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Google Tag Manager + Events

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Prices</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3281" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-opt-in/changelog/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Changelog</span></span></a></li> </ul></li> </ul></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3282" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/blog/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Blog</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3283" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/account/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Account</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3284" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/affiliate/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Affiliate</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3285" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/support/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Support</span></span></a></li> <li class="site-id-2 mlp-language-nav-item menu-item menu-item-type-mlp_language menu-item-object-mlp_language menu-item-3287" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://de.borlabs.io/kb/google-tag-manager-nutzen/" rel="alternate" data-level="1" lang="de-DE" hreflang="de-DE" role="menuitem"><span class="menu-item-text"><span class="menu-text"><span class="lang"><i class="fas fa-language"></i> <span class="langTitle">Deutsch</span></span></span></span></a></li> </ul> <div class="mini-widgets"><div class="soc-ico show-on-desktop in-menu-first-switch in-menu-second-switch disabled-bg custom-border border-on hover-custom-bg hover-disabled-border hover-border-off"><a title="Facebook page opens in new window" href="https://web.archive.org/web/20211202102140/https://www.facebook.com/Borlabs/" target="_blank" class="facebook"><span class="soc-font-icon"></span><span class="screen-reader-text">Facebook page opens in new window</span></a><a title="Twitter page opens in new window" href="https://web.archive.org/web/20211202102140/https://twitter.com/borlabs_io" target="_blank" class="twitter"><span class="soc-font-icon"></span><span class="screen-reader-text">Twitter page opens in new window</span></a><a title="YouTube page opens in new window" href="https://web.archive.org/web/20211202102140/https://www.youtube.com/c/Borlabs" target="_blank" class="you-tube"><span class="soc-font-icon"></span><span class="screen-reader-text">YouTube page opens in new window</span></a></div></div> </header> </div> <div class="dt-mobile-header mobile-menu-show-divider"> <div class="dt-close-mobile-menu-icon"><div class="close-line-wrap"><span class="close-line"></span><span class="close-line"></span><span class="close-line"></span></div></div> <ul id="mobile-menu" class="mobile-main-nav" role="menubar"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-3270 first" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Home</span></span></a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3286 has-children" role="presentation"><a href="#" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Products</span></span></a><ul class="sub-nav gradient-hover hover-style-bg level-arrows-on" role="menubar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3716 first has-children" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-cookie/" data-level="2" role="menuitem"><span class="menu-item-text"><span class="menu-text">Borlabs Cookie</span><span class="subtitle-text">GDPR cookie solution</span></span></a><ul class="sub-nav gradient-hover hover-style-bg level-arrows-on" role="menubar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3793 first" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-cookie/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Information &#038; Prices</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3276" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-cookie/iframe-demo/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Iframe Demo</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3277" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-cookie/recover-license-key/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Recover license key</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3278" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-cookie/download/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Download</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3279" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-cookie/changelog/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Changelog</span></span></a></li> </ul></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3271 has-children" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-cache/" data-level="2" role="menuitem"><span class="menu-item-text"><span class="menu-text">Borlabs Cache</span><span class="subtitle-text">Accelerates your website</span></span></a><ul class="sub-nav gradient-hover hover-style-bg level-arrows-on" role="menubar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3792 first" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-cache/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Information &#038; Prices</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3272" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-cache/features/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Features</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3273" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-cache/download/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Download</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3274" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-cache/changelog/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Changelog</span></span></a></li> </ul></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3280 has-children" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-opt-in/" data-level="2" role="menuitem"><span class="menu-item-text"><span class="menu-text">Borlabs Opt-in</span><span class="subtitle-text">Double Opt-in for Forms</span></span></a><ul class="sub-nav gradient-hover hover-style-bg