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data-action="open-post" data-action-value="https://medium.com/bloomrsg/the-alter-ego-of-kpop-fans-ultra-proficient-marketers-43b2ab7f2e4f?source=collection_archive---------0-----------------------" data-action-source="preview-listing" ><time datetime="2020-01-29T09:20:11.897Z">Jan 29, 2020</time></a><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="11 min read"></span></div></div></div></div></div><div><a class="" href="https://medium.com/bloomrsg/the-alter-ego-of-kpop-fans-ultra-proficient-marketers-43b2ab7f2e4f?source=collection_archive---------0-----------------------" data-action-source="collection_archive---------0-----------------------"><div class="postArticle-content js-postField"><section class="section section--body section--first section--last"><div class="section-divider"><hr class="section-divider"></div><div class="section-content"><div class="section-inner sectionLayout--insetColumn"><figure name="previewImage" id="previewImage" class="graf 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0L2.89 10.696a.992.992 0 00-1.399-.003.983.983 0 000 1.395l1.855 1.854 2.763 2.765a.538.538 0 01-.76.761l-2.765-2.764a.982.982 0 00-1.395 0 .989.989 0 000 1.395l5.32 5.32c3.371 3.372 6.64 4.977 10.49 1.126C19.74 19.8 20.271 17 18.62 13.982L15.812 9.04z"/></g></svg></span></span></button></div><span class="u-relative u-background js-actionMultirecommendCount u-marginLeft5"><button class="button button--chromeless u-baseColor--buttonNormal js-multirecommendCountButton u-disablePointerEvents" data-action="show-recommends" data-action-value="43b2ab7f2e4f">5</button></span></div></div><div class="buttonSet u-floatRight"><button class="button button--dark button--chromeless is-touchIconFadeInPulse u-baseColor--buttonDark button--withIcon button--withSvgIcon button--bookmark js-bookmarkButton" data-action="add-to-bookmarks" data-action-value="43b2ab7f2e4f"><span class="js-remove-from-bookmarks u-hide"><span class="svgIcon svgIcon--bookmarkFilled svgIcon--25px is-flushRight"><svg 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js-trackPostPresentation js-trackPostScrolls" data-post-id="2ed8bcad4320" data-source="collection_archive---------1-----------------------"><div class="u-clearfix u-marginBottom15 u-paddingTop5"><div class="postMetaInline u-floatLeft u-sm-maxWidthFullWidth"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@rosegeekspecs" data-action="show-user-card" data-action-value="663212ed16f5" data-action-type="hover" data-user-id="663212ed16f5" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*dmbNkD5D-u45r44go_cf0g.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of eldrida yeong"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@rosegeekspecs?source=collection_archive---------1-----------------------" data-action="show-user-card" data-action-source="collection_archive---------1-----------------------" data-action-value="663212ed16f5" data-action-type="hover" data-user-id="663212ed16f5" dir="auto">eldrida yeong</a> in <a class="ds-link ds-link--styleSubtle link--darken link--accent u-accentColor--textNormal" href="https://medium.com/bloomrsg?source=collection_archive---------1-----------------------" data-action="show-collection-card" data-action-source="collection_archive---------1-----------------------" data-action-value="bloomrsg" data-action-type="hover">BloomrSG</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><a class="link link--darken" href="https://medium.com/bloomrsg/why-im-hooked-on-xiao-hong-shu-or-red-2ed8bcad4320?source=collection_archive---------1-----------------------" data-action="open-post" data-action-value="https://medium.com/bloomrsg/why-im-hooked-on-xiao-hong-shu-or-red-2ed8bcad4320?source=collection_archive---------1-----------------------" data-action-source="preview-listing" ><time datetime="2021-10-14T09:37:58.667Z">Oct 14, 2021</time></a><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="5 min