CINXE.COM

Why Google’s potential Chrome sell-off could sow fresh marketing disruption | Marketing Dive

<!DOCTYPE html> <html class="no-js" dir="ltr" lang="en-US" prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb#"> <head> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Why Google’s potential Chrome sell-off could sow fresh marketing disruption | Marketing Dive</title> <meta name="description" content="Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone."/> <meta name="sailthru.tags" content="marketing,type-newspost,force-to-5-weekender,marketing-dataanalytics,marketing-ad-tech,marketing-tag-google"/> <meta property="fb:pages" content="1856676501228243"> <script data-cfasync="false"> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('consent','default',{ 'ad_storage':'denied', 'analytics_storage':'denied', 'ad_user_data':'denied', 'ad_personalization':'denied', 'personalization_storage':'denied', 'functionality_storage':'granted', 'security_storage':'granted', 'wait_for_update': 500 }); gtag("set", "ads_data_redaction", true); </script> <script data-cfasync="false" src="https://cmp.osano.com/AzqdtLT8Mqkut2TZ/bdeb2f70-056f-4937-961a-e9db412e4c7a/osano.js"></script> <style> .osano-cm-widget{display: none;} </style> <script data-cfasync="false"> window.Osano.cm.addEventListener("osano-cm-script-blocked", function (item) { console.log("Script blocked: " + item); }); window.Osano.cm.addEventListener("osano-cm-cookie-blocked", function (item) { console.log("Cookie blocked: " + item); }); </script> <script> window.dive_location = "NonEU"; window.dive_limit_data_processing = false; </script> <!-- ====== FAVICONS ======= --> <link rel="icon" type="image/x-icon" sizes="any" href="/favicon.ico?v=2" /> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png?v=2"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png?v=2"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png?v=2"> <link rel="manifest" href="/site.webmanifest?v=2"> <link rel="mask-icon" href="/safari-pinned-tab.svg?v=2" color="#5bbad5"> <meta name="msapplication-TileImage" content="/mstile-150x150.png?v=2"> <meta name="msapplication-TileColor" content="#603cba"> <meta name="theme-color" content="#ffffff"> <link rel="alternate" type="application/rss+xml" title="Marketing Dive - Latest News Feed" href="https://www.marketingdive.com/feeds/news/"/> <link rel="canonical" href="https://www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/"/> <meta name="title" content="Why Google’s potential Chrome sell-off could sow fresh marketing disruption" /> <meta name="medium" content="news" /> <meta name="date" content="2024-11-22" /> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:domain" content="Marketing Dive"> <meta name="twitter:site" content="@marketingdive"> <meta property="og:title" name="og:title" content="Why Google’s potential Chrome sell-off could sow fresh marketing disruption" /> <meta property="og:site_name" name="og:site_name" content="Marketing Dive" /> <meta property="og:type" name="og:type" content="article" /> <meta name="article_date_original" content="Friday, November 22, 2024, 10:56 AM" /> <meta property="og:url" name="og:url" content="https://www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/" /> <meta property="og:image" name="og:image" content="https://imgproxy.divecdn.com/bmSPMRuyPxxTLlwjZX7M7lQvhm7kBpK0_TsA8FptfT4/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp" /> <meta property="og:description" name="og:description" content="A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are&nbsp;closely tied to the browser." /> <meta name="sailthru.date" content="2024-11-22T10:56:00" /> <meta name="sailthru.expire_date" content="2034-11-10T10:56:00" /> <meta name="sailthru.author" content="Peter Adams" /> <meta name="sailthru.image.full" content="https://imgproxy.divecdn.com/bmSPMRuyPxxTLlwjZX7M7lQvhm7kBpK0_TsA8FptfT4/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp" /> <!-- 770x435 --> <meta name="sailthru.image.thumb" content="https://imgproxy.divecdn.com/yiWlBv0MaxragiH_3padeHMmw0obHke70SMVlsD-QHY/g:ce/rs:fit:106:60/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp" /> <!-- 106x60 --> <meta name="sailthru.description" content="A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are&nbsp;closely tied to the browser." /> <link rel="stylesheet" href="/static/css/dive_app.css?330116211124"> <script> // Initialize dataLayer empty array for GTM events window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'site': 'Marketing Dive', }); // wrapper function to push GTM events to dataLayer pushGTMEvent = (eventObject) => { // if window.datalayer is not defined, then set to an empty array window.dataLayer.push(eventObject); }; </script> <!-- Google Tag Manager --> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-55G8WRR');</script> <!-- End Google Tag Manager --> <script> let eventParams = {}; eventParams.author = "Peter Adams"; eventParams.date_published_readable = "2024-11-22"; eventParams.post_type = "Article"; eventParams.tags = "Google"; eventParams.topics = "Data/Analytics, Ad Tech"; eventParams.clone = "False"; const gtmEventObject = { event: 'page.content', 'page.content': { v:11, // seer version ...eventParams } }; window.pushGTMEvent(gtmEventObject); </script> <script type="module" src="/static/js/dist/lyticsHelper.bundle.js?520216211124" ></script> <script type="text/javascript" src="/static/js/ad_blocker_recovery.js?160016291122"></script> <!-- These are the 2 necessary scripts for the ad recovery message to work --> <script async src="https://fundingchoicesmessages.google.com/i/pub-8553262192892817?ers=1" nonce="RORABhIXgMhQdZXbks8fZQ"></script> <script nonce="RORABhIXgMhQdZXbks8fZQ">(function() {function signalGooglefcPresent() {if (!window.frames['googlefcPresent']) {if (document.body) {const iframe = document.createElement('iframe'); iframe.style = 'width: 0; height: 0; border: none; z-index: -1000; left: -1000px; top: -1000px;'; iframe.style.display = 'none'; iframe.name = 'googlefcPresent'; document.body.appendChild(iframe);} else {setTimeout(signalGooglefcPresent, 0);}}}signalGooglefcPresent();})();</script> <!-- If the ad recovery message is blocked, this script shows a backup error message asking users to allow ads --> <script>(function(){/* Copyright The Closure Library Authors. SPDX-License-Identifier: Apache-2.0 */ 'use strict';var aa=function(a){var b=0;return function(){return b<a.length?{done:!1,value:a[b++]}:{done:!0}}},ba="function"==typeof Object.create?Object.create:function(a){var b=function(){};b.prototype=a;return new b},k;if("function"==typeof Object.setPrototypeOf)k=Object.setPrototypeOf;else{var m;a:{var ca={a:!0},n={};try{n.__proto__=ca;m=n.a;break a}catch(a){}m=!1}k=m?function(a,b){a.__proto__=b;if(a.__proto__!==b)throw new TypeError(a+" is not extensible");return a}:null} var p=k,q=function(a,b){a.prototype=ba(b.prototype);a.prototype.constructor=a;if(p)p(a,b);else for(var c in b)if("prototype"!=c)if(Object.defineProperties){var d=Object.getOwnPropertyDescriptor(b,c);d&&Object.defineProperty(a,c,d)}else a[c]=b[c];a.v=b.prototype},r=this||self,da=function(){},t=function(a){return a};var u;var w=function(a,b){this.g=b===v?a:""};w.prototype.toString=function(){return this.g+""};var v={},x=function(a){if(void 0===u){var b=null;var c=r.trustedTypes;if(c&&c.createPolicy){try{b=c.createPolicy("goog#html",{createHTML:t,createScript:t,createScriptURL:t})}catch(d){r.console&&r.console.error(d.message)}u=b}else u=b}a=(b=u)?b.createScriptURL(a):a;return new w(a,v)};var A=function(){return Math.floor(2147483648*Math.random()).toString(36)+Math.abs(Math.floor(2147483648*Math.random())^Date.now()).toString(36)};var B={},C=null;var D="function"===typeof Uint8Array;function E(a,b,c){return"object"===typeof a?D&&!Array.isArray(a)&&a instanceof Uint8Array?c(a):F(a,b,c):b(a)}function F(a,b,c){if(Array.isArray(a)){for(var d=Array(a.length),e=0;e<a.length;e++){var f=a[e];null!=f&&(d[e]=E(f,b,c))}Array.isArray(a)&&a.s&&G(d);return d}d={};for(e in a)Object.prototype.hasOwnProperty.call(a,e)&&(f=a[e],null!=f&&(d[e]=E(f,b,c)));return d} function ea(a){return F(a,function(b){return"number"===typeof b?isFinite(b)?b:String(b):b},function(b){var c;void 0===c&&(c=0);if(!C){C={};for(var d="ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789".split(""),e=["+/=","+/","-_=","-_.","-_"],f=0;5>f;f++){var h=d.concat(e[f].split(""));B[f]=h;for(var g=0;g<h.length;g++){var l=h[g];void 0===C[l]&&(C[l]=g)}}}c=B[c];d=Array(Math.floor(b.length/3));e=c[64]||"";for(f=h=0;h<b.length-2;h+=3){var y=b[h],z=b[h+1];l=b[h+2];g=c[y>>2];y=c[(y&3)<< 4|z>>4];z=c[(z&15)<<2|l>>6];l=c[l&63];d[f++]=""+g+y+z+l}g=0;l=e;switch(b.length-h){case 2:g=b[h+1],l=c[(g&15)<<2]||e;case 1:b=b[h],d[f]=""+c[b>>2]+c[(b&3)<<4|g>>4]+l+e}return d.join("")})}var fa={s:{value:!0,configurable:!0}},G=function(a){Array.isArray(a)&&!Object.isFrozen(a)&&Object.defineProperties(a,fa);return a};var H;var J=function(a,b,c){var d=H;H=null;a||(a=d);d=this.constructor.u;a||(a=d?[d]:[]);this.j=d?0:-1;this.h=null;this.g=a;a:{d=this.g.length;a=d-1;if(d&&(d=this.g[a],!(null===d||"object"!=typeof d||Array.isArray(d)||D&&d instanceof Uint8Array))){this.l=a-this.j;this.i=d;break a}void 0!==b&&-1<b?(this.l=Math.max(b,a+1-this.j),this.i=null):this.l=Number.MAX_VALUE}if(c)for(b=0;b<c.length;b++)a=c[b],a<this.l?(a+=this.j,(d=this.g[a])?G(d):this.g[a]=I):(d=this.l+this.j,this.g[d]||(this.i=this.g[d]={}),(d=this.i[a])? G(d):this.i[a]=I)},I=Object.freeze(G([])),K=function(a,b){if(-1===b)return null;if(b<a.l){b+=a.j;var c=a.g[b];return c!==I?c:a.g[b]=G([])}if(a.i)return c=a.i[b],c!==I?c:a.i[b]=G([])},M=function(a,b){var c=L;if(-1===b)return null;a.h||(a.h={});if(!a.h[b]){var d=K(a,b);d&&(a.h[b]=new c(d))}return a.h[b]};J.prototype.toJSON=function(){var a=N(this,!1);return ea(a)}; var N=function(a,b){if(a.h)for(var c in a.h)if(Object.prototype.hasOwnProperty.call(a.h,c)){var d=a.h[c];if(Array.isArray(d))for(var e=0;e<d.length;e++)d[e]&&N(d[e],b);else d&&N(d,b)}return a.g},O=function(a,b){H=b=b?JSON.parse(b):null;a=new a(b);H=null;return a};J.prototype.toString=function(){return N(this,!1).toString()};var P=function(a){J.call(this,a)};q(P,J);function ha(a){var b,c=(a.ownerDocument&&a.ownerDocument.defaultView||window).document,d=null===(b=c.querySelector)||void 0===b?void 0:b.call(c,"script[nonce]");(b=d?d.nonce||d.getAttribute("nonce")||"":"")&&a.setAttribute("nonce",b)};var Q=function(a,b){b=String(b);"application/xhtml+xml"===a.contentType&&(b=b.toLowerCase());return a.createElement(b)},R=function(a){this.g=a||r.document||document};R.prototype.appendChild=function(a,b){a.appendChild(b)};var S=function(a,b,c,d,e,f){try{var h=a.g,g=Q(a.g,"SCRIPT");g.async=!0;g.src=b instanceof w&&b.constructor===w?b.g:"type_error:TrustedResourceUrl";ha(g);h.head.appendChild(g);g.addEventListener("load",function(){e();d&&h.head.removeChild(g)});g.addEventListener("error",function(){0<c?S(a,b,c-1,d,e,f):(d&&h.head.removeChild(g),f())})}catch(l){f()}};var ia=r.atob("aHR0cHM6Ly93d3cuZ3N0YXRpYy5jb20vaW1hZ2VzL2ljb25zL21hdGVyaWFsL3N5c3RlbS8xeC93YXJuaW5nX2FtYmVyXzI0ZHAucG5n"),ja=r.atob("WW91IGFyZSBzZWVpbmcgdGhpcyBtZXNzYWdlIGJlY2F1c2UgYWQgb3Igc2NyaXB0IGJsb2NraW5nIHNvZnR3YXJlIGlzIGludGVyZmVyaW5nIHdpdGggdGhpcyBwYWdlLg=="),ka=r.atob("RGlzYWJsZSBhbnkgYWQgb3Igc2NyaXB0IGJsb2NraW5nIHNvZnR3YXJlLCB0aGVuIHJlbG9hZCB0aGlzIHBhZ2Uu"),la=function(a,b,c){this.h=a;this.j=new R(this.h);this.g=null;this.i=[];this.l=!1;this.o=b;this.m=c},V=function(a){if(a.h.body&&!a.l){var b= function(){T(a);r.setTimeout(function(){return U(a,3)},50)};S(a.j,a.o,2,!0,function(){r[a.m]||b()},b);a.l=!0}},T=function(a){for(var b=W(1,5),c=0;c<b;c++){var d=X(a);a.h.body.appendChild(d);a.i.push(d)}b=X(a);b.style.bottom="0";b.style.left="0";b.style.position="fixed";b.style.width=W(100,110).toString()+"%";b.style.zIndex=W(2147483544,2147483644).toString();b.style["background-color"]=ma(249,259,242,252,219,229);b.style["box-shadow"]="0 0 12px #888";b.style.color=ma(0,10,0,10,0,10);b.style.display= "flex";b.style["justify-content"]="center";b.style["font-family"]="Roboto, Arial";c=X(a);c.style.width=W(80,85).toString()+"%";c.style.maxWidth=W(750,775).toString()+"px";c.style.margin="24px";c.style.display="flex";c.style["align-items"]="flex-start";c.style["justify-content"]="center";d=Q(a.j.g,"IMG");d.className=A();d.src=ia;d.style.height="24px";d.style.width="24px";d.style["padding-right"]="16px";var e=X(a),f=X(a);f.style["font-weight"]="bold";f.textContent=ja;var h=X(a);h.textContent=ka;Y(a, e,f);Y(a,e,h);Y(a,c,d);Y(a,c,e);Y(a,b,c);a.g=b;a.h.body.appendChild(a.g);b=W(1,5);for(c=0;c<b;c++)d=X(a),a.h.body.appendChild(d),a.i.push(d)},Y=function(a,b,c){for(var d=W(1,5),e=0;e<d;e++){var f=X(a);b.appendChild(f)}b.appendChild(c);c=W(1,5);for(d=0;d<c;d++)e=X(a),b.appendChild(e)},W=function(a,b){return Math.floor(a+Math.random()*(b-a))},ma=function(a,b,c,d,e,f){return"rgb("+W(Math.max(a,0),Math.min(b,255)).toString()+","+W(Math.max(c,0),Math.min(d,255)).toString()+","+W(Math.max(e,0),Math.min(f, 255)).toString()+")"},X=function(a){a=Q(a.j.g,"DIV");a.className=A();return a},U=function(a,b){0>=b||null!=a.g&&0!=a.g.offsetHeight&&0!=a.g.offsetWidth||(na(a),T(a),r.setTimeout(function(){return U(a,b-1)},50))},na=function(a){var b=a.i;var c="undefined"!=typeof Symbol&&Symbol.iterator&&b[Symbol.iterator];b=c?c.call(b):{next:aa(b)};for(c=b.next();!c.done;c=b.next())(c=c.value)&&c.parentNode&&c.parentNode.removeChild(c);a.i=[];(b=a.g)&&b.parentNode&&b.parentNode.removeChild(b);a.g=null};var pa=function(a,b,c,d,e){var f=oa(c),h=function(l){l.appendChild(f);r.setTimeout(function(){f?(0!==f.offsetHeight&&0!==f.offsetWidth?b():a(),f.parentNode&&f.parentNode.removeChild(f)):a()},d)},g=function(l){document.body?h(document.body):0<l?r.setTimeout(function(){g(l-1)},e):b()};g(3)},oa=function(a){var b=document.createElement("div");b.className=a;b.style.width="1px";b.style.height="1px";b.style.position="absolute";b.style.left="-10000px";b.style.top="-10000px";b.style.zIndex="-10000";return b};var L=function(a){J.call(this,a)};q(L,J);var qa=function(a){J.call(this,a)};q(qa,J);var ra=function(a,b){this.l=a;this.m=new R(a.document);this.g=b;this.i=K(this.g,1);b=M(this.g,2);this.o=x(K(b,4)||"");this.h=!1;b=M(this.g,13);b=x(K(b,4)||"");this.j=new la(a.document,b,K(this.g,12))};ra.prototype.start=function(){sa(this)}; var sa=function(a){ta(a);S(a.m,a.o,3,!1,function(){a:{var b=a.i;var c=r.btoa(b);if(c=r[c]){try{var d=O(P,r.atob(c))}catch(e){b=!1;break a}b=b===K(d,1)}else b=!1}b?Z(a,K(a.g,14)):(Z(a,K(a.g,8)),V(a.j))},function(){pa(function(){Z(a,K(a.g,7));V(a.j)},function(){return Z(a,K(a.g,6))},K(a.g,9),K(a.g,10),K(a.g,11))})},Z=function(a,b){a.h||(a.h=!0,a=new a.l.XMLHttpRequest,a.open("GET",b,!0),a.send())},ta=function(a){var b=r.btoa(a.i);a.l[b]&&Z(a,K(a.g,5))};(function(a,b){r[a]=function(c){for(var d=[],e=0;e<arguments.length;++e)d[e-0]=arguments[e];r[a]=da;b.apply(null,d)}})("__h82AlnkH6D91__",function(a){"function"===typeof window.atob&&(new ra(window,O(qa,window.atob(a)))).start()});}).call(this); window.__h82AlnkH6D91__("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"); </script> <script src="/static/js/jquery_360.min.js?543516150322"></script> <script> // waitForTriggerHandler() is library for queuing up javascript to be stored and then executed when a trigger // function is called. You can push() any number of functions which will be stored unless and until trigger() // is called. Once trigger() is called any future functions that you push() in will be executed immediately. // It is safe to call .trigger() multiple times. Any arguments passed to .trigger() will also be passed along // to the associated function function waitForTriggerHandler() { var function_queue = []; var trigger_arguments = []; this._triggered = false; this.push = function(fn) { if (this._triggered) { // just run it immediately if handler has already been triggered fn.apply(null, trigger_arguments); } else { // otherwise add to the queue to run later function_queue.push(fn); } }; this.trigger = function() { // any arguments passed to trigger(foo, bar, baz) will also be passed along to functions in the queue // first convert any arguments to an array trigger_arguments = Array.prototype.slice.call(arguments); while (function_queue.length){ // for each function in the queue, pop it off and then execute it while passing in any // args that may have been passed to trigger(). function_queue.pop().apply(null, trigger_arguments); // The "null" above is for the value of "this". // See https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Function/apply#Parameters } this._triggered = true; } } // set up waitToLoadAds handler window.waitToLoadAds = new waitForTriggerHandler(); // We set up the triggers for this below, they depend on whether we're loading lytics on the page </script> <script type="text/javascript"> // This token is here for test_lytics_snippet.py test: lytics-is-enabled window.googletag = window.googletag || {}; googletag.cmd = googletag.cmd || []; // initialize callback (source: https://learn.lytics.com/product-docs/lytics-javascript-tag/receiving-data-from-lytics) !function(){"use strict";var o=window.jstag||(window.jstag={}),r=[];function n(e){o[e]=function(){for(var n=arguments.length,t=new Array(n),i=0;i<n;i++)t[i]=arguments[i];r.push([e,t])}}n("send"),n("mock"),n("identify"),n("pageView"),n("unblock"),n("getid"),n("setid"),n("loadEntity"),n("getEntity"),n("on"),n("once"),n("call"),o.loadScript=function(n,t,i){var e=document.createElement("script");e.async=!0,e.src=n,e.onload=t,e.onerror=i;var o=document.getElementsByTagName("script")[0],r=o&&o.parentNode||document.head||document.body,c=o||r.lastChild;return null!