level-arrows-on" role="menubar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3794 first" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-opt-in/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Information &#038; Prices</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3281" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/borlabs-opt-in/changelog/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Changelog</span></span></a></li> </ul></li> </ul></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3282" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/blog/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Blog</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3283" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/account/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Account</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3284" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/affiliate/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Affiliate</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3285" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/support/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Support</span></span></a></li> <li class="site-id-2 mlp-language-nav-item menu-item menu-item-type-mlp_language menu-item-object-mlp_language menu-item-3287" role="presentation"><a href="https://web.archive.org/web/20211202102140/https://de.borlabs.io/kb/google-tag-manager-nutzen/" rel="alternate" data-level="1" lang="de-DE" hreflang="de-DE" role="menuitem"><span class="menu-item-text"><span class="menu-text"><span class="lang"><i class="fas fa-language"></i> <span class="langTitle">Deutsch</span></span></span></span></a></li> </ul> <div class="mobile-mini-widgets-in-menu"></div> </div> <div class="page-title content-left gradient-bg breadcrumbs-off breadcrumbs-mobile-off page-title-responsive-enabled"> <div class="wf-wrap"> <div class="page-title-head hgroup"><h1 class="entry-title">Google Tag Manager + Events</h1></div> </div> </div> <div id="main" class="sidebar-none sidebar-divider-off"> <div class="main-gradient"></div> <div class="wf-wrap"> <div class="wf-container-main"> <div class="mkb-root mkb-clearfix mkb-sidebar-right mkb-container"><div class="mkb-content-main mkb-content-main--article mkb-content-main--has-sidebar"><div id="mkb-article-4071"><div class="mkb-page-header"></div><!-- .mkb-entry-header --> <div class="mkb-article-versions"> For version:<span class="mkb-article-version">Borlabs Cookie 2.0</span> </div> <div class="mkb-breadcrumbs"> <div class="mkb-breadcrumbs__gradient"></div> <div class="mkb-breadcrumbs__pattern"></div> <span class="mkb-breadcrumbs__label"> You are here: </span> <ul class="mkb-breadcrumbs__list"> <li> <a href="https://web.archive.org/web/20211202102140/https://borlabs.io/support/"> Support </a> <i class="mkb-breadcrumbs-icon fa fa-caret-right"></i> </li> <li> <a href="https://web.archive.org/web/20211202102140/https://borlabs.io/kbtopic/borlabs-cookie/"> Borlabs Cookie </a> <i class="mkb-breadcrumbs-icon fa fa-caret-right"></i> </li> <li> <a href="https://web.archive.org/web/20211202102140/https://borlabs.io/kbtopic/borlabs-cookie-plugins/"> Plugins &amp; External Services </a> <i class="mkb-breadcrumbs-icon fa fa-caret-right"></i> </li> <li> Google Tag Manager + Events </li> </ul> </div> <div class="mkb-single-content"><div class="mkb-single-content__featured"></div><div class="mkb-single-content__text"> <div class="mkb-article-header"> <div class="mkb-article-header__estimate"> <i class="mkb-estimated-icon fa fa-clock-o"></i> <span>Estimated reading time:</span> <span>4 min</span> </div> <div class="mkb-anchors-list mkb-anchors-list--dynamic mkb-anchors-list--hierarchical"> <div class="mkb-anchors-list__title"> In this article </div> <ul class="mkb-anchors-list__container"><li class="mkb-anchors-list__item"><a href="#" class="mkb-anchors-list__item-link" data-index="0"><span class="mkb-anchors-list__item-link-label">1. Step 1: Set up Google Tag Manager</span></a></li><li class="mkb-anchors-list__item"><a href="#" class="mkb-anchors-list__item-link" data-index="1"><span class="mkb-anchors-list__item-link-label">2. Step 2: Add Cookie</span></a><ul><li class="mkb-anchors-list__item"><a href="#" class="mkb-anchors-list__item-link" data-index="2"><span class="mkb-anchors-list__item-link-label">2.1. Set up Google Analytics</span></a></li></ul></li><li class="mkb-anchors-list__item"><a href="#" class="mkb-anchors-list__item-link" data-index="3"><span class="mkb-anchors-list__item-link-label">3. Step 3: Create tag</span></a></li><li class="mkb-anchors-list__item"><a href="#" class="mkb-anchors-list__item-link" data-index="4"><span class="mkb-anchors-list__item-link-label">4. Step 4: Create trigger for tag</span></a></li><li class="mkb-anchors-list__item"><a href="#" class="mkb-anchors-list__item-link" data-index="5"><span class="mkb-anchors-list__item-link-label">5. Optional: Add additional Trigger</span></a><ul><li class="mkb-anchors-list__item"><a href="#" class="mkb-anchors-list__item-link" data-index="6"><span class="mkb-anchors-list__item-link-label">5.1. Add variable template</span></a></li><li class="mkb-anchors-list__item"><a href="#" class="mkb-anchors-list__item-link" data-index="7"><span class="mkb-anchors-list__item-link-label">5.2. Create variable to lock</span></a></li><li class="mkb-anchors-list__item"><a href="#" class="mkb-anchors-list__item-link" data-index="8"><span class="mkb-anchors-list__item-link-label">5.3. Example 1: Create a tag to track click on specific links as an event.</span></a></li><li class="mkb-anchors-list__item"><a href="#" class="mkb-anchors-list__item-link" data-index="9"><span class="mkb-anchors-list__item-link-label">5.4. Example 2: "Enhanced Ecommerce tracking" with the "Google Tag Manager Plugin".</span></a></li></ul></li><li class="mkb-anchors-list__item"><a href="#" class="mkb-anchors-list__item-link" data-index="10"><span class="mkb-anchors-list__item-link-label">6. Finished &amp; last tips</span></a></li><li class="mkb-anchors-list__item"><a href="#" class="mkb-anchors-list__item-link" data-index="11"><span class="mkb-anchors-list__item-link-label">7. Bonus: Testing</span></a></li></ul> </div> </div> <div class="mkb-article-text mkb-clearfix"> <p>In this article, we'll show you how you can use Borlabs Cookie to obtain consent for your tags in Google Tag Manager to execute only those tags for which consent has been given.