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col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Marché" class="font-bold text-t7 inline-block">Marché</span></div><ul class="pb-2" aria-labelledby="subNavItem-Marché"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Développez votre activité<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Atteignez et fidélisez les clients</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing sur les médias sociaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Intégrations avec les médias sociaux</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Maintenez le contact avec les clients<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Étudiez votre audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtenez des informations sur vos clients</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Gestion" class="font-bold text-t7 inline-block">Gestion</span></div><ul class="pb-2" aria-labelledby="subNavItem-Gestion"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gérez votre entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Suivez les ventes, les commandes et les analyses de données</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Mesurez vos performances<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analyses de données et rapports</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Expédiez les commandes plus rapidement<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gérez vos stocks et vos commandes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gestion des stocks et des commandes</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Source externe : Développeurs Shopify . Développez avec les API puissantes de Shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Développeurs Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez avec les API puissantes de Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/fr/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Une solution de commerce pour les marques digitales en plein essor</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/fr/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">Tous les produits<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Découvrez toutes les solutions et fonctionnalités de Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/fr/pricing">Tarification</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Ressources-toggle-open" aria-controls="RessourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Ressources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RessourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Aide et assistance" class="font-bold text-t7 inline-block">Aide et assistance</span></div><ul class="pb-2" aria-labelledby="subNavItem-Aide et assistance"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/fr/" aria-label="Source externe : Aide et assistance . Bénéficiez d’une assistance joignable à tout moment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Aide et assistance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bénéficiez d’une assistance joignable à tout moment</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Blog de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Conseils de stratégie commerciale</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sujets populaires" class="font-bold text-t7 inline-block">Sujets populaires</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Sujets populaires"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/shopify-francais"><div class="text-base font-medium"><span class="inline-block arrow-animation">Qu’est-ce que Shopify ?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Fonctionnement de notre plateforme de commerce</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Des produits Shopify nouveaux et innovants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/topics/success-story"><div class="text-base font-medium"><span class="inline-block arrow-animation">Parcours de fondateurs d’entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Trouvez l’inspiration auprès de marchands qui réussissent</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/comment-creer-une-marque-le-guide-en-7-etapes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Image de marque<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Créez votre marque de A à Z</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/le-guide-pour-elaborer-un-plan-marketing-e-commerce-tres-efficace-en-3-etapes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Établissez un plan marketing</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/seo-et-referencement-pour-les-debutants"><div class="text-base font-medium"><span class="inline-block arrow-animation">SEO e-commerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Améliorez votre classement sur les moteurs de recherche</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/topics/réseaux-sociaux"><div class="text-base font-medium"><span class="inline-block arrow-animation">Stratégie de vente sur les médias sociaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Convertissez vos followers en clients</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/growth-hacking"><div class="text-base font-medium"><span class="inline-block arrow-animation">Croissance commerciale<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez votre activité</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Outils essentiels" class="font-bold text-t7 inline-block">Outils essentiels</span></div><ul class="pb-2" aria-labelledby="subNavItem-Outils essentiels"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/outils/createur-de-logo"><div class="text-base font-medium"><span class="inline-block arrow-animation">Créateur de logo<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Source externe : Photo d’illustration ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Photo d’illustration<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/modele-de-business-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Modèle de business plan<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/fr" aria-label="Source externe : Outil de lien en bio ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Outil de lien en bio<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">Générateur de code QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/fr/enterprise">Enterprise</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 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stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="tld" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Commencez à vendre avec Shopify dès aujourd’hui</p><p class="richtext max-w-[680px] text-sm mb-4">Commencez dès aujourd’hui votre essai gratuit avec Shopify, puis utilisez ces ressources pour vous guider à chaque étape du processus.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=fr&locale=fr&signup_page=https%3A%2F%2Fwww.shopify.com%2Ffr%2Fblog%2Ftld&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Démarrer un essai gratuit</a><a href="/fr/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">En savoir plus</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/fr/blog/tld"/><meta itemProp="dateModified" content="2023-11-11T15:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/fr/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/fr/blog/topics/e-commerce" class="no-underline hover:text-link-light-hover topic-link">E-commerce</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Tout savoir sur le TLD (domaine de premier niveau)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Comprenez comment les TLD (Domaines de Premier Niveau) façonnent votre marque. Le guide essentiel pour les entreprises.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> par <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/fr/blog/authors/david-layec" class="no-underline" itemProp="url"><span itemProp="name">David Layec</span></a></span></div><div class="text-body-sm text-shade-50">Dernière mise à jour <time>11 nov. 2023</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0249/6376/articles/shutterstock_1850698018_600x600_7a18d4f9-8755-4822-995d-0dccf02c1c19.jpg?v=1729526550&originalWidth=1848&originalHeight=782" alt="ltd" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0249/6376/articles/shutterstock_1850698018_600x600_7a18d4f9-8755-4822-995d-0dccf02c1c19.jpg?v=1729526550&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shutterstock_1850698018_600x600_7a18d4f9-8755-4822-995d-0dccf02c1c19.jpg?v=1729526550&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shutterstock_1850698018_600x600_7a18d4f9-8755-4822-995d-0dccf02c1c19.jpg?v=1729526550&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shutterstock_1850698018_600x600_7a18d4f9-8755-4822-995d-0dccf02c1c19.jpg?v=1729526550&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shutterstock_1850698018_600x600_7a18d4f9-8755-4822-995d-0dccf02c1c19.jpg?v=1729526550&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shutterstock_1850698018_600x600_7a18d4f9-8755-4822-995d-0dccf02c1c19.jpg?v=1729526550&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shutterstock_1850698018_600x600_7a18d4f9-8755-4822-995d-0dccf02c1c19.jpg?v=1729526550&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shutterstock_1850698018_600x600_7a18d4f9-8755-4822-995d-0dccf02c1c19.jpg?v=1729526550&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0249/6376/articles/shutterstock_1850698018_600x600_7a18d4f9-8755-4822-995d-0dccf02c1c19.jpg?v=1729526550&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">Sur cette page<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">Sur cette page</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">Qu'est-ce qu'un serveur TLD (Top Level Domain) ?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">Toutes les catégories de TLD pour entreprise</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">Processus d’acquisition d’un TLD</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">DNS et TLD : relation et fonctionnement</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">Cas particulier de Shopify</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">Les erreurs communes et les pièges à éviter</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#8">FAQ sur le TLD</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Démarrez votre activité en ligne dès aujourd’hui.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">Gratuitement.</p><a href="https://accounts.shopify.com/store-create?language=fr&locale=fr&signup_page=https%3A%2F%2Fwww.shopify.com%2Ffr%2Fblog%2Ftld&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Démarrer un essai gratuit<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Comprendre les domaines de premier niveau, ou TLD (Top-Level Domain), est essentiel pour la </span><a href="/fr/blog/creer-un-site-internet" data-mce-fragment="1" data-mce-href="https://www.shopify.com/fr/blog/creer-un-site-internet"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">création de votre site internet</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">.</span></span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Ces extensions, allant de « .com » à « .fr », déterminent non seulement comment les internautes voient votre adresse web, mais influencent également la perception, la crédibilité et le </span><a href="/fr/blog/comment-referencer-site-ecommerce" data-mce-fragment="1" data-mce-href="https://www.shopify.com/fr/blog/comment-referencer-site-ecommerce"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">référencement de votre site</span></a><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">. </span></p> <h2 id="1" data-mce-fragment="1"><strong>Qu'est-ce qu'un serveur TLD (Top Level Domain) ?