CINXE.COM

Matthew Brown's Analyst Perspectives | Total Compensation Management

<!doctype html><html lang="en"><head> <meta charset="utf-8"> <title>Matthew Brown's Analyst Perspectives | Total Compensation Management</title> <meta name="description" content="Total Compensation Management | Read the latest human resource (HR) &amp; human capital management (HCM) analyst perspectives and insights from Matthew Brown."> <link rel="SHORTCUT ICON" href="https://matthewbrown.isg-research.net/hubfs/ISG_Bug_Reverse_Transparent.png"> <!-- Include Font Awesome --> <link rel="preload" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css" as="style" onload="this.rel='stylesheet'"><noscript><link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css"></noscript> <script src="https://kit.fontawesome.com/273b762442.js" crossorigin="anonymous"></script> <!-- Include Bootstrap 4.3.1 --> <link rel="preload" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223143/1725882474035/Ventana_Research_2023/css/_other/bootstrap.min.css" as="style" onload="this.rel='stylesheet'"><noscript><link rel="stylesheet" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223143/1725882474035/Ventana_Research_2023/css/_other/bootstrap.min.css"></noscript> <link rel="preload" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/141129694108/1731490049651/Ventana_Research_2023/css/base.css" as="style" onload="this.rel='stylesheet'"><noscript><link rel="stylesheet" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/141129694108/1731490049651/Ventana_Research_2023/css/base.css"></noscript> <link rel="preload" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90533832970/1725882481651/Ventana_Research_2023/css/templates/blog.min.css" as="style" onload="this.rel='stylesheet'"><noscript><link rel="stylesheet" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90533832970/1725882481651/Ventana_Research_2023/css/templates/blog.min.css"></noscript> <link rel="preload" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90532893455/1725882477691/Ventana_Research_2023/css/templates/system.min.css" as="style" onload="this.rel='stylesheet'"><noscript><link rel="stylesheet" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90532893455/1725882477691/Ventana_Research_2023/css/templates/system.min.css"></noscript> <meta name="viewport" content="width=device-width, initial-scale=1"> <script src="/hs/hsstatic/jquery-libs/static-1.4/jquery/jquery-1.11.2.js"></script> <script src="/hs/hsstatic/jquery-libs/static-1.4/jquery-migrate/jquery-migrate-1.2.1.js"></script> <script>hsjQuery = window['jQuery'];</script> <meta property="og:description" content="Total Compensation Management | Read the latest human resource (HR) &amp; human capital management (HCM) analyst perspectives and insights from Matthew Brown."> <meta property="og:title" content="Matthew Brown's Analyst Perspectives | Total Compensation Management"> <meta name="twitter:description" content="Total Compensation Management | Read the latest human resource (HR) &amp; human capital management (HCM) analyst perspectives and insights from Matthew Brown."> <meta name="twitter:title" content="Matthew Brown's Analyst Perspectives | Total Compensation Management"> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/94288142711/1728032344610/Ventana_Research_2023/Ventana_Research_2023_child.css"> <link rel="stylesheet" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/90531062927/1702386872842/module_90531062927_Header-Global.min.css"> <link class="hs-async-css" rel="preload" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531998030/1725882474041/Ventana_Research_2023/css/mmenu/mmenu.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> <noscript><link rel="stylesheet" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531998030/1725882474041/Ventana_Research_2023/css/mmenu/mmenu.min.css"></noscript> <link class="hs-async-css" rel="preload" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90532297487/1725882477140/Ventana_Research_2023/css/mmenu/minimal-mmenu.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> <noscript><link rel="stylesheet" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90532297487/1725882477140/Ventana_Research_2023/css/mmenu/minimal-mmenu.min.css"></noscript> <link class="hs-async-css" rel="preload" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531162297/1725882475960/Ventana_Research_2023/css/mmenu/mburger.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> <noscript><link rel="stylesheet" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531162297/1725882475960/Ventana_Research_2023/css/mmenu/mburger.min.css"></noscript> <link class="hs-async-css" rel="preload" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531998027/1725882479981/Ventana_Research_2023/css/module-css/Header-Global.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> <noscript><link rel="stylesheet" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531998027/1725882479981/Ventana_Research_2023/css/module-css/Header-Global.min.css"></noscript> <style> .minimal-header--dnd_area-module-1.minimal-sticky-header{ background-color:rgba(37, 90, 137,0.9); -webkit-backdrop-filter:blur(4px); backdrop-filter:blur(4px); } .minimal-header--dnd_area-module-1 .minimal-header--centered-menu{padding-top:16px} @media (min-width: 1101px){.minimal-header--dnd_area-module-1 {background-color:rgba(255, 255, 255,0.0);}} .minimal-header--dnd_area-module-1 .minimal-header--mobile{background-color:rgba(17, 48, 73,0.1)} .minimal-header__container{min-height:100px}.minimal-header--dnd_area-module-1 .minimal-header__logo--main{padding-top: 10px;padding-right: 32px;padding-bottom: 34px;padding-left: 10px;}.minimal-header--dnd_area-module-1 .minimal-submenu.level-1 > li > span a{ padding: 20px 20px;font-family: Open Sans; font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: 600; text-decoration: none;color: #FFFFFF;font-size: 17px;}.minimal-header--dnd_area-module-1 .minimal-submenu.level-1 > li > span a:hover, .minimal-header--dnd_area-module-1 .minimal-submenu.level-1 > li > span a.minimal-active-item{color: #81CEE4;}.minimal-header--dnd_area-module-1 .minimal-submenu.level-1 > li > span a:hover .minimal-menu-chevron svg path{fill: #81CEE4;}.minimal-header--dnd_area-module-1 .minimal-menu-chevron svg path{fill:#FFFFFF;}.minimal-header--dnd_area-module-1 .minimal-submenu.level-1 > li > span a > span:not(.minimal-menu-chevron):after{background-color:#81CEE4;} .minimal-header--dnd_area-module-1 .minimal-has-submenu .minimal-submenu a {font-family: Open Sans;font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color: #000000;font-size: 16px;}.minimal-header--dnd_area-module-1 .minimal-has-submenu .minimal-submenu a:hover{color:#284A7B;}.minimal-header--dnd_area-module-1 .minimal-has-submenu .minimal-submenu a > span:not(.minimal-menu-chevron):after {background-color: #284A7B;}.minimal-header--dnd_area-module-1 .minimal-has-submenu .minimal-has-submenu .minimal-menu-chevron svg path{fill: var(--primary);}.minimal-header--dnd_area-module-1 .minimal-has-submenu>.minimal-submenu {border-color:#FFFFFF;}.minimal-header--dnd_area-module-1 .minimal-has-submenu>.minimal-submenu>.minimal-has-submenu>.minimal-submenu{border-color:#FFFFFF;}.minimal-header--dnd_area-module-1 .minimal-header__mobile-nav .mburger b{background:rgba( 255, 255, 255, 1.0);;}.minimal-header--dnd_area-module-1 .minimal-header__icons--search svg path{fill:rgba(255, 255, 255,1);}.minimal-header--dnd_area-module-1 .minimal-header__icons--search:hover svg path{fill:rgba(255, 255, 255,1)}.minimal-header--dnd_area-module-1 .minimal-header__language-switcher--label-icon svg path{fill:rgba(255, 255, 255,1);}.minimal-header--dnd_area-module-1 .minimal-header__language-switcher--label:hover .minimal-header__language-switcher--label-icon svg path{fill:rgba(255, 255, 255,1);}.minimal-header--dnd_area-module-1 .minimal-header__language-switcher--label-current {font-family: Raleway; font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none; color: #111111; font-size: color: #111111;font-size: 13px;font-family: Raleway, sans-serif;;}.minimal-header--dnd_area-module-1 .minimal-header__language-switcher--label:hover .minimal-header__language-switcher--label-current {color: rgba(255, 255, 255, 1);}.minimal-header--dnd_area-module-1 .minimal-header--off-canvas-menu .minimal-header__mobile-nav .mburger b{background: rgba(255, 255, 255, 1);} @media (max-width: 1100px) {.minimal-header--dnd_area-module-1 .minimal-header--mobile{min-height: 64px;}}@media (max-width: 1100px) { .minimal-header--dnd_area-module-1 .minimal-header--mobile {display: flex; padding: 0 15px;}}@media (max-width: 1100px) {.minimal-header--dnd_area-module-1 .minimal-header__content {}}@media (max-width: 1100px) {.minimal-header--dnd_area-module-1 .minimal-header__container:not(.minimal-header--mobile) {display: none;}}@media (min-width: 1101px) {.minimal-header--dnd_area-module-1.minimal-header--transparent-true{position:absolute;width:100%;z-index:1}}@media (max-width: 1100px) {.minimal-header--dnd_area-module-1.minimal-header--mobile-transparent-true{position:absolute;width:100%;z-index:1}} .minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__mobile-nav .mburger b{background: rgba(255, 255, 255, 1);}.minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__icons--search svg path {fill: rgba(255, 255, 255, 1);}.minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__icons--search:hover svg path{fill:rgba(255, 255, 255,1)}.minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__language-switcher--label-icon svg path{fill:rgba(255, 255, 255,1);}.minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__language-switcher--label:hover .minimal-header__language-switcher--label-icon svg path{fill:rgba(255, 255, 255,1)}.minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__language-switcher--label-current {color: rgba(255, 255, 255, 1);}.minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__language-switcher--label:hover .minimal-header__language-switcher--label-current{color:rgba(255, 255, 255,1)} .minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-submenu.level-1 > li > span a{color: #FFFFFF;}.minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-submenu.level-1 > li > span a:hover, .minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-submenu.level-1 > li > span a.minimal-active-item{color: #81CEE4;} .minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-submenu.level-1 > li > span a:hover .minimal-menu-chevron svg path{fill: #CC6127;}.minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-menu-chevron svg path{fill:#FFFFFF}.minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-submenu.level-1 > li > span a > span:not(.minimal-menu-chevron):after {background-color: #81CEE4;} .minimal-header--dnd_area-module-1 .minimal-header__mobile-nav__inner>span { ;color: ;font-size: ;text-transform: ;letter-spacing: px;}.minimal-header--dnd_area-module-1 .minimal-header--centered-logo .minimal-header__mobile-nav__inner>span, .minimal-header--dnd_area-module-1 .minimal-header--off-canvas-menu .minimal-header__mobile-nav__inner>span{color: #17161a;}.minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-header--centered-logo .minimal-header__mobile-nav__inner>span, .minimal-header--dnd_area-module-1.minimal-sticky-header .minimal-header--off-canvas-menu .minimal-header__mobile-nav__inner>span{color: #363636;}#minimal-header__icons--search__mmenu .hs-search-field--open .hs-search-field__suggestions{border:1px solid rgba(215, 215, 215,1.0)}#minimal-header__icons--search__mmenu .hs-search-field__suggestions li a{color:rgba(105, 119, 207,1.0)}#minimal-header__icons--search__mmenu .hs-search-field__suggestions li a:hover{color:rgba(240, 84, 125,1.0)}#minimal-header__icons--search__mmenu .hs-search-field__suggestions li a:before{border:1px solid#363636}#minimal-header__icons--search__mmenu .hs-search-field__suggestions #results-for{font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color:#363636;font-size:{value=15, units=px}{value=15, units=px}}#minimal-header__icons--search__mmenu .hs-search-highlight{font-weight:regular}.minimal-header--dnd_area-module-1 .minimal-header__content--rich-text{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px}.minimal-header--dnd_area-module-1 .minimal-social-links {margin-top:0px; margin-right: 10px;margin-bottom: 0px; margin-left:10px;}.minimal-header--dnd_area-module-1 .minimal-social-links .minimal-social-links__link svg{width:20px;height:20px}.minimal-header--dnd_area-module-1 .minimal-social-links .minimal-social-links__link svg path{fill:rgba(255, 255, 255,1.0)}.minimal-header--dnd_area-module-1 .minimal-social-links .minimal-social-links__link:hover svg path{fill:rgba(129, 206, 228,1.0);}.minimal-header--dnd_area-module-1 .minimal-button {font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: 500; text-decoration: none;color: rgba(255, 255, 255, 1) !important;font-size:14px;background-color: rgba(204, 97, 39, 1.0);border-radius: 4px; padding: 6px 20px; margin-top:px; margin-right: px; margin-bottom: px; margin-left:0px;}.minimal-header--dnd_area-module-1 .minimal-button:hover{color:rgba(255, 255, 255,1)!important;background-color:rgba(204, 97, 39,0.8)}.minimal-header--dnd_area-module-1 .minimal-button svg path{fill:rgba(255, 255, 255,1)}.minimal-header--dnd_area-module-1 .minimal-button:hover svg path{fill:rgba(255, 255, 255,1)!important} .minimal-header--dnd_area-module-1 .minimal-button{border-width:2px;border-style:solid;border-color:rgba(204, 97, 39,1.0)} .minimal-header--dnd_area-module-1 .minimal-button:hover {border-color:rgba(204, 97, 39,1.0)} #minimal-header__mobile-nav__mmenu .mm-btn_prev.mm-btn:before{border-color:rgba(17, 17, 17,1.0)}#minimal-header__mobile-nav__mmenu .mm-navbar{color:rgba(17, 17, 17,1.0)}#minimal-header__mobile-nav__mmenu .mm-btn_close:before,#minimal-header__mobile-nav__mmenu .mm-btn_close:after{background-color:rgba(17, 17, 17,1.0)!important}#minimal-header__mobile-nav__mmenu .lang_list_class li a:hover{color:rgba(129, 206, 228,1.0)}#minimal-header__mobile-nav__mmenu .lang_list_class li a{color:rgba(37, 90, 137,1.0)}#minimal-header__mobile-nav__mmenu .mm-listitem,#minimal-header__mobile-nav__mmenu .mm-panel,#minimal-header__mobile-nav__mmenu.mm-menu{color:rgba(54, 54, 54,1.0;overflow:scroll;height:auto;min-height:100%; position:relative;)}#minimal-header__mobile-nav__mmenu .mm-panel,#minimal-header__mobile-nav__mmenu .mm-panels,#minimal-header__mobile-nav__mmenu .mm-listitem,#minimal-header__mobile-nav__mmenu.mm-menu{border-color:rgba(0, 0, 0,0.1;overflow:scroll;height:auto;min-height:100%;)}#minimal-header__mobile-nav__mmenu .mm-divider,#minimal-header__mobile-nav__mmenu .mm-panels,#minimal-header__mobile-nav__mmenu .mm-panel,#minimal-header__mobile-nav__mmenu.mm-menu{background:rgba(255, 255, 255,0.4);backdrop-filter:blur(4px);overflow:scroll;height:auto;min-height:100%;}#minimal-header__mobile-nav__mmenu .mm-btn:after,#minimal-header__mobile-nav__mmenu .mm-btn:before{border-color:rgba(54, 54, 54,1.0)}.mm-menu .minimal-header__mobile-nav__mmenu__content a:link,.mm-menu .minimal-header__mobile-nav__mmenu__content a{color:rgba(37, 90, 137,1.0)}.mm-menu .minimal-header__mobile-nav__mmenu__content a:active, .mm-menu .minimal-header__mobile-nav__mmenu__content a:hover, .mm-menu .minimal-header__mobile-nav__mmenu__content a:visited{color:rgba(129, 206, 228,1.0)}#minimal-header__mobile-nav__mmenu .hs-search-field--open .hs-search-field__suggestions{border:1px solid rgba(0, 0, 0,1.0);}#minimal-header__mobile-nav__mmenu .minimal-header__content--rich-text{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px}#minimal-header__mobile-nav__mmenu .minimal-social-links{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px}#minimal-header__mobile-nav__mmenu .minimal-social-links .minimal-social-links__link svg{width:18px;height:18px}#minimal-header__mobile-nav__mmenu .minimal-social-links .minimal-social-links__link svg path{fill:rgba(54, 54, 54,1.0)}#minimal-header__mobile-nav__mmenu .minimal-social-links .minimal-social-links__link:hover svg path{fill:rgba(62, 169, 245,1.0)}#minimal-header__mobile-nav__mmenu .minimal-button{font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color:rgba(255, 255, 255,1)!important;font-size:15px;background-color:rgba(2, 81, 88,1.0);border-radius:2px;padding:12px32px;margin-top:px;margin-right:px;margin-bottom:px;margin-left:px}#minimal-header__mobile-nav__mmenu .minimal-button:hover{color:rgba(255, 255, 255,1)!important;background-color:rgba(1, 0, 53,1.0)}#minimal-header__mobile-nav__mmenu .minimal-button svg path{fill:rgba(255, 255, 255,1)}#minimal-header__mobile-nav__mmenu .minimal-button:hover svg path{fill:rgba(255, 255, 255,1)!important} .minimal-header--dnd_area-module-1 .minimal-mega-menu__col .hs-menu-wrapper ul .hs-menu-item a{font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color:#111111;font-size:17px} .minimal-header--dnd_area-module-1 .minimal-mega-menu__col .hs-menu-wrapper ul .hs-menu-item a:hover{color:#6977cf}.minimal-header--dnd_area-module-1 .minimal-mega-menu__col .minimal-mega-menu__col__inner--menu-header .hs-menu-wrapper ul .hs-menu-item.hs-menu-depth-1 > a {font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color:#111111;font-size:17px}.minimal-header--dnd_area-module-1 .minimal-mega-menu__col .hs-menu-wrapper ul .hs-menu-item a:hover:after{background-color:#6977cf}.minimal-header--dnd_area-module-1 .minimal-mega-menu__col .minimal-mega-menu__col__inner--menu-header .hs-menu-wrapper ul .hs-menu-item.hs-menu-depth-1 > a:after{display:none}#minimal-header__icons--search__mmenu{background:var(--primary_color)} </style> <link rel="stylesheet" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/119347658644/1731343098581/module_119347658644_analyst_listing_for_sidebar.min.css"> <link rel="stylesheet" href="/hs/hsstatic/AsyncSupport/static-1.122/sass/rss_post_listing.css"> <link rel="stylesheet" href="https://cdn2.hubspot.net/hub/-1/hub_generated/module_assets/-2712622/1732054504504/module_-2712622_Site_Search_Input.min.css"> <style> .boxs_outer { display: flex; flex-direction: column; gap: 20px; } .boxs_outer .box .content { display: flex; gap: 10px; justify-content: space-between; align-items: center; } .boxs_outer .box .content p, .boxs_outer .box .content h4{ margin:0; padding:0; } .boxs_outer .box .content h4 { font-size: 18px; line-height: 18px; } .boxs_outer .box .content .read_time, .boxs_outer .box .content .post_date, .box .content .author_outer { opacity: .7; font-size: 85%; } .boxs_outer .box .content .right img { max-width: 80px; } .border-row { background: #393333; width: 60px; height: 3px; margin: 12px 0; } .boxs_outer .box .content i { margin: 0; margin-left: 5px; font-style: normal; font-size: 18px; vertical-align: middle; } .boxs_outer .box .content .summary { display: block; margin-bottom: 10px; line-height: 24px; } .blog-post__tag-link { background: var(--secondary); color: var(--white); padding: 0px 4px 1px; border-radius: 2px; } .boxs_outer{ display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 20px; } .boxs_outer .box .content { justify-content: center; flex-direction: column-reverse; border-radius: 10px; overflow: hidden; background:#fff; } .boxs_outer .box .content .right, .boxs_outer .box .content .right img { width: 100%; max-width: 100%; } @media (max-width:991px){ .boxs_outer { grid-template-columns: 1fr 1fr; } @media (max-width:575px){ .boxs_outer { grid-template-columns: 1fr; } .boxs_outer .box .content .left { padding: 20px 3px; } } @media (max-width:576px){ .outer_container{ padding:0px 15px; } } </style> <style> .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul{ list-style:none; padding:0; margin:0 } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul li,.tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul li a{ display:block; padding-right:0rem; cursor:pointer } .tf-footer-04 .tf-footer-nav li a{ line-height:2.5rem } .tf-footer-04 .tf-footer-nav li a:not(:hover){ color:inherit } .tf-footer-04 .social{ list-style:none; padding:0; margin:1rem 0 } .tf-footer-04 .social li{ display:inline-block; text-align:center } .tf-footer-04 .social li a{ border-bottom:none; font-size:1.4em } .tf-footer-04 ul.social li{ display:inline-block } .tf-footer-04 ul.social li i{ border-radius:50%; padding:6px; margin:3px;opacity:1;color:#fff; width:42px; height:42px;display:flex; justify-content:center; align-items:center; -webkit-transition:all ease-in-out .3s; -o-transition:all ease-in-out .3s; transition:all ease-in-out .3s; font-size:18px } .tf-footer-04 ul.social li a:hover i{ opacity:.75 } .tf-footer-04 ul.social li:hover, ul.social li a:hover { opacity: 1; } .tf-footer-04 .footer-logo { margin-bottom: .8rem; padding-bottom: 3rem; } .tf-footer-04 ul.hs-menu-children-wrapper { list-style-type: none; padding: 0; } .tf-footer-04 li.hs-menu-item.hs-menu-depth-2 a { padding: 8px 20px; display: block; } .tf-footer-04 li.hs-menu-item.hs-menu-depth-2 a:hover { background: #000; color: #fff; } .tf-footer-04 .row.footer-row { -webkit-box-align: center; -ms-flex-align: center; align-items: center; } .tf-footer-04 .footer-logo-socials img { max-width: 100%; height: auto; } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul li:hover a, .tf-footer-04 .tf-footer-nav .hs-menu-wrapper > ul li a:hover { color: rgba(129, 206, 228,1.0); } @media only screen and (max-width: 768px) { .tf-footer-04 ul.social li { margin-right: 0.5rem; margin-left: 0; } .row.footer-row { -webkit-box-orient: vertical; -webkit-box-direction: reverse; -ms-flex-direction: column-reverse; flex-direction: column-reverse; } .tf-footer-04 .social { padding-bottom: 0.2rem; padding-top: 0; display: flex; justify-content: center; } .footer-row p { margin-bottom: 20px !important; text-align: center; } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper > ul li, .tf-footer-04 .tf-footer-nav .hs-menu-wrapper > ul li a { line-height: 3; } } .footer-heading { padding-bottom: 5px; margin-top: 20px; } .footer-logo-socials { margin: 40px 0 0 } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul { display: block } .footer-row p { margin-bottom: 0 } .footer-email { padding-bottom: 60px; max-width: 550px; margin: auto; position: relative } .footer-email .actions .hs-button { transition: all .15s ease-in-out; animation-timing-function: ease-in-out; font-family: Poppins, sans-serif; font-style: normal; font-weight: 400; text-decoration: none; font-size: 2rem; line-height: 1.1812500000000001rem; height: 45px; width: 45px; text-align: center; padding: 0rem; border: 1px solid; border-radius: 50%; display: -webkit-inline-box; display: -ms-inline-flexbox; display: flex; justify-content: center; -webkit-box-align: center; -ms-flex-align: center; align-items: center; position: absolute; right: 7px; bottom: 6.8% } .footer-email form { position: relative } .footer-email input:not([type="radio"]):not([type="checkbox"]):not([type="file"]):not([type="submit"]):not([type="button"]) { border-radius: 40px; background: #012E41; border-color: #012E41; color: #f9f9f9; box-shadow: 0 3px 20px #0000002e } .footer-email .hs-error-msgs { position: absolute } .footer-email input[type=submit].hs-button.primary { background: #ffffff !important; color: #012e41; border-color: #ffffff !important } .tf-footer-04 svg { width: 100%; height: auto; margin-top: -15px } .footer__logo { padding-bottom: 10px; } .footer__logo img { width: 150px; height: auto; object-fit: contain } @media(max-width:481px) { .footer-email .actions .hs-button { position: absolute; right: 2px; bottom: 2.5% } .pl-05 { padding-left: 20px } } .Footer { position:relative; } .pl-05{ padding-left:20px } .submitted-message{ text-align:center; color:green } .Footer p a{ border:0!important; text-decoration:none } .email__form input.hs-input.invalid.error{ padding:15px; width:100%; border:none; border-radius:4px; margin-bottom:10px } .email__form ul.no-list.hs-error-msgs.inputs-list{ padding:0 } </style> <style> @font-face { font-family: "Poppins"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Poppins/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Poppins/regular.woff") format("woff"); } @font-face { font-family: "Poppins"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Poppins/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Poppins/regular.woff") format("woff"); } @font-face { font-family: "Raleway"; font-weight: 500; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Raleway/500.woff2") format("woff2"), url("/_hcms/googlefonts/Raleway/500.woff") format("woff"); } @font-face { font-family: "Raleway"; font-weight: 600; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Raleway/600.woff2") format("woff2"), url("/_hcms/googlefonts/Raleway/600.woff") format("woff"); } @font-face { font-family: "Raleway"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Raleway/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Raleway/regular.woff") format("woff"); } @font-face { font-family: "Open Sans"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Open_Sans/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Open_Sans/regular.woff") format("woff"); } @font-face { font-family: "Open Sans"; font-weight: 500; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Open_Sans/500.woff2") format("woff2"), url("/_hcms/googlefonts/Open_Sans/500.woff") format("woff"); } @font-face { font-family: "Open Sans"; font-weight: 600; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Open_Sans/600.woff2") format("woff2"), url("/_hcms/googlefonts/Open_Sans/600.woff") format("woff"); } @font-face { font-family: "Open Sans"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Open_Sans/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Open_Sans/regular.woff") format("woff"); } </style> <script src="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531298689/1725882485377/Ventana_Research_2023/js/jquery-1.7.1.min.js"></script> <script src="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531222542/1725882476332/Ventana_Research_2023/js/jQuery.min.js"></script> <!