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Analytics – Digital.gov
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Share sensitive information only on official, secure websites. </p> </div> </div> </div> </div> </div> </section> <section class="dg-site-alert usa-site-alert usa-site-alert--info " aria-label="Site alert" > <div class="usa-alert"> <div class="usa-alert__body"> <h3 class="usa-alert__heading">Hurricane guidance for U.S. government websites and social media</h3> <ul class="usa-list"> <li><a href="/hurricane-helene">digital.gov/hurricane-helene</a></li> <li><a href="/hurricane-milton">digital.gov/hurricane-milton</a></li> </ul> </div> </div> </section> <script type="text/javascript"> const links = document.querySelectorAll(".dg-site-alert a"); links.forEach((link) => link.classList.add("usa-link")); </script> <div class="usa-overlay"></div> <header class="usa-header usa-header--extended" role="banner"> <div class="usa-navbar"> <div class="usa-logo" id="extended-logo"> <em class="usa-logo__text"> <a href="https://digital.gov/" title="Digital.gov Home" aria-label="Digital.gov Home" > <img class="logo-black" src="https://digital.gov/img/digitalgov-logo.svg" alt="Digital.gov Logo" width="220" height="36" /> </a> </em> <p class="sub-head display-none">Guidance on building better digital services in government</p> </div> <button class="usa-menu-btn"> <svg class="usa-icon dg-icon dg-icon--standard margin-bottom-2px" aria-hidden="true" focusable="false" role="img" > <use xlink:href="/uswds/img/sprite.svg#menu"></use> </svg> Menu </button> </div> <nav aria-label="Primary navigation" class="usa-nav"> <div class="usa-nav__inner"> <button class="usa-nav__close"> <img src="/uswds/img/close.svg" alt="close" /> </button><ul class="usa-nav__primary usa-accordion"><li class="usa-nav__primary-item " > <a class="usa-nav__link" href="/news/" ><span>Blogs</span></a > </li><li class="usa-nav__primary-item " > <a class="usa-nav__link" href="/events/" ><span>Events</span></a > </li><li class="usa-nav__primary-item " > <a class="usa-nav__link" href="/resources/" ><span>Resources</span></a > </li><li class="usa-nav__primary-item " > <a class="usa-nav__link" href="/communities/" ><span>Communities</span></a > </li><li class="usa-nav__primary-item " > <a class="usa-nav__link" href="/guides/" ><span>Guides</span></a > </li><li class="usa-nav__primary-item " > <a class="usa-nav__link" href="/job-board/" ><span>Job board</span></a > </li></ul> <div class="usa-nav__secondary"> <ul class="usa-nav__secondary-links"> <li class="usa-nav__secondary-item"> <a href="/subscribe" ><span>Subscribe to our newsletter</span></a > </li> </ul> <form accept-charset="UTF-8" action="https://find.digitalgov.gov/search" id="search_form" method="get" class="usa-search usa-search--small" > <input name="utf8" type="hidden" value="✓" /> <input id="affiliate" name="affiliate" type="hidden" value="digitalgov" /> <div role="search"> <label class="usa-sr-only" for="query">Search small</label> <input class="usa-input" id="query" type="search" name="query" /> <button class="usa-button" name="commit" type="submit"> <img src="/uswds/img/usa-icons-bg/search--white.svg" class="usa-search__submit-icon" alt="Search" /> </button> </div> </form> </div> </div> </nav> </header> <main role="main" id="main-content"> <div class="grid-container-desktop"><nav class="usa-breadcrumb usa-breadcrumb--wrap" aria-label="Breadcrumb"> <ol class="usa-breadcrumb__list"> <li class="usa-breadcrumb__list-item"> <a href="https://digital.gov/" class="usa-breadcrumb__link"> <span>Home</span> </a> </li> <li class="usa-breadcrumb__list-item"> <a href="https://digital.gov/topics/" class="usa-breadcrumb__link" aria-label="Back to Topics" > <span> Topics</span> </a> </li> <li class="usa-breadcrumb__list-item usa-current" aria-current="page"> <span> Analytics</span> </li> </ol> </nav> </div> <header class="grid-container-desktop"> <h1 class=" dg-topic__header-title--collection " >Analytics</h1> <p class="dg-topic__deck margin-0"> Measure and plan your site performance with analytics best practices and tools </p> </header> <div class="grid-container-desktop margin-top-2"> <div class="grid-row desktop:grid-gap-4"> <div class="desktop:grid-col margin-bottom-4"> <p class="usa-intro text-light">Web analytics provide valuable insights into how users interact with a website. Use the data gained from web analytics to identify areas for improvement and make data-driven decisions. This can lead to a more user-friendly and engaging website, which can enhance trust and overall site performance.</p> </div> <div class="desktop:grid-col"> <div class="dg-card-legislation"> <div class="usa-card__container usa-card-group usa-card--flag"> <div class="usa-card__header"> <h2 class="dg-featured-resource__text-kicker">Related Policy</h2> <h2 class="usa-card__heading"> M-10-22, Guidance for Online Use of Web Measurement and Customization Technologies (PDF, 130 KB, 9 pages, June 2010) </h2> </div> <div class="usa-card__media"> <div class="usa-card__img"> <img src="https://s3.amazonaws.com/digitalgov/legislative-stamp-card-logo-600.png" alt="M-10-22, Guidance for Online Use of Web Measurement and Customization Technologies (PDF, 130 KB, 9 pages, June 2010)" /> </div> </div> <div class="usa-card__footer"> <a href="https://www.whitehouse.gov/wp-content/uploads/legacy_drupal_files/omb/memoranda/2010/m10-23.pdf" class="usa-button">Explore policy</a> </div> </div> </div> </div> </div> </div> <div class="dg-topic__featured grid-container-desktop"> <div class="dg-featured-resource"> <a href="/guides/dap/" class="dg-featured-resource__body"> <div class="dg-featured-resource__text"> <p class="dg-featured-resource__kicker">Featured Resource</p> <h2 class="dg-featured-resource__text-title">Understanding the Digital Analytics Program</h2> <p class="dg-featured-resource__text-description">The Digital Analytics Program (DAP) offers advanced, easy web analytics for federal agencies.</p> </div> <div class="dg-featured-resource__image"> </div> </a> </div> <div class="dg-featured-resource"> <a href="/communities/web-analytics-and-optimization/" class="dg-featured-resource__body"> <div class="dg-featured-resource__text"> <p class="dg-featured-resource__kicker">Communities of Practice</p> <h2 class="dg-featured-resource__text-title">Join the Web Analytics</h2> <p class="dg-featured-resource__text-description">Make better decisions using web analytics and other optimization strategies.