</strong></h2> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Un Top-Level Domain (TLD), aussi appelé domaine de premier niveau, est la partie la plus à droite d'une adresse internet, à partir du dernier point. Par exemple, dans l'adresse « www.exemple.com », « .com » est le TLD. </span></p><div id="text-cta" class="hidden lg:block"></div> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Il existe une multitude de catégories de TLD, allant des TLD génériques comme « .com » ou « .info » aux TLD nationaux tels que « .fr » pour la France, « .es » pour l'Espagne ou encore « .ru » pour la Russie. Les Top-Level Domains peuvent aussi être plus spécifiques et liés à une organisation à but non lucratif (« .org ») ou à des organismes commerciaux.</span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">L'ICANN (Internet Corporation for Assigned Names and Numbers) et l'IANA (Internet Assigned Numbers Authority) sont les deux principales entités responsables de la supervision et de l'attribution des TLD. Ces organisations veillent à ce que chaque domaine de premier niveau soit unique et qu'il n'y ait pas de doublons, ce qui garantit l'efficacité et la stabilité du système de noms de domaine.</span></p> <h3 data-mce-fragment="1"><strong>À quoi servent les TLD en informatique ? </strong></h3> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Les TLD sont extrêmement importants dans une adresse internet. Ils permettent de classer et de catégoriser les sites web selon différents critères, qu'il s'agisse de leur zone géographique spécifique, comme c'est le cas pour les TLD nationaux, ou de leur type d'activité, comme avec certains TLD génériques.</span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Les TLD sont également essentiels pour les moteurs de recherche et peuvent influencer la perception des visiteurs quant à la pertinence du site web. Un domaine de premier niveau judicieusement choisi peut donc vous aider à</span><a href="/fr/blog/optimisation-seo-5-conseils-pour-boutique-ecommerce" data-mce-fragment="1" data-mce-href="https://www.shopify.com/fr/blog/optimisation-seo-5-conseils-pour-boutique-ecommerce"> <span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">améliorer votre score SEO</span></a><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">. </span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Enfin, les Top-Level Domains sont souvent utilisés pour indiquer l'origine géographique ou la nature d'une organisation. Par exemple, un site web se terminant par « .gov » est généralement associé à une entité gouvernementale, tandis qu'un site avec « .edu » serait lié à une institution éducative.</span></p> <h2 id="2" data-mce-fragment="1"><strong>Toutes les catégories de TLD pour entreprises</strong></h2> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Pour comprendre la structure du système de</span><a href="/fr/domaines" data-mce-fragment="1" data-mce-href="http://www.shopify.com/fr/domaines"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> noms de domaine</span></a><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">, il est crucial de maîtriser les différents types de Top-Level Domains. Ces TLD sont essentiels pour les entreprises cherchant à renforcer leur présence en ligne et à atteindre efficacement leurs visiteurs.</span></p> <h3 data-mce-fragment="1"><strong>Les gTLD (domaines de premier niveau générique)</strong></h3> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Les gTLD, ou domaines de premier niveau générique, sont les TLD les plus courants et les plus utilisés sur internet. Ils ne sont pas liés à une zone géographique précise et sont généralement destinés à des organismes commerciaux ou des types d'activités spécifiques.</span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Quelques exemples de gTLD : </span></p> <ul data-mce-fragment="1"> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.com </b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">: initialement prévu pour les organismes commerciaux, il est maintenant largement utilisé pour divers types de sites web ;</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.info </b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">: destiné aux sites informatifs ;</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.biz </b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">: spécifiquement pour les affaires et le commerce ;</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.org</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> : destiné, à l’origine, aux « organisations à but non lucratif », mais son utilisation s'est élargie.</span> </li> </ul> <h3 data-mce-fragment="1"><strong>Les ccTLD (domaines de premier niveau nationaux)</strong></h3> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Les ccTLD, ou domaines de premier niveau nationaux, sont spécifiques à chaque pays ou territoire. Ils permettent d'identifier l'origine géographique d'un site web. Ainsi, si vous avez une cible française, il vous sera judicieux de</span><a href="/fr/blog/choix-nom-domaine-fr" data-mce-fragment="1" data-mce-href="https://www.shopify.com/fr/blog/choix-nom-domaine-fr"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> choisir un domaine en « .fr »</span></a><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">. </span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Quelques exemples de </span><a href="/fr/blog/cctld" data-mce-fragment="1" data-mce-href="https://www.shopify.com/fr/blog/cctld"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">ccTLD</span></a><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> : </span></p> <ul data-mce-fragment="1"> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.fr :</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> pour la France ;</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.es</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> : pour l'Espagne ;</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.ch</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> : pour la Suisse ;</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.cn</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> : pour la Chine ;</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.jp</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> : pour le Japon.</span> </li> </ul> <h3 data-mce-fragment="1"><strong>sTLD (domaines de premier niveau parrainés)</strong></h3> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Les sTLD, ou domaines de premier niveau parrainés, sont des TLD qui ont une sponsorisation spécifique et sont réservés à certaines communautés ou secteurs. Ces domaines sont soumis à certaines restrictions imposées par le sponsor.</span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Quelques exemples de sTLD :</span></p> <ul data-mce-fragment="1"> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.edu </b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">: destiné aux établissements d'enseignement supérieur ;</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.gov </b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">: réservé aux entités gouvernementales  ;</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.mil :</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> pour l'armée américaine ;</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.post </b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">: pour de nombreux services postaux de pays.</span> </li> </ul> <h3 data-mce-fragment="1"><strong>Les nGTLD (nouveaux gTLD)</strong></h3> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Les nGTLD, ou nouveaux gTLD, sont des domaines de premier niveau introduits pour offrir plus d'options face à la saturation des gTLD existants. Ces nouveaux TLD permettent d'avoir des noms de domaine plus descriptifs ou innovants.</span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Quelques exemples de nGTLD :</span></p> <ul data-mce-fragment="1"> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.news </b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">: pour les sites d'actualités ;</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.xyz</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> : populaire parmi la nouvelle génération de créateurs de sites web ;</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.site</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> : pour tout type de site web ;</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">.app</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> : spécifiquement pour les applications.</span> </li> </ul> <h3 data-mce-fragment="1"><strong>Les pseudo-domaines de premier niveau</strong></h3> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Les pseudo-domaines de premier niveau ne font pas officiellement partie de la liste des TLD établie par l'ICANN, mais sont utilisés dans certaines situations spécifiques, souvent liées à l'informatique.</span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Parmi ces pseudo-domaines de premier niveau, on peut citer « .arpa ». Initialement considéré comme un TLD standard, il est maintenant utilisé exclusivement pour des opérations techniques liées à l’infrastructure d’Internet. </span></p> <h2 id="4" data-mce-fragment="1"><strong>Le processus d’acquisition d’un TLD </strong></h2> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">La sélection et l'acquisition d'un TLD peuvent grandement influencer la visibilité, la crédibilité et le succès global de votre site web. C'est donc un investissement qui, bien que simple en apparence, demande une réflexion et une planification minutieuses.</span></p> <h3 data-mce-fragment="1"><strong>Comment choisir un TLD ?</strong></h3> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Choisir un domaine approprié pour son site web nécessite de prendre en compte plusieurs critères :</span></p> <ul data-mce-fragment="1"> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Objectif du site web.</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Un site informatif pourrait bénéficier d'un « .info », tandis qu'un organisme à but non lucratif pourrait préférer un « .org ».</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Zone géographique cible.</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Pour </span><a href="/fr/blog/marketing-de-ciblage" data-mce-fragment="1" data-mce-href="https://www.shopify.com/fr/blog/marketing-de-ciblage"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">cibler des visiteurs </span></a><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">d'une région spécifique, optez pour des TLD nationaux comme « .fr » pour la France ou « .es » pour l'Espagne.</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Budget.</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Certains TLD, en raison de leur popularité ou de leur exclusivité, peuvent coûter plus cher.</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Disponibilité.</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Le TLD souhaité est-il disponible pour le nom de domaine choisi ?</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Cohérence avec la marque.</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Le TLD doit renforcer l'image de marque et être facile à mémoriser pour les visiteurs.</span> </li> </ul> <h3 data-mce-fragment="1"><strong>Où et comment acquérir un TLD en Europe ?</strong></h3> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Pour acquérir un TLD en Europe, il vous faut d'abord consulter des fournisseurs, ou des</span><a href="/fr/blog/registrar-nom-de-domaine" data-mce-fragment="1" data-mce-href="https://www.shopify.com/fr/blog/registrar-nom-de-domaine"> <span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">registrars</span></a><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">. Il en existe une multitude qui proposent différents domaines ou tarifs disponibles. Les plus populaires incluent Kinsta, 1&1, Gandi, et OVH. Ces fournisseurs offrent souvent des services supplémentaires tels que l'hébergement, la protection de la confidentialité et la gestion des e-mails.