-- Added by GoogleAnalytics integration --> <script> var _hsp = window._hsp = window._hsp || []; _hsp.push(['addPrivacyConsentListener', function(consent) { if (consent.allowed || (consent.categories && consent.categories.analytics)) { (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create','UA-1223294-1','auto'); ga('send','pageview'); }}]); </script> <!-- /Added by GoogleAnalytics integration --> <!-- Added by GoogleAnalytics4 integration --> <script> var _hsp = window._hsp = window._hsp || []; window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} var useGoogleConsentModeV2 = true; var waitForUpdateMillis = 1000; if (!window._hsGoogleConsentRunOnce) { window._hsGoogleConsentRunOnce = true; gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'wait_for_update': waitForUpdateMillis }); if (useGoogleConsentModeV2) { _hsp.push(['useGoogleConsentModeV2']) } else { _hsp.push(['addPrivacyConsentListener', function(consent){ var hasAnalyticsConsent = consent && (consent.allowed || (consent.categories && consent.categories.analytics)); var hasAdsConsent = consent && (consent.allowed || (consent.categories && consent.categories.advertisement)); gtag('consent', 'update', { 'ad_storage': hasAdsConsent ? 'granted' : 'denied', 'analytics_storage': hasAnalyticsConsent ? 'granted' : 'denied', 'ad_user_data': hasAdsConsent ? 'granted' : 'denied', 'ad_personalization': hasAdsConsent ? 'granted' : 'denied' }); }]); } } gtag('js', new Date()); gtag('set', 'developer_id.dZTQ1Zm', true); gtag('config', 'G-QPB833ZNSJ'); </script> <script async src="https://www.googletagmanager.com/gtag/js?id=G-QPB833ZNSJ"></script> <!-- /Added by GoogleAnalytics4 integration --> <!-- Added by GoogleTagManager integration --> <script> var _hsp = window._hsp = window._hsp || []; window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} var useGoogleConsentModeV2 = true; var waitForUpdateMillis = 1000; var hsLoadGtm = function loadGtm() { if(window._hsGtmLoadOnce) { return; } if (useGoogleConsentModeV2) { gtag('set','developer_id.dZTQ1Zm',true); gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'wait_for_update': waitForUpdateMillis }); _hsp.push(['useGoogleConsentModeV2']) } (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MS22B69'); window._hsGtmLoadOnce = true; }; _hsp.push(['addPrivacyConsentListener', function(consent){ if(consent.allowed || (consent.categories && consent.categories.analytics)){ hsLoadGtm(); } }]); </script> <!-- /Added by GoogleTagManager integration --> <!--thank_you--> <meta property="fb:pages" content="ventanaresearch"> <!-- Chrome, Firefox OS and Opera --> <meta name="theme-color" content="#255A89"> <!-- Windows Phone --> <meta name="msapplication-navbutton-color" content="#255A89"> <!-- iOS Safari --> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="black-translucent"> <link rel="apple-touch-startup-image" href="//matthewbrown.isg-research.net/hubfs/Logos/VentanaResearch_HorizontalLogo_TwoLines_onecolor_Reversed.svg"> <!--<link rel="stylesheet" href="http://research.ventanaresearch.com/hubfs/Website_Files/Javascript/font-awesome.min.css" />--> <link href="https://fonts.googleapis.com/css?family=Open+Sans:400,600,700" rel="stylesheet"> <link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Open+Sans:400,600,700%7CRoboto+Slab:100,300,400,700" media="none" onload="if (media !== 'all') media = 'all'"> <link href="https://matthewbrown.isg-research.net/hubfs/Website_Files/css/animate.css" rel="stylesheet"> <!-- start font awesome <script src="https://kit.fontawesome.com/273b762442.js" crossorigin="anonymous"></script> end font awesome --> <meta property="og:url" content="https://matthewbrown.isg-research.net/tag/total-compensation-management"> <meta property="og:type" content="blog"> <meta name="twitter:card" content="summary"> <link rel="alternate" type="application/rss+xml" href="https://matthewbrown.isg-research.net/rss.xml"> <meta name="twitter:domain" content="matthewbrown.isg-research.net"> <script src="//platform.linkedin.com/in.js" type="text/javascript"> lang: en_US </script> <meta http-equiv="content-language" content="en"> <link rel="preload" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/94310869011/1725882483469/Ventana_Research_2023/css/components/custom-style.min.css" as="style" onload="this.rel='stylesheet'"><noscript><link rel="stylesheet" href="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/94310869011/1725882483469/Ventana_Research_2023/css/components/custom-style.min.css"></noscript> <!--<style> .scrolled.fade-in-bottom { animation: none !important; } </style>--> <style> /*css for menga menu issue fixes */ @media (min-width: 769px){ .minimal-header--dnd_area-module-1 { z-index: 1000 !important; } } </style> <style> .custom-banner { background-attachment: fixed; background-position: center bottom; background-repeat: no-repeat; background-size: cover; padding: 7em 0 3em; text-align: center; } .blog--post__image { text-align: center; } .blog-header{ height: 400px; } .custom-banner { background-position: center top; } img.analyst-header-photo { display:inline; } h1.analyst-header-title{ text-align: center; display:inline; } .analyst-header-photo { width: 180px; } @media (max-width: 600px) { @media (max-width: 600px) { .wrapingimage { float: none !important; width: 100% !important; margin: 0 !important; margin-bottom: 5px !important; } .wrapingimage img { width: 100%; } .analyst-header-photo { width: 150px; } } } .blog-sidebar { -ms-flex-preferred-size: 40%; flex-basis: 40%; /*width: 330px;*/ margin-top: 0px; border: 0px solid; padding: 40px !important; } .wrapingimage { float: right; margin: 5px 5px 5px 20px; } .list-card-p p { font-size: 18px !important; } .author-meta{ font-size: 15px !important; } ul.social-share li { align-items: center; background: #255a89; border-radius: 100%; display: flex; font-size: 20px; height: 40px; justify-content: center; margin: 0 5px; width: 40px; } </style><meta name="generator" content="HubSpot"></head> <body class=""> <!-- Added by GoogleTagManager integration --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MS22B69" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- /Added by GoogleTagManager integration --> <div class="container-fluid body-container body-container--home p-0"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1731579046685" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_widget_1731579046685 span.inner.second_inner ul { list-style:none; margin:0; padding:0; } #hs_cos_wrapper_widget_1731579046685 .top_bar_strip .content_inner { display:flex !important; flex-direction:row-reverse; flex-wrap:wrap !important; justify-content:space-between; } #hs_cos_wrapper_widget_1731579046685 .top_bar_strip .content_inner { text-align:right; } #hs_cos_wrapper_widget_1731579046685 .top_bar_strip { background-color:rgba(17,48,73,1.0); } #hs_cos_wrapper_widget_1731579046685 .top_bar_strip .content_inner ul li a, #hs_cos_wrapper_widget_1731579046685 .top_bar_strip .content_inner .inner { color:rgba(255,255,255,1.0); position:relative; z-index:2; } #hs_cos_wrapper_widget_1731579046685 .top_cta_outer .btn { padding:4px 10px !important; height:auto; border-radius:2px; } #hs_cos_wrapper_widget_1731579046685 .top_cta_outer p { margin:0; padding:0; } #hs_cos_wrapper_widget_1731579046685 .top_bar_strip .content_inner { padding:4px 0px; padding-bottom:5.5px; } #hs_cos_wrapper_widget_1731579046685 span.inner.second_inner { display:flex; align-items:center; } #hs_cos_wrapper_widget_1731579046685 .top_cta_outer a#cta_button_2035844_fdef8ece-3c43-415d-bcfa-76656891e304 { background:#235683 !important; padding:3px 15px !important; line-height:15px !important; font-weight:100 !important; border-radius:0 !important; padding-bottom:9px !important; } #hs_cos_wrapper_widget_1731579046685 .top_cta_outer a#cta_button_2035844_fdef8ece-3c43-415d-bcfa-76656891e304 strong { margin:0; padding:0; line-height:10px; } #hs_cos_wrapper_widget_1731579046685 .top_cta_outer a#cta_button_2035844_fdef8ece-3c43-415d-bcfa-76656891e304 span { font-size:14px !important; text-transform:lowercase; } #hs_cos_wrapper_widget_1731579046685 .top_bar_strip .content_inner { display:block; } @media (max-width:991px) { #hs_cos_wrapper_widget_1731579046685 .top_bar_strip .content_inner { padding-bottom:0.5px !important; } } #hs_cos_wrapper_widget_1731579046685 .top_bar_strip .content_inner ul li a { padding:2px 4px; font-size:14px; margin:0px 4px; position:relative; z-index:2; } #hs_cos_wrapper_widget_1731579046685 .top_bar_strip .content_inner ul { display:inline-flex; flex-direction:row; } @media (max-width:991px) { #hs_cos_wrapper_widget_1731579046685 .top_bar_strip .content_inner .inner.text_content_parent { text-align:center; padding-bottom:5px; line-height:18px; } #hs_cos_wrapper_widget_1731579046685 .top_bar_strip .content_inner { flex-direction:column; align-items:center; text-align:center; } } @media (max-width:575px) { #hs_cos_wrapper_widget_1731579046685 .inner.second_inner ul { display:flex; flex-wrap:wrap; list-style:none; margin:0; padding-left:0; } #hs_cos_wrapper_widget_1731579046685 .top_bar_strip .content_inner { text-align:center; } #hs_cos_wrapper_widget_1731579046685 .top_bar_strip .content_inner ul { justify-content:center; } } .top_bar_strip { display: none !important; } .top_bar_strip.new{ display:block !important; } </style> <div class="top_bar_strip new" style="display:block !important;"> <div class="container"> <div class="row"> <div class="col-md-12"> <div class="content_inner"> <!----> <!-- Default: Display both menu and text content if no specific option is selected --> <span class="inner second_inner"> <div class="top_cta_outer"> <!----> <a class="btn btn-primary" href="https://www.isg-research.net/join-our-community">Join Our Community</a> </div> <ul role="menu"> <!-- logged out --> <li><a href="https://client.isg-research.net/_hcms/mem/login">Login</a></li> <li><a href="https://www.isg-research.net/search"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-search" viewbox="0 0 16 16"> <path d="M11.742 10.344a6.5 6.5 0 1 0-1.397 1.398h-.001c.03.04.062.078.098.115l3.85 3.85a1 1 0 0 0 1.415-1.414l-3.85-3.85a1.007 1.007 0 0 0-.115-.1zM12 6.5a5.5 5.5 0 1 1-11 0 5.5 5.5 0 0 1 11 0z"></path> </svg> Search</a></li> </ul> </span> <!-- Display text content as well --> <span class="inner text_content_parent"> </span> <!----> </div> </div> </div> </div> </div> <script> $(document).ready(function(){ // Remove all code from the top bar which comes from minimal actucall theme $(".top_bar_strip:not(.new)").empty(); }); </script></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-1" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> .top_bar_strip .content_inner { text-align: right; } .top_bar_strip{ background-color:rgba(17, 48, 73, 1.0); } .top_bar_strip .content_inner ul li a, .top_bar_strip .content_inner .inner{ color:rgba(255, 255, 255, 1.0); } .top_bar_strip .content_inner { display:block; } </style> <style> .minimal-has-submenu>.minimal-submenu { background-color: rgba( 255, 255, 255, 1.0);; padding: 0.7rem 10px; } .minimal-header--dnd_area-module-1 .minimal-has-submenu .minimal-submenu a:hover { background-color: rgba( 255, 255, 255, 0.0);; } </style> <div class="top_bar_strip"> <div class="container"> <div class="row"> <div class="col-md-12"> <div class="content_inner"> <span class="inner"> <span id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_dnd_area-module-1_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.ventanaresearch.com/_hcms/mem/login" role="menuitem" target="_self">Log In</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/search" role="menuitem" target="_self"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-search" viewbox="0 0 16 16"> <path d="M11.742 10.344a6.5 6.5 0 1 0-1.397 1.398h-.001c.03.04.062.078.098.115l3.85 3.85a1 1 0 0 0 1.415-1.414l-3.85-3.85a1.007 1.007 0 0 0-.115-.1zM12 6.5a5.5 5.5 0 1 1-11 0 5.5 5.5 0 0 1 11 0z" /> </svg> Search</a></li> </ul> </div></span> </span> </div> </div> </div> </div> </div> <div class="minimal-header minimal-header--dnd_area-module-1 minimal-header--transparent-true minimal-header--mobile-transparent-true minimal-header--mega-menu-full-width" data-sticky="true"> <div class="minimal-header__container minimal-content-wrapper minimal-header--default"> <div class="minimal-header__logo minimal-header__logo--main"> <span id="hs_cos_wrapper_dnd_area-module-1_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://www.isg-research.net/" id="hs-link-dnd_area-module-1_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&amp;height=46&amp;name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&amp;height=23&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&amp;height=46&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&amp;height=69&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&amp;height=92&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&amp;height=115&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&amp;height=138&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a></span> </div> <div class="minimal-header__navigation minimal-header__nav--right"> <nav aria-label="Main menu" class="minimal-navigation-primary"> <ul class="minimal-submenu level-1"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about" class="minimal-menu-link"><span>About Us</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/resources/awards" class="minimal-menu-link"><span>Awards</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://summit.isg-research.net" class="minimal-menu-link"><span>Digital Summit</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/events" class="minimal-menu-link"><span>Events &amp; Webinars</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/media" class="minimal-menu-link"><span>Media Kit</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/ventana-research-is-now-part-of-isg" class="minimal-menu-link"><span>Now Part of ISG</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/teams" class="minimal-menu-link"><span>Our Team</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/client_experience" class="minimal-menu-link"><span>Our eXperience</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/press-release" class="minimal-menu-link"><span>Press Releases</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/en/what-our-clients-say" class="minimal-menu-link"><span>Testimonials</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="javascript:;" class="minimal-menu-link"><span><span class="mega-menu-1">Expertise</span></span></a></span> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industries" class="minimal-menu-link"><span>Industries</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-menu-link"><span>Automotive</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-menu-link"><span>Banking</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-menu-link"><span>Consumer Products</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-menu-link"><span>Financial Services</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-menu-link"><span>Food &amp; Beverage</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-menu-link"><span>Healthcare</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-menu-link"><span>Hospitality</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-menu-link"><span>Insurance</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-menu-link"><span>Manufacturing</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-menu-link"><span>Media &amp; Entertainment</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-menu-link"><span>Real Estate</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-menu-link"><span>Retail</span></a></span> </li> </ul> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research" class="minimal-menu-link"><span>Research</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides" class="minimal-menu-link"><span>Buyers Guides</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides" class="minimal-menu-link"><span>Overview</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers-guides/inclusion" class="minimal-menu-link"><span>Inclusion Policy</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers_guides/vendor_participation" class="minimal-menu-link"><span>Participation</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/published-buyers-guide-research" class="minimal-menu-link"><span>Published</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers-guide-search" class="minimal-menu-link"><span>Search</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-menu-link"><span>Services - Enterprise</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-menu-link"><span>Services - Service Providers</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/software-providers" class="minimal-menu-link"><span>Services - Software Provider Services</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/market-agendas" class="minimal-menu-link"><span>Market Agendas</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/agendas/market-assertions" class="minimal-menu-link"><span>Market Assertions</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vendor-coverage" class="minimal-menu-link"><span>Market Coverage</span></a></span> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="javascript:;" class="minimal-menu-link"><span>Perspectives</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://blog.isg-research.net/" class="minimal-menu-link"><span>Analyst Perspectives</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-4"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://davidmenninger.isg-research.net/" class="minimal-menu-link"><span>David Menninger</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://jefforr.isg-research.net/" class="minimal-menu-link"><span>Jeff Orr</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://keithdawson.isg-research.net" class="minimal-menu-link"><span>Keith Dawson</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://marksmith.isg-research.net/" class="minimal-menu-link"><span>Mark Smith</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://mattaslett.isg-research.net" class="minimal-menu-link"><span>Matt Aslett</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://matthewbrown.isg-research.net" class="minimal-menu-link"><span>Matthew Brown</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://robertkugel.isg-research.net/" class="minimal-menu-link"><span>Robert Kugel</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://stephenhurrell.isg-research.net/" class="minimal-menu-link"><span>Stephen Hurrell</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/market-perspectives" class="minimal-menu-link"><span>Market Perspectives</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/industry-perspectives" class="minimal-menu-link"><span>Industry Perspectives</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/industry-agendas" class="minimal-menu-link"><span>Industry Agendas</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/briefing" class="minimal-menu-link"><span>Request a Briefing</span></a></span> </li> </ul> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services" class="minimal-menu-link"><span>Services</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/enterprises" class="minimal-menu-link"><span>Enterprises</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/organizations/cio-success" class="minimal-menu-link"><span>CIO Success</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/investment-firms" class="minimal-menu-link"><span>Investment Firms</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/service-providers" class="minimal-menu-link"><span>Service Providers</span></a></span> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/software-providers" class="minimal-menu-link"><span>Software Providers</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/analyst_relations" class="minimal-menu-link"><span>Analyst Relations</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/demand_generation" class="minimal-menu-link"><span>Demand Generation</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/product-marketing" class="minimal-menu-link"><span>Product Marketing</span></a></span> </li> </ul> </li> </ul> </li> </ul> </nav> </div> <div class="minimal-header__icons"> </div> <div class="minimal-header__content"> <div class="minimal-social-links"> <a class="minimal-social-links__link" href="https://www.isg-research.net/profile"> <span id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon minimal-social-links__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-labelledby="user1" role="img"><title id="user1">Community Profile</title><g id="user1_layer"><path d="M256 0c88.366 0 160 71.634 160 160s-71.634 160-160 160S96 248.366 96 160 167.634 0 256 0zm183.283 333.821l-71.313-17.828c-74.923 53.89-165.738 41.864-223.94 0l-71.313 17.828C29.981 344.505 0 382.903 0 426.955V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48v-37.045c0-44.052-29.981-82.45-72.717-93.134z" /></g></svg></span> </a> </div> </div> </div> <div class="minimal-header__container minimal-content-wrapper minimal-header--mobile"> <div class="minimal-header__logo minimal-header__logo--main"> <span id="hs_cos_wrapper_dnd_area-module-1_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://www.isg-research.net/" id="hs-link-dnd_area-module-1_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&amp;height=46&amp;name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&amp;height=23&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&amp;height=46&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&amp;height=69&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&amp;height=92&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&amp;height=115&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&amp;height=138&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a></span> </div> <div class="minimal-header__mobile-nav"> <div class="minimal-header__mobile-nav__inner"> <a href="#minimal-header__mobile-nav__mmenu" class="mburger"> <b></b> <b></b> <b></b> </a> </div> </div> <div class="minimal-header__content"> <div class="minimal-social-links"> <a class="minimal-social-links__link" href="https://www.isg-research.net/profile"> <span id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon minimal-social-links__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-labelledby="user1" role="img"><title id="user1">Community Profile</title><g id="user1_layer"><path d="M256 0c88.366 0 160 71.634 160 160s-71.634 160-160 160S96 248.366 96 160 167.634 0 256 0zm183.283 333.821l-71.313-17.828c-74.923 53.89-165.738 41.864-223.94 0l-71.313 17.828C29.981 344.505 0 382.903 0 426.955V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48v-37.045c0-44.052-29.981-82.45-72.717-93.134z" /></g></svg></span> </a> </div> </div> </div> </div> <div class="minimal-header--dnd_area-module-1 minimal-sticky-header minimal-header--mega-menu-full-width"> <div class="minimal-header__container minimal-content-wrapper minimal-header--default"> <div class="minimal-header__logo minimal-header__logo--main"> <span id="hs_cos_wrapper_dnd_area-module-1_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://www.isg-research.net/" id="hs-link-dnd_area-module-1_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&amp;height=46&amp;name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&amp;height=23&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&amp;height=46&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&amp;height=69&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&amp;height=92&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&amp;height=115&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&amp;height=138&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a></span> </div> <div class="minimal-header__navigation minimal-header__nav--right"> <nav aria-label="Main menu" class="minimal-navigation-primary"> <ul class="minimal-submenu level-1"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about" class="minimal-menu-link"><span>About Us</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/resources/awards" class="minimal-menu-link"><span>Awards</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://summit.isg-research.net" class="minimal-menu-link"><span>Digital Summit</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/events" class="minimal-menu-link"><span>Events &amp; Webinars</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/media" class="minimal-menu-link"><span>Media Kit</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/ventana-research-is-now-part-of-isg" class="minimal-menu-link"><span>Now Part of ISG</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/teams" class="minimal-menu-link"><span>Our Team</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/client_experience" class="minimal-menu-link"><span>Our eXperience</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/press-release" class="minimal-menu-link"><span>Press Releases</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/en/what-our-clients-say" class="minimal-menu-link"><span>Testimonials</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="javascript:;" class="minimal-menu-link"><span><span class="mega-menu-1">Expertise</span></span></a></span> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industries" class="minimal-menu-link"><span>Industries</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-menu-link"><span>Automotive</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-menu-link"><span>Banking</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-menu-link"><span>Consumer Products</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-menu-link"><span>Financial