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class="multilevel-linkul-0"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/new-sections-and-redesigns/">Requesting new sections of the website or redesigning existing sections in T4 </a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/add-a-section/">Adding a new section (page)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/edit-a-section/">Editing a section (page)</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/edit-a-section/reorder-navigation/">Reorder the pages in your navigation</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/moving-sections/">Moving sections (pages)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/templates/">Page layouts (templates)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/">Adding and updating content (content types)</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/list/">A-Z list of content types </a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/adding-a-content-type/">Adding a content type</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/">Adding images to your content</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/updating-content/">Updating an existing content type</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/updating-content/restore/">Restore a previous version of the content</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/moving-and-duplicating/">Moving and duplicating content</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/reordering-content/">Reordering content on your pages</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/accordions/">Accordions</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/banners/">Banners</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/banners/banner-bottom-block/">Banner - bottom block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/banners/landing-page/">Landing page banner with call to action links</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/blog-feed/">Blog feed</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/call-to-action-box/">Call to action box</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/carousels/">Carousels</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/celcat/">Celcat calendar</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/column-blocks/">Column blocks (link lists)</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/column-blocks/3-column-block/">3 Column block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/column-blocks/4-column-block/">4 Column block</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/">Column colour blocks</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/2-column-colour-block/">2 Column colour block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/3-column-colour-block/">3 Column colour block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/2-column-general-content-block/">2 column general content block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/3-column-general-content-block/">3 column general content block</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/data-harvesting/">Data harvesting/Student CRM forms</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/display-external-feed/">Display external feed</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/eventbrite/">Eventbrite</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-content/">Flexible content blocks</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-content/flexible-content-benefits/">Benefits of using flexible content blocks</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-content/fixed-widths/">Using fixed column widths</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-image-text-cards/">Flexible image and text cards</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flickr-album/">Flickr album</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/forms/">Forms and surveys</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-a-z-lists/">General A-Z lists</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/">General content</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/">Using images in your content</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/sizes/">Image sizes for each content type</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/adding-images/">Adding images to your content</a> <ul class="multilevel-linkul-4"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/adding-images/using-existing-images-in-the-media-library/">Using existing images in the Media Library</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/adding-images/adding-new-images-to-the-media-library/">Adding new images to the Media Library</a></li> </ul> </li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/">Adding documents: pdfs, Word, zip etc.