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Scaling Success: Arhaus's Journey from a Complex Custom Build to Shopify - Shopify
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-translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="font-bold text-t7 inline-block">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Check out customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">World-class checkout</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . Your source for recent updates"><div class="text-base font-medium"><span class="inline-block arrow-animation">Changelog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Your source for recent updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 40.25C9.86852 40.25 1.25 31.6315 1.25 21C1.25 10.3685 9.86852 1.75 20.5 1.75C31.1315 1.75 39.75 10.3685 39.75 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M25 22L16 22" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M20 25L16 25" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M16 17C16 16.4477 16.4477 16 17 16H24C24.5523 16 25 16.4477 25 17V18C25 18.5523 24.5523 19 24 19H17C16.4477 19 16 18.5523 16 18V17Z" stroke="currentColor" stroke-width="1.5"></path><rect x="13" y="13" width="15" height="15" rx="2" stroke="currentColor" stroke-width="1.5"></rect></g><defs><clipPath id="clip0_213_1927"><rect width="40.5" height="40.5" fill="white" transform="translate(0.25 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/editions/summer2024"><div class="text-base font-medium"><span class="inline-block arrow-animation">Summer ’24 Edition<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">The latest 100+ product updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_2183)"><path d="M40 21C40 31.6315 31.3815 40.25 20.75 40.25C10.1185 40.25 1.5 31.6315 1.5 21C1.5 10.3685 10.1185 1.75 20.75 1.75C31.3815 1.75 40 10.3685 40 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M27 21L18 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M22 24L18 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M18 16C18 15.4477 18.4477 15 19 15H26C26.5523 15 27 15.4477 27 16V17C27 17.5523 26.5523 18 26 18H19C18.4477 18 18 17.5523 18 17V16Z" stroke="currentColor" stroke-width="1.5"></path><path d="M15 14C15 12.8954 15.8954 12 17 12H28C29.1046 12 30 12.8954 30 14V25C30 26.1046 29.1046 27 28 27H17C15.8954 27 15 26.1046 15 25V14Z" stroke="currentColor" stroke-width="1.5"></path><path d="M14 16V16C12.8954 16 12 16.8954 12 18V28C12 29.1046 12.8954 30 14 30H24.5C25.6046 30 26.5 29.1046 26.5 28V28" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_2183"><rect width="40.5" height="40.5" fill="white" transform="translate(0.5 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/editions/all"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Archive of past Shopify Editions</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="42" height="42" viewBox="0 0 42 42" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M40.25 21C40.25 31.6315 31.6315 40.25 21 40.25C10.3685 40.25 1.75 31.6315 1.75 21C1.75 10.3685 10.3685 1.75 21 1.75C31.6315 1.75 40.25 10.3685 40.25 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M17.341 24.6079L18.8363 26.9574" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9609 14.7523C28.2811 15.4085 29.324 16.6069 29.7356 18.1429C30.1472 19.679 29.8432 21.2382 29.028 22.4667" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9769 20.7052C27.2556 20.1447 27.3388 19.4842 27.164 18.832C26.9893 18.1799 26.587 17.6495 26.0654 17.3034" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M14.5357 20.5604C14.4233 20.1409 14.5945 19.6968 14.9595 19.4613L21.4187 15.2941C21.9885 14.9265 22.7512 15.2206 22.9267 15.8756L24.9726 23.5109C25.1481 24.1659 24.6346 24.802 23.9574 24.7685L16.2799 24.3892C15.8461 24.3678 15.4758 24.0688 15.3633 23.6493L14.5357 20.5604Z" stroke="currentColor" stroke-width="1.5"></path><path d="M12.0335 21.5081L12.7226 24.0796" 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All company news and press releases"><div class="text-base font-medium"><span class="inline-block arrow-animation">Newsroom<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">All company news and press releases</div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/login?ui_locales=en" data-component-name="login">Log in</a></li><li class="desktop-header-button"><a href="#contact-sales" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold whitespace-nowrap" data-component-name="button" data-mode="light" target="">Get in touch</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="#contact-sales" 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gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><section class="grid grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl gap-y-xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl container"><div class="case-study-pillbar case-study-pillbar--top col-span-full col-start-1 lg:col-start-2"><div class="flex flex-row sm:inline-flex justify-between items-start sm:items-center rounded-none sm:rounded-full p-6 sm:p-2 bg-gradient-to-r from-[#D0F224] to-[#32D17E]"><div class="inline-block sm:ml-6 sm:mr-8 sm:font-bold sm:text-body-lg">What business challenges are you dealing with? We can help.