Services</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-menu-link"><span>Food &amp; Beverage</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-menu-link"><span>Healthcare</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-menu-link"><span>Hospitality</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-menu-link"><span>Insurance</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-menu-link"><span>Manufacturing</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-menu-link"><span>Media &amp; Entertainment</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-menu-link"><span>Real Estate</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-menu-link"><span>Retail</span></a></span> </li> </ul> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research" class="minimal-menu-link"><span>Research</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides" class="minimal-menu-link"><span>Buyers Guides</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides" class="minimal-menu-link"><span>Overview</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers-guides/inclusion" class="minimal-menu-link"><span>Inclusion Policy</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers_guides/vendor_participation" class="minimal-menu-link"><span>Participation</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/published-buyers-guide-research" class="minimal-menu-link"><span>Published</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers-guide-search" class="minimal-menu-link"><span>Search</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-menu-link"><span>Services - Enterprise</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-menu-link"><span>Services - Service Providers</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/software-providers" class="minimal-menu-link"><span>Services - Software Provider Services</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/market-agendas" class="minimal-menu-link"><span>Market Agendas</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/agendas/market-assertions" class="minimal-menu-link"><span>Market Assertions</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vendor-coverage" class="minimal-menu-link"><span>Market Coverage</span></a></span> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="javascript:;" class="minimal-menu-link"><span>Perspectives</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://blog.isg-research.net/" class="minimal-menu-link"><span>Analyst Perspectives</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-4"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://davidmenninger.isg-research.net/" class="minimal-menu-link"><span>David Menninger</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://jefforr.isg-research.net/" class="minimal-menu-link"><span>Jeff Orr</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://keithdawson.isg-research.net" class="minimal-menu-link"><span>Keith Dawson</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://marksmith.isg-research.net/" class="minimal-menu-link"><span>Mark Smith</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://mattaslett.isg-research.net" class="minimal-menu-link"><span>Matt Aslett</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://matthewbrown.isg-research.net" class="minimal-menu-link"><span>Matthew Brown</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://robertkugel.isg-research.net/" class="minimal-menu-link"><span>Robert Kugel</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://stephenhurrell.isg-research.net/" class="minimal-menu-link"><span>Stephen Hurrell</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/market-perspectives" class="minimal-menu-link"><span>Market Perspectives</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/industry-perspectives" class="minimal-menu-link"><span>Industry Perspectives</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/industry-agendas" class="minimal-menu-link"><span>Industry Agendas</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/briefing" class="minimal-menu-link"><span>Request a Briefing</span></a></span> </li> </ul> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services" class="minimal-menu-link"><span>Services</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/enterprises" class="minimal-menu-link"><span>Enterprises</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/organizations/cio-success" class="minimal-menu-link"><span>CIO Success</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/investment-firms" class="minimal-menu-link"><span>Investment Firms</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/service-providers" class="minimal-menu-link"><span>Service Providers</span></a></span> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/software-providers" class="minimal-menu-link"><span>Software Providers</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/analyst_relations" class="minimal-menu-link"><span>Analyst Relations</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/demand_generation" class="minimal-menu-link"><span>Demand Generation</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/product-marketing" class="minimal-menu-link"><span>Product Marketing</span></a></span> </li> </ul> </li> </ul> </li> </ul> </nav> </div> <div class="minimal-header__icons"> </div> <div class="minimal-header__content"> <div class="minimal-social-links"> <a class="minimal-social-links__link" href="https://www.isg-research.net/profile"> <span id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon minimal-social-links__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-labelledby="user1" role="img"><title id="user1">Community Profile</title><g id="user1_layer"><path d="M256 0c88.366 0 160 71.634 160 160s-71.634 160-160 160S96 248.366 96 160 167.634 0 256 0zm183.283 333.821l-71.313-17.828c-74.923 53.89-165.738 41.864-223.94 0l-71.313 17.828C29.981 344.505 0 382.903 0 426.955V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48v-37.045c0-44.052-29.981-82.45-72.717-93.134z" /></g></svg></span> </a> </div> </div> </div> <div class="minimal-header__container minimal-content-wrapper minimal-header--mobile"> <div class="minimal-header__logo minimal-header__logo--main"> <span id="hs_cos_wrapper_dnd_area-module-1_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://www.isg-research.net/" id="hs-link-dnd_area-module-1_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&amp;height=46&amp;name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&amp;height=23&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&amp;height=46&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&amp;height=69&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&amp;height=92&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&amp;height=115&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&amp;height=138&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a></span> </div> <div class="minimal-header__mobile-nav"> <div class="minimal-header__mobile-nav__inner"> <a href="#minimal-header__mobile-nav__mmenu" class="mburger"> <b></b> <b></b> <b></b> </a> </div> </div> <div class="minimal-header__content"> <div class="minimal-social-links"> <a class="minimal-social-links__link" href="https://www.isg-research.net/profile"> <span id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon minimal-social-links__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-labelledby="user1" role="img"><title id="user1">Community Profile</title><g id="user1_layer"><path d="M256 0c88.366 0 160 71.634 160 160s-71.634 160-160 160S96 248.366 96 160 167.634 0 256 0zm183.283 333.821l-71.313-17.828c-74.923 53.89-165.738 41.864-223.94 0l-71.313 17.828C29.981 344.505 0 382.903 0 426.955V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48v-37.045c0-44.052-29.981-82.45-72.717-93.134z" /></g></svg></span> </a> </div> </div> </div> </div> <div id="minimal-header__mobile-nav__mmenu" class="minimal-header__mobile-nav__mmenu" data-navigation-title="" data-position="right"> <div> <ul class="minimal-mobile-menu-submenu level-1"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="javascript:;" class="minimal-mobile-menu-link"><span></span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/search" class="minimal-mobile-menu-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-search" viewbox="0 0 16 16"> <path d="M11.742 10.344a6.5 6.5 0 1 0-1.397 1.398h-.001c.03.04.062.078.098.115l3.85 3.85a1 1 0 0 0 1.415-1.414l-3.85-3.85a1.007 1.007 0 0 0-.115-.1zM12 6.5a5.5 5.5 0 1 1-11 0 5.5 5.5 0 0 1 11 0z" /> </svg> Search</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about" class="minimal-mobile-menu-link"><span>About Us</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://summit.isg-research.net" class="minimal-mobile-menu-link"><span>Ventana Research Digital Summit</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/ventana-research-is-now-part-of-isg" class="minimal-mobile-menu-link"><span>Ventana Research is Now Part of ISG</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.ventanaresearch.com/about/teams" class="minimal-mobile-menu-link"><span>Our Team</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/client_experience" class="minimal-mobile-menu-link"><span>Our eXperience</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/en/what-our-clients-say" class="minimal-mobile-menu-link"><span>Testimonials</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/resources/awards" class="minimal-mobile-menu-link"><span>Awards</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/events" class="minimal-mobile-menu-link"><span>Events &amp; Webinars</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/press-release" class="minimal-mobile-menu-link"><span>Press Releases</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/media" class="minimal-mobile-menu-link"><span>Media Kit</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/teams" class="minimal-mobile-menu-link"><span>Our Team</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/teams" class="minimal-mobile-menu-link"><span>Leadership Team</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/teams" class="minimal-mobile-menu-link"><span>Analyst Team</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/teams" class="minimal-mobile-menu-link"><span>Directors Team</span></a></span> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about#Services" class="minimal-mobile-menu-link"><span>Our Services</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/contact" class="minimal-mobile-menu-link"><span>Contact Us</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research" class="minimal-mobile-menu-link"><span>Expertise</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/analytics-and-data" class="minimal-mobile-menu-link"><span>Analytics and Data</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/artificalintelligencemachinelearning" class="minimal-mobile-menu-link"><span>AI &amp; Machine Learning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/analytics" class="minimal-mobile-menu-link"><span>Analytics</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/data-intelligence" class="minimal-mobile-menu-link"><span>Data Intelligence</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/data-operations" class="minimal-mobile-menu-link"><span>Data Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/data-platforms" class="minimal-mobile-menu-link"><span>Data Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/streaming-and-events" class="minimal-mobile-menu-link"><span>Streaming &amp; Events</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/artificial-intelligence" class="minimal-mobile-menu-link"><span>Artificial Intelligence</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/computer-vision" class="minimal-mobile-menu-link"><span>Computer Vision</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/deep-learning" class="minimal-mobile-menu-link"><span>Deep Learning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/generative-ai" class="minimal-mobile-menu-link"><span>Generative AI</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/mlops" class="minimal-mobile-menu-link"><span>Machine Learning Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/model-building-and-llm" class="minimal-mobile-menu-link"><span>Model Building &amp; Large Language Models</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/natural-language-processing" class="minimal-mobile-menu-link"><span>Natural Language Processing</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/customerexperience" class="minimal-mobile-menu-link"><span>Customer Experience</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/agentmanagement" class="minimal-mobile-menu-link"><span>Agent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/contactcenter" class="minimal-mobile-menu-link"><span>Contact Center</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/customerexperiencemanagement" class="minimal-mobile-menu-link"><span>Customer Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/fieldservice" class="minimal-mobile-menu-link"><span>Field Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/intelligentselfservice" class="minimal-mobile-menu-link"><span>Intelligent Self-Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/voiceofthecustomer" class="minimal-mobile-menu-link"><span>Voice of the Customer</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitalbusiness" class="minimal-mobile-menu-link"><span>Digital Business</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-applications" class="minimal-mobile-menu-link"><span>Digital Applications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digitalcommunications" class="minimal-mobile-menu-link"><span>Digital Communications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-intelligence" class="minimal-mobile-menu-link"><span>Digital Intelligence</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-operations" class="minimal-mobile-menu-link"><span>Digital Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/experiencemanagement" class="minimal-mobile-menu-link"><span>Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/generative-ai" class="minimal-mobile-menu-link"><span>Generative AI</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/performancemanagement" class="minimal-mobile-menu-link"><span>Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/sustainabilityandesg" class="minimal-mobile-menu-link"><span>Sustainability &amp; ESG</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/workmanagement" class="minimal-mobile-menu-link"><span>Work Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitaltechnology" class="minimal-mobile-menu-link"><span>Digital Technology</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/businesscontinuity" class="minimal-mobile-menu-link"><span>Business Continuity</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/cloudcomputing" class="minimal-mobile-menu-link"><span>Cloud Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/devops" class="minimal-mobile-menu-link"><span>DevOps and Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/digitalsecurity" class="minimal-mobile-menu-link"><span>Digital Security</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/intelligentautomation" class="minimal-mobile-menu-link"><span>Intelligent Automation</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/internetofthings" class="minimal-mobile-menu-link"><span>IoT and Edge Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/itops" class="minimal-mobile-menu-link"><span>ITOps</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/it-service-management" class="minimal-mobile-menu-link"><span>IT Service Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/observability" class="minimal-mobile-menu-link"><span>Observability</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/humancapitalmanagement" class="minimal-mobile-menu-link"><span>Human Capital Management</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/employeeexperience" class="minimal-mobile-menu-link"><span>Employee Experience</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/learningmanagement" class="minimal-mobile-menu-link"><span>Learning Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/payrollmanagement" class="minimal-mobile-menu-link"><span>Payroll Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/talentmanagement" class="minimal-mobile-menu-link"><span>Talent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/totalcompensationmanagement" class="minimal-mobile-menu-link"><span>Total Compensation Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/workforcemanagement" class="minimal-mobile-menu-link"><span>Workforce Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/marketing" class="minimal-mobile-menu-link"><span>Marketing</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/customerdataplatforms" class="minimal-mobile-menu-link"><span>Customer Data Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalexperienceplatforms" class="minimal-mobile-menu-link"><span>Digital Experience Platform</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalmarketing" class="minimal-mobile-menu-link"><span>Digital Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/intelligentmarketing" class="minimal-mobile-menu-link"><span>Intelligent Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/marketingperformancemanagement" class="minimal-mobile-menu-link"><span>Marketing Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/productexperiencemanagement" class="minimal-mobile-menu-link"><span>Product Experience Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeoffinance" class="minimal-mobile-menu-link"><span>Office of Finance</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/businessplanning" class="minimal-mobile-menu-link"><span>Business Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/digitalfinance" class="minimal-mobile-menu-link"><span>Digital Finance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/erpandcontinuousaccounting" class="minimal-mobile-menu-link"><span>ERP &amp; Continuous Accounting</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/consolidate-and-close-management" class="minimal-mobile-menu-link"><span>Consolidate &amp; Close Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/procure-to-pay" class="minimal-mobile-menu-link"><span>Procure-to-Pay</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/order-to-cash" class="minimal-mobile-menu-link"><span>Order-to-Cash</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeofrevenue" class="minimal-mobile-menu-link"><span>Office of Revenue</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/digitalcommerce" class="minimal-mobile-menu-link"><span>Digital Commerce</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/partnermanagement" class="minimal-mobile-menu-link"><span>Partner Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenuemanagement" class="minimal-mobile-menu-link"><span>Revenue Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenueperformancemanagement" class="minimal-mobile-menu-link"><span>Revenue Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/salesengagement" class="minimal-mobile-menu-link"><span>Sales Engagement</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/subscriptionmanagement" class="minimal-mobile-menu-link"><span>Subscription Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/operationsandsupplychain" class="minimal-mobile-menu-link"><span>Operations &amp; Supply Chain</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousplanning" class="minimal-mobile-menu-link"><span>Continuous Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousupplychainanderp" class="minimal-mobile-menu-link"><span>Continuous Supply Chain &amp; ERP</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/productinformationmanagement" class="minimal-mobile-menu-link"><span>Product Information Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/propertytechnology" class="minimal-mobile-menu-link"><span>Property Technology</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/supplierrelationshipmanagement" class="minimal-mobile-menu-link"><span>Supplier Relationship Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/sustainabilitymanagement" class="minimal-mobile-menu-link"><span>Sustainability Management</span></a></span> </li> </ul> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industries" class="minimal-mobile-menu-link"><span>Industries</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-mobile-menu-link"><span>Automotive</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-mobile-menu-link"><span>Banking</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-mobile-menu-link"><span>Consumer Products</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-mobile-menu-link"><span>Financial Services</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-mobile-menu-link"><span>Food &amp; Beverage</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-mobile-menu-link"><span>Healthcare</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-mobile-menu-link"><span>Hospitality</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-mobile-menu-link"><span>Insurance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-mobile-menu-link"><span>Manufacturing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-mobile-menu-link"><span>Media &amp; Entertainment</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-mobile-menu-link"><span>Real Estate</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-mobile-menu-link"><span>Retail</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research" class="minimal-mobile-menu-link"><span>Research</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/market-agendas" class="minimal-mobile-menu-link"><span>Market Agendas</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://blog.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Analyst Perspectives</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://davidmenninger.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>David Menninger</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://jefforr.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Jeff Orr</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://keithdawson.isg-research.net" class="minimal-mobile-menu-link"><span>Keith Dawson</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://marksmith.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Mark Smith</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://mattaslett.isg-research.net" class="minimal-mobile-menu-link"><span>Matt Aslett</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://matthewbrown.isg-research.net" class="minimal-mobile-menu-link"><span>Matthew Brown</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://robertkugel.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Robert Kugel</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://stephenhurrell.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Stephen Hurrell</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/analyst-perspective-policy" class="minimal-mobile-menu-link"><span>Our Policy</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides" class="minimal-mobile-menu-link"><span>Buyers Guide</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.ventanaresearch.com/research/buyers-guides" class="minimal-mobile-menu-link"><span>Overview</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers-guides/inclusion" class="minimal-mobile-menu-link"><span>Inclusion Policy</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers_guides/vendor_participation" class="minimal-mobile-menu-link"><span>Participation</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/published-buyers-guide-research" class="minimal-mobile-menu-link"><span>Published</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.ventanaresearch.com/buyers-guide-search" class="minimal-mobile-menu-link"><span>Search</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-mobile-menu-link"><span>Services - Enterprise</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-mobile-menu-link"><span>Services - Service Providers</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/software-providers" class="minimal-mobile-menu-link"><span>Services - Software Provider</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/market-perspectives" class="minimal-mobile-menu-link"><span>Market Perspectives</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/market-perspective-policy" class="minimal-mobile-menu-link"><span>Our Policy</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/industry-perspectives" class="minimal-mobile-menu-link"><span>Industry Perspectives</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/industry-perspective-policy" class="minimal-mobile-menu-link"><span>Our Policy</span></a></span> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vendor-coverage" class="minimal-mobile-menu-link"><span>Market Coverage</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers-guides" class="minimal-mobile-menu-link"><span>Published Research</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/briefing" class="minimal-mobile-menu-link"><span>Request a Briefing</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services" class="minimal-mobile-menu-link"><span>Services</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/investment-firms" class="minimal-mobile-menu-link"><span>Investment Firms</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/enterprises" class="minimal-mobile-menu-link"><span>Enterprises</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/organizations/cio-success" class="minimal-mobile-menu-link"><span>CIO Success</span></a></span> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/service-providers" class="minimal-mobile-menu-link"><span>Service Providers</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/software-providers" class="minimal-mobile-menu-link"><span>Software Providers</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/analyst_relations" class="minimal-mobile-menu-link"><span>Analyst Relations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/demand_generation" class="minimal-mobile-menu-link"><span>Demand Generation</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/product-marketing" class="minimal-mobile-menu-link"><span>Product Marketing</span></a></span> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vendor-coverage" class="minimal-mobile-menu-link"><span>Market Coverage</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/briefing" class="minimal-mobile-menu-link"><span>Request a Briefing</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/resources" class="minimal-mobile-menu-link"><span>Resources</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/resources/awards" class="minimal-mobile-menu-link"><span>Award Programs</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/resources/awards/innovation" class="minimal-mobile-menu-link"><span>Digital Innovation Awards</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/resources/awards/leadership" class="minimal-mobile-menu-link"><span>Digital Leadership Awards</span></a></span> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/press-release" class="minimal-mobile-menu-link"><span>Press Releases</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/events" class="minimal-mobile-menu-link"><span>Events &amp; Webinars</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/media" class="minimal-mobile-menu-link"><span>Media Kit</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/careers" class="minimal-mobile-menu-link"><span>Careers</span></a></span> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/contact" class="minimal-mobile-menu-link"><span>Contact Us</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/join-our-community" class="minimal-mobile-menu-link"><span>Join our Community</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net" class="minimal-mobile-menu-link"><span>Home</span></a></span> </li> </ul> <!