=c?r.insertBefore(e,c):r.appendChild(e),this},o.init=function n(t){return this.config=t,this.loadScript(t.src,function(){if(o.init===n)throw new Error("Load error!");o.init(o.config),function(){for(var n=0;n<r.length;n++){var t=r[n][0],i=r[n][1];o[t].apply(o,i)}r=void 0}()}),this}}(); // custom init + lytics default install tag from https://activate.getlytics.com/connect?aid=2751 // see https://learn.lytics.com/understanding/product-docs/lytics-javascript-tag/configuration#configuration-options var lyticsCid = '44fda7674f94228540d8fba6786f9770'; console.log('You are using the Lytics Prod account'); jstag.init({ src: `https://c.lytics.io/api/tag/${lyticsCid}/latest.min.js`, pageAnalysis: { dataLayerPull: { disabled: true } } }); jstag.pageView(); (function(){ var sailthru_cookie, sailthru_user_id; function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } sailthru_cookie = read_cookie('sailthru_hid'); if (sailthru_cookie.length > 56) { sailthru_user_id = sailthru_cookie.slice(32,56); jstag.send({ st_profile_id: sailthru_user_id }); } })(); jstag.call('entityReady', waitToLoadAds.trigger); setTimeout(waitToLoadAds.trigger, 1000); // also trigger lytics if it's taking too long waitToLoadAds.push(function (lytics_data) { // lytics_data won't be defined if lytics failed to load correctly. In that case // we don't need to set any segments. if (lytics_data && lytics_data.segments) { googletag.cmd.push(function() { googletag.pubads().setTargeting("LyticsSegments", lytics_data.segments); }); } }); function getUID(id) { window.dataLayer.push({'user_id': id}); }; jstag.getid(getUID); </script> <script type="text/javascript" src="/static/js/mailcheck.min.js?192616240919"></script> <script type="text/javascript" src="/static/js/dive_mailcheck.js?192616240919"></script> <script src="/static/js/app.js?040116120224"></script> <script type="text/javascript"> var divecounter_settings = {}; divecounter_settings.showSignupAd = true; </script> <script type="text/javascript" src="/static/js/divecounter.js?261616040423"></script> <script type="text/javascript"> // Special unbounce signup thing for google traffic. Test with ?test_unbounce in the URL // Note: divecounter must already be loaded. Only enabled on pages that would normally have signup ads // Note: showSignupAd is always off if prestitial is enabled! if ((typeof divecounter !== "undefined") && ($(window).width() > 640)) { var test_unbounce = (window.location.href.indexOf("?test_unbounce")>=0); var force_unbounce = (window.location.href.indexOf("signupbounce=1")>=0) || (window.location.href.indexOf("utm_campaign=Linked-HR")>=0) || (window.location.href.indexOf("utm_source=outbrain")>=0); if (test_unbounce || force_unbounce || (document.referrer.match(/^https?:\/\/(www\.google\.|news\.google\.|t\.co|twitter\.com|www\.facebook\.com)/i) && divecounter.getOption('showSignupAd') && divecounter.canShow(1,1)) ) { // dyanmically load ouibounce.js only on pages where its needed $.getScript("/static/js/ouibounce.min.js?102717100918", function(){ // Once ouibounce.js loads, call the script // We're reusing divecounter's modal instead of OuiBounce's modal code (that's why we pass it 'false') var _ouibounce = ouibounce(false, { aggressive: test_unbounce, // ignore cookie in test mode cookieName: '_viewedOuiBounce', // underscored cookies should be ignored by Varnish callback: function() { divecounter_open_ad(); } }); }); } // end should show unbounce } // end divecounter defined </script> <script type="text/javascript"> // Load analytics.js (universal analytics) first (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); // set all the variables that are per-session or per-visit ga( 'create', 'UA-19684343-10', 'auto', {'name': 'orig'}, {'siteSpeedSampleRate': 2} ); // Set the same variables for aggregate data profile ga( 'create', 'UA-19684343-45', 'auto', {'name': 'agg'}, {'siteSpeedSampleRate': 2} ); //GA.js for tracking outbound links function trackOutboundLink(link, category, action, redirect) { try{ ga('orig.send', 'event', category, action); } catch(err) {} try{ ga('agg.send', 'event', category, action); } catch(err) {} //Timer to prevent redirect before processing data - not necessary if opening tab in new window if(redirect){ setTimeout(function(){ document.location.href = link.href; }, 100); } } $(document).ready(function() { $(".outboundlink").click(function() { trackOutboundLink(this, 'outboundlink', this.link, this.target != '_blank'); }); }); ga("orig.set", { "dimension3": "Peter Adams", "dimension4": "Nov 22, 2024", "dimension5": "Data/Analytics, Ad Tech", "dimension6": "Google", "dimension7": "20241122", "dimension8": "Article", "dimension11": "False", }); ga("agg.set", { "dimension3": "Peter Adams", "dimension7": "Nov 22, 2024", "dimension5": "Data/Analytics, Ad Tech", "dimension6": "Google", "dimension4": "20241122", "dimension8": "Article", "dimension11": "False", }); var diveSendPageviewEvent = true; if (diveSendPageviewEvent === true) { ga('orig.send', 'pageview'); ga('agg.send', 'pageview'); console.log('Queued sending of the pageview event to Google Analytics.'); } else { console.log('Sending the Google Analytics pageview event is disabled for this page.'); } // Actually track outbound links // Not sure if this is being used? var trackOutboundRegisterLink = function (url) { ga('agg.send', 'event', 'event_register', url, 'Registered for event', {'hitCallback': function () { document.location = url; } }); }; // Not sure if this is being used? var trackOutboundWebsiteLink = function (url) { // No need to manually change document.location; website opens in new tab ga('agg.send', 'event', 'event_website', url, 'Visited event site'); }; </script> <script type="module" src="/static/js/dist/googleAnalyticsHelper.bundle.js?520216211124" ></script> <script type="text/javascript"> function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } var script = document.createElement('script'); script.type = 'text/javascript'; script.async = true; script.addEventListener('load', function(e) { // we only pass the template this context variable on newsposts let informaData = false; informaData = {"canonicalUrl": "https://www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/", "pageIsSponsored": false, "pageSponsor": "", "contentAuthor": "Peter Adams", "contentPubDate": "2024-11-22 10:56:00", "pageID": "newspost 733727", "pageTitle": "Why Google\u2019s potential Chrome sell-off could sow fresh marketing disruption", "pageType": "article", "primaryTerm": "Data/Analytics, Ad Tech", "secondaryTerm": "Google"}; if (window.IIRISTracker) { var sailthru_id = read_cookie('sailthru_hid'); if (sailthru_id.length > 56) { sailthru_id = sailthru_id.slice(32,56); } var notProduction = 'False' === 'True'; var domain = 'www.marketingdive.com'.split('.')[1]; // on non-prod environment, there is specific collector domain to send the data to. var cDomain = notProduction ? 'com-informa-prod1.mini.snplow.net' : 'c.' + domain + '.com' // removed .com previous line var cfg = { config: { td: {}, snowplow: { context: {} } } }; cfg.config.idsource = 'sailthruid'; cfg.config.snowplow.appId = domain; cfg.config.snowplow.cDomain = cDomain; cfg.config.td.lob = 'it'; cfg.config.td.domain = domain; cfg.config.snowplow.contentTagEnabled = !!informaData cfg.config.snowplow.context = informaData window.IIRISTracker.initConfig(cfg); window.IIRISTracker.setTrackingUID(sailthru_id); var irisEvt = new Event('trackerLoaded'); window.dispatchEvent(irisEvt); } else { window.addEventListener('trackerLoaded', function(evt) { if(window.IIRISTracker) { window.IIRISTracker.setTrackingUID(sailthru_id); } }); } }); script.src = 'https://static.iris.informa.com/widgets/v3.0/iris-t.js'; document.getElementsByTagName('head')[0].appendChild(script); </script> <script type="text/javascript"> jQuery.browser = {}; (function () { jQuery.browser.msie = false; jQuery.browser.version = 0; if (navigator.userAgent.match(/MSIE ([0-9]+)\./)) { jQuery.browser.msie = true; jQuery.browser.version = RegExp.$1; } })(); </script> <!-- for modal signup form --> <script type="text/javascript" src="/static/js/jquery.simplemodal.divefork.min.js?093716120922"></script> <style> /* dynamic style overrides based on DB go here*/ </style> <meta name="sailthru.title" content="Why Google’s potential Chrome sell-off could sow fresh marketing disruption" /> <meta name="sailthru.post_type" content="Article" /> <meta name="sailthru.dive_awards" content="False" /> <meta name="sailthru.post_updated" content="False" /> <meta name="lytics:topics" content="Ad Tech, Google, Data/Analytics" /> <meta name="robots" content="max-image-preview:large"> <meta name="news_keywords" content="Data/Analytics,analytics,Ad Tech,marketing-tech"/> <script type="text/javascript"> /** Stolen from http://stackoverflow.com/questions/24816/escaping-html-strings-with-jquery **/ $(document).ready(function () { //"Tweet this" pullquote sections // This is used in the processing of 'tweet this' pull quotes function escapeHtml(string) { var entityMap = { "&": "&amp;", "<": "&lt;", ">": "&gt;", '"': '&quot;', "'": '&#39;', "/": '&#x2F;' }; return String(string).replace(/[&<>"'\/]/g, function (s) { return entityMap[s]; }); } // Process the twitter pullquote sections: // * create the link // * create the text ('tweet this quote') for the link $(".pquote").each(function (index) { var j_words; if ($(this).data('twitter-text') != 'undefined') { j_words = $(this).children('.tweetwords').first(); } else { j_words = $(this).data('twitter-text'); } var j_replace = $(this).children('.tweetquote').first(); var clean_text = escapeHtml(j_words.text()); var link_attributes = 'href="https://twitter.com/intent/tweet?text=' + clean_text + '%20https%3A//www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/' + '" class="popup button twitter" data-sharebutton="tweet_quote" data-shareusing="twitter"'; var img = '<img src="/static/img/social_icons/twitter-follow-icon.png?102717100918" alt="Share on Twitter" loading="lazy">'; var link = '<a ' + link_attributes + '>Tweet this quote' + img + '</a>'; j_replace.html(link); }); }); </script> <script data-cfasync="false" type="text/javascript" src="/static/js/prestitial.js?270116210524"></script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script src="/static/js/dist/signupDataGam.bundle.js?520216211124"></script> <script type="text/javascript" src="/static/js/dist/adTemplates.bundle.js?520216211124"></script> <script> var eventMethod = window.addEventListener ? "addEventListener" : "attachEvent"; var eventer = window[eventMethod]; var messageEvent = eventMethod == "attachEvent" ? "onmessage" : "message"; // Build the site_logos object to be later referenced in house ads const site_logos = {}; site_logos['diveapi'] = { domain: 'diveapi', site_name: "API Site", alt_text: "API Site logo", is_current_site: false, white: { png: "None", svg: "None", }, black: { png: "None", svg: "None", } }; site_logos['agriculturedive'] = { domain: 'agriculturedive', site_name: "Agriculture Dive", alt_text: "Agriculture Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.svg", } }; site_logos['automotivedive'] = { domain: 'automotivedive', site_name: "Automotive Dive", alt_text: "Automotive Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.svg", } }; site_logos['bankingdive'] = { domain: 'bankingdive', site_name: "Banking Dive", alt_text: "Banking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.svg", } }; site_logos['biopharmadive'] = { domain: 'biopharmadive', site_name: "BioPharma Dive", alt_text: "BioPharma Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.svg", } }; site_logos['cfo'] = { domain: 'cfo', site_name: "CFO.com", alt_text: "CFO.com logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", } }; site_logos['cfodive'] = { domain: 'cfodive', site_name: "CFO Dive", alt_text: "CFO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.svg", } }; site_logos['ciodive'] = { domain: 'ciodive', site_name: "CIO Dive", alt_text: "CIO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.svg", } }; site_logos['constructiondive'] = { domain: 'constructiondive', site_name: "Construction Dive", alt_text: "Construction Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.svg", } }; site_logos['cstoredive'] = { domain: 'cstoredive', site_name: "C-Store Dive", alt_text: "C-Store Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.svg", } }; site_logos['customerexperiencedive'] = { domain: 'customerexperiencedive', site_name: "CX Dive", alt_text: "CX Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.svg", } }; site_logos['cybersecuritydive'] = { domain: 'cybersecuritydive', site_name: "Cybersecurity Dive", alt_text: "Cybersecurity Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.svg", } }; site_logos['educationdive'] = { domain: 'educationdive', site_name: "Education Dive", alt_text: "Education Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.svg", } }; site_logos['esgdive'] = { domain: 'esgdive', site_name: "ESG Dive", alt_text: "ESG Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.svg", } }; site_logos['facilitiesdive'] = { domain: 'facilitiesdive', site_name: "Facilities Dive", alt_text: "Facilities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.svg", } }; site_logos['fashiondive'] = { domain: 'fashiondive', site_name: "Fashion Dive", alt_text: "Fashion Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.svg", } }; site_logos['fooddive'] = { domain: 'fooddive', site_name: "Food Dive", alt_text: "Food Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.svg", } }; site_logos['grocerydive'] = { domain: 'grocerydive', site_name: "Grocery Dive", alt_text: "Grocery Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.svg", } }; site_logos['healthcaredive'] = { domain: 'healthcaredive', site_name: "Healthcare Dive", alt_text: "Healthcare Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.svg", } }; site_logos['highereddive'] = { domain: 'highereddive', site_name: "Higher Ed Dive", alt_text: "Higher Ed Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.svg", } }; site_logos['hoteldive'] = { domain: 'hoteldive', site_name: "Hotel Dive", alt_text: "Hotel Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.svg", } }; site_logos['hrdive'] = { domain: 'hrdive', site_name: "HR Dive", alt_text: "HR Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.svg", } }; site_logos['k12dive'] = { domain: 'k12dive', site_name: "K-12 Dive", alt_text: "K-12 Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.svg", } }; site_logos['legaldive'] = { domain: 'legaldive', site_name: "Legal Dive", alt_text: "Legal Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.svg", } }; site_logos['manufacturingdive'] = { domain: 'manufacturingdive', site_name: "Manufacturing Dive", alt_text: "Manufacturing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.svg", } }; site_logos['marketingdive'] = { domain: 'marketingdive', site_name: "Marketing Dive", alt_text: "Marketing Dive logo", is_current_site: true, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg", } }; site_logos['medtechdive'] = { domain: 'medtechdive', site_name: "MedTech Dive", alt_text: "MedTech Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.svg", } }; site_logos['mobilemarketer'] = { domain: 'mobilemarketer', site_name: "Mobile Marketer", alt_text: "Mobile Marketer logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.svg", } }; site_logos['multifamilydive'] = { domain: 'multifamilydive', site_name: "Multifamily Dive", alt_text: "Multifamily Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.svg", } }; site_logos['packagingdive'] = { domain: 'packagingdive', site_name: "Packaging Dive", alt_text: "Packaging Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.svg", } }; site_logos['paymentsdive'] = { domain: 'paymentsdive', site_name: "Payments Dive", alt_text: "Payments Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.svg", } }; site_logos['pharmavoice'] = { domain: 'pharmavoice', site_name: "PharmaVoice", alt_text: "PharmaVoice logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.svg", } }; site_logos['proformative'] = { domain: 'proformative', site_name: "Proformative", alt_text: "Proformative logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.svg", } }; site_logos['restaurantdive'] = { domain: 'restaurantdive', site_name: "Restaurant Dive", alt_text: "Restaurant Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.svg", } }; site_logos['retaildive'] = { domain: 'retaildive', site_name: "Retail Dive", alt_text: "Retail Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svg", } }; site_logos['smartcitiesdive'] = { domain: 'smartcitiesdive', site_name: "Smart Cities Dive", alt_text: "Smart Cities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.svg", } }; site_logos['socialmediatoday'] = { domain: 'socialmediatoday', site_name: "Social Media Today", alt_text: "Social Media Today logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg", } }; site_logos['supplychaindive'] = { domain: 'supplychaindive', site_name: "Supply Chain Dive", alt_text: "Supply Chain Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.svg", } }; site_logos['truckingdive'] = { domain: 'truckingdive', site_name: "Trucking Dive", alt_text: "Trucking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.svg", } }; site_logos['utilitydive'] = { domain: 'utilitydive', site_name: "Utility Dive", alt_text: "Utility Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.svg", } }; site_logos['wastedive'] = { domain: 'wastedive', site_name: "Waste Dive", alt_text: "Waste Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.svg", } }; // Get the dive domain and return the dive logo object, or null if it doesn't exist in site_logos function getDivesiteLogoObject(link_url, alt_domain='') { let dive_domain; // Split link URL on 'adurl=' and take what comes after as the ad url const ad_url = decodeURIComponent(link_url.split('adurl=')[1]); // Split on . to get an array of hostname segments const dive_domain_array = new URL(ad_url).hostname.split('.'); // Retrieve the second to last element of the hostname array, which should always be the domain dive_domain = dive_domain_array[dive_domain_array.length - 2] if (alt_domain) { // If alt_domain has been specified, normalize it. i.e. "HR Dive", "http://hrdive.com", etc. => "hrdive" // This will override the link url's domain. dive_domain = alt_domain.replace(/\s+/g, '').replace(/^(https?:\/\/)?