Che cos'è il Native Advertising?

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| Taboola</title> <meta name="description" content="Il cuore di un annuncio nativo è il concetto di posizionamento degli annunci in un contesto rilevante e privo di ostacoli in cui si adattino naturalmente." /> <link rel="canonical" href="https://www.taboola.com/it/pubblicita-nativa" /> <meta property="og:locale" content="it_IT" /> <meta property="og:locale:alternate" content="en_US" /> <meta property="og:locale:alternate" content="fr_FR" /> <meta property="og:locale:alternate" content="es_ES" /> <meta property="og:locale:alternate" content="de_DE" /> <meta property="og:locale:alternate" content="pt_PT" /> <meta property="og:locale:alternate" content="ja_JP" /> <meta property="og:locale:alternate" content="pl_PL" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Pubblicità Nativa" /> <meta property="og:description" content="Il cuore di un annuncio nativo è il concetto di posizionamento degli annunci in un contesto rilevante e privo di ostacoli in cui si adattino naturalmente." /> <meta property="og:url" content="https://www.taboola.com/it/pubblicita-nativa" /> <meta property="og:site_name" content="Taboola.com" /> <meta property="article:publisher" content="https://www.facebook.com/Taboola/" /> <meta property="article:modified_time" content="2022-11-14T11:29:41+00:00" /> <meta property="og:image" content="https://www.taboola.com//wp-content/uploads/2025/03/taboola-1.png" /> <meta property="og:image:width" content="900" /> <meta property="og:image:height" content="607" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@taboola" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.taboola.com/it/pubblicita-nativa","url":"https://www.taboola.com/it/pubblicita-nativa","name":"Che cos'è il Native Advertising? 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btn--sky-blue btn--large z-index-2 position-relative text-center btn--unsegmented invisible " href="https://signup.taboola.com/join?lang=it" target="">Inizia la campagna</a> </div> </div> </div> </section> <section class="anc-nav py-4"> <nav> <ul class="mx-auto text-center"> <li class="d-inline-block"> <a href="#na-whatis" data-target="na-whatis" class="scroll-to text-decoration-none px-3 px-md-4 text-dark">Che cos'è il Native Advertising?</a> </li> <li class="d-inline-block"> <a href="#na-channels" data-target="na-channels" class="scroll-to text-decoration-none px-3 px-md-4 text-dark">Canali</a> </li> <li class="d-inline-block"> <a href="#na-benefits" data-target="na-benefits" class="scroll-to text-decoration-none px-3 px-md-4 text-dark">Benefici</a> </li> <li class="d-inline-block"> <a href="#na-choosing" data-target="na-choosing" class="scroll-to text-decoration-none px-3 px-md-4 text-dark">Scegliere una piattaforma</a> </li> <li class="d-inline-block"> <a href="#na-nativeunits" data-target="na-nativeunits" class="scroll-to text-decoration-none px-3 px-md-4 text-dark">Unità native</a> </li> <li class="d-inline-block"> <a href="#na-tipsandtricks" data-target="na-tipsandtricks" class="scroll-to text-decoration-none px-3 px-md-4 text-dark">Consigli e suggerimenti</a> </li> </ul> </nav> </section>  <section class="section-wrapper na-section na-section-1 py-5 mt-5 " id="na-whatis"> <div class="container"> <div class="row align-items-center"> <div class="col-12 col-md-6 flex-column align-items-center align-items-md-end py-0 my-5 my-md-0"> <div class="section-text"> <h2 class="font-size-md font-weight-light mb-2 pb-2">Che cos'è il Native Advertising?</h2> <p class='mt-4 font-size-lg line-height-4'>Il Native Advertising, prevede la creazione di annunci così coerenti rispetto al contenuto di una pagina, assimilati nel design e in linea con il comportamento della piattaforma da dare al visitatore la sensazione che ne siano parte integrante.</p> <p class='mt-4 font-size-lg line-height-4'>I risultati di ricerca promossi e i post sponsorizzati sui social media sono chiari esempi di native advertising. Entrambi i formati offrono agli utenti lo stesso tipo di valore dei risultati di ricerca organici e dei post generati dagli utenti sui social media.