Steps for choosing a communication agency

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<div class="row"> <div class="col-md-8"> <article class="main-col"> <div class="editor"> <div id="block-31" class="block"> <div class="tmpl_exergue">If, after weighing the pros and cons of an eventual agency change, you want to begin a selection process, we have the process you need, whether you want it to be by invitation or open to everyone.</div> <p> </p> <p>The A2C has put together a simple and efficient selection process that is competitive, fair and excludes speculative work (see the <a href="https://a2c.quebec/en/how-to-choose-an-agency/be-careful-with-speculative-work/" target="_blank" rel="noopener">About speculative work</a> section for more information). This process is based on the advice of renowned professionals from Quebec鈥檚 marketing and communications industry, as well as best practices recognized in Canada and abroad. Our goal is simple: to help you make the right choice that will meet your specific needs while building the foundation for a mutually beneficial long-term client-agency relationship.</p> <h3>Change, maintain the status quo or change the status quo?</h3> <p>A call for tenders requires a lot of time and money, both for you and the agencies involved. If you鈥檙e already working with an agency, keeping your current partner might be more productive for your business. Check out the <a href="https://a2c.quebec/en/how-to-choose-an-agency/before-changing-agencies/" target="_blank" rel="noopener">Changing Agencies?</a> section before you make a decision.</p> <div class="collapsible_block"> <p><a class="collapsible_link" href="#">1. The premises for an effective agency selection process </a></p> <div class="collapsible_content" style="display: none;"> <p>Before taking the plunge, it’s important to think things through so that you’re on a solid footing.</p> <ol> <li> Determine the process: Your selection process can be simple, with or without a call for proposals, and without speculative work. A2C can help you with this, based on the scope of the mandate and your needs.</li> <li>Clarify your needs from the outset: A good <em>briefing </em>will be your best asset in finding the right agency and achieving your business objectives.</li> <li>Define the nature of the mandate: in particular with regard to the type of agency, its degree of involvement, the duration of the mandate(s) entrusted and the possibility of renewal.</li> <li>Set the budget allocated to the agency: It’s essential to establish and communicate the budget allocated to the entire mandate, or at the very least its scope, so that the agency can make relevant recommendations and determine the necessary resources to allocate to the project.</li> </ol> <p><a class="cb-close" href="#"><i class="icon-minus"></i> Close</a></p> </div> </div> <div class="collapsible_block"> <p><a class="collapsible_link" href="#">2. Preparing an agency selection process</a></p> <div class="collapsible_content" style="display: none;"> <ol> <li>Determine your mandate and describe your needs.</li> <li>Determine your business and marketing communication objectives.</li> <li>Determine your budget.</li> <li>Determine who in your organization will be working directly with the agency and who will be on your selection committee.</li> <li>Determine your selection criteria.</li> <li>Determine your selection process and its stages.</li> </ol> <p><a class="cb-close" href="#"><i class="icon-minus"></i> Fermer</a></p> </div> </div> <div class="collapsible_block"> <p><a class="collapsible_link" href="#">3. Determine your type of selection process and its stages, excluding speculative work</a></p> <div class="collapsible_content" style="display: none;"> <ol> <li><strong>The direct approach</strong>: This involves contacting the agency you’re interested in directly, based on their portfolio and references, and arranging a meeting with them.</li> <li><strong>Competitive procedures</strong>:<br /> – <strong>Non-competitive procedure</strong> with a preliminary call followed by meetings with a few pre-selected agencies.<br /> – <strong>Tender procedure</strong> open to all agencies or by invitation</li> </ol> <p><a class="cb-close" href="#"><i class="icon-minus"></i> Close</a></p> </div> </div> <div class="collapsible_block"> <p><a class="collapsible_link" href="#">4. Concluding the selection process and transitioning to a new agency</a></p> </div> <p>You can also consult our <a href="https://a2c.quebec/en/agency-directory/">Agency Directory</a> to find your business partner. This tool brings together key information on our 107 member agencies with diverse specialties and the highest standards of quality!</p> <div class="collapsible_block"> <div class="collapsible_content" style="display: none;"> <img decoding="async" class="img-responsive" style="height: 899px; width: 375px;" src="/uploads/medias/conclusion-rfp-guide.jpg" data-mediaid="41" /> <p><a class="cb-close" href="#"> Fermer</a></p> </div> </div> </div> </div> </article> </div> <div class="col-md-4"> <div class="right-col"> <section class="featured-news"> <a href="/nouvelles" class="btn-style1 go pull-right"><i class="icon-right"></i></a> <h2><a href="/nouvelles">News</a></h2> <ul class="list-unstyled"> <li> <div class="news-img"> <a href="https://a2c.quebec/en/news/important-appointments-at-a2c-thomas-lecordier-named-president-and-ceo-et-stephane-mailhiot-chair-of-the-board/"><img src="https://a2c.quebec/wp-content/uploads/2024/11/1_sommet_SammyLeePhotography2024-e1732119114993.jpg" alt="Important Appointments at A2C - Thomas Lecordier Named President and CEO and St茅phane Mailhiot Chairman of the Board"></a> </div> <h3><a href="https://a2c.quebec/en/news/important-appointments-at-a2c-thomas-lecordier-named-president-and-ceo-et-stephane-mailhiot-chair-of-the-board/">Important Appointments at A2C - Thomas Lecordier Named President and CEO and St茅phane Mailhiot Chairman of the Board</a></h3> <div class="editor">The Association of Creative Communications Agencies (A2C) is proud to announce the appointments of Thomas Lecordier as President and CEO, and St茅phane Mailhiot as Chairman of the Board. 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