</p> <div class="mkb-shortcode-container"> <div class="mkb-info"> <div class="mkb-info__icon"> <i class="fa fa-lg fa-info-circle"></i> </div> <div class="mkb-info__content"> Whether the Google Tag Manager can be classified as <strong>essential </strong>or <strong>technically necessary</strong> is currently legally controversial and we would advise against it. </div> </div> </div> <h2>Step 1: Set up Google Tag Manager</h2> <p>Click on <strong>Cookies </strong>in Borlabs Cookie and then on <strong>Add New</strong> in the <strong>Essential </strong>Cookie Group.</p> <div class="wp-block-image image-shadow"><figure class="aligncenter"><img loading="lazy" width="1021" height="200" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/02/en-setup-cookie-essential.png" alt="" class="wp-image-4025" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/02/en-setup-cookie-essential.png 1021w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/02/en-setup-cookie-essential-300x59.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/02/en-setup-cookie-essential-768x150.png 768w" sizes="(max-width: 1021px) 100vw, 1021px"/></figure></div> <p>In Services, select <strong>Google Tag Manager</strong> and click <strong>Next</strong>.</p> <div class="wp-block-image image-shadow"><figure class="aligncenter is-resized"><img loading="lazy" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/02/en-gtm-step-2-1.png" alt="" class="wp-image-4073" width="664" height="263" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/02/en-gtm-step-2-1.png 683w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/02/en-gtm-step-2-1-300x119.png 300w" sizes="(max-width: 664px) 100vw, 664px"/></figure></div> <p>Borlabs Cookie fills in all necessary data. Scroll down to <strong>Additional Settings</strong> and enter your <strong>GTM ID</strong>. Also enable "Prioritize" and "Cookie before consent".</p> <div class="mkb-shortcode-container"> <div class="mkb-warning"> <div class="mkb-warning__icon"> <i class="fa fa-lg fa-exclamation-triangle"></i> </div> <div class="mkb-warning__content"> Whether the Google Tag Manager can be classified as <strong>essential </strong>or <strong>technically necessary</strong> is currently a matter of legal dispute. In case of doubt, the option "Cookie before consent" should remain deactivated. </div> </div> </div> <figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="269" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_load_before_consent_en-1024x269.png" alt="" class="wp-image-5098" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_load_before_consent_en-1024x269.png 1024w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_load_before_consent_en-300x79.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_load_before_consent_en-768x202.png 768w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_load_before_consent_en-1536x403.png 1536w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_load_before_consent_en-2048x538.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure> <div class="mkb-shortcode-container"> <div class="mkb-info"> <div class="mkb-info__icon"> <i class="fa fa-lg fa-info-circle"></i> </div> <div class="mkb-info__content"> If the plugin "Google Tag Manager for WordPress" by "Thomas Geier" is used, the GTM-ID and all code fields (opt-in code + fallback code) must be left empty. Instead of the GTM-ID write in the field "not necessary", because this is a mandatory field. </div> </div> </div> <h2>Step 2: Add Cookie</h2> <p>We need to create a cookie in Borlabs Cookie for all <strong>tags </strong>from the Google Tag Manager for which we need consent. This cookie is only used to transfer the status of consent to the Google Tag Manager. In this example, we use the <strong>tag </strong>for Google Analytics.</p> <h3>Set up Google Analytics</h3> <p>Click on <strong>Cookies </strong>in Borlabs Cookie and then on <strong>Add New</strong> in the Cookie Group <strong>Statistics</strong>.</p> <div class="wp-block-image image-shadow"><figure class="aligncenter"><img loading="lazy" width="1013" height="194" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/02/en-gtm-step-5.png" alt="" class="wp-image-4076" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/02/en-gtm-step-5.png 1013w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/02/en-gtm-step-5-300x57.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/02/en-gtm-step-5-768x147.png 768w" sizes="(max-width: 1013px) 100vw, 1013px"/></figure></div> <p>Under Services, select<strong> Google Analytics</strong> and click <strong>Next</strong>.</p> <div class="wp-block-image image-shadow"><figure class="aligncenter"><img loading="lazy" width="693" height="266" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/02/en-gtm-step-6.png" alt="" class="wp-image-4077" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/02/en-gtm-step-6.png 693w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/02/en-gtm-step-6-300x115.png 300w" sizes="(max-width: 693px) 100vw, 693px"/></figure></div> <p>Borlabs Cookie fills in all necessary data. Scroll down to <strong>Additional Settings</strong> and enter something in the <strong>Tracking ID</strong> field. This field is mandatory, but we don't need it. </p> <p>Under <strong>Opt-in Code</strong> insert the following code:</p> <pre class="language-javascript line-numbers"><code>&lt;script&gt; window.dataLayer = window.dataLayer || []; window.dataLayer.push({ event: &#039;borlabsCookieOptInGoogleAnalytics&#039;, }); &lt;/script&gt;</code></pre> <div class="wp-block-image image-shadow"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="605" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/07/en-gtm-step-7.2-1024x605.png" alt="" class="wp-image-4798" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/07/en-gtm-step-7.2-1024x605.png 1024w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/07/en-gtm-step-7.2-300x177.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/07/en-gtm-step-7.2-768x454.png 768w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/07/en-gtm-step-7.2-1536x907.png 1536w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/07/en-gtm-step-7.2-2048x1209.