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The first part is explaining the need for Slavic cultural diplomacy followed by an all-Slavic analysis of internal and external factors that cause the present dangerous situation. The following text is an overview of theoretical research and practical international projects thatcould be used. The main part of this paper is a detailed SWOT analysis and a proposal for a new Slavic strategy for the future. This paper describes the AIDAS method of managing individual projects and, in the formulation of general strategy, uses the J.W. Berry's acculturation hypothesis about four variants of intercultural and international relations. This paper reflects the author's practical experience in the recent all-Slavic movement and supports the idea of better peaceable Slavic involvement in the processes of building the modern globalized world. There is an appendix to the program objectives of the Slavic Union at the end of this paper. This paper is written in the Interslavic zonal constructed language. keywords cultural diplomacy, SWOT analysis, AIDAS model, Slavic nations contents SLOVJANSKA KULTURNA DIPLOMACIJA SWOT analiza, strategija i taktika do budučnosti .","publication_date":"2015,,","grobid_abstract_attachment_id":"105281862"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"low","language":"hr","title":"SLOVĚNSKA KULTURNA DIPLOMACIJA - SWOT analyza, strategija i taktika do budučnosti","broadcastable":false,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [4956419]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "full_page_mobile_sutd_modal"; window.loswp.useOptimizedScribd4genScript = false; window.loginModal = {}; window.loginModal.appleClientId = 'edu.academia.applesignon'; window.userInChina = "false";</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{"location":"swp-splash-paper-cover","attachmentId":105281862,"attachmentType":"pdf"}"><img alt="First page of “SLOVĚNSKA KULTURNA DIPLOMACIJA - SWOT analyza, strategija i taktika do budučnosti”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/105281862/mini_magick20230825-1-3n0al0.png?1692996271" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/images/single_work_splash/adobe_icon.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">SLOVĚNSKA KULTURNA DIPLOMACIJA - SWOT analyza, strategija i taktika do budučnosti</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="4956419" href="https://cvut.academia.edu/Vojt%C4%9BchMerunka"><img alt="Profile image of Vojtěch Merunka" class="ds-work-card--author-avatar" src="https://0.academia-photos.com/4956419/2143775/33891539/s65_vojt_ch.merunka.jpg" />Vojtěch Merunka</a></div><div class="ds-work-card--detail"><p class="ds-work-card--detail ds2-5-body-sm">2015</p><div class="ds-work-card--work-metadata"><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">visibility</span><p class="ds2-5-body-sm" id="work-metadata-view-count">…</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">description</span><p class="ds2-5-body-sm">15 pages</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">link</span><p class="ds2-5-body-sm">1 file</p></div></div><script>(async () => { const workId = 105956336; const worksViewsPath = "/v0/works/views?subdomain_param=api&work_ids%5B%5D=105956336"; const getWorkViews = async (workId) => { const response = await fetch(worksViewsPath); if (!response.ok) { throw new Error('Failed to load work views'); } const data = await response.json(); return data.views[workId]; }; // Get the view count for the work - we send this immediately rather than waiting for // the DOM to load, so it can be available as soon as possible (but without holding up // the backend or other resource requests, because it's a bit expensive and not critical). const viewCount = await getWorkViews(workId); const updateViewCount = (viewCount) => { try { const viewCountNumber = parseInt(viewCount, 10); if (viewCountNumber === 0) { // Remove the whole views element if there are zero views. document.getElementById('work-metadata-view-count')?.parentNode?.remove(); return; } const commaizedViewCount = viewCountNumber.toLocaleString(); const viewCountBody = document.getElementById('work-metadata-view-count'); if (!viewCountBody) { throw new Error('Failed to find work views element'); } viewCountBody.textContent = `${commaizedViewCount} views`; } catch (error) { // Remove the whole views element if there was some issue parsing. document.getElementById('work-metadata-view-count')?.parentNode?.remove(); throw new Error(`Failed to parse view count: ${viewCount}`, error); } }; // If the DOM is still loading, wait for it to be ready before updating the view count. if (document.readyState === "loading") { document.addEventListener('DOMContentLoaded', () => { updateViewCount(viewCount); }); // Otherwise, just update it immediately. } else { updateViewCount(viewCount); } })();</script></div><p class="ds-work-card--work-abstract ds-work-card--detail ds2-5-body-md">This paper describes methods and tools of the Slavic cultural diplomacy, which aim to improve the current status of Slavic nations in the context of today's globalized world. The first part is explaining the need for Slavic cultural diplomacy followed by an all-Slavic analysis of internal and external factors that cause the present dangerous situation. The following text is an overview of theoretical research and practical international projects thatcould be used. The main part of this paper is a detailed SWOT analysis and a proposal for a new Slavic strategy for the future. This paper describes the AIDAS method of managing individual projects and, in the formulation of general strategy, uses the J.W. Berry's acculturation hypothesis about four variants of intercultural and international relations. This paper reflects the author's practical experience in the recent all-Slavic movement and supports the idea of better peaceable Slavic involvement in the processes of building the modern globalized world. There is an appendix to the program objectives of the Slavic Union at the end of this paper. This paper is written in the Interslavic zonal constructed language. keywords cultural diplomacy, SWOT analysis, AIDAS model, Slavic nations contents SLOVJANSKA KULTURNA DIPLOMACIJA SWOT analiza, strategija i taktika do budučnosti .</p><div class="ds-work-card--button-container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--work-card","attachmentId":105281862,"attachmentType":"pdf","workUrl":"https://www.academia.edu/105956336/SLOV%C4%9ANSKA_KULTURNA_DIPLOMACIJA_SWOT_analyza_strategija_i_taktika_do_budu%C4%8Dnosti"}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--work-card","attachmentId":105281862,"attachmentType":"pdf","workUrl":"https://www.academia.edu/105956336/SLOV%C4%9ANSKA_KULTURNA_DIPLOMACIJA_SWOT_analyza_strategija_i_taktika_do_budu%C4%8Dnosti"}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div><div class="ds-signup-banner-trigger-container"><div class="ds-signup-banner-trigger ds-signup-banner-trigger-control"></div></div><div class="ds-signup-banner ds-signup-banner-control"><div id="ds-signup-banner-close-button"><button class="ds2-5-button ds2-5-button--secondary ds2-5-button--inverse"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">close</span></button></div><div class="ds-signup-banner-ctas"><img src="//a.academia-assets.com/images/academia-logo-capital-white.svg" /><h4 class="ds2-5-heading-serif-sm">Sign up for access to the world's latest research</h4><button class="ds2-5-button ds2-5-button--inverse ds2-5-button--full-width js-swp-download-button" data-signup-modal="{"location":"signup-banner"}">Sign up for free<span class="material-symbols-outlined" style="font-size: 20px" translate="no">arrow_forward</span></button></div><div class="ds-signup-banner-divider"></div><div class="ds-signup-banner-reasons"><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Get notified about relevant papers</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Save papers to use in your research</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Join the discussion with peers</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Track your impact</span></div></div></div><script>(() => { // Set up signup banner show/hide behavior: // 1. 