Mastering the Marketing Funnel: Strategies for Every Stage

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Consumers follow a long path of branded touchpoints and interactions before completing checkout, sign-up, or a physical, in-store transaction.</p> <p>The key to navigating the complex customer journey during the busiest shopping season of the year? A full-funnel marketing strategy that nurtures prospects at every stage — from unaware to repeat, loyal customer.</p> <p>In this guide, you’ll learn how to evolve and solidify your full-funnel strategy ahead of the upcoming holiday shopping season:</p> <ul class="list-disc"> <li>Building brand awareness and generating early interest at the top of the funnel</li> <li>Leveraging tools like retargeting and personalization to drive conversions in the middle of the funnel</li> <li>Increasing retention and loyalty to grow lifetime value at the bottom of the funnel</li> <li>Setting and measuring KPIs at each funnel stage and choosing the correct attribution strategy</li> </ul> <p>Set yourself up for success this holiday season with a full-funnel strategy that keeps new customers coming back for more. 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