-- mobile menu --> <div class="minimal-header__mobile-nav__mmenu__content"> </div> <!-- expiriment js --> <script> $(document).ready(function(){ $(".mm-listitem__text").append(""); }); $(document).ready(function(){ $("#minimal-header__mobile-nav__mmenu .mm-panels .mm-panel .mm-listview li span a span span ").click(function(){ $(".minimal-header__mobile-nav__mmenu__content").toggleClass("active"); }); }); </script> </div> </div> <div class="minimal-mega-menu mega-menu-1 minimal-mega-menu--col5 minimal-mega-menu--20_20_20_20_20" data-mega-menu-title="Expertise"> <div class="minimal-content-wrapper"> <div class="minimal-mega-menu__inner"> <div class="minimal-mega-menu__col minimal-mega-menu__col1"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_1.richtext"><p><a href="https://www.ventanaresearch.com/analytics-and-data" rel="noopener"><strong>Analytics &amp; Data</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/artificalintelligencemachinelearning" target="_self" class="expertise-mega-menu-item" role="menuitem">AI &amp; Machine Learning</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/analytics" target="_self" class="expertise-mega-menu-item" role="menuitem">Analytics</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/data-intelligence" target="_self" class="expertise-mega-menu-item" role="menuitem">Data Intelligence</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/data-operations" target="_self" class="expertise-mega-menu-item" role="menuitem">Data Operations</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/data-platforms" target="_self" class="expertise-mega-menu-item" role="menuitem">Data Platforms</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/streaming-and-events" target="_self" class="expertise-mega-menu-item" role="menuitem">Streaming &amp; Events</a></li> </ul> <p>&nbsp;</p> <p><a href="https://www.ventanaresearch.com/artificial-intelligence" rel="noopener"><strong>Artificial Intelligence</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/computer-vision" target="_self" role="menuitem">Computer Vision</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/deep-learning" target="_self" role="menuitem">Deep Learning</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/generative-ai" target="_self" role="menuitem">Generative AI</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/mlops" target="_self" role="menuitem">Machine Learning Operations</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/model-building-and-llm" target="_self" role="menuitem">Model Building &amp; Large Language Models</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/natural-language-processing" target="_self" role="menuitem">Natural Language Processing</a></li> </ul></div> <span id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="mega-form"> </div> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col2"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_2.richtext"><p><a href="https://www.ventanaresearch.com/customerexperience" rel="noopener"><strong>Customer Experience</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/agentmanagement" target="_self" class="expertise-mega-menu-item" role="menuitem">Agent Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/contactcenter" target="_self" class="expertise-mega-menu-item" role="menuitem">Contact Center</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/customerexperiencemanagement" target="_self" class="expertise-mega-menu-item" role="menuitem">Customer Experience Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/fieldservice" target="_self" class="expertise-mega-menu-item" role="menuitem">Field Service</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/intelligentselfservice" target="_self" class="expertise-mega-menu-item" role="menuitem">Intelligent Self-Service</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/voiceofthecustomer" target="_self" class="expertise-mega-menu-item" role="menuitem">Voice of the Customer</a></li> </ul> <p>&nbsp;</p> <p><a href="https://www.ventanaresearch.com/digitalbusiness" rel="noopener"><strong>Digital Business</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/digital-applications" target="_self" role="menuitem">Digital Applications</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/digitalcommunications" target="_self" role="menuitem">Digital Communications</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/digital-intelligence" target="_self" role="menuitem">Digital Intelligence</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/digital-operations" target="_self" role="menuitem">Digital Operations</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/experiencemanagement" target="_self" role="menuitem">Experience Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/generative-ai" target="_self" role="menuitem">Generative AI</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/performancemanagement" target="_self" role="menuitem">Performance Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/sustainabilityandesg" target="_self" role="menuitem">Sustainability &amp; ESG</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/workmanagement" target="_self" role="menuitem">Work Management</a></li> </ul></div> <span id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="mega-form"> </div> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col3"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_3.richtext"><p><a href="https://www.ventanaresearch.com/digitaltechnology" rel="noopener"><strong>Digital Technology</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/businesscontinuity" target="_self" role="menuitem"> Business Continuity</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/cloudcomputing" target="_self" role="menuitem"> Cloud Computing</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/devops" target="_self" role="menuitem"> DevOps and Platforms</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/digitalsecurity" target="_self" role="menuitem"> Digital Security</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/intelligentautomation" target="_self" role="menuitem"> Intelligent Automation</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/internetofthings" target="_self" role="menuitem"> IoT and Edge Computing</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/itops" target="_self" role="menuitem"> ITOps</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/it-service-management" target="_self" role="menuitem"> IT Service Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/observability" target="_self" role="menuitem"> Observability</a></li> </ul> <p>&nbsp;</p> <p><a href="https://www.ventanaresearch.com/humancapitalmanagement" rel="noopener"><strong>Human Capital Management</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/employeeexperience" target="_self" role="menuitem">Employee Experience</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/learningmanagement" target="_self" role="menuitem">Learning Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/payrollmanagement" target="_self" role="menuitem">Payroll Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/talentmanagement" target="_self" role="menuitem">Talent Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancaptialmanagement/totalcompensationmanagement" target="_self" role="menuitem">Total Compensation Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/workforcemanagement" target="_self" role="menuitem">Workforce Management</a></li> </ul></div> <span id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col4"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_4.richtext"><p><a href="https://www.ventanaresearch.com/marketing" rel="noopener"><strong>Marketing</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/customerdataplatforms" target="_self" role="menuitem">Customer Data Platforms</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/digitalexperienceplatforms" target="_self" role="menuitem">Digital Experience Platforms</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/digitalmarketing" target="_self" role="menuitem">Digital Marketing</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/intelligentmarketing" target="_self" role="menuitem">Intelligent Marketing</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/marketingperformancemanagement" target="_self" role="menuitem">Marketing Performance Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/productexperiencemanagement" target="_self" role="menuitem">Product Experience Management</a></li> </ul> <p>&nbsp;</p> <p><a href="https://www.ventanaresearch.com/officeoffinance" rel="noopener"><strong>Office of Finance</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/businessplanning" target="_self" role="menuitem">Business Planning</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/consolidate-and-close-management" target="_self" role="menuitem">Consolidate and Close Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/digitalfinance" target="_self" role="menuitem">Digital Finance</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/erpandcontinuousaccounting" target="_self" role="menuitem">ERP &amp; Continuous Accounting</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/order-to-cash" target="_self" role="menuitem">Order-to-Cash</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/procure-to-pay" target="_self" role="menuitem">Procure-to-Pay</a></li> </ul></div> <span id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col5"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_5.richtext"><p><a href="https://www.ventanaresearch.com/officeofrevenue" rel="noopener"><strong>Office of Revenue</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/digitalcommerce" target="_self" role="menuitem">Digital Commerce</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/partnermanagement" target="_self" role="menuitem">Partner Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/revenuemanagement" target="_self" role="menuitem">Revenue Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/revenueperformancemanagement" target="_self" role="menuitem">Revenue Performance Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/salesengagement" target="_self" role="menuitem">Sales Engagement</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/subscriptionmanagement" target="_self" role="menuitem">Subscription Management</a></li> </ul> <p>&nbsp;</p> <p><a href="https://www.ventanaresearch.com/operationsandsupplychain" rel="noopener"><strong>Operations &amp; Supply Chain</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/continuousplanning" target="_self" role="menuitem">Continuous Planning</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/continuousupplychainanderp" target="_self" role="menuitem">Continuous Supply Chain &amp; ERP</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/productinformationmanagement" target="_self" role="menuitem">Product Information Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/propertytechnology" target="_self" role="menuitem">Property Technology</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/supplierrelationshipmanagement" target="_self" role="menuitem">Supplier Relationship Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/sustainabilitymanagement" target="_self" role="menuitem">Sustainability Management</a></li> </ul></div> <span id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="bottom_rich_text"> </div> </div> </div> </div> </div> </div> <div class="minimal-mega-menu mega-menu-2 minimal-mega-menu--col3 minimal-mega-menu--33_33_33" data-mega-menu-title="Services"> <div class="minimal-content-wrapper"> <div class="minimal-mega-menu__inner"> <div class="minimal-mega-menu__col minimal-mega-menu__col1"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_1.richtext"><p><a href="https://www.ventanaresearch.com/services/organizations" rel="noopener"><strong>Services for Organizations</strong></a></p> <p>Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection</p> <p><strong><a href="https://www.ventanaresearch.com/services/strategy-sessions-for-users" rel="noopener">Consulting &amp; Strategy Sessions</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/ventana_on-demand/organizations" rel="noopener">Ventana On Demand</a></strong></p></div> <span id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="mega-form"> </div> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col2"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_2.richtext"><p><a href="https://www.ventanaresearch.com/services/investment-firms" rel="noopener"><strong>Services for Investment Firms</strong></a></p> <p>We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.</p> <p><strong><a href="https://www.ventanaresearch.com/services/strategy-sessions-for-users" rel="noopener">Consulting &amp; Strategy Sessions</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/ventana_on-demand/investment-firms" rel="noopener">Ventana On Demand</a></strong></p></div> <span id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="mega-form"> </div> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col3"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_3.richtext"><p><a href="https://www.ventanaresearch.com/services/vendors" rel="noopener"><strong>Services for Technology Vendors</strong></a></p> <p>We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.</p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/analyst_relations" rel="noopener">Analyst Relations</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/demand_generation" rel="noopener">Demand Generation</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/product-marketing" rel="noopener">Product Marketing</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/vendor-coverage" target="_self" role="menuitem">Market Coverage</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/briefing" target="_self" role="menuitem">Request a Briefing</a></strong><br><br><br></p></div> <span id="hs_cos_wrapper_dnd_area-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="bottom_rich_text"> </div> </div> </div> </div> </div> </div> <script src="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223305/1725882478811/Ventana_Research_2023/js/mmenu.min.js"></script> </div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div> </div> </div> <div id="hs_cos_wrapper_Structured_data" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> <div class="body-container-wrapper"> <div class="blog-header background-image post_page_2" data-bg-color="secondary" style=" background-size:cover; background-position:50%; background-repeat:no-repeat; background-image:url(https://matthewbrown.isg-research.net/hubfs/_images/_backgrounds_expertise/Expertise_HCM_101586374_1200px.jpg); "> <!-- <div class="custom-banner" style="background-image: -moz-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url(''); background-image: -webkit-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url(''); background-image: -ms-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url(''); background-image: linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url('');"> <div class="custom-banner-content"> <h1><img class="analyst-header-photo" src="https://jefforr.isg-research.net/hubfs/_images/_team/profile_vr_jeff_orr_circle_292x292.png" style="padding: 10px; "><br>Matthew Brown's Analyst Perspectives</h1> </div> </div> --> <div class="row-fluid"> <div class="blog-header__inner dnd-row"> <div class="blog--post__image dnd-section"> <img class="analyst-header-photo" src="https://matthewbrown.isg-research.net/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png" style="padding: 10px; "> <br> <h1 class="analyst-header-title">Matthew Brown's Analyst Perspectives</h1> <!-- <h1><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Matthew Brown listing page</span>123tests</h1>--> </div> </div> </div> </div> <div class="content-wrapper-listing blog-single"> <div class="blog-content-wrapper"> <div> <!-- class="blog-index" --> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://matthewbrown.isg-research.net/beyond-buzzwords-how-hr-tech-can-drive-deib-success">Beyond Buzzwords: How HR Tech Can Drive DEIB Success</a></h2> <div class="author-meta"> Posted by <a href="https://matthewbrown.isg-research.net/author/matthew-brown"> Matthew Brown </a> on <span class="post-date">06 November 2024 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://matthewbrown.isg-research.net/hs-fs/hubfs/Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png?width=200&amp;name=Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png" width="200" !important: srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png?width=100&amp;name=Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png?width=200&amp;name=Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png?width=300&amp;name=Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png 300w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png?width=400&amp;name=Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png 400w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png?width=500&amp;name=Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png 500w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png?width=600&amp;name=Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span>For many years, HR teams encountered an endless stream of buzzwords often intended to garner excitement about new technological developments or further evolution of the HR profession. Unfortunately, this often leads us down unproductive paths in the attempt to be part of the conversation. Often, executives and senior leaders will express a requirement to include the latest buzzwords in any software RFPs as a minimum for participation. HR teams find themselves in a position of compliance but...</span></p> </div> <a href="https://matthewbrown.isg-research.net/beyond-buzzwords-how-hr-tech-can-drive-deib-success"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://matthewbrown.isg-research.net/tag/human-capital-management">Human Capital Management</a>, <a href="https://matthewbrown.isg-research.net/tag/learning-management">Learning Management</a>, <a href="https://matthewbrown.isg-research.net/tag/talent-management">Talent Management</a>, <a href="https://matthewbrown.isg-research.net/tag/workforce-management">Workforce Management</a>, <a href="https://matthewbrown.isg-research.net/tag/payroll-management">Payroll Management</a>, <a href="https://matthewbrown.isg-research.net/tag/total-compensation-management">Total Compensation Management</a>, <a href="https://matthewbrown.isg-research.net/tag/employee-experience">employee experience</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://matthewbrown.isg-research.net/embracing-the-skills-economy-a-talent-management-revolution">Embracing the Skills Economy: A Talent Management Revolution</a></h2> <div class="author-meta"> Posted by <a href="https://matthewbrown.isg-research.net/author/matthew-brown"> Matthew Brown </a> on <span class="post-date">19 September 2024 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://matthewbrown.isg-research.net/hs-fs/hubfs/Human%20Capital%20Management%20-%20Matthew%20Brown.png?width=200&amp;name=Human%20Capital%20Management%20-%20Matthew%20Brown.png" width="200" !important: srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/Human%20Capital%20Management%20-%20Matthew%20Brown.png?width=100&amp;name=Human%20Capital%20Management%20-%20Matthew%20Brown.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Human%20Capital%20Management%20-%20Matthew%20Brown.png?width=200&amp;name=Human%20Capital%20Management%20-%20Matthew%20Brown.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Human%20Capital%20Management%20-%20Matthew%20Brown.png?width=300&amp;name=Human%20Capital%20Management%20-%20Matthew%20Brown.png 300w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Human%20Capital%20Management%20-%20Matthew%20Brown.png?width=400&amp;name=Human%20Capital%20Management%20-%20Matthew%20Brown.png 400w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Human%20Capital%20Management%20-%20Matthew%20Brown.png?width=500&amp;name=Human%20Capital%20Management%20-%20Matthew%20Brown.png 500w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Human%20Capital%20Management%20-%20Matthew%20Brown.png?width=600&amp;name=Human%20Capital%20Management%20-%20Matthew%20Brown.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>The topic of skills is not new to the world of talent management or development, making many appearances in the talent conversation over the years. Recently, it has been a permanent fixture in the discussion, focusing on the total integration of skills across all aspects of the employee experience. The term “skills economy” describes the evolution of how value is assigned in the workplace and employment, emphasizing the importance of individual skills over traditional job credentials.</p> </div> <a href="https://matthewbrown.isg-research.net/embracing-the-skills-economy-a-talent-management-revolution"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://matthewbrown.isg-research.net/tag/human-capital-management">Human Capital Management</a>, <a href="https://matthewbrown.isg-research.net/tag/learning-management">Learning Management</a>, <a href="https://matthewbrown.isg-research.net/tag/talent-management">Talent Management</a>, <a href="https://matthewbrown.isg-research.net/tag/workforce-management">Workforce Management</a>, <a href="https://matthewbrown.isg-research.net/tag/payroll-management">Payroll Management</a>, <a href="https://matthewbrown.isg-research.net/tag/total-compensation-management">Total Compensation Management</a>, <a href="https://matthewbrown.isg-research.net/tag/employee-experience">employee experience</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://matthewbrown.isg-research.net/compensation-renaissance-the-role-of-technology-in-revamping-rewards">Compensation Renaissance: The Role of Technology in Revamping Rewards</a></h2> <div class="author-meta"> Posted by <a href="https://matthewbrown.isg-research.net/author/matthew-brown"> Matthew Brown </a> on <span class="post-date">13 August 2024 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://matthewbrown.isg-research.net/hs-fs/hubfs/Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png?width=200&amp;name=Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png" width="200" !important: srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png?width=100&amp;name=Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png?width=200&amp;name=Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png?width=300&amp;name=Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png 300w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png?width=400&amp;name=Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png 400w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png?width=500&amp;name=Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png 500w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png?width=600&amp;name=Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>Compensation practices are currently experiencing a substantial transformation, driven by evolving workforce expectations and rapid technological innovation. This shift is fundamentally reshaping how organizations approach rewards and recognition for workers. Technologies like data analytics enable more precise and personalized compensation management strategies while also fostering greater transparency and equity in how performance is measured and rewarded. These changes reflect a broader...