(www\.)?|\.com.*|\?.*|#.*/gi, '').toLowerCase(); } // Return the site logos object for this domain if it exists, or null if it does not if (site_logos[dive_domain]) { return site_logos[dive_domain]; } else { // Fallback logo const url_prefix = "https://d12v9rtnomnebu.cloudfront.net/divesite/responsive_ad_assets/small_logos/"; return { domain: 'industrydive', site_name: 'Industry Dive', alt_text: 'Industry Dive logo', white: { svg: url_prefix + 'industrydive-small-white.svg', png: url_prefix + 'industrydive-small-white.png', }, black: { svg: url_prefix + 'industrydive-small-black.svg', png: url_prefix + 'industrydive-small-black.png', } } } } eventer(messageEvent, function (e) { var key = e.message ? "message" : "data"; var data = e[key]; var eventName = data.message || 'ignore'; if (eventName == 'adContentAvailable') { var $ad_element; $ad_element = $('div').filter('[data-container-ad-unit-id="' + data.adUnit + '-' + window.dfp_visibility + '"]'); $ad_element.hide() var nativeAdEditorialSelector = '.sidebar .hybrid-ad-wrapper .native-ad-editorial'; var nativeAdEditorialExists = $(nativeAdEditorialSelector).length > 0; if ( nativeAdEditorialExists ) { $(nativeAdEditorialSelector).closest('.hybrid-ad-wrapper').addClass('native-ad-editorial-sidebar-border'); } // Inline homepage ad $('.feed-item-ad .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Editorial native ad sidebar // NOTE: must go before inline native ad to ensure correct location added $('.sidebar .native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); // Editorial native ad inline $('.native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Sidebar ad $('.sidebar .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); } }, false); var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function () { var desktopWidth = 1024; if (window.innerWidth >= desktopWidth) { window.dfp_visibility = 'desktop'; } else { window.dfp_visibility = 'mobile'; } var dfpDisplayConfiguration = { "prestitialEnabled": true, "leaderboardEnabled": true, "sidebarAdsEnabled": true, "visibility": window.dfp_visibility }; if (window.dfp_visibility == 'desktop') { if (typeof prestitialAds == 'object' && prestitialAds.pageIsPrestitialEligible()) { googletag.defineSlot('/21662595662/marketingdive/marketingdiveprestitial', [[500, 300], [640, 480]], 'paychekgoeshere').addService(googletag.pubads()); } if (dfpDisplayConfiguration.leaderboardEnabled) { googletag.defineSlot('/21662595662/marketingdive/marketingdiveleaderboard', [[970, 180], [728, 90], [970, 90]], 'dfp-leaderboard-desktop').addService(googletag.pubads()); googletag.pubads().addEventListener('slotRenderEnded', function (event) { if ((event.slot.getAdUnitPath() === '/21662595662/marketingdive/marketingdiveleaderboard' || event.slot.getAdUnitPath() === '/21662595662/marketingdive/marketingdiveleaderboard') && !event.isEmpty ) { $(window).blur(function () { if (document.activeElement === $('#dfp-leaderboard-desktop iframe')[0] || document.activeElement === $('#dfp-leaderboard-desktop iframe')[0]) { try { localStorage.setItem('leaderboard_signup_path', document.location.pathname); } catch (e) { // local storage could not be available due to privacy settings or something } } }); } }); } if (dfpDisplayConfiguration.sidebarAdsEnabled) { googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid1', [[300, 250], 'fluid', [160, 600]], 'dfp-hybrid1-desktop').addService(googletag.pubads()); } googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-desktop').addService(googletag.pubads()); } else { googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid1', [[300, 250], 'fluid'], 'dfp-hybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-mobile').addService(googletag.pubads()); } googletag.pubads().setTargeting("topics", ["Data/Analytics","analytics","Ad Tech","marketing-tech"]); googletag.pubads().setTargeting("tags", ["marketing-tag-google"]); if ((typeof divecounter !== "undefined") && (divecounter.getData().is_subscriber)) { googletag.pubads().setTargeting("is_subscriber", "yes"); } var site = window.location.host; googletag.pubads().setTargeting("site", site); var first_path = window.location.pathname.split( '/' )[1]; googletag.pubads().setTargeting("first_path", first_path); googletag.pubads().setTargeting("newspost_type", "Article"); googletag.pubads().setTargeting("articleID", "733727"); googletag.pubads().setTargeting("slug", "google chrome sale DOJ antitrust case digital marketing"); googletag.pubads().setTargeting("is_sponsored", "false" ); // Don't show skyscraper ads on full-width articles googletag.pubads().setTargeting("show_skyscraper", "true"); // Set ad targeting on the trendline to show the ads designated for it var isTopicPage = window.location.pathname.indexOf('/topic/') !== -1; if(isTopicPage) { googletag.pubads().setTargeting('is_topics_page', 'true'); } googletag.pubads().setCentering(true); googletag.pubads().collapseEmptyDivs(false); // Whether to collapse the slots even before the ads are fetched. googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script>window.fallbackAds = '[{\u0022adType\u0022: \u0022editorial_native_ad\u0022, \u0022link\u0022: \u0022/trendline/retail\u002Dmarketing/498/?utm_source\u003DMD\u0026utm_medium\u003DNativeFB\u0026utm_campaign\u003DTrendlineFB\u0022, \u0022label\u0022: \u0022Trendline\u0022, \u0022image\u0022: \u0022https://imgproxy.divecdn.com/XxIAGKZA7zMcfZyyHNzuEa6qtIHpiss5J5p1h2wuvCU/g:ce/rs:fit:212:100/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzUzMzk5Njc0XzEuanBn.webp\u0022, \u0022attribution\u0022: \u0022\u0022, \u0022headline\u0022: \u0022The top trends in retail marketing\u0022, \u0022ctaText\u0022: \u0022Access now\u0022, \u0022description\u0022: \u0022Top stories that underscore the leading influences on retail marketing,\u005Cu00a0including the creator economy, \u002790s nostalgia and Gen Z.\u005Cu00a0\u0022}]'</script> <script type="module" src="/static/js/dist/onBoardDiagnostics.bundle.js?520216211124" ></script> <!-- NEW RELIC SYNTHETICS CANARY --> </head> <body class=" flush-top article-page news topic- analytics topic- marketing-tech "> <!-- Accessibility skip-nav link --> <a href="#skip-link-target" class="button button--loud skip-nav-link" tabindex="1">Skip to main content</a> <!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-55G8WRR" height="0" width="0" style="display:none;visibility:hidden"> </iframe></noscript> <!-- End Google Tag Manager (noscript) --> <div id="prestitial-init" style="display: none;" class="prestitial-init"></div> <div id="prestitial-outer" class="prestitial content-overlay" style="display:none;"> <section class="site-menu" aria-label="Site menu"> <div class="site-menu-inner"> <img src="https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg" alt="Marketing Dive" class="pub-logo"> </div> </section> <section class="paychek-page-wrapper row"> <div class="paychek-button large-4 large-push-8 columns"> <div> CONTINUE TO SITE ➞ </div> </div> <div class="paychek large-8 large-pull-4 columns"> <div id="paychekgoeshere"></div> <script data-cfasync="false" type="text/javascript"> if (typeof prestitialAds !== 'undefined' && prestitialAds.pageIsPrestitialEligible()) { prestitialAds.showOverlay(); } </script> <script type="text/javascript"> if (typeof prestitialAds !== 'undefined' && prestitialAds.pageIsPrestitialEligible()) { prestitialAds.initialize(7); prestitialAds.setPrestitialPossibleCookie(); var prestitial_ad_is_loaded = false; var prestitial_ad_is_empty = false; googletag.cmd.push(function () { googletag.pubads().addEventListener('slotRenderEnded', function (event) { if (event.slot.getAdUnitPath() == '/21662595662/marketingdive/marketingdiveprestitial') { if (event.isEmpty || prestitialAds.testingNoAd()) { prestitial_ad_is_empty = true; prestitialAds.closePrestitial(); } else { prestitial_ad_is_loaded = true; $.modal.close(); $('div#prestitial-init').hide(); // hide the all white overlay prestitialAds.setCookie( "_prestitialViewed", (new Date()).getTime(), prestitialAds.daysBetweenPrestitial ); } } }); }); if (prestitialAds.testingNoAd()) { } else { waitToLoadAds.push(function() { googletag.cmd.push(function () { googletag.display('paychekgoeshere'); }); }); } setTimeout( function () { if (!prestitial_ad_is_loaded && !prestitialAds.overrideTimeout()) { if (!prestitial_ad_is_empty) { // if the prestitial is already hidden, then don't hide it again. if (!prestitialAds.prestitialAdIsClosed()) { prestitialAds.closePrestitial(); prestitialAds.logClosePrestitialAdBy('failed'); } } } else if (!prestitialAds.overrideTimeout()) { setTimeout( function () { // if the prestitial is already hidden, then don't hide it again. if (!prestitialAds.prestitialAdIsClosed()) { prestitialAds.closePrestitial(); prestitialAds.logClosePrestitialAdBy('timeout'); } }, prestitialAds.timeoutSeconds() ); } else { } }, 2900 ); prestitialAds.sentPrestitialEligibleEvent(); } else if (typeof prestitialAds !== 'undefined' && !prestitialAds.pageIsPrestitialEligible()){ prestitialAds.closePrestitial(); } </script> </div> </section> </div> <div id="signup-inter" class="modal_dialog" style="display:none;"> <form id="signup-inter-form" class="form-basic" name="signup-inter-form" action="/signup/" method="POST"> <input type="hidden" name="signup_box_location" value="interstitial"> <input type="hidden" name="signup_initial_url_path" value=""> <h1> Don't miss tomorrow's marketing industry news </h1> <p class="interstitial-text"> Let Marketing Dive's free newsletter keep you informed, straight from your inbox. </p> <p class="form-error__message" id="interstitial-error"></p> <div id="form-interstitial"> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_df6700_email"> <div id="newsletter-list-section"> <ul id="id_df6700_site_newsletters" class="list-no-bullets"> <li><label for="id_df6700_site_newsletters_0"><input type="checkbox" name="site_newsletters" value="7" class="list-no-bullets" id="id_df6700_site_newsletters_0"> Daily Dive <span class="secondary-label">M-F</span></label> </li> <li><label for="id_df6700_site_newsletters_1"><input type="checkbox" name="site_newsletters" value="105" class="list-no-bullets" id="id_df6700_site_newsletters_1"> Mobile Weekly <span class="secondary-label">Every Thursday</span></label> </li> <li><label for="id_df6700_site_newsletters_2"><input type="checkbox" name="site_newsletters" value="1815" class="list-no-bullets" id="id_df6700_site_newsletters_2"> Agencies Weekly <span class="secondary-label">Every Monday</span></label> </li> </ul> </div> <div id="interstitial-consent-container"> <input name="user_consent" value="1" id="id_user_consent" type="checkbox"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </div> </div> <input id="signup-inter-submit" class="email_submit submit button" type="submit" data-role="none" value="Subscribe today"> </form> </div> <!-- leaderboard --> <div class="leaderboard-wrap"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdiveleaderboard-desktop"></div> <div id='dfp-leaderboard-desktop' style="min-height: 90px"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop') { googletag.display('dfp-leaderboard-desktop'); } }) }); </script> </div> </div> </div> <div class="page-container"> <header role="banner"> <nav id="top" class="site-menu" aria-label="Site menu"> <div class="site-menu-inner"> <!-- logo --> <div class="pub-logo-wrapper"> <a href="/" class="analytics t-dash-navigation"> <img class="pub-logo" src="https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg" alt="Marketing Dive" height="28"> </a> </div> <!-- desktop menu, not visible on mobile/tablet --> <div class="menu-content-wrapper"> <ul class="desktop-menu-main"> <li> <a href="/deep-dive/" class="nav-menu-item analytics t-deepdive-navigation">Deep Dive</a> </li> <li> <a href="/library/" class="nav-menu-item analytics t-library-navigation">Library</a> </li> <li> <a href="/events/" class="nav-menu-item analytics t-events-navigation">Events</a> </li> <li> <a href="/press-release/" class="nav-menu-item analytics t-press-releases-navigation">Press Releases</a> </li> <li class="topics top-nav-dropdown-item"> <button class="nav-menu-item topics-dropdown-item"> Topics <span class="dropdown-toggle-arrow"></span> </button> </li> </ul> <!-- mobile menu toggle icon, not visible on desktop --> <a href="/signup/?signup_location=header" class="nav-menu-item nav-signup-button mobile-nav-signup-button analytics t-signup-navigation button"> Subscribe </a> <button class="mobile-menu-toggle"> <img src="/static/img/menu_icons/menu.svg?273117231121" alt="menu" loading="lazy"> </button> <!-- newsletter and search, only shown on desktop --> <ul class="desktop-menu-sub list-no-bullets"> <li> <button class="search-toggle search-button-front analytics t-search-navigation-top"> <img src="/static/img/menu_icons/search.svg?320116291121" alt="search" width="16" height="16" loading="lazy"> <span class="sub-link">Search</span> </button> </li> <li> <a href="/signup/?signup_location=header" class="nav-menu-item nav-signup-button desktop-nav-signup-button analytics t-signup-navigation button"> <img src="/static/img/email_icons/mail.svg?273117231121" width="16" height="11" loading="lazy" alt=""> Subscribe </a> </li> </ul> </div> </div> </nav> </header> <div class="menu-search js-search-hide"> <div class="menu-search-inner-wrapper row"> <form action="/search/" method="GET" data-ajax="false"> <label for="search-desktop"> <span class="screen-reader-text search">Search</span> </label> <input id="search-desktop" type="search" name="q" placeholder="Search" data-role="none"> <button type="submit" value="" data-role="none" class="search-button-front analytics t-search-navigation-drawer"> <img src="/static/img/menu_icons/search.svg?320116291121" alt="search" height="16" width="16" loading="lazy"> </button> <img class="close" src="/static/img/menu_icons/close.svg?273117231121" width="16" height="16" alt="close search" loading="lazy"> </form> </div> </div> <nav class="topics menu-bar" aria-label="Menu bar"> <ul class="list-no-bullets"> <li> <a class="analytics t-topic-navigation-brand-strategy" href="/topic/brand-strategy/">Brand Strategy</a> </li> <li> <a class="analytics t-topic-navigation-mobile-marketing" href="/topic/mobile-marketing/">Mobile</a> </li> <li> <a class="analytics t-topic-navigation-creative" href="/topic/creative/">Creative</a> </li> <li> <a class="analytics t-topic-navigation-Social-media-marketing" href="/topic/Social-media-marketing/">Social Media</a> </li> <li> <a class="analytics t-topic-navigation-Video-marketing" href="/topic/Video-marketing/">Video</a> </li> <li> <a class="analytics t-topic-navigation-agencies" href="/topic/agencies/">Agencies</a> </li> <li> <a class="analytics t-topic-navigation-analytics" href="/topic/analytics/">Data/Analytics</a> </li> <li> <a class="analytics t-topic-navigation-influencer-marketing" href="/topic/influencer-marketing/">Influencer Marketing</a> </li> <li> <a class="analytics t-topic-navigation-marketing-tech" href="/topic/marketing-tech/">Ad Tech</a> </li> <li> <a class="analytics t-topic-navigation-cmo-corner" href="/topic/cmo-corner/">CMO Corner</a> </li> </ul> </nav> <script type="module" src="/static/js/dist/navSignupHelper.bundle.js?520216211124" ></script> <script> window.siteName = 'Marketing Dive'; </script> <div class="search-overlay"></div> <div class="page-wrapper"> <div class="page-inner-wrapper" id="skip-link-target"> <div class="row"> <div class="medium-10 medium-centered large-12"> <section id="main-content" class="main-content large-8 columns"> <link rel="preload" as="image" href="https://imgproxy.divecdn.com/uKaqUAE0MzD0kpbvJBvsIV4y0sP0we_ShH894N_jyVs/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp" imagesrcset="https://imgproxy.divecdn.com/alDYixCzZZu20jCKfP8w_mC08VvPO410P-WciuCc_G0/g:ce/rs:fill:400:225:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 400w, https://imgproxy.divecdn.com/xq2_B6hven37ROq4i7JE6KMYQ95Dtum846CVjwxGcQE/g:ce/rs:fill:800:450:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 800w, https://imgproxy.divecdn.com/uKaqUAE0MzD0kpbvJBvsIV4y0sP0we_ShH894N_jyVs/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 1200w, https://imgproxy.divecdn.com/a69ZMdW7ZUphFob2EF4ie8SBBxx1NyaSXX-x8sUwFWc/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 1600w" imagesizes="(min-width: 64em) 60vw, 100vw" alt=""> <article class=""> <div class="first-page-pdf"> <!-- logo for print --> <div class="printed-branding"> <span class="promoted-branded-copy">An article from</span> <img src="https://d12v9rtnomnebu.cloudfront.net/logo/printer_friendly/marketingdive.jpg" alt="site logo"> </div> <div class="article-title-wrapper"> <div class="post-label-wrapper"> </div> <h1 class="display-heading-04"> Why Google’s potential Chrome sell-off could sow fresh marketing disruption </h1> <p>Retail media networks may see a windfall from the move but digital marketers would be facing down an even more fragmented ecosystem.