</p> </div> </a> </div> <div class="dg-featured-resource"> <a href="/communities/user-experience/" class="dg-featured-resource__body"> <div class="dg-featured-resource__text"> <p class="dg-featured-resource__kicker">Communities of Practice</p> <h2 class="dg-featured-resource__text-title">Join the User Experience</h2> <p class="dg-featured-resource__text-description">Create better user-centered products for the public.</p> </div> </a> </div> </div> <div class="grid-container-desktop margin-y-6"> <h2>Analytics: Essential knowledge</h2> <div class="dg-collection"> <ul class="usa-collection"> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="/img/digit-50.png" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="/resources/how-to-build-an-analytics-strategy/" title="How to build an analytics strategy">How to build an analytics strategy</a> </h3> <p class="usa-collection__description"> The Digital Analytics Program (DAP) provides a start-to-finish approach for assessing, reporting, and taking action using Digital.gov in a case study. </p> </div> </li> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="https://www.google.com/s2/favicons?domain=www.youtube.com" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="https://www.youtube.com/watch?v=8zkHN3rxXHw" title="Video: Continuously improve your website by using customer feedback and web analytics: An IRS case study (length: 31:27)">Video: Continuously improve your website by using customer feedback and web analytics: An IRS case study (length: 31:27)</a> </h3> <p class="usa-collection__description"> Learn how you can use web analytics to make improvements to user experience. </p> </div> </li> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="/img/digit-50.png" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="/resources/an-introduction-to-search/" title="An introduction to search">An introduction to search</a> </h3> <p class="usa-collection__description"> Follow search engine optimization (SEO) best practices to help search engines discover your content. </p> </div> </li> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="/img/digit-50.png" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="/2020/10/26/true-crime-detectives-how-we-used-free-web-metrics-tools-to-uncover-a-cybersecurity-incident/" title="How to use web analytics to uncover cybersecurity incidents: A USAGov case study">How to use web analytics to uncover cybersecurity incidents: A USAGov case study</a> </h3> <p class="usa-collection__description"> Learn how you can take a deep dive into analytics and uncover phishing attempts or other improper use of your agency’s content, logo, or brand. </p> </div> </li> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="https://www.google.com/s2/favicons?domain=designsystem.digital.gov" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="https://designsystem.digital.gov/performance/how/" title="How to track performance">How to track performance</a> </h3> <p class="usa-collection__description"> Use this step-by-step guide to choose metrics & tools, set budgets & goals, and add site tracking on your website. </p> </div> </li> </ul> </div> </div> <section class="dg-stream usa-section"> <div class="grid-container-desktop"> <h2>Analytics events</h2> <article class="card card-event card-event--past card-linked" aria-labelledby="spring-2024-community-summit" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>Annual Gathering</span> </div><h2 class="card-event__title" id="spring-2024-community-summit"> <a href="https://digital.gov/event/2024/03/13/spring-2024-community-summit/" title="Spring 2024 Community Summit" rel="bookmark" >Spring 2024 Community Summit</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> Digital service experts across the federal government will share case studies and best practices on delivering a digital-first public experience. </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2024-03-13"> <span class="card-event__datetime-month" >Mar</span > <span class="card-event__datetime-day" >13<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2024</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2024</span > </span> </div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="continuously-improve-your-website-by-using-customer-feedback-and-web-analytics-an-irs-case-study" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>Web Managers & Web Analytics</span> </div><h2 class="card-event__title" id="continuously-improve-your-website-by-using-customer-feedback-and-web-analytics-an-irs-case-study"> <a href="https://digital.gov/event/2023/01/25/continuously-improve-your-website-by-using-customer-feedback-and-web-analytics-an-irs-case-study/" title="Continuously improve your website by using customer feedback and web analytics: An IRS case study" rel="bookmark" >Continuously improve your website by using customer feedback and web analytics: An IRS case study</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> Get tips and lessons learned from the Internal Revenue Service on how they collect user feedback and use web analytics to improve applications. </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2023-01-25"> <span class="card-event__datetime-month" >Jan</span > <span class="card-event__datetime-day" >25<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2023</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2023</span > </span> </div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="how-effective-is-your-communication" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>Federal Communicators Network</span> </div><h2 class="card-event__title" id="how-effective-is-your-communication"> <a href="https://digital.gov/event/2022/07/26/how-effective-is-your-communication/" title="How Effective Is Your Communication?" rel="bookmark" >How Effective Is Your Communication?</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> Join us to learn about best practices for measuring communication and outreach efforts. </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-dark.