</span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Une fois votre registrar sélectionné et votre TLD choisi, vous devez enregistrer l’ensemble de votre nom de domaine et TLD. Pour cela, il vous suffit de : </span></p> <ul data-mce-fragment="1"> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">vérifier la disponibilité du </span><a href="/domaines" data-mce-fragment="1" data-mce-href="https://www.shopify.com/fr/blog/qu-est-ce-qu-un-nom-de-domaine"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">nom de domaine</span></a><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> ;</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">fournir vos informations de contact pour le WHOIS (base de données des propriétaires de noms de domaine) ;</span></li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">effectuer le paiement ;</span></li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">configurer les paramètres DNS si nécessaire.</span></li> </ul> <h3 data-mce-fragment="1"><strong>Prix et disponibilité</strong></h3> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Le</span><a href="/fr/blog/nom-de-domaine" data-mce-fragment="1" data-mce-href="https://www.shopify.com/fr/blog/nom-de-domaine"> <span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">prix d'un nom de domaine</span></a><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">, et particulièrement d'un TLD, varie selon sa popularité, sa rareté, le bureau d'enregistrement, et parfois même la période de l'année (promotions). Par exemple, les nTLD comme « .app » peuvent être plus chers à leur lancement.</span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">La disponibilité d'un TLD est un facteur important du choix que vous avez à faire. Si le TLD souhaité n'est pas disponible, il peut être utile de considérer des alternatives ou des variations du nom de domaine. Vous pourrez parfois également entrer en contact avec le propriétaire du TLD et négocier une vente de ce dernier. Pour cela, tournez-vous vers le registrar ou le fournisseur qui pourra vous aider dans ces démarches. </span></p> <h3 data-mce-fragment="1"><strong>Protection et sécurité</strong></h3> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">La sécurité de votre domaine ne doit jamais être prise à la légère. À mesure que la dépendance au numérique augmente, les menaces visant les domaines se multiplient également. Un domaine non sécurisé peut non seulement nuire à votre réputation, mais aussi exposer vos visiteurs à des risques. Ainsi, pour garantir l'intégrité et la confiance autour de votre présence en ligne, diverses mesures doivent être mises en place :</span></p> <ul data-mce-fragment="1"> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Verrouillage de domaine.</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Cette fonction empêche les transferts non autorisés de votre domaine. C'est comme avoir une serrure supplémentaire sur votre porte d'entrée virtuelle, garantissant que seul le propriétaire légitime (vous) peut effectuer des modifications majeures.</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Protection de la confidentialité WHOIS.</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Chaque domaine possède un ensemble d'informations publiques associées, connues sous le nom d'informations WHOIS. En activant cette protection, vos informations personnelles sont masquées, évitant ainsi le spam et les tentatives d'hameçonnage.</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <a href="/fr/blog/certificats-ssl" target="_blank"> <b data-mce-fragment="1">Certificats SSL</b></a><b data-mce-fragment="1">.</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Ces certificats jouent un rôle clé dans la sécurisation des échanges entre votre site web et vos visiteurs. Ils garantissent que les informations échangées, comme les détails de paiement ou les mots de passe, restent confidentielles.</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Alertes de sécurité.</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Tout comme vous souhaiteriez être informé si quelqu'un tentait d'entrer par effraction chez vous, ces alertes vous informent de toute activité suspecte concernant votre domaine. De nombreux bureaux d'enregistrement proposent ce service, veillant ainsi à ce que vous soyez le premier informé en cas de problème.</span> </li> </ul> <h2 id="5" data-mce-fragment="1"><strong>DNS et TLD : relation et fonctionnement</strong></h2> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Les DNS et TLD forment la colonne vertébrale de notre navigation quotidienne sur le web. Mais comment fonctionnent-ils exactement et en quoi sont-ils interdépendants ?</span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Le DNS, ou</span><a href="/fr/blog/dns" data-mce-fragment="1" data-mce-href="https://www.shopify.com/fr/blog/dns"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Système de Noms de Domaine</span></a><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">, est un annuaire pour internet. Il traduit les noms de domaine familiers (comme exemple.com) en adresses IP, qui sont nécessaires pour localiser les serveurs hébergeant les sites web. Sans le DNS, les visiteurs seraient contraints de saisir des adresses IP compliquées pour accéder aux sites, rendant la navigation impraticable.</span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Le DNS fonctionne en plusieurs étapes, et les TLD jouent un rôle crucial dans ce processus :</span></p> <ul data-mce-fragment="1"> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Requête initiale. </b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Lorsque vous tapez un nom de domaine dans votre navigateur, une requête est envoyée pour trouver l'adresse IP associée.</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Interrogation des serveurs racines.</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Il existe 13 serveurs racines dans le monde gérés par des organismes comme l'ICANN. Ces serveurs connaissent l'emplacement des serveurs qui gèrent les informations pour chaque TLD (comme « .com », « .org », etc.).</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Interrogation des serveurs TLD</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">. Une fois que le serveur racine dirige la requête vers le serveur TLD approprié, ce dernier fournit l'adresse du serveur DNS de niveau inférieur, qui détient les informations spécifiques du domaine.</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Résolution.</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Le serveur de nom de domaine de niveau inférieur renvoie finalement l'adresse IP correcte à votre navigateur, permettant d'accéder au site.</span> </li> </ul> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">En comprenant la relation entre le DNS et les TLD, ainsi que les éventuels problèmes qui peuvent survenir, vous êtes mieux armé pour garantir une présence en ligne stable et sécurisée.</span></p> <h2 id="6" data-mce-fragment="1"><strong>Cas particulier de Shopify</strong></h2> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">À la création d'une boutique et pour renforcer le branding et le SEO, </span><a href="/fr/domaines" title="domaines" target="_blank"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Shopify propose une palette de TLD</span></a><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">, du classique « .com » au spécialisé « .shop », en partenariat avec divers bureaux d'enregistrement.</span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Ces TLD offrent plusieurs avantages pour les utilisateurs de Shopify :</span></p> <ul style="list-style-type: decimal;" data-mce-fragment="1"> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Professionnalisme</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> : un TLD personnalisé améliore la crédibilité.</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">SEO</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> : les moteurs de recherche favorisent souvent les domaines personnalisés.</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Branding</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> : les TLD adaptés (comme « .shop » ou « .fr ») ciblent mieux le public.</span> </li> </ul> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Idéalement, optez pour un TLD reflétant votre activité ou votre région et qui est court ou facile à mémoriser. Vous pouvez également envisager d'acheter plusieurs TLD pour couvrir votre présence.</span></p> <h2 id="7" data-mce-fragment="1"><strong>Les erreurs communes et les pièges à éviter</strong></h2> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Plusieurs erreurs peuvent se glisser dans le choix d'un domaine de premier niveau (TLD). Identifier ces erreurs fréquentes peut vous sauver de nombreuses complications et de potentiels effets indirects négatifs sur votre visibilité en ligne.</span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">Parmi les erreurs fréquentes, on retrouve : </span></p> <ul data-mce-fragment="1"> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Choisir un TLD inconnu.</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Alors que les TLD comme « .com », « .org » ou « .fr » pour la France sont largement reconnus, d'autres TLD moins courants pourraient donner une perception de spam ou manquer de crédibilité.</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Négliger la signification géographique.</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Utiliser un TLD tel que « .es » (Espagne) pour une entreprise basée aux États-Unis pourrait prêter à confusion.</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Oublier de renouveler le domaine.</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> Perdre votre domaine parce que vous avez oublié de le renouveler peut avoir des conséquences catastrophiques pour votre entreprise.</span> </li> <li style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;"> <b data-mce-fragment="1">Négliger la sécurité</b><span style="font-weight: 400;" data-mce-fragment="1" data-mce-style="font-weight: 400;">. Omettre de sécuriser votre domaine peut le rendre vulnérable aux attaques ou aux détournements.</span> </li> </ul> <div class="clear"></div> <div style="text-align: left;" class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 style="margin-top: 0px !important;" id="8">FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Quels sont les deux types principaux de TLD ?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Les deux types principaux de TLD (domaines de premier niveau) sont les gTLD (Generic Top-Level Domains) et les ccTLD (Country Code Top-Level Domains). Les gTLD sont des domaines génériques qui englobent des extensions familières telles que « .com », « .org » et « .net », ainsi que de nombreux nouveaux domaines comme « .blog » ou « .guru ». Les ccTLD, en revanche, sont spécifiques à chaque pays et représentent des extensions comme « .fr » pour la France, « .jp » pour le Japon ou « .es » pour l'Espagne. Le choix entre ces deux types dépend souvent de l'audience visée et des objectifs de l'entité en ligne.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Quelle forme de TLD est utilisée pour les sites français ?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Pour les sites français, la forme de TLD la plus couramment utilisée est le « .fr ». C'est un ccTLD (Country Code Top-Level Domain) spécifique à la France. Il est privilégié par les entreprises, organisations et individus souhaitant cibler spécifiquement le public français ou montrer une affiliation claire avec la France. Cependant, il est à noter que de nombreux sites français peuvent aussi opter pour des gTLD comme « .com » ou « .net », en fonction de leur audience et de leur portée internationale.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Comment fonctionne un sous domaine ?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Un sous domaine fonctionne comme une extension d'un domaine principal, permettant aux propriétaires de sites web de segmenter et d'organiser leurs contenu ou services de manière plus précise. Par exemple, dans « blog.mondomaine.com », « blog » est le sous domaine de « mondomaine.com ».