Attribution Resource Center

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0-2.609-1.0744-2.609-1.0744l.4622-1.5271s.9074.7791 1.6731.7791c.5004 0 .7039-.394.7039-.6818 0-1.1906-1.952-1.2437-1.952-3.2002 0-1.6466 1.1818-3.2401 3.5676-3.2401.9193 0 1.3734.2633 1.3734.2633Z"/> </svg> <span> Shopify </span> </a> <a href="/platforms/commerce-cloud" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="#00A1E0" d="M8.6582 5.641c.516-.5353 1.2345-.8673 2.029-.8673 1.0562 0 1.9776.5864 2.4684 1.457a3.4234 3.4234 0 0 1 1.3951-.2953C16.4556 5.9354 18 7.4864 18 9.3997c0 1.9135-1.5444 3.4646-3.4493 3.4646a3.4301 3.4301 0 0 1-.6795-.0674c-.4321.7675-1.2556 1.2861-2.2008 1.2861-.3956 0-.7699-.091-1.1031-.2528-.4381 1.0259-1.4587 1.7453-2.6482 1.7453-1.2388 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0-.3.0472-.3927.1402-.0923.0926-.155.2336-.1865.419l-.0114.0624h-.2105s-.0256-.001-.0311.0267l-.0344.1923c-.0025.0181.0055.0297.0301.0297h.2049l-.2078 1.1555c-.0162.0931-.0349.1696-.0557.2276-.0203.0572-.0401.1001-.0647.1314-.0237.03-.046.0522-.0848.0652a.3482.3482 0 0 1-.1092.0156.4072.4072 0 0 1-.0743-.0082.217.217 0 0 1-.0501-.0161s-.0239-.009-.0335.0148a32.0176 32.0176 0 0 0-.0688.1877c-.0064.0183.0027.0326.0143.0369a.7554.7554 0 0 0 .0848.0248c.0515.012.095.0127.1358.0127.0853 0 .1632-.012.2277-.0352.0648-.0234.1213-.064.1714-.1189.054-.0595.088-.1216.1204-.2067.0321-.084.0597-.1884.0816-.31l.209-1.1771h.3054s.0257.0009.031-.027l.0346-.192c.0023-.0184-.0054-.0297-.0303-.0297h-.2965c.0016-.0066.015-.1105.049-.2083.0146-.0416.0419-.0754.0649-.0985a.196.196 0 0 1 .0778-.0481.3239.3239 0 0 1 .0996-.0141.3904.3904 0 0 1 .0761.0075.55.55 0 0 1 .0474.0116c.0303.009.0344.0002.0404-.0143l.0709-.1938c.0072-.021-.0108-.0298-.0171-.0323Zm-4.143 1.997c0 .0155-.0112.028-.0267.028h-.246c-.0155 0-.0264-.0125-.0264-.028V8.3756c0-.0154.011-.0279.0265-.0279h.2459c.0155 0 .0266.0125.0266.028v1.9706Z"/> </svg>  <span> Commerce Cloud </span> </a> <a href="/platforms/woocommerce" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg class="h-5 w-5 mr-1 text-gray-200" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <g clip-path="url(#a)"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="#9B5C8F" d="M2.9152 4.8262H17.076c.8962 0 1.6217.7254 1.6217 1.6216v5.4053c0 .8962-.7255 1.6217-1.6217 1.6217h-5.0781l.697 1.7069-3.0655-1.7069H2.9224c-.896 0-1.6216-.7255-1.6216-1.6217V6.4478c-.007-.889.7182-1.6216 1.6144-1.6216Z"/> <path fill="#fff" d="M2.2924 6.3048c.099-.1344.2475-.205.4455-.2192.3608-.0284.5659.1413.6153.509.2192 1.478.4597 2.7299.7142 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1.6618-1.0608.3677-.6082.5516-1.273.5516-2.0014.0071-.5515-.1131-1.0113-.3394-1.3931Zm-.891 1.9589c-.0991.4667-.2759.8132-.5376 1.0466-.205.1839-.396.2616-.5727.2263-.1698-.0354-.3113-.1838-.4173-.4597-.0849-.2192-.1272-.4384-.1272-.6435 0-.1768.0141-.3536.0494-.5162.0637-.29.1839-.573.3748-.8416.2334-.3466.4809-.488.7355-.4385.1697.0354.3112.184.4172.4597.0849.2192.1273.4385.1273.6436 0 .1838-.0141.3607-.0494.5233Zm-3.536-1.959c-.2546-.4454-.6365-.7141-1.1315-.8203-.1343-.0283-.2616-.0424-.3819-.0424-.6789 0-1.2305.3536-1.662 1.0608-.3676.601-.5515 1.2658-.5515 1.9943 0 .5445.1132 1.0112.3395 1.4002.2545.4455.6294.7142 1.1314.8203.1345.0283.2617.0425.382.0425.6859 0 1.2375-.3536 1.6618-1.0608.3678-.6082.5516-1.273.5516-2.0014 0-.5515-.1131-1.0114-.3394-1.3932Zm-.8981 1.959c-.099.4667-.2759.8132-.5375 1.0466-.2051.1839-.396.2616-.5729.2263-.1696-.0354-.3111-.1838-.4172-.4597-.0848-.2192-.1272-.4384-.1272-.6435 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gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg class="h-5 w-5 mr-1" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M14.302 20H5.698a1.398 1.398 0 0 1-1.396-1.398V1.398A1.398 1.398 0 0 1 5.698 0h8.604a1.399 1.399 0 0 1 1.396 1.398v17.204A1.398 1.398 0 0 1 14.302 20ZM5.698.645a.753.753 0 0 0-.751.753v17.204a.753.753 0 0 0 .751.753h8.604a.753.753 0 0 0 .751-.753V1.398a.753.753 0 0 0-.751-.753H5.698Z" fill="#000"/><path d="M12.283 1.72H7.717L6.547.55l.455-.455.981.98h4.034l.981-.98.455.455-1.17 1.17ZM12.152 17.205H7.85v.645h4.302v-.645Z" fill="#000"/></svg>  <span> Mobile SDK </span> </a> </div> </div> <div class="pt-2"> <p class="mb-3 px-2 font-medium uppercase text-[#6B7280] text-sm"> Integrations </p> <div class="px-2"> <a href="/integrations/google-analytics-4" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="#F9AB00" d="M17.0457 15.8436c.0058 1.0704-.8574 1.9419-1.9271 1.9477a1.8471 1.8471 0 0 1-.2386-.0135c-.9927-.1468-1.72-1.0107-1.6956-2.0137V4.2321c-.0237-1.0043.7054-1.8681 1.6988-2.0137 1.0627-.1244 2.0253.6362 2.1497 1.6988a1.907 1.907 0 0 1 .0128.2354v11.691Z"/> <path fill="#E37400" d="M4.8929 13.9319c1.0665 0 1.931.8645 1.931 1.931 0 1.0664-.8645 1.9309-1.931 1.9309s-1.931-.8645-1.931-1.9309c0-1.0665.8645-1.931 1.931-1.931Zm5.0804-5.852c-1.0716.059-1.9027.9575-1.8777 2.0304v5.1863c0 1.4076.6195 2.2619 1.527 2.444 1.0472.2123 2.0675-.4643 2.2798-1.5116a1.8917 1.8917 0 0 0 .0385-.3892v-5.8193c.0019-1.0703-.8639-1.9393-1.9342-1.9412-.011 0-.0225 0-.0334.0006Z"/> </svg>  <span> GA4 </span> </a> <a href="/integrations/klaviyo" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="#000" d="M18 15.3574H2V4.6435h16l-3.351 5.357L18 15.3574Z"/> </svg>  <span> Klaviyo </span> </a> <a href="/integrations/segment" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg width="21" height="20" viewBox="0 0 21 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4847_508)"> <g clip-path="url(#clip1_4847_508)"> <path d="M17.0002 0H3.66683C1.82588 0 0.333496 1.49238 0.333496 3.33333V16.6667C0.333496 18.5076 1.82588 20 3.66683 20H17.0002C18.8411 20 20.3335 18.5076 20.3335 16.6667V3.33333C20.3335 1.49238 18.8411 0 17.0002 0Z" fill="#FCFEF5"/> <g clip-path="url(#clip2_4847_508)"> <path d="M12.3023 12.7183H3.1018C2.67923 12.7183 2.3335 12.3725 2.3335 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2.57715 10.3422 2.57715C11.0913 2.57715 11.8404 2.69239 12.5511 2.90368C12.9545 3.03813 13.185 3.4607 13.0505 3.86406C12.9161 4.26742 12.4935 4.49792 