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/alexis-lennon/ " title="Posts by Alexis Lennon" rel="author" aria-label="Read more articles by Alexis Lennon" >Alexis Lennon</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-light.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/amy-thompson/ " title="Posts by Amy Thompson" rel="author" aria-label="Read more articles by Amy Thompson" >Amy Thompson</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-light.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/raashee-gupta-erry/ " title="Posts by Raashee Gupta Erry" rel="author" aria-label="Read more articles by Raashee Gupta Erry" >Raashee Gupta Erry</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2022-07-26"> <span class="card-event__datetime-month" >Jul</span > <span class="card-event__datetime-day" >26<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2022</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2022</span > </span> </div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="overcoming-your-fear-of-data" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>Data</span> </div><h2 class="card-event__title" id="overcoming-your-fear-of-data"> <a href="https://digital.gov/event/2022/01/13/overcoming-your-fear-of-data/" title="Overcoming Your Fear of Data" rel="bookmark" >Overcoming Your Fear of Data</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> Learn how to overcome resistance to data analytics and visualization, ask the right questions, and improve customer experience. </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-light.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/adam-korengold/ " title="Posts by Adam Korengold" rel="author" aria-label="Read more articles by Adam Korengold" >Adam Korengold</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-light.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/dan-wendling/ " title="Posts by Dan Wendling" rel="author" aria-label="Read more articles by Dan Wendling" >Dan Wendling</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-light.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/jean-fox/ " title="Posts by Jean Fox" rel="author" aria-label="Read more articles by Jean Fox" >Jean Fox</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2022-01-13"> <span class="card-event__datetime-month" >Jan</span > <span class="card-event__datetime-day" >13<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2022</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2022</span > </span> </div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="fedramp-dap-case-study-part-2-reporting-and-decision-making" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>ANALYTICS</span> </div><h2 class="card-event__title" id="fedramp-dap-case-study-part-2-reporting-and-decision-making"> <a href="https://digital.gov/event/2021/09/01/fedramp-dap-case-study-part-2-reporting-and-decision-making/" title="FedRAMP & DAP Case Study Part 2: Reporting and Decision-Making" rel="bookmark" >FedRAMP & DAP Case Study Part 2: Reporting and Decision-Making</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> In this second part of our analytics case study series, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy. </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-dark.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/bsteele/ " title="Posts by Betsy Steele" rel="author" aria-label="Read more articles by Betsy Steele" >Betsy Steele</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-dark.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/freddie-blicher/ " title="Posts by Freddie Blicher" rel="author" aria-label="Read more articles by Freddie Blicher" >Freddie Blicher</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-dark.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/matt-silber/ " title="Posts by Matt Silber" rel="author" aria-label="Read more articles by Matt Silber" >Matt Silber</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2021-09-01"> <span class="card-event__datetime-month" >Sep</span > <span class="card-event__datetime-day" >01<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2021</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2021</span > </span> </div> </div> </article> </div> <div class="grid-container-desktop"> <h2>Analytics news</h2> <article class="card card-news--internal card-linked" aria-labelledby="title-enhancing-the-customer-centricity-of-gsa-websites" > <div class="card__content"> <h3 id="title-enhancing-the-customer-centricity-of-gsa-websites"> <a href="https://digital.gov/2024/10/30/enhancing-the-customer-centricity-of-gsa-websites/">Enhancing the customer-centricity of GSA websites</a> </h3><div class="summary"> <p>An overview of GSA’s website evaluation process, which combines qualitative and quantitative data to assess website management and performance.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/beharti.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/behati-hart/ " title="Posts by Behati Hart" rel="author" aria-label="Read more articles by Behati Hart" >Behati Hart</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/10/30/enhancing-the-customer-centricity-of-gsa-websites/" title="Enhancing the customer-centricity of GSA websites"> <img src="https://s3.amazonaws.com/digitalgov/quantitative-qualitative-research-data-whale-design-istock-getty-images-1533625139_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Oct 30, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-making-targeted-improvements-to-nps.gov-a-case-study-from-the-national-park-service" > <div class="card__content"> <h3 id="title-making-targeted-improvements-to-nps.gov-a-case-study-from-the-national-park-service"> <a href="https://digital.gov/2024/10/11/making-targeted-improvements-to-nps-gov-a-case-study-from-the-national-park-service/">Making targeted improvements to NPS.gov: A case study from the National Park Service</a> </h3><div class="summary"> <p>NPS enhances user experience on NPS.gov by integrating Digital Analytics Program web analytics data and customer feedback from GSA Touchpoints.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/rangernathan.