Sky | Bigger Picture | Our approach to durable success

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href="/web/20160324162230/https://corporate.sky.com/bigger-picture">Bigger Picture</a> <div class="drop-nav"> <div class="drop-column"> <ul class="drop-list"> <li class="first bold"> <a href="/web/20160324162230/https://corporate.sky.com/bigger-picture/hear-from-our-ceo">Hear from our CEO</a> </li> </ul> <ul class="drop-list"> <li class="first bold"> <a href="/web/20160324162230/https://corporate.sky.com/bigger-picture/positive-contribution">Positive contribution</a> </li> </ul> </div> <div class="drop-column"> <ul class="drop-list"> <li class="first bold"> <a href="/web/20160324162230/https://corporate.sky.com/bigger-picture/responsible-business">Responsible business</a> <ul> <li> <a title="Go to Our commitments" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/responsible-business/our-commitments">Our commitments</a> <ul> </ul> </li> <li> <a title="Go to Customers" 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href="/web/20160324162230/https://corporate.sky.com/bigger-picture/inspiring-action">Inspiring action</a> <ul> <li> <a title="Go to Young people" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/inspiring-action/young-people/uk-sky-academy">Young people</a> <ul> <li> <a title="Go to UK & Ireland: Sky Academy" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/inspiring-action/young-people/uk-sky-academy">UK & Ireland: Sky Academy</a> <ul> </ul> </li> <li> <a title="Go to Germany: Sky Foundation" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/inspiring-action/young-people/germany-sky-foundation">Germany: Sky Foundation</a> <ul> </ul> </li> <li> <a title="Go to Italy: Sky initiatives" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/inspiring-action/young-people/italy-sky-initiatives">Italy: Sky initiatives</a> <ul> </ul> </li> </ul> </li> <li> <a title="Go to Cycling" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/inspiring-action/cycling">Cycling</a> <ul> </ul> </li> <li> <a title="Go to Sky Rainforest Rescue" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/inspiring-action/sky-rainforest-rescue">Sky Rainforest Rescue</a> <ul> </ul> </li> </ul> </li> </ul> </div> <div class="drop-column"> <ul class="drop-list"> <li class="first bold"> <a href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting">Sustainability reporting</a> <ul> <li> <a title="Go to Strategy" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting/strategy">Strategy</a> <ul> </ul> </li> <li> <a title="Go to How we're doing 2014/15" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting/how-were-doing-2014-15">How we're doing 2014/15</a> <ul> </ul> </li> <li> <a title="Go to Stakeholders" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting/stakeholders">Stakeholders</a> <ul> </ul> </li> <li> <a title="Go to Our focus areas" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting/our-focus-areas">Our focus areas</a> <ul> </ul> </li> <li> <a title="Go to Sustainability governance" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting/sustainability-governance">Sustainability governance</a> <ul> </ul> </li> <li> <a title="Go to Policies" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting/policies">Policies</a> <ul> </ul> </li> <li> <a title="Go to How we report" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting/how-we-report">How we report</a> <ul> </ul> </li> </ul> </li> </ul> </div> <div class="drop-column"> <ul class="drop-list"> <li class="first bold"> <a href="/web/20160324162230/https://corporate.sky.com/bigger-picture/bigger-picture-contact-us">Contact us</a> </li> </ul> </div> </div> </li> <li><a target="_blank" title="Go to Work for Sky" class="" href="https://web.archive.org/web/20160324162230/http://workforsky.com/">Work for Sky</a> </li> <li><a title="Go to Contact us" class="" href="/web/20160324162230/https://corporate.sky.com/contact-us">Contact us</a> </li> </ul> </div> </div> </div> </div> <div id="content"> <div class="content-head"> <aside id="skycom-breadcrumb" class="skycom-container clearfix"> <h2 class="speak">Navigational Trail</h2> <ul> </ul> </aside> <div class="skycom-container clearfix