PUMA Releases Green Flags: A New Podcast Engaging Gen-Z in Sustainability

<!DOCTYPE html> <html lang="en" xmlns:wb="//open.weibo.com/wb"> <head> <meta charset="utf-8"> <title>PUMA Releases Green Flags: A New Podcast Engaging Gen-Z in Sustainability - Business Wire China</title> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="description" content="HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has launched Green Flags, a five-part podcast series on sustainability hosted by Manc"> <meta name="keywrods" content=""> <meta name="author" content="Business Wire China"> <link href="/css/bootstrap.css" rel="stylesheet"> <link href="/css/main.css?ver=20220804" rel="stylesheet"> <link href="/css/bootstrap-responsive.css" rel="stylesheet"> <script type="text/javascript" src="/js/jquery.min.js"></script> <script type="text/javascript" src="/js/bootstrap.js"></script> <script type="text/javascript" src="/js/main.js"></script>  <script src="//tjs.sjs.sinajs.cn/open/api/js/wb.js" type="text/javascript" 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Sustainability</h2> <div class="storytimelang"> <span class="time">2024-11-22 14:59</span> <span class="lang"> <ul> <li><a href="/zh/news/58377.html"><img src="/images/zh_cn.png" alt="zh_cn"></a></li> <li><a href="/hk/news/58377.html"><img src="/images/zh_hant.png" alt="zh_hant"></a></li> <li><a href="/en/news/58377.html"><img src="/images/en.png" alt="en"></a></li> </ul> </span> <div class="clear"></div> </div> <ul class="industry-list"> <li><a href="/en/industry/sports.html" class="btn">Sports</a></li> <li><a href="/en/industry/retail.html" class="btn">Retail</a></li> </ul> <div class="storycontent"> <p> HERZOGENAURACH, Germany--(<span itemid="https://www.businesswire.com" itemprop="provider publisher copyrightHolder" itemscope="itemscope" itemtype="https://schema.org/Organization"><span itemprop="name"><a href="https://www.businesswire.com/" itemprop="url" referrerpolicy="unsafe-url" rel="nofollow">BUSINESS WIRE</a></span></span>)--<strong>Sports company PUMA has launched Green Flags, a five-part podcast series on sustainability hosted by Manchester United captain and Lioness, </strong><a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fmayaletissier%2F%3Fhl%3Den&esheet=54155914&newsitemid=20241121137472&lan=en-US&anchor=Maya+Le+Tissier&index=1&md5=1e34ef85359aa26c22a4d73514e0ad06" referrerpolicy="unsafe-url" rel="nofollow" shape="rect" target="_blank"><strong>Maya Le Tissier</strong></a><strong>, fashion and lifestyle Guru, </strong><a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Folibrom%2F%3Fhl%3Den&esheet=54155914&newsitemid=20241121137472&lan=en-US&anchor=Oli+Bromfield&index=2&md5=8fdeea5a9b6e6e9b525d9cd6be8073ab" referrerpolicy="unsafe-url" rel="nofollow" shape="rect" target="_blank"><strong>Oli Bromfield</strong></a><strong> and pro-footballer turned content creator, </strong><a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fmosesduckrell%2F&esheet=54155914&newsitemid=20241121137472&lan=en-US&anchor=Moses+Duckrell&index=3&md5=4df90cbffa424dd1deacbeca853dcbba" referrerpolicy="unsafe-url" rel="nofollow" shape="rect" target="_blank"><strong>Moses Duckrell</strong></a><strong>.</strong></p> <div> <div itemprop="articleBody"> <p> From upcycling to generating electricity from potatoes, PUMA puts two footballers and a fashionista to the test to see who will earn the most green flags.</p> <p> Each week, <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fabout.puma.com%2Fen%2Fvoices-regeneration&esheet=54155914&newsitemid=20241121137472&lan=en-US&anchor=PUMA%26%238217%3Bs+Voices+of+a+RE%3AGENERATION&index=4&md5=f4e034d6b460c7b8423b5376a0fa5c7b" referrerpolicy="unsafe-url" rel="nofollow" shape="rect" target="_blank">PUMA’s Voices of a RE:GENERATION</a> will present this trio with playful sustainability challenges, aiming to inspire and educate listeners on how everyday choices impact climate change. The challenges showcase how even small changes can make a big difference in reducing our environmental footprint. Whoever is most successful each week wins a green flag - so get ready for some friendly competition!</p> <p> <em>"I’m so excited to be a part of this podcast which brings sustainability to the forefront of Gen Z listeners. It’s a lot of fun to complete the sustainability challenges and learn more about the small changes we can all make to fight climate change."