</div> </div> </div> </div> </div> <div id="gtx-trans" style="position: absolute; left: 177px; top: 5613.09px;"> <div class="gtx-trans-icon"></div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> par <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/fr/blog/authors/david-layec" class="no-underline" itemProp="url"><span itemProp="name">David Layec</span></a></span></div><div class="text-body-sm text-shade-50">Dernière mise à jour <time>11 nov. 2023</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold 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data-component-name="join-waitlist-form-button">S’abonner</button></div><input class="sr-only" id=":R1pb6r95n5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 text-shade-60">En saisissant votre e-mail, vous acceptez de recevoir des e-mails de marketing de la part de Shopify.</p></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">articles populaires</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/fr/blog/topics/trouver-des-produits-à-vendre" data-component-name="blog-popular-post-Trouver des produits à vendre">Trouver des produits à vendre</a></span><a href="/fr/blog/46579077-que-vendre-en-ligne-10-idees-interessantes-de-produits-tendance-qui-cartonnent" 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48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/fr/a-propos-de-nous" aria-label="À propos" data-component-name="propos">À propos</a></li><li><a class="mt-2 block py-3 text-base 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text-[#E0E0E0] hover:text-white" href="/fr/website/builder" aria-label="Outil de création de site web" data-component-name="outil-de-cr-ation-de-site-web">Outil de création de site web</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" 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QR","url":"/fr/tools/qr-code-generator","data":{"gaEvent":"Main Nav","gaAction":"QR code generator"}}]}]},{"content":"Enterprise","url":"/fr/enterprise","data":{"gaEvent":"Main Nav","gaAction":"Upmarket Enterprise CTA"}}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"David Layec","avatarUrl":"https://www.gravatar.com/avatar/1517e797a559019497e609b45e6d3f32?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/559860449314","handle":"tld","title":"Tout savoir sur le TLD (domaine de premier niveau)","publishedAt":"2023-11-11T15:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0249/6376/articles/shutterstock_1850698018_600x600_7a18d4f9-8755-4822-995d-0dccf02c1c19.jpg?v=1729526550","altText":"ltd","width":600,"height":314},"tags":["E-commerce"],"contentHtml":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eComprendre les domaines de premier niveau, ou TLD (Top-Level Domain), est essentiel pour la \u003c/span\u003e\u003ca href=\"https://www.shopify.com/fr/blog/creer-un-site-internet\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/creer-un-site-internet\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ecréation de votre site internet\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eCes extensions, allant de « .com » à « .fr », déterminent non seulement comment les internautes voient votre adresse web, mais influencent également la perception, la crédibilité et le \u003c/span\u003e\u003ca href=\"https://www.shopify.com/fr/blog/comment-referencer-site-ecommerce\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/comment-referencer-site-ecommerce\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eréférencement de votre site\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e. \u003c/span\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eSommaire\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eQu'est-ce qu'un serveur TLD (Top Level Domain) ?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eToutes les catégories de TLD pour entreprise\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eProcessus d’acquisition d’un TLD\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eDNS et TLD : relation et fonctionnement\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eCas particulier de Shopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eLes erreurs communes et les pièges à éviter\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eFAQ sur le TLD\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eCréez une boutique en ligne dès aujourd'hui !\u003c/p\u003e\n\u003cp\u003eBénéficiez d'un essai gratuit sans engagement.\u003c/p\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003ch2 id=\"1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eQu'est-ce qu'un serveur TLD (Top Level Domain) ?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eUn Top-Level Domain (TLD), aussi appelé domaine de premier niveau, est la partie la plus à droite d'une adresse internet, à partir du dernier point. Par exemple, dans l'adresse « www.exemple.com », « .com » est le TLD. \u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eIl existe une multitude de catégories de TLD, allant des TLD génériques comme « .com » ou « .info » aux TLD nationaux tels que « .fr » pour la France, « .es » pour l'Espagne ou encore « .ru » pour la Russie. Les Top-Level Domains peuvent aussi être plus spécifiques et liés à une organisation à but non lucratif (« .org ») ou à des organismes commerciaux.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eL'ICANN (Internet Corporation for Assigned Names and Numbers) et l'IANA (Internet Assigned Numbers Authority) sont les deux principales entités responsables de la supervision et de l'attribution des TLD. Ces organisations veillent à ce que chaque domaine de premier niveau soit unique et qu'il n'y ait pas de doublons, ce qui garantit l'efficacité et la stabilité du système de noms de domaine.\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eÀ quoi servent les TLD en informatique ? \u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes TLD sont extrêmement importants dans une adresse internet. Ils permettent de classer et de catégoriser les sites web selon différents critères, qu'il s'agisse de leur zone géographique spécifique, comme c'est le cas pour les TLD nationaux, ou de leur type d'activité, comme avec certains TLD génériques.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes TLD sont également essentiels pour les moteurs de recherche et peuvent influencer la perception des visiteurs quant à la pertinence du site web. Un domaine de premier niveau judicieusement choisi peut donc vous aider à\u003c/span\u003e\u003ca href=\"https://www.shopify.com/fr/blog/optimisation-seo-5-conseils-pour-boutique-ecommerce\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/optimisation-seo-5-conseils-pour-boutique-ecommerce\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eaméliorer votre score SEO\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e. \u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eEnfin, les Top-Level Domains sont souvent utilisés pour indiquer l'origine géographique ou la nature d'une organisation. Par exemple, un site web se terminant par « .gov » est généralement associé à une entité gouvernementale, tandis qu'un site avec « .edu » serait lié à une institution éducative.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"2\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eToutes les catégories de TLD pour entreprises\u003c/strong\u003e\u003c/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ePour comprendre la structure du système de\u003c/span\u003e\u003ca href=\"http://www.shopify.com/fr/domaines\" data-mce-fragment=\"1\" data-mce-href=\"http://www.shopify.com/fr/domaines\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e noms de domaine\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e, il est crucial de maîtriser les différents types de Top-Level Domains. Ces TLD sont essentiels pour les entreprises cherchant à renforcer leur présence en ligne et à atteindre efficacement leurs visiteurs.\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLes gTLD (domaines de premier niveau générique)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes gTLD, ou domaines de premier niveau générique, sont les TLD les plus courants et les plus utilisés sur internet. Ils ne sont pas liés à une zone géographique précise et sont généralement destinés à des organismes commerciaux ou des types d'activités spécifiques.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eQuelques exemples de gTLD : \u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.com \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e: initialement prévu pour les organismes commerciaux, il est maintenant largement utilisé pour divers types de sites web ;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.info \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e: destiné aux sites informatifs ;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.biz \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e: spécifiquement pour les affaires et le commerce ;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.org\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : destiné, à l’origine, aux « organisations à but non lucratif », mais son utilisation s'est élargie.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLes ccTLD (domaines de premier niveau nationaux)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes ccTLD, ou domaines de premier niveau nationaux, sont spécifiques à chaque pays ou territoire. Ils permettent d'identifier l'origine géographique d'un site web. Ainsi, si vous avez une cible française, il vous sera judicieux de\u003c/span\u003e\u003ca href=\"https://www.shopify.com/fr/blog/choix-nom-domaine-fr\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/choix-nom-domaine-fr\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e choisir un domaine en « .fr »\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e. \u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eQuelques exemples de \u003c/span\u003e\u003ca href=\"https://www.shopify.com/fr/blog/cctld\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/cctld\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eccTLD\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : \u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.fr :\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e pour la France ;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.es\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : pour l'Espagne ;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.ch\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : pour la Suisse ;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.cn\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : pour la Chine ;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.jp\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : pour le Japon.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003esTLD (domaines de premier niveau parrainés)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes sTLD, ou domaines de premier niveau parrainés, sont des TLD qui ont une sponsorisation spécifique et sont réservés à certaines communautés ou secteurs. Ces domaines sont soumis à certaines restrictions imposées par le sponsor.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eQuelques exemples de sTLD :\u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.edu \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e: destiné aux établissements d'enseignement supérieur ;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.gov \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e: réservé aux entités gouvernementales ;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.mil :\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e pour l'armée américaine ;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.post \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e: pour de nombreux services postaux de pays.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLes nGTLD (nouveaux gTLD)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes nGTLD, ou nouveaux gTLD, sont des domaines de premier niveau introduits pour offrir plus d'options face à la saturation des gTLD existants. Ces nouveaux TLD permettent d'avoir des noms de domaine plus descriptifs ou innovants.