Media Management Platform & Influencer Database

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aem-GridColumn aem-GridColumn--default--12"> <section class="section--hero-solution-detail"> <div class="background"> <img src="/content/dam/cision-revamp/cision-optimized/solutions/mrm/hero-mrm-detail-366930237.jpg" alt="Journalists & cameras}"/> </div> <div class="decoration"> <img src="/content/dam/cision-revamp/solution-detail-1.png" alt="Decorative Jellyfish Overlay"/> </div> <div class="wrapper"> <div class="content"> <h1 class="page-title"> Cision Media Relationship Management </h1> <div class="subtitle"> Cision combines the industry's largest media database with robust relationship management </div> <div class="excerpt"> Build better relationships with journalists, and secure more and better coverage for your organization. </div> </div> </div> </section></div> <div class="imageText aem-GridColumn aem-GridColumn--default--12"> <section class="section--text-image-1 variant-light image-right grid-enabled"> <div class="wrapper"> <div class="main-area"> <div class="content"> <h2 class="title"> Today it's more difficult than ever to find, vet and cultivate the best journalists and social media influencers to tell your story </h2> <div class="content-offset"> <div class="rich-text"> <blockquote>Unless you have Cision Communications Cloud Media Relationship Management</blockquote> <p>Cision combines the industry's largest media database with robust relationship management. You get carefully researched, fully vetted and pitchable journalists, outlets, influencers and opportunities at your fingertips, on your desktop, in one place. Our platform makes it easy to target the best contacts for reaching your target audience—and to launch personalized, integrated, data-driven campaigns that win your organization the coverage it deserves.</p> <a href="/speak-to-an-expert/" class="btn variant-2-dark">Sign up for a Demo<svg width="9" height="auto" viewbox="0 0 9 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M6.99136 1.09085H2.19674V0.5H8.00673V6.31H7.41589V1.50191L1.41779 7.5L1 7.08221L6.99136 1.09085Z" fill="currentColor"></path> <path d="M6.99136 1.09085L7.16814 1.26762L7.59491 0.840847H6.99136V1.09085ZM2.19674 1.09085H1.94674V1.34085H2.19674V1.09085ZM2.19674 0.5V0.25H1.94674V0.5H2.19674ZM8.00673 0.5H8.25673V0.25H8.00673V0.5ZM8.00673 6.31V6.56H8.25673V6.31H8.00673ZM7.41589 6.31H7.16589V6.56H7.41589V6.31ZM7.41589 1.50191H7.66589V0.898353L7.23911 1.32513L7.41589 1.50191ZM1.41779 7.5L1.24102 7.67678L1.41779 7.85355L1.59457 7.67678L1.41779 7.5ZM1 7.08221L0.823223 6.90543L0.646447 7.08221L0.823223 7.25898L1 7.08221ZM6.99136 0.840847H2.19674V1.34085H6.99136V0.840847ZM2.44674 1.09085V0.5H1.94674V1.09085H2.44674ZM2.19674 0.75H8.00673V0.25H2.19674V0.75ZM7.75673 0.5V6.31H8.25673V0.5H7.75673ZM8.00673 6.06H7.41589V6.56H8.00673V6.06ZM7.66589 6.31V1.50191H7.16589V6.31H7.66589ZM7.23911 1.32513L1.24102 7.32322L1.59457 7.67678L7.59266 1.67868L7.23911 1.32513ZM1.59457 7.32322L1.17678 6.90543L0.823223 7.25898L1.24102 7.67678L1.59457 7.32322ZM1.17678 7.25898L7.16814 1.26762L6.81458 0.91407L0.823223 6.90543L1.17678 7.25898Z" fill="currentColor"></path></svg> </a> </div> </div> </div> <div class="image"> <img src="/content/dam/cision-revamp/cision-optimized/solutions/mrm/mrm-detail-561003317.jpg" alt="Woman giving presentation"/> </div> </div> <div class="bottom-area"> </div> </div> </section> </div> <div class="textGridImage aem-GridColumn aem-GridColumn--default--12"> <section class="section--text-grid-image"> <header class="header"> <div class="wrapper"> <h2 class="section-title">Seriously expand your earned media outreach</h2> </div> </header> <div class="main-area"> <div class="decoration"> <img src="/content/dam/cision-revamp/text-grid-image.png" alt="Decoration"/> </div> <div class="wrapper"> <div class="image"> <img src="/content/dam/cision-revamp/cision-optimized/solutions/mrm/mrm-detail-167777189.jpg" alt="Office phone meeting"/> </div> <div class="grid"> <div class="grid-row"> <div class="grid-col"> <h3 