</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/document-link/">Adding a link to a document in your content</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/editing-documents/">Editing and removing existing documents</a></li> </ul> </li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/google-calendar/">Google Calendar</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/maps/">Google Maps and Street View</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/maps/google-map/">Google Map (embed)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/maps/street-view/">Street View (embed)</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/">Highlight box</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/call-to-action-button/">Call to action button</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/colour-block/">Colour block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/document-download/">Document download button</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/video/">Video</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/icon-cards/">Icon cards</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/icon-cards/list/">All icon cards available</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/image-grid/">Image grid</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/infogram/">Infogram</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/issuu/">Issuu</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/key-facts/">Key facts</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/feature-item/">Landing page feature item</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/landing-page-text-with-featurelinks/">Landing page text with feature/links</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/lead-paragraph/">Lead paragraph</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/local-footer/">Local footers</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/logo-grid/">Logo grid</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/mailchimp/">MailChimp</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/">News and events</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/feed/">News and events feed</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/news-listing/">News listing</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/event-listing/">Event listing</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/event-summary/">Event summary</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/landing-page-news/">Landing page news story</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/manual-latest-news-block/">Manual latest news block</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/">People lists and grids</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/list/">People list</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/grid/">People grid</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/landing-grid/">Landing page people grid</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/prezi/">Prezi</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/quote-block/">Quote block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/research-publications/">Research publications</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/">Slideshows</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/full-width-landing/">Slideshow - full width landing</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/slideshow-tall/">Slideshow - tall</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/slideshow-short/">Slideshow - short</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/social-metadata/">Social Metadata</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/soundcloud/">SoundCloud</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/tabs/">Tabs</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/umap/">uMap</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/">Adding videos</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-3-column/">Video - 3 column</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-with-text/">Video with text</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/video/">Video in a highlight box</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-playlist/">Video playlist</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-general-content/">Video with general content</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/widgets-and-items/">Widgets and items</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/wufoo/">Wufoo</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/hiding-and-deleting/">Deleting and hiding content and sections (pages)</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/hiding-and-deleting/sections/">Hiding and deleting sections (pages)</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/">Adding documents: pdfs, Word, zip etc.</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/restrict-access/">Restricting viewing access of your pages and documents</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/viewing-pages/">Previewing pages before they go live</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/publishing/">Publishing your pages (making them live)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/jargon-buster/">Jargon glossary</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/logging-in-error/">Error when logging into T4 (401 error) - how to resolve</a></li> </ul> </li><li><a href="/staff/tools-and-reference/web-guide/tools/">Digital tools and services</a> <ul class="multilevel-linkul-0"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/">Terminalfour (T4) Site Manager</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/">Qualtrics survey tool</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/creating-a-survey/">Creating a form / survey</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/publishing-forms/">Publishing a form / survey</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/reports/">Extracting survey data and reports</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/decommissioning/">Decommissioning your form and survey</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/survey-help/">Qualtrics surveys - further help</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/accessibility-qualtrics/">Accessibility on Qualtrics site</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/analytics-dashboards/">Analytics dashboards</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/analytics-dashboards/interpret-dashboard-data/">Guidance on your dashboard data</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/">Asset Library</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/search/">Searching for assets</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/search/search-tips/">Search tips</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/search/saved-searches/">Saved searches</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/downloading-assets/">Downloading assets</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/lightboxes/">Using lightboxes</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/uploading/">Uploading images</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/guest-access/">Requesting guest access to the Asset Library</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/accessibility-statement/">Accessibility on the Asset Library site</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/">College blogs</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/how-to/">Blogs - getting started with WordPress</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/terms-of-use/">Terms and conditions </a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/accessibility/">Accessibility statement for Imperial blogs</a></li> </ul> </li> <li><a href="/admin-services/ict/training-and-resources/inclusive-technology/">Inclusive Technology</a></li> <li><a href="/admin-services/ict/self-service/connect-communicate/sharing-and-collaboration-tools/sharepoint-online/">SharePoint</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/digital-signage/">Digital signage</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/digital-signage/large-screen-guidelines/">Main Entrance large screen guidelines</a></li> </ul> </li> <li><a href="/admin-services/ict/self-service/connect-communicate/sharing-and-collaboration-tools/wikis/">Wikis</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/social-media/">Social media</a> <ul class="multilevel-linkul-1"> <li><a href="/be-inspired/social-and-multimedia/directory/">Social networks</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/news/">News website</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/news/creating-articles/">Creating news articles</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/">Events website</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/events-authors/">Instructions for events authors</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/feed-generator/">Using the feed generator</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/things-to-consider/">Approaches to consider</a></li> </ul> </li> <li><a href="/admin-services/communications/what-we-do/internal-communications/email-newsletters/using-poppulo/">Poppulo (email newsletters)</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/search/">Search Engine</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/workspace-on-box/">Workspace on Box for public file sharing</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/mobile-apps/">Mobile apps</a></li> </ul> </li><li><span class="currentbranch0"><a href="/staff/tools-and-reference/web-guide/training-and-events/">Digital skills training</a></span> <ul class="multilevel-linkul-0"> <li><span class="currentbranch1"><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/">Web skills materials</a></span> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/">Accessible content guidance</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/headings/">Using clear and effective headings</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/images/">Text alternatives for images</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/links/">Writing descriptive links</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/tables/">Using tables</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/">Publishing accessible documents online</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/">Creating accessible Office documents</a> <ul class="multilevel-linkul-4"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/image-alt-text/">Add alternative (alt) text to images</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/add-a-document-title-to-your-documents/">Add a document title to your documents</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/hyperlinks/">Make hyperlinks accessible</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/heading-styles/">Use heading styles properly</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/formatting-tables/">Formatting tables</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/checking-accessibility/">Checking