read"></span></div></div></div></div></div><div><a class="" href="https://medium.com/bloomrsg/why-im-hooked-on-xiao-hong-shu-or-red-2ed8bcad4320?source=collection_archive---------1-----------------------" data-action-source="collection_archive---------1-----------------------"><div class="postArticle-content js-postField"><section class="section section--body section--first section--last"><div class="section-divider"><hr class="section-divider"></div><div class="section-content"><div class="section-inner sectionLayout--insetColumn"><figure name="previewImage" id="previewImage" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><img class="graf-image" data-image-id="1*cja4iE8KEfJKuIaSpFyCwQ.jpeg" data-width="2000" data-height="1166" data-is-featured="true" src="https://cdn-images-1.medium.com/fit/t/1600/480/1*cja4iE8KEfJKuIaSpFyCwQ.jpeg"></div></figure><h3 name="bdc4" id="bdc4" class="graf graf--h3 graf-after--figure graf--title">Why I’m Hooked on Xiao Hong Shu, or “Red”</h3><p name="737e" id="737e" class="graf graf--p graf-after--h3 graf--trailing"><em class="markup--em markup--p-em">this might be even better than TikTok and Instagram</em></p></div></div></section></div></a></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://medium.com/bloomrsg/why-im-hooked-on-xiao-hong-shu-or-red-2ed8bcad4320?source=collection_archive---------1-----------------------" data-action="open-post" 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href="https://medium.com/bloomrsg/digital-consumerism-in-the-fourth-industrial-revolution-4e633948558b?source=collection_archive---------2-----------------------" data-action="open-post" data-action-value="https://medium.com/bloomrsg/digital-consumerism-in-the-fourth-industrial-revolution-4e633948558b?source=collection_archive---------2-----------------------" data-action-source="preview-listing" ><time datetime="2019-02-25T10:23:17.312Z">Feb 25, 2019</time></a><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="4 min read"></span></div></div></div></div></div><div><a class="" href="https://medium.com/bloomrsg/digital-consumerism-in-the-fourth-industrial-revolution-4e633948558b?source=collection_archive---------2-----------------------" data-action-source="collection_archive---------2-----------------------"><div class="postArticle-content js-postField"><section class="section section--body section--first section--last"><div class="section-divider"><hr class="section-divider"></div><div class="section-content"><div class="section-inner sectionLayout--insetColumn"><figure name="previewImage" id="previewImage" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><img class="graf-image" data-image-id="1*pZoEbpqwvoGMct3ARC_shg.jpeg" data-width="1880" data-height="1253" src="https://cdn-images-1.medium.com/fit/t/1600/480/1*pZoEbpqwvoGMct3ARC_shg.jpeg"></div></figure><h3 name="previewTitle" id="previewTitle" class="graf graf--h3 graf-after--figure graf--title">Digital Consumerism in the Fourth Industrial Revolution</h3><h4 name="previewSubtitle" id="previewSubtitle" class="graf graf--h4 graf-after--h3 graf--trailing graf--subtitle">A brand new opportunity characterized by…</h4></div></div></section></div></a></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless 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u-baseColor--link avatar" href="https://medium.com/@khairulazmas" data-action="show-user-card" data-action-value="d870b9cc08e3" data-action-type="hover" data-user-id="d870b9cc08e3" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*8ebEz-vyla22VbWK-rxfGQ.