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href="https://www.academia.edu/117376821/Izlo%C5%BEba_Ruska_emigracija_u_kontekstu_razvoja_hrvatske_znanosti_i_kulture_u_Splitu"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="5" data-entity-id="125860628" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/125860628/Metodologija_povijesti_umjetnosti_kroz_prizmu_stalnog_postava_Muzeja_grada_%C5%A0ibenika">Metodologija povijesti umjetnosti kroz prizmu stalnog postava Muzeja grada Šibenika</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="320510044" href="https://independent.academia.edu/Lamba%C5%A1a">Marina Lambaša</a></div><p class="ds-related-work--metadata 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class="ds-related-work--container js-wsj-grid-card" data-collection-position="7" data-entity-id="127507411" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/127507411/Challenges_of_Croatian_cultural_and_public_diplomacy_in_Austria_The_anniversary_2018_as_a_case_study">Challenges of Croatian cultural and public diplomacy in Austria. The anniversary 2018 as a case study</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="134901459" href="https://independent.academia.edu/MaricDomagoj">Domagoj Maric</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2018</p><p class="ds-related-work--abstract ds2-5-body-sm">Preispitujući izazove kulturne i javne diplomacije Republike Hrvatske u Republici Austriji, rad donosi pregled aktivnosti Veleposlanstva RH u Beču na području kulturne i javne diplomacije u obljetničkoj 2018. godini, u kojoj se u Beču nije obilježavao samo raspad Monarhije, tj. stvaranje moderne Austrije, nego i stota godišnjica smrti nekoliko velikih imena među kojima posebno mjesto zauzimaju Gustav Klimt i Otto Wagner. U članku se tematizira i uloga kulturne i javne diplomacije malih država kao i kontekst obljetničke 1918. godine u Austriji, ali i uvodi distinkcija sveobuhvatne javne diplomacije, primjenjive na globalnoj razini (npr. stvaranje nacionalnog brenda na kravati i uspjesima nogometne reprezentacije) i specifične javne diplomacije, prilagođene aktualnom trenutku u jednom određenom kulturnom krugu (Wagner i Klimt kao poveznice s Hrvatskom u austrijskom kontekstu). Hrvatska strana svoj je doprinos obilježavanju godišnjice smrti dvojice spomenutih umjetnika dala sudjelovanj...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Challenges of Croatian cultural and public diplomacy in Austria. The anniversary 2018 as a case study","attachmentId":121230751,"attachmentType":"pdf","work_url":"https://www.academia.edu/127507411/Challenges_of_Croatian_cultural_and_public_diplomacy_in_Austria_The_anniversary_2018_as_a_case_study","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/127507411/Challenges_of_Croatian_cultural_and_public_diplomacy_in_Austria_The_anniversary_2018_as_a_case_study"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="49394249" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/49394249/Analiza_upravljanja_dru%C5%A1tvenim_mre%C5%BEama_u_poduzetni%C5%A1tvu_u_kulturi_primjer_Muzej_prekinutih_veza">Analiza upravljanja društvenim mrežama u poduzetništvu u kulturi, primjer Muzej prekinutih veza</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="109573559" href="https://independent.academia.edu/Kre%C5%A1imirDabo">Krešimir Dabo</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Obrazovanje za poduzetništvo - E4E</p><p class="ds-related-work--abstract ds2-5-body-sm">Društvene mreže izmijenile su industriju odnosa s javnošću. Stvaranjem novih mogućnosti i alata, omogućeni su novi načini stvaranja pozitivnog imidža. Takav novi komunikacijski prostor, stvara i nove mogućnosti jačanja vidljivosti poduzetnicima. U specifičnom sektoru kao što je kultura, izazovi u brendiranju privatne organizacije, mnogostruki su, a društvene mreže, komunikacijska su niša koje uvelike mogu pridonijeti stvaranju imidža, kreiranju pozitivne medijske slike i privlačenju posjetitelja. Rad istražuje kako korisnici percipiraju sadržaj i način komunikacije Muzeja prekinutih veza. Istraživanje provedeno u svrhu pisanja ovog rada obuhvatilo je ispitivanje posjetitelja putem anketnog upitnika. Istraživanjem je utvrđeno da aktivnost na društvenim mrežama i aktivno sudjelovanje posjetitelja pozitivno utječu na svjesnost i vidljivost muzeja. Utvrđeno je i da su Facebook i Instagram najzastupljenije društvene mreže među posjetiteljima. Na temelju rezultata istraživanja, predstavlj...