</p> <p class='mt-4 font-size-lg line-height-4'>Mentre i consumatori sviluppano sempre maggiore resistenza alle forme di pubblicità tradizionali, inclusi gli annunci a schermo e i banner, sia i brand Fortune 500 sia le startup rivolte ai consumatori stanziano budget sempre più consistenti e maggiore spesa pubblicitaria per il content marketing e i formati pubblicitari senza soluzione di continuità.</p> <p class='mt-4 font-size-lg line-height-4'>Si prevede che il mercato globale per i native advertising raggiunga introiti annuali di oltre $402 miliardi entro il 2025.</p> <p class='mt-4 font-size-lg line-height-4'><a href="#na-channels">Scopri di più </a></p> </div> </div> <div class="col-12 col-md-6 "> <div class="section-image text-center"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/na-1.png" alt="What is Native Advertising" title="What is Native Advertising" class="translate-up-6"> </div> </div> </div> </div> </section>  <section class="section-wrapper na-section na-section-2 py-5" id="na-hdnaw"> <div class="container"> <div class="row align-items-center"> <div class="col-12 col-md-6 order-2 order-md-1"> <div class="section-image"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/na-2.png" alt="How do native ads work" title="na-2" class="img-1 translate-up-6"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/na-3.png" alt="How do native ads work" title="na-3" class="img-2 translate-down-6"> </div> </div> <div class="col-12 col-md-6 order-1 order-md-2"> <div class="section-text"> <h2 class="font-size-md font-weight-light"> Come funziona il Native Advertising?</h2> <p class='mt-4 font-size-lg line-height-4'>Il native advertising, una tattica che sostiene il marketing delle prestazioni, funziona secondo la teoria della domanda e dell’offerta. L’offerta è rappresentata dagli editori, con un pubblico e una copertura, che desiderano monetizzare i propri siti. La domanda è rappresentata dagli inserzionisti, che intendono raggiungere un pubblico e conseguire obiettivi relativi a consapevolezza, vendite o generazione di lead.</p> <p class='mt-4 font-size-lg line-height-4'>Quando un utente visita un sito web con spazio pubblicitario, la piattaforma SSP di un editore invia una richiesta di offerta a una piattaforma DSP, che risponde inviando l’annuncio di un inserzionista e le metriche relative ai metadati. L’annuncio dell’inserzionista collegato all’offerta vincente viene mostrato all’utente.</p> <h2 class="pt-5 font-size-md font-weight-light">Quali annunci sono nativi e come si presentano?</h2> <p class='mt-4 font-size-lg line-height-4'>Il cuore del native advertising è il concetto di posizionamento degli annunci in un contesto rilevante e privo di ostacoli, in cui gli annunci si adattino naturalmente. Con ogni probabilità, il native advertising si presenta proprio come tutti gli altri articoli e contenuti che la circondano e, soprattutto quando l’obiettivo è la consapevolezza del marchio, è possibile che siano assenti alcune delle parole consuete negli annunci (acquistare, abbonarsi, iscriversi, ecc.).</p> </div> </div> </div> </div> </section>  <section class="section-wrapper na-section na-section-3 py-0 py-sm-5 mt-5" id="na-channels"> <div class="container py-5"> <div class="row align-items-center text-center"> <div class="col-12 "> <div class=""> <h2 class="font-size-lg line-height-4 font-weight-light" >Canali di Native Advertising</h2> <p class="mt-2 font-size-lg line-height-4"> A prescindere che sia manuale o programmata, il native advertising si svolge su: <p> </div> </div> </div> <div class="row align-items-center py-5 d-flex justify-content-center"> <div class="col-12 col-md-11"> <div class="row section-text "> <div class="col-12 col-md-4"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/what-is-native-advertising-and-native-content_-_-taboola-1.svg" title="How Native Advertising works in Search" alt="How Native Advertising works in Search"> <h3 class="font-weight-bold my-3"> Ricerca </h3> <p class='mt-4 font-size-lg line-height-4'>I motori come Google hanno aperto la strada a una forma ”nativa” completamente nuova grazie ai risultati di ricerca sponsorizzati.</p> </div> <div class="col-12 col-md-4"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/native-advertising-taboola-2.svg" title="How Native Advertising works in Social Media" alt="How Native Advertising works in Social Media"> <h3 class="font-weight-bold my-3"> Social </h3> <p class='mt-4 font-size-lg line-height-4'>I social network come Facebook e Instagram hanno reso popolari annunci pubblicitari nativi in-feed e sotto forma di carosello.