0407 162.201 37.2796 161.625 37.2796C161.05 37.2796 160.498 37.0407 160.09 36.6155C159.683 36.1903 159.455 35.6135 159.455 35.0121V1H139.919V73.5592H172.478V39.5471C172.478 38.9457 172.707 38.369 173.114 37.9437C173.521 37.5185 174.073 37.2796 174.649 37.2796V37.2796C175.225 37.2796 175.777 37.5185 176.184 37.9437C176.591 38.369 176.82 38.9457 176.82 39.5471Z" fill="transparent" stroke="black" stroke-width="1.6"></path><path d="M107.36 111.214V144.478H139.919V108.996V73.5137H120.384V106.778C120.384 107.366 120.155 107.931 119.748 108.346C119.341 108.762 118.789 108.996 118.213 108.996C117.637 108.996 117.085 108.762 116.678 108.346C116.271 107.931 116.042 107.366 116.042 106.778V73.5137H94.336V106.778C94.336 107.366 94.1073 107.931 93.7002 108.346C93.2932 108.762 92.741 108.996 92.1654 108.996C91.5897 108.996 91.0376 108.762 90.6305 108.346C90.2234 107.931 89.9947 107.366 89.9947 106.778V73.5137H70.459V144.478H103.019V111.214C103.019 110.625 103.247 110.061 103.654 109.645C104.061 109.23 104.613 108.996 105.189 108.996C105.765 108.996 106.317 109.23 106.724 109.645C107.131 110.061 107.36 110.625 107.36 111.214Z" fill="transparent" stroke="black" stroke-width="1.6"></path><path d="M245.495 111.214V144.478H277.697V108.996V73.5137H258.376V106.778C258.376 107.366 258.15 107.931 257.747 108.346C257.345 108.762 256.799 108.996 256.229 108.996C255.66 108.996 255.114 108.762 254.711 108.346C254.309 107.931 254.082 107.366 254.082 106.778V73.5137H232.615V106.778C232.615 107.366 232.388 107.931 231.986 108.346C231.583 108.762 231.037 108.996 230.468 108.996C229.898 108.996 229.352 108.762 228.95 108.346C228.547 107.931 228.321 107.366 228.321 106.778V73.5137H209V144.478H241.202V111.214C241.202 110.625 241.428 110.061 241.831 109.645C242.233 109.23 242.779 108.996 243.349 108.996C243.918 108.996 244.464 109.23 244.867 109.645C245.269 110.061 245.495 110.625 245.495 111.214Z" fill="transparent" stroke="black" stroke-width="1.6"></path></svg></div></div><div class="sc-cd236c3f-5 hYyOqK"><div class="sc-a189ca85-0 ldkisX"><p class="sc-a189ca85-1 joiXVl">Featured work</p><ul class="sc-a189ca85-6 iwTkZI"><li class="sc-a189ca85-5 ixTXQe"><article class="sc-41e26ec-4 hubIyH"><a href="/work/more-than-meets-the-eye/" class="sc-41e26ec-6 bLZyfw"><div class="sc-41e26ec-5 itBCsQ"><div class="sc-f1a048-0 hGhlbl sc-41e26ec-1 dxxhfq"><p class="sc-8a759322-0 ioVPsE small">Lifestyle & leisure</p></div><div class="sc-41e26ec-0 fKrdlJ"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='xMidYMid slice' style='filter: url(%23b);' href='data:image/jpeg;base64,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'/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 60vw, (max-width: 1920px) 50vw, 33vw" srcSet="/_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FResized-20191127_johan_wennerstrom_visit_sweden__DSC6500-1-1.jpg&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FResized-20191127_johan_wennerstrom_visit_sweden__DSC6500-1-1.jpg&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FResized-20191127_johan_wennerstrom_visit_sweden__DSC6500-1-1.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FResized-20191127_johan_wennerstrom_visit_sweden__DSC6500-1-1.jpg&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FResized-20191127_johan_wennerstrom_visit_sweden__DSC6500-1-1.jpg&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FResized-20191127_johan_wennerstrom_visit_sweden__DSC6500-1-1.jpg&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FResized-20191127_johan_wennerstrom_visit_sweden__DSC6500-1-1.jpg&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FResized-20191127_johan_wennerstrom_visit_sweden__DSC6500-1-1.jpg&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FResized-20191127_johan_wennerstrom_visit_sweden__DSC6500-1-1.jpg&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FResized-20191127_johan_wennerstrom_visit_sweden__DSC6500-1-1.jpg&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FResized-20191127_johan_wennerstrom_visit_sweden__DSC6500-1-1.jpg&w=3840&q=75"/></div><div