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/nathan-king/ " title="Posts by Nathan King" rel="author" aria-label="Read more articles by Nathan King" >Nathan King</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/10/11/making-targeted-improvements-to-nps-gov-a-case-study-from-the-national-park-service/" title="Making targeted improvements to NPS.gov: A case study from the National Park Service"> <img src="https://s3.amazonaws.com/digitalgov/national-park-service-nps-homepage-october-2024_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Oct 11, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-data.gov-launches-metrics-tools" > <div class="card__content"> <h3 id="title-data.gov-launches-metrics-tools"> <a href="https://digital.gov/2024/09/13/datagov-launches-metrics-tools/">Data.gov launches metrics tools</a> </h3><div class="summary"> <p>New Data.gov metrics dashboard provides information on most visited datasets, most downloaded files, most clicked outbound links, top search terms, and more.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/09/13/datagov-launches-metrics-tools/" title="Data.gov launches metrics tools"> <img src="https://s3.amazonaws.com/digitalgov/charts-graphs-bestforbet-istock-getty-images-2154975217_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Sep 13, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-unsolicited-data-a-valuable-resource-for-digital-customer-experience-enhancement" > <div class="card__content"> <h3 id="title-unsolicited-data-a-valuable-resource-for-digital-customer-experience-enhancement"> <a href="https://digital.gov/2024/06/25/unsolicited-data-a-valuable-resource-for-digital-customer-experience-enhancement/">Unsolicited data: A valuable resource for digital customer experience enhancement</a> </h3><div class="summary"> <p>Optimizing federal service touchpoints involves analyzing both actively-sought and spontaneous feedback, introducing new metrics and data points.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/izzykayu.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/isabel-izzy-metzger/ " title="Posts by Isabel (Izzy) Metzger" rel="author" aria-label="Read more articles by Isabel (Izzy) Metzger" >Isabel (Izzy) Metzger</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/06/25/unsolicited-data-a-valuable-resource-for-digital-customer-experience-enhancement/" title="Unsolicited data: A valuable resource for digital customer experience enhancement"> <img src="https://s3.amazonaws.com/digitalgov/feedback-communication-gentle-studio-istock-getty-images-1428649542_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Jun 25, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-how-the-u.s.-department-of-the-navy-is-delivering-it-that-just-works" > <div class="card__content"> <h3 id="title-how-the-u.s.-department-of-the-navy-is-delivering-it-that-just-works"> <a href="https://digital.gov/2024/06/10/how-the-u-s-department-of-the-navy-is-delivering-it-that-just-works/">How the U.S. Department of the Navy is delivering IT that just works</a> </h3><div class="summary"> <p>The U.S. Navy’s Program Executive Office for Digital and Enterprise Services is working to revolutionize how information technology is acquired.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-light.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/amanda-hawkins/ " title="Posts by Amanda Hawkins" rel="author" aria-label="Read more articles by Amanda Hawkins" >Amanda Hawkins</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/06/10/how-the-u-s-department-of-the-navy-is-delivering-it-that-just-works/" title="How the U.S. Department of the Navy is delivering IT that just works"> <img src="https://s3.amazonaws.com/digitalgov/title-card-navy-peo-digital-delivering-it-that-just-works-case-study-trio_w800.jpg" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Jun 10, 2024</div> </div> </article> </div> </section> <section class="grid-container-desktop usa-section"> <div class="dg-collection"> <h2 class="dg-collection__header" > Resources on Analytics </h2> <ul class="usa-collection"> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="/img/digit-50.png" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="/resources/an-introduction-to-customer-experience/" title="An introduction to customer experience">An introduction to customer experience</a> </h3> <p class="usa-collection__description"> Understand what customer experience (CX) is and how to leverage customer feedback and analytics to enhance the public’s experience when interacting with government services. </p> </div> </li> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="/img/digit-50.png" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="/resources/an-introduction-to-privacy/" title="An introduction to privacy">An introduction to privacy</a> </h3> <p class="usa-collection__description"> Introductory guidance on implementing privacy protections for users of federal websites. </p> </div> </li> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="/img/digit-50.png" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="/resources/an-introduction-to-analytics/" title="An introduction to analytics">An introduction to analytics</a> </h3> <p class="usa-collection__description"> Learn how to set performance goals, and identify specific KPIs and targets to measure and meet them, using web analytics. </p> </div> </li> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="/img/digit-50.png" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="/resources/introduction-to-qr-codes/" title="Introduction to QR codes">Introduction to QR codes</a> </h3> <p class="usa-collection__description"> What is a QR code and how can you create one? What are some alternatives to using QR codes? This introductory resource will help you explore your options. </p> </div> </li> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="https://www.google.com/s2/favicons?domain=https://digital.gov/guides/web-analytics-playbook/" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="/guides/web-analytics-playbook/" title="Web Analytics Playbook">Web Analytics Playbook</a> </h3> <p class="usa-collection__description"> Use these plays to help strategize how your team can most effectively use web analytics for your website and target audience. </p> </div> </li> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="/img/digit-50.png" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="/resources/how-to-build-an-analytics-strategy/" title="How