Issues for Sep-Oct 2018

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<div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="logo-container mb-2 ml-4 pl-2"> <a href="/web/20190120102839/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle size-three font-normal text-purple-dark m-0">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-container absolute pin-r"> <div class="mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20190120102839/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20190120102839im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20190120102839/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20190120102839im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box text-center 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</header> <div class=""> <div class="content content--fullwidth p-0 p-sm-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <div class="container-fluid"> <div class="content"> <div class="col-12 p-0"> <div class="row"> <div class="col-12"> <h2 class="badge uppercase size-twelve my-2 pl-0">Sep - Oct 2018</h2> </div> <div class="col-12">  <span class="badge size-three px-1">Recent</span>  <article class="box story py-2" data-id="1143357" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143357/top-5-design-ideas-of-2018"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2019/01/5c3970d90fdaa.jpg" alt="Top 5 Design Ideas of 2018"/></a></div> </figure>  <h2 data-layout="story" data-id="1143357" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143357/top-5-design-ideas-of-2018" class="story__link"><strong>Top 5 Design Ideas of 2018</strong> </a></h2>  <div class="story__excerpt ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article>   <article class="box story py-2" data-id="1143280" data-layout="story">  <figure class="media media--left col-sm-4 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143280/chain-of-fools-or-tool-for-the-wise"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/12/5c118bc285357.jpg" alt="Chain of fools or tool for the wise?"/></a></div> </figure>  <h2 data-layout="story" data-id="1143280" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143280/chain-of-fools-or-tool-for-the-wise" class="story__link"><strong>Chain of fools or tool for the wise?</strong> </a></h2>  <div class="story__excerpt ">The impact of Blockchain on advertising. </div> </article>   <article class="box story py-2" data-id="1143248" data-layout="story">  <figure class="media media--left col-sm-4 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143248/the-medium-is-still-the-message"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bcd3d35d3390.jpg" alt="The medium is still the message"/></a></div> </figure>  <h2 data-layout="story" data-id="1143248" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143248/the-medium-is-still-the-message" class="story__link"><strong>The medium is still the message</strong> </a></h2>  <div class="story__excerpt ">Why controlling where your brand is seen matters even more today. </div> </article>   <article class="box story py-2" data-id="1143239" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143239/intelligent-marketing"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bcaaa51ba314.jpg" alt="Intelligent marketing"/></a></div> </figure>  <h2 data-layout="story" data-id="1143239" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143239/intelligent-marketing" class="story__link"><strong>Intelligent marketing</strong> </a></h2>  <div class="story__excerpt ">How artificial intelligence can be applied in marketing. </div> </article>   <article class="box story py-2" data-id="1143229" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143229/the-beauty-proposition"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bca1b83bb2e6.jpg" alt="The beauty proposition"/></a></div> </figure>  <h2 data-layout="story" data-id="1143229" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143229/the-beauty-proposition" class="story__link"><strong>The beauty proposition</strong> </a></h2>  <div class="story__excerpt ">Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition. </div> </article>   <article class="box story py-2" data-id="1143231" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143231/moving-beyond-outer-beauty"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bca1d3d1233a.jpg" alt="Moving beyond outer beauty"/></a></div> </figure>  <h2 data-layout="story" data-id="1143231" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143231/moving-beyond-outer-beauty" class="story__link"><strong>Moving beyond outer beauty</strong> </a></h2>  <div class="story__excerpt ">Why local beauty brands need to move away from stereotypical communication. </div> </article>   <article class="box story py-2" data-id="1143238" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143238/the-ethics-of-influencer-marketing"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bcaa883e8466.jpg" alt="The ethics of influencer marketing"/></a></div> </figure>  <h2 data-layout="story" data-id="1143238" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143238/the-ethics-of-influencer-marketing" class="story__link"><strong>The ethics of influencer marketing</strong> </a></h2>  <div class="story__excerpt ">As influencer marketing gains traction as a communication platform, the need to regulate it has become