class="grid-col-title">850,000+ Pitchable Media Contacts, Journalists and Other Outlets</h3> <div class="grid-col-text"> Each contact is expertly researched and curated by our media research team and is larger than any other database in the market with claims of having approximately half as many outlets. </div> </div> <div class="grid-col"> <h3 class="grid-col-title">190,000 Journalists Actively Seeking Sources</h3> <div class="grid-col-text"> 190,000 Journalists Actively Seeking Sources <br /> Pitch directly to journalists who are actively seeking sources for stories they’re writing now and build lasting relationships for the future. </div> </div> <div class="grid-col"> <h3 class="grid-col-title">1.18+ Billion Social Influencer Profiles</h3> <div class="grid-col-text"> Easily find the right influencers and creators to target with the information you need to reach them with your communications campaign. </div> </div> </div> <div class="grid-row"> <div class="grid-col"> <h3 class="grid-col-title">224 Countries and Territories</h3> <div class="grid-col-text"> With hundreds of thousands of contacts from around the globe, you can find the contacts you need to be successful. Our research team makes more than 20,000 updates per day to the database—that means Cision customers always have the most up-to-date information at their fingertips. </div> </div> </div> </div> </div> </div> </section></div> <div class="imageText aem-GridColumn aem-GridColumn--default--12"> <section class="section--text-image-1 variant-light image-right grid-enabled"> <div class="wrapper"> <div class="main-area"> <div class="content"> <h2 class="title"> Find the right contacts based on audience and performance </h2> <div class="content-offset"> <div class="rich-text"> <blockquote>It’s not just about finding more contacts—it’s about finding the right contacts. Cision gives you the tools you need, backed by robust profiles and data analytics to quickly find journalists with the right skills, experience and audience to tell your story.</blockquote> <ul> <li><p>Filter contacts by topic, geography, type of contact, publication and more</p> </li> <li><p>Search by keyword, view recently published articles—learn who’s writing about what matters to your brand right now</p> </li> <li><p>See what content journalists and influencers are posting to social media</p> </li> <li><p>Zero in on the ideal media contacts—your ‘go-to’ list of journalists and influencers for specific topics and campaigns</p> </li> </ul> </div> </div> </div> <div class="image"> <img src="/content/dam/cision-revamp/cision-optimized/use-cases/brcc/brcc-detail-529821385.jpg" alt="Person looking at prospects"/> </div> </div> <div class="bottom-area"> </div> </div> </section> </div> <div class="imageText aem-GridColumn aem-GridColumn--default--12"> <section class="section--text-image-1 variant-dark image-left grid-enabled"> <div class="wrapper"> <div class="main-area"> <div class="content"> <h2 class="title"> Build productive relationships with media that matter </h2> <div class="content-offset"> <div class="rich-text"> <blockquote>Cision gives you a management tool with the additional information you need to make a great first impression, and to fine-tune pitches and follow-ups for each contact. With all the challenges that journalists face, you can be their source of truth.</blockquote> <p>Some of the challenges that journalists face:</p> <ul> <li>Maintaining credibility as a trusted news sources/combating accusations of “fake news”</li> <li>Lack of staffing and resources</li> <li>Declining advertising and circulation revenues</li> </ul> <blockquote>As a PR and Communications expert, you can build a bond that is more authentic and less of a transactional relationship. Here’s how you can do that with the best database relationship management tool in the market:</blockquote> <ul> <li>Align your pitch to the content your media contact writes about—connecting the dots around how your story aligns with their focus.</li> <li>Once you find the right contact for your content, deliver it when and how each journalist or influencer specifies.