relative"> <div class="alpha skycom-12"> <h2 id="ctl05_titleElement" class="section-title smaller">Seeing the bigger picture</h2> </div>  </div>  <div class="skycom-container clearfix"> <div class="alpha skycom-12"> <section class="module clearfix tabs-container page-nav whole-page" data-function="tabs" id="whole-page-nav-tabs"> <h2 class="speak">Also in this section</h2> <ul class="tabs clearfix" role="tablist"> <li id="whole-page-1-tab" role="tab" class="tab"> <a title="Go to Hear from our CEO" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/hear-from-our-ceo" class="ellipsis internal-link "><span>Hear from our CEO</span></a> </li> <li id="whole-page-2-tab" role="tab" class="tab"> <a title="Go to Positive contribution" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/positive-contribution" class="ellipsis internal-link "><span>Positive contribution</span></a> </li> <li id="whole-page-3-tab" role="tab" class="tab"> <a title="Go to Responsible business" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/responsible-business" class="ellipsis internal-link "><span>Responsible business</span></a> </li> <li id="whole-page-4-tab" role="tab" class="tab"> <a title="Go to Inspiring action" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/inspiring-action" class="ellipsis internal-link "><span>Inspiring action</span></a> </li> <li id="whole-page-5-tab" role="tab" class="tab"> <a title="Go to Sustainability reporting" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting" class="ellipsis internal-link "><span>Sustainability reporting</span></a> </li> <li id="whole-page-6-tab" role="tab" class="tab"> <a title="Go to Contact us" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/bigger-picture-contact-us" class="ellipsis internal-link "><span>Contact us</span></a> </li> </ul> <div class="dropdown-tab-select"> <div aria-hidden="true" class="medium selector">…</div> <ul class="more-tabs"> </ul> </div> </section> </div> </div> <script> if (typeof require != "undefined") { if (require.version != "2.0.5") require(['toolkit'], function() { $('#whole-page-nav-tabs').inPageNav(); }); } </script> </div> <div class="components components-header"> <div class="skycom-container clearfix"> </div> </div> <div class="skycom-container clearfix"> <section class="module clearfix skycom-carousel hero-3-1" data-function="carousel" data-tracking-module="Hero - Seeing the bigger picture" id="hero"> <h2 class="speak">Featured News, shows or Products from around Sky</h2> <div class="skycom-carousel-container clearfix"> <div id="slider-video9f607ef060ec427d8c75da3033a51b04" class="slide clearfix skycom-12 alpha dark-scheme " data-tracking-theme="tracking-theme" data-tracking-label="Join Sky and WWF to celebrate Earth Hour" data-tracking-pod="Join Sky and WWF to celebrate Earth Hour" data-tracking-other="Join Sky and WWF to celebrate Earth Hour" data-video-id="clip-001tiiyy"> <figure> <div class="shade"> </div> <div class="poster"> <img src="/web/20160324162230im_/https://corporate.sky.com/file.axd?pointerid=9f607ef060ec427d8c75da3033a51b04&lastMod=1132016185227" alt="Girl turning of bedside lamp"/> </div> <figcaption class="skycom-5 skycom-6-mobile alpha cushioned overlay carousel-content"> <h3 class="pod-title smaller">Join Sky and WWF to celebrate Earth Hour</h3> <p class="banner-link"><a target="_blank" href="https://web.archive.org/web/20160324162230/https://skyearthhour.com/"><i class="skycon-chevron"></i> Find out more</a></p> </figcaption> <a title="play video" href="#!" class="play-video"><i class="icon-video-play" aria-hidden="false"></i><span class="hidden-mobile">Watch now</span> </a> </figure> </div>  </div> </section>  </div>  <script> if (typeof require != "undefined") { if (require.version != "2.0.5") require(['toolkit'], function(toolkit) { $('#hero').skycom_carousel({ autoplay: true, videoAds: false }); }); } </script> <div class="components components-top"> <div class="skycom-container clearfix"> </div> </div> <div class="skycom-container clearfix impulses-wrapper "> </div> <div class="components components-content"> <div class="skycom-container clearfix"> <div class="admin-item-wrapper skycom-12 alpha component-area-wrapper"> <div class="skycom-container clearfix editable-content-component"> <div class="skycom-12 alpha clearfix admin-item-wrapper"> <h3 class="pod-title smaller row-title">In focus</h3> <div class="editable-content"> <p style="">Below you can read our recent news stories and blogs on some of our Bigger Picture initiatives. You can also keep up-to-date with our activities through following @skybiggerpic, or sign up to our newsletter below.