</p> </div> <div class="byline"> <div class="article-byline"> <div class="date date-bottom-border"> <span class="published-info"> Published Nov. 22, 2024 </span> </div> <div class="byline-row "> <div class="author "> <div class="author-row author-row-flex"> <a href="/editors/padams/"> <img class="author-img-round analytics t-article-byline-author" src="https://d1b6lhn2ymmy1x.cloudfront.net/journalist-headshots/marketing/adams-peter-circle-150x150.png" alt="Peter Adams's headshot"> </a> <div class="author-name author-name-with-headshot"> <a rel="author" href="/editors/padams/" class="analytics t-article-byline-author">Peter Adams</a> <span class="author-title">Senior Reporter</span> </div> </div> </div> <div class="social-share"> <ul class="social-icon-list"> <li> <a href="http://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A//www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/&amp;title=Why%20Google%E2%80%99s%20potential%20Chrome%20sell-off%20could%20sow%20fresh%20marketing%20disruption" aria-label="Share article to Linkedin" class="social-icon analytics t-article-byline-social-linkedin"> <img src="/static/img/social_icons/article_page/linkedin.svg?092716141024" alt="Post to LinkedIn"> <span class="social-icon__text">post</span> </a> </li> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A//www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/" aria-label="Share article to Facebook" class="social-icon analytics t-article-byline-social-facebook"> <img src="/static/img/social_icons/article_page/facebook.svg?440116200824" alt="Share on Facebook"> <span class="social-icon__text">share</span> </a> </li> <li> <a href="https://twitter.com/intent/tweet?text=Why%20Google%E2%80%99s%20potential%20Chrome%20sell-off%20could%20sow%20fresh%20marketing%20disruption%20https%3A//www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/%20via%20@marketingdive" aria-label="Share article to X/Twitter" class="social-icon analytics t-article-byline-social-twitter"> <img src="/static/img/social_icons/article_page/x.svg?092716141024" alt="Post on X"> <span class="social-icon__text">post</span> </a> </li> <li> <a href="javascript:window.print()" aria-label="Print article" class="social-icon js-social-icon-print"> <img src="/static/img/social_icons/article_page/print.svg?440116200824" alt="Print this page"> <span class="social-icon__text">print</span> </a> </li> <li> <a href="/cdn-cgi/l/email-protection#96a9c5e3f4fcf3f5e2abc1feefb3a4a6d1f9f9f1faf3b3d3a4b3aea6b3afafe5b3a4a6e6f9e2f3f8e2fff7fab3a4a6d5fee4f9fbf3b3a4a6e5f3fafabbf9f0f0b3a4a6f5f9e3faf2b3a4a6e5f9e1b3a4a6f0e4f3e5feb3a4a6fbf7e4fdf3e2fff8f1b3a4a6f2ffe5e4e3e6e2fff9f8b0f7fbe6add4f9f2efabfee2e2e6e5b3a5d7b9b9e1e1e1b8fbf7e4fdf3e2fff8f1f2ffe0f3b8f5f9fbb9f8f3e1e5b9f1f9f9f1faf3bbf5fee4f9fbf3bbe5f7faf3bbd2d9dcbbf7f8e2ffe2e4e3e5e2bbf5f7e5f3bbf2fff1ffe2f7fabbfbf7e4fdf3e2fff8f1b9a1a5a5a1a4a1b9" aria-label="Share article with email" class="social-icon analytics t-article-byline-social-email"> <img src="/static/img/social_icons/article_page/email.svg?092716141024" alt="Email this page"> <span class="social-icon__text">email</span> </a> </li> <li> <a href="/selfservice/article-licensing/submit/?newspostUrl=https://www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/" aria-label="License article" class="social-icon js-social-icon-license analytics t-article-byline-social-licensing"> <img src="/static/img/social_icons/article_page/cart.svg?092716141024" alt="License this article"> <span class="social-icon__text">license</span> </a> </li> </ul> </div> </div> </div> </div> <figure class="inside_story"> <div class="figure_content article-hero-img"> <img class="" src="https://imgproxy.divecdn.com/uKaqUAE0MzD0kpbvJBvsIV4y0sP0we_ShH894N_jyVs/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/alDYixCzZZu20jCKfP8w_mC08VvPO410P-WciuCc_G0/g:ce/rs:fill:400:225:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 400w, https://imgproxy.divecdn.com/xq2_B6hven37ROq4i7JE6KMYQ95Dtum846CVjwxGcQE/g:ce/rs:fill:800:450:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 800w, https://imgproxy.divecdn.com/uKaqUAE0MzD0kpbvJBvsIV4y0sP0we_ShH894N_jyVs/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 1200w, https://imgproxy.divecdn.com/a69ZMdW7ZUphFob2EF4ie8SBBxx1NyaSXX-x8sUwFWc/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 1600w" sizes="(min-width: 64em) 60vw, 100vw" alt="Google, antitrust, DOJ, search, Chrome divestiture, Android" > </div> <figcaption class="inside_story_caption"> <span class="caption_text"> The DOJ is pushing for Google to sell off its Chrome web browser as part of larger antitrust crackdown on the search giant. Google has called the proposed remedies &quot;wildly overbroad.&quot; </span> <span class="source_text"> Justin Sullivan via Getty Images </span> </figcaption> </figure> </div> <div class="row"> <div class="article-large-12 columns article-wrapper"> <div class="print-wrapper"> <div class=" large medium article-body"> <p>The Department of Justice in <a href="https://www.justice.gov/atr/media/1378036/dl">a court filing earlier this week</a> called for Google to divest its popular Chrome web browser, one of several proposed remedies following a ruling from August that <a href="https://www.marketingdive.com/news/google-loses-antitrust-case-search-department-of-justice/723381/">found the tech giant wields an illegal monopoly</a> on search and online ads. The 23-page document also argued that Google should be prohibited from entering into exclusionary agreements with publishers, a topic that was a focus of the antitrust trial due to <a href="https://qz.com/apple-google-iphone-search-engine-deal-doj-lawsuit-1851674964">Google’s long-standing deals with device makers like Apple</a>.</p> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid1-mobile"></div> <div id="dfp-hybrid1-mobile"> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid1-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid1'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid2-desktop"></div> <div id="dfp-hybrid2-desktop"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid2-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid2'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <p>Google losing a dominant product like Chrome could enable more competition and address some advertiser frustrations around working within a walled garden. It would likely not be a smooth or fast changeover, however, since so much advertising activity and so many widely adopted ad products are closely tied to the Chrome infrastructure. </p> <p>“While a more fragmented browser market could foster a healthier ecosystem of independent players, the transition process risks disrupting the delicate balance of advertising workflows,” said Mateusz Jedrocha, chief product officer at the media-buying platform Adlook, in emailed comments.</p> <p>“Advertisers, accustomed to Chrome’s tight integration with tools like Google Ads and Analytics, would need to rethink strategies and adapt to a potentially less streamlined environment,” Jedrocha added, while noting that the shift would open the door to platform diversity and reduce over-reliance on Google. </p> <p>Google described the DOJ’s recommendations as wildly overreaching and being driven by a “radical interventionist agenda” in a response <a href="https://blog.google/outreach-initiatives/public-policy/doj-search-remedies-nov-2024/">published on its The Keyword blog</a>.</p> <p>“We’re still at the early stages of a long process and many of these demands are clearly far afield from what even the Court’s order contemplated,” wrote Kent Walker, Google’s president of global affairs and chief legal officer. “We’ll file our own proposals next month, and will make our broader case next year.”</p> <h3>An influential force</h3> <p>Chrome controls over 60% of the web browser market, according <a href="https://ppc.land/chrome-remains-the-dominant-web-browser-holding-a-market-share-of-65-158/">to various industry estimates</a>, and wields significant clout in online advertising. The browser is a “cornerstone of Google’s advertising dominance, particularly in search engine marketing (SEM),” according to Bradley Keefer, chief revenue officer of Keen Decision Systems. SEM accounted for roughly 14% of total media spend last year, per Keen Decision Systems’ estimates.</p> <p>“The DOJ’s push to force Google to sell Chrome could create one of the most significant disruptions in the advertising landscape in years,” Keefer said over email. </p> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid2-mobile"></div> <div id="dfp-hybrid2-mobile"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid2-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid2'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="hide-small show-large" id="desktop-inline-signup"></div> <p>Chrome’s industry shaping influence has been showcased in recent history. Google’s push to deprecate third-party cookies in Chrome, first set into motion in 2020, spurred a broad movement to wean off a reliance on the ad-targeting technology. Google ultimately <a href="https://www.marketingdive.com/news/google-wont-deprecate-kill-cookies-chrome-advertising/722053/">scuttled its plans to kill off the cookie earlier this year</a> amid a series of complications, but reverberations from the effort are still felt today, with many advertisers continuing to work through alternative solutions. One of those is Google’s Privacy Sandbox, an initiative that <a href="https://www.marketingdive.com/news/google-death-of-the-cookie-draws-watchdog-pushback/706687/">has received industry pushback</a> and could be further disrupted by a Chrome sell-off, according to Jedrocha. </p> <p>“Designed as an alternative to third-party cookies, Privacy Sandbox has been positioned as a cornerstone of the industry’s privacy-first future,” said Jedrocha. “However, Chrome’s independence could disrupt this trajectory, leaving advertisers and developers in a state of uncertainty.”</p> <h3>A windfall for competitors? </h3> <p>Google losing Chrome would, in theory, be a benefit to browser competition, but some rivals did not seem enthusiastic about the specifics of the DOJ’s recommendations. </p> <p>“The US Department of Justice’s proposed remedies, aimed at improving search engine competition, would unnecessarily impact browser competition,” said Mozilla, a nonprofit group which operates the Firefox browser, in a statement. Mozilla is one of the companies that has <a href="https://www.bloomberg.com/news/newsletters/2023-05-05/why-google-keeps-paying-mozilla-s-firefox-even-as-chrome-dominates?sref=Hhue1scO">deals in place to make Google its default search engine</a>. </p> <p>“If implemented, the prohibition on search agreements with all browsers regardless of size and business model will negatively impact independent browsers like Firefox and have knock-on effects for an open and accessible internet,” the statement continued.</p><div class="show-small hide-large" id="mobile-inline-signup"></div><section class="storylines-carousel-wrapper hide-small show-large" id="desktop-carousel"></section> <p>Players that could see more direct gains include digital advertising platforms that have begun to chip away at Google’s market share in recent years. Those include the burgeoning category of retail media networks that leverage first-party shopper data to target ads. </p> <p>“Retail media giants like Walmart and Amazon, already gaining momentum with competitive CPMs, could see additional growth as advertisers diversify their spend,” wrote Keefer. </p> <p>“The ripple effects would extend beyond search. Meta and TikTok, already battling for dominance in social media advertising, could see intensified competition,” the executive added.</p> </div> <div class="reading-list recommended-reading"> <h3 class="sidebar-box__header reading-list__header">Recommended Reading</h3> <ul class="list-no-bullets"> <li class="reading-list__item"> <a href="https://www.marketingdive.com/news/google-loses-antitrust-case-search-department-of-justice/723381/" class="reading-list__link analytics t-article-end-recommended"> Google loses search antitrust case in blow to digital ad juggernaut </a> <span class="label label--soft"> <span class="secondary-label">By <a rel="author" href="/editors/padams/">Peter Adams</a> &#8226; </span> <span class="secondary-label">Aug. 6, 2024</span> </span> </li> <li class="reading-list__item"> <a href="https://www.marketingdive.com/news/google-wont-deprecate-kill-cookies-chrome-advertising/722053/" class="reading-list__link analytics t-article-end-recommended"> And just like that, Google won’t be deprecating cookies. What now? </a> <span class="label label--soft"> <span class="secondary-label">By <a rel="author" href="/editors/ckelly/">Chris Kelly</a> &#8226; </span> <span class="secondary-label">July 23, 2024</span> </span> </li> </ul> </div> <div class="post-article-wrapper"> <div class="share-buttons"> <ul class="social-button-list"> <li> <a href="http://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A//www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/&amp;title=Why%20Google%E2%80%99s%20potential%20Chrome%20sell-off%20could%20sow%20fresh%20marketing%20disruption" class="social-button analytics t-article-end-social-linkedin" title="Post"> <img src="/static/img/social_icons/article_page/linkedin.svg?092716141024" alt="Post to LinkedIn"> </a> </li> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A//www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/" class="social-button analytics t-article-end-social-facebook" title="Share"> <img src="/static/img/social_icons/article_page/facebook.svg?440116200824" alt="Share on Facebook"> </a> </li> <li> <a href="https://twitter.com/intent/tweet?text=Why%20Google%E2%80%99s%20potential%20Chrome%20sell-off%20could%20sow%20fresh%20marketing%20disruption%20https%3A//www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/%20via%20@marketingdive" class="social-button analytics t-article-end-social-twitter" title="Post"> <img src="/static/img/social_icons/article_page/x.svg?092716141024" alt="Post to X"> </a> </li> <li> <a href="javascript:window.print()" class="social-button js-social-button-print" title="Print"> <img src="/static/img/social_icons/article_page/print.svg?440116200824" alt="Print this page"> </a> </li> <li> <a href="/cdn-cgi/l/email-protection#dce38fa9beb6b9bfa8e18bb4a5f9eeec9bb3b3bbb0b9f999eef9e4ecf9e5e5aff9eeecacb3a8b9b2a8b5bdb0f9eeec9fb4aeb3b1b9f9eeecafb9b0b0f1b3babaf9eeecbfb3a9b0b8f9eeecafb3abf9eeecbaaeb9afb4f9eeecb1bdaeb7b9a8b5b2bbf9eeecb8b5afaea9aca8b5b3b2fabdb1ace79eb3b8a5e1b4a8a8acaff9ef9df3f3abababf2b1bdaeb7b9a8b5b2bbb8b5aab9f2bfb3b1f3b2b9abaff3bbb3b3bbb0b9f1bfb4aeb3b1b9f1afbdb0b9f1989396f1bdb2a8b5a8aea9afa8f1bfbdafb9f1b8b5bbb5a8bdb0f1b1bdaeb7b9a8b5b2bbf3ebefefebeeebf3" class="social-button analytics t-article-end-social-email" title="Email"> <img src="/static/img/social_icons/article_page/email.svg?092716141024" alt="Email this page"> </a> </li> <li class="article-licensing-item"> <a href="/selfservice/article-licensing/submit/?newspostUrl=https://www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/" class="article-licensing-button js-social-button-license analytics t-article-end-social-licensing" title="License"> <img src="/static/img/social_icons/article_page/cart.svg?092716141024" alt="License this article"> <span class="social-button__text">purchase licensing rights</span> </a> </li> </ul> </div> <div class="post-article-topics"> <div> <span>Filed Under:</span> <span><a class="topic analytics t-article-end-topic" href="/topic/analytics/">Data/Analytics, </a></span> <span><a class="topic analytics t-article-end-topic" href="/topic/marketing-tech/">Ad Tech</a></span> </div> </div> </div> </div> </div> </div> </article> <section class="signup call-out elevated-footer standard-newspost-mobile show-small show-medium hide-large"> <div class="row"> <div class="large-11 medium-11 medium-centered columns footer-signup" style="display: flex"> <div class="footer-signup__content"> <h3>Marketing Dive news delivered to your inbox</h3> <p class="subhead">Get the free daily newsletter read by industry experts</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_f270c8_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_f270c8_email"> </label> <input type="hidden" name="signup_box_location" value="elevated_footer"> <input type="hidden" name="signup_initial_url_path" value="/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/"> <input type="hidden" name="js_enabled" value="0" id="id_f270c8_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-elevated_footer-checkbox-7" type="checkbox" name="site_newsletters" value="7" class="checkbox" /> <label for="newsletter-elevated_footer-checkbox-7"> <span class="newsletter-title">Daily Dive</span> <span class="secondary-label">M-F</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-elevated_footer-checkbox-105" type="checkbox" name="site_newsletters" value="105" class="checkbox" /> <label for="newsletter-elevated_footer-checkbox-105"> <span class="newsletter-title">Mobile Weekly</span> <span class="secondary-label">Every Thursday</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-elevated_footer-checkbox-1815" type="checkbox" name="site_newsletters" value="1815" class="checkbox" /> <label for="newsletter-elevated_footer-checkbox-1815"> <span class="newsletter-title">Agencies Weekly</span> <span class="secondary-label">Every Monday</span> </label> </li> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-elevated_footer" value="1" class="checkbox"/> <label for="id_user_consent-elevated_footer"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?520216211124" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="footer-signup__image"> <img class="desktop-image" src="/static/img/article-signup.png?320916100822" width="275" height="275" loading="lazy" alt="Daily Dive newsletter example"> </div> </div> </div> </section> <div class="sidebar-box hide-large editors-pick-footer-mobile"> <h3 class="sidebar-box__header"> Editors' picks </h3> <ul class="feed"> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-1" href="/news/best-worst-super-bowl-marketing-ads-2024/706012/"> <img class="" src="https://imgproxy.divecdn.com/lvQiZPmWJFf3qRy-8FN8ToraJ798F7CqbDxq6-bG3E8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9EdW5raW4tQmVuX0R1bktpbmdzLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/O8NnD19XHPJ1EqnshJHNS7gCjL6d7ZlaCM04QfgXatE/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9EdW5raW4tQmVuX0R1bktpbmdzLmpwZw==.webp 300w, https://imgproxy.divecdn.com/wBMO1icV78Jz0JuHqcXuCLPwwVrwZBAuGOJwed6bwtM/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9EdW5raW4tQmVuX0R1bktpbmdzLmpwZw==.webp 600w, https://imgproxy.divecdn.com/lvQiZPmWJFf3qRy-8FN8ToraJ798F7CqbDxq6-bG3E8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9EdW5raW4tQmVuX0R1bktpbmdzLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Ben Affleck wears a branded Dunkin&#x27; sweatsuit and introduces The DunKings as part of the chain&#x27;s Super Bowl LVIII ad." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Dunkin&#x27;</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <div class="label label--medium"> Deep Dive </div> <h3 class="feed__title feed__title--display"> <a href="/news/best-worst-super-bowl-marketing-ads-2024/706012/" class="analytics t-edfooter-edpicks-1"> ‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues </a> </h3> <p class="feed__description hide-small show-large">Brands that forged true connections to culture broke through the clutter of a broadcast heavy with sociopolitical messages from some advertisers.</p> <div class="secondary-label"> By Peter Adams and Chris Kelly • <span class="secondary-label">Feb. 12, 2024</span> </div> </div> </li> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-2" href="/news/death-cookie-deprecation-generative-ai-marketing-prediction/704240/"> <img class="" src="https://imgproxy.divecdn.com/ZUcS-f8CLHl1m7xhFtWpREjdzu3wfqSuXXVHN-0jb8o/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODg0NzczNzk2LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/ocOd_dIVT6LzgHPIJtsrs0aDJgiIvxul1fG-4hmfQ3I/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODg0NzczNzk2LmpwZw==.webp 300w, https://imgproxy.divecdn.com/5wD4YNUkFFHFSoly38t402OYUPLb9IE3jjmngQpKOXY/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODg0NzczNzk2LmpwZw==.webp 600w, https://imgproxy.divecdn.com/ZUcS-f8CLHl1m7xhFtWpREjdzu3wfqSuXXVHN-0jb8o/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODg0NzczNzk2LmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Futuristic robot solves jigsaw puzzle together with a businessman" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">CreativaImages via Getty Images</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <div class="label label--medium"> Deep Dive </div> <h3 class="feed__title feed__title--display"> <a href="/news/death-cookie-deprecation-generative-ai-marketing-prediction/704240/" class="analytics t-edfooter-edpicks-2"> How generative AI could solve the cookie deprecation puzzle in 2024 </a> </h3> <p class="feed__description hide-small show-large">Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.</p> <div class="secondary-label"> By Chris Kelly • <span class="secondary-label">Jan. 16, 2024</span> </div> </div> </li> </ul> </div> <div style="display: none;" id="inline-signup-html-desktop"> <div class="inline-signup"> <p class="inline-signup__copy">Keep up with the story. Subscribe to the Marketing Dive free daily newsletter</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_3089f2_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_3089f2_email"> </label> <input type="hidden" name="signup_box_location" value="inline"> <input type="hidden" name="signup_initial_url_path" value="/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/"> <input type="hidden" name="js_enabled" value="0" id="id_3089f2_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-inline-checkbox-7" type="checkbox" name="site_newsletters" value="7" class="checkbox" /> <label for="newsletter-inline-checkbox-7"> <span class="newsletter-title">Daily Dive</span> <span class="secondary-label">M-F</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-inline-checkbox-105" type="checkbox" name="site_newsletters" value="105" class="checkbox" /> <label for="newsletter-inline-checkbox-105"> <span class="newsletter-title">Mobile Weekly</span> <span class="secondary-label">Every Thursday</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-inline-checkbox-1815" type="checkbox" name="site_newsletters" value="1815" class="checkbox" /> <label for="newsletter-inline-checkbox-1815"> <span class="newsletter-title">Agencies Weekly</span> <span class="secondary-label">Every Monday</span> </label> </li> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-inline" value="1" class="checkbox"/> <label for="id_user_consent-inline"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?520216211124" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="subscriber-demographics demographics-form" id="demographics-box-inline"></div> <script src="/static/js/subscriberDemographicsForm.js?302516180124"></script> <script> var siteName = 'Marketing Dive' || null; if (siteName) { setupFormCallbackAndCreateFormIfSub(siteName, 'inline'); } </script> </div> <script type="text/javascript"> $(document).ready(function () { // copy the contents of the generic_signup partial into the desktop_signup_spot $desktop_signup_spot = $("#desktop-inline-signup"); $desktop_signup = $("#inline-signup-html-desktop").children(); $desktop_signup_spot.append($desktop_signup); $("#inline-signup-html-desktop").remove(); }); </script> <link rel="preload" href="https://d12v9rtnomnebu.cloudfront.net/carousel/glider.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> <!-- This block of HTML and django template logic is used to get proximizer'ed versions of carousel story images --> <div style="display: none" id="carousel_images"> <div class="proximized_carousel_image" id="carousel_0"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/XLDfv7tcwQFqQUVnI3-XjXYplfaoxA04oatKDIZYp54/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy04NDEyMTA2Nl8xLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/LVfyAwSQALmYtBbUJxT5h0oLdItovZwcpY_QHdYQ4l0/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy04NDEyMTA2Nl8xLmpwZw==.webp 300w, https://imgproxy.divecdn.com/3HGBP7TgqMJvjrcMTte9BTcaOwFmSYYXLt1ZrP5bL6k/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy04NDEyMTA2Nl8xLmpwZw==.webp 600w, https://imgproxy.divecdn.com/XLDfv7tcwQFqQUVnI3-XjXYplfaoxA04oatKDIZYp54/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy04NDEyMTA2Nl8xLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Shoppers walk through a mall during the holiday season." > </div> <div class="proximized_carousel_image" id="carousel_1"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/ng9_p4K1qo4edwBf_xfrb4YKSjWjy_oOrzyOgK7K-Ps/g:nowe:0:0/c:3200:1807/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/Gr5AwWjJQlzzlBxWu5yoQzcROo7wZVShWxB5zZSUfDA/g:nowe:0:0/c:3200:1807/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp 300w, https://imgproxy.divecdn.com/1GNiTQ973IWHB5FQIlPap0HGkbhvs6xvRd-FwHXx_30/g:nowe:0:0/c:3200:1807/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp 600w, https://imgproxy.divecdn.com/ng9_p4K1qo4edwBf_xfrb4YKSjWjy_oOrzyOgK7K-Ps/g:nowe:0:0/c:3200:1807/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Megan Thee Stallion for True Religion" > </div> <div class="proximized_carousel_image" id="carousel_2"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/NHqgl1UFFaSojB8d7kMBdyGBh0qLiO_-LsJjerVRPos/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ob21lLWRyLXBlcHBlci10cnVjay5wbmc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/OngHnuDoDh3Vop2zuTnu_TMNde1nJry-Gsb9gE7weTo/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ob21lLWRyLXBlcHBlci10cnVjay5wbmc=.webp 300w, https://imgproxy.divecdn.com/0W2C7BKb4VUyyTLiSBjYirfpU1Esoa0pwrUY4fM79rY/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ob21lLWRyLXBlcHBlci10cnVjay5wbmc=.webp 600w, https://imgproxy.divecdn.com/NHqgl1UFFaSojB8d7kMBdyGBh0qLiO_-LsJjerVRPos/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ob21lLWRyLXBlcHBlci10cnVjay5wbmc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Dr Pepper truck" > </div> <div class="proximized_carousel_image" id="carousel_3"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/JW3KWs1JcE3m6nfmViWZfOJFF2Zh0fKZWrmAOGgOlAw/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNzQ2NTQwMzM0LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/TgdzMeqDfffzxB8hxzHC3EYjFdlzvUW6o-wpIY1nrw8/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNzQ2NTQwMzM0LmpwZw==.webp 300w, https://imgproxy.divecdn.com/aebYGhfAuxIjjafhFU5FJkj_Q7GuUIh5JM_ZtNh9Pt4/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNzQ2NTQwMzM0LmpwZw==.webp 600w, https://imgproxy.divecdn.com/JW3KWs1JcE3m6nfmViWZfOJFF2Zh0fKZWrmAOGgOlAw/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNzQ2NTQwMzM0LmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Adult women in data center checking cables and whole network, server setup and programing mainframe through digital tablet." > </div> <div class="proximized_carousel_image" id="carousel_4"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/M8Xyeqzc-potworH50RELFOI2RioKEbbS2J1h3A5Juw/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BcHBMb3Zpbk9mZmljZV8xLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/uNu1h98Hs_v9Nr6z8aFkqyxAGCOdAVzV7s1RA7PQ1u0/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BcHBMb3Zpbk9mZmljZV8xLmpwZw==.webp 300w, https://imgproxy.divecdn.com/C6N_CUhc2N1uiNwbFGyhFU4Mgk_zyFvQ2LccNCFIPoU/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BcHBMb3Zpbk9mZmljZV8xLmpwZw==.webp 600w, https://imgproxy.divecdn.com/M8Xyeqzc-potworH50RELFOI2RioKEbbS2J1h3A5Juw/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BcHBMb3Zpbk9mZmljZV8xLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="AppLovin office" > </div> <div class="proximized_carousel_image" id="carousel_5"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/Ue709KKPIEFTvzmN1lswDYcvr8uzNSGf_6D68YSRd2k/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODAzOTMxMTkxXzEuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/AO4NzUbQtWTdhX_4BrCwsRm9n8c9LEyVpGQAoBZFCVM/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODAzOTMxMTkxXzEuanBn.webp 300w, https://imgproxy.divecdn.com/cU-yfSmIECrzrz8QdFuA4e3jXClP1w5iGHnsBrNRrag/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODAzOTMxMTkxXzEuanBn.webp 600w, https://imgproxy.divecdn.com/Ue709KKPIEFTvzmN1lswDYcvr8uzNSGf_6D68YSRd2k/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODAzOTMxMTkxXzEuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="A family sits together watching TV." > </div> <div class="proximized_carousel_image" id="carousel_6"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/Y3oWiRD0cRtjO7mZ6GxQRHaXhJX0Pv56XjIzgAmhfzo/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Ecml2ZXJfZXhpdGluZ19yZXN0YXVyYW50Xy1fQS5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/ziXj_QwrEgp2jVmyIe7NDBrNlf1r09H-NAyiyWBYZvw/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Ecml2ZXJfZXhpdGluZ19yZXN0YXVyYW50Xy1fQS5qcGc=.webp 300w, https://imgproxy.divecdn.com/0L6monLjvKJO99H5YVjjHk1kzek6fr1_BHcD7uERcd4/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Ecml2ZXJfZXhpdGluZ19yZXN0YXVyYW50Xy1fQS5qcGc=.webp 600w, https://imgproxy.divecdn.com/Y3oWiRD0cRtjO7mZ6GxQRHaXhJX0Pv56XjIzgAmhfzo/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Ecml2ZXJfZXhpdGluZ19yZXN0YXVyYW50Xy1fQS5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="An image of Papa Johns sign on a store" > </div> <div class="proximized_carousel_image" id="carousel_7"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/Rhdg-fAMrflHVulK829OweJJO5V4kDRy6TLExYllNV4/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy00NTE2MjE4MzguanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/4U49YZGe0JLEeHtP1lNRj_LvgmhHnU_2rDq0Gmnp_qo/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy00NTE2MjE4MzguanBn.webp 300w, https://imgproxy.divecdn.com/LI-wHV_VZKqimZ8x4iFjESpxZ-nBACCr4trEfJwabwY/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy00NTE2MjE4MzguanBn.webp 600w, https://imgproxy.divecdn.com/Rhdg-fAMrflHVulK829OweJJO5V4kDRy6TLExYllNV4/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy00NTE2MjE4MzguanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Pedestrians walk by a KFC and a Taco Bell restaurant on July 2, 2014 in San Rafael, California." > </div> </div> <script src="https://d12v9rtnomnebu.cloudfront.net/carousel/glider-compat.min.js" defer></script> <script src="https://d12v9rtnomnebu.cloudfront.net/carousel/glider.min.js" defer></script> <script> window.carouselData = {}; window.carouselData.carouselStories = [{"title": "Will 2025 be a year of contradictions? Here\u2019s what the numbers say", "link": "https://www.marketingdive.com/news/will-2025-year-of-contradictions-heres-what-the-numbers-say/733650/", "pub_date": "Nov 22, 2024"}, {"title": "\u2018Merry and bright\u2019: How marketers are evolving for ambitious holiday shoppers", "link": "https://www.marketingdive.com/news/holiday-marketing-campaign-trends-2024/732350/", "pub_date": "Nov 13, 2024"}, {"title": "Keurig Dr Pepper taps new CMO to accelerate digital-first marketing", "link": "https://www.marketingdive.com/news/keurig-dr-pepper-names-new-cmo-digital-CPG-marketing/732635/", "pub_date": "Nov 12, 2024"}, {"title": "Trade Desk\u2019s strong Q3 underscores key strengths as digital marketing evolves", "link": "https://www.marketingdive.com/news/trade-desks-strong-q3-underscores-key-strengths-as-digital-marketing-evolv/732514/", "pub_date": "Nov 11, 2024"}, {"title": "AppLovin\u2019s breakthroughs in AI-powered advertising propel growth", "link": "https://www.marketingdive.com/news/applovin-q3-2024-earnings-report-AI-mobile-advertising/732374/", "pub_date": "Nov 08, 2024"}, {"title": "TV advertising drives brand results: Here\u2019s what the numbers say", "link": "https://www.marketingdive.com/news/tv-advertising-drives-brand-results-heres-what-numbers-say/732288/", "pub_date": "Nov 08, 2024"}, {"title": "Papa Johns names new CMO to elevate data-driven creativity", "link": "https://www.marketingdive.com/news/papa-johns-names-cmo-data-driven-driven-creative-QSR-marketing/732235/", "pub_date": "Nov 07, 2024"}, {"title": "Yum Brands says AI-powered marketing is helping drive transactions", "link": "https://www.marketingdive.com/news/taco-bell-kfc-yum-brands-Q3-2024-earnings-AI-powered-marketing/732122/", "pub_date": "Nov 06, 2024"}] // For each carousel story in our object, add the HTML contents of the corresponding .proximized_carousel_image DIV as a property // This will be used in the carousel.mustache.html template to display the image for (i=0; i < $('.proximized_carousel_image').length; i++) { window.carouselData.carouselStories[i].proximizedImage = $('#carousel_' + i).html().trim(); } // Remove the DOM elements for the proximized images since we already have what we need from them $('#carousel_images').remove(); window.carouselData.preferredTopic = "Data/Analytics" window.carouselData.preferredTopicLink = "/topic/analytics/" window.carouselData.storylineTitle = "" </script> <script type="module" src="/static/js/dist/storylinesCarousel.bundle.js?520216211124" ></script> </section> <aside class="sidebar large-4 columns"> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid1-desktop"></div> <div id='dfp-hybrid1-desktop'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid1-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid1'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="signup sidebar-signup-box hide-small show-large" data-box-priority="0"> <h3 class="sidebar-signup-box__header">Get the free newsletter</h3> <p class="sidebar-signup-box__description">Subscribe to Marketing Dive for top news, trends & analysis</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_e5fd40_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_e5fd40_email"> </label> <input type="hidden" name="signup_box_location" value="sidebar"> <input type="hidden" name="signup_initial_url_path" value="/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/"> <input type="hidden" name="js_enabled" value="0" id="id_e5fd40_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-sidebar-checkbox-7" type="checkbox" name="site_newsletters" value="7" class="checkbox" /> <label for="newsletter-sidebar-checkbox-7"> <span class="newsletter-title">Daily Dive</span> <span class="secondary-label">M-F</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-sidebar-checkbox-105" type="checkbox" name="site_newsletters" value="105" class="checkbox" /> <label for="newsletter-sidebar-checkbox-105"> <span class="newsletter-title">Mobile Weekly</span> <span class="secondary-label">Every Thursday</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-sidebar-checkbox-1815" type="checkbox" name="site_newsletters" value="1815" class="checkbox" /> <label for="newsletter-sidebar-checkbox-1815"> <span class="newsletter-title">Agencies Weekly</span> <span class="secondary-label">Every Monday</span> </label> </li> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-sidebar" value="1" class="checkbox"/> <label for="id_user_consent-sidebar"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?520216211124" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="subscriber-demographics demographics-form" id="demographics-box-sidebar"></div> <script src="/static/js/subscriberDemographicsForm.js?302516180124"></script> <script> var siteName = 'Marketing Dive' || null; if (siteName) { setupFormCallbackAndCreateFormIfSub(siteName, 'sidebar'); } </script> <div class="sidebar-box" data-box-priority="2"> <h3 class="sidebar-box__header sidebar-box__header--loud"> Most Popular </h3> <ol class="sidebar-box-list sidebar-box-list--ordered"> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex"> <!