</li> <li>Generate personalized email pitches at scale—tailoring content for each recipient.</li> <li>See email metrics and develop follow-up lists based on responses.</li> </ul> </div> </div> </div> <div class="image"> <img src="/content/dam/cision-revamp/cision-optimized/use-cases/iar/iar-detail-339832909.jpg" alt="Two people walking through office"/> </div> </div> <div class="bottom-area"> </div> </div> </section> </div> <div class="imageText aem-GridColumn aem-GridColumn--default--12"> <section class="section--text-image-1 variant-light image-right grid-enabled"> <div class="wrapper"> <div class="main-area"> <div class="content"> <h2 class="title"> Create lasting relationships, and never miss a follow-up </h2> <div class="content-offset"> <div class="rich-text"> <blockquote>Cision Media Relationship Management is like a CRM system for media contacts.</blockquote> <p>Add details of every interaction to each contact's record. Automate follow-ups based on specific criteria—like contacts who opened but didn't click on your pitch. Cision keeps a complete record of all your team's journalist and influencer communications, automatically.</p> </div> </div> </div> <div class="image"> <img src="/content/dam/cision-revamp/cision-optimized/solutions/mrm/mrm-detail-579747668.jpg" alt="Two people looking at tablet"/> </div> </div> <div class="bottom-area"> </div> </div> </section> </div> <div class="blockQuote aem-GridColumn aem-GridColumn--default--12"> <div> <div> <section class="section--testimonials-slider"> <div class="wrapper"> <div class="slider-wrapper"> <div class="slider-controls js-slider-controls"> <div class="arrows"> <button type="button" class="arrow left js-arrow-prev" aria-label="Previous"></button> <button type="button" class="arrow right js-arrow-next" aria-label="Next"></button> </div> <div class="indicator"> <span class="current js-indicator-current">01</span> <span>/</span><span>01</span> </div> </div> <div class="slider swiper js-slider"> <div class="swiper-wrapper"> <div class="swiper-slide" aria-label="testimonial"> <div class="card-wrapper"> <div class="background"> <img src="/content/dam/cision-revamp/testimonials-slider.png" alt="Decorative Jellyfish Overlay"/> </div> <div class="card-info"> <div class="image"> <img src="/content/dam/cision-revamp/cision-optimized/solutions/headshots/brookings-logo.png" alt="Brookings Logo"/> </div> <div class="name"> Brendan Hoban </div> <div class="role"> Communications Coordinator, Brookings Institute<br /> </div> </div> <blockquote class="card-quote"> We often know exactly what we want and with Cision, we can really narrow down our searches and find the right contacts easily. Cision gives us a lot of additional information beyond the email address. </blockquote> </div> </div> </div> </div> <div class="decoration"> <svg width="41" height="35" viewbox="0 0 41 35" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"> <path d="M17.6812 34.9889H0V21.8525C0 15.5022 1.49419 10.5631 4.48257 7.03514C7.51245 3.46569 11.829 1.12064 17.4322 0V6.47482C13.1572 7.71998 10.3141 10.0443 8.90288 13.4477C8.11428 15.2739 7.80299 16.9964 7.96901 18.6151H17.6812V34.9889Z" fill="#063369"></path> <path d="M40.8101 34.9889H23.1289V21.8525C23.1289 15.5022 24.6231 10.5631 27.6115 7.03514C30.6414 3.46569 34.9579 1.12064 40.5611 0V6.47482C36.2861 7.71998 33.443 10.0443 32.0318 13.4477C31.2432 15.2739 30.9319 16.9964 31.0979 18.6151H40.8101V34.9889Z" fill="#063369"></path></svg> </div> </div> </div> </section> </div> </div> </div> <div class="centerText aem-GridColumn aem-GridColumn--default--12"> <section class="section--centered-text "> <div class="wrapper small"> <div class="rich-text"> <div> <p> <p>Cision Media Relationship Management is just one part of the Cision Communications Cloud, our integrated platform for understanding your media landscape, tracking audience reach and behavior, measuring outcomes, and proving the value of strategic communications. 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