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure></div> <p>If the visitor agrees to the use of Google Analytics, the event <strong>borlabsCookieOptInGoogleAnalytics</strong> is sent to the Google Tag Manager. We will use this event later for our <strong>trigger </strong>that will initiate the Google Analytics <strong>tag </strong>in Google Tag Manager.</p> <div class="mkb-shortcode-container"> <div class="mkb-tip"> <div class="mkb-tip__icon"> <i class="fa fa-lg fa-lightbulb-o"></i> </div> <div class="mkb-tip__content"> The event name <strong>borlabsCookieOptInGoogleAnalytics</strong> has been freely chosen by us. We could also use <strong>dsgvoYadaYada</strong> as event name. The only important thing is that the event name must be unique and should not be triggered by any other system or cookie. </div> </div> </div> <p>Then click on<strong> Save all settings</strong>. You have successfully created a cookie for which we can obtain consent and transfer this information to the Google Tag Manager.</p> <h2>Step 3: Create tag</h2> <p>In Google Tag Manager, click <strong>Tag </strong>on the left and then click <strong>New</strong>.</p> <div class="wp-block-image image-shadow"><figure class="aligncenter"><img src="https://web.archive.org/web/20211202102140im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/10/de-gtm-step-13-1024x200.png" alt="" class="wp-image-5614"/></figure></div> <p>An overlay opens, just click on the block symbol in the middle under <strong>Tag Configuration</strong>.</p> <figure class="wp-block-video"><video autoplay controls loop muted src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/09/video_gtm_create_tag_en.mp4"></video></figure> <p>We call the <strong>tag Google Analytics</strong>. As shown in the video, we select <strong>Google Analytics: GA4 Configuration</strong>. Then we copy the Google Analytics Measurement&nbsp;ID (<strong>G-XXXXXXXX</strong>) into the <strong>Measurement&nbsp;ID</strong> field.</p> <h2>Step 4: Create trigger for tag</h2> <p>It's nearly done! We have created a <strong>tag </strong>in step 3, but have not yet saved it. In order for the <strong>tag </strong>to be executed, we need a <strong>trigger</strong>.</p> <figure class="wp-block-video"><video autoplay controls loop muted src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/09/video_gtm_create_trigger_en.mp4"></video></figure> <p>As shown in the video, click on the grey symbol in the middle and then click on the <strong>+ </strong>symbol in the top right corner of the overlay.</p> <p>In the overlay that now opens, click on the gray symbol in the middle again and then select the <strong>Trigger Type Custom Event</strong>.</p> <p>In the <strong>Event Name</strong> field, enter the event name <strong>borlabsCookieOptInGoogleAnalytics</strong> that we have specified. If you opt-in to Borlabs Cookie, our Google Analytics cookie will trigger this event in Google Tag Manager and the <strong>trigger</strong> will, in turn, activate our <strong>tag</strong>.</p> <p>Name the trigger <strong>Google Analytics Trigger</strong> and then click <strong>Save</strong> at the top.</p> <p>Afterwards you are back in the overview of our Google Analytics <strong>tag</strong>. Click on <strong>Save </strong>in the upper right corner.</p> <div class="mkb-shortcode-container"> <div class="mkb-warning"> <div class="mkb-warning__icon"> <i class="fa fa-lg fa-exclamation-triangle"></i> </div> <div class="mkb-warning__content"> Warning: If you want to use additional triggers that are connected to Google Analytics or other tags like Facebook, a possible missing consent will be bypassed. In this case please follow the instructions <strong>Optional: Add additional Trigger</strong>.<br><br>A possible use case: You want to send an event to Google Analytics when a user clicks a button. </div> </div> </div> <h2>Optional: Add additional Trigger</h2> <div class="mkb-shortcode-container"> <div class="mkb-info"> <div class="mkb-info__icon"> <i class="fa fa-lg fa-info-circle"></i> </div> <div class="mkb-info__content"> In the following example we you how to add additional triggers. The same instructions can be used for other triggers. Please note: For all trigger types the condition <strong>Google Analytics Consent | is equal to | true</strong> must be added and the content variable <strong>Google Analytics Consent</strong> must exist. The one-time creation of the Consent variable is explained in "Creating variable to lock". </div> </div> </div> <h3>Add variable template</h3> <div class="mkb-shortcode-container"> <div class="mkb-tip"> <div class="mkb-tip__icon"> <i class="fa fa-lg fa-lightbulb-o"></i> </div> <div class="mkb-tip__content"> This step only needs to be done once, no matter what other triggers are added. Even if other tags such as Facebook are added at some point, this template can be used to lock the trigger. </div> </div> </div> <p>To lock a trigger on a Consent, we need a variable for the state of the Consent. To make creating this variable as easy as possible, we have published a template in the Google Tag Manager Template Gallery. This template needs to be imported in order to use it.</p> <p>To do this, go to "Templates" and click on "Search Gallery".</p> <figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="465" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_1_en-1024x465.png" alt="" class="wp-image-5066" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_1_en-1024x465.png 1024w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_1_en-300x136.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_1_en-768x349.png 768w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_1_en-1536x697.png 1536w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_1_en-2048x930.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure> <p>Now select the template "Borlabs Cookie Consent Variable".</p> <figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="816" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_2_de-1024x816.png" alt="" class="wp-image-5067" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_2_de-1024x816.png 1024w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_2_de-300x239.