The ultimate list of collaboration tools for product marketers

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class="modal-overlay"></div> <div class="site-wrapper"> <div class="inner nav-wrapper"> <div class="site-header-content"> <a href="/"> <div class="site-title"> <img class="site-logo" src="/content/images/size/w600/2024/08/PMA-FULL-LOGO-PRIMARY--ON-WHITE--1.png" alt="Product Marketing Alliance" /> </div> </a> </div> <nav class="site-nav"> <div class="site-nav-left"> <div class="nav-login"> <a class="button primary small" href="/signin/">Log in</a> <span id="dropdown"><button class="button primary small button-green" id="dropbtn">Membership</button> <div id="dropdown-content"> <a class="modular-navigation-item modular-navigation-item-list-wrapper" href="/signup/"><h6>Individual</h6></a> <a class="modular-navigation-item modular-navigation-item-list-wrapper" href="/signup/?membership-type=teams"><h6>Teams</h6></a> </div> </span> </div> <a href="/content-hub/"> <div class="nav-icons nav-search"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M505 442.7L405.3 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class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Why pick PMA?</h5> <p>See what our members say</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-reviews/"> <h6>Membership reviews</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/membership-case-studies/"> <h6>Membership case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-samples/"> <h6>Sample what’s inside</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/insider-membership-plan/"> <h6>Get freemium membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/5-essential-day-to-day-templates-for-successful-product-marketers/"> <h6>Templates for success</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Resources</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Content hub</h5> <p>Unlimited resources on tap</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=articles"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-fix/"> <h6>Presentations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=ebooks"> <h6>eBooks</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=guides"> <h6>Guides</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://media.thealliance.io/podcasts/?filter=podcast-filter-community-pma" target="_blank"> <h6>Podcasts</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=reports"> <h6>Reports</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=webinars"> <h6>Webinars</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/"> <h6>View all resources</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Research & reports</h5> <p>Industry insights from us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-salary-survey-report/"> <h6>Product Marketing Salary Report</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-report/ "> <h6>State of Product Marketing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-leadership-report/"> <h6>State of Product Marketing Leadership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-state-of-go-to-market-report-2022/"> <h6>State of Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-tech-stack/"> <h6>Product Marketing Tools of Choice</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-influencers-2023/"> <h6>Top 100 Product Marketing Influencers</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>View all reports</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Guides</h5> <p>Brush up on the essentials</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/what-is-product-marketing/"> <h6>What is product marketing?</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-competitive-intelligence/"> <h6>Competitive intelligence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-pricing/"> <h6>Pricing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/okrs/"> <h6>OKRs</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-positioning/"> <h6>Positioning</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-go-to-market-strategies/"> <h6>Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/guides/"> <h6>View all guides</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Best of the rest</h5> <p>Highlights from the site</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://pmmgpt.com"> <h6>PMM-GPT</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-iq/"> <h6>PMM IQ test</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-leadership-resources/"> <h6>Product Marketing Leadership Portal</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-newsletter/"> <h6>Newsletter</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-definitive-product-marketing-reading-list/"> <h6>Product marketing books</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://tools.productmarketingalliance.com/"> <h6>Product marketing tech stack</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/salarycalculator/"> <h6>Salary calculator</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/create-and-contribute/"> <h6>Create and contribute</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Certification</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Core</h5> <p>The A to Z of product marketing essentials</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC - Level 1</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product Marketing Certified: Core</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/live-online/product-marketing-certified-core" target="_blank"> <h6>Live & online</h6> <p>Part-time or full-time</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/in-person/product-marketing-certified-core-live-and-in-person" target="_blank"> <h6>Live & in-person</h6> <p>Pick your city</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core target="_blank""> <h6>B2C Product Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/customer-marketing-certified" target="_blank"> <h6>Customer Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product-Led Growth Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#core-certifications" target="_blank"> <h6>View all Core</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Advanced</h5> <p>Establish your influence and strategic value</p><br> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC II - Level 2</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/advanced-product-marketing-certified" target="_blank"> <h6>Product Marketing Certified: Advanced</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/messaging-certified" target="_blank"> <h6>Messaging Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/narrative-design-certified" target="_blank"> <h6>Narrative Design Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" target="_blank"> <h6>Positioning Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" target="_blank"> <h6>Pricing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" target="_blank"> <h6>Go-to-Market Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#advanced-certifications" target="_blank"> <h6>All Product Marketing masters</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Leadership</h5> <p>The ultimate roadmap for product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC III - Level 3</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership"> <h6>Product Marketing Certified: Leadership</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator"> <h6>Product Marketing Leadership Accelerator</h6> <p>Live & online</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#all-courses" target="_blank"> <h6>All product marketing courses</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Training</h5> <p>Individual & org-wide options</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/product-marketing-team-training" target="_blank"> <h6>Team training</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-scholar-program/"> <h6>Scholar Program</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-product-marketing-certified-journey/"> <h6>Certification Journey</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/why-pmms-love-pmmc/"> <h6>Why PMMs ❤️ PMMC</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Events</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Virtual events & meetups</h5> <p>Connecting our global community</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.productmarketingalliance.com/location/demos/" target="_blank"> <h6>Product Demos Summit | December 10</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-talks/" target="_blank"> <h6>PMM Talks</h6> <p>Knowledge worth knowing</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://community.productmarketingalliance.com/s/regional-chapters/" target="_blank"> <h6>PMM Meetups</h6> <p>City chapters</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-now/" target="_blank"> <h6>PMM Now</h6> <p>Exclusive live streams</p> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>In-person summits</h5> <p>Coming to a city near you</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/chicago" target="_blank"> <h6>PMM Summit | Chicago | November 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/toronto" target="_blank"> <h6>PMM Summit | Toronto | November 20 & 21</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/london/" target="_blank"> <h6>PMM Summit | London | December 4 & 5</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/washington/" target="_blank"> <h6>PMM Summit | Washington | January 30</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/austin/" target="_blank"> <h6>PMM Summit | Austin | February 11 & 12</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/newyork/" target="_blank"> <h6>PMM Summit | New York | March 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/paris/" target="_blank"> <h6>PMM Summit | Paris | March 26</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/" target="_blank"> <h6>Summit calendar 2024</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links & OnDemand</h5> <p>Plan ahead or catch up</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-ondemand/"> <h6>Catch up OnDemand</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://productmarketingall.typeform.com/to/hxI9MbBm" target="_blank"> <h6>Apply to speak</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.productmarketingalliance.com/" target="_blank"> <h6>All events</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>All courses</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">About</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>The