essential. </div> </article>   <article class="box story py-2" data-id="1143230" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143230/hitting-the-beauty-spot"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bca1c7c71ec3.jpg" alt="Hitting the beauty spot"/></a></div> </figure>  <h2 data-layout="story" data-id="1143230" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143230/hitting-the-beauty-spot" class="story__link"><strong>Hitting the beauty spot</strong> </a></h2>  <div class="story__excerpt ">Naya Pakistan is the buzzword of 2018, yet something has to be said for the purana Pakistan that thrives within. </div> </article>   <article class="box story py-2" data-id="1143232" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143232/the-power-of-the-beauty-blogger"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bca1dc5342c5.jpg" alt="The power of the beauty blogger"/></a></div> </figure>  <h2 data-layout="story" data-id="1143232" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143232/the-power-of-the-beauty-blogger" class="story__link"><strong>The power of the beauty blogger</strong> </a></h2>  <div class="story__excerpt ">The impact of social media on beauty products. </div> </article>   <article class="box story py-2" data-id="1143233" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143233/beauty-is-the-beast"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bca1e3939865.jpg" alt="Beauty is the beast"/></a></div> </figure>  <h2 data-layout="story" data-id="1143233" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143233/beauty-is-the-beast" class="story__link"><strong>Beauty is the beast</strong> </a></h2>  <div class="story__excerpt ">Umair Saeed shames an industry that undermines the self-confidence of both women and men. </div> </article>   <article class="box story py-2" data-id="1143228" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143228/the-price-of-a-close-shave"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bca1a58975e6.jpg" alt="The price of a close shave"/></a></div> </figure>  <h2 data-layout="story" data-id="1143228" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143228/the-price-of-a-close-shave" class="story__link"><strong>The price of a close shave</strong> </a></h2>  <div class="story__excerpt ">How disruption is threatening Gillette's dominance. </div> </article>   <article class="box story py-2" data-id="1143252" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143252/how-to-be-presentation-perfect"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/11/5bed64d981db6.jpg" alt="How to be presentation perfect"/></a></div> </figure>  <h2 data-layout="story" data-id="1143252" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143252/how-to-be-presentation-perfect" class="story__link"><strong>How to be presentation perfect</strong> </a></h2>  <div class="story__excerpt ">How advertising professionals can make impressive presentations. </div> </article>   <article class="box story py-2" data-id="1143249" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143249/when-entrepreneurs-dont-think-big"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/11/5be932bd37730.jpg" alt="When entrepreneurs don't think big"/></a></div> </figure>  <h2 data-layout="story" data-id="1143249" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143249/when-entrepreneurs-dont-think-big" class="story__link"><strong>When entrepreneurs don't think big</strong> </a></h2>  <div class="story__excerpt ">Interview with Khurram Zafar, Director, National Incubation Centre. </div> </article>   <article class="box story py-2" data-id="1143251" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143251/an-eye-for-beauty"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bcd41007aa90.jpg" alt="An eye for beauty"/></a></div> </figure>  <h2 data-layout="story" data-id="1143251" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143251/an-eye-for-beauty" class="story__link"><strong>An eye for beauty</strong> </a></h2>  <div class="story__excerpt ">Humayun Farooq, Marketing Director Health, RB Pakistan, in profile. </div> </article>   <article class="box story py-2" data-id="1143227" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143227/organic-spurts"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bca19aa8d0f6.jpg" alt="Organic spurts"/></a></div> </figure>  <h2 data-layout="story" data-id="1143227" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143227/organic-spurts" class="story__link"><strong>Organic spurts</strong> </a></h2>  <div class="story__excerpt ">Examining the rising local organic personal care segment in Pakistan. </div> </article>   <article class="box story py-2" data-id="1143246" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143246/balancing-mind-body-and-soul"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/11/5be124076acfe.jpg" alt="Balancing mind, body and soul"/></a></div> </figure>  <h2 data-layout="story" data-id="1143246" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143246/balancing-mind-body-and-soul" class="story__link"><strong>Balancing mind, body and soul</strong> </a></h2>  <div class="story__excerpt ">Aamna Haider Isani on juggling people, home and work. </div> </article>   <article class="box story py-2" data-id="1143237" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143237/haleeb-diversifies"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bca399731457.jpg" alt="Haleeb