to Build an Analytics Strategy">How to Build an Analytics Strategy</a> </h3> <p class="usa-collection__description"> A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy. </p> </div> </li> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="/img/digit-50.png" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="/resources/delivering-digital-first-public-experience/" title="Requirements for delivering a digital-first public experience">Requirements for delivering a digital-first public experience</a> </h3> <p class="usa-collection__description"> Learn how to implement 21st Century IDEA to design and deliver better websites and digital services. </p> </div> </li> </ul> </div> <div class="dg-collection"> <h2 class="dg-collection__header" > Tools and Services </h2> <ul class="usa-collection"> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="https://www.google.com/s2/favicons?domain=https://www.DigitalDashboard.gov/" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="https://www.DigitalDashboard.gov/" title="Digital Dashboard">Digital Dashboard</a> </h3> <p class="usa-collection__description"> Measures how U.S. government domains are following best practices for federal websites. </p> </div> </li> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="https://www.google.com/s2/favicons?domain=https://analytics.usa.gov/" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="https://analytics.usa.gov/" title="Analytics.USA.gov">Analytics.USA.gov</a> </h3> <p class="usa-collection__description"> A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP) </p> </div> </li> <li class="usa-collection__item"> <div class="usa-collection__img-wrapper"> <img class="usa-collection__img" src="https://www.google.com/s2/favicons?domain=https://digital.gov/guide/dap" alt="" aria-hidden="true" /> </div> <div class="usa-collection__body"> <h3 class="usa-collection__header"> <a class="usa-link" href="/guide/dap" title="Digital Analytics Program">Digital Analytics Program</a> </h3> <p class="usa-collection__description"> A free analytics tool for measuring digital services in the federal government. </p> </div> </li> </ul> </div> </section> <div class="usa-section usa-section--light"> <div class="grid-container grid-container-desktop"> <h2 id="dg-stream-pagination-header"> More News and Events on Analytics</h2> <p>284 posts</p> <article class="card card-news--internal card-linked" aria-labelledby="title-enhancing-the-customer-centricity-of-gsa-websites" > <div class="card__content"> <h3 id="title-enhancing-the-customer-centricity-of-gsa-websites"> <a href="https://digital.gov/2024/10/30/enhancing-the-customer-centricity-of-gsa-websites/">Enhancing the customer-centricity of GSA websites</a> </h3><div class="summary"> <p>An overview of GSA’s website evaluation process, which combines qualitative and quantitative data to assess website management and performance.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/beharti.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/behati-hart/ " title="Posts by Behati Hart" rel="author" aria-label="Read more articles by Behati Hart" >Behati Hart</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/10/30/enhancing-the-customer-centricity-of-gsa-websites/" title="Enhancing the customer-centricity of GSA websites"> <img src="https://s3.amazonaws.com/digitalgov/quantitative-qualitative-research-data-whale-design-istock-getty-images-1533625139_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Oct 30, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-making-targeted-improvements-to-nps.gov-a-case-study-from-the-national-park-service" > <div class="card__content"> <h3 id="title-making-targeted-improvements-to-nps.gov-a-case-study-from-the-national-park-service"> <a href="https://digital.gov/2024/10/11/making-targeted-improvements-to-nps-gov-a-case-study-from-the-national-park-service/">Making targeted improvements to NPS.gov: A case study from the National Park Service</a> </h3><div class="summary"> <p>NPS enhances user experience on NPS.gov by integrating Digital Analytics Program web analytics data and customer feedback from GSA Touchpoints.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/rangernathan.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/nathan-king/ " title="Posts by Nathan King" rel="author" aria-label="Read more articles by Nathan King" >Nathan King</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/10/11/making-targeted-improvements-to-nps-gov-a-case-study-from-the-national-park-service/" title="Making targeted improvements to NPS.gov: A case study from the National Park Service"> <img src="https://s3.amazonaws.com/digitalgov/national-park-service-nps-homepage-october-2024_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Oct 11, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-data.gov-launches-metrics-tools" > <div class="card__content"> <h3 id="title-data.gov-launches-metrics-tools"> <a href="https://digital.gov/2024/09/13/datagov-launches-metrics-tools/">Data.gov launches metrics tools</a> </h3><div class="summary"> <p>New Data.gov metrics dashboard provides information on most visited datasets, most downloaded files, most clicked outbound links, top search terms, and more.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/09/13/datagov-launches-metrics-tools/" title="Data.gov launches metrics tools"> <img src="https://s3.amazonaws.com/digitalgov/charts-graphs-bestforbet-istock-getty-images-2154975217_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Sep 13, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-unsolicited-data-a-valuable-resource-for-digital-customer-experience-enhancement" > <div class="card__content"> <h3 id="title-unsolicited-data-a-valuable-resource-for-digital-customer-experience-enhancement"> <a href="https://digital.gov/2024/06/25/unsolicited-data-a-valuable-resource-for-digital-customer-experience-enhancement/">Unsolicited data: A valuable resource for digital customer experience enhancement</a> </h3><div class="summary"> <p>Optimizing federal service touchpoints involves analyzing both actively-sought and spontaneous feedback, introducing new metrics and data points.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/izzykayu.