basics</h5> <p>Our journey & how to reach us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/about/"> <h6>Mission</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contact/"> <h6>Contact</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Partner with us</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/press-resources/"> <h6>Press resources</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/case-studies/"> <h6>Case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/help-centre/"> <h6>Help centre</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Our people</h5> <p>AKA the building blocks of PMA</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/the-pma-team/"> <h6>PMA team</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/experts-in-residence/"> <h6>Experts in Residence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-founding-members/"> <h6>PMA Founding Members</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/careers/"> <h6>Careers</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Get involved</h5> <p>Get your name published</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Get the media guide</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/community-partnerships/"> <h6>Community partnerships</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-pulse-2023/"> <h6>PMA Pulse</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contributor-guide/"> <h6>Create & contribute</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links</h5> <p>Our bread & butter</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-consult/"> <h6>PMA Consult</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>Get certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/signup/"> <h6>Membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/articles/"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>All reports</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"><a class="modular-navigation-main" href="https://jobs.productmarketingalliance.com/" target="_blank">Jobs</a></div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Community</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Network</h5> <p>Connect and collaborate</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack 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She's been with the company since day dot and leads our marketing, courses, content, community, and customer success teams" class="post-author tooltip-trigger-author"> <div data-tooltip="Bryony's the CMO for Product Marketing Alliance. She's been with the company since day dot and leads our marketing, courses, content, community, and customer success teams" style="background-image: url(//www.gravatar.com/avatar/524bedd2d22bb6af4f636913f7e688e0?s=250&d=mm&r=x)" class="author-image tooltip-trigger"> </div> <div class="author-details"> <span data-tooltip="Bryony's the CMO for Product Marketing Alliance. She's been with the company since day dot and leads our marketing, courses, content, community, and customer success teams" class="author-name tooltip-trigger">Bryony Pearce</span> </div> </div> </a> </div> <div class="date-time-read"> <span class="post-datetime">January 09, 2020</span> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/asterisk-sm.svg" /> <span> 11 min read </span> </div> </div> <a href="#" id="getCopyBtn" class="hidden"> Get a copy</a> <div class="post-content-container"> <div class="left-sidebar"> <div class="sticky-container"> <a target="_blank" href="https://www.linkedin.com/school/product-marketing-alliance/" class="follow-us-on-linkedin"> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/linkedin-white.svg"/>Follow us on LinkedIn</a> <span class="left-sidebar-overview"> Contents </span> <aside class="toc-container"> <div class="toc"></div> </aside> </div> </div> <div class="post-content"> <p>Product marketers arguably touch more departments than most day-to-day, that we know, but all that contact can be tough to keep on top of without a little help...enter this list. <br></p><p>The findings from our <a href="https://www.productmarketingalliance.com/product-marketing-tech-stack/">Tools of Choice report</a> showed collaboration tools are the most popular type of app among product marketers and it’s no surprise, they save time and money, reduce admin, cut out meetings, and make sure everyone’s up-to-speed, all the time.<br></p><p>So, to save you endless hours of research, we’ve collated the list of all collaboration tool lists, built on a foundation of recommendations from 600+ product marketers.<br></p><h3 id="airtable">Airtable</h3><p>Part spreadsheet, part database, Airtable makes organisation and collaboration a piece of cake. You can add as many users as you like and each can edit, comment, add and contribute to projects in real-time. It accepts any type of content - attachments, long text notes, links, checkboxes, barcodes or otherwise, and lets you pick from grid, calendar, gallery or kanban view. </p><p><strong>Website: </strong>airtable.com</p><p><strong>Cost: </strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Airtable-pricing.png" class="kg-image" alt loading="lazy"></figure><blockquote><em>“At Nearmap, we’ve shifted launch planning back in the hands of product managers, who now uses Airtable to keep everybody on track on every GTM execution, regardless of size and scope of the release.”