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Khairulazmas"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@khairulazmas?source=collection_archive---------8-----------------------" data-action="show-user-card" data-action-source="collection_archive---------8-----------------------" data-action-value="d870b9cc08e3" data-action-type="hover" data-user-id="d870b9cc08e3" dir="auto">Khairulazmas</a> in <a class="ds-link ds-link--styleSubtle link--darken link--accent u-accentColor--textNormal" href="https://medium.com/bloomrsg?source=collection_archive---------8-----------------------" data-action="show-collection-card" data-action-source="collection_archive---------8-----------------------" data-action-value="bloomrsg" data-action-type="hover">BloomrSG</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><a class="link link--darken" href="https://medium.com/bloomrsg/5-proven-tips-to-grow-your-instagram-account-8a33f43ebcd8?source=collection_archive---------8-----------------------" data-action="open-post" data-action-value="https://medium.com/bloomrsg/5-proven-tips-to-grow-your-instagram-account-8a33f43ebcd8?source=collection_archive---------8-----------------------" data-action-source="preview-listing" ><time datetime="2019-02-04T07:35:03.183Z">Feb 3, 2019</time></a><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div><div><a class="" href="https://medium.com/bloomrsg/5-proven-tips-to-grow-your-instagram-account-8a33f43ebcd8?source=collection_archive---------8-----------------------" data-action-source="collection_archive---------8-----------------------"><div class="postArticle-content js-postField"><section class="section section--body section--first section--last"><div class="section-divider"><hr class="section-divider"></div><div class="section-content"><div class="section-inner sectionLayout--insetColumn"><figure name="previewImage" id="previewImage" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><img class="graf-image" data-image-id="1*I8DWotg7FQkLHzLlAijPJg.jpeg" data-width="1080" data-height="1350" data-is-featured="true" src="https://cdn-images-1.medium.com/fit/t/1600/480/1*I8DWotg7FQkLHzLlAijPJg.jpeg"></div></figure><h3 name="1266" id="1266" class="graf graf--h3 graf-after--figure graf--title">5 Proven Tips to Grow Your Instagram Account</h3><p name="c6d1" id="c6d1" class="graf graf--p graf-after--h3 graf--trailing">Just wanted to start off by saying that you probably won’t be as popular as any of…</p></div></div></section></div></a></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://medium.com/bloomrsg/5-proven-tips-to-grow-your-instagram-account-8a33f43ebcd8?source=collection_archive---------8-----------------------" data-action="open-post" data-action-source="collection_archive---------8-----------------------" data-action-value="https://medium.com/bloomrsg/5-proven-tips-to-grow-your-instagram-account-8a33f43ebcd8?source=collection_archive---------8-----------------------" data-post-id="8a33f43ebcd8">Read more…</a></div><div class="u-clearfix u-paddingTop10"><div class="u-floatLeft"><div class="multirecommend js-actionMultirecommend u-flexCenter" data-post-id="8a33f43ebcd8" data-is-flush-left="true" data-source="listing-----8a33f43ebcd8---------------------clap_preview"><div class="u-relative u-foreground"><button class="button button--primary button--chromeless u-accentColor--buttonNormal button--withIcon button--withSvgIcon clapButton js-actionMultirecommendButton clapButton--darker" data-action="sign-up-prompt" data-sign-in-action="multivote" data-requires-token="true" data-redirect="https://medium.com/_/vote/p/8a33f43ebcd8" data-action-source="listing-----8a33f43ebcd8---------------------clap_preview" aria-label="Clap"><span class="button-defaultState"><span class="svgIcon svgIcon--clap svgIcon--25px is-flushLeft"><svg class="svgIcon-use" width="25" height="25" ><g fill-rule="evenodd"><path d="M11.739 0l.761 2.966L13.261 0z"/><path d="M14.815 3.776l1.84-2.551-1.43-.471z"/><path 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href="https://medium.com/bloomrsg/archive/2022">2022</a>.