the accessibility of your document</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/accessible-charts/">Making accessible charts</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/powerpoint/">Creating accessible PowerPoint presentations</a></li> </ul> </li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/">Creating accessible video and audio</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/descriptive-transcripts/">Provide a descriptive transcript for your videos</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/podcasts/">Making accessible Podcasts (audio) </a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/social-media/">Accessibility for social media</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/surveys/">Writing accessible surveys</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/checklist/">Accessible content checklist</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-for-web/">Writing for the web</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/analytics-dashboards/">Analysing online traffic with Google Analytics dashboards</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/blogging/">Blogging</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/images/">Images</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/seo/">Increasing the visibility of your website (SEO)</a></li> <li><span class="currentbranch2"><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/social-media/">Social Media</a></span></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/events/">Creating events</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-news/">Writing news articles </a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-news/content-guidance/">Content guidance</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/">Top tips</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/accordions/">Accordions</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/a-z-lists/">A-Z lists</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/bullet-points-and-numbered-lists/">Bullet points and numbered lists</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/call-to-action/">Writing calls to action</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/carousels/">Carousels</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/headings/">Headings</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/sidebars/">Sidebar content</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/tabbed-content/">Tabbed content</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/documents/">Uploading documents online</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/using-tables/">Using tables</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/collecting-personal-data/">Collecting personal data</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/writing-surveys/">Writing Surveys</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/user-testing/">User testing techniques </a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/ga/">Google Analytics </a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/accessibility-course/">Digital Accessibility online course</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/">T4 website CMS training</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/events-authors/">Events website training</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/">Online training feedback and stats</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/accessibility/">Accessibility training feedback</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/pwp/">PWP training feedback</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/t4-training-stats/" class="">T4 V8 training overview stats</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/t4-training-feedback/">T4 V8 training feedback</a></li> </ul> </li> </ul> </li><li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/">Policies and standards</a> <ul class="multilevel-linkul-0"> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/new-websites/">Creating a new website</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/comments/">Web and social media comments policy</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/url-policy/">URL policy</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/">Meeting our accessibility standards</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/teaching-videos/">Video standards for online teaching and learning </a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/regulations/">Digital accessibility regulations</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/exemptions/">Exemptions</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/testing-tools/">Accessibility testing tools</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/glossary/">Digital accessibility glossary</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/faqs/">Digital accessibility FAQs</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/">Accessible content guidance</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/domains-urls-hosting/">Website domain and hosting requests</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/domains-urls-hosting/subdomains/">Policy for subdomain requests for imperial.ac.uk</a></li> </ul> </li> <li><a href="/about-the-site/use-of-cookies/">Use of