</em></blockquote><p><strong>- Angela Catalan, Director of Product Marketing, Nearmap</strong><br></p><h3 id="asana">Asana</h3><p>Asana’s all about helping teams get organised, say on track and hit deadlines, and it does this by providing a single place to store, detail and track project components. Within it, you can move tasks through various stages (like To Do, In Progress, Started, Waiting for Approval and Done), set timelines, see how busy your teams are, and get instant calendar access to everything that’s going on.</p><p><strong>Website: </strong>asana.com</p><p><strong>Cost: </strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Asana-pricing.png" class="kg-image" alt loading="lazy"></figure><blockquote><em>“Once you set up a GTM project it’s easy to clone old projects for your next GTM. Once I had project templates for minor and major releases it was easy to spool up the next project by assigning dates for each task working backwards from the release date.”</em></blockquote><p><strong>- James Allgood, Product Marketing Lead at Brightidea</strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/glenn-carstens-peters-RLw-UC03Gwc-unsplash.jpg" class="kg-image" alt loading="lazy"></figure><h3 id="basecamp"><br>Basecamp</h3><p>If you’re looking for a more efficient way to work with your team Basecamp <em>could</em> be the answer. You can create to-do lists to see which tasks are upcoming or overdue, start project-specific message boards, set schedules, share and store important files, start real-time group chats, invite clients, see hill charts, and much, much more. </p><p><strong>Website: </strong>basecamp.com</p><p><strong>Cost: </strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Basecamp-pricing.png" class="kg-image" alt loading="lazy"></figure><h3 id="box"><br>Box</h3><p>Using, managing and sharing multiple tools, projects and files every day comes with a whole load of security, compliance and organisational concerns, but that’s where Box hopes to help. It provides a safe haven to store and share all your work in one place and is open to both internal <em>and</em> external collaboration.</p><p>It integrates with 1,000s of leading software providers (like Office 365 and G Suite), accommodates every industry and country’s security and compliance requirements, and installs intelligent workflows for you to access anywhere, at any time. </p><p><strong>Website: </strong>box.com</p><p><strong>Cost: </strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Box-pricing.png" class="kg-image" alt loading="lazy"></figure><h3 id="g-suite"><br>G Suite</h3><p>G Suite’s a popular choice among PMMs for general collaboration and comes with a whole load of features to make the day-to-day that bit easier.</p><ul><li><strong>Connect:</strong> Gmail, Calendar, Currents, Hangouts Chat, Hangouts Meet, and Hangouts Meet Hardware.</li><li><strong>Create:</strong> Docs, Sheets, Forms, Slides, Sites, App Maker, Keep, and Jamboard.</li><li><strong>Access:</strong> Drive and Google Cloud Search.</li><li><strong>Control: </strong>Admin, Vault, Mobile, and Workinsights.</li><li><strong>Website:</strong> gsuite.google.co.uk</li></ul><p><strong>Cost: </strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/G-Suite-pricing.png" class="kg-image" alt loading="lazy"></figure><blockquote><em>“Google makes everything easy to pick up and be familiar with when it comes to Docs, Sheets, and Slides, but it's a mixed bag for expertise - using Drive can be phenomenal or a mess depending on how you set it up. We use a Marketing Shared Drive (read: shared folder) that everyone is able to put documents into and therefore everyone can search for it, but that needs to be trained because the default is to put new documents into MyDrive which is inaccessible. Mac and PC integrations work great if you use them as your main file system because it's constantly backed up. No saving or versioning necessary, G Suite takes care of it.”</em></blockquote><p><strong>- Alec Pinkham, Director of Product Marketing at AppNeta</strong></p><h3 id="slack"><br>Slack</h3><p>Bluntly put, Slack simplifies team communication. Conversations occur in channels or private messages and the former can be split by project, team, department or just about anything else, with members able to join and leave as they wish. Better yet, everything’s searchable, it integrates with external tools and services, lets you drag-and-drop files, and accommodates face-to-face and face-to-screen calls.</p><p><strong>Website: </strong>slack.com</p><p><strong>Cost:</strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Slack-pricing.png" class="kg-image" alt loading="lazy"></figure><blockquote><em>“At OpenLegacy, we use slack every day for instant communication amongst individuals. We share files through it, setup groups, etc. and it’s especially useful because more of the employees are remote. It enables us to stay connected and act as a team even though we aren't physically located together.”