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eQuelques exemples de nGTLD :\u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.news \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e: pour les sites d'actualités ;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.xyz\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : populaire parmi la nouvelle génération de créateurs de sites web ;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.site\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : pour tout type de site web ;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.app\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : spécifiquement pour les applications.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLes pseudo-domaines de premier niveau\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes pseudo-domaines de premier niveau ne font pas officiellement partie de la liste des TLD établie par l'ICANN, mais sont utilisés dans certaines situations spécifiques, souvent liées à l'informatique.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eParmi ces pseudo-domaines de premier niveau, on peut citer « .arpa ». Initialement considéré comme un TLD standard, il est maintenant utilisé exclusivement pour des opérations techniques liées à l’infrastructure d’Internet. \u003c/span\u003e\u003c/p\u003e\n\u003chr\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eCréez une boutique en ligne dès aujourd'hui !\u003c/p\u003e\n\u003cp\u003eBénéficiez d'un essai gratuit sans engagement.\u003c/p\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003ch2 id=\"4\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLe processus d’acquisition d’un TLD \u003c/strong\u003e\u003c/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLa sélection et l'acquisition d'un TLD peuvent grandement influencer la visibilité, la crédibilité et le succès global de votre site web. C'est donc un investissement qui, bien que simple en apparence, demande une réflexion et une planification minutieuses.\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eComment choisir un TLD ?\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eChoisir un domaine approprié pour son site web nécessite de prendre en compte plusieurs critères :\u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eObjectif du site web.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Un site informatif pourrait bénéficier d'un « .info », tandis qu'un organisme à but non lucratif pourrait préférer un « .org ».\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eZone géographique cible.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Pour \u003c/span\u003e\u003ca href=\"https://www.shopify.com/fr/blog/marketing-de-ciblage\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/marketing-de-ciblage\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ecibler des visiteurs \u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ed'une région spécifique, optez pour des TLD nationaux comme « .fr » pour la France ou « .es » pour l'Espagne.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eBudget.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Certains TLD, en raison de leur popularité ou de leur exclusivité, peuvent coûter plus cher.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eDisponibilité.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Le TLD souhaité est-il disponible pour le nom de domaine choisi ?\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eCohérence avec la marque.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Le TLD doit renforcer l'image de marque et être facile à mémoriser pour les visiteurs.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOù et comment acquérir un TLD en Europe ?\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ePour acquérir un TLD en Europe, il vous faut d'abord consulter des fournisseurs, ou des\u003c/span\u003e\u003ca href=\"https://www.shopify.com/fr/blog/registrar-nom-de-domaine\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/registrar-nom-de-domaine\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eregistrars\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e. Il en existe une multitude qui proposent différents domaines ou tarifs disponibles. Les plus populaires incluent Kinsta, 1\u0026amp;1, Gandi, et OVH. Ces fournisseurs offrent souvent des services supplémentaires tels que l'hébergement, la protection de la confidentialité et la gestion des e-mails.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eUne fois votre registrar sélectionné et votre TLD choisi, vous devez enregistrer l’ensemble de votre nom de domaine et TLD. Pour cela, il vous suffit de : \u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003evérifier la disponibilité du \u003c/span\u003e\u003ca href=\"/domaines\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/qu-est-ce-qu-un-nom-de-domaine\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003enom de domaine\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e ;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003efournir vos informations de contact pour le WHOIS (base de données des propriétaires de noms de domaine) ;\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eeffectuer le paiement ;\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003econfigurer les paramètres DNS si nécessaire.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePrix et disponibilité\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLe\u003c/span\u003e\u003ca href=\"https://www.shopify.com/fr/blog/nom-de-domaine\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/nom-de-domaine\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eprix d'un nom de domaine\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e, et particulièrement d'un TLD, varie selon sa popularité, sa rareté, le bureau d'enregistrement, et parfois même la période de l'année (promotions). Par exemple, les nTLD comme « .app » peuvent être plus chers à leur lancement.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLa disponibilité d'un TLD est un facteur important du choix que vous avez à faire. Si le TLD souhaité n'est pas disponible, il peut être utile de considérer des alternatives ou des variations du nom de domaine. Vous pourrez parfois également entrer en contact avec le propriétaire du TLD et négocier une vente de ce dernier. Pour cela, tournez-vous vers le registrar ou le fournisseur qui pourra vous aider dans ces démarches. \u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eProtection et sécurité\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLa sécurité de votre domaine ne doit jamais être prise à la légère. À mesure que la dépendance au numérique augmente, les menaces visant les domaines se multiplient également. Un domaine non sécurisé peut non seulement nuire à votre réputation, mais aussi exposer vos visiteurs à des risques. Ainsi, pour garantir l'intégrité et la confiance autour de votre présence en ligne, diverses mesures doivent être mises en place :\u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eVerrouillage de domaine.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Cette fonction empêche les transferts non autorisés de votre domaine. C'est comme avoir une serrure supplémentaire sur votre porte d'entrée virtuelle, garantissant que seul le propriétaire légitime (vous) peut effectuer des modifications majeures.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eProtection de la confidentialité WHOIS.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Chaque domaine possède un ensemble d'informations publiques associées, connues sous le nom d'informations WHOIS. En activant cette protection, vos informations personnelles sont masquées, évitant ainsi le spam et les tentatives d'hameçonnage.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003ca href=\"https://www.shopify.com/fr/blog/certificats-ssl\" target=\"_blank\"\u003e \u003cb data-mce-fragment=\"1\"\u003eCertificats SSL\u003c/b\u003e\u003c/a\u003e\u003cb data-mce-fragment=\"1\"\u003e.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Ces certificats jouent un rôle clé dans la sécurisation des échanges entre votre site web et vos visiteurs. Ils garantissent que les informations échangées, comme les détails de paiement ou les mots de passe, restent confidentielles.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eAlertes de sécurité.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Tout comme vous souhaiteriez être informé si quelqu'un tentait d'entrer par effraction chez vous, ces alertes vous informent de toute activité suspecte concernant votre domaine. De nombreux bureaux d'enregistrement proposent ce service, veillant ainsi à ce que vous soyez le premier informé en cas de problème.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDNS et TLD : relation et fonctionnement\u003c/strong\u003e\u003c/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes DNS et TLD forment la colonne vertébrale de notre navigation quotidienne sur le web. Mais comment fonctionnent-ils exactement et en quoi sont-ils interdépendants ?\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLe DNS, ou\u003c/span\u003e\u003ca href=\"https://www.shopify.com/fr/blog/dns\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/dns\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Système de Noms de Domaine\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e, est un annuaire pour internet. Il traduit les noms de domaine familiers (comme exemple.com) en adresses IP, qui sont nécessaires pour localiser les serveurs hébergeant les sites web. Sans le DNS, les visiteurs seraient contraints de saisir des adresses IP compliquées pour accéder aux sites, rendant la navigation impraticable.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLe DNS fonctionne en plusieurs étapes, et les TLD jouent un rôle crucial dans ce processus :\u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eRequête initiale. \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLorsque vous tapez un nom de domaine dans votre navigateur, une requête est envoyée pour trouver l'adresse IP associée.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eInterrogation des serveurs racines.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Il existe 13 serveurs racines dans le monde gérés par des organismes comme l'ICANN. Ces serveurs connaissent l'emplacement des serveurs qui gèrent les informations pour chaque TLD (comme « .com », « .org », etc.).\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eInterrogation des serveurs TLD\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e. Une fois que le serveur racine dirige la requête vers le serveur TLD approprié, ce dernier fournit l'adresse du serveur DNS de niveau inférieur, qui détient les informations spécifiques du domaine.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eRésolution.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Le serveur de nom de domaine de niveau inférieur renvoie finalement l'adresse IP correcte à votre navigateur, permettant d'accéder au site.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eEn comprenant la relation entre le DNS et les TLD, ainsi que les éventuels problèmes qui peuvent survenir, vous êtes mieux armé pour garantir une présence en ligne stable et sécurisée.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"6\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCas particulier de Shopify\u003c/strong\u003e\u003c/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eÀ la création d'une boutique et pour renforcer le branding et le SEO, \u003c/span\u003e\u003ca href=\"https://www.shopify.com/fr/domaines\" title=\"domaines\" target=\"_blank\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eShopify propose une palette de TLD\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e, du classique « .com » au spécialisé « .shop », en partenariat avec divers bureaux d'enregistrement.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eCes TLD offrent plusieurs avantages pour les utilisateurs de Shopify :\u003c/span\u003e\u003c/p\u003e\n\u003cul style=\"list-style-type: decimal;\" data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eProfessionnalisme\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : un TLD personnalisé améliore la crédibilité.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eSEO\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : les moteurs de recherche favorisent souvent les domaines personnalisés.