</p> </div> <a href="https://matthewbrown.isg-research.net/compensation-renaissance-the-role-of-technology-in-revamping-rewards"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://matthewbrown.isg-research.net/tag/human-capital-management">Human Capital Management</a>, <a href="https://matthewbrown.isg-research.net/tag/total-compensation-management">Total Compensation Management</a>, <a href="https://matthewbrown.isg-research.net/tag/employee-experience">employee experience</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://matthewbrown.isg-research.net/the-path-to-equitable-compensation">The Path to Equitable Compensation</a></h2> <div class="author-meta"> Posted by <a href="https://matthewbrown.isg-research.net/author/matthew-brown"> Matthew Brown </a> on <span class="post-date">16 May 2024 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://matthewbrown.isg-research.net/hs-fs/hubfs/The_Path_to_Equitable_Compensation.png?width=200&amp;name=The_Path_to_Equitable_Compensation.png" width="200" !important: srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/The_Path_to_Equitable_Compensation.png?width=100&amp;name=The_Path_to_Equitable_Compensation.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/The_Path_to_Equitable_Compensation.png?width=200&amp;name=The_Path_to_Equitable_Compensation.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/The_Path_to_Equitable_Compensation.png?width=300&amp;name=The_Path_to_Equitable_Compensation.png 300w, https://matthewbrown.isg-research.net/hs-fs/hubfs/The_Path_to_Equitable_Compensation.png?width=400&amp;name=The_Path_to_Equitable_Compensation.png 400w, https://matthewbrown.isg-research.net/hs-fs/hubfs/The_Path_to_Equitable_Compensation.png?width=500&amp;name=The_Path_to_Equitable_Compensation.png 500w, https://matthewbrown.isg-research.net/hs-fs/hubfs/The_Path_to_Equitable_Compensation.png?width=600&amp;name=The_Path_to_Equitable_Compensation.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>Today’s workforce places a high expectation on an enterprise’s commitment to fostering a fair and inclusive workplace. Numerous advances have been made in technology and employment regulations in the past few years, elevating the need and urgency for equitable and transparent operations relative to employee compensation. Technology plays a critical role in unlocking an enterprise’s ability to modernize its compensation practices and enact a system of processes designed to ensure a fair and...</p> </div> <a href="https://matthewbrown.isg-research.net/the-path-to-equitable-compensation"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://matthewbrown.isg-research.net/tag/human-capital-management">Human Capital Management</a>, <a href="https://matthewbrown.isg-research.net/tag/total-compensation-management">Total Compensation Management</a>, <a href="https://matthewbrown.isg-research.net/tag/employee-experience">employee experience</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://matthewbrown.isg-research.net/designing-a-smart-and-sustainable-hr-tech-stack">Designing a Smart and Sustainable HR Tech Stack</a></h2> <div class="author-meta"> Posted by <a href="https://matthewbrown.isg-research.net/author/matthew-brown"> Matthew Brown </a> on <span class="post-date">25 April 2024 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://matthewbrown.isg-research.net/hs-fs/hubfs/Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png?width=200&amp;name=Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png" width="200" !important: srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png?width=100&amp;name=Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png?width=200&amp;name=Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png?width=300&amp;name=Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png 300w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png?width=400&amp;name=Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png 400w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png?width=500&amp;name=Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png 500w, https://matthewbrown.isg-research.net/hs-fs/hubfs/Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png?width=600&amp;name=Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>The importance of human resources technology in the workplace is growing at a phenomenal pace. While many HR applications like payroll, benefits management and human resource information systems have been perceived as critical, the new sense of criticality is more extensive than ever. HR technology is necessary to power the function of HR, but it also needs to serve as the leading example of how to engage, embrace and include all workers in the workplace experience and community. HR...</p> </div> <a href="https://matthewbrown.isg-research.net/designing-a-smart-and-sustainable-hr-tech-stack"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://matthewbrown.isg-research.net/tag/human-capital-management">Human Capital Management</a>, <a href="https://matthewbrown.isg-research.net/tag/learning-management">Learning Management</a>, <a href="https://matthewbrown.isg-research.net/tag/talent-management">Talent Management</a>, <a href="https://matthewbrown.isg-research.net/tag/workforce-management">Workforce Management</a>, <a href="https://matthewbrown.isg-research.net/tag/payroll-management">Payroll Management</a>, <a href="https://matthewbrown.isg-research.net/tag/total-compensation-management">Total Compensation Management</a>, <a href="https://matthewbrown.isg-research.net/tag/employee-experience">employee experience</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://matthewbrown.isg-research.net/the-2024-hcm-market-agenda-using-ai-to-transform-experiences">The 2024 HCM Market Agenda: Using AI to Transform Experiences</a></h2> <div class="author-meta"> Posted by <a href="https://matthewbrown.isg-research.net/author/matthew-brown"> Matthew Brown </a> on <span class="post-date">09 February 2024 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://matthewbrown.isg-research.net/hs-fs/hubfs/The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png?width=200&amp;name=The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png" width="200" !important: srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png?width=100&amp;name=The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png?width=200&amp;name=The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png?width=300&amp;name=The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png 300w, https://matthewbrown.isg-research.net/hs-fs/hubfs/The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png?width=400&amp;name=The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png 400w, https://matthewbrown.isg-research.net/hs-fs/hubfs/The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png?width=500&amp;name=The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png 500w, https://matthewbrown.isg-research.net/hs-fs/hubfs/The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png?width=600&amp;name=The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span data-contrast="auto">Ventana Research recently announced its 2024 Market Agenda for </span><a href="https://www.ventanaresearch.com/humancapitalmanagement"><span data-contrast="none">Human Capital Management</span></a><span data-contrast="auto">, continuing the guidance we have offered for two decades to help enterprises derive maximum potential from workforce- and people-related technology investments and initiatives. In crafting this Market Agenda, we focused on essential themes that are critical for HR organizations and for the software providers supporting them. The transformative nature of AI has not just begun to bring intelligence to HCM; it...</span></p> </div> <a href="https://matthewbrown.isg-research.net/the-2024-hcm-market-agenda-using-ai-to-transform-experiences"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://matthewbrown.isg-research.net/tag/human-capital-management">Human Capital Management</a>, <a href="https://matthewbrown.isg-research.net/tag/learning-management">Learning Management</a>, <a href="https://matthewbrown.isg-research.net/tag/talent-management">Talent Management</a>, <a href="https://matthewbrown.isg-research.net/tag/workforce-management">Workforce Management</a>, <a href="https://matthewbrown.isg-research.net/tag/payroll-management">Payroll Management</a>, <a href="https://matthewbrown.isg-research.net/tag/total-compensation-management">Total Compensation Management</a>, <a href="https://matthewbrown.isg-research.net/tag/employee-experience">employee experience</a> <hr> </div> <script> // Check active classes var checkClass = function() { if ( $('.fil_item').hasClass('hide') ) { $('.fil_item').removeClass('hide'); } }; // Category filters $('.all').click( function() { checkClass(); }); // Active tag $('.bttn').click(function(){ $('.bttn').removeClass('active'); $(this).addClass('active'); }) </script> </div> <div class="blog-numeric-pagination span12 "> <!-- sets variable for total pages --> <!-- sets variable for how many more pages are past the current pages --> </div> </div> <div class="blog-sidebar"> <!-- <br> --> <!-- Begin partial --> <style> .blog-sidebar h3 { font-size: 18px; margin-bottom: 30px; position: relative; color: var(--light_blue); padding-top:40px; } .btn-secondary, .filter-expand-link { text-transform: uppercase; background-color: #113049!important; border-color: #113049!important; color: #ffffff!important; transition: all .15s ease-in-out; animation-timing-function: ease-in-out; font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: 500; text-decoration: none; font-size: 0.875rem; line-height: 1.4000000000000001rem; border-radius: 6px; height: 3.5rem; text-align: center; padding: 0 2.8125rem; border: 1px solid; display: -webkit-inline-box; display: -ms-inline-flexbox; display: inline-flex; -webkit-box-align: center; -ms-flex-align: center; align-items: center; } .filter-expand-link { text-transform: uppercase; background-color: #113049!important; border-color: #113049!important; color: #ffffff!important; transition: all .15s ease-in-out; animation-timing-function: ease-in-out; font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: 500; text-decoration: none; font-size: 0.875rem; line-height: 1.4000000000000001rem; border-radius: 6px; height: 3.5rem; text-align: center; padding: 0 2.8125rem; border: 1px solid; display: -webkit-inline-box; display: -ms-inline-flexbox; display: inline-flex; -webkit-box-align: center; -ms-flex-align: center; align-items: center; } </style> <!--HubSpot Call-to-Action Code --><span class="hs-cta-wrapper" id="hs-cta-wrapper-960cd0b7-7494-40d3-ac1c-5825d5a075be"><span class="hs-cta-node hs-cta-960cd0b7-7494-40d3-ac1c-5825d5a075be" id="hs-cta-960cd0b7-7494-40d3-ac1c-5825d5a075be"><!--[if lte IE 8]><div id="hs-cta-ie-element"></div><![endif]--><a href="https://cta-redirect.hubspot.com/cta/redirect/2035844/960cd0b7-7494-40d3-ac1c-5825d5a075be"><img class="hs-cta-img" id="hs-cta-img-960cd0b7-7494-40d3-ac1c-5825d5a075be" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/2035844/960cd0b7-7494-40d3-ac1c-5825d5a075be.png" alt="JOIN OUR COMMUNITY"></a></span><script charset="utf-8" src="https://js.hscta.net/cta/current.js"></script><script type="text/javascript"> hbspt.cta.load(2035844, '960cd0b7-7494-40d3-ac1c-5825d5a075be', {"useNewLoader":"true","region":"na1"}); </script></span><!-- end HubSpot Call-to-Action Code --> <span id="hs_cos_wrapper_module_1495215326694198" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="color: var(--light_blue);">Our Analyst Perspective Policy</h3> <ul> <li style="display: none; list-style: none;"> <p>Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, <g class="gr_ gr_12 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep" id="12" data-gr-id="12">industry</g> and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.</p> <p>Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to <a href="mailto:ChiefResearchOfficer@isg-research.net">ChiefResearchOfficer@isg-research.net</a></p> </li> </ul> <a class="btn-secondary" href="https://www.isg-research.net/analyst-perspective-policy">View Policy</a></span> <!-- <div class="about-author-sec row-fluid"> <div class="span12"> <h3 style="color: var(--light_blue);">About the Analyst</h3> <h4>Quincy Valencia</h4> <p>Quincy brings over two decades of experience in human capital management covering the span of engaging the workforce and value of people in the organization. </p><p style="text-align: center;"><a class="author-link fancy-btn" href="https://quincyvalencia.isg-research.net/author/quincy-valencia">Read more</a></p> </div> </div> --> <div id="hs_cos_wrapper_module_168621267066296" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> </style> <h3 style="color: #255a89;">Our Analysts</h3> <!--start row--> <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://davidmenninger.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=100&amp;name=Menninger.David%20Pic.Circle.png" alt="David Menninger" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=50&amp;name=Menninger.David%20Pic.Circle.png 50w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=100&amp;name=Menninger.David%20Pic.Circle.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=150&amp;name=Menninger.David%20Pic.Circle.png 150w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=200&amp;name=Menninger.David%20Pic.Circle.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=250&amp;name=Menninger.David%20Pic.Circle.png 250w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=300&amp;name=Menninger.David%20Pic.Circle.png 300w"> <h5 class="analyst_name">David Menninger</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://jefforr.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=100&amp;name=Orr.Jeff.Circle.png" alt="Jeff Orr" width="100" data-constrained="true" caption="false" srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=50&amp;name=Orr.Jeff.Circle.png 50w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=100&amp;name=Orr.Jeff.Circle.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=150&amp;name=Orr.Jeff.Circle.png 150w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=200&amp;name=Orr.Jeff.Circle.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=250&amp;name=Orr.Jeff.Circle.png 250w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=300&amp;name=Orr.Jeff.Circle.png 300w" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">Jeff Orr</h5> </a> </div> </div> <!--end row--> <!--start row--> <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://keithdawson.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=100&amp;name=Dawson.Keith%20Pic.Circle.png" alt="Keith Dawson" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=50&amp;name=Dawson.Keith%20Pic.Circle.png 50w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=100&amp;name=Dawson.Keith%20Pic.Circle.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=150&amp;name=Dawson.Keith%20Pic.Circle.png 150w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=200&amp;name=Dawson.Keith%20Pic.Circle.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=250&amp;name=Dawson.Keith%20Pic.Circle.png 250w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=300&amp;name=Dawson.Keith%20Pic.Circle.png 300w"> <h5 class="analyst_name">Keith Dawson</h5> </a> </div> <div class="span6" style="text-align:center;"> <a href="https://marksmith.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&amp;name=Smith.Mark%20Pic.Circle.png" alt="Mark Smith" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=50&amp;name=Smith.Mark%20Pic.Circle.png 50w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&amp;name=Smith.Mark%20Pic.Circle.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=150&amp;name=Smith.Mark%20Pic.Circle.png 150w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=200&amp;name=Smith.Mark%20Pic.Circle.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=250&amp;name=Smith.Mark%20Pic.Circle.png 250w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=300&amp;name=Smith.Mark%20Pic.Circle.png 300w"> <h5 class="analyst_name">Mark Smith</h5> </a> </div> </div> <!--end row--> <!--start row--> <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://mattaslett.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&amp;name=Aslett.Matt%20Pic.Circle.png" alt="Matt Aslett" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=50&amp;name=Aslett.Matt%20Pic.Circle.png 50w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&amp;name=Aslett.Matt%20Pic.Circle.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=150&amp;name=Aslett.Matt%20Pic.Circle.png 150w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=200&amp;name=Aslett.Matt%20Pic.Circle.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=250&amp;name=Aslett.Matt%20Pic.Circle.png 250w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=300&amp;name=Aslett.Matt%20Pic.Circle.png 300w"> <h5 class="analyst_name">Matt Aslett</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://matthewbrown.isg-research.net/"> <img class="analyst_img" style="width: 100px;" src="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=100&amp;name=profile_vr_matthew_brown_circle_900x900.png" alt="Matthew Brown" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=50&amp;name=profile_vr_matthew_brown_circle_900x900.png 50w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=100&amp;name=profile_vr_matthew_brown_circle_900x900.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=150&amp;name=profile_vr_matthew_brown_circle_900x900.png 150w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=200&amp;name=profile_vr_matthew_brown_circle_900x900.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=250&amp;name=profile_vr_matthew_brown_circle_900x900.png 250w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=300&amp;name=profile_vr_matthew_brown_circle_900x900.png 300w"> <h5 class="analyst_name">Matthew Brown</h5> </a> </div> </div> <!--end row--> <!--start row--> <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://robertkugel.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=100&amp;name=Kugel.Robert%20Pic.Circle.png" alt="Robert Kugel" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=50&amp;name=Kugel.Robert%20Pic.Circle.png 50w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=100&amp;name=Kugel.Robert%20Pic.Circle.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=150&amp;name=Kugel.Robert%20Pic.Circle.png 150w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=200&amp;name=Kugel.Robert%20Pic.Circle.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=250&amp;name=Kugel.Robert%20Pic.Circle.png 250w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=300&amp;name=Kugel.Robert%20Pic.Circle.png 300w"> <h5 class="analyst_name">Robert Kugel</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://stephenhurrell.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=100&amp;name=Hurrell.Stephen%20Pic.Circle.png" alt="Stephen Hurrell" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=50&amp;name=Hurrell.Stephen%20Pic.Circle.png 50w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=100&amp;name=Hurrell.Stephen%20Pic.Circle.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=150&amp;name=Hurrell.Stephen%20Pic.Circle.png 150w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=200&amp;name=Hurrell.Stephen%20Pic.Circle.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=250&amp;name=Hurrell.Stephen%20Pic.Circle.png 250w, https://matthewbrown.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=300&amp;name=Hurrell.Stephen%20Pic.Circle.png 300w"> <h5 class="analyst_name">Stephen Hurrell</h5> </a> </div> </div> <!--end row--> <!--start row--> <div class="row-fluid"> <!-- <div class="span6" style="text-align: center;"> <a href="https://robertkugel.isg-research.net"> <img class="analyst_img" style="display:inline;" src="https://blog.isg-research.net/hs-fs/hubfs/Images/Analyst_Photos/Rob_2016_Circle_Zoomed.png?width=100&amp;name=Rob_2016_Circle_Zoomed.png" alt="Robert Kugel" width="100" style="width: 100px;" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">Robert Kugel</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://stephenhurrell.isg-research.net"> <img class="analyst_img" style="display:inline;" src="https://blog.isg-research.net/hs-fs/hubfs/Images/Analyst_Photos/Stephen-Hurrell-Bio-Photo-Circle-1-1.png?width=100&amp;name=Stephen-Hurrell-Bio-Photo-Circle-1-1.png" alt="Stephen Hurrell" width="100" style="width: 100px;" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">Stephen Hurrell</h5> </a> </div> --> <div style="text-align: center;"> <a href="https://blog.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=100&amp;name=ISG_Bug_Reverse_Transparent.png" alt="ISG Software Research" width="100" data-constrained="true" caption="false" srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=50&amp;name=ISG_Bug_Reverse_Transparent.png 50w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=100&amp;name=ISG_Bug_Reverse_Transparent.png 100w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=150&amp;name=ISG_Bug_Reverse_Transparent.png 150w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=200&amp;name=ISG_Bug_Reverse_Transparent.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=250&amp;name=ISG_Bug_Reverse_Transparent.png 250w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=300&amp;name=ISG_Bug_Reverse_Transparent.png 300w" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">ISG Software Research</h5> </a> </div> </div> <!--end row--> <!--start row--></div> <div id="hs_cos_wrapper_module_1552944263900179" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_module_1552944263900179_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="form"><h3 id="hs_cos_wrapper_module_1552944263900179_title" class="hs_cos_wrapper form-title" data-hs-cos-general-type="widget_field" data-hs-cos-type="text"><span style="color: var(--light_blue);">Subscribe to Email Updates</span></h3> <div id="hs_form_target_module_1552944263900179"></div> </span> </div> <!-- <span id="hs_cos_wrapper_top_posts" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_post_listing" style="" data-hs-cos-general-type="widget" data-hs-cos-type="post_listing" ><div class="block"> <h3>Recent Posts</h3> <div class="widget-module"> <ul class="hs-hash-1078391896-1732095614476"> </ul> </div> </div> </span> --> <span id="hs_cos_wrapper_module_147975372439311792" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_post_filter" style="" data-hs-cos-general-type="widget" data-hs-cos-type="post_filter"><div class="block"> <h3>Posts by Month</h3> <div class="widget-module"> <ul> <li> <a href="https://matthewbrown.isg-research.net/archive/2024/11">November 2024 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="https://matthewbrown.isg-research.net/archive/2024/09">September 2024 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="https://matthewbrown.isg-research.net/archive/2024/08">August 2024 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="https://matthewbrown.isg-research.net/archive/2024/07">July 2024 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="https://matthewbrown.isg-research.net/archive/2024/05">May 2024 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="https://matthewbrown.isg-research.net/archive/2024/04">April 2024 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="https://matthewbrown.isg-research.net/archive/2024/03">March 2024 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="https://matthewbrown.isg-research.net/archive/2024/02">February 2024 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> </ul> </div> </div> </span> <span id="hs_cos_wrapper_post_filter" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_post_filter" style="" data-hs-cos-general-type="widget" data-hs-cos-type="post_filter"><div class="block"> <h3>Posts by Topic</h3> <div class="widget-module"> <ul> <li> <a href="https://matthewbrown.isg-research.net/tag/employee-experience">employee experience <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li> <a href="https://matthewbrown.isg-research.net/tag/human-capital-management">Human Capital Management <span class="filter-link-count" dir="ltr">(12)</span></a> </li> <li> <a href="https://matthewbrown.isg-research.net/tag/learning-management">Learning Management <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li> <a href="https://matthewbrown.isg-research.net/tag/payroll-management">Payroll Management <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li> <a href="https://matthewbrown.isg-research.net/tag/talent-management">Talent Management <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://matthewbrown.isg-research.net/tag/total-compensation-management">Total Compensation Management <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://matthewbrown.isg-research.net/tag/workforce-management">Workforce Management <span class="filter-link-count" dir="ltr">(5)</span></a> </li> </ul> <a class="filter-expand-link" href="#">see all</a> </div> </div> </span> <br><br> <h3 style="color: var(--light_blue);padding-top:40px;">Analyst Perspectives&nbsp;Archive</h3> <p><a class="btn-secondary" href="https://matthewbrown.isg-research.net/all">See All</a></p> <!-- End partial --> <!