-- image --> <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-1 hide-small show-large" href="/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/qi9jeGZnSfADV5ncdBVXP7AtmefC6-wAetHYgK117To/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/m142siix_z8wTJPu-VBWzJo8XMxlg4O5xpu5K2JLtlE/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 300w, https://imgproxy.divecdn.com/qi9jeGZnSfADV5ncdBVXP7AtmefC6-wAetHYgK117To/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 600w" sizes="25vw" alt="Google, antitrust, DOJ, search, Chrome divestiture, Android" loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-1 sidebar-box-list__item-title" href="/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/">Why Google’s potential Chrome sell-off could sow fresh marketing disruption </a> <!--Article Title--> </div> </li> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex"> <!-- image --> <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-2 hide-small show-large" href="/news/target-holiday-marketing-campaign-kris-hot-santa/732918/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/RJgb9qRwh-967gBS_WYLD5P84KDngusnpKqlZ_QuU9g/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LcmlzX1RoYW5rc2dpdmluZ18yLmpwZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/vRwTqXU5T_XWOadp_VEHzFSE2icK-9jTPT31LWp60cw/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LcmlzX1RoYW5rc2dpdmluZ18yLmpwZw==.webp 300w, https://imgproxy.divecdn.com/RJgb9qRwh-967gBS_WYLD5P84KDngusnpKqlZ_QuU9g/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LcmlzX1RoYW5rc2dpdmluZ18yLmpwZw==.webp 600w" sizes="25vw" alt="Kris from Target in a holiday campaign" loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-2 sidebar-box-list__item-title" href="/news/target-holiday-marketing-campaign-kris-hot-santa/732918/">Target debuts ‘weirdly hot’ Santa for second holiday advertising push </a> <!--Article Title--> </div> </li> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex"> <!-- image --> <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-3 hide-small show-large" href="/news/absolut-kahlua-sabrina-carpenter-espresso-martini-kit/733514/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/s7DUD9qxXQrU8qXu9AtTQcfVtTBnElf1fXvY6JuLw2Q/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9TYWJyaW5hX0NhcnBlbnRlcjIuanBn.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/1NvPcA79kAAJmEZWjxZxwOnPgcKE2mGiBI1beULD41c/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9TYWJyaW5hX0NhcnBlbnRlcjIuanBn.webp 300w, https://imgproxy.divecdn.com/s7DUD9qxXQrU8qXu9AtTQcfVtTBnElf1fXvY6JuLw2Q/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9TYWJyaW5hX0NhcnBlbnRlcjIuanBn.webp 600w" sizes="25vw" alt="Sabrina Carpenter for Absolut and Kahlua&#x27;s espresso kit campaign" loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-3 sidebar-box-list__item-title" href="/news/absolut-kahlua-sabrina-carpenter-espresso-martini-kit/733514/">‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter </a> <!--Article Title--> </div> </li> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex"> <!-- image --> <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-4 hide-small show-large" href="/news/will-2025-year-of-contradictions-heres-what-the-numbers-say/733650/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/3HGBP7TgqMJvjrcMTte9BTcaOwFmSYYXLt1ZrP5bL6k/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy04NDEyMTA2Nl8xLmpwZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/LVfyAwSQALmYtBbUJxT5h0oLdItovZwcpY_QHdYQ4l0/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy04NDEyMTA2Nl8xLmpwZw==.webp 300w, https://imgproxy.divecdn.com/3HGBP7TgqMJvjrcMTte9BTcaOwFmSYYXLt1ZrP5bL6k/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy04NDEyMTA2Nl8xLmpwZw==.webp 600w" sizes="25vw" alt="Shoppers walk through a mall during the holiday season." loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-4 sidebar-box-list__item-title" href="/news/will-2025-year-of-contradictions-heres-what-the-numbers-say/733650/">Will 2025 be a year of contradictions? Here’s what the numbers say </a> <!--Article Title--> </div> </li> </ol> </div> <div class="sidebar-box hide-small show-large" data-box-priority="4"> <h3 class="sidebar-box__header">Library resources</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item flex"> <div class='sidebar-box-list__icon sidebar-box-list__icon--soft'> <img src="/static/img/lib_icons/webinar-black.svg?141716111021" height="25" width="25" alt="studioID resource icon" loading="lazy"> </div> <div> <div class="label label--soft">Webinar - on demand</div> <a class="analytics t-library-sidebar-item-1 sidebar-box-list__item-title" target="_blank" href="http://resources.industrydive.com/four-hidden-ways-to-boost-roi?utm_source=MD&amp;utm_medium=Library&amp;utm_campaign=Teikametrics"> Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks </a> <span class="sponsor-label__leading-text secondary-label">Custom content for </span> <span class="sponsor-label__name secondary-label">Teikametrics</span> </div> </li> <li class="sidebar-box-list__item flex"> <div class='sidebar-box-list__icon sidebar-box-list__icon--soft'> <img src="/static/img/lib_icons/webinar-black.svg?141716111021" height="25" width="25" alt="studioID resource icon" loading="lazy"> </div> <div> <div class="label label--soft">Webinar - on demand</div> <a class="analytics t-library-sidebar-item-2 sidebar-box-list__item-title" target="_blank" href="https://resources.industrydive.com/marketing-research-2025?utm_source=MD&amp;utm_medium=Library&amp;utm_campaign=SurveyMonkey"> Marketing Research 2025: 4 Emerging AI Trends to Watch </a> <span class="sponsor-label__leading-text secondary-label">Custom content for </span> <span class="sponsor-label__name secondary-label">SurveyMonkey</span> </div> </li> <li class="sidebar-box-list__item flex"> <div class='sidebar-box-list__icon sidebar-box-list__icon--soft'> <img src="/static/img/lib_icons/playbook-black.svg?141716111021" height="25" width="25" alt="studioID resource icon" loading="lazy"> </div> <div> <div class="label label--soft">Playbook</div> <a class="analytics t-library-sidebar-item-3 sidebar-box-list__item-title" target="_blank" href="https://cfodive.tradepub.com/c/pubRD.mpl?secure=1&amp;sr=pp&amp;_t=pp%3A&amp;qf=w_defa7455&amp;ch=Library&amp;utm_source=MD&amp;utm_medium=Library&amp;utm_campaign=Planful"> Finance &amp; HR Turn Workforce Planning into Competitive Advantage </a> <span class="sponsor-label__leading-text secondary-label">Custom content for </span> <span class="sponsor-label__name secondary-label">Planful</span> </div> </li> </ul> <a class="analytics t-library-sidebar-all sidebar-box__cta" aria-label="View all library items" href="/library/">View all</a> </div> <div class="sidebar-box js-pressrelease-sidebar-box" data-box-priority=" 6 "> <h3 class="sidebar-box__header">Company Announcements</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item flex js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20241104-dataally-launches-beta-phase-for-facebook-ad-creative-performance-analysis/"> <div class="sidebar-box-title-container"> <a class="sidebar-box-list__item-title analytics t-pr-sidebar-item" href="/press-release/20241104-dataally-launches-beta-phase-for-facebook-ad-creative-performance-analysis/">DataAlly launches beta phase for Facebook ad creative performance analysis</a> <span class="secondary-label"> From DataAlly </span> </div> </li> <li class="sidebar-box-list__item flex js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20241121-superside-unveils-superads-an-ai-powered-analytics-platform-to-boost-campa/"> <div class="sidebar-box-title-container"> <a class="sidebar-box-list__item-title analytics t-pr-sidebar-item" href="/press-release/20241121-superside-unveils-superads-an-ai-powered-analytics-platform-to-boost-campa/">Superside Unveils Superads: An AI-Powered Analytics Platform to Boost Campaign ROI</a> <span class="secondary-label"> From Superside </span> </div> </li> <li class="sidebar-box-list__item flex js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20241112-alisonais-133m-funding-to-speed-up-ai-driven-creative-optimization-for/"> <div class="sidebar-box-title-container"> <a class="sidebar-box-list__item-title analytics t-pr-sidebar-item" href="/press-release/20241112-alisonais-133m-funding-to-speed-up-ai-driven-creative-optimization-for/">Alison.ai’s $13.3M Funding to Speed Up AI-Driven Creative Optimization for Global Brands</a> <span class="secondary-label"> From Jackie Farrell </span> </div> </li> <li class="sidebar-box-list__item flex js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20241122-m3-group-acquires-troy-based-strategic-communications-agency-roundtable6-1/"> <div class="sidebar-box-list__thumbnail-container"> <img alt="M3 Group logo" height="48" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_48,w_48/v1732291458/press_release/assets/company_logos/Screenshot_2024-11-22_at_9.55.37_AM_fhbwja.png" width="48"/> </div> <div class="sidebar-box-title-container"> <a class="sidebar-box-list__item-title analytics t-pr-sidebar-item" href="/press-release/20241122-m3-group-acquires-troy-based-strategic-communications-agency-roundtable6-1/">M3 Group acquires Troy-based strategic communications agency roundtable6</a> <span class="secondary-label"> From M3 Group </span> </div> </li> </ul> <span class="sidebar-box__cta"> <a class="analytics t-pr-sidebar-all" aria-label="View all press release items" href="/press-release/">View all</a> | <a class="analytics t-pr-sidebar-start" href="/press-release/get-started/">Post a press release</a> </span> </div> <div class="sidebar-box hide-small show-large" data-box-priority="8"> <h3 class="sidebar-box__header">What We're Reading</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item"> <img src="https://www.google.com/s2/favicons?domain=https%3A//adage.com/article/media/max-launches-contextual-targeting-and-shoppable-ad-formats/2592961" height="16" width="16" alt="" loading="lazy"> <span class="label label--soft">Ad Age</span> <a class="analytics t-wwr-sidebar-item sidebar-box-list__item-title" href="https://adage.com/article/media/max-launches-contextual-targeting-and-shoppable-ad-formats/2592961" target="_blank"> Max launches contextual targeting and shoppable ad formats <img src="/static/img/offsite.svg?141716111021" class="off-site-link" alt="offsite link" height="12" width="12" loading="lazy"> </a> </li> <li class="sidebar-box-list__item"> <img src="https://www.google.com/s2/favicons?domain=https%3A//www.retaildive.com/news/short-holiday-season-thanksgiving-black-friday-consumer-behavior/732892/" height="16" width="16" alt="" loading="lazy"> <span class="label label--soft">Retail Dive</span> <a class="analytics t-wwr-sidebar-item sidebar-box-list__item-title" href="https://www.retaildive.com/news/short-holiday-season-thanksgiving-black-friday-consumer-behavior/732892/" target="_blank"> It’s a shorter holiday season. Does that matter? <img src="/static/img/offsite.svg?141716111021" class="off-site-link" alt="offsite link" height="12" width="12" loading="lazy"> </a> </li> <li class="sidebar-box-list__item"> <img src="https://www.google.com/s2/favicons?domain=https%3A//www.cnbc.com/2024/11/20/target-tgt-q3-2024-earnings.html" height="16" width="16" alt="" loading="lazy"> <span class="label label--soft">CNBC</span> <a class="analytics t-wwr-sidebar-item sidebar-box-list__item-title" href="https://www.cnbc.com/2024/11/20/target-tgt-q3-2024-earnings.html" target="_blank"> Target shares plunge 21% after discounter cuts forecast, posts biggest earnings miss in two years <img src="/static/img/offsite.svg?141716111021" class="off-site-link" alt="offsite link" height="12" width="12" loading="lazy"> </a> </li> </ul> <a class="analytics t-wwr-sidebar-all sidebar-box__cta" aria-label="View all what we are reading items" href="/what-we-are-reading">View all</a> </div> <div class="sidebar-box hide-small show-large" data-box-priority="8"> <h3 class="sidebar-box__header">Industry Intel</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item"> <a class="analytics t-intel-sidebar-item sidebar-box-list__item-title" target="_blank" href="https://resources.industrydive.com/how-indeed-uses-snowflake-data-clean-rooms"> How Indeed uses Snowflake Data Clean Rooms to Optimize Marketing Spend with Privacy and Transparency </a> <span class="secondary-label secondary-label--all-caps">Webinar - on demand</span> <span class="secondary-label">&bull;</span> <span class="secondary-label">Provided by Snowflake</span> </li> <li class="sidebar-box-list__item"> <a class="analytics t-intel-sidebar-item sidebar-box-list__item-title" target="_blank" href="https://resources.industrydive.com/repurpose-event-content"> How to Repurpose Your Event Content Like a Pro </a> <span class="secondary-label secondary-label--all-caps">Webinar - on demand</span> <span class="secondary-label">&bull;</span> <span class="secondary-label">Provided by Cvent</span> </li> <li class="sidebar-box-list__item"> <a class="analytics t-intel-sidebar-item sidebar-box-list__item-title" target="_blank" href="https://resources.industrydive.com/nextgen-ecommerce-search?utm_source=MD&amp;utm_medium=Library&amp;utm_campaign=GridDynamics"> Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers &amp; Wholesalers </a> <span class="secondary-label secondary-label--all-caps">Webinar</span> <span class="secondary-label">&bull;</span> <span class="secondary-label">Provided by GroupBy, Grid Dynamics, and Google Cloud</span> </li> </ul> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid3-desktop"></div> <div id='dfp-hybrid3-desktop'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid3-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid3'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> </aside> </div> </div> </div> <!-- ends page-inner-wrapper --> <section class="pre-footer"> <section class="signup call-out elevated-footer hide-small hide-medium show-large"> <div class="row"> <div class="large-11 medium-11 medium-centered columns footer-signup" style="display: flex"> <div class="footer-signup__content"> <h3>Marketing Dive news delivered to your inbox</h3> <p class="subhead">Get the free daily newsletter read by industry experts</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_15cf8a_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_15cf8a_email"> </label> <input type="hidden" name="signup_box_location" value="elevated_footer"> <input type="hidden" name="signup_initial_url_path" value="/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/"> <input type="hidden" name="js_enabled" value="0" id="id_15cf8a_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-elevated_footer-checkbox-7" type="checkbox" name="site_newsletters" value="7" class="checkbox" /> <label for="newsletter-elevated_footer-checkbox-7"> <span class="newsletter-title">Daily Dive</span> <span class="secondary-label">M-F</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-elevated_footer-checkbox-105" type="checkbox" name="site_newsletters" value="105" class="checkbox" /> <label for="newsletter-elevated_footer-checkbox-105"> <span class="newsletter-title">Mobile Weekly</span> <span class="secondary-label">Every Thursday</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-elevated_footer-checkbox-1815" type="checkbox" name="site_newsletters" value="1815" class="checkbox" /> <label for="newsletter-elevated_footer-checkbox-1815"> <span class="newsletter-title">Agencies Weekly</span> <span class="secondary-label">Every Monday</span> </label> </li> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-elevated_footer" value="1" class="checkbox"/> <label for="id_user_consent-elevated_footer"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?520216211124" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="footer-signup__image"> <img class="desktop-image" src="/static/img/article-signup.png?320916100822" width="275" height="275" loading="lazy" alt="Daily Dive newsletter example"> </div> </div> </div> </section> <section class="hide-small hide-medium show-large pressrelease-section"> <div class="row pressrelease-footer-box js-pressrelease-footer-box"> <div class="large-12 columns"> <div class="row"> <div class="large-12 columns pressrelease-footer-header"> <h2 class="uppercase-heading-02 pressrelease-footer__heading">Company Announcements</h2> </div> </div> <div class="row"> <div class="large-12 columns pressrelease-footer__cta-links"> <a class="analytics t-pr-edfooter-all" aria-label="View all press release items" href="/press-release/">View all</a> | <a class="analytics t-pr-edfooter-start" href="/press-release/get-started/">Post a press release</a> </div> </div> <div class="row pressrelease-footer__item-list"> <a class="pressrelease-footer-item__anchor