</em></blockquote><p><strong>- Martin Bakal, Product Marketing Director at OpenLegacy</strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/hugo-rocha-qFpnvZ_j9HU-unsplash.jpg" class="kg-image" alt loading="lazy"></figure><h3 id="confluence"><br>Confluence</h3><p>Confluence makes collaboration open and accessible to help teams create powerful pages, work better together and stay organised. Whether it’s your six-month marketing plan or product requirements, it’s got templates to give you a kickstart and lets you group relevant pages, jointly edit, give feedback and understand team decisions.</p><p><strong>Website:</strong> atlassian.com/software/confluence</p><p><strong>Cost:</strong> the more people you onboard the lower the price per-user, but here’s a rough idea of what to expect for their Cloud plans:</p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Atlassian-pricing.png" class="kg-image" alt loading="lazy"></figure><blockquote><em>“With a bit of love (and lots of page tagging and other macros), you can organise information to create a wiki that works for your team. It’s now where stakeholders go to look for information about customers, their workflows, and repurpose those ‘source materials’ for demand-generation campaigns and sales enablement programs.”</em></blockquote><p><strong>- Angela Catalan, Director of Product Marketing at Nearmap</strong></p><h3 id="zoom"><br>Zoom</h3><p>Zoom’s used for video and audio meetings and also facilitates live messaging and content sharing, syncs with your calendar, and records and saves your files. With zoomrooms, you can also hook it up to your existing conference system and with zoomphone, you’ve got one app for voice, video, voicemail, messaging, meetings and conferencing.</p><p><strong>Website:</strong> zoom.us<br><br><strong>Cost:</strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/zoom-pricing.png" class="kg-image" alt loading="lazy"></figure><blockquote><em>“Zoom is our best way of keeping in touch and communicating with each other. We have many remote employees and are on conference/video calls all the time. Zoom integrates with Google Calendar so it’s easy to schedule a Zoom meeting with anyone at the company and we also rely on it for internal all-hands meetings and use it to conduct internal webinars for sales enablement.”</em></blockquote><p><strong>- Daniel Kuperman, Director of Product Marketing, Snowflake</strong></p><h3 id="calendly"><br>Calendly</h3><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/eric-rothermel-FoKO4DpXamQ-unsplash-1.jpg" class="kg-image" alt loading="lazy"></figure><p>With umpteen new emails in your inbox every hour the last thing you want is a bunch more to organise a meeting. With Calendly, you can block out the days and times that don’t work for you so others know what does, then all you have to do is share the link (either via email or by embedding it on your site) and let the person on the other end pick a slot and add it to your calendar. </p><p>Goodbye emails, hello simple scheduling. </p><p><strong>Website:</strong> calendly.com</p><p><strong>Cost: </strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Calendly-pricing.png" class="kg-image" alt loading="lazy"></figure><blockquote><em>“As a product marketer, I used Calendly to set up win/loss calls for my product team. The tool automatically syncs with each product manager’s Google calendars - that way, when a recently won or lost customer is open to having a conversation, there's little to no barrier in finding a time that works for both parties. While many parties are "open" to having a conversation, many don’t follow through if the process takes too long. We've found that once we implemented Calendly, most (if not all) parties scheduled time after confirming that they were open to having a conversation.”</em></blockquote><p><strong>- Andrew McCotter-Bicknell, Associate Product Marketing Manager at ZoomInfo Powered by DiscoverOrg</strong></p><h3 id="bynder"><br>Bynder</h3><p>Bynder resonates with the struggles PMMs face in terms of bringing more products out - at pace - while maintaining content consistency and it bridges the gap by replacing messy folders, misused assets and multiple locations with a single source for everyone.</p><p>On top of that, it enhances team workflows, promotes collaboration, enables smart permissions (so you can control who sees what), comes with brand templates, unlocks the data behind your content, and integrates with lots of leading apps.</p><p><strong>Website:</strong> bynder.com</p><p><strong>Cost: </strong>not available online.</p><h3 id="pma"><br>PMA</h3><p>PMA’s Slack channel’s chocker with 1,000s of PMMs from around the world and the community’s a great source for answers to all your questions. From which screen-sharing tools people recommend to Go-To-Market template requests, it all goes on, every day. In conjunction with Product Marketing World, their events also unite 1,000s of PMMs several times a year.</p><p>The Alliance’s latest edition is membership packages, where you can exclusively access tonnes of content, frameworks, templates, slides, videos and mentors, as well as members-only events, networks and Q&As.