</p> </div> <div class="col-12 col-md-4"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/native-advertising-taboola-3.svg" title="How Native Advertising works in websites" alt="How Native Advertising works in websites"> <h3 class="font-weight-bold my-3"> Open Web </h3> <p class='mt-4 font-size-lg line-height-4'>Piattaforme per la scoperta di contenuti come Taboola consentono la formulazione di suggerimenti di contenuti personalizzati e annunci nativi in-feed sui siti web di editori popolari.</p> </div> </div> </div> </div> </div> </section> <section class="section-wrapper na-section na-section-4 py-0 py-sm-5 mt-0 mt-sm-5" id="na-benefits"> <div class="container py-5"> <div class="row align-items-center text-center"> <div class="col-12 "> <div class=""> <h2 class="font-size-md line-height-4 font-weight-light"> Chi trae vantaggio dalla pubblicità nativa?</h2> </div> </div> </div> <div class="row align-items-center py-5 d-flex justify-content-center"> <div class="col-12"> <div class="row section-text"> <div class="col-12 col-md-12 col-lg-4 mb-5 mb-sm-0 px-3"> <h3 class="font-weight-bold my-3 line-height-4"> Inserzionisti </h3> <p class='line-height-4'>Sia i brand Fortune 500 sia le startup esordienti utilizzano gli annunci nativi per raggiungere i propri segmenti di pubblico in momenti di grande impatto, quando le persone stanno già consumando contenuti e sono aperte a scoprire qualcosa di nuovo. Queste campagne possono massimizzare la spesa pubblicitaria e promuovere obiettivi relativi a un’elevata consapevolezza del marchio, nonché lead nella parte inferiore del funnel e vendite.</p> <p class="mt-5 font-size-md-sm"><a href="/it/advertisers" target="_blank">Maggiori informazioni sulla crescita della tua attività</a> </p> </div> <div class="col-12 col-md-12 col-lg-4 mb-5 mb-sm-0 px-3"> <h3 class="font-weight-bold my-3 line-height-4"> Editori </h3> <p class='line-height-4'>Gli editori hanno accolto gli annunci nativi come strumento indispensabile per monetizzare i contenuti su piattaforme e dispositivi. Le unità native opt-in promuovono azioni preziose da parte degli utenti senza sacrificare la UX generale, conducendo gli utenti su pagine dal valore elevato quali video, contenuti sponsorizzati, micrositi e altro.</p> <p class="mt-5 font-size-md-sm"><a href="/it/publishers" target="_blank">Maggiori informazioni sulla monetizzazione del tuo sito ></a> </p> </div> <div class="col-12 col-md-12 col-lg-4 mb-5 mb-sm-0 px-3"> <h3 class="font-weight-bold my-3 line-height-4"> Utenti </h3> <p class='line-height-4'>Gli annunci nativi evitano le insidiose trappole di annunci pop-up o pre-roll a favore di uno scambio più rispettoso con gli utenti, consentendo alle persone di scoprire e interagire con contenuti dotati di marchio di proprio gusto e alle proprie condizioni.</p> </div> </div> </div> </div> </section>  <section class="section-wrapper na-section na-section-6 my-0 my-sm-5 pb-sm-5 pm-0" id="na-choosing"> <div class="container "> <div class="row d-flex justify-content-between"> <div class="col-12 col-md-5 "> <h2 class="font-size-md line-height-4 font-weight-light mb-4">Come scegliere la piattaforma di pubblicità nativa giusta? </h2> <div> <p class='py-2 font-size-lg line-height-4'><img fetchpriority="high" decoding="async" class="alignnone wp-image-1398" src="https://www.taboola.com/wp-content/uploads/2020/06/how-to-choose-the-right-native-advertising-platform-300x125.png" alt="Choosing the right native advertising platform for your" width="459" height="191" srcset="https://www.taboola.com//wp-content/uploads/2020/06/how-to-choose-the-right-native-advertising-platform-300x125.png 300w, https://www.taboola.com//wp-content/uploads/2020/06/how-to-choose-the-right-native-advertising-platform.png 464w" sizes="(max-width: 459px) 100vw, 459px" /></p> <p class='py-2 font-size-lg line-height-4'>Al fine di massimizzare il ritorno su qualsiasi iniziativa pubblicitaria nativa, molti editori e inserzionisti collaborano con partner tecnologici in grado di assisterli per aspetti quali la distribuzione dei contenuti, il coinvolgimento del pubblico, la monetizzazione trasversale alle piattaforme e altro.</p> <p class='py-2 font-size-lg line-height-4'>Nello specifico, la popolarità delle piattaforme per la scoperta dei contenuti come Taboola è aumentata a dismisura.