</em><strong>- Maya Le Tissier</strong></p> <p> Anne-Laure Descours, Chief Sourcing Officer at PUMA, said: <em>“The Climate crisis can seem overwhelming, however all of us have the power to make better decisions for the future of our planet, no matter how small. It’s vital that we travel this journey towards a FOREVER. BETTER. together with our next generation to create awareness and inspire collective change.”</em></p> <p> Upcoming episodes include:</p> <ul> <li> <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fopen.spotify.com%2Fshow%2F5AIPdInaPBjsRmKKPPgLKu%3Fsi%3De338ede7bac74c4f&esheet=54155914&newsitemid=20241121137472&lan=en-US&anchor=Episode+1%2C+The+Carbon+Crunch&index=5&md5=affc6cac52c45c02f1a8cc05d928a125" referrerpolicy="unsafe-url" rel="nofollow" shape="rect" target="_blank"><strong>Episode 1, The Carbon Crunch</strong></a> - Ever wondered how your breakfast affects the planet? Or how many carbon emissions are released on your morning commute? Our hosts dive into the surprising truth behind greenhouse gas emissions. Available now to watch here.</li> <li> <strong>Episode 2, The Wardrobe Revival</strong> – A little care goes a long way. Repairing, reviving, and revamping an old fit or pair of kicks. Find out who can save their item from becoming trash and bring it back to life, while learning about sustainable fashion hacks to reduce waste.</li> <li> <strong>Episode 3, Lessons in Leather</strong> – Understanding the environmental impact of different materials can be confusing. Our hosts dive into this debate and uncover that when it comes to sustainability, the answer is far from black and white.</li> <li> <strong>Episode 4, The Renewable Electricity Experiment</strong> – The importance of transitioning from fossil fuels to renewable energy. Our hosts compete to see who can generate the most electricity using unconventional methods.</li> <li> <strong>Episode 5, The RE:FIBRE Makeover –</strong> Our trio showcase their upcycled outfits, made from materials that would otherwise be considered waste – while learning about the magic behind circular textile production with PUMA RE:FIBRE. Lastly, the winner of the Green Flags Challenge is crowned.</li> </ul> <p> Green Flags speaks to PUMA's commitment to increase transparency and engage the next generation in the brands efforts to become more sustainable. Following on from <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fabout.puma.com%2Fen%2Fsustainability%2Four-targets&esheet=54155914&newsitemid=20241121137472&lan=en-US&anchor=PUMA%26%238217%3Bs+10FOR25+targets&index=6&md5=2699b22797866e5bc14b2e2decdee4a8" referrerpolicy="unsafe-url" rel="nofollow" shape="rect" target="_blank">PUMA’s 10FOR25 targets</a> announced in 2019, PUMA has recently announced their new <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fabout.puma.com%2Fen%2Fsustainability%2Four-targets%2Fvision-2030&esheet=54155914&newsitemid=20241121137472&lan=en-US&anchor=Vision+2030+sustainability+targets&index=7&md5=a085f3b1f4b1777de720a0121a70afae" referrerpolicy="unsafe-url" rel="nofollow" shape="rect" target="_blank">Vision 2030 sustainability targets</a> in Human Rights, Circularity and Climate, setting out how the brand will continue to reduce their impact.</p> <p> <strong>Subscribe, listen and watch</strong> <strong>Green Flags by PUMA on Apple, </strong><a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fopen.spotify.com%2Fshow%2F5AIPdInaPBjsRmKKPPgLKu%3Fsi%3De338ede7bac74c4f&esheet=54155914&newsitemid=20241121137472&lan=en-US&anchor=Spotify&index=8&md5=e3f88c0b156a6c64e707659cb9c58ad9" referrerpolicy="unsafe-url" rel="nofollow" shape="rect" target="_blank"><strong>Spotify</strong></a><strong>, </strong><a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fyoutu.be%2FmY0z7LSTUv8%3Fsi%3D9MH9pOSRf6mlzSCx&esheet=54155914&newsitemid=20241121137472&lan=en-US&anchor=PUMA+YouTube&index=9&md5=60138061109c36ccaf93240c13c0b1d9" referrerpolicy="unsafe-url" rel="nofollow" shape="rect" target="_blank"><strong>PUMA YouTube</strong></a><strong> and all major podcast platforms.</strong></p> <p> <strong>For more information, please visit: </strong><a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fforeverbetter.com%2Fen&esheet=54155914&newsitemid=20241121137472&lan=en-US&anchor=https%3A%2F%2Fforeverbetter.com%2Fen&index=10&md5=001f1147f82f9afe370ac31ec939cf52" referrerpolicy="unsafe-url" rel="nofollow" shape="rect" target="_blank"><strong>https://foreverbetter.com/en</strong></a></p> <p> <strong>PUMA</strong></p> <p> PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.