</p><p><strong>Website: </strong>productmarketingalliance.com<br><br><strong>Cost:</strong> Slack’s completely free, courses are coming soon, and membership comes in at:</p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/PMA-pricing.png" class="kg-image" alt loading="lazy"></figure><h3 id="evernote"><br>Evernote</h3><p>Evernote’s a note-taking app for everything from meeting notes and webpage feedback to projects and to-do lists, including audio and images. By keeping everything in one place, it supports team collaboration and ensures nothing slips through the cracks. </p><p><strong>Website: </strong>evernote.com</p><p><strong>Cost: </strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Evernote-pricing.png" class="kg-image" alt loading="lazy"></figure><blockquote><em>“This has been my go-to for years and I'm a fan of the hierarchy and ease of use across platforms. I often jot notes on my phone or iPad, but use the thick client on Mac for review. We're a Google Docs company so I often have to translate shorthand into docs later but it's worth it for the organization.”</em></blockquote><p><strong>- Alec Pinkham, Director of Product Marketing at AppNeta</strong></p><h3 id="notion"><br>Notion</h3><p>With Notes & Docs, a Knowledge Base, Tasks & Projects and Spreadsheets & Databases, Notion combines the likes of Airtable, Google Sheets, Trello, Asana, Jira, Confluence, Evernote and more into one.</p><p><strong>Website: </strong>notion.so<br><br><strong>Cost:</strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Notion-pricing.png" class="kg-image" alt loading="lazy"></figure><h3 id="webex"><br>WebEx</h3><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/christina-wocintechchat-com-lqPLmYD_MO8-unsplash-1.jpg" class="kg-image" alt loading="lazy"></figure><p>With WebEx, you can video conference from and to anywhere in the world, collaborate post-call with messaging, file-sharing and whiteboarding, hook up to conference devices, share your screens, and reach 1,000s of attendees at once.</p><p><strong>Website:</strong> webex.com</p><p><strong>Cost:</strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Webex-pricing.png" class="kg-image" alt loading="lazy"></figure><h3 id="sharepoint"><br>SharePoint</h3><p>SharePoint’s a hub for sharing and managing content, knowledge and applications and forms your team, department and company’s intranet. As well as making information easier to find, it encourages cross-departmental collaboration and makes teamwork a doddle.</p><p><strong>Website:</strong> products.office.com/en-us/sharepoint</p><p><strong>Cost: </strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Office-pricing.png" class="kg-image" alt loading="lazy"></figure><h3 id="quip"><br>Quip</h3><p>Fed up of toggling between tabs? Well, you might not have to anymore. Quip brings documents, sheets, slides and chats together, integrates with Salesforce, and makes live collaboration from any device, from anywhere in the world, easy. </p><p><strong>Website: </strong>quip.com</p><p><strong>Cost: </strong>prices based on annual billing</p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Quip-pricing.png" class="kg-image" alt loading="lazy"></figure><h3 id="podio"><br>Podio</h3><p>Podio streamlines processes by consolidating all your content and communication into a single, searchable location. It lets you visualise your dashboard in a way that works for you, pick from endless apps, integrate with your existing tools, see, discuss and track files from anywhere you want, assign tasks and more. The result? Less admin and quicker communication.</p><p><strong>Website: </strong>podio.com<br><br><strong>Cost:</strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Podio-pricing.png" class="kg-image" alt loading="lazy"></figure><h3 id="miro"><br>Miro</h3><p>Whether you’ve got employees in Heuston or Honk Kong, Miro makes teamwork easier, faster and more organised. With infinite canvases, readymade templates, digital sticky notes, freeform pens, screen sharing, cursor collaboration, 20+ integrations and more, it’s got solutions for everyone.</p><p><strong>Website:</strong> miro.com</p><p><strong>Cost: </strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Miro-pricing.png" class="kg-image" alt loading="lazy"></figure><blockquote><em>“Miro’s the tool I use to make all frameworks, GTM planning and research publicly and collaboratively. It's not meant to be a management tool (even though they have plugins for that), but it can help by giving visibility to the entire company about the project – and not just the people directly involved in it.”</em></blockquote><p><strong>- Lucas Bacic, Product Marketing Manager at VTEX</strong></p><h3 id="gotowebinar"><br>GoToWebinar</h3><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/wes-hicks-4-EeTnaC1S4-unsplash-1.jpg" class="kg-image" alt loading="lazy"></figure><p>With easy management, automatic invitations and follow-up emails, engagement initiatives (like videos and polls), attendee and performance data and shareable video libraries, GoToWebinar’s the webinar-host of choice for many.</p><p><strong>Website:</strong> gotomeeting.com/webinar</p><p><strong>Cost: </strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/GoToWebinar-pricing.png" class="kg-image" alt loading="lazy"></figure><h3 id="dropbox"><br>Dropbox</h3><p>As well as letting you store and share files and folders, Dropbox lets you coordinate with your team in-app and serves up document suggestions to save you time searching for them.