<a data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base md:text-lg -tracking-ff-tighter sm:hidden whitespace-nowrap text-black" style="widows:2" href="#contact-sales"><span class="inline underline hover:no-underline">Get in touch</span></a></div><a href="#contact-sales" class="self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled whitespace-nowrap sm:w-auto min-w-fit text-center hidden sm:block bg-black hover:bg-gray-800 focus:bg-gray-800 active:bg-gray-700 text-white" data-component-name="button" target="">Get in touch</a></div></div><img class="case-study-logo col-span-full col-start-1 lg:col-start-2" alt="Arhaus logo" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.logo.svg?v=1715041726"/><h1 class="richtext text-t2 col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2">Scaling Success: Arhaus's Journey from a Complex Custom Build to Shopify</h1><div class="case-study-hero-image col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2"><picture data-component-name="image"><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=639&height=359&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=1278&height=718&crop=center 2x" media="(max-width: 639px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=899&height=506&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=1798&height=1012&crop=center 2x" media="(min-width: 640px) and (max-width: 899px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=1099&height=619&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=2198&height=1238&crop=center 2x" media="(min-width: 900px) and (max-width: 1199px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=1179&height=660&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=2358&height=1320&crop=center 2x" media="(min-width: 1200px)"/><img alt="Arhaus brand image" class="w-full object-cover" loading="lazy" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=607&height=341&crop=center"/></picture></div><div class="richtext case-study-article-content max-md:order-2 col-span-full md:col-span-8 lg:col-span-6 col-start-1 lg:col-start-2"><div><p><em>An interview with Steve Bauer, vice president of ecommerce and digital at Arhaus, by Laine Kavanaugh, enterprise success manager for Arhaus at Shopify</em></p><p>We sat down with Steve Bauer, vice president of ecommerce and digital at Arhaus to talk about Arhaus’s journey from a complex custom build to Shopify. Now in his 10th year at Arhaus, Steve started with a focus on digital marketing before moving to a broader role of leading all customer-facing digital landscape teams, which includes digital marketing, ecommerce merchandising, operations, and site analytics. He’s always looking to evolve and innovate in his quest for what’s next within the digital customer experience.</p><p>Since migrating from a complex homegrown platform to Shopify, Arhaus has:</p><ul> <li>Reduced development time, enabling seamless scalability for long-term growth</li> <li>Achieved higher customer engagement metrics and conversions</li> <li>Unified in-store and online commerce, elevating the customer experience</li> </ul><p>The following content is based on our interview with Steve, presented in his own words. It has been edited for clarity and length. To watch the full video interview, click <a href="#watch-interview">here</a></p><h2>About Arhaus: Craftsmanship, sustainability, inspiration</h2><p>Arhaus was founded in 1986 and has been quickly growing ever since. Our CEO, John Reed, and his father started the company with the mission to create premium home furnishings that are sustainably sourced, lovingly made, and built to last. More than 35 years later, our brand remains firmly rooted in the same core principles.</p><p>What sets the brand apart is how we source our products, seeking out and building enduring partnerships directly with artisans around the world to create an exclusive assortment of unique, heirloom quality furniture and décor.</p><p>In addition to our online presence, we currently have more than 90 showroom and design studio locations across the country. Whether shopping in person or virtually, we prioritize client-first service through complimentary design services offered both in-store and online.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">In addition to our online presence, we currently have more than 90 showroom and design studio locations across the country.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t6">Arhaus</p></footer></blockquote></div><div><h3>Creating an inclusive customer experience</h3><p>Our customer base has a very wide range because aside from a certain level of affluence, an appreciation and desire for well designed, high-quality furniture is not exclusive to a specific age group. We’re definitely in the premium high end, with some of our more bespoke items in the luxury space.</p><p>Considering the breadth of our product assortment that offers nearly endless style and material options, I think our biggest priority is to engage potential customers with inspirational content, showcasing our stories of quality and sustainability. We want to meet our customers wherever they want to meet us.