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eBranding\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : les TLD adaptés (comme « .shop » ou « .fr ») ciblent mieux le public.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eIdéalement, optez pour un TLD reflétant votre activité ou votre région et qui est court ou facile à mémoriser. Vous pouvez également envisager d'acheter plusieurs TLD pour couvrir votre présence.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"7\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLes erreurs communes et les pièges à éviter\u003c/strong\u003e\u003c/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ePlusieurs erreurs peuvent se glisser dans le choix d'un domaine de premier niveau (TLD). Identifier ces erreurs fréquentes peut vous sauver de nombreuses complications et de potentiels effets indirects négatifs sur votre visibilité en ligne.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eParmi les erreurs fréquentes, on retrouve : \u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eChoisir un TLD inconnu.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Alors que les TLD comme « .com », « .org » ou « .fr » pour la France sont largement reconnus, d'autres TLD moins courants pourraient donner une perception de spam ou manquer de crédibilité.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eNégliger la signification géographique.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Utiliser un TLD tel que « .es » (Espagne) pour une entreprise basée aux États-Unis pourrait prêter à confusion.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eOublier de renouveler le domaine.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Perdre votre domaine parce que vous avez oublié de le renouveler peut avoir des conséquences catastrophiques pour votre entreprise.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eNégliger la sécurité\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e. Omettre de sécuriser votre domaine peut le rendre vulnérable aux attaques ou aux détournements.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 style=\"margin-top: 0px !important;\" id=\"8\"\u003eFAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eQuels sont les deux types principaux de TLD ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eLes deux types principaux de TLD (domaines de premier niveau) sont les gTLD (Generic Top-Level Domains) et les ccTLD (Country Code Top-Level Domains). Les gTLD sont des domaines génériques qui englobent des extensions familières telles que « .com », « .org » et « .net », ainsi que de nombreux nouveaux domaines comme « .blog » ou « .guru ». Les ccTLD, en revanche, sont spécifiques à chaque pays et représentent des extensions comme « .fr » pour la France, « .jp » pour le Japon ou « .es » pour l'Espagne. Le choix entre ces deux types dépend souvent de l'audience visée et des objectifs de l'entité en ligne.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eQuelle forme de TLD est utilisée pour les sites français ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003ePour les sites français, la forme de TLD la plus couramment utilisée est le « .fr ». C'est un ccTLD (Country Code Top-Level Domain) spécifique à la France. Il est privilégié par les entreprises, organisations et individus souhaitant cibler spécifiquement le public français ou montrer une affiliation claire avec la France. Cependant, il est à noter que de nombreux sites français peuvent aussi opter pour des gTLD comme « .com » ou « .net », en fonction de leur audience et de leur portée internationale.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eComment fonctionne un sous domaine ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eUn sous domaine fonctionne comme une extension d'un domaine principal, permettant aux propriétaires de sites web de segmenter et d'organiser leurs contenu ou services de manière plus précise. Par exemple, dans « blog.mondomaine.com », « blog » est le sous domaine de « mondomaine.com ».\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eCréez une boutique en ligne dès aujourd'hui !\u003c/p\u003e\n\u003cp\u003eBénéficiez d'un essai gratuit sans engagement.\u003c/p\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: 177px; top: 5613.09px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Comprenez comment les TLD (Domaines de Premier Niveau) façonnent votre marque. Le guide essentiel pour les entreprises.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0249/6376/files/shutterstock_1850698018_600x600.jpg?v=1699960723\" alt=\"ltd\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0249/6376/files/shutterstock_1850698018_600x600.jpg?v=1699960723\"\u003e\u003c/p\u003e\n\u003cp\u003eComprenez comment les TLD (Domaines de Premier Niveau) façonnent votre marque. Le guide essentiel pour les entreprises.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Tout savoir sur le TLD (domaine de premier niveau)","description":"Comprenez comment les TLD (Domaines de Premier Niveau) façonnent votre marque. Le guide essentiel pour les entreprises."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-tld\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-tld\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-tld\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-tld\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-tld\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-tld\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-tld\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-tld\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-tld\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-tld\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-tld\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-tld\"}","key":"hreflang_json"},null,null,{"__typename":"Metafield","value":"[{\"title\":\"Comment vendre des produits en ligne ? 10 idées de produits à vendre en ligne\",\"tags\":[\"Trouver des produits à vendre\"],\"handle\":\"46579077-que-vendre-en-ligne-10-idees-interessantes-de-produits-tendance-qui-cartonnent\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/Vendre-en-ligne.jpg?12184802894108830276\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2022-04-14\"},{\"title\":\"Comment trouver un nom de marque : Le guide ultime (2023)\",\"tags\":[\"Branding\"],\"handle\":\"48442693-comment-trouver-un-nom-de-marque-parfait-pour-votre-boutique-en-ligne\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/shopify-en-france-septembre.png?format=webp\u0026v=1599648225\u0026width=1024\",\"imageAltText\":\"Trouver le nom de marque pour sa boutique en ligne \",\"modifiedAt\":\"2022-01-07\"},{\"title\":\"Vendre des t-shirts en ligne : le guide en 6 étapes\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"52468869-le-guide-pour-creer-une-boutique-en-ligne-de-vente-de-tee-shirts\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/creer_boutique_ecommerce_tee_shirts.jpg?14385885371162138183\u0026width=1024\",\"imageAltText\":\"Le Guide Pour Créer Une Boutique En Ligne de Vente de Tee-Shirts\",\"modifiedAt\":\"2022-04-30\"},{\"title\":\"10 idées pour démarrer une activité à domicile (2024)\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"8-idees-de-business-rentable-domicile\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/business_rentable.jpg?v=1569152760\u0026width=1024\",\"imageAltText\":\"8 idées de business rentables démarrables à domicile\",\"modifiedAt\":\"2023-11-30\"},{\"title\":\"200+ Top hashtags Instagram 2024 pour plus de J'aime\",\"tags\":[\"Marketing\"],\"handle\":\"meilleurs-hashtags-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/instagram-hashtags.jpg?v=1565370472\u0026width=1024\",\"imageAltText\":\"Les 170 meilleurs hashtags Instagram classés par niche\",\"modifiedAt\":\"2023-06-26\"},{\"title\":\"Ouvrir une boutique en ligne : 10 étapes pour un lancement e-commerce réussi\\n\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"ouvrir-une-boutique-en-ligne-lancement-e-commerce-reussi\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/lancer_son_business.jpg?v=1529709356\u0026width=1024\",\"imageAltText\":\"Ouvrir une boutique en ligne\",\"modifiedAt\":\"2022-01-04\"},{\"title\":\"Quels fournisseurs de Print On Demand choisir en 2024?\",\"tags\":[\"E-commerce\"],\"handle\":\"print-on-demand-vendre-sans-stock-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/pod.jpg?v=1549042263\u0026width=1024\",\"imageAltText\":\"Le Print On Demand pour vendre sans stock \",\"modifiedAt\":\"2023-12-01\"},{\"title\":\"Les 10 tendances du marché e-commerce, retail et logistique en 2024 [Le guide]\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"tendances-commerce-guide\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/tendances-commerce-2022.jpg?v=1643645465\u0026width=1024\",\"imageAltText\":\"Tendances commerce 2023\",\"modifiedAt\":\"2023-08-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0249/6376/articles/shutterstock_1850698018_600x600_7a18d4f9-8755-4822-995d-0dccf02c1c19.jpg?v=1729526550","imageAltText":"ltd","imageClass":"","modifiedAt":"11 nov. 2023","modifiedAtRaw":"2023-11-11T15:30:00Z"},"metaDescription":"Comprenez comment les TLD (Domaines de Premier Niveau) façonnent votre marque. Le guide essentiel pour les entreprises.","contentHtml":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eComprendre les domaines de premier niveau, ou TLD (Top-Level Domain), est essentiel pour la \u003c/span\u003e\u003ca href=\"/fr/blog/creer-un-site-internet\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/creer-un-site-internet\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ecréation de votre site internet\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eCes extensions, allant de «\u0026nbsp;.com\u0026nbsp;» à «\u0026nbsp;.fr\u0026nbsp;», déterminent non seulement comment les internautes voient votre adresse web, mais influencent également la perception, la crédibilité et le \u003c/span\u003e\u003ca href=\"/fr/blog/comment-referencer-site-ecommerce\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/comment-referencer-site-ecommerce\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eréférencement de votre site\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\n\n\n\n\u003ch2 id=\"1\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eQu'est-ce qu'un serveur TLD (Top Level Domain) ?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eUn Top-Level Domain (TLD), aussi appelé domaine de premier niveau, est la partie la plus à droite d'une adresse internet, à partir du dernier point. Par exemple, dans l'adresse «\u0026nbsp;www.exemple.com\u0026nbsp;», «\u0026nbsp;.com\u0026nbsp;» est le TLD.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eIl existe une multitude de catégories de TLD, allant des TLD génériques comme «\u0026nbsp;.com\u0026nbsp;» ou «\u0026nbsp;.info\u0026nbsp;» aux TLD nationaux tels que «\u0026nbsp;.fr\u0026nbsp;» pour la France, «\u0026nbsp;.es\u0026nbsp;» pour l'Espagne ou encore «\u0026nbsp;.ru\u0026nbsp;» pour la Russie. Les Top-Level Domains peuvent aussi être plus spécifiques et liés à une organisation à but non lucratif («\u0026nbsp;.org\u0026nbsp;») ou à des organismes commerciaux.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eL'ICANN (Internet Corporation for Assigned Names and Numbers) et l'IANA (Internet Assigned Numbers Authority) sont les deux principales entités responsables de la supervision et de l'attribution des TLD. Ces organisations veillent à ce que chaque domaine de premier niveau soit unique et qu'il n'y ait pas de doublons, ce qui garantit l'efficacité et la stabilité du système de noms de domaine.\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eÀ quoi servent les TLD en informatique ?\u0026nbsp;\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes TLD sont extrêmement importants dans une adresse internet. Ils permettent de classer et de catégoriser les sites web selon différents critères, qu'il s'agisse de leur zone géographique spécifique, comme c'est le cas pour les TLD nationaux, ou de leur type d'activité, comme avec certains TLD génériques.