class="sc-41e26ec-2 fwtRUR"><h3 tabindex="-1" class="sc-8a759322-0 ioVPsE sc-41e26ec-3 isZkOg large p"><strong>Visit Sweden</strong></h3><p class="sc-8a759322-0 ioVPsE">More to a place than meets the eye</p></div></div></a></article></li><li class="sc-a189ca85-5 ixTXQe"><article class="sc-41e26ec-4 hubIyH"><a href="/work/chewed-gum-becomes-treasure/" class="sc-41e26ec-6 bLZyfw"><div class="sc-41e26ec-5 itBCsQ"><div class="sc-f1a048-0 hGhlbl sc-41e26ec-1 dxxhfq"><p class="sc-8a759322-0 ioVPsE small">Creative, design & content</p></div><div class="sc-41e26ec-0 fKrdlJ"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='xMidYMid slice' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAoAAAAGCAMAAADNLv/0AAAAtFBMVEUKCgsSDg6CZ11TPjkxLS1PTk6IiIjU1dXp6urj5eUNDQ0sHh2tgHR0TUc5MzFYV1dHRkZRUlKwsrLf4eEtJiNUQz2cd26HZVk7OTRDQT8tLCwuLi41NzdnaGiLcmWtjHydfm+TeGlKPjc5NTIZGRk0NTVhaGY/Pz6Xe2tWSEGsk4V+a2KLcmRYTkhjYmIuLS0lJSZ2dXSUc2EwKCUqJiQeHBuBZ1hHOzSbm5uTkpNlZGOurq2OmIWnAAAASElEQVQI1wXBgwHAAAwAsM62bdv6/68lAAiK4QRJ0QywHC+IkqyoGuiGadmO6/kBhFGcpFlelBXUTdv1wzjNC6zbfpzX/bzfD5dLBusp5PL7AAAAAElFTkSuQmCC'/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 60vw, (max-width: 1920px) 50vw, 33vw" srcSet="/_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2F5-Masterpieces-Hero-Media-Image-Crop.png&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2F5-Masterpieces-Hero-Media-Image-Crop.png&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2F5-Masterpieces-Hero-Media-Image-Crop.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2F5-Masterpieces-Hero-Media-Image-Crop.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2F5-Masterpieces-Hero-Media-Image-Crop.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2F5-Masterpieces-Hero-Media-Image-Crop.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2F5-Masterpieces-Hero-Media-Image-Crop.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2F5-Masterpieces-Hero-Media-Image-Crop.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2F5-Masterpieces-Hero-Media-Image-Crop.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2F5-Masterpieces-Hero-Media-Image-Crop.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2F5-Masterpieces-Hero-Media-Image-Crop.png&w=3840&q=75"/></div><div class="sc-41e26ec-2 fwtRUR"><h3 tabindex="-1" class="sc-8a759322-0 ioVPsE sc-41e26ec-3 isZkOg large p"><strong>5 gum</strong></h3><p class="sc-8a759322-0 ioVPsE">One man’s chewed gum becomes treasure</p></div></div></a></article></li><li class="sc-a189ca85-5 ixTXQe"><article class="sc-41e26ec-4 hubIyH"><a href="/work/a-new-use-for-old-stories/" class="sc-41e26ec-6 bLZyfw"><div class="sc-41e26ec-5 itBCsQ"><div class="sc-f1a048-0 hGhlbl sc-41e26ec-1 dxxhfq"><p class="sc-8a759322-0 ioVPsE small">Non-profit</p></div><div class="sc-41e26ec-0 fKrdlJ"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='xMidYMid slice' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAoAAAAGCAMAAADNLv/0AAAAtFBMVEWhmoiflYGckn17dWaFfW2ZiXeThnWMgnKLg3VzdGqimoajmIKjkXmVfmqFdmibiHeVh3x6b2CFempjY1mgl4OLgW6Xgm2LcmB9alqGeGt2c3BnamVrZFxUUkmSjHxpZVpFS0JYWE9PUEaNgHVtamM+TEpkY19RUEl2eXBDTkwkOTlXYGA8SkdwdXZbYmQ3SUxtcG9MUEpbaGkpQUgwR0tQWFdMZnNqkatdgppQdIxngJFKUlDVoeQlAAAASElEQVQI1wXBgwHAAAwAsM62bdv6/68lAAiK4QRJ0QywHC+IkqyoGuiGadmO6/kBhFGcpFlelBXUTdv1wzjNC6zbfpzX/bzfD5dLBusp5PL7AAAAAElFTkSuQmCC'/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 60vw, (max-width: 1920px) 50vw, 33vw" srcSet="/_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FFile-6-1.png&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FFile-6-1.png&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FFile-6-1.