-- <br><br><br><br> <div class="blog-search mobile-hide"> <div id="hs_cos_wrapper_site_search" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module" > <div class="hs-search-field"> <div class="hs-search-field__bar"> <form data-hs-do-not-collect="true" action="/hs-search-results"> <input type="text" class="hs-search-field__input" name="term" autocomplete="off" aria-label="Search" placeholder="Search"> <input type="hidden" name="type" value="SITE_PAGE"> <input type="hidden" name="type" value="BLOG_POST"> <input type="hidden" name="type" value="LISTING_PAGE"> </form> </div> <ul class="hs-search-field__suggestions"></ul> </div></div> </div> <div class="recent-posts"> <div id="hs_cos_wrapper_Latest-blog-posts" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module" > <section id="blogs_section" class="blogs_section js-scroll fade-in-bottom scrolled"> <div class="container outer_container"> <div class="headline"> <div id="hs_cos_wrapper_Latest-blog-posts_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="headline_text"><h3>Recent Posts</h3></div> </div> <div class="boxs_outer"> <div class="box"> <div class="content"> <div class="left"> <a href="https://matthewbrown.isg-research.net/beyond-buzzwords-how-hr-tech-can-drive-deib-success" class="post_name"> <h4 class="post_name">Beyond Buzzwords: How HR Tech Can Drive DEIB Success</h4> </a> <p class="post_date">Posted at Nov 6, 2024 3:00:00 AM </p> <div class="border-row"></div> </div> <div class="right" style="background-image: url(https://www.isg-research.net/hubfs/Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png);"> <img src="https://www.isg-research.net/hubfs/Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png" alt="Post Featured Image" loading="lazy" class="img-fluid post_img"> </div> </div> </div> <div class="box"> <div class="content"> <div class="left"> <a href="https://matthewbrown.isg-research.net/embracing-the-skills-economy-a-talent-management-revolution" class="post_name"> <h4 class="post_name">Embracing the Skills Economy: A Talent Management Revolution</h4> </a> <p class="post_date">Posted at Sep 19, 2024 3:00:00 AM </p> <div class="border-row"></div> </div> <div class="right" style="background-image: url(https://www.ventanaresearch.com/hubfs/Human%20Capital%20Management%20-%20Matthew%20Brown.png);"> <img src="https://www.ventanaresearch.com/hubfs/Human%20Capital%20Management%20-%20Matthew%20Brown.png" alt="Post Featured Image" loading="lazy" class="img-fluid post_img"> </div> </div> </div> <div class="box"> <div class="content"> <div class="left"> <a href="https://matthewbrown.isg-research.net/compensation-renaissance-the-role-of-technology-in-revamping-rewards" class="post_name"> <h4 class="post_name">Compensation Renaissance: The Role of Technology in Revamping Rewards</h4> </a> <p class="post_date">Posted at Aug 13, 2024 3:00:00 AM </p> <div class="border-row"></div> </div> <div class="right" style="background-image: url(https://www.ventanaresearch.com/hubfs/Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png);"> <img src="https://www.ventanaresearch.com/hubfs/Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png" alt="Post Featured Image" loading="lazy" class="img-fluid post_img"> </div> </div> </div> <div class="box"> <div class="content"> <div class="left"> <a href="https://matthewbrown.isg-research.net/the-buyers-guides-for-learning-management-systems-classifies-and-rates-software-providers" class="post_name"> <h4 class="post_name">The Buyers Guides for Learning Management Systems Classifies and Rates Software Providers</h4> </a> <p class="post_date">Posted at Jul 25, 2024 3:00:00 AM </p> <div class="border-row"></div> </div> <div class="right" style="background-image: url(https://www.ventanaresearch.com/hubfs/The_Buyers_Guides_for_Learning_Management_Systems_Classifies_and_Rates_Software%20Providers.png);"> <img src="https://www.ventanaresearch.com/hubfs/The_Buyers_Guides_for_Learning_Management_Systems_Classifies_and_Rates_Software%20Providers.png" alt="Post Featured Image" loading="lazy" class="img-fluid post_img"> </div> </div> </div> <div class="box"> <div class="content"> <div class="left"> <a href="https://matthewbrown.isg-research.net/the-path-to-equitable-compensation" class="post_name"> <h4 class="post_name">The Path to Equitable Compensation</h4> </a> <p class="post_date">Posted at May 16, 2024 3:00:00 AM </p> <div class="border-row"></div> </div> <div class="right" style="background-image: url(https://www.ventanaresearch.com/hubfs/The_Path_to_Equitable_Compensation.png);"> <img src="https://www.ventanaresearch.com/hubfs/The_Path_to_Equitable_Compensation.png" alt="Post Featured Image" loading="lazy" class="img-fluid post_img"> </div> </div> </div> <div class="box"> <div class="content"> <div class="left"> <a href="https://matthewbrown.isg-research.net/ai-and-learning-a-tech-evolution" class="post_name"> <h4 class="post_name">AI and Learning: A Tech Evolution</h4> </a> <p class="post_date">Posted at May 1, 2024 3:00:00 AM </p> <div class="border-row"></div> </div> <div class="right" style="background-image: url(https://www.ventanaresearch.com/hubfs/AI_and_Learning_A_Tech_Evolution.png);"> <img src="https://www.ventanaresearch.com/hubfs/AI_and_Learning_A_Tech_Evolution.png" alt="Post Featured Image" loading="lazy" class="img-fluid post_img"> </div> </div> </div> <div class="box"> <div class="content"> <div class="left"> <a href="https://matthewbrown.isg-research.net/designing-a-smart-and-sustainable-hr-tech-stack" class="post_name"> <h4 class="post_name">Designing a Smart and Sustainable HR Tech Stack</h4> </a> <p class="post_date">Posted at Apr 25, 2024 3:00:00 AM </p> <div class="border-row"></div> </div> <div class="right" style="background-image: url(https://www.ventanaresearch.com/hubfs/Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png);"> <img src="https://www.ventanaresearch.com/hubfs/Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png" alt="Post Featured Image" loading="lazy" class="img-fluid post_img"> </div> </div> </div> <div class="box"> <div class="content"> <div class="left"> <a href="https://matthewbrown.isg-research.net/the-buyers-guides-for-workforce-management-classifies-and-rates-software-providers" class="post_name"> <h4 class="post_name">The Buyers Guides for Workforce Management Classifies and Rates Software Providers</h4> </a> <p class="post_date">Posted at Apr 23, 2024 3:00:00 AM </p> <div class="border-row"></div> </div> <div class="right" style="background-image: url(https://www.ventanaresearch.com/hubfs/The_Buyers_Guides_for_Workforce_Management_Classifies_and_Rates_Software_Providers.png);"> <img src="https://www.ventanaresearch.com/hubfs/The_Buyers_Guides_for_Workforce_Management_Classifies_and_Rates_Software_Providers.png" alt="Post Featured Image" loading="lazy" class="img-fluid post_img"> </div> </div> </div> <div class="box"> <div class="content"> <div class="left"> <a href="https://matthewbrown.isg-research.net/technology-maximizes-investment-in-learning-experiences" class="post_name"> <h4 class="post_name">Technology Maximizes Investment in Learning Experiences</h4> </a> <p class="post_date">Posted at Mar 21, 2024 3:00:00 AM </p> <div class="border-row"></div> </div> <div class="right" style="background-image: url(https://www.ventanaresearch.com/hubfs/Technology_Maximizes_Investment_in_Learning_Experiences.png);"> <img src="https://www.ventanaresearch.com/hubfs/Technology_Maximizes_Investment_in_Learning_Experiences.png" alt="Post Featured Image" loading="lazy" class="img-fluid post_img"> </div> </div> </div> <div class="box"> <div class="content"> <div class="left"> <a href="https://matthewbrown.isg-research.net/maximizing-technology-to-engage-generations-in-the-workplace" class="post_name"> <h4 class="post_name">Maximizing Technology to Engage Generations in the Workplace</h4> </a> <p class="post_date">Posted at Mar 19, 2024 3:00:00 AM </p> <div class="border-row"></div> </div> <div class="right" style="background-image: url(https://www.ventanaresearch.com/hubfs/Maximizing_Technology_to_Engage_Generations_in_the_Workplace.png);"> <img src="https://www.ventanaresearch.com/hubfs/Maximizing_Technology_to_Engage_Generations_in_the_Workplace.png" alt="Post Featured Image" loading="lazy" class="img-fluid post_img"> </div> </div> </div> <div class="box"> <div class="content"> <div class="left"> <a href="https://matthewbrown.isg-research.net/the-2024-hcm-market-agenda-using-ai-to-transform-experiences" class="post_name"> <h4 class="post_name">The 2024 HCM Market Agenda: Using AI to Transform Experiences</h4> </a> <p class="post_date">Posted at Feb 9, 2024 3:00:00 AM </p> <div class="border-row"></div> </div> <div class="right" style="background-image: url(https://www.ventanaresearch.com/hubfs/The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png);"> <img src="https://www.ventanaresearch.com/hubfs/The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png" alt="Post Featured Image" loading="lazy" class="img-fluid post_img"> </div> </div> </div> <div class="box"> <div class="content"> <div class="left"> <a href="https://matthewbrown.isg-research.net/why-i-joined-isg-and-ventana-researchs-hcm-technology-practice" class="post_name"> <h4 class="post_name">Why I joined ISG and Ventana Research’s HCM Technology Practice</h4> </a> <p class="post_date">Posted at Feb 8, 2024 3:00:00 AM </p> <div class="border-row"></div> </div> <div class="right" style="background-image: url(https://www.ventanaresearch.com/hubfs/Why_I_joined_ISG_and_Ventana_Researchs_HCM_Technology_Practice.png);"> <img src="https://www.ventanaresearch.com/hubfs/Why_I_joined_ISG_and_Ventana_Researchs_HCM_Technology_Practice.png" alt="Post Featured Image" loading="lazy" class="img-fluid post_img"> </div> </div> </div> </div> </div> </section></div> </div> --> </div> </div> </div><!--closing body div tag do not remove --> <div id="hs_cos_wrapper_Footer" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <footer class="tf-footer Footer tf-footer-04 bg-dark tf-padding-half ventana-footer text-white Footer" id="ventana-footer"> <div class="tf-footer-nav" style="position: relative;z-index: 999;"> <div class="container"> <div class="row"> <div class="col-lg-4 col-12"> <div class="footer-logo text-"> <div class="footer__logo"> <span id="hs_cos_wrapper_Footer_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="//www.isg-research.net" id="hs-link-Footer_" style="border-width:0px;border:0px;"><img src="https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&amp;height=46&amp;name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&amp;height=23&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&amp;height=46&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&amp;height=69&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&amp;height=92&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&amp;height=115&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://matthewbrown.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&amp;height=138&amp;name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a></span> </div> <div> </div> </div> </div> <div class="col-md-8"> <div class="row"> <div class="col-md-2"> </div> <div class="col"> <h5 class="footer-heading">Company</h5> <div class="menu-wrapper text-white "> <span id="hs_cos_wrapper_Footer_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_Footer_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="102436937819" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/ventana-research-is-now-part-of-isg" role="menuitem">Now Part of ISG</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://isg-one.com/who-we-are" role="menuitem">About ISG</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/about/client_experience" role="menuitem">Our&nbsp;eXperience</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/about/teams" role="menuitem">Our Team</a></li> </ul> </div></span> </div> </div> <div class="col"> <h5 class="footer-heading">Resources</h5> <div class="menu-wrapper text-white "> <span id="hs_cos_wrapper_Footer_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_Footer_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="93614635876" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://summit.isg-research.net" role="menuitem">Digital Summit</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.ventanaresearch.com/events" role="menuitem">Events &amp; Webinars</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/media" role="menuitem">Media Kit</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/press-release" role="menuitem">Press Releases</a></li> </ul> </div></span> </div> </div> <div class="col"> <h5 class="footer-heading">Helpful Links</h5> <div class="menu-wrapper text-white "> <span id="hs_cos_wrapper_Footer_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_Footer_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="178197311655" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.ventanaresearch.com/join-our-community" role="menuitem">Join Our Community</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/profile-old" role="menuitem">Update Your Profile</a></li> </ul> </div></span> </div> </div> </div> </div> </div> </div> </div> <div class="footer-logo-socials" style="; position: relative;z-index: 999;"> <div class="container"> <div class="row"> <div class="col-md-12"> <div class="row footer-row"> <div class="col-md-6 footer-copyright text-white " style="text-align:left;"> <small><p class="small"><span>©2024 ISG.&nbsp; </span><span style="color: #ffffff;"><a href="/copyright" style="color: #ffffff;">All Rights Reserved</a>&nbsp;|&nbsp;<a href="/privacy" style="color: #ffffff;">Privacy Statement</a>&nbsp;</span></p></small> </div> <div class="col-md-6" style="text-align:right;"> <ul class="social"> <li><a class="no-decoration" target="_blank" href="https://web.facebook.com/ventanaresearch/?_rdc=1&amp;_rdr"><i style="background: #022838;" class="fa fa-facebook text-white" aria-hidden="true"></i></a></li> <li><a class="no-decoration" target="_blank" href="https://twitter.com/ventanaresearch"><i style="background: #022838;" class="fa fa-x-twitter text-white" aria-hidden="true"></i></a></li> <li><a class="no-decoration" target="_blank" href="https://www.linkedin.com/company/ventana-research"><i style="background: #022838;" class="fa fa-linkedin text-white" aria-hidden="true"></i></a></li> <li><a class="no-decoration" target="_blank" href="https://www.youtube.com/c/Ventanaresearch"><i style="background: #022838;" class="fa fa-youtube text-white" aria-hidden="true"></i></a></li> <li><a class="no-decoration" target="_blank" href="https://www.instagram.com/ventana_research/"><i style="background: #022838;" class="fa fa-instagram text-white" aria-hidden="true"></i></a></li> </ul> </div> </div> </div> </div> </div> </div> <a href="javascript:" id="return-to-top"> </a> </footer> </div> <!-- HubSpot performance collection script --> <script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js"></script> <script src="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/94278782902/1725882474552/Ventana_Research_2023/Ventana_Research_2023_child.min.js"></script> <script> var hsVars = hsVars || {}; hsVars['language'] = 'en'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script> <script src="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/90531062927/1702386872146/module_90531062927_Header-Global.min.js"></script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Beyond Buzzwords: How HR Tech Can Drive DEIB Success", "mainEntityOfPage": "https://matthewbrown.isg-research.net/beyond-buzzwords-how-hr-tech-can-drive-deib-success", "datePublished": "06/11/2024", "dateModified": "06/11/2024", "articleBody": "For many years, HR teams encountered an endless stream of buzzwords often intended to garner excitement about new technological developments or further evolution of the HR profession. Unfortunately, this often leads us down unproductive paths in the attempt to be part of the conversation. Often, executives and senior leaders will express a requirement to include the latest buzzwords in any software RFPs as a minimum for participation. HR teams find themselves in a position of compliance but struggle to be fully informed and educated on the what, why and how associated with the trendy topics. Organizations are usually conflicted—wanting to remain highly relevant in technology adoption to attract next-gen talent but lacking detailed understanding and commitment to challenging misaligned business processes that can lead to successful deployment and application of said technology. While it is crucial to stay informed, HR leaders must prioritize meaningful outcomes like diversity, equity, inclusion and belonging over trend-chasing. Buzzwords like “AI,” “machine learning” and “automation” can often dominate discussions without a deep understanding of what these technologies entail and what challenges they address. This encourages HR (and other) leaders to demand features or tools that are not fully understood, resulting in investments that do not align with enterprise needs or goals. HR teams can feel pressured by software providers and market trends to adopt the latest technologies—especially when there is a tendency for software providers to overemphasize buzzwords to ensure a perception of viability when it comes time for RFP activities to commence. Unfortunately, the marketing chatter often falls short, promising transformative results without clearly articulating how the technology aligns with business strategies or processes. Buzzword-centric thinking can create challenges for businesses. It can minimize the importance and value of programs like DEIB, reducing them to a checkbox on the list of compliance requirements. When technology is selected based on the “shiny” features rather than its true effectiveness in alignment with business strategy and goals, it can lead to performative DEIB efforts that lack meaningful and lasting impact. In addition, chasing the buzzwords can lead to a gross misutilization of resources that can quickly translate to a loss of credibility for HR. Instead, teams should focus on what matters most for the business and workers and seek to understand where technology innovations can lend a helping hand to enable an elevated experience. Throughout my career, I have experienced this challenge from multiple vantage points—buyer/owner of the technology, leader of the function(s), consumer of the experience, seller/provider of the technology, and now through the lens of an analyst of software to support the needs of HR. Time and time again, enterprises create the same unnecessary obstacles for the workforce by chasing buzzwords without a solid plan of action. I’ve heard countless tales from HR professionals about forced RFP requirements tied to the latest buzzwords with no clear understanding of how the “it thing” will impact the teams managing the software, the workers interacting with the software or the broader linkage that connects back to the strategic operating objectives. Enterprises have long treated DEIB as a single initiative or compliance exercise, but it is deeply nuanced and should vary by company culture, industry, geography and other worker demographics. What works in one environment may not necessarily work in another. Therefore, it is critical to tailor DEIB strategies to fit the unique needs of your workforce rather than adopting generic, buzzword-driven approaches. There is a tendency to prioritize appearances over impact—especially when pressured to present an image of inclusivity. This often leads to a surface-level adoption of DEIB initiatives with lackluster executive sponsorship, such as launching unconscious bias training or creating a diversity committee without first embedding these into the fabric of the workplace culture or goals. Technology can exacerbate this problem when selected based on flashy features that check the box for the latest buzzwords rather than aligning business processes and overall needs with functionality. For many organizations, DEIB efforts are reactive, driven by external pressures. This reactive approach, combined with buzzword-driven tech investments, limits the effectiveness of DEIB initiatives. HR leaders need to reframe DEIB as a proactive, long-term strategy tied to business goals and not just the latest market trend. Effective DEIB programs are not just about compliance. They are critical for attracting and retaining top talent and fostering an environment rich with innovation, creativity and engagement. HR tech solutions that support DEIB can help measure and improve the quality of hiring efforts, enable sustainable, equitable pay practices and encourage a sense of belonging in the workplace. Beyond talent management, DEIB efforts tied to core business goals lead to tangible improvements in financial performance. By 2026, the majority of enterprises evaluating compensation management software will list automated pay equity modeling and anomaly detection as required system functionality. Tech solutions that simply check the “diversity” box, however, do not contribute to this bottom-line benefit. Technology needs to enhance positive business outcomes. Regards, Matthew Brown", "image": { "@type": "ImageObject", "url": "https://www.isg-research.net/hubfs/Beyond_Buzzwords_How_HR_Tech_Can_Drive_DEIB_Success.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Matthew Brown", "url": "https://matthewbrown.isg-research.net/author/matthew-brown", "sameAs": "https://www.linkedin.com/in/matthewwbrown/" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "matthewbrown.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Embracing the Skills Economy: A Talent Management Revolution", "mainEntityOfPage": "https://matthewbrown.isg-research.net/embracing-the-skills-economy-a-talent-management-revolution", "datePublished": "19/09/2024", "dateModified": "19/09/2024", "articleBody": "The topic of skills is not new to the world of talent management or development, making many appearances in the talent conversation over the years. Recently, it has been a permanent fixture in the discussion, focusing on the total integration of skills across all aspects of the employee experience. The term “skills economy” describes the evolution of how value is assigned in the workplace and employment, emphasizing the importance of individual skills over traditional job credentials. The traditional workforce model yields many benefits. In recent years, it has gained opposition, and evolving business environments have exposed many opportunities for enterprises to address workforce challenges. The greatest challenge is inflexible organizations, unable to manage, adapt, mobilize and redeploy talent at the speed of change. By embracing the skills economy, enterprises revolutionize talent management, foster employee growth and engagement and enable long-term success. The skills-based economy is fundamentally different from traditional job-based workplaces. In a job-based environment, all employee-centric activities and strategies support the construct of a job. The talent acquisition focus seeks to find workers who have performed the exact job at other organizations (known as years of experience in the job description). This narrows the consideration pool when culling through thousands of applications for a single job posting. There is an inherent flaw in this strategy that can be addressed by a skills-based process: Job-based hiring assumes that holding a specific position for a few years qualifies you as an expert. What happens when you hire that person, but your organization’s needs change relative to that job? Often, this is where we get into job elimination or organizational restructuring (excluding adequate workforce planning strategy as a factor). In a skills-based environment, hiring for skills ensures maximum talent agility as organizational needs change over time. There are numerous benefits for enterprises and workers, including increased agility and adaptability. It creates a faster path to enhanced employee engagement and overall satisfaction, and the impact on talent acquisition and retention is remarkable. A skills-centered workforce and operational strategies bring notable potential for higher productivity and innovation. Due to these benefits, we assert that by 2028, demonstrable, transferrable skills will overtake prior job titles and education as leading qualifiers in the hiring and promotion processes for one-half of enterprises. At the heart of the talent conversation is the role of technology in unlocking a new level of personalization for current and potential employees. Technology serves as an enabler for the adoption of skills-based practices and even aids in the assessment of current process opportunities. As business processes evolve, technology becomes the conduit through which the process is managed, monitored, assessed and carried out. From recruitment and onboarding to learning and development, talent management, compensation and benefits, technology provides tremendous support for teams to perform continuous data collection and analysis to deliver the most personalized experiences for workers. Technology is critical to enacting skills identification and assessment practices. Organizations—specifically HR teams—benefit from artificial intelligence and machine learning to assist with skills identification and mapping. Additionally, there is a benefit from using software to support data collection, analysis and interpretation, identifying skill gaps and predicting future gaps based on historical trends. Hyperpersonalizing ongoing skills development and management practices at scale relies on a specialized platform. Powered by responsible AI and machine learning, the software enables a more comprehensive and inclusive approach to delivering personalized learning paths and development plans for workers. Imagine a world in which learning and development teams are not forced to make an either/or choice about where they place their focus and instead provide more equitable coverage across the entire workforce. Additionally, technological benefits expand the ability for skill certification and validations to occur asynchronously. Integrating skills data into HR systems requires data to be consistently available across all dimensions of the HR technology ecosystem. AI provides tremendous value in assisting talent matching, talent mobility and talent maximization. Human