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ou ov bo ow ox oy oz pa fj">D</span>uring a year of challenges, Texas McCombs experts had plenty of opportunities to address our biggest problems with innovative solutions and creative insights. Read about some of the most timely research and ideas from the <a class="af pb" href="https://www.mccombs.utexas.edu/" rel="noopener ugc nofollow" target="_blank">McCombs School of Business</a>.</p><p id="fbfa" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk"><a class="af pb" rel="noopener" href="/texas-mccombs/it-only-takes-seconds-to-alert-facebook-users-to-fake-news-f5147790b6d3?sk=5c2efc6bb767fba04941059a3959e0fc"><strong class="ny gv">It Only Takes Seconds to Alert Facebook Users to Fake News</strong></a></p><p id="425e" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk">Amid a pandemic and looming election, curbing misinformation is urgent.</p><p id="935d" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk"><a class="af pb" rel="noopener" href="/texas-mccombs/new-era-requires-new-approach-to-drug-approvals-b814eae9418?sk=b1e5488cb2df0c5f7bd7eda772cc8495"><strong class="ny gv">New Era Requires New Approach to Drug Approvals</strong></a></p><p id="f7b6" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk">With a coming flood of new drugs to fight COVID-19, a study suggests innovative ways for the Food and Drug Administration to speed up the approval process.</p><p id="6ea2" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk"><a class="af pb" rel="noopener" href="/texas-mccombs/when-we-fear-an-awkward-phone-call-we-often-turn-to-text-62ac6eec93e5?sk=caeb2f595ebe249453a625c32cfc0b5d"><strong class="ny gv">When We Fear an Awkward Phone Call, We Often Turn to Text</strong></a></p><p id="044d" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk">Why making an “uncomfortable” call may be good for our interpersonal connections — and health.</p><p id="daf3" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk"><a class="af pb" rel="noopener" href="/texas-mccombs/using-moral-imagination-to-fight-the-coronavirus-81192980ed90?sk=e6d55830f58bc01cc549946a032b49dd"><strong class="ny gv">Using Moral Imagination to Fight the Coronavirus</strong></a></p><p id="caf8" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk">Why thinking about others can help us overcome COVID-19.</p><p id="2029" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk"><a class="af pb" rel="noopener" href="/texas-mccombs/students-who-flex-their-brains-do-better-in-school-3ec749d214d7?sk=ef2d53c3b1bae3930fcb2b810e2fdfb7"><strong class="ny gv">Students Who Flex Their Brains Do Better in School</strong></a></p><p id="70d1" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk">Teaching high schoolers a simple technique improves their academic performance, research shows.</p><p id="cf1b" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk"><a class="af pb" rel="noopener" href="/texas-mccombs/for-big-funds-changing-climate-means-changing-portfolios-b06d9008a9fd?sk=bca130ab2086ae0b381f71062f7ce511"><strong class="ny gv">For Big Funds, Changing Climate Means Changing Portfolios</strong></a></p><p id="3411" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk">A new poll reveals action on climate change is coming from an unexpected source: institutional investors.</p><p id="250a" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk"><a class="af pb" rel="noopener" href="/texas-mccombs/a-new-playbook-for-marketing-77ede332d7da?sk=5a21cc90bb2b63997ca731bd0cb1d383"><strong class="ny gv">A New Playbook for Marketing</strong></a></p><p id="86dd" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk">Although marketing remains largely frozen in the 2010s, research shows growing companies are busting boundaries.</p><p id="5cce" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk"><a class="af pb" rel="noopener" href="/texas-mccombs/to-demotivate-your-workers-connect-pay-to-hours-clocked-771140dc79?sk=53d3c1c70e6b9bfe6e8e5f7a741b17a8"><strong class="ny gv">To Demotivate Your Workers, Connect Pay to Hours Clocked</strong></a></p><p id="16bf" class="pw-post-body-paragraph nw nx gu ny b hs nz oa ob hv oc od oe of og oh oi oj ok ol om on oo op oq or gn bk">Employees of all ability levels regard pay based solely on hours worked as unfair.</p><figure class="nl nm nn no np nq"><div class="pc jr l fj"><div class="pd pe l"></div></div></figure></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="pf pg ab jm"><div class="ph ab"><a class="pi ay am ao" rel="noopener follow" href="/tag/innovation?source=post_page-----264db073ecff--------------------------------"><div class="pj fj cx pk ge pl pm bf b bg z bk pn">Innovation</div></a></div><div class="ph ab"><a class="pi ay am ao" rel="noopener follow" href="/tag/business?source=post_page-----264db073ecff--------------------------------"><div class="pj fj cx pk ge pl pm bf b bg z bk pn">Business</div></a></div><div class="ph ab"><a class="pi ay am ao" rel="noopener follow" href="/tag/lessons?source=post_page-----264db073ecff--------------------------------"><div class="pj fj cx pk ge pl pm bf b bg z bk pn">Lessons</div></a></div><div class="ph ab"><a class="pi ay am ao" rel="noopener 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