diversifies"/></a></div> </figure>  <h2 data-layout="story" data-id="1143237" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143237/haleeb-diversifies" class="story__link"><strong>Haleeb diversifies</strong> </a></h2>  <div class="story__excerpt ">Interview with Memosh Khawaja, CEO, Haleeb Foods Limited. </div> </article>   <article class="box story py-2" data-id="1143225" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143225/sowing-the-seeds"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bca12ed892f5.jpg" alt="Sowing the seeds"/></a></div> </figure>  <h2 data-layout="story" data-id="1143225" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143225/sowing-the-seeds" class="story__link"><strong>Sowing the seeds</strong> </a></h2>  <div class="story__excerpt ">Do Pakistani companies have the right components in place to bring their CSR projects to fruition? </div> </article>   <article class="box story py-2" data-id="1143240" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143240/local-manufacturers-need-a-level-playing-field"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bd94aba537b5.jpg" alt=""Local manufacturers need a level playing field""/></a></div> </figure>  <h2 data-layout="story" data-id="1143240" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143240/local-manufacturers-need-a-level-playing-field" class="story__link"><strong>"Local manufacturers need a level playing field"</strong> </a></h2>  <div class="story__excerpt ">Interview with Amir Maskatiya, CEO, Maskatiya Industries. </div> </article>   <article class="box story py-2" data-id="1143224" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143224/who-killed-advertising"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bca125711241.jpg" alt="Who killed advertising?"/></a></div> </figure>  <h2 data-layout="story" data-id="1143224" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143224/who-killed-advertising" class="story__link"><strong>Who killed advertising?</strong> </a></h2>  <div class="story__excerpt ">A review of Ken Auletta's bestseller Frenemies. </div> </article>   <article class="box story py-2" data-id="1143226" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143226/the-business-of-beauty"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bca1805274a1.jpg" alt="THE BUSINESS OF BEAUTY"/></a></div> </figure>  <h2 data-layout="story" data-id="1143226" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143226/the-business-of-beauty" class="story__link"><strong>THE BUSINESS OF BEAUTY</strong> </a></h2>  <div class="story__excerpt ">Whatever else happens to the economy, the beauty and personal care segment continues to maintain an upwards trajectory. </div> </article>   <article class="box story py-2" data-id="1143241" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143241/campaign-watch"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bcab65942da3.jpg" alt="Campaign Watch"/></a></div> </figure>  <h2 data-layout="story" data-id="1143241" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143241/campaign-watch" class="story__link"><strong>Campaign Watch</strong> </a></h2>  <div class="story__excerpt ">A review of some of the latest advertising campaigns. </div> </article>   <article class="box story py-2" data-id="1143236" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143236/how-musk-lost-his-magic"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bca2f681220a.jpg" alt="How Musk lost his magic"/></a></div> </figure>  <h2 data-layout="story" data-id="1143236" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143236/how-musk-lost-his-magic" class="story__link"><strong>How Musk lost his magic</strong> </a></h2>  <div class="story__excerpt ">What lies ahead for Elon Musk. </div> </article>  <span class="badge size-three px-1">Published in Sep-Oct 2018</span>  <article class="box story py-2" data-id="1143243" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143243/campaigns-for-july-august"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bccc6a853b0e.jpg" alt="Campaigns for JULY – AUGUST"/></a></div> </figure>  <h2 data-layout="story" data-id="1143243" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143243/campaigns-for-july-august" class="story__link"><strong>Campaigns for JULY – AUGUST</strong> </a></h2>  <div class="story__excerpt ">Campaigns for July – August </div> </article>   <article class="box story py-2" data-id="1143265" data-layout="story">  <figure class="media media--left col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143265/upward-and-onward-to-greatness-stan-lee-1922-2018"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/11/5bf401aca1e1e.jpg" alt="Upward and onward to greatness: Stan Lee (1922-2018)"/></a></div> </figure>  <h2 data-layout="story" data-id="1143265" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143265/upward-and-onward-to-greatness-stan-lee-1922-2018" class="story__link">Upward and onward to greatness: Stan Lee (1922-2018) </a></h2>  <div class="story__excerpt ">How Stan Lee built the Marvel brand. </div> </article>  <span class="badge size-three px-1">Campaigns</span>  <article class="box story py-2" data-id="1143244" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143244/a-few-of-my-favourite-things"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bccd17584075.jpg" alt="A few of my