</p><h3>Arhaus's commitment to unified commerce</h3><p>Unified commerce is very near and dear to Arhaus because of our business model. We want to make sure that every client is getting the Arhaus experience—whether they’re driving by a store and saying, “Oh, this looks cool. Let's head in there,” or if they engage with our site, we want to give them that same sense of comfort and coziness. While some of our customers want a lot of assistance, especially if they’re purchasing a custom piece, we do have customers who know they need an end table, maybe a few pillows and accessories, and may not want to interact with a store in person. We want to build a relationship with that customer as well, and that’s where our ecommerce comes in.</p><h3>The challenge: Building and scaling for the future with a homegrown platform</h3></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/yd462oy4e4" title="yd462oy4e4" class="aspect-video w-full my-xl"></iframe></div><div><p>Previously Arhaus was operating on a homegrown platform. While there was a lot of flexibility, there were also a lot of limitations with that. And as we kept growing, and our growth was pretty exponential, we were putting a lot of R&D into that platform. We were constantly asking, “What’s the next thing to build? What’s the next thing that we have to do?”</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">Previously Arhaus was operating on a homegrown platform. While there was a lot of flexibility, there were also a lot of limitations.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t6">Arhaus</p></footer></blockquote></div><div><h3>Navigating explosive growth</h3><p>The pandemic also happened, and the home business skyrocketed. For a time, our stores were closed and people couldn’t go out at all. But what we found was that even though the stores were closed, many of our sales associates were still working with clients because they still needed furniture—and they were utilizing our website as a resource for all of that.</p><p>That prompted us to look for more power behind the ecommerce engine. Arhaus extensively researched other solutions in the marketplace, and it really came down to the basics.</p><p>Reporting and analytics in general were a high priority. We wanted to make sure that we were able to have a customer dashboard and view our statistics. Overall, our business has a lot of complexities given the way that items are ordered and the way that we ship. So what we were really looking at was making sure our new platform would allow us to not only continue running the same operation that we were, but then start to enhance each of those things as well.</p><p>Thinking about different models of shipping or offering more optionality to the customer, we were looking at the suite of what we could do today and adopt five years from now. Shopify checked all the boxes, both for current and future needs.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[28px] leading-[36px] md:text-[36px] md:leading-[44px] lg:text-[44px] lg:leading-[52px]">Shopify checked all the boxes, both for current and future needs.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t6">Arhaus</p></footer></blockquote></div><div><p>As an enterprise company, there is so much online to offline, so we were really looking for the ability to bridge everything together—not just from an ecommerce sales solution, but to holistically be a better company for our customers.</p><p>We decided to migrate from our homegrown solution to Shopify in order to set Arhaus up with a fantastic foundation to build and scale for the future.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">We decided to migrate from our homegrown solution to Shopify in order to set Arhaus up with a fantastic foundation to build and scale for the future.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t6">Arhaus</p></footer></blockquote></div><div><h2>The solution: Arhaus’s migration to Shopify</h2></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/75eqno87ph" title="75eqno87ph" class="aspect-video w-full my-xl"></iframe></div><div><p>Our homegrown platform was good in its time. We just outgrew it.</p><p>One of the things that really attracted us to Shopify was not only having that best-in-class foundation but a true sense of scalability.</p><p>It really excited us to know that we were going to be working with a provider that, over time, would add new functions and new capabilities that we could apply to our business, which is not something we had in the past. As we looked at other vendors, it really wasn’t in their DNA as we felt it was with Shopify.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">Our homegrown platform was good in its time. We just outgrew it. One of the things that really attracted us to Shopify was not only having that best-in-class foundation but a true sense of scalability.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t6">Arhaus</p></footer></blockquote></div><div><h3>A complex but successful redesign</h3><p>We’ve been on Shopify just over two years now. To migrate, we partnered with Tomorrow Agency, now Domaine, who is best in breed and had the stamp of approval from Shopify, so thankfully they took a lot of the pain out of it for us. With that agency’s help, we also did a complete site redesign—nothing on the site today existed two years ago. Part of that was very complex. We might have 5 different sizes and 800 different fabrics for a certain piece of furniture, but we’re not able to show all 800 online so we decide, “Which 20 fabrics can we show?” There are definitely compromises that were made with some of it, but I can also state that ever since we launched on Shopify, the business has taken off.