intervention is still required to validate and further refine proposals in alignment with changing business conditions and needs. It should be noted that embracing the skills economy is not a technology-only journey. Technology enables the integration of business processes into the business. Substantial process changes are required to maximize the technology. Many organizations will need a partial or total HR transformation to realize the impact of technology on the overall employee experience. We assert that, by 2027, one-third of enterprises will expect their HCM platform to provide career and skill-growth opportunities to system-matched employees to maximize opportunity and potential. There are several steps an organization can take to move to a skills-based environment, and these steps can be incremental. A good first step is to consider the technology necessary to support the centralization of all skills data and design a comprehensive, future-state technology ecosystem. An organization does not have to acquire or integrate all of the technology from the future-state design, but it is immensely helpful to have the bigger picture in mind when making near-term decisions. Enacting a centralized skills repository enables consistency across all touchpoints of the employee experience, resulting in greater sophistication and value when analyzing the data. It is necessary to understand all areas of the business and employee experience where a skill touchpoint exists to ensure thoughtful design of process and technology strategies and avoid recurring overhauls. Additional technology can be introduced to a centralized skills repository for skill assessment, personalized learning recommendations and ongoing skill development. Digital coaches can provide much-needed just-in-time assistance or reinforcement, enabling value for the worker and the enterprise. By 2027, compensation market pricing processes deployed in one-half of enterprises will include benchmarking skills, not just jobs. Referencing the same skill object across recruiting, learning, performance and compensation enables a cohesive dataset that does not require data normalization or standardization. Additionally, the centralized skill data can serve as a foundation for powering a skills-based talent marketplace, matching workers and work opportunities on needed skills. Organizations that subscribe to a skills-based environment realize a tremendous impact on business outcomes. There is an increase in employee engagement and retention resulting from a more coordinated, targeted and personalized approach. This is further magnified by the alignment of employee goals with organization objectives, ensuring everyone is “rowing in one boat in the same direction.” Increased engagement and retention are underpinned by vastly improved opportunities for growth and development. When a skills-centered strategy is afoot, even the flattest of organizations offer unprecedented levels of opportunity for growth and development for all. When workers are more engaged and goals align with business objectives, it naturally improves the ability of the organization to flex, adapt and even thrive in times of profound change or disruption. Focusing on the skills rather than the jobs ensures a faster, coordinated and aligned response to market changes and customer needs. It creates an environment rich with innovation and unparalleled problem-solving capabilities. All these things come together for lower turnover and recruitment costs, creating a tenured, high-performing workforce. When we arrive here, we reduce the time and resources spent on hiring because the focus moves to ongoing development and redeployment. Enterprises stand to benefit significantly by embracing the skills economy. The journey to get there can be intimidating and overwhelming, but I challenge you to continue taking steps forward. No matter where you are on your journey, all organizations can benefit from reviewing strategies using three simple steps, including: Documenting the high-level skills strategy for your organization, focusing on the touchpoints of skills with all aspects of the worker life cycle. It is not imperative to have all the answers but to capture all the intentions. In this step, focus on the what and not the how. Reviewing the skills strategy and highlight where technology is engaged and what type of technology is needed. In this step, the focus is not to map to specific technologies but rather to capture the ways in which the first step can be enabled. Noting where technology exists to support the desired experiences and where there are gaps. This provides a longer-term view of your potential technology roadmap while also serving as a catalyst for discussions to understand what changes, if any, are needed to configure your current tools to begin implementing your strategies. HR transformation relies on technology, ensuring the right tools and processes are available. Taking even one small step forward to enact a skills-centered culture and strategy can build momentum and unexpected excitement. It will not be easy, but it will be worth it. Regards, Matthew Brown", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/Human%20Capital%20Management%20-%20Matthew%20Brown.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Matthew Brown", "url": "https://matthewbrown.isg-research.net/author/matthew-brown", "sameAs": "https://www.linkedin.com/in/matthewwbrown/" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "matthewbrown.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Compensation Renaissance: The Role of Technology in Revamping Rewards", "mainEntityOfPage": "https://matthewbrown.isg-research.net/compensation-renaissance-the-role-of-technology-in-revamping-rewards", "datePublished": "13/08/2024", "dateModified": "13/08/2024", "articleBody": "Compensation practices are currently experiencing a substantial transformation, driven by evolving workforce expectations and rapid technological innovation. This shift is fundamentally reshaping how organizations approach rewards and recognition for workers. Technologies like data analytics enable more precise and personalized compensation management strategies while also fostering greater transparency and equity in how performance is measured and rewarded. These changes reflect a broader effort to adapt compensation practices to meet the dynamic needs of today's workforce and maximize technology to optimize every aspect of rewards systems. Traditional compensation models were often limited to base salary, bonuses and benefits such as health insurance and retirement plans. They relied on fixed pay structures with minimal attributes, which did not make it easy to incorporate performance-based pay strategies. These models lacked flexibility, creating an extended period of misalignment between structures and real-time market dynamics. The role of technology was limited to payroll processing and recordkeeping, resulting in a lack of access to real-time data and personalization. These models were a great starting point, but from an employee perspective, they existed far past what should have been the point of expiration. In the first significant innovation cycle to impact organizational thinking about compensation, we welcomed the introduction of human resources information systems and compensation management software. This evolution created a clear path for process improvements, constructed with technology-driven compensation solutions in mind. Compensation planning and management was able to integrate—in technology and process—with other business systems and programs, enabling a more comprehensive approach to reignite employee enthusiasm, yielding a higher quality talent pipeline and better worker engagement and retention. Later, we experienced the integration of cloud-based platforms for real-time market and employee data accessibility and analysis. The data accessibility resulted in a sharp increase in employee satisfaction regarding compensation. While not perfect, the added technology-based capabilities enabled access to critical information that allowed flexibility and consistency when designing and managing compensation programs. The market analysis and adjustment periods were reduced significantly, resulting in many organizations being able to perform semi-annual (and even quarterly) compensation reviews to better meet worker demands. Over the past couple of years, employers and software providers have been gearing up for the next big innovation cycle for compensation and rewards. In that time, workers have become clearer and more vocal about their expectations regarding their employee experience. While compensation is a key factor in an employee’s decision to take a job or remain at an organization, it has dropped in the rankings from the top of the list to the middle of the list. There is a growing expectation for more transparency and communication regarding compensation practices, combined with a more complex workforce dynamic and technology toolkit. At the same time, how employees define compensation has expanded to include a more holistic view of compensation, rewards, recognition and well-being. Yet the available compensation technology supports fixed and semi-flexible compensation models, which do not make it easy for organizations to evolve compensation practices to the next level. By 2028, one-quarter of enterprises using compensation software will incentivize employees to take more of their compensation in variable pay through the platform’s compensation equivalency tools. The competition for talent has never been more complex and organizations must rise to meet the challenge. We are entering the next major innovation cycle for compensation technologies, strategies and programs, and I could not be more excited. The definition and scope of compensation programs is expected to remain stable, embracing this expanded nature. The workforce of tomorrow will continue to build upon the momentum of recent years, leading to a world where skills-based compensation is a reality with even more exciting opportunities to come. The technology alone will not deliver a plug-and-play experience that revolutionizes compensation strategies and programs, but it will play a substantial role in enablement and sustainment. Through the continued innovation in HR technology, HR leaders have found a much easier path to becoming a data-driven business partner supporting integrated business planning discussions and decisions. The increased adoption of data analytics across the whole of HR enables them to identify trends and patterns more effectively in all aspects, but most notably regarding compensation. Technological advances have made it increasingly easier to collect, aggregate and analyze compensation data without adding headcount to support the effort. There are many ways in which these advances impact the practices of compensation planning and management, including: Creating a new level of support for personalization and flexibility in compensation strategies, planning and management. Enabling integration between performance management activities, learning and development and other incentive programs, resulting in more expansive compensation programs. Enhancing transparency and communication about compensation matters, expanding compensation self-service for managers and workers. Mitigating bias and ensuring equity by enabling organizations to feel confident and supported by artificial intelligence and other innovations for ongoing analysis. In the journey ahead, continued technological innovations will create new pathways to modernize compensation practices. As HR systems continue to evolve, the topic of skills will permeate all aspects of the function, including compensation. Skills-based people development strategies and skills-based hiring are becoming more commonly adopted. Skills-based compensation is a reality of our not-too-distant future, enabled by the continued evolution of technology to support the end-to-end worker life cycle. Continued advances in AI and machine learning will enable new levels of automation and optimization for compensation processes. AI-driven predictive analytics will deliver more accurate forecasting of compensation trends and empower businesses to enact as-needed adjustments. Incorporating natural language processing technologies will further enhance an organization’s ability to democratize engagement with compensation processes across the enterprise and augment interactions between workers and members of the compensation and total rewards teams. Through 2026, the software category for total compensation management will require re-imagining to support GenAI for the entire workforce. As we navigate the compensation renaissance, it becomes clear that technology is not just an enabler but a game-changer in revamping rewards. By leveraging advanced analytics, AI-driven insights and real-time data, organizations create more equitable, performance-oriented and personalized compensation strategies. These tech-driven approaches enhance worker satisfaction and retention and align more closely with organizational goals. HR leaders stand at a critical crossroads; now is the time to embrace these innovations and lead their organizations into a future where compensation is dynamic, fair and motivating. Let us seize this moment to transform our compensation models and pave the way for a more prosperous and engaged workforce. Regards, Matthew Brown", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/Compensation_Renaissance_The_Role_of_Technology_in_Revamping_Rewards.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Matthew Brown", "url": "https://matthewbrown.isg-research.net/author/matthew-brown", "sameAs": "https://www.linkedin.com/in/matthewwbrown/" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "matthewbrown.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "The Path to Equitable Compensation", "mainEntityOfPage": "https://matthewbrown.isg-research.net/the-path-to-equitable-compensation", "datePublished": "16/05/2024", "dateModified": "16/05/2024", "articleBody": "Today’s workforce places a high expectation on an enterprise’s commitment to fostering a fair and inclusive workplace. Numerous advances have been made in technology and employment regulations in the past few years, elevating the need and urgency for equitable and transparent operations relative to employee compensation. Technology plays a critical role in unlocking an enterprise’s ability to modernize its compensation practices and enact a system of processes designed to ensure a fair and equitable approach to compensation strategy, design and ongoing process management. Ventana Research recognizes the importance of compensation technology as part of the employee experience conversation, as captured in this previous perspective focused on highlighting the role of technology in support of continuous compensation practices. So, what does equitable compensation really mean? Equitable compensation refers to paying employees fairly and consistently based on their work, not on factors like gender, race, ethnicity or other irrelevant characteristics. To deliver on this, enterprises must commit to enacting fair practices, transparency in communication regarding compensation structures and strategies and maintaining laser focus on the work being done and not the people doing the work. We are not just talking about salary either. Equitable compensation should include salary, benefits, bonuses and other forms of compensation that an employee receives. Compensation is a complex topic, affecting all parts of the business, but each in different ways. Sales incentive compensation is one of the more complicated domains to tackle, often with a few extra layers of considerations relative to equitable strategies. A holistic approach to incentive compensation for salespersons is critical, as articulated by my peer Stephen Hurrell in an article published earlier this year. Historically, enterprises have faced many challenges in achieving equitable compensation practices. The legacy mode of operating (without adequate technology support) is subject to a myriad of obstacles, including unconscious bias, lack of adequate data, subjectivity in performance reviews, lack of transparency in pay structures and even salary history bias. Further, enterprises have struggled to identify the specific skills that are critical in job definitions and job postings. In addition, businesses often have a limited awareness of market rates for specific skills and positions. I assert by 2027, compensation market pricing processes deployed in one-half of enterprises will include the benchmarking of skills, not just jobs. Technology is key to the design, implementation and sustainment of equitable compensation practices. Compensation planning and management software can provide unparalleled access to the necessary data for decision-making and insights relative to compensation practices and help to define fair and equitable compensation structures and goals that can be tracked and managed for long-term accountability. Without the support of technology, these processes can be very labor-intensive, creating an extended delay in an enterprise’s ability to adapt to changing market conditions. By enabling process automation, these tools can speed many aspects of compensation programs and strategies. This functionality will redefine the role of managers and compensation staff with regard to compensation activities. When these employees are able to offload some of the burden associated with ideation and creation of programs, in addition to research and contemplation throughout the process, they are able to elevate the level of productivity and efficiency relative to compensation activities while also maintaining the integrity of balanced, fair and equitable processes. Data is a critical component to the design and sustainability of an equitable and fair compensation program. HR software has the power to gather and analyze employee data with ease and speed, surfacing key insights and trends for compensation teams to review. Bringing together data from disparate sources, such as salary, performance, goals, learning and employee recognition, compensation software reduces the time invested in data collection, normalization and analysis. Data visualization tools bring pay disparities, anomalies and other trends to the surface, making the information easy to consume and digest. Compensation software will not deliver standardized processes; rather, it will offer a framework and guidance for designing and validating processes, with the ability to scale and adapt more easily as business needs evolve. Technology can also be a tremendous resource in the effort to identify and mitigate human bias that often comes into play when setting salaries and other compensation structures. With the best of intentions, human emotion can often derail the path to fair and equitable compensation practices. We never set out with the intention to be unfair; however, in the moment, it is possible for human emotion to materialize and create an imbalance. Technology, while not perfect, is continuing to evolve in ways that assist humans in the identification and mitigation of bias. Compensation benchmarking and planning solutions enable teams to explore more focused datasets, allowing for a more precise comparison to markets, industries and other factors that align with the needs of the business today and in the future. Technology can also support pay transparency for compensation teams and employees. The continuing evolution of US and International regulations for businesses relative to pay transparency can be overwhelming to keep track of. In today’s workplace, employees have access to tools outside the enterprise that allow them to perform salary comparisons and develop an informed perspective on compensation. Unfortunately, oftentimes these tools and resources do not reflect the proper context of an enterprise’s programs and policies, resulting in the high risk of misinterpretation and frustration for employees. Enterprises should consider the possibility of enabling this type of visibility within the workplace so employees can better understand their compensation relative to their current role and potential future roles. The decision to place technology at the center of your compensation strategy can yield higher engagement for employees. In recent years, workers have signaled that compensation, while very important, is no longer the leading consideration of importance for employees relative to their employer relationship. Instead, workers are indicating that it is more important to know their employer has high integrity and a commitment to core values that align with their own and encourage professional development while providing support for employee growth and success. Transparency, fairness and equitable processes and systems are critical to success for organizations navigating the new expectations from employees. Employees view compensation differently today, with a much broader definition and scope than ever before. Employees define compensation in many ways, including those which are non-monetary in nature, and each has significant value for them. Employee recognition and expressions of gratitude provide an emotional compensation that signals to them that they are seen and valued for more than the job they were hired to do. I assert that by 2026, there will be clear evidence of a trend in the compensation management and rewards and recognition software markets to merge respective capabilities. When considering the path to equitable compensation, it is important to have a broad, holistic strategy relative to the technological components. In life, we have been conditioned to closely examine the tools we bring to the solution conversation to ensure alignment. You would never recommend the use of a hammer as a solution if the problem required a screwdriver, would you? The conversation regarding equitable compensation programs should be no exception. A fully realized compensation technology stack should include tools that support compensation management, compensation planning, artificial intelligence (AI) (or other analysis support) to consistently evaluate for bias, training and coaching support for managers and employees, feedback mechanisms and data visualization. Compensation is one of the key pillars of my 2024 HCM Market Agenda. This year is part of a multi-year transformational phase for many of the HCM software providers, and compensation technology is already seeing positive impacts from the incorporation of AI to support compensation processes and practices. I am passionate about all aspects of human resources, and elevating the discussion with leaders and executives where process intersects with technology. Whether through buyers guide research on the software providers supporting compensation, a dedicated focus on total compensation management, or future analyst and market perspectives, I am committed to being a voice rooted in advocacy and education in the conversation for human resource leaders regarding the impacts and adoption of technology solutions that will enable growth, transformation, performance improvement and employee engagement. The conversation regarding compensation is one that all employees participate in, whether the enterprise enables it or not. The challenge to attract and retain talent with elevated levels of sustained engagement continues to grow more complex with each passing year. Technology should be viewed as a tool, not a solution, to enable HR and compensation teams to deliver exceptional experiences for employees that garner trust and empowerment. If you find yourself at the beginning of a journey to fair, transparent and equitable compensation practices, prioritize abundant and clear communication to allow your workforce to buy-in and support the process. Transforming existing compensation strategies and programs, as well as creating them for the first time, can feel overwhelming, The key is to start small, with focus and purpose. Invest in the time necessary to properly identify the needs relative to compensation management and planning, and assign priorities accordingly. This allows for thoughtful planning and mindful execution to bring your strategy to life. All journeys begin with a single step. Regards, Matthew Brown", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/The_Path_to_Equitable_Compensation.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Matthew Brown", "url": "https://matthewbrown.isg-research.net/author/matthew-brown", "sameAs": "https://www.linkedin.com/in/matthewwbrown/" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "matthewbrown.