favourite things"/></a></div> </figure>  <h2 data-layout="story" data-id="1143244" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143244/a-few-of-my-favourite-things" class="story__link"><strong>A few of my favourite things</strong> </a></h2>  <div class="story__excerpt ">A look at some of the best ad campaigns of 2018 so far. </div> </article>   <article class="box story py-2" data-id="1143235" data-layout="story">  <figure class="media media--left col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143235/national-foods-new-thinking-on-new-flavours"><img src="https://web.archive.org/web/20190120102839im_/https://i.dawn.com/thumbnail/2018/10/5bca2bc266945.jpg" alt="National Foods' new thinking on new flavours"/></a></div> </figure>  <h2 data-layout="story" data-id="1143235" class="story__title size-six "><a href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/news/1143235/national-foods-new-thinking-on-new-flavours" class="story__link"><strong>National Foods' new thinking on new flavours</strong> </a></h2>  <div class="story__excerpt ">Will National foods' new approach work? </div> </article>   </div> </div> </div> <aside class="pb-4">  <section class="widget theme widget-popular " data-type="popular" data-id="180"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-center modifywidget--title-large modifywidget--title-light modifywidget--title-uppercase"><span>Most Popular</span></h2> </div> <div class="widget__main "> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1143313" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/http://aurora.dawn.com/news/1143313/destined-for-the-spotlight"><img src="https://web.archive.org/web/20190120102839im_/http://i.dawn.com/thumbnail/2018/12/5c1a68c5ddae9.jpg" alt="Destined for the spotlight"/></a></div> </figure>  <h2 data-layout="story" data-id="1143313" class="story__title size-five "><a href="https://web.archive.org/web/20190120102839/http://aurora.dawn.com/news/1143313/destined-for-the-spotlight" class="story__link"><strong>Destined for the spotlight</strong> </a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1143296" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/http://aurora.dawn.com/news/1143296/pakistani-start-ups-the-next-innovation-district"><img src="https://web.archive.org/web/20190120102839im_/http://i.dawn.com/thumbnail/2018/12/5c1934ac84e94.jpg" alt="Pakistani start-ups: The next innovation district"/></a></div> </figure>  <h2 data-layout="story" data-id="1143296" class="story__title size-five "><a href="https://web.archive.org/web/20190120102839/http://aurora.dawn.com/news/1143296/pakistani-start-ups-the-next-innovation-district" class="story__link"><strong>Pakistani start-ups: The next innovation district</strong> </a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1143360" data-layout="story">  <figure class="media media--left col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/http://aurora.dawn.com/news/1143360/an-answer-to-pakistans-water-woes"><img src="https://web.archive.org/web/20190120102839im_/http://i.dawn.com/thumbnail/2019/01/5c3ecf4baf7a4.jpg" alt="An answer to Pakistan’s water woes?"/></a></div> </figure>  <h2 data-layout="story" data-id="1143360" class="story__title size-five "><a href="https://web.archive.org/web/20190120102839/http://aurora.dawn.com/news/1143360/an-answer-to-pakistans-water-woes" class="story__link"><strong>An answer to Pakistan’s water woes?</strong> </a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1143310" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/http://aurora.dawn.com/news/1143310/let-the-sparks-fly"><img src="https://web.archive.org/web/20190120102839im_/http://i.dawn.com/thumbnail/2018/12/5c1a65c302d3d.jpg" alt="Let the sparks fly"/></a></div> </figure>  <h2 data-layout="story" data-id="1143310" class="story__title size-five "><a href="https://web.archive.org/web/20190120102839/http://aurora.dawn.com/news/1143310/let-the-sparks-fly" class="story__link"><strong>Let the sparks fly</strong> </a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142028" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102839/http://aurora.dawn.com/news/1142028/from-a-kiryana-to-a-superstore-the-success-story-of-imtiaz-super-market"><img src="https://web.archive.org/web/20190120102839im_/http://i.dawn.com/thumbnail/2017/05/5919503f696f0.jpg" alt="From a kiryana to a superstore – the success story of Imtiaz Super Market"/></a></div> </figure>  <h2 data-layout="story" data-id="1142028" class="story__title size-five "><a href="https://web.archive.org/web/20190120102839/http://aurora.dawn.com/news/1142028/from-a-kiryana-to-a-superstore-the-success-story-of-imtiaz-super-market" class="story__link"><strong>From a kiryana to a superstore – the success story of Imtiaz Super Market</strong> </a></h2> </article>  </div> </div><div class="clear--both"> </div></div> </div> </section>   <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-center modifywidget--title-large modifywidget--title-light modifywidget--title-uppercase"><span>Contributors</span></h2> </div> <div class="widget__main "> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center font-normal text-black "><a title="Talha bin Hamid" href="https://web.archive.org/web/20190120102839/https://aurora.dawn.com/authors/3341/talha-bin-hamid" class="">Talha bin Hamid</a></h2> </div>  <article 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