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[28px] leading-[36px] md:text-[36px] md:leading-[44px] lg:text-[44px] lg:leading-[52px]">Ever since we launched on Shopify, the business has taken off.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t6">Arhaus</p></footer></blockquote></div><div><h3>Customization and variance</h3><p>We had to do a fair amount of customization as it related to the way that our products are set up. We worked on customization on the technical side, but also customer experience. Given that we are so focused on accommodating for our customers, we wanted to make sure that we could be as accommodating as possible without driving everybody crazy, both customers and internally.</p><p>There are so many different ways you can order products, depending on what kind of product you want. For example, we have chairs where you can order different fillings for the seats. So we had to decide—is that something we want to launch with? Or is that something we want to get to a couple of years from now?</p><p>There’s so much variability in what a person's definition of comfort is, and while we'd love to be able to hit 100% of that, even if we can get to 95%, we’re super happy. We know that, in the long term, Shopify is going to help us get to that 100%.</p><h3>Change management and adoption</h3></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/jgidmrcslu" title="jgidmrcslu" class="aspect-video w-full my-xl"></iframe></div><div><p>There’s pushback any time you’re introducing new technology, with people asking, “What is this going to do? How are our systems going to integrate with this?” When you completely redesign the site, there’s also a lot of fear that customers may be used to seeing things a certain way.</p><p>What we did was simply bring everyone along on the journey. It wasn’t necessarily our team over here in a bunker just looking to get the site live. No matter who it was in the company, if there was a concern, we addressed it head on and were solution-oriented in terms of making sure that it met everyone’s needs.</p><h3>Flexibility and data-driven decision making</h3><p>Thankfully, the Shopify platform itself was nimble enough to work around any issues, like an API integrating with one of our internal systems or if someone was worried about customers not being able to see store information.</p><p>Another great thing about Shopify is that we can measure everything, which is something we couldn’t do on our previous platform either. We were able to have conversations about if the solution was working based on stats or if we needed to pivot, we could pivot very quickly.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">Another great thing about Shopify is that we can measure everything, which is something we couldn’t do on our previous platform either.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t6">Arhaus</p></footer></blockquote></div><div><h2>The results: Early success with Shopify</h2></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/qhyy2kumr3" title="qhyy2kumr3" class="aspect-video w-full my-xl"></iframe></div><div><p>There have been a lot of advantages we’ve seen since migrating to Shopify.</p><h3>Gains in engagement metrics</h3><p>I’d say first and foremost is that there’s a seamless customer experience. When we first migrated over, we saw a lot of gains within engagement metrics on our site. Measuring how many pages people were going to and how long they were staying on the site, a lot of those metrics got far better when we moved over to Shopify. That’s not just because of user experience, but also things like site speed and the way images were displaying on the site. We like how everything is rendered and structured. That was a huge win for us.</p><h3>Improved conversions and exceeded goals</h3><p>When we set our goals from a sales standpoint and from a conversion standpoint, every year since we've been on Shopify—which has been over the last two years—we've far exceeded the goals that we set for ourselves.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">Every year since we've been on Shopify—which has been over the last two years—we've far exceeded the goals that we set for ourselves.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t6">Arhaus</p></footer></blockquote></div><div><h3>Long-term growth and adaptability</h3><p>That’s a true testament to the team who was working with us when we brought Shopify on and the support that we’ve gotten since we’ve been on Shopify, because we've talked a lot about, “What is it that we want to do? How do we want to evolve this site? Where do we want to be in 2 years, 5 years, 10 years?” And by working with our team over at Shopify, we’ve been able to do a great job of setting ourselves up for the long term.