</p> <p class='py-2 font-size-lg line-height-4'>Raggiungono miliardi di utenti al mese e sono in grado di competere con i più grandi social network. Queste piattaforme di scoperta sono supportate da algoritmi predittivi simili a quelli di Facebook che abbinano ogni utente online ai contenuti principali che, con ogni probabilità, sarà interessato a consumare.</p> </div> </div> <div class="col-12 col-md-6 mt-5 mt-sm-0 pt-5 pt-sm-0"> <h2 class="font-size-md line-height-4 font-weight-light mb-4">Verifica l'elenco dei requisiti per la scelta della piattaforma adatta per la scoperta di contenuti.</h2> <ul class="mt-5"> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Qualità della rete </h3> Su quali tipologie di posizionamento di sito e/o pagina viene utilizzata attualmente la piattaforma? </li> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Tracciamento </h3> La piattaforma fornisce accesso trasparente alle metriche di prestazione principali (ad es., costo per acquisizione, pagine per visita, impressioni visualizzabili, conversioni)? </li> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Scala </h3> Quanti utenti raggiunge la piattaforma nell'area geografica target? </li> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Compatibiltà </h3> In che misura la piattaforma è in grado di integrarsi con varie soluzioni hardware e software (ad es., dispositivi, sistemi operativi, software CRM)? </li> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Targeting </h3> Quali funzionalità di targeting e retargeting offre la piattaforma (ad es., comportamentale, demografico, B2B, B2C)? </li> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Assistenza </h3> Il partner offre una gamma flessibile di assistenza self-service e per la gestione dell'account? </li> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Modelli di offerta </h3> L'offerta CPC viene configurata manualmente per le aste oppure è possibile impostare il CPC per ottimizzare le conversioni? Sono disponibili altri modelli quali CPA, CPV o CPM? </li> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Modelli di asta </h3> Le aste sono trasparenti? Quali tipi di asta sono disponibili? </li> </ul> </div> </div> </div> </section>  <section class="section-wrapper na-section na-section-7 py-5 mt-5" id="na-nativeunits"> <div class="container py-5"> <div class="row align-items-center text-center justify-content-center"> <div class="col-12 col-md-8"> <div class=""> <h2 class="py-2 font-size-md line-height-4 font-weight-light">Quali unità native risultano migliori per te? </h2> <p class="font-size-lg line-height-4" > <p>Ogni unità pubblicitaria presenta prestazioni differenti a seconda di fattori quali posizionamento della pagina, fonte di riferimento del pubblico e comportamento post-clic desiderato. Non esiste una soluzione unica, ma vi sono alcuni formati con prestazioni positive sia per gli editori sia per gli inserzionisti, che generano un numero elevato di impressioni e conversioni.</p> </p> </div> </div> </div> <div class="row align-items-center py-5 d-flex justify-content-center"> <div class="col-12"> <div class="row section-text mt-4"> <div class="col-12 col-lg-4 "> <div class="row justify-content-center"> <div class="col-12 col-md-5 col-lg-12 mt-3 mt-md-0"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/publisher.svg" alt="Native Advertising unit on a publisher’s homepage" title="Native Advertising unit on a publisher’s homepage" class="translate-up-6"> </div> <div class="col-7 col-md-7 col-lg-12 mt-3 mt-md-0"> <h3 class="font-weight-bold font-size-lg line-height-4 mt-4 mb-3"> Homepage degli editori </h3> <p class='font-size-lg line-height-4 mt-4'>L’opzione più significativa per campagne di consapevolezza del marchio e leadership consapevole. I posizionamenti prominenti sulla homepage generano CPC eccellenti per gli editori e consentono agli inserzionisti di instaurare un rapporto di fiducia con il pubblico tramite l’associazione ai principali titoli del giorno.