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FFile-6-1.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FFile-6-1.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FFile-6-1.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FFile-6-1.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FFile-6-1.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FFile-6-1.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F06%2FFile-6-1.png&w=3840&q=75 3840w" 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cGHdyt"></div></div></div><div class="sc-a6591c9d-5 epsbup" style="opacity:1;z-index:1"><button type="button" aria-label="Play" class="sc-853321fc-0 dJdmkV"><svg width="24" height="24" viewBox="0 0 24 26" fill="none" xmlns="http://www.w3.org/2000/svg" class="play-btn"><path d="M2.25 1.75 21.75 13 2.25 24.25V1.75Z" stroke="currentColor" stroke-width="1.6" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div><div style="position:absolute;right:32px;bottom:50px"><button type="button" aria-label="Scroll to down" class="sc-853321fc-0 dJdmkV"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M11.9996 18.75V5.25" stroke="currentColor" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M6.75 13.5L12 18.75L17.25 13.5" stroke="currentColor" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div></div><div class="sc-a6591c9d-6 hmpNwJ" style="opacity:0;transform:translateY(50px)"><div class="sc-65f5c69c-0 cxuabs"><h2 class="sc-8a759322-0 ioVPsE sc-a6591c9d-9 gEqXpS h5">Telia</h2><p class="sc-8a759322-0 ioVPsE sc-a6591c9d-10 fUdqNC">Project: 5G Onion</p></div><div class="sc-a6591c9d-7 dAYMbL"><h1 class="sc-8a759322-0 ioVPsE h2"><span class="sc-2dc77d16-1 gRkVFK"><span class="sc-2dc77d16-0 ebXDRB" style="opacity:0;transform:translateY(100%)">Transforming </span></span><span class="sc-2dc77d16-1 gRkVFK"><span class="sc-2dc77d16-0 ebXDRB" style="opacity:0;transform:translateY(100%)">an </span></span><span class="sc-2dc77d16-1 gRkVFK"><span class="sc-2dc77d16-0 ebXDRB" style="opacity:0;transform:translateY(100%)">onion </span></span><span class="sc-2dc77d16-1 gRkVFK"><span class="sc-2dc77d16-0 ebXDRB" style="opacity:0;transform:translateY(100%)">into </span></span><span class="sc-2dc77d16-1 gRkVFK"><span class="sc-2dc77d16-0 ebXDRB" style="opacity:0;transform:translateY(100%)">a </span></span><span class="sc-2dc77d16-1 gRkVFK"><span class="sc-2dc77d16-0 ebXDRB" style="opacity:0;transform:translateY(100%)">5G-powered </span></span><span class="sc-2dc77d16-1 gRkVFK"><span class="sc-2dc77d16-0 ebXDRB" style="opacity:0;transform:translateY(100%)">innovation </span></span><span class="sc-2dc77d16-1 gRkVFK"><span class="sc-2dc77d16-0 ebXDRB" style="opacity:0;transform:translateY(100%)">of </span></span><span class="sc-2dc77d16-1 gRkVFK"><span class="sc-2dc77d16-0 ebXDRB" style="opacity:0;transform:translateY(100%)">the </span></span><span class="sc-2dc77d16-1 gRkVFK"><span class="sc-2dc77d16-0 ebXDRB" style="opacity:0;transform:translateY(100%)">future </span></span></h1><div class="sc-a6591c9d-11 cEWcCy"><div class="sc-fe3bc4b7-0 dBCehn"><a href="/expertise/technology/" class="sc-fe3bc4b7-1 hEpxwI">Technology</a></div><div class="sc-fe3bc4b7-0 dBCehn"><a href="/expertise/creative-design-content/" class="sc-fe3bc4b7-1 hEpxwI">Creative, design & content</a></div></div></div></div></div></header><section id="wysiwyg" class="sc-a14661c8-0 hDaQvL"><div class="sc-a7a4bf46-0 jNgiKQ"><div class="sc-a14661c8-2 gQtEQp"><div class="sc-a14661c8-1 eNkeAw"><div class="sc-a14661c8-3 hIcKoW" style="opacity:0;transform:translateY(100px)"><div class="sc-a7a4bf46-0 ehAnhz"><div class="sc-a14661c8-4 gdNgGX"><p class="h3">Telia, Sweden’s leading 5G provider, was struggling to convey 5G’s abstract value to ensure it remained the supplier of choice.