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_2_de-768x612.png 768w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_2_de-1536x1224.png 1536w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_2_de-2048x1632.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure> <p>Now click on "Add to workspace" in the upper right corner.</p> <figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="743" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_3_en-1024x743.png" alt="" class="wp-image-5068" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_3_en-1024x743.png 1024w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_3_en-300x218.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_3_en-768x557.png 768w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_3_en-1536x1114.png 1536w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_3_en-2048x1486.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure> <p>Now the Google Tag Manager asks again for the necessary permissions. Click on "Add" here.</p> <figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="467" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_4_en-1024x467.png" alt="" class="wp-image-5069" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_4_en-1024x467.png 1024w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_4_en-300x137.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_4_en-768x350.png 768w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_4_en-1536x700.png 1536w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_variable_template_step_4_en-2048x934.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure> <p>Now the template should have been added.</p> <h3>Create variable to lock</h3> <p>To ensure that the trigger is only fired if consent has already been given to Google Analytics, we create a custom variable. To do this, in Google Tag Manager, go to <strong>Variables </strong>in the left navigation and click <strong>New</strong> on <strong>User-Defined Variables</strong>.</p> <div class="wp-block-image image-shadow"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="575" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-1-1024x575.png" alt="" class="wp-image-4444" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-1-1024x575.png 1024w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-1-300x169.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-1-768x432.png 768w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-1-1536x863.png 1536w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-1-2048x1151.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure></div> <p>Now select the "Borlabs Cookie Consent Variable" template.</p> <figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="517" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_2_en-1024x517.png" alt="" class="wp-image-5070" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_2_en-1024x517.png 1024w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_2_en-300x151.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_2_en-768x388.png 768w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_2_en-1536x775.png 1536w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_2_en-2048x1034.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure> <p>Now you have to enter the ID of the cookie in the Borlabs Cookie plugin into the input field "Key of the service/cookie". In our case, the ID is "google-analytics".</p> <figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="690" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_3_en-1024x690.png" alt="" class="wp-image-5071" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_3_en-1024x690.png 1024w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_3_en-300x202.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_3_en-768x518.png 768w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_3_en-1536x1035.png 1536w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_3_en-2048x1381.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure> <p>If you are unsure about the ID, you can look up the ID in the cookie settings in the Borlabs Cookie plugin and copy it.</p> <figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="466" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_lookup_cookie_id_en-1024x466.png" alt="" class="wp-image-5072" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_lookup_cookie_id_en-1024x466.png 1024w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_lookup_cookie_id_en-300x136.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_lookup_cookie_id_en-768x349.png 768w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_lookup_cookie_id_en-1536x698.png 1536w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_lookup_cookie_id_en-2048x931.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure> <p>Now give the variable a meaningful name such as <strong>Google Analytics Consent</strong> in the header of the Create Variable area and then save.</p> <figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="691" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_4_en-1024x691.png" alt="" class="wp-image-5074" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_4_en-1024x691.png 1024w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_4_en-300x202.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_4_en-768x518.png 768w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_4_en-1536x1036.png 1536w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/11/borlabs_cookie_gtm_add_variable_step_4_en-2048x1382.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure> <h3>Example 1: Create a tag to track click on specific links as an event.</h3> <p>As an example, we will create a trigger to send a click on a link a specific CSS class as an event to Google Analytics. To do this, we give the link a CSS class in WordPress. In this example, this class is <strong>sales-link</strong>.</p> <p>The first thing to do is to create a trigger for it. To do this, go to <strong>Trigger</strong> in the left navigation of the Google Tag Manager and click on <strong>New</strong>.</p> <div class="wp-block-image image-shadow"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="388" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-2-1024x388.png" alt="" class="wp-image-4446" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-2-1024x388.png 1024w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-2-300x114.