网络可见性计划 | 在开启搜索的地方与人们相遇

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href="https://oc.lc/wc-oclc-header-zh" title="访问 WorldCat.org">WorldCat.org</a>。</span> <div id="searchbox" class="CoveoSearchInterface" data-pipeline="marketing_zh_Hans"> <div class="coveo-search-section"> <div class="CoveoSearchbox" data-enable-omnibox="true" data-inline="false" data-enable-wildcards="true" data-enable-search-as-you-type="false" data-enable-query-suggest-addon="true" data-enable-query-syntax="true" data-enable-field-addon="true" data-auto-focus="false"> </div> </div> </div> <div> <input type="hidden" name="resultsPagePath" value="/content/marketing/publish/zh_cn/search-results.html" id="resultsPagePath"> <input type="hidden" name="accessToken" value="xxc839667d-dd5e-474e-b3ab-c84b434185fe" id="accessToken"> <input type="hidden" name="searchUrl" value="https://platform.cloud.coveo.com/rest/search" id="searchUrl"> <input type="hidden" name="searchWord" value="搜索 OCLC 网站" id="searchWord"> </div> </section> </div> <script type="text/javascript"> //This is to fix the issue with amlib and olib where there are multiple //standalone searchboxes on the same page. This disables all searchboxes //except the last one. coveo doesn't support instantiating multiple global //search boxes on the same page. $('body').find('.oclc-coveo-search:not(:last)').remove(); var searchResultsPage = $('#resultsPagePath').val(); var accessTokenVal = $('#accessToken').val(); var searchUrlVal = $('#searchUrl').val(); var searchWordVal = $('#searchWord').val(); document.addEventListener("DOMContentLoaded", function() { Coveo.SearchEndpoint.endpoints["default"] = new Coveo.SearchEndpoint({ restUri: searchUrlVal, accessToken: accessTokenVal }); var root = Coveo.$$(document).find("#searchbox"); if ("" != searchResultsPage && null != searchResultsPage) { Coveo.initSearchbox(root, searchResultsPage, { Searchbox: { placeholder: searchWordVal } }); } }); </script> </div> </section> </div> </header> </div> <div class="customjavascript section"> </div> </div> </div> </div> <div class="hero_area parsys"><div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-default" id="web-visibility-hero"> <div class="parsys_column cq-colctrl-default-c0"> <div class="col0 parsys"><div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-1-fc"> <div class="parsys_column cq-colctrl-1-fc-c0"> <div class="col0 parsys"><div class="text parbase section"> <h1><span class="deck1">图书馆</span> <span class="deck2">网络可见性</span></h1> <p class="subhed">将您的馆藏置于用户开启搜索的地方</p> </div> </div> </div> </div></div> </div> </div> </div></div> </div> <div id="main-content" class="cont-page mod"> <div class="parsys_column interior-content"> <div class="parsys_column home-content-c0"> <div class="cont-page mod crumbs-tools"> <div class="breadcrumb"></div> </div> <div class="parsys headline parsys"><div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-default" id="web-visibility-intro"> <div class="parsys_column cq-colctrl-default-c0"> <div class="col0 parsys"><div class="text parbase section"> <h2>准备接触更多用户了吗？</h2> <p>图书馆通过自己的网站和交流只能接触到一小部分现有和潜在用户。为了最大限度地扩大图书馆的曝光率和影响力，图书馆必须让用户在搜寻信息时就能看到自己的馆藏。OCLC 的网络可见性计划使图书馆更容易与在线信息搜索者联系起来。</p> </div> <div class="text parbase section"> <p class="cta"><a class="btn-link blue" href="https://www.oclc.org/zh-Hans/web-visibility/web-visibility-subscriptions.html">获取订购选项</a></p> </div> </div> </div> </div></div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-default" id="web-visibility-video"> <div class="parsys_column cq-colctrl-default-c0"> <div class="col0 parsys"><div class="videotranslation parbase section"> <div class="par video-container "> <iframe aria-label="通过 OCLC 