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/isabel-izzy-metzger/ " title="Posts by Isabel (Izzy) Metzger" rel="author" aria-label="Read more articles by Isabel (Izzy) Metzger" >Isabel (Izzy) Metzger</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/06/25/unsolicited-data-a-valuable-resource-for-digital-customer-experience-enhancement/" title="Unsolicited data: A valuable resource for digital customer experience enhancement"> <img src="https://s3.amazonaws.com/digitalgov/feedback-communication-gentle-studio-istock-getty-images-1428649542_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Jun 25, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-how-the-u.s.-department-of-the-navy-is-delivering-it-that-just-works" > <div class="card__content"> <h3 id="title-how-the-u.s.-department-of-the-navy-is-delivering-it-that-just-works"> <a href="https://digital.gov/2024/06/10/how-the-u-s-department-of-the-navy-is-delivering-it-that-just-works/">How the U.S. Department of the Navy is delivering IT that just works</a> </h3><div class="summary"> <p>The U.S. Navy’s Program Executive Office for Digital and Enterprise Services is working to revolutionize how information technology is acquired.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-light.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/amanda-hawkins/ " title="Posts by Amanda Hawkins" rel="author" aria-label="Read more articles by Amanda Hawkins" >Amanda Hawkins</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/06/10/how-the-u-s-department-of-the-navy-is-delivering-it-that-just-works/" title="How the U.S. Department of the Navy is delivering IT that just works"> <img src="https://s3.amazonaws.com/digitalgov/title-card-navy-peo-digital-delivering-it-that-just-works-case-study-trio_w800.jpg" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Jun 10, 2024</div> </div> </article> <article class="card card-news--external card-linked" aria-labelledby="title-equity-study-reaches-4000-participants" > <div class="card__content"> <div class="card__summary"> <h3 id="title-equity-study-reaches-4000-participants"> <a href="https://www.gsa.gov/blog/2024/06/05/equity-study-reaches-4000-participants">Equity study reaches 4,000 participants</a> </h3> <p>Launched last fall, the General Services Administration equity study on remote identity proofing aims to determine if biases exist in the algorithms used for online identity verification. The study has now reached its goal of recruiting 4,000 participants from diverse communities, and experts are ready to begin analysis of the data. Learn how the team at GSA plans to conduct this data analysis, and how their findings will lead to improved equitable services delivery in technology across the government.<em class="card__source source" >— via <a href="https://www.gsa.gov/blog/2024/06/05/equity-study-reaches-4000-participants" title="Read at General Services Administration" >General Services Administration</a ></em > </p> </div> </div> <div class="card__media"> <img src="/logos/gsa-logo.png" alt="gsa logo" /> </div> <div class="card__meta"> <div class="date">Jun 05, 2024</div> </div> </article> <article class="card card-news--external card-linked" aria-labelledby="title-fedramp-governance" > <div class="card__content"> <div class="card__summary"> <h3 id="title-fedramp-governance"> <a href="https://www.fedramp.gov/2024-06-04-fedramp-governance/">FedRAMP governance</a> </h3> <p>The Federal Risk and Authorization Management Program (FedRAMP) has recently updated its governance structure to better serve its customers. Learn about their recently-formed FedRAMP Board, composed of federal executives; the FedRAMP Technical Advisory Group (TAG), composed of technology experts; and updates made to the Federal Security Cloud Advisory Committee (FSCAC). These groups collectively aim to strengthen and expand FedRAMP’s cloud service capabilities.<em class="card__source source" >— via <a href="https://www.fedramp.gov/2024-06-04-fedramp-governance/" title="Read at FedRAMP" >FedRAMP</a ></em > </p> </div> </div> <div class="card__media"> <img src="/logos/fedramp-logo.png" alt="fedramp logo" /> </div> <div class="card__meta"> <div class="date">Jun 04, 2024</div> </div> </article> <article class="card card-news--external card-linked" aria-labelledby="title-one-year-with-the-new-usagov" > <div class="card__content"> <div class="card__summary"> <h3 id="title-one-year-with-the-new-usagov"> <a href="https://blog.usa.gov/one-year-with-the-new-usagov">One year with the new USAGov</a> </h3> <p>It has been a year since USA.gov and USAGov en Español were relaunched using human-centered design principles. Using task backlog, the USAGov team has addressed content gaps, improved discoverability, and implemented technical updates. Through usability tests, visitor comments, and click behavior the team was able to unravel and respond to user feedback and unmet needs, leading to noticeable increases in visitor satisfaction and task accomplishment. Moving forward, the focus will shift to enhancing public engagement with the government, improving the search for benefits-related content, and exploring interactive and personalized user experiences.<em class="card__source source" >— via <a href="https://blog.usa.gov/one-year-with-the-new-usagov" title="Read at USA.gov" >USA.gov</a ></em > </p> </div> </div> <div class="card__media"> <img src="/logos/usagov-logo.png" alt="usagov logo" /> </div> <div class="card__meta"> <div class="date">May 14, 2024</div> </div> </article> <article class="card card-news--external card-linked" aria-labelledby="title-creating-a-blueprint-for-quality-how-the-px-contact-center-helps-agents-grow-their-skills" > <div class="card__content"> <div class="card__summary"> <h3 id="title-creating-a-blueprint-for-quality-how-the-px-contact-center-helps-agents-grow-their-skills"> <a href="https://blog.usa.gov/creating-a-blueprint-for-quality-how-the-px-contact-center-helps-agents-grow-their-skills">Creating a blueprint for quality: How the PX Contact Center helps agents grow their skills</a> </h3> <p>Every day, live agents at USA.gov’s Public Experience (PX) Contact Center answer questions from the public about government benefits and services. Learn how the PX Contact Center develops a workforce of excellent agents, using immersive onboarding, tailored and continuous training, feedback loops, and calibration meetings to empower their agents to deliver accurate information. USA.gov’s system for employee and contact center management ensures that every customer interaction leaves a lasting impact.