</p> </div> </div> </div> <div class="skycom-container clearfix impulses-wrapper margin-bottom-0"> <div class="admin-item-wrapper skycom-4 alpha"> <div class="box style-a border-a box-wrapping-link"> <a class="wrapping-link" href="/web/20160324162230/https://corporate.sky.com/media-centre/news-page/2016/sky-becomes-a-member-of-the-re100"> <h3 class="pod-title smaller "> Latest news </h3> <div class="box-top"> <img src="/web/20160324162230im_/https://corporate.sky.com/file.axd?pointerid=cd6ae285d5f344b3b60133392c448a08&lastMod=1122015155545" alt=""/> </div> <div class="box-bottom"> <p> Sky’s has become a member of RE100 - an ambitious global initiative to engage and showcase companies committed to using 100% renewable... </p> <ul id="_ff90e09478e7a8c3_ctl00_ctl01_ctl00_ctl00_linkswrapper" class="box-links"> <li><i class="skycon-chevron"></i>Read more</li> </ul> </div> </a> <div class="share-popup clearfix"> <a class="summary" href="#!" onclick="Functions.Socials.loadSocialsAjax('af128f6683f848ca8dd5e4a58ffc39ee')" data-tracking-context="Shared article title" aria-label="Shared 146 times. Click to show share options"><i class="skycon-share"></i><span class="share-word" aria-hidden="true"> Share</span></a> <div id="js-ajaxSocialsaf128f6683f848ca8dd5e4a58ffc39ee" class="popover js-share-tools-wrapper"> <span class="spinner-blue "></span> </div> </div> </div> </div> <div class="admin-item-wrapper skycom-4 "> <div class="box style-a border-a box-wrapping-link"> <a class="wrapping-link" href="/web/20160324162230/https://corporate.sky.com/media-centre/our-blog/2016/protecting-our-planet-can-start-with-the-flick-of-a-switch"> <h3 class="pod-title smaller "> Latest Blog </h3> <div class="box-top"> <img src="/web/20160324162230im_/https://corporate.sky.com/file.axd?pointerid=a6444f3fa8b94836990df82965079977&lastMod=1732016145650" alt="Lucy Carver head shot"/> </div> <div class="box-bottom"> <p>Hear from Lucy Carver, Director of the Bigger Picture on why we support Earth Hour and encouraging customers across Europe to get involved...</p> <ul id="_ff90e09478e7a8c3_ctl00_ctl01_ctl01_ctl00_linkswrapper" class="box-links"> <li><i class="skycon-chevron"></i>Read more</li> </ul> </div> </a> <div class="share-popup clearfix"> <a class="summary" href="#!" onclick="Functions.Socials.loadSocialsAjax('a6444f3fa8b94836990df82965079977')" data-tracking-context="Shared article title" aria-label="Shared 146 times. Click to show share options"><i class="skycon-share"></i><span class="share-word" aria-hidden="true"> Share</span></a> <div id="js-ajaxSocialsa6444f3fa8b94836990df82965079977" class="popover js-share-tools-wrapper"> <span class="spinner-blue "></span> </div> </div> </div> </div> <div class="admin-item-wrapper skycom-4 "> <div class="js-twitter-impulse"> <div class="box style-b border-b"> <h3 class="pod-title smaller "><i class=" skycon-twitter colour" title="Twitter" aria-hidden="true"></i> @SkyBiggerPic</h3> <div class="box-top"> <ul class="box-tweets tweets-collapsed"> <li class="feed-item "> <p><a target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/skybiggerpic/status/712987841060536321">@skybiggerpic</a> - Check this free film <a target="_blank" href="https://web.archive.org/web/20160324162230/http://twitter.com/search?q=%23competition">#competition</a> for people under 25 with 30 awards up for grabs, plus a trip to <a target="_blank" href="https://web.archive.org/web/20160324162230/http://twitter.com/SkyAcademy">@SkyAcademy</a>! <a target="_blank" href="https://web.archive.org/web/20160324162230/https://t.co/18YIW1Wrav">buff.ly/1LJqbGv</a></p> <div class="box-bottom"> <div class="twitter-impulse-wrapper"> <div class="intents"> <ul class="twitter-tools-list"> <li> <a class="reply" title="Reply to this