</p> </div> </div> </div> <div class="col-12 col-lg-4 "> <div class="row justify-content-center"> <div class="col-12 col-md-5 col-lg-12 mt-3 mt-md-0"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/mid.svg" alt="Native Advertising unit mid-article" title="Native Advertising unit mid-article" class="translate-up-6"> </div> <div class="col-7 col-md-7 col-lg-12 mt-3 mt-md-0"> <h3 class="font-weight-bold font-size-lg line-height-4 mt-4 mb-3"> Mid-Article </h3> <p class='font-size-lg line-height-4 mt-4'>Massimizza il valore dei visitatori transitori suscitandone la curiosità prima che clicchino altrove o tornino al feed dei propri social. Particolarmente efficaci sui dispositivi mobili, le unità mid-article consentono ai brand di ottenere la massima esposizione a schermo intero e agli editori di monetizzare una quota maggiore del proprio traffico (tramite tassi di visibilità più elevati).</p> </div> </div> </div> <div class="col-12 col-lg-4 "> <div class="row justify-content-center"> <div class="col-12 col-md-5 col-lg-12 mt-3 mt-md-0"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/below.svg" alt="Native Advertising unit below an article" title="Native Advertising unit below an article" class="translate-up-6"> </div> <div class="col-7 col-md-7 col-lg-12 mt-3 mt-md-0"> <h3 class="font-weight-bold font-size-lg line-height-4 mt-4 mb-3"> Sotto l'articolo </h3> <p class='font-size-lg line-height-4 mt-4'>Consigliati per gli inserzionisti di performance, i posizionamenti sotto gli articoli raggiungono il pubblico in un momento particolarmente prezioso, quando ha appena terminato di consumare un contenuto ed è disposto a scoprire qualcosa di nuovo. Questi utenti presentano un coinvolgimento post-clic superiore a quello di qualsiasi altra fonte di riferimento (compresi ricerca e social).</p> </div> </div> </div> </div> </div> </div> <div class="row align-items-center text-center justify-content-center"> <div class="col-12 col-md-8"> <div class="text-center"> <a class="btn btn--pill btn--sky-blue btn--large mt-5" href="https://signup.taboola.com/join?lang=it" target="_blank">Inizia la campagna</a> </div> </div> </div> </div> </section>  <section class="section-wrapper na-section na-section-8 py-5" id="#"> <div class="container py-5"> <div class="row align-items-center text-center"> <div class="col-12 "> <div class=""> <h2 class="py-2 font-size-md line-height-4 font-weight-light text-white">Opportunità di pubblicità nativa</h2> <p class="font-size-lg font-weight-light text-white">Gli annunci nativi presentano una vasta gamma di potenziali vantaggi per inserzionisti, editori e utenti.</p> </div> </div> </div> <div class="row align-items-center py-5 d-flex justify-content-center"> <div class="col-12"> <div class="row section-text justify-content-between mt-5"> <div class="col-12 col-md-4 col-lg-3 text-center"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/icon1.svg" alt="" title="Gli inserzionisti possono raggiungere il pubblico in momenti di grande impatto, quando gli utenti sono aperti a scoprire qualcosa di nuovo." style="height: 50px"> <p class="font-size-lg font-weight-light text-white mt-5"> Gli inserzionisti possono raggiungere il pubblico in momenti di grande impatto, quando gli utenti sono aperti a scoprire qualcosa di nuovo. </p> </div> <div class="col-12 col-md-4 col-lg-3 text-center"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/icon2.svg" alt="" title="Gli inserzionisti possono monetizzare il proprio sito senza sacrificare un'esperienza utente di qualità." style="height: 50px"> <p class="font-size-lg font-weight-light text-white mt-5"> Gli inserzionisti possono monetizzare il proprio sito senza sacrificare un'esperienza utente di qualità. </p> </div> <div class="col-12 col-md-4 col-lg-3 text-center"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/icon3.svg" alt="" title="Gli utenti possono evitare la natura molesta degli annunci a schermo e dei banner, interagendo invece con contenuti dotati di marchio di proprio gusto e alle proprie condizioni." style="height: 50px"> <p class="font-size-lg font-weight-light text-white mt-5"> Gli utenti possono evitare la natura molesta degli annunci a schermo e dei banner, interagendo invece con contenuti dotati di marchio di proprio gusto e alle proprie condizioni. </p> </div> </div> </div> </div> </div> </section>  <section class="section-wrapper na-section na-section-5 py-0 py-sm-5 mt-5" id="na-tipsandtricks"> <div class="container py-5"> <div class="row align-items-center text-center"> <div class="col-12 "> <div class=""> <h2 class="font-size-md line-height-4 font-weight-light">Ulteriori consigli e suggerimenti (in inglese)</h2> </div> </div> </div> <div