</p></div><div class="col u-xs-size12of12 u-size3of12 u-paddingRight0 u-paddingLeft50"><header class="heading heading--borderedBottom" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title">About</span></div></div></header><div class="u-paddingTop18 u-paddingBottom35"><div class="u-fontSize18 u-lineHeightTight">BloomrSG</div><div class="u-fontSize14 u-lineHeightBaseSans u-paddingTop15"><div class="u-textColorDark u-marginBottom15">Observations, thoughts and learnings from our experiences. Get to know the people behind Bloomr.SG a lil’ more. <a rel="nofollow" href="http://www.bloomr.sg">www.bloomr.sg</a></div><a class=" link--darken u-accentColor--textDarken link--accent u-accentColor--textNormal" href="https://medium.com/bloomrsg/about">More information</a></div></div><header class="heading heading--borderedBottom" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title">Tags</span></div></div></header><div class="u-sizeFull u-paddingTop10 u-paddingBottom10 u-borderBox"><a class="link u-baseColor--link u-fontSize14 u-verticalAlignTop js-tag" href="https://medium.com/bloomrsg/tagged/instagram-marketing-tips">Instagram Marketing Tips</a></div><div class="u-sizeFull u-paddingTop10 u-paddingBottom10 u-borderBox"><a class="link u-baseColor--link u-fontSize14 u-verticalAlignTop js-tag" href="https://medium.com/bloomrsg/tagged/instagram-marketing">Instagram Marketing</a></div><div class="u-sizeFull u-paddingTop10 u-paddingBottom10 u-borderBox"><a class="link u-baseColor--link u-fontSize14 u-verticalAlignTop js-tag" href="https://medium.com/bloomrsg/tagged/instagram">Instagram</a></div><div class="u-sizeFull u-paddingTop10 u-paddingBottom10 u-borderBox"><a class="link u-baseColor--link u-fontSize14 u-verticalAlignTop js-tag" href="https://medium.com/bloomrsg/tagged/social-media">Social Media</a></div><div class="u-sizeFull u-paddingTop10 u-paddingBottom10 u-borderBox"><a class="link u-baseColor--link u-fontSize14 u-verticalAlignTop js-tag" href="https://medium.com/bloomrsg/tagged/photo-editing">Photo Editing</a></div><div class="u-sizeFull u-paddingTop10 u-paddingBottom10 u-borderBox"><a class="link u-baseColor--link u-fontSize14 u-verticalAlignTop js-tag" href="https://medium.com/bloomrsg/tagged/lightroom">Lightroom</a></div><div class="u-sizeFull u-paddingTop10 u-paddingBottom10 u-borderBox"><a class="link u-baseColor--link u-fontSize14 u-verticalAlignTop js-tag" 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u-paddingTop10"><div class="u-marginRight10"><a class="link u-baseColor--link avatar" href="https://medium.com/@diogocamartins?source=collection-archive" data-action="show-user-card" data-action-source="collection-archive" data-action-value="cdceffe7d3a4" data-action-type="hover" data-user-id="cdceffe7d3a4" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/80/80/0*MMjGvXikStkUK72h" class="avatar-image avatar-image--smaller" alt="Go to the profile of Diogo Martins"></a></div><a class="link link--darker link--darken u-accentColor--textDarken u-baseColor--link u-fontSize14 u-flex1" href="https://medium.com/@diogocamartins" data-action="show-user-card" data-action-value="cdceffe7d3a4" data-action-type="hover" data-user-id="cdceffe7d3a4" dir="auto">Diogo Martins</a></div></div><div class="js-staff"><div class="u-flexCenter u-paddingBottom10 u-paddingTop10"><div class="u-marginRight10"><a class="link u-baseColor--link avatar" href="https://medium.com/@khairulazmas?source=collection-archive" data-action="show-user-card" data-action-source="collection-archive" data-action-value="d870b9cc08e3" data-action-type="hover" data-user-id="d870b9cc08e3" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/80/80/1*8ebEz-vyla22VbWK-rxfGQ.jpeg" class="avatar-image avatar-image--smaller" alt="Go to the profile of Khairulazmas"></a></div><a class="link link--darker link--darken u-accentColor--textDarken u-baseColor--link u-fontSize14 u-flex1" href="https://medium.com/@khairulazmas" data-action="show-user-card" data-action-value="d870b9cc08e3" data-action-type="hover" data-user-id="d870b9cc08e3" dir="auto">Khairulazmas</a></div></div><div class="js-staff"><div class="u-flexCenter u-paddingBottom10 u-paddingTop10"><div class="u-marginRight10"><a class="link u-baseColor--link