analytics t-pr-edfooter-item" href="/press-release/20241104-dataally-launches-beta-phase-for-facebook-ad-creative-performance-analysis/"> <div class="large-3 columns pressrelease-footer-item js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20241104-dataally-launches-beta-phase-for-facebook-ad-creative-performance-analysis/"> <div class="pressrelease-footer-item__title"> DataAlly launches beta phase for Facebook ad creative performance analysis </div> <div class="pressrelease-footer-item__description"> <div class="pressrelease-footer-item__company"> <div>From DataAlly</div> <div class="press-release-date">November 04, 2024</div> </div> </div> </div> </a> <a class="pressrelease-footer-item__anchor analytics t-pr-edfooter-item" href="/press-release/20241121-superside-unveils-superads-an-ai-powered-analytics-platform-to-boost-campa/"> <div class="large-3 columns pressrelease-footer-item js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20241121-superside-unveils-superads-an-ai-powered-analytics-platform-to-boost-campa/"> <div class="pressrelease-footer-item__title"> Superside Unveils Superads: An AI-Powered Analytics Platform to Boost Campaign ROI </div> <div class="pressrelease-footer-item__description"> <div class="pressrelease-footer-item__company"> <div>From Superside</div> <div class="press-release-date">November 21, 2024</div> </div> </div> </div> </a> <a class="pressrelease-footer-item__anchor analytics t-pr-edfooter-item" href="/press-release/20241112-alisonais-133m-funding-to-speed-up-ai-driven-creative-optimization-for/"> <div class="large-3 columns pressrelease-footer-item js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20241112-alisonais-133m-funding-to-speed-up-ai-driven-creative-optimization-for/"> <div class="pressrelease-footer-item__title"> Alison.ai’s $13.3M Funding to Speed Up AI-Driven Creative Optimization for Global Brands </div> <div class="pressrelease-footer-item__description"> <div class="pressrelease-footer-item__company"> <div>From Jackie Farrell</div> <div class="press-release-date">November 12, 2024</div> </div> </div> </div> </a> <a class="pressrelease-footer-item__anchor analytics t-pr-edfooter-item" href="/press-release/20241122-m3-group-acquires-troy-based-strategic-communications-agency-roundtable6-1/"> <div class="large-3 columns pressrelease-footer-item js-pressrelease" data-pressrelease-full-url="https://www.marketingdive.com/press-release/20241122-m3-group-acquires-troy-based-strategic-communications-agency-roundtable6-1/"> <div class="pressrelease-footer-item__title"> M3 Group acquires Troy-based strategic communications agency roundtable6 </div> <div class="pressrelease-footer-item__description"> <div class="pressrelease-footer-item__company"> <div>From M3 Group</div> <div class="press-release-date">November 22, 2024</div> </div> <span> <img alt="M3 Group logo" class="pressrelease-footer-item__logo" height="50" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_50,w_50/v1732291458/press_release/assets/company_logos/Screenshot_2024-11-22_at_9.55.37_AM_fhbwja.png" width="50"/> </span> </div> </div> </a> </div> </div> </div> </section> <div class="row editors-pick-footer hide-small show-large"> <div class="columns medium-7"> <div class="row"> <div class="columns medium-12"> <div class="editors-pick-footer__title"> Editors' picks </div> <ul class="feed"> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-1" href="/news/best-worst-super-bowl-marketing-ads-2024/706012/"> <img class="" src="https://imgproxy.divecdn.com/lvQiZPmWJFf3qRy-8FN8ToraJ798F7CqbDxq6-bG3E8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9EdW5raW4tQmVuX0R1bktpbmdzLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/O8NnD19XHPJ1EqnshJHNS7gCjL6d7ZlaCM04QfgXatE/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9EdW5raW4tQmVuX0R1bktpbmdzLmpwZw==.webp 300w, https://imgproxy.divecdn.com/wBMO1icV78Jz0JuHqcXuCLPwwVrwZBAuGOJwed6bwtM/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9EdW5raW4tQmVuX0R1bktpbmdzLmpwZw==.webp 600w, https://imgproxy.divecdn.com/lvQiZPmWJFf3qRy-8FN8ToraJ798F7CqbDxq6-bG3E8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9EdW5raW4tQmVuX0R1bktpbmdzLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Ben Affleck wears a branded Dunkin&#x27; sweatsuit and introduces The DunKings as part of the chain&#x27;s Super Bowl LVIII ad." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Dunkin&#x27;</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <div class="label label--medium"> Deep Dive </div> <h3 class="feed__title feed__title--display"> <a href="/news/best-worst-super-bowl-marketing-ads-2024/706012/" class="analytics t-edfooter-edpicks-1"> ‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues </a> </h3> <p class="feed__description hide-small show-large">Brands that forged true connections to culture broke through the clutter of a broadcast heavy with sociopolitical messages from some advertisers.</p> <div class="secondary-label"> By Peter Adams and Chris Kelly • <span class="secondary-label">Feb. 12, 2024</span> </div> </div> </li> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-2" href="/news/death-cookie-deprecation-generative-ai-marketing-prediction/704240/"> <img class="" src="https://imgproxy.divecdn.com/ZUcS-f8CLHl1m7xhFtWpREjdzu3wfqSuXXVHN-0jb8o/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODg0NzczNzk2LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/ocOd_dIVT6LzgHPIJtsrs0aDJgiIvxul1fG-4hmfQ3I/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODg0NzczNzk2LmpwZw==.webp 300w, https://imgproxy.divecdn.com/5wD4YNUkFFHFSoly38t402OYUPLb9IE3jjmngQpKOXY/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODg0NzczNzk2LmpwZw==.webp 600w, https://imgproxy.divecdn.com/ZUcS-f8CLHl1m7xhFtWpREjdzu3wfqSuXXVHN-0jb8o/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODg0NzczNzk2LmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Futuristic robot solves jigsaw puzzle together with a businessman" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">CreativaImages via Getty Images</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <div class="label label--medium"> Deep Dive </div> <h3 class="feed__title feed__title--display"> <a href="/news/death-cookie-deprecation-generative-ai-marketing-prediction/704240/" class="analytics t-edfooter-edpicks-2"> How generative AI could solve the cookie deprecation puzzle in 2024 </a> </h3> <p class="feed__description hide-small show-large">Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.</p> <div class="secondary-label"> By Chris Kelly • <span class="secondary-label">Jan. 16, 2024</span> </div> </div> </li> </ul> </div> </div> </div> <div class="columns medium-4"> <div class="row newsposts-by-topic"> <div class="columns medium-12"> <div class="editors-pick-footer__title"> Latest in Data/Analytics </div> <div class="newsposts-by-topic-section"> <ul class="feed"> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-1" href="/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/"> <img class="" src="https://imgproxy.divecdn.com/qi9jeGZnSfADV5ncdBVXP7AtmefC6-wAetHYgK117To/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/m142siix_z8wTJPu-VBWzJo8XMxlg4O5xpu5K2JLtlE/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 300w, https://imgproxy.divecdn.com/qi9jeGZnSfADV5ncdBVXP7AtmefC6-wAetHYgK117To/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 600w" sizes="25vw" alt="Google, antitrust, DOJ, search, Chrome divestiture, Android" loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-1" href="/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/"> Why Google’s potential Chrome sell-off could sow fresh marketing disruption </a> </div> <div class="secondary-label"> By Peter Adams </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-2" href="/news/will-2025-year-of-contradictions-heres-what-the-numbers-say/733650/"> <img class="" src="https://imgproxy.divecdn.com/3HGBP7TgqMJvjrcMTte9BTcaOwFmSYYXLt1ZrP5bL6k/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy04NDEyMTA2Nl8xLmpwZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/LVfyAwSQALmYtBbUJxT5h0oLdItovZwcpY_QHdYQ4l0/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy04NDEyMTA2Nl8xLmpwZw==.webp 300w, https://imgproxy.divecdn.com/3HGBP7TgqMJvjrcMTte9BTcaOwFmSYYXLt1ZrP5bL6k/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy04NDEyMTA2Nl8xLmpwZw==.webp 600w" sizes="25vw" alt="Shoppers walk through a mall during the holiday season." loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-2" href="/news/will-2025-year-of-contradictions-heres-what-the-numbers-say/733650/"> Will 2025 be a year of contradictions? Here’s what the numbers say </a> </div> <div class="secondary-label"> By Sara Karlovitch </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-3" href="/spons/beyond-the-price-tag-the-real-deal-breakers-according-to-your-buyers/733122/"> <img class="" src="https://imgproxy.divecdn.com/0_CM42OZwjBB5kwZn3fIQ3CBLoNkXc6Ranb9Fui9-C8/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZWFkZXJfS2x1ZUJsb2cuanBn.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/X3shn4_KRjivIpbqzzXYKtUmvDd8KR6sqYAXsciVhD0/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZWFkZXJfS2x1ZUJsb2cuanBn.webp 300w, https://imgproxy.divecdn.com/0_CM42OZwjBB5kwZn3fIQ3CBLoNkXc6Ranb9Fui9-C8/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZWFkZXJfS2x1ZUJsb2cuanBn.webp 600w" sizes="25vw" alt="10%" loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-3" href="/spons/beyond-the-price-tag-the-real-deal-breakers-according-to-your-buyers/733122/"> Beyond the price tag: The real deal-breakers, according to your buyers </a> </div> <div class="secondary-label"> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-4" href="/news/holiday-marketing-campaign-trends-2024/732350/"> <img class="" src="https://imgproxy.divecdn.com/1GNiTQ973IWHB5FQIlPap0HGkbhvs6xvRd-FwHXx_30/g:nowe:0:0/c:3200:1807/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/Gr5AwWjJQlzzlBxWu5yoQzcROo7wZVShWxB5zZSUfDA/g:nowe:0:0/c:3200:1807/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp 300w, https://imgproxy.divecdn.com/1GNiTQ973IWHB5FQIlPap0HGkbhvs6xvRd-FwHXx_30/g:nowe:0:0/c:3200:1807/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp 600w" sizes="25vw" alt="Megan Thee Stallion for True Religion" loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-4" href="/news/holiday-marketing-campaign-trends-2024/732350/"> ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers </a> </div> <div class="secondary-label"> By Jessica Deyo </div> </div> </li> </ul> </div> </div> </div> </div> </div> </section> <hr class="footer-hr"> <footer> <div class="custom-article-footer"> <div class="row columns"> <div class="footer-grid"> <div class="footer-links"> <a href="https://www.industrydive.com"> <img class="pub-logo-footer" src="https://d12v9rtnomnebu.cloudfront.net/logo/corporate/ID_black.svg" alt="Industry Dive Logo" height="28" loading="lazy"/> </a> <ul class="social-icon-list social-icon-list__footer"> <li> <a href="https://www.linkedin.com/company/marketing-dive-digital-&amp;-online-marketing-news-and-tips" aria-label="Industry Dive LinkedIn" class="social-icon-footer analytics t-sitefooter-linkedin"> <img src="/static/img/social_icons/article_page/linkedin.svg?092716141024"> </a> </li> <li> <a href="https://www.facebook.com/MarketingDive/" aria-label="Industry Dive Facebook" class="social-icon-footer analytics t-sitefooter-facebook"> <img src="/static/img/social_icons/article_page/facebook.svg?440116200824"> </a> </li> <li> <a href="https://twitter.com/marketingdive" aria-label="Industry Dive X/Twitter" class="social-icon-footer analytics t-sitefooter-twitter"> <img src="/static/img/social_icons/article_page/x.svg?092716141024"> </a> </li> <li> <a href="https://www.marketingdive.com/feeds/news/" aria-label="Industry Dive RSS feed" class="social-icon-footer analytics t-sitefooter-rss"> <img src="/static/img/social_icons/article_page/rss.svg?440116200824"> </a> </li> </ul> </div> <div class="link-wrapper"> <div class="footer-links"> <h4 class="uppercase-heading-01">Explore</h4> <ul class="list-no-bullets"> <li> <a href="/about/" class="analytics t-about-sitefooter">About</a> </li> <li> <a href="/editors/" class="analytics t-editors-sitefooter">Editorial Team</a> </li> <li> <a href="/contact/" class="analytics t-feedback-sitefooter">Contact Us</a> </li> <li> <a href="/signup/?signup_location=footer-list&amp;signup_path=/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/" class="analytics t-signup-sitefooter">Newsletter</a> </li> <li> <a href="/selfservice/article-licensing/submit/" class="analytics t-licensing-sitefooter">Purchase Licensing Rights</a> </li> <li> <a class="analytics t-pr-sitefooter-all" href="/press-release/">Press Releases</a> </li> <li> <a href="/what-we-are-reading/" class="analytics t-wwr-sitefooter">What We're Reading</a> </li> <li> <a href="/cpm-calculator-app/" class="analytics t-cpm-sitefooter">CPM Calculator</a> </li> </ul> </div> <div class="second-column"> <div class="footer-links"> <h4 class="uppercase-heading-01">Reach our audience</h4> <ul class="list-no-bullets"> <li> <a href="/advertise/" class="analytics t-advertising-sitefooter">Advertising</a> </li> <li> <a class="analytics t-pr-sitefooter-all" href="/press-release/get-started/">Post a press release</a> </li> <li> <a class="analytics t-events-sitefooter-start" href="/selfservice/event-listings/contact">Promote an event</a> </li> </ul> </div> <div class="footer-links"> <h4 class="uppercase-heading-01">Related Publications</h4> <ul class="list-no-bullets"> <li> <a href="https://www.retaildive.com/" class="analytics t-sitefooter-related-retail-dive">Retail Dive</a> </li> <li> <a href="https://www.socialmediatoday.com/" class="analytics t-sitefooter-related-social-media-today">Social Media Today</a> </li> </ul> </div> </div> </div> </div> </div> </div> </footer> <hr class="footer-hr"> <div class="baseline-footer-wrapper"> <div class="informa-brand"> <!--?xml version="1.0" encoding="UTF-8"?--> <svg id="SVGRoot" width="500" height="162" version="1.1" viewBox="0 0 500 162" xmlns="http://www.w3.org/2000/svg" xmlns:cc="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:xlink="http://www.w3.org/1999/xlink"> <defs> <linearGradient id="linearGradient20775" x1="-24.025" x2="19.204" y1="-161.85" y2="-207.91" gradientTransform="matrix(1.4283 0 0 1.4283 268.58 476.51)" gradientUnits="userSpaceOnUse"> <stop stop-color="#061d41" offset="0"></stop> <stop stop-color="#061d42" stop-opacity=".6549" offset=".232"></stop> <stop stop-color="#051d40" stop-opacity=".56078" offset=".41621"></stop> <stop stop-color="#061c40" stop-opacity=".49804" offset=".61283"></stop> <stop stop-color="#061c40" stop-opacity=".35686" offset=".73858"></stop> <stop stop-color="#051f3e" stop-opacity=".19216" offset=".84133"></stop> <stop stop-color="#002449" stop-opacity=".054902" offset=".92525"></stop> <stop stop-color="#002449" stop-opacity=".054902" offset="1"></stop> </linearGradient> <linearGradient id="linearGradient20795" x1="-4.8824" x2="58.082" y1="-141.2" y2="-141.2" gradientTransform="matrix(1.4283 0 0 1.4283 268.6 476.54)" gradientUnits="userSpaceOnUse"> <stop stop-color="#061d41" offset="0"></stop> <stop stop-color="#223358" stop-opacity=".85098" offset=".098161"></stop> <stop stop-color="#3b486e" stop-opacity=".55686" offset=".18261"></stop> <stop stop-color="#535d82" stop-opacity=".4" offset=".26261"></stop> <stop stop-color="#656e8e" stop-opacity=".31765" offset=".33879"></stop> <stop stop-color="#77819f" stop-opacity=".21569" offset=".40636"></stop> <stop stop-color="#79809f" stop-opacity=".26275" offset=".46157"></stop> <stop stop-color="#495478" stop-opacity=".54902" offset=".5371"></stop> <stop stop-color="#26365c" stop-opacity=".66667" offset=".6699"></stop> <stop stop-color="#26375b" stop-opacity=".76863" offset=".80174"></stop> <stop stop-color="#13264b" stop-opacity=".9098" offset=".88553"></stop> <stop stop-color="#061d41" offset="1"></stop> </linearGradient> <linearGradient id="linearGradient20785" x1="10.56" x2="51.569" y1="-165.47" y2="-148.21" gradientTransform="matrix(1.4283 0 0 1.4283 268.58 476.51)" gradientUnits="userSpaceOnUse"> <stop stop-color="#061d41" offset="0"></stop> <stop stop-color="#061d42" stop-opacity=".6549" offset=".1618"></stop> <stop stop-color="#051d40" stop-opacity=".56078" offset=".34338"></stop> <stop stop-color="#061c40" stop-opacity=".49804" offset=".54217"></stop> <stop stop-color="#061c40" stop-opacity=".35686" offset=".66063"></stop> <stop stop-color="#051f3e" stop-opacity=".19216" offset=".78691"></stop> <stop stop-color="#002449" stop-opacity=".054902" offset=".89046"></stop> <stop stop-color="#002449" stop-opacity=".054902" offset="1"></stop> </linearGradient> </defs> <metadata> <rdf:rdf> <cc:work rdf:about=""> <dc:format>image/svg+xml</dc:format> <dc:type rdf:resource="http://purl.org/dc/dcmitype/StillImage"></dc:type> <dc:title></dc:title> </cc:work> </rdf:rdf> </metadata> <g transform="translate(-226.26 -174.1)"> <g fill="#061d41"> <path d="m433.38 241.62c-3.5038 0-6.3829-2.822-6.3829-6.3791s2.8792-6.3829 6.3829-6.3829 6.3791 2.8258 6.3791 6.3829-2.8754 6.3791-6.3791 6.3791m5.9945 50.686h-11.951v-46.269h11.951z"> </path> <path d="m477.3 292.31v-27.958c0-5.0614-0.5408-10.485-6.7371-10.485-3.4162 0-7.9101 1.4662-10.968 3.2143v35.228h-11.947v-46.265h11.947v4.6044c4.1398-3.0353 10.694-6.0706 15.816-6.0706 9.6163 0 13.836 7.1675 13.836 16.281v31.45z"> </path> <path d="m601.54 254.52c-3.5152 0.35038-7.2893 2.3003-10.344 4.0446v33.743h-11.951v-46.261h11.951v5.507c4.1321-3.0353 10.69-5.507 15.813-5.507v8.687s-2.9782-0.46083-5.4689-0.21328"> </path> <path