</p> </div></div></div></div></div></div></section><section id="image" class="sc-23091e56-0 hEWYHe"><div class="sc-a7a4bf46-0 jNgiKQ"><div class="sc-23091e56-1 fuFgzG"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;object-position:top;color:transparent;background-size:cover;background-position:top;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='xMidYMid slice' style='filter: url(%23b);' href='data:image/jpeg;base64,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'/%3E%3C/svg%3E")" sizes="100%" srcSet="/_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2024%2F05%2FTelia5G2-smaller.jpg&w=16&q=75 16w, 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/_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2024%2F05%2FTelia5G2-smaller.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2024%2F05%2FTelia5G2-smaller.jpg&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2024%2F05%2FTelia5G2-smaller.jpg&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2024%2F05%2FTelia5G2-smaller.jpg&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2024%2F05%2FTelia5G2-smaller.jpg&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2024%2F05%2FTelia5G2-smaller.jpg&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2024%2F05%2FTelia5G2-smaller.jpg&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2024%2F05%2FTelia5G2-smaller.jpg&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2024%2F05%2FTelia5G2-smaller.jpg&w=3840&q=75"/></div></div></section><section id="horizontal-list-with-text-and-image" class="sc-99d65dfb-0 dRbdEL"><div class="sc-a7a4bf46-0 jNgiKQ"><article class="sc-99d65dfb-2 chEoCU" style="opacity:0;transform:translateY(100px)"><h2 class="sc-8a759322-0 ioVPsE sc-99d65dfb-3 gfGXTS h4"><sup class="sc-99d65dfb-4 dcExBy">01</sup>The challenge</h2><div class="sc-99d65dfb-7 cSrbdv"></div><div class="sc-99d65dfb-5 dJogYY"><div class="sc-8a759322-0 ioVPsE sc-99d65dfb-6 hZKFkP"><p>Sweden’s #1 telecom operator, Telia, is leading the distribution of 5G in the country but consumers don’t understand the value of 5G and no one – not Telia or any competitor – has been successful in communicating its worth. We needed to demonstrate why it’s important in a way that people care about – by making the move from complexity to simplicity.</p> </div></div></article><hr aria-hidden="true" role="presentation" class="sc-ee28f845-0 fzSKhH" style="opacity:0"/><article class="sc-99d65dfb-2 chEoCU" style="opacity:0;transform:translateY(100px)"><h2 class="sc-8a759322-0 ioVPsE sc-99d65dfb-3 gfGXTS h4"><sup class="sc-99d65dfb-4 dcExBy">02</sup>The solution</h2><div class="sc-99d65dfb-7 cSrbdv"></div><div class="sc-99d65dfb-5 dJogYY"><div class="sc-8a759322-0 ioVPsE sc-99d65dfb-6 hZKFkP"><p>We left complex and technical jargon behind – and explained the value of 5G through an everyday, mundane object… an onion. With the help of agricultural robots growing onions, the value of 5G became tangible, edible and understandable.