tweet" data-popup="{'width': '550','height':'420','title':'intent'}" target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/intent/tweet?in_reply_to=712987841060536321"> <i class="skycon-twitter-reply" aria-hidden="true"></i> <span class="speak">Reply</span> </a> </li> <li> <a class="retweet" title="Retweet this tweet" data-popup="{'width': '550','height':'420','title':'intent'}" target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/intent/retweet?tweet_id=712987841060536321"> <i class="skycon-twitter-retweet" aria-hidden="true"></i> <span class="speak">Retweet</span> </a> </li> <li> <a class="favourite" title="Add this tweet to favourite" data-popup="{'width': '550','height':'420','title':'intent'}" target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/intent/favorite?tweet_id=712987841060536321"> <i class="skycon-twitter-favourite" aria-hidden="true"></i> <span class="speak">Favourite</span> </a> </li> <li> <a class="follow" title="Follow" data-popup="{'width': '550','height':'420','title':'intent'}" target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/intent/user?screen_name=skybiggerpic"> <i class="skycon-twitter-follow" aria-hidden="true"></i> <span class="speak">Follow</span> </a> </li> </ul> </div> </div> </div> </li> <li class="feed-item tweet-display"> <p><a target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/skybiggerpic/status/712911918210617344">@skybiggerpic</a> - "We wanted to show leadership whilst committing to a bold & challenging target" - <a target="_blank" href="https://web.archive.org/web/20160324162230/http://twitter.com/FiFiball">@FiFiball</a> on Sky joining <a target="_blank" href="https://web.archive.org/web/20160324162230/http://twitter.com/theRE100">@theRE100</a> <a target="_blank" href="https://web.archive.org/web/20160324162230/https://t.co/H7tOrH3Edo">buff.ly/1o5XVlM</a></p> <div class="box-bottom"> <div class="twitter-impulse-wrapper"> <div class="intents"> <ul class="twitter-tools-list"> <li> <a class="reply" title="Reply to this tweet" data-popup="{'width': '550','height':'420','title':'intent'}" target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/intent/tweet?in_reply_to=712911918210617344"> <i class="skycon-twitter-reply" aria-hidden="true"></i> <span class="speak">Reply</span> </a> </li> <li> <a class="retweet" title="Retweet this tweet" data-popup="{'width': '550','height':'420','title':'intent'}" target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/intent/retweet?tweet_id=712911918210617344"> <i class="skycon-twitter-retweet" aria-hidden="true"></i> <span class="speak">Retweet</span> </a> </li> <li> <a class="favourite" title="Add this tweet to favourite" data-popup="{'width': '550','height':'420','title':'intent'}" target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/intent/favorite?tweet_id=712911918210617344"> <i class="skycon-twitter-favourite" aria-hidden="true"></i> <span class="speak">Favourite</span> </a> </li> <li> <a class="follow" title="Follow" data-popup="{'width': '550','height':'420','title':'intent'}" target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/intent/user?screen_name=skybiggerpic"> <i class="skycon-twitter-follow" aria-hidden="true"></i> <span class="speak">Follow</span> </a> </li> </ul> </div> </div> </div> </li> <li class="feed-item tweet-display"> <p><a target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/skybiggerpic/status/712746150244257792">@skybiggerpic</a> - RT <a target="_blank" href="https://web.archive.org/web/20160324162230/http://twitter.com/graduatejobsUK">@graduatejobsUK</a>: "Interaction key at <a target="_blank" href="https://web.archive.org/web/20160324162230/http://twitter.com/SkyUK">@SkyUK</a>, says grad Developer..." <a target="_blank" href="https://web.archive.org/web/20160324162230/http://twitter.com/SkyStartingOut">@SkyStartingOut</a>. <a target="_blank" href="https://web.archive.org/web/20160324162230/https://t.co/6I8xjCYEUr">graduate-jobs.com/news/13465/Int…</a> <a target="_blank" href="https://web.archive.org/web/20160324162230/http://pbs.twimg.com/media/CeK2tCiXIAIHYAk.jpg">https://t.co/fY4u4VfEvn</a></p> <div class="box-bottom"> <div class="twitter-impulse-wrapper"> <div class="intents"> <ul class="twitter-tools-list"> <li> <a class="reply" title="Reply