</p><h3>Speed to market and scalability</h3><p>I think the biggest advantage of Shopify is experiencing much shorter timelines to build the solutions we want within the platform. If we had a certain feature we wanted to build on our previous homegrown site, that may have taken 12 to 18 months—and it takes maybe 3 months with Shopify because either there’s already a solution or if it’s something customized, chances are someone has had to deal with it and can help us. This really helps us as we look to scale our business long term.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">The biggest advantage of Shopify is experiencing much shorter timelines to build the solutions we want within the platform.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t6">Arhaus</p></footer></blockquote></div><div><h3>Improved in-store and B2B experiences</h3></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/034szzeq34" title="034szzeq34" class="aspect-video w-full my-xl"></iframe></div><div><p>Today, all of our associates are utilizing Arhaus.com as they walk around a store with their clients. They’re flipping through different items, and it’s a great resource for them to be able to pull information immediately.</p><p>We also have a trade business, which includes interior designers who have their own firms but are working on behalf of Arhaus to sell products within our assortments. That entails relationships that we build, and they’re using the website as a resource.</p><p>We have a contract business as well, where we sell to resorts, larger offices, and restaurants. And, of course, anyone who’s curious about our product—in any way they want to utilize it—can go to the website and not only look at the product, but also discover these various programs. We have information pages about all of them, ways to sign up, and ways to stay connected with us, and being able to pull all of that together utilizing Shopify has been great.</p><h2>Looking forward: Embracing growth and innovation</h2></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/ti1ghbkeb4" title="ti1ghbkeb4" class="aspect-video w-full my-xl"></iframe></div><div><p>The first thing we’re very excited about is checkout extensibility. For me personally, it’s about that one-page checkout.</p><p>We’re also super excited for what we can do with customer experience to increase conversion. Buying furniture isn’t necessarily the easiest task, so we don’t want to have to take them through this long journey before they’re ready to purchase.</p><p>Our custom business is a big business for us, and knowing that Shopify is going to be increasing their variant limit gives us a lot more flexibility in trying to put all these different combinations together.</p><p>If you go into an Arhaus store, you’re going to see hundreds of fabrics up on our fabric wall—there are so many different things that you can do with that palette—and being able to replicate that as closely as we can online so that people can do their research there is great.</p><h3>Harnessing AR and VR to help customers make decisions confidently</h3><p>At Arhaus, we have this highly customizable business with configurable products. If you think about a sectional sofa, you could have a right arm or a left arm, and you can make it as big or as small as you want, depending on your space. The AR and VR opportunities that are emerging are gigantic for us because we’re able to visualize things that, quite frankly, you just couldn't do before. You couldn’t place a chair in a room without literally placing the chair in the room. So having that technology is a huge gain for us in the short term and long term to make sure that we continue to capture the essence of Arhaus.</p><p>We actually started with a room planning tool that had 3D capabilities and was really for our own internal interior designers—something to take all the Arhaus products, place them in a room, and really be able to fly through the room and consider, “What does this look like as I'm walking through?” Taking that now to the next level is being able to hold your phone up to that corner of the room where you really want to put that chair and making sure that it matches the wall color, the flooring, and looking at all the various options for it.</p><p>I always say that furniture is the third largest purchase you’re going to make in your life. Number one is a house, number two is a car, number three is furniture. So we really want our customers to truly invest in Arhaus and invest in these pieces. We want to instill as much confidence as possible into the customer before they purchase with our solutions and website capabilities.</p><p>When it comes to AR and VR, we have very high standards of what we’re putting out there into the marketplace. It's not going to be something that looks robotic or artificial. There are a lot of flashy bells and whistles in technology today, but what we have found is that we really want tools that are usable for the customer, that meet a need that they’re not getting today.</p><h2>Building for the future with Shopify</h2></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/7n8fwzhz8h" title="7n8fwzhz8h" class="aspect-video w-full my-xl"></iframe></div><div><p>When evaluating ecommerce platforms, I encourage enterprise companies with complex builds to create a roadmap focused on future expansion and how to get there—and to ask as many questions as possible. As we were looking to move to Shopify, there were a lot of things that came up where we asked, “Can we do this?” And when the answer for almost everything was yes, we knew we were on the right path.