网络可见性将更多人与您的图书馆联系起来" src="https://player.vimeo.com/video/912287360?h=b742969923&title=0&byline=0&portrait=0&dnt=1&api=1" frameborder="0" allow="autoplay; fullscreen" ></iframe> </div></div> </div> </div> </div></div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-default" id="web-visibility-stat"> <div class="parsys_column cq-colctrl-default-c0"> <div class="col0 parsys"><div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-lt1"> <div class="parsys_column cq-colctrl-lt1-c0"> <div class="col0 parsys"><div class="image parbase section"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/_jcr_content/parsys%20headline/parsyscolumncontrol__2063294924/col0/parsyscolumncontrol/col0/image.img.png/1733132328564.png" alt="插图：WorldCat.org 访问量" title="插图：WorldCat.org 访问量" class="cq-dd-image"> <figcaption> <div class="img-caption"></div> <div class="img-attribution"></div> </figcaption> </figure></div> </div> </div> <div class="parsys_column cq-colctrl-lt1-c1"> <div class="col1 parsys"><div class="text parbase section"> <p>WorldCat.org 每年超过 <strong>7000 万的访问量</strong>，为图书馆网站输送了超过 <strong>1000</strong> 万用户。</p> </div> </div> </div> </div></div> </div> </div> </div></div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-default" id="web-visibility-dotorg"> <div class="parsys_column cq-colctrl-default-c0"> <div class="col0 parsys"><div class="text parbase section"> <h2>WorldCat.org 可以扩展您馆藏的范围和影响力</h2> </div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-lt0" id="photo-strip"> <div class="parsys_column cq-colctrl-lt0-c0"> <div class="col0 parsys"><div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-lt2"> <div class="parsys_column cq-colctrl-lt2-c0"> <div class="col0 parsys"><div class="image parbase section"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/_jcr_content/parsys%20headline/parsyscolumncontrol__1581456368/col0/parsyscolumncontrol/col0/parsyscolumncontrol/col0/image.img.jpg/1733132328605.jpg" alt="照片：在家里使用笔记本电脑的女子" title="照片：在家里使用笔记本电脑的女子" class="cq-dd-image"> <figcaption> <div class="img-caption"></div> <div class="img-attribution"></div> </figcaption> </figure></div> </div> </div> <div class="parsys_column cq-colctrl-lt2-c1"> <div class="col1 parsys"><div class="image parbase section"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/_jcr_content/parsys%20headline/parsyscolumncontrol__1581456368/col0/parsyscolumncontrol/col0/parsyscolumncontrol/col1/image_copy.img.jpg/1733132328613.jpg" alt="照片：使用平板电脑的男子" title="照片：使用平板电脑的男子" class="cq-dd-image"> <figcaption> <div class="img-caption"></div> <div class="img-attribution"></div> </figcaption> </figure></div> </div> </div> <div class="parsys_column cq-colctrl-lt2-c2"> <div class="col2 parsys"><div class="image parbase section"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/_jcr_content/parsys%20headline/parsyscolumncontrol__1581456368/col0/parsyscolumncontrol/col0/parsyscolumncontrol/col2/image_copy.img.jpg/1733132328622.jpg" alt="照片：正在开展在线研究的年长女性" title="照片：正在开展在线研究的年长女性" class="cq-dd-image"> <figcaption> <div class="img-caption"></div> <div class="img-attribution"></div> </figcaption> </figure></div> </div> </div> </div></div> </div> </div> <div class="parsys_column cq-colctrl-lt0-c1"> <div class="col1 parsys"><div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-lt2"> <div class="parsys_column cq-colctrl-lt2-c0"> <div class="col0 parsys"><div class="image parbase section"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/_jcr_content/parsys%20headline/parsyscolumncontrol__1581456368/col0/parsyscolumncontrol/col1/parsyscolumncontrol/col0/image_copy.img.jpg/1733132328637.jpg" alt="照片：在户外阅读图表的女孩" title="照片：在户外阅读图表的女孩" class="cq-dd-image"> <figcaption> <div class="img-caption"></div> <div class="img-attribution"></div> </figcaption> </figure></div> </div> </div> <div class="parsys_column