to this tweet" data-popup="{'width': '550','height':'420','title':'intent'}" target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/intent/tweet?in_reply_to=712746150244257792"> <i class="skycon-twitter-reply" aria-hidden="true"></i> <span class="speak">Reply</span> </a> </li> <li> <a class="retweet" title="Retweet this tweet" data-popup="{'width': '550','height':'420','title':'intent'}" target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/intent/retweet?tweet_id=712746150244257792"> <i class="skycon-twitter-retweet" aria-hidden="true"></i> <span class="speak">Retweet</span> </a> </li> <li> <a class="favourite" title="Add this tweet to favourite" data-popup="{'width': '550','height':'420','title':'intent'}" target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/intent/favorite?tweet_id=712746150244257792"> <i class="skycon-twitter-favourite" aria-hidden="true"></i> <span class="speak">Favourite</span> </a> </li> <li> <a class="follow" title="Follow" data-popup="{'width': '550','height':'420','title':'intent'}" target="_blank" href="https://web.archive.org/web/20160324162230/https://twitter.com/intent/user?screen_name=skybiggerpic"> <i class="skycon-twitter-follow" aria-hidden="true"></i> <span class="speak">Follow</span> </a> </li> </ul> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="subscribe-bar clearfix "> <div class="skycom-8 column-left"> <div class="js-newsletter-form-wrapper sky-form"> <h3 class="pod-title smaller skycom-6">Sign up to our newsletter</h3> <div class="input-wrapper skycom-6"> <input id="email" name="email" type="email" placeholder="Email address" required/> <label for="email" class="hide">Email address</label> <script> Forms.SignupNewsLetter(); </script> <button name="form-submit" type="submit" class="form-submit btn primary-cta js-form-submit">Sign up</button> </div> </div> </div> <div class="skycom-4 column-right"> <h3 class="pod-title smaller">View archive</h3> <a href="/web/20160324162230/https://corporate.sky.com/bigger-picture/news-and-views/newsletters" class="btn btn--secondary float-right">Newsletter archive</a> </div> </div> <div class="skycom-container clearfix editable-content-component"> <div class="skycom-12 alpha clearfix admin-item-wrapper"> <div class="editable-content"> <span class="keyline"></span><ul class="grey-bullets"> </ul> </div> </div> </div> <div class="skycom-container clearfix editable-content-component"> <div class="skycom-12 alpha clearfix admin-item-wrapper"> <h3 class="pod-title smaller row-title">Our approach</h3> <div class="editable-content"> <p>Seeing the bigger picture is part of our business strategy, and reflects our <em>Believe in Better  </em>ethos, our commitment to constant renewal and improvement in everything that we do. Over the last year, Sky has grown considerably, with the acquisitions of both Sky Deutschland and Sky Italia. We now employ almost 30,000 people and reach 21 million customers across Europe. While this growth provides great opportunities for our business, it also comes with greater responsibility. Our approach to building a durable business for the long term remains the same – making a social and economic contribution, acting responsibly day to day, and reaching beyond our business to inspire action and make a positive difference. Over the coming year we’ll be building on the initiatives already in place and will continue to align our approach across the UK, Ireland, Germany, Austria and Italy. Read about our initiatives within the sections below:</p><ul class="grey-bullets"></ul> </div> </div> </div> <div class="skycom-container clearfix impulses-wrapper margin-bottom-0"> <div class="admin-item-wrapper skycom-4 alpha"> <div class="box style-a border-a box-wrapping-link"> <a class="wrapping-link" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/positive-contribution"> <h3 class="pod-title smaller "> Positive contribution </h3> <div class="box-top"> <img src="/web/20160324162230im_/https://corporate.sky.com/file.axd?pointerid=1c296569b8644f1094aefc85e378ce89&lastMod=249201515811" alt="Premier league final, Sky Sports"/> </div> <div class="box-bottom"> <p>Discover more about our wider contribution to the economy, sport and creative