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">As we were looking to move to Shopify, there were a lot of things that came up where we asked, “Can we do this?” And when the answer for almost everything was yes, we knew we were on the right path.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t6">Arhaus</p></footer></blockquote></div><div><p>It was also important to us to look at the ecosystem. Shopify has a number of different partners with apps that seamlessly plug in, and that has saved us time and money on new tools and software.</p></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/tz08bnzq0e" title="tz08bnzq0e" class="aspect-video w-full my-xl"></iframe></div><div><p>Looking at where we want to take Arhaus in the future, I definitely think that the building blocks have been put into place by Shopify. There's just such a synchronicity where when we're thinking about what the next thing is, Shopify is right there or maybe even has thought of it already.</p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">Looking at where we want to take Arhaus in the future, I definitely think that the building blocks have been put into place by Shopify.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t6">Arhaus</p></footer></blockquote></div><div><p>We hope to leverage the knowledge base and feedback Shopify gets from all customers, because while there's a lot of uniqueness to our business and the way that furniture companies operate, at the end of the day all retail businesses rub up against the same friction.Our partnership with Shopify just makes complete sense in the long term.</p><p><a id="watch-interview"></a></p><h3>Watch the entire interview</h3><p>Watch the full video interview with Steve Bauer, vice president president of ecommerce and digital at Arhaus, for a deep dive into the Arhaus story.</p></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/5zif2dqio4" title="5zif2dqio4" class="aspect-video w-full my-xl"></iframe></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter case-study-meta-cards max-md:order-1 max-md:mb-4 col-span-full md:col-span-3 col-start-1 md:col-start-10 lg:col-start-9 content-start" data-component-name="card-grid"><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div 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We can help.","ctaText":"Get in touch"},"midBodyCta":{"heading":"Contact a Shopify Plus expert today"}},"pages/case-studies/$caseStudy/settings":{}}},"pricing":{"annualDiscountPercentage":25,"basicAnnualPrice":"\u003cspan\u003e$29.00\u003c/span\u003e","googleCountryOffer":"$600 SGD","minimumMonthlyPrice":"$7","minimumMonthlyPriceCurrency":"SGD","paidTrialAmount":"$1","paidTrialMonths":3,"posProPriceUsd":"$89","posRetailLocations":"1,000","promoAmount":{"amount":1,"currencyCode":"SGD","currencySymbol":"$"},"signupTypes":["paid_trial_experience"],"trialLength":3,"usd":"USD"},"article":{"title":"Scaling Success: Arhaus's Journey from a Complex Custom Build to Shopify","contentHtml":"\u003cp\u003e\u003cem\u003eAn interview with Steve Bauer, vice president of ecommerce and digital at Arhaus, by Laine Kavanaugh, enterprise success manager for Arhaus at Shopify\u003c/em\u003e\u003c/p\u003e\u003cp\u003eWe sat down with Steve Bauer, vice president of ecommerce and digital at Arhaus to talk about Arhaus’s journey from a complex custom build to Shopify. Now in his 10th year at Arhaus, Steve started with a focus on digital marketing before moving to a broader role of leading all customer-facing digital landscape teams, which includes digital marketing, ecommerce merchandising, operations, and site analytics. He’s always looking to evolve and innovate in his quest for what’s next within the digital customer experience.\u003c/p\u003e\u003cp\u003eSince migrating from a complex homegrown platform to Shopify, Arhaus has:\u003c/p\u003e\u003cul\u003e\n\u003cli\u003eReduced development time, enabling seamless scalability for long-term growth\u003c/li\u003e\n\u003cli\u003eAchieved higher customer engagement metrics and conversions\u003c/li\u003e\n\u003cli\u003eUnified in-store and online commerce, elevating the customer experience\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eThe following content is based on our interview with Steve, presented in his own words. It has been edited for clarity and length. To watch the full video interview, click \u003ca href=\"#watch-interview\"\u003ehere\u003c/a\u003e\u003c/p\u003e\u003ch2\u003eAbout Arhaus: Craftsmanship, sustainability, inspiration\u003c/h2\u003e\u003cp\u003eArhaus was founded in 1986 and has been quickly growing ever since. Our CEO, John Reed, and his father started the company with the mission to create premium home furnishings that are sustainably sourced, lovingly made, and built to last. More than 35 years later, our brand remains firmly rooted in the same core principles.\u003c/p\u003e\u003cp\u003eWhat sets the brand apart is how we source our products, seeking out and building enduring partnerships directly with artisans around the world to create an exclusive assortment of unique, heirloom quality furniture and décor.