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Analiza upravljanja društvenim mrežama u poduzetništvu u kulturi, primjer Muzej prekinutih veza","attachmentId":67759863,"attachmentType":"pdf","work_url":"https://www.academia.edu/49394249/Analiza_upravljanja_dru%C5%A1tvenim_mre%C5%BEama_u_poduzetni%C5%A1tvu_u_kulturi_primjer_Muzej_prekinutih_veza","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/49394249/Analiza_upravljanja_dru%C5%A1tvenim_mre%C5%BEama_u_poduzetni%C5%A1tvu_u_kulturi_primjer_Muzej_prekinutih_veza"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="117521130" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/117521130/Nematerijalna_ba%C5%A1tina_u_Muzeju_Slavonije">Nematerijalna baština u Muzeju Slavonije</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="300932331" href="https://independent.academia.edu/Vlasta%C5%A0abi%C4%87">Vlasta Šabić</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2006</p><p class="ds-related-work--abstract ds2-5-body-sm">Zbog nepomirljivih stavova njihovih obitelji dramatiËna ljubavna veza s nizom potresnih obrata zavrπava tragiËnim raspletom-ubojstvom Miljenka, a nedugo zatim i smrÊu Dobrile. Ta je legenda posluaeila pripovjedaËu Marku KaaeotiÊu kao predloaeak za njegov najbolji i najpoznatiji roman Miljenko i Dobrila, koji je objavljen u Zadru 1833. godine na talijanskom jeziku. Marko KaaeotiÊ (1804.-1842.) smatra se prvim naπim piscem povijesnih romana na hrvatskoj obali u doba romantizma. KaaeotiÊevom zaslugom legenda o kaπtelanskim zaruËnicima prenesena je iz kolektivne memorije u lijepu knjiaeevnost i tako je do danas nastavila aeivjeti dvostrukim aeivotom. 1 Roman Miljenko i Dobrila svojim se izlaskom ponovno vratio u narodnu predaju stvarajuÊi uvijek nove varijacije raznim prijevodima, kombinacijama prijevoda, dramatizacijama, skladanjem pjesama i, konaËno, istoimene opere. Radovi inspirirani tom legendom Ëesti su i u likovnim umjetnostima. 2 Nada JerËiÊ, odgojiteljica za djecu predπkolske dobi i pjesnikinja, za potrebe ovog projekta legendu je preradila u PriËu o Miljenku i Dobrili, prema navedenom romanu i lokalnoj tradiciji. Ta njeaeno i osjeÊajno prepriËana priËa, koja govori o ljubavi, prijateljstvu, sreÊi, nesreÊi, nepravdi, mraenji, ljepoti i pomirenju… nosi u sebi niz odgojnih i moralnih vrijednosti. Za razliku od tragiËnog zavrπetka zaviËajne uspomene, naπa priËa ima difuzni magliËasti kraj koji ostavlja djeci dodatnu moguÊnost da sami zamisle ili kreiraju drugaËiji zavrπetak. Dakle, ta nam je prilagoena legenda posluaeila kao osnova za pribliaeavanje izgleda kaπtela-dvorca, odjeÊe plemiÊa i plemkinja, puËana i obiËaja tog vremena najmlaoj populaciji naπega grada na nov i zanimljiv naËin. UobiËajna narodna predaja koja se usmeno prepriËavala i prenosila od baka, teta ili mama na djecu danas je sve oskudnija. Veliki demografski porast stanovniπtva te ubrzani ritam modernoga globalistiËkog aeivota ostavljaju najmanje prostora za njegovanje nematerijalne baπtine. Stoga smo odluËili projekt provesti u predπkolskim ustanovama koje obuhvaÊaju najmlau populaciju i tako institucionalizirati i distribuirati priËu iz naπe baπtine. 3 Osim toga, namjera nam je bila izraditi model prezentacije te legende koji bi se mogao aplicirati u neki drugi prostor ili na neku drugu priËu. U renesansno-baroknom zdanju dvorca Vitturi, najidealnijem ambijentu dogaanja radnje i radionice, uz baroknu glazbenu podlogu tog vremena, kostimirani naratori ispriËali su djeci preraenu legendu. Naratori su vodili djecu kroz dijalog, pa im je doaeivljaj bio ugodan i pun emocija. U igri, putem iskustvenoga i intelektualnog uËenja, sva su djeca slagala i sloaeila za njih pripremljene puzzle s likovima Miljenka i Dobrile, za πto su svi dobili nagradu-kartolinu PriËa o Miljenku i Dobrili koju su ponijeli kuÊi roditeljima. Nagrada je djeci bilo i fotografiranje u za to pripremljenim kostimiranim kulisama likova postavljenim u atriju dvorca tako da je svako dijete samo odabralo svog Miljenka ili Dobrilu. Nakon sudjelovanja 20 pedagoπkih grupa, 400 djece i 60 odgojno-obrazovnih djelatnika u radionicama proveli smo evaluaciju projekta u vrtiÊima Kaπtela. Prikupili smo djeËje radove, izjave, dramatizacije priËe na Ëakavπtini koje su nastale nakon posjeta Muzeju, s namjerom da ih prikaaeemo javnosti na nekoj primjerenoj izloaebi i u publikaciji. Tom prigodom prezentirat Êemo i rezultate anketnih listova koje je Muzej priredio za odgojitelje i sve sudionike muzejske priËaonice-igraonice. 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