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Designing a Smart and Sustainable HR Tech Stack", "mainEntityOfPage": "https://matthewbrown.isg-research.net/designing-a-smart-and-sustainable-hr-tech-stack", "datePublished": "25/04/2024", "dateModified": "25/04/2024", "articleBody": "The importance of human resources technology in the workplace is growing at a phenomenal pace. While many HR applications like payroll, benefits management and human resource information systems have been perceived as critical, the new sense of criticality is more extensive than ever. HR technology is necessary to power the function of HR, but it also needs to serve as the leading example of how to engage, embrace and include all workers in the workplace experience and community. HR professionals must recognize that there is unrealized ROI in maximizing HR technology for more than its inherent functional value. By 2027, the focus on employee experience will cause HCM software providers to adapt and redesign their approach to emphasize the employee journey, not just the application. Concepts like “smart” and “sustainable,” relative to HR technology, can be loosely defined as aligning with the needs of the business and providing people with enough flexibility to adjust to future scenarios of business evolution. While we may never have 100% confidence in future predictions, honest, inclusive conversations about the realities of our businesses can help anticipate scenarios that are often overlooked when establishing or revamping the tech stack. At a minimum, these scenarios should include variations in the 1, 3- and 5-year business outlook on projected revenue and workforce changes. Additionally, we should include what-if scenarios tied to recent workplace disruptions, such as a transient full-time workforce and navigating complex regulatory requirements. Too often, businesses lose sight of the future when going through an HR technology provider evaluation and selection process and get bogged down in the effort to finish the implementation. This leads to systems launched with basic features and lofty aspirations to adopt more features over time. The challenge is that “tomorrow” never comes. Any change in business priority or economic landscape will cause a chain reaction that can prevent the transformation from staying on track with the original intention to enable additional features over time. Many who can identify with this concept also find themselves contemplating the strategy to run out the clock on contracts and opt for a replacement system, further perpetuating the cycle. The core components of a smart HR tech stack should support all aspects of the life cycle and demands of the employee experience, ensuring alignment with how people get work done. The scope of HR technology has expanded over the past few years to include applications beyond the standards of recruiting, onboarding, learning, performance, compensation, benefits, payroll and HRIS. It is becoming more commonplace for HR to be the keeper of workforce engagement software that supports health and wellness, diversity, inclusion, equity, belonging, communication, collaboration, coaching, mentoring, rewards and recognition and creative career explorations. Each component supports one or more pillars of the employee journey throughout their tenure with an organization. In addition to these critical elements, integrated people analytics and artificial intelligence enable more effective response to changing conditions and further align the correlations between talent investments and business outcomes. By 2027, three-quarters of enterprises will have identified GenAI use cases that specify HCM system requirements for optimum organizational agility. The employee experience should be consistent at all touchpoints to maximize retention, engagement and productivity. The HR tech stack can deliver consistent levels of service and support while also enabling a more personalized experience. System integration has always been a sore spot for HR, making it necessary to prepare a thoughtful and documented systems strategy that includes impacts, touchpoints, integrations and outcomes. When talent-related data is consumed in isolation, it often leads to an incomplete conclusion, resulting in misguided efforts to solve the wrong challenge. When talent data is integrated with other business data, real transformation can take place. Imagine an experience where an applicant’s skills are inventoried and assessed during the hiring process, and skill gaps are mapped to learning content for line-of-sight to development needed, informing a potentially different candidate pipeline. Once onboard, continuous analysis of skill progression and competency mastery is correlated with learning ability to support future talent development investments. Analyzing such data at the intersection of employee engagement, time off, employee health and wellness, customer satisfaction and management efficacy can provide a roadmap for the future, allowing a more informed and thoughtful approach to forecasting future needs. Sustainability also features in conversations about HR tech. In this context, sustainability refers to actively taking steps to support a reduction in environmental impact and promoting employee well-being while enabling businesses to quickly adapt to changing conditions. Designing an ecosystem of applications to inform the business while considering environmental, social and governance impacts enables greater sustainability for the tech stack and the business. This includes factors such as: Access via mobile devices in support of a paperless operating environment. Dedication to employee well-being. Commitment by the software provider to sustainable practices. HR leaders should step back from the current environment and document the ideal design of an HR tech stack, free from constraints experienced in current real-world circumstances. Consider the business needs, the wants and desires of the HR workers responsible for using the software to deliver on functional commitments and the expectations of employees who will interact with the HR tech stack (passively or actively). In this exercise, take care not to overlook integrations, data flow across systems, reporting and analytics and any known environment-based restrictions imposed by the Office of Technology. After articulating and documenting the design and strategy, assess current applications. Too often, we construct the holistic, end-to-end HR technology strategy after we have selected and implemented some or all of the software and find ourselves in an endless game that mimics whack-a-mole. By 2026, one-third of enterprises will find the limitations of HCM applications prevent achieving the required level of efficiency for HR processes and should be replaced. It is entirely possible that, after this exercise, you will find that your HR tech stack is adequate and aligned with your newly articulated strategy. As is often the case, many HR applications are implemented with a limited scope at launch and business challenges prevent or delay further evolution via configuration updates and new features, resulting in a belief that the systems are not adequate. This assumption can be incorrect, especially if there is no systems strategy to align to. This further emphasizes the need to ensure your strategy and planning explicitly articulates the expectations for ongoing system management, maintenance and continuous improvement. Take care to define intervals that guide system performance review cycles, configuration analysis and feature prioritizations. If you realize that your new HR tech strategy does not align with your current software, take comfort in knowing that you are not alone. To move forward, incorporate all aspects of the components outlined in this article when preparing to initiate a request for proposal or request for information to find the best tools for current and future needs. The success of the future workplace will depend on maximizing innovations in HR technology to connect, support, educate, enable and elevate people as they navigate their career journeys. Ensuring that your HR technology strategy has a smart design with elements to enable sustainability will benefit all. Regards, Matthew Brown", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/Designing_a_Smart_and_Sustainable_HR_Tech_Stack.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Matthew Brown", "url": "https://matthewbrown.isg-research.net/author/matthew-brown", "sameAs": "https://www.linkedin.com/in/matthewwbrown/" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "matthewbrown.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "The 2024 HCM Market Agenda: Using AI to Transform Experiences", "mainEntityOfPage": "https://matthewbrown.isg-research.net/the-2024-hcm-market-agenda-using-ai-to-transform-experiences", "datePublished": "09/02/2024", "dateModified": "09/02/2024", "articleBody": "Ventana Research recently announced its 2024 Market Agenda for Human Capital Management, continuing the guidance we have offered for two decades to help enterprises derive maximum potential from workforce- and people-related technology investments and initiatives. In crafting this Market Agenda, we focused on essential themes that are critical for HR organizations and for the software providers supporting them. The transformative nature of AI has not just begun to bring intelligence to HCM; it has introduced a human experience to the applications themselves. With generative AI, the digital experience has become more human through the use of natural language to interface with applications through voice or keyboard, aligning with the employee’s preferred method of communication. We craft our market priorities through a combination of deep subject matter expertise, intimate knowledge of business trends and a solid understanding of technological advances in software provider products. Through our continuous market research, we offer insights and best practices for both the lines of business and IT across industry verticals, helping enterprises realize maximum potential. HCM focuses on engaging workers and managers with applications and processes that elevate workforce contributions and engagement, creating and sustaining sources of business value and competitive advantage. HR organizations must maintain a degree of agility, and access to information is required to respond to changing macroeconomic and business conditions impacting the workforce. By 2027, HCM software providers will realize the limitations of their application suites and will transition to focus on GenAI and worker twins to engage HR and managers for requests and notifications. HCM applications and technology platforms must balance the requirement for automation and workflow across human resources and business processes. Also important are the intelligence and insights that enable the workforce to act on existing skill gaps and forge new career paths while still achieving managers’ expectations. Key to this balancing act is increased emphasis on engagement and experiences that give the workforce confidence that the enterprise is vested in their success. In 2024, we will conduct Buyers Guide Research into the HCM suites covering talent management and HRMS. Our Human Capital Management Market Agenda includes six focus areas that address these business results: Employee Experience, Learning Management, Talent Management, Total Compensation Management, Payroll Management and Workforce Management. Employee Experience Employee experience is defined by what employees observe, encounter and feel throughout their tenure at an organization. Positive employee experience leads to better engagement and productivity, and enterprises are investing in technology to support personalization of experiences to drive business outcomes. By 2027, the focus on employee experience will cause HCM software providers to adapt and redesign their approach to emphasize the employee journey, not just the application. The ability to achieve this can be possible with advancements in GenAI and engaging workers within the personalized context of their role and expectations. Our continuous market research will cover Employee Experience in our Buyers Guide on HCM Suites. Learning Management Learning management is the process of enabling the workforce to develop skills and competencies needed to maximize the impact of work while providing desired productivity and effectiveness. To improve business results, enterprises are embracing the learning technology platforms that do the best job of enhancing the learning experience. This requires personalization of content, medium and pace to resonate with learners as individuals seek to advance their skills and define career paths within the enterprise. By 2027, the transition of learning systems to engage workers in a more consumer-like “binge-watching” experience will cause one-third of enterprises to re-examine their software providers. Achieving this personalized level of engagement will require the use of AI to best present skills development that aligns to the individual’s desires and the enterprise’s needs. We will continue our Buyers Guides Research in Learning Management and software provider assessment to help guide enterprises on the products that best fit their requirements and business needs. Payroll Management Payroll management used to be conducted only in standard cycles, with workers being paid on the same day and in the same, repeatable, predefined periods. Now, AI and automation have reduced or eliminated many labor-intensive, error-prone payroll tasks so HR can leverage payroll technology investments to do more than just pay people accurately and on time. Through 2026, payroll management software providers will be expected to provide more flexible means to communicate benefits through pay by providing or integrating with document design tools. A focus on improved employee experiences with pay and related benefits is essential, as is ensuring reliability and timeliness of payroll processes. We will maintain our Buyers Guide Research in Payroll Management covering domestic, multi-country and global, providing insights on the software providers that best fit the requirements of enterprises. Talent Management Talent management encompasses activities to ensure employee experiences—from hiring to onboarding to career and work engagement—are governed and managed in ways that are as effective for the worker as they are for the entire workforce. These areas of investment span candidate engagement in the recruiting process, hiring and onboarding, internal mobility, establishing and monitoring expectations through performance management and the use of skills development to ensure succession-planning goals are fulfilled. To win or keep the best talent, HR must make the hiring process personalized and enjoyable, and a traditional applicant tracking system (ATS) simply cannot support that mandate. Responding to market demands, technology providers have evolved offerings to the point where the right system underlying candidate-focused processes can be a competitive differentiator when it comes to recruiting and retention. The very activities that define talent acquisition have grown beyond what used to be advertising, interviewing and extending an offer of employment. Personalized employment marketing campaigns, skill and/or interest-based dynamic job presentation, interview self-scheduling and even onboarding (to some degree) now all fall under the heading of talent acquisition, and rightfully so. Further, business leaders are looking at the talent pool more holistically than ever, considering external, internal and contractor talent equally, marketing opportunities directly to all, with messaging specifically curated to individual needs. A traditional ATS does not have a robust enough feature set to meet all those needs, but an advanced talent acquisition suite does. By 2028, one-half of enterprises will deem that the submission of resumes is a waste of time and do not represent the candidate and will shift to video and AI summaries to present individual candidates to the hiring manager. We will research how enterprises use applications to support the merits of talent management and will conduct Buyers Guide Research examining how software providers are meeting the talent lifecycle requirements in applications to support onboarding, performance, and career advancement. Total Compensation Management Total compensation management is the practice of managing the processes and information that ensure an integrated and more comprehensive approach to incentivizing, rewarding and recognizing workers for work provided. Recent regulatory and legal mandates, combined with social pressures and changes in organizational values, have put the need for fair and equitable pay at the core of many compensation strategies. Our research leads us to assert that through 2026, one-quarter of enterprises will require that industry benchmarking of compensation is easily integrated to their compensation software to ensure effective pay insights on a continuous basis. We will build upon our released Buyers Guide on Total Compensation Management and provide an update to guide enterprises as they assess and select the best application for their needs. Workforce Management Workforce management is a broad range of activities used to oversee the work of directly employed or contracted workers. It includes features like time and attendance, forecasting and scheduling, absence management and integration with the payroll process for non-exempt or hourly workers. Workforce planning has become much more dynamic and accurate via AI-infused systems, and scheduling optimization capabilities now enable enterprises to factor in employee preferences to mitigate typically high turnover in hourly jobs. Through 2027, the needs for managing time worked will include using AI and sensors to provide knowledge of when worker activity is detected. We will publish an update to our Buyers Guide on Workforce Management to guide the assessment and selection of software providers and products. Overall, as we enter 2024, we expect to see HR leaders focusing on ensuring the adaptive resiliency of the workforce by advancing the competency and skill expectations of business leaders. The advancements in AI will allow HR to instrument a more human approach to HCM and the applications that support the processes across the enterprise. Be sure to subscribe to our Ventana Research community to stay up to date on our market research efforts. Check out the Human Capital Management topic and focus area pages for our detailed market agenda and continuously updated 90-day calendar as well as more research facts and best practices. Regards, Matthew Brown", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/The_2024_HCM_Market_Agenda_Using_AI_to_Transform_Experiences.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Matthew Brown", "url": "https://matthewbrown.isg-research.net/author/matthew-brown", "sameAs": "https://www.linkedin.com/in/matthewwbrown/" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "matthewbrown.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <!--[if lte IE 8]> <script charset="utf-8" src="https://js.hsforms.net/forms/v2-legacy.js"></script> <![endif]--> <script data-hs-allowed="true" src="/_hcms/forms/v2.js"></script> <script data-hs-allowed="true"> var options = { portalId: '2035844', formId: 'fa276fc9-9a16-4673-a644-1fcbedcc3c24', formInstanceId: '4551', pageId: '155794857076', region: 'na1', inlineMessage: "Thanks for subscribing!", rawInlineMessage: "Thanks for subscribing!", hsFormKey: "68ab003a58c27330fea8362cccce2c67", css: '', target: '#hs_form_target_module_1552944263900179', contentType: "listing-page", formsBaseUrl: '/_hcms/forms/', formData: { cssClass: 'hs-form stacked hs-custom-form' } }; options.getExtraMetaDataBeforeSubmit = function() { var metadata = {}; if (hbspt.targetedContentMetadata) { var count = hbspt.targetedContentMetadata.length; var targetedContentData = []; for (var i = 0; i < count; i++) { var tc = hbspt.targetedContentMetadata[i]; if ( tc.length !== 3) { continue; } targetedContentData.push({ definitionId: tc[0], criterionId: tc[1], smartTypeId: tc[2] }); } metadata["targetedContentMetadata"] = JSON.stringify(targetedContentData); } return metadata; }; hbspt.forms.create(options); </script> <script src="/hs/hsstatic/AsyncSupport/static-1.122/js/post_listing_asset.js"></script> <script> function hsOnReadyPopulateListingFeed_1078391896_1732095614476() { var options = { 'id': "1078391896-1732095614476", 'listing_url': "/_hcms/postlisting?blogId=155794857076&maxLinks=5&listingType=recent&orderByViews=false&hs-expires=1763631614&hs-version=2&hs-signature=AJ2IBuEMCdsFEu2BBzBPF2jUBDElLzybuA", 'include_featured_image': false }; window.hsPopulateListingFeed(options); } if (document.readyState === "complete" || (document.readyState !== "loading" && !document.documentElement.doScroll) ) { hsOnReadyPopulateListingFeed_1078391896_1732095614476(); } else { document.addEventListener("DOMContentLoaded", hsOnReadyPopulateListingFeed_1078391896_1732095614476); } </script> <script src="https://cdn2.hubspot.net/hub/-1/hub_generated/module_assets/-2712622/1732054503738/module_-2712622_Site_Search_Input.min.js"></script> <script src="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/90532869484/1702386871824/module_90532869484_Footer.min.js"></script> <script src="/hs/hsstatic/keyboard-accessible-menu-flyouts/static-1.17/bundles/project.js"></script> <script src="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90530878259/1725882479801/Ventana_Research_2023/js/head.min.js"></script> <script src="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223305/1725882478811/Ventana_Research_2023/js/mmenu.min.js"></script> <script src="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531202050/1725882474876/Ventana_Research_2023/js/animation.min.js"></script> <script src="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90532297820/1725882487865/Ventana_Research_2023/js/slick.min.js"></script> <!-- Start of HubSpot Analytics Code --> <script type="text/javascript"> var _hsq = _hsq || []; _hsq.push(["setContentType", "listing-page"]); _hsq.push(["setCanonicalUrl", "https:\/\/matthewbrown.isg-research.net\/tag\/total-compensation-management"]); _hsq.push(["setPageId", "155794857077"]); _hsq.push(["setContentMetadata", { "contentPageId": 155794857077, "legacyPageId": "155794857077", "contentFolderId": null, "contentGroupId": 155794857076, "abTestId": null, "languageVariantId": 155794857077, "languageCode": "en", }]); </script> <script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/2035844.js"></script> <!-- End of HubSpot Analytics Code --> <script type="text/javascript"> var hsVars = { render_id: "4c3a4b2b-5bd8-4729-b6ed-e6f8b6d1f9c4", ticks: 1732095614004, page_id: 155794857077, content_group_id: 155794857076, portal_id: 2035844, app_hs_base_url: "https://app.hubspot.com", cp_hs_base_url: "https://cp.hubspot.com", language: "en", analytics_page_type: "listing-page", scp_content_type: "", analytics_page_id: "155794857077", category_id: 7, folder_id: 0, is_hubspot_user: false } </script> <script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.354/js/index.js"></script> <script type="text/javascript" src="https://matthewbrown.isg-research.net/hubfs/Website_Files/Javascript/wow.min.js"></script> <script src="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/4329635374/1682170509237/Coded_files/Custom/page/Ventana_Research_Sept_2016-theme/Ventana_Research_Sept_2016-main.min.js" type="text/javascript"></script> <script type="text/javascript"> _linkedin_partner_id = "331692"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script> <script type="text/javascript"> (function(){var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=331692&amp;fmt=gif"> </noscript> <div id="fb-root"></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v3.0"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));</script> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="https://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script> <script src="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90532869483/1725882478250/Ventana_Research_2023/js/interaction.min.js"></script> <script src="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531333376/1725882483915/Ventana_Research_2023/js/lazysizes-min.min.js"></script> <script src="https://matthewbrown.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90530878259/1725882479801/Ventana_Research_2023/js/head.min.js"></script> <!-- Lazy background JS Start--> <script> document.addEventListener("DOMContentLoaded", function() { var lazyBackgrounds = [].slice.call(document.querySelectorAll(".lazy-background")); if ("IntersectionObserver" in window && "IntersectionObserverEntry" in window && "intersectionRatio" in window.IntersectionObserverEntry.prototype) { let lazyBackgroundObserver = new IntersectionObserver(function(entries, observer) { entries.forEach(function(entry) { if (entry.isIntersecting) { entry.target.classList.add("visible"); lazyBackgroundObserver.unobserve(entry.target); } }); }); lazyBackgrounds.forEach(function(lazyBackground) { lazyBackgroundObserver.observe(lazyBackground); }); } }); </script> <!-- Lazy background JS Start End--> <script> /*! loadCSS. [c]2017 Filament Group, Inc. MIT License */ !function(a){"use strict";var b=function(b,c,d){function j(a){if(e.body)return a();setTimeout(function(){j(a)})}function l(){f.addEventListener&&f.removeEventListener("load",l),f.media=d||"all"}var g,e=a.document,f=e.createElement("link");if(c)g=c;else{var h=(e.body||e.getElementsByTagName("head")[0]).childNodes;g=h[h.length-1]}var i=e.styleSheets;f.rel="stylesheet",f.href=b,f.media="only x",j(function(){g.parentNode.insertBefore(f,c?g:g.nextSibling)});var k=function(a){for(var b=f.href,c=i.length;c--;)if(i[c].href===b)return a();setTimeout(function(){k(a)})};return f.addEventListener&&f.addEventListener("load",l),f.onloadcssdefined=k,k(l),f};"undefined"!=typeof exports?exports.loadCSS=b:a.loadCSS=b}("undefined"!=typeof global?global:this); /*! loadCSS rel=preload polyfill. [c]2017 Filament Group, Inc. MIT License */ !function(a){if(a.loadCSS){var b=loadCSS.relpreload={};if(b.support=function(){try{return a.document.createElement("link").relList.supports("preload")}catch(a){return!1}},b.poly=function(){for(var b=a.document.getElementsByTagName("link"),c=0;c<b.length;c++){var d=b[c];"preload"===d.rel&&"style"===d.getAttribute("as")&&(a.loadCSS(d.href,d,d.getAttribute("media")),d.rel=null)}},!b.support()){b.poly();var c=a.setInterval(b.poly,300);a.addEventListener&&a.addEventListener("load",function(){b.poly(),a.clearInterval(c)}),a.attachEvent&&a.attachEvent("onload",function(){a.clearInterval(c)})}}}(this); </script> </body></html>

Pages: 1 2 3 4 5 6 7 8 9 10