\u003c/p\u003e\u003cp\u003eIn addition to our online presence, we currently have more than 90 showroom and design studio locations across the country. Whether shopping in person or virtually, we prioritize client-first service through complimentary design services offered both in-store and online.\u003c/p\u003e{{ testimonial.arhaus1 }}\u003ch3\u003eCreating an inclusive customer experience\u003c/h3\u003e\u003cp\u003eOur customer base has a very wide range because aside from a certain level of affluence, an appreciation and desire for well designed, high-quality furniture is not exclusive to a specific age group. We’re definitely in the premium high end, with some of our more bespoke items in the luxury space.\u003c/p\u003e\u003cp\u003eConsidering the breadth of our product assortment that offers nearly endless style and material options, I think our biggest priority is to engage potential customers with inspirational content, showcasing our stories of quality and sustainability. We want to meet our customers wherever they want to meet us.\u003c/p\u003e\u003ch3\u003eArhaus's commitment to unified commerce\u003c/h3\u003e\u003cp\u003eUnified commerce is very near and dear to Arhaus because of our business model. We want to make sure that every client is getting the Arhaus experience—whether they’re driving by a store and saying, “Oh, this looks cool. Let's head in there,” or if they engage with our site, we want to give them that same sense of comfort and coziness. While some of our customers want a lot of assistance, especially if they’re purchasing a custom piece, we do have customers who know they need an end table, maybe a few pillows and accessories, and may not want to interact with a store in person. We want to build a relationship with that customer as well, and that’s where our ecommerce comes in.\u003c/p\u003e\u003ch3\u003eThe challenge: Building and scaling for the future with a homegrown platform\u003c/h3\u003e{{ wistia.yd462oy4e4 }}\u003cp\u003ePreviously Arhaus was operating on a homegrown platform. While there was a lot of flexibility, there were also a lot of limitations with that. And as we kept growing, and our growth was pretty exponential, we were putting a lot of R\u0026amp;D into that platform. We were constantly asking, “What’s the next thing to build? What’s the next thing that we have to do?”\u003c/p\u003e{{ testimonial.arhaus2 }}\u003ch3\u003eNavigating explosive growth\u003c/h3\u003e\u003cp\u003eThe pandemic also happened, and the home business skyrocketed. For a time, our stores were closed and people couldn’t go out at all. But what we found was that even though the stores were closed, many of our sales associates were still working with clients because they still needed furniture—and they were utilizing our website as a resource for all of that.\u003c/p\u003e\u003cp\u003eThat prompted us to look for more power behind the ecommerce engine. Arhaus extensively researched other solutions in the marketplace, and it really came down to the basics.\u003c/p\u003e\u003cp\u003eReporting and analytics in general were a high priority. We wanted to make sure that we were able to have a customer dashboard and view our statistics. Overall, our business has a lot of complexities given the way that items are ordered and the way that we ship. So what we were really looking at was making sure our new platform would allow us to not only continue running the same operation that we were, but then start to enhance each of those things as well.\u003c/p\u003e\u003cp\u003eThinking about different models of shipping or offering more optionality to the customer, we were looking at the suite of what we could do today and adopt five years from now. Shopify checked all the boxes, both for current and future needs.\u003c/p\u003e{{ testimonial.arhaus3 }}\u003cp\u003eAs an enterprise company, there is so much online to offline, so we were really looking for the ability to bridge everything together—not just from an ecommerce sales solution, but to holistically be a better company for our customers.\u003c/p\u003e\u003cp\u003eWe decided to migrate from our homegrown solution to Shopify in order to set Arhaus up with a fantastic foundation to build and scale for the future.\u003c/p\u003e{{ testimonial.arhaus4 }}\u003ch2\u003eThe solution: Arhaus’s migration to Shopify\u003c/h2\u003e{{ wistia.75eqno87ph }}\u003cp\u003eOur homegrown platform was good in its time. We just outgrew it.\u003c/p\u003e\u003cp\u003eOne of the things that really attracted us to Shopify was not only having that best-in-class foundation but a true sense of scalability.\u003c/p\u003e\u003cp\u003eIt really excited us to know that we were going to be working with a provider that, over time, would add new functions and new capabilities that we could apply to our business, which is not something we had in the past. As we looked at other vendors, it really wasn’t in their DNA as we felt it was with Shopify.\u003c/p\u003e{{ testimonial.arhaus5 }}\u003ch3\u003eA complex but successful redesign\u003c/h3\u003e\u003cp\u003eWe’ve been on Shopify just over two years now. To migrate, we partnered with Tomorrow Agency, now Domaine, who is best in breed and had the stamp of approval from Shopify, so thankfully they took a lot of the pain out of it for us. With that agency’s help, we also did a complete site redesign—nothing on the site today existed two years ago. Part of that was very complex. We might have 5 different sizes and 800 different fabrics for a certain piece of furniture, but we’re not able to show all 800 online so we decide, “Which 20 fabrics can we show?” There are definitely compromises that were made with some of it, but I can also state that ever since we launched on Shopify, the business has taken off.