cookies</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/web-governance/">Web governance</a> <ul class="multilevel-linkul-1"> <li><a 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href="/staff/tools-and-reference/web-guide/">Web guide</a> </nav> <div class="page-heading lg-8 sm-12"> <div class="breadcrumbs"> <ul> <li><a href="/">Imperial Home</a></li> <li><a href="/staff/">Staff</a></li><li><a href="/staff/tools-and-reference/">Tools and reference</a></li><li><a href="/staff/tools-and-reference/web-guide/">Web guide</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/">Digital skills training</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/">Web skills materials</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/social-media/">Social Media</a></li> </ul> </div> <h1>Social Media</h1> </div> <div class="row row--space-between flow-opposite top" id=""> <aside class="col lg-3 md-4 sm-12"> </aside> <div class="col lg-8 sm-12" role="main" id="primary-content">  <div class="module flow-m"> <div class="row wysiwyg"> <p>In this Web Skills Module on social media you will find out what social media is, what platforms the College are currently using, how you can get started, what rules to follow and some top tips to make social media work for you.</p> <p>Social media has become part of every day life and the video below explains some reasoning behind this revolution:</p> <div class="video-player two-thirds" data-src="https://www.youtube.com/watch?v=zxpa4dNVd3c"> <figure class="caption"> <h3 class="sr-only">#Socialnomics 2014 by Erik Qualman</h3> <div class="video-placeholder"><img alt="#Socialnomics 2014 by Erik Qualman " src="/T4Assets/images/placeholder/video-placeholder.jpg" /><a class="play-button" href="#">Play video</a></div> <figcaption>#Socialnomics 2014 by Erik Qualman </figcaption></figure> </div> </div><div class="row wysiwyg"> <p>Find out more by watching Erik Qualman's other videos on YouTube, including <a href="https://www.youtube.com/watch?v=jottDMuLesU " title="Watch Social Media Revolution 2015 by Erik Qualman.">Social Media Revolution 2015</a></p> <h2>Let's get started</h2> </div> <div class="heading"> <h2 class="title sr-only"> Social Media menu </h2> </div> <div class="a11y-accordion-tabs wysiwyg"> <div class="accordion-tabs js-tabs" data-tabs-allowed="false" data-start-collapsed="true"> <ul role="tablist" class="tabs-tab-list"> <li role="presentation"> <a href="#tabpanel_57006" role="tab" id="tab_57006" aria-controls="tabpanel_57006" aria-selected="true" class="tabs-trigger js-tabs-trigger"> What is it? </a> </li><li role="presentation"> <a href="#tabpanel_57014" role="tab" id="tab_57014" aria-controls="tabpanel_57014" aria-selected="true" class="tabs-trigger js-tabs-trigger"> What channels are the College using? </a> </li><li role="presentation"> <a href="#tabpanel_57020" role="tab" id="tab_57020" aria-controls="tabpanel_57020" aria-selected="true" class="tabs-trigger js-tabs-trigger"> Making social media work harder </a> </li><li role="presentation"> <a href="#tabpanel_57021" role="tab" id="tab_57021" aria-controls="tabpanel_57021" aria-selected="true" class="tabs-trigger js-tabs-trigger"> Any rules? </a> </li><li role="presentation"> <a href="#tabpanel_57022" role="tab" id="tab_57022" aria-controls="tabpanel_57022" aria-selected="true" class="tabs-trigger js-tabs-trigger"> Don’t just jump on the bandwagon – top 10 tips </a> </li><li role="presentation"> <a href="#tabpanel_57027" role="tab" id="tab_57027" aria-controls="tabpanel_57027" aria-selected="true" class="tabs-trigger js-tabs-trigger"> Don’t forget College branding </a> </li><li role="presentation"> <a href="#tabpanel_57029" role="tab" id="tab_57029" aria-controls="tabpanel_57029" aria-selected="true" class="tabs-trigger js-tabs-trigger"> Need more help? </a> </li> </ul> <section id='tabpanel_57006' role='tabpanel' aria-labelledby='tab_57006' class='tabs-panel js-tabs-panel' tabindex='0'> <div class='accordion-trigger js-accordion-trigger' aria-controls='tabpanel_57006' tabindex='0'> What is it? <svg role='img' aria-hidden='true' focusable='false' class='icon icon--m'><use xlink:href='/assets/website/images/svg/icons.svg#chevron-down'></use></svg> </div> <div class='content' aria-hidden='false'> <p>The term <em>social media</em> refers to the use of web-based and mobile technologies to turn communication into an <span>interactive dialogue by sharing information, ideas using text, pictures, music and videos.</span></p> <div> <ul> <li>Transforming people from content readers into publishers.</li> <li>Two way conversation, not a broadcast.</li> </ul> </div> </div> </section><section id='tabpanel_57014' role='tabpanel' aria-labelledby='tab_57014' class='tabs-panel js-tabs-panel' tabindex='0'> <div class='accordion-trigger js-accordion-trigger' aria-controls='tabpanel_57014' tabindex='0'> What channels are the College using? <svg role='img' aria-hidden='true' focusable='false' class='icon icon--m'><use xlink:href='/assets/website/images/svg/icons.svg#chevron-down'></use></svg> </div> <div class='content' aria-hidden='false'> <p>You can find all the College's channels on the <a href="/be-inspired/social-and-multimedia/directory/">Social Media Directory</a> page.