class="row py-5 d-flex justify-content-left"> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/mediaradar-native-advertising/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-1.png" alt="See how far native ads have come with a round-up of native advertising statistics 2020." title="Scopri fino a che punto sono arrivati gli annunci nativi grazie ad un riepilogo delle statistiche sulla pubblicità nativa relativo al 2020. "> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/mediaradar-native-advertising/" target="_blank">Scopri fino a che punto sono arrivati gli annunci nativi grazie ad un riepilogo delle statistiche sulla pubblicità nativa relativo al 2020.<br /> <br /> </a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/native-ads-vs-display-ads/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-2.png" alt="Learn the difference between native advertising vs. display ads." title="Scopri la differenza tra pubblicità nativa e annunci display. "> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/native-ads-vs-display-ads/" target="_blank">Scopri la differenza tra pubblicità nativa e annunci display.<br /> <br /> </a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/native-advertising-platform/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-3.png" alt="Learn how to choose between native advertising networks." title="Scopri come scegliere tra le reti pubblicitarie native. "> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/native-advertising-platform/" target="_blank">Scopri come scegliere tra le reti pubblicitarie native.<br /> <br /> </a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/what-is-programmatic-native-advertising/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-4.png" alt="Learn more about programmatic native advertising." title="Ulteriori informazioni sulla pubblicità nativa programmatica. "> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/what-is-programmatic-native-advertising/" target="_blank">Ulteriori informazioni sulla pubblicità nativa programmatica.<br /> <br /> </a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/how-to-get-started-with-mobile-native-advertising/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-5.png" alt="Find out how to optimize for mobile native advertising." title="Scopri come ottimizzare la pubblicità nativa mobile. "> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/how-to-get-started-with-mobile-native-advertising/" target="_blank">Scopri come ottimizzare la pubblicità nativa mobile.<br /> <br /> </a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/native-advertising-best-practices/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-6.png" alt="Get a grasp on native advertising trends & best practices." title="Conosci le tendenze e le migliori pratiche della pubblicità nativa. "> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/native-advertising-best-practices/" target="_blank">Conosci le tendenze e le migliori pratiche della pubblicità nativa.<br /> <br /> </a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/native-advertising-strategy-7-steps-to-building-a-successful-one-for-you/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-7.png" alt="Find out how you can develop a native advertising strategy." title="Scopri come sviluppare una strategia di pubblicità nativa. "> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/native-advertising-strategy-7-steps-to-building-a-successful-one-for-you/" target="_blank">Scopri come sviluppare una strategia di pubblicità nativa.<br /> <br /> </a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/native-video-advertising-guide-from-the-experts/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-8.png" alt="See all that can be done with native video advertising." title="Scopri tutto ciò che si può fare con la pubblicità video nativa. "> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/native-video-advertising-guide-from-the-experts/" target="_blank">Scopri tutto ciò che si può fare con la pubblicità video nativa.<br /> <br /> </a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/agency-native-advertising-expert/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-9.png" alt="For agencies, find out how to position as a native advertising agency." title="Per le agenzie, scopri come posizionarti tra le agenzie di pubblicità nativa. "> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/agency-native-advertising-expert/" target="_blank">Per le agenzie, scopri come posizionarti tra le agenzie di pubblicità nativa.