\u003c/p\u003e{{ testimonial.arhaus6 }}\u003ch3\u003eCustomization and variance\u003c/h3\u003e\u003cp\u003eWe had to do a fair amount of customization as it related to the way that our products are set up. We worked on customization on the technical side, but also customer experience. Given that we are so focused on accommodating for our customers, we wanted to make sure that we could be as accommodating as possible without driving everybody crazy, both customers and internally.\u003c/p\u003e\u003cp\u003eThere are so many different ways you can order products, depending on what kind of product you want. For example, we have chairs where you can order different fillings for the seats. So we had to decide—is that something we want to launch with? Or is that something we want to get to a couple of years from now?\u003c/p\u003e\u003cp\u003eThere’s so much variability in what a person's definition of comfort is, and while we'd love to be able to hit 100% of that, even if we can get to 95%, we’re super happy. We know that, in the long term, Shopify is going to help us get to that 100%.\u003c/p\u003e\u003ch3\u003eChange management and adoption\u003c/h3\u003e{{ wistia.jgidmrcslu }}\u003cp\u003eThere’s pushback any time you’re introducing new technology, with people asking, “What is this going to do? How are our systems going to integrate with this?” When you completely redesign the site, there’s also a lot of fear that customers may be used to seeing things a certain way.\u003c/p\u003e\u003cp\u003eWhat we did was simply bring everyone along on the journey. It wasn’t necessarily our team over here in a bunker just looking to get the site live. No matter who it was in the company, if there was a concern, we addressed it head on and were solution-oriented in terms of making sure that it met everyone’s needs.\u003c/p\u003e\u003ch3\u003eFlexibility and data-driven decision making\u003c/h3\u003e\u003cp\u003eThankfully, the Shopify platform itself was nimble enough to work around any issues, like an API integrating with one of our internal systems or if someone was worried about customers not being able to see store information.\u003c/p\u003e\u003cp\u003eAnother great thing about Shopify is that we can measure everything, which is something we couldn’t do on our previous platform either. We were able to have conversations about if the solution was working based on stats or if we needed to pivot, we could pivot very quickly.\u003c/p\u003e{{ testimonial.arhaus7 }}\u003ch2\u003eThe results: Early success with Shopify\u003c/h2\u003e{{ wistia.qhyy2kumr3 }}\u003cp\u003eThere have been a lot of advantages we’ve seen since migrating to Shopify.\u003c/p\u003e\u003ch3\u003eGains in engagement metrics\u003c/h3\u003e\u003cp\u003eI’d say first and foremost is that there’s a seamless customer experience. When we first migrated over, we saw a lot of gains within engagement metrics on our site. Measuring how many pages people were going to and how long they were staying on the site, a lot of those metrics got far better when we moved over to Shopify. That’s not just because of user experience, but also things like site speed and the way images were displaying on the site. We like how everything is rendered and structured. 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Where do we want to be in 2 years, 5 years, 10 years?” And by working with our team over at Shopify, we’ve been able to do a great job of setting ourselves up for the long term.\u003c/p\u003e\u003ch3\u003eSpeed to market and scalability\u003c/h3\u003e\u003cp\u003eI think the biggest advantage of Shopify is experiencing much shorter timelines to build the solutions we want within the platform. If we had a certain feature we wanted to build on our previous homegrown site, that may have taken 12 to 18 months—and it takes maybe 3 months with Shopify because either there’s already a solution or if it’s something customized, chances are someone has had to deal with it and can help us. This really helps us as we look to scale our business long term.\u003c/p\u003e{{ testimonial.arhaus9 }}\u003ch3\u003eImproved in-store and B2B experiences\u003c/h3\u003e{{ wistia.034szzeq34 }}\u003cp\u003eToday, all of our associates are utilizing Arhaus.com as they walk around a store with their clients. 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We have information pages about all of them, ways to sign up, and ways to stay connected with us, and being able to pull all of that together utilizing Shopify has been great.\u003c/p\u003e\u003ch2\u003eLooking forward: Embracing growth and innovation\u003c/h2\u003e{{ wistia.ti1ghbkeb4 }}\u003cp\u003eThe first thing we’re very excited about is checkout extensibility. For me personally, it’s about that one-page checkout.\u003c/p\u003e\u003cp\u003eWe’re also super excited for what we can do with customer experience to increase conversion. 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