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-2-768x291.png 768w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-2-1536x582.png 1536w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-2-2048x775.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure></div> <p>Click on the <strong>Trigger Configuration</strong> area and select <strong>Just Links</strong> under <strong>Choose trigger type</strong>.</p> <p>Now select <strong>Some Links Clicks</strong> and then add the following conditions:</p> <ul><li>Click Classes | contains | sales-link</li><li>Google Analytics Consent | equals | true</li></ul> <p>If "Click Class" is not in the list, select "Select integrated variable" and then select "Click Class".&nbsp;</p> <p>We will then name the trigger <strong>Click - Sales Link</strong> and press <strong>Save</strong>.</p> <figure class="wp-block-video aligncenter image-shadow"><video controls src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/09/video_gtm_create_custom_trigger_en.mp4"></video></figure> <p>Finally, we have to create a tag for the Google Analytics event. To do this, go to <strong>Tags</strong> in the left navigation in the Google Tag Manager and click on <strong>New</strong>.</p> <div class="wp-block-image image-shadow"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="396" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-3-1024x396.png" alt="" class="wp-image-4448" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-3-1024x396.png 1024w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-3-300x116.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-3-768x297.png 768w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-3-1536x595.png 1536w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2020/12/en-gtm-step-trigger-3-2048x793.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure></div> <p>Click on the <strong>Tag Configuration</strong> section and select <strong>Google Analytics: GA4 Event</strong> under <strong>Select tag type</strong>.</p> <p>Now select the <strong>Google Analytics</strong> tag for the <strong>configuration tag</strong>. For this example, we choose sales_link as the <strong>event name</strong>.</p> <p>To connect the tag to the trigger you just created, click on the <strong>Trigger </strong>area and select the <strong>Click - Sales Link </strong>trigger under <strong>Select Trigger</strong>.</p> <p>Then save the tag with any name (in our case, <strong>Google Analytics Sales Link Event</strong>).</p> <figure class="wp-block-video aligncenter image-shadow"><video controls src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/09/video_gtm_create_tag_for_custom_trigger_en.mp4"></video></figure> <h3>Example 2: "Enhanced Ecommerce tracking" with the "Google Tag Manager Plugin".</h3> <div class="mkb-shortcode-container"> <div class="mkb-warning"> <div class="mkb-warning__icon"> <i class="fa fa-lg fa-exclamation-triangle"></i> </div> <div class="mkb-warning__content"> This example only works if the plugin "Google Tag Manager for WordPress" by "Thomas Geier" is used. </div> </div> </div> <p>Follow the guide below to configure the Google Tag Manager for "Enhanced Ecommerce Tracking":</p> <p><a href="https://web.archive.org/web/20211202102140/https://gtm4wp.com/how-to-articles/how-to-setup-enhanced-ecommerce-tracking">https://gtm4wp.com/how-to-articles/how-to-setup-enhanced-ecommerce-tracking</a></p> <p>When creating a trigger, note that the condition "<strong>Google Analytics Consent | is equal to | true</strong>" must be added.</p> <p>Here is an example from the guide:</p> <figure class="wp-block-image size-large image-shadow"><img loading="lazy" width="1024" height="701" src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/09/de-google-tag-manager-22.2-1024x701.png" alt="" class="wp-image-4968" srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/09/de-google-tag-manager-22.2-1024x701.png 1024w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/09/de-google-tag-manager-22.2-300x205.png 300w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/09/de-google-tag-manager-22.2-768x526.png 768w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/09/de-google-tag-manager-22.2-1536x1052.png 1536w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/09/de-google-tag-manager-22.2.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure> <p>Finally, the changes have to be saved. To do this, press the <strong>Send</strong> button at the top right of the navigation bar.</p> <h2>Finished &amp; last tips</h2> <p>When you have fully followed the steps, Borlabs Cookie will ask for permission to use Google Analytics and the Google Tag Manager will then run Google Analytics.</p> <p>If you now want to create another <strong>tag </strong>e.g. for Facebook, repeat step 2 to step 4 and replace the event name <strong>borlabsCookieOptInGoogleAnalytics</strong> with e.g. <strong>borlabsCookieOptInFacebook</strong>.</p> <h2>Bonus: Testing</h2> <p>If you want to make sure that your setup worked, you can use the Google Tag Manager to test your <strong>trigger </strong>and the execution of the <strong>tag</strong>. To do this, click Preview at the top of the Google Tag Manager.</p> <figure class="wp-block-image image-shadow"><img src="https://web.archive.org/web/20211202102140im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/10/de-gtm-step-17-1024x174.png" alt="" class="wp-image-5652"/></figure> <p>Then you can open your website in another tab (<strong>not </strong>incognito mode!) and see the Google Tag Manager console as shown in the video.</p> <figure class="wp-block-video"><video autoplay controls loop muted src="https://web.archive.org/web/20211202102140im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/10/de-gtm-step-18.mp4"></video></figure> <h4>Tip</h4> <p>If you make changes in Google Tag Manager and want to test them first, click <strong>Update </strong>to apply your changes to preview mode.