cq-colctrl-lt2-c1"> <div class="col1 parsys"><div class="image parbase section"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/_jcr_content/parsys%20headline/parsyscolumncontrol__1581456368/col0/parsyscolumncontrol/col1/parsyscolumncontrol/col1/image_copy.img.jpg/1733132328645.jpg" alt="照片：使用平板电脑看视频的男子" title="照片：使用平板电脑看视频的男子" class="cq-dd-image"> <figcaption> <div class="img-caption"></div> <div class="img-attribution"></div> </figcaption> </figure></div> </div> </div> <div class="parsys_column cq-colctrl-lt2-c2"> <div class="col2 parsys"><div class="image parbase section"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/_jcr_content/parsys%20headline/parsyscolumncontrol__1581456368/col0/parsyscolumncontrol/col1/parsyscolumncontrol/col2/image_copy.img.jpg/1733132328654.jpg" alt="照片：使用笔记本电脑阅读文章的女子" title="照片：使用笔记本电脑阅读文章的女子" class="cq-dd-image"> <figcaption> <div class="img-caption"></div> <div class="img-attribution"></div> </figcaption> </figure></div> </div> </div> </div></div> </div> </div> </div></div> <div class="text parbase section"> <p>我们网络可见性计划的重点是 <a href="https://www.oclc.org/zh-Hans/worldcat-org.html" target="_blank">WorldCat.org</a>。没有任何其他网站能像 WorldCat.org 这样，将人们引向图书馆。它每年有超过 7000 万的访问量，可以将您的图书馆与那些可能永远不会亲自或者在线访问图书馆的人联系起来。而且，它扩展了您所服务的社区，同时为您最关心的人提供个性化和本地化的体验。</p> </div> <div class="text parbase section"> <p class="cta"><a class="btn-link blue outline" href="https://www.oclc.org/zh-Hans/worldcat-org.html">深入了解 WorldCat.org</a></p> </div> </div> </div> </div></div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-default" id="web-visibility-diagram"> <div class="parsys_column cq-colctrl-default-c0"> <div class="col0 parsys"><div class="text parbase section"> <h2>提高网络可见性的秘密</h2> <p>您的图书馆馆藏可以在 WorldCat 中呈现，在 WorldCat.org 上可见，并由我们的可见性合作伙伴共享，这都可以通过各种<a href="https://www.oclc.org/zh-Hans/web-visibility/web-visibility-subscriptions.html">订购选择</a>实现。然后，<a href="https://www.oclc.org/zh-Hans/worldcat-org/partnersites.html">通过与搜索引擎和其他热门网站</a>建立广泛的战略合作伙伴关系，网络会积极分享您的图书馆馆藏信息。每天都有数百万人浏览的网站上出现图书馆的链接，这增强了人们对您的图书馆和全球图书馆社区的了解和参与。</p> </div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-default"> <div class="parsys_column cq-colctrl-default-c0"> <div class="col0 parsys"><div class="reference parbase section"><div class="cq-dd-paragraph"><div class="par parsys"><div class="customjavascript section"> <script type="text/javascript"> function loadCSS(filename){ var file = document.createElement("link"); file.setAttribute("rel", "stylesheet"); file.setAttribute("type", "text/css"); file.setAttribute("href", filename); document.head.appendChild(file); } loadCSS/content/dam/oclc/web-visibility/css/web_visibility_diagram_reference.css"); </script></div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-default" id="diagram-desktop"> <div class="parsys_column cq-colctrl-default-c0"> <div class="col0 parsys"><div class="image parbase section"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/reference/_jcr_content/par/parsyscolumncontrol_/col0/image_copy_copy.img.png/1716392553843.png" alt="图表：解释网络可见性" title="图表：解释网络可见性" class="cq-dd-image"> <figcaption> <div class="img-caption"></div> <div class="img-attribution"></div> </figcaption> </figure></div> </div> </div> </div></div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-default" id="diagram-mobile"> <div class="parsys_column cq-colctrl-default-c0"> <div class="col0 parsys"><div class="image parbase section"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/reference/_jcr_content/par/parsyscolumncontrol__1396918210/col0/image.img.png/1716392553863.png" alt="图表：解释网络可见性" title="图表：解释网络可见性" class="cq-dd-image"> <figcaption> <div class="img-caption"></div> <div class="img-attribution"></div> </figcaption> </figure></div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div></div> <div