<br /> <br /> </a> </p> </div> </div> </div> </div> </div> </section>  </main> <footer id="site-footer" class="site-footer py-5 border-top" role="contentinfo"> <div class="container"> <div class="row border-bottom pb-5 justify-content-center"> <div class="col-12 col-md-3 col-lg-2 d-block px-0 px-md-3"> <ul class="site-footer__site-links-list "> <li class="item"> <a href="https://www.taboola.com/it/?page_id=1481" target="" class="title footer-menu-title p-3 p-md-0">Fai pubblicità con Taboola Ads</a> <ul class="sub-menu py-md-0 px-3 px-md-0"> <li class="item "> <a href="/advertise" target="" class="title ">Fai pubblicità con Taboola Ads</a> </li> </ul> </li> <li class="item"> <a 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src="https://www.taboola.com//wp-content/themes/taboola/dist/images/iab.svg" alt="Interactive Advertising Bureau Logo" /> <img width="25" height="25" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/tag.svg" alt="Trustworthy Accountability Group (TAG) Logo" /> <img width="30" height="30" id="INDmenu-btn" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/accessibility.svg" alt="Accessibility Menu" /> <img width="30" height="30" id="display-cookie-banner" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/cookie.svg" alt="Cookie consent" /> </div> </div> </div> </footer> <script> function waitForGlobal(key, callback, max_retries, failure) { max_retries = (typeof max_retries !== 'undefined') ? max_retries : null; failure = (typeof failure !== 'undefined') ? failure : null; if (window[key]) { callback(); } else { if (max_retries) { if (!window[key + '_retries']) { window[key + '_retries'] = 1; } else { window[key + '_retries']++; } if (window[key + '_retries'] >= max_retries) { if (failure) { failure(); } return; } } setTimeout(function() { waitForGlobal(key, callback, max_retries, failure); }, 100); } }; function showSegmentationButtons(type) { switch (type) { case 'segmented': jQuery(".btn--segmented").removeClass("d-none"); jQuery(".btn--segmented").removeClass("invisible"); jQuery(".btn--unsegmented").remove(); break; case 'unsegmented': jQuery(".btn--unsegmented").removeClass("d-none"); jQuery(".btn--unsegmented").removeClass("invisible"); jQuery(".btn--segmented").remove(); break; } } waitForGlobal('jQuery', function () { waitForGlobal( 'tbp', function() { var tbp_retries = 35; var tbp_interval = setInterval(function() { // console.log('trying interval'); if (tbp.tbpGetCountryCode()) { // console.log('country found: ' + tbp.tbpGetCountryCode()); clearInterval(tbp_interval); if (tbp.tbpIsSLSCountry(tbp.tbpGetCountryCode())) { // console.log('showing segmented'); showSegmentationButtons('segmented'); } else { // console.log('showing unsegmented1'); showSegmentationButtons('unsegmented'); } } else { // country not found if (tbp_retries === 0) { // console.log('showing unsegmented2'); showSegmentationButtons('unsegmented'); } } if (tbp_retries === 0) { // We reached timeout, show the buttons. (per Yaniv) showSegmentationButtons('segmented'); clearInterval(tbp_interval); } tbp_retries--; }, 100); }, 35, function() { // Show segmented on Fail (per Yaniv) // console.log('showing unsegmented3'); showSegmentationButtons('segmented'); }) }) //// TODO: California only link </script> <link rel='stylesheet' id='main-styles-css' href='https://www.taboola.com//wp-content/themes/taboola/dist/css/main.min.css?ver=6.7.2' type='text/css' media='all' /> <link rel='stylesheet' id='page-styles-css' href='https://www.taboola.com//wp-content/themes/taboola/dist/css/native-advertising.min.css?ver=6.7.2' type='text/css' media='all' /> <script type="text/javascript" src="https://www.taboola.com//wp-content/themes/taboola/dist/js/main.min.js" id="taboola-main-js-js"></script> <script type="text/javascript" id="taboola-page-scripts-js-extra"> /* <![CDATA[ */ var taboola_ajax = {"ajaxurl":"https:\/\/www.taboola.com\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.taboola.com//wp-content/themes/taboola/dist/js/native-advertising.min.js" id="taboola-page-scripts-js"></script> </body> </html>

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