</p> </div></div></article></div></section><hr id="divider" aria-hidden="true" role="presentation" class="sc-ee28f845-0 mgYsK" style="opacity:0"/><section id="wysiwyg-4" class="sc-a14661c8-0 hDaQvL"><div class="sc-a7a4bf46-0 jNgiKQ"><div class="sc-a14661c8-2 gQtEQp"><div class="sc-a14661c8-1 eNkeAw"><div class="sc-a14661c8-3 hIcKoW" style="opacity:0;transform:translateY(100px)"><div class="sc-a7a4bf46-0 ehAnhz"><div class="sc-a14661c8-4 gdNgGX"><p class="h5">Bringing tears to your eyes, literally</p> <p> </p> <p class="h3">Research revealed 66% of Swedes don’t grasp 5G’s significance, but 91% value socially beneficial companies like Telia.</p> <p> </p> <p class="h3">Telia teamed up with agricultural robotics company, Ekobot, and used 5G-powered autonomous field robots for precision farming to take care of weed control and farming of onions. This method results in less pesticides, better taste, longer shelf life and a larger harvest. The 5G-onion was born. We launched the onion as the tech innovation it truly is – using the same visual expression and tonality as other tech products. We also made the onion available in every Telia store in the country, side by side with iPhones, headphones and smart tablets, as well as selling it in regular supermarkets. To highlight this was not just a marketing stunt, but really a true product development, we also let Sweden’s most renowned chef, Gustav Leonhardt, try it out to review taste and shelf life.</p> <p> </p> <p class="h3">We wanted people to be interested and excited – and they sure were. Chef Gustav said it both tasted and looked better than regular onions.</p> </div></div></div></div></div></div></section><hr id="divider-5" aria-hidden="true" role="presentation" class="sc-ee28f845-0 cigXzb" style="opacity:0"/><section id="horizontal-list-with-text-and-image-6" class="sc-99d65dfb-0 dRbdEL"><div class="sc-a7a4bf46-0 jNgiKQ"><article class="sc-99d65dfb-2 chEoCU" style="opacity:0;transform:translateY(100px)"><h2 class="sc-8a759322-0 ioVPsE sc-99d65dfb-3 gfGXTS h4"><sup class="sc-99d65dfb-4 dcExBy">03</sup>The impact</h2><div class="sc-99d65dfb-7 cSrbdv"></div><div class="sc-99d65dfb-5 dJogYY"><div class="sc-8a759322-0 ioVPsE sc-99d65dfb-6 hZKFkP"><p class="h6">Making 5G digestible – one onion at a time</p> <p>The campaign achieved a total reach of 81.4M – and the campaign site had 236K+ visitors, which is 23,500% more than benchmark from Telia’s previous campaigns. Coverage was also 172% above target. But it wasn’t all about the news and clicks. People were also curious about the real onion and brought home over 12.6k onions from Telia-stores across the country, including supermarkets. One local supermarket saw the sale of onions increase by 300% during the week they sold the 5G-onion.</p> </div></div></article></div></section><section id="more-case-studies" class="sc-a0e3b74d-0 bJWNwX"><div class="sc-a7a4bf46-0 jNgiKQ"><div class="sc-a0e3b74d-1 gGwNKQ"><header class="sc-a0e3b74d-2 bvEeMH"><h2 class="sc-8a759322-0 ioVPsE sc-a0e3b74d-3 OssRQ h5">More brave ideas</h2></header><div class="sc-49dcf454-0 CNgFw sc-a0e3b74d-4 cDloIx" style="opacity:0"><button type="button" aria-label="Previous slide" class="sc-853321fc-0 cBnGh"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M5.25 12h13.5M10.5 6.75 5.25 12l5.25 5.25" stroke="currentColor" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></svg></button><span class="sc-71e00cf0-0 eSwasS"></span><button type="button" aria-label="Next slide" class="sc-853321fc-0 cBnGh"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" 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class="swiper-slide"><article class="sc-41e26ec-4 hubIyH"><a href="/work/ebay-og-drops/" class="sc-41e26ec-6 bLZyfw"><div class="sc-41e26ec-5 qhbkN"><div class="sc-f1a048-0 hGhlbl