class="text parbase section"> <h3>强大的合作伙伴增加了 WorldCat.org 的流量</h3> </div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-lt2"> <div class="parsys_column cq-colctrl-lt2-c0"> <div class="col0 parsys"><div class="textimage parbase section"> <div class="image"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/_jcr_content/parsys%20headline/parsyscolumncontrol__72829620/col0/parsyscolumncontrol/col0/textimage/image.img.png/1733132328711.png" alt="图标：搜索引擎" title="icon_search_engine" class="cq-dd-image none"><br> </figure> </div> <p><strong>搜索引擎</strong>与我们合作，直接获取 WorldCat 的书目记录，然后将用户从他们的检索结果带到 WorldCat.org，将他们连接到相关的图书馆和资源。</p> <div class="clear"></div> <style> .cq-image-placeholder { background: url("default/placeholders/img.png" ) no-repeat scroll 50% 50%; min-width: 74px; min-height: 74px; border: 2px dashed #cccccc; } </style> </div> </div> </div> <div class="parsys_column cq-colctrl-lt2-c1"> <div class="col1 parsys"><div class="textimage parbase section"> <div class="image"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/_jcr_content/parsys%20headline/parsyscolumncontrol__72829620/col0/parsyscolumncontrol/col1/textimage_copy/image.img.png/1733132328724.png" alt="图标：合作伙伴网站" title="icon_partner_sites" class="cq-dd-image none"><br> </figure> </div> <p><strong>合作网站</strong>，比如 Google Books、Wikipedia 和 Goodreads 都在自己的页面上添加了“在图书馆中查找”链接，用户可以通过这些链接进入WorldCat.org，然后点击进入图书馆网站。</p> <div class="clear"></div> <style> .cq-image-placeholder { background: url("default/placeholders/img.png" ) no-repeat scroll 50% 50%; min-width: 74px; min-height: 74px; border: 2px dashed #cccccc; } </style> </div> </div> </div> <div class="parsys_column cq-colctrl-lt2-c2"> <div class="col2 parsys"><div class="textimage parbase section"> <div class="image"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/_jcr_content/parsys%20headline/parsyscolumncontrol__72829620/col0/parsyscolumncontrol/col2/textimage_copy/image.img.png/1733132328735.png" alt="图标：组织链接" title="icon_organic_linking" class="cq-dd-image none"><br> </figure> </div> <p><strong>组织链接</strong>来自 5,000 多个网站（包括 NPR、Oxford Scholarship 和 Ravelry）可链接到 WorldCat.org 上的资源，将他们的社区与相关的图书馆和资源联系起来。</p> <div class="clear"></div> <style> .cq-image-placeholder { background: url("default/placeholders/img.png" ) no-repeat scroll 50% 50%; min-width: 74px; min-height: 74px; border: 2px dashed #cccccc; } </style> </div> </div> </div> </div></div> <div class="text parbase section"> <p><span class="text-small"><strong>有意与我们合作？</strong>如果有组织希望为客户创造价值、让自己的内容获得关注以及提高与信息技术服务的集成，请联系我们。<a href="https://www.oclc.org/zh-Hans/partnerships.html" title="了解合作伙伴的更多信息">了解更多</a></span></p> </div> </div> </div> </div></div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-default" id="web-visibility-googlelinks"> <div class="parsys_column cq-colctrl-default-c0"> <div class="col0 parsys"><div class="highlightbox section">  <div class="hbox "> <div class="highlightbox parsys"><div class="text parbase section"> <h2>使用 Google 搜索将用户直接链接到您的目录</h2> </div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-lt0"> <div class="parsys_column cq-colctrl-lt0-c0"> <div class="col0 parsys"><div class="text parbase section"> <p>OCLC 和 Google 合作，将通过 Google 搜索发现的书籍直接链接到他们附近图书馆目录中的印刷版书籍和电子书记录。这项新措施的初始阶段将链接数百家美国图书馆，并且有望在未来扩展到更多的图书馆，并链接更多图书馆资源。