industries…</p> <ul id="_ff90e09478e7a8c3_ctl00_ctl05_ctl00_ctl00_linkswrapper" class="box-links"> <li><i class="skycon-chevron"></i>Positive contribution</li> </ul> </div> </a> <div class="share-popup clearfix"> <a class="summary" href="#!" onclick="Functions.Socials.loadSocialsAjax('1c296569b8644f1094aefc85e378ce89')" data-tracking-context="Shared article title" aria-label="Shared 146 times. Click to show share options"><i class="skycon-share"></i><span class="share-word" aria-hidden="true"> Share</span></a> <div id="js-ajaxSocials1c296569b8644f1094aefc85e378ce89" class="popover js-share-tools-wrapper"> <span class="spinner-blue "></span> </div> </div> </div> </div> <div class="admin-item-wrapper skycom-4 "> <div class="box style-a border-a box-wrapping-link"> <a class="wrapping-link" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/responsible-business"> <h3 class="pod-title smaller "> Responsible business </h3> <div class="box-top"> <img src="/web/20160324162230im_/https://corporate.sky.com/file.axd?pointerid=edb4ec84cf6948d6a060e0c6ec5d7173&lastMod=249201515812" alt="Captain America, Sky Movies"/> </div> <div class="box-bottom"> <p>Read more about how we’re being good for Sky and for our stakeholders….</p> <ul id="_ff90e09478e7a8c3_ctl00_ctl05_ctl01_ctl00_linkswrapper" class="box-links"> <li><i class="skycon-chevron"></i>Responsible business</li> </ul> </div> </a> <div class="share-popup clearfix"> <a class="summary" href="#!" onclick="Functions.Socials.loadSocialsAjax('edb4ec84cf6948d6a060e0c6ec5d7173')" data-tracking-context="Shared article title" aria-label="Shared 146 times. Click to show share options"><i class="skycon-share"></i><span class="share-word" aria-hidden="true"> Share</span></a> <div id="js-ajaxSocialsedb4ec84cf6948d6a060e0c6ec5d7173" class="popover js-share-tools-wrapper"> <span class="spinner-blue "></span> </div> </div> </div> </div> <div class="admin-item-wrapper skycom-4 "> <div class="box style-a border-a box-wrapping-link"> <a class="wrapping-link" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/inspiring-action"> <h3 class="pod-title smaller "> Inspiring action </h3> <div class="box-top"> <img src="/web/20160324162230im_/https://corporate.sky.com/file.axd?pointerid=bd5821d6cbe7401ebc3dbe27eaff342b&lastMod=249201515813" alt="Jonny Wilkinson, Sky Academy Ambassador"/> </div> <div class="box-bottom"> <p>Find out about how we’re reaching beyond our business to make a positive impact on society...</p> <ul id="_ff90e09478e7a8c3_ctl00_ctl05_ctl02_ctl00_linkswrapper" class="box-links"> <li><i class="skycon-chevron"></i>Inspiring action</li> </ul> </div> </a> <div class="share-popup clearfix"> <a class="summary" href="#!" onclick="Functions.Socials.loadSocialsAjax('bd5821d6cbe7401ebc3dbe27eaff342b')" data-tracking-context="Shared article title" aria-label="Shared 146 times. Click to show share options"><i class="skycon-share"></i><span class="share-word" aria-hidden="true"> Share</span></a> <div id="js-ajaxSocialsbd5821d6cbe7401ebc3dbe27eaff342b" class="popover js-share-tools-wrapper"> <span class="spinner-blue "></span> </div> </div> </div> </div> </div> <div class="skycom-container clearfix editable-content-component"> <div class="skycom-12 alpha clearfix admin-item-wrapper"> <div class="editable-content"> <span class="keyline"></span><ul class="grey-bullets"> </ul> </div> </div> </div> <div class="skycom-container clearfix editable-content-component"> <div class="skycom-12 alpha clearfix admin-item-wrapper"> <h3 class="pod-title smaller row-title">Sustainability reporting</h3> <div class="editable-content"> <p>We have been <a title="Sustainability reporting" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting">reporting</a> on our approach to sustainability, which we call seeing the bigger picture, since 2002. The <a title="Sustainability reporting" class="aloha-focus " href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting">Sustainability reporting </a>section provides an overview of our <a title="Strategy" class="aloha-focus " href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting/strategy">strategy</a> and a detailed update of our progress over the past year. New for this year, we have built an <a title="How