</p><p><strong>Website:</strong> dropbox.com</p><p><strong>Cost: </strong>their basic account’s free and accommodates 2GB of space, after that your options are:</p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Dropbox-pricing.png" class="kg-image" alt loading="lazy"></figure><h3 id="zapier"><br>Zapier</h3><p>Zapier connects your apps (like Asana, Google Sheets, Hubspot, and a whole load more) so they start automatically feeding one another with important information.</p><p><strong>Website: </strong>zapier.com<br><br><strong>Cost:</strong> prices vary depending on how many tasks you use a month. All figures below are based on the minimum tasks per package. </p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/Zapier-pricing.png" class="kg-image" alt loading="lazy"></figure><h3 id="contactmonkey"><br>ContactMonkey</h3><p>It’s got two products but the Sales Teams one’s probably most relevant for PMMs. With it, you and your teams can track Gmail and Outlook sales emails for things like open rates and link clicks, access live feedback and data, send mass personalised emails - now or later, share templates, and view and edit Salesforce data. </p><p><strong>Website: </strong>contactmonkey.com</p><p><strong>Cost: </strong></p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2020/01/ContactMonkey-pricing.png" class="kg-image" alt loading="lazy"></figure><h3 id="coda"><br>Coda</h3><p>Perhaps the easiest way to describe Coda is a hybrid between a Word doc and an Excel sheet. It acts as a “single source of truth” while enabling each individual to see data, reports and processes the way <em>they</em> want, as well as automating tasks and connecting to external tools (like Slack, GitHub and Gmail).</p><p><strong>Website:</strong> coda.io</p><p><strong>Cost:</strong> at the moment, your entire team can use all their features for free, however, some ‘Packs’ require a paid account. </p><blockquote><em>“The primary way we use Coda in PMM is for launch planning. We have created a Coda template for launches that includes a tiering framework, goals, audience section, messaging, milestones, tactics planning and so on. That means we don't have to start from scratch for every launch which frees us up to spend more time on the actual launch strategy.” </em></blockquote><p><strong>- Jasmine Jaume, Group Product Marketing Manager at Intercom</strong><br><br>After something else? From email marketing and design to project management and reporting, we’ve got 14 other segments and 200+ tools in our <a href="https://www.productmarketingalliance.com/product-marketing-tech-stack/">Product Marketing Tools of Choice report</a>.</p><h2 id="want-to-learn-more"><strong>Want to learn more?</strong></h2><p>Needing to measure your product marketing success is a huge part of the role. After all, how are you going to identify what works and what doesn’t without metrics and data to back it up?</p><p>Our <a href="https://certified.productmarketingalliance.com/p/metrics-certified?ref=productmarketingalliance.com">Metrics Certified: Masters</a> course will give you the knowledge and confidence you need to measure the impact of your work and continue driving, not just your product and department, but the entire company towards success.</p><p>By the end of this course, you’ll be able to:</p><p><a href="https://emojikeyboard.org/copy/Fireworks_Emoji_%F0%9F%8E%86?ref=productmarketingalliance.com">🎆</a> <strong><strong>Use</strong></strong> <strong><strong>formulas</strong></strong> to correctly measure key metrics.</p><p>💪 Identify <strong><strong>which metrics you should track</strong></strong> for each deliverable.</p><p>👀 Understand how your work can positively <strong><strong>influence these metrics.</strong></strong></p><p>🔦 Relate your KPIs to your OKRs and <strong><strong>confidently report </strong></strong>on the impact your function has on the business.</p><p>Ready to get started?</p><div class="kg-card kg-button-card kg-align-center"><a href="https://certified.productmarketingalliance.com/p/metrics-certified?ref=productmarketingalliance.com" class="kg-btn kg-btn-accent">Enroll today</a></div>  <div id="bottomAdsContainer">  <div id='div-gpt-ad-1708431292086-0' style='min-width: 580px; min-height: 400px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1708431292086-0'); }); </script> </div>  <div id='div-gpt-ad-1708431360026-0' style='min-width: 240px; min-height: 400px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1708431360026-0'); }); </script> </div> </div> </div> <div class="right-sidebar"> <div class="sticky-container"> <div class="subscribe-container"> <img class="insider-logo" src="/assets/img/insider-subscribe-now-free.svg"/> <img class="success-insider-logo" src="/assets/img/Star.svg"/> <p class="title">Product marketing insider</p> <p class="success-title">Thank you for subscribing</p> <p class="description">Level up your product marketing career & network with product marketing experts.</p> <p class="success-description">An email has been successfully sent to confirm your subscription.</p> <form data-members-form="subscribe"> <input data-members-label type="hidden" value="Early Adopters" /> <input placeholder="Your email address" data-members-email type="email" required="true"/> <button type="submit">Subscribe</button> <p class="error-message">Ops! 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