</p> <figure class="wp-block-image image-shadow"><img src="https://web.archive.org/web/20211202102140im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/10/de-gtm-step-19-1024x304.png" alt="" class="wp-image-5654"/></figure> </div> <div class="mkb-article-extra"> <div class="mkb-article-extra__hidden"> <span class="mkb-article-extra__tracking-data" data-article-id="4071" data-article-title="Google Tag Manager + Events"></span> </div> <div class="mkb-article-extra__actions"> <div class="mkb-article-extra__rating fn-article-rating"> <div class="mkb-article-extra__rating-likes-block fn-rating-likes-block"> <div class="mkb-article-extra__rating-title">Was this article helpful?</div> <a href="#" class="mkb-article-extra__like" data-article-id="4071" data-article-title="Google Tag Manager + Events" title="Helpful"> <i class="mkb-like-icon fa fa-smile-o"></i> Helpful <span class="mkb-article-extra__stats-likes"> 9 </span> </a> <a href="#" class="mkb-article-extra__dislike" data-article-id="4071" data-article-title="Google Tag Manager + 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Since 2016 we develop Premium Plugins for WordPress.</p></div></section><section id="presscore-blog-posts-3" class="widget widget_presscore-blog-posts wf-cell wf-1-3"><div class="widget-title">Recent articles</div><ul class="recent-posts round-images"><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover layzr-bg" href="https://web.archive.org/web/20211202102140/https://borlabs.io/tidio-chatbots-live-chat/" aria-label="Post image"><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2040%2040'%2F%3E" data-src="https://web.archive.org/web/20211202102140/https://borlabs.io/wp-content/uploads/2021/08/Blog_illustration_Tidio-40x40.png" data-srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/08/Blog_illustration_Tidio-40x40.png 40w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/08/Blog_illustration_Tidio-80x80.png 80w" width="40" height="40" alt=""/></a></div><div class="post-content"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/tidio-chatbots-live-chat/">Tidio: Chatbots, Live-Chat &amp; more</a><br/><time datetime="2021-11-27T23:23:58+02:00">November 27, 2021</time></div></article></li><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover layzr-bg" href="https://web.archive.org/web/20211202102140/https://borlabs.io/helpdesk-software-comparison/" aria-label="Post image"><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2040%2040'%2F%3E" data-src="https://web.archive.org/web/20211202102140/https://borlabs.io/wp-content/uploads/2021/08/blog_illustration_13helpdesk_solutions_article-40x40.png" data-srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/08/blog_illustration_13helpdesk_solutions_article-40x40.png 40w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/08/blog_illustration_13helpdesk_solutions_article-80x80.png 80w" width="40" height="40" alt=""/></a></div><div class="post-content"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/helpdesk-software-comparison/">Helpdesk software 2021: The best ticket and chat systems in comparison</a><br/><time datetime="2021-11-22T17:47:59+02:00">November 22, 2021</time></div></article></li><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover layzr-bg" href="https://web.archive.org/web/20211202102140/https://borlabs.io/how-to-create-a-wordpress-backup/" aria-label="Post image"><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2040%2040'%2F%3E" data-src="https://web.archive.org/web/20211202102140/https://borlabs.io/wp-content/uploads/2021/08/blog_illustration_WPbackup_erstellen-40x40.png" data-srcset="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/08/blog_illustration_WPbackup_erstellen-40x40.png 40w, https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2021/08/blog_illustration_WPbackup_erstellen-80x80.png 80w" width="40" height="40" alt=""/></a></div><div class="post-content"><a href="https://web.archive.org/web/20211202102140/https://borlabs.io/how-to-create-a-wordpress-backup/">How to create a WordPress backup</a><br/><time datetime="2021-09-05T22:37:13+02:00">September 5, 2021</time></div></article></li></ul></section><section id="custom_html-3" class="widget_text widget widget_custom_html wf-cell wf-1-3"><div class="textwidget custom-html-widget"><div class="widget-title"><img src="https://web.archive.org/web/20211202102140im_/https://borlabs.io/wp-content/uploads/2019/03/paddle-logo.png" alt="Paddle Logo" width="187" height="70" style="width: auto; max-height: 30px;"> </div> <p>Sold and fulfilled by Paddle – an authorized reseller.</p> <p>Our order process is conducted by our online reseller Paddle.com. 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You can give your consent to whole categories or display further information and select certain cookies. </p> <div class="row no-gutters align-items-center"> <div class="col-12 col-sm-7"> <p class="_brlbs-accept"> <a href="#" class="_brlbs-btn _brlbs-btn-accept-all _brlbs-cursor" tabindex="0" role="button" data-cookie-accept-all > Accept all </a> <a href="#" id="CookiePrefSave" tabindex="0" role="button" class="_brlbs-btn _brlbs-cursor" data-cookie-accept > Save </a> </p> </div> <div class="col-12 col-sm-5"> <p class="_brlbs-refuse"> <a href="#" class="_brlbs-cursor" tabindex="0" role="button" data-cookie-back > Back </a> </p> </div> </div> </div> </div> <div data-cookie-accordion> <div class="bcac-item"> <div class="d-flex flex-row"> <label for="borlabs-cookie-group-essential" class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Essential (2)</span> </label> <div class="w-25 text-right"> </div> </div> <div class="d-block"> <p>Essential cookies enable basic functions and are necessary for the proper function of the website.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="essential" > <span data-cookie-accordion-status="show"> Show Cookie Information </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Hide Cookie Information </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="essential" > <table> <tr> <th>Name</th> <td> <label for="borlabs-cookie-borlabs-cookie"> Borlabs Cookie </label> </td> </tr> <tr> <th>Provider</th> <td>Owner of this website</td> </tr> <tr> <th>Purpose</th> <td>Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.</td> </tr> <tr> <th>Cookie Name</th> <td>borlabs-cookie</td> </tr> <tr> <th>Cookie Expiry</th> <td>1 Year</td> </tr> </table> <table> <tr> <th>Name</th> <td> <label for="borlabs-cookie-paddle"> Paddle </label> </td> </tr> <tr> <th>Provider</th> <td>Paddle Inc.