</p> <h4><strong><a href="https://www.facebook.com/imperialcollegelondon" title="Imperial College London Facebook "><img class="two-thirds right" alt="Imperial Fcebook page " src="/media/migration/staff/fb--tojpeg_1426253055774_x2.jpg"/></a></strong><a href="https://www.facebook.com/imperialcollegelondon" title="Imperial College London Facebook ">Imperial College London Facebook</a></h4> <ul> <li>Over 87,000 fans.</li> <li>Very active “wall”.</li> <li>Monitored by <a href="mailto:e.swift:@imperial.ac.uk" target="_blank" title="Communications team link opens in a new window">Communications team.</a></li> </ul> <h5>Other Imperial Facebook accounts include:</h5> <ul> <li><a href="https://www.facebook.com/imperialcollegeunion" title="Imperial College Union">Imperial College Union.</a></li> <li><a href="https://www.facebook.com/imperialbusiness" title="Imperial College Business School">Imperial College Business School.</a></li> <li><a href="https://www.facebook.com/imperialcareersevents" title="Careers Advisory Service">Careers Advisory Service.</a></li> <li><a href="https://www.facebook.com/sportimperial?fref=ts" title="Sport Imperial">Sport Imperial.</a></li> <li><a href="https://www.facebook.com/imperialstudentaccommodation?fref=ts" title="Imperial student accommodation">Imperial student accommodation.</a></li> <li><a href="https://www.facebook.com/alumni.imperialcollegelondon?fref=ts" title="Imperial College London Alumni">Imperial College London Alumni.</a></li> </ul> <h4><strong><a href="https://twitter.com/imperialcollege" title="Imperial College Twitter">Imperial College Twitter</a></strong></h4> <ul> <li>Over 32,000 followers – staff, students, prospective students, alumni, community.</li> <li>Monitored by <a href="mailto:j.narcross@imperial.ac.uk" target="_blank" title="Communications team link opens in a new window">Communications team.</a></li> </ul> <p>Other Imperial accounts include:</p> <ul> <li><a href="https://twitter.com/ImperialSpark" title="@imperialspark">@imperialspark</a></li> <li><a href="https://twitter.com/icunion" title="@icunion">@icunion</a></li> <li><a href="https://twitter.com/feliximperial" title="@feliximperial">@feliximperial</a></li> <li><a href="https://twitter.com/imperiallibrary" title="@imperiallibrary">@imperiallibrary</a></li> <li><a href="https://twitter.com/TheServiceDesk" title="@theservicedesk">@theservicedesk</a></li> <li><a href="https://twitter.com/ImperialBiz" title="@impbiz">@impbiz</a></li> </ul> <h4>LinkedIn</h4> <ul> <li>Imperial College London 100,000+ followers.</li> <li>Imperial Alumni – Private group , 11,000+ followers.</li> <li>Imperial College Business School , 4,000+ followers.</li> </ul> <h4><strong><a href="https://instagram.com/imperialcollege/" title="Imperial College Instagram"> <img class="two-thirds right" alt="Instagram " src="/media/migration/staff/instagram--tojpeg_1426254630662_x2.jpg"/> </a></strong><a href="https://instagram.com/imperialcollege/" title="Imperial College Instagram">Imperial College Instagram</a></h4> <ul> <li>Launched 2014.</li> <li>1,285+ followers.</li> <li>Uses # to enable searching.</li> <li>Monitored by <a href="mailto:j.narcross@imperial.ac.uk" target="_blank">j.narcross@imperial.ac.uk</a>.</li> </ul> <h4><a href="https://www.flickr.com/search/?q=imperial+college+london&s=rec" title="Imperial College Flickr">Imperial College Flickr</a></h4> <ul> <li>Imperial College London “group”.</li> <li>College publishes photographs.</li> <li>Finds “favourites” from user generated photographs - pushes through to College screen saver.</li> <li>Uses College tag <em>impcol</em> and <em>imp150.</em></li> <li>Monitored by <a href="mailto:e.swift:@imperial.ac.uk" target="_blank">e.swift:@imperial.ac.uk</a>.</li> </ul> <h4>Blogging</h4> <ul> <li><a href="http://wwwf.imperial.ac.uk/utils/sites/studentblogs/" title="Student blog ">Student blog </a></li> <li><a href="http://wwwf.imperial.ac.uk/blog/" title="Imperial blogs ">Imperial blogs </a></li> </ul> <p>(<a href="/staff/tools-and-reference/web-guide/training-and-events/materials/blogging/">Find out more about blogging</a>)</p> </div> </section><section id='tabpanel_57020' role='tabpanel' aria-labelledby='tab_57020' class='tabs-panel js-tabs-panel' tabindex='0'> <div class='accordion-trigger js-accordion-trigger' aria-controls='tabpanel_57020' tabindex='0'> Making social media work harder <svg role='img' aria-hidden='true' focusable='false' class='icon icon--m'><use xlink:href='/assets/website/images/svg/icons.svg#chevron-down'></use></svg> </div> <div class='content' aria-hidden='false'> <h4><strong><img class="two-thirds right" alt="Be Inspired page" src="/media/migration/staff/BeInspired--tojpeg_1426255381574_x2.jpg"/></strong>Social media integration - online</h4> <ul> <li>New Be Inspired page</li> <li>Regular main homepage features</li> <li>Follow buttons on the site wide footer</li> <li>Online adverts</li> <li>Student blogs - Campus Life</li> <li>RSS feeds on web pages</li> <li>Directory of College networks</li> <li>Screen saver</li> </ul> <p><strong> </strong></p> <h4>Social media integration - in print</h4> <ul> <li>use hashtags</li> <li>use icons</li> <li>on brochures/leaflets/posters</li> <li>giveaways - bookmarks/bags<strong><img class="full full" alt="print products with social media on" src="/media/migration/staff/social-media--tojpeg_1426257667139_x2.jpg" /> <br /></strong></li> </ul> </div> </section><section id='tabpanel_57021' role='tabpanel' aria-labelledby='tab_57021' class='tabs-panel js-tabs-panel' tabindex='0'> <div class='accordion-trigger js-accordion-trigger' aria-controls='tabpanel_57021' tabindex='0'> Any rules? <svg role='img' aria-hidden='true' focusable='false' class='icon icon--m'><use xlink:href='/assets/website/images/svg/icons.svg#chevron-down'></use></svg> </div> <div class='content' aria-hidden='false'> <p>Any department can set up a social media account without “College” permission, but think carefully before you do. Check out the College social media policies.