</p> </div> <div> <h2> Contacts</h2> <p> <strong>Samantha Du Plessis, Corporate Communications, <a href="mailto:Samantha.duplessis@puma.com" referrerpolicy="unsafe-url" rel="nofollow" shape="rect" target="_blank">Samantha.duplessis@puma.com</a></strong></p> </div> </div> <div class="story-image"> <img src="/files/news/54155914-1732259005-1.jpg" alt="PUMA GREEN FLAGS PODCAST (Graphic: Business Wire)"/> <p class="caption">PUMA GREEN FLAGS PODCAST (Graphic: Business Wire)</p> </div> </div> <div class="subjects"> <ul class="subject-list"> <li><a href="/en/subject/corporate-social-responsibility.html">Corporate Social Responsibility News</a></li> </ul> </div> <div class="clear"></div> <div class="commentbox"> <wb:comments url="auto" border="y" width="auto" skin="blue" appkey="3616646312" ></wb:comments> </div> </div> <div class="span3 sidebar"> <div class="widget"> <h3>Business Wire Weibo</h3> <wb:follow-button uid="2676312451" type="red_2" width="136" height="24" ></wb:follow-button> </div> <div class="widget"> <h3>Industries</h3> <ul class="industry"> <li><a href="/en/industry/corporate-social-responsibility">Corporate Social Responsibility</a></li> <li><a href="/en/industry/manufacturing">Manufacturing</a></li> <li><a href="/en/industry/chemical">Chemical</a></li> <li><a href="/en/industry/health-pharmaceutical">Health and Pharmaceutical</a></li> <li><a href="/en/industry/property">Property</a></li> <li><a href="/en/industry/travel">Travel</a></li> <li><a href="/en/industry/automotive">Automotive</a></li> <li><a href="/en/industry/life-entertainment">Life and Entertainment</a></li> <li><a href="/en/industry/energy-environmental">Energy and Environmental</a></li> <li><a href="/en/industry/retail">Retail</a></li> <li><a href="/en/industry/transportation">Transportation</a></li> <li><a href="/en/industry/business-ecommerce">Business and E-commerce</a></li> <li><a href="/en/industry/communications-media">Communications and Media</a></li> <li><a href="/en/industry/metals-mining">Metals and Mining</a></li> <li><a href="/en/industry/finance">Finance</a></li> <li><a href="/en/industry/technology">Technology</a></li> <li><a href="/en/industry/sports">Sports</a></li> <li><a href="/en/industry/education">Education</a></li> <li><a href="/en/industry/art-culture">Art and Culture</a></li> <li><a href="/en/industry/legal">Legal</a></li> </ul> </div> <div class="widget"> <h3>Latest Releases</h3> <ul class="story"> <li><span class="time">2024-11-22 16:15</span><br/><a href="/en/news/58380.html">SIAL Paris 2024: an Exceptional Edition Celebrating Its 60th Anniversary</a></li> <li><span class="time">2024-11-22 15:36</span><br/><a href="/en/news/58379.html">Seequent and the International Geothermal Association Partner to Unlock Geothermal Energy's Potential for a Sustainable Future</a></li> <li><span class="time">2024-11-22 15:12</span><br/><a href="/en/news/58378.html">Rigaku BioScience Lab Opens in USA</a></li> <li><span class="time">2024-11-22 14:59</span><br/><a href="/en/news/58377.html">PUMA Releases Green Flags: A New Podcast Engaging Gen-Z in Sustainability</a></li> <li><span class="time">2024-11-22 14:50</span><br/><a href="/en/news/58376.html">Moody’s Acquires Numerated Growth Technologies, Expanding Lending Technology Solutions</a></li> </ul> </div> </div> </div> </div> </div> </div> </div> </div>   <div id="footer" class="hidden-phone"> <div class="wrap"> <div class="container"> <div class="full_980 relative">  <a href="#" id="totop_btn" class="visible-desktop visible-tablet"></a>   <div class="footer_top"> <div class="col940"> <div class="row"> <div class="span6"> <h4>Shanghai Office</h4> <p class="foot_home">Rm 1502 Xincheng Mansion, No. 167 Jiangning Rd, Shanghai, China</p> <p class="foot_phone">+86 21 5239 8905</p> <p class="foot_email"><a href="mailto:sh@businesswirechina.com">sh@businesswirechina.com</a></p> </div> <div class="span6"> <h4>Business Wire Hong Kong</h4> <p class="foot_home">51/F Hopewell Centre, 183 Queen's Road East<br/>Wan Chai, Hong Kong</p> <p class="foot_phone">+852 3602 3091</p> <p class="foot_email"><a href="mailto:hk@businesswire.com">hk@businesswire.com</a></p> </div> </div> </div> </div>   <div class="footer_bottom"> <div class="fleft"> <div class="copyright">© 2008-2016 Interfax Business Wire Service, all rights reserved.</div> </div> <div class="clear"></div> </div>  </div> </div> </div> </div> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-669196-13']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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PUMA Releases Green Flags: A New Podcast Engaging Gen-Z in Sustainability - Business Wire China