d="m549.89 293.5c-15.276 0-23.452-9.4754-23.452-24.835 0-15.542 8.1767-24.096 23.452-24.096 14.822 0 23.452 9.0146 23.452 24.096 0 15.451-8.0853 24.835-23.452 24.835m0-40.655c-8.7175 0-11.593 8.4661-11.593 16.003 0 7.5445 2.6088 16.925 11.593 16.925 9.0793 0 11.68-9.2887 11.68-16.925 0-7.5369-2.963-16.003-11.68-16.003"> </path> <path d="m669.05 292.31v-27.958c0-5.1528-1.0816-10.485-7.1903-10.485-3.142 0-6.6457 1.4662-9.3421 3.2143 0.27039 1.1997 0.35799 2.4869 0.35799 3.778v31.45h-11.947v-27.958c0-5.0614-0.62838-10.485-6.8285-10.485-3.0582 0-6.8323 1.4662-9.3497 3.2143v35.228h-11.951v-46.265h11.951v4.6044c3.778-3.0353 9.9819-6.0706 14.735-6.0706 5.1262 0 9.1669 2.1099 11.505 6.8971 4.3149-2.9439 10.964-6.8971 16.174-6.8971 9.7039 0 13.836 7.1675 13.836 16.281v31.45z"> </path> <path d="m715.48 285.5c-3.2334 4.5054-9.2545 8.0015-14.735 8.0015-7.4569 0-13.84-5.0614-13.84-13.059 0-15.085 16.353-16.829 27.767-17.29v-2.7611c0-5.2404-4.2236-7.9063-9.0755-7.9063-4.4901 0-9.3421 0.63981-13.661 2.1137v-5.149c4.8557-3.0391 10.336-4.8748 16.087-4.8748 8.9841 0 18.239 3.9531 18.239 14.533v33.198h-10.782zm-16.982-6.8018c0 4.1398 2.6088 7.0761 6.6495 7.0761 5.0309 0 9.5249-4.3188 9.5249-9.563v-6.6228c-5.3013 0.28182-16.174 2.2089-16.174 9.1098"> </path> <path d="m520.32 236.2c1.5043 0 3.0658 0.14472 4.5815 0.36942v-5.2975c-2.9744-1.5538-6.2572-2.525-9.6125-2.525-10.606 0-15.001 7.3579-15.001 17.294h-5.5146v8.0548h5.5146l0.0876 38.206h12.035v-38.206h12.492v-8.0548h-12.579c0-5.8878 1.3482-9.841 7.9977-9.841"> </path> </g> <g fill="#061d41" fill-rule="evenodd" shape-rendering="auto"> <path d="m381.26 248.68c-2.4473 5.7e-4 -4.5519 1.4664-5.4845 3.568-0.38853 1.002-0.5029 1.8671-0.50214 2.798 1e-3 1.4426-0.0436 2.876-0.13391 4.2961-2.2793 35.836-31.958 64.081-68.38 64.081-37.915 0-68.523-30.608-68.523-68.523 0-1.6651 0.0792-3.3112 0.19528-4.9461h-12.007c-0.0999 1.6378-0.16738 3.2836-0.16738 4.9461 1e-5 44.387 36.114 80.499 80.501 80.499 42.933 0 78.125-33.783 80.384-76.164 0.0765-1.4352 0.0818-2.8815 0.11438-4.3352 0.0166-0.73955-0.17802-1.5025-0.30408-2.1229-0.79532-2.3817-3.0446-4.0986-5.6937-4.098z" color="#000000" color-rendering="auto" image-rendering="auto" style="font-feature-settings:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;isolation:auto;mix-blend-mode:normal;shape-padding:0;text-decoration-color:#000000;text-decoration-line:none;text-decoration-style:solid;text-indent:0;text-orientation:mixed;text-transform:none;white-space:normal"> </path> <path d="m306.7 197.44c-0.88702-4.9e-4 -1.7724 0.34162-2.4884 0.59142-1.6476 0.85112-2.766 2.5696-2.7646 4.536 1e-3 1.7596 0.89642 3.3156 2.2624 4.2319 1.0349 0.56984 1.9875 0.91995 2.9905 0.92338 26.184 0.0893 47.302 21.117 47.302 47.302 0 1.5398-0.073 3.0621-0.21587 4.5636l10.251 0.79182c0.16357-1.7636 0.2472-3.5499 0.2472-5.3554 0-31.742-25.842-57.567-57.584-57.584zm-52.471 52.105c-2.4386-6.7e-4 -4.4709 1.6825-4.9851 3.9669-0.12083 0.53679-0.12789 1.0361-0.12832 1.512-5e-3 5.2759 0.70622 10.388 2.0408 15.246l10.155-1.9255c-1.2353-4.2224-1.9022-8.692-1.9127-13.32-2e-3 -0.69049-0.14382-1.4219-0.33476-2.042-0.62601-2.033-2.5892-3.4362-4.8345-3.4369z" color="#000000" color-rendering="auto" image-rendering="auto" style="font-feature-settings:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;isolation:auto;mix-blend-mode:normal;shape-padding:0;text-decoration-color:#000000;text-decoration-line:none;text-decoration-style:solid;text-indent:0;text-orientation:mixed;text-transform:none;white-space:normal"> </path> <path d="m281.67 229.68c-6.5492 6.4699-10.616 15.447-10.616 25.347 0 7.0626 2.0718 13.653 5.6379 19.198l0.86758 1.2693c0.8646 1.2649 2.0641 2.1192 3.5457 2.1201 2.2281 1e-3 4.0346-1.8058 4.0339-4.0338-3.7e-4 -1.0655-0.50216-2.016-1.1744-2.8427-0.5747-0.70663-1.0534-1.5768-1.512-2.4103-2.1674-3.9394-3.4006-8.4678-3.4006-13.301 0-7.7048 3.1245-14.644 8.1787-19.64z" color="#000000" color-rendering="auto" image-rendering="auto" style="font-feature-settings:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;isolation:auto;mix-blend-mode:normal;shape-padding:0;text-decoration-color:#000000;text-decoration-line:none;text-decoration-style:solid;text-indent:0;text-orientation:mixed;text-transform:none;white-space:normal"> </path> </g> <g fill="#071b40" fill-opacity=".29804" fill-rule="evenodd"> <g stroke-width="1.3525"> <path d="m291.86 206.48a5.1041 5.1041 0 0 1 -5.1041 5.1041 5.1041 5.1041 0 0 1 -5.1041 -5.1041 5.1041 5.1041 0 0 1 5.1041 -5.1041 5.1041 5.1041 0 0 1 5.1041 5.1041z"> </path> <path d="m274.75 217.8a5.1041 5.1041 0 0 1 -5.1041 5.1041 5.1041 5.1041 0 0 1 -5.1041 -5.1041 5.1041 5.1041 0 0 1 5.1041 -5.1041 5.1041 5.1041 0 0 1 5.1041 5.1041z"> </path> <path d="m263.36 234.81a5.1041 5.1041 0 0 1 -5.1041 5.1041 5.1041 5.1041 0 0 1 -5.1041 -5.1041 5.1041 5.1041 0 0 1 5.1041 -5.1041 5.1041 5.1041 0 0 1 5.1041 5.1041z"> </path> </g> <g stroke-width="1.0687"> <path d="m320.64 285.07a4.0328 4.0328 0 0 1 -4.0328 4.0328 4.0328 4.0328 0 0 1 -4.0328 -4.0328 4.0328 4.0328 0 0 1 4.0328 -4.0328 4.0328 4.0328 0 0 1 4.0328 4.0328z"> </path> <path d="m301.02 285.09a4.0328 4.0328 0 0 1 -4.0328 4.0328 4.0328 4.0328 0 0 1 -4.0328 -4.0328 4.0328 4.0328 0 0 1 4.0328 -4.0328 4.0328 4.0328 0 0 1 4.0328 4.0328z"> </path> <path d="m336.5 273.53a4.0328 4.0328 0 0 1 -4.0328 4.0328 4.0328 4.0328 0 0 1 -4.0328 -4.0328 4.0328 4.0328 0 0 1 4.0328 -4.0328 4.0328 4.0328 0 0 1 4.0328 4.0328z"> </path> </g> <g stroke-width="1.5897"> <path d="m312.8 180.37a5.9989 5.9989 0 0 1 -5.9989 5.9989 5.9989 5.9989 0 0 1 -5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 5.9989z"> </path> <path d="m332.03 182.94a5.9989 5.9989 0 0 1 -5.9989 5.9989 5.9989 5.9989 0 0 1 -5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 5.9989z"> </path> <path d="m350.06 190.37a5.9989 5.9989 0 0 1 -5.9989 5.9989 5.9989 5.9989 0 0 1 -5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 5.9989z"> </path> <path d="m365.49 202.19a5.9989 5.9989 0 0 1 -5.9989 5.9989 5.9989 5.9989 0 0 1 -5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 5.9989z"> </path> <path d="m377.25 217.59a5.9989 5.9989 0 0 1 -5.9989 5.9989 5.9989 5.9989 0 0 1 -5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 5.9989z"> </path> <path d="m384.78 235.81a5.9989 5.9989 0 0 1 -5.9989 5.9989 5.9989 5.9989 0 0 1 -5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 5.9989z"> </path> </g> </g> <g fill-rule="evenodd" shape-rendering="auto"> <path d="m295.46 175.21c-39.056 5.5116-69.203 39.138-69.203 79.69h11.979c0-34.643 25.557-63.171 58.89-67.839z" color="#000000" color-rendering="auto" fill="url(#linearGradient20775)" image-rendering="auto" style="font-feature-settings:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;isolation:auto;mix-blend-mode:normal;shape-padding:0;text-decoration-color:#000000;text-decoration-line:none;text-decoration-style:solid;text-indent:0;text-orientation:mixed;text-transform:none;white-space:normal"> </path> <path d="m354.02 255.05c0 26.184-21.117 47.302-47.302 47.302-22.44 0-41.114-15.509-46.034-36.426l-10.01 2.4168c6.0075 25.359 28.875 44.292 56.044 44.292 31.742 0 57.584-25.842 57.584-57.584z" color="#000000" color-rendering="auto" fill="url(#linearGradient20795)" image-rendering="auto" style="font-feature-settings:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;isolation:auto;mix-blend-mode:normal;shape-padding:0;text-decoration-color:#000000;text-decoration-line:none;text-decoration-style:solid;text-indent:0;text-orientation:mixed;text-transform:none;white-space:normal"> </path> <path d="m306.7 219.37c-10.191 0-19.404 4.3099-25.911 11.201l5.893 5.3366c5.0292-5.267 12.128-8.5393 20.018-8.5393 15.319 0 27.651 12.335 27.651 27.654 0 3.852-0.78457 7.5121-2.1955 10.838l7.3396 3.116c1.8342-4.2892 2.8538-9.0054 2.8538-13.954 0-19.642-16.007-35.652-35.649-35.652z" color="#000000" color-rendering="auto" fill="url(#linearGradient20785)" image-rendering="auto" style="font-feature-settings:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;isolation:auto;mix-blend-mode:normal;shape-padding:0;text-decoration-color:#000000;text-decoration-line:none;text-decoration-style:solid;text-indent:0;text-orientation:mixed;text-transform:none;white-space:normal"> </path> </g> </g> </svg> <div> Industry Dive is an Informa business </div> </div> <div class="baseline-footer"> &copy; 2024 <a href="http://www.industrydive.com">Industry Dive</a>. All rights reserved. | View our <a href="http://www.industrydive.com/industries/">other publications</a> | <a href="http://www.industrydive.com/privacy-policy/">Privacy policy</a> | <a href="http://www.industrydive.com/terms-of-use/">Terms of use</a> | <a href="http://www.industrydive.com/takedown-policy/">Take down policy</a>. <br> <a href="#" onclick="Osano.cm.showDrawer('osano-cm-dom-info-dialog-open')">Cookie Preferences / Do Not Sell</a> </div> </div> </div> </div> <!-- mobile menu, not visible on desktop, must go AFTER footer --> <nav class="mobile-menu"> <div class="mm-top-bar"> <button class="mobile-menu-toggle"> <img src="/static/img/menu_icons/close.svg?273117231121" width="20" height="20" alt="close menu"/> </button> <div class="mm-search"> <form action="/search/" method="GET" data-ajax="false"> <label for="search-mobile"> <span class="screen-reader-text">Search</span> <input id="search-mobile" type="search" name="q" placeholder="Search" data-role="none"> </label> <button type="submit" value="" data-role="none" class="search-button-front analytics t-search-navigation-mobile"> <img src="/static/img/menu_icons/search.svg?320116291121" width="15" height="15" alt="search"> </button> </form> </div> </div> <ul class="mm-list list-no-bullets"> <li> <a href="/" class="analytics t-dash-navigation-mobile"> <span>Home</span> </a> </li> <li class="mm-accordion"> <button> <span>Topics</span> <span class="accordion-toggle-arrow"> <img src="/static/img/menu_icons/chevron_down.svg?102717100918" width="16" height="9" alt="down arrow" loading="lazy"> </span> </button> <ul class="list-no-bullets"> <li> <a class="analytics t-topic-navigation-mobile-brand-strategy" href="/topic/brand-strategy/">Brand Strategy</a> </li> <li> <a class="analytics t-topic-navigation-mobile-mobile-marketing" href="/topic/mobile-marketing/">Mobile</a> </li> <li> <a class="analytics t-topic-navigation-mobile-creative" href="/topic/creative/">Creative</a> </li> <li> <a class="analytics t-topic-navigation-mobile-Social-media-marketing" href="/topic/Social-media-marketing/">Social Media</a> </li> <li> <a class="analytics t-topic-navigation-mobile-Video-marketing" href="/topic/Video-marketing/">Video</a> </li> <li> <a class="analytics t-topic-navigation-mobile-agencies" href="/topic/agencies/">Agencies</a> </li> <li> <a class="analytics t-topic-navigation-mobile-analytics" href="/topic/analytics/">Data/Analytics</a> </li> <li> <a class="analytics t-topic-navigation-mobile-influencer-marketing" href="/topic/influencer-marketing/">Influencer Marketing</a> </li> <li> <a class="analytics t-topic-navigation-mobile-marketing-tech" href="/topic/marketing-tech/">Ad Tech</a> </li> <li> <a class="analytics t-topic-navigation-mobile-cmo-corner" href="/topic/cmo-corner/">CMO Corner</a> </li> </ul> </li> <li> <a href="/deep-dive/" class="analytics t-deepdive-navigation-mobile"> <span>Deep Dive</span> </a> </li> <li> <a href="/library/" class="analytics t-library-navigation-mobile"> <span>Library</span> </a> </li> <li> <a href="/events/" class="analytics t-events-navigation-mobile"> <span>Events</span> </a> </li> <li> <a href="/press-release/" class="analytics t-press-releases-navigation-mobile"> <span>Press Releases</span> </a> </li> </ul> <section class="signup mm-signup"> <div class="row"> <div class="large-9 medium-10 medium-centered columns"> <h3 class="display-heading-03 display-heading-03--loud">Get Marketing Dive in your inbox</h3> <p class="subhead">The free newsletter covering the top industry headlines</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_8b214c_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_8b214c_email"> </label> <input type="hidden" name="signup_box_location" value="integrated_menu"> <input type="hidden" name="signup_initial_url_path" value="/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/"> <input type="hidden" name="js_enabled" value="0" id="id_8b214c_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-integrated_menu-checkbox-7" type="checkbox" name="site_newsletters" value="7" class="checkbox" /> <label for="newsletter-integrated_menu-checkbox-7"> <span class="newsletter-title">Daily Dive</span> <span class="secondary-label">M-F</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-integrated_menu-checkbox-105" type="checkbox" name="site_newsletters" value="105" class="checkbox" /> <label for="newsletter-integrated_menu-checkbox-105"> <span class="newsletter-title">Mobile Weekly</span> <span class="secondary-label">Every Thursday</span> </label> </li> <li> <label><span class="screen-reader-text">Select Newsletter:</span></label> <input id="newsletter-integrated_menu-checkbox-1815" type="checkbox" name="site_newsletters" value="1815" class="checkbox" /> <label for="newsletter-integrated_menu-checkbox-1815"> <span class="newsletter-title">Agencies Weekly</span> <span class="secondary-label">Every Monday</span> </label> </li> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-integrated_menu" value="1" class="checkbox"/> <label for="id_user_consent-integrated_menu"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?520216211124" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> </div> </section> </nav> <script src="/static/js/news.js?543416080722" async></script> <script> //Add styling for pdf only if admin button is clicked $(".download-promoted-story-button").click(function(){ $("body").addClass("admin-pdf-styling"); }); $(".js-social-button-print, .js-social-icon-print").click(function(){ if ($("body").hasClass("admin-pdf-styling")){ $("body").removeClass("admin-pdf-styling"); } }); </script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "NewsArticle", "headline": "Why Google’s potential Chrome sell-off could sow fresh marketing disruption", "image": [ "https://www.marketingdive.comhttps://imgproxy.divecdn.com/Ly_I5CpkZ9ghVYHYl5G-al3ZC7nYMMiJV0egGHJmblA/g:ce/rs:fill:1200:1200:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp", "https://www.marketingdive.comhttps://imgproxy.divecdn.com/XNqO-KLB1f1MfetXjvZgd1qTikc8-X4_TxfLnPeG5Ew/g:ce/rs:fill:1200:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp", "https://www.marketingdive.comhttps://imgproxy.divecdn.com/uKaqUAE0MzD0kpbvJBvsIV4y0sP0we_ShH894N_jyVs/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp" ], "datePublished": "2024-11-22T10:56:00", "dateModified": "", "author": [ { "@type": "Person", "name": "Peter Adams", "url": "www.marketingdive.com/editors/padams/" } ] } </script> <script type="module" src="/static/js/dist/article.bundle.js?520216211124" ></script> <!-- Track signups for Facebook Conversions API --> <script type="module" src="/static/js/dist/signupValidation.bundle.js?520216211124" ></script> <script type="module" src="/static/js/dist/gtmEvents.bundle.js?520216211124" ></script> <!-- Convert straight quotes to curly --> <script type="module" src="/static/js/dist/smartQuotes.bundle.js?520216211124" ></script> <script src="//platform.twitter.com/oct.js" type="text/javascript"></script> <script type="text/javascript"> if(typeof twttr !== 'undefined' && typeof twttr.conversion !== 'undefined') { twttr.conversion.trackPid('l6guv', { tw_sale_amount: 0, tw_order_quantity: 0 }); } else { window.console && console.log && console.log('twttr undefined; Unable to track twitter retargeting'); } </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://analytics.twitter.com/i/adsct?txn_id=l6guv&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0" /> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=l6guv&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0" /> </noscript> <script> // Set cookie if we're on mobile app. Expire if we're not. This affects // which template is used to display the site to the user. $(document).ready(function() { // Get integer value of mobileapp param from URL and default to 0 if it doesn't exist var mobileapp = ''; // Set cookie if mobileapp is 1 or 2 or expire cookie if mobileapp == 0 if (mobileapp == '0') { document.cookie = 'mobileapp=; path=/; expires=Thu, 01 Jan 1970 00:00:01 GMT;'; } else if (mobileapp == '1' || mobileapp == '2') { document.cookie = 'mobileapp=' + mobileapp + '; path=/;'; } // There's no need to immediately load or preload print.css since it's not needed on page // load. Therefore, load it when the document is ready var stylesheet=document.createElement("link"); stylesheet.setAttribute("rel", "stylesheet"); stylesheet.setAttribute("type", "text/css"); stylesheet.setAttribute("media", "print"); if (window.location.pathname.includes('trendline')) { stylesheet.setAttribute("href", "/static/css/print_trendline.css?300116211124"); } else { stylesheet.setAttribute("href", "/static/css/print.css?300116211124"); } document.getElementsByTagName("head")[0].appendChild(stylesheet); }); </script> <!-- Sailthru Horizon --> <!-- <script type="text/javascript" src="https://ak.sail-horizon.com/horizon/v1.js"></script> --> <script src="https://ak.sail-horizon.com/spm/spm.v1.min.js"></script> <script type="text/javascript"> $(function() { // Sailthru Personalization Engine Setup var sailthru_setup = { customerId: '12ab35a80530ffa5450add9c09f5de04', domain: 'horizon.marketingdive.com', spider: true }; if (window.Sailthru) { Sailthru.init(sailthru_setup); } }); </script> </body> </html>

Pages: 1 2 3 4 5 6 7 8 9 10