</p> <p>Please make sure that you have read and understood relevant College policies. Below you'll find the policies that relate to the representation of the College on social media networks:</p> <ul class="link-list"> <li>Collaboration policy</li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/social-media/">Accessibility for social media</a></li> <li>Web based collaboration guidelines</li> <li></li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/">Blogging - terms and conditions of use</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/comments/">Web and social media comments policy</a></li> </ul> <p>Notify your <a href="/staff/tools-and-reference/web-guide/contact-us/">Faculty Web Officer</a> so we can:</p> <div> <ul> <li>include in College <a href="/be-inspired/social-and-multimedia/directory/">Social Media Directory.</a></li> <li>potentially add to our feed aggregators.</li> <li>help you integrate your social media activities into your mainstream comms work.</li> </ul> </div> </div> </section><section id='tabpanel_57022' role='tabpanel' aria-labelledby='tab_57022' class='tabs-panel js-tabs-panel' tabindex='0'> <div class='accordion-trigger js-accordion-trigger' aria-controls='tabpanel_57022' tabindex='0'> Don’t just jump on the bandwagon – top 10 tips <svg role='img' aria-hidden='true' focusable='false' class='icon icon--m'><use xlink:href='/assets/website/images/svg/icons.svg#chevron-down'></use></svg> </div> <div class='content' aria-hidden='false'> <ol> <li>Understand the tools</li> <li>Consider your objectives – be SMART</li> <li>Who is your target audience</li> <li>Be sure you have enough content</li> <li>Be sure you have the right content, make sure there’s something unique for fans/followers</li> <li>Consider whether a College channel may be more appropriate</li> <li>Do you have the time to really engage with your audiences?  Remember it’s a conversation, not just for broadcast</li> <li>Consider your tone and personality</li> <li><a href="/staff/tools-and-reference/web-guide/tools/social-media/">Be on your best behaviour</a></li> <li>Make it work hard for you - Integrate with other comms activities</li> </ol> </div> </section><section id='tabpanel_57027' role='tabpanel' aria-labelledby='tab_57027' class='tabs-panel js-tabs-panel' tabindex='0'> <div class='accordion-trigger js-accordion-trigger' aria-controls='tabpanel_57027' tabindex='0'> Don’t forget College branding <svg role='img' aria-hidden='true' focusable='false' class='icon icon--m'><use xlink:href='/assets/website/images/svg/icons.svg#chevron-down'></use></svg> </div> <div class='content' aria-hidden='false'> <p>Think carefully about what you call your social media account:</p> <ul> <li>Don’t use <em>IC, u</em>se <em>Imperial College London.</em></li> <li>Try to make it clear and simple – not too clever.  Users won’t find you otherwise!</li> </ul> <p><img class="thumb right" alt="Imperial Twitter icon" src="/media/migration/staff/-iconjpg--tojpeg_1426256431754_x2.jpg" /> Think about your avatar:</p> <ul> <li>don’t steal one, remember copyright laws.</li> <li>find something iconic and representative of your department.</li> <li>Bright and eye-catching as it needs to stand out in a list.</li> </ul> <p>for more help with branding contact <a href="mailto:style.guide@imperial.ac.uk" target="_blank" title="Brand and style team link opens in a new window">Brand and style team</a>.</p> </div> </section><section id='tabpanel_57029' role='tabpanel' aria-labelledby='tab_57029' class='tabs-panel js-tabs-panel' tabindex='0'> <div class='accordion-trigger js-accordion-trigger' aria-controls='tabpanel_57029' tabindex='0'> Need more help? <svg role='img' aria-hidden='true' focusable='false' class='icon icon--m'><use xlink:href='/assets/website/images/svg/icons.svg#chevron-down'></use></svg> </div> <div class='content' aria-hidden='false'> <ul> <li>Contact your <a href="/staff/tools-and-reference/web-guide/contact-us/">Faculty Web Officer</a></li> <li>Contact the <a href="mailto:e.swift@imperial.ac.uk" target="_blank">Digital and Creative Media team</a></li> <li>For further help see our Web tools and services <a href="/staff/tools-and-reference/web-guide/tools/social-media/">Social Media guidance</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/social-media/">Join us at the next Web Forum</a></li> </ul> </div> </section> </div> </div>  </div> <section class="supplementary-content row"> <div class="supplementary-content__sizer col"></div> </section>  </div> </div> </div> </main> <footer class="footer" role="contentinfo"> <section class="footer__main"> <h2 class="sr-only">Useful Links</h2> <div class="container"> <div class="row row--gap-on-collapse"> <nav class="col lg-3 sm-12"> <div class="flow-s"> <h3 class="step--1">Popular links</h3> <ul> <li><a 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