we're doing 2014/15" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting/how-were-doing-2014-15">interactive tool </a>giving an overview of our progress in 2014/15. It reflects the work we have done to prioritise the measures we report on – and we now have a clear set of priority measures, including three lead indicators linked to the focus areas of our <a title="Strategy" class="aloha-focus" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting/strategy">strategy</a>, which you can explore in the <a title="How we're doing 2014/15" class="aloha-focus " href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting/how-were-doing-2014-15">How we're doing 2014/15 </a>section.<br/><br/></p> </div> </div> </div> <div class="skycom-container clearfix impulses-wrapper "> <div class="admin-item-wrapper skycom-4 alpha"> <div class="box style-a border-a box-wrapping-link"> <a class="wrapping-link" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/hear-from-our-ceo"> <h3 class="pod-title smaller "> Hear from our CEO </h3> <div class="box-top"> <img src="/web/20160324162230im_/https://corporate.sky.com/file.axd?pointerid=632fedca761544cd809c34e3e0a30ed1&lastMod=249201515815" alt="Group CEO, Jeremy Darroch"/> </div> <div class="box-bottom"> <p>An overview from Group CEO Jeremy Darroch on our progress this year…</p> <ul id="_ff90e09478e7a8c3_ctl00_ctl08_ctl00_ctl00_linkswrapper" class="box-links"> <li><i class="skycon-chevron"></i>Hear from our CEO</li> </ul> </div> </a> <div class="share-popup clearfix"> <a class="summary" href="#!" onclick="Functions.Socials.loadSocialsAjax('632fedca761544cd809c34e3e0a30ed1')" data-tracking-context="Shared article title" aria-label="Shared 146 times. Click to show share options"><i class="skycon-share"></i><span class="share-word" aria-hidden="true"> Share</span></a> <div id="js-ajaxSocials632fedca761544cd809c34e3e0a30ed1" class="popover js-share-tools-wrapper"> <span class="spinner-blue "></span> </div> </div> </div> </div> <div class="admin-item-wrapper skycom-4 "> <div class="box style-a border-a box-wrapping-link"> <a class="wrapping-link" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting/how-were-doing-2014-15"> <h3 class="pod-title smaller "> How we’re doing 2014/15 </h3> <div class="box-top"> <img src="/web/20160324162230im_/https://corporate.sky.com/file.axd?pointerid=84a4751940764500a6874d66d340e89e&lastMod=249201515814" alt="Infographics showing progress"/> </div> <div class="box-bottom"> <p>Read about our continued progress across each of our focus areas in 2014/15…</p> <ul id="_ff90e09478e7a8c3_ctl00_ctl08_ctl01_ctl00_linkswrapper" class="box-links"> <li><i class="skycon-chevron"></i>How we're doing 2014/15</li> </ul> </div> </a> <div class="share-popup clearfix"> <a class="summary" href="#!" onclick="Functions.Socials.loadSocialsAjax('84a4751940764500a6874d66d340e89e')" data-tracking-context="Shared article title" aria-label="Shared 146 times. Click to show share options"><i class="skycon-share"></i><span class="share-word" aria-hidden="true"> Share</span></a> <div id="js-ajaxSocials84a4751940764500a6874d66d340e89e" class="popover js-share-tools-wrapper"> <span class="spinner-blue "></span> </div> </div> </div> </div> <div class="admin-item-wrapper skycom-4 "> <div class="box style-a border-a box-wrapping-link"> <a class="wrapping-link" href="/web/20160324162230/https://corporate.sky.com/bigger-picture/sustainability-reporting"> <h3 class="pod-title smaller "> How we report </h3> <div class="box-top"> <img src="/web/20160324162230im_/https://corporate.sky.com/file.axd?pointerid=f6df65078dee4ae6930ec278040bbd7f&lastMod=249201515817" alt="Sky HQ, west London"/> </div> <div class="box-bottom"> <p>Find out about our approach to reporting and how we define our focus areas…</p> <ul id="_ff90e09478e7a8c3_ctl00_ctl08_ctl02_ctl00_linkswrapper" class="box-links"> <li><i class="skycon-chevron"></i>Sustainability reporting</li> </ul> </div> </a> <div class="share-popup clearfix"> <a class="summary" href="#!" onclick="Functions.Socials.loadSocialsAjax('f6df65078dee4ae6930ec278040bbd7f')" data-tracking-context="Shared article title" aria-label="Shared 146 times. 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