avatar" href="https://medium.com/@msll?source=collection-archive" data-action="show-user-card" data-action-source="collection-archive" data-action-value="297b187d5d10" data-action-type="hover" data-user-id="297b187d5d10" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/80/80/1*9wgFd6OspJiqOiWBvH0m9A.jpeg" class="avatar-image avatar-image--smaller" alt="Go to the profile of Lisa Low"></a></div><a class="link link--darker link--darken u-accentColor--textDarken u-baseColor--link u-fontSize14 u-flex1" href="https://medium.com/@msll" data-action="show-user-card" data-action-value="297b187d5d10" data-action-type="hover" data-user-id="297b187d5d10" dir="auto">Lisa Low</a></div></div><div class="js-staff"><div class="u-flexCenter u-paddingBottom10 u-paddingTop10"><div class="u-marginRight10"><a class="link u-baseColor--link avatar" href="https://medium.com/@tiffany.tay?source=collection-archive" data-action="show-user-card" data-action-source="collection-archive" data-action-value="e310b54f9921" data-action-type="hover" data-user-id="e310b54f9921" dir="auto"><img 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profile of Sherri-Anne"></a></div><a class="link link--darker link--darken u-accentColor--textDarken u-baseColor--link u-fontSize14 u-flex1" href="https://medium.com/@sherrianne.swlim" data-action="show-user-card" data-action-value="76916af507e" data-action-type="hover" data-user-id="76916af507e" dir="auto">Sherri-Anne</a></div></div><div class="js-staff"><div class="u-flexCenter u-paddingBottom10 u-paddingTop10"><div class="u-marginRight10"><a class="link u-baseColor--link avatar" href="https://medium.com/@ridzalzainal?source=collection-archive" data-action="show-user-card" data-action-source="collection-archive" data-action-value="c160b47b1b45" data-action-type="hover" data-user-id="c160b47b1b45" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/80/80/1*AMiJOZQNVEnS-UHtGp8Zow.png" class="avatar-image avatar-image--smaller" alt="Go to the profile of Ridzal Zainal"></a></div><a class="link link--darker link--darken u-accentColor--textDarken u-baseColor--link u-fontSize14 u-flex1" href="https://medium.com/@ridzalzainal" data-action="show-user-card" data-action-value="c160b47b1b45" data-action-type="hover" data-user-id="c160b47b1b45" dir="auto">Ridzal Zainal</a></div></div><div class="js-staff"><div class="u-flexCenter u-paddingBottom10 u-paddingTop10"><div class="u-marginRight10"><a class="link u-baseColor--link avatar" href="https://medium.com/@rosegeekspecs?source=collection-archive" data-action="show-user-card" data-action-source="collection-archive" data-action-value="663212ed16f5" data-action-type="hover" data-user-id="663212ed16f5" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/80/80/1*dmbNkD5D-u45r44go_cf0g.png" class="avatar-image avatar-image--smaller" alt="Go to the profile of eldrida yeong"></a></div><a class="link link--darker link--darken u-accentColor--textDarken u-baseColor--link u-fontSize14 u-flex1" href="https://medium.com/@rosegeekspecs" data-action="show-user-card" data-action-value="663212ed16f5" data-action-type="hover" data-user-id="663212ed16f5" dir="auto">eldrida yeong</a></div></div><div class="js-staff"><div class="u-flexCenter u-paddingBottom10 u-paddingTop10"><div class="u-marginRight10"><a class="link u-baseColor--link avatar" href="https://medium.com/@nursyamimi.ruhazat?source=collection-archive" data-action="show-user-card" data-action-source="collection-archive" data-action-value="49ad2ca6eec" data-action-type="hover" data-user-id="49ad2ca6eec" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/80/80/1*dmbNkD5D-u45r44go_cf0g.png" class="avatar-image avatar-image--smaller" alt="Go to the profile of Nursyamimi Ruhazat"></a></div><a class="link link--darker link--darken u-accentColor--textDarken u-baseColor--link u-fontSize14 u-flex1" href="https://medium.com/@nursyamimi.ruhazat" data-action="show-user-card" data-action-value="49ad2ca6eec" data-action-type="hover" data-user-id="49ad2ca6eec" dir="auto">Nursyamimi Ruhazat</a></div></div></div></div><style class="js-collectionStyle"> 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