</p> </div> </div> </div> <div class="parsys_column cq-colctrl-lt0-c1"> <div class="col1 parsys"><div class="image parbase section"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/_jcr_content/parsys%20headline/parsyscolumncontrol_658704100/col0/highlightbox/highlightbox/parsyscolumncontrol/col1/image.img.jpg/1733132328780.jpg" alt="照片插图：Google 中的图书馆链接" title="照片插图：Google 中的图书馆链接" class="cq-dd-image"> <figcaption> <div class="img-caption"></div> <div class="img-attribution"></div> </figcaption> </figure></div> </div> </div> </div></div> <div class="text parbase section"> <p class="cta"><a class="btn-link blue outline" href="https://www.oclc.org/zh-Hans/news/releases/2022/20220413-google-search-links-directly-to-library-books.html">了解关于这项新措施的更多信息</a></p> </div> </div> </div>  </div> </div> </div> </div></div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-lt1" id="web-visibility-quote"> <div class="parsys_column cq-colctrl-lt1-c0"> <div class="col0 parsys"><div class="image parbase section"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/_jcr_content/parsys%20headline/parsyscolumncontrol__1945604769/col0/image_copy.img.jpg/1733132328802.jpg" alt="照片：Richard Ashby" title="photo_richard_ashby" class="cq-dd-image"> <figcaption> <div class="img-caption"></div> <div class="img-attribution"></div> </figcaption> </figure></div> </div> </div> <div class="parsys_column cq-colctrl-lt1-c1"> <div class="col1 parsys"><div class="text parbase section"> <p class="quote">“现在，图书馆的曝光率大大增加，因为全国各地的独立作家们都在给我们打电话。人们来到图书馆，还说着，‘我之前从来没有听说过那位作家。’许多这样的书籍都是非裔美国人或亚裔美国人写的，而且很多这样的书籍根本就不在图书馆中。很多人会说，他们找不到这些书。不，您找不到这些书，是因为您没有在正确的地方查找…现在，因为 WorldCat 的使用，我们的馆藏正在转移。”</p> <p class="attr"><strong>Richard Ashby</strong><br /> 莎伦希尔公共图书馆 (Sharon Hill Public Library) 执行董事<br /> LiteracyNation, Inc. 总裁</p> <p class="cta"><button class="js-video-button btn-link green" data-video-id="1010679361" data-channel="vimeo">在 PLA 2024 观看视频</button></p> </div> </div> </div> </div></div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-lt2-r" id="web-visibility-quote"> <div class="parsys_column cq-colctrl-lt2-r-c0"> <div class="col0 parsys"><div class="text parbase section"> <p class="quote">“通过 WorldCat.org 可以探索的内容如此之多，这真让我高兴，给我留下的印象非常深刻…WorldCat 是用于研究、参考和收藏开发的宝贵工具。”</p> <p class="attr"><strong>Ryan Woodward</strong><br /> 文化遗产项目协调员<br /> International Women‘s Baseball Center</p> <p class="cta"><button class="js-video-button btn-link green" data-video-id="1010683144" data-channel="vimeo">在 PLA 2024 观看视频</button></p> </div> </div> </div> <div class="parsys_column cq-colctrl-lt2-r-c1"> <div class="col1 parsys"><div class="image parbase section"> <figure class="figure-stack-image"> <img src="/content/marketing/publish/zh_cn/web-visibility/_jcr_content/parsys%20headline/parsyscolumncontrol_1923220025/col1/image.img.jpg/1733132328832.jpg" alt="照片：Ryan Woodward" title="photo_ryan_woodward" class="cq-dd-image"> <figcaption> <div class="img-caption"></div> <div class="img-attribution"></div> </figcaption> </figure></div> </div> </div> </div></div> <div class="customjavascript section"> <script> /* Initialize video modal https://appleple.github.io/modal-video/ */ $(".js-video-button").modalVideo({ youtube:{ controls:0, nocookie: true } }); </script> </div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-default" id="web-visibility-cta"> <div class="parsys_column cq-colctrl-default-c0"> <div class="col0 parsys"><div class="text parbase section"> <h2>今天就让您的图书馆被发现</h2> <p>我们的网络可见性计划帮助人们在网络上更容易地找到您的馆藏。这意味着您的资料和计划会有更多新用户、您的图书馆关键组成部分的更多支持，以及在线搜索活动中的识别度提高。</p> </div> <div class="text parbase section"> <p class="cta"><a class="btn-link blue" href="https://www.oclc.org/zh-Hans/web-visibility/web-visibility-subscriptions.html">获取网络可见性订购选项</a></p> </div> </div> </div> </div></div> </div> <div class="page-content no-nav"> <div class="par parsys"><div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-default" id="web-visibility-cta"> <div class="parsys_column cq-colctrl-default-c0"> <div class="col0 parsys"> </div> </div> </div></div> </div> </div> </div> </div> <div class="cont-page extra-info"> <div class="purposestmt iparsys 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