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Promozione - Gruppo FeltrinelliGruppo Feltrinelli

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cosa, persino da te stesso.</q><span class='page-quote-author'>Daniel Pennac</span></div> </div> </div> <div class="container"> <div class="entry-content"> <div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h1 style="text-align: center;">Promozione</h1> <p>Coerentemente con la volontà di operare su tutta la filiera del libro, nel 2008 Gruppo Feltrinelli si apre all’attività di <strong>promozione editoriale</strong> e acquisisce <strong>PDE</strong>.<br /> Incrociando i valori e la visione del Gruppo, PDE crede da sempre nella valorizzazione dell’<strong>editoria di qualità</strong>, ed è in grado di qualificare l’offerta libraria in tutti i canali di vendita.</p> <p>Gruppo Feltrinelli, attraverso PDE, opera nella <strong>promozione editoriale</strong> coprendo in modo capillare l’<strong>intero spettro del mercato del libro in Italia</strong>, dalle librerie indipendenti alle catene librarie, dalla grande distribuzione ai siti di e-commerce. Nel settore, è tra i <strong>leader di mercato</strong> in termini di quote e di posizionamento nella fascia alta dei servizi commerciali.</p> </div> </div> </div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" data-vc-stretch-content="true" class="vc_row wpb_row vc_row-fluid double-image reset-margin-zero vc_row-no-padding"><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="960" height="720" src="https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/promozione1.jpg" class="vc_single_image-img attachment-full" alt="" title="promozione1" srcset="https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/promozione1.jpg 960w, https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/promozione1-300x225.jpg 300w, https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/promozione1-768x576.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></div> </figure> </div> </div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="960" height="720" src="https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/promozione2-1.jpg" class="vc_single_image-img attachment-full" alt="" title="promozione2" srcset="https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/promozione2-1.jpg 960w, https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/promozione2-1-300x225.jpg 300w, https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/promozione2-1-768x576.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></div> </figure> </div> </div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="960" height="720" src="https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/promozione3.jpg" class="vc_single_image-img attachment-full" alt="" title="promozione3" srcset="https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/promozione3.jpg 960w, https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/promozione3-300x225.jpg 300w, https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/promozione3-768x576.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></div> </figure> </div> </div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="113" height="61" src="https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/pde.png" class="vc_single_image-img attachment-full" alt="" title="pde" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p>PDE &#8211; Promozione Distribuzione Editoriale nasce nel 1976 e diventa in pochi anni la seconda realtà italiana per la distribuzione editoriale.<br /> Nel 2015 l’attività distributiva viene scorporata da PDE e conferita a EmmeEffe, una nuova società nata come joint venture tra Messaggerie Italiane e Gruppo Feltrinelli; PDE mantiene la piena titolarità delle attività promozionali.<br /> Nel 2016, in accordo con PEA, storica società indipendente di promozione editoriale, si costituisce <strong>PDE Service</strong>, cui sono affidati i marchi con vocazione più specialistica.</p> <p>Nel corso degli anni, il ramo promozionale di Gruppo Feltrinelli acquista nuovo slancio con l’ingresso di nuove sigle editoriali fino ad arrivare agli attuali <strong>141 editori serviti</strong> (62 direttamente e 79 tramite PDE Service), e sviluppa una serie di servizi complementari che ne fanno <strong>un consulente globale per le case editrici</strong>.</p> <p>PDE, infatti, segue i clienti nell’<strong>assistenza alla vendita</strong>, nella <strong>consulenza commerciale</strong>, nel <strong>marketing promozionale</strong>; li supporta nelle <strong>ricerche di mercato</strong> e dell’<strong>analisi dati</strong>; gestisce la rete di agenti; offre il servizio di <strong>stampa digitale</strong> – tecnologia di qualità a costi più accessibili della stampa tradizionale – e, come unica realtà nella promozione editoriale, quello di <strong>ufficio stampa</strong> e comunicazione.</p> </div> </div> </div></div></div></div> </div> </div> </div> </div> <div class="owl-carousel activity-carousel"><div class='activity-block'><a class='activity-block-link' href='https://www.gruppofeltrinelli.it/attivita/editoria/'><div class='overlay'></div><img class='activity-block-thumbnail' src='https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/1_editoria-300x300.jpg' /><span class='activity-block-title'>editoria</span></a></div><div class='activity-block'><a class='activity-block-link' href='https://www.gruppofeltrinelli.it/attivita/librerie/'><div class='overlay'></div><img class='activity-block-thumbnail' src='https://www.gruppofeltrinelli.it/wp-content/uploads/2017/05/2_retail-300x300.jpg' /><span class='activity-block-title'>Librerie</span></a></div><div 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