<em class="card__source source" >— via <a href="https://blog.usa.gov/creating-a-blueprint-for-quality-how-the-px-contact-center-helps-agents-grow-their-skills" title="Read at USA.gov" >USA.gov</a ></em > </p> </div> </div> <div class="card__media"> <img src="/logos/usagov-logo.png" alt="usagov logo" /> </div> <div class="card__meta"> <div class="date">Apr 23, 2024</div> </div> </article> <article class="card card-news--external card-linked" aria-labelledby="title-google-analytics-4-transition-strategies-for-federal-websites" > <div class="card__content"> <div class="card__summary"> <h3 id="title-google-analytics-4-transition-strategies-for-federal-websites"> <a href="https://blog-nrrd.doi.gov/ga4-transition/">Google Analytics 4: Transition strategies for federal websites</a> </h3> <p>Learn how the Open Data, Design, and Development (ODDD) team at the Department of the Interior (DOI) transitioned from Google Analytics - Universal Analytics to Google Analytics 4! Discover how the ODDD team coordinated with the Digital Analytics Program, developed explorations (instead of custom reports), and set up their own DOI agency property.<em class="card__source source" >— via <a href="https://blog-nrrd.doi.gov/ga4-transition/" title="Read at Office of Natural Resources Revenue" >Office of Natural Resources Revenue</a ></em > </p> </div> </div> <div class="card__media"> <img src="/logos/doi-revenuedata-logo.png" alt="doi-revenuedata logo" /> </div> <div class="card__meta"> <div class="date">Apr 22, 2024</div> </div> </article> <article class="card card-news--external card-linked" aria-labelledby="title-progress-towards-delivering-a-digital-first-public-experience" > <div class="card__content"> <div class="card__summary"> <h3 id="title-progress-towards-delivering-a-digital-first-public-experience"> <a href="https://www.whitehouse.gov/omb/briefing-room/2024/04/17/progress-towards-delivering-a-digital-first-public-experience/">Progress towards delivering a digital-first public experience</a> </h3> <p>Each year, more than 400 million individuals, families, businesses, organizations, and local governments get information and services from about 430 federal agencies and sub-agencies. The Biden-Harris administration is driving a bold vision for how government agencies serve their customers digitally with OMB’s ten-year roadmap for a modern digital experience. Agencies have already made significant strides. Learn about recent successes by the IRS, CDC, NASA, and FEMA, and how OMB will continue to collaborate with agencies to ensure ongoing improvement in digital government services.<em class="card__source source" >— via <a href="https://www.whitehouse.gov/omb/briefing-room/2024/04/17/progress-towards-delivering-a-digital-first-public-experience/" title="Read at The White House" >The White House</a ></em > </p> </div> </div> <div class="card__media"> <img src="/logos/whitehouse-logo.png" alt="whitehouse logo" /> </div> <div class="card__meta"> <div class="date">Apr 17, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-delivering-seamless-customer-journeys" > <div class="card__content"> <h3 id="title-delivering-seamless-customer-journeys"> <a href="https://digital.gov/2024/04/16/delivering-seamless-customer-journeys/">Delivering seamless customer journeys</a> </h3><div class="summary"> <p>GSA shares a 4-step process used to measure and analyze related websites, and additional plans to improve customers’ digital experience.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/AKM399.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/aaron-meyers/ " title="Posts by Aaron Meyers" rel="author" aria-label="Read more articles by Aaron Meyers" >Aaron Meyers</a > </div> </div> </div> </div> <div class="card__media"> </div> <div class="card__meta"> <div class="date">Apr 16, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-determining-the-true-value-of-a-website-a-gsa-case-study" > <div class="card__content"> <h3 id="title-determining-the-true-value-of-a-website-a-gsa-case-study"> <a href="https://digital.gov/2024/04/16/determining-the-true-value-of-a-website-a-gsa-case-study/">Determining the true value of a website: A GSA case study</a> </h3><div class="summary"> <p>GSA has developed a composite indicator to visualize six key components of website success.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/AKM399.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/aaron-meyers/ " title="Posts by Aaron Meyers" rel="author" aria-label="Read more articles by Aaron Meyers" >Aaron Meyers</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/anatecture.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/ana-monroe/ " title="Posts by Ana Monroe" rel="author" aria-label="Read more articles by Ana Monroe" >Ana Monroe</a > </div> </div> </div> </div> <div class="card__media"> </div> <div class="card__meta"> <div class="date">Apr 16, 2024</div> </div> </article> <article class="card card-news--external card-linked" aria-labelledby="title-how-usagov-uses-data-to-improve-content" > <div class="card__content"> <div class="card__summary"> <h3 id="title-how-usagov-uses-data-to-improve-content"> <a href="https://blog.usa.gov/how-usagov-uses-data-to-improve-content">How USAGov uses data to improve content</a> </h3> <p>Each month, USAGov’s content designers spend many hours ensuring that the content on USA.gov and USAGov en Español is up-to-date, accurate, and meets user needs. Learn how their team does holistic reviews of each topic section based on a rolling calendar with the goal of updating all content at least every 6 months.