12.0901 4.36346C11.5331 4.19059 10.9377 4.09455 10.3422 4.09455C7.72999 4.09455 5.46349 5.76562 4.71439 8.26262C4.59914 8.60836 4.29182 8.81964 3.96529 8.81964Z" fill="#49B881"/> <path d="M14.8962 5.89892C15.3206 5.89892 15.6645 5.55494 15.6645 5.13061C15.6645 4.70629 15.3206 4.3623 14.8962 4.3623C14.4719 4.3623 14.1279 4.70629 14.1279 5.13061C14.1279 5.55494 14.4719 5.89892 14.8962 5.89892Z" fill="#99CFAC"/> <path d="M5.77124 15.6567C6.19556 15.6567 6.53954 15.3127 6.53954 14.8884C6.53954 14.4641 6.19556 14.1201 5.77124 14.1201C5.34691 14.1201 5.00293 14.4641 5.00293 14.8884C5.00293 15.3127 5.34691 15.6567 5.77124 15.6567Z" fill="#99CFAC"/> </g> </g> </g> <defs> <clipPath id="clip0_4847_508"> <rect width="20" height="20" fill="white" transform="translate(0.333496)"/> </clipPath> <clipPath id="clip1_4847_508"> <rect width="20" height="20" fill="white" transform="translate(0.333496)"/> </clipPath> <clipPath id="clip2_4847_508"> <rect width="16" height="16" fill="white" transform="translate(2.3335 2)"/> </clipPath> </defs> </svg>  <span> Segment </span> </a> <a href="/integrations/rockerbox" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="#7B5DF4" d="M10.2168 6.113H5.9993v4.1231h4.2175V6.1129Z"/> <path fill="#7B5DF4" d="M2 10.0025v7.7729h4.1574v-7.7729H2ZM17.9971 2.2265h-3.9993v4.031h3.9993v-4.031Z"/> <path fill="#A793F7" d="M5.9993 10.0025v7.7729h4.1479v-7.7729h-4.148Z"/> <path fill="#A793F7" d="M9.998 6.116v4.0524h7.9985V6.1159H9.998Z"/> <path fill="#D3C9FB" d="M9.998 10.0025v7.7729h3.9993v-3.8896h3.9992v-3.8833H9.998Z"/> <path fill="#fff" d="M18.0001 13.7751h-4.1163v3.9971h4.1163v-3.9971Z"/> </svg>  <span> Rockerbox </span> </a> <a href="/integrations/shopify-flow" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="url(#flow_gradient)" d="M16 2H4c-1.1046 0-2 .8954-2 2v12c0 1.1046.8954 2 2 2h12c1.1046 0 2-.8954 2-2V4c0-1.1046-.8954-2-2-2Z"/> <path fill="#fff" stroke="#000" stroke-width="0.638889" d="M8.5703 12.4434c0 .9282-.7524 1.6806-1.6805 1.6806-.9282 0-1.6806-.7524-1.6806-1.6806 0-.9282.7524-1.6806 1.6806-1.6806.9281 0 1.6805.7524 1.6805 1.6806Z"/> <path fill="#A1A1AA" stroke="#000" stroke-width="0.638889" d="M14.792 12.4434c0 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<div class="px-2"> <a href="/use-cases/attribution" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <span> Attribution </span> </a> <a href="/use-cases/personalization" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <span> Personalization </span> </a> <a href="/use-cases/customer-research/" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <span> Research </span> </a> <a href="/use-cases/conversion-rate-optimization" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <span> CRO </span> </a> </div> </div> </div> </div>  <div class="space-y-2"> <a href="/pricing" class="block font-bold text-lg text-[#3F3F4C]"> Pricing → </a> </div>  <div class="space-y-2"> <a href="/case-studies" class="block font-bold text-lg text-[#3F3F4C]"> Our Customers → </a> </div>  <div x-data="{ openResources: false }"> <button @click="openResources = !openResources" class="flex justify-between items-center w-full 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class="text-[#6B7280] font-normal text-base"> Solving attribution with one simple question, “How did you hear about us?” </p> <p class="text-[#1E233C] font-medium text-sm"> by Matt Bahr </p> </div> </a> <a href="/blog/zero-party-data/ecommerce-guide-to-zero-party-data/" class="grid grid-cols-1 md:grid-cols-[340px_1fr] gap-x-12 items-center p-6 rounded-3xl border border-[#9F9FA5]"> <img src="/assets/images/blog/ecommerce-guide-to-zero-party-data/guide-to-zero-party-data-featured-image.png" class="rounded-lg min-h-[168px] object-cover"> <div class="flex flex-col text-left items-start justify-between gap-2"> <div> <p class="inline-block text-[#0265DE] font-semibold text-sm"> Article </p> </div> <h4 class="text-[#1E233C] font-semibold text-xl"> The 2024 Ecommerce Brand's Guide to Zero-Party Data </h4> <p class="text-[#6B7280] font-normal text-base"> Unlock the power of zero-party data with Fairing’s Ultimate Guide to Zero-Party Data. Learn top strategies to collect and utilize zero party data insights to get a competitive edge. </p> <p class="text-[#1E233C] font-medium text-sm"> by Bryan Teo </p> </div> </a> <a href="/blog/zero-party-data/20-best-post-purchase-survey-questions/" class="grid grid-cols-1 md:grid-cols-[340px_1fr] gap-x-12 items-center p-6 rounded-3xl border border-[#9F9FA5]"> <img src="https://assets.website-files.com/62f0dda18296f3bacebf062b/63eedfb503b44223e74fbd42_Top-20-Post-Purchase-Survey-Questions.png" class="rounded-lg min-h-[168px] object-cover"> <div class="flex flex-col text-left items-start justify-between gap-2"> <div> <p class="inline-block text-[#0265DE] font-semibold text-sm"> Article </p> </div> <h4 class="text-[#1E233C] font-semibold text-xl"> 24 Of The Best Post-Purchase Survey Questions [Updated for 2024] </h4> <p class="text-[#6B7280] font-normal text-base"> We’ve gathered 24 of the best post-purchase survey questions implemented across 2,500+ leading brands to make the most of zero party data at speed & scale. </p> <p class="text-[#1E233C] font-medium text-sm"> by Micah Elerson </p> </div> </a> </div> </div> <div class="hidden" id="styled-blog" role="tabpanel" aria-labelledby="blog-tab"> <div class="flex flex-col gap-y-6"> <a href="/blog/attribution/applovin-s-e-commerce-revolution-a-new-era-of-customer-acquisition/" class="grid grid-cols-1 md:grid-cols-[340px_1fr] gap-x-12 gap-y-4 md:gap-y-0 items-center p-6 rounded-3xl border border-[#9F9FA5]"> <img src="/assets/images/screenshot-2024-11-20-at-2-12-54-pm.png" class="rounded-lg min-h-[168px] object-cover"> <div class="flex flex-col text-left items-start justify-center gap-2"> <h4 class="text-[#1E233C] font-semibold text-xl">AppLovin’s E-commerce Revolution: A New Era of Customer Acquisition</h4> <p class="text-[#6B7280] font-normal text-base">Discover how AppLovin revolutionizes e-commerce with mobile game ads. 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