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes TLD sont également essentiels pour les moteurs de recherche et peuvent influencer la perception des visiteurs quant à la pertinence du site web. Un domaine de premier niveau judicieusement choisi peut donc vous aider à\u003c/span\u003e\u003ca href=\"/fr/blog/optimisation-seo-5-conseils-pour-boutique-ecommerce\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/optimisation-seo-5-conseils-pour-boutique-ecommerce\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eaméliorer votre score SEO\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eEnfin, les Top-Level Domains sont souvent utilisés pour indiquer l'origine géographique ou la nature d'une organisation. Par exemple, un site web se terminant par «\u0026nbsp;.gov\u0026nbsp;» est généralement associé à une entité gouvernementale, tandis qu'un site avec «\u0026nbsp;.edu\u0026nbsp;» serait lié à une institution éducative.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"2\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eToutes les catégories de TLD pour entreprises\u003c/strong\u003e\u003c/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ePour comprendre la structure du système de\u003c/span\u003e\u003ca href=\"/fr/domaines\" data-mce-fragment=\"1\" data-mce-href=\"http://www.shopify.com/fr/domaines\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e noms de domaine\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e, il est crucial de maîtriser les différents types de Top-Level Domains. Ces TLD sont essentiels pour les entreprises cherchant à renforcer leur présence en ligne et à atteindre efficacement leurs visiteurs.\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLes gTLD (domaines de premier niveau générique)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes gTLD, ou domaines de premier niveau générique, sont les TLD les plus courants et les plus utilisés sur internet. Ils ne sont pas liés à une zone géographique précise et sont généralement destinés à des organismes commerciaux ou des types d'activités spécifiques.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eQuelques exemples de gTLD :\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.com \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e: initialement prévu pour les organismes commerciaux, il est maintenant largement utilisé pour divers types de sites web\u0026nbsp;;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.info \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e: destiné aux sites informatifs\u0026nbsp;;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.biz \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e: spécifiquement pour les affaires et le commerce\u0026nbsp;;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.org\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : destiné, à l’origine, aux «\u0026nbsp;organisations à but non lucratif\u0026nbsp;», mais son utilisation s'est élargie.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLes ccTLD (domaines de premier niveau nationaux)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes ccTLD, ou domaines de premier niveau nationaux, sont spécifiques à chaque pays ou territoire. Ils permettent d'identifier l'origine géographique d'un site web. Ainsi, si vous avez une cible française, il vous sera judicieux de\u003c/span\u003e\u003ca href=\"/fr/blog/choix-nom-domaine-fr\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/choix-nom-domaine-fr\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e choisir un domaine en «\u0026nbsp;.fr\u0026nbsp;»\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eQuelques exemples de \u003c/span\u003e\u003ca href=\"/fr/blog/cctld\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/cctld\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eccTLD\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e :\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.fr :\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e pour la France\u0026nbsp;;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.es\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : pour l'Espagne\u0026nbsp;;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.ch\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : pour la Suisse\u0026nbsp;;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.cn\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : pour la Chine\u0026nbsp;;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.jp\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : pour le Japon.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003esTLD (domaines de premier niveau parrainés)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes sTLD, ou domaines de premier niveau parrainés, sont des TLD qui ont une sponsorisation spécifique et sont réservés à certaines communautés ou secteurs. Ces domaines sont soumis à certaines restrictions imposées par le sponsor.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eQuelques exemples de sTLD :\u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.edu \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e: destiné aux établissements d'enseignement supérieur\u0026nbsp;;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.gov \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e: réservé aux entités gouvernementales \u0026nbsp;;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.mil :\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e pour l'armée américaine\u0026nbsp;;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.post \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e: pour de nombreux services postaux de pays.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLes nGTLD (nouveaux gTLD)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes nGTLD, ou nouveaux gTLD, sont des domaines de premier niveau introduits pour offrir plus d'options face à la saturation des gTLD existants. Ces nouveaux TLD permettent d'avoir des noms de domaine plus descriptifs ou innovants.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eQuelques exemples de nGTLD :\u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.news \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e: pour les sites d'actualités\u0026nbsp;;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.xyz\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : populaire parmi la nouvelle génération de créateurs de sites web\u0026nbsp;;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.site\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : pour tout type de site web\u0026nbsp;;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e.app\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : spécifiquement pour les applications.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLes pseudo-domaines de premier niveau\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes pseudo-domaines de premier niveau ne font pas officiellement partie de la liste des TLD établie par l'ICANN, mais sont utilisés dans certaines situations spécifiques, souvent liées à l'informatique.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eParmi ces pseudo-domaines de premier niveau, on peut citer «\u0026nbsp;.arpa\u0026nbsp;». Initialement considéré comme un TLD standard, il est maintenant utilisé exclusivement pour des opérations techniques liées à l’infrastructure d’Internet.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003ch2 id=\"4\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLe processus d’acquisition d’un TLD\u0026nbsp;\u003c/strong\u003e\u003c/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLa sélection et l'acquisition d'un TLD peuvent grandement influencer la visibilité, la crédibilité et le succès global de votre site web. C'est donc un investissement qui, bien que simple en apparence, demande une réflexion et une planification minutieuses.\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eComment choisir un TLD\u0026nbsp;?\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eChoisir un domaine approprié pour son site web nécessite de prendre en compte plusieurs critères :\u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eObjectif du site web.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Un site informatif pourrait bénéficier d'un «\u0026nbsp;.info\u0026nbsp;», tandis qu'un organisme à but non lucratif pourrait préférer un «\u0026nbsp;.org\u0026nbsp;».\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eZone géographique cible.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Pour \u003c/span\u003e\u003ca href=\"/fr/blog/marketing-de-ciblage\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/marketing-de-ciblage\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ecibler des visiteurs \u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ed'une région spécifique, optez pour des TLD nationaux comme «\u0026nbsp;.fr\u0026nbsp;» pour la France ou «\u0026nbsp;.es\u0026nbsp;» pour l'Espagne.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eBudget.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Certains TLD, en raison de leur popularité ou de leur exclusivité, peuvent coûter plus cher.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eDisponibilité.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Le TLD souhaité est-il disponible pour le nom de domaine choisi ?\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eCohérence avec la marque.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Le TLD doit renforcer l'image de marque et être facile à mémoriser pour les visiteurs.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOù et comment acquérir un TLD en Europe ?\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ePour acquérir un TLD en Europe, il vous faut d'abord consulter des fournisseurs, ou des\u003c/span\u003e\u003ca href=\"/fr/blog/registrar-nom-de-domaine\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/registrar-nom-de-domaine\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eregistrars\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e. Il en existe une multitude qui proposent différents domaines ou tarifs disponibles. Les plus populaires incluent Kinsta, 1\u0026amp;1, Gandi, et OVH. Ces fournisseurs offrent souvent des services supplémentaires tels que l'hébergement, la protection de la confidentialité et la gestion des e-mails.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eUne fois votre registrar sélectionné et votre TLD choisi, vous devez enregistrer l’ensemble de votre nom de domaine et TLD. Pour cela, il vous suffit de :\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003evérifier la disponibilité du \u003c/span\u003e\u003ca href=\"/domaines\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/qu-est-ce-qu-un-nom-de-domaine\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003enom de domaine\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u0026nbsp;;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003efournir vos informations de contact pour le WHOIS (base de données des propriétaires de noms de domaine)\u0026nbsp;;\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eeffectuer le paiement\u0026nbsp;;\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003econfigurer les paramètres DNS si nécessaire.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePrix et disponibilité\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLe\u003c/span\u003e\u003ca href=\"/fr/blog/nom-de-domaine\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/nom-de-domaine\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eprix d'un nom de domaine\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e, et particulièrement d'un TLD, varie selon sa popularité, sa rareté, le bureau d'enregistrement, et parfois même la période de l'année (promotions). Par exemple, les nTLD comme «\u0026nbsp;.app\u0026nbsp;» peuvent être plus chers à leur lancement.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLa disponibilité d'un TLD est un facteur important du choix que vous avez à faire. Si le TLD souhaité n'est pas disponible, il peut être utile de considérer des alternatives ou des variations du nom de domaine. Vous pourrez parfois également entrer en contact avec le propriétaire du TLD et négocier une vente de ce dernier. Pour cela, tournez-vous vers le registrar ou le fournisseur qui pourra vous aider dans ces démarches.