</td> </tr> <tr> <th>Purpose</th> <td>For order processing we use the service provider Paddle. In order to be able to carry out the order processing, an essential cookie is set by Paddle.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211202102140/https://paddle.com/privacy/" target="_blank" rel="nofollow noopener noreferrer" > https://paddle.com/privacy/ </a> </td> </tr> <tr> <th>Host(s)</th> <td>paddle.com</td> </tr> <tr> <th>Cookie Name</th> <td>paddlejs_checkout_variant</td> </tr> <tr> <th>Cookie Expiry</th> <td>1-3 Month</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label for="borlabs-cookie-group-statistics" class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Statistics (1)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <input tabindex="0" id="borlabs-cookie-group-statistics" type="checkbox" name="cookieGroup[]" value="statistics" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off"> </span> </label> </div> </div> <div class="d-block"> <p>Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="statistics" > <span data-cookie-accordion-status="show"> Show Cookie Information </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Hide Cookie Information </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="statistics" > <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-google-analytics-cm" tabindex="0" type="checkbox" data-cookie-group="statistics" name="cookies[statistics][]" value="google-analytics-cm" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-google-analytics-cm"> Google Analytics </label> </td> </tr> <tr> <th>Provider</th> <td>Google LLC</td> </tr> <tr> <th>Purpose</th> <td>Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211202102140/https://policies.google.com/privacy?hl=en" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=en </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th>Cookie Expiry</th> <td>2 Months</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label for="borlabs-cookie-group-marketing" class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Marketing (2)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <input tabindex="0" id="borlabs-cookie-group-marketing" type="checkbox" name="cookieGroup[]" value="marketing" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off"> </span> </label> </div> </div> <div class="d-block"> <p>Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="marketing" > <span data-cookie-accordion-status="show"> Show Cookie Information </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Hide Cookie Information </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="marketing" > <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-facebook-pixel" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="facebook-pixel" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-facebook-pixel"> Facebook Pixel </label> </td> </tr> <tr> <th>Provider</th> <td>Facebook Ireland Limited</td> </tr> <tr> <th>Purpose</th> <td>Cookie by Facebook used for website analytics, ad targeting, and ad measurement.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211202102140/https://www.facebook.com/policies/cookies" target="_blank" rel="nofollow noopener noreferrer" > https://www.facebook.com/policies/cookies </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_fbp,act,c_user,datr,fr,m_pixel_ration,pl,presence,sb,spin,wd,xs</td> </tr> <tr> <th>Cookie Expiry</th> <td>Session / 1 Year</td> </tr> </table> <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-google-ads-cm" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google-ads-cm" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-google-ads-cm"> Google Ads </label> </td> </tr> <tr> <th>Provider</th> <td>Google LLC</td> </tr> <tr> <th>Purpose</th> <td>Cookie by Google used for conversion tracking of Google Ads.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211202102140/https://policies.google.com/privacy?hl=en" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=en </a> </td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label for="borlabs-cookie-group-external-media" class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">External Media (7)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <input tabindex="0" id="borlabs-cookie-group-external-media" type="checkbox" name="cookieGroup[]" value="external-media" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off"> </span> </label> </div> </div> <div class="d-block"> <p>Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="external-media" > <span data-cookie-accordion-status="show"> Show Cookie Information </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Hide Cookie Information </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="external-media" > <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-facebook" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="facebook" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-facebook"> Facebook </label> </td> </tr> <tr> <th>Provider</th> <td>Facebook</td> </tr> <tr> <th>Purpose</th> <td>Used to unblock Facebook content.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211202102140/https://www.facebook.com/privacy/explanation" target="_blank" rel="nofollow noopener noreferrer" > https://www.facebook.com/privacy/explanation </a> </td> </tr> <tr> <th>Host(s)</th> <td>.facebook.com</td> </tr> </table> <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-googlemaps" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="googlemaps" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-googlemaps"> Google Maps </label> </td> </tr> <tr> <th>Provider</th> <td>Google</td> </tr> <tr> <th>Purpose</th> <td>Used to unblock Google Maps content.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211202102140/https://policies.google.com/privacy?hl=en&#038;gl=en" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=en&#038;gl=en </a> </td> </tr> <tr> <th>Host(s)</th> <td>.google.com</td> </tr> <tr> <th>Cookie Name</th> <td>NID</td> </tr> <tr> <th>Cookie Expiry</th> <td>6 Month</td> </tr> </table> <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-instagram" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="instagram" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" 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