sc-41e26ec-1 dxxhfq"><p class="sc-8a759322-0 ioVPsE small">Creative, design & content</p></div><div class="sc-41e26ec-0 fKrdlJ"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur 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(min-width:600px){.css-5dycmn{min-height:auto;}}</style><li class="MuiButtonBase-root MuiMenuItem-root MuiMenuItem-gutters MuiMenuItem-root MuiMenuItem-gutters css-5dycmn" tabindex="0" role="option" aria-selected="false" data-value="APAC">Asia Pacific</li><li class="MuiButtonBase-root MuiMenuItem-root MuiMenuItem-gutters MuiMenuItem-root MuiMenuItem-gutters css-5dycmn" tabindex="-1" role="option" aria-selected="false" data-value="EMEA">EMEA</li><li class="MuiButtonBase-root MuiMenuItem-root MuiMenuItem-gutters MuiMenuItem-root MuiMenuItem-gutters css-5dycmn" tabindex="-1" role="option" aria-selected="false" data-value="LATAM">Latin America</li><li class="MuiButtonBase-root MuiMenuItem-root MuiMenuItem-gutters MuiMenuItem-root MuiMenuItem-gutters css-5dycmn" tabindex="-1" role="option" aria-selected="false" data-value="NA">North America</li></ul></div><div tabindex="-1" data-testid="sentinelEnd"></div></div></div></div></div></div><div class="sc-6129a128-6 lamLqq"><style 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With the help of agricultural robots growing onions, the value of 5G became tangible, edible and understandable.\u003c/p\u003e\n","image":false,"gallery":false,"image_settings":{"rotation":"","position":{"top":{"auto":false,"value":"","unit":"px","initial":false},"bottom":{"auto":false,"value":"","unit":"px","initial":false},"left":{"auto":false,"value":"","unit":"px","initial":false},"right":{"auto":false,"value":"","unit":"px","initial":false}}}}],"id":"horizontal-list-with-text-and-image"},{"acf_fc_layout":"divider","acfe_flexible_layout_title":"Divider","hide_margin_top":true,"hide_margin_bottom":false,"image":false,"id":"divider"},{"acf_fc_layout":"wysiwyg","acfe_flexible_layout_title":"WYSIWYG","columns":[{"rows":[{"component":"editor","editor":"\u003cp class=\"h5\"\u003eBringing tears to your eyes, literally\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp class=\"h3\"\u003eResearch revealed 66% of Swedes don\u0026#8217;t grasp 5G\u0026#8217;s significance, but 91% value socially beneficial companies like Telia.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp class=\"h3\"\u003eTelia teamed up with agricultural robotics company, Ekobot, and used 5G-powered autonomous field robots for precision farming to take care of weed control and farming of onions. This method results in less pesticides, better taste, longer shelf life and a larger harvest. The 5G-onion was born. We launched the onion as the tech innovation it truly is – using the same visual expression and tonality as other tech products. We also made the onion available in every Telia store in the country, side by side with iPhones, headphones and smart tablets, as well as selling it in regular supermarkets. To highlight this was not just a marketing stunt, but really a true product development, we also let Sweden\u0026#8217;s most renowned chef, Gustav Leonhardt, try it out to review taste and shelf life.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp class=\"h3\"\u003eWe wanted people to be interested and excited – and they sure were. 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Coverage was also 172% above target. But it wasn’t all about the news and clicks. People were also curious about the real onion and brought home over 12.6k onions from Telia-stores across the country, including supermarkets. 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