<em class="card__source source" >— via <a href="https://blog.usa.gov/how-usagov-uses-data-to-improve-content" title="Read at USA.gov" >USA.gov</a ></em > </p> </div> </div> <div class="card__media"> <img src="/logos/usagov-logo.png" alt="usagov logo" /> </div> <div class="card__meta"> <div class="date">Apr 01, 2024</div> </div> </article> <article class="card card-news--external card-linked" aria-labelledby="title-search.gov-year-in-review-2023-report" > <div class="card__content"> <div class="card__summary"> <h3 id="title-search.gov-year-in-review-2023-report"> <a href="https://search.gov/about/updates/year-in-review/2023-year-in-review/overview.html">Search.gov year in review: 2023 report</a> </h3> <p>Learn what types of information people searched for on federal websites in 2023, see emerging trends the team is exploring to improve customers’ search experience in 2024, and check out three new updates. The data tab provides insightful summaries for 13 popular topic areas—and lists the public’s top 25 search terms, in their own words, for each.<em class="card__source source" >— via <a href="https://search.gov/about/updates/year-in-review/2023-year-in-review/overview.html" title="Read at Search.gov" >Search.gov</a ></em > </p> </div> </div> <div class="card__media"> <img src="/logos/searchgov-logo.png" alt="searchgov logo" /> </div> <div class="card__meta"> <div class="date">Mar 15, 2024</div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="spring-2024-community-summit" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>Annual Gathering</span> </div><h2 class="card-event__title" id="spring-2024-community-summit"> <a href="https://digital.gov/event/2024/03/13/spring-2024-community-summit/" title="Spring 2024 Community Summit" rel="bookmark" >Spring 2024 Community Summit</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> Digital service experts across the federal government will share case studies and best practices on delivering a digital-first public experience. </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2024-03-13"> <span class="card-event__datetime-month" >Mar</span > <span class="card-event__datetime-day" >13<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2024</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2024</span > </span> </div> </div> </article> <article class="card card-news--external card-linked" aria-labelledby="title-customer-experience-beyond-surveys" > <div class="card__content"> <div class="card__summary"> <h3 id="title-customer-experience-beyond-surveys"> <a href="https://18f.gsa.gov/2024/03/05/customer-experience-beyond-surveys/">Customer experience: beyond surveys</a> </h3> <p>Want to measure customer experience? Surveys aren’t the only way! Consider these guiding questions to help your team select an approach based on what you want to learn.<em class="card__source source" >— via <a href="https://18f.gsa.gov/2024/03/05/customer-experience-beyond-surveys/" title="Read at 18F" >18F</a ></em > </p> </div> </div> <div class="card__media"> <img src="/logos/18f-logo.png" alt="18f logo" /> </div> <div class="card__meta"> <div class="date">Mar 05, 2024</div> </div> </article> <article class="card card-news--external card-linked" aria-labelledby="title-maximizing-impact-of-federal-websites-integrating-metrics-with-annual-goals-and-policies" > <div class="card__content"> <div class="card__summary"> <h3 id="title-maximizing-impact-of-federal-websites-integrating-metrics-with-annual-goals-and-policies"> <a href="https://blog-nrrd.doi.gov/metrics-and-policy/">Maximizing impact of federal websites: Integrating metrics with annual goals and policies</a> </h3> <p>The Open Data, Design, and Development (ODDD) team discusses how OMB’s recent memo, Delivering a Digital-First Public Experience (M-23-22), inspired them to reassess their metrics plan to harmonize with policies governing federal public websites.<em class="card__source source" >— via <a href="https://blog-nrrd.doi.gov/metrics-and-policy/" title="Read at Office of Natural Resources Revenue" >Office of Natural Resources Revenue</a ></em > </p> </div> </div> <div class="card__media"> <img src="/logos/doi-revenuedata-logo.png" alt="doi-revenuedata logo" /> </div> <div class="card__meta"> <div class="date">Jan 24, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-defining-benchmarks-and-targets-for-intranet-kpis" > <div class="card__content"> <h3 id="title-defining-benchmarks-and-targets-for-intranet-kpis"> <a href="https://digital.gov/2023/11/15/defining-benchmarks-and-targets-for-intranet-kpis/">Defining benchmarks and targets for intranet KPIs</a> </h3><div class="summary"> <p>Discover the keys to intranet success by harmonizing objectives, metrics, benchmarks, and targets. Elevate your organization’s intranet to new heights!</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/jessicadunbar.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/jessica-dunbar/ " title="Posts by Jessica Dunbar" rel="author" aria-label="Read more articles by Jessica Dunbar" >Jessica Dunbar</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2023/11/15/defining-benchmarks-and-targets-for-intranet-kpis/" title="Defining benchmarks and targets for intranet KPIs"> <img src="https://s3.amazonaws.com/digitalgov/analysis-data-kpi-metrics-flat-icons-pressureua-istock-getty-images-916567940_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Nov 15, 2023</div> </div> </article> <article class="card card-news--external card-linked" aria-labelledby="title-why-the-american-people-deserve-a-digital-government" > <div class="card__content"> <div class="card__summary"> <h3 id="title-why-the-american-people-deserve-a-digital-government"> <a href="https://www.whitehouse.gov/omb/briefing-room/2023/09/22/why-the-american-people-deserve-a-digital-government/">Why the American People Deserve a Digital Government</a> </h3> <p>OMB released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA).<em class="card__source source" >— via <a href="https://www.whitehouse.gov/omb/briefing-room/2023/09/22/why-the-american-people-deserve-a-digital-government/" title="Read at The White House" >The White House</a ></em > </p> </div> </div> <div class="card__media"> <img src="/logos/whitehouse-logo.png" alt="whitehouse logo" /> </div> <div class="card__meta"> <div class="date">Sep 22, 2023</div> </div> </article> <ul class="pagination"> <li class="page active"> <a href="/topics/analytics/" class="pagination__link"> 1 </a> </li> <li class="page "> <a href="/topics/analytics/page/2/" class="pagination__link"> 2 </a> </li> <li class="page "> <a href="/topics/analytics/page/3/" class="pagination__link"> 3 </a> </li> <li class="page "> <a 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