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eProtection et sécurité\u003c/strong\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLa sécurité de votre domaine ne doit jamais être prise à la légère. À mesure que la dépendance au numérique augmente, les menaces visant les domaines se multiplient également. Un domaine non sécurisé peut non seulement nuire à votre réputation, mais aussi exposer vos visiteurs à des risques. Ainsi, pour garantir l'intégrité et la confiance autour de votre présence en ligne, diverses mesures doivent être mises en place :\u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eVerrouillage de domaine.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Cette fonction empêche les transferts non autorisés de votre domaine. C'est comme avoir une serrure supplémentaire sur votre porte d'entrée virtuelle, garantissant que seul le propriétaire légitime (vous) peut effectuer des modifications majeures.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eProtection de la confidentialité WHOIS.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Chaque domaine possède un ensemble d'informations publiques associées, connues sous le nom d'informations WHOIS. En activant cette protection, vos informations personnelles sont masquées, évitant ainsi le spam et les tentatives d'hameçonnage.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003ca href=\"/fr/blog/certificats-ssl\" target=\"_blank\"\u003e \u003cb data-mce-fragment=\"1\"\u003eCertificats SSL\u003c/b\u003e\u003c/a\u003e\u003cb data-mce-fragment=\"1\"\u003e.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Ces certificats jouent un rôle clé dans la sécurisation des échanges entre votre site web et vos visiteurs. Ils garantissent que les informations échangées, comme les détails de paiement ou les mots de passe, restent confidentielles.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eAlertes de sécurité.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Tout comme vous souhaiteriez être informé si quelqu'un tentait d'entrer par effraction chez vous, ces alertes vous informent de toute activité suspecte concernant votre domaine. De nombreux bureaux d'enregistrement proposent ce service, veillant ainsi à ce que vous soyez le premier informé en cas de problème.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDNS et TLD : relation et fonctionnement\u003c/strong\u003e\u003c/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLes DNS et TLD forment la colonne vertébrale de notre navigation quotidienne sur le web. Mais comment fonctionnent-ils exactement et en quoi sont-ils interdépendants ?\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLe DNS, ou\u003c/span\u003e\u003ca href=\"/fr/blog/dns\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/fr/blog/dns\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Système de Noms de Domaine\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e, est un annuaire pour internet. Il traduit les noms de domaine familiers (comme exemple.com) en adresses IP, qui sont nécessaires pour localiser les serveurs hébergeant les sites web. Sans le DNS, les visiteurs seraient contraints de saisir des adresses IP compliquées pour accéder aux sites, rendant la navigation impraticable.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLe DNS fonctionne en plusieurs étapes, et les TLD jouent un rôle crucial dans ce processus\u0026nbsp;:\u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eRequête initiale. \u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLorsque vous tapez un nom de domaine dans votre navigateur, une requête est envoyée pour trouver l'adresse IP associée.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eInterrogation des serveurs racines.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Il existe 13 serveurs racines dans le monde gérés par des organismes comme l'ICANN. Ces serveurs connaissent l'emplacement des serveurs qui gèrent les informations pour chaque TLD (comme «\u0026nbsp;.com\u0026nbsp;», «\u0026nbsp;.org\u0026nbsp;», etc.).\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eInterrogation des serveurs TLD\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e. Une fois que le serveur racine dirige la requête vers le serveur TLD approprié, ce dernier fournit l'adresse du serveur DNS de niveau inférieur, qui détient les informations spécifiques du domaine.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eRésolution.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Le serveur de nom de domaine de niveau inférieur renvoie finalement l'adresse IP correcte à votre navigateur, permettant d'accéder au site.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eEn comprenant la relation entre le DNS et les TLD, ainsi que les éventuels problèmes qui peuvent survenir, vous êtes mieux armé pour garantir une présence en ligne stable et sécurisée.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"6\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCas particulier de Shopify\u003c/strong\u003e\u003c/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eÀ la création d'une boutique et pour renforcer le branding et le SEO, \u003c/span\u003e\u003ca href=\"/fr/domaines\" title=\"domaines\" target=\"_blank\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eShopify propose une palette de TLD\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e, du classique «\u0026nbsp;.com\u0026nbsp;» au spécialisé «\u0026nbsp;.shop\u0026nbsp;», en partenariat avec divers bureaux d'enregistrement.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eCes TLD offrent plusieurs avantages pour les utilisateurs de Shopify :\u003c/span\u003e\u003c/p\u003e\n\u003cul style=\"list-style-type: decimal;\" data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eProfessionnalisme\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : un TLD personnalisé améliore la crédibilité.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eSEO\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : les moteurs de recherche favorisent souvent les domaines personnalisés.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eBranding\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e : les TLD adaptés (comme «\u0026nbsp;.shop\u0026nbsp;» ou «\u0026nbsp;.fr\u0026nbsp;») ciblent mieux le public.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eIdéalement, optez pour un TLD reflétant votre activité ou votre région et qui est court ou facile à mémoriser. Vous pouvez également envisager d'acheter plusieurs TLD pour couvrir votre présence.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"7\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLes erreurs communes et les pièges à éviter\u003c/strong\u003e\u003c/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ePlusieurs erreurs peuvent se glisser dans le choix d'un domaine de premier niveau (TLD). Identifier ces erreurs fréquentes peut vous sauver de nombreuses complications et de potentiels effets indirects négatifs sur votre visibilité en ligne.\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eParmi les erreurs fréquentes, on retrouve :\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eChoisir un TLD inconnu.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Alors que les TLD comme «\u0026nbsp;.com\u0026nbsp;», «\u0026nbsp;.org\u0026nbsp;» ou «\u0026nbsp;.fr\u0026nbsp;» pour la France sont largement reconnus, d'autres TLD moins courants pourraient donner une perception de spam ou manquer de crédibilité.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eNégliger la signification géographique.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Utiliser un TLD tel que «\u0026nbsp;.es\u0026nbsp;» (Espagne) pour une entreprise basée aux États-Unis pourrait prêter à confusion.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eOublier de renouveler le domaine.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e Perdre votre domaine parce que vous avez oublié de le renouveler peut avoir des conséquences catastrophiques pour votre entreprise.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eNégliger la sécurité\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e. Omettre de sécuriser votre domaine peut le rendre vulnérable aux attaques ou aux détournements.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 style=\"margin-top: 0px !important;\" id=\"8\"\u003eFAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eQuels sont les deux types principaux de TLD ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eLes deux types principaux de TLD (domaines de premier niveau) sont les gTLD (Generic Top-Level Domains) et les ccTLD (Country Code Top-Level Domains). Les gTLD sont des domaines génériques qui englobent des extensions familières telles que « .com », « .org » et « .net », ainsi que de nombreux nouveaux domaines comme « .blog » ou « .guru ». Les ccTLD, en revanche, sont spécifiques à chaque pays et représentent des extensions comme « .fr » pour la France, « .jp » pour le Japon ou « .es » pour l'Espagne. Le choix entre ces deux types dépend souvent de l'audience visée et des objectifs de l'entité en ligne.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eQuelle forme de TLD est utilisée pour les sites français ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003ePour les sites français, la forme de TLD la plus couramment utilisée est le « .fr ». C'est un ccTLD (Country Code Top-Level Domain) spécifique à la France. Il est privilégié par les entreprises, organisations et individus souhaitant cibler spécifiquement le public français ou montrer une affiliation claire avec la France. Cependant, il est à noter que de nombreux sites français peuvent aussi opter pour des gTLD comme « .com » ou « .net », en fonction de leur audience et de leur portée internationale.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eComment fonctionne un sous domaine ?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eUn sous domaine fonctionne comme une extension d'un domaine principal, permettant aux propriétaires de sites web de segmenter et d'organiser leurs contenu ou services de manière plus précise. Par exemple, dans « blog.mondomaine.com », « blog » est le sous domaine de « mondomaine.com ».\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: 177px; top: 5613.09px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"Qu'est-ce qu'un serveur TLD (Top Level Domain) ?"},{"href":"#2","text":"Toutes les catégories de TLD pour entreprise"},{"href":"#4","text":"Processus d’acquisition d’un TLD"},{"href":"#5","text":"DNS et TLD : relation et fonctionnement"},{"href":"#6","text":"Cas particulier de Shopify"},{"href":"#7","text":"Les erreurs communes et les pièges à éviter"},{"href":"#8","text":"FAQ sur le TLD"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]","url":"https://www.thewaystowealth.com/author/rjweiss/"},{"text":"Pinterest - [Pinterest Scheduling]","url":"https://later.com/pinterest-scheduling/"},{"text":"Hootsuite - [Pinterest Scheduler \u0026 Analytics]","url":"https://www.hootsuite.com/pinterest"},{"text":"Pinterest - [Rich Pins Help]","url":"https://help.pinterest.com/en/business/article/rich-pins"},{"text":"Pinterest - [Crochet Community Board]","url":"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/"},{"text":"Side Hustle Tips - [Side Hustle Tips]","url":"https://www.sidehustle.tips/"},{"text":"Pinterest - [Pinterest Analytics]","url":"https://analytics.pinterest.com/"},{"text":"Pinterest - [Creative Best Practices]","url":"https://business.pinterest.com/creative-best-practices"}],"make-money-on-facebook":[{"text":"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active 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In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. 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This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? 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Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? 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